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Top 10 Business Letter Templates with Samples and Examples

Hanisha Kapoor

When a heartbroken Claire Smith wrote letters to Shakespeare’s tragic heroine Juliet about his long-lost lover in the movie ‘Letters to Juliet’, the moving letters helped him reunite with his love. For centuries, letters have been used to express love and concern for those we hold dear. Business letters are the perfect medium to create the desired impact on the reader, and stir positive, mountain-moving emotions. This personal touch that makes the reader feel special and touches a chord with his/her unique sensibilities is one of the reasons companies still use business letters as their prime form of communication.

If you wish to find that perfect cover letter to introduce your proposal, here’s our comprehensive collection of cover letter PowerPoint Templates .

A world-renowned example of a business letter as a powerful tool for communication is the annual letter that investment guru and business magnate, Warren Buffet, writes to shareholders in his company, Berkshire Hathaway. The 91-year-old business legend has been sending/publishing the letter for six decades now; the last was sent in February this year. Buffet’s piece of communication (publicly available now) is a fabulous example of a business letter resonating with genuine concern for his shareholders, and radiating awe-inspiring honesty. Buffet is among the world’s richest and can afford any technology in the world, yet he has found it fit to convey his thoughts through the evergreen medium of a business letter.

On more mundane terms, business letters are usually written to suppliers, debtors, creditors, customers, clients, or any other party concerned to convey information, conclude transactions, enquire about prices or features, place an order, etc. Business letters are so popular as these have specific formats designed to convey your message with clarity; in fact, clear communication is the key goal of a business letter in the first place. Misunderstanding cannot creep in at any cost.

Business Letters to Communicate the Message on the Record

It is vital that business owners write effective, impactful letters to create the right persona for their company, reflecting their values and professionalism. Information contained in business letters is recorded and preserved for the ages. Mistakes in the letter can damage your reputation and stay on record, in perpetuity.

Writing a persuasive business letter is not exactly rocket science, but it can be tricky. Looking for a cost-effective way to communicate with your clients? Grab this exclusive blog replete with business newsletters PPT Templates to showcase your newly added products, deals, services, etc.

SlideTeam offers a repository of ready-made business letter templates to ease your workload. Deploy these customizable and content-ready PowerPoint Slides to post (email in the modern world) well-formatted business letters that convey the desired message with flair and conviction; at the cost of repetition, please remember there is no scope for misunderstanding, or someone loses his/her job.

Use these actionable business letters to create the right impression on readers and compel them to write back.

Browse our collection of well-crafted business letters PPT Slides and download these to meet your requirement.

Let’s dig in!

Template 1: Writing a Business Letter Steps PPT Template

This predesigned PowerPoint Template will help you craft a professional business letter. This slide showcases the format that needs to be followed for writing a neat and crisp company letter. Follow the instructions on the slide and give your business letter a proper outline. Deploy this easy-to-use PowerPoint Diagram to pen down a compelling business letter. Download now!

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Template 2: Cover Letter for Business Proposal PowerPoint Slide

Use this ready-made PowerPoint Template and kick-start your presentation with an amazing cover letter. Walk your client through your business proposal and engage them in your presentation using this cover letter PPT Slide. Help them understand your company and processes. Grab this PPT graphic and persuade your clients to get onboard with you. Download now!

Download this template

Template 3: Cover Letter for Business Presentation PPT Diagram

Want to leave the first right impression on your audience? Incorporate this PowerPoint Template and give your presentation a fantastic start. Use this ready-made PPT slide to exhibit the purpose of your organization, its functions, processes, past work, and more. Give a brief overview of your experience in the field using this content-ready presentation template. Get yourself a deal and create a phenomenal impact on your business with the use of cover letter in this striking PPT layout.

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Template 4: Cover Letter for Business Plan Services PowerPoint Layout

Here is another predesigned PowerPoint Template to attract your audience to your services. Deploy this PPT slide and write a convincing cover letter to start your presentation. This content-ready PowerPoint diagram is well-formatted and written as pro. You can personalize it by adding your company’s name and services. Incorporate this ready-to-use presentation template and craft a compelling business proposal to get hold of your clients. Download now!

Template 5: Cover Letter for Business Transformation Proposal PowerPoint Slide

Are you facing a hard time crafting a professional business letter? Grab this ready-to-use PowerPoint Template and outline a professional and engaging cover letter for your clients and stakeholders. Use this actionable PowerPoint Diagram to follow the proper format and add correct salutations in the business letter. Deploy this predesigned PPT slide and personalize it by adding your content to it to meet your business requirement. Grab this presentation template now!

Template 6: Cover Letter for Business Services Proposal PPT Diagram

This is a well-structured PowerPoint Slide to help you craft a business letter. This PPT Layout is special for its visual-appeal and easy recall. Use this PowerPoint layout to present your services, processes, team, etc., to the client. Incorporate this actionable PowerPoint Diagram and showcase how you are unique with this engaging cover letter. Download now!

Template 7: Business Letter PowerPoint Template

Incorporate this beautifully designed business letter PPT template in portrait orientation. Use this PowerPoint Diagram to structure your cover letter to introduce yourself and your company. This PPT slide comes with ready-made content to ease your workload. Personalize the template by adding your name, contact details, and company logo and communicate in a stress-free manner with your clients. Download now!

Template 8: One-page Business Letter PPT Slide

Wish to craft a compelling business letter for your client? Look no further! Deploy this actionable PowerPoint Slide and write a business letter that makes an impact on your audience. This well-structured PPT Template will walk your stakeholders and clients through your job profile, company history, services, products, etc. Outline your cover letter and customize it with your brand logo and name using this PowerPoint Design. Download now!

Grab this slide

Template 9: Company Letter PowerPoint Diagram

Here is another well-designed PowerPoint template to help you draft a fantastic introductory business letter to onboard new clients. Use this actionable PPT slide as a base to format and structure your business letter. Deploy this PowerPoint diagram and showcase your work experience, skills, business processes, and more to present your proposal. Outline a comprehensive company letter with this ready-made PPT graphic. Download now!

Template 10: Business Advisory Cover Letter PowerPoint Template

The business advisory cover letter PPT Slide is a top-notch choice to help you craft a business letter that takes care of pain-points of the business owner (your client) in terms of conveying the value he/she offers to clients. Incorporate this content-ready PPT Slide and use it to outline your cover letter that meets all requirements. Customize and personalize the template by showcasing your company name and logo. Craft an engaging business letter and impress your stakeholders by highlighting your services and business in a professional and concise manner. Download now!

Establishing a business relationship with clients, stakeholders, and customers requires a robust operational plan, workforce, services, and a well-crafted business letter to seal the deal. Ensure your products, proposal, and processes are communicated to your clients with well-written, tastefully-designed business letters. Incorporate SlideTeam’s ready-made business letter PPT Templates to exchange confidential or any other information with ease. You can download these customizable presentation templates from our monthly, semi-annual, annual, annual + custom design subscriptions here .

PS : Looking for company letterhead ideas? Read this exclusive guide featuring beautifully designed PPT templates for professional communication.

FAQs on Business Letters

What are the three major hallmarks of an excellent business letter.

1 . APPROPRIATE LENGTH A business letter needs to be long enough to cover all that the the sender needs to say, and match what the receiver needs to know. Before putting pen to paper, or the finger on the keyboard, DECIDE the information you need to put in the business letter. Too much will make it long, in which case it will not be read fully; too little information will render it useless and not convey, fully, what you wanted to say.

2. SIMPLE LANGUAGE AND STYLE Business letters can sometimes lull the writer into assuming a pompous tone, peppered with old-style English as the writer is a little shy of stating the mistake of a customer, a vendor or a supplier. This, in fact, makes things difficult for the all stakeholders as no one is sure of the what the communication means. AVOID VAGUE LANGUAGE AT ALL COST. For instance, ‘Winning A Deal’ can mean many things. Translate into concrete, simple language by saying: We will now be supplying to XXX corporation, which will give us higher margins.

3. PLANNING Plan before you write, with the critical question of what the purpose of the letter is at the back of you mind. Note everything you want to say in the business letter and ensure you have all relevant points. Finally, just these sets of information in the right order. The result: A memorable business letter, and more business orders! Believe us, this happens.

What are types of business letters?

Composing business letters is vital for organizations. Whether you want to introduce yourself to a client or encourage someone to read a report, a well-structured and formatted business letter can help engage your audience. You must construct and write a professional business letter to make the right impression on your clients. Business letters are categorized into types, some of which are listed below:

Cover letters

Thank You letters

Adjustment letters

Acknowledgement letters

Bad News letters

Congratulatory letters

What is the purpose of a business letter?

Every company needs to create and maintain relationships with its clients, stakeholders, and customers. Exchanging information, placing orders, executing processes, etc., requires written communication. Business letters help execute transactions in the written form. According to accomplished experts and business writers Ricks and Gow, the top use of business letters is to ‘inform, instruct, request, enquire, order, advice, correct, and to question’.

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A Perfect Letter of Introduction [Examples]

By Status.net Editorial Team on June 14, 2023 — 15 minutes to read

• How To Write a Letter of Introduction Part 1
• Types of Introduction Letters Part 2
• Letter of Introduction Template Part 3
• Templates: Letter of Introduction for Job Seekers Part 4
• Templates: Letter of Introduction for Networking Part 5
• Templates: New Team Member Letter of Introduction Part 6
• Employee to Customer Introduction Letter Template Part 7
• Business Introduction Template Part 8
• Tips for Writing a Perfect Letter of Introduction Part 9

A good letter of introduction can be a valuable tool in making new connections, whether for personal, professional, or business purposes. In this article, we’ll explore how to write a perfect letter of introduction.

To begin, it’s important to understand the difference between a letter of introduction and other forms of introductory communication. An introduction letter isn’t a cover letter – rather, it serves to establish relationships and spark interest.

Difference Between Introduction Letter and Cover Letter

An introduction letter is not a cover letter. While both documents are used to make introductions, they serve different purposes. An introduction letter is typically written to introduce yourself, your business, or a third party, whereas a cover letter is used when applying for a job or sending a proposal. In an introduction letter, you should briefly highlight your background, accomplishments, and goals, while in a cover letter, you should focus on how your skills and experiences relate to a specific job opportunity.

Introduction Letter vs. Letter of Recommendation

An introduction letter is also not a letter of recommendation. A letter of recommendation is written by someone who knows you well, like a former employer, teacher, or mentor, to vouch for your abilities and accomplishments. It often includes specific examples of your work and contributions, as well as why the person is recommending you for a certain position or opportunity.

Related: A Perfect Letter of Recommendation [8 Templates]

An introduction letter is written by you or on behalf of an individual or company to make an initial connection with others. While you might mention your skills and experience in an introduction letter, it doesn’t have the same weight or credibility as a letter of recommendation, since it lacks the endorsements from others.

Related: How to Ask for a Letter of Recommendation [Examples]

The Full Guide to Reference Letters [Best Templates]

• An introduction letter is used to introduce yourself, your company, or a third party to others.
• A cover letter is used when applying for a job or submitting a proposal, focusing on how your skills and experiences relate to the specific opportunity.
• A letter of recommendation is a formal endorsement of your abilities and accomplishments, written by someone who knows you well.

Remember to use the appropriate type of letter for each situation and adhere to the specific guidelines and tone for each document: this will ensure your communication is effective and appropriate, increasing your chances of making a positive impression.

