(PDF) A Literature Review and Classification of Relationship Marketing
Marketing Analysis/Research
E-Marketing
MARKETING RESEARCH 4th Edition
(PDF) The effectiveness of marketing strategy making processes: A
(PDF) Green Marketing Mix: A Review of Literature and Direction for
VIDEO
Review of Related Literature (RRL) Sample / Research / Thesis / Quantitative
Marketing Research Vs Market Research
Reviews of Related Literature : Research Topic
Review of Related Literature and Studies Part 1
Unveiling the Insights: Exploring the Nature and Scope of Marketing Research
Marketing Journals
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Research in marketing strategy
In line with this, the marketing literature broadly indicates that a firm's marketing efforts impact its marketplace and economic performance through the formulation and implementation of specific patterns of resource deployments designed to achieve marketing objectives in a target market (e.g., Katsikeas et al. 2016; Morgan 2012).This formulation-implementation dichotomy perspective ...
Market innovation: A literature review and new research directions
The latter is important given the lack of shared terminology within the literature that studies market innovation. Bibliographic coupling has been used in similar bibliometric mapping studies aimed at identifying research streams related to a specific phenomenon (e.g., Van der Have and Rubalcaba, 2016).
Social media in marketing research: Theoretical bases, methodological
This strategy-value perspective of social media can help us categorize the extant literature on social media marketing into five research streams, namely: (a) social media as a promotion and selling outlet; (b) social media as a communication and branding channel; (c) social media as a monitoring and intelligence source; (d) social media as a ...
(PDF) The effectiveness of marketing strategy making processes: A
Using well-established theories from the sociological perspective of the organisational behaviour literature, this work proposes relevant questions for future research in this field.Journal of ...
A Scoping Review of the Effect of Content Marketing on Online Consumer
Contrary to the scholarly belief about the paucity of research about content marketing in the extant literature, this scoping review established that many studies about content marketing exist. However, fewer studies are available with evidence on the effect of content marketing on online consumer behavior which has become an important lens to ...
Mapping research in marketing: trends, influential papers and agenda
The purpose of this study is to conduct a bibliometric analysis of the 100 most influential academic marketing research and to identify trending research topics in the marketing field with a focus on synthesizing data from existing studies, which will facilitate researchers in literature search and academic evaluation, as well as guide them to ...
A Framework for Digital Marketing Research: Investigating the Four
Ngai Eric W.T. Internet Marketing Research (1987-2000): A Literature Review and Classification European Journal of Marketing 37 1/2 2003 24-49. Crossref. ... Yongjian Chen How Does Brand-Related User-Generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing 26 2 2012 102-113. Crossref.
Review of Marketing Research
Marketing Through the Machine's Eyes: Image Analytics and Interpretability; Natural Language Processing in Marketing; The Economics of Artificial Intelligence: A Marketing Perspective; The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth; Accounting for Uncertainty in the Measurement of Unobservable Marketing ...
(PDF) Research in Marketing Strategy
Abstract. Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many ...
An overview of systematic literature reviews in social media marketing
Salo J. Social media research in the industrial marketing field: Review of literature. Industrial Marketing Management 2017; 66: 115-129. Crossref. ... Alves H, Fernandes C, Raposo M. Social media marketing: A literature review and implications. Psychology and Marketing 2016; 33: 1029-1038. Crossref. Google Scholar. 33.
A Comprehensive Literature Review on Marketing Strategies ...
Marketing is the process of promoting and selling products and services, including market research and advertising. Today, marketing is an essential part of any organization's growth strategy. Many firms use marketing methods unknowingly to promote themselves and increase sales of their products and services. Marketing is one of the most ...
The impact of technological innovation on marketing: individuals
The research classification framework, illustrated in Figure 2 was developed to review the literature related to the nature of the impact that technological innovation has had on marketing research. Defining the strategies for article selection is the fourth step of the planning stage. Strategies for article selection are intended to identify ...
Artificial intelligence in marketing: A systematic literature review
According to previous research "When technology works on a personal level, it creates an endearing bond with the users, when marketers tap into such a bond, the potential for customer value creation is enormous" (Kumar et al., 2019, p. 137).Advanced and innovative AI-powered marketing solutions can rapidly adapt to the changing needs of businesses and come up with communications and ...
Marketing Literature Review
This section is based on a selection of article abstracts from a compre- hensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this sec- tion represents three months of entries into the database.
PDF Digital transformation and marketing: a systematic and ...
This article provides a systematic review of the extensive and fragmented litera-ture focused on Digital Transformation (DT) and marketing by identifying the main themes and perspectives (i.e., employees, customers, and business processes) stud-ied by previous research. By mapping the DT literature in the area of marketing, 117 articles ...
Pandemics and marketing: insights, impacts, and research opportunities
Insights from this research make several novel contributions to the marketing literature. First, we highlight the macro as well as micro impacts of pandemics in general, focusing beyond COVID-19, to enable a more generalizable and differentiated perspective on the marketing implications of pandemics.
Marketing and School Choice: A Systematic Literature Review
Academics have recently noted, however, that "only a handful of scholars have made headway into the practices and outcomes of educational marketing" (DiMartino and Jessen, 2018, p. 14 [1] 1).Indeed, there are only two previous literature reviews (Oplatka and Hemsley-Brown, 2004 [289] and 2012 [291a]): the first from the 1990s comprising 25 papers; the second adding a further nine papers ...
