my experience of online shopping essay

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Essay on Online Shopping in 100, 200, and 300 Words.

my experience of online shopping essay

  • Updated on  
  • Dec 23, 2023

Essay On Online Shopping

Shopping is something that many people love. It is particularly cherished during festive occasions such as Diwali, Navratri, Christmas or New Year etc. The shopping world has changed and evolved majorly providing us with various options of the same. The convenience of online shopping platforms has now come into play. Those days when individuals have to take on a long journey of shopping are now past us, all thanks to the various online shopping platforms that are now at the tip of our fingers. This is just a brief introduction to how to write an essay on online shopping. Now let’s have a look at the samples of essay on online shopping.  

Table of Contents

  • 1 Essay on Online Shopping in 100 words
  • 2 Essay on Online Shopping in 200 words
  • 3 Essay on Online Shopping in 300 words
  • 4 Advantages

Essay on Online Shopping in 100 words

The way of shopping has been revolutionized by online shopping. It has made it possible and convenient to shop virtually from literally anywhere. 

The sheer convenience of shopping is one of the biggest advantages of online shopping. For those individuals who are busy and struggle to find time to visit stores, online shopping is a boon. 

Payments are easy this way with the variety of options available such as debit card, cash on delivery, etc. However, there are some drawbacks to online shopping as well. One of them is the delivery of the wrong item or a different item than that seen online. So one should be cautious and should make informed decisions.

Also Read:- My Aim in Life

Essay on Online Shopping in 200 words

In today’s world, as science and technology are progressing, a lot of things have become more convenient for us. One such thing is online shopping. Over the years due to its high demand and convenience, it has become very popular. It involves virtually placing an order on any e-commerce website without the need to go to a physical store. Various items such as shoes, gadgets, household products, and even groceries can be ordered from the comfort of your couch.  

Some of the key benefits of online shopping are mentioned below:-

  • Crowd Avoided:- since online shopping is virtual, going to crowded places is avoided.
  • Convenience:- we can shop from the convenience of our homes.
  • Variety in products:- on different platforms, a vast range of products is available. 
  • Variety in payment options:- Debit card, cash on delivery, etc payment options make it all the more convenient.

Although there are many pros of online shopping, there are some drawbacks as well. There have been many instances where wrong or damaged goods got delivered. There can be instances where a product may not match its depiction when delivered in terms of color, etc. 

Some websites even scam people and are fraudulent. Hence, it is important to take caution while shopping online. 

Also Read:- Essay on Pollution

Essay on Online Shopping in 300 words

During the 1990s, the concept of online shopping came into play and since then, it has grown exponentially. Its principle lies in the ease of browning a wide variety of products on various e-commerce platforms. The e-commerce platforms have played a central role in enabling different businesses to connect with a global audience. 

There are various advantages of online shopping, one of them being the ease of online shopping. With virtual stores, you can shop whenever you want and from wherever you want. The limitations of time don’t apply to the online stores. They are accessible 24/7.

Wide Range of Products

When you shop online, you don’t have to limit yourself to only some products. Online shopping opens a portal to a wide range of products to select from.

Saves time and money

When you shop online, you don’t have to go to stores. You can shop from the comfort of your couch. That saves time. And generally, online stores have some kind of offers and discounts going on which saves you money. 

Although online shopping has many advantages, there are also certain cons that it carries with it. Some of those cons are mentioned below:-

Shipping issues

There can issues with the shipping such as the product may get damaged during its shipping or it may get delivered to the wrong address.

Return Policies

If the product is different and the customer wants to return it or get a refund, there can be certain policies that prevent the same. 

Different item Delivery

There can be instances where the product, when delivered, is different from the one shown in the images online. Returning the same can be a hassle too as it has to be repacked for some resellers. 

Hence, when shopping online one should always be cautious and take calculated decisions. 

Also Read:- Importance of Internet

Ans: Essay on Online Shopping in 100 words The way of shopping has been revolutionised by online shopping. It has made it possible and convenient to shop virtually from literally anywhere.  The sheer convenience of shopping is one of the biggest advantages of online shopping. For those individuals who are busy and struggle to find time to visit stores, online shopping is a boon.  Payments are easy this way with the variety of options available such as debit card, cash on delivery, etc. However, there are some drawbacks to online shopping as well. One of them benign the delivery of the wrong item or a different item than that seen online. So one should be cautious and should make informed decisions.

Ans: Online shopping can be explained as virtually buying of products from an e-commerce platform without going to the physical store.

Ans: Some of the key advantages of online shopping are mentioned below:- -Crowd Avoided:- since online shopping is virtual, going to crowded places is avoided. -Convenience:- we can shop from the convenience of our homes. -Variety in products:- on different platforms, a vast range of products is available.  -Variety in payment options:- Debit card, cash on delivery, etc payment options make it all the more convenient.

Related Reads:

This brings us to the end of our blog on Essay on Online Shopping. Hope you find this information useful. For more information on such informative topics for your school, visit our essay writing and follow Leverage Edu.

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Describe a Good Experience of Online Shopping

Describe a good experience of online shopping..

Intro. Well, we live in a technological era, technology spreads its legs in every NOOK and corner. I have always been interested in doing shopping with friends and family. It is the best way to spend my leisure time. Sometimes I like to do shopping with family outside and sometimes I prefer to do online shopping and I attain experience other good or bad. However here I will like to talk about a good experience from online shopping.

when. I vividly remembered that the first month my cousin’s sister’s marriage was held so I wanted to purchase an elegant dress for her marriage but due to extensive work, I had no time to do shopping with the family. merely a few days left for her marriage yet I purchased nothing. I was perplexed by what I do.

who. Then, I discussed this matter with my friend. She suggested you should do online shopping on Flipkart site. She told me it is eminent site among youth for shopping. Apart from this, she awarded me, this site also provide huge discount to their customers. After that, I checked dresses on that site and fortunately, I found one dress that was black in color with white combination. it is an Indo Western dress and looked like a gown.

Describe a good experience of online shopping

Moreover, they provided fast delivery as I received my package within 2 days. Last but not least, when I opened my parcel I was surprised to get a 500 rupees coupon as a gift which I will use in the next shopping.

All in all, that was a time when I do online shopping and achieved a good experience. Now I always prefer to do shopping through this site.

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Online Shopping Essay

500+ words online shopping essay.

The trend of online shopping has increased in recent times with the increase of e-commerce and digital technology. With just a single click, you can shop for everything by sitting at your home as per your choice, convenience and budget. This essay on online shopping will help students learn about the pros and cons of online shopping. We have also compiled a list of CBSE Essays on different topics to help them improve their essay-writing skills. These essays will also help them improve their scores on the English exam.

What Does Online Shopping Mean?

Online shopping is the activity of buying products and services over the internet using a web browser or mobile app. It means buyers have to go online to reach a seller’s website and then select the product they want to purchase. The buyer can pay for the goods and services either online with a credit or debit card or upon delivery. Online shopping sites are also known by many other names such as e-shop, e-web-store, e-store, internet shop, web-store, web-shop, virtual store and online store. An online shop creates a physical analogy for buying products or services. Some of the famous online retailing corporations which facilitate the experience of online shopping are Amazon, eBay, Flipkart, Myntra, etc.

Online shopping is a growing area of the digital world and technology. Establishing a store on the Internet gives various options to consumers. With the growth of online shopping, most businesses have started selling their products online. Now, just having physical stores is not enough in this fast-paced world. Having online store interfaces for consumers has also become essential for running a business in the current scenario.

