cover page vs cover letter

What Is a Cover Page?

A cover page, also often called a cover letter, is one of the first things a hiring manager reads when reviewing your application. To make a positive first impression, your cover page should be easy to read and include information about why an employer should hire you. Read this article to learn the basics of cover pages, what details and information should be included and how to format a cover page.

What is a cover page?

A cover page is a one-page letter you send to employers in addition to your resume and any other application materials they ask for. You can describe your skills, experience, education and achievements that make you a good fit for the role. Be sure to include the reason why you applied for the position. A cover page can serve as a way to explain your interest in the role since a resume has limited space. Consider submitting a personalized cover page with each application you send.

What to include in a cover page

Here are the main items you should include in a cover page: 

At the top of your cover page, add a formal business header.

Example of a business header:

• Your name, address, phone number and email address
• The recipient’s name, company and address

If you’re unsure of the name of the person you need to send your cover page to, you can use the company name instead.

After your header, add a salutation that addresses the recipient. A professional salutation will have the recipient’s title and last name. For example, ‘Dear Mr. Wise.’ Reread the job description to see if there’s a specific person you should address, or you can contact the company. Use ‘Dear Hiring Manager,’ or ‘Dear Hiring Committee’ if you don’t know who to address. 

Details about the job and company

In your first paragraph, explain what job you’re applying for and how you found it. Specify which website you found the job advertisement on so hiring managers know which recruitment efforts are working. 

If someone referred you, include their name so the hiring manager can contact that person for more details about you. Including a name can also get the employer’s attention, making it more likely that they’ll invite you in for an interview. 

Skills and experience

Use your second paragraph to describe why you’re the right person for the job. Go into detail about any certain skills you have that the employer may find useful. If possible, relate your skills to some in the job description. Your cover page is a good place to write about how you use your skills in the workplace, so give specific examples. 

If you have any experience that relates to the job, you can also write about that in the second paragraph. Try to incorporate how you used the skills you mentioned to excel in the role. 

Additional items

If education, certifications or licensure are important for the job, list them in the next paragraph. 

Examples of additional information you might want to include:

• Degree title
• Year awarded
• Awarding body
• License number
• Expiration date

You can also add any achievements or accomplishments, such as winning an award. 

Interest in the role

In the next paragraph, tell the employer why you’re interested in the role. Look at the company’s website and the job description, then pick one or two things that make you excited about the job or business. This shows the employer that you did your research and truly want to work for the company. 

The final paragraph of your cover page should have a call to action for the hiring manager to follow up with you. State that you’re looking forward to learning about the next steps in the interview process, and that they can contact you if they have any questions about your resume and qualifications. You can also thank them for taking the time to read your cover page and resume. 

After that, include a professional closing, like ‘Sincerely,’ ‘Best’ or ‘Regards.’

Name and signature

Add a space after your closing to add your signature. If you’re sending your cover page by email, you can add an electronic signature or leave the space out. Below your signature, print your name. 

Cover page tips

Here are some tips to consider when writing your cover page:

• Keep it short.  Cover pages should be less than a page long. This ensures the employer can read it all the way through instead of scanning it. 
• Only include the necessary details. To keep the hiring manager’s interest, add details that are relevant to the role. Keep it focused so it’s easy to read in a short amount of time. 
• Use keywords if possible.  Look at the job description for any keywords you might be able to add. Skills, responsibilities and qualifications are all good areas to check for words you can incorporate in your cover page. 

By following these tips, you can create a cover page that hiring managers read from beginning to end.

Cover page template

You can use this template to write your own cover page:

[Your name] [Your address] [Your phone number] [Your email]

[Recipient’s name] [Recipient’s company] [Recipient’s address]

Dear [Recipient’s name],

[In the first paragraph, describe the role and how you found it.]

[Use the second paragraph to describe your skills and experience.]

[The third paragraph should explain your interest in the job.]

[End your letter with a call to action.]

[Closing], [Signature] [Your name]

Cover page example

This is an example of a basic cover page:

Michael Chang 43 2nd Ave. Franklin, PA 555-555-5555 [email protected]

February 4, 2020

Leandra Hussein Pennsylvania Glass, Inc.  673 Jacobs Ln.  Franklin, PA

Dear Ms. Hussein,

Thank you for considering me for your open transportation coordinator position. Morgan Lee, an accounting clerk at your company, informed me of the role on Monday, and I was excited to apply. 

