approach and methodology in business proposal example

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Blog Business

How to Write Business Proposal (Examples + Free Templates)

By Aditya Sheth , Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

What should you include in a business proposal?

What are the types of business proposals, more business proposal examples + writing and design tips.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s . 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. 

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging. but you can use an AI summarizer online to generate an executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal. You can even use the  Excel Invoice Template  to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online digital project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doig that would be to include an e-business card with your contact details, email i.d and any other social links you want to share. You can go through this article for the best digital business cards .

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional  market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website : 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex ) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines , by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

• 31 Consulting Proposal Templates to Close Deals
• 20+ Professional Business Letterhead Templates + Branding Tips
• How to Write a White Paper [Tips & Templates]

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How to write a business proposal (free templates+ examples).

Crafting a compelling business proposal is an art that requires a deep understanding of the client’s needs, meticulous attention to detail, and a knack for presenting information clearly and convincingly. This guide will walk you through writing a business proposal, offering tips and insights to help you create an outstanding proposal.

Defining a Business Proposal

A business proposal is a formal document that outlines your offerings and how they can solve a prospective client’s problem. It serves as a bridge between you and potential clients, providing a platform for you to showcase your services and persuade clients to do business with you.

While business proposals and plans may seem similar, they serve different purposes. A business plan outlines your company’s goals and strategies, while a business proposal focuses on presenting your offerings to solve a client’s issue.

Why is a proposal document important for a prospective buyer? A proposal document is essential for a prospective buyer as it outlines the offered solution, demonstrates an understanding of their needs, and provides transparency on costs and terms, helping them make an informed decision.

Three Examples of Proposal Outlines :

Example 1: Marketing Services Proposal

Offer comprehensive digital marketing services to help clients enhance their online presence and increase customer engagement.

Fundamental Components:

Executive Summary

Client Background and Goals

Proposed Solution (Digital Marketing Services)

Scope of Work

Timeline and Milestones

Cost Estimate and Payment Terms

Case Studies (Previous Successful Campaigns)

Call to Action

Example 2: IT Consulting Proposal

Provide IT consulting services to optimize a client’s existing infrastructure, improve security, and streamline processes.

Client Information and Current IT Landscape

Problem Statement

Proposed Solution (IT Consulting Services)

Team and Roles

Testimonials from Previous Clients

Next Steps and Contact Information

Example 3: Product Launch Proposal

Present a proposal to assist a client in launching a new product, including marketing strategies, distribution plans, and budget considerations.

Client Background and New Product Information

Proposed Solution (Product Launch Strategy)

Marketing and Promotion Plan

Distribution and Sales Strategy

Budget Estimate and Funding Options

Case Studies of Successful Product Launches

Closing Statement and Call to Action

Get Your Free Templates Here :

Understanding the types of business proposals.

Business proposals can be categorized into two main types: solicited and unsolicited.

Formally Solicited Proposals:

Formally solicited proposals are meticulously crafted documents that respond to specific requests for products or services issued by organizations or government agencies. 

These proposals are typically initiated through a formal procurement process, where the requesting entity outlines its requirements, specifications, and evaluation criteria. In a formally solicited proposal, the responding party must adhere to a structured format and address all the stipulated elements outlined in the solicitation. 

This includes a detailed description of the proposed solution, a breakdown of costs, a timeline for implementation, and credentials demonstrating the offering entity’s capability to fulfill the requirements. These proposals comprehensively address the specific needs outlined in the solicitation and adhere to a strict set of guidelines, reflecting the proposing party’s commitment to professionalism and adherence to the procurement process.

Business Proposals vs. Business Plans:

Business proposals aim to secure specific projects by presenting tailored solutions and costs to clients. In contrast, business plans serve internally, offering a holistic roadmap for overall organizational growth, encompassing goals, finances, market analysis, and strategies. Proposals target external clients, while plans guide internal operations and long-term development. Both are essential tools, serving distinct purposes in the business landscape.

How do you write winning business proposals?

Crafting a winning business proposal involves a strategic approach that highlights your strengths, addresses the client’s needs, and showcases your business’s unique value. Here are the key steps:

• Understand the Client’s Needs: Thoroughly grasp the client’s requirements, challenges, and goals before crafting your proposal.
• Tailor Your Approach: Customize each proposal to the specific client, showcasing how your solution meets their unique needs.
• Clear Value Proposition: Clearly articulate the value your product or service provides. Explain how it addresses the client’s pain points and adds significant value.
• Compelling Executive Summary: Begin with a concise yet compelling executive summary that captures the essence of your proposal, highlighting key benefits.
• Detailed Solution: Present a detailed solution that outlines your approach, methodology, and how your product or service will meet the client’s requirements.
• Transparent Pricing: Clearly outline your pricing structure, ensuring transparency and alignment with the client’s budget constraints.
• Demonstrate Expertise: Showcase your expertise, relevant experience, and success stories. Include case studies or testimonials to build trust.
• Engaging Proposal Design: Make your proposal visually appealing and easy to navigate. A well-designed proposal creates a positive impression.
• Timely Submission: Submit your proposal before the deadline, demonstrating your commitment and professionalism.
• Follow-Up: After submission, follow up with the client to address any questions or concerns promptly.

Basic Business Proposal Template:

A basic business proposal template is a foundational proposal creation framework. It typically includes

• Cover Page: Your business name, logo, and contact information  
• Summary: A brief overview of the proposal’s key points.
• Introduction: Introducing your company and establishing context.
• Problem Statement: Clearly define the client’s problem or need.
• Proposed define: Detailing how your product or service addresses the identified problem.
• Timeline: Outlining the proposed project timeline.
• Budget: Presenting a detailed breakdown of costs.
• Qualifications: Highlighting your company’s relevant experience and qualifications.
• Conclusion: Summarize key points and invite further discussion.

Business Proposal Outline 

A comprehensive business proposal follows this outline:

• Briefly introduce and purpose.
• Concise summary of key proposal points.
• Clearly define the client’s problem or requirements.
• Detail how your product or service addresses the client’s needs.
• Outline the approach and methodology for implementing the solution.
• Present a realistic timeline for project completion.
• Provide a detailed breakdown of costs.
• Showcase your company’s expertise and relevant experience.
• Highlight the specific benefits the client will gain.
• Summarize key points and encourage further discussion.

What is a Basic Business Proposal Template?

A basic business proposal template serves as a foundational framework for creating proposals. It typically includes Cover Page: Your business name, logo, and contact information.

• Executive Summary: A brief overview of the proposal’s key points.
• Proposed Solution: Detailing how your product or service addresses the identified problem.
• Qualifications: Highlight your company’s relevant experience and qualifications.

What should a Business Proposal Include?

• Briefly introduce your company and purpose.
• Detaidefineur product or service addresses the client’s needs.

5 Business Proposal Ideas

• Innovative Solutions: Propose cutting-edge solutions that address emerging industry challenges.
• Collaborative Partnerships: Suggest collaborative partnerships that leverage the strengths of both parties.
• Customized Packages: Offer customized service packages tailored to clients’ needs.
• Efficiency Improvements: Propose solutions that enhance the client’s operational efficiency and productivity.
• Long-Term Strategies: Develop proposals that outline long-term strategies for sustained success.

What does a well-written business proposal look like?

A well-written business proposal is clear, persuasive, and tailored to the client’s needs. It includes:

• Professional Formatting: Neat and well-organized layout with clear headings and visuals.
• Clear Language: Use concise and clear language, avoiding jargon.
• Thorough Research: Demonstrates a deep understanding of the client’s industry and challenges.
• Compelling Executive Summary: Engaging summary entices the reader to delve deeper.
• Solution Focus: Emphasizes the proposed solution’s benefits and how it uniquely addresses the client’s needs.
• Transparent Pricing: Clearly outlines costs and demonstrates value for money.
• Supporting Documentation: Includes relevant case studies, testimonials, or credentials to build credibility.
• Call to Action: Encourages further discussion or action.

A well-crafted business proposal addresses the client’s immediate needs and positions your business as a valuable and trustworthy partner.

Solicited Business Proposals

Solicited proposals are in response to a specific request from a prospective client. These proposals are typically detailed and tailored to the client’s needs and requirements.

Unsolicited Business Proposals

Unsolicited proposals, on the other hand, are initiated by you and presented to potential clients even without a formal request. These proposals often adopt a generalized approach, but with a good understanding of the client’s business, you can customize your proposal to address their potential needs.

How long should it take to write an entire proposal?

The time it takes to write an entire proposal can vary significantly based on factors such as the project’s complexity, the depth of research required, the level of customization needed, and your familiarity with the subject matter. However, here’s a general guideline to help you plan:

• Simple Proposals: For straightforward projects with minimal customization, a basic proposal might take a few hours to a day to complete.
• Moderate Complexity: Projects requiring moderate customization, in-depth research, and a more detailed proposal might take a few days to a week.
• High Complexity: Complex projects, especially those involving intricate solutions, extensive research, or collaborations, can take several weeks to a month or more.

Not rushing the proposal writing process is crucial, as quality is paramount. Take the time to thoroughly understand the client’s needs, craft a tailored solution, and ensure the proposal is well-organized, clear, and persuasive. Additionally, factor in time for revisions, proofreading, and seeking feedback from colleagues or team members. Ultimately, the goal is to submit a proposal that not only meets the client’s requirements but also reflects the professionalism and expertise of your business.

Are you writing a formal business proposal for a potential client?

Writing a formal business proposal for a potential client involves several key steps. Below is a structured guide to help you create a comprehensive and persuasive business proposal:

1. Introduction:

• Objective: Set the stage by introducing your company and the purpose of the proposal.
• Brief company overview.
• Statement of purpose for the proposal.
• Acknowledge the client and express interest in their project or needs.

2. Executive Summary:

• Objective: Provide a concise summary of the key points in your proposal to grab the client’s attention.
• Succinctly outline proposed solutions.
• Highlight key benefits.
• Include a compelling call-to-action.

3. Client Needs and Objectives:

• Objective: Clearly articulate your understanding of the client’s needs, challenges, and objectives.
• Identify and define the client’s requirements.
• Highlight specific challenges or pain points.
• Connect their needs to your proposed solutions.

4. Proposed Solutions:

• Objective: Detail how your products, services, or solutions meet the client’s needs.
• Present a comprehensive solution.
• Break down the proposed approach.
• Showcase the uniqueness and benefits of your offering.

5. Methodology:

• Objective: Outline the step-by-step process you’ll undertake to implement the proposed solutions.
• Detail the methodology, strategies, and tactics.
• Provide a timeline for each phase.

6. Timeline:

• Objective: Present a realistic timeline for project completion.
• Break down tasks and milestones.
• Align the timeline with the client’s expectations.

7. Budget and Pricing:

• Objective: Clearly outline the costs associated with your proposal.
• Present a detailed breakdown of costs.
• Explain pricing structures.
• Highlight value for investment.

8. Qualifications and Experience:

• Objective: Demonstrate your company’s expertise, qualifications, and relevant experience.
• Showcase past successful projects.
• Highlight team expertise.
• Provide client testimonials or case studies.

9. Benefits and Outcomes:

• Objective: Emphasize the positive impact of your proposed solutions on the client’s business.
• Clearly articulate the benefits.
• Explain how the outcomes align with their goals.

10. Conclusion:

• Objective: Summarize key points and reiterate the proposal’s value.
• Briefly recap the proposal.
• Express enthusiasm for potential collaboration.
• Provide contact details for further discussion.

11. Appendix (Optional):

• Include additional supporting materials such as charts, graphs, or relevant documentation.

Tips for Writing:

• Clarity: Use clear and straightforward language.
• Formatting: Ensure a professional and well-organized layout.
• Customization: Tailor each proposal to the specific client.
• Proofreading: Eliminate grammatical errors and typos.
• Visuals: Incorporate visuals to enhance understanding.

Remember to adapt this framework based on the specific requirements of the proposal and the preferences of the potential client. Each proposal should be a personalized and compelling document that showcases your company’s capabilities and commitment to meeting the client’s needs.

5 practices of Great Business Proposal Writing

Here are five best practices for great business proposal writing:

• Begin by thoroughly understanding the client’s requirements, challenges, and goals. Tailor your proposal to directly address their unique needs and demonstrate a deep understanding of their business.
• Use clear and concise language in your proposal. Avoid unnecessary jargon and complex terminology. Clearly articulate your ideas and solutions to ensure the client can easily grasp the key points.
• Craft a compelling executive summary that captures the essence of your proposal. This section should provide a snapshot of the key benefits, proposed solutions, and why your business is the right fit for the client.
• Avoid generic proposals by customizing and personalizing each proposal to the specific client. Incorporate details that demonstrate you’ve done your homework and are offering a solution tailored to their industry, challenges, and goals.
• Make your proposal visually appealing and well-organized. Use headings, subheadings, and bullet points to break up text. Include visuals such as charts or graphs to illustrate key points. A well-designed proposal is more likely to be engaging and leave a positive impression.

By incorporating these practices into your business proposal writing, you can enhance the overall quality and effectiveness of your proposals, increasing the likelihood of securing successful partnerships with clients.

A Business Proposal Format Should Include:

A well-structured business proposal should include the following key elements to effectively convey your message and persuade the client:

1. Title Page:

• Objective: Clearly identify your proposal and your company.
• Proposal title.
• Your company’s name and logo.
• Date of submission.
• Objective: Provide a concise overview to capture the client’s interest.
• Briefly summarize the proposal.
• Highlight key benefits and outcomes.

3. Table of Contents:

• Objective: Aid navigation through the proposal.
• List major sections and subsections with corresponding page numbers.

4. Introduction:

• Objective: Set the context and purpose of the proposal.
• A brief introduction to your company.
• A statement of purpose for the proposal.
• Acknowledge the client and express interest.

5. Client Needs and Objectives:

• Objective: Demonstrate your understanding of the client’s requirements.
• Identify and define the client’s needs.

6. Proposed Solutions:

7. methodology:, 8. timeline:, 9. budget and pricing:, 10. qualifications and experience:.

• Objective: Demonstrate your company’s expertise and relevant experience.

11. Benefits and Outcomes:

12. conclusion:, 13. appendix (optional):.

Customize this format based on your proposal’s specific requirements and the potential client’s preferences. Each proposal should be a personalized and compelling document that showcases your company’s capabilities and commitment to meeting the client’s needs.

