How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

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Updated: 03/31/23

Published: 03/31/23

Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.

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And if you're looking to get started making your own presentation, why not learn from the best of the best?

To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.

What Good Presents Have in Common

Best PowerPoint Presentations

How to create a presentation.

When you're clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created.

These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply to your own with the right approach.

Even better — you may just learn something new about marketing while you're at it.

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What do good presentations have in common

The best presenters rehearse the material for smooth delivery, use eye contact, and engage their audience. You’ll also find great slides and a strong storyline.

Here are five elements you’ll find in every great digital presentation .

The presentation is highly relevant to the audience.

The best way to engage your audience is to talk about things that matter to them. By choosing topics that are genuinely interesting, solve their problems, answer their questions, or offer actionable ideas, you’re on the right track for a great presentation.

The icing on the cake? Having great titles. Your slide titles should pique people’s interest and curiosity while clearly stating the topic so your audience can decide if it’s relevant.

The presentation has a clear objective.

People sitting in on a presentation should have a reasonably clear idea of what you’re covering.

Whatever the topic, your slides and commentary should clearly relate to your key takeaways.

The presentation follows an organized storyline.

While closely related to the item above, your slides should tell a story that your audience can follow, with a beginning, a middle, and an end.

By following the key elements of storytelling, it’s much easier to demonstrate the point you’re leading towards.

The audience understands the next steps.

Defining the action you want your audience to take at the conclusion of your presentation and offering a compelling reason to do so helps them understand and follow your ideal course of action.

While this is often a call to action, it can also be a thought-provoking question or a list of key takeaways.

The audiences leave with contact information and/or resources.

Often, your audience wants to dive deeper into your material or topic. Offering contact information or additional resources helps listeners find what they need, whether it’s a conversation with you or a link to more information.

  • Less is more.
  • Keep text to a minimum.
  • Rethink visuals.
  • Incorporate multimedia.

Now that you know what to look for in a great slide deck, let’s dive in and explain how you can create your own. Follow these four guidelines for the best results.

1. Less is more.

Keep your slides simple when delivering a presentation to an audience in-person. You want the focus to be on the message, rather than just the slides themselves. Keep the slides on-topic but simple enough that people can still pay attention to what you're saying.

Remember, your visuals and text support your message. The true power is in your delivery.

2. Keep text to a minimum.

One way to accomplish the aforementioned simplicity is to reduce the amount of text in your presentation. Too much text can leave your audience overwhelmed. They’ll be preoccupied with reading your slides instead of listening.

Instead of large amounts of text, think about fewer words in a bigger font. This will help your audience up close and in the back of the room read your slides.

3. Rethink visuals.

People recall information better when it’s paired with images (as opposed to text). When you reduce the amount of text in your slides, you'll need compelling visuals to support the message you're delivering to your audience.

That doesn't mean you can just throw some nice-looking photos onto your deck and move on. Like any other content strategy, the visual elements of your presentation need to be strategic and relevant. We’ll discuss different types of visuals, and their best practices, below.

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While PowerPoint templates have come a long way since the program was first unveiled to the world, chances are, they're still commonly used.

To make your presentation unique, choose a theme that your audience hasn't seen dozens of times before — one that matches your brand and complements the topic you're speaking about.

Sometimes, it pays to look at presentation platforms other than PowerPoint to find templates, like Prezi.

There are also many visual content design sites that offer customizable templates that you can adapt for your own brand and topic, like Canva. In fact, in addition to templates, Canva also offers its very own platform for building presentations from scratch .

Additionally, you can also take a look at Venngage's free presentation maker for more professionally designed templates, icons, and high-quality stock photos that you can use right away.

Charts and Graphs

good presentation examples, charts and graphs

Image Source

One of the best ways to support the message you're delivering in your presentation is by including data and statistics. That's where charts and graphs come in: They provide a colorful and engaging way to present the details that support your point.

That said, make sure they fit in with the rest of your presentation's visual theme. Otherwise, your data points can distract the audience from what you're talking about, rather than enhancing it.

Color Theme

There's been some research on the way color can influence our emotions, especially when used in marketing.

While the goal of your presentation may not necessarily be to make a sale, you might be trying to invoke certain feelings or impressions, which a strategic use of color can help you do.

Check out Coschedule's guide on the psychology of color in marketing, which highlights the ways different tones, shades, and combinations can influence purchasing decisions.

