food business plan sample philippines

11 Steps to Write Restaurant Business Plan with Examples

Similar to event business plan, restaurants also need a proper business plan. To begin, you will require a detailed restaurant business plan. This plan will not only serve as a blueprint for how you will run your restaurant, but it will also be required to secure funding. But knowing you need a solid restaurant business plan is not the same as actually writing one. Here are 11 steps to write restaurant business plan.

Read also: Top 10 Online Business Ideas Philippines For Beginner

What Is a Business Plan?

A business plan’s goal is to create a guide that will help you navigate each stage of starting and running your business. That plan should also be comprehensive and articulate enough so that a total stranger, such as an investor, can read it and easily understand your vision, goals, and how you intend to make your restaurant dream a reality.

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Business plans come in a variety of formats, and they can be as short as a single page or as long as a booklet. You may want to start with a lean startup plan that focuses on a high-level view of your strategy, followed by a more detailed plan that elaborates on key points and provides more information to investors.

In short, your business plan should communicate everything you have and intend to invest in your restaurant to ensure its long-term success.

Why Business Plan Is Important?

Many new restaurant owners fail to create a well-thought-out restaurant business plan because the process is time-consuming and difficult. However, without a proper restaurant business plan, you’re aiming in the dark. Without a proper plan, it is unlikely that you will be able to secure an investor to help fund your restaurant dream. Even if you do, a lack of proper planning, regulations, and forecasting will doom your restaurant.

Your restaurant business plan will outline how you intend to profit from your venture, as well as where your restaurant fits into the saturated market and how you intend to stand out. In the long run, a little time and pain are worth the reward of a successful restaurant.

How to Write a Restaurant Business Plan?

To get you started, here have highlighted the key elements you should include in a business plan restaurant.

Executive Summary

An executive summary should always be the first section when making restaurant business plan. A restaurant business plan executive summary serves as both an introduction to your business plan and a summary of the entire concept.

The primary goal of an executive summary is to entice the reader (often an investor) to read the rest of your business plan.

Company Description

This is the section where you introduce the company completely. Begin this section with the name of the restaurant you are opening, as well as the location, contact information, and other relevant information. Include the owner’s contact information as well as a brief description of the owner’s experience.

The second section of the company description should highlight the restaurant’s legal status as well as its short and long-term goals. Provide a brief market study demonstrating your understanding of regional food industry trends and why the restaurant will succeed in this market. You can also search for restaurant business proposal examples.

Market Analysis

Typically, the market analysis section of a restaurant business plan is divided into three sections: industry analysis, competition analysis, and marketing analysis. You also should include it in the business plan bakery if you want to make bakery business .

The menu is the most important aspect of launching your restaurant. You probably don’t have a final version at this point, but for a restaurant business plan, you should at least try to have a mock-up.

Pricing is the most important aspect in your sample menu. Your prices should be based on the cost analysis you performed. This will help them understand your restaurant’s target price point. Even early on, you’ll notice how important menu engineering can be.

The restaurant business plan’s company description section briefly introduces the restaurant’s owners and provides some information about each. The restaurant management team should be fully fleshed out in this section.

The investors do not expect you to have selected your entire team at this point, but you should have at least a couple of people on board. Use the talent you’ve selected so far to highlight the collective work experience everyone brings to the table.

Restaurant Design

The design section in restaurant business plan is where you can really impress the investors with your ideas and thoughts. It’s okay if you still don’t have professional mock-ups of your restaurant rendered. Create a mood board to convey your vision instead. Find images of similar aesthetics to what you want in your restaurant.

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Restaurant design should go beyond just aesthetics and include everything from restaurant software to kitchen equipment.

The location you choose for your restaurant should undoubtedly correspond to your target market. You may not have a specific location in mind at this point, but you should have a few options.

When describing potential locations to your investors, include as much information about each one as possible, as well as why it would be ideal for your restaurant. Mention everything from the size of the room to the typical demographics.

Market Overview

The market overview section of the restaurant business plan is closely related to the market analysis section. In this section, go over the micro and macro conditions in the area where you want to open your restaurant.

Discuss the current economic conditions that may make opening a restaurant difficult, as well as your strategy for dealing with them. Mention all of the restaurants that could be competitors and your strategy for standing out.

With restaurants popping up everywhere these days, investors will want to know how you plan to spread the word about your establishment. The marketing strategy and publicity section should detail how you intend to market your restaurant both before and after it opens. As well as any plans you may have to hire a public relations firm to help spread the word.

External Help

You’ll need a lot of help to make your restaurant a reality. List any outside companies or software that you intend to hire to get your restaurant up and running. This includes everything from accountants and designers to suppliers who aid in the performance of your restaurant, such as POS systems and restaurant reservation systems. Explain to your investors why each is important and what they will do for your restaurant.

Financial Analysis

The financial section of your restaurant business plan is the most important. Given the importance of this, we would advise hiring professional assistance. Hiring a trained accountant will not only assist you in getting your financial estimates in order, but will also provide you with a realistic perspective on owning a restaurant.

There are a number of restaurant business plan examples available, such as the following.

Read also: 8 Guides How to Start an Online Cupcake Business from Home

Business Plan for a Bar or Casual Restaurant

Fast Business Plans, as the name implies, is another resource for quickly creating the small canteen business plan you require. They specialize in business plan bar and restaurant that get down to the nitty-gritty of how the restaurant will function and succeed. Bplans.com also provides business plans for sports bars.

A Fast Food Restaurant Business Plan Example

Even though the concept of a fast food restaurant may appear obvious, even fast food restaurant owners require a business plan to justify their ideas. MoreBusiness.com is a great place to find fast food restaurant business plan samples that cover everything from products and services to facilities and locations and everything in between. You can also find example business plan food truck here.

A BBQ Restaurant Business Plan Example

A great example of a barbecue business plan can be found on Profitable Venture. They go out of their way to detail each role they intend to hire for and how that role will benefit the restaurant, as well as a long-term expansion plan to demonstrate that they are in it for the long haul.

Poor planning and a lack of start-up capital are two of the most common reasons for business failure. According to research, business plans can help reduce this risk by both planning and assisting a small business in gaining capital.

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Carinderia business plan (with pdf).

• Food & Beverage

A carinderia business may be attractive and seemingly easy to set up: have a stall near your house, few tables and chairs, adequate cooking equipment and utensils and a good cook might be all you need to get started. But it’s actually a tough business to manage with low margins and factors that are hard to control. That is why, just like in any other business venture, careful planning and execution is key to getting the carinderia business off the ground and get started. A misaligned priority or missing out on a key component of the business could easily shut it down. So we came up with this basic business plan for those interested but unsure if carinderia business is the way to go. Just because you like the business does not always mean it’s meant for you. Thorough research and sufficient business support are needed.

Table of Contents

Market research

Was the idea of establishing your business borne out of your passion to cook? Was it because a vacant stall in the public market seems suitable to set up your carinderia? Or was it because you hear so many people complain about not having enough meal choices in your neighborhood? If you tick any of the above boxes, you’ve got the potential to get started but not enough to steamroll with the carinderia bandwagon.

• Which segments do they belong to (low-wage workers, office workers, housewives, students, drivers, seasonal workers)?
• What is their corresponding buying power?
• Do they tend to be loyal at a specific eatery or can easily be swayed of their choices depending on available food, season, weather, etc?
• Are they encouraged to eat out or can easily switch back to prepared meals if provided with the opportunity?

Existing carinderias in the neighborhood . Identify them and ask yourself and others about them:

• Do they serve a good variety of food for customers ?
• Do they operate 24/7 or only during lunch/dinner or a certain times of the day?
• Do they operate as a legitimate business or behave like an extended table serving home-cooked meals?
• Do they source their materials from sustainable
• Do you or others have a good impression of them in terms of sanitation, food taste, price point, general ambiance, and customer service?
• Do they have generally favorable sentiment from customers?
• What are their advantages and disadvantages?

Urban planning and development. Think about what the neighborhood would look like in the next five to ten years.

• Are there proposed landmark buildings, infrastructure projects, new business establishments, or public projects forthcoming?
• Are there new schools, residential buildings, hospitals, or transport rerouting planned?

Available resources. This is key to sustaining the needs of your carinderia business.

• Are suppliers available nearby and accessible without investing a significant amount of money or time? They include meat, poultry, vegetable, seafood, or fruit dealers.
• Are there cheaper alternatives you can explore such as wholesalers who can give you better deals and stronger business relationships?
• Is it easy to find workers like waiters, dishwashers, cooks, assistants, cleaners, and cashiers who can augment the needs of a growing business?
• Is the power supply stable and does not require you to procure generators in case of a power failure?
• Is the water supply stable and does not require interruptions?
• Do you have existing materials and equipment such as fridges, freezers , or gas stoves that can be used and reduce initial spending to set up the carinderia business?
• Is there an ample disposal area to discard material waste?

Financial ability and literacy.  This is what everyone wants to discuss when planning for the business so this must be very important.

• Will you use your personal savings to invest in the business?
• Do you need to borrow money to finance the business?
• Do you have a credit line to use as a lifeline in procuring necessary materials?
• Do you or a partner have a background in accounting and basic concepts of cash flow?
• Are you familiar with the business licensing, taxes, wages, and benefits that go with the carinderia business?

Hopefully, the list provides a sufficient understanding of how suitable you are to pursue the business. This research is helpful not only for the business but also to prequalify you as a player in the business. Without due diligence and enough market know-how, challenges that would have been anticipated in this initial research stage could emerge down the road and it’s more difficult to back down and make hard choices.

Capital money

Some sources say us included, that a P15,000 investment will be enough to start the business, maybe as a food delivery business instead of a full-fledged carinderia entity. With limited capital money to buy bulk inventory of ingredients, food will be cooked in smaller portions, and orders are delivered to homes instead of accepting dine-in customers. But even before operations can begin, administrative expenses should be considered: barangay permits, rental fees, and so on. Profits will be minimal at around 5% depending on how you source your ingredients or save on costs (more on this later below). Breaking even will depend on your setup. If you are mostly utilizing your own resources such as vacant space in the backyard instead of renting a space in the market or family members helping out instead of hiring an extra hand, a significant amount of your capital expenses can be used for production. This counts utensils, cooking equipment, meat and seafood produce, vegetables, and condiments. Spending your capital money on a formal venue like a market stall may be more expensive but it also signifies your long-term commitment to the business. When the business falters when you find out your backyard does not have enough foot traffic, it’s easy to fold because you are less dependent on external factors. Hiring an experienced cook will help guarantee food quality especially if family members are less skilled or less committed to working for free for the family business. So it doesn’t mean that if you’re investing less in setting up your eatery business, you’ll more likely to succeed. Likewise, if you borrow a huge amount and are heavily invested in a proper venue, you’ll be less likely to prosper.

Carinderia design

The design of your eatery business will ideally evoke the character of your business: friendly and inviting, a place to relieve the cravings of a hungry stomach, and doubles as a place of socialization. Of course, we all imagine great designs as below with fancy design and bright, airy atmosphere. But we also think of practicality and associated costs. We ask ourselves:

• Do our customers stay long enough to marvel at the interiors or do we simply want them to spend half an hour so more customers can come in and eat?
• Do we wish to establish our presence as the talk of the town and generate word of mouth or even get featured in local magazines or TV shows?
• Do we have enough resources to execute our design plan? Money to pay a good interior designer. Materials to put brilliant design ideas into life.
• Are our ideal designs applicable to the neighborhood we wish to operate in terms of practicality such as comfort, ease of access, and efficiency in managing incoming and outgoing customers?

Nonetheless, let’s explore some inspiration designs for small food kiosks that can be applied to your carinderia.

Manpower resources

Managing a carinderia business can range from an all-around cook/dishwasher/accountant/procurement officer to a full team of specialized roles. Depending on the scale of operation and number of customers that can be accommodated at any given time, here are some of those specialty roles: Cook – the heart and soul of the carinderia business. He or she conceptualize which types of food appear on the menu, handpicks the ingredients, slices them accordingly, and does magical things in the kitchen. Whether honed by skills passed on in the family or acquired in a culinary school, the cook’s masterpiece will be significant in customer loyalty and the carinderia’s reputation. Manager – often the owner of the carinderia business, he or she oversees the overall operation of the business. From ushering in customers inside to ensure a steady supply of food choices in the tray, he/she attempts to troubleshoot problems and achieve harmony in the operation. The manager can also dabble into cleaning up tables, assisting the cashier, verifying supplier deliveries, and makes quick resolutions on issues that may arise. Cleaner – this person ensures that the sanitation of the carinderia is in top shape. The cleaner makes quick work of tables and prepares them for the next customer. He or she ensures that leftover soft drinks, plates, and discarded food are away from the eyes of the public as soon as possible and makes prompt disposal of garbage. After operating hours, he or she makes a thorough cleaning of the carinderia: floors, tables and chairs, food shelves, kitchen and cooking area, and lastly, the toilet. Dishwasher – this role extends beyond cleaning dishes and other tableware, glasses, and cooking utensils during business hours. After hours, the role of the dishwasher will transform to that of the cleaner. This separate role manifests the importance of making the tableware clean; a singular presence of blemish can tarnish the reputation of the carinderia. This is especially crucial if the eatery relies on handwashing and without the help of a dishwashing machine. Cashier/Accountant – this person takes charge of the finances of the business. He or she collects customer bill payment, looks at the inventory of materials, analyze which menu items are profitable or loss-making, makes suggestions on the menu from a profit perspective. He or she also looks after the cash flow management and makes tight monitoring of expenses (LPG supply, electricity/water bills, supplier invoices, salary/payroll, and taxes and permits ) against income. Utility person – this person does everything not defined from the above list. This role can assist the above jobs or tasks that are not anticipated in the operation. He or she helps arrange the delivery of meat/veggies of suppliers, replaces broken bulbs or faucets, orders extra rice from other restaurants or condiments from the supermarket if supply is short, or keeps an eye on customers who try to steal items like cutlery.

