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11 Excellent Post-Webinar Survey Questions

June 16th, 2020 Michael Mayday

In today’s data-conscious age, we all know that it’s critical to gather attendee feedback after your webinars . 

Asking the right post -webinar evaluation survey questions will: 

1) provide the meaningful engagement data you need to improve the quality and responsiveness of your programs.

2) understand your attendees and deepen the relationships you’ve begun with them.

The Best Post-Event Question Examples

Below is a robust, post- event survey used by one of our clients that serves as a great example for a webinar follow-up. 

It provides three specific pieces of audience feedback that you can use to make your programs better: their views on the value of the webinar , the knowledge and skills of the speaker(s) and the likelihood that they will recommend your program to colleagues (the ‘net promoter score’). Note that, when it comes to surveys, timing truly is everything. More on that below. 

Pick and choose among these, or consider using all:

[Event Name] Feedback

Thank you for attending [Event Name].

Your views on the program are important to us. Please provide feedback on this session by completing this survey.

1. What percentage of the information was new to you?

Select: 100% 75% 50% 25% 0%

2. I can use this session information:

Select: Immediately In 2-6 months In 7-12 months Never

3. Would you like to learn more about this topic?

Select: Yes No

4. Please rate the speaker’s knowledge of the topic:

Select: Excellent Good Fair Poor

5. Please rate the speaker’s presentation skills:

6. Please rate the content of the slides/virtual aids:

7. How accurate was the session description?

8. How did the session compare to your expectations?

9. Overall session evaluation:

[If relevant: Additional comments about the breakout:]

10. How likely are you to recommend this session to a colleague? (with 10 being most likely to recommend)

Select: 0 1 2 3 4 5 6 7 8 9 10

11. Please rate your overall experience:

You can of course ask other webinar feedback questions to gain further insight into the needs and interests of your audience. Keep in mind, though, that longer surveys – those that take more than a few minutes to complete – typically generate fewer responses, so if you’re looking for different feedback you may want to swap out questions rather than tacking on new ones.

Remember: with follow-up surveys, timing is everything

Mention the post-webinar survey — and ask people to fill it in — just after the presentation has concluded, right before you start Q&A.

Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. The worst time to first mention a survey is in an email when the webinar concludes. By then, your audience is completely disengaged. Recipe for success: mention the survey at engaged moments in the webinar and send soon after.

Post-Webinar Evaluation Questions to Ask for Written Responses

• How could we make the program better?  

______________________________

The answers help you identify improvements you could make to your webinars in general and the current presentation in particular.

• Takeaways: What was your single biggest takeaway?

____________________________________

Responses to this question will confirm you’re focusing on the right issues and/or identify modifications you might want to make to the substance of your webinar.

• Length / pace: The [length / pace] of the webinar was: Too Long/Slow / Just Right / Too Short/Fast

Questions on the length and pace of your program can help you understand how to adjust the delivery of your insight to make the session more relevant and interesting to your audience.

• Additional interests: What would you like to see next?

___________________________________

This question is a good one to include because it helps you align your content calendar to the actual interests and needs of your targets.

• Reasons for attending: Why did you attend today’s program? Required for job / Interesting Topic / Knowledgeable Presenters / CLE

While it doesn’t need to appear on every survey, this question can help if you’re trying to understand what motivates your audience to sign up for your webinars.

• Prior webinars: Have you attended any of our webinars in the past? If so, which ones?

This is a useful question to include when you want to find out how well you’re attracting new participants to your programs.

Your Post-Webinar Survey Checklist

Be ready to ask the right question at the right time. Download our post-webinar survey checklist. Just click here or on the image below.

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35 post-event survey questions to ask for event feedback

Putting on a successful event is no easy feat: a lot goes into creating a positive event experience for attendees, from finding compelling speakers to inviting the right sponsors. One way to measure attendee satisfaction is by surveying them after the event with the right post-event survey questions.

Without evidence of what worked and what didn’t at your event, it’s much more difficult to plan future events that your stakeholders want to attend. Even negative feedback can alert you to what needs to change in order to make your events more successful. Keep reading to learn how to effectively capture the attendee experience with post-event surveys.

In this post, we’ll cover:

• What is a post-event survey?

Why send post-event surveys?

• Types of post-event survey questions
• How to conduct a post-event survey

35 post-event survey questions

• Pre-event survey questions: what to ask and why

What is a post-event survey? 

A post-event survey is a questionnaire intended to collect valuable feedback from attendees following an event. By using a range of question types, post-event surveys extract both positive and negative sentiments that can be used to improve events in the future.

Typically, post-event surveys ask about the event’s location, speakers, presentations, catering options, and more. Asking questions about every attendee touchpoint can help you pinpoint what’s working and what’s not in your event planning, marketing, and management processes.

There are a number of advantages of sending post-event surveys: 

1. Build trust with your attendees

Surveys allow event attendees to use their voices and share their opinions of your event. Giving them the opportunity to share their feedback builds trust – it demonstrates you care about their experiences, and that you want to improve your next event based on their input.

2. Use data to improve and forecast future events

Once you’ve collected attendee feedback by asking post-event survey questions, that data can inform decisions for your next event. For example, if attendees prefer more food options accommodating different dietary restrictions, that’s crucial feedback you wouldn’t have without post-event surveys.

For a more quantitative metric, Net Promoter Score (NPS) surveys measure how likely attendees are to recommend your event to others on a scale of 0 (very unlikely) to 10 (very likely). The accumulated score across all respondents translates to a holistic NPS score, which you can use to measure attendee loyalty and interest.

3. Attract new sponsors

Thanks to your projected growth numbers and positive attendee feedback scores, you have tangible results you can use to attract new sponsors for your event. Providing potential sponsors with projections of attendee numbers and engagement levels can give them the confidence they need in the expected return on their investment.

Types of post-event survey questions 

To reap the benefits of post-event surveys, it’s important to first get to know the types of survey questions you can ask attendees.

Close-ended questions

Close-ended questions are survey questions that include predetermined answers for respondents to choose from. They can be answered with a simple one-word answer or via a set of multiple choice answers. 

These types of questions are preferable for post-event surveys because they allow you to gather quantitative data that can then be analyzed and tracked over time (e.g., year-over-year for an annual event).

Dichotomous, rating scale, Likert scale, and multiple choice questions are types of close-ended questions.

Dichotomous questions

Short and to the point, dichotomous questions are excellent post-event survey questions. They can only be answered in one of two ways, such as yes/no or thumbs up/thumbs down, and allow for quick and effortless analysis.

Rating scale and Likert scale questions

Rating scale questions ask respondents to share their input by choosing a number on a scale. A Likert scale , a type of rating scale, includes answer options that typically range from strongly agree to strongly disagree on a 5 or 7-point scale. Using Likert and rating scale questions can help you quickly determine how people feel about your event.

Multiple choice questions 

Multiple choice questions provide event attendees with several answer options. These predetermined answers make it easier for the attendee to respond; they also make it easier for you to collect and analyze the data.

With multiple choice questions, you gather extra information to help you make decisions about upcoming events, understand where you can improve the attendee experience, or decide where to advertise to reach your audience.

Open-ended questions

Open-ended questions are survey questions that allow event attendees to respond in their own words.

You can use open-ended questions in post-event surveys to gather qualitative data about the event. That is, you won’t necessarily be able to tally statistics, but you will likely uncover insights or recurring sentiment trends that you might not have been aware of.

This type of survey question is a great follow-up to the Likert scale question to dig deeper into why attendees chose a certain answer.

Demographic survey questions 

Demographic survey questions typically ask about location, age, income, gender, race, family information, and personal habits. Including demographic survey questions at the end of your post-event surveys will help you understand who your attendees are and where they come from.

Demographic information can not only help you to better market and pitch your events, but also target specific audience groups for attracting new attendees and supporting future event growth.

How to conduct a post-event survey 

Now that we’ve covered the types of questions you can ask, let’s discuss some best practices for conducting post-event surveys.

1. Gather attendees’ contact information 

With each attendee who registers for your event, make sure to capture their email address or phone number so that they can receive your post-event survey. You will also need to determine their preferred method of contact to increase the likelihood of attendees responding to your survey.

2. Prepare your post-event survey ahead of time

When possible, prepare your survey ahead of your event so that you can send it as soon as the event’s over – or at least within one business day of the event. That way, the details are fresh in your attendees’ minds, and they can provide you with constructive feedback to make your next event even better.

3. Think through your survey questions and question types 

After collecting the attendees’ contact information, decide what questions you want to ask them in your post-event survey. Here’s what you’ll want to think through:

• What to ask: Include questions about different touchpoints, like the check-in experience, event location, presentation topics, and food options.
• How to ask: Ask close-ended and open-ended questions to tally quantitative data into metrics you can compare and track over time, as well as qualitative data to dig deeper into attendee sentiment. Also, to receive high response rates, consider all survey design best practices to ensure your survey is as optimized as possible.
• Who to ask: Be sure to also include demographic survey questions as they will reveal who your event attendees are now – and who you might want to target in the future.

Not sure which questions to ask? We’ve included a comprehensive list of post and pre-event survey questions below. Or, jump directly into our pre-event and post-event survey templates!

3. Distribute the survey to attendees

Once you have your post-event survey questions selected, decide which survey distribution method is best suited for attendees. Depending on your audience, the best way to reach them may be online survey options like web , link , or email surveys ; or they might be more inclined to respond via physical options like a kiosk or QR code survey .

4. Send reminders 

Send a follow-up message a few days or a week later to remind people to share their feedback. Encourage responses by informing people that their feedback will help shape and improve future events. Letting people know their opinions matter will help motivate them to respond. You could also offer an incentive to improve your response rate, such as a free or discounted ticket for your next event. 

Take a look at the following post-event survey questions, which you can use in your survey or fine-tune to your specific goal. 

Close-ended question examples

Dichotomous question examples

• Are you satisfied with the event’s venue?
• Have you attended [this event] before?
• Would you recommend our events to a friend or colleague?
• Will you attend this event next year?
• Did this event meet your expectations?

Rating/Likert scale question examples

• How would you rate the event overall?
• How would you rate the speakers?
• How would you rate the venue?
• How would you rate the staff?
• How likely are you to attend another event?
• How satisfied are you with the variety of topics presented at the conference?
• Today’s sessions included useful and insightful information.
• This conference features unique sessions I wouldn’t find at other events.
• How satisfied are you with the food and drink options at today’s event?
• I found the check-in process at this event to be seamless.

Multiple choice question examples

• How did you hear about the event?
• How many conferences do you attend per year?
• Which aspect of the event could we improve to make your experience better? Check all that apply.
• What part of today’s event was the most impactful?
• How much more would you spend on a ticket to this type of event next year?

Open-ended question examples

• Tell us more about why you selected that score:
• What was your favorite part of the conference?
• What would you want to see improved for next year?
• Tell us what differentiates this conference from others you’ve attended.
• Anything else you’d like to share about the event?

Demographic question examples

• What is your gender?
• What is your age?
• What is your ethnic background?
• Where are you located?
• What is the highest level of education you have achieved?
• What is your marital status?
• What is your employment status?
• What is your annual household income?
• How many dependents live in your home?
• What is the primary language spoken in your home?

Pre-event survey questions: What to ask and why

Up until now, we’ve focused on post-event surveys. But there’s another opportunity for you to gather feedback from attendees: before your event.

A pre-event survey can help you better understand why people are attending your event in the first place, how easy it was to find the information they needed to register/attend, as well as how to make your event as inclusive and accessible as possible for all attendees.

Pre-event survey question examples 

• What is your name?
• What is your email address?
• How did you hear about us?
• What days do you plan on attending?
• I could easily find the event information I needed.
• Have you attended this event before?
• If you have any dietary restrictions, please list those below:
• If you have accessibility requirements, please list those below:
• What are you hoping to get out of this event?

Whether you send pre-event or post-event surveys , Delighted’s free online survey maker has templates for both. Start surveying in minutes today.

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30 Post-Event Survey Questions to Gather Feedback

May 9, 2022 | Events

You put so much time and effort into planning your corporate event — but how much did your guests, speakers, sponsors, and others enjoy their overall experience? By sending the right post event survey questions to the right audiences, you can learn about your event’s strengths and weaknesses from your audience’s point of view.

In this blog, we’ll touch on the basics of event feedback survey etiquette and offer example event survey questions to help you get started.

Getting Started With Event Feedback Surveys

Let’s start with the fundamental questions you may have about event feedback surveys: Who should you send a post event questionnaire to, and what should the event feedback questions look like? What is the best method for sending out survey questions after an event, and when should you send them? And why bother sending a feedback survey, anyway? We’ll answer all these and more below, so read on for a crash course in post event feedback survey etiquette and best practices!

Who to survey for event satisfaction

Anyone present at your event can be surveyed to determine their overall satisfaction with their event experience. Attendees are the most commonly surveyed, but you can gather important and informative data for your future events by sending event surveys to:

How to survey for event feedback

These days, the most effective way to send a feedback form after an event is through email, usually via a third-party survey generator service like Google Forms or Survey Monkey. Typically, event planners will gather attendees’ email addresses during the guest list compilation process or through digital RSVPs or ticket purchase/registration. You may also survey attendees during an event using iPads pre-loaded with your survey, and gather their emails for follow–up surveys and future branded communications at the end of the survey.

When to survey for event feedback

Sending survey recipients the right questions at the right stage in their journey with your event is critical to gathering the specific information you’re after. There are advantages to soliciting survey responses before, during, and after your event depending on how you intend to use the information gleaned.

• Before : Sending out a survey before an event can help you plan events that better meet your audience’s desires and expectations. For example, a theater may send out a survey to season ticket holders to determine what shows and types of entertainment they’d like to see in the forthcoming season.
• During : Surveying guests during an event — for example, at points throughout a weekend-long conference or after a specific checkpoint in your event, like registration or after dinner — can help you gather up-to-the-minute data about your guests’ satisfaction with certain elements of your event. Guests surveyed during an event are more likely to answer questions honestly, as they have not had time for their memory of the event to fade or be affected by hindsight.
• After : Post-event surveys allow you to gather a 360° view of your guests’ experience and can touch on virtually every aspect of your event. This data can be used to inform future events based on what attendees did and did not enjoy and the specific feedback they provide.

Why survey for feedback

Simply put, surveying for feedback after an event provides valuable insight straight from those whose opinion matters most: Your guests. Post-event survey questions for attendees can help you:

• Determine whether you achieved your event goals
• Understand your guests’ experience and how it could be improved
• Learn specifics about your guests’ priorities for this and future events

Post Event Survey Questions

When choosing what types of questions to ask on a survey after an event, you’ll likely want to include a variety of types to elicit diversified responses. While some question topics are better suited to certain formats, you should ultimately choose question types that reflect the kind of information and quality of responses you’re interested in. 

• Yes or No: A simple yes-or-no question is ideal for determining whether the survey recipient is interested in further communications from your company regarding future events, volunteer opportunities, etc. These types of questions can also be followed by an open-ended question (“Why or why not?” or “If you answered yes, what specific elements did you enjoy about this event?”) to elicit a more detailed response.
• Multiple Choice: Multiple choice questions can be ratings-based, in which respondents select a number between 1 and 10 or select a satisfaction level between “Extremely Satisfied” and “Not At All Satisfied,” to rank elements of your event. They can also list a variety of elements of your event and ask the survey respondents to select the element(s) they most enjoyed or felt could be improved. You may choose to allow respondents to select only one answer out of the multiple choices, as in the 1-10 example, or allow them to select as many answers as apply to them when asking about their enjoyment of a variety of elements.
• Open-ended: Open-ended questions give survey recipients the opportunity to respond in their own words and provide qualitative feedback about your event. While these responses are harder to analyze from a quantitative data point of view, they often elicit the most candid and specific responses from participants who choose to put the time and thought into answering them thoroughly.

When choosing types of questions for your post event survey, consider: What style of response would be most helpful to you as you compile the survey data? Is a yes-or-no response or multiple choice answer sufficient, or would an open-ended question that the recipient can answer with as much or as little detail be more appropriate? Remember that some survey recipients may not want to write out answers to open-ended questions, while others may write a great deal.

General Questions To Ask Attendees After An Event

These general questions to ask after an event are appropriate to send following any type of event. While they do not necessarily target specific elements of your event, your guests’ responses to the more open-ended questions below will likely touch on areas of strength or improvement. These general questions are crucial in opening up the respondent’s mind to the many facets of your event, prompting them to think critically about their experience with each. Most of these questions can be phrased as multiple-choice or open-ended questions depending on your preference, though some are better suited to the yes or no format.

• How satisfied were you with this event?
• What elements or parts of this event did you enjoy the most?
• What, if anything, did you dislike about this event?
• Are you likely to attend this or other events hosted by us in the future?
• Would you recommend this event to others?
• How can we improve this event in the future?
• Is there any other feedback you would like to share about this event?

Post Conference Survey Questions

There’s a lot to consider when planning your conference survey questions. You’ll want to ask some general questions like the ones listed above, but also hone in on some specifics, like the respondents’ thoughts on the conference topic(s), presentations, structure, etc. Here are some conference attendee feedback survey question examples to get you started:

Do you plan to attend this conference again in the future? Why or why not?

Which topics covered at this conference were you most interested in, do you feel this conference was structured well, what was your biggest takeaway from this conference, how satisfied are you with the networking opportunities presented at this conference.

Open-Ended : This question begins as a yes or no question but ends with an opportunity for a more specific response, which is critical to providing context for their ultimate decision to attend or not attend your conference in the future. This question reveals the respondent’s enthusiasm for your event, helping you to estimate future attendance levels, but can also reveal deal-breaking details about your event and areas of potential improvement.

Multiple Choice: For this question, list the various topics covered by conference presentations, speakers, activities, etc., and allow respondents to choose one or more. This should help you determine which topics are the most interesting to your audience, and can potentially inform programming for the next year’s conference if the most popular topics remain relevant.

Yes/No: This yes or no question can optionally be followed by a “Why or why not?” open-ended question for more specific responses, but even a binary response can point to problem areas in the overall flow of your conference. If a respondent answers “No,” they’ll likely elaborate in their open-ended responses to more general questions, even if this one is not followed by “Why or why not?” 

This is also a great question to ask volunteers, vendors, and anyone else who worked on the conference, as these individuals will have the most firsthand knowledge of the organization of the event and any pitfalls they personally experienced.

Open-Ended : This question helps determine what attendees learned from your event and what they gained from it, i.e. their takeaway. Do the responses to this question match your goals for the event? If not, this is a great opportunity for you to understand what guests got out of your event versus their own expectations as well as your own. It can help you better align your conference programming with your goals for future events.

Multiple Choice: If your conference includes dedicated networking time — which may or may not be everyone’s cup of tea, depending on the industry and individual personalities of those present — your post-corporate event survey questions should give guests an opportunity to provide feedback on that experience. 

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied,” with an optional additional response of “I do not enjoy networking during conferences” to cover those for whom networking is not a priority. This will help you determine the value of networking time for future conferences and, if guests elaborate in open-ended questions about their experience with the networking opportunities, help determine the duration of future networking time and any activities or offerings therein.

Workshop Survey Questions

Workshops tend to be more hands-on and rooted in firsthand experiences with the topic, so it’s important to gear some of your post workshop survey questions to those elements. You may also give attendees an opportunity to provide feedback on the instructors or presenters for the workshop, as the quality of these individuals’ instruction or presentation is a major component of the overall experience. The open-ended questions listed below are also intended to elicit more qualitative, experiential responses, which may be helpful in replicating a similar atmosphere or activity in future events. Here are some examples of survey questions for workshop feedback to get you headed in the right direction:

Did this workshop meet your expectations? Why or why not?

Did this workshop improve your skills or overall understanding of the topic, how satisfied were you with the quality of the instruction at this workshop, what were your favorite moments or experiences during this workshop, what types of workshops would you like to see from us in the future do you have suggestions for future workshop topics or activities you’d like to share with us.

Open-Ended: Your guests’ expectations headed into an event are particularly important for events like workshops, which are centered on hands-on participation. Your guests likely expect to participate a great deal in the scheduled activity or with the featured instructor or presenter, and likely anticipate receiving some amount of feedback on their work or participation. They may also expect some kind of take-home item or other significant takeaways from the experience. 

By asking this question, you’ll learn whether or not your guests achieved their goal(s) for your event — and whether their goals aligned with yours. This open-ended question allows attendees to share specifics about which of their expectations were met and to what degree, as well as what elements of the event did not meet their expectations and why.

Yes/No: Particularly for workshops and corporate events with an overarching theme or topic, it’s critical that your guests leave feeling that the information provided was new, useful, and worth the time and money spent to attend. This yes or no question will help you determine whether your event was successful in communicating its core ideas or goals and point to overall guest satisfaction.

Multiple Choice : As mentioned above, the instruction, presentations and/or leadership of your workshop can be make-or-break for guests’ satisfaction with your event. If guests found the instructor to be hard to understand, too quick to move on, unengaging or otherwise unsatisfactory, they will be less likely to walk away feeling your event was worth attending — and less likely to attend other events hosted by your organization in the future. 

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied.” You also have the option of adding an open-ended follow-up question, like “What did you like about this instructor/presenter? What, if anything, did you not like?” to get into the specifics behind the initial response.

Open-Ended: This question gives guests the chance to describe what they liked most about your event and why they liked that moment or activity. It’s a lovely way to gain insight into the little things that make an event memorable, like interactions with other guests, the charisma or sense of humor of the speaker, and other small details you may not have considered as integral elements of your event. You’ll learn what you did right with this event and what experiences are most valuable to your audience, helping you to plan future events that emphasize the moments a majority of your guests agreed upon as being worthwhile.

Open-Ended: Your post-event survey can be a great jumping-off point for planning your next workshop or event. After all, the best way to learn what your audience is interested in is simply to ask! You might be surprised by the topics your guests would like to see covered at a similar workshop in the future, or you may have your ideas for future programming validated by their responses  — either way, this question should give you some excellent, audience-approved material for future workshops and content.

Survey Questions for After a Presentation

Like any event, a presentation should be engaging and useful to its audience. Your post-presentation survey questions should gauge these elements but also get into specifics, like the quality of the information provided, whether the presentation achieved its goals, and whether the duration of the presentation should be changed to optimize audience enjoyment. Here are some sample presentation review questions to get your audience talking: 

What did you enjoy most about this presentation? What, if anything, did you not enjoy?

Was the length of the presentation too long, too short, or just right, did this presentation improve your understanding of the topic, did you have any outstanding questions about the topic after this presentation how could we improve this presentation for future audiences.

Open-Ended: These more general questions will help you measure the overall success of your presentation in terms of what your audience did and did not find enjoyable. Their feedback can help you design future presentations that are better aligned with audience needs, goals, and expectations. 

Multiple Choice : Is there anything worse than a presentation that drags on and on? Only a presentation that is too short and uninformative to be useful! This multiple-choice question will give you some insight into whether your audience was enjoying your presentation and wanting more, or bored stiff by the long-awaited end. Aggregate the data from these responses and edit your presentation’s duration accordingly for future events! 

Yes/No: Like the similar question listed for post-workshop feedback prompts above, this yes-or-no question should help you determine whether your presentation has achieved its ultimate goal: Communicating an idea to your audience in a manner they understand. If many respondents answer “No” to this question, take a look at both the content of your presentation and the presenter themselves for areas of improvement, especially when it comes to clarity of content and delivery. 

Open-Ended: Leaving your presentation audience with outstanding questions isn’t always a bad thing. It may mean they’re interested in your topic and would love to dive deeper! Alternatively, they may be confused about the information presented and why it matters to them — which is why this open-ended question pairs perfectly with the yes/no question above. 

Post Event Sponsor Survey Questions

As stakeholders in your event, you should carefully weigh the feedback of your event sponsors. It’s most important that your event sponsors feel they got their money’s worth out of the event. That will look different to every sponsor, but you can generally expect your sponsors to want to see a great turnout of guests that are in their target audience, engaging with their brand in some significant way throughout the event. Here are some expertly-crafted post event evaluation questions for event sponsors:

How relevant was this event’s audience to your business, organization, and/or industry?

What do you feel was the roi of sponsoring this event, would you recommend sponsoring this event to a friend in business why or why not, would you be interested in sponsoring this event again next year.

Multiple Choice : As mentioned above, sponsors want to know that their brand was positioned before an audience that may convert to loyal customers. This question will help you determine your sponsors’ general satisfaction with the audience of your event as it relates to their goals for both your partnership and their marketing or sales efforts. This information can help you decide whether this partnership is viable for future events in a similar vein. 

Open-Ended: This question should give you a good idea of whether your sponsorship packages ultimately proved valuable to your sponsors. By keeping this question open-ended, you’ll learn specifics about what your sponsors found valuable. If their responses are positive, you may use their answers as proof to other future sponsors that your event is a worthwhile investment. If their responses are less than glowing, you can use the specifics mentioned to better design your sponsorship packages for the future. 

Open-Ended: The best review an event can receive is a recommendation to a friend — especially when that friend may be a potential sponsor! People are more likely to pursue opportunities recommended to them first-hand by a friend, so the responses you receive to this question will help you measure the satisfaction of your sponsors with your sponsorship package offerings and their experience as a whole. 

Post Fundraising Event Survey Questions

Fundraisers are about asking people for money—so you’d better be sure they get their money’s worth of fun, food, and fulfillment! Your event satisfaction survey questions should focus on your guests’ enjoyment of the event and their willingness to participate in the future, like these samples: 

• How would you rate the following elements of this event: Location, food, entertainment, duration? 

How would you rate the quality of the auction items/prizes/etc.?

How can we improve our fundraisers in the future, would you be interested in volunteering for this or similar fundraising events in the future, how would you rate the following elements of this event: location/venue, food, entertainment, duration .

Multiple Choice : This is a multi-faceted question that gives your guests an opportunity to rate the various core elements of your fundraiser. Break it into sections for each element and allow guests to rate them on a scale of 1-10, with 10 being the best that element could possibly be. This will give you a quick look at your areas of strength and give you a starting point for planning future events that improve on weaker areas. Event venue, food/beverage offerings, entertainment, and duration are particularly important for fundraising events because, unlike a conference or workshop, your guests aren’t there with the goal of learning or development — they are there to have a great time in exchange for their donations to your cause. Without a fantastic venue, delicious food and drink, and enjoyable entertainment, your guests are unlikely to be motivated to attend — much less throw a hefty donation your way! 

Multiple Choice : Many fundraising events feature a silent or online auction, raffle, or other prize-based activities to encourage donations. If your event has an auction or raffle at the center of its festivities, be sure to give guests the opportunity to rate the quality of the offerings or prizes on a scale of 1-10. 

If many guests give the items a low rating, it’s time to consider ways to improve your prizes for your next fundraiser, or consider a different method of driving donations. If many guests rank the quality of the items highly, but the auction bids or raffle entries do not reflect that level of interest, it is possible that your starting bid or ticket cost was simply too high for your guests’ ideal price range. Consider starting future auctions or raffles at a lower cost and use the quality of your prizes to drive the excitement and, in turn, the bids! 

Open-Ended: Like all the more general post-event survey questions, this open-ended question is designed to give guests a chance to talk about what they did and did not like about your fundraiser. You’ll learn a lot about what guests want and expect from an event at which they are expected to donate, which can go a long way when planning your next fundraiser and determining event specifics that will drive guest satisfaction. 

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30 Great Post-Event Survey Questions to Ask

Did you know that the average webinar has more than 260 attendees ? While the pandemic has made an impact on the events industry, it’s getting back as strong as ever. Whether you run virtual events using an event app or prefer in-person interaction, events can be a powerful source of new business.

Instead of asking people what they think about the event on the spot, send them a post-event survey right after . This will help you show your participants that you value their opinion, capture any feedback they might have, and improve your events in the future.

Once you’ve picked the right tool, creating a survey is easy. Let’s take a look at how it’s done. 

What is a post-event survey?

A post-event survey is a type of event feedback survey you run after an event (in-person, virtual event, hybrid) to find out what the participants thought about the event. The aim is to get feedback on various aspects so that you know what you’ve done well and what needs improvement.

While event attendees are your most important target audience, you should not forget about your:

• event sponsors
• team members

Sending out a great post-event survey in time ensures that you provide a better experience for everyone involved in any upcoming events you may host.

If events are a significant part of your marketing and sales strategy, you may consider running pre-event surveys as well.

Benefits of running a post-event survey

There are many reasons you should consider sending out surveys after your event, but we’ll mention just a few of the most important ones.

Using a direct source of meaningful and genuine feedback 

You may be aware that people rarely provide feedback on their own. In most cases, they won’t be tempted to do so unless they’re pretty dissatisfied. Research shows that only one in 26 unhappy customers complain - the rest simply leave.

Running a post-event survey lets you control the narrative and ask event attendees and speakers for feedback about specific topics. You don’t have to wait for the off chance that someone may give you feedback. You can get the qualitative and quantitative feedback you need to make a difference in future events.

Assessing your events multidimensionally

We often think about just one aspect of an event which is the event attendees. We need them to get a return on investment from the event, and this is why they get all the focus. However, to prepare a stellar event, you need multiple feedback sources .

Creating a survey is easy and takes just minutes. This is just one of the reasons to create multiple survey types for different stakeholders so you can get a comprehensive overview of how an event was received as opposed to a single perspective.

Drawing conclusions for future events

What went well? What should have been removed from your event? Perhaps the attendees disliked your Q&A session and found a specific speaker boring. You won’t know unless you ask the right survey questions .

Post-event surveys help you find out what you should continue doing and what needs to be eliminated to provide a better experience for everyone involved as you work on future events. 

How to create a perfect post-event survey

If you’ve never created a survey before, you could have a few concerns or questions. Here’s everything you need to know before creating your first post-event survey.

Keep it short

The rule of thumb for creating surveys is that the fewer questions it has, the better it performs. For surveys with 1-3 questions, the completion rate is 83% . The more questions you add, the lower the survey completion rate will be. It may be worth it to send fewer shorter surveys to different audiences rather than one long survey to secure the best feedback.

Send it out on time

When should you send a survey after an event? It really depends, but the only good answer is: as soon as possible. You want to strike while the iron is hot and when the memory of the event is still fresh. The sooner you send the surveys after the event, the better, but ideally, you want to dispatch them within the first 24 hours. 

Juggle with formats and question types

The beauty of event surveys is that you can try out different types of questions: multiple choice, drop-down, matrix, yes/no questions, you name it. Besides questions, you can try out different ways to send your surveys: email, SMS, and live chat on your website.

If you have a sizeable audience, it’s worth testing out different question and survey formats to see which event surveys deliver the best results and the most actionable feedback .

Turn data into actionable insights

When you create a post-event survey in Survicate, your answers get stored in your dashboard where you can see who responded and how. You can get an actionable breakdown of your answers but don’t get stuck on numbers alone. Once the responses stop coming in, analyze them and make an action plan.

Ask some questions sooner than others

You can ask your event attendees about the value they got from the event even a week later. However, if you want to ask about the venue, the accommodation, the quality of the refreshments, or anything else related to the logistics, you may want to ask sooner rather than later to help you prepare for the next event.

Consider incentives

Offering financial incentives to encourage people to give feedback is not always the best course of action, but it can yield great results. You don’t have to offer $100 per survey, but you can provide a small token of gratitude, such as an Amazon voucher or a discount code for your next event. If all else fails, try this strategy to get more out of the surveys you send out.

Ask yourself if you’d fill out that survey 

Would you fill out the survey that you just sent out to your attendees and speakers? Take a step back and see if it’s too wordy, asks for too many details, or maybe, you just sent it out too late after the event. 

List of post-event survey questions to ask

There are many questions you can ask after an event. We’ve sorted some of them for you according to the recipients. Depending on the kind of feedback you want to collect, you can ask questions to attendees, speakers, sponsors, partners, and many others. All of these audiences are vastly different and require a unique approach.

Must-ask post-event survey questions

No matter who you’re sending the survey to, here are some questions for gathering feedback you don’t want to miss to ensure you get valuable feedback for your next event.

• What is your biggest takeaway from the event?
• What did you like most about the event?
• If you could remove one thing from the event, what would it be?
• Did the event meet your expectations?
• On a scale from 1 to 10, how likely are you to recommend this event to a friend or colleague?

Survey questions for attendees

Here are some good starting points to gauge attendee satisfaction:

• How satisfied were you with the overall event organization?
• How satisfied were you with the networking opportunities at the event?
• How likely are you to participate in our events in the future?
• Why did you choose to attend our event?
• What did you enjoy most about our event?
• How satisfied were you with the speakers and the sessions at the event?
• Are there any topics you would like to see in our upcoming events?

Survey questions for speakers

You want your speakers to feel as pleased as your attendees, or even more. Do not neglect them, and make sure to get their feedback about the event.

• What did you like the most about the event?
• Did you get all the information you needed to present at our event successfully?
• How satisfied are you with the overall event organization?
• What is the one thing that you dislike the most about the event?
• Would you consider speaking at our future events?

Survey questions for sponsors

Your sponsors are providing important funding, so they should be high on your priority list when it comes to feedback for future events. Needless to say, they require a specific set of questions, too.

• Did this event meet your overall expectations?
• Did you get a return on investment from this event?
• Would you consider sponsoring us again for a future event?
• What are your overall impressions of the event?
• On a scale from 1 to 10, how likely are you to recommend our event to other business owners like yourself?

Post-event survey questions for online events

Running an online event or webinar is of course different to organizing an in-person one. Here are some of the questions you might want to consider asking:

• Did you have any technical issues registering for the event?
• Did you run into any problems while streaming the event?
• On a scale from 1 to 10, how satisfied are you with the way the event was run online?
• On a scale from 1 to 10, how would you rate the audio and video quality?
• If you used our support, how useful was it?

Post-event survey questions for offline events

Here’s what you can ask if you organized a physical event, here are some questions specific to this occasion: 

• What did you like the most about the venue?
• What did you dislike the most?
• What kind of activities would you like to see more of in the future?

Start asking post-event survey questions with Survicate

As we showed above, running post-event surveys is easier than you might have imagined. After your event, just grab our event survey template and edit the questions to your liking. 

Once your survey is ready, you’ll get a link to share it on your website, in your emails, in live chat, through SMS—anywhere you can embed a link.

Alternatively, you can also build your own survey from scratch and customize it to your own audience and the type of feedback you want to collect. Whichever you choose, Survicate will help you create and send out your survey in a matter of minutes. And, with the 10-day free trial, you get acess to all Business plan features, so there is no excuse not to give it a go! Sign up for your free trial today!

We’re also there

25 Post Event Survey Questions to Ask

Published: March 31, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.

Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success.

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't.

In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. And 80% report that attendee engagement and satisfaction were KPIs used for measuring event success.

To design a post event survey, you'll want to ask several types of questions -- from Yes/No, rating, to open-ended questions.

Below, let's review the best post event survey questions to ask.

Post Event Survey Questions

• How satisfied were you with the event?
• What was your favorite experience or moment of the event?
• What could we improve on?
• How useful was the event?
• Did the event meet your expectations?
• How likely would you be to attend our events in the future?
• Would you recommend our events to a friend or colleague?
• Did you have an opportunity and place to ask questions and participate?
• What would have made this event better?
• Why did you attend this event?
• How did you hear about this event?
• Have you attended this event before?
• Would you want to attend this event again in the future?
• Have you attended our other events before?
• Were you satisfied with the amount of activities/workshops?
• Were you satisfied with the quality of the content?
• How helpful was the staff at the event?
• What was your biggest takeaway from the event?
• How satisfied were you with the virtual experience?
• What were your favorite virtual features?
• How easy-to-navigate was the platform for the event?
• How satisfied were you with the networking opportunities provided?
• What topics would you want to see more of at future events?
• How did this event impact your perception of our company?
• Please share any additional comments, thoughts, suggestions for future events.

1. How satisfied were you with the event?

First and foremost, it's important to ask attendees about their overall satisfaction with an event. You can also ask participants to rate specific things including the venue, date, speakers, vendors, catering, quality of sessions, amount of sessions, and more.

This will help you gauge specifically how well you did in each area, but also the overall satisfaction of attendees.

This is probably the first and most important question that is asked on most surveys. It's a great starting point for the specific questions that follow next.

2. What was your favorite experience or moment of the event?

This question should be open-ended and let the participants describe what they liked most about the event and why they liked that moment.

This will help you discover what you did right and what experiences are most valuable to your event attendees.

With this information, you can get an idea about how to plan events in the future and figure out if there's anything that a majority of your attendees agree with or want to see again.

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3. What could we improve on?

Again, this will be an open-ended question that lets your participants give constructive feedback. While it's hard to hear sometimes, this will help you figure out what resonates with your audiences and what doesn't.

By tracking what audiences don't like, you can then improve and iterate future events so people don't have those barriers about attending your next event.

The point of getting feedback isn't just to receive positive feedback, but to figure out what isn't working as well.

4. How useful was the event?

This is a great question for figuring out how actionable the event content was. Did your attendees find the information useful? Did they learn anything? Were they able to apply something they learned from your event into their work flow?

Depending on the type of event you're holding, this can be a great way to figure out if people felt they got their money's worth.

5. Did the event meet your expectations?

Similar to the question above, this question measures if people got what they thought they were going to get. This answers the question, "Did my audience achieve their goal by attending this event?"

This should be an open-ended question that allows users to expand and explain why the event met their expectations, or why it didn't.

6. How likely would you be to attend our events in the future?

With this question, you'll learn how many people plan to keep up to date with your events. If they were generally satisfied, they'll say yes. If they weren't, they'll say no.

This does a good job of figuring out how well you marketed and sold your company as an authority and trustworthy leader in the industry.

7. Would you recommend our events to a friend or colleague?

Given that people are more likely to purchase a product their friend has shared with them and the importance of customer reviews, referrals are a great way to measure how satisfied your event attendees are.

Liking your event or products isn't enough -- do they like you enough to talk about you with their friends? That's the true mark of success for an event.

8. Did you have an opportunity and place to ask questions and participate?

Whether you provided online support or you had event helpers around the building, it's important to note whether attendees noticed that help and if they felt supported. When you run an event, there are bound to be questions about registration, access to certain workshops, and more.

This question lets you know that your audience knew where to go if they had a question. If they didn't feel like they had a space to ask questions, then you can do better about promoting your support channels.

9. What would have made this event better?

This is a great question to crowdsource event ideas from your target audience. What do they want to see? What gaps did they see in your event from competitors? With this question, you'll be able to brainstorm ways to improve your next event.

10. Why did you attend this event?

You can use this question as a way to inform your pre event marketing. This will let you know what your audience liked about your marketing and what they expected from you. This open-ended question will give you a chance to show up for your audience and give them what they want.

11. How did you hear about this event?

Again, this is a great way to evaluate your pre event marketing. Where are attendees learning about your event? What marketing channels are working best? What marketing channels aren't working at all?

This will tell you where to focus your pre event marketing for your next event and let you know places where you need to pay more attention and improve on.

12. Have you attended this event before?

A great metric to keep track of is how many repeat attendees you have coming to your regular or annual events. This will let you know how many people see the value in your event and want to continue attending.

Again, this metric will let you know where to focus your marketing efforts. Do you want to increase repeat attendance? Then perhaps you need to focus on the customer experience during the event. Do you have great repeat customers but not enough new acquisitions? This will let you know that you need to focus on pre event marketing channels.

13. Would you want to attend this event again in the future?

This question, while similar to one of the above, measures how likely someone is to attend the same event in the future. Do they see value in attending this event every year? Or do they feel like they got everything they needed?

Again, just like it's easier to retain customers than get new ones, it's easier to convince former participants to attend the same event again. This will reveal if your audience is excited about coming to your event in the future and then you can compare with the number of attendees who actually came back the next year.

14. Have you attended our other events before?

This question will let you know how many loyal followers you have. Are the people coming to your events in your community? Or are these new people who haven't heard of your brand before? This will help you measure where you're acquiring event attendees.

15. Were you satisfied with the amount of activities/workshops?

This is a specific question that measures satisfaction with the quantity of activities or workshops available to attendees. Essentially, was there enough for your participants to do during the event. Or was there too much? Either way, this question is important to figure out if you and your audience are aligned on what content they want.

16. Were you satisfied with the quality of the content?

Once you know how much content to offer your audience, it's time to ask about the quality of the content. Did they find the information helpful? Was this worth paying for? This will help establish trust with your audience that you can present high quality content and information that they find valuable and useful.

This will also help you gauge what content your audience is interested in. If they were not satisfied with the quality, it could be because the type of content, the speakers, or the way it was presented.

17. How helpful was the staff at the event?

This is an excellent question that will help you figure out how your staff performed during this event. When attendees asked questions or used support, was the staff friendly and helpful? Or was there a staffing issue?

This will help you figure out how quickly issues were resolved and if participants enjoyed their experience.

18. What was your biggest takeaway from the event?

Again, this helps you determine what people were able to learn from your event and what they got out of it. Does that align with your goals for the event? If not, this is a great way to learn what people took away from your event and what they expected.

19. How satisfied were you with the virtual experience?

If you're holding a virtual event, it's important to add post event questions that measure the success of the virtual experience.

You can leave this as a rating and/or an optional open-ended question to let people explain why they were or were not satisfied with the virtual experience. Attendees might comment on the ease of navigation or the audio quality, for instance.

20. What were your favorite virtual features?

If you offered any special online features or an event app, this is the place to figure out what your attendees thought about those features. This lets you measure the success of your virtual platform overall -- did this platform provide features that your audience liked? Or were there other features they wished were available?

21. How easy to navigate was the platform for the event?

Similarly, this question is meant to measure the effectiveness of your online platform for your virtual events. If the platform isn't intuitive or easy for participants to use, then they probably won't consider coming back for your other events. This will help you gauge if improvements need to be made to the online experience.

22. How satisfied were you with the networking opportunities provided?

Lots of marketing events are meant to allow networking and a lot of people attend these events to network with other professionals. If networking is something that your audience wants from you, it's important to measure the success of your networking opportunities.

This can be a rating question or an open-ended question so your attendees can elaborate on what they liked about the networking opportunities or didn't like.

23. What topics would you want to see more of at future events?

Again, it's always a good idea to learn what content your audience wants to see. How can you figure that out? Just ask.

In your survey, you can ask what type of topics they're interested in learning about in the future. This will also give you new perspectives and content ideas for your next event.

24. How did this event impact your perception of our company?

This is a great question for learning how effective your brand story and messaging is at your event. Is your branding clear through your event marketing materials? How does it fit in to the larger strategic picture? This question will let you track how effective your event was in terms of branding.

25. Please share any additional comments, thoughts, suggestions for future events.

Of course, ending with an open-ended question where participants can leave feedback on any area is a best practice. You want your attendees to feel like they can tell you their overall thoughts and opinions.

Hopefully the questions in your survey got your attendees thinking and they might also feel like there are other topics to cover. Since you can't ask every question you'd probably like to, this helps you figure out what's important to your audience.

Post event surveys are mainly used to measure how successful an event was. These surveys will give you information that you need to improve future events.

Now, post event survey questions aren't the only type of surveys you'll want to send out. You might consider also sending a pre-event survey. A pre-event survey will help you measure your current event marketing, see what got people excited about the event in the first place, and how to tailor the event to the actual attendees.

Here are some examples of what that might look like.

Pre Event Survey Questions

• What are you most excited about?
• Why did you choose to attend this event?
• Do you have special accommodations you would like us to be aware of?
• Was there any event information that was difficult for you to find?
• Which social media platform do you use the most?

1. How did you hear about this event?

This question is great to ask either before or after an event. You could send this in a pre event survey to figure out what marketing channels are working the best. This will help you make changes to your budget and priorities when you continue marketing the event.

2. What are you most excited about?

With this pre event question, you can gauge what people are most looking forward to. Again, this will help inform your marketing budget and priorities so you can fulfill any customer expectations.

3. Have you attended this event before?

Similar to the first question, this can be asked before or after an event. The reason to find this out before an event is to see if you are getting a lot of repeat attendees or if you need to do more marketing to previous attendees.

4. Why did you choose to attend this event?

This is a great question to ask before an event because it will tell you what people are most looking forward to. This will help you prepare for an event so you can deliver on what people are expecting.

5. Do you have special accommodations you would like us to be aware of?

Logistically, this is important to know. If you don't have a lot of attendees, and accommodations need to be made, then you should be aware of what those accommodations are. If you're holding a larger event, you need to consider the type of accommodations you'll need to make for various attendees.

6. Was there any event information that was difficult for you to find?

Again, this will help you make adjustments to the pre event and registration process while it's still going on. This should help you get more registrants, ultimately, because you can pivot your strategy in real time.

7. Which social media platform do you use the most?

If you don't have a plan for how you're going to communicate with your attendees during the event, social media is a great option. But what platform would work best? You can use a pre event survey to learn what social media platforms your audience uses the most, so you can provide helpful information during your event.

Conducting pre or post event surveys is an important part of measuring the success of your event team and marketing team. To do this, you can use a survey tool, like HubSpot . Regardless of the tool you use, remember that the goal of sending a survey is to receive both positive and constructive feedback so that you can improve your event marketing and events.

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Table of Contents

What is an event survey, types of event survey questions, general event survey questions, survey questions for event attendees, survey questions for event volunteers, survey questions for sponsors and partners, survey questions for speakers and vips, survey questions for employees, survey questions for virtual events, 14 survey questions for hybrid event attendees, sponsors, and exhibitors, key takeaways: do more with event survey question data, 51 event survey questions you need to ask for the best insights.

Get inside the minds of your attendees and other stakeholders with these 51 must-ask event survey questions for virtual, in-person, and hybrid events.

What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event?

It’s hard to measure how well an event went when you only have your own experience to guide you. That’s why event tools like event surveys and event evaluations are critical for measuring attendee satisfaction. Pre-event and post-event survey questions help you gather important stakeholder feedback that would otherwise get lost in the shuffle or never shared at all. You can pair the insights you gain from event surveys with event KPIs pulled from your event platform to create a fully developed picture of how successful your event was, and how you can improve it in the future.

Don’t forget: All feedback is good feedback. Although negative feedback can sting, it’s essential for optimizing your event strategy and delivering the kinds of event experiences your attendees need, want, and expect. In this article, you’ll find event survey questions of all varieties to help you measure success and deliver the best events possible.

Event surveys are questionnaires designed to collect feedback from your attendees and can include a combination of multiple-choice and open-ended questions. You can send surveys to participants before, during, or after the event, and they are often shared digitally. Any person who interacted with your event should receive a survey because sponsors, attendees, and your event staff will all have unique perspectives on different aspects of your event.

Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees feel.

There are several different ways that you can pose questions to stakeholders, including the following:

• NPS Questions: A multiple-choice question that asks participants to rate an item on a numeric scale. The resulting values determine the net promoter score ( NPS )
• Yes-no Questions: A binary question that is often followed by an open-ended question based on conditional logic
• Open-ended Questions: While harder to analyze en-masse, open-ended questions can provide valuable qualitative feedback

In this post, we’ll indicate whether each question functions best as an NPS question, Yes-no question, or open-ended qualitative question. These Question Type suggestions are just that — suggestions, it’s up to you to determine the best use for your event survey.

Read on to see 51 great event survey questions and how they can help you better evaluate your event.

1. What is your level of satisfaction with this event?

Question Type: NPS

Survey questions like this one are pretty straightforward. It’s a good starting point for the questions that follow and allows you to get the big picture idea of how the event went in general and if it met expectations. A best practice in event surveys is to start off more general and get more granular towards the end.

