example of data analysis in dissertation

11 Tips For Writing a Dissertation Data Analysis

Since the evolution of the fourth industrial revolution – the Digital World; lots of data have surrounded us. There are terabytes of data around us or in data centers that need to be processed and used. The data needs to be appropriately analyzed to process it, and Dissertation data analysis forms its basis. If data analysis is valid and free from errors, the research outcomes will be reliable and lead to a successful dissertation. 

Considering the complexity of many data analysis projects, it becomes challenging to get precise results if analysts are not familiar with data analysis tools and tests properly. The analysis is a time-taking process that starts with collecting valid and relevant data and ends with the demonstration of error-free results.

So, in today’s topic, we will cover the need to analyze data, dissertation data analysis, and mainly the tips for writing an outstanding data analysis dissertation. If you are a doctoral student and plan to perform dissertation data analysis on your data, make sure that you give this article a thorough read for the best tips!

What is Data Analysis in Dissertation?

Dissertation Data Analysis  is the process of understanding, gathering, compiling, and processing a large amount of data. Then identifying common patterns in responses and critically examining facts and figures to find the rationale behind those outcomes.

Data Analysis Tools

There are plenty of indicative tests used to analyze data and infer relevant results for the discussion part. Following are some tests  used to perform analysis of data leading to a scientific conclusion:

11 Most Useful Tips for Dissertation Data Analysis

Doctoral students need to perform dissertation data analysis and then dissertation to receive their degree. Many Ph.D. students find it hard to do dissertation data analysis because they are not trained in it.

1. Dissertation Data Analysis Services

The first tip applies to those students who can afford to look for help with their dissertation data analysis work. It’s a viable option, and it can help with time management and with building the other elements of the dissertation with much detail.

Dissertation Analysis services are professional services that help doctoral students with all the basics of their dissertation work, from planning, research and clarification, methodology, dissertation data analysis and review, literature review, and final powerpoint presentation.

One great reference for dissertation data analysis professional services is Statistics Solutions , they’ve been around for over 22 years helping students succeed in their dissertation work. You can find the link to their website here .

For a proper dissertation data analysis, the student should have a clear understanding and statistical knowledge. Through this knowledge and experience, a student can perform dissertation analysis on their own. 

Following are some helpful tips for writing a splendid dissertation data analysis:

2. Relevance of Collected Data

3. data analysis.

For analysis, it is crucial to use such methods that fit best with the types of data collected and the research objectives. Elaborate on these methods and the ones that justify your data collection methods thoroughly. Make sure to make the reader believe that you did not choose your method randomly. Instead, you arrived at it after critical analysis and prolonged research.

The overall objective of data analysis is to detect patterns and inclinations in data and then present the outcomes implicitly.  It helps in providing a solid foundation for critical conclusions and assisting the researcher to complete the dissertation proposal. 

4. Qualitative Data Analysis

Qualitative data refers to data that does not involve numbers. You are required to carry out an analysis of the data collected through experiments, focus groups, and interviews. This can be a time-taking process because it requires iterative examination and sometimes demanding the application of hermeneutics. Note that using qualitative technique doesn’t only mean generating good outcomes but to unveil more profound knowledge that can be transferrable.

Presenting qualitative data analysis in a dissertation  can also be a challenging task. It contains longer and more detailed responses. Placing such comprehensive data coherently in one chapter of the dissertation can be difficult due to two reasons. Firstly, we cannot figure out clearly which data to include and which one to exclude. Secondly, unlike quantitative data, it becomes problematic to present data in figures and tables. Making information condensed into a visual representation is not possible. As a writer, it is of essence to address both of these challenges.

This method involves analyzing qualitative data based on an argument that a researcher already defines. It’s a comparatively easy approach to analyze data. It is suitable for the researcher with a fair idea about the responses they are likely to receive from the questionnaires.

5. Quantitative Data Analysis

Quantitative data contains facts and figures obtained from scientific research and requires extensive statistical analysis. After collection and analysis, you will be able to conclude. Generic outcomes can be accepted beyond the sample by assuming that it is representative – one of the preliminary checkpoints to carry out in your analysis to a larger group. This method is also referred to as the “scientific method”, gaining its roots from natural sciences.

The Presentation of quantitative data  depends on the domain to which it is being presented. It is beneficial to consider your audience while writing your findings. Quantitative data for  hard sciences  might require numeric inputs and statistics. As for  natural sciences , such comprehensive analysis is not required.

6. Data Presentation Tools

Since large volumes of data need to be represented, it becomes a difficult task to present such an amount of data in coherent ways. To resolve this issue, consider all the available choices you have, such as tables, charts, diagrams, and graphs. 

Tables help in presenting both qualitative and quantitative data concisely. While presenting data, always keep your reader in mind. Anything clear to you may not be apparent to your reader. So, constantly rethink whether your data presentation method is understandable to someone less conversant with your research and findings. If the answer is “No”, you may need to rethink your Presentation. 

7. Include Appendix or Addendum

After presenting a large amount of data, your dissertation analysis part might get messy and look disorganized. Also, you would not be cutting down or excluding the data you spent days and months collecting. To avoid this, you should include an appendix part. 

The data you find hard to arrange within the text, include that in the  appendix part of a dissertation . And place questionnaires, copies of focus groups and interviews, and data sheets in the appendix. On the other hand, one must put the statistical analysis and sayings quoted by interviewees within the dissertation. 

8. Thoroughness of Data

Thoroughly demonstrate the ideas and critically analyze each perspective taking care of the points where errors can occur. Always make sure to discuss the anomalies and strengths of your data to add credibility to your research.

9. Discussing Data

Discussion of data involves elaborating the dimensions to classify patterns, themes, and trends in presented data. In addition, to balancing, also take theoretical interpretations into account. Discuss the reliability of your data by assessing their effect and significance. Do not hide the anomalies. While using interviews to discuss the data, make sure you use relevant quotes to develop a strong rationale. 

10. Findings and Results

Findings refer to the facts derived after the analysis of collected data. These outcomes should be stated; clearly, their statements should tightly support your objective and provide logical reasoning and scientific backing to your point. This part comprises of majority part of the dissertation. 

11. Connection with Literature Review

The role of data analytics at the senior management level, the decision-making model explained (in plain terms).

Any form of the systematic decision-making process is better enhanced with data. But making sense of big data or even small data analysis when venturing into a decision-making process might

13 Reasons Why Data Is Important in Decision Making

Wrapping up.

Writing data analysis in the dissertation involves dedication, and its implementations demand sound knowledge and proper planning. Choosing your topic, gathering relevant data, analyzing it, presenting your data and findings correctly, discussing the results, connecting with the literature and conclusions are milestones in it. Among these checkpoints, the Data analysis stage is most important and requires a lot of keenness.

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A data analysis dissertation is a complex and challenging project requiring significant time, effort, and expertise. Fortunately, it is possible to successfully complete a data analysis dissertation with careful planning and execution.

As a student, you must know how important it is to have a strong and well-written dissertation, especially regarding data analysis. Proper data analysis is crucial to the success of your research and can often make or break your dissertation.

To get a better understanding, you may review the data analysis dissertation examples listed below;

• Impact of Leadership Style on the Job Satisfaction of Nurses
• Effect of Brand Love on Consumer Buying Behaviour in Dietary Supplement Sector
• An Insight Into Alternative Dispute Resolution
• An Investigation of Cyberbullying and its Impact on Adolescent Mental Health in UK

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Types of data analysis for dissertation.

The various types of data Analysis in a Dissertation are as follows;

1.   Qualitative Data Analysis

Qualitative data analysis is a type of data analysis that involves analyzing data that cannot be measured numerically. This data type includes interviews, focus groups, and open-ended surveys. Qualitative data analysis can be used to identify patterns and themes in the data.

2.   Quantitative Data Analysis

Quantitative data analysis is a type of data analysis that involves analyzing data that can be measured numerically. This data type includes test scores, income levels, and crime rates. Quantitative data analysis can be used to test hypotheses and to look for relationships between variables.

3.   Descriptive Data Analysis

Descriptive data analysis is a type of data analysis that involves describing the characteristics of a dataset. This type of data analysis summarizes the main features of a dataset.

4.   Inferential Data Analysis

Inferential data analysis is a type of data analysis that involves making predictions based on a dataset. This type of data analysis can be used to test hypotheses and make predictions about future events.

5.   Exploratory Data Analysis

Exploratory data analysis is a type of data analysis that involves exploring a data set to understand it better. This type of data analysis can identify patterns and relationships in the data.

Time Period to Plan and Complete a Data Analysis Dissertation?

When planning dissertation data analysis, it is important to consider the dissertation methodology structure and time series analysis as they will give you an understanding of how long each stage will take. For example, using a qualitative research method, your data analysis will involve coding and categorizing your data.

This can be time-consuming, so allowing enough time in your schedule is important. Once you have coded and categorized your data, you will need to write up your findings. Again, this can take some time, so factor this into your schedule.

Finally, you will need to proofread and edit your dissertation before submitting it. All told, a data analysis dissertation can take anywhere from several weeks to several months to complete, depending on the project’s complexity. Therefore, starting planning early and allowing enough time in your schedule to complete the task is important.

Essential Strategies for Data Analysis Dissertation

A.   Planning

The first step in any dissertation is planning. You must decide what you want to write about and how you want to structure your argument. This planning will involve deciding what data you want to analyze and what methods you will use for a data analysis dissertation.

B.   Prototyping

Once you have a plan for your dissertation, it’s time to start writing. However, creating a prototype is important before diving head-first into writing your dissertation. A prototype is a rough draft of your argument that allows you to get feedback from your advisor and committee members. This feedback will help you fine-tune your argument before you start writing the final version of your dissertation.

C.   Executing

After you have created a plan and prototype for your data analysis dissertation, it’s time to start writing the final version. This process will involve collecting and analyzing data and writing up your results. You will also need to create a conclusion section that ties everything together.

D.   Presenting

The final step in acing your data analysis dissertation is presenting it to your committee. This presentation should be well-organized and professionally presented. During the presentation, you’ll also need to be ready to respond to questions concerning your dissertation.

Data Analysis Tools

Numerous suggestive tools are employed to assess the data and deduce pertinent findings for the discussion section. The tools used to analyze data and get a scientific conclusion are as follows:

a.     Excel

Excel is a spreadsheet program part of the Microsoft Office productivity software suite. Excel is a powerful tool that can be used for various data analysis tasks, such as creating charts and graphs, performing mathematical calculations, and sorting and filtering data.

b.     Google Sheets

Google Sheets is a free online spreadsheet application that is part of the Google Drive suite of productivity software. Google Sheets is similar to Excel in terms of functionality, but it also has some unique features, such as the ability to collaborate with other users in real-time.

c.     SPSS

SPSS is a statistical analysis software program commonly used in the social sciences. SPSS can be used for various data analysis tasks, such as hypothesis testing, factor analysis, and regression analysis.

d.     STATA

STATA is a statistical analysis software program commonly used in the sciences and economics. STATA can be used for data management, statistical modelling, descriptive statistics analysis, and data visualization tasks.

SAS is a commercial statistical analysis software program used by businesses and organizations worldwide. SAS can be used for predictive modelling, market research, and fraud detection.

R is a free, open-source statistical programming language popular among statisticians and data scientists. R can be used for tasks such as data wrangling, machine learning, and creating complex visualizations.

g.     Python

A variety of applications may be used using the distinctive programming language Python, including web development, scientific computing, and artificial intelligence. Python also has a number of modules and libraries that can be used for data analysis tasks, such as numerical computing, statistical modelling, and data visualization.

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Tips to Compose a Successful Data Analysis Dissertation

a.   Choose a Topic You’re Passionate About

The first step to writing a successful data analysis dissertation is to choose a topic you’re passionate about. Not only will this make the research and writing process more enjoyable, but it will also ensure that you produce a high-quality paper.

Choose a topic that is particular enough to be covered in your paper’s scope but not so specific that it will be challenging to obtain enough evidence to substantiate your arguments.

b.   Do Your Research

data analysis in research is an important part of academic writing. Once you’ve selected a topic, it’s time to begin your research. Be sure to consult with your advisor or supervisor frequently during this stage to ensure that you are on the right track. In addition to secondary sources such as books, journal articles, and reports, you should also consider conducting primary research through surveys or interviews. This will give you first-hand insights into your topic that can be invaluable when writing your paper.

c.   Develop a Strong Thesis Statement

After you’ve done your research, it’s time to start developing your thesis statement. It is arguably the most crucial part of your entire paper, so take care to craft a clear and concise statement that encapsulates the main argument of your paper.

Remember that your thesis statement should be arguable—that is, it should be capable of being disputed by someone who disagrees with your point of view. If your thesis statement is not arguable, it will be difficult to write a convincing paper.

d.   Write a Detailed Outline

Once you have developed a strong thesis statement, the next step is to write a detailed outline of your paper. This will offer you a direction to write in and guarantee that your paper makes sense from beginning to end.

Your outline should include an introduction, in which you state your thesis statement; several body paragraphs, each devoted to a different aspect of your argument; and a conclusion, in which you restate your thesis and summarize the main points of your paper.

e.   Write Your First Draft

With your outline in hand, it’s finally time to start writing your first draft. At this stage, don’t worry about perfecting your grammar or making sure every sentence is exactly right—focus on getting all of your ideas down on paper (or onto the screen). Once you have completed your first draft, you can revise it for style and clarity.

And there you have it! Following these simple tips can increase your chances of success when writing your data analysis dissertation. Just remember to start early, give yourself plenty of time to research and revise, and consult with your supervisor frequently throughout the process.

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Studying the above examples gives you valuable insight into the structure and content that should be included in your own data analysis dissertation. You can also learn how to effectively analyze and present your data and make a lasting impact on your readers.

In addition to being a useful resource for completing your dissertation, these examples can also serve as a valuable reference for future academic writing projects. By following these examples and understanding their principles, you can improve your data analysis skills and increase your chances of success in your academic career.

You may also contact Premier Dissertations to develop your data analysis dissertation.

For further assistance, some other resources in the dissertation writing section are shared below;

How Do You Select the Right Data Analysis

How to Write Data Analysis For A Dissertation?

How to Develop a Conceptual Framework in Dissertation?

What is a Hypothesis in a Dissertation?

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• How to Write a Results Section | Tips & Examples

How to Write a Results Section | Tips & Examples

Published on August 30, 2022 by Tegan George . Revised on July 18, 2023.

A results section is where you report the main findings of the data collection and analysis you conducted for your thesis or dissertation . You should report all relevant results concisely and objectively, in a logical order. Don’t include subjective interpretations of why you found these results or what they mean—any evaluation should be saved for the discussion section .

