marketing research masters programs

Rawls College of Business

Master of science in marketing research and analytics.

Ranked the No. 17 best online, non-MBA program in the nation in 2021 and named the No. 1 most affordable online master's in marketing in 2020 , the Rawls College Master's in Marketing Research and Analytics (MSMRA) program prepares graduates for success in an ever-expanding industry. With our fully-online, 30-hour program, learn how to design marketing research studies and analyze data using cutting edge analytical tools in a digital economy. Upon graduation, you will have the skills and knowledge needed to be an effective marketing professional in today's fast-paced, information-driven environment.

program highlights

Flexible format.

Our comprehensive, 100% online format accommodates your busy schedule.

Flexible Entry

Options to begin coursework during any semester (start dates in January, June or August) give you the power to begin when you're ready.

Convenient Coursework

All coursework is completed online during times that best fit your schedule.

Self-Paced Learning

Attend class part-time and apply your class knowledge to real-world application in real-time. 

Learn more about the MSMRA program »

Career-Defining Curriculum

We prioritize the real-world application of knowledge and skills to best support students who want to accelerate their careers in marketing research with corporations, strategic consulting organizations, advertising agencies or marketing research firms. Through our comprehensive curriculum, you will learn to connect information about products or services, customers, and markets to business performance metrics and acquire the necessary skills to contribute to important decision-making by using data to improve productivity and profitability.

Core classes include foundational building blocks for today's business leaders:

Marketing Concepts and Strategies

Consumer Behavior Research

Statistical Concepts for Business and Management

Advanced Statistics for Marketing

Measurements and Survey Research in Marketing

Experimental Design and Analysis in Marketing

Digital Marketing Analytics

Qualitative Research in Marketing

customized learning experience

In addition to developing a common body of knowledge in practical business matters, students can complete a concentration and earn globally-recognized certifications.

Concentrations

While no concentration is required, these options provide you the opportunity to create a program that meets your personal academic and career goals.

Learn more »

Certifications

View our curriculum »

program format

The MSMRA program requires 30-credit hours, consisting of specialized marketing research courses. This is a part-time, lockstep program only.

Known for easy accessibility and their collaborative approach to teaching, Rawls College professors draw upon extensive experience and insights afforded by their innovative research. Respected as thought leaders and industry experts, our faculty are sought after for their insight by companies and media outlets. They network extensively within the business community, giving you an insider's view and the tools you will need to lead your chosen field. Our faculty are focused on helping you advance your career.

Meet our faculty »

class profile

supporting your success

Rawls Career Management Center

Whether you are looking to switch careers or advance on your current path, the Rawls Career Management Center (CMC) is dedicated to supporting your success. The CMC staff helps you explore professions and industries, learn strategic career advancement techniques, and connect you with top employers.

Techsan Connection

The Techsan Connection is a free, online platform for Texas Tech alumni. Through the platform, alumni can apply to jobs, reconnect with fellow classmates, network with industry professionals and volunteer to mentor current students.

alumni success

The admission process is the first step toward earning your degree. We will work closely with you to ensure your application process is personal, simple and successful.

Application Requirements

Applicants must have a bachelor's degree. A complete application consists of the following items, to be received by the noted deadlines:

Unofficial Transcripts

Applicants must submit unofficial transcripts from any degree-awarding college or university, as well as any post-secondary institution attended.

Applicants must submit a detailed current resume, indicating professional work experience—including start and end dates (month and year) for each position held. Provide accomplishments and skills acquired, including managerial experience.

Letter of Recommendation

Applicants are required to submit a letter of recommendation. The letter should provide specific examples and anecdotes that illustrate your professional and/or academic potential.

Applicants must write an essay outlining their personal experiences, career goals, past challenges, any other relevant information they'd like the admissions committee to consider.

English Proficiency for International Students

All international applicants must provide proof of English proficiency before their applications can be considered for admission. Only your most recent measure of English proficiency is considered for admission purposes. This test is waived only for graduates of U.S. universities or universities in English proficiency-exempt countries. Applicants who have completed at least two consecutive years at a college or university in the U.S. or in an English proficiency-exempt country, are also exempt from the English proficiency requirement.

Application Deadlines

There is no better time to begin earning your Master's in Marketing Research & Analytics than now.

Applications are accepted on a rolling basis.

student resources

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[email protected] 806.742.3184

Cy Cawthron Academic Advisor 806.834.1069

Events@Rawls

Professional mba weekend classes.

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Where: Center for Business Communications Room 139

Saturday, July 20, 2024 - Sun , July 21, 2024 (all day)

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Master of Science, Marketing

Online Master's in Marketing Analytics

An Online Marketing Analytics Master’s Program Focused on Career Success

The science of marketing is always evolving. Staying on top of it takes the right skills and education. If you’re looking to advance in your current role or explore the technical aspects of marketing , an M.S. in Marketing Analytics could be a great next step.    This marketing master’s degree program teaches you how to:

• Utilize powerful research to drive strategy
• Understand analytics tools  
• Implement a data-driven approach to marketing
• Helps companies better understand their consumers and grow their bottom line

The marketing analytics master’s degree also includes an experiential-learning capstone course that culminates with an application in communication, collaboration, critical-thinking, and problem-solving where you’ll put your marketing analytics skills to work on an actual client project.

61% of graduate students finish master's programs within 

18  Months*

WGU lets you move more quickly through material you already know and advance as soon as you're ready. The result: You may finish faster.

*WGU Internal Data

Tuition per six-month term is

Tuition charged per term—rather than per credit—helps students control the ultimate cost of their business management degree. Finish faster, pay less!

Average salary increase

School of Business graduate students report an average salary increase of $11,813 after completing their WGU degree.

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Marketing Analytics Courses

Program consists of 11 courses

At WGU, we design our curriculum to be timely, relevant, and practical—all to ensure your degree is proof you really know your stuff. Our programs are designed for industry-relevance so everything you learn can be directly applied to your career. Industry-experts help create our curriculum to ensure you are learning critical components of your chosen area.

The online marketing master’s degree program is composed of industry-relevant courses. Courses are generally completed one at a time instead of simultaneously, and you’ll work with your Program Mentor to build a personalized Degree Plan that keeps you on track.

WGU courses are competency-based, which means that once you demonstrate mastery in a specific area, you can move on. This allows you to use your existing knowledge to move through your degree program more quickly.

The Master of Science in Marketing Analytics program is an all-online degree program. You’ll complete program requirements independently, with instruction and support from WGU faculty. You’ll be expected to complete at least 8 competency units for each six-month term. Each course is typically three or four units. There’s no limit on the number of units you can complete each term, so the more courses you complete, the quicker you can finish your program.

Marketing Experiential Capstone is the capstone course for the program that provides learners with real-world applications to prepare them for the marketing industry. In this course, learners will integrate and apply marketing skills gained throughout the program by working with an organization on a marketing project. Marketers must effectively manage many relationships throughout their career with clients and team members in an organization, an agency, or their own marketing firm. This course allows students to apply their technical knowledge while also developing competencies in effective communication, collaboration, conflict management, project management, and time management power skills. Learners will explore their professional goals and develop a personal branding strategy to enhance their marketability and to strategically plan for their marketing career.

Search Engine Optimization, otherwise known as SEO, teaches on-page, off-page, and technical aspects of SEO for organically improving ranking and awareness. Digital marketing requires marketers to understand online consumer search behaviors; search engine optimization (SEO) is a key part of an organization’s digital marketing strategy. This includes processes and best practices used to increase their visibility in search engines. Learners will discover SEO strategies focusing on website structure, search engines, keyword research and mapping, and page-level optimization. Learners will gain practical experience using a simulation in which they will optimize ranking and visibility to consumers. In this course, learners will have the opportunity to complete HubSpot’s SEO certification to learn industry best practices and to enhance marketability within the marketing profession.

Digital Marketing Analytics teaches learners how to identify data sources, collect and analyze data, and manage marketing performance. Marketing requires an understanding of analytics and application of data to inform strategic decision-making. Through the use of a digital marketing analytics framework, measurement models, and various digital marketing technology tools, learners will analyze marketing performance across digital paid, owned, and earned channels. The latest marketing technology tools are explored to measure and optimize results using data-driven decisions. In this course, learners will have the opportunity to complete the Google Analytics certification to gain technical skills used in practice and to enhance marketability within the marketing profession.

E-Commerce and Marketing Analytics teaches learners how to sell online, how to reach customers online, and how to measure campaign and website performance. Businesses and consumers actively engage in buying and selling products over the internet. Learners gain skills through the practical application of building and optimizing a Shopify website designed to promote and sell products to customers. The course explores the latest technology platforms with an emphasis on Google applications for hands-on experience. Learners have the opportunity to complete the Google Search Ads certification to gain skills used in practice and to enhance marketability within the marketing profession.

Digital Marketing Science provides learners with knowledge in the dynamic and evolving field of marketing that uses the internet and digital technologies to reach customers. This course provides foundational knowledge in digital marketing disciplines, including social media marketing, email marketing, content marketing, marketing automation, search engine optimization (SEO), paid search (PPC), conversion rate optimization (CRO), mobile marketing, and web analytics. Learners explore how a digital marketing strategy is developed and executed, along with how digital marketing is integrated within an organization's overall strategy. This course provides learners with the opportunity to complete the HubSpot Marketing Software certification to learn marketing automation software that is used in industry to assist marketers in their digital marketing execution. Emphasis throughout the course is placed on industry best practices, and the course content aligns with the Online Marketing Certified Associate (OMCA) certification to prepare students for this third-party certification.

Product, Price, & Customer Experience teaches core marketing concepts used to create integrative marketing strategies that meet the needs of an organization and its customers. This course teaches topics of new product development, product management, value proposition, and customer experience management. The voice of the customer is taught to ensure marketers create a customer-centric culture within their organization to meet the needs, wants, and preference of their target market. Customer experience management practices are key focal points of this course to ensure meaningful customer interactions across the entire customer journey.

Marketing Communications and Storytelling introduces learners to the principles of integrative marketing communications with an emphasis on storytelling and creativity. Storytelling skills enable marketers to build relationships by making connections with their intended audience. Digital storytelling integrates the use of technology to create a cohesive narrative across various platforms that evokes emotions and feelings about a brand. These efforts can lead to customer acquisition or conversion outcomes. In this course, the creative storytelling process begins with a clear SMART objective that drives strategy development, the creative direction, and the execution of an integrative marketing communication campaign. Campaign types, media channels, messages, timelines, and market development considerations are taught within the context of both digital and traditional application. Learners will also have the opportunity to complete the HubSpot Inbound Marketing certification to learn industry best practices and to enhance marketability within the marketing profession.

Market Research provides learners with a knowledge of the role of marketing research in strategic decision-making. Marketers need to systematically collect and analyze data to develop insights and make decisions. Learners demonstrate proficiency in the fundamentals of market research by practicing statistical methods for analyzing and acting on market data. This course teaches sampling techniques, survey development, data analysis, ethical considerations, and hypothesis testing. Learners will apply their knowledge using a market research simulation. Emphasis is placed on the interpretation and use of results to demonstrate how to communicate information. In this course, learners will also develop awareness for continually monitoring emerging and competitive trends given the dynamic digital marketing landscape.

Marketing in the Digital Era examines the marketing skills needed to be an effective marketer in the 21st century. This course provides a company and consumer perspective to learn how consumer value is created while achieving organizational goals. Learners will gain knowledge in the core areas of marketing, including branding and products, consumers, communications, and technology. This course introduces learners to strategic marketing tools used to develop effective strategies for a relevant target market. Marketing in the Digital Era teaches learners about emerging topics, such as marketing automation, artificial intelligence, and data-driven communications, as well as skills needed to continue evolving as a successful marketing professional in the dynamic, ever-changing marketing environment.

This course covers principles of effective management and leadership that maximize organizational performance. The following topics are included: the role and functions of a manager, analysis of personal leadership styles, approaches to self-awareness and self-assessment, and application of foundational leadership and management skills.

Frameworks for Strategic Decision-Making challenges students to use logistical reasoning, root cause analysis, and various problem-solving skills to drive improvement, develop relationships, influence others, and make decisions. This course addresses how to evaluate business problems, develop stakeholder-oriented solutions, and influence key stakeholders. It also promotes strategic-level thinking and connection between business disciplines to drive outcomes. There are no prerequisites.

Program consists of 11 courses

Capstone Project

Special requirements for this program

This capstone provides you with real-world applications to prepare you for the marketing industry. In this course, you’ll integrate and apply marketing skills gained throughout the program by working with an organization on a marketing project. Marketers must effectively manage many relationships throughout their career with clients and team members in an organization, an agency, or their own marketing firm. This course allows you to apply your technical knowledge while also developing competencies in effective communication, collaboration, conflict management, project management, and time management skills. You'll explore your professional goals and develop a personal branding strategy to enhance your marketability and strategically plan for your marketing career.

Skills For Your Résumé

As part of this program, you will develop a range of valuable skills that employers are looking for. 

• Management: Successfully identified the needs of others to coach, mentor, or help improve their knowledge or skills, fostering a supportive and growth-oriented environment. 
• Strategic Planning: Developed a streamlined process to collect appropriate data for strategic planning activities, enabling data-driven decision-making and improved organizational performance.
• Digital Marketing Analytics: Optimized the business's marketing performance through digital marketing analytics, leveraging data insights to enhance marketing strategies and drive measurable results.
• Presentations: Created compelling textual, statistical, and graphical presentations using presentation software, effectively conveying complex information and ideas to diverse audiences. 
• Market Research: Skillfully developed buyer personas for market research purposes, providing valuable insights into customer behavior and preferences to inform marketing strategies. 
• Communications: Articulated complex ideas, opinions, and information while pointing out connections and relationships, facilitating clear and effective communication in professional settings.

“The Master in Marketing with Digital Marketing Specialization from Western Governors University flawlessly prepared me for the OMCA exam. After receiving my certification, I was encouraged to share it on my digital platforms. On LinkedIn, fellow OMCP members connected with me, providing new networking opportunities. The OMCP community consists of inspiring and hardworking marketing professionals who motivate me to complete my master's degree."

—Shelby Davis M.S. Digital Marketing

Earning Potential

A degree can dramatically impact your earning potential. According to a 2023 Harris Poll , two years after graduation, WGU students report earning $22,200 more per year.

On Your Schedule

Competency-based education means you can move as quickly through your degree as you can master the material. You don't have to log in to classes at a certain time—you are truly in the driver's seat of your education

Entirely Online

The marketing master's degree at WGU is 100% online, which means it works wherever you are. You can do your coursework at night after working at your full-time job, on weekends, while you're traveling the world or on vacation—it's entirely up to you.

Accredited, Respected, Recognized™

One important measure of a degree’s value is the reputation of the university where it was earned. When employers, industry leaders, and academic experts hold your alma mater in high esteem, you reap the benefits of that respect. WGU is a pioneer in reinventing higher education for the 21st century, and our quality has been recognized.

COST & TIME

An Online Marketing Degree That's Affordable

By charging per term rather than per credit—and empowering students to accelerate through material they know well or learn quickly—WGU helps students control the ultimate cost of their degrees. The faster you complete your program, the less you pay for your degree.

A Marketing Degree Within Reach

There is help available to make paying for school possible for you:

The average student loan debt of WGU graduates in 2022 (among those who borrowed) was less than half* the national average.

Most WGU students qualify for financial aid, and WGU is approved for federal financial aid and U.S. veterans benefits. 

Many scholarship opportunities are available. Find out what you might be eligible for.

* WGU undergraduate students have approximately half the debt at graduation compared to the national average, according to the Institute for College Access and Success (2022).

INDUSTRY CERTIFICATIONS

Top Industry Certifications Students Can Earn

Students in the online marketing analytics master's program will be prepared to take the following certification exams during their program to demonstrate their expertise in the marketing field. The cost of most of these exams are free to WGU students as part of their tuition. These industry certifications are not required for students, but the coursework in their program will prepare them for these exams which can be critical as they work to excel within the marketing space.

Be prepared to earn the following industry certifications:

• Google Digital Marketing & E-Commerce (Google Career Certificate)
• Google Ads Search

• HubSpot Inbound Marketing
• HubSpot Marketing Software
• HubSpot Email Marketing
• HubSpot Social Media Marketing

• OMCP Online Marketing Certified Associate

FLEXIBLE SCHEDULE

A Different Way to Learn: Degree Programs Designed to Fit Your Life—and All the Demands on Your Time

Professional responsibilities. Family obligations. Personal commitments. At WGU, we understand schedules are tight and often unpredictable for adult students. That’s why we offer a flexible, personalized approach to how education should be. No rigid class schedules. Just a solid, career-focused teaching program that meshes with your current lifestyle. You'll be challenged. You'll work hard. But if you commit yourself and put in the hours needed, WGU makes it possible for you to earn a highly respected degree as a busy working adult.

"The classes are challenging and apply well to the pursuit of professional advancement. As a recent graduate I feel that I have accomplished something substantial and I have a degree that I am proud of."

—Jonathan Ogilvie B.S. Marketing

CAREER OUTLOOK

Success in Business Starts With a College Degree in Marketing

This marketing master's degree program will help you build your technical skills and marketing perception , preparing you for a wide variety of valuable careers in any of the following areas:

• Data analytics

A successful career in marketing analytics requires a solid understanding of how to position a product or service to consumers using consumer research and data. WGU’s online Master of Science in Marketing Analytics is designed to teach you how to strategically position a brand that stands out in a crowded marketplace.

Return on Your Investment

On average, wgu graduates see an increase in income post-graduation.

Average income increase from all degrees in annual salary vs. pre-enrollment salary. Source:  2023 Harris Poll Survey  of 1,655 WGU graduates.

Survey was sent to a representative sample of WGU graduates from all colleges. Respondents received at least one WGU degree since 2017.

Overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2021 to 2031, faster than the average for all occupations.

—U.S. Bureau of Labor Statistics

Develop a Strategy for Your Marketing Career

Change the course of your career with the help of a marketing analytics master’s degree. 

Marketing Manager

• Market Research Analyst
• Marketing Analyst

Data Analyst

• Director of Marketing

Consumer Insights Specialist

• SEO Manager
• Chief Marketing Officer
• Marketing Analytics
• Data Analysis
• A/B Testing
• Search Engine Optimization
• Consumer Insights
• Keyword Research
• On-page Optimization
• Performance Tracking

WGU Grads Hold Positions With Top Employers

ADMISSIONS & TRANSFERS

Admissions Requirements - Marketing

To be considered for this program, you must:

Submit a transcript verifying receipt of your bachelor’s degree from a recognized, accredited institution.

NOTE: You do not need to take the GRE or GMAT to be admitted to this program. Learn why we don't require these tests.

Transfer Credits

Get Your Enrollment Checklist

Download your step-by-step guide to enrollment.

Get Your Questions Answered

Talk to an WGU Enrollment Counselor.

FAQs about Marketing Analytics Master's Degree

What skills will I acquire with a Master’s in Marketing Analytics?

With WGU’s marketing graduate program, you’ll gain the following skills and more:  

Marketing analytics and insights  

Data analysis skills

A/B testing experience  

What jobs can I get with a Master’s in Marketing Analytics?

Some roles you’ll be prepared for with an M.S. in Marketing Analytics include:  

Market Research Analyst  

Marketing Director  

Is the Marketing Analytics specialization technical?

Yes. This specialization focuses on the more technical aspects of marketing including data analytics, SEO, consumer insights, and more.  

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STEM-Certified Marketing Research, Master of Science

STEM-Certified Marketing Research and Analytics

Master of Science

Course Delivery

Total Credits

Minimum Duration

• Program Details

Course Information

Admissions requirements.

• Tuition & Fees

Program Overview

The Master of Science in Marketing Research and Analytics program offers a STEM Master's degree that equips graduates for success in a strategic, research-driven industry that is expanding and evolving. The program prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations.

The program supports students in accelerating their careers in marketing research by providing a convenient 100% online, 12- month or 20-month option. The Master of Science Marketing Research and Analytics program at the Broad College of business offers a full-time in person cohort (late August), a full-time online cohort (January), and a part-time online cohort option (late August). The fully online program consists of the same courses as the full-time, on-campus program and is taught by the same leading professors through world-class design, online learning formats and virtual classroom instruction.

• The Full-Time Online is a one-year, 30-credit 100% online program, students will begin the program in January.
• The Part-Time Online is a 20-month, 30-credit 100% online program students will begin the program in late August.

Program Highlights

As a program that is designed to fuel a career field with premier job growth and salaries, MSU’s MSMRA degree is ideal for those looking to become the next generation of marketing leaders at the world’s biggest brands.

Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from our MSMRA Advisory Board members. With the program being ranked #1 among marketing research STEM master’s programs, the reputation of your degree will carry weight with employees and recruiters.

Program Outcomes

Students of the Master of Science in Marketing Research and Analytics program will achieve the following:

• Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis.
• Become versed in leading-edge marketing technologies, methodologies and software.
• Study with our award-winning marketing faculty.
• Interact with C-level executives in marketing research and insights industry.
• Participate in real-world marketing research, consulting and publication projects.
• Earn the top Master of Science in Marketing Research and Analytics degree in North America.
• Join an analytics-driven and technology-rich marketing and insights industry.

Career Outlook

With a focus on the real-world application of knowledge and skills, the Master of Science in Marketing Research degree provides students with invaluable preparation for excellent employment opportunities and a fulfilling career in marketing research in such settings as corporations, strategic consulting organizations, advertising agencies and marketing research firms. Corporate researcher job titles include the following positions and possible salaries:

• Senior VP or Vice President: $ 279,510*
• Market Research Director/Senior Director: $211,134*
• Director of Marketing: $185,333*
• Market Research Manager: $139,536*
• Consumer Insights Manager: $128,443*
• Brand or Product Manager: $115,333*
• Marketing Manager: $126,600*
• Business Development: $136,333*
• Senior Research Analyst: $113,396*
• Project Manager: $ $107,500*
• Business/Market Analyst: $92,625*
• Research Analyst: $74,107*

*Average annual salary, according to a 2022 study conducted by Quirks Enterprises, Inc.

A Top-Ranked Education

• #1 Master’s Program in Marketing and #2 across all U.S. public online master’s programs in business – U.S. News & World Report Best Online Master’s in Business Programs, 2024
• #1 Master’s Program in Marketing Research and #23 across all master’s programs in marketing globally – QS World University Rankings, 2023
• #1 Master’s Program in Marketing Research and  #7 across all MBA and specialized master’s programs in marketing for North America – Eduniversal, 2022
• #3 in Best Online Master's in Business Programs for Veterans (Excluding MBA) — U.S. News & World Report, 2023
• 31st among Best Public Universities in America — U.S. News & World Report, 2023

Jessica Richards

Senior marketing program director for ms in marketing research and analytics and ms in customer experience management programs.

Jessica Richards is the Senior Marketing MS Programs Director overseeing operations for the #1 ranked MS in Marketing Research and Analytics program (MSMRA) worldwide and North America's first MS in Customer Experience Management Program (MS-CXM). Jessica has been a senior administrator at MSU's Eli Broad College of Business for nearly 12 years, and she is completing her Doctor of Education in Educational Leadership with a concentration in Higher Education Administration (EdD) degree. She also holds a Master of Business Administration (MBA) and a Bachelor of Science in Management (BS) and is an honored military service veteran. Throughout her tenure, the MSMRA program has grown more than 500%, becoming the #1 ranked MS in Marketing Research and Analytics program globally and the most efficient and #1 value program at Michigan State University. Jessica is a champion of positive leadership, inspiring students, staff, professors, and board members to achieve their highest excellence collectively. Jessica was awarded Senior Academic Specialist and selected as the 2021 Broad College Distinguished Staff Member of the Year for exemplary performance.

To be accepted to this program, you must have:

• A bachelor's degree from a recognized educational institution with a grade-point average of at least 3.0 in the last two years of undergraduate education.
• Current résumé highlighting relevant education, work, and other experiences.
• GRE or GMAT score.
• Provide scores from accepted language proficiency tests. (Only required if English is not your native language)
• A written academic statement describing your career goals and objects and explaining why you believe our master’s program in marketing research and analytics will help you achieve those goals and objectives. This should be no longer than two typed, double-spaced pages.
• Record a short answer video in the application system, required .
• One letter of recommendation.
• Official transcripts from all previous schools.

GMAT/GRE Waiver Qualifications: The GMAT/GRE score is automatically waived for:

• Full-Time applicants with a 3.5 or higher undergrad cumulative GPA from a U.S. institution. (Those in the 3.4 range can also receive this waiver.)
• Part-Time applicants with a 3.0 or higher undergrad cumulative GPA from a U.S. institution AND 5+ years of relevant work experience.

To apply to this program:

• Complete an online application and pay the application fee.
• Send recommenders the  MSMRA Recommendation Letter Form  to complete. Recommenders will follow instructions from the application system to upload the letter.
• Record a short answer video in the application system,  required .
• Complete the MSMRA Application Checklist and upload the required documents to your application.

Application Deadline

Full-time online program.

October 1st

Part-Time Online Program

Tuition & fees, cost of attendance, the msu value promise.

You can be ensured a return on your investment at Michigan State University.

As one of the top research universities in the world, Michigan State University has advanced the common good with uncommon will for more than 160 years. MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community.

MSU has been offering online degree programs for over 20 years. Our maturity is evident in the high quality of the learning experience enjoyed by our online students.

MSU provides programs and initiatives that support and enhance diversity. We will expand our campus and external partnerships to put in place inclusive recruitment and retention practices. We nurture and promote individuals’ varied experiences and perspectives, ensuring structures and processes make possible full participation by all members of our community.

MSU’s nationally recognized online programs foster student growth and well-being throughout their academic career. We will expand inclusive mentoring practices and accelerate improvement across units to implement evidence-based practices to ensure our students complete successfully.

Continuing education  can be one of the most exciting, challenging, and rewarding experiences you undertake in your life. We hope you consider becoming a Spartan, to learn online and reach your career goals.  With highly ranked online programs and exceptional professors, we educate students who advance the common good with uncommon will.

Explore More Online Programs

Master of Marketing Research

Our STEM-designated MMR program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.

MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.

As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members , guide the program content for standards and relevancy. With more than 730 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.

Is the MMR program right for you?

• Class Profile
• Recruiting and Engagement
• Employment Statistics
• 2023 MMR Info Session

Sigma MMR Newsletter

• Spring 2023

• MMR Program Coordinator , Department of Marketing, Master of Marketing Research

Departments and Program Offices

• MMR Program Office
• Department of Marketing

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2024 Best Marketing Research Master's Degree Schools

College Factual reviewed 6 schools in the United States to determine which ones were the best for master's degree seekers in the field of marketing research. Combined, these schools handed out 138 master's degrees in marketing research to qualified students.

What's on this page: * Our Methodology

• Best Master’s Degree Schools List

Choosing a Great Marketing Research School for Your Master's Degree

A Great Overall School

The overall quality of a master's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we consider a school's overall Best Colleges for a Master's Degree ranking which itself looks at a combination of various factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.

Other Factors We Consider

The metrics below are just some of the other metrics that we use to determine our rankings.

• Major Focus - How many resources a school devotes to marketing research students as compared to other majors.
• Major Demand - How many other marketing research students want to attend this school to pursue a master's degree.
• Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
• Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing research related body.

Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing research students working on their master's degree.

More Ways to Rank Marketing Research Schools

Since the program you select can have a significant impact on your future, we've developed a number of rankings , including this Best Marketing Research Master's Degree Schools list, to help you choose the best school for you.

Featured Marketing Research Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Marketing (I Have a Bachelors)

MBA - Marketing (I Have a Bachelors)

Best Schools for Master’s Students to Study Marketing Research in the United States

Below you'll see a list of the best colleges and universities for pursuing a master's degree in marketing research.

Top Schools for a Master's in Marketing Research

Michigan State University is one of the finest schools in the country for getting a master's degree in marketing research. Michigan State is a very large public university located in the small city of East Lansing. More information about a master’s in marketing research from Michigan State University

University of Georgia is a good choice for students interested in a master's degree in marketing research. UGA is a very large public university located in the city of Athens. More information about a master’s in marketing research from University of Georgia

Texas Tech University is one of the best schools in the country for getting a master's degree in marketing research. Located in the city of Lubbock, Texas Tech is a public university with a very large student population. More information about a master’s in marketing research from Texas Tech University

University of Pittsburgh - Pittsburgh Campus is one of the finest schools in the country for getting a master's degree in marketing research. Pitt is a very large public university located in the city of Pittsburgh. More information about a master’s in marketing research from University of Pittsburgh - Pittsburgh Campus

Texas State University is one of the best schools in the United States for getting a master's degree in marketing research. Texas State is a very large public university located in the small city of San Marcos. More information about a master’s in marketing research from Texas State University

UT Arlington is a very large public university located in the city of Arlington. More information about a master’s in marketing research from The University of Texas at Arlington

Temple is a fairly large public university located in the large city of Philadelphia. More information about a master’s in marketing research from Temple University

SIUE is a fairly large public university located in the suburb of Edwardsville. More information about a master’s in marketing research from Southern Illinois University Edwardsville

Marketing Research by Region

View the Best Marketing Research Master's Degree Schools for a specific region near you.

Other Rankings

Best associate degrees in marketing research, best overall in marketing research, best bachelor's degrees in marketing research.

View All Rankings >

Marketing Research Related Rankings by Major

One of 4 majors within the Marketing area of study, Marketing Research has other similar majors worth exploring.

Most Popular Related Majors

Notes and references.

• The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
• The Integrated Postsecondary Education Data System ( IPEDS ) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
• Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s ( College Scorecard ).
• Credit for the banner image above goes to Nick Youngson . More about our data sources and methodologies .

Popular Reports

Compare your school options.

Best MBA Marketing Programs

Ranked in 2024, part of Best Business Schools

Earning a marketing MBA can help you understand

Earning a marketing MBA can help you understand consumer behavior, enhance your communication skills, expose you to market research and much more. These are the top business schools for marketing MBA programs. Read the methodology »

For full rankings, GMAT scores and employment data, sign up for the U.S. News Business School Compass .

See online MBA rankings.

Here are the Best MBA Marketing Programs

Northwestern university (kellogg), university of pennsylvania (wharton), university of michigan--ann arbor (ross), duke university (fuqua), stanford university, columbia university, university of chicago (booth), harvard university, new york university (stern).

SEE THE FULL RANKINGS

• Clear Filters

Evanston , IL

• # 1 in Marketing
• # 3 in Best Business Schools  (tie)

$81,015 per year (full-time) TUITION AND FEES

1,442 ENROLLMENT (FULL-TIME)

The Kellogg School of Management at Northwestern University (Kellogg) offers these departments and concentrations... Read More »

Business school

Tuition and fees.

$81,015 per year (full-time)

ENROLLMENT (FULL-TIME)

Average gmat (full-time).

Philadelphia , PA

• # 2 in Marketing
• # 1 in Best Business Schools  (tie)

$79,800 per year (full-time) TUITION AND FEES

1,754 ENROLLMENT (FULL-TIME)

The Wharton School at University of Pennsylvania (Wharton) offers these departments and concentrations: accounting... Read More »

$79,800 per year (full-time)

Ann Arbor , MI

• # 3 in Marketing
• # 12 in Best Business Schools  (tie)

$70,392 per year (in-state, full-time) TUITION AND FEES

$75,392 per year (out-of-state, full-time) TUITION AND FEES

734 ENROLLMENT (FULL-TIME)

The Stephen M. Ross School of Business at University of Michigan--Ann Arbor (Ross) offers these departments and... Read More »

$70,392 per year (in-state, full-time)

$75,392 per year (out-of-state, full-time)

Durham , NC

• # 4 in Marketing  (tie)

$75,000 per year (full-time) TUITION AND FEES

787 ENROLLMENT (FULL-TIME)

The Fuqua School of Business at Duke University (Fuqua) offers these departments and concentrations: accounting... Read More »

$75,000 per year (full-time)

Stanford , CA

$79,860 per year (full-time) TUITION AND FEES

873 ENROLLMENT (FULL-TIME)

The Graduate School of Business at Stanford University offers these departments and concentrations: accounting... Read More »

$79,860 per year (full-time)

New York , NY

• # 6 in Marketing

$84,496 per year (full-time) TUITION AND FEES

1,512 ENROLLMENT (FULL-TIME)

The Columbia Business School at Columbia University offers these departments and concentrations: accounting, business... Read More »

$84,496 per year (full-time)

Chicago , IL

• # 7 in Marketing

$80,961 per year (full-time) TUITION AND FEES

1,307 ENROLLMENT (FULL-TIME)

The Booth School of Business at University of Chicago (Booth) offers these departments and concentrations: accounting... Read More »

$80,961 per year (full-time)

Allston , MA

• # 8 in Marketing
• # 6 in Best Business Schools

$74,910 per year (full-time) TUITION AND FEES

1,953 ENROLLMENT (FULL-TIME)

The Business School at Harvard University offers these departments and concentrations: accounting, business analytics... Read More »

$74,910 per year (full-time)

• # 9 in Marketing
• # 7 in Best Business Schools  (tie)

$84,180 per year (full-time) TUITION AND FEES

639 ENROLLMENT (FULL-TIME)

The Leonard N. Stern School of Business at New York University (Stern) offers these departments and concentrations... Read More »

$84,180 per year (full-time)

University of California, Berkeley (Haas)

Berkeley , CA

• # 10 in Marketing

$69,814 per year (in-state, full-time) TUITION AND FEES

$82,059 per year (out-of-state, full-time) TUITION AND FEES

509 ENROLLMENT (FULL-TIME)

The Haas School of Business at University of California, Berkeley (Haas) offers these departments and concentrations... Read More »

$69,814 per year (in-state, full-time)

$82,059 per year (out-of-state, full-time)

University of Texas--Austin (McCombs)

Austin , TX

• # 11 in Marketing
• # 16 in Best Business Schools  (tie)

$51,238 per year (in-state, full-time) TUITION AND FEES

$56,814 per year (out-of-state, full-time) TUITION AND FEES

454 ENROLLMENT (FULL-TIME)

The McCombs School of Business at University of Texas--Austin (McCombs) offers these departments and concentrations... Read More »

$51,238 per year (in-state, full-time)

$56,814 per year (out-of-state, full-time)

Santa Clara University (Leavey)

Santa Clara , CA

• # 12 in Marketing
• Unranked in Best Business Schools

N/A TUITION AND FEES

0 ENROLLMENT (FULL-TIME)

The Leavey School of Business at Santa Clara University (Leavey) offers these departments and concentrations... Read More »

See all 42 Ranked Schools

Get the U.S. News Grad Schools School Compass and start finding the grad schools school that's right for you. You'll have access to expanded data including GMAT scores, financial aid information, graduate salary and employment statistics and more!

More Schools in this List (Alphabetical)

Arizona State University (W.P. Carey)

• in Marketing
• # 32 in Best Business Schools  (tie)

$29,376 per year (in-state, full-time) TUITION AND FEES

$51,290 per year (out-of-state, full-time) TUITION AND FEES

115 ENROLLMENT (FULL-TIME)

The W. P. Carey School of Business at Arizona State University (W.P. Carey) offers these departments and... Read More »

$29,376 per year (in-state, full-time)

$51,290 per year (out-of-state, full-time)

Boston College (Carroll)

Chestnut Hill , MA

• # 46 in Best Business Schools

$62,280 per year (full-time) TUITION AND FEES

161 ENROLLMENT (FULL-TIME)

The Carroll School of Management at Boston College (Carroll) offers these departments and concentrations: accounting... Read More »

$62,280 per year (full-time)

Cornell University (Johnson)

Ithaca , NY

• # 15 in Best Business Schools

$79,910 per year (full-time) TUITION AND FEES

577 ENROLLMENT (FULL-TIME)

The Samuel Curtis Johnson Graduate School of Management at Cornell University (Johnson) offers these departments and... Read More »

$79,910 per year (full-time)

Dartmouth College (Tuck)

Hanover , NH

• # 10 in Best Business Schools  (tie)

$77,520 per year (full-time) TUITION AND FEES

580 ENROLLMENT (FULL-TIME)

The Tuck School of Business at Dartmouth College (Tuck) offers these departments and concentrations: accounting... Read More »

$77,520 per year (full-time)

Fairfield University (Dolan)

Fairfield , CT

N/A ENROLLMENT (FULL-TIME)

The Dolan School of Business at Fairfield University (Dolan) offers these departments and concentrations: accounting... Read More »

Fordham University (Gabelli)

• # 62 in Best Business Schools  (tie)

$120,784 total program (full-time) TUITION AND FEES

The Gabelli School of Business at Fordham University (Gabelli) offers these departments and concentrations: accounting... Read More »

$120,784 total program (full-time)

Indiana University (Kelley)

Bloomington , IN

• # 20 in Best Business Schools  (tie)

$28,992 per year (in-state, full-time) TUITION AND FEES

$54,602 per year (out-of-state, full-time) TUITION AND FEES

219 ENROLLMENT (FULL-TIME)

The Kelley School of Business at Indiana University (Kelley) offers these departments and concentrations: accounting... Read More »

$28,992 per year (in-state, full-time)

$54,602 per year (out-of-state, full-time)

Master of Science in Marketing (full-time)

Test, apply, and master breakthrough marketing ideas ahead of the industry. With our STEM-designated concentration in marketing analytics, graduate able to integrate digital platforms into marketing strategies, detect relevant trends and patterns to improve marketing performance, and translate theories of psychology to understand consumer decision-making.

Become be a capable and confident marketing expert who understands the digital economy, global markets, and start-up environments. With a focus on data and analytics, the MS in Marketing program with a STEM-designated concentration in marketing analytics equips you with the knowledge, experience, and versatility lead corporate, nonprofit, or government marketing strategies.

Program details

Financial Aid & Scholarships

Program features.

The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.

Marketing theory

Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback.

Marketing in the digital age

Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments.

• STEM-designated curriculum

The STEM-designated Master of Science in Marketing curriculum offers the opportunity to pursue an Optional Practical Training STEM Extension benefit.

Solutions to business challenges

Master necessary analytical methodologies to make smart, informed decisions and tackle complex business challenges.

Johns Hopkins in D.C.

Carey Business School’s new D.C. location at 555 Pennsylvania Ave. NW is designed for the academic needs of today and the future. This state-of-the-art Johns Hopkins location creates new opportunities for research, education, and public engagements, giving you the powerful combination of the distinctive Hopkins advantage in the heart of Washington, D.C.

Explore all that Carey’s new D.C. home has to offer

Our Fall 2023 class profile

• 704 average GMAT
• 336 average GRE
• 62% female / 38% male
• 3.57 average undergraduate GPA
• < 1 average years of full-time work experience
• 6 countries represented
• 23 average age

As a Master of Science in Marketing student, Mica is focused on understanding consumer behavior and implementing marketing strategies in an ever-changing market.

International link

Considering the interconnected world and the increased pace of doing business globally, competitive marketing professionals must understand appropriate quantitative and qualitative marketing methods to gain consumer insights. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing.

“Before entering the marketing program, I felt I lagged the necessary skills related to marketing analytics and data, especially with the marketing space constantly changing. The coursework and knowledge from Carey helped me keep up within my industry and relates closely to my current job structure.”

Dev Goyal, MS in Marketing '23 Business Planning & Analysis Analyst, Medifast

University catalog

The latest edition of the Carey Business School University Catalog is available.

Explore sample curriculum

What is an MS degree in marketing?

The Master of Science in Marketing with a concentration in marketing analytics is designed to challenge you to examine current and future trends in the marketing industry. Use what you learn to solve the real-world challenges facing organizations, big and small. With a graduate degree in marketing, you will blend insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion through the program’s intensive coursework to reveal the inner workings of contemporary marketing.

Graduate prepared to compete in a global market where marketing strategy is driven by data, with millions of customers joining the consumer economy each year.

Required courses (24 credits):

Business foundations (6 credits).

• Business Communication
• Business Leadership and Human Values
• Statistical Analysis

Functional core (10 credits)

• Consumer Behavior
• Marketing Management
• Marketing Research
• Social Media Analytics
• Strategic Market Intelligence

STEM courses (8 credits)

• Customer Analytics
• Data Analytics
• Marketing Strategy
• Pricing Analysis

Electives (12 credits)

Students choose 6 courses from the following:.

• Accounting and Financial Reporting
• Advanced Behavioral Marketing
• Branding and Marketing Communications
• Business Law
• Business-to-Business Marketing and Channel Strategy
• Customer Relationship Management
• Designing Experiments
• Integrated Digital Marketing
• New Product Development
• Python for Data Analysis
• Retail Analytics
• Sales Force Management
• One Carey elective of your choice

Program comparison

• In-person classes
• Courses held in Baltimore, MD or Washington, D.C.
• Complete your degree in one year
• Online, flexible format
• Asynchronous and/or fully synchronous courses
• Curriculum includes blend of traditional and project-based courses
• Complete your degree in two years
• Courses held in Baltimore, MD

Signature experiences

Your business education doesn’t end in the classroom. Step out of your comfort zone as you partner with students across Johns Hopkins and businesses to take your learning to the next level.

Community Consulting lab

Case Competitions

Student Startup Challenge

Impact Sprints

Prepare for and explore careers after graduation

Throughout your program and beyond, Carey career and leadership coaches and employer relations industry specialists provide you with the support, resources, and opportunities you need to achieve your unique career goals.

Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.

Companies (sample)

• Baltimore Jazz Alliance 
• Children’s Hospital of Philadelphia
• Johnson & Johnson 
• Kraft Heinz
• L’Oreal 
• Nestle 
• Proctor & Gamble (P&G)
• Tiffany & Co.
• World Financial Group

Titles (sample):

• Account Supervisor 
• Board Development Specialist
• Business Development
• Data Analyst
• Digital Marketing Manager
• Marketing Director
• Marketing Manager
• Product Manager
• Research Analyst
• Sales and Marketing Executive
• Senior Product Manager

Explore career data

Attend an event

Carey Business School hosts various virtual admissions events for prospective students to meet with members of our admissions team. With virtual visits, informational online sessions, and regional and international events, the Carey team is ready to answer questions and support your business school journey.

View Upcoming Live Webinars

Connect with a Carey student

Ready to take the next step.

• Master of Science in Marketing (part-time)
• Flexible MBA Specialization in Digital Marketing
• Master of Science in Marketing Employment Outcomes

Master of Science in Marketing

The MSM is a 10-month, STEM-eligible degree that combines a traditional marketing education with cutting-edge data analytics training.

• Connect With Us
• Attend an Info Session
• View MSM Factsheet
• Sign Up for More Info

Earn an In-Demand Degree in 10 Months

The MSM is a pivotal degree that teaches applied analytical training. As a program grounded in marketing analytics, we’ll prepare you for a marketing career in a new economy – a world where data, decisions, and action are intertwined. You’ll graduate with the qualitative and quantitative skills necessary to transform data, gather insights, and develop meaningful business solutions.

Learn Practical Skills from Top Academics

Make Moves. Get Your MSM.

Attend an MS Marketing Event

MSM Info Sessions

MSM Faculty Connect

General Info Sessions

McCOMBS AT A GLANCE

Best Master’s in Marketing (in the U.S.)

QS World University Rankings

Campus Environment

Best Business School Campus Environment

Princeton Review

Classroom Experience

Best Business School Classroom Experience

Secure Your Future with Financial Aid

Graduate Ready for Your Career

Connect with Professionals and Up-and-Comers

The msm student experience.

MSM graduate Nihit Parikh shares why he chose to attend the top-ranked Master of Science in Marketing program. Nihit plans to take everything he has learned into his new role at PMG Digital Marketing Agency.

Take the next step

Become part of the Longhorn family. Attend an info session and discover the process of joining MSM.

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Severe Weather Update - ALL CLEAR

Explore programs, marketing research - master's (ms).

DEGREE OVERVIEW

The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields.

ABOUT THE PROGRAM

• Offered weeknights in Arlington, the 36-credit hour MSMR program blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.
• Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities.
• Admissions requirements
• Degree curriculum
• Degree information in the University Catalog
• Tuition estimator
• Program accreditation

CAREER OPPORTUNITIES

• Marketing Research Analyst
• Marketing Director
• Project Manager
• Senior Research Analyst
• Business Market Analyst

DEGREE OPTIONS

MS - Master of Science in Marketing Research

The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields. The curriculum blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.

Download degree plan  - Marketing Research - MS

WHY CHOOSE US?

• No. 17 Marketing Research program in U.S. (QS, 2020)
• Program internship opportunities
• AACSB accredited (top 5% of business programs globally)
• College of Business alumni network of over 55,000 and counting

GET STARTED

Take the next step toward investing in yourself by learning more about our Marketing Research - Master's (MS) program.

• Request Information

Apply Today

If you're ready, so are we. The next step is to apply. Applying for admission is easy, and we're here to work with you every step of the way.

PROGRAM CONTACT

Name: Dr. Scott Hanson

Phone: 817-272-2876

Email: [email protected]

Learn more about this program on the Department or College website.

Department of Marketing

College of Business

• Financial Aid and Scholarships
• Tuition Estimator
• Student Affairs
• Division of Student Success

OUR GRADUATES EARN ON AVERAGE

University catalog.

Check out the University Catalog for more information.

If you wish to apply follow this link.

WANT MORE INFORMATION?

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• Graduate Programs
• Prospective Students
• Current Students
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• Degree Programs >

MMR, Marketing Research

The STEM-designated MMR program was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.

Degree Type: Masters

Degree Program Code: MMR_MARE

Degree Program Summary:

The Marketing department participates in a wide variety of Terry College programs, including the Masters of Marketing Research program and the undergraduate B.B.A. program.

Our other specialty areas include: communication, advertising, customer relationship management, brand management, account management and electronic commerce (including business-to-business e-commerce).

The STEM-Designated MMR program, founded in 1979, and the Coca-Cola Center for Marketing Studies, established in 1986, seek to advance professional marketing research and consumer insights education and to identify and develop new programs and methods which will better serve the marketing insights community. The Terry College of Business MMR program is recognized internationally as an elite graduate program with a network of 700+ alumni. According to the GRIT survey, the UGA MMR program is recalled three times as often as all other competing programs combined. The Coca-Cola Center for Marketing Studies also works to maintain and strengthen relations with the business community and has an active advisory board and alumni network. The program has a longstanding placement rate of 100%, with students joining leading companies in the industry of consumer insights.

The Center is funded by endowment grants from the Coca-Cola Company, The Coca-Cola Foundation, AC Nielsen, M/A/R/C/ Inc., Audits and Surveys, MRCA, and the membership donations of an extensive list of leading firms on the MMR Board of Advisors and alums. These funds support assistantships for the MMR students, faculty research grants, teaching materials, and seminars by industrial leaders. The faculty of the department appreciates this support by these firms and invites the participation of other firms.

Locations Offered:

Athens (Main Campus)

College / School:

Terry College of Business

600 S. Lumpkin Street Athens, GA 30605

Department:

Graduate Coordinator(s):

Marcus Cunha

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46 Top Marketing Research Degree Programs

Marketing Research Degree Programs

Online programs.

Arizona State University W.P. Carey School of Business asuonline.asu.edu/online-degree-programs/undergraduate/bachelor-science-business-data-analytics Degree: Bachelor of Science in Business Data Analytics

Michigan State University Department of Marketing Eli Broad College of Business marketing.broad.msu.edu/msmr Degree: Master of Science in Marketing Research   Northwestern University School of Professional Studies sps.northwestern.edu/masters/data-science/index.php Degree: Master of Science in Data Science

The Research Society researchsociety.com.au/advance-your-career/qualified-professional-researcher-qpr Degree: Qualified Professional Researcher

Penn State Smeal College of Business worldcampus.psu.edu/maquirks Degrees: Graduate Certificate in Marketing Analytics MPS in Data Analytics (Marketing Analytics and Business Analytics Options) The University of Connecticut Department of Public Policy dpp.uconn.edu/academic-programs/survey-research Degrees: Master of Arts in Survey Research Graduate Certificate in Survey Research The University of Georgia Georgia Center for Continuing Education Principles of Market Research, Principles of Mobile Market Research and Principles of Pharmaceutical Market Research Certificate Programs www.georgiacenter.uga.edu/courses/market-research Degree: Certificate (continuing education) University of Illinois - Chicago Department of Public Administration College of Urban Planning and Public Affairs cuppa.uic.edu/academics/pa/pa-programs/srm-certificate Degree: Graduate Certificate in Survey Research Methods

University of Maryland Joint Program in Survey Methodology (JPSM) jpsm.umd.edu/landingtopic/admissions Degree: Certificate in Survey Methodology

Universiteit Gent Department of Marketing www.mma.ugent.be Degree: Master of Science in Data Science for Business

Algonquin College School of Business https://www.algonquincollege.com/business/program/marketing-research-and-analysis/ Degree: Graduate Certificate in Marketing Research and Analysis Georgian College (ON) www.georgiancollege.ca/academics/full-time-programs/research-analyst-rapp Degree: Post Graduate Research Analyst Program (RAPP) Humber College liberalarts.humber.ca/index.php?q=programs/research-analyst.html Degree: Research Analyst Graduate Certificate Program

The Netherlands

Tilburg University Department of Marketing www.tilburguniversity.edu/education/masters-programmes/marketing-analytics Degree: Master of Science in Marketing Analytics

Instituto de Empresa IE School of Human Sciences and Technology ie.edu/school-human-sciences-technology/masters/master-market-research-consumer-behavior Degree: Master in Market Research and Consumer Behavior

United States (by state)

California State Polytechnic University - Pomona (CA) International Business and Marketing Department www.cpp.edu/cba/international-business-marketing/curriculum/index.shtml Degree: Bachelor of Science in Marketing Research   University of California - Davis Extension (CA) Applied Sensory and Consumer Science Certificate Program cpe.ucdavis.edu/certificate-program/applied-sensory-and-consumer-science-certificate-program Degree: Certificate in Applied Sensory and Consumer Science   The University of Connecticut (CT) Department of Public Policy dpp.uconn.edu/ma-survey-research Degrees: Master of Arts in Survey Research Graduate Certificate in Survey Research   The University of Georgia (GA) Terry College of Business www.terry.uga.edu/mmr Degree: Master of Marketing Research The University of Georgia (GA) Center for Continuing Education Principles of Market Research Certificate Programs www.georgiacenter.uga.edu/courses/market-research/principles-of-market-research Degree: Certificate (continuing education) in Marketing Research DePaul University (IL) College of Business catalog.depaul.edu/programs/marketing-analysis-ms/ Degree: Master of Science in Marketing Analysis   Elmhurst College (IL) elmhurst.edu/academics/departments/business/programs/market-research-graduate-certificate Degree: Graduate Certificate in Market and Consumer Insights Northwestern University (IL) School of Professional Studies sps.northwestern.edu/masters/data-science/index.php Degree: Master of Science in Data Science Northwestern University (IL) Medill School of Journalism, Media, Integrated Marketing Communications www.medill.northwestern.edu/imc Degree: Master of Science in Integrated Marketing Communications University of Illinois – Chicago (IL) College of Urban Planning and Public Affairs cuppa.uic.edu/academics/pa/pa-programs/srm-certificate Degree: Graduate Certificate in Survey Research Methods   University of Chicago (IL) Graham School of Continuing Liberal and Professional Studies professional.uchicago.edu/find-your-fit/masters/master-science-analytics Degree: Master of Science in Analytics Southern Illinois University – Edwardsville (IL) www.siue.edu/academics/degrees-and-programs/graduate/marketing-research Degree: Master of Marketing Research   University of Maryland (MD) Joint Program in Survey Methodology (JPSM) www.jpsm.umd.edu Degrees: Graduate Certificate in Survey Statistics Graduate Certificate in Intermediate Survey Methodology Master of Science in Survey Methodology Ph.D. in Survey Methodology Michigan State University (MI) Department of Marketing Eli Broad College of Business broad.msu.edu/masters/marketing-research/ Degree: Master of Science in Marketing Research University of Michigan — Ann Arbor (MI) Institute for Social Research psm.isr.umich.edu Degrees: Master of Science in Survey and Data Science Ph.D. in Survey and Data Science Certificate in Survey and Data Science   University of Minnesota – Duluth (MN) Labovitz School of Business and Economics Department of Marketing Retail Marketing Analytics Program d.umn.edu/academics/majors-and-minors/marketing-analytics-bba Degree: Bachelor of Business Administration in Consumer Insights and Analytics Missouri State University (MO) Marketing Department www.missouristate.edu/mkt/Undergraduate/research.htm Degree: Bachelor of Science, Accelerated MBA in Marketing Research University of Nebraska – Lincoln (NE) Graduate Studies www.unl.edu/gradstudies/prospective/programs/SRAM Degrees: Graduate Certificate, Master of Science and Ph.D. in Survey Research and Methodology Fairleigh Dickinson University (NJ) www.fdu.edu Degrees: Master of Business Administration in Marketing Certificate in Market Research   Rutgers (NJ) Rutgers Business School business.rutgers.edu/part-time-mba/marketing-research-insights-analytics Degree: Master of Business Administration in Marketing Research Insights and Analytics Baruch College – CUNY (NY) Zicklin School of Business zicklin.baruch.cuny.edu/academic-programs/graduate/ms/quantitative-methods-modeling Degree: Master of Science in Quantitative Methods and Modeling   Hofstra University (NY) hofstra.edu/academics/colleges/zarb/mkib/marketing-research-analytics-degree-master-ms.html Degree: Master of Science in Marketing Research and Analytics   Pace University (NY) Lubin School of Business www.pace.edu/academics/graduate-students/degrees/customer-intelligence-and-analytics-ms www.pace.edu/lubin/mba-in-marketing-management Degrees: Master of Science in Customer Intelligence and Analytics MBA in Marketing Management Xavier University (Ohio) The Williams College of Business www.xavier.edu/master-science-customer-analytics Degree: Master of Science in Customer Analytics

Penn State (PA) Smeal College of Business worldcampus.psu.edu/maquirks Degrees: Graduate Certificate in Marketing Analytics MPS in Data Analytics, Marketing Analytics Option MBA, Marketing Analytics Option

Temple University (PA) Fox School of Business www.temple.edu/academics/degree-programs/marketing-ms-bu-mktg-ms Degree: Masters of Science in Marketing Research and Insights   Clemson University (SC) College of Business www.clemson.edu/graduate/academics/program-details.html?m_id=Marketing Degree: Masters of Science in Marketing   University of Texas – Arlington (TX) College of Business wweb.uta.edu/marketing/msmr.html Degree: Bachelor and Master of Science in Marketing Research   The George Washington University (DC) Columbian College of Arts and Sciences datasci.columbian.gwu.edu/degree-programs Degree: Graduate Certificate, Bachelor and Master of Science, Ph.D. in Data Science Pacific Lutheran University (WA) School of Business www.plu.edu/msmr Degree: Master of Science in Marketing Research   University of Wisconsin – Madison (WI) A.C. Nielsen Center for Marketing Research School of Business wsb.wisc.edu/programs-degrees/mba/full-time/career-specializations/marketing-analytics-insights Degrees: Master of Business Administration in Marketing Analytics and Insights

MS in Media Science: Marketing Communication Research

Put data to work.

Data is the new universal language, and virtually every industry needs to to understand it to succeed. Will you harness its potential -- and your own?

Academic Bulletin

• 02/01/2024 Priority Deadline
• 05/01/2024 Rolling Admission Deadline
• Degree Requirements
• Request Info

Program Notes

• No GRE required.
• Merit scholarships available, with no additional application required.
• International students: This program is eligible for the OPT STEM extension.

Boston University’s Master of Science in Media Science: Marketing Communication Research (MCR) prepares you with instruction in advanced research methods to gain consumer insights, predict purchasing behaviors, evaluate the impact of media consumption, and analyze consumer decision-making processes about brands, services, products, and political candidates. Over three semesters, students master quantitative and qualitative methods, tools and techniques to better understand audiences — their values, likes, needs and wants — and match that understanding to communication strategies.

Coursework includes: Contemporary Mass Communication, Communication Theory, Communication Research, Advanced Communication Research, Sampling Design and Measurement Techniques, and Technical Writing for Communication Research, Communication Writing. MCR students are also given the option to supplement the core requirements of their master of science degree with a sequence of courses focusing on social media analytics and, when successfully completing this sequence, to earn a Certificate in Data Analytics in addition to their master’s of science degree.

What You Read and Watch Is Changing Media Forever

Like most stories about data science, this one begins with a very big number: 150 million. That’s roughly how many…

Students combine this curriculum with learning opportunities outside of the classroom, such as research with professors, internships, and participation in student-led agencies such as AdLab and PRLab.

The MS in Media Science: Marketing Communication Research (MCR) prepares you to succeed in the burgeoning fields of marketing research and consumer insights research. These are fields that offer lucrative entry-level positions, ranging from marketing research and consumer data analysis to market planning, data visualization, and analytics, among others.

Which degree is for me?

COM offers master’s degrees in Media Science, Emerging Media Studies, Media Ventures and Marketing Communication Research. How do they compare?

Teachers, Researchers, Mentors

COM boasts faculty steeped in both research and practice, large in number and diverse in expertise. They are internationally recognized thought leaders in the fields of advertising, consumer insights, public relations, media law, psychology, political communications, design, and more. 

Faculty members serve as mentors for students by working alongside them in conducting original research. Together, they leverage the technology at COM’s Communication Research Center , COM’s primary research hub to examine communication phenomena, and the state of-the-art social media tools offered at the Zimmerman Family Social Activation Center. Your faculty are a great resource to help you position yourself for success after graduation.

Zimmerman Family Social Activation Center

The Zimmerman Family Social Activation Center offers the opportunity for advertising, public relations and journalism students to work in COM’s…

Benefit from Boston

One of BU’s greatest resources is its location. Consistently ranked among the most livable cities in the world, Boston is “America’s college town,” a city rich in history while remaining on the cutting edge. Boston is a Top 10 U.S. media market, and home to some of the world’s best agencies, media companies and leading employers — offering boundless opportunities for internships and careers.

Purpose Driven

COM stands out from our peers. Our faculty offers a mix of researchers and practitioners who endorse a cross-discipline, hands-on approach to learning. Our location lies at the heart of an electric, media-savvy city.

But it may be COM’s shared values that matter most. We believe that communication requires diversity, critical thinking, and creative expression. We believe that communication must be grounded in truth, authenticity, effectiveness, and purpose. We believe that communication builds understanding among people and across society.

Media Science Research

Assessing china’s news coverage and soft power in latin america.

Abstract: This study assesses the impact of China’s mediated communication strategies implemented in Latin America from 2013 to 2021. We…

Capturing Social Presence: Concept Explication Through an Empirical Analysis of Social…

Initially the province of telecommunication and early computer-mediated communication (CMC) literature, multiple systematic reviews suggest “social presence” is now used…

Channel Affordances for Sexting: Social Presence Relates to Improved Self-Esteem, Sexual…

Sexting involves the sharing of sexually explicit material, including photos and text-based messages, with another person via smartphones and computers.…

Compliance With the US Food and Drug Administration’s Guidelines for Health…

We developed the Warning Label Multi-Layer Identification (WaLi), a computer vision that is 99.3% accurate in detecting presence of health…

Meet the Media Science Faculty

Yi Grace Ji

Assistant professor in the department of mass communication, advertising, and public relations.

Professor, Media Science

Tammy R. Vigil

Senior associate dean; associate professor, media science.

T. Barton Carter

Stephanie Schorow

Lecturer, mass communication, advertising & public relations.

Patrice Oppliger

Assistant professor, media science, media science news, social media use linked to tobacco initiation among youth.

A Q&A with Amml Hussein, COM’s 2024 Civic Science Fellow

Public’s confidence in its ability to evaluate AI-generated text cause for concern, says COM researcher

Media Science

• Admissions Overview
• Master’s in Marketing Research and Analytics Dual Enrollment
• Tuition & Financial Aid
• Careers & Resources
• MSMRA Board Members
• Master’s in Marketing Research and Analytics Spartan Insights Podcast
• Request Information
• [email protected]

Marketing Research and Analytics Curriculum

Become a member of the next generation of business and marketing leaders..

Our STEM-certified Master of Science in Marketing Research and Analytics (MSMRA) is provided in three convenient formats. You can earn your STEM-certified master’s degree 100 percent online or as part of multiple on-campus cohorts.

Our Broad MSMRA is a 30-credit program with specialized marketing research and analytics classes, consumer insights, and customer analytics courses. Both the full-time and online programs consist of the same market research courses taught by the same professors. The program is designed as a “lock-step” program in which all students in a cohort take their classes together during their 12-month (full-time) or 20-month (part-time) program.

Our STEM-certified MSMRA degree provides you with tailored preparation for excellent employment opportunities and a fulfilling career in marketing research and insights, be it with corporations, strategic consulting organizations, advertising agencies, or marketing research firms.

MSMRA Honor Code

Full-Time In-Person Fall Cohort

Our full-time on-campus STEM-designated Master of Science in Marketing Research and Analytics program (MSMRA) is a 12-month, 30-credit program in which you can begin the program in the fall each year and graduate the following summer.

For the in-person option beginning in the fall, the first two semesters take place on campus, and the final semester can be completed mostly online to accommodate students working in internships and jobs (students can work in-state or out-of-state starting in June of their last semester).

International Students

The Full-Time In-Person MSMRA cohort is OPT/CPT eligible. This cohort is 36-month STEM OPT eligible.

The MSMR CIP Code is 52.1302 (Business Statistics). This CIP code is currently included in the U.S. Department of Homeland Security’s (DHS) 2020 STEM Designated Degree Program List .

Please see our short video summary about the program here .

Full-Time 100% Online Spring Cohort

Our Full-Time 100% Online STEM-certified Master of Science in Marketing Research and Analytics (MSMRA) is a 12-month, 30-credit fully online program, students will begin the program in January 2024 and graduate in December 2024 attending class from the convenience of their preferred location.

This cohort option is optimized for a virtual format offering interactive live class sessions for a variety of courses, as well as a convenient blend of asynchronous courses students can complete according to their schedule during the semester. We even offer virtual career fairs with top companies, virtual mentorship with our MSMRA Board company members, and full career center graduate-level support for placement opportunities.

You can begin working in an internship or job starting in early June each year and continue throughout your last semester.

As this cohort is 100% online, international students can apply to be considered and attend virtually from their home country. This MSMRA cohort is not OPT/CPT eligible.

Part-Time 100% Online Fall Cohort

Our MSMRA Part-Time 100% Online program is designed for working professionals looking to advance their careers and begins in the fall of every year. The 20-month, 30-credit program is designed to provide an opportunity for students to achieve a STEM master’s degree while working full-time and without ever stepping foot on campus.

In our online STEM-certified MSMRA program you will take the same courses, taught by the same professors, as the full-time program, and at the same academic standards. In the online STEM-certified MSMRA program you will get skilled in traditional marketing analytics techniques such as experimental design, sampling, data collection, and analysis, as well as leading-edge marketing technologies,

methodologies, and software packages. Our program grants you access to graduate career services for career advancement, virtual career fairs, and virtual mentorship from senior executives.

Courses & Descriptions

*Note: Courses are not listed in order of progression.

Description

Introduces a wide range of fundamental marketing concepts and explores their strategic business implications. Focuses on developing an understanding of how marketing research functions as an integral component within the broader context of marketing strategy.

Variable from 2 to 3

Registrar Description

Strategic and decision-making aspects of marketing functions. Analysis, coordination, execution of marketing programs. Development of strategies and tactics. Segmentation, marketing mix, market response modeling, and ethics in a global context.

Introduces the fundamental disciplines of marketing research project execution. Includes research solution/process design, data collection methods, panel management, fieldwork, and project management. Incorporates hands-on experience with field management and project management tools.

Variable from 1 to 3

Collection and analysis of marketing research data for marketing decision making. Focuses on marketing research methods for data collection and introductory data analysis.

Builds upon MKT 816 by introducing advanced quantitative statistical methods for marketing research. Uses SPSS and includes techniques such as multiple regression, logistic regression, time series, and neural network modeling.

Analysis of marketing data from a variety of sources for decision making. Use of statistical software to analyze marketing data. Scanner data, data mining, and web site metrics and analytics.

Overview of fundamental methods and techniques used to manage and analyze data in marketing research. In-depth introduction to data analysis and interpretation using SPSS.

Advanced quantitative methods for marketing research. Focuses on marketing research for understanding and predicting sales and related marketing variables. Includes multiple regression, logistic regression, time series, and neural network modeling. Emphasis on applications of these techniques using statistical analysis software.

Introduction to marketing research communication and data visualization that will dive into the art and science behind creating visually impactful presentations. Uses PowerPoint and other tools to provide direction on presentation structure and design.

Variable from 1 to 4

Introduction to data visualization and the art and science behind creating visually impactful presentations. Strong focus on visual design principals to simplify complex data sets into easily consumable information.

Outlines how companies apply the disciplines of marketing research to information collected via social media and other unstructured data sources. Additionally develops a hands-on familiarity with with a range of approaches for analyzing and visualizing textual data.

Marketing research to information collected via social media. How social listening fits into an organizational structure, and how to properly respond to social media discussions. Development of familiarity of approaches for analyzing textual data. Selection of appropriate methods for a variety of research questions, and using both automated systems and analytic systems tools to analyze textual data.

Introduces students to the art of consulting and relationship development as it applies to marketing research engagements. Focus is to prepare to become trusted consultants, whether participating on a team or in a leadership role.

Art of consulting and relationship development as it applies to marketing research engagements. Prepare to become trusted consultants, whether participating on a team or in a leadership role.

Demonstrates the importance of storytelling within organizations and provides direction on creating credibility using background information and industry insight, creating the storyline, and creatively crafting a presentation.

Importance of storytelling within organizations and presentation structure including understanding the audience, creating credibility using background information and industry insight, creating the storyline, and creatively crafting the presentation.

Explores globalization from the perspective of implications for marketing research design and execution. Emphasizing a focus on global market paradigms, cultural differences and regional differences in the areas of problem definition and research design.

Fall of every year, Spring of every year, Summer of every year

International research from various elements of the marketing research process. Globalization, the research planning process (business problem and research objectives identification), research design. International qualitative/quantitative approaches, analysis, reporting/storytelling, and assessment of various global regions.

In teams, partnership with a company in the design and execution of a research project. Focuses on practicing team-based skills in the management of a study end-to-end including the application of all aspects of the marketing research process.

Variable from 1 to 6

Classroom and field experience on business consulting; defining scope of work, engagement management, and preparing deliverables.

Individually, partnership with a company in the design and execution of a research project. Focuses on independently demonstrating the management of a study end-to-end including the application of all aspects of the marketing research process.

A seminar series developed to supplement the teaching of core marketing research disciplines with perspectives from leading industry guest-lecturers. Structured as an ‘extended orientation’, the seminars focus on an overview of marketing research principles, an introduction to the industry, on-the-job perspectives, and market readiness (career planning and job search preparation).

Perspectives on new and emerging issues of business administration. Topics vary.

Introduction to the fundamental disciplines of measurement, experimental design, survey design, and sampling. Balance between traditional theoretical approach and hands-on application with industry tools such as Qualtrics.

Experimental design, survey/questionnaire design, sampling, and data collection in marketing.

Builds upon the foundational disciplines of MKT 867 and MKT 806 by introducing approaches representing the ways in which innovative, and sometimes disruptive, techniques are transforming research design, sampling and data collection processes, and the overall marketing research business landscape.

New and emerging research designs and methods. Innovative approaches and techniques that are transforming the marketing research business landscape.

Application of behavioral science in understanding consumer behavior, consumer decision making process, information processing and motivation as it applies to marketing research design.

Concepts, theories, and principles from the various behavioral sciences to understand factors influencing the acquisition, consumption, and evaluation of customer experiences and relationships with experience providing organizations.

Introduction to the principles of qualitative research, followed by the design and hands-on execution of projects in both traditional central-location and online formats. This course also explores the significant transformation of qualitative research occurring through the emergence of innovative techniques.

Qualitative research methods for understanding customer and employee needs, desires, and factors inhibiting an organization’s ability to deliver.

Builds upon the foundational disciplines of MKT 816 & MKT 819 by introducing approaches representing ways in which innovative, and sometimes disruptive, techniques are transforming the approach to data management, analysis, interpretation and visualization.

Centralized analysis, integration and visualization of data for use in customer and employee experience decision making.

Explores the understanding and application of business development principles within the context of complex business-to-business selling situations typically experienced in the field of marketing research. Heavy emphasis on best-practice interviews with industry sales professionals.

Special topics in marketing.

Preparatory course designed to ensure all students have fundamental understanding of statistics prior to beginning core research courses. Topics covered include descriptive statistics, levels of measurement, difference of means tests, analysis of variance, regression and correlation, and non-parametric tests.

Builds upon MKT 816 and MKT 819 by delivering an in-depth understanding of Conjoint analytic techniques. Focuses on questionnaire design, tool selection and interpretation of results. Uses Sawtooth Discover product for direct application.

Builds upon MKT 816 and MKT 819 by introducing the fundamentals of programming in R. Specific topics include coding custom functions, simulating results, utilizing logical statements, writing loops, data manipulation, and basic statistical analysis.

Follows the advertising process from inspiration through development, execution, and optimization through the lens of how marketing research is leveraged within each step. Leverages real-world examples to build advertising knowledge and intuition.

An investigation of the predictable irrationality of consumer behavior via topics like social identity theory, tribalism, framing effects, cognitive biases, and the subjectivity of perception. Emphasis on implications for consumer behavior and ways that marketers can apply the quirks of human decision-making to improve effectiveness.

An introduction to syndicated methods of collecting and reporting marketing research. Emphasis is placed on contrasting syndicated versus proprietary approaches. Focus is also placed on the operational and business model differences.

Builds on the various qualitative and quantitative courses in the MSMR program by evaluating the methods and methodological traditions that have been established and formulated within the anthropological discipline, including both the cultural and biological subfields. Students will learn how to apply these techniques across various consumer groups, global markets, and industry sectors to gather a holistic assessment of human subjects and the various products, services, and solutions under study.

An introduction to quantitative marketing research with Python through a hands-on approach, presuming only an introductory level of familiarity with formal statistics, and no prior Python programming experience. Weekly lessons and exercises allow students to use Python programming to address real-world problems in marketing research.

Marketing Research and Analytics Faculty

Our STEM-certified MSMRA program features a unique and powerful combination of faculty appointed in the Broad College of Business and other renowned experts from the private sector.

Our faculty are equipped with a wide array of diverse backgrounds including doctorates in marketing, experience as marketing research consultants, and valuable contributions to leading marketing research and academic journals.

This world-class academic expertise is paired with opportunities to engage with leaders in marketing research, such as senior-level executives at the country’s leading marketing research firms, global corporations, and strategic leadership organizations. With their wealth of knowledge and industry connections, our faculty will provide you with opportunities for premier career growth and networking opportunities.

Michael Alioto

• Fixed-Term Faculty Marketing

Michael Brereton

Harry davidson, don deveaux.

• Professor Marketing

Michael McCune

Mike mickunas, forrest morgeson.

• Associate Professor Marketing

Hang Nguyen

• Associate Professor Emeritum Marketing

Anita Pansari

• Assistant Professor Marketing

Ayalla Ruvio

Rebecca sullivan, christopher travell, bronlyn wassink, r. dale wilson.

• Assistant Chairperson Marketing

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, when the one true faith trumps all: low religious diversity, religious intolerance, and science denial, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, recent insights by stanford business, in a polarized world, an open mind can hurt your reputation, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.).

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UCLA Anderson Master of Science in Business Analytics (MSBA)

Master of Science in Business Analytics (MSBA)

Ranked #1 in the World

by QS World University Rankings, 2023

Become a Master of Business Analytics (MSBA)

About our program, a day in the life of the msba program.

Trailblazing Faculty

Faculty Spotlight

Felipe Caro Faculty Director of the MSBA Program, Professor of Decisions, Operations and Technology Management

Professor Caro, known for helping Zara re-engineer its supply chain to become a “fast fashion” global retailer (and more profitable), is a renowned researcher who is highly published and frequently awarded for his work. His design of the MSBA curriculum is greatly influenced by changing markets and is engineered to produce the critical, analytical thinkers that the organizations of tomorrow need most.

Listen to the Podcast

Professor Decisions, Operations and Technology Management

One of Long 's specialties includes applying quantitative analysis to the ambiguities of the health care industry.

Professor of Behavioral Economics and Strategy

Beyond his award-winning teaching and research, Professor Chen advises companies on topics at the intersection of behavioral economics, business strategy and dynamic pricing. At Uber, he redesigned its dynamic “surge” pricing model.

Distinguished Professor of Marketing, Economics and Statistics

While more recently focusing on consumer targeting and analytic pricing tools, Professor Rossi’s Bayesian hierarchical choice models created the most widely used methods for analysis of choice and conjoint data used today.

Professor of Economics

In her research, Professor Giuliano studies the nexus of culture, economics and political economy. She holds prestigious research positions at the National Bureau of Economic Research (Cambridge), the Centre for Economic Policy Research (London) and the Institute for the Study of Labor (Bonn).

Associate Professor Marketing

Consistently awarded the MSBA faculty excellence award, Bodapati ’s Customer Analytics course addresses marketing problems in value creation, value communication, customer acquisition, customer development, customer retention and the assessment of customer response to marketing. 

Assistant Professor Decisions, Operations and Technology Management

A multiple MSBA faculty excellence award winner,  Mišić focuses on decisions in uncertainty, customer choice problems and machine learning-based optimization in his operations analytics course.

Follow the UCLA Anderson MSBA Program

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Masters in Marketing Programs in America

1-25 of 141 results

Wharton School

Philadelphia, PA •

University of Pennsylvania •

Graduate School

• • Rating 4.67 out of 5   15 reviews

Master's Student: Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy", but it is a different type of learning- more focused on the concepts than proving theories and underlying complexities. TAs are great and there is a lot of effort put towards making students understand the material. Since there isn't a sink or swim culture, I think it incentivizes learning for the sake of learning rather than curving to a "B". Professors are very friendly and actually enjoy getting to know their students. ... Read 15 reviews

University of Pennsylvania ,

Graduate School ,

PHILADELPHIA, PA ,

15 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy",... Professors are very friendly and actually enjoy getting to know their students. .

Read 15 reviews.

Kellogg School of Management

Evanston, IL •

Northwestern University •

• • Rating 4.83 out of 5   18 reviews

Master's Student: Kellogg's MBA program at Northwestern University stands out for its collaborative environment, rigorous curriculum, and emphasis on experiential learning. With a focus on teamwork and diverse perspectives, students engage in group projects and case competitions to develop essential leadership skills. The curriculum offers customization options through electives and experiential opportunities, including internships and global immersion trips. Kellogg's strong alumni network and industry connections provide valuable career support, ensuring students are well-prepared for success in their chosen fields. Overall, Kellogg offers a dynamic and immersive MBA experience that equips students to excel as future business leaders. ... Read 18 reviews

Northwestern University ,

EVANSTON, IL ,

18 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Kellogg's MBA program at Northwestern University stands out for its collaborative environment, rigorous curriculum, and emphasis on experiential learning. With a focus on teamwork and diverse... .

Read 18 reviews.

Owen Graduate School of Management

Nashville, TN •

Vanderbilt University •

• • Rating 4.4 out of 5   5 reviews

Master's Student: I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. ... Read 5 reviews

Vanderbilt University ,

NASHVILLE, TN ,

5 Niche users give it an average review of 4.4 stars.

Featured Review: Master's Student says I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. .

Read 5 reviews.

Emerson College

Graduate School •

• • Rating 4.73 out of 5   62

Tulane University

NEW ORLEANS, LA

• • Rating 4.22 out of 5   37

Lehigh University

BETHLEHEM, PA

• • Rating 4.45 out of 5   20

Olin Business School

St. Louis, MO •

Washington University in St. Louis •

• • Rating 4 out of 5   7 reviews

Master's Student: The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and the supportive community. This firsthand experience greatly influenced my decision, and I'm eagerly looking forward to becoming a part of the institution. ... Read 7 reviews

Washington University in St. Louis ,

ST. LOUIS, MO ,

7 Niche users give it an average review of 4 stars.

Featured Review: Master's Student says The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and... .

Read 7 reviews.

Marshall School of Business

Los Angeles, CA •

University of Southern California •

• • Rating 4.71 out of 5   17 reviews

Current Master's student: Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new, applicable, and incredibly helpful techniques that I apply in my job every day. Most of the professors are very helpful, and passionate about their subjects. Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to network as well. If your industry is not represented, you have the opportunity to create one. Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. ... Read 17 reviews

University of Southern California ,

LOS ANGELES, CA ,

17 Niche users give it an average review of 4.7 stars.

Featured Review: Current Master's student says Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new,... Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to... Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. .

Read 17 reviews.

Carey Business School

Baltimore, MD •

Johns Hopkins University •

• • Rating 4.64 out of 5   28 reviews

Master's Student: I start in the Fall of 2024. I agree with the post stating, "You will not get easy A's here," everything in this program is earned and supports the legacy of Johns Hopkins. All of your exams are proctored. I am happy they require me to take the QuB course (Quantitative Basics). This is due to not having a heavy math-filled undergraduate degree. In stats, I believe I had a C. I think within my advisory class of 10 people, three of us were recommended for the Quantitative Basics Course. Basically, if we fail this, we are academically dismissed due to our math skills are not where they need to be, to perform in the program. Some people might be turned away by this, but I am happy they are requiring this. It helps employers see that we earn our education and they ensure we know everything we need to know before we essentially waste everyone's time. Like she said, these are not hand out A's. They are, "EARNED." Top Tier Classmates. ... Read 28 reviews

Johns Hopkins University ,

BALTIMORE, MD ,

28 Niche users give it an average review of 4.6 stars.

Featured Review: Master's Student says I start in the Fall of 2024. I agree with the post stating, "You will not get easy A's here," everything in this program is earned and supports the legacy of Johns Hopkins. All of your exams are... .

Read 28 reviews.

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Tepper School of Business

Pittsburgh, PA •

Carnegie Mellon University •

• • Rating 4.73 out of 5   11 reviews

Master's Student: Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering collaboration and innovation. The meticulously crafted curriculum equips students with advanced analytical skills and a deep understanding of business dynamics. Beyond coursework, experiential learning opportunities abound, from hackathons to industry partnerships. Moreover, the vibrant community fosters inclusivity and camaraderie, enriching the overall experience. With each lecture and interaction, I anticipate expanding my knowledge, honing my skills, and becoming a catalyst for positive change. Carnegie Mellon's program is not just an education; it's a transformative journey toward personal and professional excellence. ... Read 11 reviews

Blue checkmark.

Carnegie Mellon University ,

PITTSBURGH, PA ,

11 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Embarking on Carnegie Mellon's Master in Business Analytics promises unparalleled growth. Its esteemed reputation in academia assures an intellectually stimulating environment, fostering... .

Read 11 reviews.

Hough Graduate School of Business

Gainesville, FL •

University of Florida •

• • Rating 5 out of 5   4 reviews

Master's Student: The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. ... Read 4 reviews

University of Florida ,

GAINESVILLE, FL ,

4 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. .

Read 4 reviews.

College of Communication - Boston University

Boston, MA •

Boston University •

• • Rating 5 out of 5   2 reviews

Master's Student: As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are designed to simulate real work that you would be asked to do in a starting level position. I have created numerous press release, SWOT analysis and even created two PR campaigns. ... Read 2 reviews

Boston University ,

BOSTON, MA ,

2 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are... .

Read 2 reviews.

Wisconsin School of Business at UW Madison

Madison, WI •

University of Wisconsin •

University of Wisconsin ,

MADISON, WI ,

Gies College of Business

Champaign, IL •

University of Illinois Urbana-Champaign •

• • Rating 4.94 out of 5   17 reviews

Master's Student: The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask direct questions about assignments, exams, or your own business. The professors are engaged, the curricula rigorous, and it's AACSB accredited. ... Read 17 reviews

University of Illinois Urbana-Champaign ,

CHAMPAIGN, IL ,

17 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask... .

Terry College of Business

Athens, GA •

University of Georgia •

• • Rating 5 out of 5   3 reviews

Master's Student: All of the professors are fantastic! They truly want us to succeed, and will work with you until you get it. I also appreciate their efforts to get to know each student. ... Read 3 reviews

University of Georgia ,

ATHENS, GA ,

3 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says All of the professors are fantastic! They truly want us to succeed, and will work with you until you get it. I also appreciate their efforts to get to know each student. .

Read 3 reviews.

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Dedman College of Humanities and Sciences

Dallas, TX •

Southern Methodist University •

Southern Methodist University ,

DALLAS, TX ,

A. B. Freeman School of Business

New Orleans, LA •

Tulane University •

Tulane University ,

NEW ORLEANS, LA ,

Foster School of Business

Seattle, WA •

University of Washington •

• • Rating 4.78 out of 5   9 reviews

Master's Student: I am enrolled in MBA currently. It is a great program with applied learning setup. I got an opportunity to meet multiple industry experts and have also been to company visits as well. The program lacks diversity though. ... Read 9 reviews

University of Washington ,

SEATTLE, WA ,

9 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says I am enrolled in MBA currently. It is a great program with applied learning setup. I got an opportunity to meet multiple industry experts and have also been to company visits as well. The program lacks diversity though. .

Read 9 reviews.

Mays Business School

College Station, TX •

Texas A&M University •

• • Rating 2 out of 5   3 reviews

Graduate Student: Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. ... Read 3 reviews

Texas A&M University ,

COLLEGE STATION, TX ,

3 Niche users give it an average review of 2 stars.

Featured Review: Graduate Student says Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. .

College of Business - Clemson University

Clemson, SC •

Clemson University •

• • Rating 3.4 out of 5   5 reviews

Master's Student: The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more selective on admissions using both professional and academic success as benchmarks. There are numerous students in the MBA program in particular which do not have any professional experience - it is hard to participate in a program such as an MBA when you do not have any experience to offer the group. ... Read 5 reviews

Clemson University ,

CLEMSON, SC ,

5 Niche users give it an average review of 3.4 stars.

Featured Review: Master's Student says The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more... .

Joseph M. Katz Graduate School of Business

University of Pittsburgh •

• • Rating 4.75 out of 5   12 reviews

Master's Student: Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! ... Read 12 reviews

University of Pittsburgh ,

12 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! .

Read 12 reviews.

Robert H. Smith School of Business

College Park, MD •

University of Maryland - College Park •

• • Rating 4.8 out of 5   5 reviews

Master's Student: My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to study in a diverse environment. Advance topics could have been included in few subjects. ... Read 5 reviews

University of Maryland - College Park ,

COLLEGE PARK, MD ,

5 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to... .

Eli Broad College of Business

East Lansing, MI •

Michigan State University •

• • Rating 5 out of 5   1 review

Current Master's student: The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. ... Read 1 review

Michigan State University ,

EAST LANSING, MI ,

1 Niche users give it an average review of 5 stars.

Featured Review: Current Master's student says The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. .

Read 1 reviews.

Florida State University College of Business

Tallahassee, FL •

Florida State University •

• • Rating 4 out of 5   1 review

Graduate Student: Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. ... Read 1 review

Florida State University ,

TALLAHASSEE, FL ,

1 Niche users give it an average review of 4 stars.

Featured Review: Graduate Student says Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. .

Sy Syms School of Business Graduate Studies

New York, NY •

Yeshiva University •

Master's Student: Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and develop problem-solving skills, which prepares them to excel in the accounting profession. Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience into the classroom, which enhances the learning experience for students. Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling. These resources can help students secure internships and job opportunities in the accounting field. ... Read 1 review

Yeshiva University ,

NEW YORK, NY ,

Featured Review: Master's Student says Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and... Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience... Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling.... .

Bentley University McCallum Graduate School of Business

Waltham, MA •

• • Rating 4.71 out of 5   21 reviews

Master's Student: I have had a fantastic experience at Bentley. The hybrid and fully online courses make it possible for me to have a full time job, take care of my young family, and complete my degrees in a reasonable amount of time. The professors are incredibly knowledgable in their fields and bring so much real world experience to the table. I've learned so much about leadership in my MBA courses that I've actively used in my job. ... Read 21 reviews

WALTHAM, MA ,

21 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says I have had a fantastic experience at Bentley. The hybrid and fully online courses make it possible for me to have a full time job, take care of my young family, and complete my degrees in a... .

Read 21 reviews.

Muma College of Business

Tampa, FL •

University of South Florida •

University of South Florida ,

TAMPA, FL ,

David Eccles School of Business

Salt Lake City, UT •

University of Utah •

• • Rating 4.78 out of 5   18 reviews

Master's Student: It's a great school, very well organized and with a great reputation. Overall, the professors were very well prepared and the projects they made you do were well thought out and very practical, I didn't feel I was just doing "busy" work. Some online classes might feel a bit boring, but it's hard to make an online course exciting. ... Read 18 reviews

University of Utah ,

SALT LAKE CITY, UT ,

Featured Review: Master's Student says It's a great school, very well organized and with a great reputation. Overall, the professors were very well prepared and the projects they made you do were well thought out and very practical, I... .

Mississippi State University

MISSISSIPPI STATE, MS

• • Rating 4.53 out of 5   51

University of Scranton

SCRANTON, PA

• • Rating 4.5 out of 5   18

Sawyer Business School

Suffolk University •

Showing results 1 through 25 of 141

Marketing Major

Take companies to the next level.

Learn about consumer behavior, advertising, social media and more. Create your own program of study. Choose courses like international marketing, advertising and sports marketing. You'll learn how to identify market segments and work in a global business culture. Your coursework and internships will prepare you for graduate school or an exciting career .

Why study marketing at the College of Charleston?

Build your own academic path. From interactive coursework to hands-on experience, you'll learn tons! Connect with local business leaders or design an independent study. Conduct research or secure an internship. The faculty offer real-world expertise from running a firm to managing product lines.  

What will I learn?

Learn how to create marketing campaigns. Identify target audiences. Analyze market trends. You'll develop communication, creativity and critical thinking skills. As a marketing major, you will develop skills in:

• market research.
• consumer behavior analysis.
• strategic planning.
• advertising.
• digital marketing.

View Curriculum:  Marketing

Program Highlights

Study what you love. This program lends itself to a personalized education. Prepare to thrive in the industry as you bridge learning with practice. You'll engage in research alongside esteemed marketing professors. You'll learn how to create marketing campaigns and hone your creative skills. Explore endless possibilities and make a lasting impact .

We offer a number of study abroad programs. Immerse yourself in diverse cultures. You can expect courses such as international marketing when studying abroad. In the past, students have traveled to Austria, Greece and more. Take what you learn in the classroom and apply that to site visits and tours of local businesses abroad.

• Mercedes Benz Vans.
• Digital Ignite.

The city of Charleston is recognized as a vibrant hub for marketing. It offers an ideal setting for studying this dynamic field. With a thriving community of marketing firms in the region, there are endless opportunities for you . Participate in internships, co-ops and other experiential learning ventures.

Careers & Outcomes

• Glamour Magazine.
• Le Creuset.
• Michelin North America and U.S. Sailing.

Making the brand

When Leah Martin '22 arrived at the College, she realized her disability could be used as an asset for bringing in a diverse viewpoints to the table. Then she took a seat at Google's table.

About the Minor

A minor in marketing is the perfect complement to any course of study. This minor can open doors after graduation. You'll develop important communication skills, learn to problem solve and understand key marketing concepts. A marketing minor pairs well with majors like business administration, communications, hospitality and tourism management, English and more.

View Curriculum:  Marketing Minor

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