2. Which elements of the event did you like the most?

Question Type: Open-ended

Questions like this help you get an idea of what is worth repeating for future iterations of the event. Keep track of each point and tally the number of times it was mentioned. Rank them in order from most votes to least and prioritize the winners next year.

3. What, if anything, did you dislike about this event?

Although you may be hesitant to ask this question, knowing your shortcomings allows you to learn from them. Don’t write a survey that forces respondents to leave a glowing review. Instead, show them how much you value their opinion and display those changes at your next event.

4. Are you likely to participate in one of our events in the future?

This one is very important because it reveals how enthusiastic the survey participant is about your event. Compare these numbers to the actual number of attendees who come back next year. While plans do change, you should ideally see the majority of them return. If not, consider what adjustments need to be made.

5. How likely are you to tell a friend about this event?

Using an NPS to inquire about referrals is another great way to measure event success. While some people may have enjoyed the event themselves, the true test of their experience is to see whether or not they’d subject a friend to it. Follow up on positive responses to this question with referral links and special offers.

6. Is there anything else you would like us to know?

Open-ended questions allow participants to give you feedback on anything your event survey may not have covered. You won’t be able to cover every aspect of the event in the survey. This question serves as a catchall for any additional feedback.

7. Why did you choose to attend our event and what are you hoping to take away from the experience?

Use this question before the event to make schedule adjustments or other tweaks that magnify the most coveted aspects of the experience. Give the people what they want and show them that your focus is truly on their experience

8. What did you most enjoy about today?

This is a great question for multi-day events. Remember to address any concerns or negative feedback personally and do your best to apply the feedback for the following days. Multi-day events present a unique opportunity to improve your event before it’s even over.

9. Please indicate your satisfaction with the following aspects of the event:

• Venue/ Event Platform
• Quality of Sessions
• Amount of Sessions Offered
• Date(s) of Event

All of these big-picture event characteristics shape the experience for attendees. You may find some surprising insights for the next time you plan an event. And because all of these factors are within your control, the changes will be easy to make and measure in the future.

Note: In the era of hybrid events, the virtual event platform you use to power your experience is the venue. As a result, you should be evaluating the experience of attendees in navigating it similar to how you would ask an attendee to rate a traditional venue.

10. How satisfied were you with the networking opportunities provided?

Networking is a key element of events, but with the rise of virtual events, networking has become more complicated. According to the Evolution of Events Report , 68.8% of event marketers believe it is more difficult to provide networking opportunities when hosting a virtual event. Ask this event survey question to make sure you have found the right solution for your attendees. Be sure to have a text box along with the NPS rating so participants can elaborate on their experiences.

11. Did you have any issues registering for or attending this event?

Question Type: Yes-no

This event survey question can illuminate areas where your event platform or registration software may not be a user-friendly experience and causes frustration with attendees. If you realize there is a pattern in the responses, talk to your event platform provider or user-experience team to improve on the experience. The last thing you want is for attendees to have trouble even accessing the event because it sets the tone for the rest of the event.

12. How satisfied were you with the speakers and sessions at our event?

Attendee satisfaction is one of the key indicators that people will come back to your events. Making sure your speakers and sessions were interesting and valuable is a top priority to ensure attendees were satisfied with the experience. Questions like this one help you get an idea of what is worth repeating for future events.

13. What topics would you like to see more of at our next event?

Your post-event survey can be a launching point for ideas for your next event. Attendees may have suggestions and interesting perspectives you otherwise wouldn’t have known. Ask attendees what they want to see and design your next event with their feedback in mind.

14. Were you happy with the time for discussion during sessions?

We’ve all been to an event where the session ran out of time leaving nothing for discussion, and quite frankly, it’s a letdown. If attendees felt like there was not enough time, consider carving out more time for attendees to participate in the discussion.

15. How did you feel about the duration of the content?

Content length is especially important for virtual events. Attention spans are getting shorter and tuning in from home provides a plethora of distractions. In our Virtual Benchmarks Report , we found the average virtual attendee only watches 68% of a virtual session that is 20 minutes or longer. That comes out to just over 13 minutes. By asking this event survey question you can gauge if your sessions were the appropriate length for your audience or use the insights to take action to improve durations for the next event.

16. How did you hear about this event?

The main objective of this question is to find out where attendees first heard about your event. Use the information you gather from this event survey question to see what marketing channels are working the best for your event, and where you need to improve.

17. Would you recommend this event as a positive volunteer opportunity to your network?

Similar to attendees, your volunteers often represent the backbone of your event. Knowing that they enjoyed the experience enough to recommend future volunteers should be gratifying. Plus, there usually aren’t enough volunteers to go around, so having some people to follow up with could help build out your team.

18. Are you interested in volunteering with us in the future?

If volunteers are willing to come back again then you know you’ve thrown a great event. Keep a list of these names and calculate how many volunteers you’ll need for next year.

19. Please share your thoughts on the event as a whole.

This open-ended question shows sponsors and partners that you value their opinion as collaborators. You’ll also want to start with a broad question like this one because it will help them think critically about the details in the following points.

20. Did this year’s event meet your expectations? Why or why not?

Question Type: Yes-no, Open-ended

While you may already know their goals, you might not know what they were expecting from this event. Generally speaking, it’s often hard for anyone to gauge their assumptions about an experience until it is over, which is why including this question along with a prompt to further explain their answer is often more insightful than simply checking yes or no.

21. How relevant was the audience for your business/industry?

Question: NPS

To create a great sponsor partnership, you need to ensure the event audience is relevant to sponsors. Often brands sign up to sponsor events to achieve sales and marketing goals, or brand visibility. If the audience is not relevant, sponsors will have less success engaging with attendees and fall flat on their goals.

22. What was the ROI of sponsoring this event?

This question will give you a good idea of if your sponsorship packages were valuable or not. Keeping the question opened ended will help educate you on exactly what the sponsors found valuable. If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment.

Bonus Tip: According to our Event Marketing Report , 54% of event marketers have trouble showing event ROI to key decision-makers. Make sure to give your sponsors plenty of data to help them track ROI and make sure their event sponsorship made an impact.

23. Will we see you again next year?

Ideally, all of your sponsors and partners would love to do the event every year. Be sure to do a pulse check and determine if their experience of the event was all they’d hoped it would be. Follow up with no responses for more information as to why they won’t be returning.

24. Did you receive all the information you needed to successfully present before the event?

Preparation is a key element to any presentation’s success. By asking your speakers if they felt they had the information needed to successfully present you can identify strengths and weaknesses in your speaker preparation. If a speaker answers no, be sure to personally follow up with them to get more information, not only will they feel heard but you will gain invaluable insight into how to create a better experience next time.

25. How would you rate our event venue and equipment in regards to how it served your keynote?

For in-person events, speakers are the most concerned with the elements of the venue that either enhance or detract from their presentation. No one else can give you a better idea of venue effectiveness the way a speaker can. You can modify this question for virtual and hybrid events as well. For example “How would you rate working with our production team and virtual platform?”

26. Is there anything we could have done to make your event experience easier or more convenient?

This is especially important for the VIPs you hope to impress. Cater to their needs and ensure their continued involvement for years to come.

27. Do you have a friend or colleague who would enjoy speaking at our future events?

Speakers are often very involved in their communities and networks and surround themselves with pros in their field. You can easily source new and fresh presenters for next year from this group. And with the recommendation of someone who has already done it, the decision will be a no-brainer for them.

28. How would you rate the organization of this event?

Your team will be intimately familiar with the cogs of your event. If they were confused or unclear about what was happening during the event, your entire system might need a total revamp. If they felt comfortable and empowered for the duration of the event then you have a strong model to replicate in the future.

29. Do you feel roles were clearly communicated?

To have a successful event team experience you must have clear roles and responsibilities. If roles aren’t clear it can lead to problems and miscommunications that impact the execution of your event. Asking your team for feedback will let you know if there are areas to improve in team communication next event.

30. Do you think the event met its goals?

This question is a warm-up for the following. Reflecting as a team on event goals will give you a greater sense of whether you accomplished your event goals or not.

31. What impact do you see this event having on your immediate business goals?

Make sure to tie your event back into your main mission statement by asking employees to directly reflect on the impact it has had on what they’re trying to accomplish at this moment in time. If you don’t connect the event evaluation to the greater objective or plan, the event itself can feel isolated and unnecessary. Asking fellow employees to put the benefits into their own words reinforces their positive experience at the event and secures its slot in the marketing budget for next year.

32. Are you satisfied with the results of this event in regards to the impact it has made on your department?

Zooming back out again, employees should consider how the actions of the marketing department directly affect their greater purpose in the company. Asking this question will even help you learn and make connections between how your event can (and should) support the company as a whole.

33. How satisfied were you with the platform experience?

Your virtual platform can make or break your event. Asking this question allows you to find out how attendees felt about the overall virtual experience. Make sure to include a prompt with room to add more in case participants wish to elaborate.

34. What features did you like best about the event experience?

Questions like this allow you to narrow in on those experiences while planning your next event. Knowing what worked and what is worth repeating saves you time when producing your next event. Keep a list of each point and find themes and popular responses to prioritize popular experiences next year.

35. Did you find the event easy to navigate?

Success at a virtual event goes hand-in-hand with how easily attendees can navigate the experience. If attendees can’t find parts of the event due to a poor navigation design, they won’t be able to experience the event in full. This question will gauge if any improvements need to be made in the next iterations.

36. If you used tech support, how would you rate your experience?

When an attendee runs into an issue attending your virtual event, they contact your support team. Can’t log in? Contact event support. No audio? Contact event support. How the issue is resolved will leave a lasting impression. No matter if you have live chat, email, or a knowledge base this question will help give you insight into if your current tech support system is working or not.

37. How would you rate the quality of audio and video at the event?

There are many variables when it comes to audio and video at virtual events. Many speakers are presenting from their homes which leaves room for poor internet connections, bad audio quality, or less than stellar backgrounds. Ask attendees to rate the quality of audio and video. If attendees weren’t satisfied, do an AV audit and identify areas of improvement, then relay that information to speakers and presenters at the following event. Improvements might include minimum internet speeds, types of approved microphones, or sending presenter kits directly to speaker’s homes to ensure quality audio and visual.

Although many of the questions above can be altered for a hybrid audience, we wanted to break out some questions specifically for hybrid events. Below, you’ll find questions followed by the type of question.

Hybrid Event Survey Questions for Both Audiences

• Did you participate in the event virtually or in-person? (Multiple-choice: Virtual, In-person)
• Were the before, during, and post-event communications clear? (Yes-no)
• Were you able to effectively network in a hybrid environment? (Yes-no)
• How would you prefer to attend your next hybrid event? ( Multiple choice: Virtual, In-person, No preference)

Hybrid Event Survey Questions for Virtual Attendees

• Pre-event question: As a virtual attendee, do you want the opportunity to engage with in-person attendees? (Yes-no)
• Why did you choose to participate virtually rather than attend in-person? ( Open-ended)
• As a virtual attendee, do you feel like you were part of the live experience? (Yes-no)
• Do you feel not attending the event onsite hindered your overall experience? (Yes-no)

Note:  This pre-event question allows you to provide different options in the future or to change plans before the event kicks off.

Hybrid Event Survey Questions for In-Person Attendees

• How many virtual attendees did you engage with? ( Multiple-choice)
• How would you rate your experience talking to virtual attendees? (NPS)
• Why did you choose to attend in-person? (Open-ended)
• What types of on-site activities would you enjoy in the future? (Open-ended)

Hybrid Event Survey Questions for Sponsors and Exhibitors

• As a sponsor, which format did you prefer to engage with attendees? ( Multiple choice: Virtual, In-person, Both)
• As an exhibitor, did you have the resources to effectively manage both an in-person and virtual booth at the same time? (Yes-no)

Event engagement is so much more than selling tickets. With the help of event survey tools you can get to the core of the question, “How do I know if my event was successful?” and see if your event was a success. When crafting your surveys, keep these general ideas in mind:

• Feedback is good. Every participant in your event, whether they are involved behind the scenes or on the front-end, has something valuable to teach you.
• People love to share their opinion , an event survey gives them a platform to do so and feel valued.
• Find your people. By knowing who you’ve won over this year you’ll already have a jump start on making next year even more successful.
• Keep it short. While it would be great to ask all the questions mentioned above, be respectful of participants’ time and keep your survey short.
• If you don’t know, just ask . People love helping others (and talking about themselves), so chances are they’ll be more than willing to share their experience with you.

Editor’s Note:  This post was originally published in November 2018 and has been updated for relevance.

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30 Post-Event Survey Questions (+ Why They Matter)

When planning an event, organizers spend countless hours perfecting the details of what attendees will experience when the time comes. Choosing a location, finding a caterer, and marking everything off their planning checklist takes a considerable amount of time. Even planning virtual events can be time-intensive in order to make sure attendees get the most out of their experience. 

So what else can event organizers do to ensure success?

Some organizers might send out event survey questions beforehand to get an idea of attendance numbers, preferences or dietary restrictions. However, feedback doesn’t end the moment the event is over, and learning more from guests after an event is essential for improvement.

What goes into an event survey? How do non-profits continue to leverage successful events again and again? 

Getting feedback from the attendees, event sponsors, volunteers, and fellow staff allows organizers to get a holistic view of the experience. While pre-event survey questions might be more common, also sending out post-event survey questions can help to gather more information about how the experience actually went.

You might wonder: what questions are good to ask on a post-event survey? What questions would help me learn what went well and how to improve on the next event?

This post will tackle the subject of event survey questions.

• Why is this feedback so important?
• What are some sample event survey questions?
• How do you structure the survey so that people actually respond?

Plus, see 30 post-event survey questions to help you shape your own event survey.

What is an Event Survey?

Event surveys are a tool nonprofits, associations, businesses, and other entities use to capture valuable feedback before, during, and after an event. Events can include any gathering from a small volunteer opportunity or fundraiser to a company-wide training or conference , either in-person or virtual .

Pre-event surveys are helpful if your organization is interested in learning about attendees and their expectations for the event.

Mid-event surveys often tackle an organization’s in-the-moment need to gauge the success of an event, as well as let attendees know their feedback is valued.

Finally, post-event surveys provide insight into the pros and cons of the event, allowing you to fine-tune your processes for the next time.

Why are Event Surveys Important?

While there are definite benefits to surveying before, during, and after an event, many organizations choose to send just one event survey to avoid overwhelming event stakeholders. However, pre-event surveys and post-event surveys serve different purposes, and utilizing both can arm your organization with the information it needs 

Choosing to implement pre-event surveys can help you:

• Build excitement for your event to increase engagement and attendance 
• Learn about your audience and discover insights on guest demographics
• Tailor your event to give members the experience they want
• Eliminate guesswork so you know the expectations before the event begins

With the right questions, a pre-event survey can help event planners know the expectations of the event, how to cater to the needs of guests, get members excited for the event, and be the overall guide when building event details. 

Choosing to implement post-event surveys can help you:

• Build trust between members and your organization
• Get feedback from your attendees, event donors, volunteers, staff and more
• Improve future events to ensure they’re a success every time

With the right questions, a post-event survey can gauge the overall success of an event, provide invaluable data about everything from the speakers to the foods and location, and leave an organization with action items for the next event.

Chances are, some of the feedback from after event survey questions will be positive, and some of it will leave you feeling a bit defeated. Just remember; all feedback is valuable because it helps you adapt and grow.

How To Write, Structure, & Send Your Post-Event Surveys

Now that you’re ready to create a post-event survey, you’ll want to craft one that will achieve the results you’re looking for. 

According to Survey Monkey, respondents are more likely to finish shorter surveys .

So, it’s best to keep your survey between one and ten questions if possible. 

Another way to get your questions answered is to place shorter questions at the top of the survey and those that take more time and thought at the bottom. That way, respondents will feel as though it won’t take them very much time and will be happy to continue answering.

When it comes to what type of questions to ask after an event, ideally, you want to use multiple types. Some sample event survey questions include:

• Yes or No: When you need a simple yes or no answer, a dichotomous question is for you. It’s great to include an option for respondents to expand on their answer, particularly if they answered “no.”
• Rating: Asking respondents to rate on a scale is an easy way to gauge positive or negative sentiments
• Multiple Choice: If you’re looking to compare results across several events or want respondents to choose from a list of pre-selected options, multiple choice questions are ideal.
• Open-ended questions: These questions give your respondents the freedom to express their opinion and provides context for some of the respondent’s previous answers.
• Comment box: Including an open-ended question at the end of your survey for any comments is a simple way to gain additional feedback from respondents

While it’s important to include several types of questions on your event survey, the most essential tip is to be clear when crafting your questions. If each respondent interprets the same question differently, you may end up with results that will make it harder to draw concrete solutions and next steps. 

Once your survey is created, the next step is sending it out to respondents.

Most organizations distribute surveys online — this is a common route, as digital surveys are easy to distribute and response rates can be higher.

However, some choose to send a physical copy along with a return envelope through direct mail. 

If you do decide to go the more popular online route, there are multiple free or reasonably priced software programs, including Survey Monkey , Google Forms , and Typeform . These can be a cost-effective way to get feedback, especially if you’ve already invested in event management software .

Some of these online survey creators have event-specific templates, which you can fine-tune to meet your event and organization’s specific data needs. Once you’ve completed the survey, distribute it online through:

• Social media
• Embedding on your website

How To Encourage Event Survey Engagement

Truth be told, distributing the survey isn’t the hard part; it’s encouraging folks to respond that often stumps staff.

To encourage responses, try the following:

• Send the post-event survey out no later than 48 hours after the event.
• Ensure you’re sending out each event survey to the right audience. You don’t want attendees to get survey questions meant for presenters and vice versa.
• Keep the survey succinct and relevant to the event (this means no extra questions for data-capturing purposes!).
• Increase buy-in with an incentive, such as discounted ticket prices to the next event or a raffle entry.
• Re-send the survey link to those who haven’t responded after a week, along with a personal request from a member of your staff or event committee member.

30 Post-Event Survey Questions

Now that you have the background, you’re ready to find the best questions for your unique survey. The 30 post-event questions listed below are separated by intended recipient: attendees, sponsors/presenters/volunteers, and fellow staff.

Take a moment to read these questions, choose the ones that best relate to your audience, and fine-tune them to relate to your event.

19 Event Survey Questions for Attendees

• Would you recommend this event to others?
• Did the event meet your expectations?
• Was the event structured well?
• Do you plan to attend another event in the future?
• Did the event improve your “purpose of the event”  (provide skills/broaden your knowledge/introduce you to others)?
• Would you like to learn more about volunteering or becoming a member of the event steering committee?

Multiple Choice

How would you rate the event?

How would you rate the date and time of the event?

How would you rate the event’s location?

How would you rate the food?

How would you rate the entertainment/programming/speeches?

How would you rate the cost?

Was the event length just right, too long, or too short?

Why did you decide to attend this event?

What did you like about the event?

Where can we improve for next time? ( What would have made the event better?)

What was your biggest takeaway?

Are there any topics you’d like us to cover in future events?

Please share any additional suggestions for future events.

6 Event Survey Questions for Sponsors, Presenters, and Volunteers

Did you receive all the information you needed before the event?

Would you be interested in partnering with our organization again for a future event?

Did you have all the equipment and support you needed to effectively present/sponsor?

Volunteers, did you feel prepared to assist with the event?

What can we do differently to improve the event experience in the future?

Please share your thoughts on the event overall.

5 Event Survey Questions for Staff

Did the event meet our organization’s objectives?

Would you consider the event “successful?” Why or why not?

What was the highlight of the event?

Do you have any suggestions for future events, including date/time, venue, speakers, sponsors?

What can we do to improve for the next event?

As you dive into the process of creating a post-event survey, don’t hesitate to use the questions listed above as a starting point. Here are some additional questions to help spark some creativity.

I used many of them in the post-event survey I created for our nonprofit’s young donors. I was pleasantly surprised by the response rate, and I’m going into our next event armed with the information I need to make it even more effective for our attendees!

Remember, the more information you can capture regarding the event, the chances of successful future events rises. Plus, your attendees, event volunteers , presenters, and others will feel heard and appreciated, paving the way for deeper relationships down the road.

We’d love to hear about any go-to survey questions you use to tease out information from event attendees . Share them in the comments below!

Final Thoughts

In summary, planning any sort of event requires a lot of time and effort. Whether it be virtual or in-person, creating a pre-event survey for attendees to answer honestly will allow your non-profit to gather insights before the event to help tailor it perfectly to your guests’ expectations.

A post-event survey will provide you insights on how to do better. Getting feedback from guests will help to strengthen the relationships and partners you work with, and ultimately lead to improvement for your organization. 

The best part? In our digital age, gathering this feedback is quick and easy with the right tools. Following our list of event feedback survey questions and signing up for an online survey creator will have you hosting your most successful event in no time.

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28 post event survey questions to ask after your conference.

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Feb 02, 2024

28 Post-Event Survey Questions to Ask After Your Conference

You’ve just spent thousands of dollars on an event for your business. It doesn’t matter if it’s a sales event, team training or bonding exercise, or even a new product launch: every event organizer wants to know: How did my conference go? To answer that question fully you’ll need a post-event survey.

What are Post Event Surveys?

A post-event survey is a form you’ll send out to gauge the success of your conference or seminar after the event has finished. Most of the time, you’d send a post-event survey to attendees, but it can also be valuable to send them to your sponsors, staff, and any other stakeholders who attended.

Other Types Of Event Surveys

Pre-event surveys are surveys you’ll send out before the event: usually to find out things like dietary requirements and accommodations that your guests might need, or to compile a small amount of demographic data. Mid-event surveys are more common for long events, they might ask how the attendee feels so far, and what they aren’t enjoying. This gives event organizers the opportunity to adapt and adjust on the fly. These surveys are a valuable part of any conference planning checklist.

For now, we’ll focus on post-event surveys, and the reasons it’s important to send a well-constructed questionnaire.

Benefits of Post-Event Surveys

Apart from the obvious ability to make sure your guests were satisfied, post-event surveys offer a wide range of benefits. They help you:

• Engage your attendees and stakeholders in a way that makes them more likely to respond to future outreach and invites.
• Learn what worked and didn’t work so you can improve in the future.
• Find efficiencies that can save you time and money in the long run.
• Implement new ideas.
• Improve trust between your organization and your guests.
• Find out how successful your event was according to specific goals.

Put simply, the amount of feedback you get in a post-event survey is almost infinite, and if you spend a little time crafting your questions carefully you can get immediate, actionable feedback to use on future events.

Types of survey questions

The main types of survey questions fall into these categories:

Yes/No: A closed-answer question that tells you simply a yes or no answer. This is useful for getting specific answers on high-level questions.

Open-ended questions: These allow written responses and offer the opportunity for respondents to give you their honest opinions without constraints. These are useful for getting qualitative insights.

Comment boxes: A comment box differs from an open-ended question in that it doesn't necessarily ask anything. Instead, it’s a totally free text field for respondents to put any general feedback they want to add.

Rated or Ranked Questions: Rated questions often ask for a response on a scale – usually between five and 10. They help you get a more nuanced quantitative number you can use as a comparative metric later on.

Multiple choice: Like a rated question, a multiple-choice question helps you get looser and less constrained answers but while still controlling the data you collect. They let you maintain the scope of your question while still offering nuance in the data.

Each of these question types has a place. How you use them will determine what sort of information you can glean. Managing your mix of question types is one of many best practice tips for creating a post-event survey.

Best Practices for Event Surveys

It can be hard to get engagement on surveys at the best of times. After a large conference or event when attendees are tired or traveling is even worse. So how do you make sure your survey gets filled out? Some best practice tips include knowing:

When to send:

The best timeline is between 24 and 48 hours after the event. Too soon, and attendees are recovering or traveling, too late, and their recollection won’t be strong.

What incentives to offer:

Sometimes, you’ll get more engagement if you offer a prize or a discount for attendees who respond to post-event surveys. If you have a particularly large event or if you feel like the survey responses will be more valuable, it’s worth adding a small incentive. Be careful not to make the prize too compelling or you may find people responding with useless answers just to enter for the prize.

When to follow up?

It’s often a good idea to send a follow-up request for your members to complete the survey. This should go out 24-36 hours after your initial survey request. In those follow ups, include a personal note for the guest, so they know it’s their opinion you are looking for in particular. This can motivate people to respond more fully.

Length of survey:

A recent HubSpot survey showed that most people are only willing to spend 15 minutes or less completing a survey . With a combined total of 42% only willing to spend 1-10 minutes. That’s about 7 – 10 questions, depending on how complicated your survey is. This length allows you to get the most responses, with a good balance of fast and well-considered answers.

How to write questions:

Simple questions are easier and take less time to respond to than complicated questions. You have likely seen the “How true is this statement, rate from 1-5: The event was useful.” style of survey question. This is more complex than needed. A better way to structure it is to ask, “How useful was this event?” with multiple choice answers like “Very, Not very, Neutral”. The more straightforward your question, the more likely you are to get accurate responses and a better response rate.

How to Distribute Surveys

Options for distributing your survey vary from print to digital, and even telephone surveys. As always, each option has pros and cons.

Printed Surveys:

Print surveys are easy to distribute because you can hand them out with any exit packs or gift bags, or even just hand them to your members as they leave your event. You’ll know who you’re giving surveys to. You can even add your survey to the welcome pack along with your conference badge holders and member name cards .

If you have a drop box for participants to return completed forms as they leave the venue or their hotel you might get a strong response rate, but may not be as effective if they have to mail in the form. Also, it’s hard to compile the results of these surveys. They’re best used for short, sharp, tick-box style surveys with yes or no, or multiple choice questions.

Telephone Surveys:

Calling participants after your event can add a personal touch, but the response rate isn’t always high, and sometimes phone calls feel intrusive. You’ll also need to record the calls in order to get the most accurate results, and compiling those answers is time consuming.

Digital Surveys:

A web form sent out by email or even an email form are far more efficient and effective methods to send out post-event surveys. You’ll get statistics on open rates and response rates and compile the responses in an easy-to-access online portal. Most importantly, you’ll give your attendees a convenient way to answer your questions in their own time. Online surveys are more cost-effective and have better response rates than other formats.

Questions to Ask

As we said above, the best surveys will have between seven and 10 questions of varying types. Here’s a selection of post-event questions you can choose from depending on your needs.

Are you satisfied with your experience at this event?

This is the first and perhaps most important question to ask. It will give you a high-level understanding of the most basic question: Are guests happy?

You can ask this question of both stakeholders like vendors and event partners as well as attendees. It is best phrased as either a yes/no, or a ranked question from 1-5. Best practice would include a “Why/Why not” comment box.

Would you recommend this event to others?

This question is often used to create a net promoter score (NPS). By offering a rank of 1-10, guests can suggest how likely they are to recommend your event. Those who answer 9-10 are a promoter, anything from 7-8 are considered passive, or neutral, and anyone who answers 0-6 is a detractor.

Using this question to generate an NPS can give you a quantitative metric to compare to other events.

This question is relevant to both event partners and sponsors as well as attendees.

Was this event well structured?

You can use this question as a yes/no, or a rated question to get a sense of the overall architecture of your event and how it was received. You might also pivot this question to ask “how did you find the structure of our event?”.

Ask this of attendees to make sure they got everything they need. You might find answers that suggest a new format, or show that guests missed out on content due to scheduling conflicts.

It’s valuable to include a why/why not comment box for open-ended questions on this one as well.

How useful did you find this event?

We used this example earlier when talking about the best ways to structure questions. By asking it this way and offering a range of multiple-choice answers from “Not at all” to “Extremely” you can get a sense of sentiment. You can also easily convert those selections to a numerical value to blend the quantitative and qualitative data into a reportable format.

Ask this of event attendees.

Will you attend future events put on by [company]?

This question aimed at attendees is also good for volunteers, event sponsors, or vendors selling at your event. It gauges the success of your event from a high level. A why/why not box makes this question more valuable by offering more nuanced insight.

What did you hope to get out of this event? (develop skills/gain knowledge/networking/other)?

This is another good multiple-choice question for attendees and guests, or event partners and sellers. You can tweak the options available to suit each audience. This will also help validate your event marketing and format.

The answers to this might give you ideas for future events and topics as well.

Did this event meet your expectations?

Follow the question above up with this more generic question that gives you a sense of how well you met the needs of your members and guests. A yes/no here makes it easy to compile the results, but a why/why not comment box will help drill down into more actionable insights.

Why did you decide to attend this event?

A variation of the two questions above, this open-ended query lets you know what your attendees value about your event. You could also select multiple-choice answers like “networking opportunities”, “it looked fun”, “I wanted to see the new [product]” etc.

This is a particularly good question for new stakeholders or those who are peripherally related to your core business.

Rate this event on the following:

• Event timing
• Layout of the venue
• Date of the event
• Refreshments/Snacks/Beverages/Catering
• Programming/content
• Value for money

If you want quick, rapid-fire responses to specific elements on your event you can do a rated style question. Ask respondents to assess each of the elements of your event on a 1-5 or even 1-10 scale. The qualitative data you get here can be compared to other events, and also give a snapshot of what you did well, vs less well.

What would you describe as the biggest takeaway from our event?

If your event was a sales meeting or a training conference this question is a must-have. It will help you determine if your attendees got the key messages, and help you measure your goals for messaging and education. Ask this one of attendees using an open-ended style in a free-form comment box.

How helpful were the staff at the event?

Every event needs help. How your staff respond to attendees will impact their perception of your organization. Use this as a rated question, with an optional box for comments to find out if there was anything particularly good or negative that people experienced.

Did our event improve or weaken your impression of our organization?

Some events are all about community outreach, or thought leadership. If you launch an event hoping to engage with clients, this question will measure success. Like many of the questions here, you can structure it with a ranking system or multiple choice, and even add a comment box. It’s a good question for event guests as well as partners.

What would you improve about this event? / What would make the event better?

By asking for specific improvements you’re guiding your respondents to give their constructive feedback. This kind of “growth opportunity” question can improve the way your less happy members react to your event, while also giving you valuable feedback from stakeholders.

What did you enjoy most during our event?

An opportunity to spread positivity toward the end of your survey can help influence the overall impression of your event and organization in the eyes of its participants. It will also give you a sense of what went right, and what sort of content is most appealing. Ask this of any attendee, partner, or worker at your event via a free text box.

Which part of the event was most valuable for you?

This question and the one above are slightly different, in that the most enjoyable parts of an event aren’t always the most valuable. Here, you might get surprising answers, so it’s best to leave it to free text. For example, a guest might say “learning about the different workgroups within your organization” was the most valuable – which may trigger more content based on the different functional groups within your company.

As with many questions, this is useful feedback from both guests or members, and for groups like vendors or event sponsors.

What should we add more of to future events?

Asking for attendees' thoughts on this subject will help you ideate new content ideas or formats for new events.

Questions for Digital Events

You can ask any of the above questions for events of all kinds, but these ones are specifically targeted to online or virtual events. They include:

How satisfied were you with the event's digital features?

Finding out if your guests enjoyed or benefited from the digital format is important. This question does that. You should use a rated system to gain quantitative data.

Was it easy to log on?

This type of usability question will help you uncover any errors or issues you weren’t aware of during the operation of the meeting. You could add multiple-choice responses like: - Yes, very - Yes, once I figure it out - Not really - No, I had problems with your connection - No, I had problems with my computer

Would you prefer virtual or in-person meetings in the future?

Especially in the current era, many events are moving digital. You can determine if this move was the right one for your organization by polling guests after they attend a digital meeting.

Questions for Internal Stakeholders

As with digital events, your internal stakeholders and partners, as well as staff, your board, and even volunteers might have separate feedback to offer. Questions for these groups might include:

Would you partner with this event again in the future?

This question, specifically for event partners and vendors, will assess whether you delivered value for money. It can help determine the feasibility of your conference or meeting down the road. This question is a good candidate for a yes/no response, with a why/why not comment box that helps provide further insight.

How can we improve the event experience?

Stakeholders will likely have a lot of opinions to offer here, especially if they partnered with your organization’s event for business opportunities. Give them a large comment box to capture their thoughts with.

By giving staff the opportunity to give their thoughts, you might also capture unofficial responses they heard anecdotally during your event. Also, they’ll be more invested in the event’s success because your staff worked hard to make it all happen, so their insights will be particularly keen.

Comments often lead to meaningful improvements, like a switch to sustainable lanyards that helps improve the environmental footprint of an event and leads to a better public perception for the organization that made the move.

Do you consider this event a success? Why or why not?

Similar to the questions above and below, this seemingly straightforward question can help you see where or how you did well for your stakeholders. A yes/no followed by an optional comment box is the best format for this stakeholder question.

Did the event meet our objectives for our organization?

This is a very nuanced question, but it is one for your post-event analysis team to work on. This question will be informed by the post-event feedback surveys sent to guests and members, if you structured them well.

Finishing Questions

The final questions you ask should be the opportunity for respondents to give any feedback they hadn’t yet had the opportunity to provide. Possible finishing questions include:

How would you rate this event on a scale of 1-10?

This overarching question is another quantifiable way to measure overall customer satisfaction (CSAT) with your event. A good time to ask this question is right before the final open-ended question of your survey that asks for free-form feedback.

Please share any other feedback, ideas, or suggestions for future events

This is one of the most important questions you can ask, and it should be added to almost every survey, usually as the last question. The free-form format is a catch-all for your stakeholders and guests to give their honest and unfiltered or unguided views. This is where you’ll get some of the more surprising feedback. You might even find it’s where attendees leave their most positive feedback.

Ready to Survey?

These types of questions and the tips for post-event surveys will help you get the most effective feedback from your efforts and gauge attendee satisfaction. Remember, not all your feedback will be positive: That’s a good thing! Take the constructive feedback as an opportunity to learn and grow. You can incorporate this post-event feedback into your future event planning and make each one more successful than the last. For more conference and event inspiration and ideas visit our resource centre at ConferenceBadge.com .

Originally published on Feb 02, 2024

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How to write great survey questions (with examples)

Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help.

Figuring out how to make a good survey that yields actionable insights is all about sweating the details. And writing effective questionnaire questions is the first step.

Essential for success is understanding the different types of survey questions and how they work. Each format needs a slightly different approach to question-writing.

In this article, we’ll share how to write survey questionnaires and list some common errors to avoid so you can improve your surveys and the data they provide.

Free eBook: The Qualtrics survey template guide

Survey question types

Did you know that Qualtrics provides 23 question types you can use in your surveys ? Some are very popular and used frequently by a wide range of people from students to market researchers, while others are more specialist and used to explore complex topics. Here’s an introduction to some basic survey question formats, and how to write them well.

Multiple choice

Familiar to many, multiple choice questions ask a respondent to pick from a range of options. You can set up the question so that only one selection is possible, or allow more than one to be ticked.

When writing a multiple choice question…

• Be clear about whether the survey taker should choose one (“pick only one”) or several (“select all that apply”).
• Think carefully about the options you provide, since these will shape your results data.
• The phrase “of the following” can be helpful for setting expectations. For example, if you ask “What is your favorite meal” and provide the options “hamburger and fries”, “spaghetti and meatballs”, there’s a good chance your respondent’s true favorite won’t be included. If you add “of the following” the question makes more sense.

Asking participants to rank things in order, whether it’s order of preference, frequency or perceived value, is done using a rank structure. There can be a variety of interfaces, including drag-and-drop, radio buttons, text boxes and more.

When writing a rank order question…

• Explain how the interface works and what the respondent should do to indicate their choice. For example “drag and drop the items in this list to show your order of preference.”
• Be clear about which end of the scale is which. For example, “With the best at the top, rank these items from best to worst”
• Be as specific as you can about how the respondent should consider the options and how to rank them. For example, “thinking about the last 3 months’ viewing, rank these TV streaming services in order of quality, starting with the best”

Slider structures ask the respondent to move a pointer or button along a scale, usually a numerical one, to indicate their answers.

When writing a slider question…

• Consider whether the question format will be intuitive to your respondents, and whether you should add help text such as “click/tap and drag on the bar to select your answer”
• Qualtrics includes the option for an open field where your respondent can type their answer instead of using a slider. If you offer this, make sure to reference it in the survey question so the respondent understands its purpose.

Also known as an open field question, this format allows survey-takers to answer in their own words by typing into the comments box.

When writing a text entry question…

• Use open-ended question structures like “How do you feel about…” “If you said x, why?” or “What makes a good x?”
• Open-ended questions take more effort to answer, so use these types of questions sparingly.
• Be as clear and specific as possible in how you frame the question. Give them as much context as you can to help make answering easier. For example, rather than “How is our customer service?”, write “Thinking about your experience with us today, in what areas could we do better?”

Matrix table

Matrix structures allow you to address several topics using the same rating system, for example a Likert scale (Very satisfied / satisfied / neither satisfied nor dissatisfied / dissatisfied / very dissatisfied).

When writing a matrix table question…

• Make sure the topics are clearly differentiated from each other, so that participants don’t get confused by similar questions placed side by side and answer the wrong one.
• Keep text brief and focused. A matrix includes a lot of information already, so make it easier for your survey-taker by using plain language and short, clear phrases in your matrix text.
• Add detail to the introductory static text if necessary to help keep the labels short. For example, if your introductory text says “In the Philadelphia store, how satisfied were you with the…” you can make the topic labels very brief, for example “staff friendliness” “signage” “price labeling” etc.

Now that you know your rating scales from your open fields, here are the 7 most common mistakes to avoid when you write questions. We’ve also added plenty of survey question examples to help illustrate the points.

Likert Scale Questions

Likert scales are commonly used in market research when dealing with single topic survyes. They're simple and most reliable when combatting survey bias . For each question or statement, subjects choose from a range of possible responses. The responses, for example, typically include:

• Strongly agree
• Strongly disagree

7 survey question examples to avoid.

There are countless great examples of writing survey questions but how do you know if your types of survey questions will perform well? We've highlighted the 7 most common mistakes when attempting to get customer feedback with online surveys.

Survey question mistake #1: Failing to avoid leading words / questions

Subtle wording differences can produce great differences in results. For example, non-specific words and ideas can cause a certain level of confusing ambiguity in your survey. “Could,” “should,” and “might” all sound about the same, but may produce a 20% difference in agreement to a question.

In addition, strong words such as “force” and “prohibit” represent control or action and can bias your results.

Example: The government should force you to pay higher taxes.

No one likes to be forced, and no one likes higher taxes. This agreement scale question makes it sound doubly bad to raise taxes. When survey questions read more like normative statements than questions looking for objective feedback, any ability to measure that feedback becomes difficult.

Wording alternatives can be developed. How about simple statements such as: The government should increase taxes, or the government needs to increase taxes.

Example: How would you rate the career of legendary outfielder Joe Dimaggio?

This survey question tells you Joe Dimaggio is a legendary outfielder. This type of wording can bias respondents.

How about replacing the word “legendary” with “baseball” as in: How would you rate the career of baseball outfielder Joe Dimaggio? A rating scale question like this gets more accurate answers from the start.

Survey question mistake #2: Failing to give mutually exclusive choices

Multiple choice response options should be mutually exclusive so that respondents can make clear choices. Don’t create ambiguity for respondents.

Review your survey and identify ways respondents could get stuck with either too many or no single, correct answers to choose from.

Example: What is your age group?

What answer would you select if you were 10, 20, or 30? Survey questions like this will frustrate a respondent and invalidate your results.

Example: What type of vehicle do you own?

This question has the same problem. What if the respondent owns a truck, hybrid, convertible, cross-over, motorcycle, or no vehicle at all?

Survey question mistake #3: Not asking direct questions

Questions that are vague and do not communicate your intent can limit the usefulness of your results. Make sure respondents know what you’re asking.

Example: What suggestions do you have for improving Tom’s Tomato Juice?

This question may be intended to obtain suggestions about improving taste, but respondents will offer suggestions about texture, the type of can or bottle, about mixing juices, or even suggestions relating to using tomato juice as a mixer or in recipes.

Example: What do you like to do for fun?

Finding out that respondents like to play Scrabble isn’t what the researcher is looking for, but it may be the response received. It is unclear that the researcher is asking about movies vs. other forms of paid entertainment. A respondent could take this question in many directions.

Survey question mistake #4: Forgetting to add a “prefer not to answer” option

Sometimes respondents may not want you to collect certain types of information or may not want to provide you with the types of information requested.

Questions about income, occupation, personal health, finances, family life, personal hygiene, and personal, political, or religious beliefs can be too intrusive and be rejected by the respondent.

Privacy is an important issue to most people. Incentives and assurances of confidentiality can make it easier to obtain private information.

While current research does not support that PNA (Prefer Not to Answer) options increase data quality or response rates, many respondents appreciate this non-disclosure option.

Furthermore, different cultural groups may respond differently. One recent study found that while U.S. respondents skip sensitive questions, Asian respondents often discontinue the survey entirely.

• What is your race?
• What is your age?
• Did you vote in the last election?
• What are your religious beliefs?
• What are your political beliefs?
• What is your annual household income?

These types of questions should be asked only when absolutely necessary. In addition, they should always include an option to not answer. (e.g. “Prefer Not to Answer”).

Survey question mistake #5: Failing to cover all possible answer choices

Do you have all of the options covered? If you are unsure, conduct a pretest version of your survey using “Other (please specify)” as an option.

If more than 10% of respondents (in a pretest or otherwise) select “other,” you are probably missing an answer. Review the “Other” text your test respondents have provided and add the most frequently mentioned new options to the list.

Example: You indicated that you eat at Joe's fast food once every 3 months. Why don't you eat at Joe's more often?

There isn't a location near my house

I don't like the taste of the food

Never heard of it

This question doesn’t include other options, such as healthiness of the food, price/value or some “other” reason. Over 10% of respondents would probably have a problem answering this question.

Survey question mistake #6: Not using unbalanced scales carefully

Unbalanced scales may be appropriate for some situations and promote bias in others.

For instance, a hospital might use an Excellent - Very Good - Good - Fair scale where “Fair” is the lowest customer satisfaction point because they believe “Fair” is absolutely unacceptable and requires correction.

The key is to correctly interpret your analysis of the scale. If “Fair” is the lowest point on a scale, then a result slightly better than fair is probably not a good one.

Additionally, scale points should represent equi-distant points on a scale. That is, they should have the same equal conceptual distance from one point to the next.

For example, researchers have shown the points to be nearly equi-distant on the strongly disagree–disagree–neutral–agree–strongly agree scale.

Set your bottom point as the worst possible situation and top point as the best possible, then evenly spread the labels for your scale points in-between.

Example: What is your opinion of Crazy Justin's auto-repair?

Pretty good

The Best Ever

This question puts the center of the scale at fantastic, and the lowest possible rating as “Pretty Good.” This question is not capable of collecting true opinions of respondents.

Survey question mistake #7: Not asking only one question at a time

There is often a temptation to ask multiple questions at once. This can cause problems for respondents and influence their responses.

Review each question and make sure it asks only one clear question.

Example: What is the fastest and most economical internet service for you?

This is really asking two questions. The fastest is often not the most economical.

Example: How likely are you to go out for dinner and a movie this weekend?

Dinner and Movie

Dinner Only

Even though “dinner and a movie” is a common term, this is two questions as well. It is best to separate activities into different questions or give respondents these options:

5 more tips on how to write a survey

Here are 5 easy ways to help ensure your survey results are unbiased and actionable.

1. Use the Funnel Technique

Structure your questionnaire using the “funnel” technique. Start with broad, general interest questions that are easy for the respondent to answer. These questions serve to warm up the respondent and get them involved in the survey before giving them a challenge. The most difficult questions are placed in the middle – those that take time to think about and those that are of less general interest. At the end, we again place general questions that are easier to answer and of broad interest and application. Typically, these last questions include demographic and other classification questions.

2. Use “Ringer” questions

In social settings, are you more introverted or more extroverted?

That was a ringer question and its purpose was to recapture your attention if you happened to lose focus earlier in this article.

Questionnaires often include “ringer” or “throw away” questions to increase interest and willingness to respond to a survey. These questions are about hot topics of the day and often have little to do with the survey. While these questions will definitely spice up a boring survey, they require valuable space that could be devoted to the main topic of interest. Use this type of question sparingly.

3. Keep your questionnaire short

Questionnaires should be kept short and to the point. Most long surveys are not completed, and the ones that are completed are often answered hastily. A quick look at a survey containing page after page of boring questions produces a response of, “there is no way I’m going to complete this thing”. If a questionnaire is long, the person must either be very interested in the topic, an employee, or paid for their time. Web surveys have some advantages because the respondent often can't view all of the survey questions at once. However, if your survey's navigation sends them page after page of questions, your response rate will drop off dramatically.

How long is too long?  The sweet spot is to keep the survey to less than five minutes. This translates into about 15 questions. The average respondent is able to complete about 3 multiple choice questions per minute. An open-ended text response question counts for about three multiple choice questions depending, of course, on the difficulty of the question. While only a rule of thumb, this formula will accurately predict the limits of your survey.

4. Watch your writing style

The best survey questions are always easy to read and understand. As a rule of thumb, the level of sophistication in your survey writing should be at the 9th to 11th grade level. Don’t use big words. Use simple sentences and simple choices for the answers. Simplicity is always best.

5. Use randomization

We know that being the first on the list in elections increases the chance of being elected. Similar bias occurs in all questionnaires when the same answer appears at the top of the list for each respondent. Randomization corrects this bias by randomly rotating the order of the multiple choice matrix questions for each respondent.

While not totally inclusive, these seven survey question tips are common offenders in building good survey questions. And the five tips above should steer you in the right direction.

Focus on creating clear questions and having an understandable, appropriate, and complete set of answer choices. Great questions and great answer choices lead to great research success. To learn more about survey question design, download our eBook, The Qualtrics survey template guide or get started with a free survey account with our world-class survey software .

Sarah Fisher

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A good presentation can be inspiring, engaging, and compelling. A bad presentation can be boring, confusing, or disappointing. Either way, the audience is left with a lasting impression of the presenter and the topic. How would you rate your latest presentation? No matter the opinion of the presenter, the experience of the audience matters most, and presentation survey questions can help to uncover their candid thoughts.

Some audience feedback will be obvious right away, from attendance to facial expression to levels of applause. Still, an applause meter can only tell you so much. As a presenter or an event organizer, gather more valuable feedback with the Presenter Feedback Survey. Nobody wants to disappoint an audience, but it’s much easier to make improvements if you know how well expectations have been met.

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Top 16 event feedback questions for post-event surveys

One of the best ways to find out what people liked and didn’t like about your event is to ask them in a survey. Feedback helps you figure out how well your event went. It lets you know how happy the attendees are and gives you ideas for making future events better. By asking the right event feedback questions, you’ll find out what your attendees thought of the event, how you could make it better, and what they’d like to see in the future. Pre-event survey questions are a valuable tool for gauging attendee expectations and preferences before the event takes place.

Understanding your attendees’ happiness will help you improve your event marketing and focus on what works. According to data from 2020, 87% of event marketers see participant happiness as a possible key to success. 55% of event organizers of all kinds (seminars, workshops, exhibitions, trade shows, etc.) use live polling after the event to find out how happy the attendees were.

Undoubtedly, something as simple as a survey after-event success greatly affects how well it went. And the best way to get the information you need is to ask different kinds of questions.

LEARN ABOUT:  Testimonial Questions

Content Index

What are event feedback questions?

Types of event survey questions, how to conduct an event feedback survey, tips for conducting an effective event feedback survey, top 16 event feedback survey questions for a post-event survey questionnaire, post-event survey: how to send it, advantages and disadvantages of event feedback questions.

Event feedback questions are survey questions asked after an event has concluded to help the attendees understand their opinions about the event. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. 

These event feedback survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. These survey feedback questions help researchers collect objective and actionable feedback to host better events in the future and provide satisfaction to their attendees. Positive feedback can help in a lot of things.

LEARN ABOUT: Event Surveys

For example, a training institute has carried out a training session for software professionals. The organizers believed that it could have been better in certain aspects, such as the facilities and material provided to the attendees.

LEARN ABOUT: Speaker evaluation form

However, the data suggested that the attendees appreciated the event. There were many signups for the next training sessions. It also shed light on other things that needed improvements, such as the registration process and the audio system. The organizers can use surveys such as event evaluation survey , event planning survey , or conference evaluation survey to understand the attendees’ expectations and work on improvement areas.

FREE EVENT FEEDBACK SURVEY TEMPLATE

You might want to ask different types of questions depending on the type of event and the people you want to reach. There is a right time and place to ask each kind of question based on the kind of feedback you want.

Interval scale questions

With the help of these questions, participants can score various parts of the event on a scale from one to 10 or on any other scale that makes sense for their business. 

Open-ended questions

Open-ended questions let your guests say more about their reviews and freely share their thoughts. Make sure there is enough room in the form field for your guests to grow if the event is done online.

Yes/No Questions

Questions like “Did you attend a particular part of the event” or “Did you receive all of the information” are appropriate here.

Multiple-choice questions

There are plenty of options in this selection! Give participants the option of picking from a predetermined list of choices.

Finding out what worked well and what needs to be changed for events in the future can be done by using a post-event survey to get participant input. To create a post-event feedback survey that is successful, follow the instructions below:

Step 1: Set objectives

Before making your survey, you should decide what information you want to get from your attendees. Do you want to know if they had a good time at the event? Do they care about what you tell them? Knowing your goals can help you order your questions and find the right information. The poll should be as short as possible. Some people may find it hard to answer questions with no right answer. You can make it easy for people to fill out your survey by giving them choices.

Step 2: Sign into QuestionPro

Choose a platform like QuestionPro that is easy to use and lets you change the survey to fit your needs. Start making your questions after an event with QuestionPro now!

Step 3: Create a survey

Create questions that will help you gather the information you need while keeping in mind the goals you set in step one. Make sure your questions are easy to understand and have choices for answers that cover every possible situation. 

Step 4: Test the survey

Before sending the survey to users, you should test it to make sure it works as it should and that all the questions are easy to understand. 

Step 5: Send the survey to participants

Once you’re happy with your survey, it’s time to send it to the people who are going to fill it out. You can email it, share it on social media, or put a link to it on the website for your event.

Step 6: Analyze the data

After getting feedback, spend some time looking at the numbers to see if there are any places that could be better for future corporate events. Use the notes to make changes and improve the experience of participants at future events.

Learn About: 360 Feedback Forms

Timing is important

Once the event sponsors have concluded, the organization should not wait for a long time. As soon as the function is over, ask the attendees how they felt, as the experience is still fresh for them. You can send the event feedback surveys over a thank you email or even ask them to answer on their way out of the event to collect data that would be most accurate. A comprehensive data asset management strategy fosters trust, minimizes risks, and empowers businesses to harness the full potential of their customer data.

Use images and videos

Online surveys can be exhaustive, especially after attending an event. Most attendees would rather leave than sit and answer multiple questions. Hence, keeping the study small and adding attractive images would give you a good survey response rate from your audience.

Evaluate the speakers/instructors

After the event, attendees might remember only those speakers they liked. Hence if you evaluate all the speakers, the attendees can suggest which speaker they liked and why. You can choose the future event speakers as per the audience’s interest to get a large footfall for the event. 

Mobile optimized survey

Post an event, and attendees generally tend to leave immediately. It can be challenging to get the audience to answer your survey quickly. So, the surveys should be mobile-optimized. Answering questions on mobile gives flexibility to the attendees. They are more likely to complete the survey.

Attractive survey design

The survey design chosen for your post-event feedback survey must be appealing. Keep brand consistency in mind while designing your event feedback questionnaire. Brand your survey design such that it creates a lasting impression.

Thank your respondent

Having a thank you page at the end of your survey is vital, as the respondent has made an effort to spare some time for you. Furthermore, to keep the event fresh in their minds and create a lasting impression, you can add links to interesting articles by the speakers or add photographs taken at the event. 

Mention your next event

An event feedback survey can also act as a promotional asset. You can mention your upcoming event in these questions and get an approximate idea of how many people will attend the next event and what they expect from it.

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An event feedback questions survey will enable the organizers to understand if they could deliver an event that met the expectations of its audience. Carrying out such a study will also help the host learn improvement areas. 

Use below event feedback simple survey questions to evaluate an event’s success.

• Considering your complete experience at the event, how likely are you to recommend our future events to your friends or colleagues?
• On a scale of 1 to 7, 7 being the highest, how would you rate the event?
• What are the three things that you liked the most?
• What are the three things that you disliked the most?
• Extremely helpful
• Very helpful
• Somewhat helpful
• Not so helpful
• Not at all helpful
• All of the information
• Most of the information
• Some of the information
• A little of the information
• None of the information
• Strongly disagree
• Strongly agree
• What was the reason you chose to participate in our event, and what were your expectations from the event?
• Very dissatisfied
• Dissatisfied
• Very satisfied
• No, the communication was one way
• Yes, it was very interactive
• Do you have any other comments/suggestions that would help us make future events better?

Depending on your general goals and the type of event, you could send your post-event surveys to attendees in a number of ways. Check out the ideas below for how to follow up on surveys after an event. Don’t forget that you can pick more than one post-event survey questions to reach the most people!

This is one of the best ways to get a form to people at an event. Why? Almost everyone has an email address, and getting feedback is easy if you do it right. You should only think about using email feedback if you know your email lists are clean and you’ll be able to reach everyone at the event.

Social media

This choice is great for people who are very active on social media or whose event has a big social component. If your event had a closed Facebook or LinkedIn group for communication or a hashtag for live-tweeting, post the link to those groups so people can comment.

Attendee app

If you’re holding a virtual event, you’ll want to make sure that the software you’re using makes everything go smoothly. With the right software, you’ll also be able to talk to your crowd during and after the event.

Your site is

You might have a landing page for the event or an integration with your event software. In this case, your website would be the best place to host the comments after the event.

If your event is in person, it’s important to share your link for follow-up after the event while your audience is still paying attention. Even though it will be harder to put together and remember later, some events may get more responses if they are given in person.

LEARN ABOUT: Travel Survey Questionnaire And Survey Template

Advantages of post-event surveys:

• Feedback collection for organizers
• Identifying improvement opportunities
• Engaging attendees in the event evaluation process

Disadvantages of post-event surveys:

• Low response rates
• Potential bias in responses
• Limited depth of feedback
• Time-consuming for both organizers and attendees.

Event feedback questions are important for event leaders to get useful information and gathering feedback from event attendees. These questions can be used to determine how happy people are in general, their skills and weaknesses, and how to plan for future events. By using well-designed feedback forms, event planners can learn more about what attendee satisfaction is, how effective different parts of the event are, and how they could be made better. 

QuestionPro is an online survey platform that makes creating and sending feedback surveys for events easy. QuestionPro makes it easy for organizers to make customized feedback surveys thanks to its easy-to-use interface, customizable question types, and advanced features like branching logic and data analysis tools. The platform has many features that make it easy for event planners to collect and examine valuable feedback data, finding trends, patterns, and insights they can use.  

QuestionPro’s reporting and visualization tools make it easy to look at constructive feedback data in depth and show it in a clear way. It can be used as one of the event survey tools. This makes it easier to find key areas that need improvement and make smart choices about improving future events. By using QuestionPro, event leaders can use the power of feedback to keep getting better, give their attendees great experiences, and meet their ever-changing needs.

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Frequently Asked Questions(FAQ)

Event feedback is important because it gives organizers useful information and helps them understand how people felt about the event, how satisfied they were, and what could be done better.

Event feedback helps the people in charge figure out what went well and what didn’t, so they can make smart decisions and changes that will improve future events.

Share a summary of the feedback results with the attendees made because of what they said. Email, social media, or a message after the event to inform people about these changes.

Event surveys should have a mix of open-ended and closed-ended questions, like rating scales. Closed-ended questions give numbers, while open-ended questions let people give more detailed comments.

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90 Survey Question Examples + Best Practices Checklist

What makes a good survey question, what is the importance of asking the right questions, 9 types of survey questions + examples, how to conduct surveys effectively, make surveys easier with fullsession, fullsession pricing plans, install your first website survey today, faqs about survey questions.

An effective survey is the best way to collect customer feedback. It will serve as your basis for multiple functions, such as improving your product, supplementing market research, creating new marketing strategies, and much more. But what makes an effective survey?

The answer is simple–you have to ask the right questions. Good survey questions gather concrete information from your audience and give you a solid idea of what you need to do next. However, the process of creating a survey is not that easy–you want to make every question count.

In this article we’ll cover everything you need to know about survey questions, with 90 examples and use cases.

Understanding the anatomy of a good survey question can transform your approach to data collection, ensuring you gather information that’s both actionable and insightful. Let’s dive deeper into the elements that make a survey question effective:

• Clarity is Key:  Questions should be straightforward and leave no room for interpretation, ensuring uniform understanding across all respondents.
• Conciseness Matters:  Keep questions short and to the point. Avoid unnecessary wording that could confuse or disengage your audience.
• Bias-Free Questions:  Ensure questions are neutral and do not lead respondents toward a particular answer. This maintains the integrity of your data.
• Avoiding Ambiguity:  Specify the context clearly and ask questions in a way that allows for direct and clear answers, eliminating confusion.
• Ensuring Relevance:  Each question should have a clear purpose and be directly related to your survey’s objectives, avoiding any irrelevant inquiries.
• Easy to Answer:  Design questions in a format that is straightforward for respondents to understand and respond to, whether open-ended, multiple-choice, or using a rating scale.

Keep these points in mind as you prepare to write your survey questions. It also helps to refer back to these goals after drafting your survey so you can see if you hit each mark.

The primary goal of a survey is to collect information that would help meet a specific goal, whether that be gauging customer satisfaction or getting to know your target audience more. Asking the right survey questions is the best way to achieve that goal. More specifically, a good survey can help you with:

Informed Decision-Making

A solid foundation of data is essential for any business decision, and the right survey questions point you in the direction of the most valuable information.

Survey responses serve as a basis for the strategic decisions that can propel a business forward or redirect its course to avoid potential pitfalls. By understanding what your audience truly wants or needs, you can tailor your products or services to meet those demands more effectively.

Uncovering Customer Preferences

Today’s consumers have more options than ever before, and their preferences can shift with the wind. Asking the right survey questions helps you tap into the current desires of their target market, uncovering trends and preferences that may not be immediately obvious.

This insight allows you to adapt your products, services, and marketing messages to resonate more deeply with the target audience, fostering loyalty and encouraging engagement.

Identifying Areas for Improvement

No product, service, or customer experience is perfect, but the path to improvement lies in understanding where the gaps are. The right survey questions can shine a light on these areas, offering a clear view of what’s working and what’s not.

This feedback is invaluable for continuous improvement, helping you refine your products and enhance the customer experience. In turn, this can lead to increased satisfaction, loyalty, and positive word-of-mouth.

Reducing Churn Rate

Churn rate is the percentage of customers who stop using your service or product over a given period. High churn rates can be a symptom of deeper issues, such as dissatisfaction with the product or service, poor customer experience, or unmet needs. Including good survey questions can help you identify the reasons behind customer departure and take proactive steps to address them.

For example, survey questions that explore customer satisfaction levels, reasons for discontinuation, or the likelihood of recommending the service to others can pinpoint specific factors contributing to churn.

Minimizing Website Bounce Rate

Bounce rate  is the percentage of visitors leaving a website after viewing just one page. High bounce rates may signal issues with a site’s content, layout, or user experience not meeting visitor expectations.

Utilizing surveys to ask about visitors’ web experiences can provide valuable insights into website usability, content relevance, and navigation ease. Effectively, well-crafted survey questions aimed at understanding the user experience can lead to strategic adjustments, improving overall website performance, and fostering a more engaged audience.

A good survey consists of two or more types of survey questions. However, all questions must serve a purpose. In this section, we divide survey questions into nine categories and include the best survey question examples for each type:

1. Open Ended Questions

Open-ended questions  allow respondents to answer in their own words instead of selecting from pre-selected answers.

“What features would you like to see added to our product?”

“How did you hear about our service?”

“What was your reason for choosing our product over competitors?”

“Can you describe your experience with our customer service?”

“What improvements can we make to enhance your user experience?”

“Why did you cancel your subscription?”

“What challenges are you facing with our software?”

“How can we better support your goals?”

“What do you like most about our website?”

“Can you provide feedback on our new product launch?”

When to use open-ended questions: Using these survey questions is a good idea when you don’t have a solid grasp of customer satisfaction yet. Customers will have the freedom to express all their thoughts and opinions, which, in turn, will let you have an accurate feel of how customers perceive your brand.

2. Multiple Choice Questions

Multiple-choice questions offer a set of predefined answers, usually three to four. Businesses usually use multiple-choice survey questions to gather information on participants’ attitudes, behaviors, and preferences.

“Which of the following age groups do you fall into? (Under 18, 19-25, 26-35, 36-45, 46-55, 56+)”

“What is your primary use of our product? (Personal, Business, Educational)”

“How often do you use our service? (Daily, Weekly, Monthly, Rarely)”

“Which of our products do you use? (Product A, Product B, Product C, All of the above)”

“What type of content do you prefer? (Blogs, Videos, Podcasts, eBooks)”

“Where do you usually shop for our products? (Online, In-store, Both)”

“What is your preferred payment method? (Credit Card, PayPal, Bank Transfer, Cash)”

“Which social media platforms do you use regularly? (Facebook, Twitter, Instagram, LinkedIn)”

“What is your employment status? (Employed, Self-Employed, Unemployed, Student)”

“Which of the following best describes your fitness level? (Beginner, Intermediate, Advanced, Expert)”

When to use multiple-choice questions: Asking multiple-choice questions can help with market research and segmentation. You can easily divide respondents depending on what pre-determined answer they choose. However, if this is the purpose of your survey, each question must be based on behavioral types or customer personas.

3. Yes or No Questions

Yes or no questions are straightforward, offering a binary choice.

“Have you used our product before?”

“Would you recommend our service to a friend?”

“Are you satisfied with your purchase?”

“Do you understand the terms and conditions?”

“Was our website easy to navigate?”

“Did you find what you were looking for?”

“Are you interested in receiving our newsletter?”

“Have you attended one of our events?”

“Do you agree with our privacy policy?”

“Have you experienced any issues with our service?”

When to use yes/no questions: These survey questions are very helpful in market screening and filtering out certain people for targeted surveys. For example, asking “Have you used our product before?” helps you separate the people who have tried out your product, a.k.a. the people who qualify for your survey.

4. Rating Scale Questions

Rating scale questions ask respondents to rate their experience or satisfaction on a numerical scale.

“On a scale of 1-10, how would you rate our customer service?”

“How satisfied are you with the product quality? (1-5)”

“Rate your overall experience with our website. (1-5)”

“How likely are you to purchase again? (1-10)”

“On a scale of 1-10, how easy was it to find what you needed?”

“Rate the value for money of your purchase. (1-5)”

“How would you rate the speed of our service? (1-10)”

“Rate your satisfaction with our return policy. (1-5)”

“How comfortable was the product? (1-10)”

“Rate the accuracy of our product description. (1-5)”

When to use rating scale questions: As you can see from the survey question examples above, rating scale questions give you excellent  quantitative data  on customer satisfaction.

5. Checkbox Questions

Checkbox questions allow respondents to select multiple answers from a list. You can also include an “Others” option, where the respondent can answer in their own words.

“Which of the following features do you value the most? (Select all that apply)”

“What topics are you interested in? (Select all that apply)”

“Which days are you available? (Select all that apply)”

“Select the services you have used. (Select all that apply)”

“What types of notifications would you like to receive? (Select all that apply)”

“Which of the following devices do you own? (Select all that apply)”

“Select any dietary restrictions you have. (Select all that apply)”

“Which of the following brands have you heard of? (Select all that apply)”

“What languages do you speak? (Select all that apply)”

“Select the social media platforms you use regularly. (Select all that apply)”

When to use checkbox questions: Checkbox questions are an excellent tool for collecting  psychographic data , including information about customers’ lifestyles, behaviors, attitudes, beliefs, etc. Moreover, survey responses will help you correlate certain characteristics to specific market segments.

6. Rank Order Questions

Rank order questions ask respondents to prioritize options according to their preference or importance.

“Rank the following features in order of importance to you. (Highest to Lowest)”

“Please rank these product options based on your preference. (1 being the most preferred)”

“Rank these factors by how much they influence your purchase decision. (Most to Least)”

“Order these services by how frequently you use them. (Most frequent to Least frequent)”

“Rank these issues by how urgently you think they need to be addressed. (Most urgent to Least urgent)”

“Please prioritize these company values according to what matters most to you. (Top to Bottom)”

“Rank these potential improvements by how beneficial they would be for you. (Most beneficial to Least beneficial)”

“Order these content types by your interest level. (Most interested to Least interested)”

“Rank these brands by your preference. (Favorite to Least favorite)”

“Prioritize these activities by how enjoyable you find them. (Most enjoyable to Least enjoyable)”

When to use rank order questions: Respondents must already be familiar with your brand or products to answer these questions, which is why we recommend using these for customers in the middle or bottom of your  conversion funnel .

7. Likert Scale Questions

Likert scale questions measure the intensity of feelings towards a statement on a scale of agreement or satisfaction. Usually, these survey questions use a 5 to 7-point scale, ranging from “Strongly Agree” to “Strongly Disagree” or something similar.

• “I am satisfied with the quality of customer service. (Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree)”
• “The product meets my needs. (Strongly Agree to Strongly Disagree)”
• “I find the website easy to navigate. (Strongly Agree to Strongly Disagree)”
• “I feel that the pricing is fair for the value I receive. (Strongly Agree to Strongly Disagree)”
• “I would recommend this product/service to others. (Strongly Agree to Strongly Disagree)”
• “I am likely to purchase from this company again. (Strongly Agree to Strongly Disagree)”
• “The company values customer feedback. (Strongly Agree to Strongly Disagree)”
• “I am confident in the security of my personal information. (Strongly Agree to Strongly Disagree)”
• “The product features meet my expectations. (Strongly Agree to Strongly Disagree)”
• “Customer service resolved my issue promptly. (Strongly Agree to Strongly Disagree)”

When to use Likert scale questions: You can use these survey question examples in different types of surveys, such as customer satisfaction (CSAT) surveys. Likert scale questions give you precise measurements of how satisfied respondents are with a specific aspect of your product or service.

8. Matrix Survey Questions

Matrix survey questions allow respondents to evaluate multiple items using the same set of response options. Many companies combine matrix survey questions with Likert scales to make the survey easier to do.

• “Please rate the following aspects of our service. (Customer support, Product quality, Delivery speed)”
• “Evaluate your level of satisfaction with these website features. (Search functionality, Content relevance, User interface)”
• “Rate the importance of the following factors in your purchasing decision. (Price, Brand, Reviews)”
• “Assess your agreement with these statements about our company. (Innovative, Ethical, Customer-focused)”
• “Rate your satisfaction with these aspects of our product. (Ease of use, Durability, Design)”
• “Evaluate these aspects of our mobile app. (Performance, Security, Features)”
• “Rate how well each of the following describes our brand. (Trustworthy, Innovative, Responsive)”
• “Assess your satisfaction with these elements of our service. (Responsiveness, Accuracy, Friendliness)”
• “Rate the effectiveness of these marketing channels for you. (Email, Social Media, Print Ads)”
• “Evaluate your agreement with these workplace policies. (Flexibility, Diversity, Wellness initiatives)”

When to use matrix survey questions: Ask matrix survey questions when you want to make your survey more convenient to answer, as they allow multiple questions on various topics without repeating options. This is particularly helpful when you want to cover many points of interest in one survey.

9. Demographic Questions

Lastly, demographic questions collect basic information about respondents, aiding in data segmentation and analysis.

• “What is your age?”
• “What is your gender? (Male, Female, Prefer not to say, Other)”
• “What is your highest level of education completed?”
• “What is your employment status? (Employed, Self-employed, Unemployed, Student)”
• “What is your household income range?”
• “What is your marital status? (Single, Married, Divorced, Widowed)”
• “How many people live in your household?”
• “What is your ethnicity?”
• “In which city and country do you currently reside?”
• “What is your occupation?”

When to use demographic questions: From the survey question examples, you can easily tell that these questions aim to collect information on your respondents’ backgrounds, which will be helpful in creating buyer personas and improving market segmentation.

Surveys can help you accomplish many things for your business, but only if you do it right. Creating the perfect survey isn’t just about crafting the best survey questions, you also have to:

1. Define Your Objectives

Before crafting your survey, be clear about what you want to achieve. Whether it’s understanding customer satisfaction, gauging interest in a new product, or collecting feedback on services, having specific objectives will guide your survey design and ensure you ask the right questions.

2. Know Your Audience

Understanding who your respondents are will help tailor the survey to their interests and needs, increasing the likelihood of participation. Consider demographics, behaviors, and preferences to make your survey relevant and engaging to your target audience.

3. Choose the Right Type of Survey Questions

Utilize a mix of the nine types of survey questions to gather a wide range of data. Balance open-ended questions for qualitative insights with closed-ended questions for easy-to-analyze quantitative data. Ensure each question aligns with your objectives and is clear and concise.

4. Keep It Short and Simple (KISS)

Respondents are more likely to complete shorter surveys. Aim for a survey that takes 5-10 minutes to complete, focusing on essential questions only. A straightforward and intuitive survey design encourages higher response rates.

5. Use Simple Language

Avoid technical jargon, complex words, or ambiguous terms. The language should be accessible to all respondents, ensuring that questions are understood as intended.

6. Ensure Anonymity and Confidentiality

Assure respondents that their answers are anonymous and their data will be kept confidential. This assurance can increase the honesty and accuracy of the responses you receive.

7. Test Your Survey

Pilot your survey with a small group before full deployment. This testing phase can help identify confusing questions, technical issues, or any other aspects of the survey that might hinder response quality or quantity.

8. Choose the Right Distribution Channels

Select the most effective channels to reach your target audience. This could be via email, social media, your website, or in-app notifications, depending on where your audience is most active and engaged.

9. Offer Incentives

Consider offering incentives to increase participation rates. Incentives can range from discounts, entry into a prize draw, or access to exclusive content. Ensure the incentive is relevant and appealing to your target audience.

10. Analyze and Act on the Data

After collecting the responses, analyze the data to extract meaningful insights. Use these insights to make informed decisions, implement changes, or develop strategies that align with your objectives. Sharing key findings and subsequent actions with respondents can also demonstrate the value of their feedback and encourage future participation.

11. Follow Up

Consider following up with respondents after the survey, especially if you promised to share results or if you’re conducting longitudinal studies. A follow-up can reinforce their importance to your research and maintain engagement over time.

12. Iterate and Improve

Surveys are not a one-time activity. Regularly conducting surveys and iterating based on previous feedback and results can help you stay aligned with your audience’s changing needs and preferences.

These survey question examples are a great place to start in creating efficient and effective surveys. Why not take it a step further by integrating a  customer feedback tool  on your website?

FullSession  lets you collect instant visual feedback with an intuitive in-app survey. With this tool, you can:

• Build unique surveys
• Target feedback based on users’ devices or specific pages
• Measure survey responses

Aside from FullSession’s customer feedback tool, you also gain access to:

• Interactive heat maps: A  website heat map  shows you which items are gaining the most attention and which ones are not, helping you optimize UI and UX.
• Session recordings: Watch  replays  or live sessions to see how users are navigating your website and pinpoint areas for improvement.
• Funnels and conversions: Analyze funnel data to figure out what’s causing  funnel drops  and what contributes to successful conversions.

The FullSession platform offers a  14-day free trial.  It provides two paid plans—Basic and Business. Here are more details on each plan.

• The Basic plan costs $39/month and allows you to monitor up to 5,000 monthly sessions.
• The Business plan costs $149/month and helps you to track and analyze up to 25,000 monthly sessions.
• The Enterprise plan starts from 100,000 monthly sessions and has custom pricing.

If you need more information, you can  get a demo.

It takes less than 5 minutes to set up your first website or app survey form, with  FullSession , and it’s completely free!

How many questions should I include in my survey?

Aim for 10-15 questions to keep surveys short and engaging, ideally taking 5-10 minutes to complete. Focus on questions that directly support your objectives.

How can I ensure my survey questions are not biased?

Use neutral language, avoid assumptions, balance answer choices, and pre-test your survey with a diverse group to identify and correct biases.

How do I increase my survey response rate?

To boost response rates, ensure your survey is concise and relevant to the audience. Use engaging questions, offer incentives where appropriate, and communicate the value of respondents’ feedback. Choose the right distribution channels to reach your target audience effectively.

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Survey questions 101: 70+ survey question examples, types of surveys, and FAQs

How well do you understand your prospects and customers—who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Asking the right survey questions at the right point in their customer journey is the most effective way to put yourself in your customers’ shoes.

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This comprehensive intro to survey questions contains over 70 examples of effective questions, an overview of different types of survey questions, and advice on how to word them for maximum effect. Plus, we’ll toss in our pre-built survey templates, expert survey insights, and tips to make the most of AI for Surveys in Hotjar. ✨

Surveying your users is the simplest way to understand their pain points, needs, and motivations. But first, you need to know how to set up surveys that give you the answers you—and your business—truly need. Impactful surveys start here:

❓ The main types of survey questions : most survey questions are classified as open-ended, closed-ended, nominal, Likert scale, rating scale, and yes/no. The best surveys often use a combination of questions.

💡 70+ good survey question examples : our top 70+ survey questions, categorized across ecommerce, SaaS, and publishing, will help you find answers to your business’s most burning questions

✅ What makes a survey question ‘good’ : a good survey question is anything that helps you get clear insights and business-critical information about your customers 

❌ The dos and don’ts of writing good survey questions : remember to be concise and polite, use the foot-in-door principle, alternate questions, and test your surveys. But don’t ask leading or loaded questions, overwhelm respondents with too many questions, or neglect other tools that can get you the answers you need.

👍 How to run your surveys the right way : use a versatile survey tool like Hotjar Surveys that allows you to create on-site surveys at specific points in the customer journey or send surveys via a link

🛠️ 10 use cases for good survey questions : use your survey insights to create user personas, understand pain points, measure product-market fit, get valuable testimonials, measure customer satisfaction, and more

Use Hotjar to build your survey and get the customer insight you need to grow your business.

6 main types of survey questions

Let’s dive into our list of survey question examples, starting with a breakdown of the six main categories your questions will fall into:

Open-ended questions

Closed-ended questions

Nominal questions

Likert scale questions

Rating scale questions

'Yes' or 'no' questions

1. Open-ended survey questions

Open-ended questions  give your respondents the freedom to  answer in their own words , instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0–10 ratings, etc.). 

Examples of open-ended questions:

What other products would you like to see us offer?

If you could change just one thing about our product, what would it be?

When to use open-ended questions in a survey

The majority of example questions included in this post are open-ended, and there are some good reasons for that:

Open-ended questions help you learn about customer needs you didn’t know existed , and they shine a light on areas for improvement that you may not have considered before. If you limit your respondents’ answers, you risk cutting yourself off from key insights.

Open-ended questions are very useful when you first begin surveying your customers and collecting their feedback. If you don't yet have a good amount of insight, answers to open-ended questions will go a long way toward educating you about who your customers are and what they're looking for.

There are, however, a few downsides to open-ended questions:

First, people tend to be less likely to respond to open-ended questions in general because they take comparatively more effort to answer than, say, a yes/no one

Second, but connected: if you ask consecutive open-ended questions during your survey, people will get tired of answering them, and their answers might become less helpful the more you ask

Finally, the data you receive from open-ended questions will take longer to analyze compared to easy 1-5 or yes/no answers—but don’t let that stop you. There are plenty of shortcuts that make it easier than it looks (we explain it all in our post about how to analyze open-ended questions , which includes a free analysis template.)

💡 Pro tip: if you’re using Hotjar Surveys, let our AI for Surveys feature analyze your open-ended survey responses for you. Hotjar AI reviews all your survey responses and provides an automated summary report of key findings, including supporting quotes and actionable recommendations for next steps.

2. Closed-ended survey questions

Closed-end questions limit a user’s response options to a set of pre-selected choices. This broad category of questions includes

‘Yes’ or ‘no’ questions

When to use closed-ended questions

Closed-ended questions work brilliantly in two scenarios:

To open a survey, because they require little time and effort and are therefore easy for people to answer. This is called the foot-in-the-door principle: once someone commits to answering the first question, they may be more likely to answer the open-ended questions that follow.

When you need to create graphs and trends based on people’s answers. Responses to closed-ended questions are easy to measure and use as benchmarks. Rating scale questions, in particular (e.g. where people rate customer service or on a scale of 1-10), allow you to gather customer sentiment and compare your progress over time.

3. Nominal questions

A nominal question is a type of survey question that presents people with multiple answer choices; the answers are  non-numerical in nature and don't overlap  (unless you include an ‘all of the above’ option).

Example of nominal question:

What are you using [product name] for?

Personal use

Both business and personal use

When to use nominal questions

Nominal questions work well when there is a limited number of categories for a given question (see the example above). They’re easy to create graphs and trends from, but the downside is that you may not be offering enough categories for people to reply.

For example, if you ask people what type of browser they’re using and only give them three options to choose from, you may inadvertently alienate everybody who uses a fourth type and now can’t tell you about it.

That said, you can add an open-ended component to a nominal question with an expandable ’other’ category, where respondents can write in an answer that isn’t on the list. This way, you essentially ask an open-ended question that doesn’t limit them to the options you’ve picked.

4. Likert scale questions

The Likert scale is typically a 5- or 7-point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction toward something.

The scale develops symmetrically: the median number (e.g. a 3 on a 5-point scale) indicates a point of neutrality, the lowest number (always 1) indicates an extreme view, and the highest number (e.g. a 5 on a 5-point scale) indicates the opposite extreme view.

Example of a Likert scale question:

When to use Likert scale questions

Likert-type questions are also known as ordinal questions because the answers are presented in a specific order. Like other multiple-choice questions, Likert scale questions come in handy when you already have some sense of what your customers are thinking. For example, if your open-ended questions uncover a complaint about a recent change to your ordering process, you could use a Likert scale question to determine how the average user felt about the change.

A series of Likert scale questions can also be turned into a matrix question. Since they have identical response options, they are easily combined into a single matrix and break down the pattern of single questions for users.

5. Rating scale questions

Rating scale questions are questions where the answers map onto a numeric scale (such as rating customer support on a scale of 1-5, or likelihood to recommend a product from 0-10).

Examples of rating questions:

How likely are you to recommend us to a friend or colleague on a scale of 0-10?

How would you rate our customer service on a scale of 1-5?

When to use rating questions

Whenever you want to assign a numerical value to your survey or visualize and compare trends , a rating question is the way to go.

A typical rating question is used to determine Net Promoter Score® (NPS®) : the question asks customers to rate their likelihood of recommending products or services to their friends or colleagues, and allows you to look at the results historically and see if you're improving or getting worse. Rating questions are also used for customer satisfaction (CSAT) surveys and product reviews.

When you use a rating question in a survey, be sure to explain what the scale means (e.g. 1 for ‘Poor’, 5 for ‘Amazing’). And consider adding a follow-up open-ended question to understand why the user left that score.

Example of a rating question (NPS):

6. ‘Yes’ or ‘no’ questions

These dichotomous questions are super straightforward, requiring a simple ‘yes’ or ‘no’ reply.

Examples of yes/no questions:

Was this article useful? (Yes/No)

Did you find what you were looking for today? (Yes/No)

When to use ‘yes’ or ‘no’ questions

‘Yes’ and ‘no’ questions are a good way to quickly segment your respondents . For example, say you’re trying to understand what obstacles or objections prevent people from trying your product. You can place a survey on your pricing page asking people if something is stopping them, and follow up with the segment who replied ‘yes’ by asking them to elaborate further.

These questions are also effective for getting your foot in the door: a ‘yes’ or ‘no’ question requires very little effort to answer. Once a user commits to answering the first question, they tend to become more willing to answer the questions that follow, or even leave you their contact information.

70+ more survey question examples

Below is a list of good survey questions, categorized across ecommerce, software as a service (SaaS), and publishing. You don't have to use them word-for-word, but hopefully, this list will spark some extra-good ideas for the surveys you’ll run immediately after reading this article. (Plus, you can create all of them with Hotjar Surveys—stick with us a little longer to find out how. 😉)

📊 9 basic demographic survey questions

Ask these questions when you want context about your respondents and target audience, so you can segment them later. Consider including demographic information questions in your survey when conducting user or market research as well. 

But don’t ask demographic questions just for the sake of it—if you're not going to use some of the data points from these sometimes sensitive questions (e.g. if gender is irrelevant to the result of your survey), move on to the ones that are truly useful for you, business-wise. 

Take a look at the selection of examples below, and keep in mind that you can convert most of them to multiple choice questions:

What is your name?

What is your age?

What is your gender?

What company do you work for?

What vertical/industry best describes your company?

What best describes your role?

In which department do you work?

What is the total number of employees in your company (including all locations where your employer operates)?

What is your company's annual revenue?

🚀 Get started: gather more info about your users with our product-market fit survey template .

👥 20+ effective customer questions

These questions are particularly recommended for ecommerce companies:

Before purchase

What information is missing or would make your decision to buy easier?

What is your biggest fear or concern about purchasing this item?

Were you able to complete the purpose of your visit today?

If you did not make a purchase today, what stopped you?

After purchase

Was there anything about this checkout process we could improve?

What was your biggest fear or concern about purchasing from us?

What persuaded you to complete the purchase of the item(s) in your cart today?

If you could no longer use [product name], what’s the one thing you would miss the most?

What’s the one thing that nearly stopped you from buying from us?

👉 Check out our 7-step guide to setting up an ecommerce post-purchase survey .

Other useful customer questions

Do you have any questions before you complete your purchase?

What other information would you like to see on this page?

What were the three main things that persuaded you to create an account today?

What nearly stopped you from creating an account today?

Which other options did you consider before choosing [product name]?

What would persuade you to use us more often?

What was your biggest challenge, frustration, or problem in finding the right [product type] online?

Please list the top three things that persuaded you to use us rather than a competitor.

Were you able to find the information you were looking for?

How satisfied are you with our support?

How would you rate our service/support on a scale of 0-10? (0 = terrible, 10 = stellar)

How likely are you to recommend us to a friend or colleague? ( NPS question )

Is there anything preventing you from purchasing at this point?

🚀 Get started: learn how satisfied customers are with our expert-built customer satisfaction and NPS survey templates .

Set up a survey in seconds

Use Hotjar's free survey templates to build virtually any type of survey, and start gathering valuable insights in moments.

🛍 30+ product survey questions

These questions are particularly recommended for SaaS companies:

Questions for new or trial users

What nearly stopped you from signing up today?

How likely are you to recommend us to a friend or colleague on a scale of 0-10? (NPS question)

Is our pricing clear? If not, what would you change?

Questions for paying customers

What convinced you to pay for this service?

What’s the one thing we are missing in [product type]?

What's one feature we can add that would make our product indispensable for you?

If you could no longer use [name of product], what’s the one thing you would miss the most?

🚀 Get started: find out what your buyers really think with our pricing plan feedback survey template .

Questions for former/churned customers

What is the main reason you're canceling your account? Please be blunt and direct.

If you could have changed one thing in [product name], what would it have been?

If you had a magic wand and could change anything in [product name], what would it be?

🚀 Get started: find out why customers churn with our free-to-use churn analysis survey template .

Other useful product questions

What were the three main things that persuaded you to sign up today?

Do you have any questions before starting a free trial?

What persuaded you to start a trial?

Was this help section useful?

Was this article useful?

How would you rate our service/support on a scale of 1-10? (0 = terrible, 10 = stellar)

Is there anything preventing you from upgrading at this point?

Is there anything on this page that doesn't work the way you expected it to?

What could we change to make you want to continue using us?

If you did not upgrade today, what stopped you?

What's the next thing you think we should build?

How would you feel if we discontinued this feature?

What's the next feature or functionality we should build?

🚀 Get started: gather feedback on your product with our free-to-use product feedback survey template .

🖋 20+ effective questions for publishers and bloggers

Questions to help improve content.

If you could change just one thing in [publication name], what would it be?

What other content would you like to see us offer?

How would you rate this article on a scale of 1–10?

If you could change anything on this page, what would you have us do?

If you did not subscribe to [publication name] today, what was it that stopped you?

🚀 Get started: find ways to improve your website copy and messaging with our content feedback survey template .

New subscriptions

What convinced you to subscribe to [publication] today?

What almost stopped you from subscribing?

What were the three main things that persuaded you to join our list today?

Cancellations

What is the main reason you're unsubscribing? Please be specific.

Other useful content-related questions

What’s the one thing we are missing in [publication name]?

What would persuade you to visit us more often?

How likely are you to recommend us to someone with similar interests? (NPS question)

What’s missing on this page?

What topics would you like to see us write about next?

How useful was this article?

What could we do to make this page more useful?

Is there anything on this site that doesn't work the way you expected it to?

What's one thing we can add that would make [publication name] indispensable for you?

If you could no longer read [publication name], what’s the one thing you would miss the most?

💡 Pro tip: do you have a general survey goal in mind, but are struggling to pin down the right questions to ask? Give Hotjar’s AI for Surveys a go and watch as it generates a survey for you in seconds with questions tailored to the exact purpose of the survey you want to run.

What makes a good survey question?

We’ve run through more than 70 of our favorite survey questions—but what is it that makes a good survey question, well, good ? An effective question is anything that helps you get clear insights and business-critical information about your customers , including

Who your target market is

How you should price your products

What’s stopping people from buying from you

Why visitors leave your website

With this information, you can tailor your website, products, landing pages, and messaging to improve the user experience and, ultimately, maximize conversions .

How to write good survey questions: the DOs and DON’Ts

To help you understand the basics and avoid some rookie mistakes, we asked a few experts to give us their thoughts on what makes a good and effective survey question.

Survey question DOs

✅ do focus your questions on the customer.

It may be tempting to focus on your company or products, but it’s usually more effective to put the focus back on the customer. Get to know their needs, drivers, pain points, and barriers to purchase by asking about their experience. That’s what you’re after: you want to know what it’s like inside their heads and how they feel when they use your website and products.

Rather than asking, “Why did you buy our product?” ask, “What was happening in your life that led you to search for this solution?” Instead of asking, “What's the one feature you love about [product],” ask, “If our company were to close tomorrow, what would be the one thing you’d miss the most?” These types of surveys have helped me double and triple my clients.

✅ DO be polite and concise (without skimping on micro-copy)

Put time into your micro-copy—those tiny bits of written content that go into surveys. Explain why you’re asking the questions, and when people reach the end of the survey, remember to thank them for their time. After all, they’re giving you free labor!

✅ DO consider the foot-in-the-door principle

One way to increase your response rate is to ask an easy question upfront, such as a ‘yes’ or ‘no’ question, because once people commit to taking a survey—even just the first question—they’re more likely to finish it.

✅ DO consider asking your questions from the first-person perspective

Disclaimer: we don’t do this here at Hotjar. You’ll notice all our sample questions are listed in second-person (i.e. ‘you’ format), but it’s worth testing to determine which approach gives you better answers. Some experts prefer the first-person approach (i.e. ‘I’ format) because they believe it encourages users to talk about themselves—but only you can decide which approach works best for your business.

I strongly recommend that the questions be worded in the first person. This helps create a more visceral reaction from people and encourages them to tell stories from their actual experiences, rather than making up hypothetical scenarios. For example, here’s a similar question, asked two ways: “What do you think is the hardest thing about creating a UX portfolio?” versus “My biggest problem with creating my UX portfolio is…” 

The second version helps get people thinking about their experiences. The best survey responses come from respondents who provide personal accounts of past events that give us specific and real insight into their lives.

✅ DO alternate your questions often

Shake up the questions you ask on a regular basis. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking.

✅ DO test your surveys before sending them out

A few years ago, Hotjar created a survey we sent to 2,000 CX professionals via email. Before officially sending it out, we wanted to make sure the questions really worked. 

We decided to test them out on internal staff and external people by sending out three rounds of test surveys to 100 respondents each time. Their feedback helped us perfect the questions and clear up any confusing language.

Survey question DON’Ts

❌ don’t ask closed-ended questions if you’ve never done research before.

If you’ve just begun asking questions, make them open-ended questions since you have no idea what your customers think about you at this stage. When you limit their answers, you just reinforce your own assumptions.

There are two exceptions to this rule:

Using a closed-ended question to get your foot in the door at the beginning of a survey

Using rating scale questions to gather customer sentiment (like an NPS survey)

❌ DON’T ask a lot of questions if you’re just getting started

Having to answer too many questions can overwhelm your users. Stick with the most important points and discard the rest.

Try starting off with a single question to see how your audience responds, then move on to two questions once you feel like you know what you’re doing.

How many questions should you ask? There’s really no perfect answer, but we recommend asking as few as you need to ask to get the information you want. In the beginning, focus on the big things:

Who are your users?

What do potential customers want?

How are they using your product?

What would win their loyalty?

❌ DON’T just ask a question when you can combine it with other tools

Don’t just use surveys to answer questions that other tools (such as analytics) can also answer. If you want to learn about whether people find a new website feature helpful, you can also observe how they’re using it through traditional analytics, session recordings , and other user testing tools for a more complete picture.

Don’t use surveys to ask people questions that other tools are better equipped to answer. I’m thinking of questions like “What do you think of the search feature?” with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. That’s not a good question to ask. 

Why should you care about what people ‘think’ about the search feature? You should find out whether it helps people find what they need and whether it helps drive conversions for you. Analytics, user session recordings, and user testing can tell you whether it does that or not.

❌ DON’T ask leading questions

A leading question is one that prompts a specific answer. Avoid asking leading questions because they’ll give you bad data. For example, asking, “What makes our product better than our competitors’ products?” might boost your self-esteem, but it won’t get you good information. Why? You’re effectively planting the idea that your own product is the best on the market.

❌ DON’T ask loaded questions

A loaded question is similar to a leading question, but it does more than just push a bias—it phrases the question such that it’s impossible to answer without confirming an underlying assumption.

A common (and subtle) form of loaded survey question would be, “What do you find useful about this article?” If we haven’t first asked you whether you found the article useful at all, then we’re asking a loaded question.

❌ DON’T ask about more than one topic at once

For example, “Do you believe our product can help you increase sales and improve cross-collaboration?”

This complex question, also known as a ‘double-barreled question’, requires a very complex answer as it begs the respondent to address two separate questions at once:

Do you believe our product can help you increase sales?

Do you believe our product can help you improve cross-collaboration?

Respondents may very well answer 'yes', but actually mean it for the first part of the question, and not the other. The result? Your survey data is inaccurate, and you’ve missed out on actionable insights.

Instead, ask two specific questions to gather customer feedback on each concept.

How to run your surveys

The format you pick for your survey depends on what you want to achieve and also on how much budget or resources you have. You can

Use an on-site survey tool , like Hotjar Surveys , to set up a website survey that pops up whenever people visit a specific page: this is useful when you want to investigate website- and product-specific topics quickly. This format is relatively inexpensive—with Hotjar’s free forever plan, you can even run up to 3 surveys with unlimited questions for free.

Use Hotjar Surveys to embed a survey as an element directly on a page: this is useful when you want to grab your audience’s attention and connect with customers at relevant moments, without interrupting their browsing. (Scroll to the bottom of this page to see an embedded survey in action!) This format is included on Hotjar’s Business and Scale plans—try it out for 15 days with a free Ask Business trial .

Use a survey builder and create a survey people can access in their own time: this is useful when you want to reach out to your mailing list or a wider audience with an email survey (you just need to share the URL the survey lives at). Sending in-depth questionnaires this way allows for more space for people to elaborate on their answers. This format is also relatively inexpensive, depending on the tool you use.

Place survey kiosks in a physical location where people can give their feedback by pressing a button: this is useful for quick feedback on specific aspects of a customer's experience (there’s usually plenty of these in airports and waiting rooms). This format is relatively expensive to maintain due to the material upkeep.

Run in-person surveys with your existing or prospective customers: in-person questionnaires help you dig deep into your interviewees’ answers. This format is relatively cheap if you do it online with a user interview tool or over the phone, but it’s more expensive and time-consuming if done in a physical location.

💡 Pro tip: looking for an easy, cost-efficient way to connect with your users? Run effortless, automated user interviews with Engage , Hotjar’s user interview tool. Get instant access to a pool of 200,000+ participants (or invite your own), and take notes while Engage records and transcribes your interview.

10 survey use cases: what you can do with good survey questions

Effective survey questions can help improve your business in many different ways. We’ve written in detail about most of these ideas in other blog posts, so we’ve rounded them up for you below.

1. Create user personas

A user persona is a character based on the people who currently use your website or product. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it.

Examples of questions to ask:

Describe yourself in one sentence, e.g. “I am a 30-year-old marketer based in Dublin who enjoys writing articles about user personas.”

What is your main goal for using this website/product?

What, if anything, is preventing you from doing it?

👉 Our post about creating simple and effective user personas in four steps highlights some great survey questions to ask when creating a user persona.

🚀 Get started: use our user persona survey template or AI for Surveys to inform your user persona.

2. Understand why your product is not selling

Few things are more frightening than stagnant sales. When the pressure is mounting, you’ve got to get to the bottom of it, and good survey questions can help you do just that.

What made you buy the product? What challenges are you trying to solve?

What did you like most about the product? What did you dislike the most?

What nearly stopped you from buying?

👉 Here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling , and why they work so well.

🚀 Get started: our product feedback survey template helps you find out whether your product satisfies your users. Or build your surveys in the blink of an eye with Hotjar AI.

3. Understand why people leave your website

If you want to figure out why people are leaving your website , you’ll have to ask questions.

A good format for that is an exit-intent pop-up survey, which appears when a user clicks to leave the page, giving them the chance to leave website feedback before they go.

Another way is to focus on the people who did convert, but just barely—something Hotjar founder David Darmanin considers essential for taking conversions to the next level. By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end.

Example of questions to ask:

Not for you? Tell us why. ( Exit-intent pop-up —ask this when a user leaves without buying.)

What almost stopped you from buying? (Ask this post-conversion .)

👉 Find out how HubSpot Academy increased its conversion rate by adding an exit-intent survey that asked one simple question when users left their website: “Not for you? Tell us why.”

🚀 Get started: place an exit-intent survey on your site. Let Hotjar AI draft the survey questions by telling it what you want to learn.

I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. Get to know them really well, deliver value to them, and really wow them. That’s how you’re going to take that 5% to 10%.

4. Understand your customers’ fears and concerns

Buying a new product can be scary: nobody wants to make a bad purchase. Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions.

👉 Take a look at our no-nonsense guide to increasing conversions for a comprehensive write-up about discovering the drivers, barriers, and hooks that lead people to converting on your website.

🚀 Get started: understand why your users are tempted to leave and discover potential barriers with a customer retention survey .

5. Drive your pricing strategy

Are your products overpriced and scaring away potential buyers? Or are you underpricing and leaving money on the table?