In my three years as a transportation coordinator, I have developed excellent communication, time-management and organization skills. At my current job as a transportation coordinator with Diaz and Associates, I created a new fleet schedule and matrix that increased the number of local deliveries by four per day. I was also awarded Employee of the Month in November 2019.

After researching your company, I believe I would be a perfect fit for the role. I value teamwork and working hard to help others in achieving a common goal.

I would enjoy the opportunity to speak with you more about the job and your company. I have attached my resume for you to review, and I would be happy to answer any questions you have about my qualifications. Thank you for your time and consideration. 

Regards, 

Michael Chang

Resume VS Cover Letter in 2024 [Detailed Guide & Examples!]

Navigating the job market in 2024 can be tricky, with every detail in your job application making a huge difference. 

In such a situation, you might find yourself wondering about the roles of resumes and cover letters and how each can help your job hunt. 

While a resume showcases your skills and experiences, a cover letter adds a personal touch, explaining why you're the perfect fit. But blending these two effectively isn't always straightforward.

But worry not! 

This guide will show you how to create a spotless application by telling you all about resumes vs cover letters, including:

• Resume Vs Cover Letter: 3 Key Differences 

Resume Vs Cover Letter: 3 Key Similarities

• What to Include in Your Resume and Cover Letter
• Resume and Cover Letter Examples

Let’s dive in!  

Resume Vs Cover Letter: 3 Key Differences

When you're on the hunt for a new job, understanding the difference between a resume and a cover letter is crucial. 

They might seem like they serve the same purpose at first glance, but they're actually quite different in terms of format, tone, and purpose. 

Let's break down these key differences to help you leverage each one effectively in your job application: 

#1. Format 

The main difference between a resume and a cover letter is how they’re formatted. A resume’s format is structured, almost like a database of your professional life. It's a concise, bullet-pointed list showcasing your work experience, skills, and educational background. 

The idea is to make it easy for the employer to scan through your qualifications quickly. Think of it as a highlight reel of your career, with each point clear and to the point.

On the other hand, a cover letter has a more narrative style. It's your chance to tell a story about your professional journey. Here, you're not just listing your achievements and skills; you're explaining them. 

You can dive into details about key experiences, how you tackled challenges, and why you're a great fit for the role. While your resume is factual and to the point, your cover letter allows your personality and enthusiasm to shine through.

What you include in a cover letter is also different from a resume. In your cover letter , you're linking your skills and experiences directly to what the job requires, using examples and anecdotes. Meanwhile, your resume serves as a straightforward record of your professional path and competencies.

The tone is where you see the difference between a resume and a cover letter. 

A resume is all about being professional and straightforward. You're sticking to the facts: your past job titles , the skills you've mastered, and your educational background. It's like a formal report about you, so there's not much room for personal flair or storytelling.

In contrast, your cover letter is where you can be a bit more relaxed and personal. 

This doesn't mean you should be overly casual, but it's definitely the place to add a bit of your personality. You can write in the first person, share your enthusiasm for the job, and talk about why you're excited about the opportunity. It's like having a conversation with the hiring manager, telling them why you'd be a great fit for the job.

So, while your resume is the straight-to-the-point , no-nonsense part of your application, your cover letter is where you get to be more expressive. 

#3. Purpose

When it comes to the purpose of a resume and a cover letter, it's all about showing different sides of your professional story. 

Your resume is the backbone of your job application; it's essential. It gives a clear, concise rundown of your professional journey. Basically, it's your way of saying, "Here's what I've done and what I'm good at." You can apply for a job with just a resume, but it's just a part of the whole picture.

The cover letter is what fills that picture. It complements your resume by filling in the gaps and adding context to your experiences. This is your space to explain why you're interested in the job and how your background makes you a great fit. It's like adding color to a black-and-white photo. 

By writing a cover letter , you're showing hiring managers that you're not just tossing your resume into every job opening you see. You're taking the time to present a complete, well-thought-out application.

So, while your resume is key, including a cover letter can be a game-changer. It shows you're a dedicated job seeker who understands the value of presenting a full picture. Hiring managers often look for this effort as it demonstrates you’re serious about the role. In a stack of many resumes, a well-crafted cover letter can be the thing that makes you stand out .

If navigating the world of job applications can be tricky, it helps to know that both resumes and cover letters also share some common ground.

While they have their differences, they also have key similarities like length, the need to be tailored to the job, and using matching templates. 

Understanding these similarities can help you create a cohesive and compelling job application package:

#1. Length 

First up, let's talk about length. Both your resume and cover letter should be pretty brief . 

The recommended resume length is usually one page long . You can have a two-page resume , but that's only if you have tons of experience and are applying for an executive position. 

As a rule of thumb, though, your resume should be all about being concise and to the point. You want to make sure every word counts, especially since hiring managers don't spend a lot of time on each resume.

Your cover letter should also be short and sweet. Aim for about three to four paragraphs , and don’t go over one page. You're not writing your autobiography here; you're giving a snapshot of why you're the right fit for the job. It's your chance to highlight the most important parts of your resume and add a bit of personality, but remember, brevity is key.

So, whether it's your resume or cover letter, keep it tight. You want to give just enough to spark interest and make them say, "Let's call this person for an interview."

#2. Tailoring it to the Job

Now, let's talk about tailoring these documents to the job. 

This is super important for both your resume and cover letter. You can't just send the same version to every job opening; it needs to feel like it was made just for that specific role. For your resume, this means highlighting the experience and skills that are most relevant to the job you're applying for. You've got to show them that what you've done lines up with what they need.

Your cover letter needs this custom touch, too. It's your chance to draw a clear line between your skills and experiences and the job's requirements. Here, you're telling them, "Hey, see these things on my resume? This is how they make me a great fit for your job." It's about making the connection between you and the role crystal clear.

So, whether it's tweaking your resume to highlight certain experiences or writing a cover letter that speaks directly to the job ad, tailoring each document is key. It shows that you're not just looking for any job; you're interested in this job.

Looking for a new job? Be sure to read the ultimate guide to the job hunt for help along the way!

#3. Matching Templates 

Lastly, there's the visual aspect – using matching templates for your resume and cover letter. When these two pieces of your application match, it gives everything a cohesive and professional look. 

Think of it like wearing a matching outfit to an interview; it just looks more put together. Using the same design, colors, and font style in both documents creates a strong, unified brand for you as a professional. It's a subtle touch, but it can make your application stand out.

Having a matching set also shows attention to detail. It tells the hiring manager that you've put thought and effort into your application. It's not just about the content; it's also about presenting it in a way that's pleasing to the eye and easy to read.

If you're not a design whiz, don't worry. There are tools out there that can help.

For example, Novorésumé offers matching templates for resumes and cover letters. This makes it super easy to create a professional and stylish-looking application package. 

With a few clicks, you can have a resume and cover letter that look like they were made to go together, because, well, they were!

What to Include in Your Resume

Your resume is your professional story on a page. It's crucial to include the right information to showcase your skills and experiences effectively. Here's a breakdown of what to include:

• Contact Information : Start with the basics - your name, phone number, email, and LinkedIn profile. Make sure your email sounds professional and not like something you came up with in high school (e.g.: [email protected]). 
• Resume Summary or Objective : This is a brief statement at the top of your resume. It should highlight your career achievements and aspirations. Tailor it to reflect how you're a great fit for the specific job you're applying for.
• Professional Experience: List your past jobs in reverse chronological order. Include your title, the company name, dates of employment, and a brief description of your responsibilities and achievements in each role.
• Skills (Hard and Soft): Highlight both your technical skills (like programming languages or marketing tools) and soft skills (like communication or problem-solving ). Tailor these to match the job description.
• Education : Include your most recent and relevant educational experiences. List the degree, the institution, and the year of graduation. You can also mention academic honors or extracurricular activities if they're relevant (I.e.: if you’re a recent graduate or entry-level professional).
• Optional Sections : If you have leftover space on your resume, you can include optional sections such as any languages you speak, any volunteer work you’ve done, your certifications or personal projects, as well as your hobbies and interests .

Are you wondering if you should write a CV or resume ? Read our article to find out what the differences are!

What to Include in Your Cover Letter

A cover letter is your chance to make a personal connection with the employer. It complements your resume by bringing your experiences to life. Here’s what you should include:

• Contact Information: Just like your resume, start with your name, phone number, and email. No need for your address, but including your LinkedIn profile could be a nice touch.
• Addressing the Hiring Manager: It's important to address your cover letter to the right person. If you can, find out the name of the hiring manager and address them directly (like "Dear Ms. Smith"). This personal touch shows you've put in the extra effort and makes your letter feel more tailored and respectful.
• Introduction: Grab their attention. Start with a concise introduction about who you are and why you're interested in the role. A compelling opener can make a big difference.
• Why You’re Interested in the Role: Explain what drew you to the job. Be specific about why the company or the role excites you. This shows you've done your homework.
• Your Relevant Experience and Skills: Here's where you match your skills to the job description. Use specific examples from your past to show how you've used these skills effectively to show the hiring manager why they should hire you.
• Conclusion and Call to Action : Wrap it up by reiterating your interest and thank the reader for their time. A proactive closing, like mentioning your eagerness to discuss your application in an interview, leaves a strong final impression.

13 Resume Examples

Are you wondering what a great resume looks like? Here are 13 resumes for different professions to inspire you:

#1. Business Analyst Resume Example

Check out our full guide to writing a business analyst resume here.

#2. Digital Marketing Resume Example

Check out our full guide to writing a digital marketing resume here.

#3. Software Engineer Resume Example

Check out our full guide to writing a software engineer resume here.

#4. Construction Project Manager Resume Example

Check out our full guide to writing a construction project manager resume here.

#5. Customer Service Resume Example

Check out our full guide to writing a customer service resume here.

#6. High School Resume Example

Check out our full guide to writing a high school resume here.

#7. Student Resume Example

Check out our full guide to writing a student resume here.

#8. Server Resume Example

Check out our full guide to writing a server resume here.

#9. Actor Resume Example

Check out our full guide to writing an actor resume here.

#10. Web Developer Resume Example

Check out our full guide to writing a web developer resume here.

#11. Engineering Resume Example

Check out our full guide to writing an engineering resume here.

#12. Computer Science Resume Example

Check out our full guide to writing a computer science resume here.

#13. Architect Resume Example 

Check out our full guide to writing an architect resume here.

13 Cover Letter Examples

And here are some cover letter examples to take your application from great to perfect:

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

Key Takeaways 

And that’s a wrap on everything you need to know about cover letters and resumes. 

Before you go and perfect your application based on what you just read, here’s a rundown of the main points we covered in this article:

• Resumes and cover letters differ in the way you format them, the tone you use when writing them, and the purpose they serve. 
• On the other hand, they also have similarities. For example, they’re typically the same length and need to be tailored to the job you’re applying for. 
• On your resume, make sure to include your contact information, resume summary, work experience, education, skills, and other optional sections. 
• Meanwhile, in your cover letter, you should first include a header with both your and the hiring manager’s contact information. Then you should address the hiring manager, write a captivating introduction, talk about your achievements and skills, and wrap up with a call to action and a professional signature line. 

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What Is a Cover Letter?

Understanding cover letters, types of cover letters, how to write a cover letter, tips for writing a cover letter.

• Cover Letter FAQs

The Bottom Line

• Career Advice

What Is a Cover Letter? Types and How To Write One

A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position. Since a cover letter is often one of only two documents sent to a potential employer, a well- or poorly-written letter can impact whether the applicant is called for an interview .

Key Takeaways

• A cover letter is commonly submitted with a job application explaining the applicant's credentials and interest in the position.
• A good cover letter complements the resume and explains why the candidate is the ideal person for the job.
• Common cover letter mistakes can sink a job applicant.

Investopedia / Joules Garcia

Most job postings are done online and no longer require a physical application. Instead, applicants send companies a copy of their resume along with a cover letter either by email or with a hard copy through the mail. A resume offers a glimpse into the professional and academic experience of a potential employee. The cover letter, on the other hand, acts as an introduction written by the candidate to express their interest in the position and what makes them the best fit for the job.

A good cover letter complements a resume by expanding on items relevant to the job. In essence, it's a sales pitch that describes why the applicant is the best person for the position. Career experts advise job seekers to spend time customizing each cover letter for the particular position, rather than using a generic missive. Although this requires extra effort, it can be very helpful in allowing an applicant to stand out above the competition.

The cover letter provides information to the employer about who the candidate is as a professional and as a person. This includes their areas of interest, professional goals, knowledge, skills they've gained over the years, achievements, passions, and aspirations. The cover letter should be a one-page document that provides a clear and concise idea about why the candidate is the best person for the job . It should also highlight the cultural fit.

While there is no set template for a cover letter, the type of letter that you write will depend on the requirements of each individual company or employer. The information that is included in a cover letter will vary depending on the goals and purpose of your application.

• An application cover letter is the most familiar type of cover letter. This is generally written in response to a vacancy that is posted on a company's website or a job board. In addition to answering any specific questions posted in the job ad, it may also highlight any experience or skills that are suitable for the position.
• A referral cover letter is similar to an application letter, but it includes the name of a colleague or employee who recommended the applicant for the open position. A strong referral can help you stand out against other applicants.
• A prospecting cover letter , also known as a letter of interest, is written by a job seeker and addressed to a company where they would like to work. However, it is not aimed at a specific role or vacancy. Instead, this type of letter inquires about open positions in general and may highlight any special skills that make the writer suitable for the company.

When employers post a job ad that requires a cover letter, they may specify certain requirements for the cover letter to address. For example, they may require applicants to answer certain questions, or to respect a certain word limit. It is important to follow these requirements, as they reflect on the applicant's ability to understand and follow directions.

If the employer does not set any expectations, a typical cover letter should be about a page or less, and may include a formal greeting, contact information, and links to the applicant's portfolio or work. It should highlight any special skills, and explain why you would be a good fit for the position. This is your chance to impress the employer: Even if your resume does not have everything an employer wants, a well-written cover letter can make the applicant stand out from the crowd.

However, it is possible to include too much information. Most employers will simply glance at the majority of their cover letters, and a long-winded essay might end up at the bottom of the pile. A few short paragraphs explaining your skills, and why you chose that specific employer, should be enough to put your best foot forward.

Writing a cover letter doesn't have to be tedious—even though it may seem like it's a chore. Here are a few simple tips you may want to consider when composing your cover letter:

• Personalize your letter for each role. Never use a generic cover letter. This means you have to write a new one for each position. Be sure to include your strengths and skills, and explain why you’re the perfect candidate.
• Include contact information. If the posting doesn't include the hiring manager's name, call the company , or check its website. Including this person's name gives your letter a proper greeting and also shows you have initiative. And don't forget to add your contact information, too. This is important if your resume gets separated from your cover letter.
• Simplify your letter. Communicate clearly and concisely. Using complex words and sentences would most certainly fail to convey your intentions with the company and the person reading the letter probably won't bother with the rest of your application.
• Be specific when needed. Don't rehash your resume, so be sure to quantify your accomplishments. For instance, expand on your marketing experience in your cover letter by saying you brought in 200 additional clients each month and increased revenue to $10,000. This can set you apart from candidates with vague personal details.
• Proofread. After you’ve written the letter, go over it a few times to ensure there are no errors. Then ask someone else to do a once-over and recommend any changes you may need to make.

A simple, focused cover letter without any typos or grammatical errors will get you noticed by potential employers.

A perfect resume can often be sabotaged by a poorly thought-out cover letter or one that is laden with mistakes. Whether you include the letter as per required submission guidelines, or you simply want to emphasize your interest in the job, make sure you avoid making these blunders.

• Names matter. This includes the name of the hiring manager, the company, and yes, even yours. Make sure you have the right names and the correct spelling. And don't forget to change the names if you're using the same cover letter for multiple jobs.
• Restating your resume. Since the cover letter is used to identify your skills and explain how your previous experience is applicable to the desired position, don't restate the stuff on your resume. Remember, the cover letter should complement your resume, not just summarize it.
• Keep your letter tight. Recruiters often go through hundreds of applications and don't have time to read through a three-page missive. The absolute maximum length for a cover letter should be one page, with a few concise paragraphs.
• Omit unnecessary details. Stay on topic. There's no need to mention your graphic-design skills if you're applying for an accounting position. It's a good idea to leave out personal things like your IQ, recreational accomplishments, interests, and hobbies. That is unless they relate to the job or company.
• Avoid sounding arrogant. Ensure your cover letter does not make you appear arrogant . While the cover letter is about you and your accomplishments, find a way of saying "I'm the best" without actually saying it. Avoid overusing words like "I," "me," or "my."
• Remember that spelling counts. Typos and grammatical errors can show you didn't bother to proofread your own letter. And make sure to be consistent—don't convey a dash with "--" in one place and "—" in another.
• Design matters : with the proliferation of publishing, design trends, and software, candidates have become creative in making their cover letter stand out from a design perspective. Make sure your cover letter projects your personality in terms of design while remaining professional. That is personal signature and branding.

How Long Should a Cover Letter Be?

According to Indeed , a leading job-seeking site, a typical cover letter should be about three or four paragraphs long and highlight any special experience or achievements that make the applicant exceptionally well-suited to the position.

How Do You Start a Cover Letter?

A cover letter should start with a formal greeting, preferably addressed to the hiring manager. If you do not know who will be reading your cover letter, a generic "to whom it may concern" is an acceptable, albeit old-fashioned, way to address a cover letter. It is also acceptable to address the letter to a title, such as "Dear Hiring Manager," or "Dear Talent Acquisition Team."

What Should a Cover Letter Contain?

An effective cover letter should highlight the applicant's skills, experience, and any achievements that make them a good fit for their prospective employer. It is also a good chance to mention anything that is not included in the resume: For example, if an applicant is drawn to a certain employer because they love a certain product, the cover letter is a great place to mention it. Make sure your cover letter also includes your name and contact information.

In a competitive jobs market, an effective cover letter is one way to make a job application stand out. This is a chance for an applicant to demonstrate why they think they would be a good fit. However, a poorly-written or meandering cover letter can hurt an application more than it helps.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Pages 3 and 5.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Page 5.

Jobscan. " Cover Letter Formats ."

Indeed. " What Is a Cover Letter? "

Indeed. " How to Address a Cover Letter (With Examples). "

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How to Write a Cover Letter

Resumes receive all the glory and attention, but don’t ignore your cover letter. Here's how to write one that stands out.

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The cover letter makes a case for why you’re the person the company should hire.

Somebody hiring you for a job will skim your resume, or may use an applicant tracking system to review it, but they will read your cover letter if considering you for a position .

Resumes are a vital tool for landing a job, and no job seeker should rush writing it, but the cover letter is worth lavishing time and attention on, too.

So if you’re looking for tips on how to write a cover letter, open up a document, and let’s get writing.

What Is a Cover Letter?

A cover letter is a letter that you’ll submit to an employer along with your resume and anything else, like a portfolio of your work, when you apply for a job. The cover letter makes a case for why you’re the person the company should hire.

If your resume is analogous to your brain – offering the facts and the logical reason why you should be hired – the cover letter is your heart – possibly striking an emotional chord with the employer and at least getting to the heart of the matter of why you, and no one else, is right for the job.

The resume should convince the employer that you have the background for the job; the cover letter should make it clear that you’re going to be an amazing employee and a pleasure to work with. After all, if all goes well, these people may be hanging out with you on their lunch break or working closely with you when you’re dealing with stressed out or difficult clients. That's arguably almost as important as you actually being capable of doing the work you're being hired for. And because of that, an employer would like to have a sense of your personality and who you are. A well-crafted cover letter can do that.

Choosing a Header

So how should you start the cover letter? Most resume experts will tell you to try and find the hiring manager's name, if at all possible. Assuming you have it, then you'd go with "Dear Mr. Smith" or "Dear Ms. Smith." You might want to address the person by their first name, according to Jennifer Fishberg, founder of Career Karma Resume Development & Career Services, which is based out of Highland Park, New Jersey.

That is, if you’ve already had contact with the person, or there has been a referral, going with a first name might be fine, Fishberg says.

“But if you’re unsure, err on the side of the formal,” Fishberg says.

And what if you’re applying blindly and have no idea who is going to read the cover letter? Perhaps the classic and tried-and-true “To Whom It May Concern”?

That would be a hard no, according to Fishberg.

“’To Whom It May Concern’ is a non-starter,” she says. “It just screams that this is one of a hundred mass-produced letters you've sent out and couldn't be bothered. Part of the job of the cover letter is to humanize you to the reader, so an impersonal greeting doesn't help your cause there,” Fishberg says.

So what should you go with? “If you really can't find a name, then ‘Dear Hiring Team’ can work,” Fishberg says.

The Opening

So once you’ve addressed whom you’re writing to, as you can imagine, you’d better seem pretty compelling quickly. You’re competing with a lot of job applicants.

“A strong cover letter grabs the reader's attention from the first line,” Fishberg says.

Easy to say, not always easy to pull off. But Fishberg suggests that you might want to highlight what you know of your employer’s “pain points” and your ability to offer solutions. Your employer has some sort of problem or wouldn’t need to hire somebody. The employer hopes that by hiring you, you will solve those problems.

“Start with an attention-grabbing sentence,” says Deb Harrison, a former high school English teacher and now growth and change consultant who has worked with companies in recruiting and with individuals searching for jobs. She is based out of Montgomery, New York.

Harrison says that attention-grabbing sentence might involve a relevant quote, statistic or anecdote. But don’t go overboard with your quotes, statistics or anecdote. “Make it clear in the first paragraph why you are applying for the specific job,” Harrison says.

Writing the Body

OK, you feel good about how you’ve addressed whoever is reading your letter. You’ve got the reader hooked. Now here’s where things can either soar or start to fall apart.

There’s so much to think about, including:

Length. Most job sites will encourage you to write a cover letter that’s half a page to a page long. Harrison says that “recruiters have a lot to look through, so too much information may not even get read, but it should provide enough to stand out to the recruiter.”

Tone. “Type like you are speaking in an interview ,” says Pete Milne, managing director of Robert Walters North America, a professional recruiting firm. “It is so easy to be overly formal in written form.”

That may sound like the opposite of what you want since formal would seem to equate being professional, but no, Milne asserts. Being overly formal can really backfire.

“The tendency to use bigger words or complex language is tempting in order to show your intelligence levels. However, long sentences, difficult to read paragraphs and convoluted language are all signs of poor communication,” he says. “No one should have to dissect what you are trying to say. Make it obvious and super easy to read.”

Milne adds: “Also, imagine the shock when you turn up to an interview and sound nothing like your highly formal, legal-sounding cover letter. Stay true to yourself and be confident with your real tone of voice and personality.”

Details. As in, they matter, but don't go overboard here either. “Stick to the important stuff – a cover letter isn’t a biography,” Milne says. “As much as I encourage professionals to spend a good amount of time on a cover letter, there also needs to be an understanding that this will likely be scanned over by your prospective employer – hence the need to keep the language simple. See a cover letter as your highlights reel."

And only, Milne adds, including the highlights that are relevant to landing the job.

But if you feel like your cover letter needs a little something else, even if it has nothing to do with the job, you can probably get away with it, within reason, according to Milne.

“There is no harm in including that you are an avid surfer, but don’t go on about it unless you like to compete on a professional level, and tie in how getting to the finish line is a core makeup of your personality," Milne says. "All roads lead back to whether you will be good at this particular job or not.”

You may start to feel like this cover letter is as hard to write as a novel or television script, but you don’t have to close with a powerful ending for the ages or a cliffhanger, fortunately. Harrison advises that in your final paragraph and sentences you encourage the reader to take action – that is, reply to you (and be sure to provide your contact information). She also suggests you reiterate your enthusiasm for the position and thank the reader for considering your application.

Kyle Elliott, a career coach who lives in Santa Barbara, California, had a suggestion for the ending, if you have room and think it needs more punch.

"Because social proof is powerful, a creative and powerful way to end your cover letter is with a testimonial from a supervisor, colleague or client. You don't need to ask for an entire letter of recommendation here either. You can repurpose a testimonial from your LinkedIn profile or take a snippet from a performance review you received at work," he says.

And there you go. You’re done. Almost.

Review Your Cover Letter

That was just a first draft. You need to look over your cover letter again, especially if you really want this job . There are a lot of pitfalls that you want to make sure you didn’t stumble into while writing your letter.

For instance, you shouldn't only worry about typos or misspelling names, but getting basic facts incorrect.

“Frustratingly, the No. 1 thing that professionals can often get wrong in a cover letter is the company name or role that they are applying for,” Milne says.

Think about how that looks to a recruiter or potential employer, misnaming the company or even the type of job you’re applying for.

“Often the reason this happens is because job hunters typically use the same cover letter for multiple applications – barring a few tweaks,” Milne says.

"A copy and paste job when it comes to cover letters is lazy and can be borderline offensive or off-putting to recruiters or organizations depending on how obvious it is that you are firing off the same cover letter to multiple organizations," Milne says.

Repetition can also be a problem. In other words, are you repeating everything in the cover letter that you put in the resume? Not a great idea, according to Elliott.

“You want to avoid the common mistake of summarizing your resume when writing your cover letter. Instead, use your cover letter as an opportunity to express your interest in the company and role, as well as what sets you apart from other candidates,” Elliott says.

Sure, you knew that already – but it’s still easy to fall into the repetitive trap.

“Specificity is your friend when writing your cover letter. Give specific examples as to why you're drawn to this company compared to its competitors,” Elliott says. “Additionally, explain what distinguishes you from other applicants. If you offer a specific type of experience, knowledge or skill, be sure to call this out in your cover letter.”

Final Tips on Writing a Cover Letter

Finally, the important thing is to take writing a cover letter seriously.

"Cover letters often get a bad rap these days, both from job seekers and from the hiring side," Fishberg says. "Treating the cover letter as an obligatory nuisance is a missed opportunity to differentiate yourself from other applicants."

And if you can differentiate yourself, you'll have really pulled something off. You may even get hired .

"The perfect cover letter is the one that shows you've done your homework and understand this particular job and this company's needs. It's not one-size-fits-all," Fishberg says.

Tags: money , careers , cover letters

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Posted on 21st June 2018

What’s a Title or Cover Page? And How Do I Make One?

By Cite This For Me

A title or cover page is exactly what you’d imagine—it’s the very front page of your academic essay or paper, which includes important information about your work. The function of a title or cover page is that it allows the reader to identify your work at a glance, but it can also help your assignments to look neater and more professionally put-together. Additionally, it provides a handy buffer against any finger smudges and will protect your work from whatever might be lurking at the bottom of your school bag!

Title or cover pages are common in work that’s formatted using the APA style rules, although you may also need to include them when following other popular formatting styles such as MLA or Chicago. If you’re unsure as to whether you need to create a title page, check with your teacher, tutor, or college advisor.

Failing to include a title page if required could give a negative first impression to whoever is reading your work. It could even cause you to lose marks for presentation, so don’t be tempted to skip this simple formatting task that should only take a few minutes to complete.

How to Make an APA Title Page

If you’ve been instructed to use APA style formatting then it’s likely that your tutor is expecting to see a title page including the following information:

• Title of the paper
• Author name
• Author institution i.e. the name of your school, college or university
• Running head i.e. an abridged title that features at the top left of every page

For example:

• Title : Does The Internet Encourage Individualization?
• Author : Roxanne Wells
• Institution : The University of Derby
• Running Head : Internet And Individualization

The above information should be centered (with the exception of the running head) and double-spaced, in Times New Roman font, size 12. See an APA example below:

How to Make an MLA Title Page

Title or cover pages are less common when following the MLA style of formatting. Instead, your tutor might prefer you to include a header with the required information at the top left of the first page of your assignment. These usually look like this:

• Tutor/Professor name
• Course name and number
• Due date of the paper
• Author: Roxanne Wells
• Tutor/Professor Name: Professor Dale
• Course: Sociology 100
• Due Date: 1 May 2018

The above header should sit under a one-inch top margin, to the left of the page. It should be double-spaced and in a legible font (Times New Roman is a safe choice), size 12. The title of your essay should follow, centered, with the body of your work commencing underneath. In addition, every page should have a right-aligned header with the author’s last name and the page number.

If you do need to make up a cover page, however, you would set out the above information, plus the title/subtitle of your assignment and the name of your institution, centered and presented over a full page.

When it comes to creating a correctly formatted and professional-looking title page, we’ve got you covered!