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Apollo Gleneagles Hospitals: The Next Steps for Growth
By: Sandeep Goyal, Amit Kapoor
In January 2016, the chief executive officer of Apollo Gleneagles Hospitals (AGH) was reflecting on the 12-year journey that had led to the establishment of AGH as the strongest pillar of holistic…
- Length: 15 page(s)
- Publication Date: Nov 23, 2016
- Discipline: Strategy
- Product #: W16778-PDF-ENG
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In January 2016, the chief executive officer of Apollo Gleneagles Hospitals (AGH) was reflecting on the 12-year journey that had led to the establishment of AGH as the strongest pillar of holistic healthcare in Eastern India. AGH brought together the best infrastructure, equipment, people, and systems to serve the people of Eastern India with end-to-end tertiary healthcare. The institution grew with a continuous drive for expanding knowledge, introducing the latest technologies, and building a culture of compassion and care. However, AGH's success had led to a shift in focus, drawing the attention of several leading tertiary care hospitals to the untapped healthcare delivery potential in Eastern India. This shift meant increased competition for AGH and higher expectations from its customers. AGH wanted to maintain its leadership position and better understand the organization's future challenges and focus areas. Which business model would best serve the people of India: expanding the current location or launching a multi-location facility? How could AGH maintain its current high level of recognition, expertise, and availability?
The authors are affiliated with Institute for Competitiveness.
Learning Objectives
The case is designed to present the business model challenges, decision dilemmas, and strategic choices made by a private healthcare institution targeting the end-to-end tertiary care needs of a diverse population in an emerging economy. This case has been prepared for MBA and executive education courses in general and healthcare management. After completing the case, students will be able to: identify the key features of value-based, integrated healthcare delivery for providing tertiary care in emerging economies; understand the application of different tools and techniques for assessing and refining a strategy (i.e., 4Cs, five forces analysis, value chain analysis, and business model design and implementation); provide an analytical approach for evaluating the success of a clinical integration effort along numerous dimensions (strategic, organizational, operational, and financial); identify the healthcare delivery challenges associated with offering integrated tertiary care in India; and understand the decision dilemmas and strategic choices involved in designing the growth model.
Nov 23, 2016
Discipline:
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Hospitals and hospital management
Ivey Publishing
W16778-PDF-ENG
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Case Study Solutions
Case Study on Job Analysis Apollo Hospital
Apollo hospital is also committed to the bottom line and therefore has implemented a company-wide case study on job analysis. This step has led to thousands of people who’ve been affected by the shortage of doctors in the country. Their participation in the case study on job analysis in turn helps them to understand better the nature of the problem in which they are currently facing.
So what is a case study on job analysis? It’s a research conducted by a healthcare organization for the purpose of assisting its management in developing a feasible plan for hiring and training of new doctors. It helps managers and physicians in coming up with a plan to recruit and train new doctors when the existing staff is facing a manpower crunch.
The primary objective of the study is to get feedback from medical staff members about the current working conditions. This will help Apollo hospital to generate concrete and effective solutions to the problem.
Management understands that to solve this issue and to meet their workforce requirement Apollo hospital needs to promote their hospital as a highly professional, flexible and specialized facility. They also need to generate new employees who are eager to work in the same environment.
The original research performed by the hospital was on how to increase the number of doctors. But then the hospital realized that if they want to have a successful workplace plan, they have to start off with a simple and understandable case study on job analysis. Based on the analysis they are able to come up with a concrete plan and propose a better solution.
A simple plan, which Apollo hospital put to use has been highly successful. Since Apollo hospital started the project, they have managed to generate 6 permanent jobs for doctors from the current staff. By conducting more such research projects, Apollo hospital will be able to increase their overall workforce by 5 percent.
In this project, the case study solution is being analyzed through an informal survey conducted by the management. The purpose of the survey is to collect opinions and suggestions from the medical staff on their working conditions.
The survey was specifically designed to be done by resourceful hospitals that face similar issues. Instead of conducting the research through traditional means like interviewing doctors, taking time to collect data and carry out surveys to gather responses, this project has been done without any of these activities.
The primary purpose of the project was to make sure that the office rules and regulations were followed in a perfectly honest way. There have been no pressure tactics or any other form of coercion to provide a response, which helps Apollo hospital in understanding the views of the medical staff.
The case study solution can also be used to collect views and feedback from outside the organization. Because of the flexibility and rapid turnaround of the project, it has been able to generate many important and valuable responses.
A case study solution can help any organization to come up with the solution in time. This has helped Apollo hospital come up with a much better solution to the problem of physician shortage and has been able to gain better management feedback.
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Please note you do not have access to teaching notes, apollo 24/7 – a chink in apollo hospitals’ armour.
Publication date: 6 December 2023
Teaching notes
Learning outcomes.
This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth strategy using stakeholder analysis; evaluate the revenue and cost structure of Apollo 24/7 and decide on the future investment strategy; and analyze funding strategies of traditional hospitals versus pure digital players.
Case overview/synopsis
To extend its reach, Apollo Hospitals Enterprise (Apollo Hospitals), a leading private sector brick-and-mortar hospital chain in India known for using state-of-the-art technology, launched a unified virtual mobile platform Apollo 24/7 in February 2020, 45 days into the COVID-19 pandemic. The management believed that the digital platform had a unique ecosystem that could not be replicated. The analysts were optimistic about the impact of the decision on the future performance of Apollo Hospitals, as it was expected to lead to higher penetration and increased revenue. They also anticipated the unlocking of value, as and when the venture capitalist (VC) would invest in Apollo Hospitals. However, with increasing operating expenses on account of burgeoning technological and marketing expenses, things did not seem to go going as planned. Three years later, in February 2022 after the Q3 of financial year 2023 results. Suneeta Reddy, the company’s managing director found herself pondering whether the digital platform could boost Apollo Hospitals’ profitability in addition to expanding its reach and increasing affordability when the company missed the analyst estimates. In India, which was then the second most populous country, “incremental access” and “affordability” were what mattered to the patients, However, for the investors and analysts, it was quarter-on-quarter performance. The change in the macroeconomic environment stalled the company’s plan of raising money from VCs.
Furthermore, the financing dilemma also plagued Reddy. She knew there was a difference between financing for conventional businesses that for digital businesses. She also had to take decide between short-term profitability with which investors were obsessed versus long-term sustainability, which involved taking care of stakeholders’ interests.
Complexity academic level
This case study is basically aimed at postgraduate courses and executive management courses.
Supplementary materials
Teaching notes are available for educators only.
Subject Code
CSS11: Strategy.
- Apollo Hospitals Enterprises
- Apollo 24/7
- Apollo HealthCo
- Stakeholder analysis
- Porter 5 force
- Investment analysis
- Digital health care
- Financing dilemma
- Stakeholder management
- Technology management
- Competitive strategy
- Social enterprise
- Diversification
- Portfolio strategy
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Since submission of this article, the following author has updated their affiliation: Ranajee Ranajee is at the Sparsh Global Business School, Greater Noida, India.
Sinha, A. , Ranajee, R. and Dutta, S. (2023), "Apollo 24/7 – A chink in Apollo Hospitals’ armour?", , Vol. 13 No. 4. https://doi.org/10.1108/EEMCS-04-2023-0131
Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited
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Apollo Hospitals: The Journey of Digital Transformation
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Case-1 Name of the organization: Apollo Hospital Apollo hospital has been growing in size as it offers quality, prompt-carrying services to the patients. Dr. Chandra Sekhar the administrator is a person with medical knowledge but lacks knowledge and skills involved in human resource management.
Apollo Hospital - CASE STUDY. CASE STUDY. Course job analyis (JA 2024) University Bahria University. Academic year: 2015/2016. Uploaded by: SALMAN HAMEED. Bahria University. 0 followers. 1 Uploads. ... Since the hospital so far did not employ a qualified Personnel Manager, the administrators are not aware of the job analysis procedures, nor do ...
Case studies on job analysis - Download as a PDF or view online for free. ... 4 Case: 02 Name of the organization - APOLLO HOSPITAL ApolloHospital hasbeengrowinginsize as it offers quality, prompt-caring services to the patients. Dr. ... The hospital has large quantities of medicine, equipment, spare parts of important machines installed in ...
Case Study on Job Analysis - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. The document provides a job analysis, description, and specification for a storekeeper position at Apollo Hospital. It outlines the essential duties and responsibilities of the role, which include ordering, receiving, inspecting, storing, issuing, and shipping supplies.
The hospital has been growing but lacks qualified human resources management. The administrator Dr. Chandrashekhar appointed an unqualified storekeeper who has no hospital experience. This has led to issues with medicine, equipment, and supply availability. The hospital would benefit from implementing proper job analysis, descriptions, and specifications for roles like storekeeper to ensure ...
Abstract. "When it comes to the pandemic, we're going to have to address the issue of human resource exhaustion," says the Group Medical Director of Apollo Hospitals Group in India. He describes how Apollo has been mitigating the Covid-19 crisis and handling burnout, the importance of collaboration and the sharing of needed resources such ...
CASE STUDY. JOB ANALSYSIS: This is the procedure for determining the duties and skill requirements of a job and the type of person who should be employed for it. ... personality and physical standards. Name of the organization - APOLLO HOSPITAL Apollo Hospital has been growing in size as it offers quality, prompt-caring services to the ...
The document discusses job analysis, job description, and job specification. It provides an example of Apollo Hospital which was experiencing issues with medicine and equipment availability due to improperly analyzing the storekeeper job. (1) Identify the key duties, skills, and reporting relationships needed for a storekeeper job description and specification based on the hospital's needs. (2 ...
Abstract. Dr. Prathap Reddy has created India's first corporate hospital, Apollo Hospitals of Madras. The hospital is managed according to an integrated philosophy of customer service and support to employees. A new hospital, in the city of Hyderabad, has not performed as well, however. Futhermore, the company is considering widely franchising ...
Perform a job analysis: I need as much data as possible to develop a job description. The job analysis may include: The job responsibilities of current employees. Internet research and sample job descriptions online or offline highlighting similar jobs. An analysis of the work duties, tasks, and responsibilities that need to be accomplished by ...
CASE ANALYSIS PAPER Date: June 28, 2020 Program : Master of Business Administration Subject : BM 208A Apollo Hospitals Case Study Title of the Case PROCEEDINGS/DETAILS OF THE CASE: The Chief Executive of Apollo Hospitals is attempting to determine the capacity of their outpatients department. The flow of people to the hospital follows this sequence
In January 2016, the chief executive officer of Apollo Gleneagles Hospitals (AGH) was reflecting on the 12-year journey that had led to the establishment of AGH as the strongest pillar of holistic healthcare in Eastern India. AGH brought together the best infrastructure, equipment, people, and systems to serve the people of Eastern India with end-to-end tertiary healthcare. The institution ...
Apollo hospital Case study. Jan 9, 2020 • Download as PPTX, PDF •. 10 likes • 11,178 views. U. Umang Maheshwari. Apollo hospital, it's management philosophy, strategies, management issues, challenges faced by management and overcome activities with expansion plan and licensing. Read more.
In 2000, Apollo Hospitals established AHLL, with the vision of ensuring access across the continuum of care. Dr. Prathap Reddy, the founder of Apollo Hospitals had a strong belief in the need to make healthcare more accessible and to move care closer to the home. As a result, Apollo Clinics was set up as a community based, multi-specialty
Telemedicine Platform -APOLLO 13. Box 1: Telemedicine Consul tation Case Study. A live case handled by Dr. Alok Ranjan (Consultant Neurosurgeon, Apollo Hospitals- Hyderabad):A patient named Shanker Chandra was undergoing treatment in Calcutta under Dr. Tamal Bhattacharya at the consultation center in Calcutta.
View Apollo Hospital.docx from HRM 4365: HRM 4365: at American Intl. University. Apollo Hospital (Case Study) Done BY: NABIL HASSAN ID:19-40720-1 Question/ Answer: (1) Write down the job description ... Job description standard can develop by performing a job analysis for example interviewing employee about task observation and how they are ...
The Apollo Hospital has been growing but lacks expertise in human resources management. The hospital storekeeper position was filled without considering qualifications. The storekeeper reports to the purchase executive but the hospital is experiencing shortages. As the hospital did not conduct job analysis, there are no job descriptions or specifications for roles like storekeeper.
The Case Study on Job Analysis Apollo hospital has been given a lot of credit for coming up with such a perfect solution to solve the problem of shortage of doctors in the country. That's true, but it's not the only reason that Apollo hospital was so successful.
A 23-year-old man with alleged history of trauma - a fall from tractor at his work field - came to the connected healthcare center on 4th August 2020, at around 10 AM. The patient was found to have severe pain in the chest on arrival at the center. His vitals were stable. He was also conscious and oriented.
Learning outcomes. This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth strategy using stakeholder analysis; evaluate the revenue and cost structure of Apollo 24/7 and decide on the future investment strategy; and analyze funding strategies of traditional hospitals ...
Apollo Hospitals has published various case reports in areas of heart diseases. Read heart management case reports with explanatory text here. ... Case Studies in Heart Management. Title View. 11 day old baby suffering from Ebsteins Anomaly successfully treated a first of its kind in India.
Apollo-Case-Study-July-17 - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Apollo hospital study
This case is about the digital transformation at Apollo Hospitals (Chennai Main) facility. The case enumerates the various digitalization initiatives with the view to highlight how a successful digitalization project will result in all three possible outcomes - cost reduction/ efficiency improvement, product/ brand differentiation leading to high willingness to pay for the products and ...
Case study 1: Name of the organization - APOLLO HOSPITAL Apollo Hospital has been growing in size as it offers quality, prompt-caring services to the patients. Dr. Chandrashekar the Administrator is a person with good medical knowledge but lacks knowledge and skills involved in human resources management. The hospital has large quantities of ...