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Cultural Heritage MA by Research/ PhD (On-Campus or by Distance Learning)

Annual tuition fee 2024 entry: UK: £4,778 full-time, £2,389 part-time International: £21,840 full-time; £10,920 part-time (distance learning only) More detail .

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Carry out postgraduate research in Cultural Heritage at the International Centre for Heritage (ICH) at the University of Birmingham. 

You will benefit from the ICH’s interdisciplinary approach, with the opportunity to carry out research in all aspects of cultural heritage, heritage management and related areas.

Funding available for 2021 entry

The John Pagett Scholarship offers £4,000 to fund historical, archaeological or natural history postgraduate research focusing Shropshire or the immediate region. Deadline 30 June 2021.

Find out more and apply now

AHRC funding for PhD students

The University of Birmingham is part of the Midlands4Cities Doctoral Training Partnership (M4C), offering Arts and Humanities Research Council PhD studentships for campus-based programmes. These include a number of Collaborative Doctoral Award opportunities. Each studentship includes research fees, a substantial maintenance grant and additional research training support. Applications are open until 12:00 (noon), 13 January 2021.

Find out more

Scholarships for 2024 entry

The University of Birmingham is proud to offer a range of scholarships for our postgraduate programmes. With a scholarship pot worth over £2 million, we are committed to alleviating financial barriers to support you in taking your next steps.

Each scholarship has its own specific deadlines and eligibility criteria. Please familiarise yourself with the information on individual scholarship webpages prior to submitting an application.

Explore our scholarships

Free Webinar - Masters programmes in History and Cultures - 7 December 2023, 12pm-1pm (GMT)

We are hosting an online webinar specifically for prospective students interested in our Masters programmes in the School of History and Cultures. The event will be taking place via Zoom on Thursday 7 December, from 12pm – 1pm (GMT). It will cover our Masters programmes in African Studies and Anthropology; Classics, Ancient History and Archaeology; Heritage Studies; and History.

Book your place

We offer two postgraduate research-only programmes, whether you are looking to complete your academic studies with a PhD or pursue your research at Masters level. Find out more about what to expect from a PhD and MA by Research .

PhD Study as a Visiting Scholar - Researchers undertaking PhDs from universities elsewhere in the world are able to spend short periods of time at the ICH through our Visiting Scholar’s Programme.

As a part time student I’ve really valued the flexibility of long library opening hours, the research room in the library and flexibility from my supervisor with regards to meetings and submissions. I’ve had a lot of encouragement to be brave, explore my ideas and develop my own concepts. Hannah

Why study this course?

• Developing discipline : The field of cultural heritage is an important and growing field of interest. It is multi-disciplinary in its approach, global in scope and covers a diverse range of issues. As an active member of the International Centre for Heritage , your research will be at the cutting edge of this developing discipline.
• Excellent facilities : You will have access to collections, archives and exhibitions of national and international significance. For example, the University’s Special Collections and Archives, which consist of approximately 120,000 pre-1850 books dating from 1471 and some 3 million manuscripts.
• Global networks : As researchers of the ICH you are encouraged to get involved in the organisation of research related events and to benefit from our global networks of academics, policy makers and practitioners. 

The postgraduate experience

The College of Arts and Law offers excellent support to its postgraduates, from libraries and research spaces, to careers support and funding opportunities. Learn more about your postgraduate experience .

We charge an annual tuition fee. Fees for 2024 entry are as follows:

• UK: £4,778 full-time; £2,389 part-time *
• International: £21,840 full-time; £10,920 part-time (distance learning only)

The same fees apply to both campus-based and distance learning study. The distance learning programme also includes one fully-funded visit to campus in the first year of study.

The above fees quoted are for one year only; for those studying over two or more years, tuition fees will also be payable in subsequent years of your programme.

* For UK postgraduate research students the University fee level is set at Research Council rates and as such is subject to change. The final fee will be announced by Research Councils UK in spring 2024.

Eligibility for UK or international fees can be verified with Admissions. Learn more about fees for international students .