Keeping carinderia operation costs low

In a business known for razor-thin margins, keeping operational costs low is key. There are expenses that you cannot avoid (permits, raw materials, equipment, and labor), but you can keep them low without resorting to unlawful practices to get the bottom line.

• Location. Rental costs cover a significant amount in a daily expense, so if you can set up in a space you own, that saves up a lot of money. It can be a small space at the beginning, as you start to attract loyal customers and build your carinderia’s brand. You can later move to a more prominent location and expect your loyal customers to follow.
• Labor. Employing family members can help mitigate labor costs, but it’s also important to realize that even if they are not working for free, and must be compensated in some shape or form. Their presence helps minimize expenses that would otherwise go to a skilled and experienced worker, but their lack of know-how can also be detrimental to the carinderia operation. If they lack exposure to the job, family members can fill roles (dishwashing, cleaning) that are not specialized (cooking, accounting).
• Materials. Will you require high-end meat cuts to achieve premium taste or do lower-grade meats still do the job? Will you use ceramic which is more stylish and food safe or plastic plates that are less risky to damage or breakage?
• Buy equipment at second-hand shops, shops winding down, or nearby auction events. This includes fridges, cooking utensils, tables, and chairs. Buying brand-new ones minimize the risk of breakdown, but if you know how to examine the quality of say, a freezer or the safety of a gas stove offered at a second-hand shop, you can save lots of capital money.
• Rent items you don’t need to buy outright. Tables and chairs are classic examples. Once you’ve grown the business, you can replace these with more appropriate dining furniture.
• No freeloaders. Except for family members, do not allow anyone else to dine at the carinderia without paying. You are running a business and not a charity so your decision must be respected.
• Marketing the business. Will you advertise in your local newspaper or promote it on Google My Business? Are you investing in great-tasting food and planning to make each customer the salesperson in a word of mouth advertising? Are you willing to offer discounts to customers for an honest positive review online? Or do you wish to get the attention of influencers promoting your carinderia in their Instagram feed or YouTube channel? There are certainly ways to promote your carinderia without spending top money on traditional advertising media.

Commitment to growth

Starting your carinderia business is the most challenging, just like in any other business. You set up your venue, acquire equipment and tools, human resources and promote your eatery to the public. That’s an investment of so much effort, not to mention your financial input in the process. And that’s even before you transact with your first customers. Sustaining the business is another beast to tame. As you get started, there are adjustments to make as everything is a new experience. But you dismiss these early challenges in the name of committing to growing the carinderia business. Are you willing or prepared to change your lifestyle and make this commitment? Not all carinderia follow the same timeframe as it depends on sourcing ingredients, kitchen manpower, or operation plan but it’s not unusual to observe certain owners expend a lot of energy and sacrifice a tremendous amount of time.

• 2am – Wake up to source the freshest produce as ingredients for the day.
• 4am – Return to the kitchen to process the ingredients — wash, slice, marinate, etc.
• 7am – Prepare the kitchen and its equipment to cook after deciding what is the menu for the day.
• 10am – Open the carinderia for an early brunch menu or early lunch orders
• 11am – Be ready for the rush of customers
• 2pm – Close the carinderia for midday cleanup and preparation for the dinner menu
• 5pm – Open the carinderia for dinner guests
• 9pm – Last dinner orders received
• 10pm – Close of business day, calculation of income, cleanup, etc

There are types of food that are considered can’t miss and often attract the attention of customers. But menu items can only materialize and make more sense if:

• they are easily sourced and profitable, even if they are quite expensive to buy from suppliers
• the typical customers are likely to pick them based on taste or financial power. How much will students, office workers, or tricycle drivers be willing to spend for lunch?
• they align with the timing of your operation. A menu of goto, tapsilog, lugaw or tokwa is good to start the day while preparing the main menu for lunch.

Depending on your market research, you might decide that your carinderia will only serve lunch as it’s the peak time of activity in the area. Maybe folks (students, factory workers, laborers) will likely return home and eat dinner prepared by their families. In that case, you can narrow down options, even though there’s a lot in common between lunch and dinner options for a typical Filipino appetite. Fixed menu or flexible menu? It’s certainly your call as you discern the pattern of your past customers. But it would be great to have a bit of variety (think of specials for the day menu) available to those who wish to explore new options. Or have a certain specialty like lechon or ginisang munggo available on a specific day. This can be a deliberate choice of day or due to the required time to prepare or sourcing of raw materials. We have a list of popular carineria menu but you can consider the following items as well:

• Adobong manok
• Adobong baboy
• Adobong pusit
• Adobong kangkong
• Chicken tinola
• Chicken afritada
• Pork menudo
• Pork sinigang
• Bistek Tagalog
• Inihaw na liempo
• Nilagang baka
• Bicol express
• Pork barbecue

Pick 3-5 main specialties and make sure you have enough rice! This staple food is a Filipino favorite and cost-wise it helps customers get full without spending much. A safe bet would be items that don’t spoil easily. Otherwise, food poisoning and other health issues can easily break your personal reputation and destroy the business. If you think offering unlimited rice (even as an opening week promotion) will attract customers without going in the red, it would be a good marketing approach.

Focus on cleanliness and carinderia hygiene

Many carinderia businesses in the Philippines exist in places that are less desirable for health reasons. Many are located near the road where food and customers are exposed to dust, smoke, and other sources of unpleasant odor. And just because nobody got sick does not mean you are operations are up to prescribed sanitation standards. Operating a clean carinderia will incur extra costs but this will always pay off as customers will appreciate how you take care of their well-being as much as your business bottom line. After all, you are preparing what they’ll eat and that’s a big deal health-wise. Cleanliness is not just about food preparation. It also includes the sanitation process when cleaning plates and cutlery, sourcing of your drinking water, cleanliness of hand towels, and condition of floors, food shelves, and toilets. These are things you not only consider but follow by heart.

• Ensure everyone involved in the carinderia operation has health clearance.
• Maintain cleanliness and safety in your kitchen area. Clean pots, pans and maintain the cooking area in an orderly manner. Wipe the floors to avoid slipping.
• Maintain cleanliness of floors by wiping off dirt and discarded materials as often as possible.
• Keep pets, stray animals away from your kitchen and dining area.
• Make washing of hands a standard procedure and provide appropriate facilities for both workers and customers.
• The kitchen crew must wear proper clothing (apron, gloves, masks, hair nets).
• Servers also need to wear clean clothing.
• Make trash cans available in designated areas.
• Dispose of garbage frequently and in an orderly manner.
• Have sanitizers available in the kitchen and serving area
• Use electric fans or mosquito coils to keep insects like flies and mosquitoes away.
• Make sure all food served is properly covered with lids, aluminum foil, or cling wrap to avoid contamination.
• Sanitize all kitchen utensils, cutting boards, plates, bowls, and pans in hot water and anti-bacterial solution.
• Store food in sealed containers and incorrect temperature settings.
• Do not transact with suppliers with questionable sources or low-quality materials.
• Clean knives, tongs, spatula and wipe them clean before usage to avoid cross-contamination between meats and other ingredients.
• Sterilize utensils and wipe them clean before access to customers
• Use separate serving spoons for every dish.
• Use separate kitchen equipment for cooked and uncooked ingredients.
• Dispose of used oil properly.
• Throw away food or ingredients if you are unsure of its quality.
• Discard items once they are past their expiry dates.
• Make sure you end the carinderia’s business day with a clean kitchen, utensils and cutlery, dining area, toilet.
• The following day, wash all plates, utensils, and cutlery again.

A carinderia business is a business that requires a lot of work and dedication, so it’s suitable for people who value hard work but have little capital money. It requires the full cooperation of staff and commitment to great experience — food service, food quality, great dining experience, and clean surroundings. That builds up over time and your effort and commitment will bear fruits sooner than you expect. Loyal customers will soon sing praises of your carinderia once you have put in a consistent effort to achieve that great dining experience. Good luck from Pinoy Negosyo!

Download PDF – Carinderia Business Plan

• 9 Filipino Dishes Your Carinderia Should Serve
• 7 Reasons Why You Should Open a Carinderia Business
• Basic Guides on Operating a Carinderia / Catering Business
• 5 Stressful Challenges Carinderia Businesses Often Face
• Refrigerator Buying Guide for Pinoy Business Owners

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Fast Food Restaurant Business Plan

Start your own fast food restaurant business plan

Fresin Fries

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is  an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. We have chosen this group for several important reasons. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.

Our secondary target is between the ages of 25 and 37, which are a heavy lounge/restaurant user group. They are more flexible in budgets and seek more than a value/price relationship.

Competition

Our main competitors in this segment are any food outlets within the 300 meter radius along the Orchard Road. In our location, there are Tori-Q, Pizza Walker, Starbucks, Bread Talk, and Rotiboy. 

Our customers will have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop culture." We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Expectations

This plan is prepared to obtain a location for the initial launch of this concept. We plan to finance the costs with two investments of $100,000 total, one at startup and the other at the beginning of the second year. We expect strong growth for all three years, and profitability beginning in the third year.  

Financial Highlights by Year

Financing needed.

The company is owned by the original 4 founders, who each will contribute $25,000 for the same amount of share, 25%, and $100,000 in paid-in capital at the start. This will cover start-up requirements. We expect to contribute a second $100,000 at the beginning of the second year. 

Problem & Solution

Problem worth solving.

There is an  increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. 

Our Solution

Our main focus will be serving high-quality food at a great value. Fries will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new “pop culture.” We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Target Market

Market size & segments.

We are targeting young Singaporeans as our primary market. Orchard Road is the place to meet and hang out after school. Due to heavy extra-curricular activities among Singapore’s youth, it is common for high schoolers to have lunch inside shopping malls, and not at home. They tend to flock to fast food joints inside shopping malls across Orchard Road.

Our secondary market segment is the "Working Singaporeans." With so many shopping malls in the vicinity, Orchard Road is the haven for shoppers and job seekers alike. In the new Paragon Shopping Centre, there are more than 8,000 workers currently working as sales persons and boutique staff. There are more than 10 major shopping malls across Orchard Road, including Ngee Ann City, the biggest shopping mall in the nation, employing more than 50,000 workers.

Lastly, Orchard Road is also the destination for tourists staying in the area. The Meritus Mandarin, Crown Prince Hotel, the Hilton, and Popular Hotel are a few of the biggest accommodations in Singapore. Tourists will stroll Orchard Road, hunting for the latest trend in fashion and have no time to stop for a full meal during shopping. Fresin Fries is the alternative for a quick bite while shopping the fancy boutiques in the area

Current Alternatives

More details on our competitors: 

Tori-Q Tori-Q is locally owned franchise who sells Japanese BBQ skewers. Established in 1998, Tori-Q had expanded its operation into neighboring countries, Indonesia, Malaysia, and Thailand. Tori-Q is popular among local teenagers as it offers fast service to its customers. Commonly, Tori-Q outlets are rather small, and can only serve a maximum of 6 guests. It is a choice for those who are in a hurry and would like to grab a quick lunch on the way.

Pizza Walker Pizza Walker is a joint venture positioned as gourmet pizza joint in Singapore. Most of its retail outlets are decorated with welcoming ambience, such as flowers and see-through kitchens. Pizza Walker is a good place to hang out, and the place is always full during lunch hour. It has more than enough tables to serve a maximum of 55 guests. Its specialty is all-you-can-eat pizza!

Starbucks Starbucks’ strategy entering the lunch market had made some impact in Singapore. Usually, a lunch menu in Singapore consists of "fried and BBQ stuff" such as roast pork with rice or the Big Mac. Starbucks is one of the first food retailers that popularized "light and healthy" alternatives such as salad or lean sandwich as an options for Singapore’s lunch accommodations.

Bread Talk As the most successful franchiser in Singapore, Bread Talk is surely becoming a threat for most food retailers. Bread Talk not only rented most of the retail space along Orchard Road, but now they are doing delivery to offices and apartments nearby. Bread Talk outlets usually consist of a huge see-through kitchen, and bread trays ready for pick-up by customers, with three or four cashiers at front, to speed up the queue. Rumor has it that Bread Talk sold more than 35,000 breads each day in just one of their retail outlets.

Rotiboy A Malaysian franchise. Rotiboy is quite popular in the region as it is now expanding into several cities in Indonesia, Vietnam, Thailand, and the Philippines. Rotiboy offers simplicity for quick lunch franchiser, and often considered alternatives for its long queueing rivals.

Our Advantages

We will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Keys to Success

This is what it will take to make us successful: 

• Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.
• Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business.
• Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising.
• Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
• Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications.
• Get access to high-traffic shopping malls near the target market.
• Promote good values of company culture and business philosophy.

Marketing & Sales

Marketing plan.

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The sales strategy is to build and open new locations in order to increase revenue. However, this plan will be implemented when the one "market tester" outlet showed potential growth. As each individual location will continue to build its local customer base over the first three years of operation, the goal of each store is shown on the graph as well as annual sales of our flagship store 

Locations & Facilities

Fresin Fries locations will range in size from 50 – 70 meter square and will seat from 15 – 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road.

The space selection will be chosen based upon the following criteria:

• Community size: minimum of 800,000 people within a radius of 8 kilometers.
• Tourist destination.
• Easy access.
• Large percentage of teenagers in the community.

All of these qualities are consistent with Fresin Fries’ goal of providing a top quality fast food experience. We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. And of course these days word of mouth is amplified word of mouth, via social media. 

Milestones & Metrics

Milestones table, key metrics.

Our key metrics that will help us succeed are: 

• Detailed operational metrics for the flagship operations. We need to make the sales forecast and gross margin, plus sales per square foot. The original has to be running smoothly and be operationally solid before we go to second location. 
• Sales per employee. We need to watch this variable very closely. We can’t expand without making sure that this model works with the planned amount of employees. 

Ownership & Structure

Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% – Guy Fry, 25% – Sam Sauce, 25% – Carl Cone, 25% – Harry Hip.

Management Team

Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Company A.

Sam Sauce holds an MBA degree from University V. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore.

Guy Fry holds a BA degree in Graphic Design from the Academy of Arts. His projects are widely varied from product design to brand development of several reputable companies.

Harry Hip holds a MS degree from Institute Y. He completed several projects and served as project manager for multi-national companies in Singapore.

Carl Cone holds a BS degree from University Z, majoring in Management and Information Technology. Prior to his return to Singapore, he has held several management positions in a U.S.-based IT company.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

• Status quo regarding regulation
• No major change in macro-economic or political situation. 
• We assume our product, product quality, and social media marketing will generate healthy growth in buzz and steady increase in sales
• We assume efficient management of multiple sites
• We will make the first site work before moving to the second. 
• We will not add sites while any site is not working well
• We expect expansion will cause a loss in our second year, but that it will be an acceptable loss and we will have working capital to finance it. 

Expenses by Month

Net profit (or loss) by year, use of funds.

Our startup funding of $100,000 will cover both startup expenses and initial assets. specifically:

Startup expenses of $54,500 incurred before launch: 

These pre-launch, pre-revenue expenses show up in our financials as negative retained earnings in the Balance Sheet at launch. 

• Legal: $3,000
• Furniture and interior: 17,000 (We discussed calling these assets, but we think we can legitimately expense them instead; that’s better for tax treatment)
• Rent: $15,000. We need five weeks in the location for fixup and such before we launch. 
• Branding: $3,500. Includes imagery, website, logo, social media accounts, etc.
• Location fixup: $10,000
• Other: $2,000
• Total: $50,500

Current assets required:

• Cash: $50,000 to cover early deficits, working capital, etc. 
• Inventory: $10,000
• Plates, napkins, etc. $4,000 (other current assets in starting balance) 

Long-term Assets

• Kitchen and fixtures: $22,000

Total Startup Costs: 

• $54,500 in expenses incurred before launch
• $86,000 in assets required at launch, including $50K cash reserve. 
• Total: $140,500 startup cost

Sources of Funds

Investment will be in equal parts from all four founders. We expect to invest $100,000 to start and an additional $100,000 at the beginning of the second year. We plan to avoid commercial borrowing. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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How To Start a Street Food Business in the Philippines: A Beginner’s Guide

The street food business in the Philippines has carved a niche of its own.

Informal, unpretentious, and affordable, the traditional Pinoy street foods cater to growling stomachs who don’t have the time and money to go to fine-dining restaurants. Some even make them part of their daily diets just for the thrill.

If you want to sell something that appeals to the taste and budget of the masses, you can never go wrong with a street food business in the Philippines. This guide will show you how to start it from the ground up.

Go back to the main article: Best Small Business Ideas in the Philippines with High Profit

• Budding entrepreneurs and food enthusiasts whose starting capital are too small for a  carinderia  or catering business.
• Those living in populated areas near schools, offices, terminals, or busy streets.

Capital: Php 5,000 to Php 20,000

• It doesn’t need a large capital.
• No need to pay rental fees if you’re going to start the street food business in front of your house.
• Lower overhead cost compared to other food businesses.
• Minimal promotion/marketing since people are already familiar with street foods. All you need is to leave a good first impression to have repeat customers/buyers.
• Location isn’t a problem since you can sell it anywhere with high foot traffic. If it’s impossible to launch it in your own place, a mobile food cart allows you to sell it anywhere else.
• Affordable prices mean more potential customers and more flexible profit margins.
• The market is diversified. Street foods appeal to the taste buds of Filipinos from all social classes, assuming that your products have great flavors that people can’t get enough of.
• As with any other type of food business, street foods take a lot of time and effort to prepare. Depending on the type of street foods, it’s not unusual for vendors to wake up as early as 4 A.M. every day to buy fresh ingredients and spend the remaining hours preparing sauces and putting them on a skewer.
• It takes time to scale it into a multi-million business. Unless you’re already an established name that is ready for franchising , you have to spend years developing your product and building your customer base.
• Since the street food business in the Philippines has low start-up costs, expect high competition. To stand out, you must think of innovative ways to attract more customers.

How To Start a Street Food Business in the Philippines

Step 1: decide whether to franchise or go independent.

The easier path, of course, is to franchise an already established brand .

One advantage is sanitation. Since traditional street food vendors in the Philippines are notorious for their unsanitary practices, several food cart companies offer their products in great packaging and promote them as safe, clean, and fresh.

Food cart companies like Pinoy Hot Balls and Fries , Takoyaki , and Gulaman Corner also offer assistance in marketing and finding a good location for your stall.

Of course, none of these food carts have the same charm as legit street foods peddled in actual streets. People flock to them because they provide a homey vibe you won’t get in air-conditioned malls.

In addition to that, starting your own street food business from scratch requires less capital. You have control over what street foods to offer and how many to sell without being burdened by any franchise fee.

Step 2: Pick a Strategic Location

A location where there’s a high volume of people is non-negotiable if you want your street food business in the Philippines to profit.

It doesn’t matter how tasty or flavorful your street foods are; if your location is too far from your target market, nobody will bother to buy from you.

Remember, businesses should find and come to their potential customers, not the other way around.

Strategic locations may include areas near schools, terminals, offices, or busy roads. If that location happens to be where your house is also located, good for you. You will recover your initial investment faster since you don’t have to pay rent.

Step 3: Choose the Type of Street Foods You’re Going To Sell

Thanks to Filipinos’ creativity and penchant for turning ordinary stuff into delectable street foods, you’ll never run out of choices to offer.

The best part is you don’t have to spend much on packaging since most street foods are placed in plastic cups/bags, poured in a bowl, or put onto skewers.

If you’re looking for ideas on what street foods to sell, the list below should get you started:

• Isaw – intestines of either chicken or pig that are coiled onto skewers and grilled over charcoal. Its smoky flavor contrasted with the sweet and tangy vinegar sauce make it a perfect afternoon snack or pre-dinner appetizer.
• Ukoy – a classic Filipino fritter made of bean sprouts, shrimps, and julienned squash mixed with orange batter and deep-fried to crispy perfection. Ideally partnered with a sweet vinegar sauce.
• Kwek kwek – quail eggs covered in orange-colored batter and deep fried. Other variations include hot dogs covered in the same orange batter (think Filipino version of the popular corndogs). When dipped in vinegar sauce with chopped garlic, onion, and chilis, kwek kwek bursts with amazing flavors that Filipinos are all familiar with.
• Helmet, Adidas, and Betamax – grilled street foods made of chicken head, chiken feet, and coagulated chicken blood, respectively. Although some foreigners may find them repulsive, these adventurous street foods are prime examples of Filipinos’ resourcefulness. As they always say, one man’s trash is another man’s culinary treasure.
• Mango-on-stick – Fresh, green Indian mangoes with seeds removed and poked onto skewers, then served with a nice spread of sweet, salty shrimp paste (bagoong). It’s the ultimate summer snack that passersby won’t be able to resist.
• Fish balls/chicken balls/squid balls – the all-time favorite Filipino street food snack, fish balls are usually served by getting your own skewer and poking them straight out of the oil. Although the balls are made primarily of flour, the sweet and special “Manong’s sauce” is the reason why people keep coming back for more.
• Other street food ideas: Balut, Banana Q, turon, binatog, 1-day-old fried chicken, taho, mami, sotanghon, and palabok.

Step 4: Find a Reliable Supplier

Owning a street food business in the Philippines requires you to shop for fresh ingredients every day.

Hence, it’s important to build a long-term partnership with a reliable supplier in the market, one who will set aside the quality and fresh materials for you and give discounts when you buy in bulk.

In turn, don’t let this relationship go sour by not paying on time. Remember, your business heavily depends on your suppliers. Without enough raw materials, your daily business operations will be affected.

Step 5: Invest in the Right Equipment and People

You can start a street food business in the Philippines with whatever you have.

Use grilling/cooking equipment and utensils you already have and save money in the process. In case you need to buy new items, don’t sacrifice quality for affordability. Most cheap products don’t last long, and the money you save by buying them could have been better spent on pricier but more durable alternatives.

When starting, you also need at least one person to assist you in operating the business. Find someone trustworthy who will never resort to pilfering.

Don’t just rely on referrals. Check the person’s background meticulously. Set up an easy system to track daily inventory activities, so you’ll know how much money comes and goes and prevent profit loss due to stealing.

Step 6: Make a Delicious Sauce

Street foods won’t be as appetizing without their corresponding sauces.

In the Philippines, sauces are just as varied as the street foods they complement . It reflects the different preferences and tastes of Filipinos–some like it spicy while others prefer sweet with a little bit of tanginess.

Sauces are so important that customers buy street foods for the sauces alone. They pour it on their rice like soup and eat it as if it’s a full-course meal. So, if you want to earn a lot of  suki,  work on your sauces and perfect them as a real chef would.

Luckily, YouTube is a treasure trove of tutorials that will teach you how to make the special vinegar sauce or the popular “Manong’s sauce” perfect for fish balls.

Step 7: Set the Right Price for Your Products

Right pricing can be the difference between a successful street food business and one that is a dud. You want to price your street foods to cover your overhead cost while keeping them affordable.

Survey your competitors to gauge whether you’re pricing your products too low or going overboard.

Always remember that the reason why Filipinos prefer street foods is that they fill their stomachs without hurting their pockets. Keep the prices “abot-kaya” for the masses but never forget that this is a business, and businesses need to profit.

Step 8: Observe Proper Sanitation

Street food vendors, especially the ambulant ones, have earned a bad reputation for putting their customers’ health at risk due to their unsanitary practices. Don’t be one of them.

Instead, break the stereotype by keeping your area clean and observing strict sanitation during food preparation and storage.

The last thing you want for your business is to crumble in pieces due to a customer contracting diseases from the food you serve.

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How to Start a Small Food Business in the Philippines

For ten years I was in the food business. From 1998 to 2008, my family and I operated a chain of hamburger stores that were franchised from the United States. Like many Filipinos, I wanted to start a small food business in the Philippines. Seeing the long queues and over-worked cash registers made the food business seem like a “can’t miss” opportunity.

But those ten years represented some of the hardest struggles of my life. Running a restaurant is not easy. When I hear people say managing a successful restaurant is all about serving good food and extending good service, I just shake my head. They don’t know the half of it.

In the United States, the failure rate of restaurants has been measured at three out of every five or 60%. Many reality shows on television feature failing, near-death restaurants resurrected by popular chefs such as Gordon Ramsey (“Kitchen Nightmares”) and Robert Irvine (“Restaurant Impossible”). While these shows do not necessarily reflect the state of the restaurant industry, they do show how difficult and unforgiving the business can be.

There are so many variables in the restaurant profitability equation. Good food and good service only cover the revenue side. Meanwhile, food cost, rent, wastage, pilferage, and salaries cover part of the expense side. We haven’t even touched on the behavioral side of the restaurant business. This includes personnel attitudes and behavioral patterns, customer relationships and the entire value chain: suppliers, vendors, landlords and contracted service providers.

Despite these challenges, more and more restaurants and food concepts are opening in the Philippines. Go to a mall, drive to the business district or even when you pass the last corner before you turn into your street; chances are you will come across new restaurants opening up.

So I decided to find out why. In my research I sought to find out the answers to these questions:

• What are the current trends in the industry?
• Which concepts are people lining up for?
• Theoretically, how profitable would these restaurants be?
• Is the “Branding Argument” still valid today?
• What qualities are people looking for in a good restaurant?
• Why are more restaurants still opening?

My methodologies included the following:

• Social media marketing. I define social media as digital “Word-Of-Mouth”. Who hasn’t been influenced by a post to try a new restaurant or coffee shop, right? I made a list of the most recommended restaurants from friends and focus groups. Then, I would schedule a visit to these restaurants on weekdays and weekends to assess the quality of food and service.
• Interviews. I would conduct random interviews with some of the customers, service crew and the store manager to get an idea of their preferences plus their viewpoints on the business and the industry.
• Time-Motion Analysis. The purpose of time-motion analysis is to measure the efficiency of the restaurant. This covers the ordering system and the time it takes to have the food served from the moment payment is made.
• Random surveys. Old habits are hard to break! This is what I used to do when I was running a restaurant. I would visit a competitor and do an accounting of the average check per customer.
• Food sampling. My preferred research methodology! Of course, I had to sample the food served. I would order one of two items: the most basic or the most recommended.

The results of my research formed my opinions on this piece. I just want to make it clear that I cannot identify the restaurants sampled in this article because this is not an advertorial. I can only go as far as describe the food and the concept.

The answers are dispersed throughout the different stages required to start a small food business in the Philippines.

First, let us define what we mean by “small.”

A small business in the Philippines is characterized as having low capitalization, low gross annual sales, and small manpower complement. So for the purpose of this article, let us forget the large-scale foreign and local fast food franchises where the required capitalization will exceed Php20 Million.

The food concepts I visited include:

• Dive-type or “hole-in-the-wall” establishments.
• Delivery concepts.
• Out-of-mall restaurants
• Food booths in well-patronized markets.

I estimate the costs of setting up these restaurants range from Php50,000 to Php2 Million. Costs include capitalization expenses, initial inventory and working capital for three to six months.

Some of these were small businesses that grew to become local franchises and the rest are local concepts that for now have no plans to franchise.

With these in mind, here is how you can start a small food business in the Philippines:

Table of Contents

1. Define Your Concept

Product differentiation is critical in today’s highly competitive food retail market. You need a concept that will give your customer greater value.

I’ve noticed that many new concepts are focusing on customizing their products according to what the customer wants.

People think this is a great way to make the customer feel like he’s in charge and he is. But the intrinsic value of customization is that it is a great way for the restaurateur to improve his profit margin.

Everything starts out with the basic ingredients: burger patty and the bun or a pizza crust. Then you choose the toppings on your product: bacon, egg, cheese, pepperoni, mushrooms, BBQ sauce, chili; it’s all fun, and you are in control of what you want. But these toppings carry a healthy profit margin with them!

Customization is a smart concept for a restaurant because you give the customer flexible pricing options and at the same time protect your profit margin.

2. Develop and Test Your Product

Before you decide to push through with your food business, you have to develop and test your product first.

Always have the main product in your concept. If you are planning to start a Mexican-themed restaurant, perhaps create a signature burrito and store made corn chips.

Identify your Buyer Persona and create a few beta test groups. Come up with at least three versions and have these tasted by the beta test groups. Collate the surveys and interview the beta test groups on their experience with the different versions.

You must be prepared to have an extended beta-testing period because you want to fine-tune the quality of your product. The final version will determine your food cost.

3. Develop Your Service System

One of our worst customer experiences was with a restaurant that had been open for two weeks. It would have been understandable if this was their first restaurant, but it was their third!

You’d think that the restaurant owner would have figured out his system by now. Unfortunately, he hadn’t, and their Facebook page is inundated with several scathing comments on the quality of their service. Hardly anything was mentioned on the quality of their food because everyone was venting on their poor service.

Your system must guarantee quick service without compromising the quality of your food. You make your customer happy, and you increase the turnover rate of your business. High turnover means higher sales!

Developing an effective service system comes down to a number of factors:

• Preparation time of your food. You have to set parameters on how fast food is prepared and factor this in your service flow.
• Complexity of your menu. Keep your menu simple. Focus on a signature item and a few sidings for variety. The less time a customer spends on the cashier, the faster your service flow.
• Competency of your restaurant crew. Your cashiers are your front-line sales people. They must know the products like the back of their hands. They must know which items to recommend or to push. The same goes for waiters if it is an ala carte system.
• Inventory turnover. If you have items that need to be marinated for 24 hours, make sure these are properly rotated from freezer to refrigerator to the marinade bath in time for cooking.
• Product forecasting. In addition to slow service, the worst thing for a restaurant is to run out of stock. This comes down to poor product forecasting.

4. Conduct a Project Study

Once you have your product and system finalized, commission a project study. This must include the following:

• Market Study. Find out if there is demand or a market for your product. Determine your Buyer Personas and learn their purchasing behavioral patterns.
• Marketing Study. Design a marketing framework on how you plan to reach your target market. This is important for your branding strategy.
• Financial Study. This will make or break your plan to start a small food business in the Philippines. The financial study will determine how much capital you will need to set up and maintain your business for at least six months.

5. Build a Business Plan

The project study will be the basis for your Business Plan. This is a necessary document which will be the blueprint or reference point for your restaurant.

Additionally, the Business Plan will be the reference point if you are trying to secure funding for your business. Banks, investors, incubators and accelerators and potential partners would want to know everything about your business.

For them, yours will be an investment, and they will want a substantial return on their money.

6. Register Your Business

When you have secured enough funding, it would be time to register your business.

You can register your business online. If you plan to set up a corporation go to the Securities and Exchange Commission or SEC website . If it is a single proprietorship or partnership, register your business at the Department of Trade and Industry or DTI website .

As a registered business, you can avail of better credit terms with suppliers and leasing arrangements with landlords.

7. Identify Your Location

It used to be that the success of a restaurant would depend greatly on location. But that may no longer be the case today.

One of the best burgers I’ve tried was not located in a high-traffic area. In fact, if you were not looking you would probably miss it. It took us 45 minutes to find the place. But it was worth it. The burger was so good!

Why did we try the place? I read about it on Facebook. Social Media is “Word-Of-Mouth” in the virtual world. When I visited their Facebook page, all of the comments were encouraging. Even the Google search results yielded positive reviews.

Be that as it may, having a good location with a high volume of foot traffic, plenty of parking options will always be a plus for your business.

Here’s my two cents worth of advice: Forget the malls! These are over-rated locations. Yes, they do bring in the volume, but they also bring in the competition. Ever notice the high number of empty restaurants inside the mall?

Another thing is some malls calculate rent as “34% of gross sales or the fixed rate, whichever is higher.”

Do the math: If your food cost is 50% and labor cost is 10% how much money would you have left if rent is pegged at 34%?

8. Develop Your Brand

One of the biggest mistakes by food retailers is not developing their brand at the start. I should know because this was one of my biggest mistakes when I started out.

Our product had so many selling points, but we could not settle on one that would define the main item. We also had a supporting dish that encroached on the role of the main item. In the end, the branding strategy was a convoluted mess.

Back then, we had to rely on traditional marketing strategies which were expensive, unsustainable and difficult to measure. The ROI on traditional marketing is very low.

Today with online marketing tools, strategies can be updated, improved and revised because performance can be measured in real time. Online marketing strategies are also more affordable which result in higher ROI.

It is much easier to develop a small food business brand today through online marketing. All you need is an interactive e-commerce website, Twitter and e-mail marketing for market acquisition, Facebook, Pinterest and Instagram for posting content and regular blogging activity.

Hire a social media manager or digital marketer to put these all together so you can generate leads for your business.

9. Qualify Your Suppliers

The key to having a profitable business is having a great tasting product that offers value and quality for the customer and an attractive profit margin for you as the proprietor.

In the burger restaurant, we visited a quarter pound burger costs only 50 pesos. Compare this with the regular fast food burger which costs three times but does not taste anywhere as good as this burger.

The restaurant’s concept is to grill your burger upon order. I noticed the burgers were not made uniformly which told me these were formed inside the store. In fast food restaurants, the patties are delivered blast frozen from a meat refinery.

A kilo of ground beef costs at the supermarket is around 188 Pesos per kilo. Thus, for a quarter pounder, the cost of the patty would be 26 Pesos. I’m assuming the proprietor buys local ground beef directly from a manufacturer at 20% less the regular price. Adjusted, the food cost of his patty should be at 21 Pesos or 42%.

In the fast food business, food costs can exceed 50%. This is why for fast food the name of the game is volume. They have to sell more to recoup lower profit margins.

Fast food margins are very low because everything is refined, packaged or imported. For example, their French fries are imported either from Portland, Oregon or Australia.

But did you know you can make better French fries from store bought raw potatoes?  All you need is a high-starch variety like Russet potatoes. Cut them Julienne style and soak them in water overnight to get rid of excess starch. The following day they are ready for frying.

And the cost? At least 50% cheaper than the imported fries!

Find a supplier who can assure you of consistently good quality ingredients at lower than retail prices. As a contingency plan, look for at least two suppliers. The competition will keep them honest, and you are assured of a second supplier if the other one runs out of stock.

10. Hire Right-Fit People

This is the Waterloo of several restaurants we tried. Service is consistently horrible.

The service crews are not prepared or trained properly. They do not know the menu, have no personality and appear lost most of the time.

The restaurant managers are not proactive. Most of them are just standing around like a coat hanger. They are not supervising the floor or attending to customers.

Some of the off-duty services were interacting with the front line crew which only served to distract the cashiers from doing their jobs. In one restaurant which served grilled chicken, the manager and the service crew was sleeping on some of the tables!

Meanwhile, in a Dimsum kiosk we visited, the attending crew was busy gossiping among one another even though a line had formed in front of them.

The food business isn’t just about the quality of your food. You must invest in the right people to manage your business. Qualify them accordingly and give them all the training they need. These are the people who are willing to work long, hard hours in the restaurant and give their best every single day.

Even though my restaurant did not succeed, I was blessed with having worked with some of the best people as service crew and managers. It did not matter if the store had only one customer or 1,000. They always gave their best.

In fact, when I moved from the food business to BPO, I brought them with me!

11. Do a Dry Run

Do not open your doors to official business unless you are 100% certain the serving system and the crew can handle a high volume of orders.

Conduct a 1-2 week dry run to iron out the kinks of your service and to give your people more practice. Start out the dry run during off-peak hours such as 2:00 pm to 6:00 pm.

As the crew becomes more confident, move the dry run to busier hours. Try dinner hours or 6:00 pm to 8:00 pm which is shorter and less busy compared to lunch time.

Promote the dry run in social media and give incentives so people will go out of their way to try your food. A good campaign would be: “We are on DRY RUN. Only 100 burgers will be served from 2:00 pm to 5:00 pm. First come, first serve only. Once the door closes, try again tomorrow!”

Another one would be: “We are on DRY RUN. First, 50 customers will be given 50% discount on their burgers!”

12. Official Day 1 of Business!

When the surveys and figures show that the restaurant is ready for official business, schedule the day when your small food business will finally open to the public.

When I was planning the launch of our restaurant, we focused a significant portion of our limited resources on developing nice looking menus and menu boards.

Trust me when I say hardly anyone will care about how your menu will look like. In every menu, the diner will primarily focus on one thing: Price.

Save your money and keep your menu designs simple. Some of the restaurants we visited only used the blackboard or print outs.

Start your Small Food Business in the Philippines

Lastly and most importantly, if you plan to start a small food business in the Philippines be prepared to embrace the grind! The food business is very tough. There will be long hours, and you have to manage many variables to make your business profitable.

As a parting thought, I believe you no longer need to own a franchise to succeed in the food business. The selling points for franchising were that you were buying a “tried and true system” and a “recognized brand”.

For these, you have to fork over a franchise fee of anywhere from 250 Thousand Pesos to 20 Million Pesos plus monthly royalties of 7% to 12% of gross income. Again, do the math. Now you have to capitalize the franchise fee! I’m sure there will be nicer things to look at than your income statement.

I enjoyed and had the best experiences with the “hole-in-the-wall” establishments. The food was great, and the service was good, and the overall value was excellent. My worst experiences were with the mall-based establishments and franchises. Service was bad; most of the time food was out of stock. And the quality was between fair to good.

If you invest time and resources, you can fine tune an efficient service workflow. As far as the branding argument is concerned, social media and other online marketing tools have rendered this myth. If you consistently offer great food with great service, the online community will build your brand.

If you plan your business well and commit to building it, your concept may grow to become a very lucrative and rewarding enterprise.

Ricky Sare is a writer, an entrepreneur, and a member of Tycoon Philippines editorial team. He is also the owner of Benchmark Global Management Solutions, Inc. , a BPO company located at Makati.

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The Definitive Guide: Start a Home Food Business in the PH

We wrote this guide for people who want to start a home-based food business in the Philippines.

We didn't plan to. But we tried looking for resources ourselves and ended up with...not much. Most of the courses you'll find come from shady LinkedIn influencers or just straight up peddlers of misinformation. We figured we can help. 😀

Why start a home-based food business?

• You don't need to take a huge risk
• You can start in just a few weeks
• You're not geographically tied to a location, so you won't get stuck if you pick a bad spot
• You can easily make mistakes in the comfort of your own home
• If it works, you can scale it up to a larger business
• You can do it on the side even with a full-time job
• You can do it safely without other people judging you

If you plan to go deeper into food later on, like opening your own restaurant, this guide is a great place to start. Most of what you'll learn here can be directly used in restaurants and larger businesses.

Since we cover a wide range of topics, we split them into several posts. Best if you go through each one in the sequence below.

We're giving away the first few courses for free, but the later, more in-depth courses will need a paid Pepper Plus account. Even paid, this will come out much less costly than any course you can take out there—we promise it's much better too! Read about why we made Pepper Plus .

• What it Takes to Start Your Own Food Business Read More
• How to Find Food Business Ideas Read More
• Do You Need a Business Partner Read More
• How Much Do You Need and How Much Can You Make? Read More
• How to Name Your Business (Soon)
• How to Price your Products (Soon)
• 1st Time Food Business Setup: What you Need (Soon)
• How to Set Up Your Ordering and Delivery System (Soon)
• Branding 101 (Soon)
• How to Get Your First Customers (Soon)
• How to Grow (Soon)

Side Quests

• The Procrastinator's Guide to Starting (Soon)
• When Should You Quit (Soon)
• How to Deal with Tough Customers (Soon)
• How to Apologize to Customers (Soon)
• How to Get Influencers to Say Yes (Soon)
• Why Social Media is Overrated (Soon)
• Case Studies & Stories (Recommend if you know anyone!)

It's obvious we're far from done—we plan to release one to two courses every month.

Our goal is to help you launch your first food business when you're done. We take that mission seriously. So we spend a bit more time polishing each course, making sure you end up better equipped than before you started. Thoroughness and thoughtfulness take time.

If you want to learn anything specific, we'd love to hear your ideas. We're developing this course with your needs in mind. Feel free to send me an email: [email protected] ! Happy learning!

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How to Write a Business Plan [Complete Guide]

Last Updated on – Aug 8, 2023 @ 3:22 pm

Preparing to write your business plan? You’re already one step ahead of other entrepreneurs who don’t see its value.

A well-thought-out and well-written plan for starting and running your business helps you focus on what you need to do to make your business idea work. It can also boost your chance of getting investments and loans to finance your business .

Did you know that half of small businesses fail in their first four years? Planning is such a crucial step to reducing the risks of managing an enterprise. Turn your business idea from something abstract and uncertain into a successful venture. It starts with drafting a good business plan.

Here’s your definitive guide to writing a business plan that speaks for itself.

What is a Business Plan?

A business plan is a written document that details what a business is, what direction it will take, and how you’ll get it there.

Practically speaking, the business plan evaluates your business’ viability. As the Department of Trade and Industry (DTI) puts it , the document allows entrepreneurs to find out whether or not their business idea will bring in more money than how much it costs to start and run it.

More than just a document, the business plan helps business owners to figure out the key aspects of an enterprise, including the following:

• Business goals and strategies to meet them
• Competitive edge and how to leverage it
• Potential problems and how to solve them
• Funding required to start the business
• Equipment, facilities, and manpower needed for operations

Who Needs a Business Plan and What Is It Used For?

Every aspiring entrepreneur who will spend a great amount of money, time, and energy to earn a profit needs a business plan.

Business planning is a crucial part of starting an entrepreneurial journey, no matter how small or big a business is. Never skip this step—as they say, failing to plan is planning to fail.

Here are some examples of business types that benefit much from business planning:

Founders of startup businesses seek funds to begin their new venture. Business plans help them persuade investors and lenders to provide the funding they need.

For startups, a business plan explains the nature of the new venture, how it will achieve its goals, and why the founders are the best people to lead the company. The startup business plan should also specify the capital needed to jumpstart the new business.

Related: Fast-Growing Startups in the Philippines

Existing Businesses

Not only do startups gain advantage from a business plan—existing enterprises need it, too.

But business plans for growing businesses serve a different purpose. Usually, a business plan helps a middle-stage business raise funds for additional facilities, equipment, manpower, and others needed for expansion. This document also defines strategies for growth and allocates resources based on strategic priorities.

Growing businesses also use business plans to communicate their vision to various stakeholders such as customers, business partners, potential investors and lenders, employees, and suppliers.

For such needs, a business plan for existing businesses lays out the goals, strategies, metrics to evaluate success, responsibilities, and resource allocation.

Social Enterprises

Social enterprises may not be as profit-driven as other business types, but that doesn’t mean they need business planning any less.

A social enterprise needs to prepare a business plan to achieve its social objectives and keep empowering the communities it’s supporting. This document is what government agencies and donor agencies require and evaluate when approving grants for funding a social project .

A social enterprise business plan determines the social issue that a business idea will solve, its beneficiaries, products or services, target market, and sales projections, among many others.

Non-Profit Organizations/NGOs

Like social enterprises, non-governmental organizations (NGOs) can also use business plans to source funds for their campaigns and projects.

A nonprofit business plan discusses the problems an NGO is trying to solve through a certain project, as well as how it will do that and how much resources are needed.

It also helps the organization and its board members to prepare for risks by making projections on how likely the activities will push through and how the current sources of funds will continue to yield a certain level of revenue. Most importantly, the business plan defines the Plan B if the original plan ends up failing.

Business Plan Format and Its Components

How does a business plan exactly look like? There’s no recommended universal format for business plans. Ideally, yours is customized according to the nature of your business and what you’re going to use the plan for.

However, all business plans have sections in common. Here’s a quick walkthrough of the six components that make up a business plan.

1. Executive Summary

Like an abstract of a college thesis or a foreword of a book, the executive summary is meant to provide a brief overview of the document. It presents the highlights of a business plan in a page or two.

The executive summary the first thing that readers see, so keep it short yet engaging and compelling enough to make them want to view more details in your plan.

2. Company Profile

The company profile is your chance to introduce yourself and your business to people outside your company. It’s also called the company summary, company information, business description, and business profile.

This section quickly answers the five Ws and one H of your business: who, what, when, where, why, and how.

Think of it as your business calling card. Being the shortest section of the business plan, the company profile provides a quick overview of the business—who the owner and founder is, management team, business goals, business address, product or service, and what makes it unique.

3. Operations Plan

The operations plan explains how you’ll run your business, focusing on the different aspects of manufacturing your product. This section includes the following information, among many others:

• Type of business (sole proprietorship, partnership, corporation , or non-profit)
• How the product is made or the service completed
• Necessary materials, equipment, and facilities to manufacture the product or complete the service
• Any subcontractors needed
• Quality control system

4. Organizational Plan

Your people should play a major role in your business plan, just as how they’re important to your business success . The organizational plan includes a chart that shows how your company is structured according to key departments or functions such as administration, production/manufacturing, marketing, and finance. This organizational chart not only presents the levels of authority in a company but also clarifies who is responsible for which people and function.

Aside from the organizational chart, the organizational plan also includes these details:

• Number of employees to hire
• Responsibilities of each job role
• Qualifications of workers who will perform each role
• Salaries and benefits per job assignment

5. Marketing Plan

The marketing plan and the succeeding chapters are the heart and soul of your business plan, explaining the things that will make your business work. This section details how you plan to promote your product or service in the market.

Specifically, the marketing plan covers the following:

• How the product or service will work and how it will benefit customers
• Target market and its profile
• Strategies for packaging, advertising, public relations, and distribution
• Competitive advantage

6. Financial Plan

A critical section in your business plan, the financial plan helps you assess how much money you’ll need to start or grow your enterprise and identify your funding sources to get your business off the ground and sustain its operations. This is where you’ll provide financial estimates that cover at least one year of running your business.

Investors and lenders specifically look for these financial details in business plans:

• How much you’re going to borrow, what you’ll use the loan for, and how you’ll pay it back
• How much profit you’re expecting to make (through an income statement and balance sheet)
• How you can finance your business operations (through a cash flow statement)
• Whether to keep the business going or close it down to cut losses (through a break-even analysis)

Related: How to Write a Business Proposal

Should You Use a Business Plan Template?

Business plan templates identify what information to put into each section and how it should be structured.

They provide instructions to guide entrepreneurs through the process. This way, nothing is missed out while writing the plan.

Thus, using a business plan template is a great idea, especially if this is your first time to prepare a plan for starting or growing your enterprise.

Helpful as it as may be, a business plan template doesn’t make business planning 100% effortless. While it provides the outline that makes writing the plan easy and quick, you still need to do your homework.

For example, a template won’t compute the financial projections for you—it’s a task you have to complete either on your own or with the help of a professional.

So before you use a business plan template, manage your expectations first and be prepared to do a lot of math!

8 Free Business Plan Templates

Yes, you read it right—you can download free online business plan templates. Some of these templates are designed for a specific niche, while others offer sample business plans for a wide range of business categories and industries.

Start off by choosing any of these free templates that suit your business planning needs.

1. Business Plan Format by the DTI

DTI has a wealth of useful information for micro, small, and medium businesses in the Philippines. Of course, it’s free to access since it comes from the government.

On the DTI website, simply look for the Business Planning section and download the business plan format in a PDF file. This document not only lists down all the information to be included in every section of a business plan, but it also provides guide questions per section—making business planning easier for first-timers.

If you want a more detailed discussion of what should go into each component of your business plan plus sample scenarios, check the DTI’s Negosyo Center e-book that fleshes out things for small business owners.

2. Simple Business Plan Template by The Balance Small Business 

The Balance is an online resource for small business owners. It has a free business plan template that’s simple and easy to understand for beginners, with instructions on how to use it. Broken down into sections, the simple business plan template tells you what to include in each component of the plan.

Simply copy the free template and paste it into a word document or spreadsheet. From there, you can start drafting your business plan with the template as a guide.

3. Free Sample Business Plans by Bplans

This website features a collection of over 500 free business plan samples for various industries, including restaurants, e-commerce, real estate, services, nonprofit, and manufacturing.

Under each category are links to many sample business plans for specific types of business. Each sample comes with a plan outline, too. For example, under the Services category, you’ll find sample plans for businesses like auto repair shops, advertising agencies, catering companies, health spas, photography studios, and more.

4. Business Plan Samples by LivePlan

More than 500 free sample business plans are available at the LivePlan website, so you’re likely to find one that suits your business best. The samples allow users to know how other businesses structured and worded each component of their business plans. You can copy and paste the sections into your own plan.

To download a full business plan sample, you’ll have to sign up by submitting your name and email address through the website.

5. Business Plan Templates by PandaDoc

PandaDoc offers free business plan templates for NGOs, startups, restaurants, cafes, bakeries, hotels, and salons. These documents can be downloaded in PDF format.

But if you want a customizable template, you can download the PandaDoc template for a 14-day free trial. This template allows you to edit the document, choose a theme that matches your branding, and add pictures and videos.

The website also has free templates for executive summaries and business letters.

6. The One-Page Business Plan by The $100 Startup

If your business has a simple concept, then a one-page business plan template is ideal to use. This downloadable PDF file is a very simple outline made up of a few sections with questions that you have to answer in just a short sentence or two.

7. Business Plans by Microsoft

Microsoft provides a broad selection of templates for its users, including business plan templates in Word, business plan presentations in PowerPoint, and business plan checklists in Excel.

• Sample business plan template (Word) – Provides the steps in writing a complete business plan
• Business plan presentation template (PowerPoint) – Consists of slides for different sections of a business plan that highlight the key points for viewers
• Business plan checklist template (Excel) – Enumerates the important things to do when writing a business plan, using the Strength, Weakness, Opportunity, and Threat (SWOT) analysis framework

The advantage of using a template from Microsoft is having a professional-looking document, slideshow presentation, or spreadsheet. No need to do the formatting by yourself because the template is already formatted. All you have to do is enter the necessary information into the template to complete your business plan.

8. Social Business Plan Guidelines by the Ateneo de Manila

This free business plan format for social entrepreneurs comes from the Ateneo de Manila University’s John Gokongwei School of Management. In a glimpse, it provides the basic information you need to plan a social enterprise.

It also has more detailed business plan guidelines you can refer to. Simply click the link to the word document at the bottommost part of the page.

Related: 11 Best MBA Programs & Schools in the Philippines

How to Write a Business Plan

An outstanding business plan covers everything your stakeholders need to know about your business. So don’t just wing it—put a lot of thought into this critical document.

Let’s get down to the nitty-gritty of drafting a business plan, whether you’ll use a template or not.

1. Brainstorm about your business idea

You may have a very promising business idea, but it won’t fly unless you develop it into a clear-cut concept.

Brainstorm with your team about everything you can think of about starting and running the business. Then list them all down.

Be as creative as possible. No need to be too critical at this point.

While brainstorming, aim to answer these key questions:

• Why do you want to start the business? What has inspired you to go for it?
• What product or service do you plan to sell?
• Who will be your target customers? What are their problems that you’re hoping to solve through your product or service? How will you promote your offerings to them?
• What will be your business branding ? How will you position your brand in the industry?
• What is your competitive advantage? What makes your business unique?
• Where do you see your business within a year?

2. Validate your business idea

Research on the specifics of your business idea—paying special attention to your product or service, target market, and competitors.

According to entrepreneurship experts, it’s best to spend twice as much time on this step as spending the time to the actual drafting of the business plan.

Here are some ways to validate your business idea:

• Read studies and research to find information and trends about your industry .
• Conduct market research to gather insights from industry leaders, potential customers, and suppliers . You can do this through surveys, focus group discussions, and one-on-one interviews with your stakeholders.
• Collect data about your competitors , especially the product or service they offer and how they reach their customers. Consider buying from them or visiting their store to get a feel of their products and customer experience.

Gather all relevant information and analyze your findings to assess whether the business idea is feasible or not. You may need to tweak your business idea based on your evaluation of its feasibility.

3. Define the purpose of your business plan

It’s extremely difficult to carry out anything if you aren’t sure about why you’re doing it in the first place. Without a clear purpose, you’re like driving a car without knowing where you’re headed to.

When it comes to writing your business plan, you should have its purpose in mind from the get-go. It can be one or more of the following:

• Create a roadmap to provide the directions the business must take to achieve your goals and overcome challenges. This is ideal for bootstrapping or self-funding startups.
• Seek investments and loans to finance a business. If this is your purpose for making a business plan, it should be compelling enough to attract investors and lenders.
• Set your targets, budget, timelines, and milestones. When you put them all in writing, it’s so much easier to evaluate and measure your business’ actual performance versus your goals.
• Communicate your vision and strategic priorities with the management team. With this purpose, your business plan must establish specific goals for your managers so that they have something to commit to, you can track progress, and get them to follow through on their commitments. Also, having a business plan for this purpose ensures that everybody involved in running your business is on the same page.
• Minimize risks. Running a business in itself involves a lot of risks, and it gets riskier with a poorly researched business idea. A business plan can help entrepreneurs mitigate them by organizing activities and preparing for contingencies.

4. Create an outline for the executive summary

The first section of any business plan is the executive summary. You don’t have to draft it yet at this point, but it helps to write an outline for it before you proceed with the rest of the sections.

In a sentence or two, describe these key aspects of your business:

• Product or service
• Target market
• Competitors
• Unique value proposition (how you set your business apart from the competition)
• Management team
• Short-term and long-term business goals
• Possible sources of revenue

5. Describe your business

The next step is to write your company profile. Get your readers to become familiar with your business and realize why they should be interested in it.

If you have no idea what specifically goes into this crucial business plan section, you can check the company profiles of businesses in your industry. Usually, you can find them on their websites at the About Us or About the Company page. Take note of the information included and how they’re written.

Here are the must-haves of a great company profile:

• Brief history of the company
• Mission and vision
• Product or service lineup
• Target market and audience
• How the business will address the customers’ pain points
• What makes the business unique

6. Provide details about your operations and organizational structure

Anyone who will read your business plan needs to know what they should expect when they deal with you. They need to see a solid plan for your operations and the people who make up your team. So give your operations plan and organizational plan a careful thought.

For your operations plan, choose carefully the right legal structure for your business. Will you be a sole proprietor? Or will you partner with someone or form a corporation? Your choice will have an impact not only on your business operations but also on the taxes you’ll pay and your personal liability .  

As for the organizational plan, it’s where you put your organizational chart that shows a glimpse of the hierarchy within your organization. You can easily create this chart in Microsoft Word, Excel, or PowerPoint.

Also introduce the people who comprise your management team—their relevant experience, qualifications, and expertise . The organizational plan must also include information of the support personnel, as well as who reports to whom and who manages whom.

If you’ll be outsourcing some of your business functions, add them to your organizational plan, too. These may include consultants , accountants , lawyers , logistics specialists, and IT specialists. This way, you’re showing that you’re planning to fill in any expertise and skill gaps in your in-house team.

Also Read: Business Process Outsourcing to the Philippines [Complete Guide]

7. Compose your marketing plan

Make this section of your business plan as comprehensive and detailed as possible. You’d want to prove that you’ll take a strategic and aggressive approach to reach your target customers and promote your brand and product or service to them.

Divide your marketing plan into five subsections: objectives, product/service description, target market profile, competition profile, and promotional activities.

A. Objectives

Zero in on the what and the why of your marketing activities. Under the marketing objectives section, list down all your goals and the strategies you’ll implement to meet them.

Your marketing goals can be any of the following:

• Raise brand awareness
• Introduce a new product or service
• Regain or get more customers for an existing product or service
• Secure long-term contracts with your ideal clients
• Increase sales in a certain market, product, or price point
• Improve product manufacturing or product/service delivery
• Increase prices without affecting sales

B. Product/Service Description

Describe each product or service you’ll offer, including its features and benefits. You can use storytelling , images, charts, tables, or any visual element that best illustrates how each item will work to the benefit of your target customers.

C. Target Market Profile

Present as much relevant data as you can about your potential customers. Make sure to include the following:

• Demographic profile: age range, gender, income level, education, interests, etc.
• Buying behaviors
• Factors that influence their buying decisions: purchasing power, personal preferences, economic conditions, marketing campaigns, social factors (such as peer pressure and social media influencers ), cultural factors, etc.

D. Competition Profile

Your marketing plan must focus not only on your own business but also those of your competitors. List down the similar products or services that they offer to your target customers.

Also, provide an assessment of your competitors’ performance. Which areas are they doing well? How can you improve on their strengths and weaknesses? How can your business stand out? Is it your more competitive pricing? Better customer service? Superior product quality?

To come up with a good competition profile, take the time to research about your competitors. When interviewing your target customers, ask them about the brands they use or businesses they deal with.

You can also do an online search of your competitors. For example, if you’ll run a pet supplies store in Pasig, search for “pet stores Pasig” on Google. The search engine results page may show you the different stores that sell the same products as the ones you plan to offer. Read customer reviews online to get deeper insights on how these businesses serve their clients.

Consider doing a “secret shopping” in your competitor’s store. This way, you can experience firsthand how they treat their customers and how they market and sell their products or services. You might even be able to get information about their product lineup and pricing.

E. Promotional Activities

The last subsection of your marketing plan must discuss how you’ll promote your brand and products or services and connect with customers. Also, be ready to allocate budget for each marketing activity you identify in your plan.

Create a list of marketing activities you plan to implement. Will you reach your audience through SEO (organic online search), paid advertising, and/or social media? Or will you go the traditional route through print and TV advertising or joining expos, exhibits, and trade shows? The right choice depends on the nature of your business and the type of audience you’re trying to reach.

8. Develop your financial plan

The financial plan is the section where you’ll crunch the numbers. Unless you’re really good at math, it’s best to hire an accountant or business consultant who will work with you to develop a foolproof financial plan.

Put simply, a financial plan explains how a business will spend money and make more money. It also estimates the amount of time it will take for the business to earn a profit.

Here are the specifics of a good financial plan:

• Total capital requirement
• Business financing plan and any loan requirement
• Collateral to put up for a business loan
• Schedule for loan repayment
• Financial statements : cash flow statement, income statement/profit and loss statement, and balance sheet
• Break-even analysis
• Return on investment (ROI)
• Financial analysis

Ultimately, these financial projections answer the question, “Is your business financially feasible?”

9. Back up your business plan with supporting documents

Books and theses have an appendix section at the end that provides additional resources. Your business plan should have one, too. This final section consists of documents, surveys, studies, charts, tables, images, and other elements that provide supporting data.

Depending on the information you’ve presented in the other sections of the plan, your appendix may include these things:

• Market research data and findings
• Resumes of the management team
• Relevant financial documents
• Lease agreements
• Bank statements
• Licenses and permits

10. Review and refine your business plan

Your business plan is almost done at this point. Now all you have to do is go over the document once more to ensure you’ve covered everything and nothing crucial is left out.

Check your final draft and be sure it has the following:

• Sound business idea – If you’ve done Step 2 properly (validating business idea), you can be confident that you have a sound business idea.
• Comprehensive and in-depth look into your business in a professional format
• Thorough understanding of your target customers , their behaviors, interests, and needs
• Competent management team – The people who make up your team must possess the skills and expertise that complement yours.
• Business focus or specialization

Aside from yourself, ask a business partner, proofreader, and accountant or financial expert to review your business plan and spot any errors and inconsistencies. You’d want to make sure that it looks professional and is accurate.

11. Write the executive summary

Lastly, get back to the outline you created in Step 4 and write it based on your final draft. Make sure to craft an engaging executive summary that hooks people into reading the rest of the plan.

6 Actionable Tips on Writing a Business Plan

Anyone can write a business plan—but it takes more than great writing skills to create an exceptional one.

Here are some tips to help you prepare an effective business plan that goes beyond the ordinary.

1. Write with your audience in mind

When drafting your business plan, you’re writing not for yourself but for people who will play key roles in starting and running your enterprise. This is why it’s important that you know whom you’re writing for and keep them in mind while preparing your business plan.

If you think you can’t create a plan that caters to all your audience groups, consider having different versions of the document. For example, you can come up with a business plan for investors, another for lenders, one for employees, and so on. But keep the data consistent across all versions.

To write a business plan that suits a particular audience, you have to use the right language, highlight the parts that interest them, and adjust the format accordingly.

A. Use the Right Language

One of the most important rules in business writing: use the language that your target audience easily understands. If you’re writing for engineers, finance people, or lawyers, your language can be technical—meaning you can use jargons and terminologies familiar to them.

However, if you’re writing for investors who barely have technical knowledge, tweak your language in simple terms that are easy to grasp and appreciate.

Likewise, if you’re writing a business plan to communicate internally with managers and employees your company’s direction and strategies, it’s best to use more casual language than you would when writing for high-level, external stakeholders.

B. Appeal to Your Audience’s Interests

It also helps to understand what interests your audience because they will influence how you’ll write your business plan.

Your management team, for instance, will be interested in knowing your business goals and strategies so that they can help you steer the company in the right direction.

Investors and lenders look at the business plan differently—they’ll be more interested in your financial statements to determine your financial health, like if your business is worth investing in or has the ability to pay back a loan.

C. Adopt a Suitable Business Plan Format

There’s no one-size-fits-all format for business plans because it depends mainly on your audience, aside from the nature of your business.

Let’s say you’ll set up a restaurant, and you’re drafting a business plan to apply for a business loan. To convince lenders that your business is viable, details such as your restaurant’s location and possible renovations are crucial.

Meanwhile, if you’re writing the plan for potential big-time investors, you’ll take a different approach. A good restaurant business plan focuses on the business aspects that will lead to growth and profitability (Remember that investors are interested in how they’ll make money from partnering with you).

2. Keep it concise

How long should a business plan be? According to the U.S. Small Business Administration (SBA) , it depends on various factors such as the specific audience it’s written for and the nature of a business. The SBA cites surveys that found the ideal length to be at least 25 to 100 pages.

Sounds a lot? If you have a simple business idea and you’re writing a business plan for busy people who don’t have time to pore over hundreds of pages, then one page up to 20 pages should be fine.

However, you may need to provide more explanation (which will take up more pages in your business plan) if you’re planning to build a new kind of business, and a risky one at that.

The size of your business also affects the length of your business plan. Business plans for small businesses need not exceed 30 pages. Corporate business plans are expected to be longer.

What matters more than length is how concise your business plan is. Meaning, it provides all the necessary information—including solid research and analysis—using the fewest words possible. No place for wordiness here!

3. Document everything related to your business

Support your claims in the business plan with solid facts and proof. Investors, for instance, need an assurance that they won’t lose their investment when they trust you with their money. This is where documenting your business thoroughly plays a crucial role.

What kinds of documentation can you include in your business plan?

• Industry forecast or projections
• Licensing agreements
• Location strategy
• Prototype of your product or service
• Survey and FGD results
• Resumes of your management team

4. Show your passion and dedication to your business

Although business plans have straightforward, matter-of-fact content, you can still establish an emotional connection with your readers through your plan. After all, your readers are humans with feelings and motivations.

No need to be dramatic about it—you can show your passion and dedication while still sounding professional in your business plan. Write about the mistakes you’ve had (like a failed business in the past), what you’ve learned from the experience, the values you hold, and the problems of your customers you want to solve through your product or service.

5. Know your competition and how you’ll stand out

Your business won’t be the single player in your industry. Other businesses in the same niche have started way ahead of you, and some new ones will also compete for business in the future.

Write your business plan in such a way that you know your competitors so well. Identify all of them and what makes your business unique compared with the rest without belittling them.

6. Be realistic and conservative in all your estimates

In any aspect of your business, it’s better to underpromise and overdeliver than the other way around. This also holds true when writing a business plan. You wouldn’t want to set unrealistic expectations that will lead to disappointments and worse, losses, when you fail to deliver on your promise.

There’s no place for too much optimism in your business plan. Your budget allocation, timelines, capital requirements, sales and revenue targets, and financial projections must be reasonable, realistic, and conservative. These will lend credibility to your business plan and yourself as an entrepreneur. Because there are a lot of factors beyond your control, always assume that things will get completed longer and cost more ( consider inflation over time! ).

This is where your research prior to writing the draft comes extremely helpful. You have something solid and factual to benchmark against. For example, if your analysis based on the facts you’ve gathered indicates that you’ll be able to get 40% share off the market in your first year of operations, consider making your estimates a bit more conservative and attainable.

Related: The Ultimate Guide to Business Valuation in the Philippines

10 Mistakes to Avoid When Writing a Business Plan

Now, let’s explore the mistakes entrepreneurs often commit when writing a business plan. Listing them all down here to let you know what to avoid.

1. Prioritizing Form Over Substance

Spend most of your time and energy on building solid research and facts rather than obsessing about which font type or background color will look best for your document.

2. Overthinking

Many entrepreneurs take too long to complete their business plans because they worry too much about it. Don’t get intimidated by business planning—you don’t have to be an expert or a degree holder in business management or business administration to be able to write an outstanding business plan. Overthinking will just lead to analysis paralysis and get nothing done.

As long as you know your business well and are passionate about it, then writing a business plan won’t be as difficult as you think, especially if you’re using a template.

3. Submitting the Document Without Proofreading It

If your business plan is filled with typos and grammatical errors, readers will get distracted even if you’re presenting substantial information. It may also give your audience an impression that you’re careless—and who wants to deal with a person who isn’t professional and careful enough?

Even if it costs you money, pay a professional proofreader to check your work and correct any errors so that the message you wanted to convey through your business plan will get across.

4. Making Empty Claims

Any statement that isn’t sufficiently supported by solid research or documentation has to go. For example, if you want to claim to be the top player in your industry but you don’t have any evidence to back it up, rethink about including it in your business plan.

5. Writing an Overly Long and Wordy Plan

Make sure that everything you put into your business plan is relevant and serves your purpose. Otherwise, remove unnecessary statements that just add fluff to the document.

Also, don’t waste your readers’ time by using too many words—including highfalutin ones. Remember, your goal is to make your audience understand your business, not to impress them with beautiful or complex prose.

6. Using Too Many Superlatives

Even if you really feel that your business, business idea, or projection is incredible, amazing, the best, great, fantastic, or one of a kind, avoid using these superlatives because they aren’t appropriate for formal documents like a business plan.

7. Doing the Financial Projections on Your Own

Unless you’re an accountant yourself, it’s best that you get a professional to do the job for you. It will save you time and the headache of dealing with numbers and formatting your financial plan properly.

8. Overestimating Your Projections

The business plan is not a place to make impossible promises—while they look good on paper, you might run into trouble fulfilling them. To avoid this mistake, always do your research. Find out how other businesses do it and what the typical timeframes and financial projections are before you come up with your estimates.

9. Long-Term Business Planning

As much as possible, limit your projections to only a year. A lot of things can happen and make your business different from how you initially planned it. Stick with your short-term or one-year targets and estimates, then just tweak your business plan as time goes by.

10. Including Unfounded Rumors About Your Competitors

Not only do rumors make your business plan look unprofessional, but they also distract your readers from your intended message, which is to highlight what makes your business different from the competition. Avoid including details based only on hearsay. Everything in your plan must be backed up by solid, quantifiable facts.

Key Takeaway

A business plan is more than just a document that you prepare once and will never look at again. Rather, it’s a strategic tool that you should use from time to time to guide your business operations, get the buy-in of your stakeholders, and grow your business over time.

Once you’re done with writing your business plan, make the most of it for your business. Use it and modify it as often as needed!

Ready and confident to start writing your business plan? Share your thoughts and questions below!

Other Useful Business Resources from Grit PH:

• How to Sell a Business in the Philippines

About Venus Zoleta

Venus Zoleta is an experienced writer and editor, specializing in personal finance and digital marketing.

She has been a regular columnist for some of the biggest business & finance publications in the Philippines, such as MoneyMax.ph and Filipiknow.net.

Hoping to retire early, she started investing and bought a home in her early 20s. This crazy cat mom eats ramen like there's no tomorrow.

Education: University of the Philippines (B.A. Journalism) Focus: Personal Finance, Personal Development, and Entrepreneurship

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How to Start a Food Delivery Business in the Philippines in 2024 

Disclosure: Small Business Philippines strives to provide relevant and accurate information in all its articles. However, some information in our articles may differ or might be outdated from what you can see or read directly from the establishments’ or businesses’ websites. Please get in touch with us directly for any discrepancies.

Starting a food delivery business in the Philippines is a great idea! With busy lives and growing demand for convenience, food delivery services are becoming more popular. In this guide, we will teach you how to start a food delivery business in the Philippines in 2024 with simple words and clear steps.

Understanding the Food Delivery Business

Creating a business plan, choosing the right business model, setting up your business, building a strong brand, developing a user-friendly website and app, marketing your food delivery business, managing your operations, examples and case studies, key takeaways.

The food delivery business is about bringing delicious meals to people’s homes . It’s important to learn about the market, your customers, and your competitors. Here are some things you should know:

• Who are your customers? They can be families, office workers, or students.
• What kind of food will you deliver? You can offer fast food, healthy meals, or even international cuisine.
• Who are your competitors? Find out about other food delivery businesses in your area, such as GrabFood, Foodpanda, and LalaFood.

A business plan is like a map for your food delivery business. It helps you set goals and make a plan to reach them. Here are some things to include in your business plan:

• Market research: Learn about your customers and competitors.
• Business model: Decide how your business will work and how you will make money.
• Marketing plan: Think of ways to let people know about your business.
• Financial plan: Figure out how much money you need to start and run your business.

There are different ways to run a food delivery business. You can:

• Partner with restaurants: Work with local restaurants to deliver their food to customers.
• Operate a cloud kitchen: Cook food in a central kitchen and deliver it to customers.
• Offer a subscription service: Let customers sign up for regular meal deliveries.

Think about which model is best for your business, and how you can make it unique and exciting.

Once you have a plan, it’s time to set up your business. Follow these steps:

• Register your business: Go to the Department of Trade and Industry (DTI) website to register your business name and get the needed permits.
• Find a location: Choose a place for your office, kitchen, or storage area. It should be clean, safe, and easy to reach.
• Get equipment: Buy or rent things like vehicles, kitchen tools, and delivery bags.
• Hire staff: Find people to cook, deliver, and manage your business.

A strong brand helps people remember your business. Here’s how to create one:

• Choose a name: Pick a name that is easy to say and remember.
• Design a logo: Create a logo that looks good and represents your business well. 3. Set a mission and vision: Write down what your business stands for and what you want to achieve.
• Develop a unique selling proposition (USP): Think of something that makes your business special, like fast delivery or eco-friendly packaging.

A website and app make it easy for customers to order food from your business . Here are some tips for creating them:

• Hire a professional: Find a web developer or app developer to help you.
• Make it simple: Your website and app should be easy to use, with clear menus and big buttons.
• Include important information: Show your menu, prices, and delivery areas.
• Offer secure payment options: Let customers pay online using credit cards , e-wallets, or cash on delivery.

Marketing helps more people learn about your business. Try these ideas:

• Use social media: Share posts about your food, promotions, and events on platforms like Facebook, Instagram, and Twitter.
• Collaborate with influencers: Work with local food bloggers or YouTubers to review your food and promote your business.
• Offer discounts: Give new customers a special deal, like a discount or free delivery.
• Join local events: Participate in food festivals, markets, or community gatherings to introduce your business to potential customers.

To run a successful food delivery business, you need to manage your operations well. Here are some tips:

• Track your orders: Use software or a spreadsheet to keep track of all your orders and deliveries .
• Maintain quality: Check your food and packaging regularly to make sure they meet high standards.
• Train your staff: Teach your employees about food safety, customer service, and other important skills.
• Monitor your finances: Keep track of your income, expenses, and taxes to make sure your business is profitable.

Learning from successful food delivery businesses can help you grow your own. Here are two examples from the Philippines:

• GrabFood : Started in 2018, GrabFood partners with restaurants to offer food delivery across the country. They focus on fast delivery, good customer service, and a wide range of food choices.
• The Green Grocer : Launched in 2011, The Green Grocer delivers fresh, organic produce to customers in Metro Manila. They use a subscription model and focus on healthy, sustainable products.

Additional Resources

Check out these resources to learn more about starting a food delivery business in the Philippines :

• DTI’s Go Negosyo : Offers training, mentoring, and financing for entrepreneurs in the Philippines.
• Philippine Franchise Association : Provides information and support for franchise businesses, including food delivery services.
• Food Safety and Quality Management in the Philippines : Learn about food safety regulations and requirements from the Food and Drug Administration of the Philippines.

In conclusion, starting a food delivery business in the Philippines in 2023 is a great opportunity to serve customers and grow a profitable company. With this guide, you now have the knowledge and tools to plan, launch, and manage your food delivery business. Remember to focus on quality, customer service, and marketing

to ensure your success in this competitive market. With hard work and dedication, you can build a thriving food delivery business that brings delicious meals to the people of the Philippines .

As you start your food delivery business journey in the Philippines , keep these important points in mind:

• Understand your market, customers, and competitors to make informed decisions.
• Create a solid business plan that outlines your goals and strategies.
• Choose the right business model for your food delivery service.
• Set up your business by registering with the DTI, finding a location, getting equipment, and hiring staff.
• Build a strong brand with a memorable name, logo, mission, vision, and unique selling proposition.
• Develop a user-friendly website and app for customers to easily place orders.
• Market your business through social media, influencer collaborations, discounts, and local events.
• Manage your operations effectively by tracking orders, maintaining quality, training staff, and monitoring finances.
• Learn from successful food delivery businesses and use additional resources for guidance and support.

By following these steps and putting in the necessary effort, you’ll be well on your way to establishing a successful food delivery business in the Philippines in 2023. Remember, the key to success is staying focused on your goals, adapting to changes in the market, and always putting your customers’ needs first. Good luck on your entrepreneurial journey!

How to Start a Restaurant in the Philippines in 2024

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Allan Martinez

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• 31 Homemade Food Business Ideas Philippines

Homemade Food Business Ideas Philippines: Have you ever thought about starting a homemade food business in the Philippines? As an essential resource to us humans, food has become a gigantic industry all across the world, especially here in the Philippines.

But the question is, what do Filipinos like to eat? And if you are near a tourist area, what food would work best for local tourism? So let us look at 31 homemade food business ideas for the Philippines to answer these very questions.

Table of Contents

Homemade Food Business Ideas Philippines

Protein-based meal business.

We recently spoke about how to become a personal trainer in the Philippines . In that article, we explored many different fitness goals. The majority of those goals require amino acids broken down from proteins. With the world turning to a more protein-based diet, this food business idea will attract many fitness fans.

Vegan Meal Business

Veganism is also another growing trend not just in the Philippines but worldwide. When looking at homemade food business ideas, you will find that many unique vegan foods and meals can be made from home and sold to many different clients. Targeted marketing may also be very useful to find your potential customers.

Brownie Business

Who doesn’t love a nice hot brownie, especially with some ice cream or chocolate sauce! Brownie businesses have been on the increase over the years all across Asia. As many of us naturally have a sweet tooth, brownies are becoming a popular and in-demand product on apps such as FoodPanda & Grab.

One of the reasons fast food is so popular is because it tastes good and is also cheap and convenient. Therefore, buying in bulk saves you many expenses when starting this homemade food business idea in the Philippines. However, it works well if your home is in a prime location where you can easily sell fast food from your house.

Pancake & Waffle Business

Pancakes and waffles are also another fast-growing food business idea, but why? Over the years, desserts of all kinds over the years have been consumed more and more; many experts believe that due to the added sugar, we are developing a sweeter tooth. Therefore, there is plenty of demand for homemade desserts such as pancakes and waffles.

Meat Only Food Truck

Meat is a staple diet around the world and a common food source in the Philippines. To add, location is very important with every kind of food business idea in the Philippines. So, when planning your location, you may benefit from placing your meat food truck in certain areas, such as outside of a gym.

Breakfast Food Business Idea

If you’ve ever gone into McDonald’s at 6:00 AM on the weekend, you will often see, but there are many customers in the first few hours of business ordering those tasty breakfast meals. Breakfast can cover many different foods, which is one of the advantages of starting this food business in the Philippines.

Personalized Pizza

Pizzas are one of the most common and popular foods in the world. But how about a personalized pizza where customers can choose what they want from the very beginning? This can even be mixed with Filipino food for a more cultured infusion. The opportunities are endless!

DIY Food Kit

So what exactly is DIY food? DIY food is an abbreviation for do-it-yourself foods. This can be something as simple as a sandwich where customers choose which bread and fillings they want or something more complex such as a whole meal. The most important consideration is that this food business is in line with your customer’s demands.

Premade Pasta

Pasta is fantastic, but it is often factory-made and is made in bulk. Therefore, a great homemade food business idea for the Philippines is to produce pasta from raw ingredients and sell the pasta ready to be cooked at the customer’s home. This is especially attractive for those customers who have allergies or are avoiding certain chemicals within their foods.

Fruit Packets

One of the best things about doing business in the Philippines is that tons of different types of fruits are available for an incredibly low rate. An example of this includes coconuts that have multiple uses from their shell, water, and meat.

Are You Looking For The Best Business Ideas With 10K, 50K, 100K, And More? Best Small Business Ideas In The Philippines

Keto Diet Food Business Idea

Keto diets are becoming increasingly popular with several dieters, including those who regularly partake in intermittent fasting. The good thing about keto diets is that many foods can be made, not only meals but also desserts, that appeal to many different types of customers.

Avocado Meals

Avocados are interesting because they are not the cheapest to purchase, but they have many uses, and some avocado meals can be sold for a much higher price than other food groups. Over the years, there have been many different avocado businesses set up, including avocado smoothies!

100% Chocolate

Are you a fan of chocolate? Whether you like milk chocolate, sweet chocolate, or dark chocolate, you will find many different business ideas around the concept of chocolate. However, I would add to keep an eye on cocoa prices as cocoa prices have been slightly volatile over the years.

Crazy Mix & Match

Suppose you are looking for homemade food business ideas in the Philippines and are unsure what type of foods to do; how about a crazy mix and match. This is essentially putting different foods together that do not normally go together. There is a British chef named Heston Blumenthal who grew his celebrity career due to his food innovations.

An all-green business idea is essentially green foods. Many of the green foods we eat are incredibly healthy, so this will be attractive to those looking to lose weight, eat healthier or have a specific fitness goal in mind. This food business idea in the Philippines can also be applied to different colors or different types of foods.

All You Can Eat Food Business

Do you enjoy all-you-can-eat buffet-style restaurants ? If so, you may have an advantage in starting your buffet restaurant in the Philippines. Financial calculations are paramount with this kind of business model. Foods and drinks that are cheap but fill up the stomach quickly are often included in these kinds of restaurants.

Italian Food Business

There are many different food cultures around the world. For example, Thailand is known for its delicious food in Asia, but Italy has been known for its Italian cuisine for many years if we head over to Europe. Therefore, an Italian business can be a great food business idea in the Philippines with the right location and targeted customers.

Sushi Business In The Philippines

Apart from Italian and Thai food, you also have the option of Japanese cuisine, more specifically sushi. Sushi restaurants are all across the Philippines, so if you are planning to open up this kind of business, it is best to differentiate yourself to gain the attraction of customers.

Tacos And Sauces

Tacos are very common in many countries but also here in the Philippines. Tacos can be made very cheaply, but their prices are sometimes quite high (depending on the ingredients and the quantity). These can be sold from a food truck or even a food store.

Ice Cream Store

Starting an ice cream business in the Philippines is also a fantastic idea. Many famous chain restaurants have succeeded by selling ice cream, such as Dairy Queen, but there is a lot to take in when starting a food business, especially ice cream.

Personal Chef Business Idea Philippines

If you have qualifications and experience as a chef, you may decide that the right food business idea in the Philippines is by becoming a personal chef. Personal chefs work with lots of different people but mainly athletes and those who are wealthy. But in addition, you could be working during special events such as weddings and birthdays.

Bakery Goods

Who doesn’t love a nice piece of bread or Donuts! Starting a bakery in the Philippines or selling homemade baking items may be a fantastic business idea for you. Raw materials are often fairly inexpensive when purchasing in bulk; however, the profit margin will depend on several factors, including other expenses, marketing, etc.

Homemade Jam

I had the honor of meeting a very successful business owner in South Davao who did this very business idea and made a success from selling their jam. They had their farm and were able to turn their strawberries into multiple products, including different flavors of jam. Astonishing.  

Indian Food Packages

Indian food is also one of the leading food cuisines globally and has a very rich and interesting history. Moreover, many Indian foods are made at home, so there are many opportunities for a homemade food business idea in the Philippines.

Cookie Business In The Philippines

Cookies cookies cookies everybody loves a nice cookie. Similar to brownies, homemade cookies have also become in demand over the last few years, and with many of us having a sweet tooth, this trend looks to increase as we look into the near future.

Birthday Cake Business

One common item essential for a birthday, especially when we are younger, is the delicious birthday cake! Birthday cakes can sometimes be sold for many pesos depending on their design and size. Personalized cakes are also a big business, but it’s always important to conduct market research before starting a new business with all business ideas.

Marshmallow Gift Basket Business

There are so many holidays throughout the years, including Christmas and Valentine’s Day, and therefore, many Filipinos look to gift sets; thus, why not design a marshmallow gift set! The great thing about gift sets is that they are often priced way above the project cost and high-profit margin.

Homemade Bread Business

Bread is one of the most popular food groups worldwide, but the great thing about bread is that it can be made from home using raw materials and a bread-making machine! You may even wish to personalize bread by adding small nuts and seeds for additional products.

Fruit Cake Business

If you are wondering what kind of cake business I should start and wish to differentiate yourself, you could look into the idea of a fruit cake business. Fruit cakes I’ve been very popular for many years, and every culture has a slightly different twist on the food cake business.

Homemade Muffins

So, if you are thinking about starting a homemade food business in the Philippines, how about the idea of homemade muffins? These can be sold directly to the customers or gifted. In fact, many different types of business models can be applied to selling homemade foods in the Philippines.

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21 Low-Cost Food Business Ideas in the Philippines

If there’s one thing the Philippines is known for aside from its famous pristine beaches, it’s that the country is abundant street food scene. In fact, mobile food is so common across the country it’s simply called food. Whether you’re in the capital city or the provinces, the smell of Filipino street food will greet you.

Food carts are a common sight on the sidewalks of urban centers like Manilla, Davao City, and Palayan. Almost all establishment or government buildings will have a restaurant or café too. In short, you don’t need to worry about going hungry in the Philippines. If you’re looking for a way to make a comfortable living, but don’t have much money to invest, try one of these low-cost food business ideas will work anywhere in the country.

Fish Ball Cart

If you’ve visited the Philippines before, you already know food vendors selling fish balls on the side of the road is commonplace. Unlike in Chinese-style hot pots where fish balls are steamed or used in soup, fish balls in the Philippines are fried and skewered in sticks. Fish balls can be homemade or store-bought by the vendors and served in flat or round balls. These meals are then fried in front of you and served hot. You can then dip them into spicy or sweet sauces.

Fish balls are so cheap that they’re sold at Php 0.50 a piece. A stick can sometimes be 15 pesos ($0.30). This is one low-cost food business idea you can do since you’ll only need a cart, gas, your pan, fish balls, and sauces to get started. And of course a curbside another vendor hasn’t already claimed!

Cotton Candy Kiosk

Cotton candy is popular with kids in the Philippines.

Filipinos love sweet things and naturally cotton candy has become a street food favorite. They’re not the huge ones you’ll find at carnivals, but just a regular-sized cotton candy treat.

The cost of a cotton candy kiosk starts at Php 7,000 or $145 USD. Having this for a business is a crowd favorite and you can even market this for events so you can charge depending on the number of people. If you enjoy working at small events like birthday parties or fundraisers this is a terrific business option.

Siomai Kiosk

Siomai or shumai is a kind of dim sum in the Philippines.

Siomai is the Filipino version of Shumai or Chinese dumplings. The dumplings are commonly filled with pork, beef, and shrimp. There are many varieties of these through the years such as ones wrapped in nori sheets or those wrapped in bacon. But the siomai culture continues to grow and a siomai kiosk is a popular business investment. You can franchise a siomai kiosk for as low as Php 20,000 or about $415 USD.

One thing to keep in mind is that while the ingredient cost of dumplings is low, making the dumplings by hand will require human capital. You can teach family members how to make dumplings alongside you easily enough, but it’s a consideration you should be aware of before getting into the business. This business is higher effort on the manufacturing side.

Ice cream is a favorite street food and business venture in the Philippines.

Ice cream in the Philippines is known commonly as sorbetes or dirty ice cream. Now don’t be alarmed. It’s not dirty. It’s just the way it’s called as a running joke that these are ice creams sold by the streets. But these are quite yummy seeing as it’s made from carabao’s (a type of water buffalo) milk.

This type of ice cream is sold in carts where the tubs are kept frozen with ice and salt. The ice cream is scooped in small sizes and placed in sugar or wafer cones. A single-serve can be affordable and less than Php 50 ($1).

A balut is a Filipino delicacy that is a fertilized duck or chicken egg. It’s very popular and Filipinos eat it by cracking just a small portion of the egg on top and then drink the soup inside. They then eat all the contents (yes, even the duck inside) by adding salt or spiced vinegar.

Admittedly, balut is not for everyone. Some might not find this appetizing to look at. But it remains to be a well-known street food for its taste that having a balut business is profitable and comes at a low cost. This is another popular street food sold by vendors across the country.

Related Reading: 32 (Actually Profitable) Kiosk Business Ideas You Can Start Under $20k

Barbecue stalls fill the streets in the Philippines at night.

Filipino barbecue is sweet and savory since the marinade is a mixture of soy sauce, ketchup, lime, sugar, and spices. It also has a lot of varieties from your usual chicken and pork cuts to sausages, chorizo, and even gizzards and liver. These barbecue stalls come out at night and fill the streets with their smoky delicious aroma for the evening crowd. Barbecue stalls are a sought-after dining option after a night at the bar.

All you need for this business aside from the ingredients is a grill and you’re good to go. There’s not much equipment to buy aside from a grill or flat-top that this business is considered low in cost. We also suggest using a high-quality cooler to keep meat safe before it’s grilled.

The milk tea craze has not exclusive to the Philippines. There are milk tea stalls everywhere selling different kinds of flavors. Most of these stalls are franchised starting at Php 56,000 or $1,165. You can get into the game for even less if you choose operate a stall instead of a shop so you don’t have to worry about high monthly lease payments.

French Fries

Flavored French fries are a to comfort food for Filipinos.

French fries are considered a favorite snack by everyone around the globe but Filipinos amp this staple up a notch by adding in different flavors such as sour cream, cheese, barbecue, ranch, wasabi, and even truffle. Vendors make use of pre-packaged powdered seasoning and coat the fries with it. They sell it by the bucket too!

All you need is open a stand for business is a commercial deep fryer, oil, a bag of French fries, and seasoning powder. This is a fantastic business to start on a budget because the main ingredient is extremely affordable and widely available when purchased in bulk. You can differentiate your product by testing creative dip flavors that other local vendors aren’t offering.

Filipinos love to eat bread such as pandesal.

Aside from rice, Filipinos love bread. They snack on a pan de sal in the mornings while dipping it in coffee or have it as snacks along with noodles. White bread, cheese bread, and ube cheese pan de sals are also very popular street food snacks in the Philippines.

A bakery starts at Php 150,000 ($3,120) but if you lack any experience, you can start by franchising a bakery at Php 300,000 ($6,240). If you love to bake, you can even start out of your home kitchen and selling to friends and family members as the first customers.

Corn stalls can be found just about everywhere in the Philippines.

Corn is one snack that Filipinos will never run out of. You will find corn stalls selling them either steamed or grilled. You can also have these by the cup rather than on the cob and dusted off with powdered cheese as a seasoning. It’s a low-cost business venture wherein the bulk of your expenses will be ordering corn and that’s not very difficult to find since they’re very common in the Philippines.

Fried Peanuts

Fried peanuts with garlic is sold along the streets in the Philippines.

Fried peanuts in garlic and salt are a favorite by many Filipinos. They’re quite addicting to snack on, especially since the garlic pieces are sliced big and thin so you can also munch on them aside from the peanuts. This is a simple business to operate with good profit margin.

Hot Dog Stand

Hotdogs on sticks or buns are a favorite.

Hot dog stands are common in the Philippines and they cost less than Php 20 ($.045) per unit. You can also add choices on whether to have these on the bun or not. Franchising for this business starts at Php 170,000 ($3,535 USD). If you’re thinking about operating a hot dog business, we’ve got you covered with the following in-depth case studies and podcast episodes.

• Case Study #1:  Ultimate Guide to Starting a Hot Dog Business
• Case Study #2:   Total Cost Breakdown for Hot Dog Business Startups (Spreadsheet)

Green Mangoes

Green mangoes with bagoong is a sour and salty treat.

You’ve probably heard about ripe Philippine mangoes being very sweet and tasty but have you ever tried the green ones? Green mangoes are crunchy and sour. The taste of it can make you scrunch up your face like you’re eating a lemon. But Filipinos love to snack on them, especially when they’re paired with bagoong, a fermented shrimp paste.

Green mango stands are a great low-cost business venture since the Philippines never runs out of mangoes and you’ll find great deals for such a supply. You’ll only need the mangoes and your bagoong and you’ll have a green mango stand that many will love.

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Milkshakes help one cool down.

Shake carts are common in the Philippines since the country is abundant with fruits. Other than that, Filipinos love sweet things so they also like to drink flavored milkshakes such as chocolate, ube, and strawberry. Pearls are also favorite add-ons when buying shakes. A shake cart franchise starts at Php 79,000 or about $1,645 USD and is also available as a stand and shop.

If you would like learn the pros and cons of opening a smoothie shop , listen to our audio lesson below. You’ll learn how to establish your first vending route and how to create a proof of concept for your company.

Sari-Sari Stores

What a sari-sari store may look like in the Philippines.

Filipino convenience stores, also known as sari-sari stores, are small stores usually situated outside of the owner’s house. Items that are being sold are chips, soda, bread, instant noodles, canned goods, and some toiletries. Basically anything pre-packaged is sold at these establishments.

A sari-sari store is a low-cost business since you don’t have to pay for rent seeing as the store is on your premises. You can start a sari-sari store for only Php 50,000 ($1,040). If your home is located in a high-traffic part of the city this can be a viable business option. And you can’t beat the commute to work!

Fried Chicken Stand

Fried chicken stalls are popular in the Philippines.

Everyone likes fried chicken. For Filipinos, fried chicken and rice is already considered a good meal. Most international fast food brands that open up in the Philippines add fried chicken to their menu since they know how much Filipinos like to eat this with a large portion of gravy to dip.

Put up a fried chicken stand with add-ons such as rice or fries on the side. Though we guarantee you that serving rice will surely make this business a hit, offering flavored fries and dips can also win customers over.

Shawarma Stand

Shawarma and gyro are sold in malls in the Philippines.

Filipino food isn’t the only popular cuisine in the Philippines. Shawarmas are also becoming a more popular food item across the island. Filipinos love the taste of the tortilla or pita wrap with sliced beef or chicken as filling with either spicy sauce or sweet cheese sauce drizzled in it. Franchising for a shawarma stand starts at Php 10,000 or $208 USD.

Buko (Coconut) Juice

Coconut juice is refreshing.

Aside from mangoes, the Philippines is abundant in coconuts so there are a lot of coconut juice stands. There are different options for this such as pure coconut juice, sweetened coconut juice, coconut juice with the meat of the fruit, or juice shakes. The challenging aspect of operating this type of business will be cracking open coconuts to extract the meat and juices.

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Taho is a Philippine snack that consists of silken tofu, syrup, and pearls. You will see vendors carrying tubs of these on their shoulders. It’s sweet, warm, and very tasty food item.

Taho has also been modernized wherein it is available as a franchise and comes as a food stall. Franchising for a taho stall is at Php 180,000 ($3,745) but this rate can be lowered if you’d like to try out the traditional way of selling taho on a bike. You can learn some good strategies for marketing and profiting from a taho business, check out this article .

Popcorn Stand

Popcorn is an affordable business to start.

Popcorn stands are spotted frequently in town plazas in the Philippines. You can spot them right next to the fish ball vendors and taho vendors.

You can put up a popcorn stand at just Php 6,900 ($145) with different flavored powder to season your popcorn. Learn how to operate a successful popcorn business here.

Fried rice is a filling meal.

Rice is a staple for Filipinos which is why a fried rice stand would make a good business investment. Some businesses also provide toppings such as fried spring rolls, chicken nuggets, and siomai. You can franchise a fried rice business at Php 200,000 or $4,160 USD.

In conclusion, putting up a food business in the Philippines is easy with so many options and ideas to choose from. Food is generally cheap in the Philippines so you can open one of these business even if you didn’t come from wealth. What you need to do now is identify a food or beverage you would like to sell, write a business plan, and identify some potential vending locations .

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

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About the Author: Brett Lindenberg

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