what is a brand presentation

👀 Turn any prompt into captivating visuals in seconds with our AI-powered visual tool ✨ Try Piktochart AI!

• Piktochart Visual
• Video Editor
• Infographic Maker
• Banner Maker
• Brochure Maker
• Diagram Maker
• Flowchart Maker
• Flyer Maker
• Graph Maker
• Invitation Maker
• Pitch Deck Creator
• Poster Maker
• Presentation Maker
• Report Maker
• Resume Maker
• Social Media Graphic Maker
• Timeline Maker
• Venn Diagram Maker
• Screen Recorder
• Social Media Video Maker
• Video Cropper
• Video to Text Converter
• Video Views Calculator
• AI Infographic
• AI Instagram Post Generator
• AI Newsletter Generator
• AI Timeline Generator
• For Communications
• For Education
• For eLearning
• For Financial Services
• For Healthcare
• For Human Resources
• For Marketing
• For Nonprofits
• Brochure Templates
• Flyer Templates
• Infographic Templates
• Newsletter Templates
• Presentation Templates
• Resume Templates
• Business Infographics
• Business Proposals
• Education Templates
• Health Posters
• HR Templates
• Sales Presentations
• Community Template
• Explore all free templates on Piktochart
• The Business Storyteller Podcast
• User Stories
• Video Tutorials
• Visual Academy
• Need help? Check out our Help Center
• Earn money as a Piktochart Affiliate Partner
• Compare prices and features across Free, Pro, and Enterprise plans.
• For professionals and small teams looking for better brand management.
• For organizations seeking enterprise-grade onboarding, support, and SSO.
• Discounted plan for students, teachers, and education staff.
• Great causes deserve great pricing. Registered nonprofits pay less.

How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

Other Posts

The Evolution of Five Iconic Brand Logos (Amazon, Apple, Google, Nike, Starbucks) and Free Logo Templates

Mastering the Craft: Presentation Design Strategies From a Pro

Presentations

How to Make a Presentation (2023 Guide With Tips & Templates)

Do you want to be part of these success stories, join more than 11 million who already use piktochart to craft visual stories that stick..

Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

• Begin with a compelling hook or story that captures your audience's attention.
• Introduce yourself and your connection to the brand strategy.
• Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

• Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
• Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

• Provide an overview of the brand's current position in the market.
• Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

• Describe the ideal customers or clients your brand is targeting.
• Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

• Explain the core values and mission statement that drive your brand.
• Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

• Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
• Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

• Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
• Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

• Acknowledge any challenges or obstacles your brand has faced.
• Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

• Encourage audience participation through questions, polls, or interactive activities.
• Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

• Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
• Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

• Summarize the key points of your brand strategy.
• Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

• Invite questions and encourage open dialogue.
• Address any queries or concerns from the audience.

End with a strong conclusion:

• Recap the main takeaways from your presentation.
• Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

• Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

• Express gratitude for the audience's time and attention.
• Provide contact information or resources for further inquiries.

Follow-up and feedback:

• After the presentation, send a follow-up email with presentation materials and a request for feedback.
• Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

• Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
• Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
• Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
• Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
• Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
• Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
• Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

• Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
• Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
• Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
• Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
• Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
• Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
• Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

Create your brand strategy presentation with Prezent

Prezent offers a range of presentation templates to establish brands and tools that can help you create a brand compelling and visually appealing presentation. With Prezent, you can save time, ensure consistency, and create a presentation that aligns perfectly with your brand's identity and message. Whether you're a seasoned presenter or new to the game, Prezent's features make it easier than ever to deliver a powerful brand strategy presentation that resonates with your audience.

Ready to elevate your brand strategy presentation? Try our free trial or book a demo with Prezent to see how our AI-powered platform can help you create stunning, on-brand decks in minutes.

Get the latest from Prezent community

Join thousands of subscribers who receive our best practices on communication, storytelling, presentation design, and more. New tips weekly. (No spam, we promise!)

Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

Free Brand Presentation Templates

By Joe Weller | November 2, 2021

• Share on Facebook
• Share on Twitter
• Share on LinkedIn

Link copied

We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

Get the Most Out of Your Branding Efforts with Smartsheet for Marketing

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

The Ultimate Brand Presentation Templates – Tips For Your Brand Identity!

• Sathish Shanmugam
• December 16, 2022
• No Comments

A few years back, “branding” and “brand identity” were limited to corporations with a vast marketing presence and budgets. All other small businesses and start-ups were satisfied with a simple logo, business cards, and letterheads.

But today, branding has become an integral part of the business world, regardless of the size and nature of the business. As a result, even Freelancers and consultants must upgrade their branding game to succeed in this competitive world.

As an entrepreneur, you must highlight your brand in everything you do. This includes  web page design , logo, typos, business cards, digital presence, and more. You must consider your brand even while creating a pitch deck or brand presentation.

The brand presentation goes beyond highlighting your ideas/ messages or pitching your business. But why are they so important? Here’s the guide you’ll find helpful with 8 pro tips for making your brand presentation visually appealing!

Table of Contents

Why are compelling Branding Presentations a must?

1. understand the goal of your presentation, 2. align your presentation with your brand elements, 3. take your audience on an emotional journey, 4. do not drag your presentation, 5. showcase your creativity, 6. use humor in your brand presentations, 7. proofread your presentation, 8. practice multiple times, roll out a fantastic brand presentation.

If you look at all the brands that have withstood the test of time, we will see that they have a strong brand presence. A solid brand presence will make the brand more recognizable. A strong brand connects with its clients on an emotional level which results in brand awareness and loyalty. A brand style guide that aligns with your brand aims to create a brand identity, but a PowerPoint presentation of your brand can communicate and present your brand with the right impression and significant impact. 

When we think of branding, presentations are the last thing that comes to mind. However, they play a crucial role in all businesses. By creating and ideating a  good brand presentation , you will be able to elevate your company’s brand identity over time.

• Look professional and gain the trust of your clients – Branding your presentation will be a great example to showcase the effort and time you invested and your commitment and professionalism.
• Highlight your business values – Successful brand presentations allow you to showcase your great content including brand’s personality and voice.
• Make presentation memorable – A good brand presentation will make your brand more memorable and creates visual identity for your brand.
• Distinguish yourself from your competitors- Through a good brand presentation design, you can showcase how your business is different from your competitors and showcase your professional aspect. 

Top 8 tips to ace your next brand presentations

Here are the best tips to improve your brand presentations and ensure that the presentation serves its purpose-stand out from your competitors.

If you’re a business, you might have come up with a catchy eye presentation, but it is a total waste if it does not provide clear points or ideas. Therefore, before you start designing your presentation, you need to know what messages and ideas you want to convey within your brand and what you want to achieve for your brand. 

For instance, if you present a  logo design  idea to a client, you must take them through your thought process. Designing a brand logo involves a lot of steps, and it should clearly communicate the brand messaging in the right image.

Come up with a well-thought-out story about the relevance of the visual elements like color, icons, fonts, and layout. And explain how the logo will help bridge the gap between the brand and the targeted audience. There are multiple brand identity presentation templates available online which you can refer to for presentation examples. 

It’s essential to build a consistent brand image whether you are a business or a solo hustler. To achieve your goal, make sure that your brand presentation resonates with your brand’s values and voice.

Whether you are trying to sell a product, service, or idea through your presentation, the chance of achieving your goal will increase if you build a solid brand identity for your business. So, ensure that your presentation has all the essential branding elements like  logo , fonts, brand color, page layout and everything you need to know about the consistent visual branding of your business. 

This will give you a professional look and visibility, which is vital for gaining the trust of potential clients. 

What is the first emotion people feel when they think about a presentation? Boredom! The thought of seeing charts and texts is indeed dull. Visualize the presentation before going with it. So, as a presenter, spice up your presentation if you want your audience to listen to what you want to say. Use your brand to personalize the stories, and make the presentation playful. This helps you create visual brand awareness among your audience, so make sure your tone of voice should be impactful. 

You can tell unique and emotional stories to make a dull topic interesting. It is proven that storytelling can evoke powerful emotions in the audience.

Check this video if you want to learn how to come up with compelling stories for your presentation.

People’s attention span is 8 seconds, less than that of a goldfish. We’ve seen some boring brand presentations, let’s be honest (I’ve slept at a few of them). Therefore creating a lengthy presentation and stuffing all your slides is a bad move.

We might have heard people telling you to finish your presentation in a few slides. But contrary to this popular belief, it is advised to use a lot of slides to tackle the issue of reducing attention span.

Instead of stuffing a slide with tons of points and discussing it for a long time, using multiple slides to illustrate what you want to say is recommended.

One of the crucial factors that make a brand presentation fantastic is creativity. You can add a flair of creativity by integrating effects and transition features of PowerPoint, adding images, clip art, and more. The color scheme should match your brand identity. You can browse free brand presentation templates, to redesign your own PowerPoint template. 

However, make sure that you do not go overboard. For example, do not add images and transition on the same page. This will only make your presentation cluttered.

You must find ways to make your presentation engaging, fun, and creative. But remember to keep the design style simple to avoid any distractions.

You can  check this out  to find the best ways to make your presentation creative.

If you want to make your branding presentations memorable and subject to discussion, then let’s say adding a flair of humor can be the best thing to do.

To make your presentation entertaining and fun, you can use the following formats:

• Throw Jokes
• Use memes and Gifs

By using these formats, you will be able to make the audience laugh, and they will remember your presentation. But make sure not to use sensitive and nerdy jokes. Also, do not overuse them. Using it often may distract the audience, and they won’t see what is essential in your brand ideology. 

You can check out this video for tips on using humor in your next presentation.

Even if you feel that you have come up with a superb presentation that aligns with brand guidelines, it is essential to proofread each of your slides with someone.

You might have gone through your presentation multiple times. People also read into the slides, even if you’re presenting it so proofreading will help you see different perspectives.

Nothing can be more embarrassing than standing in a room full of professionals and realizing that you have made a spelling mistake. Understand that each  error  will make you and your brand look unprofessional, making them hesitant to collaborate on a business project with you.

Practice your presentation multiple times. The more you practice, the more you can figure out its gaps and flaws. In addition, it will help you identify any unnecessary information or weak points that will hinder you from nailing your presentation. So when you’re ready to start try recording yourself just for you to evaluate yourself

Remember that you cannot control how the audience perceives your brand. You can check out free templates for brand presentation available online to get inspired. The only thing you can do is ensure that you are making your maximum effort and putting forward the best foot forward while conversing with your customers and prospects. So, make sure you are following these guidelines when giving your brand presentations.

You’re ready to roll out a perfect brand presentation that your clients will remember and discuss even after the presentation is over! 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Reduce Your Creative Design Budget by 92% With Us!

100+ Agencies use Graphically.io for their creative needs. Signup now for actionable content & GREAT deals. We won’t SPAM, we promise!

 Useful Resources

Top Free Cloud Databases For 2024 and Beyond

What is a Marketing Communications or Marcom Degree?

The Ultimate Guide to Race Car Graphics Design Templates

What Are The Best Sites for Logo Design? 11 Best Logo Makers 2024

Copyright © 2024 Graphically

All rights reserved. | Terms of Services

Quick Links

• Scope of Service
• Testimonials
• How It Works
• Graphically 4 Cats 🐱
• Women In Graphically
• Cost Calculator
• Client Panel
• Youtube Channel
• Book A Demo
• +1 343 303 6668

What Is The Importance Of Branding In Presentations?

Table of contents.

If you’ve ever questioned the importance of brand or the impact brand identity can have, just look at some of the most iconic brands in existence: Apple, Google, Coca Cola, Pixar – the list continues.

Branding goes beyond just what we see, it’s that experience we feel, it’s the message we are told. But more imp ortantly, it’s how often we are told it.

In this article we explore how a successful brand will incorporate brand identity throughout all of their marketing materials, specifically presentations, to maintain a consistent and solid brand presence.

What Is A Brand Or Brand Identity?

In a nutshell you can break it down like this:

Brand – The meaning that people attach to your product, service or business

Branding – The management of a brand’s meaning

Both are critical components of a business presentation. You want to make sure the meaning is captured and the way you do it is by enforcing your brand standards guide. Fortunately, we’ve worked with company branding of all sizes. You should check out some of our most recent projects:

Why Is Your Companies Brand Image So Important?

Let’s start with a quote from British Business Magnate, Richard Branson:

"The way a company brands itself is everything.... It will ultimately decide whether a business survives." Sir Richard Branson

It’s how the world sees you. Potential customers, potential clients, potential investors align themselves in what a brand stands for. Brand perception is what can make or break a business. Which is why it’s of critical importance that visual brand guidelines, brand voice and brand colors are “On Brand”, no matter the medium in which the are delivered.

Below are a few examples of the impact successfully branded presentations can have:

Differentiates You From The Rest

Branding your presentations has one very clear and obvious benefit, it distinguishes your presentation from a competitors. Potential customers consume multiple business presentations, so being unique and standing out from the crowd is critical in making an impression.

In the creative space it’s common that design trends are frequently used, so it’s important to incorporate branding. Your logo and brand identity will shine through making your presentation, and ultimately the message consumed by your audience more memorable.

Establishes Credibility & Quality

When presenting if your audience doesn’t see you as anything other than confident and professional, you’ve lost your credibility.

Effort is something that does not go unnoticed and your audience will appreciate it, but more importantly, remember. You need an awesome presentation design combined with the incorporation of your brand identity to pass as the real deal.

Brand Guidelines Help Keep Your Brand Messaging Consistent

Consistency is a critical factor when helping to maintain a strong brand presence. Whether it’s your branded presentation, branded social media posts/channels, newsletters, print materials, digital assets, whatever the channel/platform.

A Brand’s commitment to delivering the same message to its target audience no mater where it is used leaves little room for ambiguity. This is a key factor in building brand loyalty and helping to make an emotional bond between company and consumer.

Brand Recognition Can Make Your Presentation More Memorable

If this isn’t your first rodeo and your brand has been around, that recognition in your presentation plays a crucial role in connecting with your audience on an emotional level. It may take them back to a childhood memory or something that impacted their lives at some point.

If you’re a startup and getting yourself off the ground, this is the perfect time to start building your brands trust. You have a long road ahead, but if you start as you mean to go on, you’ll get there.

How Do You Carry Your Brand Through A Presentation?

Brand standards guidelines, it’s that simple. Many businesses recognize the importance of brand consistency and have a set of guidelines in which their brand identity can be used. The use of color scheme, fonts, visual elements are defined within this document so the brand consistently is delivered.

At Presentation Geeks, we’ve delivered branded presentations for businesses of all sizes using their brand standards guides, and some of them are more complicated than you’d think!

If you want to talk about it, we’re here to help.

Here's What You Should Have A Branded Presentation Template At The Ready

You don’t just want to make a good first impression, you want to leave a lasting impression. Having a customized, branded presentation ready to populate helps you in the following ways:

It saves you time – All you need to do is update the content

It saves you money – Some of our presentations have lasted clients years. On the flip side, it makes it so much quicker and easier if you’re not a designer yourself.

When the worlds leading food and beverage company PepsiCo. came to us for help we knew we had to jump onboard. For this presentation we designed a modern slide layout immersed with subtle (…well not so subtle) animation to create slides focused on engaging their audience. Enjoy!

See our latest review from another very happy client Stephanie Stephens:

Image Source

Brand awareness isn’t worth the exposure if it’s not communicating your core purpose.

Wrapping It Up On Having Branding In Presentations

OK, we’re biased, but having a professional, branded presentation or pitch deck will help your business growth. The points we’ve discussed above illustrate that. Detail does not go unnoticed.

All you need now is someone to provide you with a world class presentation design to support the excellence you’ve already created in building your brand to this point.

Are You In Need Of An Outstanding Branded Presentation That Will Last? You're In The Right Place.

If you’re looking for a world class presentation design that follows your brand guidelines to the letter , you need to contact us today!

Our presentations will help you close more deals and win more business, so you should consider hiring the help of the Presentation Geeks. Our team of expert presentation designers and dedicated Account Managers will help work with you to develop an a presentation that will blow you away.

Author:  Content Team

Related posts.

FREE PROFESSIONAL RESOURCES DELIVERED TO YOUR INBOX.

Subscribe for free tips, resources, templates, ideas and more from our professional team of presentation designers.

• Blog Details
• Business Proposal
• Presentation Coaching
• Presentation Design
• Presentation Software
• Presentations
• Press Release
• Sales Engagement
• Sales Productivity
• Uncategorized

Brand Presentations: Crafting a Compelling Narrative

Shahid shahmiri.

Brand presentations are a key part of marketing, but they can be difficult to craft. Brand presentations are more than just PowerPoint slides with bullet points; they’re a narrative that tells your company’s story and creates an emotional connection with your audience.

​​Discover how to harness the power of storytelling , emotional resonance, and data-driven insights to create brand presentations that truly resonate.

In this article, we’ll discuss how to create a compelling brand presentation and present it in an engaging way.

Reasons for Reluctance to Deliver Brand Presentations

Delivering a brand presentation can evoke various feelings of reluctance, often rooted in concerns and uncertainties. Some common reasons for this reluctance include:

• Lack of design skills hindering the creation of visually appealing slides.
• Concerns about the cost and time required for development.
• Fear of not meeting audience expectations in terms of content and aesthetics.
• Technical difficulties and challenges in managing multimedia elements.

