personal statements for business studies

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How to write a personal statement for business studies

Business studies courses are heavily oversubscribed, so show your skills and understanding of business on a global level

B usiness and management studies degrees are among the most oversubscribed subjects at university. The highest ranking universities demand three As at A-level to be considered for a place. For these programmes, the personal statement is your chance to show admission tutors your potential beyond your grades.

In your personal statement you should talk about what you have learnt through your A-level studies. Courses with a specialist focus on accountancy or finance will ask for maths A-level, so if you studied maths do mention the skills you gained.

Peter Corvi, associate dean at the University of Warwicks' business school, says: "We're looking for strong quantitative skills."

Critically reflective essay writing skills are also important for a business studies student, says Corvi, so if you studied an essay based subject like English, history or economics, do mention your knowledge in this area.

The University of Warwick wants to see that students are able to formulate a rational argument and write it to length. Corvi says: "Some of our strong applicants are missing this skill."

So make sure that your personal statement is fluent, articulate and well structured.

Corvi says that each year he has more qualified applicants than he has places. One way for candidates to distinguish themselves is through their extra curricular work. But Corvi says he doesn't want to see descriptions of these skills without examples – make sure you explain why your extra curriculur activities are relevant, and give concrete examples of what you did and how this makes you a suitable candidate.

This sentiment is echoed at the University of Bath's school of management. Nick Kinnie, associate dean of undergraduate taught studies, advises students not to underestimate the importance of activities such as Young Enterprise, Duke of Edinburgh and sporting positions, but to explain why you undertook them.

Kinnie says: "We want to see why they did it, what they learned and why it's relevant."

Intellectual curiosity and a strong work ethic are the core skills the London School of Economics (LSE) are looking for on their management programme. Will Breare-Hall, student recruitment and study abroad manager, says the LSE is looking for "the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly".

At Bath, the business programmes are concerned with linking theory to practice, so candidates need to demonstrate their ability to reflect on their experiences and explain how the skills they learned are applicable to higher education.

Once the admissions tutors have looked at grades to determine if an applicant meets its minimum requirements they turn their attention to the personal statement.

It's important to try and stand out, but extravagant stories won't impress an admissions team.

"It's an extreme example, but one year I had an application from someone who said that their mother knew when she was carrying the child that they were going to be an accountant," says Corvi.

Corvi recommends applicants have their statements read back to them, so they can hear how they sound to others reading it.

He says: "Describe yourself in a positive light without going overboard."

Bath's programmes, like many other institutions offering similar courses, have a strong emphasis on the global nature of business and management. Kinnie says he wants to see applicants not only express an interest in working in multinational environments, but also an awareness that they will be working with students from various cultures and backgrounds.

Although it's advisable for students to seek advice from their school when writing their statements, admission tutors want to hear the students' voice in their application.

Kinnie says: "The clue is in the title. The personal statement should read in an authentic and real way and in their own language.

"This is the first step in university life: taking responsibility for your own learning and development."

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

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Learn how BridgeU can help students research a wider range of vocational courses.

Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

Learn how BridgeU can help deliver better outcomes for your students and improved results for your school

• Personal Statements
• Business Personal Statement

Business Personal Statement Example

Sample statement.

I have long been a dedicated student of the processes of business and finance. Both their  intricacies and their central place within the structure of our society have offered rewarding  avenues for potential intellectual exploration, alongside challenging opportunities for practical  application. It is this combination that has inspired me throughout school, work experience  and into undergraduate study and that will continue to ensure that I strive to achieve similar  results in future study and beyond.

From a young age I have demonstrated not only an interest in but also an aptitude for subject areas applicable to the study of business and finance management. With good grades in Business Studies at A-Level I gained an excellent grounding in the core principles of the discipline, for example, while I have also demonstrated a strong grasp of mathematics, its scientific application in Physics and Astronomy, and its financial applications in Accounting. This knowledge and experience will ensure that I am well prepared to study the complex aspects of finance at undergraduate level. I have also long been interested in the communication skills necessary to provide effective management and have worked to improve these abilities through the study of English and Media. 

Having carefully planned my route into Business Studies through my school career, I have  spent the last year beginning an undergraduate course in Business Studies. While this has  afforded me a valuable opportunity to undertake undergraduate level study of management,  marketing, accounting, statistics and computing, due to personal reasons I believe that I have  not been able to achieve my full potential at my current institution. By moving to an alternative  university, with a high quality of both research and teaching, I feel sure that I can build upon  this previous study and gain the level of knowledge necessary to excel in my chosen field.

