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Business Plan for a Cleaning Business: Complete Guide

• January 30, 2023

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Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your cleaning business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

Why do you need a business plan for a cleaning business?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or private grant

How to write an executive summary for a cleaning business?

Provide a precise and high-level summary of every section that you have included in the business plan for your cleaning business. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Ensure that the executive summary doesn’t exceed 2 pages in total.

The executive summary usually consists of the five major sub-sections that include:

• Business overview : introduce what services your cleaning business offers (commercial vs. residential cleaning), what type of customers you focus on (individuals, businesses, factories, etc.), any specific cleaning service you focus on (e.g. carpet cleaning), your company structure and, more importantly, how and why you want to start such a business today
• Market overview : the market overview section will contain an overview of the expected market size and growth of the cleaning industry in your area as well as your target customers. Another important part of any market overview is a clear and thorough analysis of your competitors
• People : introduce your company’s management and employee structure. Provide a brief (no more than a couple of sentences each) of the experience of the team. Also, speak about your hiring plans: who will you hire and who will report to whom?
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach break-even point and start making profits? Include here your key financials such as revenue, gross profits, and net profit
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Cleaning Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Business Overview

The business overview section is sometimes called the company description and is one of the most important parts of the cleaning business plan.

Here, you will want to provide crucial information about your cleaning business, including your services, pricing structure , customers, and company structure.

a) History of the Project

This is a brief description of your business, outlining its origin and your reasons for venturing into this field. As one would put it, it answers a major question about business; why a cleaning company? 

When starting a cleaning business, you want to use all your best tools to show the lenders and investors that your passion is deeply built around the need to fill an existing market gap. For example, you would argue that many customers in your area need eco-friendly cleaning, tile and grout cleaning, or commercial kitchen cleaning services.

b) Business Model

You should be clear if you are opening an independent cleaning company or partnering. Also, make it clear if you are buying an existing franchise.

Franchising has an added advantage of simplicity, given an already established market base. However, every model has its risks and benefits. So, choose what’s best for your target market and long-term goals. 

c) Services

Don’t get it twisted. Cleaning companies offer a range of services to their consumers depending on the business location and demand. So, an important aspect of laying a solid foundation is to explain to your customers what they should expect from your business. In other words, what type of cleaning services do you intend to offer? 

The 2 main categories of cleaning services are: residential and commercial cleaning.

Residential cleaning targets private residences and homes. If you choose this option, you can specialize in home maintenance, move-in and move-out cleaning, deep cleaning, green cleaning, and residential event cleanups. 

On the other hand, commercial cleaning suits businesses and requires significant manpower, more space, and sophisticated equipment. You can’t run this business in some regions without enough vehicles to transport your equipment. 

If you plan to specialize in commercial cleaning, you can focus on general office cleaning tasks, large-scale specialized cleaning, construction cleanups, commercial kitchen cleaning, and hazardous waste cleaning.

d) Pricing Strategy

Another important part of the business overview section is your pricing structure. It should be as clear as possible because investors will rely on it when assessing your financial need.

Most cleaning companies in the US set their rates per square foot, per room, per hour, or as a flat fee. And the standard national hourly cost of house cleaning services in the US ranges from $50 to $90 per hour per cleaner.  

e) Target Customers

Who is your ideal customer? And which cleaning services do they need? You might have already identified your target market if you can answer these questions correctly. 

For instance, if private residences and apartments dominate the region, many individuals will probably need residential cleaning services. Make sure you offer that.

Similarly, a busy city center with many offices and commercial properties will probably benefit from commercial cleaning services as mentioned above. Identifying your target market is one of the fastest ways to increase revenue potential after assessing the competition. 

f) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Market Overview

To run a successful business, you need all the facts that back your decision to start a cleaning company in the region at that time. Market analysis will help you identify the level of competition in the region and whether the investment is worth it. 

For example, offering commercial cleaning services in a residential setup would make little sense. Similarly, overpricing your services when the dominant population is low to middle-income earners won’t fast-track business growth. 

a) Cleaning Business Industry Status Quo

This section should answer two obvious questions about your cleaning business;

• What is the market size of the cleaning industry in your area? 
• How fast is the cleaning industry growing? 

Both questions will help you set realistic expectations when getting into this field, having analyzed the market trends and size. 

How big is the cleaning industry in the US?

It’s always good to start any market overview by assessing the market size at a national level.

Of course, the figures may not represent the actual status of the cleaning business in your region, but they offer a solid foundation for building a thriving business. According to the latest statistics, the cleaning service industry in the US had a value of $97.6 billion in 2022 . 

The staggering need for cleaning services means that the commercial cleaning sector will likely grow at a steady rate of 5.4% up to 2025 . Although this may be a good sign for setting up your cleaning business, you should also assess market growth in your area (see below).

How big is the cleaning industry in your area?

Getting the market data at the city level gives you a clearer picture of what to expect from the market. It may complicated, but you only need the total number of cleaning companies in your region and their services to assess your area’s market size.

For example, let’s assume you want to get into the carpet cleaning business. With close to 32,000 carpet cleaning businesses in the US, and a total market value of $4 billion (carpet cleaning US market), we can safely assume each carpet cleaning business generates $125,000 in sales per year on average.

Now, assuming there are 25 competitors in your area, the estimated market size of the carpet cleaning industry in your area is $3.1 million.

How fast is the cleaning industry growing in your area?

You may need to analyze multiple factors to determine the growth rate of the cleaning industry in your region. Sometimes, this involves a few calculations to get an actual figure when drawing your conclusion. 

For example, if the region had 120 cleaning companies in 2020, which increased to 150 in 2022, you can assume that the industry is growing at a steady rate of 12% per year. 

Pay attention to all factors that may directly impact the growth rate, including a population influx, increased demand, and increased income potential. 

However, don’t be shocked if you notice a successive drop in the demand for cleaning services in the region. This is possible even when the national statistics show otherwise. Its part and parcel of the business and could indicate that this isn’t the right time to launch a cleaning company. 

b) Cleaning Business Competitor Analysis

Another crucial step in the business plan of your cleaning company is to assess the existing competition. There are a couple of questions to guide you here, including;

• How many cleaning companies are there in your region?
• What services do they offer (residential, commercial cleaning, or both)?
• What’s the average price of hiring a cleaning company in the region?
• What’s the total number of individuals employed by a typical cleaning company in the region? 
• How many customers do they serve per week/month? 

Why do you need a competitive analysis in the business plan of your cleaning business?

Assessing the competition in the area where you plan to start your cleaning business will allow to better understand whether there is sufficient demand, and whether you are well positioned to take market share from competitors.

For example, starting a new business would make perfect sense under the following circumstances;

• There’s a clear market gap that you can fill in the region (For example, offering a service that other companies might have missed, like eco-friendly/green cleaning) 
• There are no or inadequate cleaning companies in the region. This would present the perfect opportunity to tap into the market potential and grow a thriving business. 

c) Cleaning Business Customer Analysis

The customer analysis section is almost similar to your target audience . However, this is your chance to prove to the lenders that your target market is real and available. You can use the following questions to analyze your client base; 

• Which individuals need cleaning services in the region? 
• What’s the average income of the individuals in the region? (This is also important when determining your pricing structure)
• Which cleaning services are they interested in?
• How often do they need cleaning services? (daily, weekly, monthly)
• Are they more likely to benefit from commercial or residential cleaning services?

Usually, the level of competition in the region also influences your customer analysis. So, that should be clear to help you determine the market demand or predict the success of your cleaning business.

4. Sales & Marketing

The sales and marketing strategy sums up your plans for acquiring new clients. Here are a few helpful questions to guide you:

• Which marketing channels are best suited to your business (online vs. offline marketing)?
• Do you have a unique selling point? If so, what is it?
• What is your marketing budget for the first months / year?
• How can you track the success of your marketing strategy?
• Do you plan to offer any promotions to attract new customers? 

Cleaning Business Marketing Channels

You can use the following channels for marketing your cleaning business locally;

• Pay-per-click campaigns (e.g. Google ads)
• Email, SMS marketing
• Social media content & ads 
• Word-of-mouth advertising
• TV and radio advertisement

What are your Unique Selling Points (USPs)?

A unique selling point is what puts you ahead of the rest. It’s no secret that you will face stiff competition from established cleaning companies in the field. So, how you set yourself apart matters. Some factors to consider include;

• Price : Cheaper services than your competitors
• Location : Your proximity to the target market gives you a slight edge over the rest
• Quality : Stellar cleaning services with modern equipment will attract more clients

5. Management & People

You must address 2 things here:

• The management team and their experience/track record
• The organizational structure: different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses . Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your commercial cleaning business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in offering the services you are proposing. If they have specialized training and education (such as carpet cleaning, industrial cleaning, etc.), add that information too.

b) Organizational Structure

Even if you haven’t already hired a senior manager and any other relevant staff members, you must provide a flowchart of the organizational structure defining the hierarchy of reporting as shown below.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a cleaning company.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your cleaning business is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to start a new cleaning business, purchase new equipment, etc.)
• The 5-year financial projections

a) Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project.

For a cleaning business, startup costs are all the expenses you incur before you start making sales. Luckily, these expenses are rather low for cleaning companies and mostly include the cost to purchase equipment and the vehicle you will use to transport them.

As an example, it costs on average $73,500 – $167,500 to start a small commercial cleaning business with 2 vans and 4 employees. We have laid out below estimates for the key startup costs you can expect for a cleaning business.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to start and run a cleaning business, read our article here .

c) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your cleaning business.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your cleaning business.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

7. Funding Ask

This is the last section of the business plan of your cleaning business. Now that we have explained what your company is about, the services you offer and to whom, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our Cleaning financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Privacy Overview

How to write an effective cleaning services business plan

Key takeaways

• Write your executive summary last to create the most compelling start
• Include an actionable business strategy and clear financial plan to prove your growth potential
• Frame your cleaning business in a positive light—especially for lenders and others outside your team—but always be realistic

Cleaning your house—sweeping, mopping, vacuuming—are chores everyone has to do but few people love. It’s no wonder thousands of homeowners and business owners across the country outsource their cleaning every year. With a strategic cleaning services business plan , you can start a profitable new business that makes the most of this demand.

Here are six key sections you need to include in your business plan template to help you successfully start your cleaning company .

1. Executive summary

Every cleaning services business plan starts with a compelling executive summary that offers a concise overview of its contents.

First impressions are important, and the executive summary is your first chance to introduce your business and explain your purpose. If you’re sharing your business plan outside of your team—perhaps to lenders or potential business partners—it’s crucial to make your summary as enticing as possible. If not, they may not even read the rest of your plan. 

Even if you’re only sharing your business plan within your management team, a strong start gives busy managers the key facts about your business. This allows them to understand and implement your purpose and values until they have time to sift through the more detailed parts of your business plan. An executive summary also helps excite your team about the business they’re helping to build.

A solid executive summary should include:

• A brief intro to your business
• Your mission statement , which is a short, powerful phrase that defines what you do (for example, “to provide healthier, safer workspaces for professionals”)
• What makes you stand out, as compared to other cleaning services
• An overview of your business strategy and financial plan

Keep your summary brief and put the most impressive facts forward. This section should be no more than one page long, so make sure to leave out unnecessary minor details or flowery language. You can go into much greater detail with the rest of your business plan , which should be at least 30 pages long .

Some business owners find it better to write the executive summary last, which allows you to easily narrow down the best points to highlight and saves time on later revisions.

2. Business description

Your business description section is the place to talk about the details of your company and what it does best. Start off with a paragraph or two that provides details about:

• Your company’s purpose: Are you a commercial cleaning company or a residential cleaning business ?
• Your company history: Are you a startup ? If not, how long have you been in business? What experience do you bring to the table? 
• Your location: Where do you operate? What area do you serve? Do you have office space?
• Your team: How many employees do you have? How many people work in the front office? How many are on your janitorial team?
• Your objectives: What specific, measurable goals do you have? You can update your cleaning business plan over time, but choose 1–3 goals you’ll focus on for the next three years, such as “increasing net profits by 110% and reaching 75% growth within our first year .”

Target market

No cleaning business can be the perfect fit for everyone. Be specific about the clientele you want to serve, including your ideal client’s demographics and interests. Explain the problems they’re facing that may lead them to search for a cleaning company .

As an example, a house cleaning service may specifically target upper-middle-class families with children and busy work lives. They need a cleaning company so they can have more time to relax and be with their kids.

If you’re not sure what types of clients you want to focus on yet, do some research on other cleaning businesses in your area. Who are their typical clients? Are there any noticeable gaps you could fill? Are there less saturated parts of your local cleaning industry you could enter?

Value proposition

Your value proposition explains why you’re uniquely suited to serve your target market . You can use this part of your cleaning services business plan to highlight your greatest strengths—for example, if your team members are cleaning industry veterans or if you use particularly high-quality or eco-friendly products.

Cleaning services

It’s crucial for you to describe each type of cleaning service you offer. If you offer carpet cleaning , you may give some brief insight into what carpet materials you can clean and what carpet cleaning plans you offer. If you offer window cleaning services , specify whether you work with high-rises or only single-story buildings.

3. Market analysis

As the owner of a cleaning business , you need to keep an eye on trends in your industry and immediate market. The market analysis section of your cleaning services business plan shows your investors and partners both your knowledge and ability to succeed by answering questions like:

• What is the current state of the cleaning industry ? Is demand or spending projected to grow? Who is seeking services right now?
• Who are your competitors? Who are their potential customers ?
• What opportunities and challenges will you face entering the market?
• Despite the challenges, what gives you a competitive advantage? For example, you may be entering a saturated market, but you could still be the only office cleaning service in your area focused on serving small businesses .

Answer these questions as accurately as possible and back them up with thorough research and data. While you should always aim to put your cleaning business in a positive light to impress potential lenders, partners, and others, your business plan also serves as a guiding document for your company so it should be realistic. Your management team will benefit from understanding the actual challenges they’re facing and how you plan to overcome them.

4. Business strategy

Growth is essential for every company. In this portion of your cleaning services business plan , you’ll flesh out exactly the actions you’ll take to achieve that growth.

A great business strategy includes two components:

Pricing strategy

How you price your cleaning services can have a significant impact on your sales and your ability to reach your target audience. If you’re a new business , it can also affect your ability to attract new customers.

If you’re trying to attract money-conscious clients, it makes sense to offer coupons and deals on your services when you’re first launching your business. Coupons and deals can get their attention quickly, allowing you to make them loyal to your brand before you charge full price—which may still be at or below typical prices in your market. 

On the other hand, if you want to position yourself as a luxury cleaning business, your potential customers might not be seeking competitive pricing and be willing to pay more for higher-quality janitorial services .

Learn about nine pricing strategies you can implement in your business.

Sales and marketing strategy

The other essential component of your cleaning business strategy is your sales and marketing strategy , which explains how you intend to grow your cleaning company through driving business and making sales. This is where you can explain:

• How you’ll generate leads
• How you’ll engage those leads and drive them toward a purchase
• How you’ll keep engaging and retaining customers over time

This section should include all of the strategies you’ll use to promote and market your cleaning business (with details), such as running social media ads, claiming your Yelp Business Page , sending emails, or using traditional marketing like direct mail or print ads.

Most business plans will also include a sales forecast here that explains the results you expect to see based on your marketing efforts.

Learn how to reach new customers, cultivate customer loyalty, and elevate your brand with this guide on online marketing for small business .

Get a free Yelp Page

Promote your business to local customers.

5. Management summary

The management summary of your cleaning services business plan details how your company will operate on a day-to-day basis. A strong management summary will prove your team’s competence as a whole. Below are some subsections to consider including in this part of your plan.

Business structure

This section is relatively simple—just explain who owns your company and what business structure you have ( sole proprietorship , LLC, S corporation, etc.). If you have any other stakeholders, such as employees with equity in your business, make sure to provide this information too.

Management structure

The people behind the wheel of your business are the ones who shape its direction the most. That’s why your business plan should provide a brief biography of each member of your leadership team, as well as their relevant experience. Highlight all of their education and credentials, along with any relevant career accomplishments. For example, if you have 10 years of experience as the operations manager of a national cleaning company, highlight that.

Operations plan

Create a visual organizational chart for readers ( these free templates can help), so potential investors can easily see the hierarchy structure within your company. How do your cleaning technicians receive assignments? Do you have a customer service representative taking calls? Expand on how your cleaning service functions in individual departments and as a complete unit.

6. Financial plan

Writing a business plan doesn’t have to cost any money unless you hire a business consultant to write it for you, which usually costs at least $1,500. However, as you’re writing your plan, you do need to be aware of the costs of running your business.

Use this section to describe what expenses you’ll face as a business. Separate any startup costs (like LLC formation costs ) from ongoing operational costs (like rent, payroll, and cleaning equipment expenses) to present a clear picture of your potential.

It’s critical to be highly accurate with your financial figures in your cleaning services business plan. Overestimating expenses is better than underestimating them so that you or your team aren’t surprised by any additional expenses later on. Do your research on average prices and expenses or even chat with other cleaning business owners if you’re not sure.

Using your sales forecast as reference, present your expected financials for the next three to five years. What will your profit and loss statements, cash flow statements, and other financial documents look like? Use charts and graphs with specific numbers whenever possible. You may want to work with an accountant on this step, as they can advise on what’s realistic.

Put your cleaning services business plan into action

Once your cleaning services business plan is complete, it’s time to start putting it into action. After launching your business, enact your business strategies. Your business plan should provide guidance for at least the next three years, though it’s perfectly normal to need to make adjustments to your objectives and strategies at any time. Get more tips on how to market your cleaning business to take your cleaning services to the next level.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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Cleaning Service Business Plan Template

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Get the most out of your business plan example

Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

Industry Business Planning Guides

Business Plan Template

How to Write a Business Plan

Simple Business Plan Outline

How to Start a Business With No Money

How to Write a Cleaning Service Business Plan

How to Write a Business Plan for Investors

10 Qualities of a Good Business Plan

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How to Write a Cleaning Company Business Plan + Free Template

Ever dreamed of starting your own cleaning services business?

If yes, you’ve come to the right place. It’s time for you to venture into an exciting world of clean and nicely organized spaces.

However, you need to think about resources and funding for navigating the ins and outs of the cleaning business.

Also, you need to identify if there’s a market opportunity to be successful, how many competitors you’ll face, and what potential clients expect from companies like yours.

Surprisingly, a professional business plan will help you answer all these questions. Here’s our sample Cleaning Company Business Plan to give you enough motivation.

We have created this sample business plan for you to get a good idea about how a comprehensive business plan should look alike and what elements you need to include in your business plan.

But before you start writing a business plan for your new cleaning company, consider a few tips and business planning hacks compiled for you.

Industry Overview

The commercial cleaning services industry stood at an impressive value of $89.7 billion , and its growth shows that it’s not going to slow down.

Especially after the pandemic, the significance of cleaning has grown. The household cleaners or residential cleaning market is projected to be $40.38 billion by 2025.

And if you have a knack for cleaning and organizing spaces, there’s a golden opportunity to build a thriving business.

Before you go, we have some important things that you have to keep in mind.

Things to Consider Before Writing Your Cleaning Business Plan

Choose what you’ll clean.

Decide what kind of spaces you want to clean. You can go for anything from cleaning outdoor areas, hotels, schools, or office space.

This will help you hire employees who are the best at specific jobs. After all, cleaning different spaces requires a different set of skills and precision.

So, having a niche would help you become a specialist at your work and make your customers avail of your service more often.

Decide what additional services you can provide

Sometimes business is all about going that extra mile. Decide what additional services you can provide apart from the primary ones.

This would also largely depend upon your potential clients and the industry sector you are in.

For example, if you clean office spaces, you can specialize in the organizational services that can set you apart from competitors. Also, this will open opportunities for additional revenue.

Know your competitors

Knowing your competitors is crucial. Identify their strengths, weaknesses, and position in the market. It helps you stay ahead of them and have a foresight of what might happen next in the industry.

Hence, maintaining a competitive advantage in this dynamic and rapidly evolving sector is a must.

Adapt to technology

The cleaning industry is a lot about putting technology to maximum use. So, embrace technological advancements, such as online booking systems and machines for better cleaning.

This will ensure that your business remains competitive and aligns with the evolving needs of your customers. And to keep up you’ll have to change too.

How to Write a Cleaning Company Business Plan?

1. write an executive summary.

An executive summary is the first and most significant section of any business plan, usually written in the last when the entire plan is ready.

It provides a high-level overview of your cleaning company business plan, offering a quick understanding of your business. So, keep your executive summary clear, concise, and engaging to grab readers’ attention.

This section includes the business name, concept, core values, objectives, marketing plan, management team, and financial projections.

You may start your executive summary with a compelling introduction to the cleaning business, including what is your idea behind this business and what type of business you are running.

Briefly outline your cleaning services and clarify how your services will be different. Describe your target customers, and don’t forget to explain how your cleaning business satisfies their needs.

Name all the key members of your team and provide a summary of your cleaning company’s financial projections for 3-5 years.

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2. Provide a Company Overview

As the name suggests, the company overview section provides a detailed description of your small business.

It includes the business name, owners, legal structure, location, history, and other such information, providing an in-depth understanding of your company.

You may start this section by providing all the basic information about your cleaning business, such as the name of your company, type of business, legal structure, location, and the reason for choosing that place.

Highlight the owners of your cleaning company, along with their percentage shares and responsibilities. Include vision-mission statements that summarize your business objectives and core principles.

After that, mention your cleaning service business’s history and explain how it came into its recent position. Also, describe your future business goals.

Here is an example of PristineClean’s business goals written using Upmetrics AI-writing assistant :

Next, you may outline some personality and intriguing details like business achievements or recognition, if any.

3. Conduct an Industry and Market Analysis

Starting a cleaning services business requires a strategic roadmap, and the key to developing it lies in a complete industry and market analysis.

This chapter provides valuable insights into your external business environment, including the cleaning industry in which your business operates and its dynamics.

It helps your readers or potential investors to better understand the broader cleaning industry, local market, target customers, emerging market trends, potential challenges, and opportunities.

Here are a few key components your industry and market analysis section must include:

Market Size and Growth Potential

Give a detailed overview of the cleaning industry and determine its market size, growth potential, and target market. Use industry publications, market reports, and statistical data for thorough research.

Also, Identify and describe a few market influencing factors, such as increased hygiene awareness, growing urbanization, eco-friendliness, and changing lifestyles.

Target Market

Specify your target market and define the attributes of your ideal clients. Try to break down the market into segments based on residential or commercial focus, demographics, and specific cleaning service needs.

Learn more about your customers and define the geographic regions you wish to serve. Recognize the local cleaning services demand and identify whether your cleaning business will focus on certain services.

You may also display your cleaning business’s market distribution as follow s:

Competitive Analysis

Explore all the commercial cleaning businesses in the local market and identify key competitors, including direct and indirect competitors.

To know more about the competitive landscape, analyze their strengths & weaknesses and evaluate their market positioning. From that, pinpoint untapped areas in the market and understand the scope of competitive advantage.

Try to explain how you can offer qualitative cleaning services and develop unique selling propositions(USPs) that set your cleaning business apart.

Conduct a SWOT analysis to evaluate internal & external factors and get better insights.

Market trends

Stay updated on emerging market trends and recent industry practices to write this section. Observe current innovations in cleaning technology and eco-friendly practices. Also, explore ways to implement online booking systems, automated scheduling, or smart cleaning equipment.

Regulatory Environment

Highlight regulatory considerations for your cleaning services business. It includes local regulations, business licenses or permits, health & safety compliance, and insurance requirements.

Have a look at the PristineClean’s regulatory environment:

Regulatory environment

In [Westminster] and its adjacent areas, the commercial cleaning industry is bound by several regulations to ensure quality, safety, and environmental responsibility:

• Safety Codes: Adherence to [specific state/city safety codes] is mandatory for all cleaning operations.
• Licensing: Obtaining a [specific janitorial license] is crucial for operating within the city limits.
• Eco-regulations: Guidelines to limit the use of harmful chemicals, ensuring the safety of both clients and the environment.

“[PristineClean Commercial Solutions]” is committed to full compliance with all regulatory requirements, ensuring our clients receive services that are not only superior but also responsible.

4. List Your Service Offerings

This section provides details of your service offerings and elaborates on your service range, description, pricing strategies, and more.

You may start by describing specific cleaning services that you will be going to offer your customers. Also, highlight the overarching benefits and solutions your cleaning service business will serve.

Your cleaning services might be any of the following:

• Commercial cleaning services
• Residential cleaning services
• Window and Glass Cleaning
• Carpet cleaning services
• Furniture and general disinfecting
• Janitorial Services
• Green cleaning services

Effectively communicate your cleaning services to the customers by sharing clear pricing plans and service descriptions with project timelines.

Here, you may refer to the below example to draft your own cleaning business’s service offerings:

Next, mention any additional services or customized cleaning service packages based on specific client needs.

5. Outline a Sales and Marketing Plan

The sales and marketing strategy section involves a list of strategies you will use to attract new customers and retain existing ones.

It will help you streamline your marketing tactics and develop effective marketing campaigns to reach your target audience while keeping track of the projected budget and maximizing return on investment.

Here are some of the sales and marketing strategies for your cleaning services business:

Unique Selling Points (USPs)

Specify the USPs for your business that set you apart from the other cleaning services. Emphasize a few aspects, such as specialty services, environmentally friendly cleaning services, or customizable options.

Pricing strategy

Create a pricing strategy that is affordable and competitive, yet profitable. Consider proposing discounts, promotions, or cleaning service packages to entice new customers.

Refer to the below example written for a commercial cleaning business:

Pricing Strategy for PristineClean Commercial Solutions

Our pricing structure is meticulously crafted, reflecting the quality we offer while remaining competitive:

Base Pricing: Competitive hourly rate per [sq. ft./service] to ensure accessibility for various businesses. Our gross margin objectives are outlined based on the nature and scale of the cleaning projects:

• 70% for specialty cleaning services(carpet, tile, furniture, VCT)
• 60% for small cleaning jobs (less than $10k per year)
• 50% for medium job ($10k – $30k per year)
• 40% for large project work (more than $30k)

Promotions: Seasonal discounts or offers for first-time clients to encourage trial.

Packages: Bundled cleaning solutions tailored for businesses of varying scales, providing savings on combined services.

Professional Branding

Implement a strong online presence through a user-friendly website and spreads a wider reach. Show your project work with virtual tours and 3D imaging to build trust among potential clients.

Social media advertising

Use engaging social media channels to enhance online visibility. Share industry trends, news, and other events on social media to attract potential customers searching for cleaning services.

Partnerships

Always try to build strong relationships with local businesses and real estate agencies. Also, offer special promotions for collaboration. This will expand your reach and generate referrals.

Customer retention strategy

Explain how your commercial cleaning business will build loyalty and retain clients. Try to mention loyalty programs, personalized cleaning services, or various packages.

6. Introduce Your Team

A management team is crucial to demonstrate your business’s ultimate success in the cleaning industry.

This section introduces the business owners and key managers, along with their roles & responsibilities, qualifications, work experience, and compensation plan.

A dynamic and experienced leadership team can be important to weigh authority and help investors to be confident about your cleaning services business’s idea and vision.

You may start by introducing the cleaning business’s owners/founders and key employees, such as the operations manager, marketing director, cleaners, etc. Highlight their education, professional background, and relevant experience in the industry.

Try to include an organizational chart for the management team that depicts the reporting lines and the decision-making flow.

For your reference, you may have a look at the PristineClean’s organizational structure:

Don’t forget to describe your compensation plan in this section. Include salaries, incentives, or benefits for the management team and cleaning staff.

If your team is lacking, consider mentioning the board of advisors for your business. Also, define their roles and experience in handling cleaning services or small businesses.

7. Outline Business Operations

Now, it’s time to highlight an impactful description of daily business operations and activities. This section includes key aspects such as staffing, operational processes, and quality control measures.

Operational excellence can be critical to achieving your business goals and optimal results committed to clients.