Asking the right questions will help you develop a pricing structure that maximizes profit, but you have to be delicate about how you ask. Don’t ask directly about price, or you’ll seem unsure of the value you offer. Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more.

How do you use our product/service?

What would persuade you to use our product more often?

What’s the one thing our product is missing?

👉 We wrote a series of blog posts about managing the early stage of a SaaS startup, which included a post about developing the right pricing strategy —something businesses in all sectors could benefit from.

🚀 Get started: find the sweet spot in how to price your product or service with a Van Westendorp price sensitivity survey or get feedback on your pricing plan .

6. Measure and understand product-market fit

Product-market fit (PMF) is about understanding demand and creating a product that your customers want, need, and will actually pay money for. A combination of online survey questions and one-on-one interviews can help you figure this out.

What's one thing we can add that would make [product name] indispensable for you?

If you could change just one thing in [product name], what would it be?

👉 In our series of blog posts about managing the early stage of a SaaS startup, we covered a section on product-market fit , which has relevant information for all industries.

🚀 Get started: discover if you’re delivering the best products to your market with our product-market fit survey .

7. Choose effective testimonials

Human beings are social creatures—we’re influenced by people who are similar to us. Testimonials that explain how your product solved a problem for someone are the ultimate form of social proof. The following survey questions can help you get some great testimonials.

What changed for you after you got our product?

How does our product help you get your job done?

How would you feel if you couldn’t use our product anymore?

👉 In our post about positioning and branding your products , we cover the type of questions that help you get effective testimonials.

🚀 Get started: add a question asking respondents whether you can use their answers as testimonials in your surveys, or conduct user interviews to gather quotes from your users.

8. Measure customer satisfaction

It’s important to continually track your overall customer satisfaction so you can address any issues before they start to impact your brand’s reputation. You can do this with rating scale questions.

For example, at Hotjar, we ask for feedback after each customer support interaction (which is one important measure of customer satisfaction). We begin with a simple, foot-in-the-door question to encourage a response, and use the information to improve our customer support, which is strongly tied to overall customer satisfaction.

How would you rate the support you received? (1-5 scale)

If 1-3: How could we improve?

If 4-5: What did you love about the experience?

👉 Our beginner’s guide to website feedback goes into great detail about how to measure customer service, NPS , and other important success metrics.

🚀 Get started: gauge short-term satisfaction level with a CSAT survey .

9. Measure word-of-mouth recommendations

Net Promoter Score is a measure of how likely your customers are to recommend your products or services to their friends or colleagues. NPS is a higher bar than customer satisfaction because customers have to be really impressed with your product to recommend you.

Example of NPS questions (to be asked in the same survey):

How likely are you to recommend this company to a friend or colleague? (0-10 scale)

What’s the main reason for your score?

What should we do to WOW you?

👉 We created an NPS guide with ecommerce companies in mind, but it has plenty of information that will help companies in other industries as well.

🚀 Get started: measure whether your users would refer you to a friend or colleague with an NPS survey . Then, use our free NPS calculator to crunch the numbers.

10. Redefine your messaging

How effective is your messaging? Does it speak to your clients' needs, drives, and fears? Does it speak to your strongest selling points?

Asking the right survey questions can help you figure out what marketing messages work best, so you can double down on them.

What attracted you to [brand or product name]?

Did you have any concerns before buying [product name]?

Since you purchased [product name], what has been the biggest benefit to you?

If you could describe [brand or product name] in one sentence, what would you say?

What is your favorite thing about [brand or product name]?

How likely are you to recommend this product to a friend or colleague? (NPS question)

👉 We talk about positioning and branding your products in a post that’s part of a series written for SaaS startups, but even if you’re not in SaaS (or you’re not a startup), you’ll still find it helpful.

Have a question for your customers? Ask!

Feedback is at the heart of deeper empathy for your customers and a more holistic understanding of their behaviors and motivations. And luckily, people are more than ready to share their thoughts about your business— they're just waiting for you to ask them. Deeper customer insights start right here, with a simple tool like Hotjar Surveys.

Build surveys faster with AI🔥

Use AI in Hotjar Surveys to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business.

FAQs about survey questions

How many people should i survey/what should my sample size be.

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our  sample size calculator  to get a more precise answer, but understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing ), all is not lost if you can’t get a statistically significant sample size. In fact, as little as ten replies can give you actionable information about what your users want.

How many questions should my survey have?

There’s no perfect answer to this question, but we recommend asking as few as you need to ask in order to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

Why is it important to ask good survey questions?

A good survey question is asked in a precise way at the right stage in the customer journey to give you insight into your customers’ needs and drives. The qualitative data you get from survey responses can supplement the insight you can capture through other traditional analytics tools (think Google Analytics) and behavior analytics tools (think heatmaps and session recordings , which visualize user behavior on specific pages or across an entire website).

The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions themselves are poorly worded you could waste hours trying to fix minimal problems while ignoring major ones a different question could have uncovered. 

How do I analyze open-ended survey questions?

A big pile of  qualitative data  can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for  analyzing open-ended questions in 5 simple steps , which should answer all your questions.

But the fastest way to analyze open questions is to use the automated summary report with Hotjar AI in Surveys . AI turns the complex survey data into:

Key findings

Actionable insights

Will sending a survey annoy my customers?

Honestly, the real danger is  not  collecting feedback. Without knowing what users think about your page and  why  they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies.

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After the thrill of a successful user interview, the chore of transcribing dialogue can feel like the ultimate anticlimax. Putting spoken words in writing takes several precious hours—time better invested in sharing your findings with your team or boss.

But the fact remains: you need a clear and accurate user interview transcript to analyze and report data effectively. Enter automatic transcription. This process instantly transcribes recorded dialogue in real time without human help. It ensures data integrity (and preserves your sanity), enabling you to unlock valuable insights in your research.

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160 Questions to Ask After a Presentation

Asking questions after a presentation is not just about seeking clarity on what was discussed. It’s a golden opportunity to delve deeper, engage with the speaker, and enhance your understanding of the subject matter. But knowing which questions to ask isn’t always straightforward.

In this piece, we’re about to break down the art of crafting impactful questions post-presentation that will not only benefit you but also add value to the entire audience’s experience.

Table of Contents

Questions to Ask After a Presentation for Feedback

Questions to ask after a presentation interview, questions to ask students after a presentation, questions to ask after a research presentation, questions to ask after a business presentation, questions to ask after a marketing presentation, questions to ask after a book presentation, reflection questions to ask after a presentation, frequently asked questions, final thoughts.

• Can you summarize the key points of the presentation?
• What aspect of the presentation did you find most engaging?
• Were there any areas that were unclear or confusing? If so, what were they?
• How would you rate the overall organization and flow of the presentation?
• Did the visual aids (such as slides or charts) enhance your understanding of the topic? Why or why not?
• Did the presenter maintain good eye contact and use body language effectively?
• Was the presenter’s tone and pace suitable for the content and audience?
• Were there any statistics or facts presented that stood out to you? Why?
• Did the presenter address potential counter-arguments or opposing views adequately?
• Were the objectives of the presentation clearly stated and met?
• How well did the presenter handle questions or interruptions during the presentation?
• Was there anything in the presentation that seemed unnecessary or redundant?
• What would you suggest to improve the presentation for future audiences?
• How did the presentation change or influence your thinking about the subject?
• Did the presentation feel tailored to the audience’s knowledge and interest level?
• Was there a clear and compelling call to action or concluding statement?
• Did the presentation feel too short, too long, or just the right length?
• What was your overall impression of the presenter’s credibility and expertise on the subject?
• How would you rate the relevance and importance of the topic to the audience?
• Can you identify any biases or assumptions in the presentation that may have influenced the message?
• How did you determine what content to include in your presentation?
• Can you explain the rationale behind the structure and flow of your presentation?
• What challenges did you face while preparing this presentation, and how did you overcome them?
• Were there any points in the presentation where you felt you could have elaborated more or less? Why?
• How did you decide on the visual elements and design of your presentation?
• Can you describe your intended audience and how you tailored the content to engage them?
• How did you ensure that the information presented was accurate and up-to-date?
• Were there any counter-arguments or opposing views on this topic that you considered including?
• How would you adapt this presentation for a different audience or context?
• How do you handle unexpected questions or interruptions during a presentation?
• Can you give an example of how you’ve handled negative feedback on a presentation in the past?
• How do you measure the success of a presentation? What metrics or feedback do you seek?
• What techniques do you use to engage an audience that may not be familiar with the topic?
• How do you balance the need to entertain and inform in a presentation?
• How do you prioritize information when you have a limited time to present?
• What strategies do you employ to ensure that your main points are memorable?
• How do you deal with nerves or anxiety before or during a presentation?
• Can you describe a situation where a presentation did not go as planned and how you handled it?
• How do you keep up with the latest trends and best practices in presenting?
• Is there anything you would change about this presentation if you were to do it again?
• How did you feel about the presentation? Were you confident or nervous, and why?
• What was the main message or goal of your presentation, and do you think you achieved it?
• How did you decide on the structure of your presentation?
• What research methods did you use to gather information for this presentation?
• Were there any challenges you encountered while preparing or presenting, and how did you address them?
• How did you ensure that your visual aids or multimedia elements supported your key points?
• What part of the presentation are you most proud of, and why?
• Were there any areas where you felt uncertain or that you would like to improve upon for next time?
• How did you tailor your presentation to fit the knowledge level and interest of your audience?
• What techniques did you use to engage the audience, and how do you think they worked?
• How did you practice your presentation, and what adjustments did you make as a result?
• Did you feel the time allotted for your presentation was sufficient? Why or why not?
• How did you decide what to emphasize or de-emphasize in your presentation?
• What feedback did you receive from peers during the preparation, and how did you incorporate it?
• Did you have a clear conclusion or call to action, and why did you choose it?
• How do you think your presentation style affects the way your audience receives your message?
• What would you do differently if you were to present this topic again?
• Can you reflect on a piece of feedback or a question from the audience that made you think?
• How has this presentation helped you better understand the subject matter?
• How will the skills and insights gained from this presentation experience benefit you in the future?
• Can you elaborate on the research question and what prompted you to investigate this topic?
• How did you choose the methodology for this research, and why was it the most suitable approach?
• Can you discuss any limitations or constraints within your research design and how they might have affected the results?
• How do your findings align or contrast with existing literature or previous research in this field?
• Were there any unexpected findings, and if so, how do you interpret them?
• How did you ensure the reliability and validity of your data?
• Can you discuss the ethical considerations involved in your research, and how were they addressed?
• What are the practical implications of your findings for practitioners in the field?
• How might your research contribute to theoretical development within this discipline?
• What recommendations do you have for future research based on your findings?
• Can you provide more details about your sample size and selection process?
• How did you handle missing or inconsistent data within your research?
• Were there any biases that could have influenced the results, and how were they mitigated?
• How do you plan to disseminate these findings within the academic community or to the broader public?
• Can you discuss the significance of your research within a broader social, economic, or cultural context?
• What feedback have you received from peers or advisors on this research, and how has it shaped your work?
• How does your research fit into your long-term academic or professional goals?
• Were there any particular challenges in conveying complex research findings to a general audience, and how did you address them?
• How does this research presentation fit into the larger project or research agenda, if applicable?
• Can you provide more insight into the interdisciplinary aspects of your research, if any, and how they contributed to the depth or breadth of understanding?
• Can you elaborate on the primary objectives and expected outcomes of this business initiative?
• How does this strategy align with the overall mission and vision of the company?
• What are the key performance indicators (KPIs) that you’ll be monitoring to gauge success?
• Can you discuss the risks associated with this plan, and how have you prepared to mitigate them?
• How does this proposal fit within the current market landscape, and what sets it apart from competitors?
• What are the potential financial implications of this plan, including both investments and projected returns?
• Can you provide more detail about the timeline and milestones for implementation?
• What internal and external resources will be required, and how have you planned to allocate them?
• How did you gather and analyze the data presented, and how does it support your conclusions?
• How does this proposal take into account regulatory compliance and ethical considerations?
• What are the potential challenges or roadblocks, and what strategies are in place to overcome them?
• Can you explain how this initiative aligns with or affects other ongoing projects or departments within the company?
• How will this plan impact stakeholders, and how have their interests and concerns been addressed?
• What contingency plans are in place if the initial strategy doesn’t achieve the desired results?
• How will success be communicated and celebrated within the organization?
• What opportunities for collaboration or partnership with other organizations exist within this plan?
• How does this proposal consider sustainability and the potential long-term impact on the environment and community?
• How have you incorporated feedback or lessons learned from previous similar initiatives?
• What are the key takeaways you’d like us to remember from this presentation?
• How can we get involved or support this initiative moving forward?
• Can you elaborate on the target audience for this marketing campaign, and how were they identified?
• What are the main objectives and key performance indicators (KPIs) for this campaign?
• How does this marketing strategy align with the overall brand values and business goals?
• What channels will be utilized, and why were they chosen for this particular campaign?
• Can you discuss the expected return on investment (ROI) and how it will be measured?
• What are the creative concepts driving this campaign, and how do they resonate with the target audience?
• How does this campaign consider the competitive landscape, and what sets it apart from competitors’ efforts?
• What are the potential risks or challenges with this marketing plan, and how will they be mitigated?
• Can you provide more details about the budget allocation across different marketing channels and activities?
• How have customer insights or feedback been integrated into the campaign strategy?
• What contingency plans are in place if certain elements of the campaign do not perform as expected?
• How will this marketing initiative be integrated with other departments or business functions, such as sales or customer service?
• How does this campaign consider sustainability or social responsibility, if at all?
• What tools or technologies will be used to execute and monitor this campaign?
• Can you discuss the timeline and key milestones for the launch and ongoing management of the campaign?
• How will the success of this campaign be communicated both internally and externally?
• How does this marketing strategy consider potential regulatory or compliance issues?
• How will the campaign be adapted or customized for different markets or segments, if applicable?
• What lessons from previous campaigns were applied in the development of this strategy?
• How can we, as a team or as individuals, support the successful implementation of this marketing plan?
• What inspired the main theme or concept of the book?
• Can you describe the intended audience for this book, and why they would find it appealing?
• How did the characters’ development contribute to the overall message of the book?
• What research was conducted (if any) to ensure the authenticity of the setting, characters, or events?
• Were there any challenges or ethical considerations in writing or presenting this book?
• How does this book fit into the current literary landscape or genre? What sets it apart?
• What do you believe readers will find most engaging or thought-provoking about this book?
• Can you discuss any symbolic elements or literary devices used in the book and their significance?
• How does the book’s structure (e.g., point of view, chronological order) contribute to its impact?
• What were the emotional highs and lows during the writing or reading of this book, and how do they reflect in the story?
• How does the book address or reflect contemporary social, cultural, or political issues?
• Were there any parts of the book that were particularly difficult or rewarding to write or read?
• How does this book relate to the author’s previous works or the evolution of their writing style?
• What feedback or responses have been received from readers, critics, or peers, and how have they influenced the presentation?
• What are the main takeaways or lessons you hope readers will gain from this book?
• How might this book be used in educational settings, and what age group or courses would it be suitable for?
• Can you discuss the process of editing, publishing, or marketing the book, if applicable?
• How does the book’s cover art or design reflect its content or attract its target readership?
• Are there plans for a sequel, adaptation, or related works in the future?
• How can readers stay engaged with the author or the book’s community, such as through social media, book clubs, or events?
• How do you feel the presentation went overall, and why?
• What part of the presentation are you most proud of, and what made it successful?
• Were there any moments where you felt challenged or uncertain? How did you handle those moments?
• How did you perceive the audience’s engagement and reaction? Were there any surprises?
• What feedback have you received from others, and how does it align with your self-assessment?
• Were there any technical difficulties or unexpected obstacles, and how were they addressed?
• How well did you manage your time during the presentation? Were there areas that needed more or less focus?
• How did you feel before the presentation, and how did those feelings change throughout?
• What strategies did you use to connect with the audience, and how effective were they?
• Were there any points that you felt were misunderstood or could have been communicated more clearly?
• How did the preparation process contribute to the overall success or challenges of the presentation?
• What did you learn about yourself as a communicator or presenter through this experience?
• Were there any ethical considerations in the content or delivery of the presentation, and how were they handled?
• How does this presentation align with your long-term goals or professional development?
• How would you approach this presentation differently if you had to do it again?
• How has this presentation affected your confidence or skills in public speaking or presenting?
• What resources or support would have enhanced your preparation or performance?
• How will you apply what you’ve learned from this presentation to future projects or presentations?
• How did your understanding of the topic change or deepen through the process of preparing and presenting?
• What steps will you take to continue improving or building on the skills demonstrated in this presentation?

What if I disagree with a point made during the presentation?

It’s important to frame disagreement in a constructive and respectful way. You might say, “ I found your point on X intriguing. From a different perspective, could Y also be considered…? ” This opens up a dialogue without dismissing the presenter’s viewpoint.

How can I formulate my questions to encourage a more detailed answer?

Use open-ended questions that start with “ how ,” “ why, ” or “ could you explain… ” as these require more than a yes or no answer and encourage the presenter to provide depth. For example, “ Could you explain the process behind your research findings in more detail? “

By asking insightful questions, you’re not only cementing your understanding of the material presented but also opening doors to further knowledge and collaboration. Remember, the quality of your questions reflects the depth of your engagement and willingness to learn.

So, the next time you find yourself in the audience, seize the opportunity to ask meaningful questions and watch as simple presentations transform into dialogues that inspire and illuminate.

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Bea Mariel Saulo

Bea is an editor and writer with a passion for literature and self-improvement. Her ability to combine these two interests enables her to write informative and thought-provoking articles that positively impact society. She enjoys reading stories and listening to music in her spare time.

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How to Create a Survey

How to turn survey results into a great presentation

Turning survey results into presentation, choose the best data to share, tell a story, adhere to common design rules, create an additional report.

You’ve launched your survey . The results are in. Now it’s time to make sense of them.

Creating a survey results presentation is one of the best ways to analyze your results and present them to stakeholders in a format that makes them clear and understandable.

It’s not as simple as copying and pasting everything into a PowerPoint presentation, though. Here’s how you can create an awesome survey results presentation.

Why you should turn survey results into a presentation

Not everyone is going to be willing to sift through all your survey responses and tease out the relevant findings. That’s why you need to succinctly summarize those findings and make them digestible for everyone. A survey results presentation is the perfect tool.

How to create a survey results presentation: Best practices

Before you rush to turn your responses into a presentation, take the time to acquaint yourself with the following best practices.

Not every insight you collect from your survey is going to be relevant to your target audience. So start by narrowing down your dataset to include only information that’s useful. Think about what you want your audience to take away from your presentation, and then choose your data accordingly.

If you really want to capture your audience’s attention, tell a story with your presentation. Rather than just show them the raw data, explain what the findings mean and why your audience should care.

Using subjective feedback from surveys can work well. While it’s helpful to show data that proves your point, using specific examples can make your presentations much more powerful, writes corporate trainer Dana Brownlee .

There are several design best practices you should follow, writes Shonna Waters, Ph.D. , vice president of strategic alliances and partnerships at professional coaching platform BetterUp. That includes using a minimalistic background, placing only your major points on each slide, and avoiding blocks of copy. “Keep the presentation stimulating and appealing without overwhelming your audience with bright colors or too much font,” Waters advises.

Not all of your survey findings will be suitable to include in your presentation, but they may still be essential for stakeholders. “If you’re presenting data to senior executives or business clients, you might want to prepare a full report on your findings,” writes Swetha Amaresan , senior marketing coordinator at Nickelodeon International. “You wouldn’t refer to this document during a presentation, but you might hand this to your audience to read through on their own time.”

Turn survey results into a presentation with Jotform Report Builder

If you’re worried about keeping track of all the best practices above, let Jotform’s Report Builder do the hard work for you. Jotform Report Builder automatically turns your Jotform survey responses into beautiful, professional reports.

Create the perfect report with a range of charts and tables. You can drag and drop design elements to suit your tastes. Don’t worry about having to update your presentation once it’s designed — presentations are updated automatically with each new form submission.

Just so you know

Automatically turn your survey responses into professional presentations with Jotform Report Builder .

How Jotform can make surveys easy

Whether you want to create a survey or turn your existing survey into a report, Jotform is the ideal tool. With over 800 free survey templates , it’s easy to get started.

You can tailor the survey to your needs, choosing the format that works best for you. That could be a classic survey where all questions are listed on a single page, or you may opt for Jotform Cards, where you ask one question per page.

If you want to dig deeper, you can use conditional logic to create an interactive survey that changes depending on each user’s response. Conditional logic improves the quality of answers from respondents while also improving the completion rate.

With Jotform, you never have to worry about privacy or security. All Jotform form data is protected with a 256-bit SSL connection and is compliant with the General Data Protection Regulation and the California Consumer Privacy Act. You can even add an optional feature that helps with HIPAA compliance if you’re creating a healthcare survey.

Thank you for helping improve the Jotform Blog. 🎉

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50 Customer Survey Questions You Must Know About

May 16, 2024   •   9 min read

Share this Article

Think, you are one of the key stakeholders in a software-as-a-service (SaaS) company. Your team released a new feature – an AI-powered chatbot ready to take on complex queries. Your inbox is flooded with congratulatory messages, but you stay stoic and decide to wear your customer’s hat and test the chatbot yourself.  

You fire up the app, type in a query, and wait, the chatbot stumbles, misunderstands your request and delivers generic responses. This scenario mirrors the B2B landscape. Companies invest in cutting-edge solutions, expecting seamless experiences. Yet, glitches, misalignments and unmet promises persist. That’s where B2B customer satisfaction surveys step in.  

But what exactly is a customer satisfaction survey, what are the right questions you could ask and how to ask them? Let's understand it one by one.   

What is a customer satisfaction survey?  

Different formats of customer satisfaction survey questions, what are the different types of customer feedback questions  , how to nail your customer satisfaction survey questions  .

A customer satisfaction survey is a tool leveraged by businesses to gather feedback from customers about their experience. These surveys ask customers to rate their satisfaction with a product, service or recent interaction.

You can conduct customer satisfaction surveys through various digital channels, such as chatbots or email. You can include structured questions with predefined response options or open-ended questions where customers can provide detailed answers. Deploying these customer satisfaction surveys help you with four major benefits: 

It helps businesses better understand what the customer wants.  

You create a better strategy revolving around the specific customer needs  

Customer lifecycle management becomes more efficient with better insights. 

Customer retention, customer satisfaction and customer lifetime value increase. 

Your customer survey should be engaging, relevant and effective. Remember, how you pose the question will affect the data you collect. Below are different customer satisfaction survey question formats, along with their pros, cons and benefits.   

Binary scale questions   

This type of survey question gives respondents only two choices. A few binary questions are: 

Did you have a satisfying experience? 

Was the article able to provide the answer you sought? 

Were you able to find what you were looking for? 

Was our product able to meet your expectations? 

The above questions can be answered with a simple yes or no. 

Example of binary scale question   

Were you satisfied with our customer support?  

Binary scale questions are quicker, easier to answer and easily understood. However, the questions may need more nuance and cause survey fatigue if the survey carries too many questions.

💡Pro tip : Showing a survey too early in the customer journey (before they have got a flavor of your product) can disrupt the customer’s experience to the extent that they abandon the product altogether.

Hence, time your surveys wisely and keep them short and simple, preferably one question only, with no typing requirements.

You could also use a survey solution that sends automated and contextual survey prompts to website and app visitors, gauging their readiness to take a survey. This way, you pass the control to users and keep them engaged 😊

Multiple-choice questions  

Typically, multiple-choice questions have three or more options. These questions are primarily used to collect categorical variables such as race, sex, age group, educational level and satisfaction level.

Example of a multiple-choice question

Which feature would you like us to prioritize next? 

A) Improved search functionality 

B) Enhanced user profiles 

C) Faster checkout process 

D) More personalized recommendations 

For example, suppose you are conducting a customer survey. Herein, you can ask the respondent about their job title, what industry they work in and more.  