Part 1 How To Write a Letter of Introduction

Format and structure.

To write an effective letter of introduction, start with proper formatting. Use a standard font, such as Arial or Times New Roman, and set the font size to 12. Stick to a formal tone, and use single spacing with a space between paragraphs.

Greeting and Opening Remarks

Begin your letter with a professional greeting. If you know the recipient’s name, use “Dear [Name].” If not, use “Dear [Title]” or “To Whom It May Concern.” Your opening remarks should briefly explain the purpose of the letter and introduce yourself or the person you are introducing.

Related: How to Start a Letter (and Mistakes to Avoid)

In the main body of the letter, provide details about yourself or the person you are introducing. Focus on the key qualifications, skills, and experiences that are relevant to the recipient. This is also an ideal place to mention any mutual connections or shared interests.

• Keep the paragraphs short and concise.
• Highlight your achievements or expertise.
• Use bullet points or tables to enumerate qualifications or experiences, if necessary.

Closing and Sign Off

To close the letter, express your gratitude to the recipient for their time and attention. Offer your assistance if they have further questions or would like additional information. Use a standard sign-off, such as “Sincerely,” “Best Regards,” or “Yours Faithfully,” followed by your full name and contact information (e.g., email, phone number).

Related: How to End an Email Professionally (Examples)

Remember to proofread your letter of introduction and ensure that spelling, grammar, and punctuation are accurate before sending it off.

Part 2 Types of Introduction Letters

Job-related introductions.

In job-related introduction letters, you are typically introducing yourself as a potential employee or applicant. This is useful when seeking new job opportunities, submitting your resume, or reaching out to potential employers. Your letter should showcase your skills, experience, and enthusiasm for the position while also expressing your interest in the company and its mission.

Networking Introductions

When networking, it’s important to make a great first impression by introducing yourself effectively. In a networking introduction letter, the goal is to establish a connection with an individual or a group within your industry. Mention your title, role, and any common acquaintances you may have. Also, highlight some of your accomplishments or notable experiences relevant to the people you’re introducing yourself to.

Agency or Freelancer Introductions

If you are an agency or a freelancer looking for clients, an introduction letter is a great way to showcase your services and expertise. The focus should be on how you can support the client’s needs and help them achieve their goals. Provide a brief overview of your industry experience, the services you offer, and some examples of successful projects or satisfied clients.

Team Introduction

In a team introduction letter, your objective is to introduce your team members to a new client, project team, or department. Detail the relevant qualifications, skills, and areas of expertise for each team member. This will help establish trust and confidence in your team’s abilities. Be sure to include contact information to facilitate further communication.

Letter of Introduction Examples

Part 3 letter of introduction template.

Dear [Recipient],

I hope this letter finds you well. My name is [Your Name], and I am writing to introduce myself to you. [Insert a brief sentence or two about yourself, such as your current position or relevant experience]. I am reaching out to you because [insert reason for writing the letter, such as expressing interest in a job opportunity or seeking to establish a professional relationship].

I am excited to learn more about your organization and explore opportunities for collaboration. Please feel free to reach out to me at [insert contact information] if you have any questions or would like to discuss further.

Thank you for your time and consideration.

Best regards, [Your Name]

Templates for various types of introduction letters:

Part 4 Templates: Letter of Introduction for Job Seekers

When you are seeking a new job, it’s essential to introduce yourself professionally. Here’s an example of a letter of introduction for job seekers:

Dear [Recipient’s Name],

I hope this message finds you well. My name is [Your Name] and I am writing to express my interest in the [Job Title] position at [Company Name]. I came across your job posting on [Job Board/Website] and believe my skills and experience make me an ideal candidate.

Throughout my career, I have worked on various projects focusing on [specific skills or subject matter]. At my previous job at [Previous Company Name], I [describe a significant achievement or responsibility]. Additionally, I am skilled in [list relevant skills] and have experience using [software or tools related to the job].

I have attached my resume for your review, which includes more information on my background and qualifications. I would appreciate the opportunity to discuss my suitability for the position during an interview. Please feel free to contact me at [Your Email] or [Your Phone Number] to schedule a meeting or for any further information.

Thank you for taking the time to consider my application. I look forward to hearing from you soon.

Sincerely, [Your Name] [Your Email Address] [Your Phone Number]

Related: Best Job Interview Request Email Responses (Examples)

Subject: [Your Name] – [Target Job Title]

I came across the [Job Title] opening at [Company Name] and after reviewing your company’s impressive accomplishments in [Industry], I believe that my [Number of Years] years of experience in a similar role make me an ideal fit.

Enclosed is my resume, which highlights my expertise in [Specific Skills or Accomplishments]. I am confident that my experience in [Area of Expertise] would make a valuable contribution to your team.

[Optional: Mention any mutual connections, if applicable.]

I would welcome the opportunity to discuss my qualifications further and explore how I could contribute to [Company Name]’s success. Thank you for considering my application.

Part 5 Templates: Letter of Introduction for Networking

A networking introduction letter aims to establish connections with potential clients, partners, or colleagues.

Subject: Introduction – [Your Name] and [Recipient’s Name]

Hi [Recipient’s Name],

I hope this message finds you well. I came across your profile while searching for professionals in the [Industry] field, and I am impressed by your experience and accomplishments.

As a fellow professional in the [Industry], I believe that connecting with like-minded individuals like yourself can greatly benefit both our careers. I am particularly interested in [Specific Area of Interest] and would appreciate any insights or advice you may have.

If you’re open to it, I’d love to set up a time to chat over a coffee or a quick phone call. Looking forward to your response.

Best regards, [Your Name] [Your Email Address] [Your Phone Number]

I hope this email finds you well. My name is [Your Name], and I am a [Your Profession or Title] at [Your Company or Organization]. I recently attended the [Event or Conference Name] and saw your insightful presentation on [Topic]. Your ideas resonated with me, and I believe your expertise could benefit the projects I am currently working on.

My current projects involve [briefly describe your projects, e.g., developing new software or implementing a marketing strategy]. I am eager to learn more about your work in [Recipient’s Field of Expertise] and would love to schedule a phone call or coffee meeting to discuss our shared interests and potential collaboration.

Please let me know when you are available, and I will be happy to make arrangements. You can contact me at [Your Email] or [Your Phone Number].

Looking forward to connecting with you.

Part 6 Templates: New Team Member Letter of Introduction

Template 1: introducing yourself.

When joining a new team, a letter of introduction helps introduce you to your colleagues and establish rapport.

Subject: Hello from [Your Name], your new [Job Title / Team Role]

Dear [Team Name or Colleagues],

I hope this email finds you all in good spirits. My name is [Your Name], and I am excited to join the [Company Name] team as your new [Job Title / Team Role]. It’s a pleasure to meet all of you!

A little bit about myself: I have been working in the [Your Industry] for [Number of Years] years, mainly focusing on [Area of Expertise]. My skills include [list relevant skills], and I am proficient in [software or tools you will be using].

In my spare time, I enjoy [mention personal hobbies or interests to connect on a personal level].

I am eager to contribute to the team’s success and look forward to learning from each of you. Please feel free to reach out if you have any questions or concerns, or if you would like to grab lunch or coffee together.

Thank you for the warm welcome, and have a great day!

Best, [Your Name]

Template 2: New Team Member

Welcome a new team member with this template, outlining their role and initial responsibilities.

Subject: Welcome [New Team Member’s Name]!

Dear [Existing Team Members],

Please join me in extending a warm welcome to our newest team member, [New Team Member’s Name]. [He/She/They] will be joining us as a [New Team Member’s Job Title] effective [Start Date].

[New Team Member’s Name] brings with them a wealth of experience in [Area of Expertise], having worked at [Previous Company] for [Number of Years Experience]. In their new role, they will be responsible for [Responsibilities].

We are excited to have [New Team Member’s Name] on board and look forward to their contributions as we continue to grow and succeed.

Please take the time to introduce yourself to [New Team Member’s Name] and offer any assistance they may need as they familiarize themselves with our processes and systems.

Best regards, [Your Name] [Your Title]

Part 7 Employee to Customer Introduction Letter Template

Introducing an employee to clients or customers:

Dear [Customer],

I am writing to introduce you to our newest team member, [Employee Name]. [He/She] is joining us as [Position/Title] and brings with [him/her] [Number] years of experience in [Industry/Specialization].

[Employee Name] is an expert in [Skill/Expertise] and has a proven track record of delivering exceptional [Service/Product]. [He/She] is committed to providing our customers with the highest level of service and ensuring that their needs are met with the utmost care and attention.

We are thrilled to have [Employee Name] on board and believe that [he/she] will be a valuable asset to our team and to our customers. [He/She] is excited to meet and work with all of you, and we are confident that you will find [him/her] to be a knowledgeable and helpful resource.

Please join me in welcoming [Employee Name] to our team and we look forward to continuing to serve you with excellence.

Sincerely, [Your Name] [Your Title] [Company Name]

Part 8 Business Introduction Template

Introduce your business to potential clients, partners, or investors with this template.

Subject: Introducing [Your Company Name]

I would like to take this opportunity to introduce you to [Your Company Name], a [Description of Your Business] that specializes in [Product/Service Offering]. We have successfully served clients in [Industry] for [Number of Years/Timeframe].

Our key services/products include: – [Service/Product 1] – [Service/Product 2] – [Service/Product 3]

We understand the challenges faced by businesses like yours in the [Industry] sector and have a track record of delivering solutions tailored to your needs. Our expertise in [Specific Area] allows us to offer you the best possible service.

We would be thrilled to explore how our offerings can provide value to your organization. Please don’t hesitate to reach out if you have any questions or would like to schedule a meeting.

Best regards, [Your Name] [Your Title] [Your Company] [Your Email Address] [Your Phone Number]

Part 9 Tips for Writing a Perfect Letter of Introduction

When writing a letter of introduction, it is important to keep it brief. Clearly state the purpose and get straight to the point. Remember, your recipient may have a busy schedule, so limit your introduction to a few paragraphs. Being concise ensures that your message is understood and remains memorable.

Use a Professional Tone

Maintain a professional tone throughout your letter of introduction. Be confident, knowledgeable, and clear. Avoid using casual language or informal expressions. This demonstrates your respect for the recipient and reflects well on your professionalism.

Include Contact Information

Ensure that you include your contact information, such as email address and phone number, so the recipient can easily reach you. This can be placed at the beginning or end of the letter. Including your contact information allows the recipient to respond and take the desired action.

Before sending your letter of introduction, proofread it carefully for errors in grammar, spelling, and punctuation. A well-written, error-free letter shows attention to detail and care in your communication. Ask a colleague or friend to review your letter for additional insights and suggestions.

Frequently Asked Questions

How do you start a good introduction letter.

To start a good introduction letter, ensure you have a clear purpose for the letter. Begin by addressing the recipient by name if possible and introducing yourself. State the reason for writing the letter and try to engage the recipient’s interest with a hook, such as a shared connection or a relevant accomplishment. Example:

My name is [Your Name] and I am writing to introduce myself and express my interest in [reason for writing the letter]. I hope this letter finds you well.

I wanted to reach out to you because [hook – shared connection or relevant accomplishment]. As someone who is [briefly describe your background or experience], I believe that I would be a valuable asset to your [company/organization/project].

I am excited to learn more about your work and how I can contribute to it. Please feel free to reach out to me at [contact information] to discuss this further.

Thank you for your time and consideration. I look forward to hearing from you soon.

What distinguishes a letter of introduction from other types of letters?

A letter of introduction is specifically written to introduce yourself, your business, or an employee to another party. It aims to establish a relationship, provide information about your expertise or service offerings, and potentially open up opportunities for collaboration. Unlike cover letters, which focus on a specific job position, introduction letters highlight your skills or experiences more broadly and are often used for networking purposes.

What are the different types of introduction letters?

Introduction letters come in various forms, such as:

• Business to Business (B2B) – Introducing a company, product, or service.
• Employee to Customer – Introducing an employee to clients or customers.
• Self-introduction – Introducing oneself for networking, job applications, or collaboration opportunities.
• New Hire Introduction – Introducing a new employee to the team or organization.

What are some effective tips for writing a letter of introduction?

• Be concise and clear about your purpose.
• Use a professional tone and language.
• Personalize the letter by addressing the recipient by name.
• Emphasize your strengths, experiences, or areas of expertise.
• Include a call-to-action, such as requesting a meeting or asking the recipient to review your attached documents.
• Proofread and edit your letter for grammar, spelling, and punctuation errors.
• How to Ask for a Letter of Recommendation [Examples]
• How to Start a Letter (and Mistakes to Avoid)
• How to End an Email Professionally (Examples)
• Emotional Intelligence (EQ) in Leadership [Examples, Tips]
• A Perfect Letter of Recommendation [8 Templates]
• Effective Nonverbal Communication in the Workplace (Examples)

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A Guide to the Proper Business Letter Format with Examples

This article covers the following areas –

What is a business letter, key elements of a business letter, formatting a business letter, practical tips for effective business letters, examples of business letters, final thoughts.

Navigating the world of professional correspondence can be daunting. As an SEO writer and digital marketer, I’ve learned the importance of effective communication, especially in the form of a well-crafted business letter. Here, I’ll share insights and practical tips on the proper format for business letters, going beyond the basics to help you make your letters stand out.

A proper business letter format includes a sender’s address, date, recipient’s address, salutation, body, and closing with a signature. It should maintain a formal tone, using clear, concise language, and adhere to standard margins and alignment.

Continue reading for comprehensive insights into crafting effective business letters, including detailed examples and practical tips to enhance your professional communication skills.

A business letter is a formal document used in the professional world to communicate between individuals or organizations. Despite the rise of emails and instant messaging, business letters have maintained their importance. They are especially used for situations where a permanent record or a formal tone is necessary.

Business letters are more than just a means of communication; they represent your professionalism and attention to detail. A well-written letter can open doors to new opportunities, while a poorly formatted one can close them just as quickly.

Here’s how your business letter might look:

Note: The subject line in a business letter is not strictly mandatory, but it is highly recommended, especially in formal or professional correspondence.

Crafting a business letter requires attention to various elements that together make your communication clear, professional, and effective. Each part of a business letter has a specific function, contributing to the overall impact of your message. Understanding and implementing these elements correctly can greatly enhance the quality of your business communication.

1. Heading and Sender’s Address

The heading of your business letter should include your full name, address, contact number, and email address. This provides the recipient with your contact information and sets a professional tone for the letter. If you are representing a company, it’s standard to use the company’s letterhead, which usually includes this information along with its logo and other contact details.

The Purdue University Online Writing Lab offers comprehensive guidelines on formatting business letters, which can be a useful reference.

Here’s a sample of how the heading and sender’s address part of a business letter would typically look:

Jordan Smith Marketing Manager Smith & Associates Marketing Solutions 123 Business Ave, Suite 456 Newtown, NY 12345 Email: [email protected] Phone: (123) 456-7890

In this sample:

• Jordan Smith is the sender’s name.
• Marketing Manager is the position/title of the sender.
• Smith & Associates Marketing Solutions is the name of the company or organization the sender is representing.
• 123 Business Ave, Suite 456, Newtown, NY 12345 is the physical address of the company.
• Email: [email protected] and Phone: (123) 456-7890 provide additional contact information.

If this were written on a company’s letterhead, it would typically include its logo and possibly other company details, such as a website URL. Using a letterhead adds to the professionalism and brand identity of the correspondence.

Directly below the sender’s address, leave a line space and then write the date. It’s important to use the full date format (e.g., January 26, 2024) to ensure clarity and avoid any confusion. The date on the letter is crucial as it indicates when the communication was sent, which can be important for record-keeping and follow-ups.

Here’s how it would look in the context of a business letter:

January 26, 2024

In this example, the date “January 26, 2024” is written in a full format, providing clear and unambiguous information about when the letter was composed. This standard format is universally understood and helps maintain a formal tone in the correspondence. The date is positioned a line space below the sender’s address, maintaining a clean and organized layout.

3. Recipient’s Address

Next, include the recipient’s name, title, company name, and address. This not only ensures that the letter reaches the correct person but also shows that you have taken the time to personalize your communication. Accuracy in the spelling of the recipient’s name and their title is essential for a professional approach.

Here’s an example:

Alex Taylor Senior Purchasing Manager Global Tech Innovations 456 Industry Road Tech City, CA 98765

In this example:

• Alex Taylor is the recipient’s name.
• Senior Purchasing Manager is the recipient’s title.
• Global Tech Innovations is the name of the recipient’s company.
• 456 Industry Road, Tech City, CA 98765 is the company’s address.

This format not only ensures that the letter is directed to the correct person and place but also demonstrates professionalism and attention to detail. Personalizing the letter in this way helps establish a respectful and formal tone for the communication.

4. Salutation

Begin the body of your letter with a formal salutation. Address the recipient with “Dear Mr./Ms. [Last Name].” If the recipient’s name and gender are unknown, “Dear Sir/Madam” is a respectful alternative. The salutation sets the tone of respect and formality in the letter.

Here’s how it would look in a business letter:

Dear Mr. Taylor,

In this example, the salutation “Dear Mr. Taylor,” is used to formally address the recipient, Alex Taylor. It is a respectful and professional way to begin the letter, ensuring that the tone is appropriate for a business setting. If the gender of the recipient is unknown or if the sender prefers a gender-neutral approach, “Dear Alex Taylor” or a general salutation like “Dear Sir/Madam” can be used.

5. The Body of the Letter

Crafting the body of a business letter is akin to telling a well-structured story. It must have a clear beginning, a detailed middle, and a conclusive end. Each part plays a crucial role in conveying your message effectively and ensuring the recipient understands and responds to your communication as intended. Your message truly takes shape in the body of the letter, and your words must be clear, concise, and purposeful.

Opening Paragraph

The opening of your business letter should immediately clarify the purpose of your correspondence. This part is crucial as it sets the tone and context for everything that follows. A well-crafted opening paragraph not only grabs the recipient’s attention but also gives them a clear understanding of what the letter is about.

For example:

“Dear Mr. Taylor,

I am writing to propose a collaboration between Smith & Associates Marketing Solutions and Global Tech Innovations on your upcoming digital marketing campaign.”

Middle Paragraph(s)

The middle paragraphs are the core of your letter, where you elaborate on the subject introduced in the opening. This is your chance to provide detailed information, explanations, and justifications. It’s important to be as specific as possible while still being concise. The goal is to convey your message clearly and persuasively without overwhelming the reader with unnecessary information.

For instance:

“Our team has specialized expertise in digital marketing strategies that align closely with the goals of Global Tech Innovations. We have successfully executed similar campaigns for other tech companies, resulting in increased online visibility and customer engagement.”

Closing Paragraph

The closing paragraph of your business letter should summarize the main points and include a call to action or suggest the next steps. It’s your opportunity to wrap up the letter neatly and prompt the recipient to respond or take specific action.

“I am confident that a partnership between our companies would be mutually beneficial. I would welcome the opportunity to discuss this proposal in more detail and explore how we can tailor our services to meet your needs. Please let me know a convenient time for a meeting.”

The body of your business letter is where you make your case, present your argument, or offer your services. It’s essential to maintain a professional tone throughout and ensure your letter is informative and engaging. By following this structure, you can write effective business letters that achieve your communication objectives.

6. Closing and Signature

End your letter with a formal closing phrase such as “Sincerely” or “Best regards.” After leaving a space for the signature, type your full name and your title if relevant. Signing the letter by hand, if sending a hard copy, adds a personal touch to your communication.

Remember, a well-structured business letter reflects your professionalism and can significantly impact your business relationships. Ensure that your business letters are not only well-received but also respected for their clarity and professionalism.

Here’s how this part of a business letter would typically look:

Closing of the Letter:

“I am looking forward to your response and am eager to discuss how we can collaborate for mutual success. Thank you for considering my proposal, and I hope to hear from you soon.”

[Handwritten Signature (if sending a hard copy)]

Jordan Smith Marketing Manager Smith & Associates Marketing Solutions

• “Sincerely,” is used as the formal closing phrase. It’s polite and universally appropriate for business correspondence.
• A space is left for the handwritten signature, which personalizes the letter and adds a touch of authenticity (this is applicable for printed letters).
• The typed name “Jordan Smith” ensures the recipient knows who the letter is from, even if they can’t read the handwritten signature.
• The title “Marketing Manager” and the company name “Smith & Associates Marketing Solutions” reiterate the sender’s professional identity.

This format not only concludes the letter respectfully but also reinforces the sender’s identity and professionalism, making it an effective closing for a business letter.

7. Subject Line: Not Mandatory

The subject line in a business letter is not strictly mandatory, but it is highly recommended, especially in formal or professional correspondence. The subject line serves a practical purpose: it provides a clear and concise summary of the letter’s main point or purpose. This helps the recipient understand the letter’s context at a glance and can be particularly useful in prioritizing and organizing correspondence.

How to Write the Subject Line of a Business Letter

Including a subject line can also increase the efficiency of communication, as it directly informs the recipient of the letter’s content, reducing the time needed to discern the purpose of the letter. In busy professional settings, where recipients may receive a large volume of mail, a well-defined subject line can ensure that your letter is given appropriate attention.

In summary, while not a strict requirement, the inclusion of a subject line in a business letter is a best practice that can enhance the effectiveness and clarity of your communication.

The presentation of your business letter is just as important as its content. Proper formatting not only makes your letter more readable but also conveys a sense of professionalism. The framework holds your content in a neat, accessible structure, ensuring that your message is communicated effectively. Let’s delve into the key aspects of formatting a business letter.

Importance of Margins

1-inch margins on all page sides are standard in business letter formatting. This provides a clean and uncluttered frame for your content, making the letter appear organized and professional. Margins also ensure that your letter looks good even after being printed and possibly filed or scanned.

Alignment for Clarity

Left-aligning your text is a standard practice in business communication. This alignment is easier to read and looks more formal and organized than centered or right-aligned text. It guides the reader’s eye in a natural flow from left to right, ensuring that your message is communicated effectively.

Choosing the Right Font

A professional font, such as Arial or Times New Roman, in a 10-12 point size, is ideal for business letters. These fonts are clear, professional, and universally readable. Avoid using decorative or overly stylized fonts, as they can detract from the letter’s professionalism and readability.

The Role of Spacing

Single spacing of your letter with a blank line between paragraphs enhances readability. It makes the letter easier to scan and allows the reader to identify key points quickly. Consistent spacing also contributes to the overall neat appearance of the letter.

Quality of Paper

When printing your business letter, use high-quality, standard-sized paper (usually 8.5″ x 11″ in the United States). Choosing a slightly heavier paper than regular printer paper can add a touch of professionalism.

Printing Considerations

Ensure that the print quality is high, with no smudges or faded areas. If you’re using a company letterhead, the colors and logo should be accurately and clearly printed.

Email Attachments

If you’re sending your business letter as an email attachment, consider saving it as a PDF to preserve the formatting. This ensures that the recipient sees the letter as intended, regardless of their device or software.

When sending a business letter in the body of an email, maintain the same formatting standards. Use a standard, readable font, and ensure the margins and alignment are clean and professional.

By adhering to these formatting guidelines, you can ensure that your business letter not only conveys your message effectively but also reflects your professionalism and attention to detail. Remember, how you present your letter can significantly impact how your message is received.

Regarding business letters, it’s not just about what you say, but also how you say it. The effectiveness of a business letter lies in its clarity, tone, and attention to detail. These practical tips will help ensure that your business letters are not only professional but also impactful and reflective of your intent.

1. Clarity and Conciseness

Clear and concise writing is paramount in business letters. Get straight to the point and avoid beating around the bush. This respect for the recipient’s time is appreciated in the business world.

Avoid using jargon or overly complex language. While it’s important to sound professional, your main goal is to be understood. The Harvard Business Review provides insights into clear business communication, emphasizing simplicity’s importance.

2. Tone and Formality

While maintaining a formal tone is crucial, letting your personality subtly shine through is equally important. This helps in building a rapport with the recipient. Keep the tone professional, but don’t be afraid to add a personal touch, especially if you have a relationship with the recipient.

Consider the context and your relationship with the recipient when deciding how formal your letter should be. For a new client, a more formal tone is appropriate. However, a slightly more relaxed tone might be suitable if you’re writing to a long-time colleague.

3. Proofreading

Proofreading your letter is essential. Errors in spelling, grammar, and punctuation can undermine the professionalism of your message. A letter free of mistakes reflects attention to detail and respect for the recipient.

Use tools like Grammarly for basic grammar and spelling checks. However, don’t rely solely on automated tools. A manual review is important as it allows you to catch errors that software might miss and ensure that the letter’s tone and flow are appropriate.

4. Cultural Sensitivity

When talking to people from different countries in business, it’s really important to understand their culture. Each culture has its own way of being polite and liking to talk in business. For example, some cultures are very formal, and others are more relaxed. It’s good to do a bit of research to make sure you’re speaking in a way that’s respectful to them. This helps avoid misunderstandings or accidentally offending someone.

Changing how you write to match different cultures is a good idea. This could mean being more formal or changing how you structure your letter. You still want to sound like yourself, but showing you understand their culture can make your communication better and show respect.

5. Follow-Up

Saying what you’ll do next in your letter is a good way to keep things moving. You could say you’ll call them or send another email. Or, you can ask them to contact you. This lets them know what to expect and keeps the conversation going. It’s important, though, not to be too pushy. Let them have time to reply.

This way, you show you’re interested and organized but also that you respect their time. Finding this balance is important for good business communication and keeping good relationships.

By incorporating these practical tips into your business letter writing, you ensure that your letters are not just read but also respected and acted upon. Remember, a well-crafted business letter can open doors and build bridges in your professional journey. For more in-depth guidance, resources like MindTools offer detailed advice on effective business communication strategies .

Business letters come in various forms, each serving a unique purpose in professional communication. From job applications to customer inquiries and even formal complaints, how you structure and write these letters can significantly impact their effectiveness. To better understand how to apply the principles of effective business letter writing, let’s explore some examples of different types of business letters.

Example 1: Job Application Letter

Jordan Smith 123 Main Street Anytown, NY 12345 [email protected] (123) 456-7890

June 10, 2024

Hiring Manager XYZ Corporation 456 Business Rd. Business City, NY 67890

Dear Hiring Manager,

I am writing to express my interest in the Marketing Coordinator position listed on your company website. With my background in digital marketing and proven record of increasing brand awareness, I am excited about the opportunity to contribute to the success of XYZ Corporation.

In my previous role at ABC Agency, I successfully managed several digital marketing campaigns that resulted in a 30% increase in website traffic and a significant boost in social media engagement. My experience in SEO and content marketing aligns well with the requirements of your position. I am particularly drawn to this opportunity at XYZ Corporation because of your commitment to innovation and excellence in the marketing field.

I am eager to bring my creativity and strategic approach to your team. I look forward to the possibility of discussing this exciting opportunity with you. Thank you for considering my application. I will follow up next week to confirm receipt of my application and hope to schedule an interview at your earliest convenience.

Jordan Smith

Example 2: Customer Inquiry Response Letter

Customer Service Team ABC Company 789 Service Lane Help City, CA 12345 [email protected] (987) 654-3210

July 15, 2024

Jane Doe 123 Park Avenue Anytown, CA 98765

Dear Ms. Doe,

Thank you for contacting ABC Company regarding your recent purchase of the XYZ product. We understand your concern about the issue you’ve experienced and are here to assist you.

After reviewing your situation, we would like to offer a replacement for the product, as it seems there was a defect in the unit you received. We value your satisfaction and strive to ensure all our customers have a positive experience with our products. We will ship the replacement to the address provided and expect it to arrive within 5-7 business days.

Should you have any more questions or require further assistance, please do not hesitate to contact us. Our team is always here to help and ensure you get the best from our products.

Best Regards,

Customer Service Team ABC Company

Example 3: Formal Complaint Letter

Alex Johnson 456 Elm Street Complaintown, ST 12345 [email protected] (321) 654-9870

August 20, 2024

Manager XYZ Store 123 Retail Road Shopping City, ST 67890

Dear Manager,

I am writing to formally complain about an unsatisfactory experience I had at XYZ Store on August 15, 2024. I purchased a home appliance, and not only was it defective, but the response from your staff was highly unprofessional and unhelpful when I sought assistance.

On visiting the store to address the issue, I was met with dismissive and rude behavior from one of your sales associates, which is unacceptable and not the standard I expect from XYZ Store. I am requesting a full refund for the defective appliance and an official apology for the poor service I received.

I have been a loyal customer of XYZ Store for several years, and this experience has significantly impacted my view of your business. I hope that this matter will be resolved promptly and that steps will be taken to improve customer service in the future.

Alex Johnson

Example 4: Networking Letter

Taylor Martinez Marketing Consultant 789 Connection Blvd. Network City, MA 02130 [email protected] (555) 123-4567

September 5, 2024

Jamie Lee Director of Marketing Innovative Solutions Inc. 1234 Market St. Tech Valley, MA 02129

Dear Mr. Lee,

I recently came across your insightful article on digital marketing trends in the “Marketing Weekly” journal. Your perspective on leveraging AI in marketing strategies particularly resonated with me, as I have been exploring similar avenues in my recent projects.

As a marketing consultant with a focus on digital innovation, I am always looking to connect with forward-thinking professionals in our field. I believe that a conversation between us could be mutually beneficial, as we share similar interests and expertise.

I would appreciate the opportunity to discuss your work and insights more deeply, perhaps over a coffee or a brief meeting at your convenience. I am confident that this could be the start of a valuable professional connection.

Thank you for considering my request, and I hope to hear from you soon.

Warm regards,

Taylor Martinez Marketing Consultant

Example 5: Letter of Inquiry

Samantha Green Project Manager EcoTech Innovations 456 Greenway Drive Eco City, NV 89001 [email protected] (702) 555-0198

October 10, 2024

Dr. Richard Kim Head of Research SolarTech Enterprises 890 Solar Avenue Sunnytown, NV 89002

Dear Dr. Kim,

I am writing to you as the Project Manager of EcoTech Innovations, a company dedicated to sustainable technological solutions. We have been closely following the groundbreaking research SolarTech Enterprises has published in the field of solar energy efficiency.

Given our shared commitment to sustainable energy, I am reaching out to inquire about potential collaboration opportunities. We believe that joining forces on a project could lead to significant advancements in solar technology and its practical applications.

Could you please provide more information on your current research projects and any opportunities for collaboration? We are particularly interested in your recent work on photovoltaic cell efficiency and would like to explore ways we can contribute to and benefit from this endeavor.

I look forward to the possibility of working together for a greener future. Thank you for considering this inquiry, and I hope to hear from you soon.

Samantha Green Project Manager EcoTech Innovations

Example 6: Letter of Recommendation

Dr. Elizabeth Johnson Professor of Computer Science University of Techville 123 University Lane Techville, TX 75001 [email protected] (214) 555-0321

November 15, 2024

To Whom It May Concern,

I am writing to highly recommend Mark Thompson for the position of Software Engineer at your esteemed company. As a Professor of Computer Science at the University of Techville, I have had the pleasure of teaching and mentoring Mark for the past four years.

During his time at the university, Mark has consistently demonstrated exceptional skills in programming and problem-solving. He has been a key contributor to several successful projects, including an award-winning software development project in our annual tech fair.

Mark’s technical abilities are matched by his teamwork skills and commitment to excellence. He is a natural leader, often inspiring and guiding his peers towards achieving common goals. I am confident that he will be a valuable asset to your team.

Please feel free to contact me if you need further information or insights into Mark’s abilities and contributions. I am more than happy to provide additional details.

Dr. Elizabeth Johnson Professor of Computer Science University of Techville

Mastering the art of the business letter is an essential skill in the professional world. Following these guidelines and tips ensures that your letters effectively communicate your message while presenting a professional image. Remember, a well-written business letter can significantly impact your professional journey.

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Niaj A A Khan is an ESL Instructor with over 8 years of experience in teaching & developing resources at different universities and institutes. Mr. Khan is also a passionate writer working on his first book, "Learn English at Ease."

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UMGC Effective Writing Center The Perfect Business Letter

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• Writing Resources

When sitting down to complete a business letter assignment in school, students know intuitively that they are engaging in a type of writing that is much different from the typical school assignment. One goal of this resource is to upgrade that intuitive understanding to conscious status and, by doing so, sharpen your understanding of the distinct differences between business and academic writing that must be observed as you transition between the two worlds.

School Writing v. Business Writing

It may sound crass, but the difference between the two can be summarized simply: In school you write to get grades. In the real world, you write to do your job.

It's helpful to think of most school writing as a type of exam: You write to demonstrate to a specific teacher that you understand and can use material in a specific discipline. Those who become outstanding writers in school have usually mastered an important skill of audience analysis: figuring out exactly what an audience of one (the teacher) wants and how he or she wants it delivered.

The audience of one in school becomes the audience of many in the work world. Moreover, everyone who may read your business writing will not be known to you. Especially when your business writing travels outside the company, as it does when in letter format, you have little idea of how many people may read it, much less who they are. And the real kicker is that, unlike teachers, few in the business world get paid to read your writing no matter how poor it is. Other key differences include the following:

Clearly, when authoring a business document, you are taking on a higher degree of responsibility because of potential consequences, both positive and negative, that the writing can have. These consequences are particularly serious for the writer since the lifespan of whatever you write in the work place is potentially your entire career, compared to the duration of a course in school.

Get career planning tips from the advisors at UMGC .

How to Create Your Business Letter

These inherent differences between the two worlds of writing--business and academic--are also reflected in the steps successful writers follow when creating real-world documents like business letters.

Analyze Audience

It's helpful to divide your audience into primary and secondary members. Your primary audience is those whom you are certain will read what you write. The secondary audience is those who may be likely to read it. Your task is to speak directly to the needs of the primary audience while keeping in mind this secondary audience: what they know about the topic and their possible attitudes.

Clarify Purpose

In order for your writing and its purpose to be clear for your audience, it must be twice as clear for you, the writer. Good business writers can provide sharp, succinct answers to the question, "What do I want my readers to know and/or do after reading what I write?" Write the answer down and filter all writing choices through its prism.

Based on the crystal clear idea of what the writing hopes to achieve, the outline represents how the writer will achieve it by arranging information and instructions in the exact order the audience should encounter them for best effect.

The formats for business and technical writing are well known and expected by your audience. These standard formats are usually (1) adhered to rigorously and (2) are modified by any guidelines you have been given by your organization.

Draft & Revise

The first draft is your first opportunity to combine all of the above. However, it should be far from your last. Gone are the days of "once and done" the night before the assignment is due. Especially important is building in some time for a draft to get cold before you revisit with fresh eyes.

Get Feedback

Never let your audience be just the second set of eyes to see what you have written. In between yourself and your audience, insert a knowledgeable person who will act as a proxy for your audience and give you honest feedback.

Business Letter Styles

The two most common formats of business letters today are the full-block format and modified-block format. Note that the full-block format should be used only with letterhead. One variation on these two styles includes indenting paragraphs in the body section. As always, follow the style preferred by your organization unless there is a clear reason not to.

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Business Communication  - How to Write a Formal Business Letter

Business communication  -, how to write a formal business letter, business communication how to write a formal business letter.

Business Communication: How to Write a Formal Business Letter

Lesson 7: how to write a formal business letter.

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How to write a formal business letter

Whenever you need to communicate with another company or share important news, business letters can present your message in a classic, polished style. Unlike internal memos, business letters are usually written from one company to another, which is why they’re so formal and structured . However, letters are also quite versatile, as they can be used for official requests, announcements, cover letters, and much more.

Despite the formality, letters can still have a friendly tone , especially because they include brief introductions before getting to the main point. Regardless of the tone you use in your letter, your writing should remain concise, clear, and easy to read.

Watch the video below to learn about formal business letters.

This lesson focuses on American business letters. Letters written in other parts of the world may have minor differences in formatting.

The structure of a business letter

The business letter’s precise structure is crucial to its look and readability. As you write your letter, you can follow the structure below to create an effective document.

• Opening : Include your mailing address, the full date (for example, July 30, 2017), and the recipient’s name, company, and address. Skip one line between your address, the date, and your recipient’s information. Don’t add your address if you’re using letterhead that already contains it.
• Salutation : Address the recipient using “Dear,” along with their title and last name, such as “Dear Mr. Collins” or “Dear Director Kinkade.” If you don’t know the recipient’s gender, use their full name, such as “Dear Taylor Dean.” Finally, be sure to add a colon to the end of the salutation.
• Body : In the first paragraph, introduce yourself and the main point of your letter. Following paragraphs should go into the details of your main point, while your final paragraph should restate the letter’s purpose and provide a call to action, if necessary.
• Closing : Recommended formal closings include “Sincerely” or “Yours truly.” For a more personal closing, consider using “Cordially” or “Best regards.” Regardless of what you choose, add a comma to the end of it.
• Signature : Skip four lines after the closing and type your name. Skip another line and type your job title and company name. If you’re submitting a hard copy, sign your name in the empty space using blue or black ink.
• Enclosures : If you’re including documents with this letter, list them here.

Another important part of the structure is the layout , which determines how the text is formatted. The most common layout for a business letter is known as block format , which keeps all text left-justified and single spaced, except for double spaces between the paragraphs. This layout keeps the letter looking clean and easy to read.

As stated in Business Writing Essentials , revision is a crucial part of writing. Review your letter to keep it concise, and proofread it for spelling and grammar errors. Once you’re finished writing, ask someone to read your letter and give you feedback , as they can spot errors you may have missed. Also make sure any enclosures are attached to your document and that any hard copies are signed.

After revising the content, consider the appearance of your letter. If you’re printing a hard copy, be sure to use quality paper. Also try using letterhead to give your document a more official look.

Example of a business letter

To see this lesson in action, let’s take a look at a polished business letter by reviewing the example below.

This letter looks great! The structure is perfect, and the text is left-justified and single spaced. The body is formal, friendly, and concise, while the salutation and closing look good. It also contains a handwritten signature, which means it’s ready to be submitted as a hard copy.

Knowing how to write a business letter will serve you well throughout your career. Keep practicing and studying it, and you’ll be able to communicate in a classic style.

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Home Blog Presentation Ideas How To Make a Company Profile Presentation with Examples and Templates

How To Make a Company Profile Presentation with Examples and Templates

Imagine a presenter who can resonate with their target audience so effectively that they inspire the required trust and confidence to get new relationships started. That’s the primary goal of a successful company profile presentation. 

As Nancy Duarte has said in her book Resonate , “Presenting ideas can either evoke puzzled stares or frenzied enthusiasm, which is determined by how well the message is delivered and how well it resonates with the audience.” Precisely because we know how vital this is to any business, we’re revising how to write a productive company profile in this article. 

We’ve included company profile examples in this article to learn from others on how to best present your company. In this article, we’re strictly referring to company profile presentations.

What is a company profile?

As we’ve described before in our company profile templates category, a company profile is a resource organizations can use for creating presentations that describe the essential aspects of a company.

Company profile uses

A company profile is meant to assist in presenting a company to an audience. With that understanding, it can help with topics ranging from sales to internal company presentations, for example: 

Introducing the company to its new employees

If we understand this resource as a polished portfolio or dossier, it’s easier to conceive how it can back up almost any pitch for diverse collaborations. The tool is suitable for showing a company’s philosophy, intentions, and plans to an audience. 

Acquiring new investors

Promote your brand with it, or use the resource to persuade investors during fundraising for your company. You can also rely on it to present your company to prospects by crafting a professional company presentation.

Marketing presentations

Another aspect to consider is that company profiles are great for media presentations, back up any sponsorship opportunities, and get new collaborators to pitch in with our global company vision and plans.

How to create a company profile presentation: step-by-step instructions

Putting a company profile presentation together helps to focus on each slide at a time. Focus on the meaningful content of your company profile and use slides to complement your message. 

Here is a run-down of each slide, one by one, to help put your company profile together. Alternatively, you can create your company profile presentation deck using SlideModel’s AI Presentation Maker tool and prepare your presentation for final PowerPoint edits. 

Step 1 – Company Profile Cover Page

Your first slide can include your company logo , a title that typically reads “Company Profile”, and a sub-title. A quick one-liner description can be entered here or a meaningful short text with a motto or phrase.

Step 2 – Mission & Vision

In general, you’re seeking to include the vision and mission slides in these first part of a company presentation. The classic piece of advice here is to state a company’s mission to give out what you’re looking to achieve. If you have doubts on what to include in a mission and vision slide, learn here how to prepare a successful vision statement .

Very much tied to the above, start by seeking a compelling introductory section for a company presentation. 

Step 3 – What we do

Next, introduce your services or products in a medium-sized slide text. Nancy Duarte again guides us with valuable wisdom on this aspect as she recalls how “communicating only the detailed specifications or functional overviews of a product isn’t enough.” Look for an emotional rapport in your product introduction as much as possible. Ideally, you’ll address consumers’ or your audience’s pain points in a way that compels them to hear more. 

On this last note about your audience, go deeply into their ways of thought, desires, interests, and needs to determine the problems and challenges they’re facing. Clearly defining what your proposed solution of value will be throughout your company pitch is a great way to present your company profile. 

Far from overdoing it, focus on your main business areas to present your top three to six. Use images or icons for visual support. Include a supporting text on a service description, and the benefits of these for your target audience. 

Step 4 – About the Company

And enter your company description in the next slide. This is usually presented with the header “About Us.” If your growth is at the point where it makes an impact once the story is told, include it. The same applies to any awards or key certifications you may have in your name. If you’ve made it to the news or media in great light, or if there’s any vital history that can be an impressive point for your company’s reputation, it may be worth adding those here. 

If you don’t want to start from scratch, you can use the About Us slide templates for PowerPoint.

In a nutshell, use all of your relevant bragging rights as you see fit. Stress any significant milestones your company could have achieved by the time you present. And narrow down your niche and any location-specific expertise you may have working to your advantage. 

Step 5 – Present the Team

Follow with your team slide through a Meet the Team slide design. Show a few images of your leading talent. As usual with a team slide, consider the most common recommendations on who to highlight and what to include. You’re looking for the most reputable milestones of your team members’ careers as a highlight of their background to make a shining difference. If a particular person or group makes a stellar difference by being an experienced part of your team, include the following slide with just those party’s credentials and best references. 

Step 6 – Company major milestones

Then move to portray the company’s significant milestones in a timeline visually . The idea is to make your roadmap visually clear in your corporate presentation or company profiles. For that, title each part of the process, give it a brief description, and extend timeline indications onto a separate slide, if you prefer. 

Step 7 – Relevant Data

If you need to add PowerPoint chart templates , the next few slides would be a proper section to include these into the corporate presentations. Give descriptions of the data you’re presenting. Include a mix between pie charts, line and bar graphs, and other formats as you move along. 

Our Company Profile PowerPoint template , for example, includes a world map that allows users to pinpoint company locations around the globe. The idea is to make the company’s global reach a lot more visible, which will help enhance your company overview slides. 

All of the above coincides with a total of 15 slides we put together as part of this company PowerPoint-friendly material. Edit its background, move data around, and customize it as you see fit.

From here on, we suggest adding positive reviews via Client Testimonials or feedback left on review sites. For this purpose, you can reuse one of our editable client testimonial slides for PowerPoint & Google Slides. You can even add a client portfolio if you already have a great, solid base. Any good words about you from relevant parties will reinforce your credibility as the final touch and your conclusion slide.

Why use company profile templates?

Using PowerPoint presentation templates for company profiles is the first step toward a professional job. The primary justification for this choice is how much easier it is to edit, add, remove, or re-write a slide compared to other formats. Depending on how often you’ll need to customize this resource to pitch an audience, making quick changes can be easy and convenient.

Also, consider how quickly a company is going to face alterations in terms of products, finances, milestones, and diverse goals. Adding or removing a slide is very easy!

While we’re touching upon edits, keep your texts short and relevant descriptions. Avoid long blocks of content or jam-packed illustrations, even using graphs, tables, or others. As with any slide for any purpose, keep your presentation as lean as possible. 

Alternatively, you can access our free company profile template to create an excellent company presentation.

Recommendations on company profiles

Speaking of purpose, define what the company profile is set out to achieve. An investment plan or trade portfolio can be a part of why a company profile is needed. Align objectives in this sense with the overall content. 

If it isn’t evident, add the company logo to the company profile presentation. If you’re using pictures, make sure they’re of the highest quality, as this speaks professionalism. Some logo maker tools offer preset presentation sizes which makes the process easier.

As for contact details, seek to include email, phone, corporate address, and even a website mention. Adding these details is a way to let potential clients quickly learn more about your company. Social media accounts are also a must in terms of outreach and potential customers checking the company’s trajectory. To make it convenient and for a streamlined access to your contact information, add a digital business card with relevant contact details including website link and social media handles.

Company profiles might not be the best place to include financial reports or any corporate problems you’re dealing. On the contrary, they’re intended to draw people to your business and make them fall in love with a brand, its mission, and its vision. 

That’s why it’s so important to seek to appeal to your audience’s emotions. How you can call upon an emotional connection with what you’re presenting is a great guiding principle as you build your next company profile presentation material, script, setting, and performance. Every aspect counts! Control what happens rather than leaving it to chance. 

Examples of successful company profiles

Study cases for eco-friendly companies.

From a two-page company profile for a food waste management solution company to an 88-page document of the exact nature of one of Australia’s Equity Trustee companies, we’re detailing various company profile examples for a clearer idea of what these can include. 

MAEKO made a clear statement in just a couple of slides, clearly defining its mission & vision, its niche, the offered solution for a world-class problem, and displaying its products’ end purpose.

The annual report from Equity Holdings Ltd. instead presents data in a consolidated way that both shareholders and potential business partners can quickly appreciate. Though lengthy, the main goal behind this approach is to provide complete insights into each aspect of the trust’s management, profits & losses.

We hope this has helped, and, of course, let us know if you’d like to see more or different. We’re here to help you excel every step of the way. Also, check out our step-by-step guide on how to make a PowerPoint Presentation .

1. Company Profile PowerPoint Template - The Basic Structure

For business executives, sales teams, and entrepreneurs, the Company Profile PowerPoint Template proves to be a powerful tool for kicking off a quick and impactful presentation. As described in the article, it contains the basic structure for a powerful Company introduction covered in 15 slides.

Blue & light gray themed, it’s fully compatible with all versions of PowerPoint, Keynote, and also Google Slides. Pie chart graphs, linear graphs, and bar graphs slides included to create detailed data reports.

Use This Template

2. Company Profile PowerPoint Template with SWOT Analysis & Pricing

This template will give you the tools for a fully-detailed company introduction. Listing slides to showcase scenarios such as “problem vs solution”, SWOT analysis, global market solutions, pricing lists, and way more, it’s a compendium of 20 slides intended for business success.

In a dashing white and teal color combination, with gray accents, this template is the perfect asset to present data in a visually appealing way. Fully compatible with all versions of PowerPoint, Keynote, and Google Slides.

3. Professional Company Profile PowerPoint Template

Present your company in a stellar fashion thanks to this Company Profile template. With subtle gradients and a clean layout, this template’s design moves far from the classy-styled presentation into a carefully crafted design with vivid tones. Dark purple, red, and orange tones make up this template in striking combinations to gather the public’s interest.

100% compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

4. Executive Styled Company Profile Template

Make a memorable introduction for your company with the help of this Company Profile template for PowerPoint. This template can boost your pitch in a steel gray tone with terracotta and teal accents. Featuring slides for organigrams, goals and milestones, core values, timelines, and more, 22 slides are ready to edit and rearrange as fits your company the best.

Compatible with all PowerPoint versions, Apple Keynote, and Google Slides.

5. Flyer One-Pager Company Profile Template

Easy to distribute, even easier to create. A vividly toned one-pager company profile template is a practical solution for conferences, meetups, and any kind of large business exhibition. Quickly deliver the vital data that makes your company a profitable place to invest. Get hold of potential new clients, or just attract potential employees with the help of this flyer format of a company profile.

Fully editable in all versions of PowerPoint, Apple Keynote, and Google Slides

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Business PowerPoint Templates, Company Introduction, Company Profile, Company Profile Presentation Filed under Presentation Ideas

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Letter of Presentation

A letter of presentation can be any letter where you share information or and idea to another party. Commonly it is used in business as a marketing letter to other businesses or clients, explaining what you have to offer or introducing them to your product(s) or services.

One form of letter of presentation is a letter that you send to a potential employer to demonstrate your desire to gain employment within their organization. It is usually the first letter your potential employer will read, so it is extremely important to sell yourself to them, explicitly stating why you would like to work for them and what benefits you could bring to their organization.

Starting to Write

Letters of presentation are mostly unsolicited so it is important to jump right in with your selling point.

Keep it short and snappy, the recipient is unlikely to read anything long winded.

Stay targeted. Send your letter only to people you know could potentially benefit from your business, idea etc, and pitch directly to them.

Don’t forget to leave plenty of contact information for follow-up.

Letter of Presentation to a Company Sample

General Accountants of Cambridge

Kimberly J. Adamo

2705 Dane Street Cambridge, MA 02141

Dear Mrs. Adamo,

I wish to offer my services to you in the form of an account executive, starting immediately.

I have 5 years experience in this field being an account executive for 3 different companies, all leaders in their field. While participating in those positions, I grew the level of sales that our team achieved every year, and I am sure I can do the same thing for you.

I have attached my resume and references to give more background on who I am and what qualifications I have.

Thank you for your time and I look forward to hearing from you!

Jane Clever

Letter of Presentation of a Business Sample

Dear Milton Offices Managers,

Is your company’s internet connection and network fast enough? MK Internet Solutions is the premiere fibre internet provider to small businesses.

We have the fastest speed in the industry and never throttle bandwidth at peak times. We tailor our service specifically to businesses like yours, so much so that our broadband is not even available to the general public.

Our 24/7 American based customer service provides you with up to 3 free service call outs a year, so if you’re ever having technical problems we can help solve the problem.

Fastest speeds in the industry, amazing support, and did we mention free setup – including networks of hundreds of computers?

Our standard packages is just $50 per month, but we would love to discuss the needs of Milton Offices further, tailoring a package just for you.

Give us a call on (228) 235-3417, or drop us an email at [email protected]

Have a great day!

Harry Rookes

MK New York

Letter of Presentation of a Product Sample

Dear Garden Force,

As former gardeners ourselves we understand that speed and efficiency is important if you are to finish multiple gardens per day, that’s why we invented the Transform Mower!

This state of the art device first operates as a sturdy petrol lawn mower, but with a folding of the handle and a press of the button it contracts in to a strimmer.

No more walking back to the van, no more time wasted setting up, just one clean simple job.

Want to give it a try? Our team will drive out to one of your jobs and give you a live demonstration!

We can’t wait to hear from you,

GardenForce.com

(620) 301-9746

[email protected]

Related Letters

Other letters.

Presentation Letter

Presentation letter template.

[Your Name]

[Your Address]

[City, State, ZIP Code]

[Email Address]

[Phone Number]

[Recipient's Name]

[Recipient's Title]

[Company/Organization Name]

[Company/Organization Address]

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to express my strong interest in [position or opportunity] at [Company/Organization Name], as advertised [where you found the job posting or how you learned about the opportunity].

With a [brief number] year background in [relevant industry or field], I am excited to contribute my expertise and skills to [Company/Organization Name]. Throughout my career, I have demonstrated a proven track record in [mention key achievements or experiences relevant to the position], which I believe aligns seamlessly with the goals and values of your organization.

My [mention a few key skills or qualities] have enabled me to [briefly describe how your skills have positively impacted your previous roles or projects]. I am confident that my strong [specific skills or qualities] will enable me to make meaningful contributions to [Company/Organization Name] and support its continued success in [relevant industry or field].

In addition to my professional qualifications, I am drawn to [Company/Organization Name] because of its reputation for [mention a few notable aspects of the company, such as innovative projects, work culture, or community involvement]. I am eager to be a part of a team that values [specific company values or initiatives] and is dedicated to [mention a goal or mission of the company that resonates with you].

Enclosed with this letter is my resume, which provides further details about my education, work experience, and accomplishments. I would greatly appreciate the opportunity to discuss how my background and enthusiasm align with the needs of [Company/Organization Name]. Please feel free to contact me at [your phone number] or [your email address] to schedule a time for an interview.

Thank you for considering my application. I look forward to the possibility of contributing to [Company/Organization Name]'s continued success and growth.

[Your Signature (if sending a physical letter)]

Enclosure: Resume

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Professional Letters Template for Business

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Are you in dire need of a template full of letters for business purposes? Internet is full of them, but Slidesgo takes design into account too! We have created several of them, divided into types, and with some hints on how to write them properly. Of course, we've prepared them in A4, a printable format. The decorations are made of geometric motifs (who would want a white paper with only text nowadays?). Check out what this template has to offer!

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Home » Letters » Request Letters » Request Letter for Conducting Presentation in Company – Sample Letter Seeking Permission for Presentation

Request Letter for Conducting Presentation in Company – Sample Letter Seeking Permission for Presentation

Table of Contents:

• Sample Letter

Live Editing Assistance

How to use live assistant, additional template options, download options, share via email, share via whatsapp, copy to clipboard, print letter, sample letter for permission to conduct a presentation.

To, The HR Manager, __________ (Company’s Name) __________ (Company’s Address)

Date: __/__/____ (Date)

Subject: Seeking permission to conduct a presentation

Respected Sir/ Madam,

My name is ________ (name) and I have been working in your company’s ________ (department) for last _______ (duration) having employee ID ________ (employee ID).

I would most humbly inform you that I am willing to provide a presentation in front of the employees and colleagues in our company on topic __________ (mention topic of presentation). This presentation will be beneficial as _________ (mention benefits of presentation). The mentioned presentation could be presented __________ at ___________ (conference hall/ auditorium/ any other). This presentation will be taking ________ (duration) minutes.

I shall be highly obliged for your kind support. In case, you have any queries, you may contact me at ______ (contact number).

Thanking you, ________ (Signature), ________ (Name), ________ (Contact Number)

Live Preview

The Live Assistant feature is represented by a real-time preview functionality. Here’s how to use it:

• Start Typing: Enter your letter content in the "Letter Input" textarea.
• Live Preview: As you type, the content of your letter will be displayed in the "Live Preview" section below the textarea. This feature converts newline characters in the textarea into <br> tags in HTML for better readability.

The letter writing editor allows you to start with predefined templates for drafting your letters:

• Choose a Template: Click one of the template buttons ("Start with Sample Template 1", "Start with Sample Template 2", or "Start with Sample Template 3").
• Auto-Fill Textarea: The chosen template's content will automatically fill the textarea, which you can then modify or use as is.

Click the "Download Letter" button after composing your letter. This triggers a download of a file containing the content of your letter.

Click the "Share via Email" button after composing your letter. Your default email client will open a new message window with the subject "Sharing My Draft Letter" and the content of your letter in the body.

Click the "Share via WhatsApp" button after you've composed your letter. Your default browser will open a new tab prompting you to send the letter as a message to a contact on WhatsApp.

If you want to copy the text of your letter to the clipboard:

• Copy to Clipboard: Click the "Copy to Clipboard" button after composing your letter.
• Paste Anywhere: You can then paste the copied text anywhere you need, such as into another application or document.

For printing the letter directly from the browser:

• Print Letter: Click the "Print Letter" button after composing your letter.
• Print Preview: A new browser window will open showing your letter formatted for printing.
• Print: Use the print dialog in the browser to complete printing.
• Yes, it's important to mention the duration to provide clarity to the HR manager and other stakeholders.
• Yes, highlighting the benefits demonstrates the value of the presentation to the company and its employees.
• Yes, suggesting a venue shows that you have considered the logistics and practicalities of the presentation.
• Yes, addressing the HR manager directly is appropriate and professional.
• You can conclude by expressing gratitude and anticipation for their support and consideration.

Incoming Search Terms:

• Sample letter to your company seeking permission to give presentation
• letter of request to seek permission for giving presentation

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Providing meaningful value to our fans, with a side of facts

May 29, 2024

The following is an open letter from Joe Erlinger, President of McDonald’s USA

To our U.S. fans:

I still remember the excitement I felt as a kid when my parents turned into a McDonald’s. I think back to that almost every day in my job running McDonald’s USA (and to my mom’s love of McNuggets).

While I didn’t realize it then, it wasn't just the great burgers and fries that made McDonald’s a destination for the Erlingers – it was knowing my parents could count on their local McDonald’s for a convenient, affordable meal for the whole family.

That’s just as important today. Americans across the country are making tough calls about where to spend their hard-earned money.

And while we’ve been working hard to make sure our fans have great reasons to visit us, it’s clear that we – together with our franchisees – must remain laser-focused on value and affordability.

It’s what our brand was built on, and we are committed to living up to that legacy - especially at a time when our customers need it most.

That’s not why I’m writing today, though.

Recently, we have seen viral social posts and poorly sourced reports that McDonald’s has raised prices significantly beyond inflationary rates. This is inaccurate. And for a brand that proudly serves nearly 90% of the U.S. population every year, we feel a responsibility to make sure the real facts are available.

I can tell you that it frustrates and worries me, and many of our franchisees, when I hear about an $18 Big Mac meal being sold - even if it was at one location in the U.S. out of more than 13,700. More worrying, though, is when people believe that this is the rule and not the exception, or when folks start to suggest that the prices of a Big Mac have risen 100% since 2019.

The average price of a Big Mac in the U.S. was $4.39 in 2019. Despite a global pandemic and historic rises in supply chain costs, wages and other inflationary pressures in the years that followed, the average cost is now $5.29. That’s an increase of 21% (not 100%).

Inflationary pressures have affected all sectors of the economy, including ours. Our franchisees (who own and operate more than 95% of all restaurants in the U.S.) set menu prices for their restaurants, which account for the increased costs of running their businesses. In doing so, they work hard to minimize the impact of price increases on our fans. This includes the everyday prices on our restaurant menu boards to special limited-time offers.

That’s why prices for many of our menu items have risen less than the rate of inflation – and remain well within the range of other quick service restaurants. It’s also why more than 90% of U.S. franchisees are offering meal bundles for $4 or less.

I fully expect the prices at your local McDonald’s to be an area of conversation and focus in the coming months. As it does, I hope you’ll see the programs we’re launching nationally and locally as meaningful to you. At the same time, I hope it’s helpful to see some of the common myths that I’ve encountered, and the facts that go along with them.

And because I can’t help myself, for the greatest way to unlock all the value we offer, be sure to download and use the McDonald's app.

Joe Erlinger,  President of McDonald’s USA

Click here to download image

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• AstraZeneca Pharmaceuticals LP - 664789 - 08/04/2023

WARNING LETTER

AstraZeneca Pharmaceuticals LP MARCS-CMS 664789 — August 04, 2023

1800 Concord Pike Wilmington , DE 19850 United States

United States

RE: NDA 212122 BREZTRI AEROSPHERE™ (budesonide, glycopyrrolate, and formoterol fumarate) inhalation aerosol, for oral inhalation use MA 385

Dear Pascal Soriot:

The Office of Prescription Drug Promotion (OPDP) of the U.S. Food and Drug Administration (FDA) has reviewed a promotional communication, a professional sales aid (US-68433), for BREZTRI AEROSPHERE™ (budesonide, glycopyrrolate, and formoterol fumarate) inhalation aerosol, for oral inhalation use (Breztri) submitted by AstraZeneca under cover of Form FDA 2253. The sales aid makes false or misleading claims and/or representations about the efficacy of Breztri. Thus, the sales aid misbrands Breztri within the meaning of the Federal Food, Drug, and Cosmetic Act (FD&C Act), and makes its distribution violative. 21 U.S.C. 352(a); 331(a). Cf. 21 CFR 202.1(e)(5). These violations are concerning from a public health perspective because the promotional communication creates a misleading impression regarding the overall benefits a patient may expect as a result of Breztri treatment.

Below are the indication and summary of the most serious and most common risks associated with the use of Breztri. 1 According to the FDA-approved Prescribing Information (PI):

BREZTRI AEROSPHERE is indicated for the maintenance treatment of patients with chronic obstructive pulmonary disease (COPD).

Limitations of Use:

BREZTRI AEROSPHERE is not indicated for the relief of acute bronchospasm or for the treatment of asthma.

Breztri is contraindicated in patients who have demonstrated hypersensitivity to budesonide, glycopyrrolate, formoterol fumarate, or any of the excipients. The PI for Breztri includes the following Warnings and Precautions: serious asthma-related events—hospitalizations, intubations, and death; deterioration of disease and acute episodes; avoid excessive use of Breztri and avoid use with other long-acting beta2-agonists; oropharyngeal candidiasis; pneumonia; immunosuppression and risk of infections; transferring patients from systemic corticosteroid therapy; hypercorticism and adrenal suppression; drug interactions with strong cytochrome P450 3A4 inhibitors; paradoxical bronchospasm; hypersensitivity reactions including anaphylaxis; cardiovascular effects; reduction in bone mineral density; glaucoma and cataracts, worsening of narrow-angle glaucoma; worsening of urinary retention; coexisting conditions; and hypokalemia and hyperglycemia. The most common adverse reactions reported with use of Breztri are upper respiratory tract infection, pneumonia, back pain, oral candidiasis, influenza, muscle spasm, urinary tract infection, cough, sinusitis, and diarrhea.

False or Misleading Claims about Efficacy

Prescription drug advertisements and labeling (promotional communications) misbrand a drug if they are false or misleading with respect to efficacy. The determination of whether a promotional communication is misleading includes, among other things, not only representations made or suggested in the promotional communication, but also the extent to which the promotional communication fails to reveal facts material in light of the representations made or with respect to consequences that may result from the use of the drug as recommended or suggested in the promotional communication.

The sales aid includes the prominent headline claim (emphasis original), “ DIFFERENCE OBSERVED IN TIME TO ALL-CAUSE MORTALITY (OVER 52 WEEKS) ,” in conjunction with a graph titled, “ SECONDARY ENDPOINT STUDY 1: Time to all-cause mortality in the ITT

population ,” and the following claims (emphasis original):

• “ An observed relative difference with BREZTRI vs LAMA/LABA was shown in data published in 2020/2021, including in the New England Journal of Medicine ”
• “ 49% Observed relative difference with BREZTRI vs LAMA/LABA ”

These claims and presentation, in the context of a promotional communication describing the safety and efficacy of Breztri, are misleading because they suggest that Breztri treatment has been shown to have a positive impact on all-cause mortality (ACM) and reduce the risk of death in COPD patients. These suggestions are not supported by the cited references 2,3 that analyzed data from the Efficacy and Safety of Triple Therapy in Obstructive Lung Disease (ETHOS) trial. The ETHOS trial was designed with ACM as one of multiple secondary endpoints, and due to the failure of the study to show statistically significant results on endpoints higher in the analysis hierarchy, the trial does not allow for any conclusions to be drawn from the ACM data. In addition, as the ETHOS study design required removing patients from inhaled corticosteroids (ICS) prior to entering a treatment arm, abrupt withdrawal of ICS may have been a confounding factor when analyzing any positive effect on ACM. Due to the statistical testing hierarchy failure and to the fact that abrupt withdrawal of ICS may have been a confounding factor, no conclusions about the effect of Breztri on ACM can be drawn from the ETHOS trial. We note the statement below the graph, “These results are observational in nature, and any comparisons between treatment arms should be interpreted with caution.” However, this does not mitigate the misleading impression. To date, no drug has been shown to improve ACM in COPD. 4 The results of the ETHOS trial do not exclude the possibility that the benefits in ACM claimed above may be attributable to chance or to the withdrawal of ICS and not due to Breztri. These claims and presentation are concerning from a public health perspective because they overstate the efficacy of the drug and misleadingly suggest that Breztri will have a positive impact on ACM and reduce the risk of death in COPD patients.

The sales aid also includes the following claims (bolded emphasis original, underlined emphasis added):

• “In a 52-week study where patients had a history of exacerbations within the last year, BREZTRI was the ONLY triple therapy vs ICS/LABA to show a significant reduction in severe exacerbations ”
• “ 20% EXACERBATION REDUCTION VS ICS/LABA [;] rate ratio: 0.80[;] P=0.02 ”

The presentation of these claims with the associated p-value creates a misleading impression regarding the benefit of the drug by suggesting that Breztri will have a statistically significant reduction in severe exacerbations. This suggestion is not supported by the ETHOS trial data analyzed in the cited reference 5 because the reduction in severe exacerbations was not statistically significant for patients treated with Breztri relative to comparator groups. A pvalue is generally understood to indicate statistical significance if it is less than 0.05. Therefore, the inclusion of a p-value of 0.02 in conjunction with the above presentation creates the impression that the reduction in severe exacerbations was statistically significant. However, for the Breztri to inhaled corticosteroid/long-acting beta agonist (ICS/LABA) comparison (i.e., “20% REDUCTION VS ICS/LABA”), the result was not statistically significant due to the p-value being greater than the significance threshold (critical value) established in the testing strategy. In the ETHOS trial 6 testing strategy the raw p-value of each hypothesis test was compared to the corresponding critical value to determine whether the test was statistically significant. As the p-value for the Breztri to ICS/LABA comparison (p=0.02) was greater than the critical value (0.008) for that hypothesis test, the result, per the threshold set by the testing strategy, is not statistically significant. Therefore, the presentation of these claims (i.e., with a p-value of 0.02) creates the misleading impression that Breztri provides a statistically significant reduction in severe exacerbations compared to ICS/LABA by 20% when this has not been demonstrated. We acknowledge the footnote, “*Based on predefined Type-1 error control plan” is included following these claims and related presentations. However, this does not mitigate the misleading impression. The presentation is concerning from a public health perspective because it overstates the efficacy of the drug and misleadingly represents that Breztri significantly reduces severe exacerbations.

Conclusion and Requested Action

For the reasons discussed above, the detail aid misbrands Breztri within the meaning of the FD&C Act and makes its distribution violative. 21 U.S.C. 352(a); 331(a). Cf. 21 CFR 202.1(e)(5).

This letter notifies you of our concerns and provides you with an opportunity to address them. OPDP requests that AstraZeneca cease any violations of the FD&C Act. Please submit a written response to this letter within 15 working days from the date of receipt, addressing the concerns described in this letter, listing all other promotional communications (with the 2253 submission date) for Breztri that contain representations such as those described above, and explaining any plan for discontinuing use of such communications, or for ceasing distribution of Breztri.

Failure to adequately address this matter may lead to regulatory action. If you believe that your products are not in violation of the FD&C Act, please include in your submission to us your reasoning and any supporting information for our consideration within 15 working days from the date of receipt of this letter.

Additionally, we request that your submission include a comprehensive plan of action to disseminate truthful, non-misleading, and complete corrective communication(s) about the concern(s) discussed in this letter. The corrective communication(s) should be disseminated to the audience(s) that received the promotional communication(s) identified in the opening paragraph of this letter. OPDP recommends that corrective communication(s) include a description of the promotional communication(s) identified in this letter, which misbrand Breztri; include a summary of the concern(s) described in this letter; and provide information to correct each of these concern(s). Corrective communication(s) should be free of promotional claims and presentations. To the extent possible, corrective communication(s) should be distributed using the same media, and generally for the same duration of time and with the same frequency as the promotional communication(s) identified in the opening paragraph of this letter.

The concerns discussed in this letter do not necessarily constitute an exhaustive list of potential violations. It is your responsibility to ensure compliance with each applicable requirement of the FD&C Act and FDA implementing regulations.

Please direct your response to the undersigned at the Food and Drug Administration, Center for Drug Evaluation and Research, Office of Prescription Drug Promotion, 5901-B Ammendale Road, Beltsville, Maryland 20705-1266 . A courtesy copy can be sent by facsimile to (301) 847-8444. Please refer to MA 385 in addition to the NDA number in all future correspondence relating to this particular matter. All correspondence should include a subject line that clearly identifies the submission as a Response to Warning Letter. You are encouraged, but not required, to submit your response in eCTD format. All correspondence submitted in response to this letter should be placed under eCTD Heading 1.15.1.6. Additionally, the response submission should be coded as an Amendment to eCTD Sequence 0454 under NDA 212122. Questions related to the submission of your response letter should be emailed to the OPDP RPM at [email protected].

Sincerely, {See appended electronic signature page} Twyla Mosey, Pharm.D. Director Division of Advertising & Promotion Review 2 Office of Prescription Drug Promotion -------------------------------------------------------------------------------------------- This is a representation of an electronic record that was signed electronically. Following this are manifestations of any and all electronic signatures for this electronic record. -------------------------------------------------------------------------------------------- /s/ ------------------------------------------------------------ MATTHEW J FALTER on behalf of TWYLA N MOSEY 08/04/2023 10:20:52 AM

_____________________

1 This information is for background purposes only and does not necessarily represent the risk information that should be included in the promotional communications cited in this letter.

2 Martinez FJ, Rabe KF, Ferguson GT, et al. Reduced all-cause mortality in the ETHOS trial of budesonide/glycopyrrolate/formoterol for COPD: a randomized, double-blind, multi-center, parallel-group study. Am J Respir Crit Care Med. 2021;203(5):553-564.

3 Rabe KF, Martinez FJ, Ferguson GT, et al. Triple inhaled therapy at two glucocorticoid doses in moderate-to-very severe COPD. N Engl J Med. 2020;383(1):35-48.

4 Through the issuance of this letter, FDA does not intend to convey any views on whether data that did show that Breztri improved ACM in COPD would support a change to the FDA-approved labeling for Breztri.

6 The ETHOS trial used a combination of hierarchical and Hochberg test procedures to control the overall Type I error among different endpoints and different doses.

PROMOTIONAL MATERIAL

More than 120 business leaders back Labour 'to achieve UK's full economic potential'

In an open letter, figures including chef Tom Kerridge and the founder of Wikipedia Jimmy Wales give the "changed" party their support as they claim a "lack of political stability" has held the country back.

Political reporter @NifS

Tuesday 28 May 2024 15:43, UK

More than 120 business leaders have written an open letter giving their backing to Labour in the general election.

Senior figures, including chef Tom Kerridge and former CEOs of Heathrow, JP Morgan and Aston Martin, said the party had "shown it has changed and wants to work with business to achieve the UK's full economic potential".

They said the public should now "give it the chance to change the country and lead Britain into the future".

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Both Labour leader Sir Keir Starmer and his shadow chancellor Rachel Reeves have long been making efforts to win over the business community since taking over the party from Jeremy Corbyn.

An open letter printed in The Times and signed by figures including the founders of Wikipedia Jimmy Wales and Koru Kids - the latter of which was once invested in by the prime minister's wife - shows signs of success in the endeavour.

Making her first major speech of the campaign on Tuesday, Ms Reeves welcomed the letter, saying Labour was "the natural party of business".

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But asked for his response, Rishi Sunak said: "Well, I'm not sure what [the business leaders] actually think that they're backing, because Labour really haven't said what they would do differently for businesses in our country.

"But we can look at what they're doing in Labour-run Wales, where they are increasing taxes for small businesses, in contrast to what we're doing in England."

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In the letter, the business people said it was "time for a change" as "for too long now, our economy has been beset by instability, stagnation, and a lack of long-term focus".

They said the UK had "the potential to be one of the strongest economies in the world", but a "lack of political stability and the absence of consistent economic strategy has held it back".

The business figures added: "We are looking for a government that will partner fiscal discipline with a long-term growth strategy, working in partnership with the private sector to drive innovation and investment to build digital and physical capital and fix our skills system.

"This is the only way to put us on track for sustained productivity growth.

"Labour has shown it has changed and wants to work with business to achieve the UK's full economic potential. We should now give it the chance to change the country and lead Britain into the future.

"We are in urgent need of a new outlook to break free from the stagnation of the last decade and we hope by taking this public stand we might persuade others of that need too."

Labour's shadow business secretary Jonathan Reynolds told Sky News: "It is an extraordinary, I think, turnaround - a recognition of how Labour has changed ."

He said the fact there are "so many significant business figures" who feel they can say Labour has changed and has a plan for the economy shows "we have built a coalition of people who want better for the UK, for the British economy".

Mr Reynolds added that the business leaders are supporting "the fact we are unashamedly going to end exploitative zero hours contracts or practices like fire and rehire".

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The Conservative Work and Pensions Secretary Mel Stride told Sky News there are no FTSE 100 leaders among the signatories of the pro-Labour letter and its supporters "are not the kind of businesses" who would support the Tories anyway.

On the prime minister's wife investing in childcare provider Koru Kids, whose founder signed the letter, Mr Stride said: "I think people in this country should be allowed to invest in businesses, it's something that I think is really important."

Asked if it was embarrassing for the Conservatives, he said: "No, not at all."

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There’s a Program to Cancel Private Student Debt. Most Don’t Know About It.

A nonprofit group is publicizing the relief program that Navient, a large lender, created for students who attended for-profit schools that misled them.

Danielle Maynard took both federal and private loans to attend the New England Institute of Art. Credit... Simon Simard for The New York Times

Supported by

By Stacy Cowley

• May 30, 2024

More than a million borrowers who were defrauded by for-profit schools have had billions of dollars in federal student loans eliminated through a government aid program. But people with private loans have generally been excluded from any relief — until recently.

Navient, a large owner of private student loan debt, has created, but not publicized, a program that allows borrowers to apply to have their loans forgiven. Some who succeeded have jubilantly shared their stories in chat groups and other forums.

“I cried, a lot,” said Danielle Maynard, who recently received notice from Navient that nearly $40,000 in private loans she owed for her studies at the New England Institute of Art in Brookline, Mass., would be wiped out.

Navient, based in Wilmington, Del., has not publicized the discharge program that helped Ms. Maynard. Other borrowers have complained on social media about difficulties getting an application form. When asked about the program and the criticisms, a company spokesman said, “Borrowers may contact us at any time, and our advocates can assist.”

So a nonprofit group of lawyers has stepped in to ease the process: On Thursday, the Project on Predatory Student Lending , an advocacy group in Boston, published Navient’s application form and an instruction guide for borrowers with private loans who are seeking relief on the grounds that their school lied to them.

“We want to level the playing field and let people know, instead of having it be this closely held secret,” said Eileen Connor, the group’s director.

Senator Elizabeth Warren, Democrat of Massachusetts, and eight Senate colleagues sent Navient a letter last month with a lengthy list of questions about the program. Navient responded, but did not directly address many of the senators’ questions.

Navient’s new program — which it calls a “school misconduct discharge” — is something of a private parallel to a federal program known as “ borrower defense to repayment ,” which allows those who were seriously misled by their schools to have their federal student loans eliminated. Under President Biden, the Education Department revived the relief program and used it to cancel nearly $30 billion in debt owed by 1.6 million borrowers.

The Project on Student Predatory Lending backed a class-action lawsuit against the government that led to a 2022 settlement under which nearly 200,000 borrowers had their federal student debts eliminated. Ms. Maynard, who is 34, shed $38,000 in federal loans through that deal.

But she, like many borrowers, remained mired in private student loans. Ms. Maynard paid $700 a month to Navient for more than a decade for her private loans.

For nearly a decade, in the early 2000s, Navient — then known as Sallie Mae — struck deals with for-profit schools to issue private loans to their students. Lawsuits from state attorneys general later accused Navient of making those loans knowing that most would never be repaid . Many schools indemnified Navient for the private loans, agreeing to defray the company’s loss if the loans defaulted.

In 2022, Navient settled with 40 state attorneys general and canceled $1.7 billion in debt on those private loans — but only for borrowers who had already defaulted. Because those debts were unlikely to ever be repaid, the deal cost Navient only $50 million, the company said in regulatory filings. Borrowers who had kept paying their bills, like Ms. Maynard, remained stuck.

But a pressure campaign from lawmakers, federal regulators and lawyers representing borrowers prompted the company to create the “school misconduct discharge.”

Navient began sending a 12-page application form this year to some borrowers who complained about their private loans. The document lists dozens of types of impropriety by schools — such as inflating job placement rates and graduates’ earnings, or misrepresenting their educational programs — and asks borrowers to choose which apply to their experience. Applicants are required to submit documentation for their claims.

After Ms. Maynard’s federal loans were eliminated last year, she stopped making payments on her private loans and called Navient, seeking relief options.

A few months ago, Navient sent her its misconduct discharge form. Weeks later, she received the notice that her application had been approved.

The senators’ letter to Navient called its private loan discharge process “burdensome and confusing.” It also asserted a legal basis for borrowers’ claims that their loans should be canceled: the so-called holder-in-due-course rule, a 1975 regulation by the Federal Trade Commission that lets those who use certain types of loans contest the debt if the goods they bought were fraudulent.

The response that Navient sent the senators acknowledged the rule as a ground for claims. “We are committed to canceling all loans that meet the Holder Rule criteria,” Navient’s chief executive, David Yowan, wrote in the letter, which was reviewed by The New York Times.

The letter said Navient had discharged “some” loans for borrowers who raised claims under the rule, and had “recently introduced an enhanced process for borrowers to seek discharge,” which it described as “still in its early stages.”

Mr. Yowan told investors on a conference call in January that Navient had put $35 million in reserve for losses on school-misconduct claims. He cited “new regulatory expectations” as the reason. Navient has not disclosed how much of its $16.6 billion private student loan portfolio consists of loans that could be eligible for the debt cancellation program.

Senator Warren said in a written statement this week, “Navient has admitted responsibility for canceling their predatory loans but set up a process for cancellation that’s impossibly confusing for borrowers.”

Some trying to navigate the process have already failed.

Thomas Jean-Mastej had his federal loans for studies at American InterContinental University — a school cited by the Federal Trade Commission for deceptive recruiting tactics — canceled through the borrower defense program. In March, he filed a complaint with the Consumer Financial Protection Bureau about his private loans.

Navient responded by sending him the school misconduct discharge application form, which he submitted in mid-April. On May 10, he received a denial notice. It said Navient “carefully considers a variety of factors in determining whether a private loan should be discharged” but did not specify why his claim was rejected.

Mr. Jean-Mastej said he had hoped Navient “would have some compassion” — especially since he has, over the years, already repaid the company nearly $17,000 for a loan of just less than $7,000. He still owes almost $4,000.

Scores of others are in limbo, awaiting a response. Thomas Carter learned about Navient’s program on a Reddit forum . Following the steps recommended there, he filed a consumer bureau complaint, then received an application form from Navient. He sent it in three weeks ago.

“My thoughts were, like, why is this such a secret?” said Mr. Carter, who attended the Art Institute of York, in Pennsylvania. “You had to go through all these hoops to get the application.”

Stacy Cowley is a business reporter who writes about a broad array of topics related to consumer finance, including student debt, the banking industry and small business. More about Stacy Cowley

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