So, briefly outline operational planning, emphasize how it directly impacts the quality of services, and pique the reader’s interest. Here are a few key factors that your operations plan section must include:

Convey the staffing needs for your cleaning services business, including the number of cleaning professionals required, experience, and responsibilities. Also, mention the employee perks and training programs you will provide.

Here is an illustration of a staffing requirement with the help of Upmetrics:

Cleaning operations

Summarize the processes and methods you will use to run your cleaning business. It includes the scheduling of appointments, strict cleaning protocols, responsive customer service, communication channels, etc.

Quality control measures

Discuss the regular cleaning service inspections, compliance verifications, and ongoing improvement initiatives through client feedback surveys. This will help you maintain customer service excellence.

Equipment and cleaning supplies

Describe equipment and cleaning supplies to guarantee that all your cleaners have the resources and tools required for high-quality cleaning services. Include inventory, replenishing supplies, latest cleaning techniques, and technology.

8. Prepare Financial Projections

A well-structured and in-depth financial plan is the most crucial and demanding section of any business plan.

In fact, it’s one of the deciding factors for potential investors, banks, or partners to invest or lend money in your cleaning services business.

This section is a detailed blueprint of your company’s financial information and the strategies you will use to reach its long-term goal. It may include all the cash flow & revenue streams, initial startup costs, and earned profits.

This financial forecast is significant in terms of whether you secure funding or not. So, highlight all the below key components in your cleaning business plan:

• Profit and loss statement(Income statement)
• Sales forecast
• Cash flow statement
• Balance sheet
• Break-even analysis
• Tax considerations
• Business ratios

From the above financial statements, you can identify the funding needs and evaluate the funding resources for your cleaning company, including bank loans, SBA-guaranteed loans, investors, or personal savings.

Download Cleaning Company Business Plan Template

Need help writing your business plan from scratch? Here you go; download our free cleaning company business plan pdf to start.

It’s a modern business plan template specifically designed for your cleaning company business. Use the example business plan as a guide for writing your own.

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With Upmetrics, you will receive easy-to-follow steps, 400+ business plan examples, AI support , and a financial forecasting tool to simplify your entire business planning process.

Whether you’re venturing into a new business or expanding an existing one, Upmetrics provides valuable insights and resources you need to create a successful business plan that perfectly aligns with your goals.

So, don’t wait; start planning now!

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Frequently asked questions, what sections are included in the cleaning company business plan.

A professional cleaning company business plan should include the following sections:

• Executive summary
• Company overview
• Industry & market analysis
• Service offerings
• Sales and marketing plan
• Management team
• Business operations plan
• Financial plan

What financial information should I include in the business plan?

You should include below financial information in your business plan:

• Income statement
• Use of funds

How often should I update my cleaning company business plan?

It is advisable to review and update your cleaning company business plan at least once annually or more often to reflect specific changes in the business environment, service offerings, or market trends.

Can a business plan template help me secure funding?

Indeed, a well-prepared business plan helps you secure funding or bring on new business partners. It offers a clear overview of your business model, strategies, target market, and financial projections. So, this will significantly enhance your chances of securing funding.

Can the template be customized to fit various types of cleaning businesses?

Absolutely! A modern business plan template can be easily customized to fit various cleaning businesses, such as commercial cleaning, residential cleaning, or other specialized services. Upmetrics provides customizable templates for your specific business needs and cleaning services.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Sample Cleaning Service Business Plan

Writing a business plan is a crucial step in starting a cleaning service business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring cleaning service business owners, having access to a sample cleaning service business plan can be especially helpful in providing direction and gaining insight into how to draft their own cleaning service business plan.

Download our Ultimate Cleaning Service Business Plan Template

Having a thorough business plan in place is critical for any successful cleaning service venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A cleaning service business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The cleaning service business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your cleaning service business as Growthink’s Ultimate Cleaning Service Business Plan Template , but it can help you write a cleaning service business plan of your own.

Cleaning Service Business Plan Example – PristineClean Experts

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

PristineClean Experts is a professional cleaning service located in Jacksonville, FL, dedicated to providing top-notch cleaning solutions for residential and commercial clients. We are committed to maintaining a high standard of cleanliness and hygiene, with services tailored to meet the diverse needs of our clients, ranging from regular home cleanings to comprehensive commercial maintenance. Our team, equipped with the latest cleaning technology and eco-friendly products, aims to offer an unparalleled cleaning experience, ensuring customer satisfaction and loyalty. Our focus on quality, reliability, and customer service positions us as a leading choice for cleaning services in the Jacksonville area.

Our success is driven by our unwavering commitment to quality and customer satisfaction. We’ve built a strong reputation in the Jacksonville area through our reliable service, attention to detail, and the ability to tailor our offerings to meet the unique needs of each customer. Our team’s expertise and use of advanced cleaning technologies have set us apart in the industry. To date, we’ve achieved significant milestones, including a growing base of loyal residential and commercial clients, and we are continuously expanding our services to cater to the evolving needs of our community.

The cleaning services industry is experiencing robust growth, driven by increasing demand from both residential and commercial sectors. In Jacksonville, FL, this upward trend is reflected in the growing number of households and businesses seeking professional cleaning services to maintain hygiene and appeal. The industry’s expansion is further fueled by heightened health awareness and the need for sanitized environments, particularly in the wake of health crises. PristineClean Experts is well-positioned to capitalize on this demand, offering comprehensive cleaning solutions that cater to the specific needs of our diverse client base.

PristineClean Experts targets a wide range of customers in Jacksonville, FL, focusing primarily on homeowners and apartment dwellers seeking regular and one-off cleaning services. Our tailored approach aims to accommodate the unique cleaning needs of each homeowner, ensuring their spaces are impeccably maintained. Additionally, we serve landlords and small to medium-sized businesses, including office spaces and retail stores, who value professional cleaning to enhance their environment for tenants and clients alike. By addressing the distinct requirements of these customer segments, we ensure high satisfaction and loyalty.

Top Competitors:

CleanMaster Solutions: Offers a range of residential and commercial cleaning services. Sparkle Homes: Specializes in residential cleaning with customizable packages. OfficeClean Express: Focuses on commercial spaces, providing tailored cleaning services.

Competitive Advantages: PristineClean Experts stands out through our commitment to using eco-friendly cleaning products and state-of-the-art equipment, ensuring a thorough and environmentally safe clean. Our highly trained staff and personalized service plans offer a superior cleaning experience, setting us apart from competitors and making us the preferred choice in Jacksonville.

Our marketing plan emphasizes the diversity and quality of our cleaning services, with competitive pricing to match. We offer a range of services from basic home cleaning to specialized commercial maintenance, ensuring a tailored approach to meet the specific needs of our clients. Pricing is structured to provide value while reflecting the high standard of our services. Promotions will be conducted through various channels including social media, local advertising, and word-of-mouth referrals. Special offers and discounts for first-time clients and loyalty programs for regular customers are key strategies to attract and retain our customer base.

Our operations are centered around efficiency and customer satisfaction. Key processes include streamlined booking and scheduling, responsive customer service, rigorous staff training, and stringent quality control measures. We employ reliable scheduling software and maintain excellent communication with clients. Our equipment and inventory are regularly checked to ensure operational readiness. Financial management, marketing efforts, and compliance with safety regulations are also integral parts of our daily operations. Achieving these operational milestones is essential for delivering consistent, high-quality service.

Our management team consists of experienced professionals with diverse backgrounds in business management, customer service, and the cleaning industry. Their collective expertise provides the strategic direction and operational oversight necessary to achieve our business objectives. This strong leadership is instrumental in fostering a culture of excellence, innovation, and customer-centricity within PristineClean Experts.

Welcome to PristineClean Experts, a new Cleaning Service making waves in Jacksonville, FL. We pride ourselves on being a local cleaning service business, filling a much-needed gap in the community. Our mission is to provide unparalleled cleaning services, as we’ve identified a lack of high-quality local cleaning service businesses in the area. Our team is dedicated to ensuring every corner of your space shines, offering a comprehensive suite of cleaning solutions tailored to meet the unique needs of each client.

At PristineClean Experts, our services cater to a wide range of needs including Residential Cleaning, Commercial Cleaning, Janitorial Services, Move-In/Move-Out Cleaning, and Specialized Cleaning Services. We understand the importance of maintaining a clean and healthy environment, whether it’s the comfort of your home or the professionalism of your business space. Our team is equipped with the latest cleaning technology and practices, ensuring efficient and thorough service delivery. We are here to simplify your life, providing hassle-free and reliable cleaning solutions right at your doorstep.

Based in Jacksonville, FL, PristineClean Experts is strategically located to serve customers throughout the city. This prime location allows us to respond quickly to our clients’ needs, ensuring timely and reliable service. We are committed to making a noticeable difference in our community, one clean space at a time.

PristineClean Experts is uniquely qualified to succeed for several reasons. Firstly, our founder brings a wealth of experience from running a successful cleaning service business previously. This experience is invaluable in understanding the intricacies of the industry and ensuring that we stay ahead of the competition. Moreover, we are confident in our ability to offer better cleaning services than our competitors, thanks to our dedicated team, state-of-the-art equipment, and innovative cleaning techniques.

Since our inception on January 3, 2024, as a S Corporation, we have achieved several milestones that we’re incredibly proud of. Our journey began with the creation of a unique logo that represents our brand’s ethos and dedication to cleanliness. We also invested time in developing a memorable company name that resonates with our mission and values. Additionally, we secured a great location that serves as the hub for our operations, enabling us to efficiently manage our services and cater to the needs of our clients in Jacksonville, FL. These accomplishments are just the beginning, and we are excited about the future of PristineClean Experts.

The Cleaning Service industry in the United States is currently experiencing significant growth and is poised for continued expansion in the coming years. According to a market research report, the industry generated approximately $46.3 billion in revenue in 2020. This indicates a substantial market size and highlights the demand for professional cleaning services across the country. Furthermore, the market is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028, reaching a projected value of $74.3 billion. These figures demonstrate the immense potential for growth and profitability within the Cleaning Service industry.

Several trends in the Cleaning Service industry are contributing to its positive outlook, which bodes well for PristineClean Experts. Firstly, there is a growing emphasis on cleanliness and hygiene, particularly in light of the COVID-19 pandemic. Customers are now more conscious of the importance of maintaining cleanliness and sanitization in their homes and workplaces. This increased awareness has led to a surge in demand for professional cleaning services. Secondly, an aging population and busy lifestyles have resulted in a greater need for outsourcing household chores, including cleaning. As more individuals seek convenience and time-saving solutions, the demand for Cleaning Service providers like PristineClean Experts is expected to rise.

Furthermore, technological advancements and the adoption of innovative cleaning methods are shaping the future of the industry. Cleaning companies are increasingly utilizing advanced equipment, environmentally friendly cleaning products, and digital platforms to enhance their efficiency and effectiveness. PristineClean Experts can capitalize on these industry trends by offering state-of-the-art cleaning solutions and leveraging digital marketing strategies to reach a wider customer base. By staying ahead of the curve and providing exceptional service, PristineClean Experts is well-positioned to thrive in the growing Cleaning Service industry in Jacksonville, FL.

Below is a description of our target customers and their core needs.

Target Customers

PristineClean Experts will target a broad spectrum of local residents in Jacksonville, FL, focusing on homeowners looking for regular and one-time cleaning services. This group is expected to form the core of their customer base, seeking to maintain their homes in pristine condition without dedicating personal time to the task. The company will tailor its offerings to meet the specific needs of these homeowners, ranging from basic cleaning to deep cleaning services.

Aside from individual homeowners, PristineClean Experts will also cater to apartment dwellers and landlords who require cleaning services for move-ins and move-outs. This segment recognizes the value of maintaining clean living spaces to attract and retain tenants. By offering flexible and customizable cleaning plans, PristineClean Experts will address the unique demands of apartment cleaning, ensuring spaces are spotless for current and future residents.

Moreover, PristineClean Experts will extend its services to small and medium-sized businesses in Jacksonville, FL. This customer segment comprises office spaces, retail stores, and small clinics that must uphold a high standard of cleanliness to ensure a healthy and appealing environment for employees and clients alike. The company will develop commercial cleaning packages that guarantee thorough cleaning, disinfection, and maintenance of business premises, aligning with the professional image these establishments aim to project.

Customer Needs

PristineClean Experts can fulfill the profound need for high-quality cleaning services among Jacksonville residents who desire a spotless living environment without the time or energy to achieve it themselves. Clients expect thoroughness and attention to detail, ensuring that every corner of their home meets their high standards of cleanliness. This demand highlights the necessity for a service that can consistently deliver exceptional results, tailored to the individual needs of each household.

In addition to the basic expectation of cleanliness, customers also seek reliability and trustworthiness in their cleaning service provider. PristineClean Experts understands the importance of sending only well-vetted, professional cleaners into clients’ homes. Customers can rest assured knowing that their personal spaces are being treated with the utmost respect and care, fostering a relationship based on trust and mutual respect.

Moreover, the modern customer values convenience and flexibility in service arrangements. PristineClean Experts addresses this need by offering easy scheduling options and customizable cleaning plans. By accommodating the busy lifestyles of Jacksonville residents, PristineClean Experts ensures that maintaining a clean and healthy home environment does not add to the stresses of daily life but rather alleviates them.

PristineClean Experts’s competitors include the following companies:

Bonnie’s Maids offers a comprehensive suite of cleaning services tailored for residential properties, including standard house cleaning, deep cleaning, and move-in/move-out services. Their price points are competitive, aiming to offer value through quality services at accessible rates. Revenues for Bonnie’s Maids suggest a strong local market presence, indicative of their ability to retain and satisfy a diverse client base. They operate primarily within the Jacksonville area, focusing on residential customers seeking regular or one-time cleaning services. Key strengths include their established reputation and customer loyalty, while a potential weakness is their limited service offerings beyond residential cleaning.