The Role of Marketing Research: A Literature Review
MAHATMA GANDHI COLLEGE OF PHARMACEUTICAL SCIENCES 1. The Role of Marketing Research: A L iterature Review. Saurav Kumar, Dr. Dilip Agarwal, Dr. Gaurav Bhaduka, Bhanu Pratap Singh 4. 1 Student, B ...
Effectiveness of Online Marketing Tools: A Case Study
This is due to the fact that 'consuming in shops' is changing to 'online consuming'. Companies are using different online marketing strategies to attract prospective buyers. Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis ...
IMAGES
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COMMENTS
In line with this, the marketing literature broadly indicates that a firm's marketing efforts impact its marketplace and economic performance through the formulation and implementation of specific patterns of resource deployments designed to achieve marketing objectives in a target market (e.g., Katsikeas et al. 2016; Morgan 2012).This formulation-implementation dichotomy perspective ...
The latter is important given the lack of shared terminology within the literature that studies market innovation. Bibliographic coupling has been used in similar bibliometric mapping studies aimed at identifying research streams related to a specific phenomenon (e.g., Van der Have and Rubalcaba, 2016).
This strategy-value perspective of social media can help us categorize the extant literature on social media marketing into five research streams, namely: (a) social media as a promotion and selling outlet; (b) social media as a communication and branding channel; (c) social media as a monitoring and intelligence source; (d) social media as a ...
Using well-established theories from the sociological perspective of the organisational behaviour literature, this work proposes relevant questions for future research in this field.Journal of ...
Contrary to the scholarly belief about the paucity of research about content marketing in the extant literature, this scoping review established that many studies about content marketing exist. However, fewer studies are available with evidence on the effect of content marketing on online consumer behavior which has become an important lens to ...
The purpose of this study is to conduct a bibliometric analysis of the 100 most influential academic marketing research and to identify trending research topics in the marketing field with a focus on synthesizing data from existing studies, which will facilitate researchers in literature search and academic evaluation, as well as guide them to ...
Ngai Eric W.T. Internet Marketing Research (1987-2000): A Literature Review and Classification European Journal of Marketing 37 1/2 2003 24-49. Crossref. ... Yongjian Chen How Does Brand-Related User-Generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing 26 2 2012 102-113. Crossref.
Marketing Through the Machine's Eyes: Image Analytics and Interpretability; Natural Language Processing in Marketing; The Economics of Artificial Intelligence: A Marketing Perspective; The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth; Accounting for Uncertainty in the Measurement of Unobservable Marketing ...
Abstract. Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many ...
Salo J. Social media research in the industrial marketing field: Review of literature. Industrial Marketing Management 2017; 66: 115-129. Crossref. ... Alves H, Fernandes C, Raposo M. Social media marketing: A literature review and implications. Psychology and Marketing 2016; 33: 1029-1038. Crossref. Google Scholar. 33.
Marketing is the process of promoting and selling products and services, including market research and advertising. Today, marketing is an essential part of any organization's growth strategy. Many firms use marketing methods unknowingly to promote themselves and increase sales of their products and services. Marketing is one of the most ...
The research classification framework, illustrated in Figure 2 was developed to review the literature related to the nature of the impact that technological innovation has had on marketing research. Defining the strategies for article selection is the fourth step of the planning stage. Strategies for article selection are intended to identify ...
According to previous research "When technology works on a personal level, it creates an endearing bond with the users, when marketers tap into such a bond, the potential for customer value creation is enormous" (Kumar et al., 2019, p. 137).Advanced and innovative AI-powered marketing solutions can rapidly adapt to the changing needs of businesses and come up with communications and ...
This section is based on a selection of article abstracts from a compre- hensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this sec- tion represents three months of entries into the database.
This article provides a systematic review of the extensive and fragmented litera-ture focused on Digital Transformation (DT) and marketing by identifying the main themes and perspectives (i.e., employees, customers, and business processes) stud-ied by previous research. By mapping the DT literature in the area of marketing, 117 articles ...
Insights from this research make several novel contributions to the marketing literature. First, we highlight the macro as well as micro impacts of pandemics in general, focusing beyond COVID-19, to enable a more generalizable and differentiated perspective on the marketing implications of pandemics.
Academics have recently noted, however, that "only a handful of scholars have made headway into the practices and outcomes of educational marketing" (DiMartino and Jessen, 2018, p. 14 [1] 1).Indeed, there are only two previous literature reviews (Oplatka and Hemsley-Brown, 2004 [289] and 2012 [291a]): the first from the 1990s comprising 25 papers; the second adding a further nine papers ...
MAHATMA GANDHI COLLEGE OF PHARMACEUTICAL SCIENCES 1. The Role of Marketing Research: A L iterature Review. Saurav Kumar, Dr. Dilip Agarwal, Dr. Gaurav Bhaduka, Bhanu Pratap Singh 4. 1 Student, B ...
This is due to the fact that 'consuming in shops' is changing to 'online consuming'. Companies are using different online marketing strategies to attract prospective buyers. Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis ...