case study landing page

3 examples of landing page case studies that inspire trust

A case study should inspire trust that you're the right provider for a specific job. These 3 landing page examples do just that...

Oliver Meakings

A case study is a key part of any B2B sales process, which is why I've put together a list of landing pages for you to draw inspiration from.

These landing pages demonstrate useful techniques that can take your conversion rate to the next level.

Case studies aren't the same as "normal" landing pages, but they have a similar purpose: to convince website visitors that you are the right person/company for the job. And there's nothing more convincing in marketing than somebody finding success with your product.

A good case study takes the reader through a journey; from painful realization of a big problem that lies ahead all the way to overcoming the hurdle.

In the midst of all of that "chaos" is where your product or service comes in, so here are a few ways to help you tell the right stories.

A Few Ways To Write Your Case Study

Case studies don't necessarily have to live on a landing page to be effective, they can also be distributed via PDF files, videos, or even live webinars to capture a specific audience.

When it comes to highlighting a story on a landing page though, the most important thing is to start with the benefits provided and work your way through the challenges.

Remember that you're speaking to a business audience so all they care about is what's in it for them. You have to provide this answer immediately at the top of your case study.

Although this is the first thing the prospect will see, it's not the first one you'll write. The process of getting your case study down is much more treacherous than that. First, you have to ask yourself why...

» Why did the customer go through such lengths to use your product?

The problem is always the biggest factor in a customer's success story. If the product was able to solve it, then the process of getting there was worth it and the money was well-spent.

In most cases, customers will never get there.

Sometimes because the product or service wasn't good enough, other times because they didn't really know what they wanted.

But when they do get on the other side of the fence, that's when a case study is crucial for you to get the most out of the business relationship, and I have some examples to show you.

The 3 Case Study Page Examples I've Picked

For each of the 3 examples you'll see in a moment, there are different ways to convey a similar message—that of success.

That's what a case study is all about, it's where customers are celebrated for being the "hero" in the story and your product being the means to an end. The elements of a good case study landing page are:

• A banner image at the top that recaps the entire story in a quick summary for the reader to understand whether they'd like to go through with the entire article
• Quick benefits below the main banner with information on what the customer was able to achieve after going through the "trouble" of implementing the solution
• Some high-level information on the type of business the customer runs like the industry they operate in and the size of their company compared to target market
• The complete story of how a customer first realized they had a problem and then identified your product or service as a potential solution leading to success

All these elements must be included for a case study that inspires trust. Fancy design isn't as important here as sending the message of success across using a real-life example.

Example of Case Study #1: Miro's Thoughtful Formatting

There's no denying that Miro has one of the most beautifully-intricate visual identities I've come across, so it's good to see that they're passing that effort onto their case studies as well.

Miro is a collaborative software most known for its digital whiteboard, where customers can conduct brainstorming sessions and store some of their most important Eureka moments.

Essentially, it's a place where team members go to "throw it all out on the table" and then start putting the pieces together.

It's a wonderful tool that has a unique angle on collaboration.

Upwork saw an opportunity to use the tool in a way that would help them fully-embrace design thinking as part of their culture and thus requiring a complete organizational restructuring across multiple departments.

Miro beautifully illustrates the complexity of the situation by pairing it with a sleek profile of the company and the type of business they run.

Addressing the problem is only one part of the equation though; they go as far as to highlight what design thinking is with beautiful cards right below the fold not only guiding you through the journey of Upwork but also educating you on the topic itself which coincidentally is exactly what Miro is strong at: helping teams foster innovation via collaborative effort.

In just two visual steps, Miro has given us a lot of information to work with, and now I'm left wondering: "Was Upwork ultimately able to deploy their design thinking approach?"

That's when Miro fills in the context from within Upwork's culture, making it clear that this was a big shift for them and that if they wanted to do it, they'd have to be aligned in full.

The reason why I'm putting this landing page first is that it screams trust; from the thoughtfully-placed quotes to the authoritative sources, Miro knows exactly what they're trying to achieve with this case study and they execute it almost with surgical precision.

What's even better is that, being a software tool, Miro can embed their own solution within the case study itself, making the experience that much more compelling.

Of course, not everybody will be able to afford creating a software suite as complex as Miro's just to make their case study stand out, but I just think it's absolutely brilliant. The problem with case studies is that they are often boring, uninspired chunks of text that don't say anything other than:

"We did this for customer A so you should buy our product."

Miro flips that coin by focusing on Upwork's problem first and only getting to what Miro did as a solution towards the bottom of the article, cementing their commitment to customer success.

Overall, Miro checks all the boxes here:

• An immediate understanding of the problem
• Tackling the story from an educational standpoint
• Removing themselves only to enter when relevant
• Focusing on the customer success and not theirs

If you had to copy one landing page for your next case study, this is it. One of the most elegant ways to compliment a customer that's found success with your product or service.

Example of Case Study #2: Ghost's Unorthodox Approach

Ghost is a Content Management System that claims to be the best way for news publishers to claim back their independence through a variety of monetization features.

Just like Miro's landing page, the best case studies are the ones that embed your product or service within the content itself, essentially showing the benefit rather than talking about it.

That's where Ghost's approach truly shines.

They created a "showcase" of websites built on Ghost.

From this seemingly-endless pool of gorgeous designs, you can draw a lot of inspiration, with many of them having their own dedicated mini-spotlights to celebrate the customer.

Although not a case study landing page in the "traditional" sense since this is more of a gallery of customers who built their publications using Ghost, it's still impressive how they were able to pass that feeling of trust and empowerment by simply taking screenshots of their client's sites.

The cool thing is that Ghost has dozens of the examples to show, making it an effective marketing tool due to its compelling visuals and variety of choices.

As unusual as it might seem, Ghost's approach is extremely effective at producing exactly the effect they are looking for:

» building trust in the blink of an eye

As soon as you open up the showcase page, you're greeted with a world of Ghost creations that look amazing. The next in line is obviously you then.

Example of Case Study #3: Kiflo's Simple Yet Effective Page

To close this deep dive into some of the most powerful case study landing page designs available on the internet, I'm now picking something more in tune with a "typical" success story.

Similar to HubSpot's case study design, Kiflo (a Partner Relationship Management software suite) highlights the main benefits provided by their product at the top of the page.

In the hero section, they include details about the representative who's given a short interview for the case study, and later they'll link that information with quotes from them.

Quotes with real faces and names reinforce the message of the case study

With its simple approach, Kiflo's case study landing page is half-article, half feature page. Below the fold, you get a clear understanding of the company they've interviewed, the challenge that they were facing, and how they came to find and ultimately choose Kiflo as a solution.

The page does a great job at separating each section so that the reader can follow along with PerceptionPredict's point of view which is that of the hero going through incredible challenges to find the superpower which would lend him the tools to succeed in his quest.

By then connecting the features of the product back to the original problem, Kiflo is effectively affirming itself as the solution to creating a partner program from scratch with practically no experience nor advanced knowledge on how to operate one day-to-day.

In their "Strategy" section, Kiflo describes how each feature helped the customer tackle a part of the overall puzzle, up until finally solving the problem at scale.

The results shown are convincing and they really show the effort that the team at Kiflo made to help PerceptionPredict succeed.

The landing page world isn't just made of eye-popping colors and quirky animations; it's meant to deliver value to the reader in a way that helps them move forward and down your funnel.

If you're looking to create a case study page but don't really know where to start, try and bring a first version of it live rather than aiming for perfection. Then see what sticks.

I've reviewed 100s of landing pages over the years and I can tell you that what I care about seeing the most is upfront value.

If you don't tell me what you do NOW, I'm gone.

A similar thing can be said about case studies; if I can't find anything that tells me I should trust you above the fold, I won't go on to read the rest.

So put those benefits up there :)

(And convince me you're the only solution to my problem!)

Originally published 27 Apr 2021

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Lander Blog

Online Marketing Ideas for Small Businesses

• Conversion Optimization
• SEO & SEM
• Content Marketing
• Social Media
• A/B Testing
• Online Marketing
• Landing Pages
• Lander Academy

• Posted on Content Marketing June 21, 2018
• 6 MINUTES READ

5 Great Case Study Landing Page Examples To Inspire You

Case Study Landing Page Examples: With the ever-growing digital marketing competitions, you need to find effective ways to design your web page.

This will not only help you get traffic to your page, but it will also help retain people who visit the page and even make it easy for them to undertake actions as you direct.

Landing pages have various elements which must be properly incorporated to fit a particular business venture. Necessary adjustments should also be made when the need arises to meet the market demand which changes daily.

This article will highlight some case study landing page examples to inspire you and help you get it right with the landing pages.

Below are the examples of the case studies:

Case Study Landing Page Example #1: Betting Expert

This is a site for online sports betting. They tested various elements of a landing page to know which element combinations gave them higher conversion rates.

Their control form page had the generic ‘’sign up’’ and they did not provide any offer in the form to entice their customers as shown in the image below:

They have customized their entry form with a simple and lead oriented call to action, making it easy for customers to recognize the value to be achieved rather than the generic simple call to action. The result was a 31.54% increase in customer conversion.

Reasons for the increase in conversion rate

• The treatment focused on communicating the benefit ‘’FREE betting tips’’ as early as possible, arousing curiosity. Who doesn’t love free things?

• They customized call to action ‘’sign up & get the best daily tips,’’ is not only enticing but it is also manipulative in a way. The words are coined so well to include both the CTA and value.

Case Study Landing Page Example #2: Vendio

Vendio was worried about the low conversion rates and the main contributor to this was their entry form. Their initial Signup form appeared as shown below:

They had to devise ways to increase the conversion rates. They removed the less eye-catching entry form. The result was:

• A room for larger and eye-catching images.

• Space for a larger USP.

• Strategically placed call to action button.

• A 60% rise in customer conversion.

Important Suggestion

• Placing the sign-up form on the right side instead of the left side could result in more lead generations. This is because many people view forms from top left, right and finally down to the left. This would entice more customers to sign up.

These are the changes Vendio made on their entry form:

Case Study Landing Page Example #3: WikiJob

WikiJob was enjoying a large number of customers subscribing to their free tools. But the number greatly reduced in the case of their paid tools. To deal with this, they resorted to including testimonials from their previous customers.

This helped them achieve the following results:

• They gave their visitors evidence that their values and offers were genuine and legitimate.

• Their potential customers were able to see the success of subscribed users, giving them the urge to also try.

• They boosted trust and credibility and in return got a 34% increase in visitor conversion rates.

Before adding customer testimonials:

After adding customer testimonials:

Case Study Landing Page Example #4: Bag Servant

This is an eCommerce bag servant site committed to displaying both small name and big-name bag brands. They recently won an impressive sector award and they used the award to generate more leads entry form.

Below is the form they used before the impressive sector award:

Their landing page form after the award:

Including the award in the entry form has a great effect on their business success, mainly for the lesser known bag brands. Just like testimonials, the award:

• Make the business more recognizable.

• Gives the new visitors evidence that their values and offers were genuine and legitimate.

• Potential customers are able to gauge quality based on the award, giving them the urge to also try.

• Boosts trust and credibility and in return, they got a 72.05% increase in visitor conversion rates.

Case Study Landing Page Example #5: Underwater Headphones

The waterproof headphones developer recently experienced a lack of increase in their lead generation rate. They devised ways to deal with this by making a few formatting changes and the result was a 35.6% increase in their customer conversion rate.

Initially, Underwater headphones designed their landing page focusing on Call to action. Testimonials from previous customers came after the call to action. This was not so enticing since it is the nature of human beings to read from left to right, top to bottom.

The initial web page also had their product covered with texts, limiting visibility, hence discouraging people to take the required call to action.

Need more inspiration? Check out our template library

Tips to increase conversion rates

Every business is unique and therefore requires a unique approach. Below are general tips you can use to improve your landing page.

1. General Design

Page design is the essential aspect of landing page elements. Have a clean design that does not confuse your visitors. For the best design,

• Limit the calls to action in your design and make it clear and simple to undertake

• Make the form appear as professional and credible as possible by including awards and testimonials from customers.

• Start with testimonials and awards on the left before including the CTA button on the right.

• Use simple images that tell people what lies behind the landing page.

2. Remove the Main Navigation Menu

You do not want your visitors to abandon the page before converting, do you? Remove the main navigation from the page to avoid distracting them and keep them longer on your page to perform the intended tasks hence high conversion rates on your landing page.

3. Make your Page as Simple as Possible

Use simple words which are clear and easy to understand. Do not clutter your page with unnecessary words to eliminate distraction, confusion or overwhelming your visitors.

However, you should take note of the value of your offer and get the right balance. Just include what is related to your offer and what will entice customers to subscribe to the offers.

4. Customize the Sign-Up Button

Avoid using the term ‘’submit’’ on your form button as much as you can so as not to make people shy away from performing the required tasks.

You can instead opt for statements that relate to values to be achieved in return. “Sign up and get FREE betting tips’’ is an example of the statements you can opt for instead of the generic ‘’submit.’’ Ensure that the button you are giving is big, bold and colorful.

5. Give Proof Elements

People tend to resist giving out their personal details due to spam related issues. To counter this, add security features to your landing page to eliminate visitors’ anxiety.

These features include:

• A private message that indicates visitors’ email address will not be shared.

• Security seals, a BBB rating or certifications for sensitive information.

• Testimonials or customer logos to leverage social proof and reinforce credibility.

From the landing page case study and the various landing page elements we have looked at, you can choose which elements work best for you. Lander is a leader in creating landing pages; seek our input today and enjoy lead generation on your page.

Post Author

Krishna Shastry

Krishna is a conversion specialist and a digital marketing guru. His focus is to help customers maximize their conversion optimization metrics. Reach out if you need help with your conversion rates!

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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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6 real-life landing page optimization examples in action

High-converting landing pages don’t just decrease customer acquisition costs and ensure you’re driving the most value possible from your campaigns. They also help you create a better experience for the people who matter the most—your users.

But to create a high-converting page with an excellent user experience (UX), you need to look at successful landing page optimization (LPO) examples and learn how to implement their strategies.

Last updated

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In this chapter of the LPO guide , we examine some of the most effective landing page optimization examples. With some help from Hotjar (hi there! 👋), each of these companies created pages that delight visitors with a user experience so great, they continue to come back for more . 

These real-world case studies help you understand exactly why you need to optimize your landing pages, which LPO techniques work best, and how they look in action, so you can set up your own pages for success.

Use Hotjar to supercharge your landing pages

Use Hotjar’s digital experience tools to understand why users behave the way they do—and find solutions that increase conversions. 

6 highly effective landing page optimization examples to learn from

Your landing page’s main objective is to deliver a laser-focused user experience that helps your visitors achieve their jobs to be done and helps you achieve your conversion goals. 

As you review these practical LPO examples—and see how companies used Hotjar’s tools to up their landing page game— take note of which strategies and tactics you can implement on your landing pages to replicate their results.

1. How ClickMechanic used heatmaps for cost-effective redesigns

When UK-based marketplace ClickMechanic decided to redesign their landing pages, Hotjar’s digital experience insights tools turned out to be exactly what they needed to keep the process cost-effective.

After receiving some enlightening feedback about their sign-up process using surveys , the team realized their landing pages could also use some optimizing, so they turned to heatmaps. 

Heatmap data showed that the vast majority of their landing page visitors never even scrolled beyond the hero (the main image on the homepage). As a result, the ClickMechanic team focused on redesigning the content above the fold, instead of giving the entire page a revamp. 

This approach helped the company save money on design and engineering and deliver a 15% increase in conversions .

Why this LPO strategy works

Visual user insights—like those that come from analyzing heatmaps or recordings —help you spot simple ways to improve your user’s experience and deliver small incremental changes that have a big impact.

Heatmaps visually represent where visitors click, move, and scroll, helping you understand how they really engage with your site , so you know which landing page elements to optimize to improve their experience.

💡 Pro tip: use concept testing alongside heatmaps to bring fast and effective user insights into your redesign process.

A landing page redesign takes a lot of time—it pays to ensure you get it right. Hotjar’s concept testing feature helps you test your new landing page design, lead generation form fields, calls to action (CTAs), landing page copy, testimonials, or other online marketing assets with users before you launch. 

This effectively diminishes risk, brings user insights into your design process, and even collects ideas to help refine your landing page optimizations. Plus, it’s way cheaper than running an entire A/B test . 

Use Hotjar to set up a concept testing survey and quickly find out which version of your design users like better

2. How CCV Shop used behavior analytics to identify issues

Landing pages are crucial to CCV Shop —they use them to generate leads for their online storefront business, which helps over 17,000 entrepreneurs run their ecommerce stores. 

When it comes to optimizing these landing pages, CCV Shop leverages Hotjar’s suite of behavior analytics tools to observe and analyze user actions, understand their prospective customers, and increase conversions. Here’s how:

The result? A 38% increase in their conversion rate , which got them really close to reaching their 2% conversion goal.

With user behavior at the center of your landing page optimization strategy, your creations are guaranteed to resonate.

Platforms like Hotjar give you a front-row seat to how your audience interacts with your top-performing campaigns . They help inform your next optimizations with insight into users' habits, behaviors, frustrations, and needs, so you know exactly what to prioritize.

As you see the landing page experience through your users' eyes, you get an unbiased view of your work—what hits the mark and, more importantly, what doesn’t. This type of compelling data helps you validate your LPO strategy, make changes to streamline the user journey, and reduce guesswork in these important decisions.

💡 Pro tip : use Hotjar Funnels to make sense of drop-offs on your landing pages.

Drop-offs are the bane of every landing page’s existence. Traditional web page analytics, with its big-picture traffic data, will only get you so far. What you need is to understand why users are dropping off, so you can do something about it.

Hotjar Funnels helps you visualize your landing page conversion flows, and shows you the relevant recordings at each step, making it easier than ever to connect your numbers to real user behavior.

This full overview of your funnel lets you quickly spot where most users drop off of your landing page—and the real reason behind it, so you can identify issues and pain points that make people leave, and confidently optimize for impact.

Visualize your conversion flows—and the real user behavior behind it—at every step with Funnels

3. How Unbounce solved UI/UX issues to improve user sign-ups 

Unbounce’s experience with landing page optimization shows that sometimes, it takes a bird’s eye view to realize that the user’s experience doesn’t meet expectations.

The idea of improving UX on their landing page’s sign-up form seemed pretty straightforward at first: integrate with an auto-completion API to save time and simplify the whole process for the user and increase conversions. They even ran usability tests to ensure everyone loved and was on board with the new feature. 

But they were in for a surprise. Once the team actually rolled out the changes—and enabled Hotjar Recordings to monitor their performance— they realized that auto-complete was the number one spot people got stuck :

Watching real people fail to use our brand-new ‘improved’ UX was cringe-inducing and painful to see when all we wanted to do was help them. I can't think of any other tool that would give such valuable insights.

Implementing your assumptions without seeking the truth in your user’s experience is one of the challenges of designing seamless user interfaces (UIs).

In this landing page optimization case study, Unbounce used Hotjar to debunk assumptions in the design of their processes and interface:

Watching Hotjar Recordings was both a humbling and exciting experience because we knew exactly what we needed to change and identified some serious bugs which would have cost us a lot in losses of sign-ups.

By analyzing real visitor actions, the UI team was able to make informed decisions in rolling out fixes , which significantly improved their sign-up process and even prevented them from losing a customer who was signing up for an annual plan of $2,000+.

💡 Pro tip: supplement recordings data with insights from voice-of-the-customer (VOC) tools , like surveys, to determine what users expect from specific pages.

For example, asking questions with surveys and polls helps you dive deeper into user actions on your landing page. Recordings show you which landing page elements they use first and how they use them, and surveys help you understand why .

Some of the responses may validate work you’ve already done, while others may be surprising. Either way, with the context for these actions in hand, optimizing your landing page becomes an easier task.

Use surveys and polls to collect feedback from people who are visiting your landing pages

4. How Creatopy engaged in continuous discovery to improve conversions

Back when they were known as Bannersnack , online banner-maker and design tool Creatopy relied on web analytic tools to track and measure traffic on their landing pages. However, they were in the dark when it came to understanding what people were actually doing there, and why. 

To speed up their optimization work, the product, design, and marketing teams turned to Hotjar. 

In a cycle of continuous discovery, Creatopy used heatmaps on landing pages they needed to optimize, regularly gathering evidence of how people interacted with them, and then leveraged these insights to produce an alternative design and A/B test the old and new versions against one another.

By applying this LPO strategy, the team increased sign-ups by 25%.

A structured and sustainable approach to continuous discovery helps you infuse your landing page optimization decisions with customer insights . Continuously gathering information on user needs helps you refine your ideas, which leads to happier customers, better prioritization, and improved targeting for your pay-per-click (PPC) campaigns. 

For example, consistently analyzing heatmaps of your landing pages gives you quick visual cues about their current results, performance, and scope for improvements—like areas of intensity that reflect where most customers hover their mouse, or cold spots that need a boost. 

You can integrate heatmaps into your business’s workflow and make them part of ongoing analytics, updating them on a regular basis to reflect your growth and efforts.

With the right mindset and tools, continuous discovery helps you deeply empathize with your visitors and feel confident your landing pages meet their evolving needs.

💡 Pro tip: unlock the secrets to high-converting pages with Hotjar Trends.

As you optimize your landing pages for conversions, use Hotjar Trends to see if sign-ups increase over time, and then view the corresponding heatmaps and recordings to understand why. 

Traditional analytics only show you the numbers, but Trends lets you see the full picture by visualizing your metrics, so you can spot user behavior patterns and uncover the ‘why’ behind the data. 

This lets you connect the dots between user behavior and numbers in a single tool, by linking product metrics to qualitative user insights.

Hotjar Trends lets you create custom conversion metrics and KPIs, and visualize them as charts to spot trends over time

5. How TomTom leveraged user feedback to create copy that converts

The team behind independent navigation software TomTom doesn't have to wonder whether their website and landing page optimizations actually improve the user experience. Using Hotjar alongside other analytic tools , they get all the quantitative and qualitative data they need to make meaningful improvements to the customer journey .

For example, one of their favorite Hotjar tools is Surveys , which allows them to ask satisfied customers why they signed up or made a purchase—information they can then turn into compelling copy for landing pages and email campaigns. The results speak for themselves:

Using the information gathered from Surveys helped us make substantial changes that resulted in a +491% increase in email CTR and a +49% conversion rate increase for our landing pages.

Improving the user experience means answering questions about why users behave the way they do. To leverage LPO and increase conversions, marketing and UX teams need to go beyond the raw numbers they get from traditional tools like Google Analytics to really understand user behavior .

Tools like surveys or feedback widgets bring VOC insights to your decision-making, allowing you to:

Prioritize what to optimize with real user feedback

Validate every idea with reliable user insights

💡 Pro tip : connect with customers 1:1 to gather even more valuable insights for your landing pages.

By enabling you to seamlessly conduct user interviews, Hotjar Engage brings you closer to your customers than ever before, so you can understand their needs better and create landing page experiences that truly help them achieve their goals . 

Focus on how customers talk about your brand while Engage seamlessly hosts, records, and transcribes your calls. You can even get your team involved, compare notes, and turn these insights into action.

Tap into Hotjar's pool of 175,000+ users to automate recruiting people for interviews

6. How re:member revived affiliate traffic 

When the digital marketing team at Scandinavian credit card company re:member noticed affiliate users—a significant traffic source—were bouncing from their landing page form more than usual, they knew traditional analytics wouldn’t be enough to tell why. 

Sure, the team could try to dissect these numbers in search of a motive, but they wanted to visually see what went wrong. To pinpoint the issue—and find a solution for it—they turned to Hotjar:

If a user decided to leave the website, with Hotjar, we’re able to see if maybe the location of important information was out of the screen using Heatmaps. With click maps, we can see if users click on objects that aren’t meant to be clicked. But most importantly, Recordings allow us to see specific users anonymously, what went wrong, and when they had a hiccup.

Pairing recordings with heatmaps, re:member noticed that these affiliate users were experiencing technical difficulties—like attempting to click on unclickable elements—and were also looking for more information that wasn’t available on the landing page—by searching for and analyzing benefits before making a decision.

Seeing the credit card application form experience through their users’ eyes helped re:member understand why their affiliate visitors were leaving, so they could build a solution that increased conversions by 43% .

Without Hotjar, the re:member team may have never discovered what caused affiliate traffic to leave. But because they used the right tools, they had no problem spotting the issue and crafting a simple solution to reduce their bounce rate. 

By studying users engaging with your page, you develop a deeper understanding of their needs with qualitative and quantitative data — less guesswork and more features guaranteed to help your visitors convert or complete a desired action. This helps you avoid costly mistakes and fix issues that can have a long-term impact on your bottom line. 

💡 Pro tip : use the Hotjar Dashboard to quickly find out why visitors don’t convert.

With all the user metrics that matter in one place, the Hotjar Dashboard brings together the insights you need to improve your users’ landing page experience.

This tool paints the big picture by showing you quantitative data about your landing page at a glance. As you identify trends on the Dashboard, you can zoom in on the qualitative insights—by viewing related heatmaps and recordings—to validate your assumptions.

With no extra time and external integrations needed, the Dashboard showcases high-level user behavior to help you spot problems before they have a negative impact on your audience —perfect for fast-paced teams who don’t have the time to sift through data.

Track your important metrics in one place with custom dashboards

Next steps to landing page optimization

Even with the best of intentions, a poorly optimized landing page leaves potential customers confused and hesitant, ultimately leading to a user experience that just doesn’t do it for them. 

These landing page examples show the impact that LPO has on a variety of different businesses, but they all revolve around one common principle: improving performance starts and ends with users.

Keep your landing pages user centric with actionable insights that uncover exactly why your visitors convert, and why not, to build exceptional digital experiences and confidently optimize your UX and revenue stream.

FAQs about landing page optimization examples

Why is it important to optimize landing pages.

A well-optimized landing page helps your business increase the effectiveness of your marketing campaign by improving the user experience, increasing traffic, and converting more visitors into leads or customers. 

By testing and improving the key aspects of a landing page, you’re also ensuring that your work continues to resonate with your target audience as your business grows and evolves over time.

What’s the difference between conversion rate optimization and landing page optimization?

Landing page optimization (LPO) is a subset of conversion rate optimization (CRO) that only deals with improving the performance of landing pages, instead of the entire conversion process on a website. 

LPO is also mostly aligned with a one-touch customer point and usually offers value in the landing page itself—like downloading a lead magnet, making a payment, or subscribing to a newsletter. 

CRO, on the other hand, involves an investment from customers in terms of time and process funnels that extend beyond landing pages to increase the chance of better targeting and conversion.

What is the best way to optimize a landing page?

Use Hotjar’s suite of digital experience tools to spot simple ways to improve your users’ experience and deliver small incremental changes that have a big impact. This helps you:

Discover issues and pain points that make visitors drop off your site

Get a front-row seat to how your audience interacts with your top-performing campaigns

Get inspired with new ideas to improve your landing pages and grow your revenue

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LPO mistakes

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17 High-Converting Landing Page Examples to Inspire You in 2024

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Whether you’re running a Google Ad campaign or one on social media, the endgame is the same: redirecting prospects to your landing page. That puts immense pressure on the landing page’s design because it’s not only responsible for converting leads but also for shaping your marketing campaigns’ success. 

But what does a high-converting landing page look like? And, more importantly, how can you create one for your company?

Google it, and you’ll drown in conflicting advice – keep it simple, pack in all the key information, and optimize landing page speed, but also add strong visuals. 

To filter out the fluff, we’ll share 17 high-converting landing page examples and best practices sourced directly from 37 companies. 

Here’s what we’ll be covering in this article: 

How Landing Pages Impact Performance

What makes a landing page effective, 17 landing page examples from top companies for inspiration, track your landing page kpis with databox.

Landing pages are standalone web pages created with a specific purpose in mind. They are designed in a way to minimize distractions and give the right amount of information to prospects to convert – be that downloading an ebook or signing up for a free trial. 

Hence, it’s no profound mystery that landing pages have a direct impact on the conversion rate . 

With persuasive copy targeting user pain points, visual elements that give a sneak peek into your product, and strategically placed call-to-action buttons, you can witness a substantial surge in the conversion rate. In fact, many companies believe a good landing page conversion rate can lie anywhere between 21-50% .

Landing pages also influence how effective your ad campaigns are . They are mere extensions of your ad campaigns as they provide greater context to what is being advertised. Ads capture interest, while landing pages transform that initial attraction into engagement and, finally, conversions. 

It goes without saying that a well-connected ad page and landing page is the key to success. A disconnected one will only result in a high landing page bounce rate . 

Lastly, landing pages can impact more high-level business goals, like brand trust and credibility . A landing page that converts often includes strong social proof cues, like customer testimonials and trust badges. 

With the number of companies providing similar offerings, the inclusion of social proof can be the difference between a prospect abandoning the incompleted buyer’s journey and sticking till the end for the final purchase. 

The best-converting landing page is one that harmoniously blends different tactics. 

This is not a baseless statement as most of the 37 companies we surveyed have implemented multiple strategies to create high-converting landing pages. 

Now what are these effective strategies, you may ask? 

• Optimized landing page speed 
• Implemented clear and prominent CTAs 
• Conducted A/B tests for different page elements 
• Incorporated responsive design for mobile users 
• Integrated customer testimonials or case studies 
• Employed persuasive storytelling techniques in copywriting 
• Utilized heatmaps or user behavior analytics 

Now executing all of the above strategies on your landing pages might appear overwhelming. Particularly if you’re a smaller company with limited resources and expertise available. 

Luckily, some strategies hold more weight than others. When asked about the most important factor that makes high-converting landing pages, our respondents chose: 

• Clear calls to action – CTAs are designed to encourage action. A well-designed CTA that features clear instructions ends confusion and motivates leads to make the next move.
• Persuasive and informative copywriting – At the of the day, people are looking for solutions to their problems. The right copy conveys your value proposition, addresses pain points, and builds credibility. 
• Engaging visuals or multimedia content – Strong visuals improve the user experience and enable prospects to view your product before having to purchase it. 

Let’s move on to what you’re really here for – the best converting landing page examples that will inspire you to make your own. 

We’ve sourced these landing page examples from the following companies. Each example also features an inside perspective as to why those pages have secured maximum conversions. 

• Sylvane  
• Serpple  
• Evolo  
• RecurPost  
• Content Whale
• SEO PowerSuite
• Broadcast2World  
• Candida Diet
• OSHA Outreach Courses
• The Expert Editor
• 2Stallions  
• Groove Commerce
• MonsterInsights
• OptinMonster  

PRO TIP: How to Analyze Your Landing Page Performance as a Whole

If you’re a digital marketer, you know the drill.

• Create and publish a compelling offer or a new website page. 
• Build a campaign around it to get the word out.
• Analyze the data as it rolls in and make adjustments to improve performance.

If you’re like most marketing teams, you’re doing this multiple times on multiple pages and offers. So how can you assess your landing page engagement as a whole? By looking at Google Analytics 4 metrics and answering questions like:

• Which pages on my website generate the most pageviews?
• How long do visitors spend time on our website?
• How are our landing pages converting? 
• What’s the overall bounce rate of our website?

You could certainly do this by digging through a variety of Google Analytics reports and dashboards, but wouldn’t it be nice to consolidate that information in one dashboard?

Now you can benefit from the experience of our Google Analytics 4 experts, who have put together a great Databox template showing all the most important KPIs for your landing page(s) performance.

It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!

You can easily set it up in just a few clicks – no coding required.

To set up this dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Google Analytics 4 account with Databox. 

Step 3: Watch your dashboard populate in seconds.

1. Sylvane 

If you’re an eCommerce store offering an extensive array of products, this landing page example would be of interest to you. It has all the elements to convince the visitors to purchase. 

Here’s what Meg Hellerstedt from Sylvane has to say about their high-converting landing page: “Our warehouse deals page is the most high-converting landing page on our e-commerce store. I attribute this success to three things: 

• It starts with a compelling headline
• Has strong social proof
• Clear CTAs”

Hellerstedt further adds, “The headline ‘Save on open-box and returned items’ effectively entice customers to head to the landing page, then the testimonials and prominent CTA buttons help in sealing the deal. Emphasizing the markdown price is a great selling factor, too. Seeing the price slashed from $300 to $100 is always a trust sales tactic.”

Key takeaways from Sylvane’s landing page: 

• Include (and reinforce) trust indicators. If you offer money-back guarantees or something similar, prominently feature it. Take inspiration from Sylvane as it highlights its money-back guarantee not only in the above-the-fold copy but also as an attractive badge.   
• Add a touch of personalization. Writing copy like ‘Special Offers for You’ gives the impression of a personalized experience, which compels the visitor to engage and possibly, convert. 
• Offer discounted prices. Showing before and after prices is a great way to engage your price-sensitive prospects. It’s also a great way to spread positive word-of-mouth. 

2. Serpple 

Who says you need to overdo the design to achieve remarkable landing page metrics ? A simple-designed web page with clear copy and a limited color palette can get the job done equally well. 

But there’s another secret behind the high conversions that Serpple’s homepage brings. 

Adam White from Serpple shares, “We do a ton of above-the-fold content AB testing on our homepage. The current iteration continues to beat out other more benefit-driven headlines. This actually was contrary to what we thought would happen but there is something about the message of ‘loving our rank tracking software’ that beats out the message of ‘getting more traffic and sales’ which we assumed would be a better-converting headline.” 

Key takeaways from Serpple’s landing page: 

• Test your landing page elements. Guessing games rarely work when looking to optimize your KPIs. What you think may work, might not, and vice versa, which is why you must test important elements, like headlines, calls to action, etc.  
• Show your product straight away. Even if you offer a free trial or demo, you should include screenshots of your product as Serpple has done. Not only does this give a sneak peek into the functionality but enhances transparency. 
• Include frequently asked questions. Most people have a dedicated page for their FAQs. But adding a few questions towards the page’s end (like Serpple has done) ends any ambiguity without having to consult the support team. 

3. Evolo 

Want to know how the above landing page gathered a conversion rate of 17.72% and an inverse bounce rate of 60%? 

Kevin Larsen from Mediaveien , the website’s developer and ad campaign manager, spills the beans:

“What makes this landing page different from other landing pages on the same site, is product-market fit. It targets a specific user group that is very interested in this service, and the landing page’s quality is overall better than competitors’ landing pages.”

Key takeaways from Evolo’s landing page: 

• Create different landing pages for different user groups. Gone are the days when your target audience was one homogenous group. Cater to different segments by addressing their pain points and giving them exclusive solutions. 
• Give options to explore. Not everyone is ready to purchase – some like to do their due diligence before committing to a tool. Take inspiration from the above landing page example as it gives the option to book a demo and contact a customer service agent along with the ‘Try Now’ button.
• Keep the above-the-fold clutter-free. If the top section contains excessive copy and visual elements, the website visitor will struggle to decide where to look. Think of your core value proposition and make that the highlight of your landing page. 

Belkins, a lead generation agency, has designed a great way to capture leads – a free and accessible ROI calculator. Not only is this a smart idea, but the landing page design and copy are aimed at showing value first and pushing a conversion later.  

Michael Maximoff from the Belkins team shares, “Our ROI Calculator landing page is our highest-performing landing page, and 30% of our website conversions come from this page alone. The biggest factor and difference with this page compared to others is its interactive element — a fill-in ROI calculator tool created for different client personas with a clear CTA and follow-up system.”

Maximoff further adds, “We created this simple, data-driven tool for the sole purpose of driving conversions through our website landing page, which is ever-present on our site and promoted externally as well. Landing pages offering simple tools that help your leads get accustomed to your offer convert like crazy, and I’d highly suggest creating one if you have a cool idea and the resources to do so.”

Key takeaways from Belkins landing page:

• Add an interactive element. Games, carousels, and interactive infographics, among others, are great ways to encourage engagement and prolong the average time spent on page. The longer a person stays on your landing page, the greater the chances of them moving further on the buyer’s journey.  
• Offer something of value. Providing a free valuable resource, like an ROI calculator, subject line checker, or PDF converter, helps to start the relationship on a positive note. And when your prospects are ready to purchase, your tool will be top of mind. 
• Keep your landing pages short. Belikins’ landing page follows a no-BS approach and includes only essential information. Don’t cram everything on a single page – the last thing you want is to overwhelm the visitors. 

5. RecurPost 

Who says a blog post can’t be your top-converting landing page? 

Debbie Moran from RecurPost shares the strategy behind using blogs as a medium to rake in conversions:

“This landing page effectively communicates steps for auto-tweeting on Twitter. It highlights how auto-tweeting can save time, streamline social media management, and enhance overall Twitter engagement. This page also features a user-friendly interface, providing step-by-step instructions and visuals on how to set up auto-tweeting, all of them helping the page rank on top on SERP.” 

“Now Twitter being extremely popular and having a large user base, the landing page “How to Auto Tweet on Twitter” has specific messaging tailored to Twitter users, addressing their pain points and also demonstrating how RecurPost provides a unique solution compared to other social media scheduling tools. So this page becomes an all-in-one solution spot for all the user queries regarding Twitter automation, thus becoming the highest converting landing page on RecurPost.” 

• Create product-led content. If you plan to use your blog as a conversion-driving force, remember to illustrate your product value throughout. Describe a problem, give a solution, and then present your company as the best solution provider. 
• Keep the navigation bar limited. Landing pages are designed to minimize distractions, and RecurPost nails this by only adding pricing and features menu items. If you have to add menu items, make sure they help to aid the decision-making process. 
• Strategically place calls to action throughout the landing page. Just because a piece of content is informative doesn’t mean you have to be skimpy with the CTAs. Use them to break large chunks of content – you never know when your visitor converts!

6. Content Whale

This landing page example from Content Whale proves how you can achieve a high conversion rate without having to add any visuals. What makes this landing page a success is that it includes all the essential information needed to make a confident decision. 

Bhavik Sarkhedi from Content Whale shares more on this strategy, “They want to see samples; the page has it. They want to see FAQs for miscellaneous things; the page has it. They want a contact form; it has the same. Best storytelling copywriting; well, it does have that too.”

Key takeaways from Content Whale’s landing page:

• Discover user concerns and address them. Talk to your customers and note the bottlenecks that impact their decisions – is price a concern or, perhaps, security? Address these concerns to eliminate doubts in decision-making. 
• Add a variety of call-to-action buttons. Don’t just link to your demo or pricing page, but instead, link to all complimentary pages. Content Whale links to their price calculator and sample pages, along with a contact form – all-important for converting leads. 

7. SEO PowerSuite

In the tough SEO software industry, this landing page from SEO PowerSuite emerges as a standout example. The landing page showcases a clean design with a limited color palette, key features complemented with product screenshots, and attention-grabbing CTA buttons. 

Aleh Barysevich from SEO PowerSuite attributes the success of their high-converting landing page to two factors. 

“First and foremost, the page offers a free tool, which is a major draw. It’s not about just collecting contact details for a newsletter; it’s about providing real, useful SEO data at no cost. This aspect alone boosts our conversion rate significantly.” 

“Then there’s the second factor – the sign-up form. This is where our experimentation really paid off. The version with the dark background is not just a design choice; it’s a strategic one. It catches the eye immediately, drawing users in as soon as they land on the page.” 

Barysevich continues, “Adding the G2 rating icon to the form further improved our conversion rate. This small addition has a big impact, lending credibility and building trust. This combination of offering something valuable for free and a well-crafted sign-up form is what really makes this landing page effective.”

Key takeaways from SEO PowerSuite’s landing page:

• Add social proof in the above-the-fold section. Most people won’t scroll down the landing page if they’re not impressed with the initial view. Adding social proof in the above-the-fold section is a great way to add credibility instantly. 
• Use colors strategically. Don’t use colors without a purpose. Like SEO PowerSuite, use the striking colors from your palette to highlight your calls to action. 
• Make your headline short and clear. The headline should share your value proposition but write it in a digestible manner. It should state the value straight away (free in this case) and shouldn’t be unnecessarily long. 

8. Broadcast2World 

Probably the most well-designed landing page example from our list, Broadcast2World is a treat to the eyes. But the design isn’t the only reason this landing page has generated high conversions. 

Sunny Arora from Broadcast2World shares the secret, “We introduced 2 step landing pages last year, where basically we take basic information from the user like work email and video objective on the first page with a compelling offer and clear CTA. And then, on the next page, step 2, we ask for more detailed information. This basic technique increased our conversion rate by 5X in a few months of implementation.”

Key takeaways from Broadcast2World’s landing page:

• Don’t push your leads away. You don’t ever want to ask for too much information that you scare your prospects away. Capture initial interest and then focus your efforts on converting it – even if it means breaking your landing page campaign into two parts.  
• Focus on the overall visitor experience. This landing page example offers an immersive experience that is consistent from the top to the bottom. The design is consistent and cohesive and creates the impression of dealing with a legitimate firm. Points to note! 

9. Candida Diet

This landing page brings in 70% of conversions for Candida Diet’s website. It might look like a simple blog article but Lisa Richards from their team shares why it’s such a success. 

“This is the content our TA is searching for in order to understand their candida symptoms, and our long-form content piece, including what to eat and what to avoid, directly aligns with their search intent. We’ve included an insightful infographic to help them digest the information easier while making it memorable. We’ve also embedded simple sign-up forms within the content to make it easier for them to sign up for our free treatment plan.”

Key takeaways from Candida Diet’s landing page:

• Appeal to different types of prospects. There are two types of people; visual learners and readers. This landing page example appeals to both because it is a long-form article but also includes an infographic that acts as a summary. 
• Create valuable and helpful content. The focus should be on providing value, be it through a step-by-step guide or a free backlink checker. It’s easier for visitors to trust websites that have their interests in mind. 
• Encourage two-way communication. By opening the comment section, Candida Diet has enabled visitors to connect with them. This creates a positive impression for other visitors because it increases trust and humanizes your brand. 

10. OSHA Outreach Courses

This landing page example from OSHA Outreach Courses is deceptively impactful. It’s a short, simply designed web page that has garnered an impressive conversion rate. 

Farhan Siraj from their team shares why, “This landing page has a high conversion rate because it clearly mentions the discount we provide on multiple enrollments in our eLearning platform. Customers across industries actively seek discounts, and when a website dedicates a special page to it, search engines tend to rank that page higher. This results in increased traffic and improved conversion chances.” 

Siraj further adds, “It’s also important to note that individuals searching for discounts are usually at the end of their buying journeys. They are highly likely to convert if they find what they are looking for. This page also enables customers to easily calculate the discounts they will receive in clear numbers, this sort of transparency and clarity is always effective.” 

Key takeaways from OSHA Outreach Course’s landing page:

• Include trigger words. By using phrases like “discounted offers,” “most-in demand,” and “great discounted price,” OSHA Outreach Course has evoked impulsive reactions and as a result, immediate purchases. When used strategically, trigger words can do wonders for your conversion rate. 
• Make the payment procedure simple. Wherever possible, reduce the steps it takes for a lead to purchase. In the above case, OSHA Outreach Course collects vital company details on the same landing page and then finishes the payment on another page.  

11. The Expert Editor

Concise and precise – that’s how I’d describe this landing page example. It features limited copy, barely any visual elements, and a contact form with only two mandatory questions. 

But Brendan Brown from The Expert Editor team credits the high conversions to another reason. 

“I believe that the ‘Get Started’ page on The Expert Editor website stands out primarily due to its persuasive and informative copywriting. This approach has proven to be the most critical factor in its high conversion rate. The copy on this page is effectively crafted to not only inform potential clients about our services but also to persuade them of the value and benefits we offer.” 

Key takeaways from The Expert Editor’s landing page:

• Follow a blended approach when writing copy. In Brendan’s words, keep the copywriting both informative and persuasive. Sharing information about your services combined with a few persuasive words here and there educates and motivates your leads. 
• Highlight your privacy/confidentiality policy. When sharing confidential information, security is always a concern. It’s always better to highlight how this information will be stored and treated, instead of just hiding your policy in the landing page’s footer. 

12. 2Stallions 

If you’re looking to get more conversions for your gated content pieces, this high-converting case study landing page from 2Stallions is a good example to refer to. 

What makes it so impactful is the clutter-free above-the-fold section that captures attention and then converts it to engagement in which the visitor signs up for the case study. 

Geetha Boyani from 2Stallions Digital Marketing Agency shares why they’ve bagged a consistent conversion rate with this landing page:

“The landing page is designed to be concise and easy to navigate, ensuring users won’t be overwhelmed by excessive information. The form utilizes standard questions, making it simple and straightforward to complete. This landing page has consistently maintained a conversion rate of 3-5% for over a year, demonstrating its effectiveness in capturing leads.”

Key takeaways from 2Stallions landing page:

• Write an attention-grabbing headline and subheadline. The first step in increasing conversions is capturing interest. A bold headline with a well-crafted subheading (when executed well) does the job best. 
• Highlight your achievements. Don’t shy away from bragging about your industry awards/achievements. They add instant credibility and position your brand as a market leader. 
• Reinforce your calls to action. In a single-scroll landing page, 2Stallions included the Download CTA button three times. Repeating the CTAs helps to reinforce the action you want the prospect to take. 

Solomon Thimothy from Clickx attributes the success of their high-converting landing page to several different factors. Let’s have a look at which factors worked in the company’s favor. 

“This landing page is packed with testimonials. That’s the biggest differentiator, hands down. However, other elements like engaging and aesthetically pleasing visuals, persuasive copy, fast loading speed, and mobile friendliness are also very important. Without these other elements, people would not be able to see that precious social proof that we’ve collected over the years. So it’s always a combination of factors.”

Key takeaways from Clickx’s landing page:

• Highlight your founder/team members. When you add a picture of your team/founder front and center, it instantly humanizes your brand and helps to build that crucial trust. 
• Include video testimonials. Surely trust budges and written reviews are important, but they can’t exceed the impact of video testimonials. When your clients express genuine enthusiasm about the positive impact your service has made, and wholeheartedly recommend you, you’ll undoubtedly attract a multitude of leads.
• Add a powerful claim. When you make a bold promise, it makes the prospect curious to the extent they explore more of your services and feel compelled to test that claim. 

14. Groove Commerce

Getting conversions on gated content pieces is difficult for many, but not for Groove Commerce . Spencer Flaherty from their team shares the reason behind the landing page’s success:

“Famous advertising executive David Ogilvy once said that ‘Headlines Are Worth 90% of the Advertising Dollar.’ If your offer, such as a gated piece of content, isn’t converting then the first place to check is your headline. What makes this landing page particularly high-converting is that the information covered inside of the eBook is highly valuable to eCommerce retailers evaluating a platform switch.”

Key takeaways from Groove Commerce’s landing page:

• Strategize thoroughly before you create. eBooks are not the easiest and quickest to create. Hence, it is important that you carefully choose the topic before you put in that commitment. Which topics, you may ask? Any profound customer pain points that drive them to find solutions. 
• Give an inside sneak peek. Gated pieces can be a hit-and-miss – you never know if they’ll be worth sharing your private details. To communicate the value, give a brief description of what to expect in the eBook, just like Groove Commerce has done. 
• Show related content pieces. It’s always good practice to share related content. If your readers enjoyed the first piece, they’ll explore the ones being recommended to them. This translates to more time spent on the website, which boosts the probability of conversions. 

15. PRM 

If you have to explore one landing page example from our list, let it be this one. 

Everything from this landing page screams premium and exclusivity. Its top section is a video that shows the latest collection while the remaining page displays the elaborate items grouped into similar categories. 

Regarding the conversions this page generates, Kamil Bajołek from PRM says, “The landing page stands out for its clear focus on high-end brands and limited collections, which is a key differentiator from other landing pages. This focus is evident in the way the page is structured and the content it highlights.”

“One of the main features that make this page unique is its emphasis on exclusive offers and limited-time promotions, such as the prominent “BLACK FRIDAY UP TO -70%!” deal. This creates a sense of urgency and exclusivity, encouraging visitors to take advantage of these offers while they last.”

Bajołek continues, “Another notable aspect is the user-friendly design of the page. The layout is clean and easy to navigate, with clear categories like clothing, footwear, and accessories, making it simple for users to find what they’re looking for. The use of high-quality images and the option to view more details about each product further enriches the user experience.” 

Key takeaways from PRM’s landing page:

• Include urgency-creating elements. When you create urgency, either through the design or the copy, you increase the chances of impulsive purchases. For a retail business, this is a sure-shot way of boosting conversions. 
• Highlight your top perks. If you offer benefits like free delivery or 24-hour shipping like PRM does, make sure it’s not hidden away in a large passage of content. Instead, it should be made prominent, so it grabs the attention of interested buyers. 

16. MonsterInsights

One look at this page and you’ll know for sure why it brings in high conversions. This landing page is focused on one thing only and that is to persuade users to upgrade. 

Syed Balkhi from MonsterInsights shares their strategy for driving conversions from this landing page: 

“This is an upgrade offer to the Pro plan landing page which aims at our existing users of the Plus version. The page includes a clear CTA that it is a one-time offer, which urges users to take action. Besides, it includes (1) the comparison of the original vs. discounted price, reminding users that it’s a huge and limited-time deal, and (2) a progress bar showing 90% completed, making it sound simple and easy to upgrade. All those factors combined make it an irresistible deal.”

Key takeaways from the MonsterInsights landing page:

• Add a progress bar. There is something about progress bars and not leaving them incomplete. Adding them is a strategic move that plays with human psychology and compels the user to convert in hopes of meeting that 100%. 
• Feature all your trust badges. Trust indicators on pricing and upgrade landing pages are a must because they show that the website isn’t a scam and that the potential buyer can make the purchase without having any second thoughts. 

17. OptinMonster 

The last landing page example on our list is from the popular lead generation tool, OptinMonster . 

Thomas Griffin from their team shares the reasons behind the high conversion rate of this landing page: 

“We go beyond the basics of landing page design to craft compelling content that converts. Our landing pages guide prospects effortlessly toward the desired action, using clear page sections, visually highlighted benefits, and persuasive social proof. And of course, we don’t forget to place call-to-action buttons throughout the page to ensure no lead is left behind.”

Key takeaways from OptinMonster’s landing page:

• Focus on the visual layout. When you provide a tool with an elaborate list of features, mentioning them all can appear overwhelming. To make it more digestible, rely on the layout style of your landing page to break the content flow and give each section its deserving attention. 
• Add a CTA to the sticky header. For longer landing pages, like the one above, add a sticky/fixed header that reinforces your value proposition and features a call to action. This is to ensure the visitor doesn’t get consumed on the page to the extent they forget what they were initially looking for.

I’m positive you now must have several strategies in your arsenal after going through the above high-converting landing page examples. 

But the job isn’t complete after executing the strategies – you must also timely track the landing page conversion rate along with other metrics to ensure you’re on the path toward success. 

Just like there’s a better way to design landing pages for high conversions, there’s a more efficient way to monitor key metrics. 

While many marketers turn to Google Analytics for insights, this approach has its drawbacks. Applying different filters for performance comparisons can result in errors, and the manual process of extracting data into spreadsheets for reporting is a permanent headache.

Enter Databox – a better and stress-free way to monitor and report on landing page KPIs

Connect Google Analytics as a data source (along with 100+ integrations) and display important metrics in visual dashboards like this website engagement one . There are 200+ dashboard templates to choose from and you can use the drag-and-drop editor to customize the layout.

If you prefer a more hands-on approach, you can also create these dashboards from scratch and personalize them with your brand elements. Sharing these dashboards with the management is a piece of cake as well! 

We’ve just touched the tip of the iceberg when it comes to exploring Databox’s features. Sign up for a free account to witness how you can use Databox to skyrocket the performance of your landing pages.

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How to use customer case studies on your landing page.

November 18, 2023 | Jimit Mehta

Picture this: You're on the hunt for a new pair of shoes, but you're not quite sure which brand to go for. You do some online research and stumble across a website with a landing page showcasing a customer case study. As you read through the story of another customer who was once in your exact same situation, you start to feel a sense of trust and reassurance in the brand. Before you know it, you're clicking the buy button and eagerly awaiting the arrival of your new kicks.

This scenario highlights the power of customer case studies on landing pages. By showcasing real stories from satisfied customers, businesses can establish trust with potential buyers and encourage them to take action. In this article, we'll explore the ins and outs of using customer case studies on your landing page, from selecting the right customers to feature to crafting compelling stories that resonate with your target audience. So whether you're a small business owner or a seasoned marketer, keep reading to discover how you can use customer case studies to boost your conversion rates and grow your business.

What are customer case studies and why are they important?

A customer case study is a detailed narrative that tells the story of how a particular customer used your product or service and the benefits they derived from it. It typically highlights the customer's pain points, the solution your product or service provided, and the results they achieved.

Customer case studies are important because they provide a powerful tool for establishing trust with potential customers. By sharing real-life success stories of how your product or service has helped other customers solve their problems, you can create a sense of credibility and reliability that can be difficult to achieve through other forms of marketing .

Furthermore, customer case studies can be particularly effective in influencing the decision-making process of potential customers who are in the consideration or evaluation phase. When a potential customer is considering your product or service, they want to know if it's going to work for them. By presenting a case study that is relevant to their situation, you can demonstrate that your product or service has helped others with similar problems and that it can work for them too.

In summary, customer case studies are an essential marketing tool for building trust, establishing credibility, and influencing the decision-making process of potential customers.

Choosing the right customers to feature in your case studies

Choosing the right customers to feature in your case studies is a critical step in creating effective customer success stories. The goal is to find customers whose experiences and results are most relevant and compelling to your target audience.

To begin with, you should identify the characteristics of your target audience and then look for customers who match those characteristics. For example, if your target audience is small business owners, you should look for customers who are also small business owners.

In addition, you should choose customers who have had a positive experience with your product or service and who can articulate that experience well. It's also important to look for customers who have achieved measurable results and can provide data to support their claims.

When selecting customers for your case studies, it's also important to consider the diversity of your audience. Look for customers from different industries , different geographies, and with different levels of experience to create a well-rounded set of case studies that can appeal to a broad audience.

Lastly, it's important to obtain permission from the customer before featuring them in your case study. Not all customers will be comfortable sharing their story publicly, and it's important to respect their privacy and preferences.

By carefully choosing the right customers for your case studies, you can create compelling and relevant stories that resonate with your target audience, establish trust, and help drive conversions.

How to conduct effective customer interviews for your case study

Conducting effective customer interviews is an essential part of creating a compelling case study. A well-conducted interview can reveal valuable insights into the customer's experience with your product or service, as well as the challenges they faced and the benefits they achieved. Here are some tips on how to conduct effective customer interviews for your case study:

Plan your questions: Before you conduct the interview, plan your questions in advance. This will ensure that you cover all the important aspects of the customer's experience and can get the information you need for your case study. Be sure to ask open-ended questions that encourage the customer to share their thoughts and feelings.

Make the customer comfortable: It's important to make the customer feel comfortable and at ease during the interview. Begin with some small talk to establish a rapport and build trust . Let the customer know that you value their time and insights.

Listen actively: Active listening is an important skill for conducting effective customer interviews. Pay attention to what the customer is saying and ask follow-up questions to clarify their points. Take notes during the interview to capture key points and details.

Ask for specifics: To create a compelling case study, it's important to get specific details from the customer. Ask for examples of how they used your product or service, the challenges they faced, and the results they achieved. Specifics can help paint a vivid picture of the customer's experience and make the case study more engaging.

Respect the customer's privacy: Be respectful of the customer's privacy and preferences. Ask if they are comfortable sharing their story publicly and if they have any concerns about what will be included in the case study.

By following these tips, you can conduct effective customer interviews that provide valuable insights and help you create a compelling case study that resonates with your target audience.

Crafting a compelling story that resonates with your target audience

Crafting a compelling story that resonates with your target audience is an essential part of creating an effective customer case study. A compelling story can capture your audience's attention, engage their emotions, and motivate them to take action. Here are some tips for crafting a compelling story that resonates with your target audience:

Use a narrative structure: Stories have a beginning, middle, and end. Use this structure to craft your case study. Start with a brief introduction to the customer and their challenges. Then, describe how your product or service helped the customer overcome those challenges. Finally, highlight the results the customer achieved with your help.

Use language that resonates with your audience: Use language that your target audience will understand and find relatable. Use industry-specific terms and avoid jargon or technical language that may be confusing or off-putting.

Focus on the customer: Keep the focus of the story on the customer, not your product or service. Use the customer's voice throughout the case study and let them tell their story in their own words.

Highlight emotions: Emotions are a powerful motivator. Highlight the customer's emotions throughout the story, such as frustration or relief, and describe how your product or service helped to alleviate those emotions.

Use visual aids: Visual aids, such as photos or infographics, can help to make the case study more engaging and easier to understand. Use visuals that are relevant to the story and help to illustrate key points.

Keep it concise: A compelling story doesn't have to be long. Keep your case study concise and focused on the most important details. Use bullet points or subheadings to break up the text and make it more readable.

By following these tips, you can craft a compelling story that resonates with your target audience and motivates them to take action. A well-crafted case study can be a powerful tool for building trust , establishing credibility, and driving conversions.

Using data and statistics to add credibility to your case study

Using data and statistics is an effective way to add credibility to your case study. Data and statistics can help to quantify the benefits of your product or service and provide evidence to support the customer's experience. Here are some tips for using data and statistics to add credibility to your case study:

Use relevant data: Use data that is relevant to the customer's experience and supports the benefits of your product or service. Use data that is easy to understand and relates directly to the customer's challenges and results.

Use reputable sources: Use reputable sources for your data and statistics. Use industry-standard sources or third-party sources to ensure that the data is unbiased and credible.

Use visuals to illustrate data: Use charts, graphs, and other visuals to illustrate the data and make it easier to understand. Visuals can help to bring the data to life and make it more engaging for the reader.

Use data to tell a story: Use data to tell a story that supports the customer's experience. Use the data to highlight the challenges the customer faced, the benefits they achieved with your help, and the impact on their business.

Provide context: Provide context for the data and statistics. Explain what the data means and how it relates to the customer's experience. Use comparisons or benchmarks to provide additional context.

By using data and statistics in your case study, you can add credibility to your story and provide evidence to support the customer's experience. Data can help to quantify the benefits of your product or service and provide evidence that can be more persuasive than words alone. However, it's important to use relevant and reputable data, and to provide context for the data to ensure that it's meaningful and easy to understand.

Incorporating visuals into your case study for maximum impact

Incorporating visuals into your case study is an effective way to make your content more engaging and impactful. Visuals can help to break up the text, illustrate key points, and make the content more memorable. Here are some tips for incorporating visuals into your case study for maximum impact:

Use relevant visuals: Use visuals that are relevant to the customer's experience and support the story you're telling. Use photos, graphics, and other visuals that help to illustrate the customer's challenges and the benefits they achieved with your help.

Use captions: Use captions to provide additional context for the visuals. Captions can help to explain what the visual is showing and how it relates to the customer's experience.

Use infographics: Infographics are a great way to present complex information in a visually appealing way. Use infographics to illustrate data and statistics or to summarize key points.

Use customer quotes: Use customer quotes in conjunction with visuals to add an additional layer of impact to the case study. Use quotes that support the story you're telling and highlight the benefits the customer achieved with your help.

Use video: Video is an increasingly popular way to present case studies. Use video to tell the customer's story in their own words and to show how your product or service helped them achieve their goals.

By incorporating visuals into your case study, you can make your content more engaging and impactful. Visuals can help to break up the text, illustrate key points, and make the content more memorable. Use visuals that are relevant to the customer's experience, provide additional context with captions, use infographics to present complex information, use customer quotes to add impact, and use video to show the customer's story in their own words. These tips can help you create a compelling case study that resonates with your target audience and drives conversions.

Placement and formatting of your case study on your landing page

The placement and formatting of your case study on your landing page can have a significant impact on its effectiveness. Here are some tips for optimizing the placement and formatting of your case study:

Use a prominent location: Place your case study in a prominent location on your landing page. Consider placing it above the fold or in a dedicated section that draws the reader's attention.

Use a clear and compelling headline: Use a clear and compelling headline to grab the reader's attention and entice them to read the case study. Make sure the headline highlights the key benefit the customer achieved with your help.

Use formatting to improve readability: Use formatting to improve the readability of your case study. Use headings, subheadings, bullet points, and other formatting elements to make the content easier to scan and understand.

Include a call to action: Include a clear call to action at the end of the case study. Encourage the reader to take the next step, whether it's signing up for a free trial, contacting you for more information, or making a purchase.

Use social proof: Use social proof to add credibility to your case study. Include logos of well-known companies you've worked with, display customer testimonials, or add a star rating to show how many customers have rated your product or service positively.

By optimizing the placement and formatting of your case study on your landing page, you can increase its effectiveness and improve your conversion rate. Use a prominent location, a clear and compelling headline, formatting to improve readability, a call to action, and social proof to add credibility. These tips can help you create a compelling case study that resonates with your target audience and drives conversions.

A/B testing and optimizing your case study for better conversion rates

A/B testing is a technique that can be used to optimize your case study and improve its conversion rate. Here's how it works:

Create two versions of your landing page: Create two versions of your landing page, each with a different version of your case study. For example, you might test different headlines, different visuals, or different calls to action.

Split your traffic: Split your traffic evenly between the two versions of your landing page. This can be done using A/B testing software.

Measure the results: Measure the conversion rates for each version of the landing page. This will give you an idea of which version is more effective at driving conversions.

Make changes: Make changes to the less effective version of the landing page based on the results of your A/B testing. For example, if you find that a different headline is more effective, update the less effective landing page with the winning headline.

Repeat the process: Continue to test and optimize your case study using A/B testing. Over time, you can make incremental improvements that can have a big impact on your conversion rate.

By using A/B testing to optimize your case study, you can make data-driven decisions that can help you improve your conversion rate. By creating two versions of your landing page, splitting your traffic, measuring the results, making changes, and repeating the process, you can make incremental improvements to your case study over time. This can help you create a more effective case study that resonates with your target audience and drives more conversions.

How to leverage customer case studies in other marketing channels

Customer case studies can be a powerful marketing tool when used in other channels besides your landing page. Here are some ways you can leverage your customer case studies in other marketing channels:

Email marketing: Use customer case studies in your email marketing campaigns to highlight the success of your customers and showcase the benefits of your product or service. You can include a link to your case study on your landing page or include the full case study in the body of the email.

Social media: Share your case studies on social media to reach a wider audience. You can create social media posts that highlight the key benefits your customer achieved with your help, and include a link to your case study on your landing page.

Paid advertising: Use your customer case studies in your paid advertising campaigns to add credibility and social proof to your messaging. You can include a quote or testimonial from a satisfied customer in your ad, or use a visual from your case study to grab the viewer's attention.

Sales collateral: Use your customer case studies in your sales collateral, such as brochures or sales decks, to show potential customers how your product or service can benefit them. Include quotes or testimonials from satisfied customers to add credibility to your messaging.

By leveraging your customer case studies in other marketing channels, you can extend the reach of your content and drive more conversions. Use your case studies in email marketing, social media, paid advertising, and sales collateral to show potential customers how your product or service can help them achieve their goals. This can help you build a stronger brand, establish trust with your audience, and ultimately drive more sales.

Best practices for maintaining and updating your case studies over time

Keeping your case studies up-to-date is important to ensure that they remain effective marketing tools over time. Here are some best practices for maintaining and updating your case studies:

Regularly review and update your case studies: Review your case studies on a regular basis to ensure that the information is still accurate and relevant. If necessary, update the case study with new data or information.

Keep your case studies organized: Keep your case studies organized and easy to access so that you can quickly and easily update them as needed. This can be done by creating a centralized repository for all of your case studies, or by using a case management tool to track updates and changes.

Use customer feedback to improve your case studies: Ask your customers for feedback on your case studies to help you identify areas for improvement. This can be done through surveys or by simply asking for feedback directly.

Incorporate new media formats: Experiment with new media formats, such as videos or interactive content, to keep your case studies fresh and engaging.

Test and optimize your case studies: Use A/B testing to test and optimize your case studies for better conversion rates. This can be done by testing different headlines, visuals, or calls to action.

By following these best practices, you can ensure that your case studies remain effective marketing tools over time. By regularly reviewing and updating your case studies, keeping them organized, using customer feedback to improve them, incorporating new media formats, and testing and optimizing them for better conversion rates, you can continue to drive conversions and achieve your marketing goals.

Customer case studies are an effective way to showcase the benefits of your product or service on your landing page. In this article, we've covered several key areas for creating and using customer case studies on your landing page.

First, we discussed what customer case studies are and why they are important. We then looked at how to choose the right customers to feature in your case studies, how to conduct effective customer interviews, and how to craft a compelling story that resonates with your target audience.

Next, we explored how to use data and statistics to add credibility to your case study, as well as incorporating visuals into your case study for maximum impact. We also discussed the placement and formatting of your case study on your landing page, as well as A/B testing and optimizing your case study for better conversion rates.

Finally, we looked at how to leverage your customer case studies in other marketing channels and best practices for maintaining and updating your case studies over time. By following these guidelines, you can create effective customer case studies that will help you drive conversions and achieve your marketing goals.

Want to personalize your landing pages for better conversions?  Try Markettailor for free.

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Landing Page Examples: Inspiring Case Studies to Boost Your Conversions

By Charles O

This is Matthew's blog, and I cover tech and digital marketing.

In the world of marketing, inspiration is key. When it comes to landing pages, seeing real-world examples of success can spark your creativity and guide your own design and copywriting strategies. This guide will showcase compelling landing page examples through insightful case studies. By analyzing what makes these landing pages successful, you can learn valuable lessons to boost your own landing page conversions .

Table of Contents

Why are Landing Page Examples Important?

Studying successful landing pages offers a wealth of benefits:

• Gain Inspiration: Explore different landing page designs, layouts, and copywriting approaches to inspire your own creations.
• Identify Best Practices: Determine what elements high-converting landing pages share and incorporate them into your strategy.
• Avoid Common Mistakes: Learning from other’s mistakes can help you steer clear of pitfalls that might hinder your landing page performance.

Case Studies: Landing Page Examples That Convert

Let’s delve into some inspiring landing page examples across different industries:

• Key Takeaways: Dollar Shave Club’s landing page uses a humorous video ad that grabs attention, clearly communicates the value proposition (high-quality razors at a low price), and features a strong call to action to subscribe.
• Key Takeaways: Dropbox’s landing page focuses on simplicity and clarity. It features a benefit-driven headline, a short explainer video, and a prominent call to action to sign up for a free trial.
• Key Takeaways: HubSpot’s landing page offers a valuable downloadable resource (e.g., an ebook) in exchange for the visitor’s contact information. The page highlights the benefits of the resource and uses a clear call to action to download it.

Beyond the Case Studies

Remember, the best landing pages are those that cater to your specific target audience and offer. However, you can glean valuable insights from these examples:

• Focus on Benefits: Successful landing pages prioritize communicating the benefits their product or service offers to the target audience.
• Clear Calls to Action: High-converting landing pages feature prominent and action-oriented CTAs that tell visitors exactly what you want them to do next.
• Mobile-Responsive Design: In today’s mobile-first world, ensure your landing page provides a seamless experience across all devices.
• Social Proof: Leverage testimonials, logos, or trust signals to build credibility and encourage conversions.

By studying successful landing page examples and understanding the reasons behind their effectiveness, you can gain valuable inspiration and strategies to design high-converting landing pages that drive results for your business.

Ready to Create High-Converting Landing Pages?

Crafting a successful landing page requires expertise in design, copywriting , and conversion optimization. If you’re feeling overwhelmed, consider partnering with a digital marketing consultant.

A digital marketing consultant can help you:

• Analyze successful landing pages in your industry.
• Create a landing page strategy that is in line with your marketing objectives.
• Design and copywrite compelling landing pages that resonate with your target audience.
• A/B tests different landing page elements to optimize performance.
• Integrate your landing pages with your marketing automation platform.

About the author

I’m Matthew, and I write about digital marketing and technology on this blog. A digital marketer and entrepreneur, assisting people and companies in building successful online brands.

My vision is to help brands reach their full potential through strategic digital marketing.

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How to write the perfect web design case study to win more clients

An immersive digital portfolio is the key to landing new clients. Learn how to show off your skills with a winning web design case study.

Design and build a custom portfolio website, visually, within 21 days.

A design portfolio without case studies is like a movie with no dialogue — visually present but lacking the substance needed to convey its full meaning.

Dialogue and case studies both communicate meaning. Without dialogue, audiences struggle to understand a film’s plot, characters, and themes, similar to how clients will struggle to understand the problem you solved, your design process, and the impact of your work without a thorough case study.

When you’re competing against other designers for a project or role, a well-written web design case study sets your portfolio apart , showing potential clients what you’ve done and what you’re capable of.

What is a case study?

A case study is an in-depth investigation into a person or group of people, a situation, event, or a product. A web design case study is a visual and textual analysis of a successful web platform, landing page , website design, or other web-based product. These types of case studies can be physical documents, but they’re often digital: PDFs, infographics, blog posts, or videos. Screenshots are an essential component, as are wireframes and mockups. But a robust web design case study also features detailed written explanations.

These visual and written elements work together to create a comprehensive assessment of the design process from start to finish, including the challenges faced, the solutions implemented, and the results achieved.

5 benefits of web design case studies

Now that we’ve touched on how case studies sell prospective clients on your work, here are a few other benefits of adding web design case studies to your portfolio website:

1. Demonstrate expertise

Case studies are a powerful marketing tool for designers to demonstrate their capabilities to potential clients or employers. A good web design case study showcases your skills and expertise in solving complex design problems.

2. Build credibility

In case studies, designers often include the name of the business, client, or project they’ve worked on, building credibility by providing real-world examples of their past work. You can even add testimonials and reviews to highlight positive feedback directly from those you’ve worked with.

3. Inspire future projects

Examining and analyzing your own work can inspire your next website build — maybe you’ll try one of the layouts that was nixed for this project or center the next design around an element you ended up loving. It also provides guidance and best practices for design projects, setting the bar for innovative design.

4. Encourage personal growth

Writing an investigation of your own design portfolio pieces after completing a project provides an excellent avenue for self-reflection. Reflecting on past projects, the struggles you’ve faced working on them, and what you’ve learned from the process will help you identify your strengths as a designer and areas of improvement to work on.

5. Improve communication

Presentations of your own work don’t just communicate the design process, decisions, and outcomes to clients. They also speak to stakeholders, including clients, team members, and management. A well-written case study illustrates a designer’s ability to effectively communicate complex design ideas and concepts, and writing it will improve your communication skills and offer insight into how effectively you work and collaborate with others.

What makes an effective web design case study?

A web design case study describes the process you took to solve a challenge with a particular web design project. A successful case study features a notable client project, a well-written narrative structure, and an engaging visual design.

Think of it as a story with an identifiable beginning, middle, and end. Throughout the story, show clients your approach to successful web design — the problem, the research you did to prepare for the project, the steps and iterations you completed throughout the process, and the final results you delivered. This narrative structure helps clients understand the project’s evolution and details your design process, making it key to an effective case study.

Case study curation and criteria

We’ve covered the basics of what a good case study looks like. But how do you determine which projects to include? If a project meets all the following criteria, it’s a good candidate for a detailed case study.

Is it relevant to the future projects you hope to explore?

If there’s a type of project you’ve completed in the past that you’d like to avoid in the future, that particular portfolio piece might not be a great option for a case study. You’re not just trying to sell yourself to clients — you’re trying to land jobs you actually want to do.

Does it have a defined initial problem?

Web design projects often arise as a result of a problem. These projects are perfect for case studies because the product design goes beyond appearance and functionality. Here are some of the issues your designs might solve:

• Poor user experience: To create a smooth, enjoyable experience for users, user experience (UX) design focuses on identifying and solving issues that cause frustration, confusion, or difficulty while using an app or a website, such as confusing navigation, misleading icons, or slow load times. Addressing these challenges lets you showcase your understanding of your target audience’s needs and demonstrates your ability to apply your creative and technical skills to solve them.
• Low search engine ranking: Redesigning a website with search engine optimization (SEO) in mind will improve its ranking in the search engine results pages, and you’ll have metrics to include in your case study to quantify the claims you’re making.
• Inconsistent branding: Brand design is a massive part of a company’s identity. A lack of alignment between the logo, colors , and other visual elements of a brand’s identity and its digital assets reflects negatively on the company, leaving customers with more questions than answers about who’s behind the brand. Good web design can bring a sense of cohesion to the company’s digital products, an achievement you can speak to in your case studies.

Does the outcome deliver measurable success?

Good design is subjective, but the best projects for case studies have data to show how successful they are. Search engine ranking is one example. You might also highlight impressive metrics for user engagement (bounce rate, time spent on the site), conversion rate (the percentage of visitors who make a purchase or fill out a form), or web traffic (the number of visitors to the website).

Is the project visually suitable for presentation?

When preparing a web design case study, consider the various formats it can be presented in, such as a video, static webpages, or interactive web content.

Selecting projects that fit your chosen presentation format is essential to showcasing your web design skills. As a web designer, it’s a given that whatever you’re presenting to potential clients needs to use thoughtful, aesthetically pleasing designs.

Design for display

There’s no single right way to present a case study. What’s most important is that your case study tells the story of the journey from an initial problem or idea to a finished product that meets the client’s needs.

A minimalist design will help you achieve this goal. But don’t confuse minimalist with boring. You can (and should) get clever with the presentation. Instead of using basic screenshots, for example, consider exhibiting your work in modern frames with immersive features. Or display screenshots of the product in its natural habitat. Webflow designer Karen Huang uses a digital screen in this user experience case study to feature a screenshot of the user interface (UI) on a smartphone screen just as users would experience it:

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

How do you structure a case study?

The contents of every web design case study will vary, but they should all follow this basic structure:

1. A challenge

Start your case study with an introduction to your client and the problem your design solved. Include details about the project’s context, goals, and constraints. This section sets the stage for the rest of the case study and ensures the readers clearly understand what the project — and your solution — is all about.

2. A solution

Detail your approach to solving the challenge introduced in the previous section. Include information about your research, its methodology, and the data you gathered to develop your solution. Focus on your skills, not diagnostics — this is the place to showcase your intelligent approach, reasoning, and innovative ideas that ultimately resolve the challenge.

For this section, it’s helpful to break each key resolution into separate paragraphs and introduce images in chronological order to detail your design process. Screenshots of wireframes and strategy phases will paint a vivid picture of the project’s journey.

If you face any challenges or roadblocks while designing your solution, discussing them provides insight into your problem-solving skills and shows potential clients how you overcome difficulties. End this section with multiple pictures of the final product, and be sure to include a direct link to the project for potential clients and employers to peruse.

3. The impact

This section is where you’ll highlight metrics and data that back up the project’s success. Leverage metrics, user feedback, or whatever data is available to illustrate how your solution solved your client’s challenges and achieved the project’s goals. You can also include information about the potential longitudinal impact of your work and future opportunities for the project.

4. Key quotes

A case study is a perfect place to share client testimonials and add quotes from team members to help readers learn what the experts behind the project think about the build. Get creative but use quotes sparingly, sprinkling them throughout the case study to support the image or project stage the quote relates to.

Let your work do the talking

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In this tutorial we show you how we designed a landing page and followed a website project process, from the first notes to the final visual design.

A landing page is any type of web page that a visitor lands on, typically from a link on another page, an email, or an ad. In marketing, landing pages are thought of as single pages that may be able to stand alone to describe a product or service and provide a call to action for the visitor, usually to sign up for or buy it.

In this article we'll go through the landing page for Balsamiq Cloud , covering the process for a typical website project from start to finish .

How we design

The steps I take in the design process vary only slightly from project to project. One thing that I consistently do is work in the lowest fidelity possible at first . I then work towards higher fidelity as we explore , test and validate ideas.

Here’s how it usually shakes out.

• Words - Gather information and summarize the project in text.
• Sketches - Start out the design with thumbnail sketches — abstracted mini sketches of pages that look like blocks and squiggles. This can be traditionally done with pen and paper , but I use the Quick Draw feature in Balsamiq .
• Wireframes - Flesh out the ideas from our sketches using zone diagrams to identify elements. Start to wireframe by adding more detail and explore the hierarchy of elements on the screen and describe function and behavior.
• Visual Design - Begin the design comp by blocking out layout in grayscale elements. Add detailed information, specify position, weight and size of elements. Begin to add color and refine the elements on the screen iteratively. I leave plenty of time for frequent review and iteration in wireframe and visual design stages.

Let’s take a closer look.

Words first

Start with a textual description.

The lowest fidelity and least expensive tools are the ones that let you dispose of ideas easily so you can throw out the ideas that aren't working, explore new ones, narrow them down and choose a direction to pursue. Words are perfect for this stage.

Clarify your user stories

I usually begin by gathering descriptions of what we're designing. The user story is clarified by meeting with team members to discuss what we're designing. I'll then start a description of the project on a wiki page. (See our article on Using Wireframes with Agile User Stories .)

Think of this as "project brief light." It's a words-only description of the project used to facilitate discussion, organization and planning before sketching. I can't emphasize enough how important it is to get on the same page at this point. Iterations on the foundational ideas for the project now will save you a lot of time and money later.

Take inventory

The next steps might be to take inventory of the elements that need to go onto the page.

This is the work of figuring out the Information Architecture of the screen. It might take the form of a user flow diagram with boxes and arrows to illustrate what leads where. It might take the form of an outline. Some people write up Page Description Diagrams.

For our landing page I created an outline, based on a walk-through of the features of the product and we reviewed and refined this outline. From this baseline of understanding I start working visually.

Review and validate

The main takeaway is that text is the cheapest deliverable to iterate , so have plenty of discussion and review at this stage.

Thumbnail sketches

Now I begin exploring some visual representations of the elements. Before Balsamiq, I did thumbnail sketches . You can think of this as pre-wireframe idea generation.

Think of this as sitting around a coffee table with your team sketching ideas on the back of a napkin. It's rougher and more abstract, with far less detail than a wireframe.

Identify elements

These are quickly sketched boxes to identify elements of the screen and begin to explore how to arrange them hierarchically.

Balsamiq's Quick Draw feature allows me to use that same type of pen/paper thumbnail sketching technique. I draw Rectangles and might label the elements of the screen.

This gives me a bird's eye view of the page. Seeing the entire page as little blocks helps me figure out the hierarchy of elements from the outline. It'll also turn out to be helpful as I'm figuring out how elements re-flow for responsive breakpoints.

Once I have the high-level organization of the screen in the thumbnail sketches, I can start wireframing to flesh out more of the page elements. I start working from the outside in to organize zones of content or features and then switch gears to working from the inside out on adding details to each zone.

Work outside-in: Organize zones

I start by turning those sloppy blocks into a zone diagram based on the ideas we sketched. Zone diagrams let you figure out the blocks or modules of content that go into the screen further adding hierarchy to the elements , based on the priorities of the story the page should be telling.

After zone diagrams, I can continue to create smaller blocks within the zones for the content elements. I continue to use Quick Draw Boxes and Text to visualize the content abstractly. It's a bit like a technique I used when painting — get your basic shapes down , step back and blur the eyes to look at the composition.

To take the painting analogy further, once the broad, sketchy strokes start to define the architecture of the screen, I then keep working inward to find the inner structure. I'll flesh out the details, by putting in copy. I may use placeholder copy at first, but prefer to use something closer to the actual copy to get a sense of where text will break.

Work inside-out: Add detail

This is where the sketch evolves into a wireframe as more information is added and flow is demonstrated.

The illustration below shows how that bird's eye view gets more focused as we zoom in to show actual content. What I did in this case was use the Transform Control (CTRL+T or CMD+T) function to transform those Rectangles into components from the library and make the scribbly Line of Text objects into real text.

When we're ready to review at this level of fidelity, we'll do a walkthrough with the team.

We like to do a lot of review and iteration at this stage before moving on to visual design.

Visual design

If your team is satisfied with the direction the product design is headed, you may start thinking about visual design.

Iterate copy

In our project, Peldi had some great ideas to simplify the login flow as we were wireframing and we had a direction for the visual design. We did some initial copywriting and I set out to turn the wireframed elements into a visual design.

Start exploring visual concepts

Sketch , the excellent illustration application for the Mac, is my tool of choice for visual design. With Sketch I began some grayscale exploration of the screen , creating and moving boxes around and adding the headings.

I defined the zones of the screen and annotated some initial ideas, like having a simple hero with full viewport video, where to place the calls to action, what features to describe and how to message the value proposition. I started designing the typographic elements, adding all of the inner content inside the boxes, explored a few concepts for the layout and noted interactive behaviors.

Design review

I put the first comp into a Balsamiq Cloud project so we can review the early stage concepts. We do a walkthrough and begin to review as a team.

Here's a screenshot of the comp in Balsamiq Cloud. We used the Comment features in Cloud to ask questions and point out issues, and I iterated from that discussion.

From the design review I get clarification on things we want to improve and we do a bit more copywriting.

At some point we have enough agreement on the concept and agree that we're ready to start building it in code . We know that some iterations will also continue in development, so we expect to evolve the real thing as we build.

This illustration showed the stopping point where we had enough validation of the visual design to start to develop.

As you can see from the actual Cloud landing page , we continued to iterate on the real thing. You can even watch a Live Wireframing video showing how we worked on adding our pricing information to the page.

Optimize around low fidelity and find the right design

I hope this gives you an idea of how we work iteratively using wireframes behind the scenes.

Don't move too fast past the lowest fidelity and least expensive tools. Because we're a small, distributed team, we're always thinking about optimizing our time on solving the right problems. Using low fidelity is a great way to avoid losing time in more expensive decision making by the time we're working on code.

We hope this might inspire you to think about how you use Balsamiq for even lower fidelity wireframing and see how it provides the glue between initial idea exploration and the more complete concept imagined in visual design.

For more guidance on designing landing pages, read our article on Perfect Landing Page Wireframes .

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Blog Marketing 21 Landing Page Design Examples & Templates For Inspiration

21 Landing Page Design Examples & Templates For Inspiration

Written by: Aditya Sheth Aug 05, 2020

Let’s be honest, redesigning your landing pages is hard. But creating landing pages from scratch is even harder.

Which kind of landing pages are best suited for your industry? What kind of landing page should you create for a specific use case? How do you achieve the delicate balance between great landing page design and copy?

Trust me, I’ve been there and I’ve had the same questions. What’s helped me most in situations like these is looking outward for inspiration.

In this guide, I’m going to share some of the best landing page examples spanning multiple industries and use cases. I’ve also sprinkled in some of Venngage’s landing page wireframe templates so you can start creating your own landing pages right away!

21 Landing page examples for your inspiration

Looking for inspiration to spice up your landing page redesign? You’ve come to the right place. Here are 21 landing page examples & templates to across various industries to help you get started:

• Software Landing Page Examples
• Product Landing Page Examples
• Ecommerce Landing Page Examples
• App Landing Page Examples
• Coming Soon Landing Page Examples
• Consulting and Agency Landing Page Examples
• Ebook Landing Page Examples

1. Software landing page examples

Stripe software landing page.

When it comes to software landing pages, I’ve been left stunned by Stripe’s recent landing page redesign.

Stripe is one of the biggest financial services startups on this planet that prides itself on knowing three things very well: finance, technology, and design.

And their penchant for good design and user experience is reflected on this software landing page:

To be completely objective, their landing page design has plenty of fancy bells and whistles.

I’m talking about the gradient animation which could affect page speed and battery, poor text readability, unclear and small call-to-action (CTA), etc.

Your software landing pages should stay away from any bells and whistles. My advice? Keep it simple.

Monday sign up landing page

On the topic of keeping it simple, minimalist landing page design has so far been one of the most popular graphic design trends in 2020.

Who better to showcase as an example than Monday? Their sign up landing page is clean, minimalist, and easy on the eyes:

Bonus points for the hard-to-miss red CTAs and the auto-scrolling use cases in the hero section that showcase all the ways teams and departments can use Monday.

Venngage software landing page template

If you’re like me and you loved how Monday approached their landing page design, I’ve got a similar software landing page template for you. 

The software landing page below is organized, minimalist, and easy to read. Perfect if you’re a startup that offers a simple and easy-to-use software.

Go ahead and edit this software landing page template right now:

2. Product landing page examples

Transferwise interactive landing page.

Another financial services company on this list? What can I say, Transferwise’s take on the traditional product landing page was too good to ignore. 

Transferwise has quickly become one of the easiest ways to send and receive money abroad and their interactive product landing page example is what made me a customer too:

You can’t really go wrong with a live currency calculator that works both ways and showcases both the conversion breakdown as well as the fees in a no-nonsense way.

The kicker? Their product landing page has multiple CTAs aimed at either educating you, establishing trust and credibility, and most importantly: enticing you to sign up.

If you’re already convinced, all you need to do is click “get started.” Want to learn more? Click the “see what we’re all about” button and an explainer video will pop up.

At the end of the day, their goal is to convert unknown visitors into registers. So the big, bold, and green CTA always takes center stage.

Like I said earlier, I recommend keeping your product landing pages simple.

Your resources could be better spent elsewhere (like figuring out your online marketing strategy) . Especially if you’re a small to medium business or just starting out.

Astra product landing page 

I’ve come across a lot of product landing page examples in my time as a marketer, but I recently happened to stumble upon Astra’s landing page. I instantly knew this was the best product landing page I’ve seen in a while.

But why? For starters, their headline is intriguing yet targets a pain-point all website owners face. Their following subheading paints a “what-if” scenario that further agitates this pain.

Astra concludes with a CTA that positions them as a solution aimed at helping any website owner secure their website in three mins which are both hyper-specific and time-bound.

Not only that, but they’ve also done a great job listing down the biggest companies using Astra to assure potential customers that they’re in good company:

Venngage product landing page template

Here’s an actual product landing page template our designers came up with that you can tinker with and customize to your liking. 

This landing page template comes with all the standard elements like the hero section, how it works, multiple CTAs, and social proof in the form of customer testimonials.

If you’re selling any form of software or physical product, this versatile product landing page template is your best bet:

Pro Tip: Worried your landing page designs won’t look on brand? With our My Brand Kit feature you can apply your company branding to all your designs (including our landing pages) instantly.  Import your brand colors , logos and fonts and apply them to any design with one-click. It’s that simple. Learn more about Brand Kit here.

3. Ecommerce landing page examples

Casper ecommerce landing page .

Another example of landing page design done right comes from mattress wizards Casper.

The headline makes an audacious claim that hooks the visitor right in, the unique selling proposition is enticing and the use of popular media houses as social proof adds credibility to their offering.

All in all a simple structure, elegant design and persuasive messaging makes Casper’s landing page design one of the best in the ecommerce space:

Pro Tip: If you want to increase landing page conversions, use social proof to your advantage. Featured in TIME Magazine? Received raving testimonials from influencers? Scored a 5/5 rating from customers? Show them off on your landing page.

Dollar shave club viral landing page 

A company known for its genius marketing backed by a no-nonsense attitude, it’s hard to debate the monumental success of Dollar Shave Club’s product launch.

While pretty bare-bones in terms of design when compared to most ecommerce landing page examples, this landing page coupled with their viral video helped Dollar Shave Club land approximately 12,000 new customers in just 48 hours.

Talk about going viral.

While the viral video’s humor and authenticity did the heavy legwork, this ecommerce landing page does everything right–from nailing down the selling proposition to the brilliant use of social proof:

Almost a decade and an acquisition later, the parent company Unilever has opted to go the traditional ecommerce landing page route with Dollar Shave Club:

Venngage ecommerce landing page template

Inspired by the ecommerce landing page examples above, we also created a landing page template you can play around with right now. 

This ecommerce landing page template I shared earlier has a stylish hero section with a contrasting CTA, simple selling proposition in three points, and social proof in the form of media mentions and customer reviews:

4. App landing page examples

Hopper app landing page.

Hopper is a popular travel app with an in-app user experience that is the best I’ve ever had.

But let’s stick to the topic of landing pages here. Hopper’s app landing page is simple, easy-to-read, and filled with playful icons, dreamy illustrations, and minimal use of text.

What’s most unique about this mobile app landing page is no matter if you use your desktop or smartphone browser, they’ll always redirect you with a link to download their mobile app.

And when I experienced their mobile app for the first time, I understood their reasoning:

AnyList mobile app landing page

If you’ve been paying attention, you’ll notice a lot of mobile app landing pages tend to be minimalist in nature both in terms of content as well as copy. 

The biggest reason for this is simple: your visitors are probably searching for your mobile app on their mobile devices. With limited screen real estate, you have to make every word count.

The grocery list app AnyList doesn’t overcomplicate things and instead follows the traditional app landing page design very well.

Minimal copy (often a few lines at most), a high-res image of the app in-action followed up by download links to their apps–it really can’t get more straightforward than this.

AnyList is proof that when it comes to app landing pages, sometimes boring can be better:

Source  

Venngage app landing page template

To help you bring your app idea to life, we’ve created our own mobile app landing page templates in-house based on the app landing page designs we’ve seen across the interwebs. 

For starters, this mobile app landing page template comes equipped with fancy yet visually-arresting illustrations as well as multiple but strategically scattered CTAs:

Prefer something much more basic? Our designers have even created an above the fold version of an app landing page that includes a headline, description, app image as well as download links:

5. Coming soon landing page examples

Playdate coming soon landing page.

Coming soon landing pages are perfect for announcing a new product or service you’re working on. They also come in handy for validating new business ideas. 

Panic Inc. used a coming soon landing page for their new product. Their goal? Create a buzz around the launch of their new handheld gaming console: Playdate.

Now, this isn’t the traditional landing page structure you’ve seen repeated so far in this post. The focus for this coming soon landing page is the content . 

It reminds me of a long sales letter. The key difference in Playdate’s case is that it feels more like a conversation and less like a sales letter.

And with sleek landing page design, beautiful product images, and a simple CTA to be notified when they launch, it’s hard to debate what all the hype is about:

Brainfood pre-launch app landing page 

Here’s some more coming soon landing page design inspiration for you. It comes from the bright minds behind Brainfood.

Above the fold , Brainfood focuses on only three elements:

• Headline: Crisp and easy to understand selling proposition. Minus the buzzwords.
• Hero image: Showcasing the app in action with an explainer video .
• CTA: Tucked away on the top right Inviting users to sign up. 

If you’re a fan of keeping things simple like me, I’m sure you’ll appreciate this coming soon landing page design:

Venngage coming soon landing page template

As I said above, if your goal is to validate a new business idea or create buzz for your new product or service, coming soon landing pages are your best bet.  

The best part? Since they’re typically just above the fold, creating them is fairly easy and straightforward.

If you’re trying to get your startup off the ground, it would be wise to validate your startup idea first. Otherwise, you might end up creating something nobody wants.

Here’s a startup coming soon landing page template you can use to validate if your delivery startup idea is a yay or a nay: 

Announcing a new product or service? Use a coming soon landing page to build ample buzz before you launch. Even if it’s a travel blog you’ve been excited to launch: 

6. Consulting and agency landing page examples

Rob sobers blog landing page.

Among the sheer number of personal blog landing pages out there, the one I will most likely steal for myself comes from marketing consultant Rob Sobers. Sorry, Rob. 

Upon visiting his website, you’re greeted with a simple homepage. Any flashy bells or whistles are absent and this “less is more” approach shines in both his website content and design.

Copy that’s different yet striking, a simple CTA to join his email newsletter and a low-key navigation bar are what I like most about this landing page example:

Pro Tip: If you’re a consultant like Rob, blogging and writing email newsletters definitely help. I’d also recommend experimenting with a few client testimonials and case studies that showcase any past client wins. You can also offer case studies as a free download to website visitors in exchange for their email. More on lead generation later. 

Shortlist agency landing page

While I have a natural bias towards marketing-oriented landing pages, I think you’ll agree with me when I say that Shortlist’s landing page redesign looks better than most sales landing page examples out there.

From a design perspective, muted color palettes, creative use of color gradients and colorful illustrations that pop are what I like about this agency landing page:

From a marketing angle, I’m also a fan of their creative sales copy, the bold red CTA and social proof in the form of brands they’ve worked with.

The bottom line? Optimize each individual element of your landing page design and you’ll come away with a sales landing page that will convince most visitors to hit that big red “let’s talk!” button.

Venngage agency landing page template

If you’re looking to generate leads for your agency or consulting business, you need an agency landing page that not only converts but also achieves a balance between design and copy.

You’re in luck because here’s a learn more sales landing page template that checks all the boxes:

This sales landing page template is different because it asks prospects for their contact details upfront, provides a compelling reason to do so and also includes a phone number so prospects can directly get in touch with you if they have questions.

7. Ebook landing page examples

Unbounce ebook landing page.

If there’s one company on this planet that understands good landing page design, it’s our friends at Unbounce .

Among the plethora of landing pages I’ve seen from Unbounce, this ebook landing page design is crisp, clean and communicates everything you need to know about their ebook and why you should download it:

With this email capture landing page, Unbounce has a simple goal: to generate highly-qualified leads by offering first-time visitors a free ebook as opposed to trying to convert them into a customer the first time (which rarely works).

Marketing for developers ebook landing page

In this landing page example, I love how Justin provides two versions of his digital product: an ebook and an online course to appeal to both readers and viewers in his target audience.

The simple design, long-form sales copy and real customer reviews make this landing page easy to read, persuasive and authentic.

Not only that, in his explainer video Justin briefly explains everything about the program succinctly by first showcasing the pain point and then positioning his program as a solution.

And while this isn’t strictly an ebook landing page example, it does follow the standard ebook landing page design I’m all too familiar with:

The real kicker: Justin is so confident in his program that he offers a free chapter from his ebook so first-time visitors can experience part of his program before making a purchasing decision.

This also helps Justin convert skeptical buyers into potential leads he can offer genuine value to first before he asks for a sale. Talk about a win-win.

Venngage email capture landing page template

As pointed out earlier, you can generate leads in more ways than one. And the process is fairly similar irrespective of whether you’re an agency, consultant or software business.

If you’re feeling overwhelmed or confused, I’d recommend starting small. Create an ebook and offer it as a lead magnet on your email capture landing page to start generating leads. 

Here’s a simple ebook landing page template to get you started:

Once you’ve gotten a feel for how ebooks help with lead generation, start tinkering around with other forms of lead magnets like white papers , infographics and checklists . 

Identify the type of offering that resonates most with your target audience before you start optimizing your landing page. For example, a Fortune 500 executive might be more interested in a white paper instead of a checklist.

Pro Tip: ebooks, white papers and checklists make great lead magnets because they’re easy to create. If you can spend some time and resources, I’d also recommend experimenting with creating an email newsletter or an in-depth industry report to generate higher quality leads. Feeling adventurous? Try hosting a webinar.

What makes a landing page effective?

An effective landing page is like a well-oiled conversion machine. It captures attention, delivers a clear message and compels visitors to take action.

Designing a landing page? Make sure to consider these when building your wireframe:

Prioritize clarity and focus:

• One goal:  Focus on one main goal, like getting people to sign up for a free trial, grab an ebook or buy something.
• Clear value statement:   Place a concise value statement “above the fold” to immediately grab attention and let visitors know exactly what they can gain by staying on the page.

Create compelling content:

• Visual Appeal:  Use high-quality images or videos to connect with your audience and make a big difference by getting them involved.
• Matching headlines & CTAs:  Keep the ad/email CTA and landing page headline consistent to avoid confusion and reassure visitors they’re on the correct page.

Design for easy conversion:

• Strong Call to Action (CTA):  Make sure your CTA button is prominent, easy to understand (e.g., “Download Now” or “Sign Up Today”) and persuasive.
• Simple Forms:  If you’re including landing page forms, only ask for essential information to avoid discouraging visitors from completing them.
• Mobile-friendly Design:  Ensure the landing page looks good and functions flawlessly on all devices such as mobile and tablets.
• Fast loading time: Nobody likes waiting around for a slow website to load. Speed up your landing page load time to keep visitors interested and stop them from bouncing away.

Build trust and persuasion:

• Social Proof:  Share stories from happy customers to help visitors trust your brand more. It shows that others have had a good experience with your product or service.
• Single Offer & CTA:  When you stick to one offer, it’s easier for visitors to make up their minds. Having a clear button or link to click also makes it obvious what they should do next to sign up or buy.

Optimizing for conversions:

• Minimalistic design: Think of your webpage like a map guiding visitors to the main button or link you want them to click. Using space, color and arrows helps direct their attention right where you want it for taking action.
• Test and optimize:  Continuously A/B test different elements on your landing page to see what resonates best with your target audience.

How do you use our landing page templates?

There are plenty of ways you use our landing page templates.  Here are three of them:

• Mockup for your own landing page:  Communicating how your landing pages should look like with designers or engineers can be tricky unless you create a landing page mockup to visualize and communicate your ideas. 
• Raise funding for your startup:  Your startup may not have a homepage yet but that doesn’t mean you can’t raise money. A self-made landing page mockup included in your investor deck  can bring your idea to life and convince investors to back you.
• Win new clients for your agency:  Want to close more deals and make more sales? Focus on show, don’t tell.   Customize a landing page template to show clients what their new landing page could look like if they work with you. Attach it with your proposal or business pitch deck .

For example, this ecommerce landing page is optimized  for driving sales and can be used as a mockup for your final landing page:

This is, however, just one use case. You can also create landing pages to:

• Convert website visitors into trial signups for your software.
• Convince visitors to download your mobile app.
• Sell your digital and physical products online.
• Validate a new business idea before you decide to go all in. 
• Generate fresh leads for your agency or consulting business.

Your turn to create your best landing pages yet

Congratulations, you’ve made it to the end of this guide. Now you have a solid understanding of the best landing page examples that tend to work for various industries and specific use cases. 

As I’ve said, the key to creating landing pages that convert is to mainly get the content and design right. Only then will the conversions follow.

How to make your website REALER • Plain > Pretentious • Faces > Illustrations • Social proof at every opportunity pic.twitter.com/gO4tY3LQWz — Marketing Examples (@GoodMarketingHQ) July 16, 2020

Before you create your landing page, remember these following tips:

• Keep it simple, stupid (KISS): The best landing pages that convert are easy on the eyes and easy to read. 
• Use social proof: New visitors need to trust you before they buy. Eliminate their skepticism by showcasing media mentions, influencer quotes and testimonials from customers just like them. 
• Talk like a human: Less “The AI Visitor Conversion Platform” and more “How Small Brands Sell More Online” Your copy should talk like a human would.
• Don’t repeat yourself (DRY): Landing pages have limited real estate, use it wisely. Hone in on your message and don’t repeat yourself to make sure you communicate the value of your offer effectively. 
• A/B test everything: A/B test your landing pages frequently to identify what works best. Test individual elements like design, copy, selling proposition, CTAs, social proof, and get granular from there.

Lastly, don’t forget to use  cross browser testing tools to ensure your landing pages are compatible across some of the most popular web browsers and operating systems.

Now that you know how to make your own landing page or give your existing landing pages a visual facelift, it’s time to take action.

CREATE A LANDING PAGE

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• 7 Tips For Using Visuals to Create Landing Pages That Convert
• Ebook Guide: Templates, Design Ideas, Creation & Publishing
• Website Marketing for Small Businesses: The Ultimate Guide  

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Animation Branding Case Study UI/UX

Case Study: Good.Co. UI Design for Landing Page

The case study from tubik studio on ui/ux design of landing page. analysis of the page fuctions and practical case featuring different stages of the process..

Creating a website or an application, people usually have different and sometimes numerous goals. Some of them in case of conversion give real or virtual money, some provide signups and others persuade your target customer to decide on a free trial. In all cases, nobody starts the venture without any thoughts what they want to get: money, popularity, pitch for self-expression, power and so on and so forth. Therefore, in all cases, the producers and advertisers of any web and mobile product sell something, although the payment can go far beyond users’ money, concentrating on some other feedback and respond. That is why, actually, analyzing the efficiency of a website or mobile app we talk about conversions rather than purchases.

Taking into account the fresh trends of the online sphere of communication and trade, it is easy to say that landing pages are growing their popularity fast and steadily. The reason is simple. Potential users of your product are surrounded with a huge deal of informational sources, so that’s really easy to get lost in them. That’s why so many efforts are made to create a strong web presence for any product having a good reputation. Among those efforts, you will find not only each and every step of improving the product itself but also plenty of work to create brand awareness and efficient marketing. And, considering stats and research in this sphere, a landing page can also become a good way to strengthen the product.

The essence of a landing page

Landing page in its basic wide meaning is the term that is used for analytics to describe any page where the user started his or her journey around your site. However, today the other, the more specific meaning is used much more often to define a landing page. Behind this term, people understand the special web page created for presentation of the specific product, service, features or options so that the visitor could get necessary information quickly and easily not being distracted by other options. That is why the analysts say landing page is in most cases much more efficient than a home page. Home page can have too many options and getting through all of them to find the particular product the user can be distracted from making the decision, lose interest or even get annoyed.

Well, it is easy to imagine with a little metaphor. Imagine, you are going to visit, let’s say, New York, to walk around Manhattan. That is the dream of your life. And finally, you find the service which offers to take you to New York City fast and cheap. Great, isn’t it? You pack your bag, you charge your camera, you get up full of admiration as the dream of your life is going to get real. And then you are taken by these amazing people who offered you the realization of your dream to the very starting point of New York City. And they leave you there to find Manhattan or any other place you want by yourself. How do you like it now? Who knows, perhaps you will be not so happy after an exhausting journey around the huge city looking for the place you want. Wouldn’t it feel great to be taken right to the destination, fresh and ready to admire and absorb positive emotions? Wouldn’t you as a customer be happier to reach your goal faster and easier? Sure, yes.

And that is what landing page does. When a person obtains the information from the outer source about the specific product, feature, information or service and clicks through the link to its provider, sure, he or she doesn’t dream to spend a lot of time looking for desired product or page among all the links and information provided on your homepage. The user wants to “land” at that very place which will make possible for him or her to get what they want as fast as possible and getting enough (but not too much) information to support their decision-making process. So, as practice proves, creating a well-thought-out landing page is a really vital thing to strengthen your marketing and increase conversion rates.

As this topic is quite actual today, we have decided to create a new piece for our case study set. This time it will be about the process of creating a landing page by one of Tubik Studio designers Ludmila Shevchenko.

Tubik designer Ludmila Shevchenko

Redesign of a landing page for a self-discovery platform Good.co.

Adobe Photoshop, Adobe Illustrator, Adobe After Effects.

Good.co is actually the company which, using psychometric and psychological analysis and having broad experience in the sphere of employment and HR, helps people to identify their professional style so that they could fit with their existing and potential employers or teams as effectively as possible.

When the designer was assigned to the project, the company had already had the mobile application available both for iOS and Android. Moreover, it had had the landing page as well, but the customers decided to renovate it in order to make it more attractive and appealing to potential users.

There were some preconditions from the customer to keep in mind: the customer wanted a landing page to include specific slogan and specific mascots representing personal archetypes. These mascot images were originally created for the site much before and were promoted by the existing application so they shouldn’t have been anyhow changed. It is easy to think that when a designer is given such a supportive material like ready-made mascots it makes the process simpler and faster; however, these preconditions can sometimes make the job even more complicated and demanding as in this case the designer is limited in stylistic options has to create a general concept of the page corresponding to the given elements.

As usual, the designer started work with sketching, keeping in mind that the landing page needed to have three main parts: 1) A general idea of the application with a call-to-action element. Call to action was to encourage people to download the application from the AppStore or GooglePlay. 2) Testimonials 3) Description of the main features

The process of sketching the landing page

As you can see, the designer and the customer agreed upon the efficient scheme of a landing page. The first part mentioned had to capture user’s attention, convey the general idea of the application, create positive feelings about the products and show the possibilities for the potential action, as this part features the buttons clicking through which the user can instantly download the application. Therefore, the first part of the page in the area seen before scrolling down the page had to be quite informative, but not too much, catchy and focused on the conversion goal.

The second part of the page was also very important to include. Testimonials are widely known and highly efficient way of conveying social acceptance and approval of the product, so the landing page is the perfect place for them. The essential thing to do in this part was to make them distinctive from the other content, again catchy and easy to read.

The third part of the page included extended information for those users who got interested in the features of the product before they click through to downloading option. This part included more detailed information about the product and its benefits.

One of the important traits of an efficient landing page is that all the copy needs to look harmonic, clear and readable. So one more thing to analyze for the designer was fonts and typefaces.

So, after sketching the variants and discussing them with the customer, the designer brought out the first version of the pre-scrolled part of the page designed in general flat stylistic with relatively neutral color scheme including some bright details. The testimonials were offered to slide onto the screen one after the other.

The first version of the pre-scroll area with a neutral color palette

The customer liked the general concept and layout of the first part of the page but wanted some alterations with the color scheme to make it brighter and catchier. Working out this wish, the designer developed the other version.

The second version uses a brighter color scheme

So the designer worked out the versions of the full page, which featured all the changes the customer wanted to see. Finally, after close collaboration with the customer and providing constant updates in the process, she created two variants of the landing page. Comparing them, it is easy to see that the variants have the same general concept and color palette, but they are different in the layout, especially in the parts of testimonials and the product description. The first variant presented a more funny and joyful version, while the second one was a bit more formal and business-like.

So, let’s look at the first variant.

The first version of the full landing page

The first version, shown above, had big lettering for slogan working as a headline of the page and the subheading revealing the main benefit of the product. It also included a logo, links to social networks, links to the pages describing some features of the product in detail and the image reinforcing the whole stylistic decision. The image included original archetypes used in the application and featured the screen of a mobile device so that to immediately convey the understanding that the product is a mobile application. Also, this part of the page included call-to-action elements which were brightly-colored buttons enabling a user to download the application from the source convenient for them. The second part included testimonials looking like speech bubbles with the light background that was made them easy to read on the general colorful background of the whole part. The third part of this version featured the mobile device with the other screen in the center and the descriptions of the benefits were placed around it being strengthened with the icons. All the parts had colorful backgrounds.

Now let’s see what is different in the second variant of the landing page.

The second version of the full landing page

The second version was also following flat stylistics. The headline letters were made smaller, although not losing their readability. The image of a mobile device with a profile screen was also featured, but the archetypes were taken out of the strict limits and grouped around the device, providing rather big and distinctive images. Call-to-action buttons this time were not colored in the other color and featured only shapes of the buttons to make them look more business-like. The part with testimonials was made simpler, with no specific details and provided colorful blocks with the copy and the avatar of the person or company providing the testimonial. The third part also had a different layout as the image of a mobile device was moved to the left side of the page, and the rest of the page provided the blocks of descriptions copy. This part had a light background and was reinforced with the colorful icons originally created by the designer so that they could support the message.

The second variant was accepted by the customer as the final one. It was more business-like and provided a high attention ratio. Then the designer also added some more catchy elements to the first pre-scrolled area. This part was provided with interface animation of the archetype images animated while hoovered.

This work showed the importance of each and every detail while designing a landing page. This job goes far beyond the limits of pure art because it includes deep analysis so that all the elements were meaningful, informative and guiding users to the achievement of their goals.

Welcome to check a set of profitable strategies for landing page design

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41 Landing Page Design Examples to Inspire Your Own in 2024

Published: April 03, 2024

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are.

If you're looking to up your landing page game , knowing what goes into a great one is helpful.

In this piece, I’ll explain how to make a landing page work in your favor and provide you with a list of landing pages I love so you can see these impressive designs in action and implement their tactics on your own landing pages.

Pro tip: HubSpot's free content tools enable you to create your own website from scratch, with plenty of customization options available so you can tailor your website to your branding.

Landing Page Examples

• Great Jones
• Industrial Strength Marketing
• Inbound Emotion
• IMPACT Branding & Design
• Native Poppy
• Conversion Lab
• Merrill Edge
• Constant Contact
• OptinMonster
• Eiger Extreme by Mammut
• Linkfluencer
• Lamborghini

What makes a landing page effective?

Different industries have different conversion rates, but it's 2.35% on average.

However, with awesome landing pages, you can raise that number to 5.31% or even more, according to WordStream’s study .

Free Website Design Inspiration Guide

77 Brilliant Examples of Homepages, Blogs & Landing Pages to Inspire You

• Agency Pages
• Ecommerce Pages
• Tech Company Pages

You're all set!

Click this link to access this resource at any time.

Testimonials and Reviews

Include quotes from happy customers or stories about good experiences. It helps people trust that your thing is great.

You can use different types of testimonials — short quotes, video stories, case studies, ratings, before-and-after pictures, social media posts, influencer endorsements, employee feedback, expert recommendations, or interactive content.

And who says you need to choose one type only?

Very Good Copy mixes both video and written testimonials, and it works great:

• Simplicity: No distractions on this landing page, which is perfect given the company’s focus on safe, self-driving vehicles.
• Smart white space usage: Nauto effectively uses a white background, showcasing a clean and purposeful design.
• The form: 10 fields is too overwhelming.

12. Industrial Strength Marketing

Simple. Effective. Amazing.

Explore what you need by entering your email and testing out a 14-day free trial.

Also, you can't miss the badge proudly declaring Constant Contact as the top email marketing agency in summer 2023, so you know they mean business.

Although there are many colors on the site, Constant Contact strikes that sweet balance for an awesome user experience.

• Cool words: The writing is catchy and makes you want to learn more about the offer.
• Easy to get around: Finding stuff is easy because of flawless organization and categorization.
• Communication choices: You can call or email for help, but adding a chat option would offer a better way to communicate.

30. WordStream

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How New Balance Doubled In-Store Sales with Mobile Landing Pages

With mobile Unbounce landing pages, Facebook ads and email automation, MatchNode agency drove 200% more sales for New Balance Chicago.

Landing Pages

North America

"With [Unbounce's] mobile launch, we made a tactical shift away from using Facebook Offers and utilized Unbounce to capture email address conversions.”

By offering a discount in exchange for an email address, New Balance Chicago wanted to generate leads and convert them into in-store sales.

Because New Balance stores in Chicago are operated independently, driving in-store sales was key. That meant they couldn't send traffic to New Balance's website — they needed new pages.

Generated twice the sales of previous campaigns at half the cost, using Facebook Ads and Unbounce mobile-responsive landing pages.

For most online marketers, getting customers to enter their payment details and click “purchase” is the ultimate conversion. But for New Balance Chicago, online sales aren’t the goal at all.

In the Chicago area, New Balance’s brick-and-mortar stores are owned and operated as a family business – with a local marketing budget. Although they do get a cut of the ecommerce sales that come through their online channels, their primary goal is getting people’s actual feet in the literal door.

So you can understand why, until recently, online marketing seemed like more of a distraction to the company than an opportunity.

“Their typical ad buy was during a Cubs radio broadcast, not a cross-device digital campaign,” says Brian Davidson, co-founder of Matchnode, the digital marketing agency tasked with helping New Balance Chicago drive — and track — its in-store sales through online channels. “We knew that we would face some challenges.”

Over the course of a few months, Brian’s team tackled those challenges feet first, starting with targeted Facebook Offers, which reached 136,541 people and resulted in 600 offers being claimed; however, they were only able to track 32 individual purchase codes. The problem was that in order to track the codes, the company had to rely on customers and clerks taking the time to report the discount codes at the point of purchase.

Mobile responsive

Matchnode’s original strategy for New Balance revolved around Facebook Offers, which allow marketers to embed discount codes in Facebook display ads. Although this first run did a reasonably good job at using the ads to drive in-store sales, it wasn’t until Brian and his team introduced mobile responsive landing pages built in Unbounce that results really started to take off.

“When Unbounce launched mobile responsive landing pages, we were thrilled. We had used Unbounce for numerous landing pages and with its mobile launch, we made a tactical shift away from using Facebook Offers and utilized Unbounce to capture email address conversions.”

Custom design, messaging and nurturing

Moving away from Facebook Offers, Brain and the Matchnode team kicked off a traditional Facebook advertising campaign paired with customized Unbounce lead gen landing pages integrated with Mailchimp or Constant Contact.

Matchnode then used Unbounce’s landing page builder to “virtually clone” the national New Balance website as a starting point, and then optimizing it for offline conversions. This included doing away with website navigation and links to purchase products online and instead featuring information about New Balance’s Chicago stores, including Google Maps, phone numbers and in-store benefits like old-school fittings, something few other shoe stores offered.

Campaign optimization

Once the landing page was built, Matchnode created a series of Facebook ads aimed at very specific segments. The first campaign promoted a discount for an ultra-targeted audience of 45,000 U.S. military veterans, generating more than 200 coupons, which were sent to leads after they entered their emails on the landing page.

In just two months, New Balance Chicago’s email list grew by more than 10%.

“Unbounce was very helpful in this case because we could directly tie the New Balance landing page to any Mailchimp or Constant Contact email marketing account,” Brian says. “For organizational and segmenting purposes, we created specific email groups for each campaign we were running.”

With these emails tied into specific campaigns, they were able to go “one step further in the funnel” and send out reminder emails, urging leads to claim their discounts.

Open rates for these reminder emails were 5-10% above New Balance’s regular promotional emails.

Optimizing for conversions

There’s one more element that made these campaigns so successful. Using Facebook’s ad platform, marketers can choose to optimize their ad spend either for clicks or for “website conversions,” which means actions taken outside of Facebook’s ecosystem.

Once they started sending people who clicked on the ads to dedicated landing pages, Brian’s team could optimize their campaigns for landing page conversions, which is far more efficient than gunning for clicks.

With this strategy, they were able to spend 50% less and drive 200% more in sales compared to the Facebook Offers campaigns they ran previously.

Replicating success

Using Unbounce, Matchnode could easily duplicate the original landing page and tweak the design for any other offer New Balance wanted to promote, and throughout the year they’ve run successful promotions for New Balance Chicago, on everything from Foot Health Awareness Month to kids’ shoes.

Matchnode’s perfected the formula along the way, testing copy and swapping out photos on the landing page to match the ads that Facebook’s algorithm identified as the most successful. Needless to say, the folks at New Balance Chicago are digital marketing skeptics no longer.

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