Benefits of Online Shopping

There are numerous advantages of online shopping. People feel more convenient while shopping online. They can shop from anywhere at their own convenient time through easy and safe payment methods. Online shopping has empowered consumers with various advantages such as convenience and time-saving, lower search costs, better product selection, lower prices, etc. One of the biggest benefits of online shopping is that you can buy the items you want with just a single click. Online stores are open 24 hours a day and are accessible from any location with an internet connection.

Online stores carry more variations and provide more varieties of a product as compared to traditional stores. This is because online stores don’t need to attractively display their items on shelves, and they can keep a larger amount of inventory on hand. They might also have small amounts of each item since they don’t need to display them and can order more from their supplier as needed.

Online shops tend to provide more information about items for sale than you would get in a physical store. Product descriptions most often include a description from the manufacturer, another description from the vendor, specific technical and size details, reviews from professional magazines and journals, and reviews from people who have bought the product. Having all this information available when you are considering a purchase makes you a more informed consumer without having to perform extra research by yourself.

Online stores are not burdened by the costs of running a physical store, such as the rent of the physical premises and wages of sales staff. The cost savings by online stores lead to lower pricing on the internet, passing on cost savings to shoppers. The internet encourages online vendors to compete with one another by lowering prices.

Disadvantages of Online Shopping

The benefits of shopping online also come with potential risks and dangers. When you shop online, you can’t touch or try out the product. You have to depend upon product pictures only. You can’t buy the product instantly. If you don’t get the product in hand immediately after payment, you have to wait for delivery, which can take days to weeks. There is no guarantee that you will get the product in its original shape; it might get damaged on the way. Sometimes, the product is very different from the pictures and description due to various reasons and also has poor quality. If, after receiving the package, expectations weren’t met, you need to go through a returns process which can be time-consuming. Apart from these, there is also a chance of security threats from online shopping. If the site is not secured, you have a risk of losing your card information.

Online shopping is one of the convenient ways of purchasing different products. However, there are some products which are better if they are purchased from physical stores. So, in the future, we can expect online stores to improve their technology, making way for a much easier and faster shopping experience.

Students must have found the “Online Shopping Essay” essay useful. They can get the study material and the latest updates on CBSE/ICSE/State Board/Competitive Exams at BYJU’S.

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120 Online Shopping Essay Topic Ideas & Examples

Inside This Article

Online shopping has become increasingly popular in recent years, with more and more people opting to buy their goods and services online rather than in traditional brick-and-mortar stores. This trend has been accelerated by the convenience and ease of shopping online, as well as the wide range of products and services available at the click of a button. If you're looking for inspiration for your next essay on online shopping, here are 120 topic ideas and examples to get you started:

  • The rise of online shopping: A brief history
  • The benefits of online shopping for consumers
  • The drawbacks of online shopping for consumers
  • The impact of online shopping on traditional retail stores
  • The future of online shopping: Trends and predictions
  • The psychology of online shopping: Why do we buy online?
  • The impact of online reviews on shopping behavior
  • The role of social media in online shopping
  • The ethics of online shopping: Are there any ethical concerns?
  • The environmental impact of online shopping
  • The impact of online shopping on small businesses
  • The rise of online marketplaces like Amazon and eBay
  • The rise of online grocery shopping
  • The impact of online shopping on the economy
  • The rise of online shopping in developing countries
  • The impact of online shopping on the environment
  • The impact of online shopping on job creation
  • The impact of online shopping on local communities
  • The impact of online shopping on consumer behavior
  • The impact of online shopping on the fashion industry
  • The impact of online shopping on the music industry
  • The impact of online shopping on the book industry
  • The impact of online shopping on the travel industry
  • The impact of online shopping on the food industry
  • The impact of online shopping on the entertainment industry
  • The impact of online shopping on the healthcare industry
  • The impact of online shopping on the education industry
  • The impact of online shopping on the automotive industry
  • The impact of online shopping on the beauty industry
  • The impact of online shopping on the sports industry
  • The impact of online shopping on the technology industry
  • The impact of online shopping on the home goods industry
  • The impact of online shopping on the pet industry
  • The impact of online shopping on the toy industry
  • The impact of online shopping on the furniture industry
  • The impact of online shopping on the jewelry industry
  • The impact of online shopping on the electronics industry
  • The impact of online shopping on the appliance industry
  • The impact of online shopping on the outdoor industry
  • The impact of online shopping on the health and wellness industry
  • The impact of online shopping on the beauty and personal care industry
  • The impact of online shopping on the food and beverage industry
  • The impact of online shopping on the home improvement industry
  • The impact of online shopping on the fashion and apparel industry
  • The impact of online shopping on the entertainment and media industry
  • The impact of online shopping on the financial services industry
  • The impact of online shopping on the automotive and transportation industry
  • The impact of online shopping on the consumer goods industry
  • The impact of online shopping on the hospitality and tourism industry
  • The impact of online shopping on the real estate industry
  • The impact of online shopping on the telecommunications industry
  • The impact of online shopping on the pharmaceutical industry
  • The impact of online shopping on the energy industry
  • The impact of online shopping on the manufacturing industry
  • The impact of online shopping on the construction industry
  • The impact of online shopping on the logistics and transportation industry
  • The impact of online shopping on the retail industry
  • The impact of online shopping on the automotive and aerospace industry
  • The impact of online shopping on the technology and electronics industry
  • The impact of online shopping on the healthcare and pharmaceutical industry
  • The impact of online shopping on the home and garden industry
  • The impact of online shopping on the sports and outdoor industry
  • The impact of online shopping on the toys and games industry

These are just a few ideas to get you started on your essay about online shopping. Whether you're interested in the impact of online shopping on specific industries, consumer behavior, or the environment, there are plenty of topics to explore. Happy writing!

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Online Shopping - Essay Examples And Topic Ideas For Free

Online Shopping refers to the activity of purchasing products or services over the Internet. Essays could discuss the rise of online shopping, its impact on retail businesses, and consumer behavior. The integration of technology like artificial intelligence and augmented reality to enhance online shopping experiences could also be explored. We have collected a large number of free essay examples about Online Shopping you can find at PapersOwl Website. You can use our samples for inspiration to write your own essay, research paper, or just to explore a new topic for yourself.

The Pros and Cons of Online Shopping

Online shopping can save a lot of time because there is no need to go to a physical shop. The consumers also can save fuel and money, as the fees of internet connection is lower compared to the fees of travelling by vehicles. According to Lombardo. C, online shopping makes comparing prices easy for everyone. Many online stores often sell the similar and same products. On the internet, buyers can easily check and compare prices with just a few clicks […]

Online Shopping Today

The Internet is one of the most significant modern day inventions. Many people would agree that the Internet has transformed nearly every aspect of life, including the way we talk, live, and especially the way we shop. Although many people still shop at physical stores due to the risk of errors and fraud in online purchase, the Internet is rapidly improving the online shopping experience and making a secure virtual environment for shoppers. Shopping online has become increasingly popular among […]

Recreational Equipment Incorporated: SWOT Analysis

Introduction Recreational Equipment Incorporated, more commonly known as REI, is a consumer cooperative outdoor recreation retail corporation. They sell clothing, travel equipment, sporting goods, and camping gear. REI was founded in Seattle, Washington by Lloyd and Mary Anderson, in 1938. It all started when Lloyd and Mary decided that they needed a better way to purchase gear. At the time they were in pursuit of a new ice axe, and the best price they could find was twenty dollars. Twenty […]

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E-commerce Online Shopping and Amazon

About E-commerce E-commerce means Electronic Commerce, it is an emerging type of recent trading and promoting tools where buyers have the ability to take part in all stages of a buying decision while stepping through those processes electronically as opposed to in conventionally a normal store (with a real catalogue). The method by which e-commerce helps the customers in the free use of product data, buying the selected items securely, and final settled payments. It is really a rising topic […]

