argumentative rhetorical analysis essay

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How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

• Topic: the overall purpose of the rhetoric
• Audience: this includes primary, secondary, and tertiary audiences
• Purpose: there are often more than one to consider
• Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

• Phronesis: skills and practical wisdom
• Arete: virtue
• Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

• Vivid description so the reader can imagine themselves in the situation
• Personal stories to create feelings of empathy
• Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

• 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
• 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
• 3) Genre: What type of writing is this?
• 4) Stance: What is the tone of the text? What position are they taking?
• 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

1: What is the Rhetorical Situation?

• Why is there a need or opportunity for persuasion?
• How do words and references help you identify the time and location?
• What are the rhetoric restraints?
• What historical occasions would lead to this text being created?

2: Who is the Author?

• How do they position themselves as an expert worth listening to?
• What is their ethos?
• Do they have a reputation that gives them authority?
• What is their intention?
• What values or customs do they have?

3: Who is it Written For?

• Who is the intended audience?
• How is this appealing to this particular audience?
• Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

• Can you summarize the key point of this rhetoric?
• What arguments are used?
• How has it developed a line of reasoning?

5: How is it Structured?

• What structure is used?
• How is the content arranged within the structure?

6: What Form is Used?

• Does this follow a specific literary genre?
• What type of style and tone is used, and why is this?
• Does the form used complement the content?
• What effect could this form have on the audience?

7: Is the Rhetoric Effective?

• Does the content fulfil the author’s intentions?
• Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

• Name the author of the text and the title of their work followed by the date in parentheses
• Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
• Briefly summarize the text in your own words
• Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

• Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
• Use quotations to prove the statements you make
• Explain why the writer used this approach and how successful it is
• Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to Write the AP Lang Rhetorical Analysis Essay (With Example)

November 27, 2023

Feeling intimidated by the AP Lang Rhetorical Analysis Essay? We’re here to help demystify. Whether you’re cramming for the AP Lang exam right now or planning to take the test down the road, we’ve got crucial rubric information, helpful tips, and an essay example to prepare you for the big day. This post will cover 1) What is the AP Lang Rhetorical Analysis Essay? 2) AP Lang Rhetorical Analysis Rubric 3) AP Lang Rhetorical Analysis: Sample Prompt 4) AP Lang Rhetorical Analysis Essay Example 5)AP Lang Rhetorical Analysis Essay Example: Why It Works

What is the AP Lang Rhetorical Analysis Essay?

The AP Lang Rhetorical Analysis Essay is one of three essays included in the written portion of the AP English Exam. The full AP English Exam is 3 hours and 15 minutes long, with the first 60 minutes dedicated to multiple-choice questions. Once you complete the multiple-choice section, you move on to three equally weighted essays that ask you to synthesize, analyze, and interpret texts and develop well-reasoned arguments. The three essays include:

Synthesis essay: You’ll review various pieces of evidence and then write an essay that synthesizes (aka combines and interprets) the evidence and presents a clear argument. Read our write up on How to Write the AP Lang Synthesis Essay here.

Argumentative essay: You’ll take a stance on a specific topic and argue your case.

Rhetorical essay: You’ll read a provided passage, then analyze the author’s rhetorical choices and develop an argument that explains why the author made those rhetorical choices.

AP Lang Rhetorical Analysis Rubric

The AP Lang Rhetorical Analysis Essay is graded on just 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . At a glance, the rubric categories may seem vague, but AP exam graders are actually looking for very particular things in each category. We’ll break it down with dos and don’ts for each rubric category:

Thesis (0-1 point)

There’s nothing nebulous when it comes to grading AP Lang Rhetorical Analysis Essay thesis. You either have one or you don’t. Including a thesis gets you one point closer to a high score and leaving it out means you miss out on one crucial point. So, what makes a thesis that counts?

• Make sure your thesis argues something about the author’s rhetorical choices. Making an argument means taking a risk and offering your own interpretation of the provided text. This is an argument that someone else might disagree with.
• A good test to see if you have a thesis that makes an argument. In your head, add the phrase “I think that…” to the beginning of your thesis. If what follows doesn’t logically flow after that phrase (aka if what follows isn’t something you and only you think), it’s likely you’re not making an argument.
• Avoid a thesis that merely restates the prompt.
• Avoid a thesis that summarizes the text but does not make an argument.

Evidence and Commentary (0-4 points)

This rubric category is graded on a scale of 0-4 where 4 is the highest grade. Per the AP Lang Rhetorical Analysis rubric, to get a 4, you’ll want to:

• Include lots of specific evidence from the text. There is no set golden number of quotes to include, but you’ll want to make sure you’re incorporating more than a couple pieces of evidence that support your argument about the author’s rhetorical choices.
• Make sure you include more than one type of evidence, too. Let’s say you’re working on your essay and have gathered examples of alliteration to include as supporting evidence. That’s just one type of rhetorical choice, and it’s hard to make a credible argument if you’re only looking at one type of evidence. To fix that issue, reread the text again looking for patterns in word choice and syntax, meaningful figurative language and imagery, literary devices, and other rhetorical choices, looking for additional types of evidence to support your argument.
• After you include evidence, offer your own interpretation and explain how this evidence proves the point you make in your thesis.
• Don’t summarize or speak generally about the author and the text. Everything you write must be backed up with evidence.
• Don’t let quotes speak for themselves. After every piece of evidence you include, make sure to explain your interpretation. Also, connect the evidence to your overarching argument.

Sophistication (0-1 point)

In this case, sophistication isn’t about how many fancy vocabulary words or how many semicolons you use. According to College Board , one point can be awarded to AP Lang Rhetorical Analysis essays that “demonstrate sophistication of thought and/or a complex understanding of the rhetorical situation” in any of these three ways:

• Explaining the significance or relevance of the writer’s rhetorical choices.
• Explaining the purpose or function of the passage’s complexities or tensions.
• Employing a style that is consistently vivid and persuasive.

Note that you don’t have to achieve all three to earn your sophistication point. A good way to think of this rubric category is to consider it a bonus point that you can earn for going above and beyond in depth of analysis or by writing an especially persuasive, clear, and well-structured essay. In order to earn this point, you’ll need to first do a good job with your thesis, evidence, and commentary.

• Focus on nailing an argumentative thesis and multiple types of evidence. Getting these fundamentals of your essay right will set you up for achieving depth of analysis.
• Explain how each piece of evidence connects to your thesis.
• Spend a minute outlining your essay before you begin to ensure your essay flows in a clear and cohesive way.
• Steer clear of generalizations about the author or text.
• Don’t include arguments you can’t prove with evidence from the text.
• Avoid complex sentences and fancy vocabulary words unless you use them often. Long, clunky sentences with imprecisely used words are hard to follow.

AP Lang Rhetorical Analysis: Sample Prompt

The sample prompt below is published online by College Board and is a real example from the 2021 AP Exam. The prompt provides background context, essay instructions, and the text you need to analyze. For sake of space, we’ve included the text as an image you can click to read. After the prompt, we provide a sample high scoring essay and then explain why this AP Lang Rhetorical Analysis essay example works.

Suggested time—40 minutes.

(This question counts as one-third of the total essay section score.)

On February 27, 2013, while in office, former president Barack Obama delivered the following address dedicating the Rosa Parks statue in the National Statuary Hall of the United States Capitol building. Rosa Parks was an African American civil rights activist who was arrested in 1955 for refusing to give up her seat on a segregated bus in Montgomery, Alabama. Read the passage carefully. Write an essay that analyzes the rhetorical choices Obama makes to convey his message.

In your response you should do the following:

• Respond to the prompt with a thesis that analyzes the writer’s rhetorical choices.
• Select and use evidence to support your line of reasoning.
• Explain how the evidence supports your line of reasoning.
• Demonstrate an understanding of the rhetorical situation.
• Use appropriate grammar and punctuation in communicating your argument.

AP Lang Rhetorical Analysis Essay Example

In his speech delivered in 2013 at the dedication of Rosa Park’s statue, President Barack Obama acknowledges everything that Parks’ activism made possible in the United States. Telling the story of Parks’ life and achievements, Obama highlights the fact that Parks was a regular person whose actions accomplished enormous change during the civil rights era. Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did.

Although it might be a surprising way to start to his dedication, Obama begins his speech by telling us who Parks was not: “Rosa Parks held no elected office. She possessed no fortune” he explains in lines 1-2. Later, when he tells the story of the bus driver who threatened to have Parks arrested when she refused to get off the bus, he explains that Parks “simply replied, ‘You may do that’” (lines 22-23). Right away, he establishes that Parks was a regular person who did not hold a seat of power. Her protest on the bus was not part of a larger plan, it was a simple response. By emphasizing that Parks was not powerful, wealthy, or loud spoken, he implies that Parks’ style of activism is an everyday practice that all of us can aspire to.

AP Lang Rhetorical Analysis Essay Example (Continued)

Even though Obama portrays Parks as a demure person whose protest came “simply” and naturally, he shows the importance of her activism through long lists of ripple effects. When Parks challenged her arrest, Obama explains, Martin Luther King, Jr. stood with her and “so did thousands of Montgomery, Alabama commuters” (lines 27-28). They began a boycott that included “teachers and laborers, clergy and domestics, through rain and cold and sweltering heat, day after day, week after week, month after month, walking miles if they had to…” (lines 28-31). In this section of the speech, Obama’s sentences grow longer and he uses lists to show that Parks’ small action impacted and inspired many others to fight for change. Further, listing out how many days, weeks, and months the boycott lasted shows how Parks’ single act of protest sparked a much longer push for change.

To further illustrate Parks’ impact, Obama incorporates Biblical references that emphasize the importance of “that single moment on the bus” (lines 57-58). In lines 33-35, Obama explains that Parks and the other protestors are “driven by a solemn determination to affirm their God-given dignity” and he also compares their victory to the fall the “ancient walls of Jericho” (line 43). By of including these Biblical references, Obama suggests that Parks’ action on the bus did more than correct personal or political wrongs; it also corrected moral and spiritual wrongs. Although Parks had no political power or fortune, she was able to restore a moral balance in our world.

Toward the end of the speech, Obama states that change happens “not mainly through the exploits of the famous and the powerful, but through the countless acts of often anonymous courage and kindness” (lines 78-81). Through carefully chosen diction that portrays her as a quiet, regular person and through lists and Biblical references that highlight the huge impacts of her action, Obama illustrates exactly this point. He wants us to see that, just like Parks, the small and meek can change the world for the better.

AP Lang Rhetorical Analysis Essay Example: Why It Works

We would give the AP Lang Rhetorical Analysis essay above a score of 6 out of 6 because it fully satisfies the essay’s 3 rubric categories: Thesis, Evidence and Commentary, and Sophistication . Let’s break down what this student did:

The thesis of this essay appears in the last line of the first paragraph:

“ Through the use of diction that portrays Parks as quiet and demure, long lists that emphasize the extent of her impacts, and Biblical references, Obama suggests that all of us are capable of achieving greater good, just as Parks did .”

This student’s thesis works because they make a clear argument about Obama’s rhetorical choices. They 1) list the rhetorical choices that will be analyzed in the rest of the essay (the italicized text above) and 2) include an argument someone else might disagree with (the bolded text above).

Evidence and Commentary:

This student includes substantial evidence and commentary. Things they do right, per the AP Lang Rhetorical Analysis rubric:

• They include lots of specific evidence from the text in the form of quotes.
• They incorporate 3 different types of evidence (diction, long lists, Biblical references).
• After including evidence, they offer an interpretation of what the evidence means and explain how the evidence contributes to their overarching argument (aka their thesis).

Sophistication

This essay achieves sophistication according to the AP Lang Rhetorical Analysis essay rubric in a few key ways:

• This student provides an introduction that flows naturally into the topic their essay will discuss. Before they get to their thesis, they tell us that Obama portrays Parks as a “regular person” setting up their main argument: Obama wants all regular people to aspire to do good in the world just as Rosa Parks did.
• They organize evidence and commentary in a clear and cohesive way. Each body paragraph focuses on just one type of evidence.
• They explain how their evidence is significant. In the final sentence of each body paragraph, they draw a connection back to the overarching argument presented in the thesis.
• All their evidence supports the argument presented in their thesis. There is no extraneous evidence or misleading detail.
• They consider nuances in the text. Rather than taking the text at face value, they consider what Obama’s rhetorical choices imply and offer their own unique interpretation of those implications.
• In their final paragraph, they come full circle, reiterate their thesis, and explain what Obama’s rhetorical choices communicate to readers.
• Their sentences are clear and easy to read. There are no grammar errors or misused words.

AP Lang Rhetorical Analysis Essay—More Resources

Looking for more tips to help your master your AP Lang Rhetorical Analysis Essay? Brush up on 20 Rhetorical Devices High School Students Should Know and read our Tips for Improving Reading Comprehension . If you’re ready to start studying for another part of the AP English Exam, find more expert tips in our How to Write the AP Lang Synthesis blog post.

Considering what other AP classes to take? Read up on the Hardest AP Classes .

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Christina Wood

Christina Wood holds a BA in Literature & Writing from UC San Diego, an MFA in Creative Writing from Washington University in St. Louis, and is currently a Doctoral Candidate in English at the University of Georgia, where she teaches creative writing and first-year composition courses. Christina has published fiction and nonfiction in numerous publications, including The Paris Review , McSweeney’s , Granta , Virginia Quarterly Review , The Sewanee Review , Mississippi Review , and Puerto del Sol , among others. Her story “The Astronaut” won the 2018 Shirley Jackson Award for short fiction and received a “Distinguished Stories” mention in the 2019 Best American Short Stories anthology.

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How to write a rhetorical analysis

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

• Step 1: Plan and prepare
• Step 2: Write your introduction
• Step 3: Write the body
• Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

• Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
• Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
• What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
• The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
• Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
• Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
• Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
• Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
• Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

• Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
• Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
• The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
• Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
• Imaging includes website and magazine advertisements, TV commercials, and the like.
• Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
• Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

• Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
• Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
• Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

• Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
• Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
• Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

• Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
• Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
• Audience . Here, you’ll identify who the audience or intended audience is.
• Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
• Subject . You’ll also need to identify the subject matter or topic of the text.
• Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

• What was the author’s intention?
• Who was the intended audience?
• What is the author’s argument?
• What strategies does the author use to build their argument and why do they use those strategies?
• What appeals the author uses to convince and persuade the audience?
• What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

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• Rhetorical Analysis

Argument Analysis

Sometimes, the best way to learn how to write a good argument is to start by analyzing other arguments. When you do this, you get to see what works, what doesn’t, what strategies another author uses, what structures seem to work well and why, and more.

Therefore, even though this section on argument analysis is one of the last lessons in this area, your professor may have you start here before you draft a single word of your own essay.

In the pages that follow, you will learn about analyzing arguments for both content and rhetorical strategies. The content analysis may come a little easier for you, but the rhetorical analysis is extremely important. To become a good writer, we must develop the language of writing and learn how to use that language to talk about the “moves” other writers make.

When we understand the decisions other writers make and why, it helps us make more informed decisions as writers. We can move from being the “accidental” writer, where we might do well but are not sure why, to being a “purposeful” writer, where we have an awareness of the impact our writing has on our audience at all levels.

Thinking About Content

Content analysis of an argument is really just what it seems—looking closely at the content in an argument. When you’re analyzing an argument for content, you’re looking at things like claims, evidence to support those claims, and if that evidence makes sense.

The Toulmin method is a great tool for analyzing the content of an argument. In fact, it was developed as a tool for analyzing the content of an argument. Using the different concepts we learn in the Toulmin model, we are able to examine an argument by thinking about what claim is being made, what evidence is being used to support that claim, the warrants behind that evidence, and more.

When you analyze an argument, there is a good chance your professor will have you review and use the Toulmin information provided in the Excelsior OWL.

However, the lessons you have learned about logical fallacies will also help you analyze the content of an argument. You’ll want to look closely at the logic being presented in the claims and evidence. Does the logic hold up, or do you see logical fallacies? Obviously, if you see fallacies, you should really question the argument.

Thinking Rhetorically

As a part of thinking rhetorically about an argument, your professor may ask you to write a formal or informal rhetorical analysis essay. Rhetorical analysis is about “digging in” and exploring the strategies and writing style of a particular piece. Rhetorical analysis can be tricky because, chances are, you haven’t done a lot of rhetorical analysis in the past.

To add to this trickiness, you can write a rhetorical analysis of any piece of information, not just an essay. You may be asked to write a rhetorical analysis of an ad, an image, or a commercial.

The key is to start now! Rhetorical analysis is going to help you think about strategies other authors have made and how or why these strategies work or don’t work. In turn, your goal is to be more aware of these things in your own writing.

When you analyze a work rhetorically, you are going to explore the following concepts in a piece:

Before you begin to write your research paper, you should think about your audience. Your audience should have an impact on your writing. You should think about audience because, if you want to be effective, you must consider audience needs and expectations. It’s important to remember audience affects both what and how you write.

Most research paper assignments will be written with an academic audience in mind. Writing for an academic audience (your professors and peers) is one of the most difficult writing tasks because college students and faculty make up a very diverse group. It can be difficult for student writers to see outside their own experiences and to think about how other people might react to their messages.

But this kind of rhetorical thinking is necessary to effective writing. Good writers try to see their writing through the eyes of their audience. This, of course, requires a lot of flexibility as a writer, but the rewards for such thinking are great when you have a diverse group of readers interested in and, perhaps, persuaded by your writing.

Rhetorically speaking, purpose is about making decisions as a writer about why you’re writing and what you want your audience to take from your work.

There are three objectives you may have when writing a research paper.

• To inform – When you write a research paper to inform, you’re not making an argument, but you do want to stress the importance of your topic. You might think about your purpose as educating your audience on a particular topic.
• To persuade – When you write a research paper to persuade, your purpose should be to take a stance on your topic. You’ll want to develop a thesis statement that makes a clear assertion about some aspect of your topic.
• To analyze – Although all research papers require some analysis, some research papers make analysis a primary purpose. So, your focus wouldn’t be to inform or persuade, but to analyze your topic. You’ll want to synthesize your research and, ideally, reach new, thoughtful conclusions based on your research.
• TIPS! Here are a few tips when it comes to thinking about purpose. 

You must be able to move beyond the idea that you’re writing your research paper only because your professor is making you. While that may be true on some level, you must decide on a purpose based on what topic you’re researching and what you want to say about that topic.

You must decide for yourself, within the requirements of your assignment, why you’re engaging in the research process and writing a paper. Only when you do this will your writing be engaging for your audience.

Your assignment or project instructions affect purpose. If your professor gives you a formal writing assignment sheet for your research paper, it’s especially important to read very carefully through your professor’s expectations. If your professor doesn’t provide a formal assignment sheet, be prepared to ask questions about the purpose of the assignment.

Once you have considered your audience and established your purpose, it’s time to think about voice. Your voice in your writing is essentially how you sound to your audience. Voice is an important part of writing a research paper, but many students never stop to think about voice in their writing. It’s important to remember voice is relative to audience and purpose. The voice you decide to use will have a great impact on your audience.

• Formal – When using a formal, academic or professional voice, you’ll want to be sure to avoid slang and clichés, like “the apple doesn’t fall far from the tree.” You’ll want to avoid conversational tone and even contractions. So, instead of “can’t,” you would want to use “cannot.” You’ll want to think about your academic or professional audience and think about what kind of impression you want your voice to make on that audience.
• Semi-formal – A semi-formal tone is not quite as formal as a formal, academic or professional tone. Although you would certainly want to avoid slang and clichés, you might use contractions, and you might consider a tone that is a little more conversational. Students sometimes make errors in voice, which can have a negative impact on an essay. For example, when writing researched essays for the first time, many students lose their voices entirely to research, and the essay reads more like a list of what other people have said on a particular topic than a real essay. In a research essay, you want to balance your voice with the voices from your sources.

It’s also easy to use a voice that is too informal for college writing, especially when you are just becoming familiar with academia and college expectations. 

Ultimately, thinking about your writing rhetorically will help you establish a strong, appropriate voice for your writing.

Appealing to ethos is all about using credibility, either your own as a writer or of your sources, in order to be persuasive. Essentially, ethos is about believability. Will your audience find you believable? What can you do to ensure that they do?

You can establish ethos—or credibility—in two basic ways: you can use or build your own credibility on a topic, or you can use credible sources, which, in turn, builds your credibility as a writer.

Credibility is extremely important in building an argument, so, even if you don’t have a lot of built-in credibility or experience with a topic, it’s important for you to work on your credibility by integrating the credibility of others into your argument.

Aristotle argued that ethos was the most powerful of the modes of persuasion, and while you may disagree, you can’t discount its power. After all, think about the way advertisers use ethos to get us to purchase products. Taylor Swift sells us perfume, and Peyton Manning sells us pizza. But, it’s really their fame and name they are selling.

With the power of ethos in mind, here are some strategies you can use to help build your ethos in your arguments.

If you have specific experience or education related to your issues, mention it in some way.

Appealing to pathos is about appealing to your audience’s emotions. Because people can be easily moved by their emotions, pathos is a powerful mode of persuasion. When you think about appealing to pathos, you should consider all of the potential emotions people experience. While we often see or hear arguments that appeal to sympathy or anger, appealing to pathos is not limited to these specific emotions. You can also use emotions such as humor, joy or even frustration, to note a few, in order to convince your audience.

It’s important, however, to be careful when appealing to pathos, as arguments with an overly-strong focus on emotion are not considered as credible in an academic setting. This means you could, and should, use pathos, but you have to do so carefully. An overly-emotional argument can cause you to lose your credibility as a writer.

You have probably seen many arguments based on an appeal to pathos. In fact, a large number of the commercials you see on television or the internet actually focus primarily on pathos. For example, many car commercials tap into our desire to feel special or important. They suggest that, if you drive a nice car, you will automatically be respected.

With the power of pathos in mind, here are some strategies you can use to carefully build pathos in your arguments.

• Think about the emotions most related to your topic in order to use those emotions effectively. For example, if you’re calling for change in animal abuse laws, you would want to appeal to your audience’s sense of sympathy, possibly by providing examples of animal cruelty. If your argument is focused on environmental issues related to water conservation, you might provide examples of how water shortages affect metropolitan areas in order to appeal to your audience’s fear of a similar occurrence.
• In an effort to appeal to pathos, use examples to illustrate your position. Just be sure the examples you share are credible and can be verified.
• In academic arguments, be sure to balance appeals to pathos with appeals to logos (which will be explored on the next page) in order to maintain your ethos or credibility as a writer.
• When presenting evidenced based on emotion, maintain an even tone of voice. If you sound too emotional, you might lose your audience’s respect.

Logos is about appealing to your audience’s logical side. You have to think about what makes sense to your audience and use that as you build your argument. As writers, we appeal to logos by presenting a line of reasoning in our arguments that is logical and clear. We use evidence, such as statistics and factual information, when we appeal to logos.

In order to develop strong appeals to logos, we have to avoid faulty logic. Faulty logic can be anything from assuming one event caused another to making blanket statements based on little evidence. Logical fallacies should always be avoided. We will explore logical fallacies in another section.

Appeals to logos are an important part of academic writing, but you will see them in commercials as well. Although they more commonly use pathos and ethos, advertisers will sometimes use logos to sell products. For example, commercials based on saving consumers money, such as car commercials that focus on miles-per-gallon, are appealing to the consumers’ sense of logos.

As you work to build logos in your arguments, here are some strategies to keep in mind.

• Both experience and source material can provide you with evidence to appeal to logos. While outside sources will provide you with excellent evidence in an argumentative essay, in some situations, you can share personal experiences and observations. Just make sure they are appropriate to the situation and you present them in a clear and logical manner.
• Remember to think about your audience as you appeal to logos. Just because something makes sense in your mind, doesn’t mean it will make the same kind of sense to your audience. You need to try to see things from your audience’s perspective. Having others read your writing, especially those who might disagree with your position, is helpful.
• Be sure to maintain clear lines of reasoning throughout your argument. One error in logic can negatively impact your entire position. When you present faulty logic, you lose credibility.
• When presenting an argument based on logos, it is important to avoid emotional overtones and maintain an even tone of voice. Remember, it’s not just a matter of the type of evidence you are presenting; how you present this evidence is important as well.

You will be thinking about the decisions an author has made along these lines and thinking about whether these decisions are effective or ineffective.

The following page provides a sample rhetorical analysis with some notes to help you better understand your goals when writing a formal rhetorical analysis.

This content was created by Excelsior Online Writing Lab (OWL) and is licensed under a Creative Commons Attribution-4.0 International License . You are free to use, adapt, and/or share this material as long as you properly attribute. Please keep this information on materials you use, adapt, and/or share for attribution purposes. 

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10: Writing Argument Analysis

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• City College of San Francisco via ASCCC Open Educational Resources Initiative

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Learning Outcomes 

• Write an analysis of an argument's appeal to emotion
• Write an analysis of an argument's appeal to trust
• Connect an assessment of an argument's logical structure to an assessment of the effectiveness of its rhetorical appeals
• Give constructive feedback on an argument analysis essay
• Describe how the visual features of an image can reinforce the message of a visual argument.
• 10.1: How Argument Analysis Essays are Structured An argument analysis should summarize the argument and discuss how well any appeals to trust and emotion are likely to work with readers.
• 10.2: Analyzing an Argument's Situation (Kairos, or the Rhetorical Situation) Examining the author, audience, context, purpose, constraints, and genre of the argument can help us understand what shapes it.
• 10.3: Generating Ideas for an Argument Analysis Paper We can generate material by asking ourselves questions about an argument's logical structure, its appeals to emotion, and its appeals to trust.
• 10.4: Reviewing an Argument Analysis Essay We can ask ourselves certain questions as we read and give feedback on an argument analysis essay.
• 10.5.1: Annotated Brief Sample Argument Analysis
• 10.6.1: Annotated Longer Sample Argument Analysis
• 10.8.1: Annotated Sample Visual Argument Analysis

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How to Write the AP Lang Rhetorical Essay

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What’s Covered:

What is the ap lang rhetorical essay, tips for writing the ap lang rhetorical essay.

• AP Lang Rhetorical Essay Example

How Will AP Scores Affect College Chances?

The AP English Language Exam is one of the most common AP exams you can take. However, the average score on the exam in 2020 was a 2.96 out of 5. While this may seem a bit low, it is important to note that over 550,000 students take the exam annually. With some preparation and knowing how to study, it is totally possible to do well on this AP exam.

The AP Lang Rhetorical Essay is one section of the AP English Language Exam. The exam itself is 3 hours and 15 minutes long, and is broken into two sections. The first part of the exam is a 60 minute, 45-question multiple-choice section. The questions on this part of the exam will test your ability to read a passage and then interpret its meaning, style, and overall themes. After the multiple-choice section, there is a section lasting 2 hours and 15 minutes with three “free response” essays. This includes the synthesis essay, the rhetorical analysis essay, and the argument essay. 

• In the synthesis essay , you will have to develop an argument using pieces of evidence provided to you. 
• The argumentative essay will have you pick a side in a debate and argue for or against it.
• The rhetorical essay requires that you discuss how an author’s written passage contributes to a greater meaning or theme. 

The rhetorical essay is perhaps the most unique of all AP Lang exam essays because it requires the test taker to analyze and interpret the deeper meanings of the passage and connect them to the author’s writing style and writing syntax in only 40 minutes. This essay can be the trickiest because it requires you to have knowledge of rhetorical strategies and then apply them to a passage you’ve never seen before.

1. Outline Your Essay Before Writing

One of the most important parts of the AP Lang essays is structuring your essay so that it makes sense to the reader. This is just as important as having good content. For this essay in particular, you’ll want to read the passage first and write a brief outline of your points before you begin the essay. This is because you will want to write the essay using the passage chronologically, which will be discussed in detail below.

2. Understand Rhetorical Strategies 

If you feel like you don’t know where to start as you prepare to study for the rhetorical essay portion of the exam, you aren’t alone. It is imperative that you have a grasp on what rhetorical strategies are and how you can use them in your essay. One definition of rhetoric is “language carefully chosen and arranged for maximum effect.” This can include types of figurative language (metaphor, simile, personification, pun, irony, etc.) elements of syntax (parallelism, juxtaposition, anthesis, anaphora, etc), logical fallacies, or persuasive appeals. Overall, there are many elements that you can analyze in an essay and having a good grasp on them through practice and memorization is important.

3. Keep the Essay Well Structured 

Even if you understand the various rhetorical strategies you can use, where do you begin? First of all, you’ll want to write a strong introduction that outlines the purpose of the piece. At the end of this introduction, you will write a thesis statement that encapsulates all the rhetorical strategies you discuss. Perhaps these are style elements, tone, or syntax. Be sure to be specific as you list these.

Next, you will create your body paragraphs. As you discuss the rhetorical elements in the piece and tie them back to the work’s meanings, be sure to discuss the points in chronological order. You don’t have to discuss every single strategy, but just pick the ones that are most important. Be sure to cite the line where you found the example. At the end of the essay, write a short conclusion that summarizes the major points above.

4. Be Sure to Explain Your Examples

As you write the essay, don’t just list out your examples and say something like “this is an example of ethos, logos, pathos.” Instead, analyze how the example shows that rhetoric device and how it helps the author further their argument. As you write the rhetorical essay, you’ll want to be as specific and detail-focused as possible. 

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AP Lang Rhetorical Analysis Essay Example

Below is a prompt and example for a rhetorical essay, along with its score and what the writer did well and could have improved:

The passage below is an excerpt from “On the Want of Money,” an essay written by nineteenth-century author William Hazlitt. Read the passage carefully. Then write an essay in which you analyze the rhetorical strategies Hazlitt uses to develop his position about money.

Student essay example:

In his essay, Hazlitt develops his position on money through careful use of adjectives and verbs, hypothetical situations, and images. His examples serve to impress upon the reader the highly negative consequences of being in “want of money.”

Hazlitt’s word choice in his opening phrase provides an example of his technique in the rest of the essay. It is not necessary to follow “literally” with “truly” yet his repetition of the same ideas emphasizes his point. In his next sentence, one that lasts forty-six lines, Hazlitt condignly repeats similar ideas, beating into his audience the necessity of having money in this world. The parallelism throughout that one long sentence, “it is not to be sent for to court, or asked out to dinner…it is not to have your own opinion consulted or sees rejected with contempt..” ties the many different situations Haziltt gives together. What could have become a tedious spiel instead becomes a melodious recitation, each example reminding you of one before it, either because of the similarities in structure or content. Hazlitt addresses many different negative effects of not having money but manages to tie them together with his rhetorical strategies. 

The diction of the passage fully relays Hazlitt’s position about money. In every example he gives a negative situation but in most emphasizes the terrible circumstance with strong negative adjectives or verbs. “Rejected,” “contempt,” “disparaged,” “scrutinized,” “irksome,” “deprived,” “assailed” “chagrin;” the endless repetition of such discouragement shows how empathetically Hazlitt believes money is a requisite for a happy life. Even the irony of the last sentences is negative, conveying the utter hopelessness of one without money. Through one may have none in life, pitiless men will proceed to mock one’s circumstances, “at a considerable expense” after death! 

In having as the body of his essay one long sentence, Hazlitt creates a flow that speeds the passage along, hardly giving the reader time to absorb one idea before another is thrown at him. The unceasing flow is synonymous with Hazlitt’s view of the life of a person without money: he will be “jostled” through life, unable to stop and appreciate the beauty around him or to take time for his own leisure. 

The score on this essay was a 6 out of 6. This essay started out very strong as the student had a concrete thesis statement explaining the strategies that Hazlitt used to develop his position on money as well as Hazlitt’s belief on the topic. In the thesis statement, the student points out that adjectives, verbs, hypothetical situations, and images help prove Hazlitt’s point that wanting money can be problematic. 

Next, the student broke down their points into three main subsections related to their thesis. More specifically, the student first discusses word choice of repetition and parallelism. When the student discusses these strategies, they list evidence in the paragraph that can be found chronologically in Hazlitt’s essay. The next paragraph is about diction, and the student used specific adjectives and verbs that support this idea. In the last paragraph, the student emphasized how the speed and flow of the essay helped describe Hazlitt’s viewpoint on life. This last concluding sentence is particularly thoughtful, as it goes beyond the explicit points made in the essay and discusses the style and tone of the writing. 

It is important to remember that in some ways, the rhetorical essay is also an argumentative essay, as the student must prove how certain rhetorical strategies are used and their significance in the essay. The student even discussed the irony of the paragraph, which is not explicit in the passage.

Overall, this student did an excellent job organizing and structuring the essay and did a nice job using evidence to prove their points. 

Now that you’ve learned about the AP Lang rhetorical essay, you may be wondering how your AP scores impact your chances of admission. In fact, your AP scores have relatively little impact on your admissions decision , and your course rigor has much more weight in the application process.

If you’d like to know your chances of admission, be sure to check out our chancing calculator! This tool takes into account your classes, extracurriculars, demographic information, and test scores to understand your chances at admission at over 600 schools. Best of all, it is completely free!

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Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

• Article author's claim or purpose
• Summary of the article's main point in the second paragraph (could also be in the introduction)
• Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
• Quotes illustrate how the author uses appeals to ethos
• Analysis explains how the quotes show the effective use of ethos as noted in the thesis
• Transition and topic sentence about the second point from the thesis
• Quote that illustrates appeals to logos
• Analysis explains how the quotes show the effective use of logos, as noted in the thesis
• Transition and topic sentence about the third point from the thesis
• Quotes that illustrate appeals to pathos
• Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
• Transition and topic sentence about fourth point from the thesis
• Quote illustrates how the author uses appeal to ethos
• Analysis explains how quote supports thesis
• Transition and topic sentence about fourth point from thesis
• Conclusion returns to the ideas in the thesis and further develops them
• Last sentence returns to the hook in the introduction

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Rhetorical Analysis Essay

Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example - Free Samples

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Rhetorical Analysis Essay - A Complete Guide With Examples

Rhetorical Analysis Essay Topics – 120+ Unique Ideas

Crafting an Effective Rhetorical Analysis Essay Outline - Free Samples!

Ethos, Pathos, and Logos - Structure, Usage & Examples

Writing a rhetorical analysis essay for academics can be really demanding for students. This type of paper requires high-level analyzing abilities and professional writing skills to be drafted effectively.

As this essay persuades the audience, it is essential to know how to take a strong stance and develop a thesis. 

This article will find some examples that will help you with your rhetorical analysis essay writing effortlessly. 

• 1. Good Rhetorical Analysis Essay Example
• 2. Rhetorical Analysis Essay Example AP Lang 2023
• 3. Rhetorical Analysis Essay Examples for Students 
• 4. Writing a Visual Rhetorical Analysis Essay with Example 
• 5. Rhetorical Analysis Essay Writing Tips

Good Rhetorical Analysis Essay Example

The step-by-step writing process of a rhetorical analysis essay is far more complicated than ordinary academic essays. This essay type critically analyzes the rhetorical means used to persuade the audience and their efficiency. 

The example provided below is the best rhetorical analysis essay example:

Rhetorical Analysis Essay Sample

In this essay type, the author uses rhetorical approaches such as ethos, pathos, and logos .  These approaches are then studied and analyzed deeply by the essay writers to weigh their effectiveness in delivering the message.

Let’s take a look at the following example to get a better idea;

The outline and structure of a rhetorical analysis essay are important. 

According to the essay outline, the essay is divided into three sections: 

• Introduction
• Ethos 
• Logos 

A rhetorical analysis essay outline is the same as the traditional one. The different parts of the rhetorical analysis essay are written in the following way:

Rhetorical Analysis Introduction Example

The introductory paragraph of a rhetorical analysis essay is written for the following purpose:

• To provide basic background information about the chosen author and the text.
• Identify the target audience of the essay. 

An introduction for a rhetorical essay is drafted by:

• Stating an opening sentence known as the hook statement. This catchy sentence is prepared to grab the audience’s attention to the paper. 
• After the opening sentence, the background information of the author and the original text are provided. 

For example, a rhetorical analysis essay written by Lee Jennings on“The Right Stuff” by David Suzuki. Lee started the essay by providing the introduction in the following way:

Analysis of the Example: 

• Suzuki stresses the importance of high school education. He prepares his readers for a proposal to make that education as valuable as possible.
• A rhetorical analysis can show how successful Suzuki was in using logos, pathos, and ethos. He had a strong ethos because of his reputation. 
• He also used pathos to appeal to parents and educators. However, his use of logos could have been more successful.
• Here Jennings stated the background information about the text and highlighted the rhetorical techniques used and their effectiveness. 

Thesis Statement Example for Rhetorical Analysis Essay 

A thesis statement of a rhetorical analysis essay is the writer’s stance on the original text. It is the argument that a writer holds and proves it using the evidence from the original text. 

A thesis statement for a rhetorical essay is written by analyzing the following elements of the original text:

• Diction - It refers to the author’s choice of words and the tone
• Imagery - The visual descriptive language that the author used in the content. 
• Simile - The comparison of things and ideas

In Jennings's analysis of “The Right Stuff,” the thesis statement was:

Example For Rhetorical Analysis Thesis Statement

Rhetorical Analysis Body Paragraph Example 

In the body paragraphs of your rhetorical analysis essay, you dissect the author's work, analyze their use of rhetorical techniques, and provide evidence to support your analysis. 

Let's look at an example that analyzes the use of ethos in David Suzuki's essay:

Rhetorical Analysis Conclusion Example

All the body paragraphs lead the audience towards the conclusion.

For example, the conclusion of “The Right Stuff” is written in the following way by Jennings:

In the conclusion section, Jennings summarized the major points and restated the thesis statement to prove them. 

Rhetorical Essay Example For The Right Stuff by David Suzuki

Rhetorical Analysis Essay Example AP Lang 2023

Writing a rhetorical analysis for the AP Language and Composition course can be challenging. So drafting it correctly is important to earn good grades. 

To make your essay effective and winning, follow the tips provided by professionals below:

Step #1: Understand the Prompt

Understanding the prompt is the first thing to produce an influential rhetorical paper. It is mandatory for this academic writing to read and understand the prompt to know what the task demands from you. 

Step #2: Stick to the Format

The content for the rhetorical analysis should be appropriately organized and structured. For this purpose, a proper outline is drafted. 

The rhetorical analysis essay outline divides all the information into different sections, such as the introduction, body, and conclusion.  The introduction should explicitly state the background information and the thesis statement. 

All the body paragraphs should start with a topic sentence to convey a claim to the readers. Provide a thorough analysis of these claims in the paragraph to support your topic sentence. 

Step #3: Use Rhetorical Elements to Form an Argument 

Analyze the following things in the text to form an argument for your essay:

• Language (tone and words)
• Organizational structure
• Rhetorical Appeals ( ethos, pathos, and logos) 

Once you have analyzed the rhetorical appeals and other devices like imagery and diction, you can form a strong thesis statement. The thesis statement will be the foundation on which your essay will be standing. 

AP Language Rhetorical Essay Sample

AP Rhetorical Analysis Essay Template

Rhetorical Analysis Essay Example AP Lang

AP Lang Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Examples for Students 

Here are a few more examples to help the students write a rhetorical analysis essay:

Rhetorical Analysis Essay Example Ethos, Pathos, Logos

Rhetorical Analysis Essay Example Outline

Rhetorical Analysis Essay Example College

Rhetorical Analysis Essay Example APA Format

Compare and Contrast Rhetorical Analysis Essay Example

Comparative Rhetorical Analysis Essay Example

How to Start Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example High School

Rhetorical Analysis Essay Example APA Sample

Rhetorical Analysis Essay Example Of a Song

Florence Kelley Speech Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example MLA

Writing a Visual Rhetorical Analysis Essay with Example 

The visual rhetorical analysis essay determines how pictures and images communicate messages and persuade the audience. 

Usually, visual rhetorical analysis papers are written for advertisements. This is because they use strong images to convince the audience to behave in a certain way. 

To draft a perfect visual rhetorical analysis essay, follow the tips below:

• Analyze the advertisement deeply and note every minor detail. 
• Notice objects and colors used in the image to gather every detail.
• Determine the importance of the colors and objects and analyze why the advertiser chose the particular picture. 
• See what you feel about the image.
• Consider the objective of the image. Identify the message that the image is portraying. 
• Identify the targeted audience and how they respond to the picture. 

An example is provided below to give students a better idea of the concept. 

Simplicity Breeds Clarity Visual Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Writing Tips

Follow the tips provided below to make your rhetorical writing compelling. 

• Choose an engaging topic for your essay. The rhetorical analysis essay topic should be engaging to grab the reader’s attention.
• Thoroughly read the original text.
• Identify the SOAPSTone. From the text, determine the speaker, occasions, audience, purpose, subject, and tone.
• Develop a thesis statement to state your claim over the text.
• Draft a rhetorical analysis essay outline.
• Write an engaging essay introduction by giving a hook statement and background information. At the end of the introductory paragraph, state the thesis statement.
• The body paragraphs of the rhetorical essay should have a topic sentence. Also, in the paragraph, a thorough analysis should be presented.
• For writing a satisfactory rhetorical essay conclusion, restate the thesis statement and summarize the main points.
• Proofread your essay to check for mistakes in the content. Make your edits before submitting the draft.

Following the tips and the essay's correct writing procedure will guarantee success in your academics. 

We have given you plenty of examples of a rhetorical analysis essay. But if you are still struggling to draft a great rhetorical analysis essay, it is suggested to take a professional’s help.

MyPerfectWords.com can assist you with all your academic assignments. The top essay writer service that we provide is reliable. If you are confused about your writing assignments and have difficulty meeting the deadline, get help from custom essay writing online .

Hire our analytical essay writing service today at the most reasonable prices. 

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210 Rhetorical Analysis Essay Topics

Table of contents

• 1 What is a Rhetorical Analysis Essay?
• 2 How to Choose a Rhetorical Analysis Essay Topic?
• 3 Comparative Rhetorical Analysis Topics
• 4 Rhetorical Analysis Ideas For High School Students
• 5 Rhetorical Analysis Topics for College Students
• 6 Rhetorical Analysis Essay Topics on Education
• 7 Rhetorical Analysis Essay Topics on Literature
• 8 Rhetorical Analysis Topics List on Speeches
• 9 Visual Rhetorical Essay Topics
• 10 Topics for a Rhetorical Analysis Essay on Society
• 11 Topics for Rhetorical Analysis Essay on a Person
• 12 Rhetorical Analysis Essay Topics on Philosophy
• 13 Rhetorical Analysis Essay Topics on History
• 14 Rhetorical Analysis Essay Topics on Business
• 15 Rhetorical Analysis Essay Topics on Government
• 16 Rhetorical Analysis Essay Topics on Culture
• 17 Conclusion

With any rhetorical analysis essay writing, effective communication is everything. If you’re a student or want to elevate your persuasive skills, learning how to engage your readers is the first step.

When it comes to selecting thought-provoking rhetorical analysis topics, where do you begin? This is where a wise companion in PapersOwl comes in handy. With this seasoned guide, you can easily navigate the complex world of rhetorical analysis. Until then, take a look at our extensive collection of topics that’ll get your creative juices flowing.

We have created a list of 210 essays that will inspire you to craft a powerful academic essay. These rhetorical analysis paper topics cater to all skill levels too.

What is a Rhetorical Analysis Essay?

This type of analysis essay identifies the rhetorical devices and strategies used by an author, all while highlighting how they have used words to sway their audience.

For example, a rhetorical paper looks at an influential political speech through purpose, key claims, and tone. In an essay, students cover by following a structured approach.

• Introduction. Students present the text, author, and thesis statement. These outline the main argument or points of the analysis.
• Main body paragraphs. These delve into specific strategies, appeals, and devices to support the analysis. Make your essay authentic by keeping it true to the facts.
• Conclusion. The end wraps up the essay by summarizing the main points. It will also discuss the effectiveness of the persuasive techniques.

How to Choose a Rhetorical Analysis Essay Topic?

Finding the right topic comes down to writing about something you’re familiar with. This is because you’ll need to showcase insightful analysis to write a rhetorical analysis essay successfully. The best way to do this is to make sure the rhetorical topics you pick are something you’re interested in.

Tip 1. Start by identifying the rhetorical situation essay topics that interest you. This will make background research and thematic analysis that much more enjoyable. Then ask yourself:

• What subjects or themes are intriguing for you to rhetorically analyze?
• Are there specific rhetorical analysis example topics in your field of study that you excel in or are passionate about?
• Have you studied similar subjects or texts in the past that might help your rhetorical analysis assignment ideas come to life?

Tip 2. Choose from rhetorical analysis ideas that match your interests and expertise. Select rhetoric research paper topics relevant to your course or subject area. And make sure there is enough information to write a defined argument. It needs to be complex enough to allow a thorough literary analysis of the themes and the most valuable rhetorical strategies.

Tip 3. Make sure the rhetorical analysis paper topic is suitable. It will need to meet the expectations of rhetorical analysis topics. This means highlighting the importance symbolism plays in the author’s message.

• Is there enough emotional depth and background research for you to work with?
• Can you cover the rhetorical situation within the word limit?
• Is it interesting enough to engage your reader?

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Comparative Rhetorical Analysis Topics

Here, you’ll rhetorically analyze two texts by similarities, differences, and effectiveness. Sometimes, though, a critical eye is needed. This is when students seek a reputable analytical essay writing service like PapersOwl for help. Here you’ll find expert advice on the most effective academic writing so that you can study with peace of mind.

• The Persuasive Techniques Used By Martin Luther King Jr. And Malcolm X In Their Speeches.
• Does Innovation Outweigh Invention?
• Washington Vs. Lincoln.
• What Is Better For The Economy: Traditional Postal Service Or Email?
• The Persuasive Techniques Of Apple And Samsung In Advertisements.
• The Persuasive Devices Of President Biden’s Speech Vs. President Obama’s Speech.
• Classical Conditioning Or Operant Conditioning. Which Is More Practical?
• The Art Of The Greeks And The Romans.
• What Drives Business Growth In 2023. E-Commerce Or Traditional?
• Education Or Life Without It?
• The Use Of Persuasion In Barack Obama’s And Donald Trump’s Presidential Speeches.
• Command Economy Or The Free Market.
• Philosophy Vs. Religion.
• Ethos, Pathos, And Logos In Op-Ed Articles By Conservative And Liberal Columnists.
• Persuasive Techniques Used In Public Service Announcements On Smoking And Drug Abuse.

Rhetorical Analysis Ideas For High School Students

These easy rhetorical analysis topics encourage students to examine all forms of communication. A rhetorical analysis essay requires looking at written texts, acceptance speeches, or visuals.

It will also help you develop critical thinking skills by understanding how language is used to achieve a particular goal.

• A Rhetorical Analysis On The Meaning Of Mona Lisa’s Smile.
• How William Shakespeare Became Known As The Greatest Writer In The World.
• The Final Speech Of Martin Luther King Jr.
• The Reasons For WW2.
• Novels And Movies About “Frankenstein”: Similarities And Differences.
• The Impact Of Electronic Media On Culture.
• Why Do Films And TV Fail to Capture The Full Essence Of The Books They Are Based On?
• Heroism As Defined By J. K. Rowling And J. R. R. Tolkien.
• A Detailed Analysis Of TV And Online Advertisement.
• The Power Of Social Media: A Rhetoric Paper
• How Sherlock Holmes Is Perceived On TV And Why Not Everyone Likes Him.
• Why Do People Write Fan Fiction?
• My School Principal’s Speech.
• William Shakespeare’s “Romeo And Juliet”: An Analysis.
• Why Are Dogs Known As “Man’s Best Friend”?

Rhetorical Analysis Topics for College Students

These detailed rhetorical analysis topics cover complex primary themes and issues. Through rhetorical analysis, college students learn how language sends a message.

You’ll also improve your own persuasive writing skills by looking at the different types of rhetorical analysis.

• The Use Of Parallelism, Repetition, And Allusion In Martin Luther King Jr.’s “I Have A Dream” Speech.
• Do Women Or Men React Better To Media Advertisement Messages?
• How Does Online Content Manipulate Persuasive Devices?
• What Effect Does Music Have On Film And TV?
• The Persuasive Devices Of The American National Anthem.
• Symbolism In Maya Angelou’s “I Know Why The Caged Bird Sings”.
• How Syrian Politics Sparked War.
• The Persuasive Techniques Used In A Popular Advertisement Or Commercial.
• Why Are Ted Talks So Popular?
• How Does An Influential Newspaper Editorial Manipulate Rhetoric Devices To Benefit Its Argument?
• My Favorite Poem By William Shakespeare.
• The Impact Of A Popular Social Media Influencer’s Posts Or Videos.
• Rhetorical Devices In Famous Song Lyrics
• The Use Of Metaphor In A Speech From Your School Director On Graduation Day.
• The Effectiveness Of Rhetoric Devices In A Well-Known Op-Ed Or Opinion Piece.

Rhetorical Analysis Essay Topics on Education

An essay topic on education looks at different forms of communication. You’ll analyze the author’s purpose, as well as their emotional appeal.

All while understanding the nuances of educational discussions and elevating your analytical skills.

• Education System And Educational Technologies .
• Importance Of Time Management Skills .
• Integration Of America’s Public Schools .
• Standardized Testing In Measuring Students’ Academic Performance.
• A Detailed Analysis Essay On The “No Child Left Behind” Policy.
• The Persuasive Techniques Used In Debates Surrounding Homeschooling Versus Traditional Schooling.
• An Analysis Essay On The Proponents And Opponents Of School Vouchers.
• The Language And Persuasive Strategies Used In Promoting Stem Education In Schools.
• An Analysis Essay On Inclusive Education And Its Impact On Special Needs.
• The Arguments For And Against Implementing Technology In The Classroom.
• The Role Of Standardized Curricula In Fostering Critical Thinking And Creativity In Students.
• Promoting Social-Emotional Learning In Schools.
• The Role Of Teachers’ Unions In Shaping Educational Policies And Outcomes.
• Examining Peer Research Papers On The Arguments For And Against Implementing School Uniforms.
• How Policymakers Use Rhetorical Devices To Debate How Teachers’ Unions Shape Education.

Rhetorical Analysis Essay Topics on Literature

Authors, poets, and playwrights use a variety of forms of communication in their literary works. Through them, you’ll learn how authors create meaningful literary pieces and gain an appreciation of novels rhetorical strategies.

• Symbolism And Literary Devices In “The Lord Of The Rings” Trilogy.
• The Significance Of Stream-Of-Consciousness Narrative Style In Virginia Woolf’s “Mrs. Dalloway”.
• The Literary Texts Of William Shakespeare.
• Examine The Use Of Rhetorical Devices In A Famous Poem, Such As Maya Angelou’s “Still I Rise”.
• What Does Solitude Symbolize In 21st-Century Literary Texts Compared To The 20th Century?
• Analyzing The Persuasive Strategies Used By Simone De Beauvoir In “The Second Sex”.
• A Detailed Analysis Essay On The Primary Themes Present In Shakespeare’s “Hamlet”.
• Different Rhetorical Devices In “The Bible”.
• The Rhetoric Devices And Symbolism Of Stephen King.
• The Power Of Symbolism And Metaphor In F. Scott Fitzgerald’s “The Great Gatsby”.
• The Literary Devices Of “Pride And Prejudice” And How They’re Still Relevant Today.
• Gender And Power In Jane Austen’s “Pride And Prejudice”.
• Romanticism In William Wordsworth’s Poem “Tintern Abbey”.
• How Harper Lee’s “To Kill A Mockingbird” Confronts Issues Of Racial Injustice
• The Influence Of Gothic Elements In Edgar Allan Poe’s “The Tell-Tale Heart” And “The Fall Of The House Of Usher”.

Rhetorical Analysis Topics List on Speeches

The speech topics for an analysis essay focus on analyzing the elements of a speech. You’ll go deep into the speaker’s choice of words, tone, delivery style, use of rhetorical devices, and the structure of the speech.

By evaluating these components, a detailed rhetorical analysis reveals the speaker’s underlying strategies. Then you can explain how the techniques engage, persuade, and inspire their target audience.

• Rhetorical Analysis Of Barack Obama’s Victory Speech .
• A Rhetorical Analysis Essay On Speeches By Greta Thunberg And David Attenborough.
• The 1588 Speech By Queen Elizabeth on The Spanish Armada.
• A Rhetorical Analysis Essay On Susan B. Anthony’s “On Women’s Right To Vote” Speech.
• Commencement Speeches By Influential Figures Like Steve Jobs And Oprah Winfrey.
• The Role Of Emotional Appeal In Abraham Lincoln’s Gettysburg Address.
• A Rhetorical Analysis Essay On Winston Churchill In His “We Shall Fight On The Beaches” Speech.
• An Examination Of Logos In John F. Kennedy’s Inaugural Address.
• The Persuasive Power Of Repetition In The Famous “Yes We Can” Speech By Barack Obama.
• How Rhetorical Devices Vary In Nelson Mandela’s “Long Walk To Freedom” Speech.
• The Effectiveness Of Analogy And Anecdote In Steve Jobs’ Stanford Commencement Address.
• The Impact Of Tone And Pacing In George Washington’s Resignation Speech.
• The Use Of Persuasive Strategies In Malcolm X’s “The Ballot Or The Bullet” Speech
• The Effect Of Formal Or Informal Language In Speech Delivery.
• The Impact Of Persuasive Techniques In Greta Thunberg’s “How Dare You” Speech At The United Nations Climate Action Summit.

Visual Rhetorical Essay Topics

Visual essays explore how the things we see persuade a target audience and evoke emotional responses. The things you’ll look at with visual analysis essay writing include color, layout, and concrete or abstract images. By doing so, you’ll learn how visual communication impacts our media-rich society.

• A Rhetorical Analysis Essay On The Use Of Color Symbolism In Political Campaign Posters.
• The Impact Of Visual Metaphors In Advertising On Consumer Behavior.
• The Role Of Typography And Font Choice In Conveying A Message In Graphic Design.
• Examining The Use Of Pathos In Public Service Announcements Related To Climate Change.
• The Persuasive Power Of Visual Storytelling In Documentary Films.
• How Social Media Platforms Use Visuals To Shape User Behaviors And Opinions.
• The Influence Of Iconic Photographs On Public Perception Of Historical Events.
• A Visual Rhetorical Analysis Essay On Memes And Their Role In Shaping Online Discourse.
• Developing A Brand Identity Through Visual Symbols And Logos.
• The Role Of Visual Composition In Enhancing The Persuasiveness Of Infographics.
• A Rhetorical Analysis Essay On The Impact Of Editorial Cartoons On Shaping Public Opinion.
• How Visual Metaphors In Music Videos Influence Viewers’ Interpretations Of The Song.
• The Visual Rhetorical Analysis Essay On Visual Arts In The Streets.
• How Visual Rhetorical Composition Is Used In Propaganda Posters To Evoke Nationalistic Emotions.
• Visual Aesthetics in Aligning Branding With A Target Audience.

Topics for a Rhetorical Analysis Essay on Society

A rhetorical essay on society examines how language influences or critiques societal concerns. Through all types of media, you learn how certain strategies persuade or inform an audience about social issues.

• Unconscious Racism And How It Affects People Of Color .
• Racism And Shootings .
• Why The Color Of Your Skin Does Not Matter .
• The Biggest Problem In The United States Of America Is Illegal Immigrants .
• The Problem Of Mass Shootings
• Gun Violence .
• The Role Of Persuasion In Environmental Activism And Climate Change Debates.’
• A Rhetorical Analysis Paper On The Persuasive Techniques In Advertisements Targeting Societal Issues.
• The Influence Of Celebrity Endorsements On Public Opinion And Social Issues.
• The Language And Symbols Used In Anti-Bullying Campaigns.
• A Rhetorical Analysis Paper On The LGBTQ+ Community.
• Public Health Campaigns Addressing Mental Health Stigma.
• A Detailed Rhetorical Analysis Essay On The Discourse Surrounding The Legalization Of Marijuana.
• The Power Of Language In Promoting Or Challenging Racial Stereotypes.
• The Influence Of Rhetorical Devices In Attitudes Toward Wealth Inequality And Social Mobility.

Topics for Rhetorical Analysis Essay on a Person

An outstanding rhetorical analysis paper looks at persuasive strategies to understand the writer’s intention. These essays examine how someone uses language to shape public opinion or inspire change.

• Nikola Tesla – The Inventor Behind It All .
• Changes By Tupac .
• President Donald Trump And His Politics .
• About Fidel Castro .
• How Steve Jobs Used Persuasive Strategies To Reinvent Apple And Inspire Consumer Loyalty.
• The Distinct Rhetoric Of Greta Thunberg In Her Climate Change Activism.
• Analyzing The Persuasive Techniques Of Elon Musk’s Public Presentations And Interviews.
• The Rhetorical Analysis Essay On Susan B. Anthony’s Fight For Women’s Suffrage.
• Do Abstract Images Matter? What Does Boo Radley Represent In “To Kill A Mockingbird”?
• The Rhetorical Composition Of Malala Yousafzai In Her Advocacy For Girls’ Education.
• Nelson Mandela’s Fight Against Apartheid.
• Dissecting The Persuasive Strategies Of Adolf Hitler In His Propaganda Campaigns.
• The Persuasive Techniques Employed By Mahatma Gandhi In His Fight For Indian Independence.
• How Winston Churchill Inspired A Nation During World War 2.
• Maya Angelou In Her Poems And Speeches: A Rhetorical Analysis Essay.

Rhetorical Analysis Essay Topics on Philosophy

Philosophers use persuasive techniques, arguments, and linguistic choices in their rhetorical analysis essays to convey their ideas. It will be your job to define their impact by looking at how they engage and convince their readers.

You’ll learn how philosophical concepts are presented and articulated, and you’ll develop your analytical abilities.

• The Calvinistic Doctrine Of Predestination .
• The Use Of Persuasive Devices In Plato’s “Allegory Of The Cave”.
• A Rhetorical Analysis Essay On Descartes’ “Cogito, Ergo Sum” Argument.
• Persuasive Techniques Used By Immanuel Kant In His “Critique Of Pure Reason”.
• A Linguistic Examination Of John Locke’s “A Rhetorical Essay Concerning Human Understanding”.
• The Role Of Ethos, Logos, And Pathos In Jean-Jacques Rousseau’s “The Social Contract”.
• The Persuasive Strategies Of Friedrich Nietzsche In “Thus Spoke Zarathustra”.
• Analysis Of The Socratic Method In “Dialogues” By Plato.
• Persuasive Language In John Stuart Mill’s “On Liberty”.
• Rhetorical Devices In “Leviathan” By Thomas Hobbes.
• Metaphor And Symbolism In Søren Kierkegaard’s “Fear And Trembling”.
• Linguistic Examination Of Martin Heidegger’s “Being And Time”.
• The Persuasive Power Of Bertrand Russell’s “Why I Am Not A Christian”.
• Analyze Main Rhetorical Devices In Ludwig Wittgenstein’s “Philosophical Investigations”.
• A Rhetorical Analysis Essay On The Language Of Metaphysics In George Berkeley’s “A Treatise Concerning The Principles Of Human Knowledge”.

Rhetorical Analysis Essay Topics on History

History essays examine and check historical speeches, texts, and events through the lens of expression.

These rhetorical analysis topics will have you studying the words of influential figures throughout history. And how their messages shaped public opinion through the power of language and persuasion.

• The Civil War .
• A Rhetorical Analysis Essay On The “Zimmermann Telegram” And Its Impact On World War I
• The Debates Surrounding The U.S. Constitution.
• American Revolution And The Declaration Of Independence.
• Persuasive Techniques In The Abolitionist Movement
• The Persuasive Power Of Queen Elizabeth I’s Speech To The Troops At Tilbury.
• Thomas Paine’s “Common Sense” Pamphlet.
• The Speeches Of Marcus Tullius Cicero And Their Impact On Roman Society.
• Emancipation Proclamation. Analyzing Abraham Lincoln’s Use Of Diction.
• Techniques Employed In The Women’s Suffrage Movement.
• The Use Of Persuasive Expression In The Civil Rights Movement.
• Wartime Propaganda Posters.
• European Union Formation Through Written And Spoken Persuasive Techniques.
• The Cuban Missile Crisis.
• 1979 Iranian Revolution.

Rhetorical Analysis Essay Topics on Business

The business rhetorical analysis examines how communication achieves specific goals. These rhetoric topics look at how marketing campaigns or business proposals affect society.

• Disney Is Destroying Lives
• Completely Legal For Walmart To Hire Many Part Time Workers
• Brexit Bad For Business Ain’t It
• Insights Into The Power Of Storytelling In Business Presentations.
• Campaigns Promoting Corporate Social Responsibility Have Great Power
• Rhetorical Strategies Used In Customer Testimonials And Reviews To Persuade Potential Clients.
• The Persuasive Techniques Used By Businesses To Promote Environmentally-Friendly Practices.
• How Spoken And Written Techniques Reinforce Or Challenge Traditional Gender Roles In The Workplace.
• A Rhetorical Analysis Essay On How Businesses Respond To Public Relations Disasters.
• Exploring The Language That Conveys Corporate Values And Mission Statements.
• The Impact Of Social Media Influencers On Business Promotion.
• The Persuasive Techniques Used In “Shark Tank” Pitches And Startup Competitions.
• Exploring The Strategies Used By Businesses To Regain Trust After Controversies Or Scandals.
• From Commercials To Viral Ad Campaigns: How Advertising Works In 2023.
• How Companies Persuade Other Organizations To Collaborate Or Form Partnerships.

Rhetorical Analysis Essay Topics on Government

These rhetorical analysis topics cover political speeches to propaganda in policy documents.

You’ll learn how language and tone rally support for specific initiatives. As well as develop a deeper appreciation for this topic’s influence on political discourse.

• What Does Change Mean In Us History?
• United States Key Role In Support Of Human Rights .
• Essay About Brown V. Board Of Education .
• Police Brutality And Abuse Towards Blacks .
• The Language And Communication Strategies Used In International Diplomacy.
• A Rhetorical Analysis Essay On Political Party Platforms And How They Attract Voters.
• Shaping Public Opinion On Controversial Legislation.
• A Global Village Rhetorical Analysis Essay On The Success Or Failure Of Social Movements.
• A Rhetoric Analysis Of The Impact Of Language In The Framing Of National Security Issues.
• The Role Of Persuasion In The Portrayal Of Political Figures In The Media.
• Examining The Language And Communication Strategies Used In Political Crisis Management.
• Shaping Public Discourse On Controversial Topics Through Rhetorical Analysis.
• Promoting Specific Government Policies Through Written And Spoken Strategy.
• The Rhetorical Richness Of Visual Arts In Media.
• The Use Of Emotional Appeals In Government Public Service Announcements.

Rhetorical Analysis Essay Topics on Culture

Culture-specific rhetorical strategies contribute to the unique characteristics of different societies. And studying them encourages the development of critical thinking and analytical skills.

Through language, you will learn how cultural norms, values, and traditions are conveyed and reinforced.

• Women And Men Pay Gap
• Thinking Queerly: Race, Sex, Gender
• Abortion Illegal
• The Society Acceptance Of LGBT
• A Rhetorical Analysis Essay On The Relationship Between Popular Culture And Consumer Behavior.
• Cultural Festivals And Their Impact On Societal Values.
• The Influence Of Social Media On The Evolution Of Cultural Trends.
• Persuasive Language In Cultural Documentaries.
• Literary Persuasion In The Promotion And Preservation Of Cultural Heritage.
• Popular Art Criticism.
• Cultural Stereotypes: Perceptions and Acceptances.
• Language And Communication Strategies Used In Cultural Diplomacy.
• Mainstream Media’s Representation Of Minority Cultures.
• Language And Symbolism In Traditional Cultural Rituals.
• Cultural And Artistic Movements Throughout History

Rhetorical analysis is a fascinating way to explore the power of language and persuasion. Understanding methods used to persuade and improve analytical skills is essential for students.

Luckily, there are 210 essay topics to select from here, so there is no shortage of good rhetorical analysis topics to explore.

From the speeches of world leaders to advertisements, you’ll develop a deeper appreciation for the art of persuasion. Furthermore, you learn how to use rhetorical devices to captivate audiences by analyzing popular media.

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9.4 Annotated Student Sample: “Rhetorical Analysis: Evicted by Matthew Desmond” by Eliana Evans

Learning outcomes.

By the end of this section, you will be able to:

• Identify the ways a student writer has analyzed the rhetorical strategies in a persuasive text.
• Demonstrate critical thinking and problem-solving when reading a rhetorical analysis.

Introduction

Matthew Desmond (b. 1979 or 1980) is a sociology professor at Princeton University . He has published four books, each addressing issues of poverty or racial inequality in American life. He has been recognized by the Politico 50 list as an important contributing voice to national political debate. In the analysis that follows, student Eliana Evans examines Desmond’s work from a rhetorical perspective.

Living by Their Own Words

Story as persuasion.

public domain text Imagine it’s Friday—payday. One American worker picks up her check for $637. Now, imagine that $550 will go toward rent, leaving only a small amount for everything else. The remaining $87 must be divided among food, utilities, childcare, and medical treatment. Unfortunately, many of the nation’s poor don’t have to imagine this troubling scenario because this is their reality. In his book Evicted: Poverty and Profit in the American City , ethnographer and author Matthew Desmond follows eight poor families in Milwaukee, Wisconsin, as they struggle to establish and maintain one of humanity’s most basic needs: housing. As an ethnographer, Desmond gathers research to promote the study and documentation of human culture: how people live under all kinds of conditions. end public domain text

annotated text Ethos. By mentioning Desmond’s qualifications as an ethnographer, Eliana Evans appeals to ethos: Desmond is an authority whose opinions can be taken seriously. end annotated text

annotated text Introductory Anecdote. By beginning with a real-life example and addressing the reader directly, the writer immediately emphasizes Desmond’s hard-hitting point. This strategy engages readers from the start. end annotated text

public domain text Living and working in the typical mid-size American city of Milwaukee in the early 2000s, Desmond highlights the source of the cyclical poverty he observes around him. He concludes that unstable housing is “deeply . . . implicated in the creation of poverty” (5). end public domain text

annotated text Thesis Statement. The writer notes that Desmond offers his thesis statement, or the main point of his argument, without delay, building off the specific example in the introduction. end annotated text

public domain text Throughout his book, Desmond explains that inflated rents and evictions— the forced loss of housing—create power imbalances between landlords and tenants. Legal and economic systems rigged against the poor are to blame for creating an unbreakable cycle of poverty for renters. To advance his deductive argument, Desmond largely employs emotional anecdotal evidence, introducing readers to the real-life circumstances of eight families, thus using pathos to reach his readers. To reinforce this anecdotal evidence, he also employs logical statistical evidence as well as emotional allusions to the nation’s founding principle of equality. end public domain text

public domain text To bring his book to life, Desmond uses many quotations from the people he portrays in the cycle of poverty. Early in the book, he describes the life of Sherrena Tarver, an entrepreneur landlord who owns and manages numerous properties and has to evict nonpaying tenants in the most difficult circumstance. At one point, she faces a tough decision about Lamar, a legless man who occupies an apartment where he helps neighborhood boys stay in school and control their lives. He simply cannot meet his financial responsibilities, and Sherrena is torn between helping him and protecting her own bottom line. “I guess I got to stop feeling sorry for these people because nobody is feeling sorry for me,” she states (11). She will have to pay her own mortgage on the property. No connection exists if others do not feel sorry for Sherrena, who has to face her own inner conflict about Lamar. end public domain text

annotated text Ethos, Pathos, and Logos. Desmond speaks with authority as someone who cares deeply about the injustices of the housing situation. Evans notes that Desmond also relies on emotional and logical thought and examples, and she shows this in his quotations. end annotated text

public domain text Although his book identifies unstable housing as a cause of poverty, Desmond writes for the purpose of creating empathy in voters and establishing facts that policy makers cannot ignore to remedy the housing trap. The moving description of eviction and its effects allows readers to fully appreciate his proposed solutions. As a main point, Desmond advocates for legislation that would establish a universal housing voucher program combined with government regulation to stabilize rents. He explains that voucher “programs lift roughly 2.8 million people out of poverty” each year (302). If these programs were expanded and supported by laws that would prevent landlords from establishing exploitative rents, many more people could be helped. Desmond hopes to convince voters who have been moved by his ethnographic discussion to elect candidates who are serious about ending poverty and creating a more equal America. end public domain text

annotated text Language Use. Evans uses the phrase “as a main point” to emphasize to readers that Desmond strongly believes in the voucher system. end annotated text

public domain text In support of his argument, Desmond presents multiple anecdotal examples to illustrate the root of the cyclical poverty his subjects face. For example, in Chapter 16, Kamala, a middle-aged mother of three, leaves her children for one evening in the care of Devon, their father. Later, a fire caused by a lamp kills their eight-month-old daughter. The apartment is uninhabitable, but the landlord, Sherrena, keeps the month’s rent. The police report that the three children, abandoned by Devon, were alone in the apartment. The high cost of monthly rent leaves Kamala with few options for proper childcare, and without childcare, she has few options for employment. The exploitation by landlords such as Sherrena only intensifies the tenant’s poverty. Kamala, who still has two children to support, is left with no home, no money, and little means of survival. Her story, and the stories of the many others Desmond chronicles, supports the argument that unstable housing is a cause of poverty, not a condition. end public domain text

annotated text Examples and Pathos. Desmond’s discussion gains emotional strength from the story of a child’s needless death. end annotated text

annotated text Pathos and Logos. The logic of the situation is that a family must endure hardship with little support. The overwhelming need and the trap of poverty in poor housing make for strong logical and emotional persuasion. end annotated text

public domain text Desmond relays the stories of Kamala and others to generate empathy with readers. These stories create emotional appeal in that they allow readers to experience the spiraling effects of poverty along with people they come to care about. Indeed, Desmond relies on the intensity of Kamala’s story to give poverty a face. Kamala is no longer a nameless, faceless statistic. She is a real woman who experiences the loss of a child as a result of circumstances beyond her control. Kamala’s story helps break the preconception that poor people are lazy and make individual choices to perpetuate their own poverty. Her situation illustrates a cycle of unbreakable tragedy and poverty that begins with her inability to secure affordable and stable housing. The details of her story make it hard for the public to ignore. end public domain text

public domain text Desmond does not rely on anecdotal evidence alone. He also includes statistical evidence to support his argument. end public domain text

annotated text Logical Evidence. The writer notes Desmond’s use of quantitative evidence—an appeal to logic. Readers are eager to learn facts that will strengthen the impact of Desmond’s argument. end annotated text

public domain text In the prologue, Desmond explains that Arleen pays “88 percent of [her] $628-a-month welfare check” in rent (3). This disproportionate sum creates a situation in which “1 in 8 poor renting families nationwide [are] unable to pay all of their rent” (5). In Milwaukee, “landlords evict roughly 16,000 adults and children each year” (4). Such numbers go beyond empathy and instead appeal to logic. Policy makers are likely to reject the idea of drafting laws to relieve poverty based on feelings or empathy. Statistics, however, provide hard numbers that are not subject to debate and that reinforce the need for logical and realistic solutions. Desmond also notes that eviction and its effects have been vastly ignored by sociologists. These statistics fight preconceptions such as Why don’t poor people just get jobs? In addition, by using personification, Desmond explains that poverty is a formidable enemy that a minimum-wage job cannot defeat. end public domain text

annotated text Logos. As a skilled writer, Desmond knows that if political action is called for, he will have to present a heavy dose of facts and numbers. Evans notes that readers are more likely to be persuaded by a combination of different rhetorical strategies, such as pathos and logos. end annotated text

annotated text Personification. Evans notes that Desmond uses figurative language to personify the idea of poverty, calling it “a formidable enemy.” end annotated text

public domain text Finally, Desmond appeals to his readers’ sense of right and wrong when he asks a key rhetorical question: Is housing a fundamental American right? If readers answer “yes,” then it is un-American to systematically lock poor people away from the founding ideals of the country through housing, banking, and legal systems that work to guarantee their poverty. The American dream is one of equal opportunity. Yet, despite the constitutional guarantee of civil rights, the poor people who struggle to maintain housing in Desmond’s Milwaukee are further separated from the American dream by race. end public domain text

public domain text For example, in Chapter 3, Desmond describes the segregation that has long plagued Milwaukee: despite the “open housing measure” guaranteed by “the 1968 Civil Rights Act,” Milwaukee “remain[s] one of the most racially divided cities in the nation” (34). The housing divide in Milwaukee not only keeps poor people from achieving the American dream of stable and affordable housing, but it also supports a system of segregation that goes against the founding ideal of equality. end public domain text

annotated text Logos and Pathos. Desmond addresses the issue of right vs. wrong. He attempts to persuade readers by offering examples that make them think about the legal aspects of housing (logos) and the effects that deprivation have on individuals (pathos) . end annotated text

public domain text Desmond’s argument is enticing in many ways. However, critics point out that he proposes a solution that fixes only the short-term problem of sustaining stable housing with a universal voucher program that provides no incentive for work. The long-term problem, which Desmond never addresses, would have to include a solution that would raise a massive number of people out of poverty by enabling them to sustain reliable housing, along with other living expenses, without relying heavily on government assistance. Vouchers may begin to eat away at the root of poverty, but they are a short-term, rather than a long-term, fix. end public domain text

annotated text Addressing Counterclaims. Evans is careful to include some possibly negative views of Desmond’s main points to indicate that she has considered all sides before reaching a final verdict on the validity of his argument . end annotated text

public domain text In the end, though, Desmond’s argument is effective because he provides ample evidence with varying appeals to support his claims. The use of anecdotes allows readers to feel the pain of poverty. Desmond’s statistical research shows logical reasons to end poverty through universal housing. The mentions of founding principles such as equality show that readers have a moral obligation as Americans to participate in a solution to the housing crisis. end public domain text

public domain text Although much of Desmond’s book relies on its anecdotal evidence and emotional appeal, it is his logic that ultimately proves convincing. He identifies a tangible cause of poverty, then offers an equally tangible solution to the problem he describes. If having stable and affordable housing will help end poverty and thus improve society, then the government should provide this through vouchers and rent regulation. end public domain text

annotated text Conclusion and Thesis Statement Reaffirmed. Evans praises Desmond for his rhetorical ability to appeal to readers in different ways. She claims that his logical approach, presenting facts and figures along with emotional appeals, should be enough to convince the government to act. end annotated text

Desmond, Matthew. Evicted: Poverty and Profit in the American City. Broadway Books, 2016.

Discussion Questions

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