Evolution DR Cleaning Service specializes in both residential and commercial cleaning solutions, providing a broad spectrum of services ranging from regular housekeeping to specialized cleaning for offices and retail spaces. Their pricing strategy is flexible, offering customized quotes based on the size and specific needs of the job, allowing them to cater to a wide range of budget considerations. Evolution DR Cleaning Service generates significant revenue, reflecting their broad service offerings and ability to serve both households and businesses effectively. They serve the greater Jacksonville area, including some neighboring regions, targeting both homeowners and commercial entities. Their key strengths lie in their versatility and ability to handle diverse cleaning needs. A potential weakness could be the complexity of managing a wide range of services, which might impact service consistency.

Nicki’s House Cleaning focuses on delivering personalized cleaning services to residential clients, emphasizing customer satisfaction and attention to detail. They offer a variety of packages from basic cleaning to premium services, including eco-friendly options, with pricing that varies based on service depth and frequency. This approach allows them to attract different segments of the market, from budget-conscious to premium clients. Nicki’s House Cleaning has a solid revenue stream, supported by a loyal customer base and strong word-of-mouth referrals in Jacksonville and its suburbs. They exclusively serve the residential segment, providing them with a focused market approach but potentially limiting their growth in the commercial sector. Their strengths include high customer satisfaction and personalization of services. However, their focus on only residential services and the absence of commercial offerings could be seen as a weakness in diversifying their customer base.

Competitive Advantages

At PristineClean Experts, we pride ourselves on offering superior cleaning services compared to our competition. Our team is dedicated to providing meticulous attention to detail, ensuring that every nook and cranny of our clients’ spaces are impeccably cleaned. We understand the unique needs of each customer and adapt our services accordingly, which allows us to deliver personalized cleaning solutions that exceed expectations. Additionally, our use of eco-friendly cleaning products not only ensures a thorough clean but also promotes a healthier environment for our clients and their families.

Moreover, our competitive advantage extends beyond just the quality of our cleaning services. We are committed to exceptional customer service, making sure that we are always accessible and responsive to our clients’ needs and feedback. Our flexible scheduling options can accommodate even the busiest of lifestyles, making it convenient for our customers to enjoy a pristine clean without disrupting their daily routines. Furthermore, our team consists of highly trained and trustworthy professionals who are passionate about what they do, which reflects in the quality of their work. With PristineClean Experts, clients can expect a seamless and satisfactory cleaning experience every time.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

PristineClean Experts caters to a wide array of cleaning needs for both residential and commercial clients. Their comprehensive service offerings ensure that every nook and cranny, whether at home or in the office, is meticulously cleaned to perfection. The services they provide are not only varied but are also customized to meet the unique requirements of each client, ensuring satisfaction across the board.

Starting with Residential Cleaning, PristineClean Experts offers a thorough cleaning solution for homes of all sizes. This service includes dusting, vacuuming, mopping, bathroom cleaning, and kitchen cleaning, aiming to create a pristine living environment for homeowners. Prices for their residential cleaning services start at an average of $120 for a small home, scaling up based on the size of the property and specific cleaning requirements.

For businesses looking to maintain a clean and professional atmosphere, Commercial Cleaning services are available. PristineClean Experts understands the importance of a spotless workspace for both employee productivity and customer perception. Their commercial cleaning package includes office cleaning, restroom sanitation, trash removal, and floor care, with prices beginning at $200 for small office spaces. Larger commercial spaces can expect custom quotes based on the area to be cleaned and the services required.

Their Janitorial Services are designed to cater to institutions such as schools, hospitals, and large office buildings that require daily or weekly maintenance. This service focuses on ensuring that these high-traffic areas are consistently clean and sanitized. The starting price for janitorial services is around $250, adjusting for the frequency of cleaning and the scope of work.

Understanding the chaos associated with moving, PristineClean Experts offers Move-In/Move-Out Cleaning services to ease the transition. This comprehensive cleaning ensures that new residents step into a spotless space, and those moving out leave behind a clean slate. Prices for these services begin at $150 for small apartments, with variations depending on the size of the property and the extent of cleaning needed.

Lastly, Specialized Cleaning Services are available for those requiring more than just the standard cleaning procedures. This includes deep cleaning, carpet cleaning, window washing, and pressure washing, among others. These services are tailored to the specific needs of the client, with prices starting at $100 and increasing based on the complexity and requirements of the job.

In summary, PristineClean Experts offers a broad spectrum of cleaning services designed to meet the needs of both residential and commercial clients in Jacksonville, FL. Their commitment to providing impeccable cleaning solutions is reflected in their diverse service offerings and competitive pricing, ensuring that every space they touch is left in pristine condition.

Promotions Plan

PristineClean Experts leverage a dynamic mix of promotional methods to attract customers in Jacksonville, FL, with a primary focus on online marketing. They understand that in today’s digital age, a strong online presence will not just be beneficial but essential for reaching their target audience effectively. Hence, they will engage in a comprehensive online marketing strategy that includes the use of social media platforms, search engine optimization (SEO), and targeted advertising campaigns. Through these channels, PristineClean Experts will showcase their cleaning services, share customer testimonials, and provide valuable cleaning tips to engage with potential customers.

In addition to online marketing, PristineClean Experts will also deploy traditional marketing techniques such as distributing flyers and placing ads in local newspapers. These methods will complement their digital efforts by reaching potential customers who may not be as active online but are equally valuable to their business. Moreover, PristineClean Experts will establish partnerships with local businesses and real estate agents, creating a referral network that will help spread the word about their exceptional cleaning services.

Email marketing will play a crucial role in their promotional strategy. By collecting email addresses through their website and at local events, PristineClean Experts will send out regular newsletters that include special promotions, cleaning tips, and updates about their services. This direct line of communication will keep them at the forefront of their customers’ minds and encourage repeat business.

Understanding the power of word-of-mouth, PristineClean Experts will implement a customer referral program. Satisfied customers who refer new clients will receive discounts on future services, incentivizing them to spread the word about PristineClean Experts. This approach will not only help in acquiring new customers but also in building a loyal customer base.

Lastly, PristineClean Experts will actively seek out opportunities to sponsor local events or participate in community service projects. This will not only increase their visibility within the community but also build their reputation as a business that cares about the well-being of Jacksonville, FL.

By combining these promotional methods, PristineClean Experts will effectively reach and attract customers, establishing themselves as a leading cleaning service in Jacksonville, FL.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of PristineClean Experts, there are several key day-to-day operational processes that we will perform.

• Utilize a reliable scheduling software to manage appointments efficiently.
• Confirm appointments with customers a day ahead to ensure readiness and prevent no-shows.
• Maintain a responsive customer service system, including phone, email, and chat support.
• Collect feedback from customers after service completion to improve quality and customer satisfaction.
• Conduct daily briefings with cleaning teams to discuss the day’s assignments and any special instructions from clients.
• Ensure staff are well-trained in cleaning techniques and customer service skills.
• Regularly check and maintain cleaning equipment to ensure they are in good working condition.
• Keep track of inventory levels for cleaning supplies and reorder as necessary to prevent shortages.
• Implement a quality control checklist for all cleaning jobs to ensure high standards are met consistently.
• Conduct random spot checks on cleaning jobs to ensure compliance with company standards.
• Monitor daily expenses and revenues to manage cash flow effectively.
• Process payments promptly and follow up on any outstanding invoices.
• Regularly update the company website and social media platforms with engaging content and special promotions.
• Encourage satisfied customers to leave positive reviews online to enhance the company’s reputation.
• Ensure compliance with local, state, and federal regulations regarding cleaning services and employment.
• Conduct regular safety training sessions for staff to prevent accidents and injuries.

PristineClean Experts expects to complete the following milestones in the coming months in order to ensure its success:

• Secure Necessary Licenses and Insurance: Obtain all required business licenses and insurance policies to operate legally and safely in Jacksonville, FL. This step will mitigate legal risks and protect the company and its customers.
• Establish an Effective Branding and Online Presence: Develop a strong brand identity, including a company logo, website, and social media profiles. This milestone is crucial for attracting customers and establishing trust in the market.
• Hire and Train Cleaning Staff: Recruit, hire, and extensively train cleaning staff to ensure high-quality service. This includes training on cleaning techniques, customer service, and safety protocols, which is fundamental to building a reliable and professional team.
• Launch Our Cleaning Service Business: Officially start offering cleaning services to residential and commercial clients in Jacksonville, FL. This involves marketing the launch to generate initial customers and feedback.
• Secure Key Contracts with Commercial Clients: Obtain contracts with commercial entities such as offices, retail stores, and apartment complexes. This will provide a steady income stream and help in achieving financial stability.
• Implement a Customer Feedback and Quality Control System: Establish mechanisms for collecting customer feedback and conducting regular quality checks. This system will ensure continuous improvement and high customer satisfaction, which is critical for repeat business and referrals.
• Reach $15,000/Month in Revenue: Achieve the financial goal of generating $15,000 in monthly revenue. This milestone will indicate market acceptance and the potential for sustainable growth and profitability.
• Expand Services or Service Area: Depending on market demand and operational capacity, consider expanding the range of services offered or extending the service area beyond Jacksonville, FL. This growth strategy should be based on solid customer demand and the ability to maintain quality standards.

These milestones are designed to build a strong foundation for PristineClean Experts, mitigate risks associated with starting a new business, and guide the company towards achieving success in the competitive cleaning service industry.

SavorFest Caterers management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Ava Thompson, President

Ava Thompson, President, brings a wealth of experience to PristineClean Experts, having previously led a successful cleaning service business. Her entrepreneurial journey is marked by her ability to identify market needs and respond with innovative solutions that drive customer satisfaction and loyalty. Ava’s leadership style is characterized by a hands-on approach, fostering a culture of excellence and accountability within her teams. Her proven track record in business management and strategic planning makes her uniquely qualified to guide PristineClean Experts towards achieving its vision of becoming the leading provider in the cleaning services industry.

To reach our growth goals, PristineClean Experts requires significant funding. This investment will be directed towards expanding our service offerings, marketing efforts to increase brand visibility, and enhancing operational efficiencies. By securing the necessary funding, we are poised to capitalize on market opportunities, drive revenue growth, and establish PristineClean Experts as a market leader in the cleaning services industry in Jacksonville, FL.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Cleaning Service Business Plan Example PDF

Download our Cleaning Service Business Plan PDF here. This is a free cleaning service business plan example to help you get started on your own cleaning service plan.  

How to Finish Your Cleaning Service Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your cleaning service business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How To Write a Cleaning Services Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cleaning services businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cleaning services business owner should include in their business plan.

Download the Ultimate Cleaning Business Plan Template

What is a Cleaning Services Business Plan?

A cleaning services business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cleaning Services Business Plan?

A cleaning services business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Cleaning Services Business Plan

The following are the key components of a successful cleaning services business plan:

Executive Summary

The executive summary of a cleaning services business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your cleaning services company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cleaning services business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cleaning services firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a cleaning services business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the cleaning services industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a cleaning services business may include:

• Small businesses
• Commercial businesses
• Industrial businesses

List the needs and wants of each customer segment, as they relate to your cleaning services. For example, a small business owner may need their office cleaned on a regular basis, but may not have the time or resources to do it themselves. Conversely, a homeowner may want their home cleaned but may not be willing to pay for professional services.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cleaning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cleaning services business via word-of-mouth.

Operations Plan

This part of your cleaning services business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cleaning services business include reaching $X in sales. Other examples include expanding to a new city or adding additional services.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cleaning services industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cleaning Services Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cleaning Services Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cleaning services business.

Sample Cash Flow Statement for a Startup Cleaning Services Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cleaning services company. It not only outlines your business vision, but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what should be included in a cleaning services business plan, it’s time to get started on writing your own. The template we’ve provided can help you get started, but don’t forget to personalize it to reflect your unique company and its goals.   

Finish Your Cleaning Business Plan in 1 Day!

Wish there was a faster, easier way to finish your Cleaning business plan?

With our Ultimate Cleaning Business Plan Template you can finish your plan in just 8 hours or less!

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Cleaning Business Plan Template (+Free PDF Download)

Read Time 8 minutes

Author Joanne Bratton

Published March 29, 2024

Download the Guide

Table of Contents

Executive summary: Setting the foundation

Industry analysis: understanding the market landscape, marketing plan: promoting your cleaning services, financial plan: estimating costs and projections, operations plan: running a thriving cleaning company, set up your commercial cleaning business for success.

A commercial cleaning business plan can kickstart a new endeavor or clear the way for growth for an existing enterprise.

Crafting a comprehensive commercial cleaning business plan is pivotal to starting a new venture or fostering significant growth in an existing service. A well-structured business plan becomes a cornerstone for:

Making informed decisions

Setting objectives

Navigating the competitive commercial cleaning market

A cleaning company business plan isn’t a one-and-done task. You should regularly review and revise your business plan to evolve as your company grows to reflect your current vision, market, and financial targets.

This template provides a sample to help create a business plan.

An executive summary is an overview of your entire business plan.

While the executive summary is the first section of a business plan, most business owners find it makes sense to write it last. The executive summary often is one to two pages, but you should keep it as short as possible.

Essential components of an executive summary include:

Mission statement: Defines your company's mission, vision, and core values.

Company overview: Write a company description of services, locations, and number of cleaning staff. Include a short history of how the business started, names of owners, and business growth milestones.

Market synopsis: Provide an overview of your market, mentioning your commercial cleaning business's size and competitive advantages.

Financial elements: Summarize your business financials, including sales, profits, and projections for one to two years.

Future objectives: Outline your company’s plans for growth, such as offering new services, adding verticals, or expanding your service area.

Your executive summary must be clear and concise. If you’re seeking funding for your small business, the executive summary should demonstrate your cleaning company’s value to potential investors.

An industry analysis identifies the potential market for your commercial cleaning or janitorial services. This involves defining and comprehending key elements such as:

Target customers

Competition

Cleaning industry trends 

Customer’s changing demands

Customer analysis

Commercial cleaning companies perform a customer analysis to understand and meet customer needs. This research-based process identifies your potential client base's demographics, values, and behaviors.

To perform a customer analysis:

Gather information about your target market through your existing customer data, industry research, online tools such as Google Analytics, and social media surveys.

Segment your customers based on similar demographics, traits, preferences, and pain points.

Create customer personas, or fictional profiles, of your target customers and their specific needs.