Effects of Online Shopping on the Fashion Industry

Abstract Online shopping and its impact on the evolution fashion was examined, in the context of the cultural shift in consumers. Right now is considered the most crucial time where the consumers have the most desire to shop whenever and wherever. Millennials are also given the credit for causing the shift in traditional in-store shopping habits to now online shopping. Within the fashion/retail industry, there has been a disruption in the traditional retail process because of the advancement of technology. […]

Is Technology Good or Bad

In a world overwhelmed by technology, it tends to be hard for an individual to recognize the importance of 'good technology' and 'awful technology'. The inquiry which makes this order so hard is, would could it be that makes technology positive or negative? Is it the actual technology that makes it positive or negative or is it us, the clients? Technology is a generally superb and great thing. It tends to be found in pretty much every part of our […]

Online Shopping Issues

The study assessed commonly occuring issues regarding selling and purchasing of goods online. It sought to apprehend Pakistani attitude about online shopping, it also encompasses their observable behavior that correlates to the online marketing world. Foreordained factors alter to shopper’s dependability to online grocery, it includes the quality of the products availed, shipping expenditure, shopper’s convenience, the risk involved and social media platform. With regards to the mention proportion, it show that the underlying issues constituting online shopping is the […]

Online Shopping Vs Traditional One

According to France philosopher, Jean Baudrillard who believes that “the characteristic of our society is the condition that people consume as if it is the center of their life”. Another characteristic of a consumer society is that people often spend their money and sometimes their time by purchasing goods that not actually cover their needs. Considering the purpose of my research, first, I tried to gather as many as I could culturally data, and secondly, that I should start looking […]

Online Grocery Shopping

As people’s lives are being more and more oriented toward high-tech and a smart living, many researches were conducted showing the customer’s point of view regarding this issue, as well as the management issues that arise from adopting this trend. Researches and studies varied between identifying the triggers that encourage both customers and companies to enter this world, the effect of introducing online selling on the company’s management and the future of both the online shopping and the traditional shopping. […]

Exploring the Price Dynamics of Online Shopping Networks

In the vibrant world of retail, home shopping networks have carved a unique niche, transforming the way consumers interact with and perceive the shopping experience. Central to this dynamic interaction is the intricate dance of pricing strategies employed by these networks. Let's embark on a journey through the realm of home shopping networks, unraveling the threads of their pricing strategies and the subtle artistry involved. Home shopping networks, with their televised showcases of products ranging from fashion and beauty to […]

The Digital Leap: Exploring the 99 Cent Store Online Shopping Experience

In an era where digital shopping has become the norm, the concept of a 99 cent store available online captures a unique niche in the retail world. The traditional 99 cent stores, known for their budget-friendly deals and treasure-hunt-like shopping experiences, have evolved to embrace the online marketplace. This essay delves into the dynamics of the 99 cent store in the online realm, exploring how this model adapts to digital consumer trends, its impact on shopping behavior, and the challenges […]

Shopping Online is Better than Shopping in Mall

Online shopping has become the emerging trend for 2020, with the increasingly competitive global online marketplaces through Google, Social Media, and large companies such as Amazon. By the end of this year, the online market is expected to reach 4 trillion dollars. Online shopping gives consumers the ability to shop and purchase products in the comfort of their own homes with the ease of returning products they don't want. In this case study, we will discuss how online shopping started, […]

Online Shopping of Women Apparels in India

Introduction The cutting edge for business today is E-commerce. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. It relates to a website of the vendor, who sells products or services directly to the customers from portal using a digital shopping cart or digital shopping basket system and allows payment through credit card, debit card or EFT (Electronic fund transfer) payments. E-commerce or E-business involves carrying on a business with the […]

SRS Document for Online Shopping

The inspiration driving this wander is to make a utilitarian site for people to have the ability to both buy and offer items. Customers of this site will have the ability to make a record of items which will supply them with an easy to use interface to both purchase things recorded by various customers and pitch things to various customers. The fundamental essentials express that the customers will have the ability to securely enlist and manage their profiles. They […]

To Determine how Sales Promotion and Website Quality Triggers Online Impulsive

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Is Gamification Good for Ecommerce?

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The Viability of 3D Printers as a Consumer Shopping Solution

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The Impact and Influence of Walmartstore.com on Modern Retail

Walmartstore.com emerges as the virtual extension of one of the globe's most colossal and influential retail juggernauts, Walmart. Since its inception, this digital domain has wielded a pivotal influence, reshaping the retail terrain by furnishing an expansive online emporium that seamlessly complements its extensive network of brick-and-mortar establishments. Walmartstore.com proffers an extensive array of merchandise, spanning from essential groceries and domestic requisites to cutting-edge electronics and sartorial offerings, thus epitomizing a veritable haven for countless patrons. The genesis of Walmartstore.com […]

The Allure and Complexities of Overstock Online Shopping

In the digital age, overstock online shopping has emerged as a game-changer in the retail industry, offering consumers access to a plethora of discounted items. This practice, where retailers sell surplus inventory at reduced prices, has become increasingly popular due to its potential for significant savings and convenience. However, while overstock online shopping presents numerous benefits, it also brings a set of unique challenges that consumers need to navigate carefully. One of the foremost attractions of overstock online shopping is […]

The Genesis of Amazon: a Look at its Founding Year and Initial Business Model

In 1994, the foundation of Amazon marked a revolutionary shift in the retail industry, signaling the dawn of digital commerce. Founded by Jeff Bezos, Amazon began as a modest online bookstore, operating out of a garage in Bellevue, Washington. The choice of books as the initial product offering was strategic, leveraging the vast available selection which far exceeded what any physical bookstore could offer. This decision highlighted Bezos's foresight and understanding of the untapped potential of the internet for mass […]

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Online Shopping Experience, Essay Example

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Renting a server for an e-commerce site might seem like an unnecessary expense for many website owners, however, in order to protect customers and gain the trust of visitors, it might be a way of making online shopping experience more approachable. Implementing customization and safety features to benefit customers is the right approach to gain higher level of retention and customer satisfaction. Implementing SSL certificates, vulnerability scanning software and content verification, as well as providing excellent customer service are the main areas where website owners can make a difference.

Improvement Areas

According to Kleinman (2012, p. 3.) there are several improvement areas that companies involved in electronic transactions should tackle. Building trust is one of the main areas e-commerce website owners should be focusing on. (Comodo, 2012, p. 2)

a. Communicating expected delivery date

While many e-commerce sites have terms and conditions placed on the checkout page, not all of them communicate expected delivery date and conditions. Customers need to know whether they need to sign for the package, can specify time slots or can appoint a neighbor to receive the order. Customers are more likely to return to the site if there is an effective communication established. (Weithas, 2013)

b. Live customer service

No matter how detailed the product or service description is on the site, some customers would still like to ask questions. Having a virtual assistant who is knowledgeable logged into the live customer service system will increase customer satisfaction and eliminate problems during the process of clarifying terms, details and conditions.

c. Saving purchasing preferences

Tracking customer behavior can create some privacy issues, however, some online shoppers like the features of sites that remembers their preferences and favorite products. This means that they can use a “quick reorder” button and get the same products as last time. This option will also save them time and make them more satisfied with the shopping experience. (Kleinman, 2012, p. 10)

Renting a Server

For most e-commerce websites, advanced hosting plans are necessary to be ordered. First of all; the hosting needs to include SSSL security as well as a database service. Further, data transferred through the servers needs to be transcribed in order to protect customers’ data and financial details. For using images, multimedia and shopping cart software, renting a server would be safer and more cost-effective than getting the site hosted on a shared storage. E-commerce website owners can take advantage of dedicated server hosting or virtual dedicated packages.

According to Roggio (2009), an in-house server improves the performance of the site, therefore it is a tool to improve customer experience. When sending order and shipping updates, as well as customer marketing materials using an autoresponder service, having a dedicated or in-house server would mean that internet server and mail providers would not blacklist the e-mail, as it is not associated with other sites sending spam messages. In most cases, communication quality (ie. e-mail) is determined by the data going through the server. Having a “bad neighbor” on the shared hosting server can result in messages not being delivered to customers and reputation loss. Firewalls can easily be installed on dedicated servers, not slowing down the speed of the site, while improving efficiency, security and performance. Further, maintenance and backup solutions can be made more flexible. (Weithas, 2013)

Comodo (2012) Building trust with customers builds business. Identity and trust assurance technologies. Retrieved from http://www.comodo.com/pdf/ita_merchant.pdf

Kleinman, S. (2012) Online Shopping Customer Experience Study . Retrieved from http://www.pressroom.ups.com/pressroom/staticfiles/pdf/fact_sheets/comScore_Customer_Experience_White_Paper.pdf

Roggio, A. (2009) Ecommerce know-how: should you host your own website? Practical Ecommerce. Retrieved from http://www.practicalecommerce.com/articles/1200-Ecommerce-Know-How-Should-You-Host-Your-Own-Website-

Weithas, R. (2013) Engaging online shoppers with custom, in-the-moment experiences . Retrieved from http://webtrends.com/files/whitepaper/Whitepaper-Streams-Retail-Webtrends.pdf

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Essay on Online Shopping 1000+ Words

Online shopping has transformed the way we buy goods and services. With the advent of the internet, the world of commerce has shifted to digital platforms, making shopping easier, more convenient, and accessible to millions. In this essay, we will explore the many advantages of online shopping, from its convenience and affordability to its impact on traditional retail stores and its role in our modern lives.

Convenience at Your Fingertips

Online shopping offers unparalleled convenience. Shoppers can browse and buy products from the comfort of their homes, avoiding long queues and crowded stores. This convenience is especially valuable for people with busy schedules or limited mobility.

A Vast Selection of Products

Online stores provide a vast array of products that cater to diverse tastes and needs. Whether you’re searching for clothing, electronics, books, or specialty items, the internet offers an extensive selection with just a few clicks.

Competitive Prices and Discounts

Online retailers often offer competitive prices and frequent discounts. The ability to compare prices from different sellers allows shoppers to find the best deals, saving them money. Additionally, online coupons and promotions further enhance the affordability of online shopping.

Access to Customer Reviews

Before making a purchase, online shoppers can read customer reviews and ratings. This valuable information helps buyers make informed decisions, ensuring they select high-quality products that meet their expectations.

Convenient Payment Options

Online shopping platforms offer a variety of payment options, including credit cards, digital wallets, and online banking. This flexibility makes transactions convenient and secure for shoppers.

Doorstep Delivery

One of the most significant advantages of online shopping is doorstep delivery. Shoppers no longer need to travel to physical stores; instead, their purchases are delivered to their homes, saving time and effort.

Avoiding Impulse Buying

Online shopping can help shoppers avoid impulse buying. In physical stores, tempting displays and in-store promotions can lead to unplanned purchases. Online, buyers have more control over their choices and can stick to their budgets.

Accessibility for All

Online shopping breaks down geographical barriers. People in remote areas or those with limited access to physical stores can now access a wide range of products and services, leveling the playing field for all consumers.

Impact on Traditional Retail

The rise of online shopping has led to changes in the traditional retail landscape. Many brick-and-mortar stores have expanded their online presence to remain competitive. Additionally, some traditional retailers now offer online shopping options to meet the changing preferences of consumers.

Environmental Benefits

Online shopping can have environmental benefits. With fewer people driving to physical stores, there may be a reduction in carbon emissions. Additionally, some online retailers are committed to eco-friendly packaging and sustainable practices.

Conclusion of Essay on Online Shopping

In conclusion, online shopping has revolutionized the way we shop and has become an integral part of our modern lives. Its convenience, affordability, vast selection, and accessibility have made it a preferred choice for millions of consumers worldwide. As technology continues to advance, online shopping will likely become even more accessible and efficient.

While online shopping offers numerous advantages, it’s essential to exercise caution and practice responsible consumerism. Shoppers should be mindful of their budgets, protect their personal information, and support reputable online retailers.

Online shopping is not just a trend; it’s a reflection of our evolving society and the way we adapt to new technologies. As we embrace the convenience and benefits it offers, let us also be conscious consumers who make informed choices, ensuring that online shopping continues to enhance our lives while respecting the principles of responsible shopping and sustainability.

Also Check: The Essay on Essay: All you need to know

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Published: Sep 25, 2018

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my experience of online shopping essay

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IELTS Writing Task 2: Essay on online shopping/virtual shopping/e-shopping; with planning and model answer

This IELTS Writing Task 2 post is about ‘online shopping and its merits and demerits’ . Here, I’ve discussed the advantages and disadvantages of virtual/online/e-shopping and presented a model answer on this Task 2 question. This model answer can guide you to write an answer to any online shopping related essay.

Let’s have a look at the question we are going to discuss today.

IELTS Writing Task 2: Essay on online shopping/virtual shopping/e-shopping; with planning and model answer

The language of this task 2 question can be different in different exams.

Here’s another example of the same question:

An increasing number of people are buying what they need online.

What are the advantages and disadvantages for both individuals and companies to shopping online?

Nowadays, e-shopping or shopping online has an increasing trend among shoppers. It has both positive and negative sides. First, we need to make a plan for writing on this topic.

Here’s a short plan that may help you.

Planning and organisation:

Here is how I’ve planned the essay with a 4-paragraph structure:

  • Introduction: topic + thesis (2 sentences can be sufficient): Introduce the topic – ‘online shopping getting more popular’. Then write a thesis on how you are going to show that there are some positives and negatives of the issue.
  • Body paragraph on the reasons behind virtual shopping being so popular: You can write about straightforward ideas e.g. people get more convenience, and availability or choice of products. Give some real-life examples here.
  • Body paragraph on the negative sides of online shopping: Again, present some very general ideas e.g. customers get cheated and people become more isolated. Give some real-life examples here too
  • Conclusion: restate your ideas Online shopping has both advantages and disadvantages. You can give your personal opinion on how the disadvantages can be reduced.

Now let’s take a look at the model answer.

Model answer: expected band score – 7.5 to 8.0

In recent years, the rate of in-store shopping has plunged due to vast opportunities for buying different products including daily necessaries from hundreds of online stores. This essay will try to demonstrate chances such as convenience and product availability as the reasons behind the popularity of e-shopping whereas it will focus on swindling and isolation as the pitfalls of this issue.

Initially, the prime reason behind the popularity of e-shopping is convenience which can be easily understood from the thousands of virtual shops all over the world. To illustrate, people nowadays are busier than ever because of the fast pace of the world and they want to save as much time as they can for relaxation. Virtual shopping gives this magnificent prospect of time-saving and so people enjoy taking it. Besides, superstores sometimes run out of products in the precise moment when people need them which online shops rarely have this crisis. For instance, I needed a flat-screen monitor a few months ago but my local store had it out of stock. When I peeped into some online stores I found it easily on eBay.

Meanwhile, though shopping on the internet looks very promising, it is not without its setbacks. Many people, mostly the newcomers, regularly complain of getting tricked on virtual shopping and the rate of complaints is increasing at a faster rate. To explain, one of my friends has recently got swindled when he paid in advance for a smartwatch. Additionally, people often become isolated in their rooms through e-shopping which can affect their feelings and behaviour. As an example, a friend of mine started shopping online a couple of years ago even though the nearest superstore was only 500 metres away. His neighbours, nowadays, describe him as an ill-mannered and antisocial person which, needless to say, is the result of being home and becoming isolated from the outer world. 

In brief, virtual shoppers obtain greater benefits if compared to in-store shoppers. Converting such shopping to a stress-free experience, it is turning out to be progressively more convenient. However, as clients may sometimes get deceived and become cut off from the social world, concerned authorities should look into the matter cautiously. (360 words)

Here are some other Task 2 questions which can be answered taking help from the given essay example on online shopping:

  • Some people support online shopping because it is convenient, while others argue that shopping on the internet poses threats. Discuss both views and give your opinions.
  • Nowadays on-line shopping has become more popular than in-store shopping. Is it a positive or a negative development?
  • Nowadays many people go shopping in their free time. Shopping has replaced many other activities that people used to choose as their hobby. What are the reasons for this? Is this a positive or negative development?
If you have written any answer to this question, you can post it in the comment box and we can discuss about it in details. 

Click here for a model answer to Cambridge 14 Test 4 Writing Task 2

Click here for a model answer to agree-disagree topic: elderly or young people as company leaders

Click here for a model answer to advantage-disadvantage topic: online shopping

Click here for a model answer to opinion essay: urbanization in countryside/ problem of housing

Click here for a model answer to opinion essay: qualities of a good supervisor/boss

Click here for a model answer to descriptive essay: advantages/facilities/benefits of vocational education 

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This IELTS Writing Task 2 post offers some sample answers to an agree-disagree topic. This agree-disagree topic asks the candidates to provide arguments as to whether new science related to criminal forensics should be used to look at old cases or not. In this post, you will find three great model answers which may help […]

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Buying things on the Internet (Corrected essay)

Buying things on the Internet (Corrected essay)

Buying things on the Internet, such as books, air tickets and groceries, is becoming more and more popular. Do the advantages of shopping in this way outweigh the disadvantages?

WRITING   TASK  2

You   should   spend   about  40  minutes   on   this   task.

Write   about   the   following   topic.  

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write   at   least  250  words. 

---------------------------- 

Sample essay written by Nguyen Yen

In recent years, there has been a growing trend that people tend to buy things on the Internet. This present both pros and cos, however, in my opinion, its benefits are much more significant than the drawbacks.

In recent years, there has been a growing trend that people tend to buy things on the Internet in online shopping . This present both pros and cos cons , however, in my opinion, its benefits are much more significant than the drawbacks.

The phrase “buy things on the Internet” is already used in the essay topic. Try to shorten it by using a suitable buzzword, such as “online shopping”

Words such as 'people' and 'ideas' have the potential to be vague. So, avoid saying “people tend to” if possible.

The second sentence in the introduction has too many commas. Break it into two simple sentences if necessary.

On the one hand, shopping online online shopping brings to the consumers some disadvatages. Initially, since people are unable to touch or to see the products they want to buy in reality, it is always hard for them to examine the quality of these products. As a result, they might purchase the items with poor quality. In addition to that, as the consumers do not feel happy with the items they had bought online, they tend to abandon these products or dont do not use them at all. This is definitely a watse waste of money. Moreover, buyings thing on the Internet often makes people confused since there are a great number of shops on the Internet. To be specific, the buyers might see the same products in several shops, but the prices for these items can be very different, ranging from reasonable to prohibitedly expensive price . Consequently, they will not know which products they should purchase.

The second sentence is too wordy, due to the fact that the words “ people ”, “ they ”, and “ them ” all have been used despite being unnecessary. Since the main focus here is the products, not the people using them, I suggest rewriting the whole sentence into passive voice .

Avoid using contraction (“ don’t ”) in an academic context.

The ideas and sentence structures being used here are kinda repetitive. Regarding of online shopping, there are many issues that are worth mentioning ( shipment delays, misleading online marketing, annoying advertises, etc)

On the other hand, I am of the opinion that shopping online online shopping brings people a number of benefits. First, shopping online online shopping allows the consumers to browse for products and checking comparing the prices between these online shops. In this way, people can make a better decision to buy what they like after taking prices, sizes and models of the products into consideration. To speak From my experience, I used to buy an elegant dress es at virtual shop s , which was cheaper compared to that of some shops near my houses. Second, buyings things on the Internet helps people save a great deal of time. That is to say, since people nowadays are often so caught up with work and study, shopping online online shopping is a wise choice which doesn’t does not require them to go the the stores. With a click of mouse With just a click , they can buy the things they need and the shippers will deliver their products to the customers as soon as possible. Third, since there is a high demand of buying things online, many people can realize their dream of starting up their own business and achieve success in the long rub run. This can be seen as a positive trend because it creates good job opportunities for the people and thereby help people to improve their income and well-being. This also contributes to boost ing the economy of a nation in general l .

While the second body paragraph is very long (216 words!), its quaility doesn’t appear much better than the first one. Try to write only 70 words, you will definitely see an improvement.

Many idioms are introduced in this paragraph: “a great deal of time”, “in the long run”, “to be caught up”, “to take in consideration”, “with just a click”. However, the attempt to use them isn’t really succesful, due to some spelling mistakes.

The vocabulary is kinda limitted here. However, there are a variety of connectives (“on the one hand”, , “first”, “in this way”, “thereby”, etc).

In conclusion, although buyings things on the Internet exerts some adverse aspects, the advantages can justify these.

Too short and unconvincing. Need to give more emphasis.

Words: 418 words

Overall: 6.5

Task Response: 7

✓ addresses all parts of the task (the essay has answer the required question, and write more than 250 words) ✓ presents a clear position throughout the response ✓ presents, extends and supports main ideas, but there may be a tendency to overgeneralise and/or supporting ideas may lack focus

Coherence and Cohesion: 7

✓ logically organises information and ideas; there is clear progression throughout ✓ uses a range of cohesive devices appropriately although there may be some under-/over-use ✓ presents a clear central topic within each paragraph

Lexical Resource: 6

✓ uses an adequate range of vocabulary for the task ✓ attempts to use less common vocabulary but with some inaccuracy (the writer uses very few topic-related words. And when they are used, mistakes are presented “shopping online” ) ✓ makes some errors in spelling and/or word formation, but they do not impede communication

Grammatical Range and Accuracy: 6

✓ uses a mix of simple and complex sentence forms ✓ makes some errors in grammar and punctuation but they rarely reduce communication (lots of the article “the” are missing, so I cannot give a 7 score here)

----------------------------------------------------------

This essay is corrected by  Anh Tran  -   Let's Write Something Group .

---------------------

Other sample essay

With the advent of technological advancement, 21st century has witnessed a boom in e-commerce. The number of online shopping websites is increasing exponentially. Shopping online has its upsides and downsides but the positives of this technological blessing far outweighs its negatives.

Firstly, online shopping saves one from travel and traffic problems. I live in the outskirts of Karachi and commuting to the city for buying stuff is not an easy task for me. Further, Karachi is an overly-populated city with the worst traffic situation, all this makes it more difficult to travel. This problem is hugely resolved by the e-buying facility. Everything is simply a click away, whether it is groceries, air tickets, clothes or books. Whatever I order is duly received at my doorstep, without my having to embark on long, hectic shopping-trips.

Secondly, buying things on the internet provides you with a wide range of options. Consider yourself in a gigantic super-mart having access to every type of item you can imagine! On the internet there is no physical space limitation, therefore the variety available for a single item is endless. Also, there are countless websites where you can compare product prices, specifications, extra features, deals and a lot more. One such website is Compare.Pk, where you can select an item and compare it with similar items of other brands for specifications and prices. All this not only provides convenience to customers but also exposes them to a very huge market for buying the most appropriate item.

In conclusion, it can be unambiguously agreed upon that the advancement in e-buying has resulted in convenience for buyers. One only has to select and order an item and it arrives at his doorstep. Also, the available options for a single commodity are endless, so that a person can compare and buy the best.

(Written by Narmeen Habib )

Corrected Essay:

With the advent of technological advancement, 21st century has witnessed a boom in e-commerce the number of online shopping websites is increasing exponentially. Shopping online has its upsides and downsides but the positives of this technological blessing far outweighs its negatives .   The positive impacts on online shopping undermine its negative sides because the advanced technology can save our time and give more options for purchasing .

The opening paragraph does not contain a clear thesis statement. It is important to tell what you are going to talk about and where you are positioning on the views.

Phrases ‘ a boom in e commerce’ and ‘ is increasing exponentially’ have similar meaning. It is better to keep it in short, but clear sentence.

Firstly, online shopping saves one from travel and traffic problems. Online shopping does not require people to travel . I live in the outskirts of Karachi and commuting to the city for buying stuff is not an easy task for me. Further, Karachi is an overly-populated city with the worst traffic situation, all this makes it more difficult to travel.   As living in Karachi, an over-populated city with its congestion problems, many citizens like me have to overcome difficult situation only for buying stuff in the city centre .  This problem is hugely resolved by the e-buying facility. Everything is simply a click away, whether it is groceries, air tickets, clothes or books. Whatever I order is duly received at my doorstep, without my having to embark on long, hectic shopping-trips .   This platform enables consumers to experience shopping activities in simple ways. Take the biggest e-commerce in the word, eBay which provides wide varieties of products, for example. As a student, I often ordered books, air tickets, and fashion items. Likewise, many housewives in my neighbourhood prefer to purchase groceries through this website. If eBay was never exist before, buyers like us might have to spend longer times taking long trips to get our shopping lists. This example tells about how an effective shopping is advantageous as a time saver.

Firstly is ommited as the topic sentence is not too clear enough to represent the main idea.

The use of ‘I’ in your example does not cover people’ problems in general, so I have changed ‘I’ into ‘ many citizen like me’

Everything is simply a click away needs to be elaborated . Please see the changes.

You only mention groceries, air tickets, clothes or books without giving explanation. If you want to score higher, it is your task to present your ideas in details. I have made some detailed explanations with this.

Secondly, Another benefit is that buying things items on the internet serves unlimited choices provides you with a wide range of options . Consider yourself in a gigantic super-mart having access to every type of item you can imagine! On the internet there is no physical space limitation, therefore the variety available for a single item is endless. Also, there are countless websites where you can compare product prices, specifications, extra features, and deals and a lot more . One such website is Compare.Pk, where you can select an item and compare it with similar items of other brands for specifications and prices. All this not only provides convenience to customers but also exposes them to a very huge market for buying the most appropriate item.

You need to link both main ideas in the first sentence using transitional phrase. But remember, reliance too much on this will score you lower. Use them when necessary .

The word ‘ things’ is a weak lexical resource. It is better to use some alternative vocabs like stuff, items, daily needs , etc.

A wide range of options have been mentioned in the intro, you need to paraphase it. Serves unlimited choices.

You do not need to use exclamation mark. Present your sentence in a smooth way.

Consider yourself in a gigantic super-mart having access to every type of item you can imagine!. This sentence also does not make a sense.

And a lot more is vague. You’d better omit this phrase.

In conclusion, it can be unambiguously agreed upon it is true that the advancement in e-buying has resulted in convenience for buyers. One only has to select and order an item and it arrives at his doorstep. Also, the available options for a single commodity are endless, so that a person can compare and buy the best.

You have to summarise your main points and reiterate your opinion. Some ideas presented are sidetrack.

Your opinion does not state your opinion clearly.

It can be unambiguously agreed upon is counted as 6 words. It is always good to be succinct and keep straight to the point.  

Let me give you an example of this: In conclusion, the disadvantages of e-commerce trend are overshadowed by the benefits resulting from modern technology. I am convinced that online shopping is one of great innovations of people doing transaction as it reduces time and provides more options.

Overall: 7.0

·         Task Response: 7

✓ addresses all parts of the task (the author wrote 303 words)

✗ presents a clear position throughout the response (the way you present your idea in the intro is too generic)

✓ presents, extends and supports main ideas, but there may be a tendency to overgeneralise and/or supporting ideas may lack focus

·         Coherence and Cohesion: 6

✓ arranges information and ideas coherently and there is a clear overall progression

✓ uses cohesive devices effectively, but cohesion within and/or between sentences may be faulty or mechanical

✓ may not always use referencing clearly or appropriately

✗  uses paragraphing, but not always logically ( missing links between intro and conclusion)

Lexical Resource: 7

✓ uses a sufficient range of vocabulary to allow some flexibility and precision

✓ uses less common lexical items with some awareness of style and collocation

✓ may produce occasional errors in word choice, spelling and/or word formation

Grammatical Range and Accuracy: 7

✓ uses a variety of complex structures

✓ has produces frequent error-free sentences

✓ has good control of grammar and punctuation but may make a few errors

 -----------------------

This essay is corrected by  Eddy Suaib .

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my experience of online shopping essay

Compare and Contrast Essay: Online Shopping vs. In-Person Shopping

Over the recent year shopping has taken two turns, the have the most classic form in person shopping and online shopping. They may be similar in their basics but online shopping and in person shopping are different based on the experience, time consumption, and the variety and availability of the items. They may be but the environment changes the situation a person is in and the interaction one has go through home or in an actual store.

Experience is a major component in shopping be it experience with the way a shop or way a website is set up. Amazon and target are two good examples in the difference between online and in person. While shopping in amazon.com consumers can expect to find almost anything with ease and minimal problems, but there can be other factors that can lead to problems. For example, consumers internet can be slow, or their phones could be cut off because they forgot to pay their bill. In person shopping does not have problem with slow internet or forgotten phone bills, any shopper can browse and find what they need or finds something that they might have needed but forgot. But in person shopping also has their downside for instance a shopper may forget the list of items they need or run into other fellow customer that will bother them believing them to be an associate of the store. In the end online shopping experience has a better impact on the shopper.

Another component is time consumption. Many shoppers are workers as well and need to organize their day to be early to their jobs and have time for their shopping for home necessity. Online shopping is time consuming but can be controlled because it can be done from anywhere. A consumer can be at home shopping and getting ready for work and still make it in time. But of course, there are consumer that get stuck and stay online shopping locked onto their screen looking for items they need or just want. In person shopping is good because you can browse on your way to work early in the morning and get your necessities and leave easily. But there is the possibility of getting stuck in traffic. Traffic can happen at any given time and a shopper can shop and then find out they are stuck and would be late for work. Given the time consumption of each online shopping comes to the top for less time consumption because traffic wouldn’t faze it at all.

Lastly it comes down to variety and availability. Variety and availability brings in more consumer to look and buy for items they need. Online shopping can have variety to the max. You have many shops at your disposal and can move to each site with ease. The chance of online shops to not have the product are low and if they don’t have what a consumer need then their other websites. With shopping in person, the chance of items being out of stock are higher than online. The shopper then must leave and go to another store where they may or may not have the item they need. In online shopping a consumer can find almost exactly what they need no problem but in person shopping chance are almost less than half of online shopping making online shopping more convenient.

In the grand finally of online shopping and in person shopping consumers can have better experiences online shopping. Time consumption would go in favor for online because of its flexibility of location and speed of looking for items. For variety and availability online shopping come out as more favorable.

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Essay on Shopping

Students are often asked to write an essay on Shopping in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Shopping

What is shopping.

Shopping is an activity where people buy goods or services. It is done in shops, markets, or online. These places have a variety of items like clothes, food, electronics, and more. People can choose what they need or want.

Types of Shopping

There are two main types of shopping: in-store and online. In-store shopping means going to physical shops. Online shopping is done on the internet, using websites or apps. Both types have their own benefits.

Why We Shop

People shop for many reasons. Some shop for basic needs like food and clothes. Others shop for fun or to buy gifts. Shopping can also help people feel good and enjoy their time.

Shopping and Economy

Shopping is important for the economy. When people buy things, it helps businesses grow. This can lead to more jobs and wealth. So, shopping not only satisfies our needs but also helps the economy.

Smart Shopping

Smart shopping means buying things wisely. It involves comparing prices, checking quality, and avoiding unnecessary items. This helps to save money and make the best use of resources. It’s a good habit for everyone.

250 Words Essay on Shopping

Shopping is an activity where people buy goods or services. It can be done in different places like shops, malls, or online. People shop for many things like food, clothes, toys, and books. Shopping can be fun and exciting, especially when you find something you really like or need.

There are two main types of shopping: in-store and online. In-store shopping means going to a physical store to buy things. You can touch and see the items before you buy them. Online shopping is when you buy things on the internet. You can shop from home or anywhere with a computer or phone. It’s easy and convenient, but you can’t touch or see the items before buying.

Why do People Shop?

People shop for many reasons. Some shop because they need things like food or clothes. Others shop for fun, to pass time, or to find new things. Shopping can also be a way to relax and enjoy. Some people even shop as a hobby.

In conclusion, shopping is a common activity that people do for different reasons. Whether it’s in-store or online, shopping can be a fun and exciting experience. It’s a way for people to buy what they need or want, and sometimes, it’s just a way to have fun and relax.

500 Words Essay on Shopping

Shopping is a common activity that we all do. It means buying things we need or want. We can shop for food, clothes, toys, books, and many other things. Shopping can be done in many places like stores, markets, and even online. It is an important part of our daily life.

There are two main types of shopping. The first is necessity shopping. This is when we buy things we need like food, medicine, or school supplies. The second type is luxury shopping. This is when we buy things we want but don’t need. These could be things like a new video game, a fancy dress, or a new toy.

Places for Shopping

There are many places where we can go shopping. Supermarkets are big stores where we can buy many different things like food, clothes, and household items. Smaller stores or shops sell specific things. For example, a toy store sells toys, a book store sells books, and a clothing store sells clothes.

Another place to shop is at a market. Markets can be indoors or outdoors. They often sell fresh food, handmade items, and second-hand goods. Some markets are only open on certain days of the week.

Online shopping is also very popular. This is when we buy things over the internet using a computer or a phone. The things we buy are then delivered to our home.

Why Do We Shop?

We shop for many reasons. We need to buy food to eat and clothes to wear. We also shop to buy gifts for others on special occasions like birthdays or holidays. Sometimes, we shop for fun. It can be exciting to buy new things, especially if they are things we have been saving up for.

Responsible Shopping

Even though shopping can be fun, it’s important to be responsible. This means we should only buy things we need or can afford. We should also think about the environment. For example, we can bring our own bags to the store instead of using plastic bags. We can also choose to buy things that are made in a way that is good for the environment.

Shopping is a part of our everyday life. It can be fun, but it’s also important to be responsible. Whether we’re shopping at a store, a market, or online, we should always think about what we need, what we can afford, and how our choices affect the environment.

That’s it! I hope the essay helped you.

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my experience of online shopping essay

The rising role of customer experience on shopping behavior

PayPal Editorial Staff

June 2, 2024

Online shopping experiences are rapidly changing, and they can have a significant impact on buying behavior. That’s why a strong understanding of today's customer journey – including insight into its challenges and pain points – is key to businesses of all sizes.

The result? You’ll be better equipped to build a more seamless checkout experiences and potentially increase sales.

Here, we’ll share some of the biggest changes in buyer expectations and how businesses can keep up. Plus, we’ll explore leading solutions that can help improve your e-commerce experience.

What consumers are looking for during their online shopping experiences

For large enterprises, online shopping experiences encompass any interactions customers may have with your brand — from the moment they learn about your products to their comparisons with competitors to their checkout and post-purchase processes.

These e-commerce customer experiences can have a major impact on if, how, and when people buy. So, it’s increasingly important for businesses to understand and optimize customer experiences across platforms. Doing so can help improve key metrics like conversion rates, brand loyalty, and sales. 58% of global digital shoppers in one survey indicated that they won't shop with a merchant that doesn't meet their expectations, 1 and more than 90% say a satisfying checkout experience impacts their decision to return to a retailer. 2

But what do customers actually want and expect? And how can enterprises meet those expectations to help drive revenue? The answer has shifted dramatically over the past few years.

In today's digital landscape, customers are looking for more-convenient and accessible payment methods . According to a survey by Forbes, more than 50% of shoppers surveyed use digital wallets over traditional payments, and 50% say tap to pay is important for in-person purchases. 3 Customers may spend more in-store or online when they have a cohesive multi-platform experience – for instance, one study found that omnichannel customers spend 10% more when online and 4% more in-store 4 – and customers are more likely to become a repeat buyer when personalized experiences are tailored to their needs. 5

Optimize the customer journey to help enable a seamless shopping experience

Merchants can use customer journey mapping and analytics to better identify and address shoppers’ pain points. User journey maps should outline how certain customer personas interact with a brand across touchpoints, such as social media pages, email, call centers, websites, and mobile apps. What percentage of shoppers, for instance, come to your website from a social media platform, Google search page or review site, compared with typing in your URL directly? Merchants can then track customer experience metrics from each of these channels to see how shoppers engage and progress through the funnel.

With these customer journey analytics at their fingertips, businesses can start to pinpoint obstacles in the path to purchase. For example, the data might indicate that many customers are abandoning their carts at checkout. As Baymard Institute reported, average cart abandonment rates have climbed to 70%. 6

Merchants can then take actionable steps to help streamline the checkout process, such as:

  • Provide alternative payment methods . Along with credit and debit cards, offer customers flexible, digital-forward payment methods such as digital wallets, cryptocurrencies, and tap to pay.
  • Clearly convey shipping and return policies . Avoid confusion and frustration by prominently displaying your shipping and return procedures before customers check out.
  • Securely store customer information . Use a secure payment gateway to help safely store customer data, making it easy for shoppers to set up recurring payments or subscriptions. Also, explicitly communicate your data privacy policies to help build trust .

Customer relationships don’t end after checkout, either. Businesses should consider optimizing post-purchase experiences by offering order tracking, providing real-time delivery updates, and relevant product recommendations.

Technology and data considerations to help meet evolving customer expectations

But merchants can automate many of these solutions and take their personalization to the next level with advanced technologies and artificial intelligence (AI) tools.

AI chat bots, for example, can provide personalized product recommendations, rapid customer service, and automated order updates, saving valuable time and resources. One study found that more than 42% of customers are comfortable leveraging AI tools like ChatGPT to receive product recommendations. 7

Merchants can also use an AI-powered, unified payments system to collect data from across customer touchpoints and build a comprehensive view of the buyer journey. AI algorithms can then use these insights to meet customers with their preferred payment methods, multi-platform shopping and shipping options, and AI-driven security processes to protect their information.

PayPal provides solutions to help businesses meet changing customer expectations. With PayPal Checkout , enterprises can help tailor their checkout flow to fit their brand and buyer journey, delivering personalized customer experiences. PayPal’s integrated payment platform also supports more than 10 local payment methods — including cards, digital wallets, and cryptocurrencies — across more than 200 countries.

By helping enable more-convenient and seamless experiences , PayPal Checkout may help to increase conversion rates , average order value, and customer retention for large enterprises. Learn more about how PayPal uses customer data and AI personalization tools to help improve the checkout process.

A frictionless customer experience can help boost the bottom line

PayPal’s integrated payments platform provides the tools enterprises need to help prepare for the future of customer experiences . Integrate our end-to-end solution with your existing apps and service providers to help boost your bottom line. Tap into AI-driven insights from our two-sided network of shoppers and merchants to help inform your digital business strategies. And scale your solution as you grow to continue meeting customer expectations.

Learn more about how PayPal can help businesses drive conversions and enable seamless shopping experiences .

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my experience of online shopping essay

Traditional vs. Online Shopping Essay

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Introduction

Shopping constitutes a compulsory function for humans in all walks of life. For a majority of people, shopping is an activity that has transcended from being merely a necessity to one that has become a favorite pastime that brings happiness, recreation, and ‘quality time with friends and members of the family. There are basically 3 kinds of shopping where we buy things we require, things we convince ourselves we require, and things we look at (window shopping) just for pleasure. In the modern world of today, it is possible to indulge in all 3 kinds of shopping by utilizing 2 methods: Traditional shopping and ‘Online’ shopping.

Traditional shopping involves shoppers physically entering a brick-and-mortar store or shopping mall to select items of their choice, pay for them in cash or by credit card, and either take delivery personally or have them delivered to their homes by the retailer. ‘Online shopping is a relatively new method of shopping that involves the shopper sitting in front of a Personal Computer at any location (it could be at home, in the office, in friends’ apartments or in internet cafes), browsing through different categories of products at selected websites either alone or with the assistance of family members and/or friends, choosing items, paying for the purchases by credit card or by electronically transferring money from a bank account (from personal experience, I have noticed there is usually no other payment option).

The selected goods are delivered within a period ranging from a day to a week or even longer. In almost all cases, due to the fact that while selecting an item its availability is also clearly mentioned, the entire selection is delivered; if for some unforeseen reason some items are not delivered, then the value of those items is refunded to the customer by the ‘Online’ seller.

Traditional and ‘Online’ shopping are similar in two ways. Firstly, both forms of shopping follow the general concept of commerce; in both cases, there is a buyer and a seller, both of whom share a specific understanding of how the commercial transaction is expected to unfold, run its course and reach its satisfactory conclusion. Secondly, the prominent method of payment in both forms of shopping is credit card payment; although traditional shoppers can opt for check or cash payment, and although ‘Online’ shoppers can opt for electronic transfer of funds from their bank accounts, credit card purchases are preferred in both cases.

Traditional and ‘Online’ shopping is different in several ways. In one group of differences, Traditional shopping holds ‘absolute’ superiority: Firstly, shoppers experience the physical thrill of shopping. Shopping is commonly seen as a way of unwinding after a hard day’s work, or (especially in the case of housewives), escaping from the monotonous routine of everyday life (cooking, cleaning, and looking after the kids). Then there is festival shopping, which usually involves the entire family shopping for decorations and gifts for such occasions as Christmas, Easter, and Thanksgiving (personally, I have several fond memories of this).

Secondly, Traditional shoppers are brought face-to-face with an item that they can touch, feel and examine at close proximity – this goes a long way towards making up their mind to buy it. Thirdly, Traditional shoppers are able to talk with the salespersons or merchants of the store or mall upfront, and freely seek clarification or additional information about products that interest them. Fourthly, Traditional shoppers are able to bargain and obtain a better price for their purchases.

Although people in the United States do not usually engage in energetic bargaining, there are people of several other international cultures (such as Italians, Greeks, and Indians), to whom bargaining forms the essence of the shopping experience, and without which they would end up with the uncomfortable feeling of being cheated. Fifthly, Traditional shoppers are able to judge the merchant’s reputation (and by association, the products being sold in that store) by interacting with other customers. Sixthly, Traditional shoppers are able to take home their purchases immediately, or at the most have them delivered to their homes on the same or the next day.

They, therefore, save time as do not have to wait for days or weeks to receive their purchases as is the usual case in ‘Online’ shopping (there is also the distinct possibility of some items not being ultimately delivered due to some reason such as shortages caused due to improper inventory management). Lastly, almost everyone is well aware that today’s world is blemished by an increasing number of cybercrimes.

These have grown at an alarming rate with increasingly ingenious methods being adopted by computer-savvy criminals. A very large number of innocent people have been, and are being fleeced of their hard-earned money over the Internet – their only crime being that they had to give their personal and bank details while shopping online. On the other hand, Traditional shoppers do not need to give their names, address, and (most importantly) bank account information which are all ‘must-do’s in the case of ‘Online’ shopping.

In the second group of differences, ‘Online’ shopping holds the ‘absolute’ superiority. The first difference involves selection. ‘Online shoppers can browse through a wide selection of products from different retailers and place a single order involving products from different retailers, rather than otherwise embark on the tedious exercise of visiting several stores or malls physically to pick up a few items here and a few items there.

Secondly, ‘Online’ shoppers are benefited by a significant reduction in prices as ‘Online’ sellers have vastly reduced overheads to contend with (especially store/mall rent/maintenance and salaries/perks for salespersons) and are able to comfortably pass on a sizeable part of this benefit to customers in the form of reduced prices for the products sold. Lastly, ‘Online’ shoppers have the luxury of doing their shopping at leisure from the comfort of their home, without having to drive to far-away shopping destinations and being traumatized by rash drivers and difficult car parking situations.

In the third group of differences, both types of shopping score nearly equal points. The first difference involves the time element. In Traditional shopping, customers save time as don’t have to wait for days or weeks to receive their purchases. ‘Online’ shoppers choose the time and place to shop, thus saving valuable time and problems associated with traveling to and from the store.

Secondly, while admitting that the ‘sight and touch’ factor is important, ‘Online’ shoppers find it is irrelevant in the case of items like computers, consumer electronic items, cosmetics, perfumes, and jewelry, where ‘Online’ specifications are clear-cut, very detailed and imminently satisfactory. Lastly, while Traditional shoppers can get clarification and further information about a product from the salesperson or merchant, ‘Online’ shoppers have access to clarifying the information in the form of Frequently Asked Questions (FAQ) and ‘Online’ customer service for the products they intend to purchase.

From a fair and impartial judgment of both cases, it is my contention that Traditional shopping is definitely better than ‘Online’ shopping simply because the comparative number and weight of its advantages vis-à-vis ‘Online shopping is much more significant as compared to ‘Online’ shopping own unique advantages. As a result, while agreeing that ‘Online’ shopping continues to grow in the United States, it will not overtake Traditional shopping mainly because of the two greatest ‘arrows in the quiver’ of the latter – Firstly, it involves the formidably unique ‘sight and touches’ advantage that Traditional shoppers enjoy.

And secondly, it gives people an opportunity to mingle with others, interact with acquaintances, friends, and relatives and spend ‘quality time with them – in our increasingly busy and modern world of today comprising people increasingly cocooned in their own lives and problems, this pleasurable human interaction afforded by Traditional shopping is literally priceless.

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COMMENTS

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