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Table of contents

How to write a results section, reporting quantitative research results, reporting qualitative research results, results vs. discussion vs. conclusion, checklist: research results, other interesting articles, frequently asked questions about results sections.

When conducting research, it’s important to report the results of your study prior to discussing your interpretations of it. This gives your reader a clear idea of exactly what you found and keeps the data itself separate from your subjective analysis.

Here are a few best practices:

• Your results should always be written in the past tense.
• While the length of this section depends on how much data you collected and analyzed, it should be written as concisely as possible.
• Only include results that are directly relevant to answering your research questions . Avoid speculative or interpretative words like “appears” or “implies.”
• If you have other results you’d like to include, consider adding them to an appendix or footnotes.
• Always start out with your broadest results first, and then flow into your more granular (but still relevant) ones. Think of it like a shoe store: first discuss the shoes as a whole, then the sneakers, boots, sandals, etc.

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If you conducted quantitative research , you’ll likely be working with the results of some sort of statistical analysis .

Your results section should report the results of any statistical tests you used to compare groups or assess relationships between variables . It should also state whether or not each hypothesis was supported.

The most logical way to structure quantitative results is to frame them around your research questions or hypotheses. For each question or hypothesis, share:

• A reminder of the type of analysis you used (e.g., a two-sample t test or simple linear regression ). A more detailed description of your analysis should go in your methodology section.
• A concise summary of each relevant result, both positive and negative. This can include any relevant descriptive statistics (e.g., means and standard deviations ) as well as inferential statistics (e.g., t scores, degrees of freedom , and p values ). Remember, these numbers are often placed in parentheses.
• A brief statement of how each result relates to the question, or whether the hypothesis was supported. You can briefly mention any results that didn’t fit with your expectations and assumptions, but save any speculation on their meaning or consequences for your discussion  and conclusion.

A note on tables and figures

In quantitative research, it’s often helpful to include visual elements such as graphs, charts, and tables , but only if they are directly relevant to your results. Give these elements clear, descriptive titles and labels so that your reader can easily understand what is being shown. If you want to include any other visual elements that are more tangential in nature, consider adding a figure and table list .

As a rule of thumb:

• Tables are used to communicate exact values, giving a concise overview of various results
• Graphs and charts are used to visualize trends and relationships, giving an at-a-glance illustration of key findings

Don’t forget to also mention any tables and figures you used within the text of your results section. Summarize or elaborate on specific aspects you think your reader should know about rather than merely restating the same numbers already shown.

A two-sample t test was used to test the hypothesis that higher social distance from environmental problems would reduce the intent to donate to environmental organizations, with donation intention (recorded as a score from 1 to 10) as the outcome variable and social distance (categorized as either a low or high level of social distance) as the predictor variable.Social distance was found to be positively correlated with donation intention, t (98) = 12.19, p < .001, with the donation intention of the high social distance group 0.28 points higher, on average, than the low social distance group (see figure 1). This contradicts the initial hypothesis that social distance would decrease donation intention, and in fact suggests a small effect in the opposite direction.

Figure 1: Intention to donate to environmental organizations based on social distance from impact of environmental damage.

In qualitative research , your results might not all be directly related to specific hypotheses. In this case, you can structure your results section around key themes or topics that emerged from your analysis of the data.

For each theme, start with general observations about what the data showed. You can mention:

• Recurring points of agreement or disagreement
• Patterns and trends
• Particularly significant snippets from individual responses

Next, clarify and support these points with direct quotations. Be sure to report any relevant demographic information about participants. Further information (such as full transcripts , if appropriate) can be included in an appendix .

When asked about video games as a form of art, the respondents tended to believe that video games themselves are not an art form, but agreed that creativity is involved in their production. The criteria used to identify artistic video games included design, story, music, and creative teams.One respondent (male, 24) noted a difference in creativity between popular video game genres:

“I think that in role-playing games, there’s more attention to character design, to world design, because the whole story is important and more attention is paid to certain game elements […] so that perhaps you do need bigger teams of creative experts than in an average shooter or something.”

Responses suggest that video game consumers consider some types of games to have more artistic potential than others.

Your results section should objectively report your findings, presenting only brief observations in relation to each question, hypothesis, or theme.

It should not  speculate about the meaning of the results or attempt to answer your main research question . Detailed interpretation of your results is more suitable for your discussion section , while synthesis of your results into an overall answer to your main research question is best left for your conclusion .

I have completed my data collection and analyzed the results.

I have included all results that are relevant to my research questions.

I have concisely and objectively reported each result, including relevant descriptive statistics and inferential statistics .

I have stated whether each hypothesis was supported or refuted.

I have used tables and figures to illustrate my results where appropriate.

All tables and figures are correctly labelled and referred to in the text.

There is no subjective interpretation or speculation on the meaning of the results.

You've finished writing up your results! Use the other checklists to further improve your thesis.

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The results chapter of a thesis or dissertation presents your research results concisely and objectively.

In quantitative research , for each question or hypothesis , state:

• The type of analysis used
• Relevant results in the form of descriptive and inferential statistics
• Whether or not the alternative hypothesis was supported

In qualitative research , for each question or theme, describe:

• Recurring patterns
• Significant or representative individual responses
• Relevant quotations from the data

Don’t interpret or speculate in the results chapter.

Results are usually written in the past tense , because they are describing the outcome of completed actions.

The results chapter or section simply and objectively reports what you found, without speculating on why you found these results. The discussion interprets the meaning of the results, puts them in context, and explains why they matter.

In qualitative research , results and discussion are sometimes combined. But in quantitative research , it’s considered important to separate the objective results from your interpretation of them.

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How do I write a dissertation data analysis plan?

How do I do dissertation data analysis?

Data Analysis Plan Overview

Dissertation methodologies require a data analysis plan . Your dissertation data analysis plan should clearly state the statistical tests and assumptions of these tests to examine each of the research questions, how scores are cleaned and created, and the desired sample size for that test. The selection of statistical tests depend on two factors: (1) how the research questions and hypotheses are phrased and (2) the level of measurement of the variables. For example, if the question examines the impact of variable x on variable y, we are talking about regressions, if the question seeks associations or relationships, we are into correlation and chi-square tests, if differences are examined, then t-tests and ANOVA’s are likely the correct test.

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Level of Measurement

The level of measurement is the second factor used in selecting the correct statistical test. If the research question will examine the impact of X on Y variable, and that outcome variable Y is scale, a linear regression is the correct test. For example, what is the impact of Income on Savings (as a scale variable), the linear regression is the test.  If that outcome variable Y is ordinal, then an ordinal regression is the correct test (e.g., what is the impact of Income on Savings (with Savings as an ordinal $0-$100, $101-$1000, $1001-$10,000, variable), then an ordinal regression is the correct test. If the research question examines relationships, and the X and Y variable are categorical, then chi-square is the appropriate test. The main point is that both the phasing of the research question and the level of measurement of the variables dictate the selection of the test. This video on decision trees may be useful.

Statistical Assumptions in Data Analysis Plan

Part of the data analysis plan is to document the assumptions of a particular statistical test. Most assumptions fall into the normality, homogeneity of variance, and outlier bucket of assumptions. Other tests have additional assumptions. For example, in a linear regression with several predictors, the variance inflation factor needs to be assessed to determine that the predictors are not too highly correlated. This data analysis plan video may be helpful.

Composite Scores and Data Cleaning

Data analysis plans should discuss any reverse coding of the variables and the creation of composite or subscale scores. Before creating composite scores, alpha reliability should be planned to be examined. Data cleaning procedure should be documented.  For example, the removal of outliers, transforming variables to meet normality assumption, etc. 

Sample Size and Power Analysis

After selecting the appropriate statistical tests, data analysis plans should follow-up with a power analysis. The power analysis determines the sample size for a statistical test, given an alpha of .05, a given effect size (small, medium, or large) at a power of .80 (that is, an 80% chance of detecting differences or relationships if in fact difference are present in the data. This power analysis video may be helpful.

Raw Data to Excellence: Master Dissertation Analysis

Discover the secrets of successful dissertation data analysis. Get practical advice and useful insights from experienced experts now!

Have you ever found yourself knee-deep in a dissertation, desperately seeking answers from the data you’ve collected? Or have you ever felt clueless with all the data that you’ve collected but don’t know where to start? Fear not, in this article we are going to discuss a method that helps you come out of this situation and that is Dissertation Data Analysis.

Dissertation data analysis is like uncovering hidden treasures within your research findings. It’s where you roll up your sleeves and explore the data you’ve collected, searching for patterns, connections, and those “a-ha!” moments. Whether you’re crunching numbers, dissecting narratives, or diving into qualitative interviews, data analysis is the key that unlocks the potential of your research.

Dissertation Data Analysis

Dissertation data analysis plays a crucial role in conducting rigorous research and drawing meaningful conclusions. It involves the systematic examination, interpretation, and organization of data collected during the research process. The aim is to identify patterns, trends, and relationships that can provide valuable insights into the research topic.

The first step in dissertation data analysis is to carefully prepare and clean the collected data. This may involve removing any irrelevant or incomplete information, addressing missing data, and ensuring data integrity. Once the data is ready, various statistical and analytical techniques can be applied to extract meaningful information.

Descriptive statistics are commonly used to summarize and describe the main characteristics of the data, such as measures of central tendency (e.g., mean, median) and measures of dispersion (e.g., standard deviation, range). These statistics help researchers gain an initial understanding of the data and identify any outliers or anomalies.

Furthermore, qualitative data analysis techniques can be employed when dealing with non-numerical data, such as textual data or interviews. This involves systematically organizing, coding, and categorizing qualitative data to identify themes and patterns.

Types of Research

When considering research types in the context of dissertation data analysis, several approaches can be employed:

1. Quantitative Research

This type of research involves the collection and analysis of numerical data. It focuses on generating statistical information and making objective interpretations. Quantitative research often utilizes surveys, experiments, or structured observations to gather data that can be quantified and analyzed using statistical techniques.

2. Qualitative Research

In contrast to quantitative research, qualitative research focuses on exploring and understanding complex phenomena in depth. It involves collecting non-numerical data such as interviews, observations, or textual materials. Qualitative data analysis involves identifying themes, patterns, and interpretations, often using techniques like content analysis or thematic analysis.

3. Mixed-Methods Research

This approach combines both quantitative and qualitative research methods. Researchers employing mixed-methods research collect and analyze both numerical and non-numerical data to gain a comprehensive understanding of the research topic. The integration of quantitative and qualitative data can provide a more nuanced and comprehensive analysis, allowing for triangulation and validation of findings.

Primary vs. Secondary Research

Primary research.

Primary research involves the collection of original data specifically for the purpose of the dissertation. This data is directly obtained from the source, often through surveys, interviews, experiments, or observations. Researchers design and implement their data collection methods to gather information that is relevant to their research questions and objectives. Data analysis in primary research typically involves processing and analyzing the raw data collected.

Secondary Research

Secondary research involves the analysis of existing data that has been previously collected by other researchers or organizations. This data can be obtained from various sources such as academic journals, books, reports, government databases, or online repositories. Secondary data can be either quantitative or qualitative, depending on the nature of the source material. Data analysis in secondary research involves reviewing, organizing, and synthesizing the available data.

If you wanna deepen into Methodology in Research, also read: What is Methodology in Research and How Can We Write it?

Types of Analysis 

Various types of analysis techniques can be employed to examine and interpret the collected data. Of all those types, the ones that are most important and used are:

• Descriptive Analysis: Descriptive analysis focuses on summarizing and describing the main characteristics of the data. It involves calculating measures of central tendency (e.g., mean, median) and measures of dispersion (e.g., standard deviation, range). Descriptive analysis provides an overview of the data, allowing researchers to understand its distribution, variability, and general patterns.
• Inferential Analysis: Inferential analysis aims to draw conclusions or make inferences about a larger population based on the collected sample data. This type of analysis involves applying statistical techniques, such as hypothesis testing, confidence intervals, and regression analysis, to analyze the data and assess the significance of the findings. Inferential analysis helps researchers make generalizations and draw meaningful conclusions beyond the specific sample under investigation.
• Qualitative Analysis: Qualitative analysis is used to interpret non-numerical data, such as interviews, focus groups, or textual materials. It involves coding, categorizing, and analyzing the data to identify themes, patterns, and relationships. Techniques like content analysis, thematic analysis, or discourse analysis are commonly employed to derive meaningful insights from qualitative data.
• Correlation Analysis: Correlation analysis is used to examine the relationship between two or more variables. It determines the strength and direction of the association between variables. Common correlation techniques include Pearson’s correlation coefficient, Spearman’s rank correlation, or point-biserial correlation, depending on the nature of the variables being analyzed.

Basic Statistical Analysis

When conducting dissertation data analysis, researchers often utilize basic statistical analysis techniques to gain insights and draw conclusions from their data. These techniques involve the application of statistical measures to summarize and examine the data. Here are some common types of basic statistical analysis used in dissertation research:

• Descriptive Statistics
• Frequency Analysis
• Cross-tabulation
• Chi-Square Test
• Correlation Analysis

Advanced Statistical Analysis

In dissertation data analysis, researchers may employ advanced statistical analysis techniques to gain deeper insights and address complex research questions. These techniques go beyond basic statistical measures and involve more sophisticated methods. Here are some examples of advanced statistical analysis commonly used in dissertation research:

Regression Analysis

• Analysis of Variance (ANOVA)
• Factor Analysis
• Cluster Analysis
• Structural Equation Modeling (SEM)
• Time Series Analysis

Examples of Methods of Analysis

Regression analysis is a powerful tool for examining relationships between variables and making predictions. It allows researchers to assess the impact of one or more independent variables on a dependent variable. Different types of regression analysis, such as linear regression, logistic regression, or multiple regression, can be used based on the nature of the variables and research objectives.

Event Study

An event study is a statistical technique that aims to assess the impact of a specific event or intervention on a particular variable of interest. This method is commonly employed in finance, economics, or management to analyze the effects of events such as policy changes, corporate announcements, or market shocks.

Vector Autoregression

Vector Autoregression is a statistical modeling technique used to analyze the dynamic relationships and interactions among multiple time series variables. It is commonly employed in fields such as economics, finance, and social sciences to understand the interdependencies between variables over time.

Preparing Data for Analysis

1. become acquainted with the data.

It is crucial to become acquainted with the data to gain a comprehensive understanding of its characteristics, limitations, and potential insights. This step involves thoroughly exploring and familiarizing oneself with the dataset before conducting any formal analysis by reviewing the dataset to understand its structure and content. Identify the variables included, their definitions, and the overall organization of the data. Gain an understanding of the data collection methods, sampling techniques, and any potential biases or limitations associated with the dataset.

2. Review Research Objectives

This step involves assessing the alignment between the research objectives and the data at hand to ensure that the analysis can effectively address the research questions. Evaluate how well the research objectives and questions align with the variables and data collected. Determine if the available data provides the necessary information to answer the research questions adequately. Identify any gaps or limitations in the data that may hinder the achievement of the research objectives.

3. Creating a Data Structure

This step involves organizing the data into a well-defined structure that aligns with the research objectives and analysis techniques. Organize the data in a tabular format where each row represents an individual case or observation, and each column represents a variable. Ensure that each case has complete and accurate data for all relevant variables. Use consistent units of measurement across variables to facilitate meaningful comparisons.

4. Discover Patterns and Connections

In preparing data for dissertation data analysis, one of the key objectives is to discover patterns and connections within the data. This step involves exploring the dataset to identify relationships, trends, and associations that can provide valuable insights. Visual representations can often reveal patterns that are not immediately apparent in tabular data. 

Qualitative Data Analysis

Qualitative data analysis methods are employed to analyze and interpret non-numerical or textual data. These methods are particularly useful in fields such as social sciences, humanities, and qualitative research studies where the focus is on understanding meaning, context, and subjective experiences. Here are some common qualitative data analysis methods:

Thematic Analysis

The thematic analysis involves identifying and analyzing recurring themes, patterns, or concepts within the qualitative data. Researchers immerse themselves in the data, categorize information into meaningful themes, and explore the relationships between them. This method helps in capturing the underlying meanings and interpretations within the data.

Content Analysis

Content analysis involves systematically coding and categorizing qualitative data based on predefined categories or emerging themes. Researchers examine the content of the data, identify relevant codes, and analyze their frequency or distribution. This method allows for a quantitative summary of qualitative data and helps in identifying patterns or trends across different sources.

Grounded Theory

Grounded theory is an inductive approach to qualitative data analysis that aims to generate theories or concepts from the data itself. Researchers iteratively analyze the data, identify concepts, and develop theoretical explanations based on emerging patterns or relationships. This method focuses on building theory from the ground up and is particularly useful when exploring new or understudied phenomena.

Discourse Analysis

Discourse analysis examines how language and communication shape social interactions, power dynamics, and meaning construction. Researchers analyze the structure, content, and context of language in qualitative data to uncover underlying ideologies, social representations, or discursive practices. This method helps in understanding how individuals or groups make sense of the world through language.

Narrative Analysis

Narrative analysis focuses on the study of stories, personal narratives, or accounts shared by individuals. Researchers analyze the structure, content, and themes within the narratives to identify recurring patterns, plot arcs, or narrative devices. This method provides insights into individuals’ live experiences, identity construction, or sense-making processes.

Applying Data Analysis to Your Dissertation

Applying data analysis to your dissertation is a critical step in deriving meaningful insights and drawing valid conclusions from your research. It involves employing appropriate data analysis techniques to explore, interpret, and present your findings. Here are some key considerations when applying data analysis to your dissertation:

Selecting Analysis Techniques

Choose analysis techniques that align with your research questions, objectives, and the nature of your data. Whether quantitative or qualitative, identify the most suitable statistical tests, modeling approaches, or qualitative analysis methods that can effectively address your research goals. Consider factors such as data type, sample size, measurement scales, and the assumptions associated with the chosen techniques.

Data Preparation

Ensure that your data is properly prepared for analysis. Cleanse and validate your dataset, addressing any missing values, outliers, or data inconsistencies. Code variables, transform data if necessary, and format it appropriately to facilitate accurate and efficient analysis. Pay attention to ethical considerations, data privacy, and confidentiality throughout the data preparation process.

Execution of Analysis

Execute the selected analysis techniques systematically and accurately. Utilize statistical software, programming languages, or qualitative analysis tools to carry out the required computations, calculations, or interpretations. Adhere to established guidelines, protocols, or best practices specific to your chosen analysis techniques to ensure reliability and validity.

Interpretation of Results

Thoroughly interpret the results derived from your analysis. Examine statistical outputs, visual representations, or qualitative findings to understand the implications and significance of the results. Relate the outcomes back to your research questions, objectives, and existing literature. Identify key patterns, relationships, or trends that support or challenge your hypotheses.

Drawing Conclusions

Based on your analysis and interpretation, draw well-supported conclusions that directly address your research objectives. Present the key findings in a clear, concise, and logical manner, emphasizing their relevance and contributions to the research field. Discuss any limitations, potential biases, or alternative explanations that may impact the validity of your conclusions.

Validation and Reliability

Evaluate the validity and reliability of your data analysis by considering the rigor of your methods, the consistency of results, and the triangulation of multiple data sources or perspectives if applicable. Engage in critical self-reflection and seek feedback from peers, mentors, or experts to ensure the robustness of your data analysis and conclusions.

In conclusion, dissertation data analysis is an essential component of the research process, allowing researchers to extract meaningful insights and draw valid conclusions from their data. By employing a range of analysis techniques, researchers can explore relationships, identify patterns, and uncover valuable information to address their research objectives.

Turn Your Data Into Easy-To-Understand And Dynamic Stories

Decoding data is daunting and you might end up in confusion. Here’s where infographics come into the picture. With visuals, you can turn your data into easy-to-understand and dynamic stories that your audience can relate to. Mind the Graph is one such platform that helps scientists to explore a library of visuals and use them to amplify their research work. Sign up now to make your presentation simpler. 

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About Sowjanya Pedada

Sowjanya is a passionate writer and an avid reader. She holds MBA in Agribusiness Management and now is working as a content writer. She loves to play with words and hopes to make a difference in the world through her writings. Apart from writing, she is interested in reading fiction novels and doing craftwork. She also loves to travel and explore different cuisines and spend time with her family and friends.

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Qualitative Data Analysis Methods 101:

The “big 6” methods + examples.

By: Kerryn Warren (PhD) | Reviewed By: Eunice Rautenbach (D.Tech) | May 2020 (Updated April 2023)

Qualitative data analysis methods. Wow, that’s a mouthful. 

If you’re new to the world of research, qualitative data analysis can look rather intimidating. So much bulky terminology and so many abstract, fluffy concepts. It certainly can be a minefield!

Don’t worry – in this post, we’ll unpack the most popular analysis methods , one at a time, so that you can approach your analysis with confidence and competence – whether that’s for a dissertation, thesis or really any kind of research project.

What (exactly) is qualitative data analysis?

To understand qualitative data analysis, we need to first understand qualitative data – so let’s step back and ask the question, “what exactly is qualitative data?”.

Qualitative data refers to pretty much any data that’s “not numbers” . In other words, it’s not the stuff you measure using a fixed scale or complex equipment, nor do you analyse it using complex statistics or mathematics.

So, if it’s not numbers, what is it?

Words, you guessed? Well… sometimes , yes. Qualitative data can, and often does, take the form of interview transcripts, documents and open-ended survey responses – but it can also involve the interpretation of images and videos. In other words, qualitative isn’t just limited to text-based data.

So, how’s that different from quantitative data, you ask?

Simply put, qualitative research focuses on words, descriptions, concepts or ideas – while quantitative research focuses on numbers and statistics . Qualitative research investigates the “softer side” of things to explore and describe , while quantitative research focuses on the “hard numbers”, to measure differences between variables and the relationships between them. If you’re keen to learn more about the differences between qual and quant, we’ve got a detailed post over here .

So, qualitative analysis is easier than quantitative, right?

Not quite. In many ways, qualitative data can be challenging and time-consuming to analyse and interpret. At the end of your data collection phase (which itself takes a lot of time), you’ll likely have many pages of text-based data or hours upon hours of audio to work through. You might also have subtle nuances of interactions or discussions that have danced around in your mind, or that you scribbled down in messy field notes. All of this needs to work its way into your analysis.

Making sense of all of this is no small task and you shouldn’t underestimate it. Long story short – qualitative analysis can be a lot of work! Of course, quantitative analysis is no piece of cake either, but it’s important to recognise that qualitative analysis still requires a significant investment in terms of time and effort.

Need a helping hand?

In this post, we’ll explore qualitative data analysis by looking at some of the most common analysis methods we encounter. We’re not going to cover every possible qualitative method and we’re not going to go into heavy detail – we’re just going to give you the big picture. That said, we will of course includes links to loads of extra resources so that you can learn more about whichever analysis method interests you.

Without further delay, let’s get into it.

The “Big 6” Qualitative Analysis Methods 

There are many different types of qualitative data analysis, all of which serve different purposes and have unique strengths and weaknesses . We’ll start by outlining the analysis methods and then we’ll dive into the details for each.

The 6 most popular methods (or at least the ones we see at Grad Coach) are:

• Content analysis
• Narrative analysis
• Discourse analysis
• Thematic analysis
• Grounded theory (GT)
• Interpretive phenomenological analysis (IPA)

Let’s take a look at each of them…

QDA Method #1: Qualitative Content Analysis

Content analysis is possibly the most common and straightforward QDA method. At the simplest level, content analysis is used to evaluate patterns within a piece of content (for example, words, phrases or images) or across multiple pieces of content or sources of communication. For example, a collection of newspaper articles or political speeches.

With content analysis, you could, for instance, identify the frequency with which an idea is shared or spoken about – like the number of times a Kardashian is mentioned on Twitter. Or you could identify patterns of deeper underlying interpretations – for instance, by identifying phrases or words in tourist pamphlets that highlight India as an ancient country.

Because content analysis can be used in such a wide variety of ways, it’s important to go into your analysis with a very specific question and goal, or you’ll get lost in the fog. With content analysis, you’ll group large amounts of text into codes , summarise these into categories, and possibly even tabulate the data to calculate the frequency of certain concepts or variables. Because of this, content analysis provides a small splash of quantitative thinking within a qualitative method.

Naturally, while content analysis is widely useful, it’s not without its drawbacks . One of the main issues with content analysis is that it can be very time-consuming , as it requires lots of reading and re-reading of the texts. Also, because of its multidimensional focus on both qualitative and quantitative aspects, it is sometimes accused of losing important nuances in communication.

Content analysis also tends to concentrate on a very specific timeline and doesn’t take into account what happened before or after that timeline. This isn’t necessarily a bad thing though – just something to be aware of. So, keep these factors in mind if you’re considering content analysis. Every analysis method has its limitations , so don’t be put off by these – just be aware of them ! If you’re interested in learning more about content analysis, the video below provides a good starting point.

QDA Method #2: Narrative Analysis 

As the name suggests, narrative analysis is all about listening to people telling stories and analysing what that means . Since stories serve a functional purpose of helping us make sense of the world, we can gain insights into the ways that people deal with and make sense of reality by analysing their stories and the ways they’re told.

You could, for example, use narrative analysis to explore whether how something is being said is important. For instance, the narrative of a prisoner trying to justify their crime could provide insight into their view of the world and the justice system. Similarly, analysing the ways entrepreneurs talk about the struggles in their careers or cancer patients telling stories of hope could provide powerful insights into their mindsets and perspectives . Simply put, narrative analysis is about paying attention to the stories that people tell – and more importantly, the way they tell them.

Of course, the narrative approach has its weaknesses , too. Sample sizes are generally quite small due to the time-consuming process of capturing narratives. Because of this, along with the multitude of social and lifestyle factors which can influence a subject, narrative analysis can be quite difficult to reproduce in subsequent research. This means that it’s difficult to test the findings of some of this research.

Similarly, researcher bias can have a strong influence on the results here, so you need to be particularly careful about the potential biases you can bring into your analysis when using this method. Nevertheless, narrative analysis is still a very useful qualitative analysis method – just keep these limitations in mind and be careful not to draw broad conclusions . If you’re keen to learn more about narrative analysis, the video below provides a great introduction to this qualitative analysis method.

QDA Method #3: Discourse Analysis 

Discourse is simply a fancy word for written or spoken language or debate . So, discourse analysis is all about analysing language within its social context. In other words, analysing language – such as a conversation, a speech, etc – within the culture and society it takes place. For example, you could analyse how a janitor speaks to a CEO, or how politicians speak about terrorism.

To truly understand these conversations or speeches, the culture and history of those involved in the communication are important factors to consider. For example, a janitor might speak more casually with a CEO in a company that emphasises equality among workers. Similarly, a politician might speak more about terrorism if there was a recent terrorist incident in the country.

So, as you can see, by using discourse analysis, you can identify how culture , history or power dynamics (to name a few) have an effect on the way concepts are spoken about. So, if your research aims and objectives involve understanding culture or power dynamics, discourse analysis can be a powerful method.

Because there are many social influences in terms of how we speak to each other, the potential use of discourse analysis is vast . Of course, this also means it’s important to have a very specific research question (or questions) in mind when analysing your data and looking for patterns and themes, or you might land up going down a winding rabbit hole.

Discourse analysis can also be very time-consuming  as you need to sample the data to the point of saturation – in other words, until no new information and insights emerge. But this is, of course, part of what makes discourse analysis such a powerful technique. So, keep these factors in mind when considering this QDA method. Again, if you’re keen to learn more, the video below presents a good starting point.

QDA Method #4: Thematic Analysis

Thematic analysis looks at patterns of meaning in a data set – for example, a set of interviews or focus group transcripts. But what exactly does that… mean? Well, a thematic analysis takes bodies of data (which are often quite large) and groups them according to similarities – in other words, themes . These themes help us make sense of the content and derive meaning from it.

Let’s take a look at an example.

With thematic analysis, you could analyse 100 online reviews of a popular sushi restaurant to find out what patrons think about the place. By reviewing the data, you would then identify the themes that crop up repeatedly within the data – for example, “fresh ingredients” or “friendly wait staff”.

So, as you can see, thematic analysis can be pretty useful for finding out about people’s experiences , views, and opinions . Therefore, if your research aims and objectives involve understanding people’s experience or view of something, thematic analysis can be a great choice.

Since thematic analysis is a bit of an exploratory process, it’s not unusual for your research questions to develop , or even change as you progress through the analysis. While this is somewhat natural in exploratory research, it can also be seen as a disadvantage as it means that data needs to be re-reviewed each time a research question is adjusted. In other words, thematic analysis can be quite time-consuming – but for a good reason. So, keep this in mind if you choose to use thematic analysis for your project and budget extra time for unexpected adjustments.

QDA Method #5: Grounded theory (GT) 

Grounded theory is a powerful qualitative analysis method where the intention is to create a new theory (or theories) using the data at hand, through a series of “ tests ” and “ revisions ”. Strictly speaking, GT is more a research design type than an analysis method, but we’ve included it here as it’s often referred to as a method.

What’s most important with grounded theory is that you go into the analysis with an open mind and let the data speak for itself – rather than dragging existing hypotheses or theories into your analysis. In other words, your analysis must develop from the ground up (hence the name). 