When you include text, you want it to be easy to read and interpret. If you include text that's too small or dense to easily read, participants become too focused on trying to decipher it to pay attention to what you're saying.

That's why the designers at Visage recommend choosing Sans Serif fonts that opt for "legibility over fun," noting that text should not only be big enough for people in the back of the room to read but also presented in the right color to maintain visibility over your background.

Image Quality

Incorporating this fabulous visual content into your presentation will go to waste if the images are low-quality. Make sure your photos and other visual assets are high-resolution enough to be crisp and clear when displayed on a huge presentation screen.

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Tell us a little about yourself below to gain access today., 4. incorporate multimedia..

There's a reason why we love examples. You can give out the best advice available, but sometimes, in order to believe it, people need to see it in practice.

Multimedia is one way to achieve that — in a manner that can also capture and maintain your audience's attention.

A simple Google search for " music in presentations " yields enough soundtrack results to suggest that it's a unique way of engaging your audience, or at least creating a welcoming atmosphere before and after you speak.

Within the presentation itself, video serves as valuable visual content to keep your audience engaged. After all, 43% of people want to see more video content from marketers .

Video helps to illustrate and explain theories in practice in a way that the spoken word or photographs can't do alone.

Every item on this list meets the criteria for a great PowerPoint presentation. As you peruse these examples, take inspiration from our favorites and use what you learn to create your best presentation yet.

1. ChatGPT What It Is and How Writers Can Use It by Ads

The presentation below explains what ChatGPT is and all of its functionality, all with the goal of making the writing process easy.

What we love: This presentation maintains a limited color palette. The designer makes use of bold white text over a blue background to call out important headings. Key definitions are centered in white space, allowing these sections to naturally catch the viewer’s eye.

2 . How Google Works by Eric Schmid

Ever wonder what it's actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.'s Executive Chairman and ex-CEO of Google) could clue you in.

This presentation outlines some of the top lessons he and his team have learned from running and hiring at one of the top companies in the world. Besides giving you a peek behind the scenes, Schmidt inspires you to make changes to the way your business runs.

What we love: This presentation has minimalist slides that balance simple illustrations with short text. Viewers can consume information quickly. Just as valuable, Schmidt ends with a thought-provoking question and information about where to go for more information.

3. Fix Your Really Bad PowerPoint by Slide Comet

This presentation has some awesome takeaways we all could learn from. Even if you're following all the tips in this presentation (inspired by Seth Godin's ebook), you can surely be inspired by its expert copy and design.

Seth Godin is arguably one of the greatest marketing minds of our time, so a presentation based on his book had to achieve high marks. In addition to the compelling design, the simplicity of the text stands out, making it easy for viewers to follow along.

What we love: This presentation example is best for understanding principles of great design and organization, while simultaneously teaching you how to create better slides.

4. 2022 Women in the Workplace Briefing by McKinsey & Compan

This presentation outlines the key findings from McKinsey’s 2022 research on women in the workplace. Focusing on original data, the slides below use a variety of graphs and visual representations to show how the expectations women face at work have changed over time.

Pro tip: If your presentation focuses on original research, use multiple types of graphs to show your finding. Only using bar graphs or pie charts can be tedious. Using many forms of data analysis will keep your presentation engaging.

5. Email Marketing Trends by Gabriel Blanche

Most marketers are looking to grow, but sometimes they can get stuck making incremental improvements. To help you get unstuck, Gabriel Blanchet shares trends to keep an eye out for.

What we love: These slides use a bright color pallet and use clean flow charts to present information. Best of all, it drives action by explaining each trend and explaining why it works.

6. Digital Strategy 101 by Bud Caddel

Even though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way.

The reason his slides are so straightforward is because of the way he's laid them out. He's really adept at making "animated" slides that explain his story — something we all should learn how to do.

What we love: In the first few slides, Caddell lays out his objective and explains exactly what the presentation will cover. Viewers instantly understand what they’re going to get out of the presentation.

7. A Product Manager's Job by Josh Elma

Product managers are the backbone of every new initiative. These slides from Josh Elman describe what the role actually entails on a daily basis.

This presentation uses limited text in big font to drive home the highlights of the role. Plus, Elman starts off by discussing brands he’s worked with in the past, giving his presentation credibility.

What we love: Elman’s slides have a consistent color. By adding a blue filter to images, each slide in the presentation feels cohesive.

8. SEO, PPC, and AI in 2023 and Beyond by Lily Ra

Smart designers choose a consistent theme for their presentations. In this presentation, Lily Ray and her co-presenter pull from the world of science fiction.