3 Consequences of Not Using Brand Presentations:

• Reduced audience engagement due to lack of visual aids
• Diminished brand recognition without consistent visual elements
• Lost competitive edge compared to companies leveraging visual storytelling techniques

How CustomShow Can Help Creating and Delivering Brand Presentations

CustomShow presents a suite of powerful tools designed to revolutionize the creation and delivery of brand presentations, fundamentally reshaping the way businesses connect with their audience. Here’s how CustomShow can elevate your presentation game :

Effortless Creation:

CustomShow’s intuitive drag-and-drop interface enables seamless integration of diverse rich-media elements (from SVG and images to videos and animations). With no size limitations, allowing presentations to reflect your brand’s essence.

Seamless Collaboration and Sharing:

CustomShow’s cloud-based platform facilitates real-time collaboration and easy sharing, fostering effective communication and engagement.

Professional Templates at Your Fingertips:

CustomShow offers professionally designed templates, empowering users without specialized skills to create captivating brand presentations.

Explore Our Sample Presentation for Inspiration:

Be sure to explore our sample presentation that not only serves as inspiration but also showcases the potential of CustomShow in inspiring and engaging your audience effectively. With CustomShow, the art of brand presentation becomes a truly transformative experience.

Steps for Crafting Brand Presentations

Understanding the brand.

Before embarking on the journey of crafting a compelling brand presentation , it’s essential to have a deep understanding of the brand itself. This foundational knowledge forms the basis upon which you will build your narrative. Here’s how to go about it:

Defining Core Values, Mission, and Vision:

Begin by defining the brand’s core values, which are the fundamental principles that guide its actions and decisions. These values reflect what the brand stands for and the beliefs it upholds. Additionally, articulate the brand’s mission – the purpose it serves and the problems it aims to solve. Finally, outline the brand’s vision, painting a vivid picture of the future it envisions.

Identifying the Target Audience:

Your brand presentation should resonate with the intended audience. Identify who your target audience is – their demographics, preferences, pain points, and aspirations. This understanding will help tailor your narrative in a way that speaks directly to your audience’s needs and desires.

Highlighting Unique Selling Points (USPs) and Competitive Advantages:

What sets your brand apart from the competition? Identify your unique selling points – the aspects that make your brand exceptional and different from others. This could be your innovative products, excellent customer service, or a particular approach to solving problems. Incorporate these USPs into your narrative to showcase what makes your brand stand out.

Structuring the Narrative

Crafting a compelling narrative for your brand presentation requires careful structuring to ensure a seamless and engaging flow. A well-structured narrative captivates your audience, guiding them through your brand’s journey and key messages. Here’s how to effectively structure your brand presentation narrative:

Introduce the Concept of Storytelling:

Begin by introducing the concept of storytelling as the backbone of your presentation. Explain that you will be guiding your audience through a narrative that highlights your brand’s essence and journey. This sets the stage for an engaging and relatable presentation.

Establish a Clear Beginning, Middle, and End:

A classic storytelling structure involves a clear beginning, middle, and end. In the beginning, introduce your brand, its history, and the problem it aims to solve. The middle section delves deeper into the brand’s journey, evolution, and how it addresses the identified problem. Finally, the end wraps up the narrative by showcasing the impact your brand has made and inviting the audience to take action.

Incorporate the Brand’s Journey:

Trace the evolution of your brand – from its inception to its current state. Highlight milestones, challenges, and breakthroughs that have shaped the brand’s identity. This narrative arc not only engages the audience but also establishes authenticity and relatability.

Creating Emotional Connection

When you’re crafting a presentation, it’s important to consider how your audience will react to what you’re saying. If they don’t feel connected or engaged with the content, then it’s unlikely that your message will resonate with them.

To create an emotional connection with your audience and help them understand what makes you unique as a brand, consider using real-life stories or testimonials from customers who have been positively impacted by your product or service. These types of testimonies are powerful because they allow people in the audience to see themselves in those situations–and thus feel empathy toward those individuals. You can also showcase relatable scenarios (e.g., “I was stuck at home today because my car wouldn’t start”) to establish human connections between yourself and members of the audience who may be facing similar struggles.”

Showcasing Visual Identity

The visual identity of your brand is an important part of the story you’re telling. It’s what sets your company apart and gives it personality, so it’s crucial that you showcase this element in every way possible. Here are some ways to integrate visual elements into your presentation:

• Showcasing the logo, color palette, typography and imagery

Your brand logo is one of the most recognizable aspects of your business–it should be front and center during any presentation! Make sure that it is visible throughout each slide (including title slides) so that viewers can easily identify which company they’re learning about. You should also include other visual cues like color palettes or typefaces used throughout all marketing materials as well as specific images associated with various products or services offered by the company

Delivering a Call to Action

The call to action is the final step of your presentation, and it’s what you want your audience to do after you’ve finished speaking. There are two main types:

It’s important that you align these CTA’s with your brand goals and objectives. For example, if one of your objectives is increasing product awareness, then an appropriate CTA might be “visit our website” or “sign up for our newsletter.” If another objective was improving customer satisfaction ratings by providing better service through online chat options during business hours (when customers are most likely looking for help), then a good CTA could be something like “click here if you need assistance with anything else today.”

Leveraging Data and Facts

While storytelling and emotional appeal are essential components of a compelling brand presentation, the integration of data and facts adds credibility and depth to your narrative. Incorporating relevant statistics, case studies, and industry insights can strengthen your brand’s message and resonate with a rational audience. Here’s how to effectively leverage data and facts in your presentation:

Incorporate Supporting Statistics:

Integrate data-driven insights that align with your brand’s story. Whether it’s showcasing market growth, customer satisfaction rates, or industry trends, statistics add a layer of authority to your narrative. Ensure that the statistics are current, accurate, and directly relevant to the points you’re making.

Present Factual Evidence:

Back your brand’s claims with concrete evidence. If you’re highlighting a product’s benefits, for example, share real-world examples of how it has positively impacted customers. Including case studies or success stories illustrates the practical application of your brand’s offerings.

Balance Emotional Appeal with Rational Evidence:

While emotions are powerful, combining them with rational evidence creates a holistic and convincing narrative. The emotional resonance draws your audience in, while data and facts provide the logical support that reinforces your brand’s credibility.

Crafting Compelling Visuals

To ensure that your visual aids are as compelling as possible, it’s important to first establish a narrative for your presentation. This can be done by writing out a story and then using multimedia elements to enhance engagement.

Once you have established an overarching story, incorporate slides, images and videos into the mix in order to bring even more life to your presentation. If possible use infographics or other data visualizations as well to help tell the story visually. You may want to consider adding some additional elements such as music or voiceover narration that will further enhance the overall experience for attendees who watch it later on their own time (if applicable).

Practicing Effective Delivery

The next step is to practice your delivery. It’s important to be prepared for the presentation, but it’s also crucial that you have practiced your delivery so that it flows naturally and effectively conveys the message of your brand story.

If possible, practice in front of a mirror or ask someone who knows nothing about your company or product (but understands business) not only what they think about what they see but also how they’d describe the presentation overall. This can help identify areas where adjustments need to be made and allow you to work on them before presenting in front of real stakeholders.

We trust that you now possess a clearer comprehension of what a brand presentation entails, along with its advantages. Discover how CustomShow can significantly enhance your sales scenarios.

Ready for a demo?

Let us show you how customshow does so much more than powerpoint & google slides for your business presentations..

Brand Pitch Guide for Creators: Deck and Email Templates

You don’t need to have a ton of followers to land a brand deal, but you do need a way to sell yourself. Enter the brand pitch deck.

If you’re an influencer, there are a lot of different ways you can use your influence. Convincing people that Crocs are cool again , for instance. One of the more appealing ways to wield your power, IMO? Making some dang money through brand partnerships by leveraging a really great brand pitch deck.

Let’s back up, though. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” or “ Can I please have one? ”

Sure you can! All you have to do… is ask.

Because an engaged audience and a great grid are only going to get you so far. The real key to landing the collab of your dreams is to perfect the art of the brand pitch .

While influencers with larger profiles are often approached by companies looking to partner up, partnerships happen the other way ‘round, too, with influencers reaching out to brands to pitch their services .

The good news is, you don’t need to have a six-digit following in order to land a juicy collab. Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers ) typically have extremely high engagement , which is often what brands are looking for.

And lucky for you, we’ve got a short playbook that will help you learn how to pitch brands as an influencer and a template to help you secure a sweet, sweet influencer marketing partnership of your own.

We’ll teach you how to pitch a brand collaboration so you can make some cold hard cash (or, at very least, earn yourself a pair of free Crocs).

Table of Contents

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

What is a brand pitch deck or email?

A brand pitch is a presentation or email intended to convince a brand to work with you .

More specifically: it means that you (an influencer) are reaching out to a company to ask if they would be interested in partnering on a social media campaign in exchange for either money or product.

Whether you’re making your ask in a well-written email or in a beautifully designed pitch presentation (more on both of those later!), you should clearly explain what you can offer and why you’re the right influencer for the job .

Think of brands as potential investors. They want to see a return on their investment in you, so present them with a business plan (aka your pitch) that shows how you can help them achieve their goals. It’s not exactly a job interview, but it’s not not one either, you know?

Too often, pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, it’s time to change your approach.

Your pitch should include:

• A brief intro to who you are
• Analytics and stats from your account
• Details on any other experience you’ve had with brand partnerships in the past

Importantly, it should be short and sweet. Keep it simple and direct — save the flowery language for slam poetry night.

One more key thing: try to find the company’s most appropriate person to address your pitch to. Reaching the marketing specialist or the head of partnerships is going to be more helpful than throwing it into the vague “to whom it may concern” pile.

How to pitch brands as a micro influencer (or any type of creator)

It doesn’t really matter what you’re doing on social: the way you reach out to brands (as a micro influencer or a macro one) for partnership opportunities will follow pretty much the same structure. Whether you’re a vegan-junk-food influencer or a “ funny dog groomer ,” here’s how your brand ambassador pitch should break down.

1. Start with a strong subject line

A recent Adobe survey found that 75% of all emails never get read. (A separate study is required to find out what percentage of those unread emails are forwards from your aunt.)

The point : Getting someone’s attention and convincing them to actually open and read your email is an accomplishment in and of itself. Your subject line is your first impression and your chance to pique the reader’s interest. Don’t rush it!

Your subject line should:

• Be clear and concise
• State the benefit to the brand
• Be personalized (no copying and pasting!)
• Create a sense of urgency

Basically, every single word of this pitch needs to be thoughtfully composed — from subject line to sign-off. Take your time and get it right.

2. Show off your social profile

Introduce yourself (keep it brief!) and direct their attention to your profile so they can see what you do firsthand.

You’re reaching out to this brand because you think your social presence will do them some good — so make sure you’re sharing a link to your account right off the bat.

It’s the quickest way to introduce yourself and showcase your personal brand. After all, if you’re positioning yourself as a social influencer, your account should align with everything else that you’re saying in your pitch.

3. Share stats that prove you’re the real deal

There are plenty of horror stories out there of brands that have been burned by influencers with fake followers . If you can’t show that you’re credible, nobody will want to work with you. So present your own proof of legitimacy before they can blink twice.

To show you’re a real influencer with real, active followers, it’s a good idea to include these stats in your media kit:

• Engagement rate: The best influencers aren’t always the ones with the biggest followings; they’re the ones with the most engagement. Show that you have a loyal, sustained following that enjoys your content by sharing data around your likes, comments, and shares.
• Monthly views: Sharing average monthly views shows that you have consistent interest from your followers. Can you also show year-over-year growth? All the better.
• Follower growth : If you can show strong, consistent follower growth within the last year, you’ll be able to offer a data-based prediction of the potential future reach of your content. Brands look for steady growth—you’ll raise eyebrows if there’s a huge follower spike for no reason or if your engagement/follower ratio is off.
• Conversion rates: Brands love to see metrics like conversion rates: it shows that you can inspire action. If you use the URL feature on your Instagram Stories or operate an Instagram Shop , be sure to include conversion rates.

4. Touch on ‘the three Rs’ of influence

Just sending a note that says, “soooo a partnership? how ‘bout it?” is not going to cut the mustard in the hyper-competitive influencer economy. You need to sell yourself as the perfect collaborator by touching on the three Rs : relevance, reach, and resonance .

Following this structure is a great way to make sure that you include all the important biz details that a brand is looking for.

• Relevance: You’re sharing content that is relevant to the brand you’re pitching, and your audience demographics match their target market. Sure, you’re going to build brand awareness using your thousands of followers — but are those followers going to be interested in the specific brand you’re pitching? This is also a chance to highlight what you love or admire about a brand or product and outline how your values align with theirs.
• Reach: If you already haven’t made it crystal clear when you shared your analytics, outline just how many people you estimate you could reach. Base this number in reality — over-promising and under-delivering is not the way to make friends in this business.
• Resonance: Explain how you expect your content will resonate with the brand’s desired audience. What level of engagement do you expect to get from your partnership project? Again, base this prediction in reality and avoid wild speculation or firm promises. Guaranteeing 5,000 comments and only seeing five trickle in is a recipe for a nervous breakdown.

5. Share examples of any past partnerships

Prove that you can deliver on the goods — and that you have with past partners.

It’s just like applying for a job: you fill your resume with relevant gigs to show you know what you’re doing. (E.g., if you’re applying for that big cryptozoology gig, you’d better mention your internship at Bigfoot Camp!)

Plus, sharing previous brand partnerships shows you’re experienced and proves that other brands have trusted you in the past.

If you’ve never worked with a brand before, is there any other relevant experience you might be able to share? Maybe you helped a friend promote their music festival with a post or endorsed a glow-in-the-dark toothbrush in a post that went gangbusters. Brag about it!

Format your partnership mentions like this:

• Name the brand or product (or just the industry if you don’t have permission)
• Give a one-liner on how you worked with them
• Share success metrics, revenue accrued, or other outcomes

6. Outline specifics on how you want to work together

You don’t want to pitch a full-on campaign at this point, but a brand pitch should include at least a sentence or two outlining how you’d like to work together.

Show them that there’s a reason you’re reaching out and that you’ve done your homework.

For example, if you know this cat food brand does an annual St. Patrick’s Day campaign, and you can reach one of their target demographics (cats that look good in green), then say that. You should frame your idea in a way that clearly states the benefit to the brand.

This is a nice place to drop in a genuine compliment about why you want to work together. (Besides that sweet, sweet cash, of course.)

7. Sign off with next steps

Here it comes! The grand finale of your email, where you wrap up and share your pitch’s call-to-action: what are you hoping to get your reader to do next?

Whether you’re cold-emailing or you’ve been introduced through someone else, you should aim to set up a call or in-person meet-up. Be specific (but brief) about what you’d like to accomplish in that meeting.

Some influencers like to include compensation and rates right in the pitch email, but it’s OK to save the pricing discussion for when you know more about the brand’s goals and needs.

That’s it! Email over! You’ve done all you can to show that you’re a business-minded, results-driven influencer and increased your odds of getting a response.

Resist the temptation to attach an animated gif or pick a “fun font.” Just give it a thorough proofread (maybe even ask a friend to give it a once-over for good measure), cross your fingers, and hit that send button.

Brand pitch email template

Finding the right words can be stressful — even for professional content creators. That’s why we made this template to get you started. It’s like Mad Libs but, you know, business.

SUBJECT: Partnership Pitch: [influencer name] & [brand name] on [social network name]

Dear [insert name of PR or social media manager contact],

My name is [insert name], and I’m [describe yourself in 5 words or less]. [Describe what you do in 2 sentences or less].

In the past [insert number of years], I’ve grown my following on [insert social network with link to your profile] to [insert number of followers]. My average engagement rate is [insert %].

I’m reaching out because I’m planning content for [insert time period]. In particular, [describe content in more detail].

Would [insert brand] be interested in partnering with me to create this content? My audience is highly interested in [describe specific products or something about the brand that your followers connect to] and would love to learn how [brand] can improve their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].

As well, your values of [specify] align with my own. I’ve admired [brand] and [insert genuine compliment].

I’ve worked with [insert industry] brands in the past on similar kinds of content. Here are some examples with accompanying results:

• [Insert links to campaign content]
• [Insert positive results]

[Brand 2, if available]

If you’re open to working together, I’d love to set up a time to talk further over the phone [or in person, if you’re located in the same location].

Until then, thank you for your time, and have a great day!

[influencer name]

Brand pitch deck template

Sometimes, words just don’t cut it. A brand partnership pitch deck — a multi-page, beautifully designed PDF that covers all of the same points that we discussed above — is a visual way to package your case.

When should you use a brand pitch deck? If you’re reaching someone who might not be the final decision maker, a deck can be a tool for your contact to use in their pitch for your pitch. (Pitches on pitches on pitches!)

Your pitch deck’s branding can also make you look more professional or business-like, so if you’re reaching out to a big fancy organization or luxury brand, a pitch deck might be the way to go.