This would help you compare the customer satisfaction scores of respondents from different job titles or industries. 

Scale questions  

Most satisfaction surveys are based on scale questions that constitute numbers or labels, such as strongly disagree, disagree, neutral, agree and strongly agree. Scale questions have several advantages. 

Example of a scale question   

How satisfied are you with the service you have received from our customer support team?  

Very satisfied 

Moderately satisfied 

Neither satisfied nor dissatisfied 

Moderately dissatisfied 

Very dissatisfied

Customers can easily understand what to do when asked a question. 

Data can be segmented easily, allowing you to make decisions based on individual survey responses. 

That said, it does have a significant drawback. You need to discern why a respondent gave you a 2 or an 8 since there is no qualitative insight that you can draw from these customer survey questions.   

Semantic differential  

In this type of survey, customers are asked to rate a product, brand, or firm using a multi-point rating system. This allows you to choose an option that best describes your experience accurately. Like binary scales, semantic differential scales categorize responses as positive or negative.  

Open-ended questions   

Qualitative customer satisfaction feedback allows customers to say why they are satisfied with your product or service without you having to make assumptions about the same.   

  Example of an open-ended question    

1. How could we improve your experience with our customer service? 

 [Open text box]  

2. What did you appreciate most about your interaction with our team? 

  [Open text box]  

3. Were there any aspects of our service that fell short of your expectations? 

  [Open text box] 

Avoid asking too many open-ended questions in one survey, which may cause respondent fatigue. In addition, open-ended questions can frustrate your customers and negatively impact your data quality.  Take care not to let personal bias affect you when deciding which questions to ask since it is easy to skew qualitative data.   

Now, let’s dive into the different survey question categories to be included in your surveys.  

Asking the right questions is the foundation of your customer feedback exercise.   Imagine it as a treasure hunt: each question is a clue that leads you deeper into understanding your customers’ experiences. So, grab your metaphorical map and let’s explore the different types of questions you can include in your customer satisfaction survey .   

Category 1: Questions on product usage   

Asking your customers how happy they are with your product or service can surface product improvement areas, thereby improving customer retention . You can collect customer feedback by asking the following 10 questions:   

How much time has passed since you started using the product or service? 

Did you consider purchasing any alternatives before choosing our product? 

How frequently do you use the product or service? 

Are you able to attain your goals by using the product? 

What is the best part about using the product or service? 

What would you like to improve about the product? 

According to you, which features are the most important? 

Which product feature do you use the most during an average day? 

Have you had any issues while using the product? 

If you could suggest one new feature, what would it be and why? 

Go for a mix of open-ended, binary and scale question formats as the question demands. Mixed formatting will keep up respondent interest and yield precise insights.  

Category 2: Questions on user demographics 

Gathering demographic data helps brands and marketers with the creation of detailed and precise buyer personas, enabling targeted content, responses and campaigns. Consider asking the following demographic questions in your survey: 

What is your age? 

Where do you live? 

What gender do you identify as? 

Are you currently employed or not? 

Where are you currently working, and what is your job title? 

What industry are you currently working in? 

Are you married or not, and do you have children? 

What is your level of formal education? 

What is your gross annual income? 

Again, avoid bombarding too many questions and use automated omnichannel survey software to gather as much data implicitly as possible.  

Category 3: Questions on psychographics   

Under psychographics, businesses collect information about a customer's preferences, behaviors, values, habits and tendencies. For example, psychographics help you understand your customer's buying habits and why they do what they do. These questions help you identify how you can better serve your customers.  Some of the questions in this category are: 

Do you prefer to shop offline or online on your phone? 

How much time do you spend browsing (insert social media channel on which you plan to advertise)? 

Does sustainability matter to you at the time of purchasing a product? If yes, how much? 

Do you face any major obstacles when asking about something related to your product? For example, if you have created a meditation app, you may ask, "What's your biggest roadblock when meditating?" 

What do you look for the most at the time (ask something related to your industry)? For example, if you work at the bank's mortgage department, you may ask, "What do you look for the most when buying a house?" 

How much time do you spend a day doing (ask something about your product)? For example, if you sell sneakers, you may ask, "How many hours do you spend running?"  

Category 4: Satisfaction scale  

 A satisfaction scale helps quantify or measure subjective survey feedback. This scale can be adopted in several ways: 

A scale measuring 1 to 5 (or any other number), where 1 means the customer was highly unsatisfied and 5 represents the customer's delight.  

A descriptive scale measures a customer's response from unsatisfied to satisfied. The respondent must select from a list of responses ranging from "very unsatisfied" to "very satisfied." 

A picture scale wherein images are used to denote customer satisfaction . You can use images of happy, sad, or indifferent emojis to collect customer feedback quickly.

Satisfaction scale questions can be phrased as: 

On a scale of 1 to 5, how satisfied are you with your experience today? 

What is the likelihood of you recommending the product/service to others? 

What score would you give our team in resolving your issue? 

Did you feel that your query was answered on time? 

Do you agree or disagree that your issue was resolved effectively? 

What are the chances that you will purchase again from us? 

What is the likelihood that you will revisit our website? 

💡Do you know?    

You can predict CSAT scores during conversations in real-time, without using surveys! Yes, it’s possible for AI-powered customer service software to:  

Monitor interactions for tell-tale signals of escalation and satisfaction 

Identify positive, negative, or neutral sentiment based on past conversations and algorithmic logic 

Give a predicted CSAT score to the conversation 

 Keeping an eye on the predicted CSAT, agents can change their resolution approach when things go downhill. Likewise, they can capitalize on “positive moments” by pushing surveys or upsells confidently.    

Care to try predicted CSAT for free? Hit the button below now 👇  

Category 5: Open-text questions  

In an open-text survey, participants fill out their responses within a text box. This encourages the participants to be honest and freely express their opinions about the company's products and services.   

Here are some examples of open-text questions: 

Describe how you feel about (the product or company) in your own words. 

What can we do to improve your experience? 

What do you like about our product/service and why? 

How can our employees serve you better? 

How can we improve your experience with the website or in-store location? 

What was the reason behind choosing our product over a competitor's? 

Describe us in one word and why did you choose it? 

Are there any additional feedback or comments you would like to make? 

Again, AI plays a vital role in reading between the lines of open-text answers and detecting sentiment about various qualities of customer service , including quality, behavior, resolution time, convenience and more.

Read more about sentiment analysis and its game-changing role in customer service    

Category 6: Questions on survey follow-up   

In this section, you can include questions about follow-up with the participants in the future and receive updated feedback from the respondents.   

These questions can be phrased in several ways: 

May we contact you to follow up on these responses? 

Will you be willing to retake the survey in the future? 

Would you be willing to chat with our customer success manager? 

Can we share a list of valuable resources that will allow you to get the most out of your product? 

Would you be willing to discuss upgrade options for your product/service? 

If we made an update to the product or service, could we contact you to discuss these changes? 

Customer satisfaction survey questions can be close-ended or open-ended, enabling sentiment analysis regarding your product or service. Regardless of the type and format, following certain best practices can ensure your questions are always on point. Here they are:  

1. Choose the correct type of survey   

You must choose the right type of survey for collecting customer feedback that best suits your customer service goals . What kind of information are you looking for? Do you wish to gather quantitative data or will qualitative feedback serve you better?  Here are some common objectives with surveys: 

Measure overall customer satisfaction. 

Identify areas for product/service improvement. 

Understand customer preferences and needs. 

Gather feedback on a recent interaction or transaction. 

 A net promoter score (NPS) or CSAT survey can help you highlight significant trends and leverage them to build customer loyalty . In contrast, a customer effort score (CES) survey allows you to calculate the ease of service experience with your company.  

2. Choose the right questions   

We have outlined the different types and categories of survey questions above, but consider these two additional factors during questionnaire formulation:  

a) Target audience  

Segment your target audience based on characteristics such as age, gender, location, purchase history or engagement level. Different segments should be served with different types of survey questions. Some example segments are: 

New customers vs. returning customers 

Different product/service users (e.g., basic vs. premium) 

Customers from different geographic regions 

b) Channel  

Customers behave differently on different channels; hence your survey questions, timing and format also change accordingly. To extract maximum response rate, follow these guidelines for different channels: 

Email: Suitable for longer surveys and reaching out to existing customers. 

Website/App: Ideal for collecting feedback at specific touchpoints or after certain interactions. 

Social media: Useful for engaging with a broad audience and gathering quick feedback on specific topics. 

3. Send surveys at the right time   

Timing plays a critical role in surveys. If you wish to see successful results, choose the right moments in the customer journey to ask people for feedback. For example, when an agent closes a ticket, you can survey the customer and request their feedback on whether the company failed or succeeded in resolving their query.

Abstain from requesting feedback from agitated customers or just-churned customers. Keep an eye out on that predicted CSAT we spoke about and seize the right moment to solicit feedback.  

4. Limit the number of open-ended questions   

Finding the right balance between asking an appropriate number of questions and overloading respondents is crucial for survey success. While asking too many questions can discourage participants from completing the survey, asking too few may miss valuable insights. Strive for a sweet spot to optimize completion rates.

On average, a survey should ideally take between 10 and 20 minutes to complete. If it exceeds 20 minutes, there’s a higher chance that participants may lose interest and leave the survey unfinished. 

5. Consider asking questions in different ways   

When coming up with survey questions, be careful about how you frame the questions. For example, your language may affect how the respondents answer your questions, leading to skewed results. If you are unsure if your survey is biased, ask your employees for feedback.   

6. Test your survey & do a follow-up  

 Before sending out the survey to each of your customers: 

Send it to a small group and see what type of results you get. 

Take advantage of the opportunity and ask about improving the survey experience. 

If you feel confident about the input, send it to the rest of your customer base. 

You must close the feedback loop with survey respondents by following up with them. Address every bit of feedback you receive to show that you value your customers' opinions and feedback. 

💡Survey hack     Let a bot take your survey! 

Deploy software that could convert survey questions into a conversation that could be executed by a chatbot. 

A chatbot could help you test your survey questions with a bunch of customers and you don’t need to deploy a human agent for it.  

Let a section of customers interact with the bot, see if your survey questions are getting favorable responses and if they do, scale your survey deploying it across multiple channels.

Want to know how to do it?

Ready to craft engaging and informative AI-powered surveys?  

You’d have gathered how essential customer survey questions are to receiving quality feedback, catalyzing positive changes and improvements in your products, people and processes.  Another point worth noting is your surveys should be omnichannel, gathering customer feedback across all the channels your customers use - digital, social and voice. Sprinklr Service helps you do this and more: 

Omnichannel surveys that can be tailored to platforms of choice 

Responsive surveys for all screen sizes 

Predicted CSAT to capture in-the-moment customer sentiment 

Survey prompts to time your surveys perfectly 

Survey-to-report analytics for stakeholders 

 Impressive, right? Take Sprinklr on a twirl for 30 days (for free) and watch it walk the talk.  

Frequently Asked Questions

In a customer survey, aim for 5-10 questions to gather meaningful insights without overwhelming respondents. Include a mix of closed-ended (e.g., ratings, yes/no) and open-ended questions to cover key aspects of the customer experience. 

Yes, customer survey questions can help reduce customer churn by identifying issues, gauging satisfaction and understanding needs. Actionable insights from surveys enable businesses to address concerns promptly, improve service and enhance customer loyalty, ultimately reducing churn. 

Effective customer survey questions should be clear, concise and relevant. Use simple language and avoid leading or biased questions. Start with broad, general inquiries before moving to specific ones. Mix closed and open-ended questions to gather both quantitative and qualitative insights for actionable results. 

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Issac Thomas

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Android Police

How to create a google form.

Collect responses to vital questions in real-time

Have you ever answered a simple Google Forms survey, either sent enthusiastically to your email or via social media? Google Forms is handy and straightforward to create, distribute, and integrate. You can add collaborators and even edit Forms while on the go. Google Forms supports any working phone with a web browser and displays seamlessly on any computer. It also doesn't cost you a cent to use Google’s survey web application (it is completely free), and it's an indispensable workplace tool for opening channels of communication and collaboration in real-time.

Since Google Forms is powered by Google, it is easy to back up and store. To help you get started, we've built a series of tutorials demonstrating how to customize and create Google Forms on any device you own.

Google Forms vs Google Survey

Despite the two being similar, Google sunsetted Google Surveys on November 1, 2022. Google Forms has become the go-to when creating quizzes, questionnaires, surveys, or gathering data. It works on any web browser, and you don't need a Google account to respond to the Form; it is only required when creating one.

What can you use Google Forms for?

Google Forms is a survey administration software used to create online forms you can embed or share with others. People often use Google Forms to ask questions or request information. Google Forms offers many pre-made templates you can explore by clicking on the Template gallery, which is split into three categories: Personal , Work , and Education .

Types of questions and templates

But if you want to create your own format, you can start from scratch by selecting the Blank template . Google Forms offers 11 options for customizing your question type; we've included the nine most common ones:

You can pick and choose which options you prefer to use per question. That's why if you're designing a hybrid form where you want people to select answers from choices but include paragraph and short answer sections, a blank template would be easier to customize. Using formats for different questions requires modifying the question's template and that's not always ideal depending how quickly you need to send the Form out.

How to create a new Google Form on PC

Before proceeding to the steps below, ensure you have a Google account created and ready to sign in.

How to create and set up a new Google account on Android

This tutorial teaches you how to create a new Google Form by selecting a Blank form .

• Open a web browser and navigate to docs.google.com/forms . Alternatively, you can navigate to Google Forms through Google Sheets . While in Google Sheets, select Tools > Create a new form .

Clicking and dragging the 3x2 dot grid above the question will let you move and reorder the question's position on your Form.

Google Forms lets you customize questions beyond adding and formatting text; it includes options to include images, videos, and more. See below to learn what each button does in Google Forms.

You will mostly need to worry about the Delete button, the required response toggle, and the adding a new question button. The rest are situational.

Finalizing a new Google Form on PC

Google Forms automatically saves to your Google Drive . Ensure you have an established internet connection and your Drive isn't full.

How to create a new Google Form on mobile

Creating a new Google Form through mobile will work similarly to PC, though if you're making an elaborate Form, it might be better to work on a PC or tablet. We've added the steps using an Android phone, but you can apply these steps by opening forms.google.com on Safari while using your iPhone or iPad.

Before proceeding to the steps below, ensure you've signed into your Google account on your mobile device.

• Open the mobile browser and go to forms.google.com .
• Next, navigate to the bottom toolbar and tap the circle with the Plus sign to add a new question.
• Keep repeating the steps until you've added all the questions you want to include in the Form; changes are automatically saved to your Google Drive.

Tap and hold the 3x2 dot grid above the question to reorder it. You can also select the Undo button at the top to undo any changes.

Finalizing a new Google Form on mobile

• Once you're satisfied with your Form, scroll to the top of the Form and tap the Three-line dot button (kebab) next to the Send button.
• Return to the Form edit page by pressing the Back button on your mobile device.
• To send your Form, tap the Send button (arrow pointing right) at the top right corner.

How to customize Google Forms on mobile and PC

Inside Google Forms, you can add sections, change templates, and customize the theme and design. Every Google Form you create will be different; some will be question-heavy with open responses, while others may be full of multiple choices. Our tutorial below will show you the various options you can add to your Google Form.

Below, we will show you how to customize Google Forms on mobile, but you can follow along step-by-step on your PC.

Add a custom theme to your Google Form

• Open a new Google Form or a pre-existing one on your mobile web browser.
• Tap the Theme button at the top to change the Form's appearance.

Add sections to your Google Form

• Tap the Section button on the bottom toolbar (two small rectangle icons).

Selecting your Google Form settings

• Select the Settings tab underneath Untitled form .

Customizing your Google Form response notifications

• Select the Responses tab underneath Untitled form ; inside this tab, you can also toggle off Accepting responses .
• You can select Get email notifications for new responses , Select a destination for responses , unlink the form, download responses in a .csv file, print them, or delete them.

Add collaborators to your Google Forms

Like Google Docs, you can add collaborators to help manage the Google Form and see the responses. This requires sending invites to their email addresses or a link to the form.

• Tap the Three-line dot button (kebab) at the top right corner (above Untitled form ).
• Change Restricted to Anyone with the Link under General access .

Adding collaborators to Google Forms differs from adding collaborators in Docs; you can only add collaborators with Edit access in Google Forms. If you wish to give a collaborator View access (only), we recommend downloading the responses in .csv and sending that file.

Google Docs: Everything you need to know about the online word processor

Get add-ons for your google forms.

If you desire more features than what Google Forms offers, you can browse for add-ons. None of these add-ons are Google-affiliated, so you're downloading and using them at your own risk. Also, if you're working with sensitive data, you will want to find add-ons that use as few permissions as possible to limit the access.

Improve your workflow and automation

You might be working out of a digital office, such as Google Workspace (formerly G-Suite). As a result, you may need more collaboration tools at your disposal — ways to integrate Google Forms, Google Sheets, and even Google Docs together in real-time. Fortunately, Google Workspace offers everything you need, all in one place. There are individual plans and business plans to choose from. The next time you want to amp up your productivity, check out Workspace's available apps.

How-To Geek

6 ways to create more interactive powerpoint presentations.

Engage your audience with cool, actionable features.

Quick Links

• Add a QR code
• Embed Microsoft Forms (Education or Business Only)
• Embed a Live Web Page
• Add Links and Menus
• Add Clickable Images to Give More Info
• Add a Countdown Timer

We've all been to a presentation where the speaker bores you to death with a mundane PowerPoint presentation. Actually, the speaker could have kept you much more engaged by adding some interactive features to their slideshow. Let's look into some of these options.

1. Add a QR code

Adding a QR code can be particularly useful if you want to direct your audience to an online form, website, or video.

Some websites have in-built ways to create a QR code. For example, on Microsoft Forms , when you click "Collect Responses," you'll see the QR code option via the icon highlighted in the screenshot below. You can either right-click the QR code to copy and paste it into your presentation, or click "Download" to add it to your device gallery to insert the QR code as a picture.

In fact, you can easily add a QR code to take your viewer to any website. On Microsoft Edge, right-click anywhere on a web page where there isn't already a link, and left-click "Create QR Code For This Page."

You can also create QR codes in other browsers, such as Chrome.

You can then copy or download the QR code to use wherever you like in your presentation.

2. Embed Microsoft Forms (Education or Business Only)

If you plan to send your PPT presentation to others—for example, if you're a trainer sending step-by-step instruction presentation, a teacher sending an independent learning task to your students, or a campaigner for your local councilor sending a persuasive PPT to constituents—you might want to embed a quiz, questionnaire, pole, or feedback survey in your presentation.

In PowerPoint, open the "Insert" tab on the ribbon, and in the Forms group, click "Forms". If you cannot see this option, you can add new buttons to the ribbon .

As at April 2024, this feature is only available for those using their work or school account. We're using a Microsoft 365 Personal account in the screenshot below, which is why the Forms icon is grayed out.

Then, a sidebar will appear on the right-hand side of your screen, where you can either choose a form you have already created or opt to craft a new form.

Now, you can share your PPT presentation with others , who can click the fields and submit their responses when they view the presentation.

3. Embed a Live Web Page

You could always screenshot a web page and paste that into your PPT, but that's not a very interactive addition to your presentation. Instead, you can embed a live web page into your PPT so that people with access to your presentation can interact actively with its contents.

To do this, we will need to add an add-in to our PPT account .

Add-ins are not always reliable or secure. Before installing an add-in to your Microsoft account, check that the author is a reputable company, and type the add-in's name into a search engine to read reviews and other users' experiences.

To embed a web page, add the Web Viewer add-in ( this is an add-in created by Microsoft ).

Go to the relevant slide and open the Web Viewer add-in. Then, copy and paste the secure URL into the field box, and remove https:// from the start of the address. In our example, we will add a selector wheel to our slide. Click "Preview" to see a sample of the web page's appearance in your presentation.

This is how ours will look.

When you or someone with access to your presentation views the slideshow, this web page will be live and interactive.

4. Add Links and Menus

As well as moving from one slide to the next through a keyboard action or mouse click, you can create links within your presentation to direct the audience to specific locations.

To create a link, right-click the outline of the clickable object, and click "Link."

In the Insert Hyperlink dialog box, click "Place In This Document," choose the landing destination, and click "OK."

What's more, to make it clear that an object is clickable, you can use action buttons. Open the "Insert" tab on the ribbon, click "Shape," and then choose an appropriate action button. Usefully, PPT will automatically prompt you to add a link to these shapes.

You might also want a menu that displays on every slide. Once you have created the menu, add the links using the method outlined above. Then, select all the items, press Ctrl+C (copy), and then use Ctrl+V to paste them in your other slides.

5. Add Clickable Images to Give More Info

Through PowerPoint's animations, you can give your viewer the power to choose what they see and when they see it. This works nicely whether you're planning to send your presentation to others to run through independently or whether you're presenting in front of a group and want your audience to decide which action they want to take.

Start by creating the objects that will be clickable (trigger) and the items that will appear (pop-up).

Then, select all the pop-ups together. When you click "Animations" on the ribbon and choose an appropriate animation for the effect you want to achieve, this will be applied to all objects you have selected.

The next step is to rename the triggers in your presentation. To do this, open the "Home" tab, and in the Editing group, click "Select", and then "Selection Pane."

With the Selection Pane open, select each trigger on your slide individually, and rename them in the Selection Pane, so that they can be easily linked to in the next step.

Finally, go back to the first pop-up. Open the "Animations" tab, and in the Advanced Animation group, click the "Trigger" drop-down arrow. Then, you can set the item to appear when a trigger is clicked in your presentation.

If you want your item to disappear when the trigger is clicked again, select the pop-up, click "Add Animation" in the Advanced Animation group, choose an Exit animation, and follow the same step to link that animation to the trigger button.

6. Add a Countdown Timer

A great way to get your audience to engage with your PPT presentation is to keep them on edge by adding a countdown timer. Whether you're leading a presentation and want to let your audience stop to discuss a topic, or running an online quiz with time-limit questions, having a countdown timer means your audience will keep their eye on your slide throughout.

To do this, you need to animate text boxes or shapes containing your countdown numbers. Choose and format a shape and type the highest number that your countdown clock will need. In our case, we're creating a 10-second timer.

Now, with your shape selected, open the "Animations" tab on the ribbon and click the animation drop-down arrow. Then, in the Exit menu, click "Disappear."

Open the Animation Pane, and click the drop-down arrow next to the animation you've just added. From there, choose "Timing."

Make sure "On Click" is selected in the Start menu, and change the Delay option to "1 second," before clicking "OK."

Then, with this shape still selected, press Ctrl+C (copy), and then Ctrl+V (paste). In the second box, type 9 . With the Animation Pane still open and this second shape selected, click the drop-down arrow and choose "Timing" again. Change the Start option to "After Previous," and make sure the Delay option is 1 second. Then, click "OK."

We can now use this second shape as our template, as when we copy and paste it again, the animations will also duplicate. With this second shape selected, press Ctrl+C and Ctrl+V, type 8 into the box, and continue to do the same until you get to 0 .

Next, remove the animations from the "0" box, as you don't want this to disappear. To do this, click the shape, and in the Animation Pane drop-down, click "Remove."

You now need to layer them in order. Right-click the box containing number 1, and click "Bring To Front." You will now see that box on the top. Do the same with the other numbers in ascending order.

Finally, you need to align the objects together. Click anywhere on your slide and press Ctrl+A. Then, in the Home tab on the ribbon, click "Arrange." First click "Align Center," and then bring the menu up again, so that you can click "Align Middle."

Press Ctrl+A again to select your timer, and you can then move your timer or copy and paste it elsewhere.

Press F5 to see the presentation in action, and when you get to the slide containing the timer, click anywhere on the slide to see your countdown timer in action!

Now that your PPT presentation is more interactive, make sure you've avoided these eight common presentational mistakes before you present your slides.