Television Studies
- Introduction
- Introductory resources
- Finding books about television
- Finding television shows
- Journals & magazines about television
- History of television
- TV criticism
- Writing for television
- Shakespeare on television
- TV audiences
- TV advertising
- TV genres This link opens in a new window
- Quality television
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- Sports on TV
- Examples on television
- Examples of women on television
- Examples of LGBTQIA+ on television
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- 1950's Television & Earlier
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A short introduction
This page looks at Television Advertising . For more resources on Advertising , click here .
In the Library's Collections
The main call number range for Television Advertising is HF 6146 . Most of these should be in Baker-Berry Library. Check the online catalog for specific locations.
Useful subject headings with which to search the online catalog:
- television advertising
- television advertising and children
- television commercials
- communication in marketing
- consumer behavior Consumer behavior is used for works about the decision-making processes, external factors, and individual characteristics of consumers that determine their purchasing behavior.
Introductory reading(s)
Selected book titles
Advertising on television
These programs and films have Advertising as an integral part of the story line. To see more of Advertising in movies and television, click here .
Other library resource(s)
Television commercial collections in the library
Finding articles & journals
We have several publications which look at television advertising . You can also search Film & Television Literature Index , Business Source Ultimate , Communication & Mass Media Complete (CMMC) or Web of Science or use the search box at the top of the page.
Internet resource(s)
Keeping up with the journal literature
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- Last Updated: May 9, 2024 4:38 PM
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The Power of Sports on Local Broadcast TV
By Hadassa Gerber May 18, 2024
A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
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Research: FAST movie channels are 43% of Pluto TV viewing
May 16, 2024
Research from Omdia and PlumResearch reveals that 43 per cent of all viewing on Pluto TV is attributed to its FAST movie channels. This data underscores the platform’s dominance in the streaming landscape, with six of the top ten most-watched channels exclusively dedicated to the genre.
During the 77th edition of the Cannes Film Festival, Maria Rua Aguete, Senior Director, Media and Entertainment at Omdia, presented insights from recent research . Highlighting Pluto TV’s audience preferences, Aguete emphasised the enduring popularity of movies as the platform’s most cherished genre among viewers.
Omdia has been charting the evolution of Free Ad-Supported Television (FAST) channels, and further revealed that in both the US and Brazil, FAST channels are more popular than pay-TV.
Insights from Omdia’s latest consumer survey uncovered a significant shift in viewing habits in both the UK and Brazil. In the US, 60 per cent of video users in the US now turn to FAST services such as Pluto TV, Tubi, Roku on a monthly basis, surpassing the 55 per cent who prefer pay-TV services like Comcast or AT&T.
Similarly in Brazil, 47 per cent of viewers opt for FAST channels compared to 45 per cent for pay-TV. The top performers in the US FAST market are Tubi, Roku Channel, Freevee, and Pluto TV, while in Brazil, Samsung TV Plus, Pluto TV and LG dominate the charts.
Rua Aguete said: “This shift signifies the growing appetite for diverse and accessible content options, marking a significant milestone in the evolution of entertainment consumption. This transformation arrives after a decade following the inception of Pluto TV, born from a contrarian vision aimed at resolving the paradox of choice. Its pioneering introduction of free-ad supported television (FAST) heralded a new era fundamentally altering the media industry’s landscape forever. I am thrilled to present these findings at Cannes Film Festival and that FAST is now a premier destination for movie lovers and a complementary window within the expansive video content industry.”
According to Omdia, Pluto TV is a global leader in FAST, with hardware (Samsung, Roku, Vizio) platforms dominating in the US and LatAm, while broadcasters and Rakuten are key in European markets.
The US is projected to dominate the $12 billion FAST market by 2028, with international FAST revenue exceeding $2 billion. Pluto TV is active in nine of the top 10 international FAST markets, positioning it for strong international revenue growth.
Related posts:
- Report: Top 5 US FAST channels drive 20% consumption
- Research: SVoD stacking falling; FAST viewership rising
- Omdia: FAST revenue $6.3bn in 2023
- Forecast: “Cinema revenues 5x more than FAST”
- Forecast: FAST channel revenues at $12bn in 2027
Categories: Articles , Consumer Behaviour , Research , VOD
Tags: FAST , movies , Omdia , Pluto , Pluto TV
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- 13 May 2024
'Einstein’s death shattered Bose — he tore off an unpublished research paper in grief'
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Partha Ghose. Credit: Partha Ghose
Nature India : What inspired you to embark on a career in particle physics?
Partha Ghose : In 1961, I went to Imperial College London wanting to decipher what lies at the deepest core of matter. This was when physicists had already begun smashing atoms in colliders, churning out new transient particles to unveil the secrets of matter.
I was lucky to learn advanced physics from stalwarts in particle physics like Abdus Salam, P. T. Matthews and T. W. B. Kibble. In 1963, an opportunity to work briefly at CERN further spurred my interest in particle physics.
NI : How did you meet S. N. Bose?
PG : It was in mid-1963 that I met Bose, quite by chance. The famous Bengali pote Bishnu Dey, a relative of ours and Bose’s close friend, took me to meet Bose. They were immersed in discussion, and Bose suddenly turned to me and asked, ''Would you like to work with me?''. It was an offer I couldn’t refuse. He arranged everything very quickly and within days I joined his research group at the Saha Institute of Nuclear Physics in Calcutta as a junior scientist. I worked on particle physics, mainly on broken SU(3) symmetry which was in vogue at the time.
NI : How did Bose start interacting with Einstein and how was their relationship?
PG : Occasionally, Bose would reminisce about his interactions with Einstein. One day when I went to meet him at his residence, he started talking about the historic paper he sent to Einstein on 4 June 1924 along with a letter .
Bose told me that his deduction of the phase space factor in Planck’s law resulted in a factor of 4π instead of 8π. He went on to propose that the missing factor of 2 was due to the photon spin which could take only two values. In his letter back to Bose, “the old man” [Einstein] had crossed this portion out and said it was not necessary to talk about spin since the factor of 2 comes from the two states of polarisation of light.”
Bose said to me, ”I can understand a spinning particle, but what is the meaning of the polarization of a particle?” I asked him, "Sir, when the photon spin was eventually discovered, why didn’t you tell Einstein that you had already worked it out in 1924?” “How does it matter who discovered it,” he quipped. “It was eventually discovered, wasn’t it?”
In a second paper, which also Einstein translated into German and got published in Zeitschrift fur Physik , Bose proposed a probability law for interactions between matter and radiation. According to Einstein, it was inappropriate. He added a comment to the paper giving some reasons for his disagreement with Bose.
The first paper with Einstein’s strong endorsement made Bose famous. He moved to Paris on a two-year sabbatical from Dhaka University, worked in Maurice de Broglie’s and Marie Curie’s labs and arrived in Berlin in 1925 to finally meet Einstein. They discussed several issues including Bose’s new hypothesis of probabilistic interactions, but Einstein stuck to his point.
Despite their differences, Bose regarded Einstein as his master in physics. On 18 April 1955, Einstein died. The news shocked him into silence. He was writing a paper and was looking forward to discussing it with Einstein at a forthcoming conference in Switzerland to celebrate fifty years of Special Relativity. Bose tore that paper into shreds.
NI : Many say that S. N. Bose missed out on a Nobel Prize for physics.
PG : He deserved the prize for his seminal contribution to quantum theory. It led to the classification of particles into bosons and fermions and the prediction and discovery of Bose-Einstein condensates. Besides, his theories helped us understand superconductivity and superfluidity. Bose’s theories and insights shaped the works of many physicists. Some went on to win Nobel Prizes. But Bose, despite being recommended several times, was never considered for the prize.
NI : Apart from physics, you learned music, and played first-class cricket. Do you think science helps enrich music?
PG : Science can help explain music. The best example of this in India is Sir C. V. Raman who had a keen ear for Indian classical music. He could detect five harmonics in the 'mridangam' and the 'tabla' sounds. He did some experiments with Indian drums and circular membranes with central loads. He sprinkled white powder on them to see the patterns of vibrations formed as he kept changing the loads and the manner of striking. This led to a new understanding of the generation of harmonics in stretched membranes. His research in musical instruments earned him the Fellowship of the Royal Society of London even before he got the Nobel Prize for his work on light scattering.