When discussing AI and the future of marketing, they playfully evoke imagery reminiscent of Blade Runner or Ghost in the Shell.

Pro tip: Picking a theme with cinematic imagery will help you stand out in a sea of corporate clipart.

9. The HubSpot Culture Code by HubSpot CTO Dharmesh Sha

Not to toot our own horn, but this presentation has been one of our most successful. The secret? Dharmesh chooses a central theme, the acronym HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent).

This simple phrase provides a concise framing of our company’s values, as well as a central message for the presentation. Plus, heart icons in the presentation make the connection clear.

Pro tip: Consider adding a theme or acronym that ties your presentation together.

10. How I Got 2.5 Million Views on SlideShare by Nick Deme

Feeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey's presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views.

Here’s what works: right off the bat, Demey tells you how to get in touch with him. He’s already successful, so if someone wanted to reach out directly to his agency, they don’t have to wait until the end to connect with him.

11. Intro to Azure Data Platform by Karen Lope

Making technical information easy to digest is a formidable challenge, especially in a slide deck. Karen Lopez tackles the challenge in her slide deck. Her presentation makes use of tables and flowcharts — creating clear visual representations of complex technical ideas.

Pro tip: If you’re presenting on a complex process, find ways to explain each step using charts and infographics. A few images can help a greater portion of your audience understand what you do.

12. Insights from the 2022 Legal Trends Report by Clio

From a design perspective, your presentation should have imagery. However, these images don’t need to be photographs of a boring office. Consider something more abstract, like Clio has done below.

Each slide of the presentation includes simple objects, like triangles, rectangles, and circles. These shapes seamlessly integrate with the different charts and graphs in the presentation.

Pro tip: Instead of using cliche visuals, shapes, and patterns can give your presentation an artistic flair.

13. Displaying Data by Bipul Deb Nat

We admire this presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations.

I also love how this presentation is concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way.

What works: This presentation example has a clear objective — showing the audience how to effectively display data. Because of that, the visuals here take center stage, expanding on the meaning of the text, which makes it easy to absorb the key takeaways from the presentation.

14. 2022 GWI's Social Report by GWI

In this presentation, Leticia Xavier shows the power of a limited color scheme. She uses different shapes of pink and purple to create contrast. All of the graphs, backgrounds, and images use different hues of the same colors.

When she breaks the color scheme, as she does on slide 12, the viewer’s attention is immediately recaptured.

Pro tip: If you’re worried about contrasting visuals, pick one or two colors. You can then choose different hues and tints of these colors to make your slides cohesive.

15. Digital 2023 Global Overview Report

If you’re looking for a dark color scheme to replicate, look no further. This slide deck from DataReportal uses a deep blue background throughout its presentation. Graphs are in bright yellows and greens, while the text is white.

Remember to keep a high level of contrast between your text and your background. This will make your slides easy to read.

Pro tip: If you’re going to present in person, consider your environment when choosing a color scheme. If the lights will be off in the room, a dark background will work for your slides. If everything will be bright, a light background with dark text will be easier to read.

16. How to Turn Wild Opinions into Traffic, Backlinks, and Social Proof by Animalz

good presentation example, animal

SEO’s changed a lot in the past two decades. Most of us are concerned with keeping up with the latest and greatest changes. This presentation walks through today’s marketing landscape, where everyone has both opinions and ways to express them.

What we love: This presentation uses emojis, a staple of the social media world, as a stand-in for bullet points. Smart presenters match design elements with their subject matter.

17. 5 Killer Ways to Design the Same Slide by Crispy Presentations

While keeping everything consistent can be good for branding, it can also prevent people from noticing the new content you’ve put together. This presentation shows you a few different ways you can design the same slide — all depending on what you want it to accomplish.

What we love: Everyone who sees the title instantly knows what they’re going to learn. It’s short, which makes it easy to consume in very little time.

18.   The HubSpot Customer Code by HubSpot CTO Dharmesh Shah

good presentation example, customer cod

When it comes to working with a company, it helps to set customer expectations and to clearly lay out your value proposition. HubSpot does both in the slide deck below. Instead of relying solely on product images, this presentation includes drawn images and lively colors.

Pro tip: Use bright colors for different words and phrases that you want to stand out. These will naturally catch your viewers’ eyes.

19.  ThinkNow Culture Report 2022 by ThinkNow

Thus far, we’ve seen slides that use neutral backgrounds that contrast with colorful charts and graphs. In this presentation, ThinkNow successfully subverts expectations.

The slides use colorful icons and accent colors in magenta and yellow. Meanwhile, graphs throughout the piece are made in black and white. This works well by creating high-contrast, easy-to-read visual representations.

Pro tip: Don’t be afraid of using classic color schemes like black and white. These simple colors can balance out loud accents.

20 . How to Gain a Massive Following on Instagram by Buffer

good presentation example, buffer

When choosing a presentation topic, find ways to hook your audience. For example, this presentation from Buffer makes use of a numbered list. Listeners know exactly what they’ll get from the presentation and how far along in the presentation they are.

Pro tip : Keep your slides simple. Instead of choosing a text-heavy design, Buffer limits text on the slide just to each tip.

The best PowerPoint presentations have gorgeous designs, give insanely actionable takeaways, and provide down-to-earth advice.

Learn from the presentation examples above to create your own that represents all three.

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Home Blog Business Business Plan Presentations: A Guide

Business Plan Presentations: A Guide

Cover for Business Plan Presentation guide

A vital element in today’s highly competitive business landscape is the ability to craft and deliver a business plan presentation. This applies to both entrepreneurs and corporate leaders. 

This guide describes essential aspects required to build a business plan presentation and deliver it to stakeholders. 

Table of Contents

What is a Business Plan Presentation?

Is a business plan presentation the same as a business presentation, executive summary, justification of the business proposal, swot analysis, the niche of the proposal & actors in the industry, competitors, competitive intensity, trend analysis and critical variables, value chain, market analysis, jobs-to-be-done, value proposition, revenue streams, cost structure, distribution channels, key partnerships for the business model, organizational structure & management, go to market and marketing plan, development plan, qa, and continuous improvement model, distribution plan, inventory management, initial funding and financing structure, projection of income and costs.

  • Evaluation of Projected Return vs. Required

Risk Evaluation

Sensitivity to critical variables, how to present bibliographical information in a business plan presentation, how to deliver a business plan presentation.

A business plan presentation is the medium we use to communicate a business plan to an audience. 

Presenters commonly ask what is the target length of a business plan presentation in terms of slides. Our expertise in this field tells us it’s advisable to work between 13-20 slides, remaining as concise as possible and using the help of visual aids. Let the graphics speak rather than fill your slides with text blocks.

No. A business plan presentation is used to communicate an identified business opportunity and how it is planned to be served in a way that generates profit. A business presentation is a more generic term, explained in our article about business presentation examples . 

How to Create a Business Plan Presentation

This section will list our recommended content for a successful business plan presentation. We broke it down into four stages which help the presenter build the story backing the business: a-. The opportunity and the competitive landscape analyzed, b- the business model designed and tested to serve the opportunity, c- the implementation plan of the business model, and finally, d- the financial and economic projections estimated that show the profitability of the opportunity.

For the purpose of this guide, the slides will refer to a case study of photo editing software. To replicate this slide deck creation process, you can speed up design decisions by working with the SlideModel AI Presentation Maker and tailoring it to your project.

Stage 1 – Identifying the Opportunity

After the title slide that defines how to start a presentation , any business plan should proceed by introducing the executive summary in a concise but impactful format.

The purpose of the executive summary is to inform the audience what to expect from the presentation and its conclusion.

Executive Summary slide in a Business Plan Presentation

Work with a maximum of two slides for this section, highlighting the key elements through visual cues. Check our guide on how to present an executive summary .

The next slide should disclose all the reasoning behind the business plan proposal, why this plan is being presented at this present moment, and projections of how the plan aligns with the current market trends.

Presenters can share the analysis done by the Market research team as long as it’s made clear which problem is relevant to the current market trends that this business plan aims to solve.

Mention all the references used to arrive at the conclusions expressed so data is backed with meaningful sources.

Justification of the Business Proposal slide

Any corporate PPT template can help you craft this slide, but presenters can also boost their performance through the use of infographics . If your solution for the selected problem involves a complex process, consider using a process flow template to expose the step-by-step justification of this proposal.

Use a SWOT template to showcase the Strengths, Weaknesses, Opportunities, and Threats of this business opportunity.

SWOT Analysis slide in a Business Plan Presentation

Make sure the SWOT diagram is legible. Work your way to meet the same aesthetic style despite speeding up the process with templates. Mention the tools used for gathering the information for this SWOT Analysis in the footnote and ensure the audience understands which information elements help you reach conclusions in each quadrant. Check our guide on how to create a SWOT analysis and see if your business plan requires a SWOT or SOAR analysis . 

Every business plan is scoped under a niche or industry sector. With this slide, describe the sector in which the proposal is immersed. Communicate its value,  list the actors involved, and describe their high-level relationships.

Actors in the Industry slide in the Business Plan Presentation

List the analyzed competitors. Communicate their attributes. The competitors’ comparison in business plan presentation can be visually explained using tools from the Blue Ocean Strategy framework, like the Strategy Canvas . 

Blue Ocean Strategy Canvas in Business Plan Presentation

The competitive intensity of an industry sector is studied through the Porter’s 5 Forces model. This intensity expresses how attractive the industry is. Explain the conclusion in each force showcasing the model.

Porter's Five Forces Analysis in Business Plan Presentation

First, introduce the variables identified as important for the industry sector, citing the insight’s source. Secondly, drill down each variable and break down the different trend dimensions ( PESTEL ) 

  • Use a highly visual slide, like a dashboard template , to introduce factual data regarding the trends over a specific time period. Growth rates must be represented in time frames of over 180 days to evaluate the trend accurately.
  • List the critical variables (consumers, product, production capability, and financing) briefly.
  • Disclose how each variable can affect pricing and your position within the niche for that trend. Presenters can refer to case studies from successful competitor stories on how they responded to trend changes in the niche.

PESTEL Analysis slide for a Business Plan Presentation

When presenting the value chain, we ought to articulate the sequence of activities the company handles to create value within the business plan. Start by breaking down the value chain into its key components, briefly explaining the stages from inbound logistics all the way through customer service. It is important to highlight the linking point between each stage and express the value of coordinating team activities to enhance overall efficiency.

Value Chain Layout slide in a Business Plan Presentation

We can use flowchart diagram templates as visual aids for the audience so they can understand the process sequence. Check our guide on how to make a flowchart .

Present the identified Market and its Segments. Continue explaining how conclusions were driven through the analysis and sizing of the market.

TAM SAM SOM for Business Plan Presentations

Presenters can use target market analysis templates , market segmentation templates , or TAM SAM SOM templates to compare their target market with the total available market. 

We recommend you check our guide on market segmentation for this process.

Then drill down with a Persona definition.

This study can be made by creating ideal customers, describing their demographics and psychological factors that make them prospective candidates to purchase the product or service this business plan presentation refers to.

Here is our guide on creating buyer personas . 

The Jobs-to-be-Done theory explains why certain customers are attracted to products and services and how those elements solve core problems in the consumers’ lives. 

A Perceptual Map is a tool we can use to measure the consumer perception of different products/services in the same market. This can be particularly useful if our value proposal is to brand ourselves as cheaper alternatives to already existing solutions. Check our guide on perceptual maps for further information.

Check our guide on the Jobs-to-be-Done framework and add suggestions to the business plan presentation.

Stage 2 – Business Model

To describe the  Business Model in your Business Plan Presentation, use the business model canvas analysis tool. Display your design in one slide.

Business Model Canvas for a Business Plan Presentation

For specific sections of the BMC, you can add slides if you need to drill down for further details. In our experience, the following sections require a deeper level of explanation.

List the Segments targeted in your Business Model. You can include a slide with additional information and segment size. Reference the Market analysis explained earlier to justify the selection or which were the pivots applied.

Customer Segmentation slide in a Business Plan Presentation

In order to explain the reasoning behind the Value Proposition and how it serves the segments selected, you can use the Value Proposition Canvas tool to explain the logic behind this selection.

Value Proposition Canvas slide for Business Plan Presentation

The Value Proposition outlines the unique benefit our product or service offers the market and why customers should choose our offer over potential alternatives. Since we have already analyzed the potential buyers and presented the market, it’s time to deliver that value proposition using our best assets: customer testimonials, report data, surveys, etc.

As testimonials often weigh the most in established brands, be sure to present this information through a narrative that showcases why your product or service had a positive impact on the life of that customer. You can use customer testimonial templates to give an extra boost through visual aids.

Customer testimonial slide in a Business Plan Presentation

Explaining how much the customers will pay for the product/services is critical to understanding the viability and profitability of the business. Showcase for each segment the pricing model and the engagement terms.

The Income Model expresses the sources of revenue for our business plan. This has to be in relationship with the pricing strategy for established businesses. Lean startups can work concerning their minimum viable product (MVP) and then elaborate with projections for future releases or changes in their income stream structure.

At this point, companies need to present the sources of revenue depending on their origin:

  • Product Sales
  • Subscription Model
  • Freemium Model
  • Partnerships with other brands in different niches
  • Advertising and Sponsorships
  • Monetization

Check our guide on pricing strategy models for more information about how to present this point. You can use revenue stream templates to represent this data in style.

Pricing table slide in a Business Plan Presentation

Drill down the cost structure categories and relate them to the Value Chain explained earlier. Show a cost breakdown chart to make it easier for the audience to understand their weight in the total costs.

As this step can be a bit complex to articulate, we recommend you check our guide on Cost Structure to see how you can resume all that information in one slide.

At the business model stage, distribution channels should be briefly introduced since they will be mentioned again in the Distribution Plan . In some industries, it is important to highlight which channels are chosen over others for the sake of revenue and faster operation.

Our Distribution Channels PowerPoint Template is a perfect resource for this.

Distribution Channels slide in Business Plan Presentation

Presenting the strategic partnerships for the business plan is a way to prove the plan’s potential reach and success factor. On this behalf, companies must list which resources they are sharing with their business partners regarding expertise, technology, distribution channels, or capital, as these elements will impact the cost structure.

You can use the Business Partnership PowerPoint Template to present this information in a professional-looking format.

Stage 3 – Implementation

The business plan is designed to offer a product, deliver a service, or combine both. At this stage, the business plan presentation drills down on how the organization will build/deliver the product/service implementing the business model outlined earlier.  

Describe how the company operates regarding human capital and its roles. Presenters must describe to the audience the hierarchical structure, responsibilities, and how they play a role within the value chain.

Org Chart in a Business Plan Presentation

You can use Org Charts to represent the roles and responsibilities in the organization visually. It is also advisable to highlight the expertise and experience of the management team, as it helps to build trust.

The Human Resource Plan must refer to your planned recruitment, training, and employee onboarding. Which talent will be required, and how is it planned to build the different teams of the structure.

HR Plan slide in Business Plan Presentation

Check the Go To Market Strategy guide and describe how the Business Plan will enter the market and overcome the initial barriers. Continue with the Marketing Plan limited to 1-2 slides resuming the plan’s tactics to increase brand awareness and the selected channels for this strategy. 

You can use the Marketing Plan Templates help to speed up the process by focusing on the content to fill rather than the design or creating complex charts from scratch.

Go-To Market Framework in Business Plan Presentation

Present the sales plan describing the full sales process, lead generation, nurturing customers, and conversion strategies.

Use Sales PowerPoint Templates to visually illustrate your sales process, like the Sales Pipeline Slide Template for PowerPoint , which depicts the process from lead acquisition to a closed deal.

Check our guide on Sales Plan for further information on this topic.

This step refers to presenting the product/service development plan, the Quality Assurance processes behind its validation, and your company’s commitment to a continuous improvement process based on surveyed data or customer feedback.

We can refer to testimonials, user case experiences our team successfully troubleshot, or experiences we learned from competitors in the same niche.

Presenting the distribution plan involves addressing logistics topics, supply chain , and sharing fulfillment strategies. Although we already presented the potential distribution channels, this is the step in which you detail how each will interact and their impact on the estimated revenue. 

Present one slide mentioning your company’s approach to these channels, if applicable:

  • Direct Sales (either physical store or e-commerce)
  • Retail Partnerships
  • Wholesalers or Distributors
  • E-Commerce marketplaces

This step involves two different approaches depending on the kind of industry we’re in. For traditional business, inventory management in a business plan presentation must highlight how the inventory will be handled to minimize transportation costs or overproduction. Projections must be shown per quarterly period and take into account seasonality if it has a significant impact on the required storage capacity.

On the other hand, e-commerce companies have to present their online infrastructure to secure the product’s availability 24/7, how customer tickets are handled when the customer cannot access the product, server costs, and how we prevent online leaks.

Stage 4 – ROI and Risk Evaluation

This section will outline the Financial Plan of your Business.

Showcase the financial structure, including equity, debt, and potential investors, at the moment of kick-starting this business. It is a good practice to consider the initial funding slide to be a brief summary of those points, with particular emphasis on the funding needs.

Cash Flow Diagrams , Comparison Chart templates , and Timeline templates to showcase when funds help to meet each of the plan’s milestones are good ideas to represent the elements on this slide.

Income and expense projections must be presented over a defined time period by using graphs or charts to clearly visualize the trends supporting each change.

Revenue and Expenses breakdown slide for Business Plan Presentation

Break down the revenue sources with clear, identifiable icons to showcase: product sales, subscription fees, advertisement, affiliates, etc. Sales estimations have to be realistic and conservative, as they will be contrasted with the production, marketing, administrative, and personnel costs to leave a gross profit margin calculation. 

Evaluation of Projected Return vs. Required 

Demonstrate the feasibility of your business plan. Start by presenting the profit margins in relation to the projection of income and expenses, then introduce the break-even analysis .

Presenters can make their message more relevant by presenting an ROI calculation and contrasting it with industry benchmarks in the same niche. By following this approach, presenters prove how the ROI offered by this business plan aligns with the investment’s risk projection.

Presenting a risk evaluation analysis in a business plan presentation involves introducing both risks and their mitigation strategies. 

Risk Management templates , like the ROAM framework, can help organize potential risk sources by their severity and impact on the organization. A pyramid diagram can be used to demonstrate how risk management can be delegated across the organization to completely eradicate the risk factor depending on its severity. 

The elements you should consider presenting are mainly regulatory changes, market changes, competitors (new or existing), and financial crises. 

The final point in our business plan presentation involves summarizing how key variables can influence the projected returns in our plan. Examples of these variables can be sudden increases in raw materials (affecting production costs and sales prices), a new pandemic (affecting workforce capacity and shortage of raw materials), geopolitical situations like war, etc.

We highly recommend presenting these critical variables using scenario analysis techniques according to measured data. Introduce best-case, worst-case, and most likely-case to give a full panorama of how your organization is prepared against any contingency.

An often overlooked point in a business plan presentation comes when listing the bibliographical information used to craft the business plan. Follow these steps to ensure a professional outcome for this slide or document.

  • Use a title like: “Bibliography,” “Source Credits,” or “References.” If your business plan presentation cites examples from other companies, use a “Works Cited” section.
  • References are usually shown in the APA style, but the MLE or Chicago style can be requested depending on your location or situation.
  • Maintain a consistent style in terms of reference style used, font, text size, and formatting options across the entire slide deck. Footnotes or in-text citations can be used for important data.
  • Verbally acknowledge your sources when required throughout the course of your presentation. This helps to establish credibility and respect for other people’s work rather than just dropping a slide with chunks of text.

This section will cover the most commonly asked questions on delivering a business plan presentation.

How many slides should my business plan presentation list?

This will depend entirely on your niche and the complexity of the business plan. Generally, work with at least 15 slides and no more than 30. It is best to use an extra slide rather than overcrowd an existing slide with tons of information.

What is the best format to present a business plan?

There are different options to present any business plan, so the selected option will mostly consist of the presenter’s preferred style and the audience’s age and interests.

  • PowerPoint Presentation : You can start from a blank slide and go all the way through a professionally designed PPT template . PowerPoint documents allow you to present images, text, audio, videos, and any kind of graphic to help you convey the core ideas behind the business plan. They can work with any PC or Mac device, as well as mobile devices.
  • PDF Documents: This can be a choice made in a hurry or by preference. Sharing a PDF document can work, but you must include the fonts used in the original document, as some compatibility issues can be present. 
  • Pitch Deck : Rather than doing a lengthy business plan presentation, a pitch deck consists of a maximum of 15 slides to deliver your proposal concisely. This is the typical approach we can see in TV shows like Shark Tank. 
  • Video Presentation : In some cases, using a video in a business plan presentation is relevant, especially if we are to introduce an innovative product in the market. You can use videos to showcase features, present services in a live format, introduce your team, and plenty of other options.

Are printables required in business plan presentations?

Although they are not required, using supplementary material in business plan presentations can be useful. You can prepare reference material for investors, especially involving complex data like graphs in an amplified format (and reference the slide in which they appear and vice versa).

Providing a printable to accompany your business plan presentation helps to give an image of professionalism and respect to your proposal.

What are the don’ts of writing a business plan?

The main purpose of this article is to craft and deliver a business plan presentation. Still, we would like to clarify some common errors seen in business plans that typically affect the performance of the presentation.

  • Using overcomplicated language : Jargon or unnecessary acronyms may confuse spectators who are not in touch with all the details relevant to a particular industry. 
  • Ignoring the audience : Not considering the variety of interests among investors, partners, and team members can hinder your presentation.
  • Neglecting/underestimating competitors : Any realistic business plan considers the existing competitors in their niche and perhaps potential newcomers. Not doing so will leave you unprepared to present a doable business plan.
  • Ignoring Risk Assessment : Omitting the Risk Assessment analysis and mitigation strategies does not respect the value investors and your team have. 

How long should the business plan presentation be?

As a general guideline, try to fit your business plan presentation between 20-30 minutes. Some complex plans may require additional time to be presented.

Does the presentation need to be tailored to different audiences? 

Using this tactic can be a winning factor for both investors and your team, as you prioritize effective communication for the roles they are relevant. Take these items into consideration for tailoring the presentation for specific needs.

In-Company Presentation

The focus should be on goal accomplishment and the strategies targeted to the team’s roles. Emphasize how teamwork is the pathway to success and how each individual contributes to the bigger picture.

If new technologies or knowledge are required as part of the business plan implementation, then this is the moment to disclose that information and inform the process to coach the team into it.

Board Meeting

Whenever delivering the business plan presentation to a board of directors, focus on the strategic goals, financial projections, and KPIs. 

Showcase how this business plan aligns with the company’s core values, mission, vision, and long-term strategy. 

Potential Investors

Presenting your unique value proposition, potential ROI, and highlighting the market opportunity is extremely important. Focus on selling your business model and vision with accurate financial projections and growth strategy. 

Dedicate some minutes to present your industry’s competitive landscape and answer why your product or service is a better offering than what competitors produce.

As we can see, creating a business plan presentation is a process that can be time-consuming if we lack the required business plan presentation tools to turn data into visually appealing formats. 

Remember to work concisely without losing the big picture of what you intend to explain. Your presentation is the entry point into the heart of your business; therefore, by adopting a structured approach, you can deliver an experience that engages, inspires, and builds confidence. 

1. Coffee Shop Illustration Business Plan Slides

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Create your new business plan presentation with quality vector illustrations for Coffee Shops. Ideal for cafeterias, coffee bars, barista giftshop stores, bookshops and more.

Use This Template

2. Real Estate Business Plan PowerPoint Template

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Realtors looking to start their own agencies should take a look at this attractive selection of slides with tailored real estate vector illustrations. These presentation plan slides show the different stages that a prospective buyer may incur, from hiring the services of a Real Estate agent, checking different properties, to finally buying a home.  Graphs and charts are included in vivid colors that are fully editable to meet the required branding.

3. Restaurant Business Model PowerPoint Template

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As we’ve seen with the previous cases, these vector images depicting typical restaurant activities can help us build a business plan presentation sample to discuss with our team prior to an important meeting. Save time and money by introducing these professional designs into your presentation.

4. One Pager Business Plan PowerPoint

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To briefly summarize the objectives of your business plan, work in-team with this one-pager business plan slide. Ideal to take notes, give a general picture of the current status of the business plan and key growth opportunities.

5. Business Plan PowerPoint Templates

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If you want to create the best business plan presentation, this slide deck can make that task 100% easier. Containing all the elements described in this guide, introduce your data and prepare to deliver a powerful speech.

6. Flat Bold Business Plan PowerPoint Template

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Another slide deck intended for those looking at how to make a business plan presentation that delivers a memorable experience. With a minimalistic design approach, it perfectly balances formal elements and impactful visual cues to help increase your audience’s retention rate.

7. Car Sharing Business Plan PowerPoint Template

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Create the next Uber-like car-sharing service with the help of these carpooling vector illustrations perfectly arranged in a cohesive business plan slide deck. Presenters can explain the ins and outs of their business model with highly detailed graphics that grab the attention of potential investors. Check it out now!

8. Beauty Salon Business Plan PowerPoint Template

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Business plan presentations don’t have to look formal or boring. This slide deck is geared towards beauty salon businesses, especially for those targeted to women. Chic design, bold color scheme, and extremely useful tools like a pricing list to present an idea like a subscription-based model where consumers see the total value of their investment.

9. CrossFit Business Plan PowerPoint Template

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Finally, we list an option filled with tools and gym vector illustrations for those looking to start a gym business or CrossFit academy. These illustrations were crafted with care to express the core idea on every single slide, such as human-shaped graphs to present relevant KPIs.

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Business Planning, Business Presentations Filed under Business

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