Paying your fees

Tuition fees can either be paid in full or by instalments. Learn more about postgraduate tuition fees and funding .

How To Apply

Application deadlines.

Postgraduate research can start at any time during the year, but it is important to allow time for us to review your application and communicate a decision. If you wish to start in September 2024, we would recommend that you aim to submit your application and supporting documents by 1 June 2024.

If the programme has a Distance learning option then students will usually attend a residential visit in September or January, and those students wishing to attend the September residential are also encouraged to apply by 1 June 2024. The visit will take place at the end of September/beginning of October and you will receive further details once you have accepted your offer.

Six easy steps to apply for a postgraduate research course in the College of Arts and Law

Six steps to apply for our Postgraduate Research courses

Do you have an idea for an interesting research project? You can follow our six easy steps to apply to study for our postgraduate research courses . These include guidance on identifying funding opportunities and writing your research proposal .

Please also see our additional guidance for  applicants to the PhD Distance Learning study mode .

Please note: While our PhD programmes are normally studied in three years full-time or six years part-time, and Masters-level research programmes one year full-time or two years part-time, many programmes have a longer length listed in course or funding applications. This is because the course length is defined as the maximum period of registration, which includes a period of supervised study plus a thesis awaited period. The maximum period of registration for a full-time PhD is four years (three years supervision plus one year thesis awaited). For a full-time Masters-level research programme, it is two years (one year supervision plus one year thesis awaited). For part-time programmes, the periods are double the full-time equivalent.

Making your application

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

Our requirements for postgraduate research are dependent on the type of programme you are applying for:

• For MRes and MA by Research programmes, entry to our programmes usually requires a good (normally a 2:1 or above) Honours degree, or an equivalent qualification if you were educated outside the UK, usually in a relevant area.
• Applicants for a PhD will also need to hold a Masters qualification at Merit level or above (or its international equivalent), usually in a relevant area.

Any academic and professional qualifications or relevant professional experience you may have are normally taken into account, and in some cases, form an integral part of the entrance requirements.

If you are applying for distance learning research programmes, you will also be required to demonstrate that you have the time, commitment, facilities and experience to study by distance learning.

If your qualifications are non-standard or different from the entry requirements stated here, please contact the admissions tutor.

International students

IELTS 6.5 with no less than 6.0 in any band is equivalent to:

• TOEFL: 88 overall with no less than 21 in Reading, 21 Listening, 22 Speaking and 21 in Writing
• Pearson Test of English (PTE): Academic 59 in all four skills
• Cambridge English (exams taken from 2015): Advanced - minimum overall score of 176, with no less than 169 in any component

Learn more about international entry requirements

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Licenciado, with at least 13/20 may be considered as UK 2.1 equivalent. The Grado de Bachiller is equivalent to an ordinary degree, so grades of 15+/20 are required.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

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Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

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Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

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1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

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Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

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Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

We welcome ideas for research that are innovative, challenging and which push at the boundaries of the many dimensions of cultural heritage. We will work with you to ensure that your research topic is ‘do-able’ and will provide maximum interest and impact for you, in line with your future career aspirations. 

For details of potential supervisors, please browse the profiles of our academic staff .

Our research themes are broad in scope and allow for your interests to be developed, as we recognise the wide spectrum of interpretations of cultural heritage, its cross-disciplinary nature and its international relevance.

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Graduates from the International Heritage Management programme can boast a wide combination of skills that can be applied to a number of careers, including museums work, conservation and regeneration, the management of historic buildings and landscapes, and cultural tourism.

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From Cultural Heritage to Cultural Tourism: A Historical-Conceptual Approach

• First Online: 05 October 2023

Cite this chapter

• Pedro Vaz Serra   ORCID: orcid.org/0000-0001-9625-3827 7 , 8 ,
• Cláudia Seabra   ORCID: orcid.org/0000-0002-8496-0986 7 , 8 &
• Ana Caldeira   ORCID: orcid.org/0000-0002-5712-0324 7 , 8  

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 345))

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Cultural heritage, with its uses and meanings, derives from the dynamics of society, the time, and circumstances in which it is inserted and involved, how and where it is interpreted. Over the last few decades, important documents have been published in favor of the preservation of cultural heritage, calling for its regulation and sustainability, as well as alluding to the interrelationship between tourism and heritage, namely to historical assets requalified for tourist purposes. The link between culture and tourism, founding cultural tourism, enhances the cultural content of the space, the tourist experience, and identity differentiation, in an increasingly fragmented and competitive environment. A historical-conceptual approach identified with the dynamics of cultural heritage and cultural tourism is proposed, highlighting their mutual dependence as a resource and a product. Our objective, through a literature review, is to contribute to the definition of the timeline associated with these important concepts, structural for tourism, as a system.

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Acknowledgements

This research received support from the Centre of Studies in Geography and Spatial Planning (CEGOT), funded by national funds through the Foundation for Science and Technology (FCT) under the reference UIDB/04084/2020 and, also by FCT, financed by Portuguese and European funds, under the reference UI/BD/154288/2022.

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Vaz Serra, P., Seabra, C., Caldeira, A. (2023). From Cultural Heritage to Cultural Tourism: A Historical-Conceptual Approach. In: Carvalho, J.V., Abreu, A., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 345. Springer, Singapore. https://doi.org/10.1007/978-981-99-0337-5_8

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Dr Adams supervises PhD students addressing a range of topics including mental health and distress, social and cultural identity, critical psychologies of climate change, climate activism, nature-connection, Anthropocene studies, nature-based interventions, human-animal relations and posthumanities. He is especially interested in supervising students adopting qualitative methodological and critical theoretical approaches. Interdisciplinary projects are especially welcome. 

Dr Mandy Curtis

I am interested in supervising Post Graduate Researchers in events, public space, and identities. I am also keen to support students researching diversity in all its forms, as well as those looking at accessible and sustainable events.

The doctoral project I am currently supervising is examining the value of social entrepreneurship and volunteer support within community sports events.  

Dr Barbara Grabher

I am interested in supervising doctoral students in their research projects linking to the field of Critical Event Studies, urban/ regional regeneration, gender/equality/diversity, ecological sustainability as well as community and identity creation. Due to my thorough education and extensive experience of ethnographic fieldwork in event settings, my supervisory interest strongly grounds in this methodological approach. If you're interested in undertaking research that examines the above mentioned themes, please feel free to contact me. 

Dr Nigel Jarvis

I have successfully supervised a number of PhDs to completion, with candidates getting academic publications as part of their journey even before they defend their thesis.  I am interested in supervising research projects on gender and sexuality, the cruise sector, sport tourism, sport and event sponsorship, sport event legacies, the socio-cultural impacts of tourism and events, and leisure management.

Dr Adam Jones

I am interested in supervising PhD students interested in sustainability related to tourism, marketing, and corporate social responsibility. I am also interested in those wanting to research behaviour change, especially related to the environmental crisis. Recently completed research and publications include those concerning behaviour change and travel demand management, destination planning and management and information overload on the internet. I specifically welcome projects that adopt innovative qualitative methodological approaches to creating new knowledge.

Dr Catherine Kelly

I welcome the opportunity to supervise PhD students with an interest in the areas of tourism and wellbeing, place and wellbeing, sustainability, nature-based tourism, coastal tourism, blue spaces, water and wellbeing, rural tourism, cultural/heritage tourism, national parks and biospheres.

Dr Rodrigo Lucena De Mello

I welcome students' research projects in the following areas: Consumer psychology and behaviour; Customer relationship marketing; Marketing for families; Gender and sexuality in marketing

For further supervisory staff including cross-disciplinary options, please visit research staff on our research website.

Making an application

You will apply to the University of Brighton through our online application portal. When you do, you will require a research proposal, references, a personal statement and a record of your education.

You will be asked whether you have discussed your research proposal and your suitability for doctoral study with a member of the University of Brighton staff. We recommend that all applications are made with the collaboration of at least one potential supervisor. Approaches to potential supervisors can be made directly through the details available online. If you are unsure, please do contact the Doctoral College for advice.

Please visit our How to apply for a PhD page for detailed information.

Sign in to our online application portal to begin.

Fees and funding

 Funding

Undertaking research study will require university fees as well as support for your research activities and plans for subsistence during full or part-time study.

Funding sources include self-funding, funding by an employer or industrial partners; there are competitive funding opportunities available in most disciplines through, for example, our own university studentships or national (UK) research councils. International students may have options from either their home-based research funding organisations or may be eligible for some UK funds.

Learn more about the funding opportunities available to you.

Tuition fees academic year 2023–24

Standard fees are listed below, but may vary depending on subject area. Some subject areas may charge bench fees/consumables; this will be decided as part of any offer made. Fees for UK and international/EU students on full-time and part-time courses are likely to incur a small inflation rise each year of a research programme.

Contact Brighton Doctoral College

To contact the Doctoral College at the University of Brighton we request an email in the first instance. Please visit our contact the Brighton Doctoral College page .

For supervisory contact, please see individual profile pages.

• PhD in Tourism and Heritage Management

PHD Program

PhD Program in Tourism and Heritage Management

PhD in Tourism and Heritage Management admission criteria

The following applicants may apply for admission to the Ph.D. in Tourism and Heritage Management Program:

• Any well qualified person with a master’s degree in tourism management, tourism and heritage management, tourism and development, tourism development and management, tourism and hospitality management, history and heritage management, ecotourism and biodiversity management, wildlife management, hospitality management, economics, business management, heritage management, history, geography, forestry, environmental studies, sociology, archeology, anthropology, museum studies, language.
• Academic achievement CGPA, UG (i.e. male – CGPA 2.75 and   female - CGPA 2.5); PG (i.e., Male – CGPA 3.20, and female- CGPA 3.00).
• Publication based on MoSHE Journal reputability criteria, i.e., two and above article in indexed & peer reviewed journal publication (10); one article in indexed & peer reviewed journal publication (5), one paper in a proceeding (2.5), and two and more paper in proceedings (5)
• The student shall submit and present 3-5 pages of synopsis (concept paper) that show his/her research interest area. The content/structure of the concept note shall include background, research hypotheses/objectives and brief methodology,
• Affirmative action to support female and people with disabilities applicants (5)
• The PhD candidate must submit at least one recommendation letter from home institution and two from previous instructors (supervisors).
• As the medium of instruction is English, applicants whose medium of instruction at secondary and/or higher education was not English would be required to produce a certificate of proficiency in English language.
• Candidates who pass the preliminary screening can be invited for an entrance examination, based on MoSHE Selection Criteria (50%).
• Applicants who scored higher aggregate marks in entrance exam will be enrolled in the case of limited seats.
• College certificates: MSc/MA, official transcript of academic records and others.
• Admission, usually, conducts in February and/or September with the minimum number of candidates (based on availability of resources and university legislation) enrolled.
• Personal statement (personal motivation for joining to University of Gondar and enrolling in its PhD by research program and career plans after completing the PhD program).
• Must have funding (or promissory letter for funding).
• Shall identify a qualified primary advisor (PhD holder with associate professor and above) before admission.

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Tourism, Cultural Heritage, Sustainability

Class: LM-49 - Tourism development and management

Next Calls for applications (international students) - A.Y. 2024/25:

• 1st Call: 2 November 2023 - 2 February 2024
• 2nd Call: 2 March - 2 May 2024
• 3rd Call ( ONLY   EU and equated students ): 2 June - 2 August 2024

This master's degree course provides solid theoretical-cultural and practical skills to design and implement tourism offers and proposals that enhance the cultural and environmental resources of a territory in compliance with the principles of sustainable and durable tourism. The Course trains operators capable of coordinating several territoritorial entities, and they will be able to read their potential of tourist attraction while respecting their different identities. Graduates will become experts in the field of communication and promotion of tourist destinations and products, and interact with local entities and creative companies to design new forms of narration of the territory, also through the use of smart technologies and new media.

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Characteristics and objectives The course Tourism, Cultural Heritage, Sustainability aims at training professionals with a solid background on material, immaterial and landscape heritage, with the competences to analyse their potentialities and to contextualise them in historical and territorial terms and thus to design and develop a quality tourism offer. Additionally, learning outcomes include a deep knowledge on economic, geographic and social sciences in order to promote a sustainable tourism. A third teaching area include technical and technological disciplines, applied to data analysis and new media to forecast trends in tourism and the economical sustainability of the offers in the medium and long term. Students with a bachelor's degree in Tourism science can access directly to the course, while other students should have a minimum number of credits in the areas that are distinctive of the course. For admission there is no threshold on the mark of the bachelor's degree. The course promotes international exchange initiatives, both within Erasmus+ program and within specific actions to be carried out during stages and research collaborations. Occupational opportunities The target job position is a professional expert in the study and design of a tourism offer, with a focus on valorisation of cultural and environmental resources of a region in full respect of the principles for a sustainable and durable tourism, as expressed by the national and regional guidelines of the strategic plans for tourism. A graduate student shall hold communication and promotion competences and shall be able to cooperate and coordinate the different local realities of a destination, by organising promotion campaigns, by mining and understanding tourism data and by exploiting new technologies. A graduate in Tourism, Cultural Heritage, Sustainability can finalise his academic training attending the PhD course in History, Criticism and Conservation of Cultural Heritage.

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Brief overview of the course, useful links, university of padua.

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The Fantasy of Heritage Tourism

The first generation of immigrants wants to survive, the second wants to assimilate, and the third wants to remember, the sociologist Marcus Lee Hansen wrote in 1938. The fourth, fifth, and sixth? Apparently they now want to go on a luxury vacation to visit the Welsh coal mines their ancestors crossed an ocean to escape.

So-called heritage tourism has grown into its own travel category, like skiing and whale watching. In 2019, an Airbnb survey found that the share of people traveling to “trace their roots” worldwide had increased by 500 percent since 2014; the company announced that it was teaming up with 23andMe, the DNA-testing service, to meet this demand, offering trips to clients’ ancestral homelands. Ancestry, the company behind the family-search website, has partnered with a travel agency. The governments of Germany and Scotland have websites devoted to heritage tourism. Conde Nast Traveller is all over this trend . In Dublin, the Shelbourne Hotel’s “genealogy butler” can research your Irish side, if you so please. The Conte Club, a boutique travel service known for its focus on privacy and members-only jet rentals, will take you and your partner on a week-long “ DNA-mapped journey ” starting at $35,000 (flights not included). Should you wish to go very far back in time, the agency can make that happen. Rebecca Fielding, the CEO, told me about one client who was obsessed with the idea that he had descended from Genghis Khan. DNA tests can’t possibly prove a connection that old, Fielding said, but the Conte Club was happy to arrange his trip to Mongolia.

Kyle Betit, the genealogist who runs Ancestry’s travel business, told me that his clients experience something much more “personal” and “deep” than what’s available to “the typical tourist.” Ancestry genealogists can create bespoke itineraries tailored to a family’s history, down to the villages or even the streets where they once lived. The company’s most popular destinations were Italy and Ireland. In 2023, it took 44 individual clients or groups on such voyages. This year, it’s offering two genealogy cruises .

[ Read: What can you do with the world’s largest family tree? ]

Who takes such a trip? According to the Airbnb survey, Americans top the list, followed by Canadians and Australians. Those most likely to go are between the ages of 60 and 90—mainly retirees with cash to spare. Dave Richard Meyrick, whom Ancestry put me in touch with, is a representative example.

Meyrick is 73 and lives in Las Vegas, where he worked at the MGM Grand hotel and casino until his retirement. He recently came into a small fortune—not at the poker table, but after winning a lawsuit against the U.S. military. The Agent Orange that the Army sprayed over Vietnam when he was fighting there caused Meyrick to lose most of his eyesight years after he returned. The newly enriched man has no wife and no kids—“that I know of,” he told me, with a chuckle—so indulging in a decadent vacation was the logical course of action. The question was where to go.

He had recently been on an unremarkable cruise through the Gulf of Mexico when a free trial for Ancestry.com appeared on his screen in spring 2020. He learned that he was ninth in a line of Richard Meyricks. He found his paternal grandfather—who was born in Wales and fought for Canada in World War I—in mustard-gas records that might explain his grandpa’s weird cough. Meyrick had always assumed that his paternal grandmother’s ancestors were also from Wales; actually, they were German, from the medieval city of Heidelberg and the Alpine region of Bavaria.

Soon he got a promotional email from Ancestry: If he wanted to see where his father’s parents came from, the company was there to help. He replied, intrigued. Betit scheduled a video call. The team helped him book a trip to Germany, where his father’s ancestors were innkeepers on the grounds of a princely castle. The inn has been renovated, and is now the chic office of a finance firm. During a stop in Munich, Meyrick drank beer at Oktoberfest. He then went to Wales, where another branch of his father’s ancestors worked the mines and steel mills in a village that dates back to the 1600s.

He told me that the deterioration of his eyesight had changed his perception of traveling. He couldn’t see the sites or landscapes very well, but his genealogy helped him feel connected to the places he visited. At the Welsh church where his ancestors had been baptized, married, and buried, Meyrick met a local history buff, who told him a story. In the early 1700s, a villager with a habit of hiding behind stagecoaches to rob the wealthy messed with the wrong rich man, a big landowner, and was hanged. The historian was convinced that the unfortunate thief was among Meyrick’s ancestors. Could this fabulous connection be true? Ancestry’s genealogists weren’t able to confirm it, and Meyrick said that his source had seemed a little senile. Still, he assured me, the $50,000 trip was “money well spent.”

This year, he plans to do his mother’s side.

Heritage tourism may only be catching on among Americans now, but governments have been pushing it for decades.

After World War II, tourism was considered a major component of diplomacy. Marshall Plan funds were earmarked to build not just roads and city centers but also ski slopes and airports. The Eisenhower administration created the People-to-People Program, promoting international pen-pal networks and sporting events in hopes of uniting countries against the Soviet Union.

Europe welcomed America’s tourists, and tried to encourage more to come. Some hosted “homecomings”—festivals meant to lure the children and grandchildren of emigrants back to visit. Greece held one in 1951; Lebanon, in 1955; Sweden, in 1965–66. Ireland hosted annual homecomings starting in 1953. These campaigns were, in the words of the Swedish historian Adam Hjorthén, “the earliest coordinated attempts at adopting ancestry in the promotion of mass tourism.”

They were also a failure, as people didn’t go. The Irish homecoming— called An Tóstal , or “a gathering,” and sponsored by the founder of Pan Am Airways—went on for six years before a tourist-board report admitted that the word fiasco didn’t sufficiently convey how badly the effort had flopped.   

For heritage tourism to take off, a few changes had to occur. First, plane tickets needed to get a lot cheaper. As the Pan Am founder, of all people, should have known, transatlantic flights then cost a lot of money—airfare from New York to London in 1950 was about $8,700 in today’s dollars . That year, only about one in 250 Americans went overseas at all. In 2019, at the pre-pandemic peak of traveling, this number was one in three .   

Even if they had the money, travelers might not have chosen to spend it on connecting with their homelands. For a long time, genealogy struck many people in the United States as elitist. Most European settlers, the historian Russell Bidlack wrote , “had escaped from a society where the traditions of inheritance and caste had denied them opportunity for a better life.” Genealogy was for people obsessed with nobility, or for WASPs living off borrowed glory.  

This began to change in the 1970s and ’80s, when genealogy became cool. The publication of Roots , Alex Haley’s 1976 novel about a seven-generation lineage, starting with a man sold into slavery in Gambia and ending with an American descendant not unlike the author, was a turning point. The book topped the New York Times best-seller list for more than five months and inspired two TV adaptations and eventually a whole genre of trace-your-ancestry reality shows. Genealogy was no longer just a hobby for pedigree-loving Europeans but became a tool for everyone, including marginalized groups, to understand their past.

Still, genealogy was hard work, at least until the advent of the internet in the 1990s made public records accessible and searchable. Infobases, a seller of floppy disks with genealogy databases catering to Mormons, who have a particular interest in the subject for theological reasons, purchased Ancestry, then a local publisher and magazine specializing in genealogy. Ancestry.com went online in 1996. By the mid-2010s, DNA testing was mainstream—packaged, commoditized. The tests convinced people that the connection they felt to the place of their ancestors was “really real,” as Naomi Leite, an anthropologist at SOAS University of London, put it to me. An American could now possess hard evidence that he was 12.5 percent Greek.

But when that American goes on a vacation to Santorini, what exactly is he hoping to find?

[ From the June 2016 issue: The false promise of DNA testing ]

Heritage is the name Americans give to the past when they realize they’ve already lost it. They want to claim it back. And when they finally go to these places where they had never been, travelers say they are “returning.”

This mode of traveling across space and time is ultimately a journey into the self—the reconstruction of a grand story that started long ago and ends with you. It provides order and meaning to travel that might otherwise seem arbitrary, while still providing plenty of choices: After all, the further you go into your family tree, the more branches you may have to pick from. Solène Prince, who studies heritage travel in Sweden, told me that people tend to focus on the lineage that they view as most “socially desirable”: “Americans and Canadians like to be Swedish,” she said. “It’s progressive.”

A segment of this industry targets Black Americans. Ghana, from which many enslaved Africans were sent to the New World, had its own homecoming— a “Year of Return”— for Africans in the diaspora in 2019. One and a half million people visited the continent that year, Ghana’s tourism department reported. But most heritage tourism tacitly serves white Americans. (Ancestry mentions Ghana in a list of possible Personal Heritage Journeys, but when I asked if anyone had taken advantage of that trip, a company spokesperson said not yet.)

Genealogy may be the product of painstaking research, but it’s also a fantasy, about who we are and who we’d like to be. Many Americans want to be something else: “Time and again, I have heard genealogists be very disappointed to learn that, in fact, they’re all white,” Jackie Hogan, the author of Roots Quest: Inside America’s Genealogy Boom , noted once in an interview . “If America is a melting pot, this is people wanting to unmelt it and find what makes them special,” Leite, the anthropologist, told me.

[ From the July/August 2018 issue: The weird, ever-evolving story of DNA ]

But even if white Americans think they want to be something other than white, when it comes time to travel, they mostly want to go to Europe. Fielding, of the Conte Club, told me that the top destinations for its DNA trips were all in Europe. Even when a DNA test uncovers ancestry outside this part of the world, clients tend to ignore it and “put their money where their comfort zone is”—meaning travel to the places they might have gone to anyway.

Reading testimonials from Ancestry travelers online, I got the impression that a big appeal of a heritage trip is marveling at how bad struggles were in remote places compared with the safety and comfort of present-day America. “I am grateful for them leaving and everything they went through, so we could have the life we have,” one traveler said after visiting the Italian sulfur mines where their grandparents once worked. “I think it made me appreciate not only them, but the sacrifices they had to go through so I could live comfortably here in the United States,” said another one who went to Ireland. There’s a hint of smug pride behind this gratitude exercise.

But at least one traveler came away with a more disquieting narrative, according to Joe Buggy, one of Ancestry’s genealogists. He had an American client who learned, while visiting his ancestors’ quaint little village, that everyone in town believed his grandfather had committed a murder there. They all thought he’d fled to Australia. Maybe that’s why Grandpa never talked about Ireland.

It was once a center of Islamic learning. Now Mali's historic city of Djenné mourns lack of visitors

Mali’s historic city of Djenné was once a center of Islamic learning, known for its sprawling mud-brick mosque that has been on the UNESCO World Heritage in Danger list since 2016

DJENNE, Mali — Kola Bah used to earn a living as a tour guide in Mali’s historic city of Djenné, once a center of Islamic learning known for the sprawling mud-brick mosque that has been on the UNESCO World Heritage in Danger list since 2016.

The Grand Mosque of Djenné — the world’s largest mud-brick building — used to draw tens of thousands of tourists to central Mali every year. Now it’s threatened by conflict between jihadi rebels , government forces and other groups.

Bah says his income was enough to support his family, which now numbers nine children, and to pay for a small herd of cattle. But these days, few visitors come to the city, and he has been largely out of work. When he needs cash, he sells some of his cattle.

Speaking to The Associated Press outside his home in Djenné’s old town, Bah said locals believed the crisis would come to an end eventually, and that business would pick up as before.

“But the more time passed, the more this dream proved illusory,” he said. “Things are really difficult now.”

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Djenné is one of the oldest towns in sub-Saharan Africa and served as a market center and an important link in the trans-Saharan gold trade. Almost 2,000 of its traditional houses still survive in the old town.

The Grand Mosque, built in 1907 on the site of an older mosque dating back to the 13th century, is re-plastered every year by local residents in a ritual that brings together the entire city. The towering, earth-colored structure requires a new layer of mud before the rainy season starts, or it would fall into disrepair.

Women are responsible for carrying water from the nearby river to mix with clay and rice hulls to make the mud used to plaster the mosque. Adding the new layer of mud is a job reserved for men. The joyful ritual is a source of pride for a city that has fallen on hard times, uniting people of all ages.

Bamouyi Trao Traoré, one of Djenné’s lead masons, says they work as a team from the very start. This year’s replastering took place earlier this month.

“Each one of us goes to a certain spot to supervise,” he said. “This is how we do it until the whole thing is done. We organize ourselves, we supervise the younger ones.”

Mali’s conflict erupted following a coup in 2012 that created a power vacuum, allowing jihadi groups to seize control of key northern cities. A French-led military operation pushed them out of the urban centers the following year, but the success was short-lived.

The jihadis regrouped and launched relentless attacks on the Malian military, as well as the United Nations, French and regional forces in the country. The militants proclaimed allegiance to al-Qaida and the Islamic State group .

Sidi Keita, the director of Mali’s national tourism agency in the capital of Bamako, says the drop in tourism was sharp following the violence.

“It was really a popular destination,” he said, describing tens of thousands of visitors a year and adding that today, tourists are “virtually absent from Mali.”.

Despite being one of Africa’s top gold producers, Mali ranks among the least developed nations in the world, with almost half of its 22 million people living below the national poverty line. With the tourism industry all but gone, there are ever fewer means for Malians to make a living.

Anger and frustration over what many Malians call “the crisis” is rising. The country also saw two more coups since 2020, during a wave of political instability in West and Central Africa.

Col. Assimi Goita, who took charge in Mali after a second coup in 2021, expelled French forces the following year, and turned to Russia’s mercenary units for security assistance . He also ordered the U.N. to ended its 10-year peacekeeping mission in Mali the following year.

Goita has promised to beat back the armed groups, but the U.N. and other analysts say the government is rapidly losing ground to militants . With Mali’s dire economic situation getting worse, Goita’s ruling junta ordered all political activities to stop last month, and the following day barred the media from reporting on political activities .

Moussa Moriba Diakité, head of Djenne’s cultural mission which strives to preserve the city’s heritage, said there are other challenges beyond security — including illegal excavations and trash disposal in the city.

The mission is trying to promote the message that security isn’t as bad is it seems, he said, and also get more young people involved in the replastering ritual , to help the new generation recognize its importance.

“It’s not easy to get people to understand the benefits of preserving cultural heritage right away,” he said.

The Associated Press receives financial support for global health and development coverage in Africa from the Bill & Melinda Gates Foundation Trust. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org .

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Djenne’s mosque in Mali has been on the World Heritage in Danger list since 2016 due to the ongoing conflict in the region. It requires a new layer of mud each year before the rainy season starts, or it will fall into disrepair. Women are responsible for bringing water from the nearby river to mix with clay and rice hulls in order to make the mud used to plaster the mosque, while the act of adding the new layer of mud is reserved for men.

Mali’s iconic mud brick mosque restored amid conflict and collapse of tourism

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