Alongside my academic interests in the field I have also gained valuable work experience that  has allowed me to witness, and to play a part in, the application of the principles I have  studied in the context of the real business world. I have a year’s work experience as an Office  Assistant at a high profile stockbroker. In addition to gaining experience of general administrative duties and liasing with clients and colleagues I also undertook date entry and company filing, allowing me first-hand experience of the administrative procedures within the industry. This experience inspired even greater enthusiasm for pursuing a role within the sector and my ultimate ambition would be to achieve an employment position within investment or corporate finance.

Outside of academia and employment I also make an effort to keep up with developments in the world of business and finance. I read both The Financial Times and The Economist on a regular basis and find that applying the academic knowledge I have learnt through education to situations I read about allows me to move beyond the theoretical and consider the practical applications. I also enjoy keeping fit and am a regular gym goer, while listening to music and watching movies are both activities that allow me opportunities for both relaxation and for socialising with friends.

I believe that I have proven myself to be a dedicated and capable student with the potential to  perform well across all aspects of the study of business and finance. Despite some personal  difficulties, I have retained a strong sense of focus and am determined to achieve my ultimate  goal of working for a prominent institution in London, the world’s financial capital. If offered the  chance to pursue further study at a prestigious university in the city, bolstered by the  enthusiasm that being surrounded by the twin worlds of business and finance will inevitably  engender, I believe that I can deliver on this promise throughout undergraduate study and  beyond.

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How to write a personal statement for business

So you have 4,000 characters of text and 47 lines in which to convince your chosen university to accept you to study Business. What could you include that will make you stand out from the competition?

Dr Sarah Preedy (pictured), lecturer on  BSc (Hons) Business  at Plymouth Marjon University offers her top tips for making a strong application. For more tips, please see the video below.

• Show your passion for the subject area. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications.
• Are you motivated to study business? Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying business and developing your knowledge, skills and experience?
• Be enthusiastic – what interests you about business? What do you find exciting and what do you want to know more about? Is there a current business issue that intrigues you, if so what, and why?
• Showcase your skills and experience – what skills do you have that make you suitable for the course? Draw upon relevant life and work experience to demonstrate communication skills, teamwork, problem-solving, initiative, leadership and entrepreneurial flair.
• Outline your business related extracurricular activities or employment and volunteering experience, always explaining why you did it, what you learned and why it's relevant to studying business.
• Check your spelling and grammar - proofread aloud and get your teachers, advisers, and family to check and then redraft until the grammar, spelling, and punctuation are correct.

Show video transcript

Dr. Sarah Preedy: Hello. My name is Dr. Sarah Preedy, and I've been working at Marjon University for three years now as the program leader for BSc Business and BA Leadership and Management for Business. I've got a passion for business and I've done so from a really, really young age.

The vast majority of my family have been business owners. I used to spend my summers as a child helping my granddad and my uncle in their clock repair shop. And I would eagerly watch as they made a sale, taking notes and trying to find out more about customer service. My dad owned a computer business in the very early days of home computers. And I used to go on the door to door sales calls with him, watching how he worked, what he did and trying to get some top tips and tricks for how to be successful in business. In my teens, I actually took my GCSE English at the same time as my mum taking her GCSE English. And that's because she wanted to leave her job. She wanted to retrain and ultimately she then used that qualification to set up her own business.

So business has been all around me from a really young age. It's in my blood. That's why I enjoy teaching what I do. In the photo that showing on the slide, I'm stood with a business planning tool. I created this so that I could make business plans more visual. I go into schools and colleges and I show this to students and it's really to help students know that coming up with a business idea isn't something that's scary. It's about being creative and you can apply that creativity in this way. As part of my role as a program leader, I receive the applications to business. So it's my job to read through those applications, evaluate them, and then make a decision on whether I think an applicant should come to Marjon to study business. In this talk I'll be outlining my top tips and tricks for making a business application to university.

So right in your personal statement, it's all about tackling a series of why questions. The first question you should be asking yourself before you make an application is why do we even have personal statements in the first place? Hopefully this is something that your tutors at school or college have spoken to you about before, but I'm going to talk about this in a bit more detail. Once you understand the motivation the reader has, then you'll know what to write and it'll become clearer.

So a personal statement supports your application to study at university or college. It's a chance for you to articulate why you would like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. And that quotation there is taken from the UCAS website.

The key element to remember here is that personal statements support your application. So the other elements of your application are just as important. What program leaders like myself are doing is we are putting together a picture of what an applicant is like. Firstly, we look to your qualifications. If they meet the entry requirements, then we can move on to reading the application in more detail. If they don't meet the entry requirements, we will be definitely looking at that personal statement very carefully, because there may be examples of skills and experience contained in there that will make up for the lower qualifications. The personal statement is your chance to show off. You probably don't get the opportunity to put in writing how fantastic you are. So here's your chance. Don't be shy about your skills and experience. If it's relevant, tell us.

So the crucial question you need to ask yourself before you start typing that personal statement is why do you want to study business? If you resemble the stick figure on this slide when you think about yourself studying business for another three years, then great. It's probably the right direction for you. If you don't resemble the stick figure, then I would start to question yourself whether business is the right course for you. Three years is a really long time to study something. If you're not sure about it.

The great thing about studying business is the skills that you get alongside knowledge. It's not just about learning theories and reviewing how other people have done things within business. Study at HE level gives you hands-on transferable skills. There's also a vast range of potential jobs that you can go into with a business degree.

This slide here shows you some of the many potential careers you can go into with a business degree. The world really is your oyster. Let that shine through in your personal statement. Talk about what career you want. Show your ambition and show that study in business is your passion.

So now you have tackled why we have personal statements, which is to showcase our skills, achievements, and knowledge. And you've asked yourself why you want to study business, because it interests you. It's your passion. We now need to ask ourselves how? How do we craft a winning personal statement?

Here are some of my top tips. So number one, show your passion. How have you developed your knowledge of business so far and what commitment have you shown to the subject area? This would include reference to relevant qualifications. It can also include reference to work experience and extracurricular activities.

Number two, show your motivation to study at HE level. Universities want to see a positive attitude to learning and personal development. How can you show your commitment to studying? Studying a HE level is a massive step up from studying at college or school level. So how can you demonstrate in your personal statement that you are up for that challenge?

Number three, show off. Tell us all about your wonderful skills and experience. What skills do you have that would make you suitable for the course? Draw upon relevant life experience, but also work experience. And demonstrate key business skills, such as communication, teamwork, problem solving, and leadership.

Number four, show us who you are. Outline your business related extracurricular activities. Or your employment. Or maybe you've been involved in volunteering with your local community. Outline all the things you've done, but always explain why you did it, what you learned, and why it's relevant to studying business. What we're looking for is a range of activities that our applicants have been involved in, and how relevant those are to the study of business.

Number five, the boring part. Proof reading. Please check your spelling and grammar. Proof read aloud and get your teachers, your advisors, your family, basically anybody who will listen, to check your personal statement. And then redraft it until the grammar, the spelling, the punctuation, all of it is correct. Never underestimate the importance of proof reading.

So now for a little bit about the business programs here at Marjon University. The best way to find out more about our programs is to book onto our Open Days. Here you can meet the team, see what you would be taught, ask questions about the programs, and really get a feel for what it would be like to study business at Marjon.

People often say to me, "Well, what's different about studying business at Marjon from any other university?" And I always say, "It's the environment that you will be taught in." Marjon really prides itself on its small class sizes. And this is no exception for our business courses. Another key area that we offer here at Marjon is exciting, practical teaching sessions. There's lots of opportunity to develop your business skills. And also there are no exams. Our programs are also accredited by the Chartered Management Institute. So you will graduate with an additional qualification.

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How to Write a Personal Statement

A personal statement can be a key part of your college application, and you can really make yours shine by following a few tips.

When you're applying to college—either to an undergraduate or graduate program—you may be asked to submit a personal statement. It's an essay that gives you the chance to share more about who you are and why you'd like to attend the university you're applying to.  

The information you provide in your personal statement can help build on your other application materials, like your transcripts and letters of recommendation, and build a more cohesive picture to help the admissions committee understand your goals.

In this article, we'll go over more about personal statements, including why they're important, what to include in one, and tips for strengthening yours.

What is a personal statement?

A personal statement—sometimes known as a college essay —is a brief written essay you submit with other materials when applying to college or university. Personal statements tend to be most common for undergraduate applications, and they're a great opportunity for an admissions committee to hear your voice directly.

Many colleges and universities in the US, especially those using Common App , provide prompts for you to use. For example, "Reflect on a time when you questioned or challenged a belief or idea" or "Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time" [ 1 ]. If the school you're interested in attending doesn't require prompts, you will likely want to craft a response that touches on your story, your values, and your goals if possible.

In grad school, personal statements are sometimes known as letters of intent , and go into more detail about your academic and professional background, while expressing interest in attending the particular program you're applying to.

Why is a personal statement important?

Personal statements are important for a number of reasons. Whereas other materials you submit in an application can address your academic abilities (like your transcripts) or how you perform as a student (like your letters of recommendation), a personal statement is a chance to do exactly that: get more personal.

Personal statements typically:

Permit you to share things that don't fit on your resume, such as personal stories, motivations, and values

Offer schools a chance to see why you're interested in a particular field of study and what you hope to accomplish after you graduate 

Provide an opportunity for you to talk about past employment, volunteer experiences, or skills you have that complement your studies 

Allow colleges to evaluate your writing skills 

Bring life to a college application package otherwise filled with facts and figures 

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How to write a personal statement.

As we mentioned earlier, you may have to respond to a prompt when drafting your personal statement—or a college or university may invite you to respond however you'd like. In either case, use the steps below to begin building your response.

Create a solid hook .

To capture the attention of an admissions committee member, start your personal statement with a hook that relates to the topic of your essay. A hook tends to be a colorful sentence or two at the very beginning that compels the reader to continue reading.

To create a captivating hook, try one of these methods:

Pose a rhetorical question. 

Provide an interesting statistic. 

Insert a quote from a well-known person.

Challenge the reader with a common misconception. 

Use an anecdote, which is a short story that can be true or imaginary. 

Credibility is crucial when writing a personal statement as part of your college application process. If you choose a statistic, quote, or misconception for your hook, make sure it comes from a reliable source.

Follow a narrative.

The best personal statements typically read like a story: they have a common theme, as well as a beginning, middle, and end. This type of format also helps keep your thoughts organized and improves the flow of your essay.

Common themes to consider for your personal statement include:

Special role models from your past

Life-altering events you've experienced

Unusual challenges you've faced

Accomplishments you're especially proud of

Service to others and why you enjoy it

What you've learned from traveling to a particular place

Unique ways you stand out from other candidates

Be specific.

Admissions committees read thousands of personal statements every year, which is why being specific on yours is important. Back up your statements with examples or anecdotes.

For instance, avoid vague assertions like, "I'm interested in your school counseling program because I care about children." Instead, point out experiences you've had with children that emphasize how much you care. For instance, you might mention your summer job as a day camp counselor or your volunteer experience mentoring younger children.

Don't forget to include detail and vibrancy to keep your statement interesting. The use of detail shows how your unique voice and experiences can add value to the college or university you're applying to.

Stay on topic.

It's natural to want to impress the members of the admissions committee who will read your personal statement. The best way to do this is to lead your readers through a cohesive, informative, and descriptive essay.

If you feel you might be going astray, ensure each paragraph in your essay's body supports your introduction. Here are a few more strategies that can help keep you on track:

Know what you want to say and do research if needed. 

Create an outline listing the key points you want to share.

Read your outline aloud to confirm it makes logical sense before proceeding. 

Read your essay aloud while you're writing to confirm you're staying on topic.

Ask a trusted friend or family member to read your essay and make suggestions.

Be true to your own voice.

Because of the importance of your personal statement, you could be tempted to be very formal with structure and language. However, using a more relaxed tone is better than you would for a classroom writing assignment. 

Remember: admissions committees really want to hear from you . Writing in your own voice will help accomplish this. To ensure your tone isn't too relaxed, write your statement as if you were speaking to an older relative or trusted teacher. This way, you'll come across as respectful, confident, and honest.

Tips for drafting an effective personal statement.

Now that you've learned a little about personal statements and how to craft them, here are a few more tips you can follow to strengthen your essay:

1. Customize your statement.

You don't have to completely rewrite your personal statement every time you apply to a new college, but you want to make sure you tailor it as much as possible. For instance, if you talk about wanting to take a certain class or study a certain subject, make sure you adjust any specifics for each application.

2. Avoid cliches.

Admissions committees are ultimately looking for students who will fit the school, and who the school can help guide toward their larger goals. In that case, cliches can get in the way of a reviewer understanding what it is you want from a college education. Watch out for cliches like "making a difference," "broadening my horizons," or "the best thing that ever happened to me."