Some key things to keep in mind when you’re designing your brand pitch deck:

• Keep it short. A brand pitch deck should be no longer than 10-15 pages. The reader should be able to get the gist of your pitch without getting bogged down in time-consuming details. (Docusend reports that readers spend an average of just 2 minutes and 45 seconds reading a pitch deck!)
• Keep it snappy. Text should be short and to the point — choose bullet points over paragraphs, infographics and chunky numbers over detailed graphs or charts.
• Keep it on-brand. Align the graphic design with your visual identity. If your Instagram account is all about a dreamy pastel lifestyle, your deck should be designed with the same palette and vibe.

We’ve created a template for you to use for your brand pitch deck (yeah, we’re sweethearts, deal with it!) — just click the link below to snag your own copy:

If you’d rather start from scratch, here’s a suggested outline to guide you:

Page 1: Title A captivating image and title like [Your Name] x [Brand Name]

Page 2: About You

Bullet-point intro to you and your accounts, with your most impressive stats included. A screenshot of your social profile here might be a nice touch!

Page 3-4: Analytics

Share your most impressive numbers: follower count and growth rate, engagement rate, monthly visits, conversion rate, etc.

Page 5: About Your Audience

Bullet-point intro to your audience: share relevant demographic details.

Page 6: Why This Partnership?

A bullet-point explanation of how and why you think this would be a valuable collaboration.

Page 7-8: Past Collaborations

A quick summary of 2-3 similar partnerships you’ve done in the past, ideally with some photos or screenshots. Be as specific as you can about the KPIs and metrics!

Page 9: Rates and/or Next Steps

Any details about how to move forward with next steps, including rates if you want to share at this stage.

It’s scary to put yourself out there, but we believe in you! And if you want to level up your social game while you wait to hear back from your future brand partners, we’ve got plenty of resources and blog posts to help. Check out our guide to editing Instagram photos like a pro , freshen up your content plan , or explore how a scheduling tool can help you post at the best time and optimize your reach.

Influencer marketing is easier with Hootsuite. Schedule posts, engage with your fans, and measure the success of your efforts. Try it free today. 

Get Started

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications.

She is editor-at-large for Western Living and Vancouver Magazine, author of the National Magazine Award-nominated 'City Informer' column, and a regular contributor to Dwell. Her previous work covers a wide range of topics, from SEO-focused thought-leadership to profiles of mushroom foragers, but her specialties include design, people, social media strategy, and humor.

You can usually find her at the beach, or cleaning sand out of her bag.

Related Articles

How to Use LinkedIn for Business [2024 Guide]

Learn how to use LinkedIn for business to build credibility, expand your network, and gain insider expertise from experts in your industry.

How to Boost Engagement With LinkedIn Carousel Posts and Ads

LinkedIn carousels are still around and well. Here’s how to max out engagement with document carousel posts.

19 Facebook Messenger Stats Marketers Must Know in 2024

If you’re not using instant messaging in your marketing, perhaps these Facebook Messenger stats will convince you to get started.

How to Create a Social Media Marketing Strategy in 9 Easy Steps [Free Template]

Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps.

Home Blog Design The Language of Branding: How to Present Your Brand Identity

The Language of Branding: How to Present Your Brand Identity

Presenting your brand to a new market, investors, or even your client base, is a process that goes beyond a logo presentation. Companies seek the expertise of designers to express their core values through a visual language, going from typefaces, logos, color schemes, and many other components of what’s known as branding guidelines.

Whenever we have to present a brand, either because it is a new company or a re-branding process, customers aim to discover how their brand would look on different platforms like websites, social media, printed format, and more. Designers and teams should master the art of brand identity presentation to clear out any potential doubt in the target audience, and that’s the topic we shall discuss in this article. Stay tuned for insights on what brand identity is, why it is relevant for businesses and organizations, the process to generate a brand identity presentation, and how to disclose this information for company-wide alignment.

Table of Contents

What is Brand Identity?

The impact of a strong brand identity on any organization, the role of the personal brand, defining the brand’s mission, vision, purpose, and values, identifying your target audience, building a brand narrative, logo design, color palette and typography, images and other visual assets, defining the voice and tone of your brand, cohesive communication style, establishing objectives, branding guidelines, creating the slides for a brand identity presentation, selected templates for a brand identity presentation, final words.

We can define brand identity as the combination of content choices, from visual assets to the written word, representing a company’s values and aesthetics. It is the first impression a customer or investor can get from your brand. 

Brand identity is made out of these elements:

• Brand Visuals : Logo, color scheme, typefaces or fonts, illustrations, videos, photography, visual layouts.
• Brand Voice and Tone : The slogan, website written content, social media publications, email marketing, advertising copy, etc.

For some companies, both brand visuals and brand voice are pretty much apparent, as in the example of Red Bull, with its strong presence in multiple sports venues and worldwide advertisement, as well as with its slogan: “Red Bull gives you wings.”

Smaller companies, although they count on both elements, tend to focus on one aspect over the other due to a lack of resources and expertise. It is typical to focus on logos and visuals and neglect the option of counting with a powerful slogan. 

As stated by Forbes , having a strong brand identity is a key pillar in driving customers. It speaks of professionalism and induces both attracting and retaining customers, reinforcing customer loyalty over time if they identify with your brand’s values.

Increased Brand Recognition

Let’s consider the scenario of a new brand landing on a market niche. Establishing a strong brand identity from the beginning helps potential customers acknowledge your brand. This, in turn, makes customers clearly recognize what differentiates your product or services from competitors in that niche. 

Just in case you consider brand recognition and brand awareness as the same thing, they are individual steps on the ladder to customer acquisition. Brand awareness comes first, as potential customers know your company exists, but that won’t turn into leads. Brand recognition gives you better positioning in your niche, with endorsements over your work and the quality of your products. One example of brand recognition is Colgate, a brand anyone can associate with dental care, but that doesn’t imply every single customer available in that market will buy a Colgate dental paste.

Customer Referrals

The social proof factor drives new customers to land at your door by cultivating a brand identity that connects with the audience. This can be accomplished either through customer reviews, customer referrals, or influencer marketing – but none of these tactics can work if your brand isn’t identifiable by just naming it. 

Say, for example, we talk about the latest Samsung smartphone released. Anyone can get a mental picture of the smartphone’s appearance, features, and average price tag. If we talk about a less-known brand, Infinix, many people worldwide won’t know the brand exists. That’s strictly linked to their brand positioning in leading markets and their use of social factors associated with brand identity to promote themselves beyond their usual marketplace.

Increasing Customer Loyalty

According to the latest PwC Customer Loyalty Survey , 62% of Gen Z customers would recommend a brand they are loyal to friends and family. Although that percentage decreases with the aging generations, it doesn’t hit below 45%. 

A list of different factors could form customer loyalty:

• A company’s core values by which the customer feels identified.
• The product represents a lifestyle standard the customer has or aspires to have.
• Positive customer experience – this point, in particular, is critical, with 37% of the people surveyed in PwC’s report ditching a brand they were loyal to due to a bad experience with the product or service, followed by 32% that stopped purchasing due to poor customer service.
• Convenience – generally seen in the food industry, where people remain loyal to a brand as it always displays in stock and ensures the same quality.
• Rewards can be a driving factor, especially when customer loyalty is repaid through a rewards-gift program, like consumers acquiring points per purchase they can later exchange for products they like. 

A clear example of brand identity and customer loyalty can be found in the IT industry, with Microsoft and Apple. In 2022, the app Microsoft Teams was revised regarding the self-view being stuck to the bottom right corner of the screen during video calls – a distracting factor for over 5000 users. This could hardly seem a surprise if we remember “Trustworthy Computing” is to be considered among the mission statement of Microsoft. Blatantly ignoring the complaints raised by countless users would signify Microsoft is turning its back on its brand values, thus damaging its reputation and exposing itself to losing customers to competitors in the market, like Slack. Apple has experienced similar situations, revisiting released products or considering users’ complaints, such as when the Home button was removed from their iPhones. 

Brand identity concepts do not remain exclusive to companies, NGOs, or any other type of organization. Solopreneurs can adapt these teachings to growing their business positioning as their own name is, in some cases, a brand with immense value in their niches. Some notable cases are Oprah Winfrey, Gary Vaynerchuk, Lionel Messi, Kylie Jenner, and Dwayne Johnson, to name some cases. 

If we mention “The Rock” in any conversation (Dwayne Johnson), anyone knows who we are talking about. That’s the value a brand identity can bring to a solopreneur or influencer, but let’s analyze the factors that rule brand identity for personal brands.

Who Are You, and What Do You Have to Offer

Much like what happens with companies and organizations, personal branding is all about the value you bring to your audience. Customers resonate with your story, with the value you bring to the world, but also if your actions reflect values they currently possess or aspire to achieve: who you hang out with, what you do in professional life, which are your dreams and ambitions, etc.

Connecting with the Topics the Audience Cares About

Any life coach knows how to tailor the content their produce to grab the audience’s interest for acquiring new customers or building their brand reputation. They won’t waste efforts producing content beyond their expertise or what their target audience is seeking. This is being a specialist rather than a generalist. 

Initially, the content produced may drive little to no engagement. Still, the efforts pay back over time when consistent work becomes noticed by an audience with similar interests. Then, word-of-mouth, your name (your personal brand), starts to get the attention of people seeking that type of guidance or service. This process is well-known by solopreneurs worldwide, regardless if their contribution is linked to helping others or if they are professionals who work their career path individually (i.e., software developers, graphic designers, chefs, etc.)

Connecting with the human factor

Have you questioned why so many content creators place themselves in front of a camera when they speak rather than sticking to a voiceover method while showing relevant content to their brand? The quote, “People buy from people that they know, like, and trust” (Bob Burg, Endless Referrals , 1993), is still relevant to date. 

Marketing campaigns are usually created showcasing a person using a product or service. Personal brands should use their skills to build trust with their audience, increase loyalty, and prove why their product or service will change their lives for good. 

One of the big reasons why Apple entered the cult reputation they have is because of Steve Jobs. People connected with Jobs’ view of the world, his creative capacity, and his work ethic. Tim Cook holds the same torch nowadays, and his influence has shaped how Apple reacted to the abrupt changes in the technology market. A good example of this, and why it builds trust, is the refusal by Apple to share user data , a tendency that has led Meta and other companies in the same industry to face massive backslash and even legal actions. 

Branding Style

As a final note on personal branding, solopreneurs build their followers by developing an aesthetic in which they produce their content. This involves visual layouts, color, environment, fonts, music, transitions (for video), lighting setup, and more. What they guarantee from that hard work is that people easily identify the content by whom it is produced. These rules also apply to the tone used when disclosing content, whether it’s funny, serious, or inspiring. 

Applying a branding style should be cohesive, covering video content, website, social media posts , email marketing, and any other medium you use. Even when creating an email signature or a simple social media post, maintaining consistency in your branding style is crucial to making your brand easily recognizable and memorable to your audience.

Creating a Brand Story

This section will cover the core elements you need to create a brand story for creating your company’s or your personal brand identity.

This essential step will give you insights into what should be reflected in terms of the narrative and the graphical assets. 

Defining the Brand’s Mission

The first step in this process is defining the brand’s mission. You need to identify the core values that guide your brand. What the brand stands for, and what is its aspiration. In order to do this, it is required to analyze the target audience to understand their needs, desires, and pain points, then acknowledge where your brand stands in terms of providing a solution.

A SWOT analysis can give you valuable insights into those aspects mentioned above and find hidden opportunities.

Continue by crafting a concise but powerful mission statement . It should be specific, actionable, and give a sense of direction to any of your team members.

Defining the Brand’s Purpose and Core Values

In order to create a Vision for our brand, we must first define its Purpose and Core Values. Consider the essence of your brand. What does it stand for, and which attributes do you want it to be recognized for. In the case of companies, this task will involve the insights of different stakeholders and team members. Don’t ignore the opinion of any of the members representing the brand, and encourage honest discussions so you can address the main elements that resonate among all parties.

Clearly define each value with a level of detail that allows you to repurpose that content for publication if required (i.e., adding a page labeled “Our Values” on your website). 

The Purpose is derived from these Core Values. It should consider the brand’s impact on different tiers: target audience, industry, and society. For example, a company whose core values are linked to preserving the environment will craft a purpose statement that will link its intention to help society as a whole.

Defining the Brand’s Vision

The Vision leads the long-term path, aligning your efforts with the aspirations you define. On this behalf, the first step is to revisit the brand’s purpose. This is why your brand exists; the vision statement should reflect that. 

Proceed to picture the future state of your brand. Where do you see yourself and your team in 2 years? In 5 years? Maybe in 10 years? Answering those questions in alignment with the mission, core values, and purpose makes the path clear to define what you envision for this brand. 

Remember, a brand’s vision can be changed over time and this tactic that companies in the growth process tend to apply, as once they fulfill their vision, they move toward new horizons.

Although we should have defined the target audience to create the mission statement, this step involves going a layer deeper to gain further insights. We will use an example to illustrate this situation.

Acqua Vital is a skincare company that produces cruelty-free products, apt for vegan consumers who seek the best quality organic ingredients to create their products. They take their purpose of bringing skin care and environmental conscience together to the point of working with recycled packaging and offering seminars on selecting the best skin care products according to age and lifestyle needs. In this way, Acqua Vital fulfills its vision of becoming their region’s leading eco-friendly skincare brand.

Now, who would be Acqua Vital’s target audience? For instance, vegan consumers and animal lovers are targeted by the composition and manufacturing processes to create their products. Their ICP (ideal consumer persona) should reflect these values:

• Conscious or activist for the rights of animals in skin care testing procedures.
• Vegan (non-exclusive).
• Concerned about environmental health.
• Someone who lives an active lifestyle in contact with nature.
• A person that doesn’t care about paying more for quality, organic ingredients.
• A person who is interested in knowing the ingredients and procedures that involve creating their skin care products.
• Optional: People with specific skin necessities that cannot use chemical-based products.

Using this methodology helps to narrow down the potential consumers of a brand and direct the brand identity to make it both relevant to the company’s values and attractive to the target consumer.

Now that we have all the initial assets, it is time to construct the narrative that connects all these factors and back up both Visual Branding and Verbal Branding. 

You can use a storytelling structure, like the hero’s journey, to explain what drove your brand to act upon solving a specific need in the market and how your brand brings a solution to that. Multiple storytelling models can be used for the brand narrative or to present the brand identity to an audience. 

Ensure to establish an emotional connection with your audience by emphasizing the brand’s core values and how this brand will work to help the customer’s life. This can be tailored to meet the communication channel touchpoints, as the audience that reaches your website may not be in the same demographic group as those who met you via TikTok. Visual communication techniques should be applied in this section to create quality content that resonates with the ICP. 

Visual Branding Elements

Making a successful logo presentation is vital for brand identity design projects. The idea is that the logo easily reflects the brand’s core values, but just exposing the logo in plain format won’t help people identify the context.

Ask your designers to deliver the logo (and editables) with real-life situation scenarios applied. Say, your brand is about coffee barista accessories, then have your logo placed in a coffee mug or a French press machine. Give as much realism as possible, and also test the logo’s functionality in other mediums like print format (branding kits are a great help for this purpose).

The selected color palette and complementary colors for the branding project must be included among the branding guidelines the designers should deliver. This helps members in a company-wide context to acknowledge the usage of color and typefaces in content production, including an advertisement, written copy (blog or email marketing), PDF deliverables, etc.

If the color palette is made out of exclusive colors, then the HEX values must be specified for easy replication and showcasing a sample of that color. 

For typography, the branding guidelines must showcase the typefaces used in headings and subheadings, the allowed formats for bold and italic, and selected combinations for pages and print.

We recommend you check our articles on color theory and fonts for presentations for more insights about how to select good options for your project.

Photography, illustrations, and video should be handled with care. As mentioned before, these elements should work in combination with the other branding assets, as they are touchpoints that users will come across to discover your brand. 

Seek the help of professional designers and photographers to list in your corporate identity design project the guidelines regarding which color grading palette to use, layout settings, white balance, and tonal range, etc. For illustrations, style, and color palette must be checked before using any asset.

Verbal Branding Elements

Expressing the brand’s voice implies recognizing its authenticity value. Some community managers are masters in the art of connecting with their target audience while remaining in their role of being a brand and not a person. A clear example is seen on Twitter, where some brands nail this strategy: the Massachusetts Institute of Technology (MIT) Twitter account is filled with research information relevant to students and academics, nerdy facts, and sharable knowledge that can serve society in general. 

As a general rule, don’t force a funny or formal tone in your brand’s content; users see through that easily these days. Remain respectful of your audience, balancing the communication style to represent your brand with the context you wish to disclose content – meaning, the channel in which you are distributing the message.

A book by Alina Wheeler named “ Designing Brand Identity: An Essential Guide for the Whole Branding Team ” defines this term: “A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Reusing the Red Bull example, “Gives You Wings” is the company’s tagline, and it is so connected to the company’s core values that multiple initiatives are reflected by that slogan, such as its charity program “ Wings For Life ,” a foundation that seeks to find a cure for spinal cord injuries.

We can then ask, what is the difference between a tagline and a slogan? The end use of the catchphrase can distinguish that. The tagline represents the brand and its values. In contrast, the slogan is used for a specific product or campaign. We can identify the ever-popular “ Just Do It ” from Nike as a successful use of a slogan. 

Follow these tips to build a powerful tagline:

• A tagline must be memorable, likable, and related to a brand’s core values.
• Use emotional value to connect with the target audience.
• Condensing a tagline works best than working with a large format. 
• Avoid using jargon, as any potential customers should be able to understand the tagline, even if we talk about someone not working in the same industry.
• Work with your USP (Unique Selling Points). What do they highlight in terms of your brand’s competitive advantage?
• Use persuasive language or work with creative wordplay to make it more engaging.

With all the elements on the table, we wanted to bring extra clarity to this point. Sometimes a brand can have multiple community managers working for different channels. This is common in large corporations or brands with a massive follower base. 

Whenever content is shared through a channel, that content should be in accordance with what’s previously published in that channel and the general branding guidelines for publication. Still, they must also resonate with your brand’s voice. This ensures that the brand persona is not altered, regardless of whom is making the publication. 

How to Present a Brand Identity

Before designing a brand identity, establish the intent of this new strategy. Is it a permanent rebranding or a refresher of an existing identity design? Is it a new brand identity for a new business? 

In some cases, rebranding can be temporal to promote an aggressive marketing strategy . A clear example of this is Burger King’s ad campaign saying they were rebranding to “ Fries King ” in 2013. Although this caused an uproar, the effect was as desired: everyone talked about Burger King and its french fries.

The Branding Guideline is a document created by designers during any branding project. It should be updated as the brand evolves, but overall, it has to list these elements:

• Primary Logo and Logo Icon : The first is used by default; the Logo Icon can be used as a favicon, as part of social media publications, or in printed media. Logo placement and minimum size requirements must be mentioned.
• Possible Color Schemes for the Logo : If a brand works with a text logo, that can have a color or be a monochrome logo. In any case, approved contrasting formats of the logo need to be specified. For example, a black logo has an approved white text format with a black background.
• Typography : The selected styles need to be expressed with a justification of why they were chosen concerning the brand’s personality. It is advised to list the entire set of characters that build each typeface in both uppercase and lowercase, as some languages may have restrictions with special characters.
• Typical Typeface Combos : Show a document in which you display a case use of the typefaces selected, specifying the font size, font weight, letter spacing (kerning), and any other relevant aspects like line spacing. 
• Color Palette: List the accent colors to use, neutral colors, and secondary and tertiary color options, and their HEX, RGB, and CMYK values. Disclose why those colors were selected in relationship with the brand and possible color combinations depending on the context.
• Images and Other Media : List the typical dimensions the images should have for the channels they will be distributed. If a layout is required, show the design and list the file name to use in such a case. Mention the required export format for images, audio, and video.
• Use Cases : Showcase samples of typical social media publications, web banners, email marketing, etc.

We will use the example of Acqua Vital to list down the slides that should be included in a brand identity presentation. This will be a rebranding process for the company. The PowerPoint slides for this presentation will be created using our Professional Company Profile PowerPoint Template .

Slide #1 – Title Slide

As in any other case, start your presentation with a title slide that briefly introduces the idea of why the presentation is taking place.

Slide #2 – Introduction

Expose the reasons and processes that triggered the idea to rebrand the company. Bring some clear facts on predictions about how the target market would react to a new branding strategy. An extra slide can be added to introduce the ICP to fellow stakeholders.

Slide #3 – Logo Presentation

Introduce the new logo and its values to potential buyers, and use real-case scenarios to present the logo in style. Discuss the brand’s tone to present itself and interact with the market. If there’s a tagline or a slogan, list it in this slide.

Slide #4 – Color Palette

Similarly to the brand guidelines document, showcase how color will be used for this new brand identity.

Slide #5 – Typography Styles

Introduce the typefaces to be used and their font variations depending on the context. A good rule to follow is to present a web copy and a printed copy example if the company handles both mediums.

Slide #6 – Image Styles

List down the image styles approved for any kind of publication related to the brand and the minimum size requirements for each medium.

In this section, we will list the templates we recommend from our catalog to present brand identity to stakeholders. These templates work with any version of PowerPoint and also Google Slides .

1. Brand Identity Prism PowerPoint Template

Use This Template

2. Brand Essence Wheel PowerPoint Diagram

3. Brand Marketing PowerPoint Template

4. Professional Company Profile PowerPoint Template

5. Infinite PowerPoint Template

6. Impactful PowerPoint Template

As we have seen, knowing how to create a brand identity is not a complex process but involves multiple steps and inputs from different teams. 

Consider estimating the effort dedicated to running your company’s brand identity campaign before labeling it as temporal or permanent branding. Individual elements like the tagline and slogan can be easily updated. Changes in the logo or vision involve a coordinated effort between stakeholders.

Like this article? Please share

Brand, Brand Positioning Filed under Design

Related Articles

Filed under Business • June 14th, 2021

How to Use the Brand Essence Wheel

Learning the basics of the brand essence wheel allows a deep understanding of the values behind a brand. In this blog post, we explore the intrinsic mysteries that lie behind building a brand with a simplified diagram in the best SlideModel way.

Filed under Business • November 5th, 2020

An Introductory Guide to Brand Management For Business Leaders

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33%? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management. What is Brand Management? Brand management is a multi-facet process of presenting and supervising the promotion of a […]

Filed under Business • June 11th, 2020

How to Set Up a Winning Customer Success Program

The customer success movement is getting stronger year over year. In 2019, 83% of Customer Success teams increased in size. This year, even more organizations plan to invest in new customer success management programs to ramp up their service levels. But what does customer success mean? We explore it in this article.

Leave a Reply

• Brand Control
• Content Creation
• Content Enablement
• Document Automation
• Suite for PowerPoint
• Template Management
• Integrations
• AI Assistant
• Webinars & Events
• Office Study Global
• Office Study USA
• PowerPoint Study
• Managed Service
• Microsoft Partnership

Why every business should have a brand presentation template

Remember when you had to make an important presentation about your brand but you used a generic PowerPoint template? Remember the frantic moments you spent copying and pasting your logo on all slides? We've all been there before. Fortunately, it's easier than ever to have a brand presentation template customized for your business.

In this article, we will go over what a brand presentation template is and why you should have one.

What is a brand presentation template?

A brand presentation template is a template that is geared towards your brand's specific needs.

Branding your presentation will make it stand out. It's more memorable to audience members, which could lead to increased sales or brand recognition. It also makes presenting a lot easier because you are able to use brand colors in your slides as well as customize logos with ease. Brand presentation templates aren't just for PowerPoint slides. You can use brand presentation templates for Excel sheets, Word documents, and more.

Why should I have a brand presentation template?

Every business should have a brand presentation template because it can help make your business stand out. With instant access to services like Google Slides and Microsoft PowerPoint, it's easier than ever to make a slideshow. A brand presentation template is what distinguishes your business from an amateur's. Whether you're looking to brand your presentation with colors or logos, a brand template has got you covered. A brand presentation template is also perfect for translating the brand voice into an entire brand experience. This includes templates for different types of content like blogs and social media posts.

What can I use a brand presentation template for?

Brand presentation templates can be used for all sorts of applications. They can be used for the following types of content, including but not limited to:

• Word documents
• PowerPoint slides
• Excel sheets
• Social media posts
• Pitch decks

In addition, not having a brand presentation template is a missed opportunity for marketing. That's because putting your brand on anything you present to your audience builds brand recognition and helps you stand out as a brand.

It's proven that brands that stand out have increased sales , as "brand consistency can increase sales by 23% on average." Something as simple as your logo on a PowerPoint can make your business more revenue. A brand presentation template reinforces the positive aspects of your business to the mind of the customer.

How do I make a brand presentation template?

When making a brand presentation template, the very first thing you should do is come up with the brand identity. This involves coming up to a company's brand standards and guidelines, then summarizing them and implementing your Brand Style Guide . They are the foundation of your presentation template. Making sure that you have consistency in typography is also important when creating your brand presentation template. You want people who are viewing it to know immediately that this is from your business without even having to think about it. You know who's behind the Golden Arches when you see them. You know what company this is when you see font stylized such as the image below.

Equally speaking, whatever you're presenting to stakeholders should have the same elements as your main brand does. If you have a certain font and color scheme you use, keep it that way for your templates. You should also keep all your templates up to date. Learn more about our solution for central Office template management and updating .

The cost of inconsistency

You may think that not branding your digital assets isn't a big issue. That it's okay to have various PowerPoints with inconsistent logos and color schemes. But there's a major cost to inconsistency. In a survey from Demand Metric, 29% of respondents said that brand inconsistency can "interrupt or slow down [the] sales cycle." A whopping 56% of respondents agreed that it "damage[s] credibility."

Brand inconsistency is an enormous problem in the marketplace, as 50% of companies' Office documents are not compliant with corporate design . By having a brand presentation template, you get to avoid the potential cost of inconsistency.

So what does that say about brand presentation templates?

It’s easier said than done to have a solid brand presentation template, but it’s definitely possible. After all, you’re already ahead of half the market if you have consistent brand presentation templates.

You May Also Like

Related articles

Brand control simplified – the solution for your company

Fiducia strengthens brand communication with empower®

New branding successfully implemented at Merck

Subscribe to our newsletter.

• Programs & Tools

11 Step Branding Deck Template To Nail Your Presentation

Top brand-builders and marketers must be aware of the various tools at their disposal. 

Yet, it’s easy to get lost in all the terminology and marketing-based jargon.

That’s why we put together this guide to one of the key tools all brand builders should be aware of: your branding deck.

If you intend to communicate a clear message from a defined position in a distinct and consistent way (which you certainly do), then you need a tool to help you do that. 

A branding deck is a brand-building tool that provides leadership teams with the guidance they need to communicate their brand consistently.

Yet, you can use a brand deck for various purposes to help communicate the critical aspects of your brand to different stakeholders.

Let’s get into the nuts and bolts of how you can create a powerful brand deck for your brand. 

Let’s start with a more precise definition.

One-click subscribe for video updates

What Is A Branding Deck?

A branding deck is a visual presentation showcasing a company's brand identity , values, mission, and overall brand strategy that the brand’s leadership team and personnel use to communicate the brand. 

PRO  Brand Strategy BluePrint

Build brands like a pro brand strategist.

• The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy
• How to build brands that command premium fees and stop competing for cheap clients
• How to avoid the expensive amateur mistakes that 95% of brand builders make to fast-track profit growth

Brand Deck vs Pitch Deck vs Branding Kit vs Brand Style Guide

While these terms may seem interchangeable at first glance, they each serve a distinct purpose.

So, let’s declutter these decks and tools.

A brand deck is a visual presentation that documents the key aspects of a company's brand, from strategy to identity, including values, mission, positioning, personality, communication and visual identity.

It serves as a foundation for all marketing efforts and helps ensure brand consistency across different channels.

Some of the key elements of a branding deck include brand purpose , values and mission, positioning, personality, verbal identity and visual identity.

We’ll get into the weeds of these shortly.

A pitch deck is a presentation you design specifically to pitch a startup or business idea.

The audience is potential investors, partners, or customers.

The primary goal of your pitch deck is to showcase the business concept while demonstrating the market opportunity and highlighting your company's growth potential.

You’ll want to include:

A problem and solution setup: Clearly define the problem the business aims to solve and present the product or service as the solution ( a fundamental part of any marketing strategy!)

The market gap: Demonstrate the size of the target market and the growth potential. This whets the appetite of potential investors who can spot an opportunity.

Your business model :   Walk the audience through how you aim to generate revenue. Explicitly detail the path to profitability.

Any traction: If you already have existing customers or partners and you’re generating buzz, share this positivity! Showcasing the milestones you’ve already achieved can act as proof of your potential.

Evidenced financial projections: Reasonably estimating future revenue, expenses, and profits will support the business's growth potential. The people considering investing want to see those enticing graphs that showcase the brand's earning potential.

Branding Kit

A branding kit, or brand identity kit, is the collection of digital and print assets that represent a company's visual identity and messaging.

Ultimately, these are your brand’s visual assets.

You’ll use your branding kit whenever you create brand collateral for your brand to create recognizable brand experiences through every touchpoint.

Your branding kit includes all the design elements, templates, and guidelines you need for brand consistency across various marketing materials.

In it, you’ll have:

Logo files: Different variations and formats of the brand's logo design to use in various situations.

Color palette: The specific colors and color codes that make up your brand's visual identity.

Typography: Your chosen typeface, fonts, font sizes, and font styles for the brand's written content and across all collateral.

Design elements: Various icons, patterns, illustrations, or other visual elements and brand elements you can use in marketing materials.

Templates: Pre-designed templates for presentations, social media posts, business cards, and other marketing collateral.

Brand Style Guide / Brand Guidelines

A brand style guide, is a comprehensive document that outlines the rules and best practices for using a company's branding assets and brand design.

The more detailed version, the brand guidelines, is a document outlining the rules of the entire brand, from strategy to visual.

Ultimately, a branding deck and brand guidelines contain the same information designed to guide the communication of the overall brand.

This branding blueprint helps ensure brand consistency by providing clear instructions on how to apply the brand's visual identity, tone of voice, and messaging across different channels.

Say somebody needs to write a blog to sit on the website, design the latest product packaging, craft a social media ad, or design a new physical store.

They’ll need to refer to the brand guidelines to ensure they complete their tasks in a way that preserves the consistency of the brand experience.

Some key parts of your brand guidelines include logo usage, color palette, typography, imagery use, and tone of voice guidelines.

Explore Brand Strategy Programs & Tools

Why is a branding deck important.

A branding deck plays a crucial role in establishing a company's identity and maintaining brand consistency.

For you as a brand strategist, it should be fairly clear by now that a branding deck is an extremely important tool in your arsenal.

Let’s explore the benefits of a thorough branding deck in more detail.

It helps communicate the brand's story, values, and mission to stakeholders, employees, and customers.

It ensures that all marketing materials, web design, and social media content are on-brand and aligned with the company's overall strategy.

It provides a clear and cohesive direction for graphic design and marketing teams to follow.

A neat brand presentation deck that cohesively lays all this out for you is a must-have resource to refer back to and share with others.

The Elements of a Branding Deck

Okay, let’s explore some of the specific building blocks and the nitty-gritty of what really goes into your branding deck.

These are the fundamentals of your broader brand strategy anyway.

It’s all about communicating these effectively to direct the thread of your branding deck.

Brand Values

Clearly define the guiding principles that shape your company's decisions and actions.

Align these values with your target audience's priorities and concerns, and make sure they're integrated into your company culture. 

Brand Mission

Develop a concise and memorable statement outlining your company's overarching purpose and intended impact.

A great brand mission should serve as an inspiring call-to-action for your team and a commitment to your customers.

Brand Positioning

Determine your brand's unique place in the market by identifying your target audience, analyzing your competition, and defining your unique selling proposition (USP ). 

Effective brand positioning highlights the distinct value your company offers and sets it apart from competitors to establish your brand's unique space in the market.

Brand Story

Craft a compelling narrative that captures your company's origin, purpose, and vision. 

Your brand story should be engaging, relatable, and evoke an emotional connection with your target audience. 

A strong brand story will guide your branding strategy and set the tone for all your marketing efforts.

Focus on sharing your company's history , describing challenges and triumphs, and outlining your vision for the future to create a lasting impact.

Visual Identity

The visual identity of the brand defines the look and feel of the brand and the visual elements and assets used to achieve it.  

The visual identity aspect of the brand deck is quite simply, the decks version of the brand style guide, outlining how the visual elements should be used across different environments and channels (and how they shouldn’t).

Product Line or List of Services

You should include a comprehensive overview of your products or services in your branding deck and any specified communication related to them.

This helps your audience quickly understand the range of offerings your company provides.

To effectively showcase your products or services, make sure you:

Organize your offerings into easy-to-grasp categories

Highlight key features and benefits of each product/service

Use engaging visuals

Want Actionable Brand Strategy Tips & Techniques?

100% PRIVACY. SPAM FREE

Branding Deck Presentation Tutorial

Now that we’ve explored the various elements, let’s work out how you fuse it all together into a winning branding deck.

You’ll need to consider your foundational strategy, craft the deck with care to make it accessible for viewers, and then understand that your deck is an ever-evolving project as your brand changes over time.

#1. Define Your Brand Strategy

Start from the start, right? 

If you’re going to communicate your brand in a way that’s designed to influence your audience.

You better be sure of exactly who you want to influence and the way you intend to do that.

Your brand strategy defines your target market, positioning strategy, communication strategy, and your visual approach.

Your strategy is the foundational pillar not just to your branding deck, but your entire brand.

#2.  Develop A Cohesive Visual Identity

Establish a consistent visual identity for your brand by landing on a color palette and typography that complements design elements to align with your brand's personality and message.

Use your branding deck as a case study of your visual identity to create a polished, professional look.

#3. Organize Your Content

Outline the structure of your branding deck, so that everything flows nicely. 

Start with an introduction that sets the tone, followed by sections that cover your brand story, values, mission, positioning, product line or services, and the problem you're solving.

#4.  Design Visually Appealing Slides

It’s pretty much a no-brainer to create slides that are both visually appealing and easy to digest using your brand’s visual identity.

Use high-quality images, graphics, and infographics that sport your brand colors. Balance text with visuals to avoid overwhelming your audience.

#5. Incorporate Storytelling

Take them on a journey!  

Engage your audience by weaving storytelling elements throughout your deck design.

Use your brand voice to share anecdotes, lighthearted humor if appropriate, case studies, and testimonials that demonstrate your brand's impact to create an emotional connection with your audience.

#6. Maintain Brand Consistency

Ensure that your branding deck fits with your company's other marketing materials, such as your website, social media, and print collateral.

Branding is a game of consistency that provides the audience with a noticeably similar experience from internal documents to external communication.

Although the brand deck may or may not be seen by external stakeholders, it’s critical that this consistency starts from within. 

#7. Refine & Iterate

Review your branding deck for clarity, consistency, and impact. 

Seek feedback from team members, stakeholders, or mentors to identify areas for improvement. It’s going to be a work in progress, too, adapting as your brand evolves and grows.

As your brand and business evolves, your brand deck should too.

Resources To Build Your Brand Deck Template

We all love a free resource! Thankfully, there’s plenty available to help you in your creation of a brand deck.

With these online tools, you can make a great start without committing to added expenses for popular SaaS tools, such as Photoshop.  To help you get started on your branding journey, try these out:

Pro Brand Builder : Your brand deck shouldn’t be thrown together willy nilly and if you’ve taken the time and attention to engage a solid agency or freelancer to develop your brand, then providing you with a branding deck to guide you will be their bread and butter.

Adobe Creative Suite : If you have a professional in-house, they should have the chops to create your branding deck to guide the rest of the team.

Canva is extremely popular among professional and beginner designers alike. The platform offers a wide range of customizable templates for presentations, social media, infographics, and more.

Google Slides is super easy to use and provides various presentation templates that you can easily edit and share with your team.

PowerPoint remains popular. Microsoft's popular presentation software offers a variety of free templates suitable for brand decks. You can use a Powerpoint template to create an engaging branding deck. 

Over To You

Creating a well-designed, impactful branding deck is essential for any company looking to establish a strong, consistent brand identity.

By understanding the key elements of a branding deck and following the steps outlined in this guide, you'll be well on your way to crafting a captivating brand story and a cohesive brand image that can give your whole brand direction.

Remember, a great brand deck needs to tick boxes to look good, but there has to be substance. It should be more than just a professional, slick presentation.

It should clearly communicate your brand's essence and values, playing its part in your brand story in a way that forges an emotional connection with the audience.

Even if you already have a brand deck, you should review it regularly and update it as your own brand evolves.

1. How long should a branding deck be?

There's no set length for a branding deck, but it should be concise and visually engaging. Condensing big ideas into bite-sized chinks is always advisable. Aim for 10-20 slides, focusing on key elements like brand story, values, and positioning.

2. How often should I update my branding deck?

Update your branding deck whenever significant changes occur in your brand identity or offerings. Regular reviews can also help ensure your branding remains fresh and relevant.

3. How can I make my branding deck visually appealing?

Use a consistent color palette, typeface, typography, and design elements that align with your brand identity to create a visually appealing brand deck.

4. How much does it cost to create a branding deck?

The cost of creating a branding deck varies depending on the software you use and whether you hire a professional designer. However, using free templates and resources where possible can help minimize expenses.

5. Can I use my branding deck in my marketing materials?

Absolutely! Your branding deck serves as a kind of blueprint and a reference for your marketing materials, ensuring consistency in design and messaging across all platforms.

On-Demand Digital Program

Brand Master Secrets

Make the transition from hired-gun to highly valued brand strategist in less than 30 days. The systems, frameworks and tools inside this comprehensive program are all you need to level up.

Related Posts

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Session expired

Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.

Get The FREE Framework Template PDF Now!

Create Strategic Brands Like A PRO

• Video Studio

Become a Master in Brand Presentation

Table of contents.

• w, don’t just tell : Use mockups and real-world examples to show your brand in action.

Examples of brands with great presentations include Apple, Coca-Cola, and Nike. Their presentations exude their brand personality and adhere strictly to their brand guidelines, creating a strong, unforgettable brand identity.

Benefits of Presenting Your Brand

• Brand Recognition : Presenting your brand consistently across all platforms enhances brand recognition, making it easy for your target audience to remember and identify your brand.
• Trust and Credibility : A professional brand presentation builds trust and credibility with your audience, potentially leading to increased customer loyalty and brand advocacy.
• Clarity and Understanding : A comprehensive brand presentation clarifies your brand’s mission, vision, values, and personality, promoting a better understanding among stakeholders and customers.
• Differentiation : A well-crafted brand presentation helps differentiate your brand in a saturated market, setting you apart from competitors.
• Consistency : A thorough brand presentation ensures that all your marketing efforts and communications are consistent and on-brand, fostering a unified brand image.

Importance of Presenting Your Brand in a Professional Manner

Presenting your brand professionally is crucial as it reflects the quality and reliability of your business. A professional brand presentation:

• Enhances Perceived Value : It communicates to your audience that you take your business seriously and enhances the perceived value of your products or services.
• Increases Trust : A professionally presented brand inspires trust and confidence in your audience, which can positively affect your business relationships and transactions.
• Supports Reputation : Professional brand presentation protects and supports your business’s reputation, reinforcing positive impressions of your brand.

Examples of Brands with Great Presentations

• Apple : Apple’s brand presentations are clean, sleek, and minimalistic, mirroring their product design philosophy. They use simple layouts, visually appealing graphics, and consistent brand colors to create a memorable and impactful presentation.
• Nike : Nike’s presentations capture their brand’s energetic, inspirational ethos. With powerful imagery and a bold color palette, they expertly showcase their brand identity.
• Coca-Cola : Coca-Cola’s presentations effectively convey their brand’s personality – fun, refreshing, and universally appealing. Their use of vibrant brand colors, dynamic fonts, and engaging visuals are a testament to their iconic brand.
• Airbnb : Airbnb’s presentations are known for their engaging storytelling and friendly brand voice, combined with appealing visuals that reinforce their brand’s commitment to creating a sense of belonging.
• Tesla : Tesla’s presentations are innovative and forward-thinking, reflecting their brand’s mission. They employ sleek layouts, futuristic designs, and clear messaging to communicate their vision effectively.

Top 8 Software/Apps for Brand Presentation

• Powerpoint : This Microsoft product offers robust presentation capabilities, a vast array of templates, and seamless integrations.
• Google Slides : A cloud-based presentation tool that allows real-time collaboration, and access from any device.
• Keynote : Apple’s presentation software, known for its sleek designs and smooth transitions.
• Canva : It offers a wide range of templates, including brand presentation templates and social media graphics.
• Prezi : Known for its zoomable canvas, it provides a unique, non-linear presentation experience.
• Adobe Spark : This tool lets you create visually appealing presentations with its vast collection of designs, fonts, and layouts.
• Venngage : Offers professional templates for infographics, reports, and presentations, including brand presentations.
• Slides.com : A web-based tool offering sleek, modern designs and interactive features for engaging presentations.
• Previous Everything to Know About the StoryBrand Framework and Creator, Donald Miller
• Next Unveiling Secrets: How to Remove Background From a GIF Using Top Software

Cliff Weitzman

Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

Recent Blogs

Ultimate guide to ElevenLabs

Voice changer for Discord

How to download YouTube audio

Speechify 3.0 is the Best Text to Speech App Yet.

Voice API: Everything You Need to Know

Best text to speech generator apps

The best AI tools other than ChatGPT

Top voice over marketplaces reviewed

Speechify Studio vs. Descript

Everything to Know About Google Cloud Text to Speech API

Source of Joe Biden deepfake revealed after election interference

How to listen to scientific papers

How to add music to CapCut

What is CapCut?

VEED vs. InVideo

Speechify Studio vs. Kapwing

Voices.com vs. Voice123

Voices.com vs. Fiverr Voice Over

Fiverr voice overs vs. Speechify Voice Over Studio

Voices.com vs. Speechify Voice Over Studio

Voice123 vs. Speechify Voice Over Studio

Voice123 vs. Fiverr voice overs

HeyGen vs. Synthesia

Hour One vs. Synthesia

HeyGen vs. Hour One

Speechify makes Google’s Favorite Chrome Extensions of 2023 list

How to Add a Voice Over to Vimeo Video: A Comprehensive Guide

How to Add a Voice Over to Canva Video: A Comprehensive Guide

What is Speech AI: Explained

How to Add a Voice Over to Canva Video

Speechify text to speech helps you save time

Popular blogs, the best celebrity voice generators in 2024.

YouTube Text to Speech: Elevating Your Video Content with Speechify

The 7 best alternatives to Synthesia.io

Everything you need to know about text to speech on TikTok

The 10 best text-to-speech apps for android.

How to convert a PDF to speech

The top girl voice changers, how to use siri text to speech, obama text to speech.

Robot Voice Generators: The Futuristic Frontier of Audio Creation

Pdf read aloud: free & paid options, alternatives to fakeyou text to speech.

All About Deepfake Voices

TikTok voice generator

Text to speech goanimate, the best celebrity text to speech voice generators, pdf audio reader, how to get text to speech indian voices, elevating your anime experience with anime voice generators, best text to speech online, top 50 movies based on books you should read.

Download audio

How to use text-to-speech for quandale dingle meme sounds, top 5 apps that read out text, the top female text to speech voices, female voice changer, sonic text to speech voice generator online, best ai voice generators – the ultimate list, voice changer.

Only available on iPhone and iPad

To access our catalog of 100,000+ audiobooks, you need to use an iOS device.

Coming to Android soon...

Join the waitlist

Enter your email and we will notify you as soon as Speechify Audiobooks is available for you.

You’ve been added to the waitlist. We will notify you as soon as Speechify Audiobooks is available for you.

• Manufacturing

HELP SUPPORT

• ChatGPT & AI HOT
• PDF Editing Tips
• PDF Annotating Tips
• PDF Converting Tips
• PDF Reading Tips
• PDF Software Comparison
• Explore All Articles >>
• PDF Tips on macOS
• PDF Encryption Tips
• PDF Compressing Tips
• PDF Creating Tips
• PDF Printing Tips
• PDF Tips on Mobile
• PDF Knowledge
• Merge & Split PDF
• Organize PDF Pages
• Template Articles

Hooray! Only one step away!

Download UPDF and sign in your account, you'll get access to all features for free!

• Revealing Your Story: The Perfect Guide to Create Stunning Brand Presentations (With Templates)

Table of content

Part 1. Everything You Should Know About Brand Presentation

• Part 2. How to Make an Impressive Brand Presentation

Part 3. Customize Your Own Brand Presentation with Stunning Templates

When it comes to communicating the brand strategy and value to different stakeholders, a presentation should be well-prepared and designed to meet those conditions.

However, there should be particular guidelines that should be met in order to have the presentation template align with the brand’s strategy.

In this blog, you will know what details need to go into a  brand presentation  and go through a few templates that you can edit with UPDF. Let’s dive straight in.

Windows • macOS • iOS • Android 100% secure

1.1 What is A Brand Presentation?

Let us define first what is the meaning of a brand presentation. It is typically a collection of slides that have been designed to meet a business’ branding core values. This mainly means the logo, the typography, the colors, and so on, making sure the visual appearance of the slides is a key indicator of the brand’s consistent identity.

1.2 Why is Brand Presentation Important?

Having well-crafted and consistent brand presentation templates are important for companies to make them stand out against their competitors. It also helps to attract their target audience and make sure their brand identity gets stored in the customers’ minds. In addition to that, it makes it easier for staff to make their work more efficiently when they have prepared brand presentation templates that they can easily utilize for any work-related presentations or meetings. This includes even content such as Word documents, excel spreadsheets, emails, social media posts, pitch decks, and so on.

Part 2.  How to Make an Impressive Brand Presentation

It is no doubt that your brand presentation must have a consistent theme and matches your company’s brand strategy.

Establishing a Brand Identity

In most brand presentations, it is essential to have a brief introduction section that is in alignment with your brand fundamentals. You can exhibit this by revealing the company’s vision and mission statements. This helps to clearly define what the company stands for and what they offer, and what ambitions the company has for the future. In addition, having a brand purpose and a set of principles is important to establish a brand style guide. This can be principles such as maintaining integrity, and respect, offering a comfortable working atmosphere, being a cooperative supplier, and so on. This is to ensure that your brand has a personality in the long run. Furthermore, having a brand voice is important so using specific words consistently helps to have your target audience associate them with your brand name.

What to Include in a Brand Presentation?

Here are a few components you may want to add when creating a brand presentation or even a template design:

First and foremost, your company logo is the principal graphical representation of the business. Having a good logo design helps and its presence should be felt throughout the brand presentation. Having a primary logo design may not fit in all of your presentation materials, hence, it is good to prepare alternate logo design versions so it fits properly in most marketing materials. Your logo can either be a normal solid logo, a logo with different dimensions, or a logo blended into the background. Whatever the design might be, it should be clear that the audience can see and feel it throughout the presentation.

2. Font styles

Next up, it is the typography that can help determine the quality of your brand presentation. For a general rule of thumb, it is best to restrict your font selection to only two types that complement each other well. This is where you can explore different Google font pairings and pick out the best one that aligns with your brand values.

The next important component is the brand colors. This is where you need to be consistent as people recognize and perceive color combinations that relate to a specific brand. When they see blue and white, they associate quickly with Facebook or LinkedIn. When they see a dominant red background with a small shade of yellow, they get reminded of Mcdonald's. Likewise, your brand color theme and combinations can be inspired by the logo itself and this can be used in variations across your brand presentation slides.

A presentation is not lively without illustrations and photographs that help to deliver a specific brand message. This is important to include any type of imagery or illustrations that can help to represent your brand the best and deliver a fun and productive presentation in the process.

5. Other static designs

The last thing to include is other stationery designs such as a banner that are used in letterheads, specific design elements that can be used repeatedly in other marketing materials, or social media assets that can be used for your social media posts. This is important to also complete the design set of your brand presentation and utilize the same brand style guidelines in your other essential marketing materials for your campaigns.

To create your unique brand presentation template, you will need inspiration first. In this part, we'll show you 3 stunning branding presentation templates you can get inspired from and base your template on.

Before customizing the following templates, it is necessary to find an ideal editing tool. In such a case,  UPDF is a perfect choice. UPDF is a powerful software that helps you to easily edit text, add images, and add shapes to your documents. It makes it easy for you to customize your brand presentation templates and use them repeatedly for many presentations thanks to UPDF’s advanced features. Therefore, it is suggested to click the button below to download it first.

Now that you have an editing tool installed on your device, let's check the following template.

This brand presentation template was prepared by designer Agatha Skowicz. You can see it represents a fast-food brand and the usage of a funky color theme provides a joyful feel to the brand image.

Download to Edit

The color usage and font styles are consistent and you can see the layers are also consistent in each slide to provide harmony and balance.

UPDF - More Than A Tool to Customize Your Own Brand Presentation

Except for the above-mentioned features, there are many other functions offered by UPDF:

UPDF mainly offers:

• Page management tools to reorder, rotate, crop, extract, replace, and delete pages.
• Edit text, images, typography, and so on to optimize your brand presentation.
• PDF to Word /Text/HTML Conversion.
• PDF protection and security.
• Advanced annotation tools to make your presentations easily readable.
• Multiple reading modes give different angles of your presentation reading experience.

Closing Note

To make your workflow smoother and have a consistent design for your brand presentation, use UPDF today to optimize your files and edit everything under one app.

UPDF is available on Windows, Mac, and also on iOS, and Android. So you can easily optimize your brand presentation template at the tip of your fingertips. Download it and have a try now!

Staff Editor

• Unforgettable Birthday Wishes For Husband With Free Templates
• The Key to Staying Organized: 3 Free Weekly Planner PDF Templates for Your Every Need
• Top 50 Happy New Year 2024 Wishes, Greetings, and Messages
• Celebrate Your Son's Special Day with the Top 30 Birthday Wishes for Son!

30 Trending Birthday Wishes For Brother And Template Compilation

• The Best Thanksgiving Greetings to Send to your Loved Ones!
• How to Edit Employee Annual Review Templates for Evaluation

• 60 Short Birthday Wishes for Cousin Girl and Male
• 2 Blank Music Sheets PDF Templates for Music Composition
• Create Your Perfect Vision Board For This Year With 3 Free Templates

Make a Personalized Planner 2024 Year PDF With UPDF

• Free 3 Annual Report Templates to Evaluate Performance
• Best Planner for Months for Planning 2024 Yearly Activities

Edit, Convert, OCR, Annotate, AI Chat with PDF in One App

• Top 30 Birthday Wishes for Friend to Make Them Feel Loved
• 30 Christmas Messages for Teachers to Show Appreciation
• Streamline Your Billing with Our Invoice Template PDF - Simplify Your Process Today

100 Unique Merry Christmas Wishes to Write on Christmas Cards for Your Loved Ones

• 60 Inspirational Holiday Messages or Greetings for Everyone
• Crafting Memorable Birthday Wishes For Your Boss: 30 Inspirations

• How Can the 2024 Academic Planner Help You Stay Organized
• Land Your Dream Job: Grab Our Premium And Top Ranked Cover Letter Templates Now!
• Free Employment Job Application Forms For 2024
• A Comprehensive Guideline For Seamless Management of 2024 Calendar Everything You Need to Know

Top 30 Romantic Birthday Wishes and Quotes for Boyfriend

• Happy New Year Card & Poster Ideas – Free Printable Templates
• Get Festive with Personalized Merry Christmas Cards – Free & Easy-to-Use Templates!
• Birthday Wishes For Grandson: Top 30 Heartfelt Messages & Digital Templates

• Crafting Thanksgiving Memories: Create Unique Greeting Cards with UPDF
• Personalize Your Christmas Letter: Tips and Tricks
• Free Printable and Editable Daily Planner Templates

Birthday Wishes for Love: 30 Heartfelt Message Ideas

UPDF PDF Editor

Edit, OCR, Convert, Create, Translate, Summarize, Explain, Write PDF in One Place

100% secure

Join the Partner Program

* Company Name

How can we help?

We use cookies to ensure you get the best experience on our website. Continued use of this website indicates your acceptance of our privacy policy .

Crafting a Memorable Brand Marketing Presentation That Creates Advocates

Once upon a time, businesses simply manufactured products and offered services. The relationship between a company and its customers begins and ends with exchanging money for an item or service.

Those days are long gone.

In our crowded and noisy world, brands must work harder to capture attention and loyalty. Today's consumers have nearly unlimited choices. To stand out, you must connect with them on an emotional level.

That's where brand storytelling comes in.

Storytelling draws people in. It helps them relate to your company on a more personal level. Through stories, brands can spark interest, build trust and foster devotion. Simply put, a compelling brand narrative sets you apart from the competition.

But brand storytelling isn't just about creativity. It serves an essential business function. Stories help you:

• Attract new customers:  By sharing your origin story and core values, you demonstrate why people should care about your brand.
• Strengthen ties with existing customers:  Stories reinforce what makes your brand unique and worth returning to.
• Inspire brand loyalty:  When people care about your story, they're more likely to become dedicated customers.
• Rally employees around your mission:  Stories remind staff why their work matters.
• Add personality to your brand:  Stories allow you to inject humour, emotion and relatability into your brand messaging.
• Generate buzz:  A memorable story gets people talking about your company.

Brand storytelling isn't optional. To thrive in today's marketplace, you need an engaging brand narrative.

But how do you share your powerful story in a way that captivates audiences?

Marketing presentations offer a highly effective method.

In this guide, we'll explore how to craft a compelling brand marketing presentation that hooks your audience and creates enthusiastic brand advocates. Let's dive in.

Table of Contents

Part 1: Develop a Clear Narrative Arc

Every engaging story—a Hollywood film, a novel or a brand origin story—contains certain core narrative elements. When preparing your presentation, keep these storytelling fundamentals in mind:

Start with the Backstory

Before unveiling your brand in the presentation, set the stage by providing context. Share details on the following:

• Problem:  What consumer pain point prompted your company's founding? Describe the frustration people faced before your brand came along.
• Founder's “aha” moment:  When did your founder(s) realise they could solve customers' struggles? Share that lightbulb moment.
• Early days:  Bring the audience behind the scenes into the scrappy early days of your brand. Share funny mishaps and risky pivots.

This background helps the audience understand what motivates your brand and why it exists.

Introduce a Relatable Protagonist

Every great story has a compelling central character. In your case, that's your founder(s).

Spotlight what makes them bold, innovative rule-breakers. But also share moments of self-doubt and vulnerability. This humanity will help the audience relate to them on a deeper level.

Take Listeners on an Emotional Journey

Now, take the audience on a rollercoaster ride through your brand's key milestones.

Share euphoric “we made it!” moments like first sales or product launches . Discuss gut-wrenching setbacks and how the team persevered.

Be transparent about challenges. This shows authenticity and helps the audience root for your brand.

Share Your Mission

What positive change does your brand strive to create in the world? Share your grand vision to make people's lives better.

Articulating a purpose beyond profits makes audiences more eager to buy into your brand. It also provides a rallying cry for your team.

Part 2: Choose Memorable Brand Storytelling Approaches

Brand stories shine brightest when delivered creatively. Avoid blandly listing milestones. Instead, bring your account to life through compelling presentation methods like:

Riveting Opening Hook

Grab attention immediately by opening with:

• A surprising statistic:  Jolt the audience with a startling fact on the problem your brand tackles.
• A “day in the life” vignette:  Set the scene by showing a stressful day for someone struggling with the issue before your brand's solution.
• A provocative question:  Challenge the audience's assumptions by asking them to imagine a different reality.

The Power of Storytelling Metaphors

Metaphors subtly help audiences see your brand in a new light. Try comparing your company's journey to:

• An Indiana Jones treasure hunt filled with adventures and narrow escapes
• The training regimen of an Olympic athlete gunning for the gold medal
• The struggles of pioneers blazing a new trail out West

Turn Employees into Storytelling Heroes

Spotlight inspirational team members who embody your values. Discuss:

• Their proudest brand moments
• How they rally during tough times
• Why they love working for your brand

This provides relatable human faces behind your company.

Creatively Display the Brand Timeline

Move beyond boring bullet points. Visually map your brand journey using the following:

• An illustrated road stretching into the distance
• Mountain peaks marking major milestones
• A winding river symbolising the ups and downs

This captures the audience's imagination.

Infographics That Captivate

Use compelling infographics to showcase vital brand stats like:

• Total customers served
• Revenue growth
• Product innovation timeline

Vibrant data visualisations make facts more memorable.

The Power of Original Photos and Videos

Transport the audience inside, defining brand moments with behind-the-scenes photos and videos. Show:

• Your cramped first office space
• Prototypes of early products
• Team brainstorming sessions
• Company celebrations

This imagery adds texture to your story.

Surprise Giveaways

Close your presentation with a fun surprise like:

• Free product samples for each attendee
• Discount codes to shop your brand
• A sneak peek of an upcoming product line

Parting gifts make audiences feel special and excited about your brand.

Part 3: Hone Your Brand Storytelling Skills

Crafting an outstanding marketing presentation takes practice. Here are tips to become a stellar brand storyteller:

Study Other Winning Brand Stories

Deconstruct presentations from brands you admire. Analyse what narrative techniques drew you in emotionally.

Find Your Unique Voice

Avoid mimicking other brands' storytelling styles. Instead, embrace what makes your company one-of-a-kind. Showcase your distinct personality.

Keep Iterating

Start crafting your presentation early. Test different opening hooks and storytelling metaphors . Refine until you achieve the maximum wow factor.

Make it Conversational

Refrain from sounding overly salesy. Adopt a warm, conversational tone that makes the audience feel like you're speaking just to them.

Watch Recordings for Improvements

Filming your rehearsals allows you to fine-tune your pacing, body language and tone. Review the footage with a critical eye.

Practice Telling Stories Off the Cuff

Impromptu storytelling takes experience. When networking, get in the habit of sharing brand anecdotes conversationally. The practice will build your skills.

Immerse Yourself in Your Brand Story

You can't tell an authentic, emotional brand story if you don't know it yourself. Study your company's history until you can recite it in your sleep.

Tips for a Killer Brand Marketing Presentation

• Start Strong with an Attention-Grabbing Opening:  Your opening is your chance to make a stellar first impression . Please don't waste it with boring introductions or dwelling too long on agenda-setting. Jump right into your most compelling content to hook your audience.
• Consider an Engaging Story:  Stories naturally capture human interest. Start your presentation by transporting your audience into a story that introduces your brand heroically overcoming a challenge to seize an opportunity. Draw them in with vivid details, high stakes, and a relatable protagonist.
• Pose an Intriguing Question:  Alternatively, start with a thought-provoking question that piques curiosity and primes your audience to eagerly await the answer you'll reveal as the presentation unfolds. Aim for intellectual stimulation over easy questions.
• Shock with Unexpected Statistics:  Hard-hitting statistics that challenge assumptions make great opening hooks, too. Find a surprising fact or figure that jolts your audience from autopilot and instantly grabs their attention.
• Share a Revealing Quote:  A short, impactful quote encapsulating your key message packs a punch up front. Look for something from an influencer in your industry that aligns with your brand's purpose and ideals.
• Set Up a Dramatic Contrast:  Contrasts are inherently attention-grabbing. Set up a bold before-and-after contrast showcasing the transformative power of your brand. This creates intrigue and a burning desire to see that transformation.
• Structure Your Content Logically:  A clear system ensures your content flows logically and engages your audience. Use an overarching framework like the following to shape your presentation: (Problem) Identify a timely, relevant problem your target audience cares about solving. Outline the ramifications of not solving it. Build urgency. (Solution) Introduce your brand as the solution to that problem. Explain critical features and functionality. Spotlight your competitive differentiators. (Proof) Provide solid evidence that your solution works. Include credible statistics, expert opinions, client testimonials , demonstrations, and case studies.
• Call to Action:  Close by recapping the key benefits and clearly stating what you want the audience to do next. Provide a motivating rationale.
• Craft Compelling Content:  Your content itself must captivate your audience. Follow these guidelines for content that engages:
• Keep It Concise:  Be brief, not lengthy. Slides with too much text quickly lose audience interest. Keep word count tight on slides. Expand more in your talking points.
• Know Your Audience:  Tailor your content specifically to who will be in the room. Include details, examples, and language that resonate with their needs and preferences.
• Balance Facts and Stories:  Blend data with narrative elements. Facts and figures provide logic, while stories add emotional appeal and memorable impact.
• Use Striking Visuals:  Strong visuals enhance engagement. Use high-quality photographs, charts, illustrations, videos, and graphics to reinforce key points.
• Add Intriguing Interactivity:  Interactive elements like polls, quizzes, and activities give your audience a change of pace. Just keep them short, easy, and directly tied to critical points.
• End Strong:  Close each section with powerful statements to impart key takeaways. Use recaps, statistics, stories, or questions that underscore core ideas.
• Keep Your Audience Attentive with Smart Presentation Techniques:  Your delivery and presence significantly impact audience engagement. Use these techniques to keep listeners invested:
• Make Eye Contact:  Frequently make eye contact with individuals throughout the room. It forges an intimate, personal connection.
• Use Gestures Strategically:  Hand gestures magnify your message and channel enthusiasm. Just keep them purposeful, not distracting.
• Vary Tone for Emphasis:  Alter your volume, inflexion, speed, and intensity to stress important points. But avoid sounding robotic or overly dramatised.
• Own the Room:  Move around the stage or room with authority. Interact up close with audience members when possible.
• Share Energy and Passion:  Project confidence and authentic enthusiasm for your brand. Your passion will prove contagious.
• Promote Audience Participation:  Posing questions, asking for examples, and incorporating activities get your audience involved.
• Use humour Skillfully:  Funny stories, witty anecdotes, and amusing visuals sprinkled in moderation can lighten the mood. But don't force humour.
• Build in Impactful Pauses:  Brief, well-timed pauses create anticipation and allow ideas to sink in deeply. Silence draws attention.
• Optimise Flow and Transitions:  Your presentation should unfold seamlessly from one idea to the next. Smooth flow and transitions keep your audience with you:
• Link Sections Logically:  Wrap up each section by introducing the next. Outline causal relationships between ideas to knit things together.
• Echo Key Themes:  Repetition builds connections. Echo essential words, phrases, ideas, and visual cues throughout your presentation.
• Use Transitional Phrases:  Bridges like “Here's why this matters,” “Turning to,” and “In light of this” ease the audience from point A to B.
• Pace Thoughtfully:  Brisk pacing generally holds attention best but slows down at critical moments. Insert dramatic pauses before major reveals or conclusions.
• Limit Verbal Tics:  Avoid overusing filler words such as “um,” “like,” “you know,” and “actually.” Pace yourself to speak fluently without them.
• Make Your Brand the Hero:  Ultimately, the spotlight should shine brightly on your brand throughout your presentation. Reinforce brand dominance with the following:
• Summarise Brand Purpose:  Succinctly encapsulate what your brand stands for and its reason for being early on. Reiterate as needed.
• Showcase Brand Personality:  Let your brand's personality and voice come through. Infuse it into stories, visuals, and language choices.
• Tout Brand Values:  Highlight ways your brand lives its values in serving customers and the community. Provide proof points.
• Recap Key Brand Messaging:  Reinforce core brand messages around your positioning and differentiators multiple times.
• Remind the Audience of Brand Benefits:  Frequently remind the audience of the most compelling benefits your brand delivers.
• Close with a Clear Call to Action:  End by driving home what you want audience members to think, feel, or do next related to your brand.

Conclusion: Crafting a Compelling Brand Story Pays Dividends

Sharing your brand narrative through engaging presentations is well worth the effort. An inspiring story beats dry facts and figures when connecting with your audience.

When you master brand storytelling techniques, you'll see results like:

• Increased brand awareness and sales
• Stronger customer loyalty
• Improved employee morale and retention
• Enhanced media coverage and word-of-mouth buzz

So, put in the work needed to hone your brand storytelling skills. Avoid generic corporate jargon. Instead, craft a narrative that tugs at heartstrings. Surprise, delight, and inspire your audiences.

If you authentically communicate why your company exists and the values it stands for, people will eagerly flock to your brand. They will tattoo its logo on their bodies, craft adoring memes about it and debate its merits endlessly on Reddit.

Okay, maybe not that far. But compelling brand storytelling does create passionate brand evangelists who can't stop talking about your company.

And in today's crowded marketplace, a tribe of loyal devotees is the most valuable asset your brand can have. So start brainstorming your next brand marketing presentation today. Avoid facts and figures. Instead, captivate audiences with the inspiring tale of why your company changes lives.

When you hook audiences on your brand story, everything else will fall into place.

Frequently Asked Questions About Crafting a Compelling Brand Marketing Presentation

Why is brand storytelling so important.

Brand storytelling helps audiences relate to your company on an emotional, human level. Stories build trust and loyalty more than facts alone. In today's crowded marketplace, brands need an engaging narrative to connect with consumers and stand out.

How can I make my brand story more compelling?

Use creative presentation techniques like surprising statistics, audio/visuals, relatable anecdotes, metaphors and giveaways. Most importantly, open up about vulnerabilities and mistakes to appear authentic.

How do I improve my brand storytelling skills?

Practice! Study other brand's presentations. Find your unique voice. Test different hooks and narratives. Record rehearsals to refine your delivery. Hone your impromptu storytelling ability through networking.

Should I tell my brand story chronologically?

Not necessarily. Feel free to start at the climax, then loop back to the beginning, begin with the present day and then flashback. Play with the narrative timeline to keep audiences engaged.

How do I make facts and stats compelling?

Use surprising statistics that jolt audiences. Present data points visually through infographics, charts and illustrations. This keeps facts memorable and easy to digest.

Stuart Crawford

Need help building your brand.

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment Cancel reply

Trusted by businesses worldwide to create impactful and memorable brands.

At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

biodiversity

82 templates

41 templates

56 templates

302 templates

15 templates

ancient china

28 templates

Brand Presentation templates

"create a logo choose your colors define your mission" wow, who would've thought that creating your own brand was so stressful. but you've already done it, and now it's time to let the world know. if you need to give a presentation about branding, these are the google slides themes and powerpoint templates that might suit your needs..

Brand Name Renewal Project Proposal

Download the Brand Name Renewal Project Proposal presentation for PowerPoint or Google Slides. A well-crafted proposal can be the key factor in determining the success of your project. It's an opportunity to showcase your ideas, objectives, and plans in a clear and concise manner, and to convince others to invest...

Premium template

Unlock this template and gain unlimited access

Delilah Branding Guidelines

Your brand is everything. It’s what people recognize and it’s what differentiates you from your competitors. To make an effective presentation where you explain your branding guidelines, this new template is what you need. It’s simple, it’s attractive and it’s a natural beauty itself.

Brand Identity Prism

Download the Brand Identity Prism presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with a professional...

Brand Identity for Social Media

This presentation template is perfect for conveying your brand's identity. The vibrant gradient colors add impact to the design, while useful sections such as market analysis, budgeting, and KPI overviews provide valuable insights into your goals. This all-in-one template can help you communicate your core message visually and effectively. It...

Lip Oil Brand Consulting

If you're looking for a new way to keep your lips moisturized and nourished, you may want to consider trying lip oil. Unlike traditional lip balms, which can often feel heavy or waxy on the lips, lip oils are typically made with lightweight, nourishing oils that absorb quickly and leave...

Urban Clothing Brand Pitch Deck

The designs of your urban clothing brand are modern and daring, just like this striking template with pitch deck resources that you can use to talk about the problem you found in the market and the solution you propose, explain your product, the market and its competition. In addition, you...

Brand Key Pitch Deck

Download the Brand Key Pitch Deck presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to...

Identity Brand Guidelines Kit

Your brand is your identity, so why not make it stand out with a fresh, creative approach? This Google Slides and PowerPoint template features an identity brand guidelines kit to help you establish a cohesive look and feel for your brand. With a professional style and resources such as moodboard...

Sport Shoe Marketing Plan

Download the Sport Shoe Marketing Plan presentation for PowerPoint or Google Slides. This incredible template is designed to help you create your own marketing plan that is sure to impress your entire team. Using this amazing tool, you'll be able to analyze your target audience, assess your competitors, map out...

Personal Branding

Building an exceptional personal brand helps you to differentiate yourself from your competition. This new and exciting branding and marketing presentation does the job of telling your unique story beautifully. Be the next biggest influencer!