NI : S. N. Bose advocated popularizing science in Bengali. Is it easier to communicate science through one’s mother tongue?
PG : Science is based on logic and requires precise language for its expression and understanding. Non-native speakers find it difficult to grasp the nuances of scientific terms in English. They often acquire wrong notions when they read science in English.
The language in which one dreams is one's mother tongue. Science can therefore take root and flourish in a country only when its citizens start dreaming about science in their mother tongue.
NI : What is your advice for young Indian students who want to pursue a career in physics?
PG : I will quote Bose’s last advice to me. ''Don't jump onto foreign bandwagons. Try to understand things in your way and say something new.''
Bose read the works of all leading quantum theorists of his time, including Einstein, with a critical mind, identified their shortcomings and went on to propose revolutionary new statistics. These days I see an undue rush to publish papers in reputed foreign journals, increase citations, and get quick recognition and promotion. This leads to derivative science.
doi: https://doi.org/10.1038/d44151-024-00054-2
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The consumer expectations of information from various media such as TV, radio, newspapers, magazines and the Internet are entirely different. The characteristics of different media and its immediate and long-term effects on consumers are also varied (Doyle & Saunders, 1990).For instance, TV allows high-quality audio-visual content that is more suitable for product categories, which require ...
In Table 1, we document that total yearly TV advertising spending for the median brand is 10.5 million dollars, with a 90% range of 2.2 to 61.3 million dollars. A similar degree of cross-brand heterogeneity is evident in the advertising/sales ratios, with a median of 2.8 and a 90% range from 0.5 to 17.8.
This article examines the effectiveness of television advertising and changes in television-audience response in the United States since the 1980s. It concludes that television remains one of the most effective platforms for advertising, despite the rise of digital media and new technological developments. On a single, quality exposure basis, television advertising continues to be highly ...
Digital technologies allow consumers to instantaneously respond to TV advertising by engaging online with companies and their products. Among firms, this has spurred interest in coordinating online marketing activities in real time with offline advertising events such as TV advertising, also referred to as moment marketing (Liu and Hill 2021). 1 To optimize such campaigns, firms need to ...
According to a research by the Television Bureau of Advertising and Knowledge Networks Inc., 30 percent of television viewers make purchasing decisions based on commercials.
Television advertisement is a b est way to promote goods and ser vices in front of millions. of consumers (Abideen & Saleem, 2011). Television advertisement has the principal. effects on viewers ...
Stakeholders in the television advertising landscape. In order to understand the TV advertising landscape and the potential application of programmatic advertising to TV, we must first identify the various stakeholders involved (Figure 2).In the linear broadcast era the stakeholders were limited to four primary participants: TV networks, audiences who consumed TV content, audience measurement ...
Akpinar Ezgi, Berger Jonah (2017), "Valuable Virality," Journal of Marketing Research, 54 (2), 318-30. Crossref. ... Youn Seounmi (1998), "Product and User Personalities Projected by TV Commercials," paper presented at the 1998 American Academy of Advertising Conference, Lexington, KY. Google Scholar.
Generalizable and Robust TV Advertising Effects Bradley Shapiro, Günter J. Hitsch, and Anna Tuchman NBER Working Paper No. 27684 August 2020 JEL No. B41,C18,C52,C55,C81,L00,L15,L81,M31,M37 ABSTRACT We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories.
Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021 You have access Accounting for Causality When Measuring Sales Lift from Television Advertising
Television Advertising and Online Shopping . Jura Liaukonyte,1 Thales Teixeira,2 Kenneth C. Wilbur3. November 6, 2014 . Forthcoming Marketing Science. Media multitasking competes with television advertising consumers' attention, but it also for may facilitate immediate and measurable response to some advertisements. This paper explores
Ne wcomb. (2014) also claimed that t he average duration of advertising spots during the 1960's was from 30 to. 60 seconds with a total of approximately 10 minutes of advertising throughout a 1 ...
Research Paper Impact of Television Commercials on the Buying Behaviour of Customers in the Nainital District (With special reference to FMCG Products) Aditi Sahni1, Dr.Rekha Joshi2& Manjary Chaudhary Malik 1 Research Scholar, Dept. of Commerce, Indira Priyadarshini Govt. Girls P.G. College of Commerce, Haldwani, Nainital, Uttarakhand.
Other frequent dimensions quoted in research papers are creativity, variety, balanced views or amount of money invested. ... She has developed her research mainly in the area of mass media communication, especially in television advertising. Her current research focuses on new audiovisual consumption patterns in Europe, analyzing the impact of ...
One particularly important paper, Eisend (Citation 2010), performed a meta-analysis of 64 research articles on gender stereotypes on TV and radio ads from 1986 to 2007 and suggested that stereotypical portrayals of women still exist, specifically in regard to their occupational status (e.g. engineer vs. homemaker).
IJCRT2112153 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org b504 A Study on the Impact of TV Advertising on Youth Buying Behaviour (With Special Reference to Nainital District) Aditi Sahni1 2& Dr. Rekha Joshi Research Scholar, Dept. of Commerce, Indira Priyadarshini Govt. Girls P.G. College of Commerce,
ISBN: 9780292777637. This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II. Advertising in the Encyclopedia of international media and communications by Donald H. Johnston, ed. Call Number: eBook. ISBN: 9780123876706.
However, Internet advertising is the current trend. It includes many forms of commercial content, namely, billboards, banner advertisements, corporate websites, e-mail messages, interactive games, and so on (Ducoffe, 1996). In 2004, the amount spent for advertising on broadcast, cable TV and radio was 44 per cent, which was
Abstract. In the past decade, neurophysiological and physiological tools have been used to explore consumer behaviour toward advertising. The studies into brain processes (e.g., emotions, motivation, reward, attention, perception, and memory) toward advertising are scant, and remain unclear in the academic literature.
The present paper made an attempt to build a relationship between the advertising effectiveness in television and its programmes. Discover the world's research 25+ million members
However, Michel et al. (Citation 2019) note that recent research exploring subjective well-being has given little attention to the role of advertising, suggesting the link between advertising and individual well-being is not well understood. The authors propose that how advertising affects well-being may operate through two conflicting approaches.
Step 2: Conduct Thorough Research. Once you've chosen your topic, it's time to collect information and data to create insightful content that delivers actual value. You can use both internal and external sources to gather information for your white paper.
The Power of Sports on Local Broadcast TV. By Hadassa Gerber May 18, 2024. A survey of over 5,000 adults by Dynata Research reveals that linear TV is the preferred medium for viewing sports, demonstrating the significant influence of local broadcast TV on sports viewership and advertising impact.
The 3D map covers a volume of about one cubic millimetre, one-millionth of a whole brain, and contains roughly 57,000 cells and 150 million synapses — the connections between neurons. It ...
May 16, 2024. Research from Omdia and PlumResearch reveals that 43 per cent of all viewing on Pluto TV is attributed to its FAST movie channels. This data underscores the platform's dominance in the streaming landscape, with six of the top ten most-watched channels exclusively dedicated to the genre. During the 77th edition of the Cannes Film ...
This study provides a longitudinal content analysis of advertising research articles in 17 top-tier advertising, marketing, and communication journals published over the past 30 years (1980-2010 ...
Despite their differences, Bose regarded Einstein as his master in physics. On 18 April 1955, Einstein died. The news shocked him into silence. He was writing a paper and was looking forward to ...
6. Conclusion. The aim of this study was to determine the features of social media advertisements that influence consumer perception and their effect on purchase intention. Data was obtained with the help of a questionnaire and analyzed using exploratory factor analysis and structural equation modeling methods.
Intersectionality remains largely underutilized within marketing. To address this gap, this paper synthesizes literature to provide tools for incorporating intersectionality into marketing research, including a framework for an intersectional marketing paradigm, a research design roadmap, a research agenda, and key takeaways for stakeholders.
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