Let’s look at an example of GT in action.

Assume you’re interested in developing a theory about what factors influence students to watch a YouTube video about qualitative analysis. Using Grounded theory , you’d start with this general overarching question about the given population (i.e., graduate students). First, you’d approach a small sample – for example, five graduate students in a department at a university. Ideally, this sample would be reasonably representative of the broader population. You’d interview these students to identify what factors lead them to watch the video.

After analysing the interview data, a general pattern could emerge. For example, you might notice that graduate students are more likely to read a post about qualitative methods if they are just starting on their dissertation journey, or if they have an upcoming test about research methods.

From here, you’ll look for another small sample – for example, five more graduate students in a different department – and see whether this pattern holds true for them. If not, you’ll look for commonalities and adapt your theory accordingly. As this process continues, the theory would develop . As we mentioned earlier, what’s important with grounded theory is that the theory develops from the data – not from some preconceived idea.

So, what are the drawbacks of grounded theory? Well, some argue that there’s a tricky circularity to grounded theory. For it to work, in principle, you should know as little as possible regarding the research question and population, so that you reduce the bias in your interpretation. However, in many circumstances, it’s also thought to be unwise to approach a research question without knowledge of the current literature . In other words, it’s a bit of a “chicken or the egg” situation.

Regardless, grounded theory remains a popular (and powerful) option. Naturally, it’s a very useful method when you’re researching a topic that is completely new or has very little existing research about it, as it allows you to start from scratch and work your way from the ground up .

QDA Method #6:   Interpretive Phenomenological Analysis (IPA)

Interpretive. Phenomenological. Analysis. IPA . Try saying that three times fast…

Let’s just stick with IPA, okay?

IPA is designed to help you understand the personal experiences of a subject (for example, a person or group of people) concerning a major life event, an experience or a situation . This event or experience is the “phenomenon” that makes up the “P” in IPA. Such phenomena may range from relatively common events – such as motherhood, or being involved in a car accident – to those which are extremely rare – for example, someone’s personal experience in a refugee camp. So, IPA is a great choice if your research involves analysing people’s personal experiences of something that happened to them.

It’s important to remember that IPA is subject – centred . In other words, it’s focused on the experiencer . This means that, while you’ll likely use a coding system to identify commonalities, it’s important not to lose the depth of experience or meaning by trying to reduce everything to codes. Also, keep in mind that since your sample size will generally be very small with IPA, you often won’t be able to draw broad conclusions about the generalisability of your findings. But that’s okay as long as it aligns with your research aims and objectives.

Another thing to be aware of with IPA is personal bias . While researcher bias can creep into all forms of research, self-awareness is critically important with IPA, as it can have a major impact on the results. For example, a researcher who was a victim of a crime himself could insert his own feelings of frustration and anger into the way he interprets the experience of someone who was kidnapped. So, if you’re going to undertake IPA, you need to be very self-aware or you could muddy the analysis.

How to choose the right analysis method

In light of all of the qualitative analysis methods we’ve covered so far, you’re probably asking yourself the question, “ How do I choose the right one? ”

Much like all the other methodological decisions you’ll need to make, selecting the right qualitative analysis method largely depends on your research aims, objectives and questions . In other words, the best tool for the job depends on what you’re trying to build. For example:

• Perhaps your research aims to analyse the use of words and what they reveal about the intention of the storyteller and the cultural context of the time.
• Perhaps your research aims to develop an understanding of the unique personal experiences of people that have experienced a certain event, or
• Perhaps your research aims to develop insight regarding the influence of a certain culture on its members.

As you can probably see, each of these research aims are distinctly different , and therefore different analysis methods would be suitable for each one. For example, narrative analysis would likely be a good option for the first aim, while grounded theory wouldn’t be as relevant. 

It’s also important to remember that each method has its own set of strengths, weaknesses and general limitations. No single analysis method is perfect . So, depending on the nature of your research, it may make sense to adopt more than one method (this is called triangulation ). Keep in mind though that this will of course be quite time-consuming.

As we’ve seen, all of the qualitative analysis methods we’ve discussed make use of coding and theme-generating techniques, but the intent and approach of each analysis method differ quite substantially. So, it’s very important to come into your research with a clear intention before you decide which analysis method (or methods) to use.

Start by reviewing your research aims , objectives and research questions to assess what exactly you’re trying to find out – then select a qualitative analysis method that fits. Never pick a method just because you like it or have experience using it – your analysis method (or methods) must align with your broader research aims and objectives.

Let’s recap on QDA methods…

In this post, we looked at six popular qualitative data analysis methods:

• First, we looked at content analysis , a straightforward method that blends a little bit of quant into a primarily qualitative analysis.
• Then we looked at narrative analysis , which is about analysing how stories are told.
• Next up was discourse analysis – which is about analysing conversations and interactions.
• Then we moved on to thematic analysis – which is about identifying themes and patterns.
• From there, we went south with grounded theory – which is about starting from scratch with a specific question and using the data alone to build a theory in response to that question.
• And finally, we looked at IPA – which is about understanding people’s unique experiences of a phenomenon.

Of course, these aren’t the only options when it comes to qualitative data analysis, but they’re a great starting point if you’re dipping your toes into qualitative research for the first time.

If you’re still feeling a bit confused, consider our private coaching service , where we hold your hand through the research process to help you develop your best work.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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85 Comments

This has been very helpful. Thank you.

Thank you madam,

Thank you so much for this information

I wonder it so clear for understand and good for me. can I ask additional query?

Very insightful and useful

Good work done with clear explanations. Thank you.

Thanks so much for the write-up, it’s really good.

Thanks madam . It is very important .

thank you very good

Great presentation

This has been very well explained in simple language . It is useful even for a new researcher.

Great to hear that. Good luck with your qualitative data analysis, Pramod!

This is very useful information. And it was very a clear language structured presentation. Thanks a lot.

Thank you so much.

very informative sequential presentation

Precise explanation of method.

Hi, may we use 2 data analysis methods in our qualitative research?

Thanks for your comment. Most commonly, one would use one type of analysis method, but it depends on your research aims and objectives.

You explained it in very simple language, everyone can understand it. Thanks so much.

Thank you very much, this is very helpful. It has been explained in a very simple manner that even a layman understands

Thank nicely explained can I ask is Qualitative content analysis the same as thematic analysis?

Thanks for your comment. No, QCA and thematic are two different types of analysis. This article might help clarify – https://onlinelibrary.wiley.com/doi/10.1111/nhs.12048

This is my first time to come across a well explained data analysis. so helpful.

I have thoroughly enjoyed your explanation of the six qualitative analysis methods. This is very helpful. Thank you!

Thank you very much, this is well explained and useful

i need a citation of your book.

Thanks a lot , remarkable indeed, enlighting to the best

Hi Derek, What other theories/methods would you recommend when the data is a whole speech?

Keep writing useful artikel.

It is important concept about QDA and also the way to express is easily understandable, so thanks for all.

Thank you, this is well explained and very useful.

Very helpful .Thanks.

Hi there! Very well explained. Simple but very useful style of writing. Please provide the citation of the text. warm regards

The session was very helpful and insightful. Thank you

This was very helpful and insightful. Easy to read and understand

As a professional academic writer, this has been so informative and educative. Keep up the good work Grad Coach you are unmatched with quality content for sure.

Keep up the good work Grad Coach you are unmatched with quality content for sure.

Its Great and help me the most. A Million Thanks you Dr.

It is a very nice work

Very insightful. Please, which of this approach could be used for a research that one is trying to elicit students’ misconceptions in a particular concept ?

This is Amazing and well explained, thanks

great overview

What do we call a research data analysis method that one use to advise or determining the best accounting tool or techniques that should be adopted in a company.

Informative video, explained in a clear and simple way. Kudos

Waoo! I have chosen method wrong for my data analysis. But I can revise my work according to this guide. Thank you so much for this helpful lecture.

This has been very helpful. It gave me a good view of my research objectives and how to choose the best method. Thematic analysis it is.

Very helpful indeed. Thanku so much for the insight.

This was incredibly helpful.

Very helpful.

very educative

Nicely written especially for novice academic researchers like me! Thank you.

choosing a right method for a paper is always a hard job for a student, this is a useful information, but it would be more useful personally for me, if the author provide me with a little bit more information about the data analysis techniques in type of explanatory research. Can we use qualitative content analysis technique for explanatory research ? or what is the suitable data analysis method for explanatory research in social studies?

that was very helpful for me. because these details are so important to my research. thank you very much

I learnt a lot. Thank you

Relevant and Informative, thanks !

Well-planned and organized, thanks much! 🙂

I have reviewed qualitative data analysis in a simplest way possible. The content will highly be useful for developing my book on qualitative data analysis methods. Cheers!

Clear explanation on qualitative and how about Case study

This was helpful. Thank you

This was really of great assistance, it was just the right information needed. Explanation very clear and follow.

Wow, Thanks for making my life easy

This was helpful thanks .

Very helpful…. clear and written in an easily understandable manner. Thank you.

This was so helpful as it was easy to understand. I’m a new to research thank you so much.

so educative…. but Ijust want to know which method is coding of the qualitative or tallying done?

Thank you for the great content, I have learnt a lot. So helpful

precise and clear presentation with simple language and thank you for that.

very informative content, thank you.

You guys are amazing on YouTube on this platform. Your teachings are great, educative, and informative. kudos!

Brilliant Delivery. You made a complex subject seem so easy. Well done.

Beautifully explained.

Thanks a lot

Is there a video the captures the practical process of coding using automated applications?

Thanks for the comment. We don’t recommend using automated applications for coding, as they are not sufficiently accurate in our experience.

content analysis can be qualitative research?

THANK YOU VERY MUCH.

Thank you very much for such a wonderful content

do you have any material on Data collection

What a powerful explanation of the QDA methods. Thank you.

Great explanation both written and Video. i have been using of it on a day to day working of my thesis project in accounting and finance. Thank you very much for your support.

very helpful, thank you so much

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• Print Friendly

• Cookies & Privacy
• GETTING STARTED
• Introduction
• FUNDAMENTALS

Getting to the main article

Choosing your route

Setting research questions/ hypotheses

Assessment point

Building the theoretical case

Setting your research strategy

Data collection

Data analysis

CONSIDERATION ONE

The data analysis process.

The data analysis process involves three steps : (STEP ONE) select the correct statistical tests to run on your data; (STEP TWO) prepare and analyse the data you have collected using a relevant statistics package; and (STEP THREE) interpret the findings properly so that you can write up your results (i.e., usually in Chapter Four: Results ). The basic idea behind each of these steps is relatively straightforward, but the act of analysing your data (i.e., by selecting statistical tests, preparing your data and analysing it, and interpreting the findings from these tests) can be time consuming and challenging. We have tried to make this process as easy as possible by providing comprehensive, step-by-step guides in the Data Analysis part of Lærd Dissertation, but you should leave time at least one week to analyse your data.

STEP ONE Select the correct statistical tests to run on your data

It is common that dissertation students collect good data, but then report the wrong findings because of selecting the incorrect statistical tests to run in the first place. Selecting the correct statistical tests to perform on the data that you have collected will depend on (a) the research questions/hypotheses you have set, together with the research design you have adopted, and (b) the type and nature of your data:

The research questions/hypotheses you have set, together with the research design you have adopted

Your research questions/hypotheses and research design explain what variables you are measuring and how you plan to measure these variables. These highlight whether you want to (a) predict a score or a membership of a group, (b) find out differences between groups or treatments, or (c) explore associations/relationships between variables. These different aims determine the statistical tests that may be appropriate to run on your data. We highlight the word may because the most appropriate test that is identified based on your research questions/hypotheses and research design can change depending on the type and nature of the data you collect; something we discuss next.

The type and nature of the data you collected

Data is not all the same. As you will have identified by now, not all variables are measured in the same way; variables can be dichotomous, ordinal, or continuous. In addition, not all data is normal , as term we explain the Data Analysis section, nor is the data you have collected when comparing groups necessarily equal for each group. As a result, you might think that running a particular statistical test is correct (e.g., a dependent t-test), based on the research questions/hypotheses you have set, but the data you have collected fails certain assumptions that are important to this statistical test (i.e., normality and homogeneity of variance ). As a result, you have to run another statistical test (e.g., a Mann-Whitney U instead of a dependent t-test).

To select the correct statistical tests to run on the data in your dissertation, we have created a Statistical Test Selector to help guide you through the various options.

STEP TWO Prepare and analyse your data using a relevant statistics package

The preparation and analysis of your data is actually a much more practical step than many students realise. Most of the time required to get the results that you will present in your write up (i.e., usually in Chapter Four: Results ) comes from knowing (a) how to enter data into a statistics package (e.g., SPSS) so that it can be analysed correctly, and (b) what buttons to press in the statistics package to correctly run the statistical tests you need:

Entering data is not just about knowing what buttons to press, but: (a) how to code your data correctly to recognise the types of variables that you have, as well as issues such as reverse coding ; (b) how to filter your dataset to take into account missing data and outliers ; (c) how to split files (i.e., in SPSS) when analysing the data for separate subgroups (e.g., males and females) using the same statistical tests; (d) how to weight and unweight data you have collected; and (e) other things you need to consider when entering data. What you have to do when it comes to entering data (i.e., in terms of coding, filtering, splitting files, and weighting/unweighting data) will depend on the statistical tests you plan to run. Therefore, entering data starts with using the Statistical Test Selector to help guide you through the various options. In the Data Analysis section, we help you to understand what you need to know about entering data in the context of your dissertation.

Running statistical tests

Statistics packages do the hard work of statistically analysing your data, but they rely on you making a number of choices. This is not simply about selecting the correct statistical test, but knowing, when you have selected a given test to run on your data, what buttons to press to: (a) test for the assumptions underlying the statistical test; (b) test whether corrections can be made when assumptions are violated ; (c) take into account outliers and missing data ; (d) choose between the different numerical and graphical ways to approach your analysis; and (e) other standard and more advanced tips. In the Data Analysis section, we explain what these considerations are (i.e., assumptions, corrections, outliers and missing data, numerical and graphical analysis) so that you can apply them to your own dissertation. We also provide comprehensive , step-by-step instructions with screenshots that show you how to enter data and run a wide range of statistical tests using the statistics package, SPSS. We do this on the basis that you probably have little or no knowledge of SPSS.

STEP THREE Interpret the findings properly

SPSS produces many tables of output for the typical tests you will run. In addition, SPSS has many new methods of presenting data using its Model viewer. You need to know which of these tables is important for your analysis and what the different figures/numbers mean. Interpreting these findings properly and communicating your results is one of the most important aspects of your dissertation. In the Data Analysis section, we show you how to understand these tables of output, what part of this output you need to look at, and how to write up the results in an appropriate format (i.e., so that you can answer you research hypotheses).

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Dissertation Methodology – Structure, Example and Writing Guide

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Dissertation Methodology

In any research, the methodology chapter is one of the key components of your dissertation. It provides a detailed description of the methods you used to conduct your research and helps readers understand how you obtained your data and how you plan to analyze it. This section is crucial for replicating the study and validating its results.

Here are the basic elements that are typically included in a dissertation methodology:

• Introduction : This section should explain the importance and goals of your research .
• Research Design : Outline your research approach and why it’s appropriate for your study. You might be conducting an experimental research, a qualitative research, a quantitative research, or a mixed-methods research.
• Data Collection : This section should detail the methods you used to collect your data. Did you use surveys, interviews, observations, etc.? Why did you choose these methods? You should also include who your participants were, how you recruited them, and any ethical considerations.
• Data Analysis : Explain how you intend to analyze the data you collected. This could include statistical analysis, thematic analysis, content analysis, etc., depending on the nature of your study.
• Reliability and Validity : Discuss how you’ve ensured the reliability and validity of your study. For instance, you could discuss measures taken to reduce bias, how you ensured that your measures accurately capture what they were intended to, or how you will handle any limitations in your study.
• Ethical Considerations : This is where you state how you have considered ethical issues related to your research, how you have protected the participants’ rights, and how you have complied with the relevant ethical guidelines.
• Limitations : Acknowledge any limitations of your methodology, including any biases and constraints that might have affected your study.
• Summary : Recap the key points of your methodology chapter, highlighting the overall approach and rationalization of your research.

Types of Dissertation Methodology

The type of methodology you choose for your dissertation will depend on the nature of your research question and the field you’re working in. Here are some of the most common types of methodologies used in dissertations:

Experimental Research

This involves creating an experiment that will test your hypothesis. You’ll need to design an experiment, manipulate variables, collect data, and analyze that data to draw conclusions. This is commonly used in fields like psychology, biology, and physics.

Survey Research

This type of research involves gathering data from a large number of participants using tools like questionnaires or surveys. It can be used to collect a large amount of data and is often used in fields like sociology, marketing, and public health.

Qualitative Research

This type of research is used to explore complex phenomena that can’t be easily quantified. Methods include interviews, focus groups, and observations. This methodology is common in fields like anthropology, sociology, and education.

Quantitative Research

Quantitative research uses numerical data to answer research questions. This can include statistical, mathematical, or computational techniques. It’s common in fields like economics, psychology, and health sciences.

Case Study Research

This type of research involves in-depth investigation of a particular case, such as an individual, group, or event. This methodology is often used in psychology, social sciences, and business.

Mixed Methods Research

This combines qualitative and quantitative research methods in a single study. It’s used to answer more complex research questions and is becoming more popular in fields like social sciences, health sciences, and education.

Action Research

This type of research involves taking action and then reflecting upon the results. This cycle of action-reflection-action continues throughout the study. It’s often used in fields like education and organizational development.

Longitudinal Research

This type of research involves studying the same group of individuals over an extended period of time. This could involve surveys, observations, or experiments. It’s common in fields like psychology, sociology, and medicine.

Ethnographic Research

This type of research involves the in-depth study of people and cultures. Researchers immerse themselves in the culture they’re studying to collect data. This is often used in fields like anthropology and social sciences.

Structure of Dissertation Methodology

The structure of a dissertation methodology can vary depending on your field of study, the nature of your research, and the guidelines of your institution. However, a standard structure typically includes the following elements:

• Introduction : Briefly introduce your overall approach to the research. Explain what you plan to explore and why it’s important.
• Research Design/Approach : Describe your overall research design. This can be qualitative, quantitative, or mixed methods. Explain the rationale behind your chosen design and why it is suitable for your research questions or hypotheses.
• Data Collection Methods : Detail the methods you used to collect your data. You should include what type of data you collected, how you collected it, and why you chose this method. If relevant, you can also include information about your sample population, such as how many people participated, how they were chosen, and any relevant demographic information.
• Data Analysis Methods : Explain how you plan to analyze your collected data. This will depend on the nature of your data. For example, if you collected quantitative data, you might discuss statistical analysis techniques. If you collected qualitative data, you might discuss coding strategies, thematic analysis, or narrative analysis.
• Reliability and Validity : Discuss how you’ve ensured the reliability and validity of your research. This might include steps you took to reduce bias or increase the accuracy of your measurements.
• Ethical Considerations : If relevant, discuss any ethical issues associated with your research. This might include how you obtained informed consent from participants, how you ensured participants’ privacy and confidentiality, or any potential conflicts of interest.
• Limitations : Acknowledge any limitations in your research methodology. This could include potential sources of bias, difficulties with data collection, or limitations in your analysis methods.
• Summary/Conclusion : Briefly summarize the key points of your methodology, emphasizing how it helps answer your research questions or hypotheses.

How to Write Dissertation Methodology

Writing a dissertation methodology requires you to be clear and precise about the way you’ve carried out your research. It’s an opportunity to convince your readers of the appropriateness and reliability of your approach to your research question. Here is a basic guideline on how to write your methodology section:

1. Introduction

Start your methodology section by restating your research question(s) or objective(s). This ensures your methodology directly ties into the aim of your research.

2. Approach

Identify your overall approach: qualitative, quantitative, or mixed methods. Explain why you have chosen this approach.

• Qualitative methods are typically used for exploratory research and involve collecting non-numerical data. This might involve interviews, observations, or analysis of texts.
• Quantitative methods are used for research that relies on numerical data. This might involve surveys, experiments, or statistical analysis.
• Mixed methods use a combination of both qualitative and quantitative research methods.

3. Research Design

Describe the overall design of your research. This could involve explaining the type of study (e.g., case study, ethnography, experimental research, etc.), how you’ve defined and measured your variables, and any control measures you’ve implemented.

4. Data Collection

Explain in detail how you collected your data.

• If you’ve used qualitative methods, you might detail how you selected participants for interviews or focus groups, how you conducted observations, or how you analyzed existing texts.
• If you’ve used quantitative methods, you might detail how you designed your survey or experiment, how you collected responses, and how you ensured your data is reliable and valid.

5. Data Analysis

Describe how you analyzed your data.

• If you’re doing qualitative research, this might involve thematic analysis, discourse analysis, or grounded theory.
• If you’re doing quantitative research, you might be conducting statistical tests, regression analysis, or factor analysis.

Discuss any ethical issues related to your research. This might involve explaining how you obtained informed consent, how you’re protecting participants’ privacy, or how you’re managing any potential harms to participants.

7. Reliability and Validity

Discuss the steps you’ve taken to ensure the reliability and validity of your data.

• Reliability refers to the consistency of your measurements, and you might discuss how you’ve piloted your instruments or used standardized measures.
• Validity refers to the accuracy of your measurements, and you might discuss how you’ve ensured your measures reflect the concepts they’re supposed to measure.

8. Limitations

Every study has its limitations. Discuss the potential weaknesses of your chosen methods and explain any obstacles you faced in your research.

9. Conclusion

Summarize the key points of your methodology, emphasizing how it helps to address your research question or objective.

Example of Dissertation Methodology

An Example of Dissertation Methodology is as follows:

Chapter 3: Methodology

• Introduction

This chapter details the methodology adopted in this research. The study aimed to explore the relationship between stress and productivity in the workplace. A mixed-methods research design was used to collect and analyze data.

Research Design

This study adopted a mixed-methods approach, combining quantitative surveys with qualitative interviews to provide a comprehensive understanding of the research problem. The rationale for this approach is that while quantitative data can provide a broad overview of the relationships between variables, qualitative data can provide deeper insights into the nuances of these relationships.

Data Collection Methods

Quantitative Data Collection : An online self-report questionnaire was used to collect data from participants. The questionnaire consisted of two standardized scales: the Perceived Stress Scale (PSS) to measure stress levels and the Individual Work Productivity Questionnaire (IWPQ) to measure productivity. The sample consisted of 200 office workers randomly selected from various companies in the city.

Qualitative Data Collection : Semi-structured interviews were conducted with 20 participants chosen from the initial sample. The interview guide included questions about participants’ experiences with stress and how they perceived its impact on their productivity.

Data Analysis Methods

Quantitative Data Analysis : Descriptive and inferential statistics were used to analyze the survey data. Pearson’s correlation was used to examine the relationship between stress and productivity.

Qualitative Data Analysis : Interviews were transcribed and subjected to thematic analysis using NVivo software. This process allowed for identifying and analyzing patterns and themes regarding the impact of stress on productivity.

Reliability and Validity

To ensure reliability and validity, standardized measures with good psychometric properties were used. In qualitative data analysis, triangulation was employed by having two researchers independently analyze the data and then compare findings.

Ethical Considerations

All participants provided informed consent prior to their involvement in the study. They were informed about the purpose of the study, their rights as participants, and the confidentiality of their responses.

Limitations

The main limitation of this study is its reliance on self-report measures, which can be subject to biases such as social desirability bias. Moreover, the sample was drawn from a single city, which may limit the generalizability of the findings.

Where to Write Dissertation Methodology

In a dissertation or thesis, the Methodology section usually follows the Literature Review. This placement allows the Methodology to build upon the theoretical framework and existing research outlined in the Literature Review, and precedes the Results or Findings section. Here’s a basic outline of how most dissertations are structured:

• Acknowledgements
• Literature Review (or it may be interspersed throughout the dissertation)
• Methodology
• Results/Findings
• References/Bibliography

In the Methodology chapter, you will discuss the research design, data collection methods, data analysis methods, and any ethical considerations pertaining to your study. This allows your readers to understand how your research was conducted and how you arrived at your results.

Advantages of Dissertation Methodology

The dissertation methodology section plays an important role in a dissertation for several reasons. Here are some of the advantages of having a well-crafted methodology section in your dissertation:

• Clarifies Your Research Approach : The methodology section explains how you plan to tackle your research question, providing a clear plan for data collection and analysis.
• Enables Replication : A detailed methodology allows other researchers to replicate your study. Replication is an important aspect of scientific research because it provides validation of the study’s results.
• Demonstrates Rigor : A well-written methodology shows that you’ve thought critically about your research methods and have chosen the most appropriate ones for your research question. This adds credibility to your study.
• Enhances Transparency : Detailing your methods allows readers to understand the steps you took in your research. This increases the transparency of your study and allows readers to evaluate potential biases or limitations.
• Helps in Addressing Research Limitations : In your methodology section, you can acknowledge and explain the limitations of your research. This is important as it shows you understand that no research method is perfect and there are always potential weaknesses.
• Facilitates Peer Review : A detailed methodology helps peer reviewers assess the soundness of your research design. This is an important part of the publication process if you aim to publish your dissertation in a peer-reviewed journal.
• Establishes the Validity and Reliability : Your methodology section should also include a discussion of the steps you took to ensure the validity and reliability of your measurements, which is crucial for establishing the overall quality of your research.

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How to Analyse Secondary Data for a Dissertation

Secondary data refers to data that has already been collected by another researcher. For researchers (and students!) with limited time and resources, secondary data, whether qualitative or quantitative can be a highly viable source of data.  In addition, with the advances in technology and access to peer reviewed journals and studies provided by the internet, it is increasingly popular as a form of data collection.  The question that frequently arises amongst students however, is: how is secondary data best analysed?

The process of data analysis in secondary research

Secondary analysis (i.e., the use of existing data) is a systematic methodological approach that has some clear steps that need to be followed for the process to be effective.  In simple terms there are three steps:

• Step One: Development of Research Questions
• Step Two: Identification of dataset
• Step Three: Evaluation of the dataset.

Let’s look at each of these in more detail:

Step One: Development of research questions

Using secondary data means you need to apply theoretical knowledge and conceptual skills to be able to use the dataset to answer research questions.  Clearly therefore, the first step is thus to clearly define and develop your research questions so that you know the areas of interest that you need to explore for location of the most appropriate secondary data.

Step Two: Identification of Dataset

This stage should start with identification, through investigation, of what is currently known in the subject area and where there are gaps, and thus what data is available to address these gaps.  Sources can be academic from prior studies that have used quantitative or qualitative data, and which can then be gathered together and collated to produce a new secondary dataset.  In addition, other more informal or “grey” literature can also be incorporated, including consumer report, commercial studies or similar.  One of the values of using secondary research is that original survey works often do not use all the data collected which means this unused information can be applied to different settings or perspectives.

Key point: Effective use of secondary data means identifying how the data can be used to deliver meaningful and relevant answers to the research questions.  In other words that the data used is a good fit for the study and research questions.

Step Three: Evaluation of the dataset for effectiveness/fit

A good tip is to use a reflective approach for data evaluation.  In other words, for each piece of secondary data to be utilised, it is sensible to identify the purpose of the work, the credentials of the authors (i.e., credibility, what data is provided in the original work and how long ago it was collected).  In addition, the methods used and the level of consistency that exists compared to other works. This is important because understanding the primary method of data collection will impact on the overall evaluation and analysis when it is used as secondary source. In essence, if there is no understanding of the coding used in qualitative data analysis to identify key themes then there will be a mismatch with interpretations when the data is used for secondary purposes.  Furthermore, having multiple sources which draw similar conclusions ensures a higher level of validity than relying on only one or two secondary sources.

A useful framework provides a flow chart of decision making, as shown in the figure below.

Following this process ensures that only those that are most appropriate for your research questions are included in the final dataset, but also demonstrates to your readers that you have been thorough in identifying the right works to use.

Writing up the Analysis

Once you have your dataset, writing up the analysis will depend on the process used.  If the data is qualitative in nature, then you should follow the following process.

Pre-Planning

• Read and re-read all sources, identifying initial observations, correlations, and relationships between themes and how they apply to your research questions.
• Once initial themes are identified, it is sensible to explore further and identify sub-themes which lead on from the core themes and correlations in the dataset, which encourages identification of new insights and contributes to the originality of your own work.

Structure of the Analysis Presentation

Introduction.

The introduction should commence with an overview of all your sources. It is good practice to present these in a table, listed chronologically so that your work has an orderly and consistent flow. The introduction should also incorporate a brief (2-3 sentences) overview of the key outcomes and results identified.

The body text for secondary data, irrespective of whether quantitative or qualitative data is used, should be broken up into sub-sections for each argument or theme presented. In the case of qualitative data, depending on whether content, narrative or discourse analysis is used, this means presenting the key papers in the area, their conclusions and how these answer, or not, your research questions. Each source should be clearly cited and referenced at the end of the work. In the case of qualitative data, any figures or tables should be reproduced with the correct citations to their original source. In both cases, it is good practice to give a main heading of a key theme, with sub-headings for each of the sub themes identified in the analysis.

Do not use direct quotes from secondary data unless they are:

• properly referenced, and
• are key to underlining a point or conclusion that you have drawn from the data.

All results sections, regardless of whether primary or secondary data has been used should refer back to the research questions and prior works. This is because, regardless of whether the results back up or contradict previous research, including previous works shows a wider level of reading and understanding of the topic being researched and gives a greater depth to your own work.

Summary of results

The summary of the results section of a secondary data dissertation should deliver a summing up of key findings, and if appropriate a conceptual framework that clearly illustrates the findings of the work. This shows that you have understood your secondary data, how it has answered your research questions, and furthermore that your interpretation has led to some firm outcomes.

ON YOUR 1ST ORDER

Mastering Dissertation Data Analysis: A Comprehensive Guide

By Laura Brown on 29th December 2023

To craft an effective dissertation data analysis chapter, you need to follow some simple steps:

• Start by planning the structure and objectives of the chapter.
• Clearly set the stage by providing a concise overview of your research design and methodology.
• Proceed to thorough data preparation, ensuring accuracy and organisation.
• Justify your methods and present the results using visual aids for clarity.
• Discuss the findings within the context of your research questions.
• Finally, review and edit your chapter to ensure coherence.

This approach will ensure a well-crafted and impactful analysis section.

Before delving into details on how you can come up with an engaging data analysis show in your dissertation, we first need to understand what it is and why it is required.

What Is Data Analysis In A Dissertation?

The data analysis chapter is a crucial section of a research dissertation that involves the examination, interpretation, and synthesis of collected data. In this chapter, researchers employ statistical techniques, qualitative methods, or a combination of both to make sense of the data gathered during the research process.

Why Is The Data Analysis Chapter So Important?

The primary objectives of the data analysis chapter are to identify patterns, trends, relationships, and insights within the data set. Researchers use various tools and software to conduct a thorough analysis, ensuring that the results are both accurate and relevant to the research questions or hypotheses. Ultimately, the findings derived from this chapter contribute to the overall conclusions of the dissertation, providing a basis for drawing meaningful and well-supported insights.

Steps Required To Craft Data Analysis Chapter To Perfection

Now that we have an idea of what a dissertation analysis chapter is and why it is necessary to put it in the dissertation, let’s move towards how we can create one that has a significant impact. Our guide will move around the bulleted points that have been discussed initially in the beginning. So, it’s time to begin.

Step 1: Planning Your Data Analysis Chapter

Planning your data analysis chapter is a critical precursor to its successful execution.

• Begin by outlining the chapter structure to provide a roadmap for your analysis.
• Start with an introduction that succinctly introduces the purpose and significance of the data analysis in the context of your research.
• Following this, delineate the chapter into sections such as Data Preparation, where you detail the steps taken to organise and clean your data.
• Plan on to clearly define the Data Analysis Techniques employed, justifying their relevance to your research objectives.
• As you progress, plan for the Results Presentation, incorporating visual aids for clarity. Lastly, earmark a section for the Discussion of Findings, where you will interpret results within the broader context of your research questions.

This structured approach ensures a comprehensive and cohesive data analysis chapter, setting the stage for a compelling narrative that contributes significantly to your dissertation. You can always seek our dissertation data analysis help to plan your chapter.

Step 2: Setting The Stage – Introduction to Data Analysis

Your primary objective is to establish a solid foundation for the analytical journey. You need to skillfully link your data analysis to your research questions, elucidating the direct relevance and purpose of the upcoming analysis.

Simultaneously, define key concepts to provide clarity and ensure a shared understanding of the terms integral to your study. Following this, offer a concise overview of your data set characteristics, outlining its source, nature, and any noteworthy features.

This meticulous groundwork alongside our help with dissertation data analysis lays the base for a coherent and purposeful chapter, guiding readers seamlessly into the subsequent stages of your dissertation.

Step 3: Data Preparation

Now this is another pivotal phase in the data analysis process, ensuring the integrity and reliability of your findings. You should start with an insightful overview of the data cleaning and preprocessing procedures, highlighting the steps taken to refine and organise your dataset. Then, discuss any challenges encountered during the process and the strategies employed to address them.

Moving forward, delve into the specifics of data transformation procedures, elucidating any alterations made to the raw data for analysis. Clearly describe the methods employed for normalisation, scaling, or any other transformations deemed necessary. It will not only enhance the quality of your analysis but also foster transparency in your research methodology, reinforcing the robustness of your data-driven insights.

Step 4: Data Analysis Techniques

The data analysis section of a dissertation is akin to choosing the right tools for an artistic masterpiece. Carefully weigh the quantitative and qualitative approaches, ensuring a tailored fit for the nature of your data.

Quantitative Analysis

• Descriptive Statistics: Paint a vivid picture of your data through measures like mean, median, and mode. It’s like capturing the essence of your data’s personality.
• Inferential Statistics:Take a leap into the unknown, making educated guesses and inferences about your larger population based on a sample. It’s statistical magic in action.

Qualitative Analysis

• Thematic Analysis: Imagine your data as a novel, and thematic analysis as the tool to uncover its hidden chapters. Dissect the narrative, revealing recurring themes and patterns.
• Content Analysis: Scrutinise your data’s content like detectives, identifying key elements and meanings. It’s a deep dive into the substance of your qualitative data.

Providing Rationale for Chosen Methods

You should also articulate the why behind the chosen methods. It’s not just about numbers or themes; it’s about the story you want your data to tell. Through transparent rationale, you should ensure that your chosen techniques align seamlessly with your research goals, adding depth and credibility to the analysis.

Step 5: Presentation Of Your Results

You can simply break this process into two parts.

a.    Creating Clear and Concise Visualisations

Effectively communicate your findings through meticulously crafted visualisations. Use tables that offer a structured presentation, summarising key data points for quick comprehension. Graphs, on the other hand, visually depict trends and patterns, enhancing overall clarity. Thoughtfully design these visual aids to align with the nature of your data, ensuring they serve as impactful tools for conveying information.

b.    Interpreting and Explaining Results

Go beyond mere presentation by providing insightful interpretation by taking data analysis services for dissertation. Show the significance of your findings within the broader research context. Moreover, articulates the implications of observed patterns or relationships. By weaving a narrative around your results, you guide readers through the relevance and impact of your data analysis, enriching the overall understanding of your dissertation’s key contributions.

Step 6: Discussion of Findings

While discussing your findings and dissertation discussion chapter , it’s like putting together puzzle pieces to understand what your data is saying. You can always take dissertation data analysis help to explain what it all means, connecting back to why you started in the first place.

Be honest about any limitations or possible biases in your study; it’s like showing your cards to make your research more trustworthy. Comparing your results to what other smart people have found before you adds to the conversation, showing where your work fits in.

Looking ahead, you suggest ideas for what future researchers could explore, keeping the conversation going. So, it’s not just about what you found, but also about what comes next and how it all fits into the big picture of what we know.

Step 7: Writing Style and Tone

In order to perfectly come up with this chapter, follow the below points in your writing and adjust the tone accordingly,

• Use clear and concise language to ensure your audience easily understands complex concepts.
• Avoid unnecessary jargon in data analysis for thesis, and if specialised terms are necessary, provide brief explanations.
• Keep your writing style formal and objective, maintaining an academic tone throughout.
• Avoid overly casual language or slang, as the data analysis chapter is a serious academic document.
• Clearly define terms and concepts, providing specific details about your data preparation and analysis procedures.
• Use precise language to convey your ideas, minimising ambiguity.
• Follow a consistent formatting style for headings, subheadings, and citations to enhance readability.
• Ensure that tables, graphs, and visual aids are labelled and formatted uniformly for a polished presentation.
• Connect your analysis to the broader context of your research by explaining the relevance of your chosen methods and the importance of your findings.
• Offer a balance between detail and context, helping readers understand the significance of your data analysis within the larger study.
• Present enough detail to support your findings but avoid overwhelming readers with excessive information.
• Use a balance of text and visual aids to convey information efficiently.
• Maintain reader engagement by incorporating transitions between sections and effectively linking concepts.
• Use a mix of sentence structures to add variety and keep the writing engaging.
• Eliminate grammatical errors, typos, and inconsistencies through thorough proofreading.
• Consider seeking feedback from peers or mentors to ensure the clarity and coherence of your writing.

You can seek a data analysis dissertation example or sample from CrowdWriter to better understand how we write it while following the above-mentioned points.

Step 8: Reviewing and Editing

Reviewing and editing your data analysis chapter is crucial for ensuring its effectiveness and impact. By revising your work, you refine the clarity and coherence of your analysis, enhancing its overall quality.

Seeking feedback from peers, advisors or dissertation data analysis services provides valuable perspectives, helping identify blind spots and areas for improvement. Addressing common writing pitfalls, such as grammatical errors or unclear expressions, ensures your chapter is polished and professional.

Taking the time to review and edit not only strengthens the academic integrity of your work but also contributes to a final product that is clear, compelling, and ready for scholarly scrutiny.

Concluding On This Data Analysis Help

Be it master thesis data analysis, an undergraduate one or for PhD scholars, the steps remain almost the same as we have discussed in this guide. The primary focus is to be connected with your research questions and objectives while writing your data analysis chapter.

Do not lose your focus and choose the right analysis methods and design. Make sure to present your data through various visuals to better explain your data and engage the reader as well. At last, give it a detailed read and seek assistance from experts and your supervisor for further improvement.

Laura Brown, a senior content writer who writes actionable blogs at Crowd Writer.

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Writing the Data Analysis Chapter(s): Results and Evidence

Posted by Rene Tetzner | Oct 19, 2021 | PhD Success | 0 |

4.4 Writing the Data Analysis Chapter(s): Results and Evidence

Unlike the introduction, literature review and methodology chapter(s), your results chapter(s) will need to be written for the first time as you draft your thesis even if you submitted a proposal, though this part of your thesis will certainly build upon the preceding chapters. You should have carefully recorded and collected the data (test results, participant responses, computer print outs, observations, transcriptions, notes of various kinds etc.) from your research as you conducted it, so now is the time to review, organise and analyse the data. If your study is quantitative in nature, make sure that you know what all the numbers mean and that you consider them in direct relation to the topic, problem or phenomenon you are investigating, and especially in relation to your research questions and hypotheses. You may find that you require the services of a statistician to help make sense of the data, in which case, obtaining that help sooner rather than later is advisable, because you need to understand your results thoroughly before you can write about them. If, on the other hand, your study is qualitative, you will need to read through the data you have collected several times to become familiar with them both as a whole and in detail so that you can establish important themes, patterns and categories. Remember that ‘qualitative analysis is a creative process and requires thoughtful judgments about what is significant and meaningful in the data’ (Roberts, 2010, p.174; see also Miles & Huberman, 1994) – judgements that often need to be made before the findings can be effectively analysed and presented. If you are combining methodologies in your research, you will also need to consider relationships between the results obtained from the different methods, integrating all the data you have obtained and discovering how the results of one approach support or correlate with the results of another. Ideally, you will have taken careful notes recording your initial thoughts and analyses about the sources you consulted and the results and evidence provided by particular methods and instruments as you put them into practice (as suggested in Sections 2.1.2 and 2.1.4), as these will prove helpful while you consider how best to present your results in your thesis.

Although the ways in which to present and organise the results of doctoral research differ markedly depending on the nature of the study and its findings, as on author and committee preferences and university and department guidelines, there are several basic principles that apply to virtually all theses. First and foremost is the need to present the results of your research both clearly and concisely, and in as objective and factual a manner as possible. There will be time and space to elaborate and interpret your results and speculate on their significance and implications in the final discussion chapter(s) of your thesis, but, generally speaking, such reflection on the meaning of the results should be entirely separate from the factual report of your research findings. There are exceptions, of course, and some candidates, supervisors and departments may prefer the factual presentation and interpretive discussion of results to be blended, just as some thesis topics may demand such treatment, but this is rare and best avoided unless there are persuasive reasons to avoid separating the facts from your thoughts about them. If you do find that you need to blend facts and interpretation in reporting your results, make sure that your language leaves no doubt about the line between the two: words such as ‘seems,’ ‘appears,’ ‘may,’ ‘might,’ probably’ and the like will effectively distinguish analytical speculation from more factual reporting (see also Section 4.5).

You need not dedicate much space in this part of the thesis to the methods you used to arrive at your results because these have already been described in your methodology chapter(s), but they can certainly be revisited briefly to clarify or lend structure to your report. Results are most often presented in a straightforward narrative form which is often supplemented by tables and perhaps by figures such as graphs, charts and maps. An effective approach is to decide immediately which information would be best included in tables and figures, and then to prepare those tables and figures before you begin writing the text for the chapter (see Section 4.4.1 on designing effective tables and figures). Arranging your data into the visually immediate formats provided by tables and figures can, for one, produce interesting surprises by enabling you to see trends and details that you may not have noticed previously, and writing the report of your results will prove easier when you have the tables and figures to work with just as your readers ultimately will. In addition, while the text of the results chapter(s) should certainly highlight the most notable data included in tables and figures, it is essential not to repeat information unnecessarily, so writing with the tables and figures already constructed will help you keep repetition to a minimum. Finally, writing about the tables and figures you create will help you test their clarity and effectiveness for your readers, and you can make any necessary adjustments to the tables and figures as you work. Be sure to refer to each table and figure by number in your text and to make it absolutely clear what you want your readers to see or understand in the table or figure (e.g., ‘see Table 1 for the scores’ and ‘Figure 2 shows this relationship’).

Beyond combining textual narration with the data presented in tables and figures, you will need to organise your report of the results in a manner best suited to the material. You may choose to arrange the presentation of your results chronologically or in a hierarchical order that represents their importance; you might subdivide your results into sections (or separate chapters if there is a great deal of information to accommodate) focussing on the findings of different kinds of methodology (quantitative versus qualitative, for instance) or of different tests, trials, surveys, reviews, case studies and so on; or you may want to create sections (or chapters) focussing on specific themes, patterns or categories or on your research questions and/or hypotheses. The last approach allows you to cluster results that relate to a particular question or hypothesis into a single section and can be particularly useful because it provides cohesion for the thesis as a whole and forces you to focus closely on the issues central to the topic, problem or phenomenon you are investigating. You will, for instance, be able to refer back to the questions and hypotheses presented in your introduction (see Section 3.1), to answer the questions and confirm or dismiss the hypotheses and to anticipate in relation to those questions and hypotheses the discussion and interpretation of your findings that will appear in the next part of the thesis (see Section 4.5). Less effective is an approach that organises the presentation of results according to the items of a survey or questionnaire, because these lend the structure of the instrument used to the results instead of connecting those results directly to the aims, themes and argument of your thesis, but such an organisation can certainly be an important early step in your analysis of the findings and might even be valid for the final thesis if, for instance, your work focuses on developing the instrument involved.

The results generated by doctoral research are unique, and this book cannot hope to outline all the possible approaches for presenting the data and analyses that constitute research results, but it is essential that you devote considerable thought and special care to the way in which you structure the report of your results (Section 6.1 on headings may prove helpful). Whatever structure you choose should accurately reflect the nature of your results and highlight their most important and interesting trends, and it should also effectively allow you (in the next part of the thesis) to discuss and speculate upon your findings in ways that will test the premises of your study, work well in the overall argument of your thesis and lead to significant implications for your research. Regardless of how you organise the main body of your results chapter(s), however, you should include a final paragraph (or more than one paragraph if necessary) that briefly summarises and explains the key results and also guides the reader on to the discussion and interpretation of those results in the following chapter(s).

Why PhD Success?

To Graduate Successfully

This article is part of a book called "PhD Success" which focuses on the writing process of a phd thesis, with its aim being to provide sound practices and principles for reporting and formatting in text the methods, results and discussion of even the most innovative and unique research in ways that are clear, correct, professional and persuasive.

The assumption of the book is that the doctoral candidate reading it is both eager to write and more than capable of doing so, but nonetheless requires information and guidance on exactly what he or she should be writing and how best to approach the task. The basic components of a doctoral thesis are outlined and described, as are the elements of complete and accurate scholarly references, and detailed descriptions of writing practices are clarified through the use of numerous examples.

The basic components of a doctoral thesis are outlined and described, as are the elements of complete and accurate scholarly references, and detailed descriptions of writing practices are clarified through the use of numerous examples. PhD Success provides guidance for students familiar with English and the procedures of English universities, but it also acknowledges that many theses in the English language are now written by candidates whose first language is not English, so it carefully explains the scholarly styles, conventions and standards expected of a successful doctoral thesis in the English language.

Individual chapters of this book address reflective and critical writing early in the thesis process; working successfully with thesis supervisors and benefiting from commentary and criticism; drafting and revising effective thesis chapters and developing an academic or scientific argument; writing and formatting a thesis in clear and correct scholarly English; citing, quoting and documenting sources thoroughly and accurately; and preparing for and excelling in thesis meetings and examinations. 

Completing a doctoral thesis successfully requires long and penetrating thought, intellectual rigour and creativity, original research and sound methods (whether established or innovative), precision in recording detail and a wide-ranging thoroughness, as much perseverance and mental toughness as insight and brilliance, and, no matter how many helpful writing guides are consulted, a great deal of hard work over a significant period of time. Writing a thesis can be an enjoyable as well as a challenging experience, however, and even if it is not always so, the personal and professional rewards of achieving such an enormous goal are considerable, as all doctoral candidates no doubt realise, and will last a great deal longer than any problems that may be encountered during the process.

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Rene Tetzner

Rene Tetzner's blog posts dedicated to academic writing. Although the focus is on How To Write a Doctoral Thesis, many other important aspects of research-based writing, editing and publishing are addressed in helpful detail.

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PhD Success – How To Write a Doctoral Thesis

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The Essential – Preliminary Matter

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The Main Body of the Thesis

October 4, 2021

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Chapter 4 – Data Analysis and Discussion (example)

Disclaimer: This is not a sample of our professional work. The paper has been produced by a student. You can view samples of our work here . Opinions, suggestions, recommendations and results in this piece are those of the author and should not be taken as our company views.

Type of Academic Paper – Dissertation Chapter

Academic Subject – Marketing

Word Count – 2964 words

Reliability Analysis

Before conducting any analysis on the data, all the data’s reliability was analyzed based on Cronbach’s Alpha value. The reliability analysis was performed on the complete data of the questionnaire. The reliability of the data was found to be (0.922), as shown in the results of the reliability analysis provided below in table 4.1. However, the complete results output of the reliability analysis is given in the appendix.

Reliability Analysis (N=200)

The Cronbach’s Alpha value between (0.7-1.0) is considered to have excellent reliability. The Cronbach’s Alpha value of the data was found to be (0.922); therefore, this indicated that the questionnaire data had excellent reliability. All of the 29 items of the questionnaire had excellent reliability, and if they are taken for further analysis, they can generate results with 92.2% reliability.

Frequency Distribution Analysis

First of all, the frequency distribution analysis was performed on the demographic variables using SPSS to identify the respondents’ demographic composition. Section 1 of the questionnaire had 5 demographic questions to identify; gender, age group, annual income, marital status, and education level of the research sample. The frequency distribution results shown in table 4.2 below indicated that there were 200 respondents in total, out of which 50% were male, and 50% were female. This shows that the research sample was free from gender-based biases as males and females had equal representation in the sample.

Moreover, the frequency distribution analysis suggested three age groups; ‘20-35’, ‘36-60’ and ‘Above 60’. 39% of the respondents belonged to the ‘20-35’ age group, while 56.5% of the respondents belonged to the ‘36-60’ age group and the remaining 4.5% belonged to the age group of ‘Above 60’.

Furthermore, the annual income level was divided into four categories. The income values were in GBP. It was found that 13% of the respondents had income ‘up to 30000’, 27% had income between ‘31000 to 50000’, 52.5% had income between ‘51000 to 100000’, and 7.5% had income ‘Above 100000’. This suggests that most of the respondents had an annual income between ‘31000 to 50000’ GBP.

The frequency distribution analysis indicated that 61% of respondents were single, while 39% were married, as indicated in table 4.2. This means that most of the respondents were single. Based on frequency distribution, it was also found that the education level of the respondents was analyzed using four categories of education level, namely; diploma, graduate, master, and doctorate. The results depicted that 37% of the respondents were diploma holders, 46% were graduates, 16% had master-level education, while only 2% had a doctorate. This suggests that most of the respondents were either graduate or diploma holders.

Frequency Distribution of the Demographic Characteristics of the respondents (N=200)

Multiple Regression Analysis

The hypotheses were tested using linear multiple regression analysis to determine which of the dependent variables had a significant positive effect on the customer loyalty of the five-star hotel brands. The results of the regression analysis are summarized in the following table 4.3. However, the complete SPSS output of the regression analysis is given in the appendix. Table 4.3

Multiple regression analysis showing the predictive values of dependent variables (Brand image, corporate identity, public relation, perceived quality, and trustworthiness) on customer loyalty (N=200)

Predictors: (Constant), Trustworthiness, Public Relation, Brand Image, Corporate Identity, Perceived Quality Dependent Variable: Customer Loyalty

The significance value (p-value) of ANOVA was found to be (0.000) as shown in the above

table, which was less than 0.05. This suggested that the model equation was significantly fitted

on the data. Moreover, the adjusted R-Square value was (0.897), which indicated that the model’s predictors explained 89.7% variation in customer loyalty.

Furthermore, the presence of the significant effect of the 5 predicting variables on customer loyalty was identified based on their sig. Values. The effect of a predicting variable is significant if its sig. Value is less than 0.05 or if its t-Statistics value is greater than 2. It was found that the variable ‘brand image’ had sig. Value (0.046), the variable ‘corporate identity had sig. Value (0.482), the variable ‘public relation’ had sig. Value (0.400), while the variable ‘perceived quality’ had sig. value (0.000), and the variable ‘trustworthiness’ had sig. value (0.652).

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Hypotheses Assessment

Based on the regression analysis, it was found that brand image and perceived quality have a significant positive effect on customer loyalty. In contrast, corporate identity, public relations, and trustworthiness have an insignificant effect on customer loyalty. Therefore the two hypotheses; H1 and H4 were accepted, however the three hypotheses; H2, H3, and H5 were rejected as indicated in table 4.4.

Hypothesis Assessment Summary Table (N=200)

The insignificant variables (corporate identity, public relation and trustworthiness) were excluded from equation 1. After excluding the insignificant variables from the model equation 1, the final equation becomes as follows;

Customer loyalty                 = α + 0.074 (Brand image) + 0.991 (Perceived quality) + €

The above equation suggests that a 1 unit increase in brand image is likely to result in 0.074 units increase customer loyalty. In comparison, 1 unit increase in perceived quality can result in 0.991 units increase in customer loyalty.

Cross Tabulation Analysis

To further explore the results, the demographic variables’ data were cross-tabulated against the respondents’ responses regarding customer loyalty using SPSS. In this regards the five demographic variables; gender, age group, annual income, marital status and education level were cross-tabulated against the five questions regarding customer loyalty to know the difference between the customer loyalty of five-star hotels of UK based on demographic differences. The results of the cross-tabulation analysis are given in the appendix. The results are graphically presented in bar charts too, which are also given in the appendix.

Cross Tabulation of Gender against Customer Loyalty

The gender was cross-tabulated against question 1 to 5 of the questionnaire to identify the gender differences between male and female respondents’ responses regarding customer loyalty of five-star hotels of the UK. The results indicated that out of 100 males, 57% were extremely agreed that they stay at one hotel, while out of 100 females, 80% were extremely agreed they stay at one hotel. This shows that in comparison with a male, females were more agreed that they stayed at one hotel and were found to be more loyal towards their respective hotel brands.

The cross-tabulation results further indicated that out of 100 males, 53% agreed that they always say positive things about their respective hotel brand to other people. In contrast, out of 100 females, 77% were extremely agreed. Based on the results, the females were found to be in more agreement than males that they always say positive things about their respective hotel brand to other people.

It was further found that out of 100 males, 53% were extremely agreed that they recommend their hotel brand to others, however, out of 100 females, 74% were extremely agreed to this statement. This result also suggested that females were more in agreement than males to recommend their hotel brand to others.

Moreover, it was found that out of 100 males, 54% were extremely agreed that they don’t seek alternative hotel brands, while out of 100 females, 79% were extremely agreed to this statement. This result also suggested that females were more agreed than males that they don’t seek alternative hotel brands, and so were found to be more loyal than males.

Furthermore, it was identified that out of 100 male respondents 56% were extremely agreed that they would continue to go to the same hotel irrespective of the prices, however out of 100 females 79% were extremely agreed. Based on this result, it was clear that females were more agreed than males that they would continue to go to the same hotel irrespective of the prices, so females were found to be more loyal than males.

After cross tabulating ‘gender’ against the response of the 5 questions regarding customer loyalty the females were found to be more loyal customers of the five-star hotel brands than males as they were found to be more in agreement than the man that they stay at one hotel, always say positive things about their hotel brand to other people, recommend their hotel brand to others, don’t seek alternative hotel brands and would continue to go to the same hotel irrespective of the prices.

Cross Tabulation of Age Group against Customer Loyalty

Afterward, the second demographic variable, ‘age groups’ was cross-tabulated against questions 1 to 5 of the questionnaire to identify the difference between the customer loyalty of customers of different age groups. The results indicated that out of 78 respondents between 20 to 35 years of age, 61.5% were extremely agreed that they stayed at one hotel. While out of 113 respondents who were between 36 to 60 years of age, 72.6% were extremely agreed that they always stay at one hotel. However, out of 9 respondents who were above 60 years of age, 77.8% agreed that they always stay at one hotel. This indicated that customers of 36-60 and above 60 age groups were more loyal to their hotel brands as they were keener to stay at a respective hotel brand.

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Cross Tabulation of Annual Income against Customer Loyalty

The third demographic variable, ‘annual income’ was cross-tabulated against questions 1 to 5 of the questionnaire to identify which of the customers were most loyal based on their respective annual income levels. The results indicated that out of 26 respondents who had annual income up to 30000 GBP, 84.6% were extremely agreed that they always stay at one hotel. However, out of 54 respondents who had annual income from 31000 to 50000 GBP, 98.1% agreed that they always stay at one hotel. Although out of 105 respondents had annual income from 50000 to 100000 GBP, 49.5% were extremely agreed that they always stay at one hotel. While out of 10 respondents who had annual income from 50000 to 1000000 GBP, 66.7% agreed that they always stay at one hotel. This indicated that customers of annual income levels from 31000 to 50000 GBP were more loyal to their hotel brands than the customers having other annual income levels.

Cross Tabulation of Marital Status against Customer Loyalty

Furthermore, the fourth demographic variable the ‘marital status’ was cross-tabulated against questions 1 to 5 of the questionnaire to understand the difference between married and unmarried respondents regarding customer loyalty of five-star hotels of the UK. The cross-tabulation analysis results indicated that out of 122 single respondents, 59.8% were extremely agreed that they stay at one hotel. However, out of 78 married respondents, around 82% of respondents agreed that they stay at one hotel. Thus, the married customers were more loyal to their hotel brands than unmarried customers because, in comparison, married customers prefer to stay at one hotel brand.

To proceed with the cross-tabulation results, out of 122 single respondents, 55.7% were extremely agreed upon always saying positive things about their hotel brands to other people. On the other hand, out of 78 married respondents, 79.5% were extremely agreed. Hence, upon evaluating the results, it can be said that married customers have more customer loyalty as they are in more agreement than singles. They always give positive feedback regarding their respective hotel brand to other people.

Cross Tabulation of Education Level against Customer Loyalty

Subsequently, the fifth demographic variable, ‘education level’ was cross-tabulated against questions 1 to 5 of the questionnaire to identify which of the customers were most loyal based on their respective education levels. The results indicated that out of 50 respondents who were diploma holders, 67.6% were extremely agreed that they always stay at one hotel. While out of 64 respondents who were graduates, 69.6% were extremely agreed that they always stay at one hotel. Although out of 22 respondents who were masters, 68.8% were extremely agreed that they always stay at one hotel. However, out of 2 respondents with doctorates, 50% were extremely agreed to always stay at one hotel. This indicated that customers who were graduates were more loyal than the customers with diplomas, masters, or doctorates.

Moreover, 66.2% of the diploma holders were extremely agreed that they always say positive things about their hotel brand to other people. In comparison, 64.1% of the respondents who were graduates were extremely agreed. However, 65.5% of the respondents who had masters were extremely agreed, and 50% of the respondents who had doctorates agreed with the statement. Based on this result customers having masters were the most loyal customers of their respective five-star hotel brands.

Need a Dissertation Chapter On a Similar Topic?

In this subsection, the findings of this study are compared and contrasted with the literature to identify which of the past research supports the present research findings. This present study based on regression analysis suggested that brand image can have a significant positive effect on the customer loyalty of five-star hotels in the UK. This finding was supported by the research of Heung et al. (1996), who also suggested that the hotel’s brand image can play a vital role in preserving a high ratio of customer loyalty.

Moreover, this present study also suggested that perceived quality was the second factor that was found to have a significant positive effect on customer loyalty. The perceived quality was evaluated based on; service quality, comfort, staff courtesy, customer satisfaction, and service quality expectations. In this regard, Tat and Raymond (2000) research supports the findings of this study. The staff service quality was found to affect customer loyalty and the level of satisfaction. Teas (1994) had also found service quality to affect customer loyalty. However, Teas also found that staff empathy (staff courtesy) towards customers can also affect customer loyalty. The research of Rowley and Dawes (1999) also supports the finding of this present study. The users’ expectations about the quality and nature of the services affect customer loyalty. A study by Oberoi and Hales (1990) was found to agree with the present study’s findings, as they had found the quality of staff service to affect customer loyalty.

Summary of the Findings

• The brand image was found to have a significant positive effect on customer loyalty. Therefore customer loyalty is likely to increase with the increase in brand image.
• The corporate identity was found to have an insignificant effect on customer loyalty. Therefore customer loyalty is not likely to increase with the increase in corporate identity.
• Public relations was found to have an insignificant effect on customer loyalty. Therefore customer loyalty is not likely to increase with the increase in public relations.
• Perceived quality was found to have a significant positive effect on customer loyalty. Therefore customer loyalty is likely to increase with the increase in perceived quality.
• Trustworthiness was found to have an insignificant effect on customer loyalty. Therefore customer loyalty is not likely to increase with the increase in trustworthiness.
• The female customers were found to be more loyal customers of the five-star hotel brands than male customers.
• The customers of age from 36 to 60 years were more loyal to their hotel brands than the customers of age from 20 to 35 and above 60.
• The customers who had annual income from 31000 to 50000 were more loyal customers of their respective hotel brands than those who had an annual income level of less than 31000 or more than 50000.
• The married respondents had more customer loyalty than unmarried customers, towards five-star hotel brands of the UK.

The customers who had bachelor degrees and the customers who had master degrees were more loyal to the customers who had a diploma or doctorate.

Bryman, A., Bell, E., 2015. Business Research Methods. Oxford University Press.

Daum, P., 2013. International Synergy Management: A Strategic Approach for Raising Efficiencies in the Cross-border Interaction Process. Anchor Academic Publishing (aap_verlag).

Dümke, R., 2002. Corporate Reputation and its Importance for Business Success: A European

Perspective and its Implication for Public Relations Consultancies. diplom.de.

Guetterman, T.C., 2015. Descriptions of Sampling Practices Within Five Approaches to Qualitative Research in Education and the Health Sciences. Forum Qualitative Sozialforschung /

Forum: Qualitative Social Research 16.

Haq, M., 2014. A Comparative Analysis of Qualitative and Quantitative Research Methods and a Justification for Adopting Mixed Methods in Social Research (PDF Download Available).

ResearchGate 1–22. doi:http://dx.doi.org/10.13140/RG.2.1.1945.8640

Kelley, ., Clark, B., Brown, V., Sitzia, J., 2003. Good practice in the conduct and reporting of survey research. Int J Qual Health Care 15, 261–266. doi:10.1093/intqhc/mzg031

Lewis, S., 2015. Qualitative Inquiry and Research Design: Choosing Among Five Approaches.

Health Promotion Practice 16, 473–475. doi:10.1177/1524839915580941

Saunders, M., 2003. Research Methods for Business Students. Pearson Education India.

Saunders, M.N.K., Tosey, P., 2015. Handbook of Research Methods on Human Resource

Development. Edward Elgar Publishing.

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Frequently Asked Questions

How to write the results chapter of a dissertation.

To write the Results chapter of a dissertation:

• Present findings objectively.
• Use tables, graphs, or charts for clarity.
• Refer to research questions/hypotheses.
• Provide sufficient details.
• Avoid interpretation; save that for the Discussion chapter.

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Writing a Dissertation Data Analysis the Right Way

Do you want to be a college professor? Most teaching positions at four-year universities and colleges require the applicants to have at least a doctoral degree in the field they wish to teach in. If you are looking for information about the dissertation data analysis, it means you have already started working on yours. Congratulations!

Truth be told, learning how to write a data analysis the right way can be tricky. This is, after all, one of the most important chapters of your paper. It is also the most difficult to write, unfortunately. The good news is that we will help you with all the information you need to write a good data analysis chapter right now. And remember, if you need an original dissertation data analysis example, our PhD experts can write one for you in record time. You’ll be amazed how much you can learn from a well-written example.

OK, But What Is the Data Analysis Section?

Don’t know what the data analysis section is or what it is used for? No problem, we’ll explain it to you. Understanding the data analysis meaning is crucial to understanding the next sections of this blog post.

Basically, the data analysis section is the part where you analyze and discuss the data you’ve uncovered. In a typical dissertation, you will present your findings (the data) in the Results section. You will explain how you obtained the data in the Methodology chapter.

The data analysis section should be reserved just for discussing your findings. This means you should refrain from introducing any new data in there. This is extremely important because it can get your paper penalized quite harshly. Remember, the evaluation committee will look at your data analysis section very closely. It’s extremely important to get this chapter done right.

Learn What to Include in Data Analysis

Don’t know what to include in data analysis? Whether you need to do a quantitative data analysis or analyze qualitative data, you need to get it right. Learning how to analyze research data is extremely important, and so is learning what you need to include in your analysis. Here are the basic parts that should mandatorily be in your dissertation data analysis structure:

• The chapter should start with a brief overview of the problem. You will need to explain the importance of your research and its purpose. Also, you will need to provide a brief explanation of the various types of data and the methods you’ve used to collect said data. In case you’ve made any assumptions, you should list them as well.
• The next part will include detailed descriptions of each and every one of your hypotheses. Alternatively, you can describe the research questions. In any case, this part of the data analysis chapter will make it clear to your readers what you aim to demonstrate.
• Then, you will introduce and discuss each and every piece of important data. Your aim is to demonstrate that your data supports your thesis (or answers an important research question). Go in as much detail as possible when analyzing the data. Each question should be discussed in a single paragraph and the paragraph should contain a conclusion at the end.
• The very last part of the data analysis chapter that an undergraduate must write is the conclusion of the entire chapter. It is basically a short summary of the entire chapter. Make it clear that you know what you’ve been talking about and how your data helps answer the research questions you’ve been meaning to cover.

Dissertation Data Analysis Methods

If you are reading this, it means you need some data analysis help. Fortunately, our writers are experts when it comes to the discussion chapter of a dissertation, the most important part of your paper. To make sure you write it correctly, you need to first ensure you learn about the various data analysis methods that are available to you. Here is what you can – and should – do during the data analysis phase of the paper:

• Validate the data. This means you need to check for fraud (were all the respondents really interviewed?), screen the respondents to make sure they meet the research criteria, check that the data collection procedures were properly followed, and then verify that the data is complete (did each respondent receive all the questions or not?). Validating the data is no as difficult as you imagine. Just pick several respondents at random and call them or email them to find out if the data is valid.

For example, an outlier can be identified using a scatter plot or a box plot. Points (values) that are beyond an inner fence on either side are mild outliers, while points that are beyond an outer fence are called extreme outliers.

• If you have a large amount of data, you should code it. Group similar data into sets and code them. This will significantly simplify the process of analyzing the data later.

For example, the median is almost always used to separate the lower half from the upper half of a data set, while the percentage can be used to make a graph that emphasizes a small group of values in a large set o data.

ANOVA, for example, is perfect for testing how much two groups differ from one another in the experiment. You can safely use it to find a relationship between the number of smartphones in a family and the size of the family’s savings.

Analyzing qualitative data is a bit different from analyzing quantitative data. However, the process is not entirely different. Here are some methods to analyze qualitative data:

You should first get familiar with the data, carefully review each research question to see which one can be answered by the data you have collected, code or index the resulting data, and then identify all the patterns. The most popular methods of conducting a qualitative data analysis are the grounded theory, the narrative analysis, the content analysis, and the discourse analysis. Each has its strengths and weaknesses, so be very careful which one you choose.

Of course, it goes without saying that you need to become familiar with each of the different methods used to analyze various types of data. Going into detail for each method is not possible in a single blog post. After all, there are entire books written about these methods. However, if you are having any trouble with analyzing the data – or if you don’t know which dissertation data analysis methods suits your data best – you can always ask our dissertation experts. Our customer support department is online 24 hours a day, 7 days a week – even during holidays. We are always here for you!

Tips and Tricks to Write the Analysis Chapter

Did you know that the best way to learn how to write a data analysis chapter is to get a great example of data analysis in research paper? In case you don’t have access to such an example and don’t want to get assistance from our experts, we can still help you. Here are a few very useful tips that should make writing the analysis chapter a lot easier:

• Always start the chapter with a short introductory paragraph that explains the purpose of the chapter. Don’t just assume that your audience knows what a discussion chapter is. Provide them with a brief overview of what you are about to demonstrate.
• When you analyze and discuss the data, keep the literature review in mind. Make as many cross references as possible between your analysis and the literature review. This way, you will demonstrate to the evaluation committee that you know what you’re talking about.
• Never be afraid to provide your point of view on the data you are analyzing. This is why it’s called a data analysis and not a results chapter. Be as critical as possible and make sure you discuss every set of data in detail.
• If you notice any patterns or themes in the data, make sure you acknowledge them and explain them adequately. You should also take note of these patterns in the conclusion at the end of the chapter.
• Do not assume your readers are familiar with jargon. Always provide a clear definition of the terms you are using in your paper. Not doing so can get you penalized. Why risk it?
• Don’t be afraid to discuss both the advantage and the disadvantages you can get from the data. Being biased and trying to ignore the drawbacks of the results will not get you far.
• Always remember to discuss the significance of each set of data. Also, try to explain to your audience how the various elements connect to each other.
• Be as balanced as possible and make sure your judgments are reasonable. Only strong evidence should be used to support your claims and arguments. Weak evidence just shows that you did not do your best to uncover enough information to answer the research question.
• Get dissertation data analysis help whenever you feel like you need it. Don’t leave anything to chance because the outcome of your dissertation depends in large part on the data analysis chapter.

Finally, don’t be afraid to make effective use of any quantitative data analysis software you can get your hands on. We know that many of these tools can be quite expensive, but we can assure you that the investment is a good idea. Many of these tools are of real help when it comes to analyzing huge amounts of data.

Final Considerations

Finally, you need to be aware that the data analysis chapter should not be rushed in any way. We do agree that the Results chapter is extremely important, but we consider that the Discussion chapter is equally as important. Why? Because you will be explaining your findings and not just presenting some results. You will have the option to talk about your personal opinions. You are free to unleash your critical thinking and impress the evaluation committee. The data analysis section is where you can really shine.

Also, you need to make sure that this chapter is as interesting as it can be for the reader. Make sure you discuss all the interesting results of your research. Explain peculiar findings. Make correlations and reference other works by established authors in your field. Show your readers that you know that subject extremely well and that you are perfectly capable of conducting a proper analysis no matter how complex the data may be. This way, you can ensure that you get maximum points for the data analysis chapter. If you can’t do a great job, get help ASAP!

Need Some Assistance With Data Analysis?

If you are a university student or a graduate, you may need some cheap help with writing the analysis chapter of your dissertation. Remember, time saving is extremely important because finishing the dissertation on time is mandatory. You should consider our amazing services the moment you notice you are not on track with your dissertation. Also, you should get help from our dissertation writing service in case you can’t do a terrific job writing the data analysis chapter. This is one of the most important chapters of your paper and the supervisor will look closely at it.

Why risk getting penalized when you can get high quality academic writing services from our team of experts? All our writers are PhD degree holders, so they know exactly how to write any chapter of a dissertation the right way. This also means that our professionals work fast. They can get the analysis chapter done for you in no time and bring you back on track. It’s also worth noting that we have access to the best software tools for data analysis. We will bring our knowledge and technical know-how to your project and ensure you get a top grade on your paper. Get in touch with us and let’s discuss the specifics of your project right now!

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2024 Theses Doctoral

Statistically Efficient Methods for Computation-Aware Uncertainty Quantification and Rare-Event Optimization

He, Shengyi

The thesis covers two fundamental topics that are important across the disciplines of operations research, statistics and even more broadly, namely stochastic optimization and uncertainty quantification, with the common theme to address both statistical accuracy and computational constraints. Here, statistical accuracy encompasses the precision of estimated solutions in stochastic optimization, as well as the tightness or reliability of confidence intervals. Computational concerns arise from rare events or expensive models, necessitating efficient sampling methods or computation procedures. In the first half of this thesis, we study stochastic optimization that involves rare events, which arises in various contexts including risk-averse decision-making and training of machine learning models. Because of the presence of rare events, crude Monte Carlo methods can be prohibitively inefficient, as it takes a sample size reciprocal to the rare-event probability to obtain valid statistical information about the rare-event. To address this issue, we investigate the use of importance sampling (IS) to reduce the required sample size. IS is commonly used to handle rare events, and the idea is to sample from an alternative distribution that hits the rare event more frequently and adjusts the estimator with a likelihood ratio to retain unbiasedness. While IS has been long studied, most of its literature focuses on estimation problems and methodologies to obtain good IS in these contexts. Contrary to these studies, the first half of this thesis provides a systematic study on the efficient use of IS in stochastic optimization. In Chapter 2, we propose an adaptive procedure that converts an efficient IS for gradient estimation to an efficient IS procedure for stochastic optimization. Then, in Chapter 3, we provide an efficient IS for gradient estimation, which serves as the input for the procedure in Chapter 2. In the second half of this thesis, we study uncertainty quantification in the sense of constructing a confidence interval (CI) for target model quantities or prediction. We are interested in the setting of expensive black-box models, which means that we are confined to using a low number of model runs, and we also lack the ability to obtain auxiliary model information such as gradients. In this case, a classical method is batching, which divides data into a few batches and then constructs a CI based on the batched estimates. Another method is the recently proposed cheap bootstrap that is constructed on a few resamples in a similar manner as batching. These methods could save computation since they do not need an accurate variability estimator which requires sufficient model evaluations to obtain. Instead, they cancel out the variability when constructing pivotal statistics, and thus obtain asymptotically valid t-distribution-based CIs with only few batches or resamples. The second half of this thesis studies several theoretical aspects of these computation-aware CI construction methods. In Chapter 4, we study the statistical optimality on CI tightness among various computation-aware CIs. Then, in Chapter 5, we study the higher-order coverage errors of batching methods. Finally, Chapter 6 is a related investigation on the higher-order coverage and correction of distributionally robust optimization (DRO) as another CI construction tool, which assumes an amount of analytical information on the model but bears similarity to Chapter 5 in terms of analysis techniques.

• Operations research
• Stochastic processes--Mathematical models
• Mathematical optimization
• Bootstrap (Statistics)
• Sampling (Statistics)

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