Logo Design and Brand Identity Agency

The word “outstanding” is easily - and inflationally - used, but this is a template that really merits it! The slides alternate between a strong purple and creamy yellow background which creates an effect that turns heads and makes eyes pop! You can be 100% sure of your audience’s attention...

Design Inspiration Company Profile

Download the Design Inspiration Company Profile presentation for PowerPoint or Google Slides. Presenting a comprehensive company profile can be a game-changer for your business. A well-crafted profile connects with potential clients and vendors on another level, giving them a deep understanding of your organization. This company profile template can help...

Branding Infographics

The brand of a company goes beyond a simple name. The brand is the sign of identity, what makes you special and differentiates you from other companies. Branding is the marketing technique that builds this brand, defines it and establishes all the necessary planning for the marketing of the company's...

Brand Awareness Strategy Marketing Plan

Download the Brand Awareness Strategy Marketing Plan presentation for PowerPoint or Google Slides. This incredible template is designed to help you create your own marketing plan that is sure to impress your entire team. Using this amazing tool, you'll be able to analyze your target audience, assess your competitors, map...

The Coffee Shop Brand

This template is the recipe for a strong brand identity. We added a pinch of design, some grains of good taste and some Kawaii-like icons over a grainy texture to create a successful brand building style guide.

Pet Shop Branding

There’s nothing more adorable than a little animal that keeps you company, is there? Do you want to present your own pet shop brand guidelines and you don’t know how? This new template by Slidesgo will come in handy!

Elegant Clothing Line Social Media Strategy

Download the Elegant Clothing Line Social Media Strategy presentation for PowerPoint or Google Slides. How do you use social media platforms to achieve your business goals? If you need a thorough and professional tool to plan and keep track of your social media strategy, this fully customizable template is your...

Online Retail Branding Guidelines

If you want to define your corporate identity of your online retail company, this is your template! Define your concepts, explain a little bit more about the personality of your business, your logo, colors and everything you may need!

• Page 1 of 9

New! Make quick presentations with AI

Slidesgo AI presentation maker puts the power of design and creativity in your hands, so you can effortlessly craft stunning slideshows in minutes.

Register for free and start editing online

• Presentation Skills

The Psychology of Brand Presentation: Understanding Your Audience

Search SkillsYouNeed:

Rhubarb The blog at SkillsYouNeed

• Rhubarb Front Page -guidelines for contributors-
• Marketing Skills
• Sustainable Branding: Incorporating Eco-friendly Practices into Your Logo and Brand Identity
• Prospecting Like a Pro: Skills Every Salesperson Should Hone
• Skills That Every Salesperson Should Know When Doing Cold Email
• Digital Marketing: The Ultimate Guide for Attorneys
• Link Building Basics: The SEO Skills Every Marketer Needs to Succeed
• 6 Best Hacks to Drive Growth Using Marketing Tools
• Mastering Recession-Proof Strategies: The Power of Retention Marketing
• Unlocking The Potential of AI in SEO: Key Skills Every Marketer Should Have
• B2B vs. B2C Marketing: Understanding the Key Differences
• Soft Skills Required to Succeed in Social Media Marketing
• Maximizing Your QR Code ROI: Strategies for Successful Implementation
• Top Digital Marketing Skills that You Can Learn at Home
• 5 Traits of Successful Digital Marketing Leaders
• 7 Ways to Prove Marketing ROI to Your Clients
• How to Write Professional Emails People Want to Open
• 6 Tips for Improving Your Digital Marketing Skills
• 6 Important Soft Skills for Social Media Agency Managers
• The 6 Skills to Look for When Hiring a Chief Marketing Officer
• What Should Be on a Business Flyer?
• Content Marketing for Dentists – A Guide to Help You Succeed
• The 5 Essential Skills of an Effective Email Marketer
• 30 Essential Marketing Skills You Need to Be Successful
• The Essential Skills of a Market Research Analyst

Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day.

You'll get our 5 free 'One Minute Life Skills' and our weekly newsletter.

We'll never share your email address and you can unsubscribe at any time.

In today's crowded market, the way a brand presents itself can make all the difference in whether it stands out or fades into the background. Understanding the psychology behind the brand presentation is key to creating a memorable and impactful brand that resonates with your audience.

From the colour and typography of your logo to the tone and language of your messaging, every aspect of your brand's presentation can influence how it's perceived by customers.

In this article, we'll explore the psychology of brand presentation and how it can be used to create a stronger connection with your audience. From understanding your audience to creating emotional connections, we'll provide strategies and examples for leveraging the power of brand presentation to take your business to the next level.

The Science of Brand Perception

Factors that influence brand perception.

When it comes to brand perception, several factors can influence how customers perceive a brand or product. These include:

Colour: Colours can evoke different emotions and convey different meanings. For instance, blue is often associated with trust and reliability, while red can represent energy and passion.

Typography: The font style and size used in a brand's visual identity can convey different tones and moods. For example, a playful font can give a brand a fun and light-hearted personality, while a bold and professional font can convey a more serious and authoritative tone.

Quality: Even small details like the quality of your business cards can leave a lasting impression on potential clients. For example, premium quality business cards Glasgow can convey a sense of professionalism and attention to detail, and can make a positive impact on your brand's image.

Design: The overall design of a brand's visual identity, including its logo, packaging, and website, can also affect brand perception. A sleek and modern design can give a brand a cutting-edge and sophisticated image, while a more traditional design can convey a sense of heritage and legacy.

Examples of Successful Brand Presentations

Successful brand presentations are those that effectively communicate the brand's values and personality to its target audience. Here are some examples of brands that have successfully crafted their brand perception:

Nike: Nike's "Just Do It" slogan and iconic "swoosh" logo have become synonymous with motivation, empowerment, and athleticism. By using bold typography and a simple yet powerful design, Nike has created a brand that inspires customers to push themselves to be their best.

Apple: Apple's minimalist design, clean typography, and sleek product packaging have helped create a brand image of simplicity, sophistication, and innovation. By emphasizing the user experience and prioritizing design aesthetics, Apple has established itself as a premium brand in the technology industry.

In recent years, sustainable business practices have become increasingly important to consumers, and many companies in the UK are now offering sustainable alternatives to traditional products. One such example is sustainable business cards, which are made from recycled materials and use environmentally friendly production methods. By using sustainable business cards , companies can communicate their commitment to sustainability and environmental responsibility to their customers, which can help enhance their brand perception.

Examples of Unsuccessful Brand Presentations

On the other hand, some brands have failed to effectively communicate their values and personality to their target audience, leading to negative brand perception. Here are some examples of brands that have struggled with their brand presentation:

Pepsi: In 2017, Pepsi released an advertisement featuring Kendall Jenner that was widely criticized for trivializing social justice movements like Black Lives Matter. The ad received backlash for using imagery and language that was seen as insensitive and tone-deaf, leading to a significant drop in brand perception for Pepsi.

Abercrombie & Fitch: Abercrombie & Fitch faced a backlash for its exclusionary marketing tactics, which targeted only "cool" and attractive customers. The brand's overtly sexualized advertising and lack of diversity led to a negative brand perception among many customers, ultimately hurting sales and profitability.

Understanding Your Audience

Importance of Audience Research and Analysis

When presenting your brand to your target audience, it's crucial to understand who your audience is and what motivates them. Conducting audience research and analysis can provide valuable insights into their demographics, psychographics, and behaviour. This information can help you craft a brand presentation that resonates with your target audience and drives engagement.

Key Demographics and Psychographics to Consider When Presenting Your Brand

Demographics and psychographics are essential components of audience analysis that can help you understand your target audience better. Demographics include characteristics such as age, gender, income, and education level, while psychographics includes personality traits, values, and lifestyle preferences.

By considering these factors, you can tailor your brand presentation to better resonate with your target audience. For instance, if your target audience is primarily made up of younger individuals, you may want to focus on creating a brand presence that is fun and energetic. Alternatively, if your target audience consists of older individuals, you may want to focus on creating a brand presence that is reliable and trustworthy.

Strategies for Tailoring Your Brand Presentation to Different Target Audiences

To create a brand presentation that resonates with your target audience, you need to tailor your messaging, branding, and advertising to fit their specific needs and interests. Consider the following strategies:

Messaging: Develop messaging that speaks to your target audience's values and interests. For example, if your target audience values sustainability, you may want to highlight your brand's commitment to eco-friendliness.

Branding: Customize your branding to appeal to your target audience. This can include aspects like colour choices, font styles, and overall design aesthetic.

Advertising: Create advertising campaigns that speak to your target audience's needs and interests. For example, if your target audience is primarily active on social media, you may want to create social media ads that feature images or language that resonates with them.

By tailoring your brand presentation to your target audience, you can increase engagement, build brand loyalty, and ultimately drive sales and revenue.

Emotional Connection

The Role of Emotions in Brand Perception

Emotions play a crucial role in how customers perceive brands and products. Customers are more likely to engage with brands that evoke positive emotions like happiness, excitement, or a sense of community.

Developing an Emotional Bond with Your Target Audience

To create an emotional connection with your target audience, focus on crafting a brand presentation that resonates with their emotions. This can involve telling a compelling story , showcasing your brand's values, or using imagery that speaks to your audience's aspirations and desires.

Examples of Brands That Have Successfully Leveraged Emotions

Brands like Nike, Apple, and Coca-Cola have all successfully leveraged emotions in their brand presentations. Nike's "Just Do It" campaign inspires customers to be their best selves, while Apple's sleek design and innovative technology evoke a sense of excitement and possibility. Coca-Cola's iconic branding has long been associated with joy and celebration. By connecting with customers on an emotional level, these brands have built strong connections with their audiences and established themselves as industry leaders.

Consistency and Authenticity

To build a successful brand, consistency and authenticity are crucial. Consistency ensures that your customers know what to expect from your brand and builds recognition, while authenticity and transparency create trust and loyalty. To maintain consistency, establish clear brand guidelines and train your team to represent your brand consistently and authentically. Regularly review your messaging and visuals to ensure they align with your brand guidelines and accurately reflect your brand's values. Engage with your audience to build lasting relationships and reinforce your brand's authenticity.

The psychology of brand presentation is critical to the success of any business. By crafting a strong brand presence, you can create an emotional connection with your audience, increase brand recognition, and drive business growth. Factors like design, targeting different audiences, and maintaining consistency and authenticity play a crucial role in establishing a strong brand identity and building lasting relationships with customers. By leveraging brand psychology, you can take your business to new heights and achieve long-term success.

Continue to: Business Writing Writing a Marketing Strategy

See also: 5 Skills You Need to Develop a Brand Eight Simple and Effective Ways to Brand Your Small Business Sustainable Branding: Incorporating Eco-friendly Practices into Your Logo and Brand Identity

• Logo animation , Presentation

What is logo branding presentation?

• August 6, 2022

Branding has become crucial in today’s cutthroat business environment. A well-made brand identity can help you stand out from competitors and establish long-term customer trust. Your brand’s identity revolves around your logo, a visual manifestation of your brand. A logo’s presentation requires equal attention to its creation. This article introduces you to the logo branding presentation and its impact on Presentation design services .

Table of Contents

What is a Logo Branding Presentation?

Logo branding presentation refers to how a company or brand introduces, showcases, and promotes its logo to the target audience, both visually and contextually. It involves strategically using the logo in various mediums, such as print materials, digital platforms, product packaging, and presentations, to reinforce the brand’s identity and message. The logo branding presentation goal is to create a cohesive and memorable brand image that resonates with the audience.

Importance of Logo Branding Presentation

• First Impression: Your logo is often the first point of contact between your brand and potential customers. A well-crafted presentation ensures that this initial encounter leaves a positive and lasting impression.
• Brand Recognition: Consistency in logo branding presentation enhances brand recognition. When people see your logo across different mediums and contexts, they associate it with your brand, fostering trust and familiarity.
• Professionalism: A polished and thoughtfully presented logo conveys professionalism and attention to detail. It instills confidence in your brand, which is especially crucial in competitive markets.
• Storytelling: Effective logo branding presentation allows you to tell the story behind your brand. This storytelling can connect your audience emotionally, making your brand more relatable and memorable.
• Versatility: A well-designed logo should work seamlessly across various applications and mediums. This adaptability ensures your brand can maintain its visual impact in different contexts.

1-Understanding the Significance of Logo Branding Presentation

Before diving in, let’s begin by understanding why logo branding presentation is essential. Potential customers’ initial impression of a brand is often formed through their encounter with the logo. Your online presence includes business cards, social media accounts, and product labels. How you display your logo can significantly impact how well your audience recalls and relates to your brand amid fierce rivalry.

2-Know Your Audience

A deep understanding of your target market is essential to creating an impactful logo branding presentation.

• Who are they? 
• What are their preferences? 
• Logo emotional impact: What do you want? 

Resonating with one’s audience requires understanding their values and tastes. A children’s toy company logo needs a fun, vibrant, and imaginative design. Professionalism and trustworthiness should radiate from a law firm’s logo branding presentation.

3-Consistency is Key

Consistency is the cornerstone of successful branding. Your logo branding presentation should align with the overall brand identity you’ve established. This means using the same colors, fonts, and design elements in your logo throughout your presentation materials. Consistency reinforces brand recognition and helps create a cohesive and memorable brand image.

4-Choosing the Right Presentation Medium

The medium in which you present your logo branding plays a significant role in its perception. Consider the following options:

• Print Materials: Business cards, brochures, and flyers are excellent mediums for showcasing your logo. Ensure that the colors and design elements are consistent with your brand.
• Digital Platforms: Your website, social media profiles, and email signatures are digital spaces where your logo will appear. Ensure it’s optimized for these platforms and looks sharp on various screen sizes.
• Product Packaging: If your logo will be on product packaging, the presentation should complement the product’s style and target audience.
• Presentations and Pitches: Your logo should be prominently displayed in your presentation materials when presenting your business to potential clients or investors. This reinforces your brand’s professionalism.

5-Storytelling with Your Logo

More than just a graphic, a logo tells a story. By telling the tale of how your brand emerged, you can highlight it during a logo branding presentation. The symbolism in our logo, the history of our company, and the values we hold near and dear are of great significance. The narrative of a brand has the power to generate devoted followers when consumers relate.

6-High-Quality Visuals

Presentation materials should always be of the highest quality. Whether it’s printed materials or digital assets, invest in professional design and printing services. A pixelated or poorly printed logo can tarnish your brand’s reputation and give the impression of amateurism.

7-Adaptability and Versatility

Your logo should be versatile enough to work across various applications. It should look great in full color and in black and white. It should be scalable without losing its integrity. The adaptability of your logo ensures that it can be effectively used in different contexts without compromising its visual impact.

8-Solicit Feedback

Before finalizing your logo branding presentation, seek feedback from trusted colleagues or friends. They can provide valuable insights and catch any potential issues you might have missed. Fresh eyes can offer a different perspective on how your logo and presentation materials are perceived.

9-Keep It Simple

In the world of logo branding presentation, less is often more. Avoid cluttering your materials with unnecessary elements. Keep your message concise and focused. A clean, uncluttered presentation makes your logo shine and leaves a lasting impression.

10-Evolve and Adapt

Your logo branding presentation may need to do the same as your business grows and evolves. Don’t be afraid to refresh your branding materials to stay current and relevant. However, be cautious about making drastic changes that could confuse your existing customer base.

The Presentation Flow

Every time we present logo concepts to clients, WE follow the same general flow of the presentation. This helps keep things organized and ensures that WE hit all the key points we want to make. so, WE collect a brief overview of the presentation flow in 4 steps:

Step 1) Pre-Framing

Step 2) objectives and strategy, step 3) review insights from discovery, step 4) begin designing.

I’ll go into more detail on each of these steps below.

The first step in every project is to set a strategy for myself. We briefly introduce who we are, what we do, and why we are the exact right person.

 There is another thing if you want to talk about the process; this is going to help you to say what you exactly mean and help the client to understand it.

Finally, WE want to mention that you’ll want to set some ground rules for the presentation. For example, you might ask the client not to interrupt you until you’ve had a chance to present all of the concepts.

So take a look at the 6 steps in designing a logo:

1) First, we feel it’s better to mention this one. Research your client and their industry. We guess it may come to your mind what exactly means we are talking about this question: What are their values? What does their target market look like? What is their competition doing? We mention these factors for a reason cause all of these factors will help you to develop a logo that is uniquely suited to your client.

2) Secondly, now you know your client’s needs, so we are starting our job. It’s time to start generating ideas. Get out a pen and paper and start sketching! Try to come up with as many ideas as possible, even if they initially seem far-fetched.

3) Now, you have a decent selection of ideas, so fortunately, it’s time to start refining them. I’m discussing these questions: what concepts best represent your client’s brand? What designs are the most visually appealing? Narrow your choices to a handful of logos you feel confident about.

4) Finally, we had to start working on the final design. So, we need to put our artistic skills to the test.

 But I think it’s much better to remember to keep our client’s brand in mind as we’re designing, and we shouldn’t be afraid to experiment with color, typography, and other elements.

5) Our most important job starts When you have a few final designs that you are okay and happy with. It’s our time to present it to our clients, but have these two notes from me: first, make sure to walk them through your thought process behind each design, and second, answer any questions they may have

6) After you’ve presented your designs to the client, it’s time to make any necessary revisions. This is usually just a matter of making small tweaks here and there until the client is delighted. And once that’s done, you’re all finished! Congratulations, you’ve just designed a logo.

These 6 points we mention below are the basics of designing a logo. I’m sure there is much more important information about this topic, but we guess this could be enough for a good start.

How do we define good (and bad) design?

Unfortunately, as we searched before, there isn’t a single answer to this question cause what we call good differs from person to person. Of course, we can mention some general points that most designers can agree on.

Some things that are usually considered good design include:

• Aesthetically pleasing: This is probably the most subjective criterion, but generally, good design should be visually pleasing.
• Functional: Good design should be practical and serve its purpose. It should be easy to use and understand.
• Usable: Good design should be user-friendly and accessible to many people.
• Memorable: Good design should be memorable and distinctive.
• On brand: Good design should accurately reflect the client’s brand identity.

Some things that are usually considered bad design include:

• Cluttered: Bad design is often too busy and crammed with many elements. This can make it difficult to understand and use.
• Confusing: Bad design can be confusing and frustrating to use. It might not make sense logically, or the instructions might not be clear.
• Boring: Bad design is often dull and uninspired. It doesn’t capture the viewer’s attention or interest.
• Unusable: Bad design can be unusable because it’s too difficult to use or because it doesn’t work properly.
• Off-brand: Bad design can be off-brand, either because it doesn’t accurately reflect the client’s identity or uses inappropriate or offensive imagery.

We guess you know much better about good designs now, so it’s time to think about your objectives and strategy. So we will check out this question together. What are your goals for this project? What do you want to achieve? And how are you going to go about achieving it?

Let’s check out Some common objectives for logo design projects, including:

• Create a distinctive and recognizable logo that accurately represents the client’s brand.
• Develop a logo that can be used across multiple platforms and applications.
• Create a logo that is simple and easy to remember.
• Design a logo that can be easily reproduced and scaled to different sizes.
• Your strategy will depend on your specific objectives, but there are a few general things to remember.
• We believe our strategy depends on our specific objectives, but WE can mention a few things to remember.

First, make sure you have a good understanding of the client’s business, target audience, and brand identity. This will help you make informed decisions about the design.

Second, consider how to use color, shape, and typography to create a distinctive and memorable logo.

And finally, don’t be afraid to experiment! Try out different ideas and see what works best.

Now it’s time to start putting your ideas into practice. But before you begin designing, reviewing the insights you gathered during the discovery phase is essential. This will help ensure your designs are on target and aligned with the client’s needs and objectives.

Some things to keep in mind as you review your insights include:

• The client’s business: What does the client do? What are their products or services? What are their values and mission?
• The target audience: Who is the client’s target audience? What are their demographics? What are their needs and wants?
• The client’s brand identity: What does the client want their brand to be known for? What are their brand values? What is their existing visual identity?

Remember these things as you begin designing, and refer back to your insights if you ever get stuck.

Our last step is to start designing! Begin by exploring different concepts and ideas. You can Try out various color schemes, shapes, and typography. And don’t be afraid to experiment! The best way to find out what works for you is to try something new. We want you to focus on making the logo simple and easy to understand.

Logo branding presentations require attention to detail in the realm of design. How a company presents its logo will determine whether it leaves an excellent or poor first impression. Brand identity, narrative, and evolution should be considered when you remind yourself to stay loyal to your business. A well-made and imaginatively displayed logo can result in a long-lasting effect on consumer thinking, allowing you to distinguish yourself in a crowded business environment.

How do logos promote brands?

Logos are your brand’s footprint in business and make it more recognizable. People recognize logos immediately, which can benefit a competitive market. The customers remember your brand, and making it stand out with a recognizable logo can help. 

Is logo presentation a part of brand strategy?

Logos are one of the most important parts of branding but not the only part of branding. A complete branding strategy incorporates not just logos but all public outreach. Still, it isn’t easy to separate a logo from branding because logos represent the entire branding strategy.

• Graphic Design , UI-UX

How to Become a Motion Graphic Designer?

A Brief Overview of Lean UX

UX Strategy and Its Components

you'r more than welcome

7 days a week, 9:30 AM – 5:30 PM

contact info

[email protected] +351910923549

• LB07129, Jebel Ali Freezone, Dubai, UAE

Got a Project?

We’re a team of creatives who are excited about unique ideas and help companies to create amazing identity by offering wide range of digital services

© 2021 All rights reserved.

Be the first one who knows about updates!

enter your email address 📩

Welcome to the club 🎉.

From now on, Temis will inform you of its most valuable content and offers. You can also subscribe to this list at the moment. We will also protect your privacy

Brand Presentation Template

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Template features

• 6 fully-customizable slides
• Bold visual design and visual elements
• Image, video, company logo placeholders
• 85+ AI video avatars to narrate the presentation
• Text-to-speech functionality in 120+ languages

How to use this brand presentation template

Step 1: open the template in synthesia.

‍Click the ‘Use in Synthesia’ button to open the brand presentation in the video editor.

Step 2: Add text

Paste your text into the script box slide by slide, and choose a language and voice. Your text will be transformed into a text-to-speech voiceover in seconds.

Step 3: Customize video

Adjust the template to your brand personality - change the avatar, background, on-screen text animations, logos, brand colors, images, and more.

Step 4: Generate video

Click on ‘Generate video’ and your new brand presentation is complete!

Frequently Asked Questions

What is a brand presentation.

A branding presentation is a presentation (or set of presentations) with a distinguished brand identity, designed to present information to clients or stakeholders.

Brand presentations use unique brand colors, a company logo, custom typography, illustrations, and other details unique to the brand to distinguish themselves among others.

How do you create a brand presentation?

1. Identify your brand guidelines

If you haven't already, spend some time identifying your brand guidelines.

You might ask, what are brand guidelines, and why are they important?

Brand guidelines are a set of standards and rules that define the image of your brand. Branding guidelines are crucial to help present a business in the best light possible through visual and written communication, both online and offline.

When identifying branding guidelines, take great care of the following elements:

• your company's story , vision, and values
• tone of voice for written and oral communication
• a cohesive color scheme for all visual communication
• typography , including font variation, sizing, weight, and spacing
• iconography and logo
• photography and imagery

2. Establish the brand elements and visuals

Elements like logos, color schemes, images, and fonts matter in design. A unique combination of these elements is what distinguishes your brand apart visually from every other brand.

Spend time with professional designers creating a custom brand image, and use that unique visual business identity in all forms of visual communication, from your website and business presentation template to sales and marketing material.

3. Use a custom presentation template

A presentation is a key business tool used to communicate and convey information both to internal and external stakeholders. That's why using brand visuals throughout a presentation template and all its slides will help maintain a consistent brand image.

Start building a presentation template library or separate presentation elements you and your team can access and use any time to stay consistent with your branding.

You can create your own branded presentation template or browse professionally-designed brand presentations for ideas and inspiration. By using a pre-designed presentation template, you can cut down on production and design time and focus on the content.

What should be included in a brand presentation?

The content of each branded presentation will depend on the context and audience - is it a business presentation, a marketing plan for clients, or a pitch deck ? Each scenario requires a separate story, design, and slides. However, some presentation features stay the same, no matter the scenario.

Here are the 4 most important elements for your next brand presentation:

1. Brand identity

Seemingly simple details, if used correctly, play a crucial role in presenting your brand in a presentation. A detail like a small company logo in one of the corners is a perfect example of consistent branding throughout a brand presentation template. Of course, keeping the color scheme and typography the same throughout the presentation will also help boost your brand identity.

2. Master slide

Design a simple, yet recognizable master slide that you can use at the beginning of every presentation. A master slide should provide your audience/client with an overview of what's to come. This is the perfect place to feature your company logo, the title of the presentation, the names of presenters, as well as the date, all shown in line with your brand's visual identity.

We recommend designing a title slide in your brand presentation template that you can use again and again.

3. Imagery and video

No presentation template is complete without unique and engaging imagery to break up heavy-looking blocks of text. Choose images that fit your branding guidelines to add an engaging element to your PowerPoint presentation template.

If you want your branding presentation to stand out even more, explore the world of video presentations . Video is 2.6 times more engaging than text, so adding a video layer to your presentation will help tell your story most interestingly. You can even explore the world of AI video presenters , which can be added on top of your PowerPoint presentation to narrate it for you in 60+ languages .

4. Closing slide

Don't forget to summarize your presentation and use this slide to make a final impression on your client/company. A powerful final slide should showcase your brand to your audience in the best light, so make it count.

Tip : if you're using a branding presentation template, you don't have to think about what elements to include for every presentation, all of that is already likely included.

How do you showcase a brand?

We've talked a lot in this article about the building blocks of showcasing a brand visually, so here are the key tips summarized:

• create brand standards and visual identity
• create a unique color scheme, typeface, and tone of voice
• design a branded presentation template
• keep branding consistent throughout your website, news articles, brand presentations, posters, and other forms of visual communication

If you're lacking inspiration, or are bored of plain PowerPoint slides, check out our template library and create a stunning and engaging video presentation with an AI avatar.

Explore Other Templates

Ready to try AI video editing software?

Create an account and get started using Synthesia, with full access to all 160+ avatars and 130+ languages.

Brand Purpose: What It Is and Why It's Important

Updated: March 11, 2024

Published: October 15, 2023

Consumers support brands whose corporate purpose aligns with their own values. That’s the finding of a recent report by the World Economic Forum — and it makes sense. As consumers have become more aware in recent years of how businesses affect everything from society to the environment, many have begun to actively seek out businesses that have a strong track record of corporate social responsibility . 

With this in mind, companies with a “big” brand purpose will find it easier to build trust and earn the business of like-minded consumers. And businesses not driven by purpose may miss the chance to attract them.

Table of contents:

What is brand purpose?

Why having a brand purpose is important, brand purpose examples, brand purpose statements.

A brand purpose is the reason behind a company’s operations. It’s what determines the products or services that a business offers, as well as how and why a business serves its target market. Further, it represents your brand’s identity . 

In most cases, the company’s purpose is a sentence or paragraph that acts as a guiding light for all of its strategic decision-making. 

A brand without a purpose is a ship without a compass. One year, it may rally behind a trendy cause, and the next year support a mission that contradicts its previous stance.

The issue: Customers will perceive that brand as disingenuous or unreliable. And many of today’s savvy consumers won’t buy from brands that lack a genuine purpose.

A Razorfish study shows 82% of consumers make purchases with purpose in mind. Another survey reveals that 44% of consumers are purpose-driven, meaning they exclusively support companies that align with their values.

This proves two key points:

• Brands must possess a clear purpose and communicate it to their target audience to foster trust and loyalty.
• Brands must take a stand, even if it means parting ways with some customers or partners along the journey.

The purpose driving your brand may not resonate with every customer, and that’s all right. The objective is to attract the right audience, not everyone. So, think carefully about the reason behind your brand and how it relates to your ideal customers.

Benefits of having a brand purpose

When you nail your brand’s purpose, it can bring a number of advantages that help you:

• Differentiate your brand from competitors: A brand purpose gives your company a unique stance to stand out in a crowded marketplace.
• Rally your teams around a cause: When everyone understands and embraces your brand’s purpose, it puts everyone on the same page and fosters unity and collaboration. Reports show that purpose-driven employers see 40% higher retention levels than those that aren’t. 
• Build long-lasting customer loyalty: A clear brand purpose helps you connect with your target audience deeper, creating a strong emotional bond and fostering long-term customer loyalty.
• Drive innovation and creativity: A well-defined brand purpose inspires your teams to think outside the box and conceive innovative solutions, leading to new products, services, and experiences.
• Attract and retain top talent: A compelling brand purpose attracts like-minded individuals who are passionate about your mission, leading to a more engaged and motivated workforce. One survey shows 75% of leaders agree that a business strategy built around purpose leads to better talent attraction and retention.
• Enhance your brand’s reputation: A brand purpose that aligns with the values and aspirations of its target audience builds a positive brand reputation and fosters trust and credibility.
• Create meaningful impact: A brand purpose allows you to make a positive difference in society by addressing social or environmental issues, creating a sense of purpose and fulfillment for your brand and its stakeholders. Based on Razorfish’s research, buyers are 32% more likely to purchase from a brand with social advocacy than one offering a personal benefit. 
• Increase customer advocacy: When customers resonate with your brand purpose, they become passionate advocates, spreading positive word of mouth and driving organic growth for your business.
• Adapt to changing market dynamics: A brand purpose serves as a compass, helping your company navigate challenges and adapt to changing market trends and consumer expectations.

There’s no one-size-fits-all approach to brand purpose. However, you want to ensure that yours ties to your overall vision and brand strategy . 

Here’s a look at companies with powerful brand purposes that make a positive impact on the world and their revenue. 

• Seventh Generation: Seventh Generation’s brand purpose is to “inspire a consumer revolution that nurtures the health of the next seven generations.” It acts out its purpose by creating products that are environmentally friendly and safe for people and the planet. Seventh Generation uses plant-based ingredients and avoids harmful chemicals in their formulas. Plus, it advocates for policies and practices that promote sustainability and reduce environmental impact.
• Toms: Toms’ brand purpose is to “improve lives through business.” It fulfills its brand purpose by following a “One for One” model: For every pair of shoes a customer purchases, Toms donates a pair to a child in need. They also fund medical treatments, clean water initiatives, and education programs in communities worldwide. Toms’ purpose-driven approach aims to improve lives and create positive social impact.
• Zoom: Zoom’s brand purpose is to “make video communications frictionless and secure, empowering people to accomplish more.” It lives out its brand purpose by providing a user-friendly and secure platform for videoconferencing and collaboration. Zoom focuses on making frictionless video communications so people can connect and collaborate from anywhere. 

These examples show you can have a big-picture purpose that’s socially responsible or that simply makes lives easier for a specific group of people (like business professionals). 

Your purpose statement communicates your brand’s core values and how they’ll impact customers’ lives. 

Here’s a look at purpose statement examples for brands in different industries.

In the crowded retail space, you must have a distinct purpose from your competitors to stand out. One way to do this is to opt for sustainable practices.

Here’s an example of a one-line brand purpose statement for a retail company:

“To empower individuals to express their unique style and embrace their confidence through trendy and sustainable fashion choices.”

And how you could present this to shoppers:

“Picture this: You and your friends, together as a unified force, expressing your individual style and embracing your confidence through the latest, cutting-edge fashion choices. No more settling for mediocrity or conformity. With our trendy and sustainable clothing options, you can stand out from the crowd and make a statement that’s uniquely yours.”

Technology evolves rapidly, bringing forth new startups that seek to disrupt their relevant industries. Having a purpose is one way to keep your company relevant.

Here’s an example of a one-line brand purpose statement for a tech company:

“To simplify and enhance lives by providing innovative and user-friendly technology solutions that connect and empower individuals.”

And how you could present this to customers:

“Imagine a world where technology is not only advanced, but also intuitive and user-friendly. Our innovative solutions connect and empower individuals, making their lives simpler and more fulfilling. Say goodbye to frustration and hello to seamless integration. With our technology, you’ll wonder how you ever lived without it.”

Hospitality

Whether you own a hotel, hostel, or another business in the hospitality industry, having a purpose statement can help you attract the right guests. 

Here’s an example one-line brand purpose statement for a hospitality company:

“To create unforgettable experiences and moments of relaxation for guests, offering a sanctuary of comfort and tranquility.”

And how you could present this to the public:

“Close your eyes and envision a place where every moment is filled with relaxation and tranquility. Our hospitality industry creates unforgettable experiences, offering a sanctuary of comfort for weary souls. Indulge in the luxury of pampering yourself and revel in the peacefulness that surrounds you. Welcome to a world of pure bliss.”

Food and Beverage

Today’s consumers are more health-conscious and picky about where they purchase their food. Showing how your brand cares for their well-being can lead to more people consuming your goods. 

Here’s an example one-line brand purpose statement for a food and beverage company:

“To delight taste buds and nourish bodies with fresh, locally sourced ingredients, promoting a healthier and more sustainable food culture.”

And how you could present this to prospective buyers:

“Let your taste buds dance with delight as you savor the flavors of our food and beverage industry. We believe in using only the freshest, locally sourced ingredients to nourish your body and promote a healthier lifestyle. Join us in creating a sustainable food culture that not only satisfies your cravings, but also supports the environment.”

Your goal isn’t to generate big bucks for yourself, but you still need to earn revenue to sustain your operations and support your mission. If any business understands purpose, it’s a nonprofit. 

Here’s an example one-line brand purpose statement for nonprofits:

“To make a positive impact on communities by empowering individuals to become change-makers and creating opportunities for growth and development.”

“Be the change you wish to see in the world. Our nonprofit industry empowers individuals to become change-makers and make a positive impact on their communities. Together, we can create opportunities for growth and development, helping those in need to thrive and succeed. Join us in making a difference and be the catalyst for change.”

Whatever direction you go in for your brand purpose, promote it throughout your organization to ensure alignment and consistency remain. A misaligned marketing campaign or PR statement could potentially unravel all your hard work overnight. Then once you’re aligned internally, share your purpose with the world. 

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ad22bdd9-fd50-4b35-a4f5-7586f5a61a1e', {"useNewLoader":"true","region":"na1"});

What did you think of this article .

Give Feedback

Don't forget to share this post!

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform