cover letter for freelancer project proposal

How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

Get OpenAsset DAM Insights

How to Create Winning Proposals

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Land Your Dream Freelance Gig: Upwork Cover Letter Guide

Landing freelance gigs on Upwork requires more than just a stellar profile. While your skills and experience take centre stage, a well-crafted cover letter can be the secret weapon that sets you apart from the competition. 

This guide equips you with expert tips and winning templates for cover letters for Upwork to craft proposals that grab clients' attention and secure those dream projects.

Understanding the Importance of a Cover Letter on Upwork

Defining a cover letter in the freelance landscape.

Cover letters on Upwork serve as introductions, expand your profile, and showcase your suitability for the job, much like in the traditional job market. It's your chance to personalise your proposal, demonstrate your understanding of the project, and showcase what makes you the ideal freelancer for the job.

Why Your Upwork Cover Letter Makes a Difference

Here's why a cover letter matters:

• Provides Context on Your Fit:  A cover letter allows you to expand on your experience and skills beyond a simple resume bullet point. You can explain how your unique background and approach make you the perfect person for the role.
• Cuts Through the Noise: Upwork is a crowded marketplace. A strong cover letter makes you stand out.
• Demonstrates Initiative and Communication Skills: A well-written cover letter showcases your professionalism and ability to communicate effectively, essential qualities for any freelancer.
• Opportunity to Address Specific Requirements: A cover letter for Upwork helps highlight your skills directly relevant to the project's needs, demonstrating your understanding of the client's goals.

Crafting a Winning Cover Letter: Essential Tips

Now that you understand the importance of a cover letter let's delve into the key elements that make it effective:

Add Your Personality (While Remaining Professional)

While professionalism is key, there's no need to be boring. Write in a conversational tone that's respectful but engaging. Avoid starting with dull phrases like "My name is Job Applicant Jean" and instead, let your personality shine through with phrases like “Having helped clients achieve [Specific results] in the past, I believe my skills can be a valuable asset to your [Project Name] project.” 

Integrate Keywords Seamlessly

Pay attention to the keywords used in the project description. Subtly integrate these keywords throughout your cover letter for Upwork to improve your proposal's searchability within Upwork's search engine.

Example: Look for keywords in the project description (e.g., "social media marketing"). Subtly weave them into your cover letter to improve searchability within Upwork's search engine. Instead of generic statements like " I have experience in marketing ,” go for keyword integration: " I noticed you mentioned a focus on social media marketing and audience engagement. In my previous role, I managed social media campaigns that grew follower bases by 30% through targeted content strategies. "

Proactively Address Client Concerns

Anticipate potential concerns clients might have and address them directly in your cover letter. This demonstrates your attentiveness and ability to think ahead.

For example, instead of leaving clients wondering with generic statements like "I'm a great writer, trust me,” try addressing concerns like"I understand clear communication is crucial. I provide regular progress updates and keep you informed throughout the project. Feel free to reach out with any questions or concerns."

Crafting a Memorable Closing Statement

Instead of a standard sign-off, conclude with a call to action that reinforces your value proposition.

Example: "I'm confident my skills can significantly benefit your project. Let's discuss how I can help you achieve your goals. I'm available for a call at your earliest convenience."

Refine Your Approach: As you gain experience, track what resonates with clients and adapt your cover letters for continued success.

Showcase Your Passion and Understanding of the Client's Industry

Go beyond just listing your skills. Briefly mention what excites you about the client's industry or project type. This demonstrates genuine interest and sets you apart from freelancers focused solely on the job itself.

Example: "I've been following the impressive work your company has done in the sustainability sector, and I'm particularly passionate about [specific aspect of the industry]. My experience in [relevant skill] combined with my enthusiasm for this field allows me to bring a unique perspective to your project."

Highlight Your Skills and Quantify Your Achievements (When Possible)

Don't simply repeat your resume. Briefly showcase your most relevant skills and experiences that directly address the project's requirements. Back up your claims with data. Numbers add credibility and give clients a clearer picture of your impact.

Example: Instead of saying " increased website traffic, " quantify it. " I crafted SEO-optimised blog posts that resulted in a 25% increase in organic website traffic for my previous client. "

By incorporating these essential tips, you'll craft compelling cover letters that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. Keep personalising and refining your approach to stand out on Upwork!

Sample Cover Letter Templates for Success

These Upwork cover letter samples provide a foundation to build upon, tailored to different freelance specialities.

General Template: A Versatile Approach

Hi [Client Name],

I am writing to express my interest in your project for [Project Title]. Having reviewed the details, I am confident that my skills and experience in [Your Skills] make me a strong fit for this role.

In my previous work with [Previous Client/Company], | successfully [Describe a Relevant Achievement]. My portfolio showcases a range of projects that demonstrate my ability to [Highlight Relevant Skills]

I am eager to learn more about your vision for this project and discuss how | can contribute to its success. Please find my portfolio attached for your review.

Thank you for your time and consideration.

[Your Name]

Web Designing Template

Dear [Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my expertise in web design. With [Number] years of experience crafting user-friendly and visually appealing websites, I am confident I can deliver exceptional results.

In my previous project for [Previous Client], I designed a website that resulted in a [Quantifiable Achievement] increase in [Metric, e.g., traffic, conversions]. My portfolio showcases my ability to design websites that are not only aesthetically pleasing but also optimised for [Areas of Expertise, e.g. SEO, mobile responsiveness].

I'm eager to discuss your vision for the website and collaborate on a design that exceeds your expectations. Please find my portfolio linked below for your reference: [Portfolio Link]

Content Writing Template

Hey[Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my content writing skills. With [Number] years of experience crafting engaging and informative content, I am confident I can create pieces that resonate with your target audience and achieve your desired goals.

In my previous role at [Previous Client/Company], I successfully increased website traffic by [Quantifiable Achievement] through the creation of [Type of Content, e.g., blog posts, SEO-optimised articles]. My portfolio showcases my ability to write in various styles and tones, ensuring your content aligns perfectly with your brand voice.

I'm eager to discuss your content strategy and brainstorm ideas that will captivate your audience and drive results. Please find writing samples relevant to your project in my portfolio linked below: [Portfolio Link]

Graphic Design Template

I'm excited to submit my proposal for your [Project Title] project. Having reviewed the details, I am confident my expertise in graphic design can deliver visually stunning and impactful creative assets that align with your vision.

For [Number] years, I've been helping businesses like yours create captivating visuals that elevate their brand identity. In my previous project for [Previous Client], | designed [Type of Design, e.g. logos, social media graphics, website banners] that resulted in a [Quantifiable Achievement] increase in [Metric, e.g. brand awareness, engagement].

My portfolio showcases my design versatility and ability to translate your ideas into effective visuals. I'm particularly skilled in [Areas of Expertise, e.g., brand identity design, illustration, UI/UX design. I'm eager to collaborate with you and bring your design vision to life. Please find a link to my portfolio showcasing relevant design work: [Portfolio Link].

Video Editing Template

Hello [Client Name],

Having reviewed your project for [Project Title], I'm confident my video editing skills and creative vision can transform your raw footage into a compelling and engaging video.

With a passion for storytelling and [Number] years of experience editing videos for [Previous Clients/Companies/Industries], | possess a strong understanding of pacing, transitions, and the power of visuals to capture and hold the audience attention.

In my previous project for [Previous Client], I edited a video that achieved [Quantifiable Achievement] by utilising [Specific Editing Techniques]. My portfolio showcases my ability to edit videos across various styles, from promotional content to explainer videos.

I'm eager to discuss your vision for this project and collaborate on crafting a video that exceeds your expectations. Please find a link to my portfolio showcasing my editing skills: [Portfolio Link].

Note: Adapt the bracketed sections to your specific skill set. Also, while you can use these templates for reference, it's important to make your cover letter very personalised.

By incorporating these tips and templates, you'll be well on your way to crafting compelling cover letters for upwork proposals that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. As you gain experience on Upwork, track what resonates with clients and refine your approach for continued success.

Q1. What Components Are Mandatory for a Good Cover Letter?

Ans. While there's no strict format, strong cover letters typically include:

• A personalised greeting
• A brief introduction highlighting your relevant skills and experience
• A specific example from your portfolio that showcases your expertise
• A closing that expresses your enthusiasm and next steps (e.g., call to schedule a call)

Q2. The Resume and Cover Letter Dilemma: To Copy or Not to Copy?

Ans. Your cover letter shouldn't simply replicate your resume. It expands upon your resume by demonstrating your understanding of the specific project and how your skills directly benefit the client.

Q3. What is the difference between a Proposal vs. a Cover Letter?

Ans. On Upwork, the terms "proposal" and "cover letter" are often used interchangeably. They both refer to the written document submitted to convince a client to hire you. However, some freelancers differentiate between the two. A cover letter might be the initial introduction, while a proposal includes the cover letter alongside more detailed information about your approach, timeline, and pricing.

Q4. Should you use ChatGPT to write your cover letter?

Ans. While AI writing tools like ChatGPT can help generate ideas, it's crucial to maintain a personal touch in your cover letter. Clients value genuine communication and a clear understanding of your skills. It's best to use these tools as a starting point and then personalise the content for each project.

How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

“This is the most important five paragraphs one can write as it’s the only part everyone will read. You must knock it out of the park or you’ll lose.”

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

“Thank the customer, show enthusiasm, demonstrate senior sponsorship, briefly introduce win themes–and then shut up and leave the rest to a brilliant exec summary!”

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

“You need to make the client feel as though you are speaking directly to them.”

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

“Choose the top 3-5 features of your solution and describe how they will benefit your customer in a single line. Be direct: Here’s what we offer. Here’s how it will solve your problem.”

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

“A great cover letter isn’t stuffy or formal–it’s a conversation between real people, a chance to put aside the technical language of procurement and connect with the human being on the other side.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

“Sign the proposal cover letter from the highest-level person with signature authority, preferably someone that the customer knows personally.”

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

“Remember, your cover letter isn’t about you, it’s about your client. Let them know that you understand them. Then you can talk about how your company can solve their potential challenge.”

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

Related posts

The best proposal software for 2024 (top four tools), the raci chart: how to respond faster to security questionnaires, 51 fascinating rfp statistics on the state of bidding in 2023.

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How To Write An Upwork Cover Letter: 5 Tips + Free Template

One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.

The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.

Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.

So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.

What Is An Upwork Cover Letter?

The cover letter is an essential part of a resume or CV. Normally, when you’re applying for a job, you include a cover letter with your CV to let your potential employer know why you’re applying for the job, what kind of goals you have, and why they should hire you for the position.

Upwork cover letters use the same concept. Whenever you’re applying for a job on Upwork, you now have to fill out a section called Cover Letter.

Here, you can write a detailed yet concise message to clients explaining how you can help the client and why you’re the best person for the job.

As you can imagine, this is a crucial part of a job proposal that will determine whether you will get the job or not.

Before You Apply For Jobs..

Before you apply for jobs and start writing cover letters, make sure you complete the following steps. Because without these steps, clients will never hire you, even if you write the perfect cover letter.

1. Improve Your Communication Skills

Improving your communication skills is the first thing you should do before applying for jobs.

Learn to write better messages to clients and learn the proper etiquette for writing emails. You can follow this guide to learn more about it.

Also, I highly recommend that you take an online course on copywriting and business communication. Think of it as an investment in yourself.

And it will go a long way to help you write great proposals, cover letters, and communicate with clients like a professional.

If you’re interested, start with these Skillshare classes:

• Business Communication Skills: Write & Speak More Professionally
• Copywriting: Essential Skills For Writing Engaging Marketing Copy
• Professional English Emails: Write Clearly and Effectively

2. Optimize Your Upwork Profile

The next thing you need to do is optimize your Upwork profile.

When you apply for a job and send a proposal to a client, one of the first things they do is check your profile.

Now imagine doing all the work to find the perfect job and write a great cover letter while you have a terrible profile. It will only send those potential clients away. Don’t make that same mistake.

I wrote a complete guide on creating an effective Upwork profile. Give it a read and optimize your profile accordingly.

3. Gather Some Samples

Now, you can say all you want about your skills and abilities in your proposal but the client will never believe you if you don’t have hard evidence to back your claims.

So make sure you have some samples of your work to show the clients.

If you’re a writer, you can include links to your previously published articles.

If you’re a graphic designer, you can include a link to your portfolio.

If you don’t have any links to show, attach sample documents and files in the proposal.

4. Ask For The Right Price

When using Upwork to find jobs, asking for the ideal price is very important. Because it’s always going to be a bidding war between freelancers.

But the key to finding the right price is not to ask too low that clients think you’re desperate. Or ask too much that turns clients away.

To figure out the sweet spot between the two, you can check the Upwork services section.

Browse the category related to your work to see what other freelancers are charging for similar jobs.

Then come up with a price that fits your client’s budget and the regular rates at the same time.

5. Only Apply For The Right Jobs

There are some freelancers out there who apply to every job that comes up in their feed while copy-pasting the same cover letters and proposals.

This is a huge mistake that will get you nowhere.

Learn to pick the right jobs that fit your set of skills. Find jobs that have detailed descriptions that give you more information about the job. So that you can research the client and their industry to write better cover letters.

What To Include In Your Cover Letter

Once you complete all the initial steps to optimize your profile and writing skills, here are the most important points you need to cover in your cover letter.

• Address the client by their first name (eg: Hi John,)
• Mention that you’ve read the entire project description
• Do some research to understand what the client is asking for
• Provide solutions to the client’s pain points
• Mention why you’re the perfect person for the job with facts (eg: I have 5 years of experience in social media marketing and I worked for client X)
• Show examples of your previous work, portfolio, or client case studies
• In the end, mention that you have a strategy in mind for the client’s project and ask them to DM you for details
• Remember to keep it short, detailed, and concise

You’ll see how all these points come together in the example and the cover letter template below.

How To Write Cover Letter for UpWork

It’s best to write the cover letter on different software like Google Docs or MS Word and then copy it over to Upwork. You wouldn’t want to accidentally hit send while you’re writing the cover letter.

As I mentioned before, learning to write well is very important. Taking a copywriting class will not go to waste.

Take all the key points I mentioned in the previous section. Write in friendly and simple words to describe your proposal for the client.

Here’s a quick Upwork cover letter example to show you how it’s done:

Hi John, I read your entire job description and I think I’m the perfect person for the job. Here’s why: -I noticed that you’re looking to build an online store website. I think WordPress is the best platform to build your website and I have over 5 years of experience building WordPress sites -I’ve built WordPress websites for many clients including CocaCola and Pepsi -Here are just a few of the links to websites that I’ve recently built for other clients (include links here. Or attach your sample documents) -I have a really great concept idea for building your website that will make your brand look even better than your competitor (Do research to find the competitors and mention the name here). Send me a DM or respond to this proposal so we can discuss more details I’m really excited about this project and to work with you to build something amazing. Looking forward to your DM. -Your name

See how simple and concise that looks. And we covered all the key points in that 150-word cover letter. You can easily edit this message to include skills and experience related to your industry.

There are also great tools you can use for writing your cover letter online . They offer more professional-looking layouts that you can easily customize, which are ideal for applying for not just freelancing jobs but for any type of job application.

Free Upwork Cover Letter Template

I made a more beautifully formatted Upwork cover letter template that you can use when applying for jobs. You can download it below.

Make sure to edit and customize this template according to your needs.

10 Tips For Writing Professional Cover Letters

Follow these quick tips to make your cover letter look more professional.

1. Personalize Your Greeting

Avoid generic greetings like “Dear Sir/Madam” or “To Whom It May Concern.” Take the time to find out the client’s name and address them directly. A personalized greeting shows that you’ve done your homework and are genuinely interested in the job.

2. Start with a Strong Opening

Grab the client’s attention right from the start. Mention the job you’re applying for and briefly state why you’re excited about the opportunity. Highlight a key skill or experience that makes you a perfect fit.

3. Highlight Relevant Skills and Experience

Focus on the skills and experience that are most relevant to the job. Use bullet points to make this information easy to scan. Be specific about your accomplishments and how they align with the project’s requirements.

4. Show Enthusiasm and Interest

Clients appreciate freelancers who are genuinely interested in their projects. Express your enthusiasm and explain why you’re excited about the opportunity. A passionate approach can make you stand out from other candidates.

5. Address the Client’s Needs

Show that you understand the client’s needs by referencing details from the job posting. Explain how you plan to meet those needs and solve their problems. Tailoring your cover letter to the specific job demonstrates your attention to detail.

6. Include Samples or Links to Work

Provide links to your portfolio or attach samples that are relevant to the job. Seeing your work helps clients assess your skills and makes your application more compelling. Ensure the samples showcase your best work and are easy to access.

7. Keep It Concise and Focused

Clients are often busy and may not have time to read lengthy cover letters. Keep your letter concise and to the point, ideally no longer than one page. Focus on the most important information and avoid unnecessary details.

8. Proofread Carefully

Spelling and grammar mistakes can make a poor first impression. Proofread your cover letter carefully to ensure it’s error-free. Consider asking a friend or using a tool like Grammarly to help catch any mistakes.

9. End with a Call to Action

Conclude your cover letter by expressing your eagerness to discuss the project further. Invite the client to contact you for an interview or to ask any questions. A clear call to action can help move the process forward.

10. Follow Up if Necessary

If you haven’t heard back within a week or so, consider sending a polite follow-up message. Reiterate your interest in the project and ask if the client needs any additional information. Following up shows your persistence and commitment.

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How to Write a Winning Proposal as a Freelancer

In today's fiercely competitive freelance market, your proposal can be the key difference between securing or losing a client. In this comprehensive guide, we delve into the subtle arts of crafting a captive cover letter, professionally structuring your proposal, authentically spotlighting your value and wrapping it all up in a compelling manner to ensure you have the best shot at winning over potential clients. From using the right language to creating an easy-to-read pricing list, understanding the power of social proof, to mastering the art of the follow-up, get ready to revolutionize your freelance proposal approach and stand out from the crowd like never before. Let's get started!

Crafting the Ideal Cover Letter and Title Page

Crafting a compelling cover letter is the initial step of a successful freelance proposal . This introductory piece of correspondence shouldn't be tied to the proposal itself. Instead, it might be dispatched as a standalone file or incorporated into your proposal email body. The cover letter provides an overview of your work style, capability, and professional identity -elements which are crucial due to the probability of it being the reader’s first interaction with you. The aim is not to skim the surface of information but to inject life into facts that stimulate the reader's desire to read on. Take, for example, a short yet impactful letter that initiantly conveys courtesy, followed by a succinct introduction of your professional competencies and a preview of your impending proposal.

The title page is more than a symbolic interaction: it carries your name, the client's signature, and the proposal label. Moreover, it's a golden opportunity to make a lasting first impression. A well-prepared title page subtly generates anticipation by emphasizing the author's expertise in the field. Embed subtle graphics and a simple design to project sophistication without overwhelming the client. This memorable first "official" page should lay the groundwork for a seamless transition into your proposal narrative.

The transition from the cover letter to the title page carries substantial significance. Executed seamlessly, it ensures your work, skills, and proposal is presented engagingly to the prospective client. The cover letter incites curiosity about your competence and drafts a preview of your business operations. The title page, in tandem, propels this curiosity further by illustrating the level of professionalism embedded within your proposal. This strategically crafted opening act sets accurate expectations, nurtures a sense of anticipation, and makes the client feel valued even before they delve into the proposal details. Hence, this integral part of your proposal needs finesse, patience, and careful crafting. In a nutshell, this well-planned introduction acts as a springboard, catapulting the client into the centerpiece of your freelance proposal.

Structuring Your Proposal – From Overview to Detailed Pricing

Understanding how to effectively structure your proposal is key to landing those big deals. Start strong with an Executive Summary, not merely introducing yourself, but specifically focusing on what your potential client should expect going forward. The key here is to succinctly present a snapshot of the whole proposal, stimulating interest and setting the stage for what will unfold.

Next, your Solution Proposal takes center stage. With astute precision, you outline how your identified solutions align with and solve the client's needs. This section brings the value of your services to light, helping your prospective client see your offer as a tailor-made solution, not just a list of services. For example, instead of offering " freelance writing services ," mention that you would provide "8 SEO-optimized blog posts aimed at increasing web traffic and expanding your brand's online presence."

Apart from rich, well-articulated content, the presentation is equally important. A well-structured Table of Contents gives your proposal an organized, easy-to-navigate layout. This, bolstered by a strong value proposition that sets you apart from the competition, ensures your proposal is exceptional. The Pricing Breakdown follows next, providing a transparent rundown of costs linked to each solution or task, not forgetting necessary contingencies. This step is crucial in fostering the reliability of your proposal and giving the client a clear view of the project's financial outline.

Showcasing Your Worth – The 'About Me' and Testimonials

The "About Me" or "Why Should You Work With Me" section of your proposal is where honesty and authenticity need to shine. This section is more personal, allowing you to establish a direct connection with the client, making you more relatable. You have the opportunity to underscore your unique skills and how they perfectly align with the client’s project requirements. But remember, you should always adapt to your client's tone; if they are more formal, avoid being overly friendly or using complex business jargon. Instead, focus on showcasing your experience and competence in a way that assures the client of your commitment to their project.

One brilliant way of showing your commitment is to draft out some sample content or an outline of the work you’ll execute, thereby reinforcing a connection with the project at hand. However, be cognizant of the line between assurance and arrogance. The client should see your dedication to their project, not a self-centered tirade about your skills and prior achievements.

Sealing the deal comes with credible testimonials and social proof. Passing remarks about your skills will have far less weight than testimonials from satisfied clients. Hence, embed case studies or testimonials from previous clients that vouch for your efficacy. Reviews and recommendations function as powerful tools of persuasion, as clients trust the word of their peers. Furthermore, sharing examples of your best and most relevant work also demonstrates that you are reliable and adds credibility to your proposal. Clients find tangible evidence of your previous work appealing and reassuring, a testament to your potential performance in their project. So, never underestimate the power of showcasing your worth through an honest 'About Me' section and substantiated testimonials.

The Proposal Wrap-Up: The Agreement, the Call-to-Action, and Following Up

Ensuring an effective conclusion to your proposal boils down to three key aspects: compelling call-to-action (CTA), seamless agreement section, and proactive follow-ups.

An engaging CTA may encourage the client to engage, be it through a call, an email, or by signing the proposal digitally to initiate the project. Furthermore, the proposal should incorporate an Agreement and Terms and Conditions section that signifies your professionalism. An 'eSignature' field could enhance the legitimacy, where the client’s digital signature ratifies the proposed terms, creating a legally binding contract from the stipulated date.

The role of the freelancer extends beyond just sending out the proposal. Swift responses to client queries and periodic follow-ups can position you as a reliable professional, positively influencing the client's decision.

To optimize your efficiency, use reusable proposal templates. This not only saves time otherwise spent on recurring redrafts but also ensures a structured approach, eliminating the possibility of skipping crucial sections. Utilize these strategies of crafting your proposal to step towards freelance success.

In this comprehensive guide on how to write a winning proposal as a freelancer, the article covers various key aspects including crafting a compelling cover letter and title page, structuring the proposal effectively, showcasing your worth with a personal touch and testimonials, and wrapping up the proposal with a compelling call-to-action and proactive follow-ups. The key takeaways include the importance of injecting life into your cover letter, creating a well-designed title page, presenting a snapshot of your proposal in the executive summary, outlining solutions that align with the client's needs, providing a transparent pricing breakdown, showcasing your unique skills and commitment, incorporating testimonials and social proof, and ensuring a seamless conclusion with a compelling call-to-action and proactive follow-ups.

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Freelance Cover Letter: What You Should Include + Examples

A well-detailed freelance cover letter has the potential to make your profile stand out – a prospect that most self-employed people want.

Not only does it give you the chance to express to your clients what makes you the right fit for the job , but it also shows clients how you’ve put in the work to better understand them and their needs .

Learn in this article why you should use a freelance cover letter, what information you should include in it and download our free cover letter for freelance work !

Benefits of a freelance cover letter

• Things to include in your cover letter

Freelance cover letter sample (Free download)

Before we get started on all the things you should include in your cover letter, let’s first talk about why a cover letter is so important to freelancers and how it can help you with your client proposals .

First things first, a cover letter tells your clients exactly who you are and what it is you can do for them. It allows you to highlight your strengths and tells your client that you are serious about having the opportunity to work for them .

Another reason why you should include a cover letter with every proposal is that it has the added benefit of bolstering your resume. If your resume is not persuasive enough to garner a call back, a cover letter attached to it can help.

Need a hand with your freelancer resume? 💡 How to List Freelance Work on Your CV

Things to include in your freelance cover letter

Now that we’ve established the importance of a cover lette r, let’s take a look at some of the most important things that your cover letter should include :

#1 Your name and information

Start your cover letter with your name and your contact information . You don’t want potential clients hunting for information on how to contact you should they wish to work with you. Your contact information should include your email and phone number .

#2 Date + client’s name and information

The next thing to include in your cover letter is the current date, name of your client, and any available contact information (email or office address).

Make sure to position this on the left side of your cover letter as it is generally what is expected.

#3 Salutation (greeting)

Always greet your client with a polite salutation (Dear Mr., Ms., or Mx.) before you start your opening paragraph. It’s always a good idea to r esearch your client and use their last name in your salutation – this shows that you’ve done your research.

Seeing their name on the cover letter may grab the hiring person’s interest and they will probably be more receptive to your application .

Join our IT freelancer community today! Create your freelance profile in just 2 minutes .  

#4 Introduction

The beginning first paragraph of your cover letter should contain an opening line that hooks your client in straight away . For example, you could give them feedback or a compliment.

Try mentioning how you learned about the project, what caught your attention from the project description and show your enthusiasm for the position by mentioning some facts about it.

Hello Mr. Maas, Thanks for adding the Profile Verification feature to freelancermap. I’m a long-time freelancermap user and since I verified my profile I’m getting in touch more often. I noticed you are currently also looking for a SEO expert and I’d be happy to help you rank for keywords such as “XY” or “YX” in the top 5. I belive my past experience could make a valuable asset for the team.

#5 Your achievements and reasons why you should be considered

Now it’s time to start writing the main body of your cover letter. You should start by listing your achievements – consider adding in factual data about how your work helped improve a particular product or company. 

An achievement example to include in your cover letter as a digital marketer or SEO :

For the past 6 months, I helped XY place 15 relevant keywords in the top search results, resulting in an increase of X% in traffic and therefore an increase of X% in the number of customers.

By doing X and Y, I increased (Client X) website conversion rates by 32%.

Including numbers and data rather than vague achievements increases your chances of landing the project because it shows your clients how your work can improve their performance.

Tip: Include relevant keywords that the clients used in the job description (e.g. responsibilities or needed qualifications). Match those keywords with your actual skills to demonstrate that you would be a good fit for the project.

#6 Conclusion and CTA

Conclude your cover letter with a brief (but strong) closing paragraph. Reiterate your value to your client and hint at how you can be of use to them by teasing an impressive achievement.

Here’s an example of a closing paragraph for a freelance cover letter :

I’d be super happy to show you how I was able to increase (previous company)’s revenue in a short period of time. Would you have time for a 15-min call? I propose August 5 @ 9am or August 9 @ 10am (EST). If that works, please send me a zoom or other video link for the call.

#7 Sign off and name

Sign off your cover letter by using simple one-liners such as ‘ Kind regards ’ or ‘ Sincerely ’ along with your full name at the end .  Also do not forget to thank them for their time and consideration.

I appreciate your time and consideration . Best regards, The freelancer

More information and tips for a cover letter for a freelance job:

• Proofread – Review your cover letter for typos or spelling mistakes (Especially in a cover letter for a freelance writer!).
• Build trust – Clients just want the work to be done efficiently and on time. Show them how you worked with other clients.
• Mention tools you use for work, communication or project management – This will help the client understand your working process.
• Availability – Will you be working with other members of their team?If the client is based in the US say: I am also available in US time zones.
• Technical excellence – No 2 freelance jobs are the same, read through the project description and identify what expertise is especially required by the client. Let them know that you have that important skill.

With the examples provided before, you can customise your own freelancer cover letter , but here’s a free template that you can use to get your own cover letter started !

You can download it (no e-mail address required) and use it for reference.

Don’t forget to customise it according to your preferences and the job in question .

Of course, depending on the work to do, the cover letter will be different. A freelance translator cover letter  would have fewer similarities with a cover letter for a freelance web developer in terms of skills.

However, the cover letter format and structure will apply to any industry.

Do you have a cover letter example that gets you instant responses from clients? Share your tips and experience with us!

You might also like :

• NDA for freelancers – Tips & template
• How to convince clients they should hire you
• Templates & Documents every Freelancer should Have

Natalia Campana

Natalia is part of the international team at freelancermap. She loves the digital world, social media and meeting different cultures. Before she moved to Germany and joined the freelancermap team she worked in the US, UK and her home country Spain. Now she focuses on helping freelancers and IT professionals to find jobs and clients worldwide at www.freelancermap.com

Grato Natália!

Como sempre nos dando apoio e dicas super importantes para o nosso sucesso!

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An Upwork Cover Letter Example For Freelancers

So, you’ve decided to join Upwork or a similar freelance marketplace. That’s a great idea! The gig economy is booming and the compensation reflects that. Freelancers providing skilled services tend to earn 70% more per hour than their cubicle-dwelling counterparts.

But, you have to be mindful of competition too. As many as 57 million workers in the US alone freelance part-time and full-time. And Upwork has some 12 million registered users. Thus, to get your piece of the pie, you really need to make Upwork ‘work’ for you.

That starts with having a well-optimized personal profile and learning to write great bidding letters for projects. This post offers some tips for that. Plus, we’ve included a quick Upwork cover letter sample you can use as a reference. Keep in mind that this post will mostly reference Upwork, but could really apply to any freelancing platform.

Start With Optimizing Your Profile

You can bet that anyone interested in your proposal is going to check out the information in your profile before they even consider you for the job. So be sure that your profile includes the following:

• A rockstar profile title that summarizes what you do.
• Crisp and professional profile picture
• Detailed profile overview that explains your professional background and highlights your skills.

You can also spice it up with testimonials/quotes from your past clients and portfolio pieces. Lastly, add extra credibility by completing several competency tests.

Be Specific in Your Proposals

In most cases, you will be applying to do a very short-term, very specific task. In your cover letter (project proposal) don’t go around the bush too much and succinctly state what makes you a good fit for that job. Include your resume only if the job posting specifically instructs you to do so.

Here’s a quick example to illustrate the point further: imagine you’re a freelance graphic designer . If you apply for a gig to design a set of landing pages, don’t waste time discussing any other skills or experience (e.g. your amazing illustration talents). Instead, write only about your experience with landing page design and perhaps conversion optimization.

Speak in Terms of The Clients Needs

Keep in mind that many of the jobs posted on Upwork are time-critical. The person who needs the work done likely has little time to train someone, or even provide a bunch of clarification. That’s why a person who can say something like: “Look, I understand what you want. Here is how I will do it. It will be done quickly. I’m ready to start immediately.’ is going to earn a second look.

To help build even more confidence in your abilities, consider including a testimonial or reference from another client. If you can show that you’ve completed similar work in the past, that will work in your favor too!

Focus on Skills, Not Personality

Normally, your cover letter is the perfect vehicle to show your enthusiasm for the company mission, and that you will fit in with the company culture. Here, none of that matters. So keep the focus on your skills and experience, not personality traits.

Answer Their Questions

Sometimes, a potential client will post a pretty detailed list of questions they want to be answered, and information that they want you to provide. On one hand, that makes it much easier for you to write the cover letter. You simply answer the questions they provide. On the other hand, if you miss anything, it could get your entire proposal eliminated from consideration. So pay attention!

Cover Letter Sample For Upwork in .docx Format

Here is a sample cover letter that you can submit in response to a short-term project on Upwork.

Download example (Word version)

Upwork Cover Letter Example – Text Format

Hi Michael,

Just checked your project details “Design a new onboarding process for a banking app” and I believe that I may be a great fit.

As a UX designer with 3 years of experience, I have previously designed account creation and account opening system flows for a lending app (received a 5-star review from the client). You can check the project details in my portfolio, along with several other designs for e-commerce, healthcare and media companies.

You mentioned that you also need someone experienced with interactive prototyping and InVision. I’m a long-term user of this app. Also familiar with Balsamiq and Adobe XD software. 

I have included information about my rates, and I am confident that I can deliver the first design mockups within 2 weeks as per your deadline. Please contact me so that we can get started.

Kevin Ninja

P.S. I took a moment to explore your website. It’s very well-designed. If you’re interested in making further changes, I believe I can make some small tweaks to your landing pages to boost conversion rates.

Final Tip: Sell a Bit Further

Treat your cover letter as a marketing document. Work mostly to sell your clients on the skills they need right now, but don’t forget to sell yourself a bit as well. Slip in a postscript or ‘aside’ to let them know other ways in which you can help!

Discover Even More Releveant Cover Letter Examples!

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A huge collection of cover letters created by a ninja team of writers and career advisors. Learn how to write, style and file cover letters that employers actually enjoy reading.

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15 Professional Freelancer Cover Letter Examples for 2024

Your freelancer cover letter should immediately capture the client's attention. It's vital to showcase your relevant skills within the first few lines. Connect your expertise directly to the project you're applying for. Let your professionalism and enthusiasm shine through every word.

All cover letter examples in this guide

Freelance Artist

Freelance Consultant

Freelance Copy Editor

Freelance Editor

Freelance Interpreter

Freelance Journalist

Freelance Makeup Artist

Freelance Photographer

Freelance Producer

Freelance Production Assistant

Freelance Programmer

Freelance Reporter

Freelance Stylist

Freelance Trainer

Cover letter guide.

Freelancer Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Freelancer Cover Letter

Key Takeaways

Writing a freelancer cover letter often feels like a tough puzzle just when you thought your job application was complete. You've polished your resume, only to realize your cover letter can't simply rehash that information. Instead, it must spotlight a pivotal professional triumph, weaving a compelling narrative without tipping into clichés. This delicate balance requires a mix of formality and personality, all condensed within the tight confines of one page. Let's guide you through crafting a cover letter that stands out, just like your proudest moment.

• Step your best foot forward in the freelancer cover letter introduction;
• Be inspired by other professionals' certified cover letters;
• Structure your freelancer cover letter to feature what matters most;
• Close off your freelancer cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your freelancer cover letter (all you need to do is personalize it, and you'll be good to go).

If the freelancer isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Freelancer resume guide and example
• Freelance Copy Editor cover letter example
• Freelance Trainer cover letter example
• Freelance Tutor cover letter example
• Freelance Designer cover letter example
• Freelance Marketing Consultant cover letter example
• Freelance Interpreter cover letter example
• Freelance Producer cover letter example
• Freelance Project Manager cover letter example
• Freelance Translator cover letter example
• Freelance Editor cover letter example

Freelancer cover letter example

STEPHANIE MOORE

+1-(234)-555-1234

[email protected]

• Highlighting relevant experience and past successes (e.g., organizing a charity event that raised significant funds) directly showcases the applicant's ability to manage substantial projects and achieve financial targets, both of which are critical for an event coordinator.
• Expressing knowledge and admiration for the prospective employer’s work conveys the applicant's genuine interest in the company and helps establish a connection with the hiring manager.
• The mention of specific skills such as negotiation and logistic management is important for the event coordinator role, as it assures the employer of the applicant's capability to handle the complexities of event planning and execution.
• Demonstrating the impact of the applicant's work (e.g., increased community support) aligns with the organization's aim to create memorable experiences and adds value to the applicant's profile by showing they understand and share the company’s objectives.

What should your freelancer cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your freelancer cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your freelancer cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and freelancer cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your freelancer cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a freelancer cover letter

• Header: Includes the freelancer's name, contact information, and the date, essential for providing the recruiter with immediate identification and means of contact.
• Greeting: Addresses the recruiter or client directly, if their name is known, to establish a personal connection and show attention to detail.
• Introduction: Briefly introduces the freelancer, mentioning their main area of expertise and enthusiasm about the opportunity, to capture the recruiter's interest right away.
• Body: Outlines the freelancer's relevant skills, experience, and successful projects or outcomes that relate to the job at hand, demonstrating their capability and fit for the role.
• Closing: Ends with a call to action, such as inviting the recruiter to discuss the project in further detail, and expresses gratitude for considering the application, leaving a positive and proactive final impression.

Key qualities recruiters search for in a candidate’s cover letter

• Proven track record of successful projects: Demonstrates reliability and the ability to deliver quality work, which is crucial in a role with no long-term employer oversight.
• Specialized skill set: Highlights expertise relevant to the specific freelance job, showing the recruiter you have the necessary technical or creative skills.
• Strong communication skills: Essential for understanding project requirements, setting expectations, and maintaining workflow without in-person supervision.
• Time management and organization: Shows you can handle multiple projects efficiently, meet deadlines, and organize tasks effectively, which is critical when working independently.
• Adaptability and problem-solving: Indicates that you can handle the unpredictable nature of freelance work and adjust to new challenges and changes in project scope.
• Positive testimonials or references: Provides social proof of your professionalism and the quality of your work, instilling confidence in potential clients about your reputation.

How to greet recruiters in your freelancer cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your freelancer cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Team Name] Team,
• Dear [Company Name] Recruiter,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],
• Dear [Department] Department,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your freelancer cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your freelancer cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your freelancer cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your freelancer cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Storytelling in the middle (or body) of your freelancer cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your freelancer cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

A sincere and original way to end your freelancer cover letter

When writing their freelancer cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner .

Write about:

• how you see yourself growing in the role/organization;
• the benefits you would bring about (you'd impress even more with tangible metrics);
• the next steps in the process (provide your availability for interviews).

Lacking experience: here's how to write your freelancer cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your freelancer cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Summarizing the most important aspects in writing your freelancer cover letter, remember to:

• Create a personalized freelancer cover letter for each role you apply for, that includes the recruiter's name in the salutation;
• Format your freelancer cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
• Always start off your freelancer cover letter with two sentences that reflect what is most important about your application;
• Your freelancer cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
• Instead of opting for the "Sincerely yours" ending, close your freelancer cover letter with a nod to the future with what you aim to achieve in this potential role.

Freelancer cover letter examples

Explore additional freelancer cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Good resume characteristics: what to put on yours, resume wars: anakin skywalker vs darth vader, are photos on your resume unprofessional [expert advice], cover letter checklist : learn how to impress recruiters, email to send resume: how to build yours [+ template].

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The Ultimate Freelance Proposal Template

In the freelance world, you have to propose your work and capabilities to potential clients – in which case, you will need a freelance proposal template. If you are working independently, it means that you may need to send proposals to prospective clients.

Bonsai can offer freelance proposal templates, which you may use to write a solid proposal. This should save time and bring more clients your way, as you will be able to focus your time on the work that you have to do.

Try Bonsai out today for 14-days free and see just how easy it is to send professional proposals.

Ready to learn more about creating a freelance proposal template?

Let’s dive in.

What Is a Proposal in Freelancing?

A freelance proposal – also referred to as a cover letter or a quote proposal – is a document that freelancers send to outline a client’s project and the estimated price. Clients will review the document and determine if the services provided are worth the price asked for.

Try Bonsai’s Freelance Proposal Templates

A freelancer getting a free template from Bonsai can enjoy the following features:

Detailed Structure

The proposal templates provided by Bonsai have a detailed yet simple structure that can appeal to every client.

They answer questions in a streamlined manner and offer all the information on the project or industry that your client may need.

Simple to Obtain and Use

As long as you have a Bonsai account, it is very easy to obtain a detailed template for your new projects.

You may use them as an example before writing your own, or you may customize the existing template to fit your company resources.

Multiple Templates to Choose From

No matter your job or the company you are part of, Bonsai has a template for all your needs.

For example, if you need a proposal for accounting service , or an advertising or animation proposal, Bonsai has a variety of options for you to choose from.

Easy to Deliver

A good working relationship relies on ease of communication and punctuality. Bonsai allows you to send freelance proposals very easily, notifying you when you get a response. The quicker you get in touch for the job, the easier it will be for you to win clients.

Advantages of Using a Bonsai Freelance Proposal Template

When you create a freelancer proposal template for your client through Bonsai, you may enjoy several benefits. Here is how the process may benefit you for every project:

They Look Professional

A freelance proposal will create a lasting impression on your potential customers. Based on the look and design of the proposal, the client will decide whether it’s worth giving you the job or not.

A Bonsai freelance proposal template will come with a professional look, making everything seem crystal clear. This will make it easier for you to find your clients.

They Upsell Service Packages

A Bonsai freelance proposal template can also offer a variety of service options for you to choose from.

This way, you will be able to maximize your payment, as well as your close rate for every project.

They Streamline Approvals

Bonsai proposals will allow you to keep track of them and you will know when your proposals have been viewed. This will make your freelance work much simpler, as accepting them can be made electronically and automatically.

They Save Time

Writing the proposal template by yourself can be rather time-consuming, considering the amount of information and details that you will use on the project.

With Bonsai, you get the benefit of free download for freelance proposals , saving you precious time.

They Demonstrate Your Understanding of the Job

Freelancers will apply for a job here, a job there – and likewise, your proposal will not be the only one that the client gets.

A free proposal template from Bonsai will show the client that you fully understand the project, helping you secure a job with various client types.

Tips for Creating a Freelance Proposal with Bonsai

Bonsai gives a good skeleton for you to communicate the necessary information to your client. Here are some tips on how you can make the most out of the free proposal template services provided by Bonsai.

Write Down Benefits to Make an Impression

The key for a client to go through your proposal and draw a contract with you is to make a lasting impression.

For example, you should briefly introduce yourself and your work as a freelancer and express your intention to sign a contract.

Show Your Worth for Your Potential Client

Whether you request a job in data entry, content writing, graphic design, or any other industry, your client needs to know what your worth is – what your strengths are.

You should point out your skills, experience, and educational background, telling them why you think you are the best freelancer for the job.

Include Samples of Your Previous Work

Your client needs to get an idea about what you can do for them, and Bonsai can help you with that. For example, when sending out a proposal for a job, you may want to attach a sample or two before you hit send.

Avoid Ambiguities in the Project Proposal

When you are writing the freelance proposal template, you need to be as detailed as possible, leaving no sign of ambiguity. From the description of the job to your skills and the payment, make sure that you are clear as possible.

Bonsai makes it easy for you, telling you exactly what information you are supposed to write down. Big words won’t land the job, and by keeping it simple, freelancers may begin to build trust with potential clients.

Encourage a Response

As a freelancer, you want your clients to know that you are looking forward to working on their projects.

When you are sending out the proposal, make sure that you put down your contact information as well. Bonsai will also make it easy for them to contact you by sending automatic reminders and notifications.

The Bottom Line

The right proposal template can help you receive freelancer work and improve customer experience. You can get the template for free by using Bonsai.

Whether you use it as an example for your own model or you send it as it is, a Bonsai proposal template can make it easier for you to secure a job.

Ready to get hired? At Twine , we have dozens of top-quality jobs being posted each and every day. From design to marketing, development to copywriting – there’s a job ready for your skills. Join the marketplace of diverse creative talent here .

Brandon Leuangpaseuth

Brandon Leuangpaseuth is a freelancer from San Diego, CA. He loves to share his knowledge about personal finance, writing, and business.

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Real sample freelance proposal letters that won projects

Freelance proposal letters are a bit like internship applications. At one point I was stuck with a dead-end internship in Portugal. I wanted a change and so I sent out 100 cover letters to cool looking advertising agencies with the hope that I could land a better one. 

My goal was to send out exactly a hundred, in part as curiosity to see what would happen and in part as I was thinking that by sending out that many, surely something would stick.

It was an epic fail and I didn’t hear back from 98 out of them but luckily one of them was a good match.

I’ve had the same experience with freelance proposals but eventually, I figured out how to make them work and I’ve since earned thousands of dollars from freelance projects.

It turns out that sending fewer and making each one better is much easier. Who would have thought!

In this article, we’ll look at samples of freelance proposal letters that won projects, why they worked and specific common mistakes to avoid.

Samples of proven freelance proposal letters that won projects

Let’s begin by looking at a few winning proposals from freelance websites like Upwork, generously shared by our readers.

From Upwork

Project description:

The cover letter:

He landed the gig at $35/hour.

Another example below. The project description:

And the proposal:

The reader won the project earning $250.

From outside freelance platforms

Outside of freelance platforms, freelance proposal letters often look like some variation of this:

Standard proposal (outside freelance platforms)

These are a bit different compared to on freelance platforms since there the proposal is the first communication with the potential client. 

Outside, the proposal letter usually has no new information and is more so a recap of what you and the business have discussed. Like a conclusion of sorts after a phone call and a verbal agreement that we can work together — making the intangible, tangible.

Unfortunately, many of us mistake the proposal as the thing that will win you the project but most successful people seem to agree, that when you reach this step the important work has already been done.

Of course, this isn’t always the case. Some choose to hold back on their pricing and only reveal it in the final proposal before the client agrees or not.

I generally prefer to do it before, especially on a call or in-person if possible, because it gives me the opportunity to see the real reaction on the client’s face.

I don’t negotiate my rates but the feedback helps me better understand if I’m working with the right type of clients. Sometimes we work with clients that can barely afford us but because they love the service, they keep the agreement until at one point the bill becomes too high because they want us to complete more and more projects.

It’s difficult to know in advance but we are actually doing them a disservice by continuing to work with them. We are also doing ourselves a disservice because we are constantly at a ceiling that we can’t break through because the client’s business is too small.

Seeing their immediate reaction to the price, I get a sense of whether the ball-park is right and when I look for new clients I’ll better be able to adjust.

On freelance platforms like Upwork, it is particularly tricky because the first contact point (the first message) to clients is called “the proposal”. It is misleading since clients tend to only accept projects without any further interaction if the project is small. 

The type of clients that upload projects on these platforms are often inexperienced and not that great at describing what they need, and so it becomes impossible to write them a good proposal.

Why the proposal letters worked

One of the reasons why the Upwork proposals above work is that the freelancer spends time acknowledging the lack of a relationship between the freelancer and client, yet also begins to build the relationship by sharing the background of the freelancer in a way that is relevant to the project.

That last bit is key. Most of us tend to say “I did this, I know that” whether in a cover letter for a job or in a client proposal, but forget to show the client how it relates specifically to their project.

When working remotely, it is likely that we will work with someone from a different culture. So being aware that we come with different backgrounds, showing where we come from and what we need in order to do a good job for them is essential.

The Upwork proposals above points out how the client didn’t share a particular detail that the freelancer needs to understand in order to help. And they didn’t stop there. 

Instead, they go on to build a relationship with the client by showing how they have solved a similar project for another client and how they went about that.

At the heart of it, it comes down to three elements:

• Summarize the client’s problems to show that you understood them
• Show the solution and potential results
• Show why you are the person for the project e.g. you’ve done something similar

Notice that I didn’t say that we must show two case studies followed by a nice comment to hack it. Building trust with the potential client is a fluid process and once we move from focusing on the project to focusing on the person, we tend to see great results.

3 common freelance proposal letter mistakes

There are a few things that I notice many readers tend to do over and over again, that crushes their chances of winning the freelance project.

Some are more important than others and because we can only do so much, let’s focus on those that will really move the needle. Simply avoiding these three will make a big difference for you:

Trying to save time with templates

Ignoring the human aspect, thinking that the proposal can’t be revised.

This one is often misunderstood. Because templates tend to perform badly, we have to send more proposals and thus it takes more work to land clients.

Some freelancers are mass-sending generic template proposals out. I’ve seen it mostly on freelance platforms but it happens via email as well.

The point is to make it a volume game and because of the sheer size, if just a tiny percentage are interested, it works out because it is possible to automate the sending of them with tools.

Some argue that if the potential clients are desperate enough to respond to those messages, they are able to land them. It technically works but there’s something to be said about the quality of those clients.

Interestingly, I hardly ever hear those freelancers sharing how awesome their clients are and how they are earning great money working with them.

At the same time, I never hear those clients talk about this amazing contractor they are working with… see a pattern?

When we work with smart clients, granted we have to work harder to impress them but the outcome is beyond worth it. Smart clients that love us, send us repeat work all the time and refer us to other great clients — and the circle continues.

The thing is that there is something within great clients that makes them connect with other great clients like how successful people know other successful people. There is just nothing like the trust of a mutual connection to spur a relationship between us and a new great client.

Instead of spending hours impressing them cold, from scratch, without charging them, we can go straight to the profitable billable hours where we earn money.

Unfortunately, a lot of us freelancers think that freelancing is project-based when in reality it is relationship-based.

Often we have the expertise that a client needs but that isn’t always all we need in order to do good business with them. We also need to show them that they can trust us to do a good job with the resources available.

That’s why businesses often show logos like “as seen in” and “featured on”. It’s basically outsourcing the solution to somewhere else, thinking that if that person/brand likes them, they must be good enough for us as well. A trust indicator of sorts. 

There may or may not be a lot of faults with thinking this way. Especially, considering how easy it is to get those logos but nonetheless, that’s how we humans function. So, that’s the game we have to play.

The final big mistake I often see is thinking that the proposal is the end all be all. It can absolutely be revised and you might even want to consider having the client be part of the process of drafting the proposal, so you are sure they are happy with the outcome. That way they are more likely to agree that if we send them a whole big document out of the blue.

It’s another opportunity to build a deeper connection with the client and since this is trust-based, another opportunity to help them trust us. This sometimes comes through the sheer exposure to us as people.

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How To Write A Killer Proposal Cover Letter

In this digital, competitively busy setting, first impressions are essential. The same goes for the cover letter you’re framing to pitch to a prospect.

The client’s desk is already filled with convincing letters from potential talents.

Standing out in the enormous queue of “skilled” candidates and grabbing the gig needs you to craft an appealing cover letter.

Instances suggest many skilled freelancers fail to land a project because they lack impactful proposal writing skills . 

Here, we will guide you through the process of creating a stellar cover letter for your proposal that grabs the client’s attention and brings exciting offers to your table.

Table of Contents

1. Read the Requirement Thoroughly

Many freelancers commit the mistake of starting the proposal just by reading the headline and not going into detail. This is not a great idea because you will miss vital information in the job description/requirements.

This may lead to non-adherence to a clause that the employer might have included, and you miss it altogether.

Check out the 30 common freelancing mistakes you can avoid making in this blog!

Reading the requirement thoroughly will help you understand the client’s needs better, customize your offering, and frame your pitch accordingly.

Sometimes, the clients also put specific instructions between the job requirements to know if you have read them thoroughly.

Here’s one example. 

We are looking for talented logo designers to join our team and work on our brand’s new logo launch, which is due this coming month.

We are a startup based out of Dubai and work with digital marketing agencies to care for their content needs. Write “N” at the beginning of your cover letter.

The pay is decent, and if we like this work, there will be regular work in the coming months. Place your bid to discuss further. 

If you start your proposal after a single gaze at the headline of hiring logo designers, you will miss the vital instruction in between. The same instruction 

2. Use Comprehensive Language and Tone 

Now that you have read the description in detail, it’s time to start writing the cover letter .

Remember, the cover letter is not for showing how many bombastic words you know. Neither is it your space to show how strong your vocabulary skills are. 

Keeping the proposal simple and comprehensive is the key; the sentence flow must be seamless. It would help if you keep the tone so that it directly connects to the client, and they find it interesting to read until the end. 

The more straightforward structure you follow conveying the most powerful message, the better your chances to stand out in many applications.

3. Capture Attention

Your client is super busy and receiving hundreds of applications stating why they should hire them. The chances are high.

He will scroll through your proposal, too, UNLESS you have something unique in it. 

Consider starting with a line that forces them to stop by and read more about you.

Something similar could be, “ I am super excited to frame this letter as I have four years of experience in logo designing, fitting the exact criteria you’re looking for. I’ll tell you why.” 

It is essential to grab their attention in the first few seconds of them opening your proposal. They won’t even take it to the next paragraph if they aren’t impressed. 

4. Answer Why You’re The Perfect Fit 

Once you’ve successfully grabbed their attention, they’re likely to read your letter, in the end, to understand if you are the one they are looking to hire. So, playing your dice on point here is crucial, or you’ll lose the game. 

You have to convince the client why you’re an excellent fit for the project and why they won’t regret hiring you. Choose to answer the following questions in detail: 

• How does your experience fit in with the mentioned job description?

Here, talk about your experience in the concerned field. Suppose they’re looking for a graphic designer for a new website.

Talk about your experience in graphic designing, what you understand about the industry, and your related work. Showcase your design skills and make sure to create a catchy graphic designer cover letter .

• What relevant work have you done? 

Tell them what similar projects you have worked on and how you contributed to that work. Describe how your client reacted to your work and gave you a big thumbs up. Keep it precise and to the point. Attach relevant samples to your work for them to look at your skills. 

• Talk about your ideas and excitement about working on the project. 

Tell them some brief ideas of how to be a unique contributor to the project. Express your enthusiasm to be a part of it and that you can’t wait to hear back from them. 

Clients love to see energetic candidates willing to invest their hundred percent in the project. A monotonous, repetitive cover letter without customization is a big red flag for them. 

5. Conclude with a Catchy CTA

If the client has come to the end of your cover letter, you have done an incredible job. But don’t think you’re done yet.

Not adding a catchy call-to-action will often fade the client’s interest to revert to you. Therefore, concluding your proposal cover letter with an engaging CTA is crucial, forming a different communication gateway. 

Some Quick Tips For Crafting an Appealing Cover Letter 

Now that you know the elements of what goes inside an intriguing proposal, here are a few quick hacks on the significant pointers. 

• While you write the proposal, ensure your focus is on client requirements. If they are looking for a copywriter for a travel website, you must not be talking about your experience writing crypto copies. What you can produce must be relevant to what the client wants. Want to become a copywriting superstar? Check out our blog for some insider tips and tricks to kickstart your journey!
• You might have written hundreds of copies or designed more than a hundred logos. But what the client cares about more is how you can be of help to their project. Rather than boasting about your achievements, explain the similar work you have done and the experience you have gained in that area. 
• Always remember that the proposal is not an essay on your professional achievements. It is a pitch to convince the prospect about your services. It would help if you hit the areas that connect to the client and they find it reliable to hire you for the project. 

Let’s see one example: a lot about the tactics for crafting an appealing cover letter that works. You could take references from this template while you pitch your next prospect. 

Here we go! 

Hey Sam, 

Greetings of the day! 

I’m writing this letter to express my strong desire to join your project about copywriting experts for an ed-tech website.

Being a copywriter for over three years now, I have collaborated with many ed-tech brands and startups and helped them with their needs of steller website copies. 

I follow a unique copywriting strategy that instantly connects to the audience and helps you get the recognition you deserve.

I’ll be open to constructive criticism and shall open the suggested feedback accordingly to keep up with your requirements. 

I can’t wait to implement my creativity and skills to develop engaging website copies that will stand out in the great wave of sensitive documents from competitors. 

I’d appreciate any further queries from your end and would be happy to answer them. I am attaching my samples herewith for you to gauge my skills better. 

Sounds like a good fit? Feel free to revert, and let’s discuss the project further. 

The Bottom Line 

Framing a catchy cover letter for your proposal is the first step towards creating an impression with your prospect and might open the door to long-term opportunities. So, be very cautious while you write the letter and ensure you are hitting the target areas right on point. 

Do you apply the steps mentioned above while you pitch a prospect? If not, what are you waiting for? It’s your time to implement the strategies now! And if you need some more resources for creating a winning freelance portfolio , we have got you covered too!

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