Leverage your customer analysis to inform business services, products, and prices.

Customer relationship management (CRM) software assists market analysis by providing invaluable information about your customers and their buying journeys.

→ Aspire commercial cleaning business software helps businesses connect the dots with real-time customer data, feedback, and analysis. 

CRM data empowers companies to retain existing customers and expand their customer base by cultivating strong relationships with prospects and customers through:

Efficient communication

Personalized offers

Proactive support to address potential issues before they escalate

Competitor analysis

A competitive analysis identifies the competitors in your market. It helps you understand market demand and gives your business a competitive edge.

For instance, if you plan to specialize in carpet cleaning or window cleaning, you’ll want to know if competitors offer these services and what they charge.

Steps to perform a competitor analysis include:

Identify and gather information about your competitors.

Evaluate competitors’ services, service areas, prices, promotions, reputation, sales tactics, marketing strategies, target audience, and online presence.

Analyze the strengths and weaknesses of your business.

Develop sales, marketing, and pricing strategies to gain a competitive advantage.

Once you know your customers and competitors, these assessments will help you develop effective marketing campaigns.

While a service business plan template provides a guideline for developing a marketing plan , it’s crucial to identify your company’s marketing goals and include methods to measure outcomes.

An effective marketing plan includes the following components:

Market research: Know your audience, their preferences, and their preferred online channels.

Marketing objectives: What do you want to accomplish? Increase cleaning contracts? Generate leads? The more specific your objectives, the better.

Marketing strategies: The marketing channels you use depend on your target audience. The most effective marketing campaigns use an omnichannel approach to share a consistent message online and offline.

Pricing strategy : A cleaning service pricing strategy should cover costs and include an appropriate profit margin. Your target market preferences and competitor pricing should also be factored into your pricing strategy.

Marketing budget: Determine the percentage of revenue for your marketing budget. Focus on the channels that deliver the best return on investment (ROI). You can adjust your budget depending on objectives, channels, and results.

Key performance indicators (KPIs): Measure marketing effectiveness with KPIs. These could include conversion rate, customer acquisition cost, cost per lead, customer lifetime value, and overall ROI. Track KPIs to make better marketing decisions and improve your ROI.

Review your marketing plan annually. Some businesses review their marketing strategy and budget quarterly to adjust as needed.

A solid financial plan ensures your commercial cleaning business doesn’t just stay afloat but thrives.

To get funding for business operations, you’ll need a realistic estimate of: 

Initial startup costs

Ongoing operational expenses

Financial projections 

A comprehensive, realistic financial plan shows potential partners and investors the value of your company and outlines business growth.

→ Include graphs and visuals in your financial plan to break down the numbers and easily communicate business information.

If you struggle with financial planning or creating budgets and forecasts, consider hiring a professional financial advisor.

The right business management software makes collecting accurate data in your initial months much easier to ensure your initial estimate and projections are sound. 

→ The earlier you can adjust operations and pricing to maintain profitability, the quicker you can set and achieve new goals.

The following sections provide more detail about key areas of a financial plan.

Calculating initial startup costs

Initial startup costs cover one-time expenses for a new cleaning or janitorial business.

While startup expenses vary based on several factors, the average cleaning service spends $3,500 on startup costs .

Startup costs may include:

Legal fees: If you seek the advice of legal professionals, you’ll need to budget for legal expenses.

Business licenses and permits: Check on local regulations because you may need to register in additional states if your business performs work or hires employees from another state.

Cleaning equipment: Equipment such as floor buffers, vacuums, brooms, mops, cleaning supplies , cleaning products, and other specialty equipment.

Office space and equipment: Property purchase or rental deposit for an office space and technology costs.

Company vehicles: Depending on the size of your company, you may use a fleet of branded company vehicles.

Operational software : Instead of implementing siloed solutions for different aspects of your business, look at comprehensive software capable of scaling with you as you build. 

You’ll also want to consider additional marketing and advertising dollars to spread the word about your business.

A clear understanding of operational expenses ensures you correctly price cleaning jobs and target realistic revenue goals.

Recurring expenses are costs you pay regularly to keep your business running. Ongoing expenditures include:

Employee payroll and benefits

Mortgage or rental payments

Office utilities

Business insurance

Vehicle insurance

Cleaning products and supplies

Equipment maintenance

Technology subscriptions

Some expenses may be fixed, such as the mortgage payment, while others may be variable, such as the cost of cleaning products. 

Follow a budget, use best-practice accounting procedures, and track expenses to make needed financial adjustments.

Aspire’s comprehensive business management software collects financials above the gross margin line and pushes them in a one-way data sync to your accounting platform so you have clean, accurate data to inform your business plan updates. 

Financial projections and realism

Financial projections predict business revenue over a certain period. Data-backed financial plans drive better business decisions and help you plan for the future.

A startup cleaning business uses projected financial statements to determine future revenue and expenses. Industry and market analysis data can provide a starting point. In the case of an established cleaning business, use your historical data to project a percentage of financial growth.

To create a financial projection, you’ll need the following financial statements:

Income statement: An income statement, or profit and loss statement (P&L), shows your income and expenses. Your income statement should cover one year.

Cash flow statement: This statement projects all incoming and outgoing expenses for one year. A break-even analysis shows you how much revenue you need to break even with your expenses.

Balance sheet: This document lists business assets and liabilities and shows a summary of a business at present. 

In financial projections, accuracy is key. You don’t want to inflate your numbers, fail to reach your goals, or underestimate and miss out on growth opportunities.

As your business continues to operate, it’s important to use the right software to capture accurate financial data to achieve financial objectives and increase the accuracy of future projections. 

Aspire commercial cleaning business software integrates purchasing, invoicing, accounting, and payroll for full financial visibility. Robust reporting allows you to drill into sales, financials, job costs, and KPIs.

With real-time data , you gain deeper insight into business performance and can develop more effective business growth strategies.

A business operations plan outlines how your company will deliver high-quality service and achieve operational goals.

As you create an operations plan, involve your management team for ideas and input. After all, your managers are the ones who provide on-the-job oversight and remain accountable for operational goals.

An operations plan includes these elements:

Determine operational goals: Set business and departmental  goals. For instance, you could set a goal to increase annual revenue by 20% or a sales goal of 10 new cleaning contracts monthly.

Create roles and job descriptions: Clearly define the roles and responsibilities of each position. This ensures accountability and the ability to measure performance.

Plan the how-tos: Detail business processes and workflows in every department so your team delivers consistent, efficient results. This includes investing in commercial cleaning business software to centralize data and streamline operations.

Track performance: Set KPIs to measure short-term goals and identify areas for improvement. Operational KPIs measure the performance of your operations, such as average contract amount, contract renewal conversion rate, closing percentage, and gross profit percentage by department. 

Aspire provides user-based dashboards so every role can see the KPIs relevant to their short- and long-term goals. Having accurate, real-time information fuels responsive management, building ongoing growth momentum.

Commercial cleaning business owners who optimize operations experience the greatest profitability and growth. Aspire commercial cleaning business software provides seamless workflows in every area of business, including:

Crew management

Job costing

Equipment and supply management

Streamlined processes reduce waste, increase efficiency, and improve performance in your operations.

Creating a thorough commercial cleaning business plan sets the stage for business growth. But successful results rely on how well you execute your plan.

Aspire commercial cleaning business software provides industry-specific management tools to empower business owners to take control of operations. From simplified scheduling to accepting customer credit card payments online, Aspire’s advanced features give cleaning contractors full visibility into business operations and finances.

To get your business plan off the ground, implement the right tools to improve business and boost year-over-year growth.

Ready to see what Aspire can do for you? Request a demo to see Aspire features in action.

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BUSINESS STRATEGIES

How to create a cleaning business plan

• Jeremy Greenbaum

A business plan for your cleaning business is a structured and detailed document that outlines the goals, strategies and operational details of a venture focused on providing cleaning services to residential, commercial or industrial clients. This comprehensive plan serves as a roadmap for individuals starting a business in the cleaning industry, providing a clear outline of the company's objectives, target market, marketing strategies, service offerings, financial projections and growth plans.

This strategic blueprint assists you in pinpointing the unique features of your cleaning services and gaining a solid grasp of the competitive landscape. Learn how to create an effective business plan when starting a cleaning business by following the steps below. Also make sure to check out these service business examples to help you get started:

Not sure what type of cleaning business to start? Our guides to starting a pressure washing business, or starting a pool cleaning business are great for inspiration.

Creating a thorough cleaning business plan is essential for the success of your cleaning business ideas . It serves as a guide for your business, helps in attracting investors and funding, and informs your decision-making process. Here are the six main parts of a cleaning business plan:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary of a cleaning business plan provides a concise overview of the entire plan. It highlights the key components of the plan, including the business's objectives, target market, competitive advantage and financial projections. The purpose of the executive summary is to give readers a snapshot of the business plan's main points without delving into every detail. It serves as a tool to captivate the reader's interest and provide a quick understanding of the business's potential.

Example of an executive summary for a cleaning company: “SparkleClean Services is a professional cleaning company committed to delivering exceptional cleaning solutions to residential and commercial clients in the local area. Our mission is to create clean and comfortable environments that enhance the quality of life for our customers. With a team of trained professionals, eco-friendly cleaning products and a dedication to excellence, we are poised to become a trusted name in the cleaning industry.”

02. Business and domain names

Choosing a suitable business name and domain name is crucial for a cleaning business. A compelling name helps create a strong brand identity and builds trust with clients. Utilizing a business name generator (or specifically a small business name generator ) can inspire creative ideas. Note that your domain name should mirror your company name and be easily memorable. Before finalizing your name, ensure the domain is available and aligns with your brand image.

Learn more about registering your business , which you’ll want to do once you’ve landed on a business name and a legal structure.

03. Market analysis and research

Market analysis and research are essential in understanding the cleaning industry's competitive landscape. Research should delve into market trends, customer preferences and competitors' strengths and weaknesses. This analysis aids in forming a targeted cleaning marketing strategy and identifying opportunities for differentiation. By understanding the market dynamics, the business can tailor its services and approach to effectively meet customer needs.

04. Operations plan

An operations plan outlines the operational aspects of the cleaning business. It includes details about location, premises, equipment and staffing needs. Determining the optimal location based on target clientele, securing suitable premises, acquiring necessary cleaning equipment and establishing a staffing plan are crucial components. This plan ensures efficient day-to-day operations and the ability to deliver consistent and high-quality services.

05. Marketing and advertising plan

The marketing and advertising plan outlines strategies for promoting the cleaning business. This includes defining the target audience, determining pricing structures and selecting effective advertising channels. For a cleaning business, local advertising, word-of-mouth referrals and digital marketing techniques can be effective. Leveraging social media, creating informative content and offering promotional deals can help attract and retain customers.

Need some help making a cleaning logo ? Check out these cleaning logo ideas and Wix’s free logo maker .

06. Financial plan

The financial plan is a critical section that details the business's financial projections, funding sources and timeline for profitability. It includes startup costs, revenue projections, anticipated expenses and potential profits. This section outlines how the business will be funded initially and sets a time frame for achieving profitability. It serves as a roadmap to ensure the financial health and sustainability of the cleaning business.

Thinking of starting another type of business? Check out some of these creative service business ideas  for inspiration.

Cleaning business plan example: FreshStart cleaning services

Below is an example of a business plan template for a fictional cleaning business named FreshStart. Feel free to use this template as a guide and tailor it to your business.

FreshStart Cleaning Services aims to provide top-quality residential and commercial cleaning solutions to clients in the local area. Our commitment to delivering exceptional results, using eco-friendly products and ensuring customer satisfaction sets us apart in the industry. With a dedicated team and a focus on exceeding expectations, we are poised to establish FreshStart as a trusted cleaning service provider.

02. Company and domain names

Company Name: FreshStart Cleaning Services

Domain Name: www.freshstartcleaning.com

The name "FreshStart Cleaning Services" reflects our commitment to revitalizing spaces and creating clean environments. The corresponding domain name, www.freshstartcleaning.com, aligns with our brand identity and provides a user-friendly online platform for clients to learn about our services and make inquiries.

Our market research highlights the increasing demand for professional cleaning services due to busy lifestyles and a heightened focus on cleanliness. We identified key competitors and analyzed their offerings, pricing strategies and customer reviews. This research guides our efforts to provide unique services that cater to specific client needs and preferences.

Location: strategically situated in a central location to access target areas efficiently

Premises: acquiring a small office space for administrative purposes

Equipment: investing in state-of-the-art cleaning equipment and eco-friendly products

Staffing: hiring trained cleaning professionals and conducting regular training for skill enhancement

Our marketing plan includes:

Local advertising: distributing flyers, posters and business cards in target neighborhoods

Digital presence: creating a user-friendly website with service descriptions, customer testimonials and a simple contact form

Social media: regularly posting cleaning tips, before-and-after photos and client testimonials to engage and attract clients

Referral program: encouraging satisfied customers to refer friends and family with incentives

Startup costs and funding

Equipment purchase: $5,000

Office setup: $2,000

Marketing materials: $1,500

Initial marketing: $2,000

Operational expenses (1st quarter): $8,000

Total startup costs: $18,500

Funding sources

Personal savings: $8,500

Small business loan: $10,000

Total funding: $18,500

Revenue projections

Year 1: $100,000

Year 2: $150,000

Year 3: $200,000

Equipment maintenance: $1,000 per year

Staff salaries: $60,000 per year

Marketing and advertising: $5,000 per year

Operational expenses: $20,000 per year

Profit and loss projection

Year 1 net profit: variable based on revenue and expenses

Time frame for profitability

FreshStart Cleaning Services anticipates achieving profitability within the first year of operation by effectively implementing marketing strategies, delivering exceptional services and building a loyal customer base.

Benefits of creating a cleaning business plan

When starting a cleaning business, creating a comprehensive and clear business plan is important for several key reasons:

Strategic guidance: A well-crafted business plan offers a strategic direction for the cleaning business. It defines the short-term and long-term goals, helping the business owner maintain a focused and organized approach to achieving these objectives.

Investor confidence: Investors and lenders often require a detailed business plan before investing or providing loans to a new venture. A comprehensive plan demonstrates the entrepreneur's commitment, professionalism and clear vision, thereby increasing the likelihood of raising money for the business .

Operational clarity: The plan outlines the day-to-day operations of the cleaning business, covering service offerings, scheduling, pricing, staffing and quality control measures. This clarity ensures smooth operations and consistency in service delivery.

Financial projections: A critical component of the business plan is the financial section, which provides projections for revenue, expenses, cash flow and potential profitability. These projections guide financial decisions, budgeting and resource allocation.

Risk management: A comprehensive business plan assesses potential risks in the cleaning industry and outlines strategies to mitigate them. This proactive approach helps the business anticipate challenges and formulate contingency plans to address them effectively.

Business growth and expansion: The plan outlines a roadmap for growth and expansion, including strategies for increasing service offerings, entering new markets and scaling operations. This forward-looking approach ensures the business remains adaptable and prepared for expansion opportunities.

Business website: A clear and comprehensive business plan also often includes plans for a business website. As you’re building your website with a website builder like Wix, your business plan can inform how you use your website for marketing, showcasing your services, receiving inquiries and building a professional brand image.

More business types to consider

Still trying to decide on the best type of business to pursue? Check out the below guides.

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How to write a business plan for cleaning services

Table of Contents

A cover page

Executive summary, business overview, market and competitor analysis, business strategy, financial plan, capture and manage key business data with a simple app.

If you’re starting a cleaning business, you’ll need to create a plan that tells anyone who reads it anything they need to know about the company. This guide will show you how to write a business plan for your cleaning services. 

You’ll need to include the following elements in your cleaning company’s business plan:

• List of cleaning services

The cover page of your business plan serves as a reference point for investors , future new employees, and so on. It essentially serves as a cover letter for your business and is especially important if you need to apply for g r ants or loans.

Since your cover page is the first thing viewers will see, it’s crucial that it looks professional and includes key information, such as:

• Business name
• Contact information
• Business address (if any)
• Your role in the cleaning business

Next, you need to write an executive summary, a brief summary of your entire cleaning business plan. Here, you’ll explain your business’ main concepts, including your strengths and goals. 

Your executive summary should include things like:

• Company history
• Mission statement
• Business goals and objectives
• Competitive advantage (your keys to success)

Even though your executive summary comes at the beginning of the business plan, a tip is to write it after you’ve finished all the other sections to make sure you don’t miss any key points.

Your business overview allows anyone who reads your business plan to quickly understand how you operate. This is the part where you share all important information about your cleaning business, including:

• Company summary: Here, you share information about your mission, target market , unique selling point , and anything else that sets your cleaning business apart from others. 
• Company ownership: You need to include information about how your company is set up. Will you work as a sole trader or set up a limited company or partnership? Learn more about the difference here .
• Startup costs: This is where you share details about any startup costs you might incur while setting up your cleaning business. Common costs for cleaning startups include uniforms, cleaning chemicals and equipment, office supplies, business software, mileage costs, and marketing expenses.
• List of assets: List any assets that bring value to your business, both short term and long term. Your assets play a huge role in determining your business’ likely success. The more assets you have, the fewer overhead costs you’ll have, meaning you’ll have more revenue going towards your profits.
• Cleaning services: You’ll want to include an extra section that details what cleaning services you plan to offer. Explain which services you can afford to start out with based on your likely startup costs, and include a plan for how you’ll eventually expand your service offering (if you want to do so).

Once you’ve given a clear view of your cleaning business, it’s time to look closer at how your cleaning business will fit into the market.

Market and competitor research will give you information on what the current market looks like, including what competitors already offer and what people might look for. This information will help you decide what cleaning services your business should offer. 

Conducting market analysis also helps you build a profile for your target customers, including their needs, occupation, budget, online activity, age, interests, and so on. This customer profile will help you tailor your marketing strategies to capture your ideal client’s attention and interest.

It’s best to conduct your market and competitor analysis before you even begin writing a business plan for your cleaning startup. The reason is that you might need to adapt your plan depending on the information your research uncovers. 

This is where you share details about how you plan to make your cleaning business a success. All of the previous sections of your cleaning business plan have had a hand in helping you develop your business strategy. Here you need to include:

• Pricing strategy: how will you package your cleaning services, and how much will you charge for them?
• Marketing strategy: how will you spread the word about your new cleaning service and attract new customers to your business?
• Logistics plan: how will you get to your different appointments? Can you manage with public transport or do you need a car for transport?
• Goals and objectives: what do you want to achieve in the first few months or years, and how do you plan to get there?

You’ll also need to share details about your finances, which we’ll explain in the next section.

The final section is perhaps the most important part of a cleaning company business plan as it contains details about the financial aspects of your business. Your financial plan is where you detail your growth strategy, meaning how you will grow your business into a profitable cleaning brand. The financial plan is also key for attracting investors to your business since it describes why it’s a viable investment opportunity. 

Take a look at a few things your financial plan includes:

• Sales forecast: how many sales are you likely to make within a specific time frame?
• Startup funding: if you’re starting a cleaning business , will you need financial backing to get it off the ground?
• Expense budget: how much money will you need to pay for supplies, equipment, and other costs relating to your cleaning services?
• Break-even analysis: when do you expect your business to break even, meaning when your expenses match your sales or service volume?
• Projected cash flow: how much money are you likely to bring in and spend in a specific time frame?

Since this section can be complicated, it’s a good idea to hire a bookkeeper or accountant to help you with it. 

Once your cleaning business gets going, you need a reliable and efficient system to keep on top of your financial transactions. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here .

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Written by Lilian • 19 February 2023 • Cleaning Business Advertising & Marketing , Cleaning Business Tips , Starting a House Cleaning Business

How to Write & Create a Cleaning Service Business Plan: A Step-by-Step Guide

Starting a cleaning service business can be an excellent opportunity for entrepreneurs, but it requires careful planning and preparation. In this step-by-step guide, we will provide you with all the information you need to create a successful cleaning service business plan.

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Executive Summary

The executive summary is the first section of your business plan, and it should provide a brief overview of your business. It should include your business’s name, mission statement, products or services, and target market. It should also highlight your business’s unique selling proposition.

Company Overview

The company overview section provides more detailed information about your business, including its history, structure, and legal status. It should also include information about your management team, employees, and location.

Market Analysis

The market analysis section of your business plan should provide an in-depth analysis of your industry, target market, and competition. This section should include information about the demand for cleaning services, your competition’s strengths and weaknesses, and your target market’s needs and preferences.

Services and Pricing

The services and pricing section of your business plan should provide an overview of the cleaning services you offer and the pricing for each service. It should also include information about your suppliers, equipment, and any additional costs associated with your services.

Marketing and Sales Strategy

The marketing and sales strategy section of your business plan should provide a detailed plan for promoting your cleaning service business and attracting clients. This section should include information about your target market, marketing channels, and promotional campaigns.

Operational Plan

The operational plan section of your business plan should provide information about your day-to-day operations, including the processes and procedures you will use to provide your cleaning services. It should also include information about your staffing, equipment, and location.

Financial Plan

The financial plan section of your business plan should provide a detailed projection of your business’s financial performance. This section should include financial statements, such as balance sheets, income statements, and cash flow statements. It should also include information about your start-up costs, revenue streams, and projected profits.

In conclusion, I hope this comprehensive guide on creating a cleaning business plan will help you successfully start and run your business. With a well-thought-out plan, you can attract clients, stay profitable, and achieve your business goals. Remember to be realistic in your financial projections, stay focused on your target audience, and adapt to changes in the market. Good luck on your entrepreneurial journey!

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How To Start a Maid Service Business

If you’re looking to launch a business that has low start-up costs, the potential to expand, and will always be sought-after, then starting a maid service business may be right for you. Families, Airbnbs, and businesses all require maid services, and demand only increases with everyone’s ever-growing busy schedules. If you enjoy cleaning and organization and are okay with getting dirty sometimes, this may be a good fit for you.

Read on to learn how to start a maid service business and what is needed to make this a successful venture. Hint: It won’t involve a French Maid Costume!

Scope of Services

Below are some of the different kinds of maid services you can offer:

• Basic House Cleaning : This is the most basic maid service you can offer with chores like sweeping, mopping, dusting, vacuuming, etc.
• Spring Cleaning : This detailed service will deep clean and is typically done anywhere from 1-4 times a year. It includes all the essential maid services, but with cleaning ceiling fan blades, maybe shampooing carpets or washing windows.
• Green Cleaning : This maid service uses environmentally friendly cleaning products and practices.
• Housekeeping for AirBnbs : This service involves cleaning space after an AirBnB stays to prepare it for the next stay. Typically you may only have a few hours to get the work done; it should mostly be essential work like cleaning surfaces, cleaning the bathroom and kitchen, and changing linens, but other things may be involved, such as restocking supplies or laundry services, which brings us to the following type of maid service.
• Laundry Services : This can involve washing, drying, folding, and sometimes, ironing or pressing.

Decide which maid services you want to offer, considering the supplies needed for each task.

It’s essential to take a look at what skills and experience you have when it comes to choosing what path to take. 

Make a list of your strengths and weaknesses. It’s vital to acknowledge your strengths and use them to the best of your ability and to look at your weaknesses and see how you can bring them up to speed.

If you lack experience, you may volunteer some maid service to family or friends in exchange for honest feedback or register on the TaskRabbit site for freelance workers and offer your maid services.

Be Legal and Insured

If you’re going to start a maid service business, one of the crucial things you need is to get insurance and any necessary licenses. This is important for protecting your customer’s property and safeguarding yourself against liability issues. The licensing requirements will vary depending on where you live, so it’s best to start by checking with your local municipality to find out what you need to do.

Create a Business Plan

When starting a maid service business, it’s essential to have a business plan in place to ensure your business is well- thought out and have goals in mind.

Outline all the details like how many customers you want, how much you’ll charge, how you’ll market, what supplies and equipment are needed, and what earnings potential you have. In addition, this article offers a free step-by-step guide to creating your business plan.

Calculate Start Up Costs and Supplies

Now that we have a business plan, let’s figure out what will be needed for the start-up: costs, supplies, and equipment. 

Make a list of supplies and equipment needed to start your mad service business. Then, price these times. When figuring out your start-up costs, it’s essential to consider not only the costs of equipment, supplies, marketing, and business materials like business cards or flyers but take into account that if you say had quick your full-time job, you will need to keep in mind your everyday living expenses like rent, car payments, etc. so you don’t cut yourself short.

Market your Maid Service

While excellent skills and the right cleaning supplies are good, a successful maid service business requires marketing skills . Therefore, you must invest time, energy, and resources into marketing.

Start by contacting people you know; family, friends, neighbors, and colleagues. Print fliers to distribute locally at houses in residential areas, AirBnB property management offices, and hotels or senior living facilities.

Let’s not forget the world of online marketing, starting with creating an accessible business listing on Google or Yelp. You can also create listings on websites people use to find maid services, like – Angi, Thumbtack, and TaskRabbit. Of course, you’ll also want a social media presence on Facebook, Instagram, and others. A website is also excellent for providing info about your business and showcasing your services and contact information.

Find the Right Software

Now let’s talk about office administration. First, you’ll need some help with the backend of things. Client information, scheduling, and other important things can easily slip through the cracks unless you have a little help behind the scenes. Starting a new business can be scary, and you may need help to afford to hire an administrative assistant. Still, now that there is hope, you can have a great software program that does the work of an office administrator without the added costs of vacation, salary, and bonuses. 

Programs like ServiceWorks offer many helpful business tools like route optimization, scheduling, keeping track of client info, invoicing, payroll, and much more. This program can even help with customer satisfaction by sending satisfaction surveys to clients after a job. Now that you’re ready to start a maid service business, we hope you will consider ServiceWorks for your administrative needs. There is a 14-day risk-free trial . Yes, you read that right, 14 days, risk-free. So please pop on over to ServiceWorks and check it out today.

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Maid Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Service Industry » Housekeeping & Maid Service

Are you about starting a maid service business? If YES, here is a complete sample maid service business plan template & feasibility study you can use for FREE .

Okay, so we have considered all the requirements for starting a maid service business . We also took it further by analyzing and drafting a sample maid service marketing plan template backed up by actionable guerrilla marketing ideas for maid service companies. So let’s proceed to the business planning section.

Starting a maid services agency business is one sure way an aspiring entrepreneur who has the required skills and qualifications can earn cool cash in the united states of America.

The truth is that a maid agency business is one of the businesses that an entrepreneur can successfully start small and with a functional home office without breaking the bank for cash. At the same time, established entrepreneurs can also leverage on the high demand for maids to set up their own well-organized maid services in strategic locations within residential and business districts in the United States of America.

It is important to note that no matter the type of business you choose to start, before launching the business, you should ensure that you carry out your due diligence as it relates to market research, economic and cost analysis and of course feasibility studies.

If you get things right before launching your maid service business, it will not take you long before you breakeven and start smiling to the bank. Business plan is yet another very important business document that you should not take for granted while launching your maid service business.

Below is a sample maid service business plan template that will guide you towards writing your own and ultimately launching your own business.

A Sample Maid Service Business Plan Template

1. industry overview.

A maid, or housemaid or maidservant, is a female domestic worker who cleans and performs various other tasks in and around the house. Usually, maids were servants in large households and who reported directly to the lady of the house.

The Maids, Nannies and Gardeners industry is made up of private households that employ workers for activities primarily related to operating a household. Chefs, maids, nannies, butlers and outside workers, such as gardeners, caretakers and other maintenance workers are also part of the industry.

If you are close observer of the Maids, Nannies and Gardeners industry, you will agree that the industry has performed pretty well in recent time, even in the face of a few challenges during the beginning of the millennium.

The first half of the period was especially difficult as poor economic conditions forced households to reduce demand for professional nannies and maids. Going forward, with unemployment rates forecast to continue falling while disposable income levels continue to rise, conditions for the Maids, Nannies and Gardeners industry are expected to improve.

The Maids, Nannies and Gardeners industry is indeed quite large and pretty much active in most countries of the world and countries like the United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al are highly profitable destination.

Statistics has it that in the United States of America alone, there are about 652,985 registered and licensed maids, nannies and gardener agencies responsible for employing about 758,944 and the industry rakes in a whooping sum of $18 billion annually.

The industry is projected to grow at 4.1 percent annual growth within 2011 and 2016. It is important to state that there are no establishment in this industry that has a lion market share.

A recent report published by IBISWorld shows that the regions with the greatest concentration of industry participation include the Southeast, West, Mid-Atlantic and Great Lakes. The report further stated that the distribution of industry employees is based on the number of households and median income levels by region.

For that reason, the concentration of establishments varies according to population distribution, with the most heavily populated areas corresponding to the areas with the highest number of industry employees.

Just like any other business, the demand for maid agency services usually decline during economic downturn due to declining household spending on nanny and maid services. As the economy grow, and income increases, there will be corresponding increase in industry revenue.

Despite the fact that the industry seems over – saturated, there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own maid services.

Some of the factors that encourage entrepreneurs to start their own maid agencies is that the business is thriving, easy to setup and manage with minimal startup capital. Maid agency services businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.

2. Executive Summary

The name of our company is Theresa Brown® Maids and Nanny Services, Inc. We are a registered maid and nanny service business that is incorporated under the law of the United States of America. Our head office will be located in a densely populated residential estate in the heart of Dallas-Fort Worth – Texas, U.S.

Our basic service offering will revolve around recruiting, training and deploying maids that will be involved in running errands in and around the house. Although our intention of starting a maid services agency is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services.

At Theresa Brown® Maids and Nanny Services, Inc. we are passionate in the pursuit of excellence and integrity which is why we have decided to start our own maid service. We are quite optimistic that our values and quality of service offering will help drive our maid service business to enviable heights and also help us attract the number of clients that will make the business highly profitable.

We will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again. Our corporate business goal is to be among the top 10 maid services brand in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put process and structures in place that will ensure that we are always at the top of our game when it comes to trust, excellent and detailed services deliveries. We have been able to secure permits from all relevant departments in the state of Texas.

We are quite aware that in order to become the number one choice in our city, we must continue to deploy trusted and diligent maids to our clients and that is exactly what we will do. We will use of latest training and screening techniques in the maid, nanny and gardener services industry.

Theresa Brown® Maids and Nanny Services, Inc. is owned and managed by Mrs. Theresa Brown and her immediate family members. Mrs. Theresa Brown has a degree in Management and over 15 years’ experience in the maids, nanny and gardener services industry in the United States of America prior to starting Theresa Brown® Maids and Nanny Services, Inc.

3. Our Products and Services

Theresa Brown® Maids and Nanny Services, Inc. is a standard maid agency that offers a wide range of services and other complementary services. We intend giving our customers every reason to hire our services which is why we have customized our services.

Basically, our services will involve us recruiting, training and deploying maids to our clients to carry out the required services. The maids under our agency will carry out services such as;

• Clean rooms, hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms and other work areas so that health standards are met.
• Empty wastebaskets, empty and clean ashtrays, and transport other trash and waste to disposal areas.
• Care for children and/or elderly persons by overseeing their activities, providing companionship, and assisting them with dressing, bathing, eating, and other needs.
• Clean rugs, carpets, upholstered furniture, and/or draperies, using vacuum cleaners and/or shampooers.
• Sweep, scrub, wax, and/or polish floors, using brooms, mops, and/or powered scrubbing and waxing machines.

4. Our Mission and Vision Statement

• Our Vision is to become the number one maid service agency in the whole of Dallas-Fort Worth – Texas with active presence in major cities in the United States of America and Canada.
• Our mission as a maid service is to develop a highly successful, profitable all round maid services agency business which provides quality services in our community and to become a standard for an ideal maid services business not only in the State of Texas but also throughout the United States of America and Canada where we intend selling our franchise.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our maid services agency on the right business foundation.

We are set to build a maid services business that will be a standard for the maid, nanny and gardener services industry in the United States of America. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.

We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why we will be putting structures and processes in place that will help us deliver excellent services and run the business on autopilot.

With the wide range of our service offerings and the plan to sell franchise, we are only expected to employ more than is required to run a conventional maid service business. We will have various employees to man the various service offering of Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. will employ professionals and skilled people to occupy the following positions;

• Manager (Owner)
• Accountant / Cashier

Marketing and Sales Executive

Client Service Executive

• Maids and Nannies

5. Job Roles and Responsibilities

Manager (Owner):

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals and payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities in the organization
• Ensure that the facility  is in tip top shape and conducive enough to welcome customers
• Carrying out induction and training of new team hires
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily activities of organization.
• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Theresa Brown® Maids and Nanny Services, Inc. in strategic meetings
• Help increase sales and growth for Theresa Brown® Maids and Nanny Services, Inc.

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Theresa Brown® Maids and Nanny Services, Inc.
• Serves as internal auditor for Prime Theresa Brown® Maids and Nanny Services, Inc.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ services and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Maid services agency business is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard maid agency business with variety of services which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can run a normal maid agency business without going through the required protocol of setting up a new business including writing a detailed business plan, but because of the kind of maid service business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Coleman Carrington, a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Theresa Brown® Maids and Nanny Services, Inc. Dallas-Fort Worth – Texas;

Theresa Brown® Maids and Nanny Services, Inc. is centrally located in a densely populated residential estate in Dallas-Fort Worth – Texas; our location is in fact one of our major strengths. We are also one of the very few maid services in the whole of Dallas-Fort Worth – Texas that will carry out a wide range of services as it relates to maid services.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the maid, nanny and gardener industry.

Theresa Brown® Maids and Nanny Services, Inc. is a new business that is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the experienced hands in the industry.

• Opportunities:

We are centrally located in one of the busiest areas in Dallas-Fort Worth – Texas and we are open to all the opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the industry.

The truth is that there are no standard maid services within the area where ours is going to be located; the closest maid services agency to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Theresa Brown® Maids and Nanny Services, Inc. is unfavorable government policies , demographic/social factors, downturn in the economy which is likely going to affect consumer spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

The maid services market that is dependent on loads of factors. Of course, maid services businesses respond to increase in household spending and improvement in the economy which is why it is trendy to find maid services businesses located around areas where residents and businesses can afford their services.

Another common trend in the industry is that in a bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most maid services engage in other related services. Some of them even go as far as also recruiting, training and deploying nannies, gardeners and cleaners to clients because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our business , we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Those who will benefit from our service offering are households, facility managers, hospitals, hotels, hostels and government agencies et al. They cut across various different sectors of the economy. Below is a list of the people and organizations that our maid service agency is designed for;

• The government
• Facility managers
• Hotels and Motels
• Residential areas
• Camp grounds
• Retail locations
• Medical facility (Hospitals)

Our competitive advantage

Maid services is an easy to set up business that does not require formal training to achieve; anybody can set a maid service if they have the required startup capital and informal training on how to hire, screen, train and deploy maids. It means that the possibility of a maid service business springing up in our location located can’t be ruled out.

We aware of this which is why we decided to come up with a business concept that will position us to become the leader in Dallas-Fort Worth – Texas.

Our competitive edge is that we are a standard maid service business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our business operation.

We can confidently say that the location of our maid services agency business will definitely count as a positive for us amongst any competitor that might start a maid service or any other related cleaning business in the same location where ours is located.

For the time being, Theresa Brown® Maids and Nanny Services, Inc. has no real competitors that can compete with the quality of service we offer and our business offerings et al.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Marketing Strategy and Sales Strategy

The marketing strategy for Theresa Brown® Maids and Nanny Services, Inc. is going to be driven basically by excellent customer service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers.

We are quite aware of how satisfied customers drive business growth especially businesses like house/residential cleaning.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our maid services agency by sending introductory letters alongside our brochure to corporate organizations, households and key stakeholders in and around Dallas-Fort Worth – Texas.
• Print out fliers and business cards and strategically drop them in houses, offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our maid service and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our maid service and the services we offer
• Leverage on referral networks such as agencies that will attract clients who would need our customized services
• Advertise our maid services agency in relevant magazines, newspapers, TV and radio stations.
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied students
• Join estate associations and local chambers of commerce and industry to market our services.

Sources of Income

Theresa Brown® Maids and Nanny Services, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract both individual and corporate clients on a regular basis. Theresa Brown® Maids and Nanny Services, Inc. will generate income by supplying well – trained and screened maids that will offer the following services;

10. Sales Forecast

One thing is certain; there would always be households and businesses in the hospitality industry that would need the services of maid agencies.

We are well positioned to take on the available market in Dallas-Fort Worth – Texas and we are quite optimistic that we will meet our set target of generating enough income / profits from our first six months of operation and grow our maid business and our clientele base.

We have been able to examine the maid, nanny and gardener services market, and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Theresa Brown® Maids and Nanny Services, Inc., it is based on the location of our business and the wide range of related services that we will be offering;

• First Fiscal Year (FY1):  $200,000
• Second Fiscal Year (FY2):  $450,000
• Third Fiscal Year (FY3):  $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

Theresa Brown® Maids and Nanny Services, Inc. is set to create a standard for maid services agency businesses in Dallas-Fort Worth – Texas and throughout the United States which is why we will apply best practices to promote our business. Good enough there is no hard and fast rules on how to advertise or promote a maid services agency.

Here are the platforms we intend leveraging on to promote and advertise Theresa Brown® Maids and Nanny Services, Inc.;

• Encourage our loyal customers to help us use the Word of Mouth mode of advertisement (referrals)
• Advertise our maid agency business in relevant magazines, local newspaper, local TV and radio stations
• Promote our business online via our official website
• List our business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, LinkedIn, twitter, et al to promote our brand
• Direct coupon mailing approach
• Distribute our fliers and handbills in target areas
• Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the maid, nanny and gardener services industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Dallas-Fort Worth – Texas.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.

• Payment Options

The payment policy adopted by Theresa Brown® Maids and Nanny Services, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Theresa Brown® Maids and Nanny Services, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard maid service in Dallas-Fort Worth – Texas and here are the key areas where we will spend our startup capital;

• The Total Fee for Registering the Business in Dallas-Fort Worth – Texas – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring Business Consultant – $2,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing a small office facility – $70,000.
• The cost for facility remodeling – $30,000.
• Other start-up expenses including stationery – $1000)
• Phone and utility deposits – ($3,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al) – $10,000
• The cost of launching a website – $600
• The cost for our grand opening party – $5000
• Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully launch our maid services business in Dallas-Fort Worth – Texas, US.

Generating Funds/Startup Capital for Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. will be owned and managed by Mrs. Theresa Brown and her immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Theresa Brown® Maids and Nanny Services, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to deploy our maids to clients a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Theresa Brown® Maids and Nanny Services, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

 Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment and training of employees and maids: In Progress
• Creating Official Website for the Company: Completed
• Creating awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with business associates: In Progress

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How to Start a Cleaning Business in 7 Steps

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If you're looking to start a new business with low overhead, the absence of typical operating costs and reliable demand, a cleaning business might be a good choice.

Cleaning services tend to have lower up-front costs than other ventures, and this is one of the few businesses you can start operating quickly with little capital, provided you’re willing to work hard for modest profit and gradual gains.

Excepting some specialized cleaning chemicals and equipment, most cleaning jobs will entail the same products as your own household chores. Formal training or certifications aren’t required for typical home and office cleaning, but that doesn’t mean the job is easy. If it were easy, there wouldn’t be such a large market for domestic cleaners. That said, cleaning can be a lucrative and rewarding business for individuals with a great work ethic and customer service demeanor.

Read on to learn everything you need to know about how to start a cleaning business.

Do your industry research

When you start mulling over how to start a cleaning business, make sure your work is worth paying for. Start with close friends or family — you might offer a free house cleaning in exchange for candid feedback and cleaning supplies. Alternatively, if you know someone who works as a cleaner, you could ask to accompany them on a job to make sure you have what it takes. The important thing is to make sure your personal cleaning standards meet the expectations of paying customers — the best way to do that is tackling a job for someone else.

You’ll also need to decide what kind of cleaning service you want to provide. Cleaning services range from one-person operations to national chains, and from the most basic light home cleaning to specialized services, like pressure washing and industrial carpet cleaning. If you have experience cleaning windows or another skilled service, it’s worth considering honing your business focus to your skills and resources.

Individual cleaners work primarily in personal residences, for a small number of clients — if you go this house cleaning route, you’ll spend less. Some independent contractors keep weekly appointments with a fixed schedule of clients and jobs. Other individuals are available for short-term or one-time services by the day or hour.

Finally, consider purchasing into an existing cleaning franchise opportunity . This option has its pros and cons — it might require a bigger upfront investment, but it will likely also offer a more streamlined process.

>> MORE: How to calculate startup costs

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

How to start a cleaning business in 7 steps

Cleaning businesses range from individual home cleaners to specialist industrial cleaning services. It’s important when figuring out how to start a cleaning business to determine the focus of your service early on because the upfront investment you make depends on the size of your team, the cost of equipment, and competitive rates in your local market. Home-cleaning businesses larger than a few individuals will need more structure than a service you operate alone or on the side of another job.

Once you’ve established a target market, you can start to flesh out the details of your business plan and make arrangements for transportation and supplies. You’ll want to get the word out about your service as soon as you’re far along enough to begin taking on clients. Depending on your personal network, you might start with friends or acquaintances, and expand to a larger market with an online presence and marketing.

Step 1: Fund your cleaning business

Financing a new venture can be the most difficult part when it comes to starting a cleaning business from scratch. This often requires entrepreneurs to borrow money from friends or family, take out a business loan , or spend on credit. Depending on the scale of the business, startup costs for a cleaning service can be comparatively low. This means you can keep debt to a minimum when first planning a cleaning business from scratch, then expand operations and spending as you generate revenue.

Generally, the costs associated with starting a cleaning business include the price of cleaning supplies and products, advertising, cleaning business insurance , and business licenses and permits. Supplies can usually be purchased for less money at big-box retailers.

The items you need will depend on your business's specialty, but products most cleaners use include mops, window cleaner, latex gloves, paper towels, brushes and the like. Once you establish your business, you may even be able to buy directly from manufacturers.

Step 2: Choose your market

The clientele you pursue and services offered should be based on local demands, in addition to your personal abilities and access to transportation. For example, if you need to be able to walk to your cleaning jobs, establish a radius you feel comfortable commuting within and focus your market research on that area. Individuals with access to a car or public transportation have more flexibility and can start by searching online for existing businesses that offer similar services.

Competitor research is a fundamental part of planning any business, so when you're wondering how to start a cleaning business, it’s worth taking time to research cleaning businesses in your area. Keep an eye out for services that other businesses seem to be missing.

When just starting out, residential cleaning is easier to get into than commercial cleaning. The commercial-cleaning business is usually dominated by large janitorial companies, and they typically have more resources at their disposal. Within the residential cleaning sector, you can narrow your market down even further — such as apartments or single-family homes.

Also, when selecting your market, keep in mind that you'll more than likely be doing your initial jobs on your own. So this means being selective in terms of the clients you choose to work with. You might not want to take on a job where you're cleaning a large mansion on your own, as this will probably take more time than it's worth. Further, doing the jobs on your own will minimize costs and provide you with the flexibility to plan work around your schedule.

Step 3: Find a specialty — and stick to it

Success as a cleaner will come down to the quality of the service you provide, whether that’s expertise in a specialized area — like cleaning carpets or porcelain — or simply efficient and friendly service. Specialized equipment and services are only worth providing if you already have experience or access to necessary resources; otherwise, training, equipment, and other costs might outweigh your cleaning revenue.

Once you do get to the point where it makes sense to specialize, options you might consider include commercial kitchen cleaning, eco-friendly cleaning, and tile and grout cleaning.

Step 4: Plan the business budget

Supplies and transportation are the two major expenses of basic cleaning services. Depending on the services you offer, your cleaning expenses will vary from very low for an individual cleaner, to considerably more for a business with a multiperson team and company vehicle. Once you establish a transportation and backup plan, you can start to estimate the other costs of starting up your business.

Transportation

Transportation is essential to any mobile business like a cleaning service, and one of the most important prerequisites— before starting a job, you have to get there first.

Most cleaning services assume the responsibility of getting to and from cleaning jobs, so keep in mind that transportation arrangements and responsibilities will most likely fall on you.

The cost and amount of supplies you need to operate depends entirely on the services you offer and how many clients you have. If you’re cleaning a handful of private residences each week, you can buy supplies in bulk at retailers like Sam’s Club or Costco.

Some clients might prefer you to use their products. Wholesale vendors will likely require proof of your business’s legitimacy, but if you’re operating a bigger service, finding discounted prices from suppliers shouldn’t be a problem once you register the business.

Transportation and cleaning supplies are the main expenses for basic cleaning services, but equipment and other rentals will also add up. Unless you already own or have free access to equipment, special machines and cleaning agents for carpets, flooring, and exteriors can be costly rentals.

If you already know how to use a certain type of equipment, it’s worth investigating the costs of renting — you can always hold off on extra expenses until you’re more established.

>> MORE: 25 low-cost business ideas

Step 5: Register the business

The legal parameters around domestic services like house cleaning and babysitting aren’t always clear, especially when the service is just one individual and clients are paying in cash. The amount of registration and income reporting you need to do depends on the extent of your business (namely, your revenue).

Cleaning your aunt’s kitchen once a week in exchange for $20 doesn’t really constitute a business, so if you’re only providing services for immediate family, it’s probably safe to hold off on registering your business. If you’re making more than a few hundred dollars in a month, you need to use the formal channels for reporting income to the IRS.

You can choose to operate a cleaning business on your own as a sole proprietor or as a partnership with another individual, or you can set up a limited liability corporation if you want to separate your business and personal finances.

When considering how to start a cleaning business, you might also look into becoming a franchisee of a large cleaning services chain. The benefit here is that you already have built-in brand recognition, policies, and procedures. However, you won't have as much control over your business.

If you’re interested in working as a cleaner outside of homes, it’s worth noting that it’s much easier for private individuals to pay other individuals than it is for a business to pay an individual who is not an employee. Business registration and proper tax documentation are particularly important for cleaning services with corporate clients.

Commercial vs. consumer

Individuals working in private homes are classified as “consumer” cleaning services, whereas “commercial” cleaners like janitorial service providers have contracts with state or corporate entities.

1099 contractor

Depending on the services you offer, a local business might be willing to contract your services on a recurring basis. The IRS requires a business to provide a 1099 contract to individuals who provide services exceeding $600 annually.

When registering your business, you'll also need to pick a business name. You'll want to be thoughtful in the name you select for your business, as it is an important aspect of your marketing and branding efforts. The name you choose should reflect the services you provide, the values of your company, or some combination of both.

Step 6: Find and maintain clients

Increasingly, online forums and service platforms connect individuals with local cleaning businesses, but word-of-mouth still plays a big part in the domestic services industry. Consider asking clients who are particularly pleased with your cleaning services to share your Facebook page, or give them your business card to pass on to interested friends.

Since showing prospective clients your best work can be difficult, it’s a good idea to provide contact information of past customers who are willing to be available for references. Better yet, ask pleased customers to provide a written referral for your website.

Home cleaners often find new business through current clients. While you don’t want to rely on clients for new jobs, establishing a rapport with customers can help you build confidence, and in turn, they might let you know about potential opportunities.

An important part of finding and maintaining clients is having set rates that you can provide. According to HomeAdvisor, the average price to clean a single-family home is $120-$150.

These prices can be impacted by your location, level of competition, the services you offer, and other factors. In terms of your pricing model, there are three ways cleaning services will typically quote prices: by the hour, by the square footage of the area being cleaned, or with a simple flat rate.

Regardless of the pricing model you choose, it would be a good idea to do some market research to ensure your rates are competitive, especially when just starting out. What's more, you may also want to invest in a payment processor, such as Square, to help you accept payments for clients who want to pay via credit card. Just keep in mind that you will be charged fees for accepting credit card payments.

Step 7: Invest in advertising and expanding

Even if you rely on clients to find new customers, investing in an online presence for your service benefits your business in the long run. It’s important that current and potential customers can find you online — even if you don’t have a full website. Create a business Facebook page, and keep your contact information up-to-date.

Once you have an established service and roster of clients, you can sign up for a platform like Care.com , TaskRabbit , or Handy to make it easier for clients to find your business. Having customer reviews and a registered business will strengthen your online profile. For offline networking, consider printing business cards.

Start Your Dream Business

The bottom line

Cleaning may seem like a simple business, but it’s hard work. Before you make cleaning your side job or full-time career, it’s worthwhile to spend a few days “on the job” to ensure you’re cut out for the work.

With a cleaning service, you can incrementally take on more work and new customers as you get accustomed to the job. As you figure out your scheduling and accumulate regular customers, you’ll be able to optimize your time and spending, and continue to deliver excellent service, provided you take the right steps in advance.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

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• Princeton, ID (14 mi.)
• Uniontown, WA (15 mi.)
• Potlatch, ID (15 mi.)

• IDShield Overview

IDShield Identity Theft Protection Plans

Idshield features, how much does idshield cost, how to buy idshield.

• IDShield vs. The Competition
• Frequently Asked Questions
• How We Evaluate ID Theft Protection Companies

IDShield Review 2024: Legitimate Identity Theft Protection Coverage That Offers Value

Affiliate links for the products on this page are from partners that compensate us and terms apply to offers listed (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate products and services to help you make smart decisions with your money.

Guarding yourself against identity theft is an ongoing battle, but you don't have to wage it yourself. Signing up for an identity theft protection service can go a long way toward preventing identity theft. IDShield is one of the top identity theft protection services, with services like credit monitoring, password protection, and dark web monitoring. 

With IDShield’s personal identity theft protection plans, you can relax, knowing that your identity and credit are safe. It offers 24/7 protection, instant alerts, credit bureau monitoring, and full identity restoration services—all starting at just $14.95 a month.

Starting at $14.95/month

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Well-rated mobile app
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. In-house licensed private investigator for identity theft victims
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. All plans have dark web and court record monitoring
• con icon Two crossed lines that form an 'X'. No free trial
• con icon Two crossed lines that form an 'X'. No annual plan discount

IDShield was named the best well-rounded protection plan by Insider in our guide to the best identity theft protection services. With restoration, consultation, and monitoring services, it's clear why IDShield provides all the essentials at a relatively low price compared to the other services.

• $1 million coverage for lawyers and experts needed to fix identity theft that occurs while you’re a member.*
• Full-service identity restoration. Gain peace of mind knowing that licensed private investigators help restore your identity to pre-theft status, saving you time and money.
• Monitor for fraud and alerts. 24/7 monitoring of your identity, reputation, finances, credit, alerts you about potential fraud, and so much more.
• *An Identity Fraud Protection Plan (“Plan”) is issued through a nationally recognized carrier. IDShield is not an insurance carrier. This covers certain identity fraud expenses and legal costs as a result of a covered identity fraud event.

IDShield Review

With restoration, consultation, and cybersecurity protection, IDShield gives you all the essentials at a relatively low price compared to the other services. 

While most identity theft services offer roughly the same services, IDShield's in-house private investigator service caught our eye. If you're dealing with a stolen identity , a dedicated investigator is assigned to you and works with you to restore your identity to its pre-theft state. IDShield also has a very well-reviewed mobile app available for both iOS and Android devices. To top it off, LegalShield, IDShield's parent company, is Better Business Bureau-accredited with an A+ in customer responsiveness.

IDShield also offers annual discounts and a family plan, which covers your partner and unlimited dependents. Unfortunately, IDShield does not offer a free trial.

IDShield reviews from customers are generally positive. IDShield received an average of 4.6 stars out of five across 208 reviews on Trustpilot, with 89% of reviewers leaving four or five stars. It's mobile apps on the Google Play store and Apple app stores received averages of 4.4 and 4.8 out of five stars, respectively. 

IDShield offers four plans that vary between the number of credit bureaus monitored and the number of people covered.

While some of these features, like credit and debit card monitoring, are easier to understand, some are less obvious. Let's break down a few of IDShield's offerings. 

Child Identity Monitoring

Exclusive to the family plan, child monitoring services encompass several services that give parents control over how their children interact with the internet. For one, parents can limit the timeframes their children can be on the internet. They can also set content filters and block certain web pages.

Social Media Monitoring

IDShield will notify you if someone is impersonating you on social media or if your social media presence poses a "reputational risk" through discriminatory language, drug references, or foul language. It will also track your accounts to ensure you don't inadvertently expose your personal information in your posts.

Parents can also monitor their dependent children's social media as long as they're under 18.

Private Investigators

If you're the victim of identity theft while under any of IDShield's plans, you're provided a licensed private investigator who walks you through the steps of identity restoration tailored to your specific situation. This service includes consultation support on safeguards, data exposure, and educational support.

Dark Web and Court Records Monitoring

We pay particular attention to dark web and court record monitoring when we evaluate an identity theft protection service . That's because these services are hard to replicate on your own. Dark web monitoring scans the dark web for private information to see if it's for sale. This includes your social security number, driver's license number, credit card information, and other protected personal information.

Court records monitoring goes through the same process but targets court and public records. If your name is included in these records, that could be a sign you've been the victim of criminal identity theft, in which someone gave the police your name and information instead of theirs.

Credit monitoring and credit reports

If you sign up for IDShield's three-bureau plan, you'll get notifications when anything changes on your credit reports from the three major credit bureaus — Experian, Equifax, and TransUnion . If you sign up for one-bureau plan, you'll just see updates from TransUnion. 

It's worth noting that you're entitled to free credit reports  every week, which you can request through AnnualCreditReport.com. You can effectively monitor your own credit, so it may be best to hold off on tri-bureau monitoring until the end of this year.

IDShield has individual and family plans, each with an option for one- or three-bureau monitoring. The family plan includes coverage for the primary user, their spouse/partner, and dependent children under 18. Dependent children of the primary user between the ages of 18-26 are eligible for consultation and restoration services but not monitoring.

The monthly subscription fees are as follows: 

Buying IDShield comes down to choosing a plan that suits you and filling out the necessary information. While the choice between individual and family plan ultimately comes down to who you want to cover and if you have any dependents, choosing between the three-bureau and one-bureau plans is a little less clear-cut. Ultimately, it comes down to whether Equifax and Experian monitoring is worth the extra $5 monthly. Note that some of the best credit monitoring services are free of charge.

Once you make a decision, you need to create an account, which can be done over the phone or on IDShield's website. You'll need to input your address, Social Security number, your birth date, and your payment information for the first monthly fee. You will then receive a member ID and account number, and your plan will start immediately.

You can download its mobile app on iOS or Android or use IDShield's browser interface. 

Compare IDShield

IDShield's service is cheaper for tri-bureau protection services but offers comparable protection to some of the best identity theft protection services on the market.

IDShield Frequently Asked Questions 

No, IDShield does not offer a free trial. 

You can cancel your membership plan with IDShield anytime. You have to call 800-654-7757 and tell them you want to cancel your service. They will email you a form to confirm the cancellation membership. According to a representative from IDShield, you will receive a refund for unused services.

You can contact IDShield's member services by phone at 800-654-7757, email [email protected] , or through its mobile app.

Why You Should Trust Us: How We Evaluate ID Theft Protection Companies

Most identity theft services follow the same tiered pricing system, offering more features for more money. Because these companies also offer similar services for their premium service, we rate companies based on what they offer at what price point. Along the way, we note exceptional inclusions and exceptional exclusions. We pay particular attention to public records and dark web monitoring as those services are difficult to replicate on your own.

IDShield stands above most other identity protection services given that, with the exception of three-bureau monitoring and family-related monitoring, all the plans offer the same level of protection. On the other hand, a service like IdentityForce reserves its VPN access for its most expensive service at $29.95.

While this is our primary consideration when we rate identity theft protection companies, we also look at a company's Better Business Bureau rating to see how responsive it is to its customers. We also consider other miscellaneous features like free trial periods, mobile apps, and refund policies. 

Read our full explanation of  how we rate identity theft protection services . 

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

**Enrollment required.

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