3. Stay focused.

Try to avoid getting off-track or including tangents in your personal statement. Stay focused by writing a first draft and then re-reading what you've written. Does every paragraph flow from one point to the next? Are the ideas you're presenting cohesive?

4. Stick to topics that aren't controversial.

It's best not to discuss political beliefs or inappropriate topics in your essay. These can be controversial; ideally, you want to share something goals- or values-driven with an admissions committee.

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Article sources

1. Common App. " 2022-2023 Common App Essay Prompts , https://www.commonapp.org/blog/2022-2023-common-app-essay-prompts." Accessed January 9, 2024.

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Business studies & management personal statement example.

From a very young age, I have been interested in the way businesses are run: how shops are laid out, how they sell themselves to the customer, asking myself why are video games so differently priced? My enthusiasm for Business Studies and Management grew from a visit in my youth to my father's newspaper office at Canary Wharf. I was intrigued by the amount of work and effort that was put into running a daily newspaper, wondering how it was possible to manage so many people and run a business that involved such careful delegation and use of time.

Studying Business Studies at A level strengthened these early interests. I am particularly interested in the human behaviour side of business, and have been keen to explore motivation What makes people tick? What drives them forward? The world in which we live is increasingly dominated by businesses, so what could be more captivating than studying the most powerful collections of people on the planet? These dynamic organisations not only reflect but create the values of contemporary societies, shaping our beliefs and lifestyle choices. Psychology at A level has taught me all about human interaction and how our minds work.

On a larger scale, Economics A level has shown me the structural role Economics plays in our lives. It explains how goods are priced, how markets ebb and flow, how the laws of demand and supply determine so much of what we do, and condition the environment around us. Economics also supplies knowledge of how business developments work and their impacts which are likely to succeed and those that will almost certainly fail. All three of these A levels have also made practical use of my mathematical skills gained at AS level and IGCSE, in which I achieved an A*.

My voluntary work experience at Google headquarters in London really reinforced my desire to study Business. It gave me a fascinating insight into how one of the most rapidly growing, successful global businesses operates. The highlight was organising a YouTube press meeting, and I gained valuable skills in communication and interaction with others in a working environment. I was particularly intrigued to know more about the connections between different teams. I am currently working at ******** department store in ******, as a "mobile" sales assistant, moving around the departments and getting a wide range of views on how the company gels together. Again, it is interesting being on the inside, seeing and hearing how the company behaves and thinks.

I am a competitive chess player. I see chess as an exercise of infinite possibilities for the mind; one which develops mental abilities used throughout life: concentration, thinking ahead, problem solving, strategic planning and creativity. I was primary school chess champion, going the whole season undefeated when I was 10 years old. More recently, I was competent enough to receive a school service tie for my skills and I regularly play in the 1st team.

Tennis is another major passion. I have played since I was six and play for my school and for my club. In tennis, mastery of the mind is the crucial factor to win; every time I play I encounter a wide range of psychological problems. I was the School Captain when I was 15 years old, reached the final of the ******** open tournament and also play for ******* Club's tennis academy. This improved my leadership abilities as I learnt how to organise the team, motivate players and improve spirit and team morale. These skills would be highly transferable to a business environment.

I am also a keen footballer, having played for various school teams at all ages, and was my school's social league top scorer last season with 21 goals in 12 games.

I am looking forward to continuing these past times alongside my degree, and think my natural business inquisition and drive for success, in any task I set myself, would make me ideally suited to studying Business or Management at university.

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• For Small Business

15 Powerful Personal Brand Statement Examples to Elevate Your Career in 2024

• May 13, 2024
• by steven-austin

In an increasingly digital world, your personal brand has never been more important. It‘s the first impression people have of you professionally – whether they discover you on LinkedIn, through a Google search, or on your personal website.

And that first impression can open doors or close them. According to CareerBuilder, 70% of employers use social media to screen candidates during the hiring process, and 43% use social media to check on current employees.

What‘s more, 85% of U.S. recruiters and HR professionals say that an employee‘s online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.

Bottom line? If you‘re not carefully crafting and curating how you show up online, you‘re putting your career at risk. In fact, 56% of employers won‘t even consider a candidate without an online presence.

But a compelling personal brand doesn‘t just insulate you from negative judgments. When done well, it can be an incredible asset – one that lands you that dream job, attracts high-caliber clients, or positions you for that next promotion.

Case in point: 57% of the U.S population now have a LinkedIn profile. Why? Because professionals and entrepreneurs alike know that a strong online presence can translate into major offline opportunities.

At the core of your personal brand is your brand statement – a crisp, compelling declaration of who you are, what you do, and why it matters. It‘s the throughline that ties all the pieces of your online presence together.

So what makes a personal brand statement stand out and stick in people‘s minds? The best ones do a few key things:

They express your unique value proposition. What special sauce do you bring to the table? What are the specific skills, experiences, or perspectives that set you apart?

They‘re authentic to who you are. If your brand statement feels generic or forced, people will see right through it. But when it captures your genuine personality and voice, it resonates.

They speak directly to your target audience. Who are you trying to appeal to and engage with your personal brand? Keeping that audience in mind will help you strike the right tone and highlight the right things.

They‘re memorable and specific. Broad, overused terms like "strategic thinker" or "experienced leader" won‘t make you stand out. But concrete, vivid language will lodge your brand in people‘s minds.

To help inspire you as you craft or refine your own brand statement, we‘ve rounded up 15 powerful examples from a variety of different fields and roles.

1. "Deconstructing complex topics to drive meaningful dialogue." – Nia Hope, Podcast Host

2. "i empower women in stem to communicate with confidence." – dr. andrea hernandez, speech coach, 3. "helping purpose-driven organizations scale their impact sustainably." – jonah malin, nonprofit consultant, 4. "i bring data to life to drive smarter decisions." – tanya sharma, data visualization specialist, 5. "building products that make people‘s lives easier." – lena tran, product manager, 6. "exploring the human side of tech." – simone bresi-ando, tech ethicist & founder, 7. "i help underrepresented entrepreneurs access funding and mentorship." – marcus johnson, startup advisor, 8. "crafting immersive digital experiences that push creative boundaries." – amaya henry, vr designer, 9. "helping families feel at home in a new city." – julia moran, relocation specialist, 10. "i turn complex legal concepts into plain english." – leah nichols, legal content writer, 11. "empowering retirees to fearlessly enjoy their next chapter." – sam diallo, retirement coach, 12. "capturing the heart and soul behind every brand." – diego chacon, brand photographer, 13. "i help the helpers avoid burnout." – hannah nguyen, therapist for nonprofit leaders, 14. "empowering young people to become global citizens." – kaila caldwell, education abroad advisor, 15. "helping biotech startups bring their innovations to market." – asha gupta, biotech business strategist.

Let‘s dive deeper into a few of these to unpack why they work so well:

Nia Hope‘s brand statement packs a punch by juxtaposing two concepts: deconstructing the complex and driving meaningful dialogue. It shows that she‘s not afraid to tackle thorny, nuanced topics but does so in service of a greater goal: sparking thoughtful conversations. You immediately get a sense of her communication style and the impact she aims to have.

Dr. Andrea Hernandez‘s statement works because of its specificity. Rather than saying she helps "people" with public speaking, she zeros in on a particular audience – women in STEM fields. This kind of niche specificity is powerful. It shows that she deeply understands the unique challenges and strengths of this group and can speak directly to their needs.

Jonah Malin‘s brand statement also features a tightly defined audience – purpose-driven organizations. The words "scale" and "sustainably" give us a picture of the kinds of outcomes he helps create. He‘s not just helping nonprofits grow but helping them do so in a way that‘s manageable and enduring over time. That‘s the kind of specialized insight his clients are looking for.

A few things to note across all these examples:

They‘re concise. You can read any of these statements in a matter of seconds, but they still convey a lot about who each person is and what they bring to the table.

They use fresh, vivid language. You‘ll notice very little jargon or filler words. Every word is carefully chosen for maximum impact and memorability.

They center on outcomes and audience. These statements focus not just on what the person does but on why it matters and who it helps. That outward focus is key.

So how can you craft a similarly powerful brand statement for yourself? Here‘s a simple framework to get you started:

For example: I use [skills in data analysis] to help [Fortune 500 companies] [uncover cost-saving opportunities and increase efficiency] .

Of course, this is just a starting point. Keep massaging the language until it feels authentic to you. Say it out loud. Get feedback from people who know you well. Word-smith until you land on a statement that makes you feel proud and energized.

And remember, your personal brand statement isn‘t meant to be static. As you gain new skills and experiences, don‘t be afraid to evolve your messaging over time. The goal is for your brand to be an accurate and compelling reflection of where you are now and where you‘re headed.

But this is just the first step. To truly harness the power of personal branding, you need to weave that brand statement through all your touchpoints and interactions.

That means integrating it into your:

• Social media profiles and posts
• Personal website or online portfolio
• Professional bio for conference programs, publications, etc.
• Elevator pitch for networking events
• Thought leadership content like blog posts or videos

Consider these eye-popping statistics: Influencer campaigns can generate up to 11x higher ROI than traditional advertising. Why? Because when you express a strong point of view and build a loyal following around your ideas, you become incredibly valuable to employers and clients.

So don‘t just define your brand – put it out into the world consistently and strategically. That‘s how you‘ll unlock the full power of personal branding.

Now, you might be thinking: How can I possibly stand out in such a noisy digital landscape? It‘s true – cutting through the clutter online is harder than ever. But that‘s precisely why an authentic, memorable personal brand is so vital.

When you lead with genuine substance, when you have the courage to share your unique perspective and voice, you‘ll naturally attract the right people and opportunities. No gimmicks or stunts needed – just the real you.

So take the time to reflect on your unique strengths and body of work. Distill the essence of what makes you YOU into a clear, cohesive brand statement. And then go forth and share that brand boldly and consistently, both online and off.

With a powerful personal brand as your calling card, there‘s no telling what doors will open for you in the months and years to come. You‘ve got this!

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PERSONAL STATEMENT EXAMPLE Economics/Business Economics Personal Statement

Submitted by Nola

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Economics/Business Economics Personal Statement

I've always loved figuring out how things tick or why people reason the way they do. Whether this be questioning the actions of Duke Vincentio in Shakespeare's play, Measure For Measure for a mock trial or reasoning with the cynical nature of business culture in society. I enjoy studying the different aspects and manipulations that lead to the reasons behind people's choices and actions. It's possibly the reason why I love Business Studies and Economics so much being that they are so complex and intriguing in nature as subjects. I especially appreciate the way Business Studies so fittingly integrates with everyday issues like trying to find the best way to motivate a sibling or using marginal utility theory when buying goods. It's because of this preference that I can't view myself enjoying the study of any course other than Business Economics.

My past work experiences have all been quite finance based. I had spent a month in an investment bank in Nigeria known as Kedari Capital observing the activities of each department and then spent the next summer working in the Nigerian tax consulting firm, Saffron Professional Services. Here I helped in the overseeing of corporate training sessions and the planning of numerous, simultaneous international training seminars across Africa. Both had given me a broader view and greater understanding of the needs of a corporate organisation and the chance to develop key skills and traits such as time management, problem solving and responsibility. Most of all it has helped me to properly apply the theory I've learnt in my subjects and fully understand the links between all their different aspects. In this sense, I would say I learnt the most from my placement in Kedari Capital as it was the most influential on my education as my first real introduction to the Stock Market Industry and I was able to witness how each department had to budget, manage their resources and generate income as each was run more or less as a stand-alone business. The Investment industry helped me to apply and associate Business and Economics theories in real life. It showed me that despite being very broad, the underlying principles of these subjects are quite simplistic and can be seen in a thousand different everyday situations.

I am also a very ambitious person who loves the thrill of going head to head with those of equal measure or higher in challenging situations and prefer to take every 'failure' as a challenge to do better. I feel life is too short to play it safe and hide away, which is why I love trying new and exciting things no matter how formidable they might be. This drive is what made me participate in my school's production of "Cabaret" by Joe Masteroff and the Duke of Edinburgh's Award. This programme is aimed at the youth pushing past personal boundaries, gaining new skills, meeting new people and generally living life to the fullest. Under this programme, I have taken up Rock Climbing and Sailing knowing that I wouldn't be satisfied continuing with activities that I have been involved in for quite a while such as basketball. During my first year in England, I knew taking part in such a rigorous programme would be a lot to handle, but I felt it was time for me to broaden my horizons. And what greater opportunity is there than coming to school abroad and taking part in activities such as this.

I'm also a member of my school's Economics Society where we discuss current affairs and have presentations by students based on the economy as well as being a founding member of our Business Studies Society. I believe that during my sixth form studies I have grown in maturity and confidence and this has effectively prepared me for the next level of my education, which along with my personal and academic accomplishments have helped to build my desire to study Business and Economics at a degree level. I truly believe this would be the first step towards success in my future career.

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