What is involved in writing a sales proposal?

Writing a sales proposal involves a strategic process to effectively communicate your products or services to a potential client and persuade them to make a purchase. Here are the key steps involved in crafting a compelling sales proposal:

1. Research and Understanding:

• Objective: Understand the client’s needs, challenges, and goals.
• Conduct thorough research on the client’s business.
• Identify pain points and areas where your product or service can add value.
• Understand the client’s industry and competitors.

2. Customization:

• Objective: Tailor the proposal to the specific client.
• Use the client’s name and personalize the proposal.
• Address the client’s unique challenges and requirements.
• Highlight how your solution is uniquely suited to their needs.

3. Executive Summary:

• Objective: Provide a concise overview to grab attention.
• Summarize the key points of the proposal.
• Highlight the main benefits of your product or service.
• Create a compelling opening that encourages further reading.

4. Problem Statement:

• Objective: Clearly articulate the client’s challenges.
• Identify and describe the client’s pain points.
• Connect their challenges to broader industry trends.
• Create a sense of urgency for addressing these issues.

5. Proposed Solutions:

• Objective: Present your products or services as solutions.
• Clearly outline how your offerings address the identified challenges.
• Highlight the features and benefits of your products or services.
• Use language that emphasizes the positive impact on the client’s business.

6. Value Proposition:

• Objective: Clearly communicate the value your solution brings.
• Quantify the benefits wherever possible (e.g., cost savings, increased revenue).
• Explain how your solution is superior to competitors.
• Showcase any unique selling propositions (USPs) that set your offering apart.

7. Pricing and Packages:

• Objective: Clearly outline the costs associated with your solution.
• Provide transparent and detailed pricing information.
• Offer different packages or options if applicable.
• Highlight the value clients receive for their investment.

8. Timeline and Deliverables:

• Objective: Clearly communicate the implementation process.
• Provide a timeline for the delivery of your product or service.
• Break down key milestones and deliverables.
• Clearly explain the steps the client needs to take for a successful partnership.

9. Testimonials or Case Studies:

• Objective: Build credibility by showcasing past successes.
• Include relevant testimonials from satisfied clients.
• Incorporate case studies that demonstrate successful outcomes.
• Highlight any awards or recognitions your company has received.

10. Call to Action:

• Objective: Encourage the client to take the next steps.
• Clearly state what action you want the client to take (e.g., schedule a meeting, sign a contract).
• Provide contact information for inquiries.
• Express enthusiasm for the potential partnership.

11. Follow-Up:

• Objective: Continue the conversation and address any questions.
• Follow up with the client after they’ve had time to review the proposal.
• Address any concerns or questions they may have.
• Be prepared to provide additional information or clarification.

12. Formatting and Presentation:

• Objective: Ensure a professional and visually appealing document.
• Use a clean and professional layout.
• Incorporate visuals such as charts or graphs to illustrate key points.
• Proofread the proposal for grammar and formatting errors.

13. Continuous Improvement:

• Objective: Learn from each proposal to enhance future efforts.
• Collect feedback from clients on rejected proposals.
• Analyze successful proposals to understand what worked.
• Continuously refine and improve your approach based on insights gained.

Crafting a sales proposal requires a mix of strategic thinking, empathy, and effective communication. By thoroughly understanding your client, tailoring your approach, and presenting a compelling value proposition, you increase the likelihood of success in securing new busines

Step by Step Guide to Writing a Business Proposal

Crafting an effective business proposal involves several steps. Let’s explore each one in detail.

1. Begin with a Title Page

The title page is the first point of contact with your prospective client. It should include essential information such as your company name, logo, contact information, the client’s name, and the proposal submission date. This page sets the tone for the proposal, so ensure it’s professional and engaging.

2. Write a Cover Letter

The cover letter provides an opportunity for you to introduce yourself and your company. Keep it brief and to the point, highlighting your company’s mission, unique selling proposition, and inviting the reader to get in touch with any queries.

3. Craft an Executive Summary

The executive summary provides a snapshot of your proposal. It should highlight your understanding of the client’s needs, your proposed solution, and why your company is the best fit for the job. Keep it concise and clear, focusing on the value proposition your company brings.

4. Identify the Problem or Need

In this section, provide a detailed analysis of the problem or need that the client is facing. Demonstrating a deep understanding of the issue at hand not only validates the client’s concerns but also positions your company as a credible problem solver.

5. Propose a Solution

Here, outline the solution your company offers to address the client’s problem. Be as specific as possible, detailing the deliverables, implementation methods, and the estimated timeframe for the solution. Make sure to tailor your proposal to the client’s unique needs.

6. Highlight Your Qualifications

This is your chance to establish your company’s credibility. Include information about your team’s expertise, your company’s accomplishments, case studies, and testimonials from satisfied clients. This will give the client confidence in your ability to deliver the promised solution.

7. Provide Pricing Details

In this section, provide a detailed breakdown of the costs associated with your proposed solution. Be transparent and upfront about the pricing, and offer options if possible. This will help the client understand the value they’re getting for their investment.

8. Conclude the Proposal

Wrap up the proposal with a summary of the key points and a call to action. Encourage the client to get in touch if they have any questions or need further clarification.

9. Include an Agreement and Terms and Conditions

If appropriate, include a business agreement in your proposal. This section should detail the terms and conditions of your services, including payment terms, confidentiality clauses, and any other relevant legal information.

10. Make Room for Signatures

Finally, include a space for signatures, indicating that the client agrees to the terms outlined in your proposal. This step formalizes the agreement and sets the stage for the work ahead.

Business Proposal Templates

Templates can be a great starting point when crafting a business proposal. They provide a structured format that ensures you include all the necessary information, from the executive summary to the pricing details. Here are some free business proposal templates that you can use as a guide:

• HubSpot’s Free Business Plan Templates
• Web Design Proposal Template
• SEO Proposal Template
• Sales Proposal Template
• Marketing Project Proposal Template
• Business Consulting Proposal Template
• Social Media Marketing Proposal Template
• Content Marketing Proposal Template

Business Proposal Example

Studying business proposal examples can help you get a sense of what a finished proposal might look like. Here’s an example of a business proposal created by Social Portal Consulting for a client, Graphic Bean. This proposal is visually appealing and includes a comprehensive summary of the services that Social Portal Consulting offers, from strategy implementation to content creation.

What should a social media marketing proposal include?

A comprehensive social media marketing proposal should outline your strategy, objectives, and the value you bring to the client. Here’s a breakdown of key elements to include in a social media marketing proposal:

1. Executive Summary:

• Objective: Provide a concise overview of the proposal.
• Briefly introduce your agency.
• Summarize the proposed social media marketing strategy.
• Highlight key benefits for the client.

2. Client Background and Goals:

• Objective: Demonstrate understanding of the client’s business and objectives.
• Provide background information on the client.
• Outline the client’s current social media presence.
• Clearly state the client’s goals and objectives.

3. Target Audience Analysis:

• Objective: Identify the client’s target audience.
• Define the client’s ideal customer demographics.
• Conduct a brief analysis of the current audience.
• Explain how your strategy will reach and engage the target audience.

4. Social Media Audit:

• Objective: Assess the current social media presence.
• Evaluate existing social media accounts.
• Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Provide insights and recommendations based on the audit.

5. Proposed Social Media Strategy:

• Objective: Outline the plan to achieve client goals.
• Specify the social media platforms to be utilized.
• Detail content creation and posting schedule.
• Describe engagement and interaction strategies.

6. Content Plan:

• Objective: Detail the types of content to be created.
• Specify content formats (e.g., images, videos, blog posts).
• Discuss content themes and topics.
• Explain how the content aligns with the client’s brand and goals.

7. Advertising and Promotion Strategy:

• Objective: Outline paid advertising plans.
• Identify target keywords and audiences for ads.
• Specify budget allocation for paid promotions.
• Discuss ad formats and platforms.

8. Metrics and Key Performance Indicators (KPIs):

• Objective: Establish measurable goals for success.
• Define key metrics (e.g., engagement, reach, conversions).
• Set specific, measurable, achievable, relevant, and time-bound (SMART) goals.
• Discuss tools and methods for tracking and reporting.

9. Timeline:

• Objective: Provide a realistic schedule for implementation.
• Break down the social media strategy into phases.
• Specify milestones and deadlines.
• Align the timeline with client expectations.

10. Budget and Pricing:

• Objective: Clearly outline the costs associated with your services.
• Highlight the value for the client’s investment.

11. Team and Roles:

• Objective: Introduce the team responsible for executing the strategy.
• Provide brief bios of key team members.
• Outline roles and responsibilities.
• Assure the client of the team’s expertise.

12. Case Studies/Testimonials:

• Objective: Build credibility through past successes.
• Include relevant case studies of successful social media campaigns.
• Showcase client testimonials or reviews.
• Highlight any industry awards or recognitions.

13. Terms and Conditions:

• Objective: Clearly define the terms of the proposal.
• Specify the duration of the contract.
• Detail payment terms and methods.
• Outline any exclusivity or non-disclosure agreements.

14. Next Steps and Call to Action:

• Objective: Encourage the client to proceed with your services.
• Clearly state what action you want the client to take (e.g., signing the contract, scheduling a meeting).

15. Appendix (Optional):

• Include additional supporting materials, such as sample content, graphics, or additional data.
• Customization: Tailor the proposal to the specific client’s needs and industry.

A well-crafted social media marketing proposal not only showcases your expertise but also demonstrates a clear understanding of the client’s needs and business objectives. It should provide a roadmap for achieving success through social media channels.

A free business proposal template includes:

A free business proposal template typically includes the following key elements:

• Business name and logo.
• Contact information (address, phone, email, website).
• Date of proposal.
• Brief overview of the proposal.
• Concise summary of the main points.

3. Client Information:

• Client’s name and contact details.
• Any relevant background information on the client.
• Introduction to your business and its expertise.
• Statement of understanding the client’s needs.

5. Problem Statement:

• Clear identification of the client’s challenges or needs.
• Explanation of why these challenges need addressing.

6. Proposed Solution:

• Detailed explanation of how your product or service solves the client’s problem.
• Highlight key features and benefits.

7. Scope of Work:

• Specific tasks or activities to be undertaken.
• A breakdown of the proposed services.
• Projected timeline for completing the work.
• Milestones or key dates.

9. Cost Estimate:

• Breakdown of costs associated with the proposed services.
• Clear pricing structure.

10. Payment Terms:

• Explanation of how and when payments should be made.
• Any relevant terms regarding payment.

11. Terms and Conditions:

• Any specific terms and conditions related to the proposal.
• Legal or contractual information.

12. About Us:

• Background information about your business.
• Relevant experience and expertise.

13. Client Testimonials (Optional):

• Quotes or testimonials from satisfied clients.
• Evidence of past successful collaborations.

14. Call to Action:

• Encouragement for the client to take the next steps.
• Contact information for inquiries.

15. Closing:

• A professional closing statement.
• Appreciation for the opportunity.

Tips for Using a Template:

• Customization: Tailor the template to the specific client and industry.
• Clarity: Use clear and concise language.
• Formatting: Maintain a professional and visually appealing layout.

A free business proposal template serves as a foundation for creating personalized proposals for potential clients. It provides a structured format to ensure that essential information is included and presented in a professional manner.

5 Proposal Software Tools

• Drag-and-drop document builder.
• Electronic signatures.
• CRM integration.
• Real-time tracking and analytics.
• Proposal templates.
• Customizable templates.
• Content library.
• Proposal analytics.
• Interactive and responsive proposals.
• Analytics and tracking.
• Digital signatures.
• Integrations with popular apps.
• Client management.
• Integration with CRM tools.
• Workflow automation.
• Agreement analytics.
• Integration with various apps.
• Mobile-friendly.

These proposal software tools offer a range of features to streamline the proposal creation process, enhance collaboration, and provide analytics for tracking engagement. The choice of tool depends on specific business needs and preferences.

Tips for Writing a Business Proposal

Here are some additional tips to help you craft a winning business proposal:

• Keep it simple and avoid jargon.
• Stay on brand and let your company’s personality shine through.
• Quality control is key. Proofread your proposal to avoid any errors.
• Include data and visuals to make your proposal more engaging.
• Add social proof in the form of testimonials or case studies.
• Use a call-to-action to guide the client on what to do next.
• Create a sense of urgency to motivate the client to act.
• Make the decision for the client by presenting a compelling offer.
• Incorporate video into your proposal to make it more interactive.
• Include up-sell and add-on opportunities to maximize the value for the client.
• Clearly state your terms and conditions to avoid misunderstandings.
• Include a space for signatures to formalize the agreement.
• Create a table of contents for easy navigation.

With these tips and examples, you’re now equipped to write a business proposal that will impress your prospective clients and help you win their business. Happy writing!

Frequently Asked Questions

No, it’s best to use clear and understandable language to ensure the proposal is easily comprehensible by all stakeholders.

Use specialized proposal software or tools, such as PandaDoc, Proposify, or Microsoft Word, to create, edit, and share proposals electronically.

Legal aspects may include clarity of terms, compliance with regulations, confidentiality clauses, and adherence to relevant laws. It’s advisable to seek legal guidance.

In some cases, a proposal can be considered a legally binding contract, especially if it includes essential contract elements. However, clarity and mutual agreement are crucial.

Yes, unless exclusivity is specified in the proposal terms. It’s common for businesses to consider multiple proposals before making a decision.

Yes, including a clear payment schedule in the proposal helps establish expectations and ensures transparency in financial terms.

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How to Write a Business Proposal (Examples & Templates)

A complete guide to writing business proposals that land deals. Easy-to-follow steps, actionable examples, and insider tips from sales pros.

John McTale

11 minute read

Not a fan of writing business proposals? Few people are. After all, it puts you in quite a vulnerable position. You need to convince prospects to pick you and make them understand why you’re the perfect fit for their needs.

This guide will show you a simple step-by-step process you can follow to ace every business proposal you create. Plus, for every section of your proposal, you’ll get sample content you can take as a point of reference and use to score more deals.

First, see a business proposal example created with Storydoc:

Interactive

Static, plain-text proposals are a relic of the past. With Storydoc, you’ll get engaging, interactive proposals looking better than anything you’ve ever created. Rise above your competitors and give your customers a proposal they will be proud to show their boss.

What is a business proposal ?

A business proposal is a formal document devised by a company and delivered to a prospect with the purpose of securing a contractual agreement between the two parties. A good business proposal shows to your potential clients why your offer is the most beneficial to them. Before we dig deeper, if you just need a quick checklist, here it is. To learn more about a specific section just click on a desired item in the interactive table of contents and we’ll take you right there.

Here's how to write a business proposal:

Now, let’s go through each step and see some examples.

1. Create a title page

Starting with the basics. The title page of your business proposal needs to feel professional and inviting. Most importantly, though, make it feel as personal as possible. Include:

• The name of your business
• The subject matter of your proposal
• Your prospect’s name and job title
• Your prospect’s company logo
• Submission date

Business proposal title page example:

Jane Atkins ABC Company Inbound Marketing Proposal for Acme Corp

Submitted to: John Random, VP Growth Submitted on: May 5, 2023

Using your client’s logo is virtually a must. But you kick your title page up a notch by applying other elements of their branding, too: think colors, master visuals, and overall vibe. They will notice and appreciate it. These unique business name ideas will make you stand out from the crowd - your business name matters.

2. Include an interactive table of contents

One of the keys to success in business communication is setting up expectations and then meeting them. A table of contents achieves just that: you tell your readers exactly what they’ll find in your proposal. If you’re sending your proposal electronically, make the ToC clickable, with jump-to links to appropriate chapters of your proposal. It will make navigating through the document so much easier (much like we did with this piece, you're welcome!).

Speaking of electronic versions… Do your best to prevent your prospects from printing out your proposal. A 2020 study found that once someone prints your proposal, your chances of landing the deal shrink by 84%!

Sample table of contents:

Executive Summary

Assessment and Project Overview

Methodology - SEO Audit - Internal Linking Optimization - Digital PR Assets - Digital PR Outreach

Qualifications and Testimonials

Terms and Conditions

Agreement and Rollout Process

3. Write a compelling executive summary

As the name implies, an executive summary is a section that, well, summarizes the whole document. In business proposals, your executive summary should contain the essence of your value proposition: explain why you’re submitting the proposal, what makes your product or services relevant to the client’s specific needs, and how you’re going to tackle their problems. The key thing to remember? Don’t mistake an executive summary for an introduction. The summary is basically a shortened version of your whole proposal. Its purpose is to provide a busy reader ( who could be your prospect ’s boss, the titular executive) with an overview of your offer, clear enough for them to not have to read the proposal in full. If you want to learn more about writing executive summaries, specifically, see our dedicated guide: Executive Summary—Examples and Definition

Sample executive summary for a business proposal:

EXECUTIVE SUMMARY This proposal outlines a detailed plan of action aimed at maximizing the profits of Acme Corp by boosting the inbound organic traffic to your e-commerce store. As your company displays a very high on-site conversion rate and the online traffic you generate is highly monetizable, the best strategy for maximizing your revenue is boosting your SEO performance. Acme Corp is lagging behind its key competitors in most of the search performance metrics: domain rating, backlink quality , and, as a result, organic traffic. Applying basic SEO maintenance will result in a dramatic increase of relevant monthly visitors to your site, contributing to a substantial increase in revenue. In the second phase of the project, our team will enhance your online presence and earn high-quality backlinks through a data-driven digital PR campaign, further improving your domain rating and the consequent search engine rankings for the highest-converting keywords and phrases.

While executive summaries come at the beginning of business proposals, write this section last. Create the rest of your proposal beforehand, then “skim the cream:” compile the key bits into the summary.

4. Identify the problem and propose a solution

Here’s where the big guns come in. If you’ve managed to get them interested enough to reach this part, you’re halfway there. It doesn’t mean it gets easier at this point. Quite the contrary— This section, usually called “Assessment,” or “Project Overview,” is the meat and potatoes of your proposal. You need to make sure it tastes like Black Angus fillet mignon with gratin dauphinoise. Here are a few tips for making it powerful and convincing to your prospects:

• Focus on the grander scheme of things here. Paint a big picture, plant an idea: it’s not the time to get to the nitty-gritty yet.
• B2B buyers can smell generic from miles away. Do your best to customize this part to the exact needs of your customer, never use a copy-pastable template.
• Make it about them. Instead of “selling” your product or services, focus on the tangible business result they’ll get out of this. ROI is the most direct, hard-hitting metric after all.
• Don’t overuse jargon or highly technical terms. You’re communicating with a human, not an algorithm.
• It’s okay to use your sales deck as a point of reference. It’s what got them interested in the first place, so do rely on the same main message.

Sample project overview in a business proposal:

ASSESSMENT AND PROJECT OVERVIEW Acme Corp is currently looking for ways to bring more inbound traffic to the company website. As an e-commerce business with competitively priced, high-quality performance clothing, any traffic you generate is highly monetizable. Your current traffic sources mostly constitute direct (15%), AdWords (40%), and display ads (18%). Organic traffic acquisition has been heavily underperforming for your site. At the same time, both your key competitors, DoeSports and GreenWay, bring in twice as much organic traffic as you do through paid sources (via Ahrefs, and SimilarWeb analysis). This shows that SEO efforts can be highly profitable in your industry. Your e-commerce store suffers from a few easy-to-fix SEO issues that we will address immediately:

• Poor-quality backlinks from spam sites, low SEO health score, and irrelevant anchor text in internal links.
• Fixing these issues alone will boost your SERP positions by 5–10 places for highest-volume keywords, amounting to 5,000–8,000 more unique visitors per month.
• Considering your extremely high average conversion rate of 3% and an average conversion value of $75, those efforts will increase monthly revenue by at least $11,250.

Furthermore, in comparison to your competitors, AcmeCorp has a poor domain rating: 49, compared to 66 of DoeSports and 70 of GreenWay, indicating fewer relevant backlinks and weaker referring domains. Our team will acquire relevant, high-quality backlinks from key industry publications through digital PR and outreach campaigns based on unique data-driven studies. This will result in:

• A significant boost in your domain rating, directly contributing to all major search engines rankings.
• A projected boost in traffic to your website of further 12,000 visitors per month.
• Enhanced brand visibility.

Even at the stage of the deal where you send the proposal, don’t assume your customer understands what they’re buying and why they need it. You still need to get your sales message across: let your prospects understand the value attached to your price tag.

5. Explain your methodology

If the executive summary of a business proposal is the why , and the project overview, the what , here’s the part where you describe how . If you’ve nailed the previous sections, your prospect knows that your solutions are relevant to their problems and has a bird’s eye view of expected outcomes. It’s time to explain your methods for achieving what you promise to deliver. List all the deliverables they can expect from the project or service, together with a timetable and a list of dependencies detailing the deadlines or frequency of delivering specific items or milestones. How granular you are in this part largely depends on the duration of collaboration you’re discussing, and many other project-specific details.

Example #1:

If you’re writing an event video proposal, you’ll want to explain what the client can expect:

• Before the event (consulting your needs and ideal outcomes, auditing the venue, setting up lighting, and so on),
• During the event (how many videographers on site, exact timetable, total shooting time),
• After the event (post-production, sound and music, additional editing, total length of video material delivered).

Example #2:

If, on the other hand, your proposal refers to long-term marketing consulting contract, the description of your methodology will be more general:

• Month 1: identifying and fixing technical SEO issues (anchor text, internal linking, backlink quality).
• Month 2: auditing the site content and optimizing existing URLs for search engine performance using an SEO rank tracker tool .
• Month 3: automating the funnel, running A/B tests on form pages.

And so on… Let’s have a look at what it might look like in practice.

Business proposal sample—methodology:

METHODOLOGY

• Disavowing links from low-reputation websites
• Fixing critical issues on existing URLs
• Improving site speed
• Fixing errors in robots.txt
• Optimizing meta titles and meta descriptions
• Fixing errors in HTML tags

Internal Linking Optimization

• Identifying internal linking opportunities
• Creating SEO-friendly anchor text combinations
• Removing links to 404 URLs

Digital PR Assets

• Running unique surveys via OnePoll
• Creating data-driven content relevant to the audiences of industry online publications
• Creating shareable infographics depicting the findings of the study

Digital PR Outreach

• Identifying key leads in relevant industry websites
• Email outreach to our database of relevant contacts
• Passive link building via Google AdWords

6. Back up your proposal with proof of qualifications

Your business proposal might be visionary so far. Still, if it’s not credible, it will get you nowhere. The client might love your ideas. They might be beyond excited to see them come to life. But— They don’t know you. And remember the old saying: “Trust everybody, but always cut the cards.” (Yes, it’s a euphemism for “Trust no one, ever.”) How do you make them trust you? Show them you’ve done it before and you succeeded. Again, and again. List verifiable, measurable achievements you or your company can boast about and pepper those with social proof. See a few examples:

• Customer case studies,
• Testimonials,
• Certifications,
• Industry awards,
• Years of experience,
• Media mentions.

The ideal composition of those will depend on the type of project and the industry: If you’re a photographer, your client won’t care too much about the awards you might have gotten or what The New Yorker wrote about your solo show. They’ll want to review your portfolio to see if that’s the vibe they're into and hear from your past clients to check if you’re not a pain to work with. If, in turn, you’re writing a marketing business proposal, your best bet will be to emphasize examples of your past campaigns together with detailed key metrics you boosted for your clients. Writing a proposal in an informal tone? You can add a short “About Us” section. Introduce team members who would be working on the project and explain what makes them the best professionals available on the market for solving the particular problem in question.

7. Outline your pricing options

This is where things get rather technical. On the face of it, the pricing section seems fairly obvious. They might be in love with your solutions, but they don’t yet know if they can afford you. Pricing is a tricky part on your end, though. You don’t want to scare off your lead with a sky-high estimate; at the same time, you don’t want to undersell yourself. The best option is to go for an interactive pricing page where every type of service or activity has a separate price tag to it and your clients can easily select a package that suits their needs and meets their budget—ideally, the total price should get automatically calculated. Alternately, you can use an estimate generator , which is an effective tool for automatically calculating cost forecasts based on various criteria and input data. This tool is both affordable and consumes little computing resources, so you can get it along with the best laptop for the money in the $300-$500 range. If you don’t have such an option at hand, create a very specific pricing table that clearly identifies each item or service, as well as the billing period. Here’s a practical example.

Sample pricing for a business proposal:

Remember, your goal is to make them comfortable with the pricing. Make them understand that your offer is not a cost but an investment worth every penny. A great way to achieve this is adding a live ROI calculator. It’s a perfect reminder of why they’re reading the proposal in the first place: to find a solution that will help them increase the revenue.

Below, you can see a sample ROI calculator created with our presentation maker tool :

Interactive ROI calculator example

8. Finish with terms and conditions + contractual agreement

Here’s a bad dream— The client loved your proposal, you’re midway through the project, and, all of a sudden, they’re refusing to make a second payment on your account. “We agreed on 30% upfront, and a full payment upon completion.” You know that’s not what you agreed on. Or do you? A proper business proposal comes with a detailed set of terms and conditions, together with contractual agreement at the bottom, helping both parties involved avoid any misunderstandings. In the terms and conditions, describe the timeline of the project, payment terms and schedule, cancellation policy (if applicable), and possible pre-agreement amendments to the proposal itself.

Sample terms and conditions for a business proposal:

TERMS AND CONDITIONS Timeline Start date: June 1, 2023 End date: July 31, 2023 Total payment due: $11,150 40% of the total payment is due upon signing. 100% of the total payment is due upon project completion. After the final payment, any elements of text, graphics, photos, or other creative work created by ABC Company for Acme Corp are owned by Acme Corp. ABC Company retains the right to showcase their creative work done for Acme Corp as examples in their portfolio. Prior to signing the contractual agreement, elements of this proposal might be amended in cooperation with Jane Atkins, ABC Company.

At the bottom of your document, include a legal agreement clause and a space for signatures. Make it easy for them to make a decision without additional documents. Adding a date and signature space in a business proposal will help you close the deal faster. For maximum convenience, you’ll want electronic signatures enabled.

Sample agreement clause for a business proposal:

If you agree to the terms of this inbound marketing proposal, please sign in the field below. Your signature indicates that you enter into a contractual agreement with ABC Company that commences on the date signed below. [ date ] [ signature ] John Random, Acme Corp

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And that’s a wrap…

I hope this step-by-step overview of business proposal writing has straightened out any queries or doubts you might have had. For the final word, here are a few extra tips to keep in mind before you hit “send.”

Business proposal tips:

• Start with an outline.
• Never reuse old proposals.
• Use hard numbers whenever possible.
• Don’t shy away from your brand.
• Make next steps obvious.
• Re-read, proofread and edit.

Thanks for reading. Keeping my fingers crossed for your proposal!

Hi, I'm John, Editor-in-chief at Storydoc. As a content marketer and digital writer specializing in B2B SaaS, my main goal is to provide you with up-to-date tips for effective business storytelling and equip you with all the right tools to enable your sales efforts.

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How to Write a Business Proposal

Briana Morgaine

8 min. read

Updated March 18, 2024

A business proposal can make or break your chances of securing a new client. Write a great one, and you’ll likely snag their business.

Write a poor one, and you might lose out—even if you’re offering the best service out there. So, how do you write a business proposal? What is the proper format? What do you need to include?

While it all depends on your industry, and whether or not you’re offering a product or service, writing a business proposal is pretty straightforward. We’ll answer all those questions and more throughout the course of this guide. 

• What to expect with this business proposal guide

Whether you’re starting fresh or need to look at a specific section, here’s what we’ll be covering in this guide. 

• What a business proposal is
• The differences between a business proposal and a business plan
• The format of a business proposal
• How long to make your business proposal
• How to write a business proposal

You can download a  free business proposal template here  to start writing up your own proposal as you work through this article. By the end, you’ll be prepared to develop a well-written business proposal that can explain your business clearly and win more clients. Let’s get started.

• What is a business proposal?

A business proposal is a document you’d send to a prospective client, outlining the service you’re offering, and explaining why you’re the best person for the job. 

It’s a  pitch by a business or individual  to complete a specific job or project, to supply a service, or, in some instances, to be the vendor of a certain product.

What are the different types of business proposals?

A business proposal can be either solicited or unsolicited. With a solicited proposal, the prospective client will put out a request for proposals; with an unsolicited business proposal, you are approaching a client in hopes of attracting their business, even though they did not explicitly request a proposal.  

While both are commonplace, a solicited proposal is an easier sell, as your prospective client has already decided that they want to make a purchase or use a service, and they’re evaluating possible vendors or businesses.

With a solicited proposal, your prospective client might have issued an RFP, or “request for proposal.” This is exactly what it sounds like—they want you to send over a business proposal so they can take a look at it.

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• Differences between a business proposal and a business plan

A business proposal is not the same as a  business plan . This is the most common misconception, but while there are areas of overlap (like your  executive summary ) the two are different.

That being said, you can certainly pull information from your business plan while writing your business proposal—in fact, that’s a great way to start.

But don’t confuse the two; they are distinct and separate. In short, a business plan represents the cohesive strategy of how your business operates and makes money. A business proposal is an official pitch to clients selling your products or services. 

A business proposal outlines a particular product or service offered by an established business to a prospective client.

You’re trying to sell your prospective client on your product or service, not on your business itself. You’re not after funding, as you are with a business plan, you’re trying to make a sale.

A business proposal is also not an estimate; although you’ll likely touch on costs and pricing in your business proposal, an estimate is much more informal and just a quick look at the costs, not the whole picture.

• What goes into a business proposal?

Your business proposal should address the three Ps:

• Problem statement: What your customer’s current problem is
• Proposed solution: How your business solves that problem better than other solutions
• Pricing: How much that solution costs compared to alternatives

If you’re stuck on how to start, maybe try brainstorming first; start with these three points, and you’ll have a rough, bare-bones version of your business proposal.

Once you’ve done that if you’re ready to go more in-depth, here is a step-by-step look at how to format your business proposal.

Your business proposal should start with a title page, which should include your name, the name of your company, the name of the person to whom you’re submitting your proposal, and the date submitted.

Table of contents

Depending on how long your business proposal is, a table of contents is a nice touch. Include it after your title page, and before you launch into any details. If you’re delivering it as a PDF, including anchor links down to each section, so it’s easy to get to specific areas. 

Executive summary

Introduce your proposal with a great executive summary, one that really sells your business and the products or services you provide—it’s about why you’re the right company for the job. You can draw from your business plan’s executive summary here, too.

Statement of problem, issue, or job at hand

Following your executive summary, go on to discuss the problem that the client is currently facing. Think of “problem” or “issue” loosely; after all, their main problem may just be finding the right person to complete their project. But be sure you understand why they want the product or service they’re seeking. If the proposal is for developing a brand new website, make sure you understand what they want to get out of the site—better sales, more content management flexibility. 

This is the place to show your new client that you  understand their needs , and fully grasp the issue they are trying to solve. Take this opportunity to restate the issue they are facing in your own words so that they know you understand what they are looking for.

Approach and methodology

This section shows how you plan to tackle your potential client’s problem, and the steps you’ll take to carry out your plan.

This is where you’ll get into the nitty-gritty of how you actually plan to fulfill your client’s needs. While earlier sections might have been a bit surface-level, this section of the business proposal is where you’ll go into detail about what steps you’ll take to solve their problem.

Be careful of going into  too  much detail, though—keep the jargon to a minimum. Your client should be able to follow along and get a clear sense of your plan, but you don’t want to drown them in minutiae.

Qualifications

Go ahead, brag a little—this is the section of your business proposal where you get to convince your potential client why you are the most qualified person to take on the job.

You can mention any relevant education, industry-specific training, or certifications you have, your past successful projects of a similar nature, years of experience, and so on.

Schedule and benchmarks

Be clear with your potential client: How long will your proposed project take?

Making sure you and your prospective client are on the same page from the outset will help make sure that the relationship stays positive for both of you, and that you don’t set your client up with unrealistic expectations.

While you might be tempted to underestimate how long it will take you to complete the project, don’t. Don’t promise what you can’t deliver!

If you’re offering a product, this section might not be applicable to you, so feel free to omit it. The business proposal format is flexible, so tailor it to suit your business and industry.

Cost, payment, and any legal matters

Here is where you get down to brass tacks and state the cost, and payment schedule if necessary.

How you structure this section will largely depend on the particular project or service you are offering. A section entitled “Fee Summary” may be sufficient if one-time payment is required; otherwise, a “Fee Schedule” list or pricing table might be more appropriate. Always refer back to the client’s RFP whenever possible, to make sure you’re supplying them with all the information they need to help make their decision.

If there are any legal issues to attend to, such as permits or licensing, include this information here. Feel free to add a section entirely devoted to handling the legal side of the project if need be.

This is your final sell—don’t be afraid to detail for your prospective client all they have to gain by choosing you to complete the project.

Impress upon your clients why you are the best choice, and all the ways in which their business will benefit from choosing you and your business as their solution.

• How long should a business proposal be?

When it comes to the format of a business proposal, this is the million-dollar question without an answer. Remember in school, when you’d ask your teacher how long an essay should be, and they’d reply, “as long as it takes to answer the question.”

The same applies to your business proposal. It ultimately depends on your industry, the scope of the project, and the client’s specifications in terms of detail and elements included.

That being said, the tighter your initial proposal can be and the more directly you can make your point, the easier it will be to pitch it to clients. Start by following the business proposal format above as a guide, and you’ll be well on your way to creating a winning business proposal—and securing new clients.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Bri Morgaine is a seasoned content marketing leader with a decade of experience in copy editing, social media operations, and content strategy— having honed her skills at industry giants like Palo Alto Software and Andreessen Horowitz.

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How to Write a Business Proposal [Steps, Tips, & Templates]

You need to send a business proposal, and you want it to close. But how can you improve your chances?

Every year, we analyze the proposals sent with our software to discover what makes closing more likely. We used this research to craft this very guide .

To help you write better business proposals, we’ve curated the essential proposal format, a step-by-step process, plenty of templates to help you get started, and strategies for following up.

From images to esignatures, keep reading for data-backed insights into the most successful proposals.

What’s in this guide:

What is a business proposal?

Basic proposal format, what to prepare before writing a business proposal, how to write a business proposal in 7 steps, 8 business proposal templates, 5 ideas to take your business proposal to the next level, what to do after you send a business proposal, using analytics for business proposal insights.

A business proposal is sent by a salesperson or account manager to a prospective client in order to pitch a product or service. A great proposal should include an executive summary or cover letter, details on the project timelines and deliverables, what makes the company the right choice for the job, and pricing and payment details.

Business proposals are typically sent from one business to another for all sorts of different services, such as enterprise software subscriptions, interior design, accounting, marketing, event catering, etc.

The purpose of a business proposal is to:

Sell your product or service with details, client results, testimonials, etc.

Clarify what is and isn’t included in the proposal to accurately manage expectations

Layout terms and conditions to protect both parties

Lock in the deal right away with esignatures built into the proposal

Large corporations and government agencies will typically send out a request for proposal to competing companies and then choose the best (or cheapest) one.

A business proposal is very different from a business plan, because it is typically written to clarify a paid engagement between two companies. This might be a short project or a long contract. A business plan, on the other hand, is typically an internal document crafted to chart a businesses path forward towards goals, such as market expansion, revenue growth, new product lines, etc.

Types of business proposals

There are many different types of business proposals. They are typically broken down by industry.

Here are some common types of business proposals, by industry :

Real estate and construction

Professional services

Proposals can also be categorized based on the type of offering :

One-off projects

Recurring subscription

Ongoing service

Package options

Later on in this guide, we include a variety of proposal templates. Depending on what you selling, you might find it easier to begin with a template designed for your industry or for the type of offer you’re selling (such as a one-off project). So be sure to peruse through the previews of each proposal so that you can see which template will save you the most time.

Business proposal example

An excellent business proposal addresses the client’s pain points and showcases the proposed solution.

Here’s an example business proposal to inspire you. The accounting proposal kicks things off with an attractive cover page.

All in all, it includes the cover page, an executive summary letter, an about us section, team photos and bios, a project summary, a breakdown of the proposed services, a pricing section, onboarding steps, and a contract with esignatures.

The services breakdown offers a great example of how to categorize your services and provide hourly estimates.

After researching over 1 million proposals, we found that winning proposals are most likely to include all of the following.

Here’s the idea proposal structure :

1. Cover page

The cover page, also called a title page, should be kept simple. It prominently features a photograph or graphic design that is on-brand, you can use graphic design templates as a starting point. It also usually includes the project name, or the client name, as well as your company name. Some companies might include contact information on the cover page, while others will save that for a separate page.

Check out this cover page , which is bright, bold, and on-brand.

2. Executive summary

The executive summary is essentially your pitch.

It’s your shot at capturing the client’s attention and showing them that you have an approach that will exceed their expectations.

It’s typically written in paragraph form (1 to 3 paragraphs) but can also include a bulleted list for a more skimmable style.

Make sure that your executive summary includes:

A quick description of the client’s problem or starting point

How your company will serve the client and why you’re suggesting this unique approach

Why your company is the best choice (average results, unique selling propositions, differentiators, awards, etc.)

This content marketing proposal offers an excellent example of an executive summary. Though in this proposal, the section is instead titled “Focus and Objectives.” What makes it great is that it’s on brand, goal-oriented, personable, and skimmable.

3. Approach or solution

In this section, you write about your process and why you approach things the way you do. For example, a Facebook marketing agency might say that they believe that creative work is essential to advertising success, and that’s why they devote 90% of their time to developing videos, images, and copy.

Some companies will craft a custom approach section for each client, while others will re-use the section again and again. It all comes down to the number of services you offer and how much or how little you customize your work.

In corporate training, it’s essential to clarify your approach so the client knows why your system will be effective. In this training template example , their process shows the essential steps in their proprietary approach.

4. About the company

This is your chance to brag. In your company bio, be sure to mention all of the important things that set your company apart. That might include your management style, the talent you have on your team, your average client retention rate or contract length, and any accolades.

With their location, awards, and team structure, this About Us page is an excellent example of how to sell yourself with authority.

5. Deliverables

Use the deliverables section to summarize exactly what the client will receive from the engagement.

A TikTok ads management firm might include 15 ad creatives per month in their deliverables, for example. While an accounting firm might list the reports that will be sent weekly or monthly, along with the bookkeeping service.

In a construction project, on the other hand, the company might showcase the different milestones that the project will hit, and when these milestones are expected to be completed.

In this proposal , the Deliverables section is titled “Scope of Services,” and it includes a list of all of the services that the prospective client will receive. Deliverables are mentioned within the scope, including a logo, brand colors, business cards, and brand guidelines.

6. Social proof or work samples

No matter what you sell, prospective clients will want to know that you have the right experience for the job.

Social proof can come in the form of written testimonials and case studies, video testimonials and case studies, portfolio photographs, G2 and Capterra badges, and rating averages from Google, Trustpilot, or other review sites.

For an architecture firm, construction company, or website designer, work examples can prove more powerful than testimonials. Prospects want to see what you can do. This architecture proposal showcases the company’s work on a rehabilitation project.

The pricing section is of course the one that your clients will read again and again and deliberate over. That’s why it’s so important to make it clear, simple, and well-formatted.

Tables are a great way to showcase what’s included in the total project cost or to provide package options.

Similar to interior design and construction services, event planning typically includes both hourly costs and hard costs (for products and venues). Here’s an example of an event management proposal that includes a breakdown of the hourly work and the hard costs.

8. Terms and conditions

When you use modern proposal software , you can build a contract right into your proposal, eliminating the need for separate contract software.

Your proposal should include legal jargon that can protect both you and your client. You might have a statement of work and a master service agreement or terms and conditions.

In this website design proposal , there are 6 pages in total for the contract section. The potential client can easily click around to view all of these pages and share the proposal with their legal team if needed.

For proposals that are longer than 8 pages, it’s wise to include a table of contents. If you use Proposify as your proposal software, then every proposal will automatically have the table of contents on the left-hand side, making it easier for the potential client to click around and review important sections multiple times.

A lot goes into writing a proposal. Before you can get to the writing part, you need to prepare.

This means talking with the client to figure out their needs, using your experience to pitch the best project, and talking with colleagues who will be involved in the project to see if they agree on the services you plan to propose.

You might also need to talk with your legal department and ask them for a contract template that you can include at the end of the proposal so that when the client signs off, it's legally binding.

Everything you need to prepare to write a business proposal:

An understanding of the client's needs

Your determination of the best approach

Details that will get the client to say yes

Agreement with internal colleagues

The pricing options you want to offer

Knowledge of who needs to sign off

Legal contract language or templates

To be a good writer , you must be concise, specific, and detailed. It really is that simple. The more examples and details you provide, the better.

That said, it does help to follow a process so that you can be sure you’re providing everything that the decision-makers expect and more.

Here are the 7 essential steps for writing a business proposal:

Step 1. Determine the client’s needs

The first step is to figure out what your client needs.

As mentioned in our section on preparation above, you’ll need to speak with your client. If this is a new client, it might take two to five sales calls to collect all of the information you need. For an existing client, you can probably figure out what to include in their renewal proposal with just one call.

But of course, asking your client what they need isn’t enough. You need to use your expertise to choose the best solution for them, even if it’s not what they want or expect.

Step 2. Kick off your proposal with a template

Once you’ve done your due diligence, the next step is to choose a proposal template so you’ll save time on both writing and designing.

You can use a template that matches your specific business or click around to find one with all the sections and a design style you like. Even if it’s not created for your specific industry, it’ll be easy to update the content to match your service or product.

Check out our full library of proposal templates.

Step 3. Write the evergreen messaging about your company

It’s always smart to tackle writing section by section. This way, you don’t get overwhelmed.

We recommend starting with the sections that are relevant to your business and that can be reused again and again. Your value propositions should guide the content.

Tackle these sections:

The cover page

The approach section

The about us page and team bios

The social proof or portfolio pieces

By starting off with what makes your company special, you’ll break the ice during your writing process and also create your own custom template that you can use for further proposal writing.

Step 4. Craft the meat of the proposal (executive summary, approach, deliverables, etc.)

By now, you should have chosen a template and written your core company messaging.

Now it’s time to write the meat of the proposal.

In this step, you’ll be catering your proposal to the new client. A startup will require a different proposal than a small business, and the same goes for an enterprise.

Here are some of the things you might need to write:

The unique methodology or approach you’ll offer this client (if it changes per client)

The problem statement or executive summary

The client’s goals

The scope of work

The project process and timelines

The deliverables

You can fill in your template’s sections and take a peek at other templates to get inspiration and see if there are any additional sections or details you should add.

Step 5. Add in the project total or pricing options

Next, you should calculate your fees.

Depending on your business, you might add up flat rates, product costs, or hourly estimates to come up with a fixed project total. Or, you might present a price range that the project will likely fall between (making it clear that additional hourly costs could arise. Or perhaps, you’ll offer a pricing table with different options to choose from.

Step 6. Add legal terms and conditions and esignatures

When you use proposal software (instead of just a PDF or Google slides), you can add a contract directly to your proposal.

If you already have approved contract language from your legal department, you can simply add it to the contract section of your proposal in Proposify. If not, you’ll need to chat with your legal team or business lawyer to ensure you’re adding all the right stipulations.

Proposals with esignatures close 35% faster and are 426% more likely to be accepted. So be sure to assign an esignature both to yourself and your client.

Step 7. Finalize the design and review all of the content before sending

Now it’s time to review and finalize your proposal. Check for errors, places in the template you forgot to fill out, and wording that can be improved.

Make sure the graphic design is on point too. Switch out the template with your own brand colors and fonts. You can have a designer on your team handle this, or handle style customization yourself (with no design experience necessary).

The best way to write a business proposal? With a template of course.

We’ve rounded up 10 of the best templates for different types of businesses. And for each, we show you the proposal sections included to help you pick the right one for you.

Keep in mind that with any of these proposals, you can add and remove sections and also customize any page with text, headlines, images, videos, fee tables, and more.

1. Business consulting proposal template

This consulting proposal template can be used by any type of consulting firm.

Proposal sections :

Project Summary

Project Activities

Your Investment

2. Advertising Proposal Template

With this advertising proposal template, you can showcase your digital or traditional advertising services. The template includes TV, web, radio, and magazine, but you can update it to reflect your pitch.

Cover Letter

Who Are We?

Testimonials

Your Advertising Media Mix

3. Branding Proposal Template

Perfect for branding consultants, logo designers, and messaging strategists, this branding proposal template includes the project scope and timeline to help you clarify your process to potential clients.

Overview & Goals

Scope of Services

Sample Case Study

4. Commercial Lease Proposal Template

This commercial lease proposal template can be used for leasing office buildings, manufacturing facilities, warehouses, and event spaces.

Our Process

Meet Our Team

Terms and Conditions

5. Construction Bid Template

Use this construction bid template for new construction projects or renovations. It includes a detailed cost estimate table and a required deposit.

Cost Estimate

6. Catering Proposal Template

This catering proposal template is perfect for corporate projects but can work for weddings or personal events as well. You can use it for conferences, luncheons, retreats, or any other type of event.

Introduction

Event Details

7. Corporate Photography Proposal Template

With a beautifully designed portfolio section and a very detailed pricing table and print options, this is the perfect template for corporate photography . It also includes tips for success, so clients know how to make the most of their photoshoot time.

What We Offer

Photography Packages

Tips for Success

8. Financial Services Proposal Template

You can use this financial services proposal template to pitch financial services like risk management, budgeting, and investment management.

Services and Fees

Looking to kick up your proposals a notch?

Try one of these smart ideas:

1. Make your pricing dynamic

Dynamic pricing means that clients can choose what they want and that will automatically change the project total that they sign off on.

Proposals with options and add-ons have a 35.8% higher closing rate . Try giving package options and including add-ons such as ancillary services or maintenance work.

2. Create graphic designs for timelines and processes

Winning business proposals often include informative visuals to help clients understand your process at a glance.

You could create a graphic for project phases, milestones, or big deliverables.

3. Get creative with your social proof

Client testimonials are an easy starting point when it comes to social proof.

But can you do better? Can you get more creative and stand out from other consulting firms?

Here are some ways to improve your social proof game:

Include visuals for your average ratings (for example 4 and a half stars filled in).

Add any badges or graphics available from review sites like G2 and Trustpilot.

Film professional case study videos and embed them in your proposal.

Create a screenshare video where you talk through your digital portfolio samples.

Include an informal video testimonial from your client.

Add a video showing your team at work (ie, on the job site, running a workshop, speaking, etc.)

Write mini case studies with before and after transformations, result data, etc.

4. Have an “excludes” section

Is there something that is definitely not included in your proposal? Do clients often assume it’s included or do they get confused?

If so, try adding a section that describes everything that isn’t included in the proposal. You could mention that you don’t offer these services, or state that they’re available at an additional fee (if you want to upsell them).

5. Include videos for introductions or complex concepts

When you add a video to your proposal, you increase its chances of closing by 41% .

Here are some video ideas to try:

Informal intros filmed with Loom

Professional videos of your team at work

Case study videos

Quick descriptions of complex deliverables, methodologies, etc.

You sent the proposal. Now what?

Here’s what to do next.

Sign it yourself

Make sure you sign the proposal right away (before your client opens it). This offers a more professional presentation and makes it more likely that your new client will add their signature too.

Be prepared to follow up

Project proposals don’t always close all by themselves. As any good salesperson knows, follow-up is essential.

With Proposify, you can set up automated reminders. When we analyzed over 1 million proposals sent with our software, we found that proposals with pre-scheduled reminders have a 35% higher closing rate than those without.

Make adjustments to the proposal to close the deal

It’s okay to make changes. In fact, proposals that get revised are actually more likely to close than ones that don’t. When a client asks for revisions, it means they’re interested.

You might need to adjust your proposal document for its scope, deliverables, timeframe, or payment schedules.

Save different proposal templates

After you’ve created one proposal, you should save it as a template and give it a name. You might also want to duplicate it and adjust it to create a new proposal template. For example, if you offer SEO services , you might want to have one proposal for an SEO audit and another one for your monthly SEO retainer.

Create email templates

You can also create and store email templates that will save you time in the long run.

Try creating different templates for sending, reminders, and thank yous. If you offer different types of services, you can craft a unique sending template for each one.

Get feedback from clients on both won and lost proposals

One of the best ways to improve is to take feedback. Whether you win or lose the proposal, find out why.

Here are some tips on how to do this:

Won - When you win a proposal, you might ask the client why they decided to move forward with you on their first strategy call. Or, have their account manager ask the same question and pass the info to you.

Lost - If a client doesn’t sign the proposal after 3 weeks, you can send a quick email with something like, “Just looking for some feedback. Can you let me know why you decided not to move forward? Thanks.”

In today’s digital world, a business proposal should be more than a formal document.

When you use the right tool to create and send your proposal, you should be able to gather important insights and trends.

Viewing metrics for a specific client

With Proposify, you can see the activity for every proposal. Know when clients are opening and viewing proposals so you can follow up in a way that matches their activity.

Average viewing metrics

Proposify also offers average viewing metrics that help you benchmark your views:

Total viewed

Average time to view

Average length of viewing

Average views per proposal

This is great for gauging how a new client compares with past activity.

Average closing metrics

You can also check your average closing rate and track it over time.

Check these closing metrics:

Closing rate

Try setting goals for improving your closing rate and then check your progress each month.

Insights by proposal type

Segment viewing and closing metrics by workspace, client name, or stream. A stream is a custom category that you can use for different service types, client industries, etc.

Growth trends

And lastly, you can check your growth trends to find out how much you’re earning in new contracts and existing contracts. This is great for seeing your past revenue growth and for forecasting.

Trends include:

New won proposals (chart)

Active income (chart)

Start with a solid understanding of your client’s goals and needs. Use a template to save time creating messaging and tables that will seal the deal. Then, try advanced techniques like dynamic pricing and videos to improve your closing rates even further.

Sign up for Proposify free for 14 days or get started with one of our templates .

How to Create a Business Proposal That Closes Deals

June 28, 2022

Winning Proposal Structure Tips (What The Research Says)

June 21, 2022

How To Write The Methodology Chapter

The what, why & how explained simply (with examples).

By: Jenna Crossley (PhD) | Reviewed By: Dr. Eunice Rautenbach | September 2021 (Updated April 2023)

So, you’ve pinned down your research topic and undertaken a review of the literature – now it’s time to write up the methodology section of your dissertation, thesis or research paper . But what exactly is the methodology chapter all about – and how do you go about writing one? In this post, we’ll unpack the topic, step by step .

Overview: The Methodology Chapter

• The purpose  of the methodology chapter
• Why you need to craft this chapter (really) well
• How to write and structure the chapter
• Methodology chapter example
• Essential takeaways

What (exactly) is the methodology chapter?

The methodology chapter is where you outline the philosophical underpinnings of your research and outline the specific methodological choices you’ve made. The point of the methodology chapter is to tell the reader exactly how you designed your study and, just as importantly, why you did it this way.

Importantly, this chapter should comprehensively describe and justify all the methodological choices you made in your study. For example, the approach you took to your research (i.e., qualitative, quantitative or mixed), who  you collected data from (i.e., your sampling strategy), how you collected your data and, of course, how you analysed it. If that sounds a little intimidating, don’t worry – we’ll explain all these methodological choices in this post .

Why is the methodology chapter important?

The methodology chapter plays two important roles in your dissertation or thesis:

Firstly, it demonstrates your understanding of research theory, which is what earns you marks. A flawed research design or methodology would mean flawed results. So, this chapter is vital as it allows you to show the marker that you know what you’re doing and that your results are credible .

Secondly, the methodology chapter is what helps to make your study replicable. In other words, it allows other researchers to undertake your study using the same methodological approach, and compare their findings to yours. This is very important within academic research, as each study builds on previous studies.

The methodology chapter is also important in that it allows you to identify and discuss any methodological issues or problems you encountered (i.e., research limitations ), and to explain how you mitigated the impacts of these. Every research project has its limitations , so it’s important to acknowledge these openly and highlight your study’s value despite its limitations . Doing so demonstrates your understanding of research design, which will earn you marks. We’ll discuss limitations in a bit more detail later in this post, so stay tuned!

Need a helping hand?

How to write up the methodology chapter

First off, it’s worth noting that the exact structure and contents of the methodology chapter will vary depending on the field of research (e.g., humanities, chemistry or engineering) as well as the university . So, be sure to always check the guidelines provided by your institution for clarity and, if possible, review past dissertations from your university. Here we’re going to discuss a generic structure for a methodology chapter typically found in the sciences.

Before you start writing, it’s always a good idea to draw up a rough outline to guide your writing. Don’t just start writing without knowing what you’ll discuss where. If you do, you’ll likely end up with a disjointed, ill-flowing narrative . You’ll then waste a lot of time rewriting in an attempt to try to stitch all the pieces together. Do yourself a favour and start with the end in mind .

Section 1 – Introduction

As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims . As we’ve discussed many times on the blog, your methodology needs to align with your research aims, objectives and research questions. Therefore, it’s useful to frontload this component to remind the reader (and yourself!) what you’re trying to achieve.

In this section, you can also briefly mention how you’ll structure the chapter. This will help orient the reader and provide a bit of a roadmap so that they know what to expect. You don’t need a lot of detail here – just a brief outline will do.

Section 2 – The Methodology

The next section of your chapter is where you’ll present the actual methodology. In this section, you need to detail and justify the key methodological choices you’ve made in a logical, intuitive fashion. Importantly, this is the heart of your methodology chapter, so you need to get specific – don’t hold back on the details here. This is not one of those “less is more” situations.

Let’s take a look at the most common components you’ll likely need to cover. 

Methodological Choice #1 – Research Philosophy

Research philosophy refers to the underlying beliefs (i.e., the worldview) regarding how data about a phenomenon should be gathered , analysed and used . The research philosophy will serve as the core of your study and underpin all of the other research design choices, so it’s critically important that you understand which philosophy you’ll adopt and why you made that choice. If you’re not clear on this, take the time to get clarity before you make any further methodological choices.

While several research philosophies exist, two commonly adopted ones are positivism and interpretivism . These two sit roughly on opposite sides of the research philosophy spectrum.

Positivism states that the researcher can observe reality objectively and that there is only one reality, which exists independently of the observer. As a consequence, it is quite commonly the underlying research philosophy in quantitative studies and is oftentimes the assumed philosophy in the physical sciences.

Contrasted with this, interpretivism , which is often the underlying research philosophy in qualitative studies, assumes that the researcher performs a role in observing the world around them and that reality is unique to each observer . In other words, reality is observed subjectively .

These are just two philosophies (there are many more), but they demonstrate significantly different approaches to research and have a significant impact on all the methodological choices. Therefore, it’s vital that you clearly outline and justify your research philosophy at the beginning of your methodology chapter, as it sets the scene for everything that follows.

Methodological Choice #2 – Research Type

The next thing you would typically discuss in your methodology section is the research type. The starting point for this is to indicate whether the research you conducted is inductive or deductive .

Inductive research takes a bottom-up approach , where the researcher begins with specific observations or data and then draws general conclusions or theories from those observations. Therefore these studies tend to be exploratory in terms of approach.

Conversely , d eductive research takes a top-down approach , where the researcher starts with a theory or hypothesis and then tests it using specific observations or data. Therefore these studies tend to be confirmatory in approach.

Related to this, you’ll need to indicate whether your study adopts a qualitative, quantitative or mixed  approach. As we’ve mentioned, there’s a strong link between this choice and your research philosophy, so make sure that your choices are tightly aligned . When you write this section up, remember to clearly justify your choices, as they form the foundation of your study.

Methodological Choice #3 – Research Strategy

Next, you’ll need to discuss your research strategy (also referred to as a research design ). This methodological choice refers to the broader strategy in terms of how you’ll conduct your research, based on the aims of your study.

Several research strategies exist, including experimental , case studies , ethnography , grounded theory, action research , and phenomenology . Let’s take a look at two of these, experimental and ethnographic, to see how they contrast.

Experimental research makes use of the scientific method , where one group is the control group (in which no variables are manipulated ) and another is the experimental group (in which a specific variable is manipulated). This type of research is undertaken under strict conditions in a controlled, artificial environment (e.g., a laboratory). By having firm control over the environment, experimental research typically allows the researcher to establish causation between variables. Therefore, it can be a good choice if you have research aims that involve identifying causal relationships.

Ethnographic research , on the other hand, involves observing and capturing the experiences and perceptions of participants in their natural environment (for example, at home or in the office). In other words, in an uncontrolled environment.  Naturally, this means that this research strategy would be far less suitable if your research aims involve identifying causation, but it would be very valuable if you’re looking to explore and examine a group culture, for example.

As you can see, the right research strategy will depend largely on your research aims and research questions – in other words, what you’re trying to figure out. Therefore, as with every other methodological choice, it’s essential to justify why you chose the research strategy you did.

Methodological Choice #4 – Time Horizon

The next thing you’ll need to detail in your methodology chapter is the time horizon. There are two options here: cross-sectional and longitudinal . In other words, whether the data for your study were all collected at one point in time (cross-sectional) or at multiple points in time (longitudinal).

The choice you make here depends again on your research aims, objectives and research questions. If, for example, you aim to assess how a specific group of people’s perspectives regarding a topic change over time , you’d likely adopt a longitudinal time horizon.

Another important factor to consider is simply whether you have the time necessary to adopt a longitudinal approach (which could involve collecting data over multiple months or even years). Oftentimes, the time pressures of your degree program will force your hand into adopting a cross-sectional time horizon, so keep this in mind.

Methodological Choice #5 – Sampling Strategy

Next, you’ll need to discuss your sampling strategy . There are two main categories of sampling, probability and non-probability sampling.

Probability sampling involves a random (and therefore representative) selection of participants from a population, whereas non-probability sampling entails selecting participants in a non-random  (and therefore non-representative) manner. For example, selecting participants based on ease of access (this is called a convenience sample).

The right sampling approach depends largely on what you’re trying to achieve in your study. Specifically, whether you trying to develop findings that are generalisable to a population or not. Practicalities and resource constraints also play a large role here, as it can oftentimes be challenging to gain access to a truly random sample. In the video below, we explore some of the most common sampling strategies.

Methodological Choice #6 – Data Collection Method

Next up, you’ll need to explain how you’ll go about collecting the necessary data for your study. Your data collection method (or methods) will depend on the type of data that you plan to collect – in other words, qualitative or quantitative data.

Typically, quantitative research relies on surveys , data generated by lab equipment, analytics software or existing datasets. Qualitative research, on the other hand, often makes use of collection methods such as interviews , focus groups , participant observations, and ethnography.

So, as you can see, there is a tight link between this section and the design choices you outlined in earlier sections. Strong alignment between these sections, as well as your research aims and questions is therefore very important.

Methodological Choice #7 – Data Analysis Methods/Techniques

The final major methodological choice that you need to address is that of analysis techniques . In other words, how you’ll go about analysing your date once you’ve collected it. Here it’s important to be very specific about your analysis methods and/or techniques – don’t leave any room for interpretation. Also, as with all choices in this chapter, you need to justify each choice you make.

What exactly you discuss here will depend largely on the type of study you’re conducting (i.e., qualitative, quantitative, or mixed methods). For qualitative studies, common analysis methods include content analysis , thematic analysis and discourse analysis . In the video below, we explain each of these in plain language.

For quantitative studies, you’ll almost always make use of descriptive statistics , and in many cases, you’ll also use inferential statistical techniques (e.g., correlation and regression analysis). In the video below, we unpack some of the core concepts involved in descriptive and inferential statistics.

In this section of your methodology chapter, it’s also important to discuss how you prepared your data for analysis, and what software you used (if any). For example, quantitative data will often require some initial preparation such as removing duplicates or incomplete responses . Similarly, qualitative data will often require transcription and perhaps even translation. As always, remember to state both what you did and why you did it.

Section 3 – The Methodological Limitations

With the key methodological choices outlined and justified, the next step is to discuss the limitations of your design. No research methodology is perfect – there will always be trade-offs between the “ideal” methodology and what’s practical and viable, given your constraints. Therefore, this section of your methodology chapter is where you’ll discuss the trade-offs you had to make, and why these were justified given the context.

Methodological limitations can vary greatly from study to study, ranging from common issues such as time and budget constraints to issues of sample or selection bias . For example, you may find that you didn’t manage to draw in enough respondents to achieve the desired sample size (and therefore, statistically significant results), or your sample may be skewed heavily towards a certain demographic, thereby negatively impacting representativeness .

In this section, it’s important to be critical of the shortcomings of your study. There’s no use trying to hide them (your marker will be aware of them regardless). By being critical, you’ll demonstrate to your marker that you have a strong understanding of research theory, so don’t be shy here. At the same time, don’t beat your study to death . State the limitations, why these were justified, how you mitigated their impacts to the best degree possible, and how your study still provides value despite these limitations .

Section 4 – Concluding Summary

Finally, it’s time to wrap up the methodology chapter with a brief concluding summary. In this section, you’ll want to concisely summarise what you’ve presented in the chapter. Here, it can be a good idea to use a figure to summarise the key decisions, especially if your university recommends using a specific model (for example, Saunders’ Research Onion ).

Importantly, this section needs to be brief – a paragraph or two maximum (it’s a summary, after all). Also, make sure that when you write up your concluding summary, you include only what you’ve already discussed in your chapter; don’t add any new information.

Methodology Chapter Example

In the video below, we walk you through an example of a high-quality research methodology chapter from a dissertation. We also unpack our free methodology chapter template so that you can see how best to structure your chapter.

Wrapping Up

And there you have it – the methodology chapter in a nutshell. As we’ve mentioned, the exact contents and structure of this chapter can vary between universities , so be sure to check in with your institution before you start writing. If possible, try to find dissertations or theses from former students of your specific degree program – this will give you a strong indication of the expectations and norms when it comes to the methodology chapter (and all the other chapters!).

Also, remember the golden rule of the methodology chapter – justify every choice ! Make sure that you clearly explain the “why” for every “what”, and reference credible methodology textbooks or academic sources to back up your justifications.

If you need a helping hand with your research methodology (or any other component of your research), be sure to check out our private coaching service , where we hold your hand through every step of the research journey. Until next time, good luck!

Psst… there’s more (for free)

This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project. 

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Home » Proposal – Types, Examples, and Writing Guide

Proposal – Types, Examples, and Writing Guide

Table of Contents

Definition:

Proposal is a formal document or presentation that outlines a plan, idea, or project and seeks to persuade others to support or adopt it. Proposals are commonly used in business, academia, and various other fields to propose new initiatives, solutions to problems, research studies, or business ventures.

Proposal Layout

While the specific layout of a proposal may vary depending on the requirements or guidelines provided by the recipient, there are some common sections that are typically included in a standard proposal. Here’s a typical layout for a proposal:

• The title of the proposal.
• Your name or the name of your organization.
• Date of submission.
• A list of sections or headings with corresponding page numbers for easy navigation.
• An overview of the proposal, highlighting its key points and benefits.
• Summarize the problem or opportunity.
• Outline the proposed solution or project.
• Mention the expected outcomes or deliverables.
• Keep it concise and compelling.
• Provide background information about the issue or context.
• Explain the purpose and objectives of the proposal.
• Clarify the problem statement or opportunity that the proposal aims to address.
• Describe in detail the methodology , approach , or plan to achieve the objectives.
• Outline the steps or tasks involved in implementing the proposal.
• Explain how the proposed solution or project will be executed.
• Include a timeline or schedule to demonstrate the project’s timeline.
• Define the specific activities, tasks, or services to be provided.
• Clarify the deliverables and expected outcomes.
• Mention any limitations or exclusions, if applicable.
• Provide a detailed breakdown of the costs associated with the proposal.
• Include itemized expenses such as personnel, materials, equipment, and any other relevant costs.
• If applicable, include a justification for each cost.
• Introduce the individuals or team members involved in the proposal.
• Highlight their qualifications, expertise, and experience relevant to the project.
• Include their roles and responsibilities.
• Specify how the success of the proposal will be measured.
• Define evaluation criteria and metrics to assess the outcomes.
• Explain how progress will be tracked and reported.
• Recap the main points of the proposal.
• Reiterate the benefits and advantages of the proposed solution.
• Emphasize the value and importance of supporting or adopting the proposal.
• Include any additional documents, references, charts, graphs, or data that support your proposal.
• These can include resumes, letters of support, financial projections, or relevant research materials.

Types of Types of Proposals

When it comes to proposals, there are various types depending on the context and purpose. Here are some common types of proposals:

Business Proposal

This type of proposal is used in the business world to present a plan, idea, or project to potential clients, investors, or partners. It typically includes an executive summary, problem statement, proposed solution, timeline, budget, and anticipated outcomes.

Project Proposal

A project proposal is a detailed document that outlines the objectives, scope, methodology, deliverables, and budget of a specific project. It is used to seek approval and funding from stakeholders or clients.

Research Proposal

Research proposals are commonly used in academic or scientific settings. They outline the research objectives, methodology, timeline, expected outcomes, and potential significance of a research study. These proposals are submitted to funding agencies, universities, or research institutions.

Grant Proposal

Non-profit organizations, researchers, or individuals seeking funding for a project or program often write grant proposals. These proposals provide a detailed plan of the project, including goals, methods, budget, and expected outcomes, to convince grant-making bodies to provide financial support.

Sales Proposal

Sales proposals are used by businesses to pitch their products or services to potential customers. They typically include information about the product/service, pricing, features, benefits, and a persuasive argument to encourage the recipient to make a purchase.

Sponsorship Proposal

When seeking sponsorship for an event, sports team, or individual, a sponsorship proposal is created. It outlines the benefits for the sponsor, the exposure they will receive, and the financial or in-kind support required.

Marketing Proposal

A marketing proposal is developed by marketing agencies or professionals to present their strategies and tactics to potential clients. It includes an analysis of the target market, proposed marketing activities, budget, and expected results.

Policy Proposal

In the realm of government or public policy, individuals or organizations may create policy proposals to suggest new laws, regulations, or changes to existing policies. These proposals typically provide an overview of the issue, the proposed solution, supporting evidence, and potential impacts.

Training Proposal

Organizations often create training proposals to propose a training program for their employees. These proposals outline the training objectives, topics to be covered, training methods, resources required, and anticipated outcomes.

Partnership Proposal

When two or more organizations or individuals wish to collaborate or form a partnership, a partnership proposal is used to present the benefits, shared goals, responsibilities, and terms of the proposed partnership.

Event Proposal

Event planners or individuals organizing an event, such as a conference, concert, or wedding, may create an event proposal. It includes details about the event concept, venue, logistics, budget, marketing plan, and anticipated attendee experience.

Technology Proposal

Technology proposals are used to present new technological solutions, system upgrades, or IT projects to stakeholders or decision-makers. These proposals outline the technology requirements, implementation plan, costs, and anticipated benefits.

Construction Proposal

Contractors or construction companies create construction proposals to bid on construction projects. These proposals include project specifications, cost estimates, timelines, materials, and construction methodologies.

Book Proposal

Authors or aspiring authors create book proposals to pitch their book ideas to literary agents or publishers. These proposals include a synopsis of the book, target audience, marketing plan, author’s credentials, and sample chapters.

Social Media Proposal

Social media professionals or agencies create social media proposals to present their strategies for managing social media accounts, creating content, and growing online presence. These proposals include an analysis of the current social media presence, proposed tactics, metrics for success, and pricing.

Training and Development Proposal

Similar to training proposals, these proposals focus on the overall development and growth of employees within an organization. They may include plans for leadership development, skill enhancement, or professional certification programs.

Consulting Proposal

Consultants create consulting proposals to present their services and expertise to potential clients. These proposals outline the problem statement, proposed approach, scope of work, timeline, deliverables, and fees.

Policy Advocacy Proposal

Organizations or individuals seeking to influence public policy or advocate for a particular cause create policy advocacy proposals. These proposals present research, evidence, and arguments to support a specific policy change or reform.

Website Design Proposal

Web designers or agencies create website design proposals to pitch their services to clients. These proposals outline the project scope, design concepts, development process, timeline, and pricing.

Environmental Proposal

Environmental proposals are created to address environmental issues or propose conservation initiatives. These proposals may include strategies for renewable energy, waste management, biodiversity preservation, or sustainable practices.

Health and Wellness Proposal

Proposals related to health and wellness can cover a range of topics, such as wellness programs, community health initiatives, healthcare system improvements, or health education campaigns.

Human Resources (HR) Proposal

HR professionals may create HR proposals to introduce new policies, employee benefits programs, performance evaluation systems, or employee training initiatives within an organization.

Nonprofit Program Proposal

Nonprofit organizations seeking funding or support for a specific program or project create nonprofit program proposals. These proposals outline the program’s objectives, activities, target beneficiaries, budget, and expected outcomes.

Government Contract Proposal

When bidding for government contracts, businesses or contractors create government contract proposals. These proposals include details about the project, compliance with regulations, cost estimates, and qualifications.

Product Development Proposal

Businesses or individuals seeking to develop and launch a new product present product development proposals. These proposals outline the product concept, market analysis, development process, production costs, and marketing strategies.

Feasibility Study Proposal

Feasibility study proposals are used to assess the viability and potential success of a project or business idea. These proposals include market research, financial analysis, risk assessment, and recommendations for implementation.

Educational Program Proposal

Educational institutions or organizations create educational program proposals to introduce new courses, curricula, or educational initiatives. These proposals outline the program objectives, learning outcomes, curriculum design, and resource requirements.

Social Service Proposal

Organizations involved in social services, such as healthcare, community development, or social welfare, create social service proposals to seek funding, support, or partnerships. These proposals outline the social issue, proposed interventions, anticipated impacts, and sustainability plans.

Proposal Writing Guide

Here’s a step-by-step guide to help you with proposal writing:

• Understand the Requirements: Before you begin writing your proposal, carefully review any guidelines, instructions, or requirements provided by the recipient or organization. This will ensure that you meet their expectations and include all necessary information.
• Research and Gather Information: Conduct thorough research on the topic or project you are proposing. Collect relevant data, statistics, case studies, and any supporting evidence that strengthens your proposal. This will demonstrate your knowledge and credibility.
• Define the Problem or Opportunity: Clearly identify and articulate the problem or opportunity that your proposal aims to address. Provide a concise and compelling explanation of why it is important and relevant.
• State Your Objectives: Outline the specific objectives or goals of your proposal. What do you hope to achieve? Make sure your objectives are clear, measurable, and aligned with the needs of the recipient.
• Present Your Solution: Propose your solution or approach to the problem. Describe how your solution is unique, innovative, and effective. Provide a step-by-step plan or methodology, highlighting key activities, deliverables, and timelines.
• Demonstrate Benefits and Impact: Clearly outline the benefits and impact of your proposal. Explain how it will add value, solve the problem, or create positive change. Use evidence and examples to support your claims.
• Develop a Budget: If applicable, include a detailed budget that outlines the costs associated with implementing your proposal. Be transparent and realistic about expenses, and clearly explain how the funding will be allocated.
• Address Potential Risks and Mitigation Strategies: Identify any potential risks, challenges, or obstacles that may arise during the implementation of your proposal. Offer strategies or contingency plans to mitigate these risks and ensure the success of your project.
• Provide Supporting Documentation: Include any supporting documents that add credibility to your proposal. This may include resumes or bios of key team members, letters of support or partnership, relevant certifications, or past success stories.
• Write Clearly and Concisely: Use clear and concise language to communicate your ideas effectively. Avoid jargon or technical terms that may confuse or alienate the reader. Structure your proposal with headings, subheadings, and bullet points to enhance readability.
• Proofread and Edit: Carefully review your proposal for grammar, spelling, and formatting errors. Ensure that it is well-organized, coherent, and flows logically. Consider asking someone else to review it for feedback and suggestions.
• Include a Professional Cover Letter: If appropriate, attach a cover letter introducing your proposal. This letter should summarize the key points, express your enthusiasm, and provide contact information for further discussion.
• Follow Submission Instructions: Follow the specific instructions for submitting your proposal. This may include submitting it electronically, mailing it, or delivering it in person. Pay attention to submission deadlines and any additional requirements.
• Follow Up: After submitting your proposal, consider following up with the recipient to ensure they received it and address any questions or concerns they may have. This shows your commitment and professionalism.

Purpose of Proposal

The purpose of a proposal is to present a plan, idea, project, or solution to a specific audience in a persuasive and compelling manner. Proposals are typically written documents that aim to:

• Convince and Persuade: The primary purpose of a proposal is to convince the recipient or decision-makers to accept and support the proposed plan or idea. It is important to present a strong case, providing evidence, logical reasoning, and clear benefits to demonstrate why the proposal should be approved.
• Seek Approval or Funding: Proposals often seek approval or funding for a project, program, research study, business venture, or initiative. The purpose is to secure the necessary resources, whether financial, human, or technical, to implement the proposed endeavor.
• Solve Problems or Address Opportunities: Proposals are often developed in response to a problem, challenge, or opportunity. The purpose is to provide a well-thought-out solution or approach that effectively addresses the issue or leverages the opportunity for positive outcomes.
• Present a Comprehensive Plan : Proposals outline a comprehensive plan, including objectives, strategies, methodologies, timelines, budgets, and anticipated outcomes. The purpose is to demonstrate the feasibility, practicality, and potential success of the proposed plan.
• Inform and Educate: Proposals provide detailed information and analysis to educate the audience about the subject matter. They offer a thorough understanding of the problem or opportunity, the proposed solution, and the potential impact.
• Establish Credibility: Proposals aim to establish the credibility and expertise of the individual or organization presenting the proposal. They demonstrate the knowledge, experience, qualifications, and track record that make the proposer capable of successfully executing the proposed plan.
• I nitiate Collaboration or Partnerships: Proposals may serve as a means to initiate collaboration, partnerships, or contractual agreements. They present an opportunity for individuals, organizations, or entities to work together towards a common goal or project.
• Provide a Basis for Decision-Making: Proposals offer the information and analysis necessary for decision-makers to evaluate the merits and feasibility of the proposed plan. They provide a framework for informed decision-making, allowing stakeholders to assess the risks, benefits, and potential outcomes.

When to write a Proposal

Proposals are typically written in various situations when you need to present a plan, idea, or project to a specific audience. Here are some common scenarios when you may need to write a proposal:

• Business Opportunities: When you identify a business opportunity, such as a potential client or partnership, you may write a proposal to pitch your products, services, or collaboration ideas.
• Funding or Grants: If you require financial support for a project, research study, non-profit program, or any initiative, you may need to write a proposal to seek funding from government agencies, foundations, or philanthropic organizations.
• Project Planning: When you plan to undertake a project, whether it’s a construction project, software development, event organization, or any other endeavor, writing a project proposal helps outline the objectives, deliverables, timelines, and resource requirements.
• Research Studies: In academic or scientific settings, researchers write research proposals to present their study objectives, research questions, methodology, anticipated outcomes, and potential significance to funding bodies, universities, or research institutions.
• Business Development: If you’re expanding your business, launching a new product or service, or entering a new market, writing a business proposal helps outline your plans, strategies, market analysis, and financial projections to potential investors or partners.
• Partnerships and Collaborations: When seeking partnerships, collaborations, or joint ventures with other organizations or individuals, writing a partnership proposal helps communicate the benefits, shared goals, responsibilities, and terms of the proposed partnership.
• Policy or Advocacy Initiatives: When advocating for a particular cause, addressing public policy issues, or proposing policy changes, writing a policy proposal helps outline the problem, proposed solutions, supporting evidence, and potential impacts.
• Contract Bidding: If you’re bidding for contracts, whether in government or private sectors, writing a proposal is necessary to present your capabilities, expertise, resources, and pricing to potential clients or procurement departments.
• Consulting or Service Contracts: If you offer consulting services, professional expertise, or specialized services, writing a proposal helps outline your approach, deliverables, fees, and timeline to potential clients.

Importance of Proposal

Proposals play a significant role in numerous areas and have several important benefits. Here are some key reasons why proposals are important:

• Communication and Clarity: Proposals serve as a formal means of communication, allowing you to clearly articulate your plan, idea, or project to others. By presenting your proposal in a structured format, you ensure that your message is conveyed effectively, minimizing misunderstandings and confusion.
• Decision-Making Tool: Proposals provide decision-makers with the necessary information and analysis to make informed choices. They offer a comprehensive overview of the proposal, including objectives, strategies, timelines, budgets, and anticipated outcomes. This enables stakeholders to evaluate the proposal’s feasibility, alignment with goals, and potential return on investment.
• Accountability and Documentation: Proposals serve as a written record of commitments, responsibilities, and expectations. Once a proposal is approved, it becomes a reference point for all parties involved, ensuring that everyone is on the same page and accountable for their roles and obligations.
• Planning and Organization: Writing a proposal requires thorough planning and organization. It compels you to define objectives, outline strategies, consider potential risks, and create a timeline. This process helps you think critically about the proposal, identifying strengths, weaknesses, and areas that require further refinement.
• Persuasion and Influence: Proposals are persuasive documents that aim to convince others to support or approve your plan. By presenting a well-constructed proposal, supported by evidence, logical reasoning, and benefits, you enhance your ability to influence decision-makers and stakeholders.
• Resource Allocation and Funding: Many proposals are written to secure resources, whether financial, human, or technical. A compelling proposal can increase the likelihood of obtaining funding, grants, or other resources needed to execute a project or initiative successfully.
• Partnership and Collaboration Opportunities: Proposals enable you to seek partnerships, collaborations, or joint ventures with other organizations or individuals. By presenting a clear proposal that outlines the benefits, shared goals, responsibilities, and terms, you increase the likelihood of forming mutually beneficial relationships.
• Professionalism and Credibility: A well-written proposal demonstrates professionalism, expertise, and credibility. It showcases your ability to analyze complex issues, develop effective strategies, and present ideas in a concise and persuasive manner. This can enhance your reputation and increase trust among stakeholders.
• Continual Improvement: The process of writing proposals encourages you to refine your ideas, explore alternatives, and seek feedback. It provides an opportunity for reflection and refinement, ultimately leading to continuous improvement in your plans and approaches.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Home » Business Cycle » Business proposal

How to write a business proposal

When you are in the early stages of starting a business , building your clientele is vital for growing your company . You must be careful to craft your sales and marketing strategies so that they “hook” customers with a product that truly adds value to consumers’ lives. One of the most powerful tools for hooking potential customers is a business proposal – a document outlining how your product or service is uniquely designed to meet a prospective client’s needs. Given the make-or-break nature of this document, learning how to write a business proposal is one of the most foundational skills you will ever develop as a business owner . Take the reins now, and you’ll find that the process of writing a business proposal provides greater confidence in your brand.

Ready to take your business to the next level?

What is a business proposal.

A business proposal is a sales pitch proposing your product or service to a potential client for a specific job, along with a cost proposal. Businesses may undertake writing a business proposal for a number of reasons. In some instances, a client may request a proposal in the course of a sales call, seeking details on the scope of work and costs that would be incurred should the project move forward. In other instances, potential clients may solicit business proposals (request for proposals, or RFPs) to recruit vendors.

Include the following components when writing a business proposal:

  Describe the problem or issue you intend to solve .

In writing a business proposal, you’ll want to express an understanding of the problem the client is trying to solve. Capture the client’s goals and objectives for the job so that it’s clear you understand the problem they’re facing.

Convey your approach to solving the problem .

In submitting a business proposal, you’re competing against other bidders (your competitors), so you must detail your approach and why it’s superior to your competition’s approach.

Emphasize your qualifications for the job .

Again, since you’re competing against other bidders, make yourself stand out by emphasizing how your skills and background distinguish you from the rest.

Outline your methodology and costs .

Provide a timeline with benchmarks to assess your progress on the job, along with a schedule. Convey the method by which you’ll be assessing costs, a budget estimate and a payment schedule.

Package the business proposal .

Include a title page (with your business name, the client’s name and date of submission), a table of contents (if your proposal is lengthy and/or complex) and an executive summary, which summarizes the client’s goals and your approach for the job.

Writing a business proposal: Tips for success

As you consider business proposal ideas, incorporate the following tips:

Do your homework .

Research suggests that, from a client’s perspective, a successful business proposal indicates that the bidder has done its “homework.” The proposal conveys the bidder’s attentiveness to the client’s needs and goals. Put in the time to truly understand exactly what the client is seeking, and don’t be afraid to ask the client as you write the proposal.

Presentation is key .

In addition to centering your business proposal language around the client’s needs, your presentation is also key. Make sure that the language flows smoothly and create a visually-appealing presentation package.

Be fair in your pricing .

Set your prices so that you’re not undercharging (i.e. losing money on the job) or over-pricing (i.e. gouging clients for your product or service). The former will put you in the red and the latter will taint your reputation. Clients want to know that they’re getting what they pay for, and they want to know they can trust you. Carefully assess your costs for the job and be prepared to convey these assessments to prospective clients.

Identify your prospective client’s decision-makers .

Rather than risk missing a curveball – a decision-maker you were not aware of – research your client’s complete network. This way you can craft your business proposal’s language to appeal to the entire team.

Make sure you’re adding value for your prospective client .

Innovation – constantly adapting your product to meet your target market’s evolving needs – is critical so that your business is not eclipsed by the competition. Make sure your product is adding value for your prospective client so that they don’t need to seek solutions elsewhere. Learning to build constant and strategic innovation into your larger business strategy will take you lightyears as you master how to write a business proposal.

An effective business proposal appeals to emotions .

Cold-hard data is one component of mastering how to write a business proposal – emotional appeal is the other. While a client’s decisions are certainly bound by logic (budgetary restrictions, for example), the client’s choices are also shaped by emotions, like the client’s sense of excitement over the business proposal. Express the tangible benefits you’ll provide to help your client visualize your working relationship. In this way, you enable your prospective client to feel confident that your services “fit” the outcomes sought.

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Business proposal templates

The importance of sending a business proposal

How to title a business proposal, business proposal subject line examples, how to write a business proposal.

Determine if the business proposal is cold outreach, or if the potential customer has already shown some interest. For cold outreach, your proposal should be more professional and include an executive summary. For the latter, you can focus on the project itself and be less formal in tone. Remember to refer to any previous conversations that you’ve had with the prospect in your project proposals.

What to include in a business proposal

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Thesis, major paper, and major project proposals

• Definitions
• Introductory section
• Literature review

Methodology

• Schedule/work plan
• Other potential elements
• Proposal references
• Ask for help

The methodology section can include (but isn't limited to):

• A description of the research design and methods
• A description of data-gathering instruments
• Methods of data collection
• Ethical considerations
• Analysis strategies and techniques
• Potential participants
• Rationale for your choice of methodological choices
• How the methodology is appropriate for the organization or participants
• The advantages and disadvantages of the methodology
• References to scholarly literature that support the chosen research design and methods

If you are unsure if including the methodology is required in your thesis, major project, or research paper proposal, please consult with your instructor or advisor.

This information regarding the methodology section of a proposal was gathered from RRU thesis and major project handbooks, current in 2020, from programs in the Faculty of Social and Applied Sciences, the Faculty of Management, and the College of Interdisciplinary Studies. If the details here differ from the information provided in the handbook for your project, please follow the handbook's directions.

Image credit: Image by Gerd Altmann from Pixabay

• In SAGE Research Methods Project Planner ; access via this link requires a RRU username and password.

Data Collection

How Do I Write About Theory?

• In SAGE Research Methods: Writing Up ; look for the How Do I Write About Theory? drop down option. Access via this link requires a RRU username and password.

How Do I Write My Methodology Section?

• In SAGE Research Methods: Writing Up ; look for the How Do I Write My Methodology Section? drop down option. Access via this link requires a RRU username and password.

Research Ethics

Image credit: Image by Mohamed Assan from Pixabay

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• Last Updated: Jan 8, 2024 12:29 PM
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How to Write a Project Proposal (Examples & Template Included)

Table of Contents

What is a project proposal, types of project proposals, project proposal vs. project charter, project proposal vs. business case, project proposal vs. project plan, project proposal outline, how to write a project proposal, project proposal example, project proposal tips.

• ProjectManager & Project Proposals

A project proposal is a project management document that’s used to define the objectives and requirements of a project. It helps organizations and external project stakeholders agree on an initial project planning framework.

The main purpose of a project proposal is to get buy-in from decision-makers. That’s why a project proposal outlines your project’s core value proposition; it sells value to both internal and external project stakeholders. The intent of the proposal is to grab the attention of stakeholders and project sponsors. Then, the next step is getting them excited about the project summary.

Getting into the heads of the audience for which you’re writing the project proposal is vital: you need to think like the project’s stakeholders to deliver a proposal that meets their needs.

We’ve created a free project proposal template for Word to help structure documents, so you don’t have to remember the process each time.

Get your free

Project Proposal Template

Use this free Project Proposal Template for Word to manage your projects better.

In terms of types of project proposals, you can have one that’s formally solicited, informally solicited or a combination. There can also be renewal and supplemental proposals. Here’s a brief description of each of them.

• Solicited project proposal: This is sent as a response to a request for proposal (RFP) . Here, you’ll need to adhere to the RFP guidelines of the project owner.
• Unsolicited project proposal: You can send project proposals without having received a request for a proposal. This can happen in open bids for construction projects , where a project owner receives unsolicited project proposals from many contractors.
• Informal project proposal: This type of project proposal is created when a client asks for an informal proposal without an RFP.
• Renewal project proposal: You can use a renewal project proposal when you’re reaching out to past customers. The advantage is that you can highlight past positive results and future benefits.
• Continuation project proposal: A continuation project proposal is sent to investors and stakeholders to communicate project progress.
• Supplemental project proposal: This proposal is sent to investors to ask for additional resources during the project execution phase.

A project proposal is a detailed project document that’s used to convince the project sponsor that the project being proposed is worth the time, money and effort to deliver it. This is done by showing how the project will address a business problem or opportunity. It also outlines the work that will be done and how it will be done.

A project charter can seem like the same thing as a project proposal as it also defines the project in a document. It identifies the project objectives, scope, goals, stakeholders and team. But it’s done after the project has been agreed upon by all stakeholders and the project has been accepted. The project charter authorizes the project and documents its requirements to meet stakeholders’ needs.

A business case is used to explain why the proposed project is justified. It shows that the project is worth the investment of time and money. It’s more commonly used in larger companies in the decision-making process when prioritizing one project over another.

The business case answers the questions: what is the project, why should it be taken up, who will be involved and how much will it cost? It’s therefore related to a project proposal, but the project proposal comes before the business case and is usually part of the larger proposal.

Again, the project proposal and the project plan in this case are very similar documents. It’s understandable that there would be some confusion between these two project terms. They both show how the project will be run and what the results will be. However, they’re not the same.

The project proposal is a document that aims to get a project approved and funded. It’s used to convince stakeholders of the viability of the project and their investment. The project plan, on the other hand, is made during the planning phase of the project, once it’s been approved. It’s a detailed outline of how the project will be implemented, including schedule, budget, resources and more.

All the elements in the above project proposal outline are present in our template. This free project proposal template for Word will provide you with everything you need to write an excellent project proposal. It will help you with the executive summary, project process, deliverables, costs—even terms and conditions. Download your free template today.

There are several key operational and strategic questions to consider, including:

• Executive summary: This is the elevator pitch that outlines the project being proposed and why it makes business sense. While it also touches on the information that’ll follow in the project proposal, the executive summary should be brief and to the point.
• Project background: This is another short part of the proposal, usually only one page, which explains the problem you’ll solve or the opportunity you’re taking advantage of with the proposed project. Also, provide a short history of the business to put the company in context to the project and why it’s a good fit.
• Project vision & success criteria: State the goal of the project and how it aligns with the goals of the company. Be specific. Also, note the metrics used to measure the success of the project.
• Potential risks and mitigation strategies: There are always risks. Detail them here and what strategies you’ll employ to mitigate any negative impact as well as take advantage of any positive risk.
• Project scope & deliverables: Define the project scope, which is all the work that has to be done and how it will be done. Also, detail the various deliverables that the project will have.
• Set SMART goals: When setting goals, be SMART. That’s an acronym for specific, measurable, achievable, relevant and time-bound. All your goals would be defined by those five things.
• Project approach: Define the approach you’ll use for the contract. There are several different types of contracts used in construction , for example, such as lump sum, cost plus, time and materials, etc. This is also a good place to describe the delivery method you’ll use.
• Expected benefits: Outline the benefits that will come from the successful completion of the project.
• Project resource requirements: List the resources, such as labor, materials, equipment, etc., that you’ll need to execute the project if approved.
• Project costs & budget: Detail all the costs, including resources, that’ll be required to complete the project and set up a budget to show how those costs will be spent over the course of the project.
• Project timeline: Lay out the project timeline , which shows the project from start to finish, including the duration of each phase and the tasks within it, milestones, etc.

In addition to these elements, it’s advisable to use a cover letter, which is a one-page document that helps you introduce your project proposal and grab the attention of potential clients and stakeholders.

To make the best proposal possible, you’ll want to be thorough and hit on all the points we’ve listed above. Here’s a step-by-step guide to writing a persuasive priority proposal.

1. Write an Executive Summary

The executive summary provides a quick overview of the main elements of your project proposal, such as your project background, project objectives and project deliverables, among other things. The goal is to capture the attention of your audience and get them excited about the project you’re proposing. It’s essentially the “elevator pitch” for the project life cycle. It should be short and to the point.

The executive summary should be descriptive and paint a picture of what project success looks like for the client. Most importantly, it should motivate the project client; after all, the goal is getting them to sign on the dotted line to get the project moving!

2. Provide a Project Background

The project background is a one-page section of your project proposal that explains the problem that your project will solve. You should explain when this issue started, its current state and how your project will be the ideal solution.

• Historic data: The history section outlines previously successful projects and those that could have run more smoothly. By doing so, this section establishes precedents and how the next project can be more effective using information from previous projects.
• Solution: The solution section addresses how your project will solve the client’s problem. Accordingly, this section includes any project management techniques , skills and procedures your team will use to work efficiently.

3. Establish a Project Vision & Success Criteria

You’ll need to define your project vision. This is best done with a vision statement, which acts as the north star for your project. It’s not specific as much as it’s a way to describe the impact your company plans to make with the project.

It’s also important to set up success criteria to show that the project is in fact doing what it’s proposed to do. Three obvious project success criteria are the triple constraint of cost, scope and time. But you’ll need to set up a way to measure these metrics and respond to them if they’re not meeting your plan.

4. Identify Potential Risks and Mitigation Strategies

To reduce the impact of risk in your project, you need to identify what those risks might be and develop a plan to mitigate them . List all the risks, prioritize them, describe what you’ll do to mitigate or take advantage of them and who on the team is responsible for keeping an eye out for them and resolving them.

5. Define Your Project Scope and Project Deliverables

The project scope refers to all the work that’ll be executed. It defines the work items, work packages and deliverables that’ll be delivered during the execution phase of your project life cycle. It’s important to use a work breakdown structure (WBS) to define your tasks and subtasks and prioritize them.

6. Set SMART Goals for Your Project Proposal

The best mindset when developing goals and objectives for your project proposal is to use the SMART system :

• Specific – Make sure your goals and objectives are clear, concise and specific to the task at hand.
• Measurable – Ensure your goals and objectives are measurable so it’s obvious to see when things are on track and going well, and conversely, when things are off track and issues need to be addressed. Measurable goals make it easy to develop the milestones you’ll use to track the progress of the project and identify a reasonable date for completion and/or closure.
• Attainable – It’s important every project has a “reach” goal. Hitting this goal would mean an outstanding project that extends above and beyond expectations. However, it’s important that the project’s core goal is attainable, so morale stays high and the job gets done with time and resources to spare.
• Relevant – Make sure all of your goals are directly relevant to the project and address the scope within which you’re working.
• Time-Based – Timelines and specific dates should be at the core of all goals and objectives. This helps keep the project on track and ensures all project team members can manage the work that’s ahead of them.

7. Explain What’s Your Project Approach

Your project approach defines the project management methodology , tools and governance for your project. In simple terms, it allows project managers to explain to stakeholders how the project will be planned, executed and controlled successfully.

8. Outline The Expected Benefits of Your Project Proposal

If you want to convince internal stakeholders and external investors, you’ll need to show them the financial benefits that your project could bring to their organization. You can use cost-benefit analysis and projected financial statements to demonstrate why your project is profitable.

9. Identify Project Resource Requirements

Project resources are critical for the execution of your project. The project proposal briefly describes what resources are needed and how they’ll be used. Later, during the planning phase, you’ll need to create a resource management plan that’ll be an important element of your project plan. Project requirements are the items, materials and resources needed for the project. This section should cover both internal and external needs.

10. Estimate Project Costs and Project Budget

All the resources that you’ll need for your project have a price tag. That’s why you need to estimate those costs and create a project budget . The project budget needs to cover all your project expenses, and as a project manager, you’ll need to make sure that you adhere to the budget.

11. Define a Project Timeline

Once you’ve defined your project scope, you’ll need to estimate the duration of each task to create a project timeline. Later during the project planning phase , you’ll need to create a schedule baseline, which estimates the total length of your project. Once the project starts, you’ll compare your actual project schedule to the schedule baseline to monitor progress.

Now let’s explore some project proposal examples to get a better understanding of how a project proposal would work in the real world. For this example, let’s imagine a city that’s about to build a rapid transit system. The city government has the funds to invest but lacks the technical expertise and resources that are needed to build it, so it issues a request for proposal (RFP) document and sends it to potential builders.

Then, the construction companies that are interested in executing this rapid transit project will prepare a project proposal for the city government. Here are some of the key elements they should include.

• Project background: The construction firm will provide an explanation of the challenges that the project presents from a technical perspective, along with historical data from similar projects that have been completed successfully by the company.
• Project vision & success criteria: Write a vision statement and explain how you’ll track the triple constraint to ensure the successful delivery of the project.
• Potential risks and mitigation strategies: List all risks and how they’ll be mitigated, and be sure to prioritize them.
• Project scope & deliverables: The work that’ll be done is outlined in the scope, including all the deliverables that’ll be completed over the life cycle of the project.
• Set SMART goals: Use the SMART technique to define your project goals by whether they’re specific, measurable, achievable, relevant and time-bound.
• Project approach: Define the methodology that the project manager will employ to manage the project. Also, figure out what type of contract will be used to define the project.
• Expected benefits: Show how the project will deliver advantages to the company and define what these benefits are in a quantifiable way.
• Project resource requirements: List all the resources, such as labor, materials, equipment, etc., needed to execute the project.
• Project costs & budget: Estimate the cost of the project and lay that out in a project budget that covers everything from start to finish.
• Project timeline: Outline the project schedule, including phases, milestones and task duration on a visual timeline.

Whatever project proposal you’re working on, there are a few tips that apply as best practices for all. While above we suggested a project proposal template that would have a table of contents, meaning it would be many pages long, the best-case scenario is keeping the proposal to one or two pages max. Remember, you’re trying to win over stakeholders, not bore them.

Speaking of project stakeholders , do the research. You want to address the right ones. There’s no point in doing all the work necessary to write a great proposal only to have it directed to the wrong target audience. Whoever is going to read it, though, should be able to comprehend the proposal. Keep the language simple and direct.

When it comes to writing, get a professional. Even a business document like a project proposal, business case or executive summary will suffer if it’s poorly constructed or has typos. If you don’t want to hire a professional business writer, make sure you get someone on your project team to copy, edit and proof the document. The more eyes on it, the less likely mistakes will make it to the final edition.

While you want to keep the proposal short and sweet, it helps to sweeten the pot by adding customer testimonials to the attachments. Nothing sells a project plan better than a customer base looking for your product or service.

ProjectManager & Project Proposals

ProjectManager allows you to plan proposals within our software. You can update tasks for the project proposal to signify where things stand and what’s left to be done. The columns allow you to organize your proposal by section, creating a work breakdown structure (WBS) of sorts.

When building a project proposal, it’s vital to remember your target audience. Your audience includes those who are excited about the project, and see completion as a gain for their organization. Conversely, others in your audience will see the project as a pain and something to which they aren’t looking forward. To keep both parties satisfied, it’s essential to keep language factual and concise.

Our online kanban boards help you think through that language and collaborate on it effectively with other team members, if necessary. Each card shows the percentage completed so everyone in the project management team is aware of the work done and what’s left to be done.

As you can see from the kanban board above, work has begun on tasks such as product documentation and design. Tasks regarding stakeholder feedback, ideation, market research and more have been completed, and there’s a good start on the engineering drawings, 3D rendering, supply chain sourcing and translation services.

A PDF is then attached to the card, and everyone added to the task receives an email notifying them of the change. This same process can be used throughout the life-cycle of the project to keep the team updated, collaborating, and producing a first-class project proposal. In addition to kanban boards, you can also use other project management tools such as Gantt charts , project dashboards, task lists and project calendars to plan, schedule and track your projects.

Project proposals are just the first step in the project planning process. Once your project is approved, you’ll have to solidify the plan, allocate and manage resources, monitor the project, and finally hand in your deliverables. This process requires a flexible, dynamic and robust project management software package. ProjectManager is online project management software that helps all your team members collaborate and manage this process in real-time. Try our award-winning software with this free 30-day trial .

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How to write a better management approach for a proposal

Treat it like it's the opportunity it is.

A management approach is a document that explains to the customer what you will do to ensure that they get what you’ve promised. It is not simply a set of operational plans. 

A lot of people find writing the management approach for a proposal to be boring and uninspiring. They even routinely recycle their boring management approaches, as if the customer doesn’t care. I love to compete against them because the management approach is often a great opportunity to win proposals.

Management approaches are inherently about trust. How does the customer know they will get all the technical proposal goodies you’ve promised them? What is the customer concerned about ? Why should they believe that you can deliver? What good is your promised offering, no matter how great you claim it to be, if the customer can’t trust you to deliver? Writing the management approach isn't just answering the mail, it's proving that your company is reliable. More so even than the technical approach, it's where you prove your company's greatness instead of merely claiming it.

"Amateurs talk about tactics, but professionals study logistics."   - Gen. Robert H. Barrow, USMC (Commandant of the Marine Corps) 

Most companies put far more effort into deciding what to offer than they put into how they will make sure that it gets delivered as promised. If there is any challenge at all to the project, then delivery is uncertain. And if there is no challenge to it, why does the customer need you at all? Why should the customer believe that you will do a better job meeting the challenges than their other alternatives? If your management approach is recycled boilerplate, you’re bidding at a competitive disadvantage. 

A routine management approach vs a winning management approach

Project management plans are often operational tools, without much flourish or insight to them. But the management approach for a proposal needs to be insightful and accomplish a lot more:

• A routine management approach for a proposal is an undifferentiated description of how you will run the project. It shows that you are capable of delivering. 
• A winning management approach differentiates, earns trust, and adds value. It shows that you are not only capable of delivering, but that you will also overcome the anticipated and even unanticipated challenges. It proves that you will deliver more value and do it more reliably than any alternative.

A routine, recycled management approach is not competitive against a management approach written to win.

A simple approach for writing a winning management approach

While in the technical approach the central question is typically how do you do things, in the management approach the central question is how do you make sure the project accomplishes its goals. How do you make sure things happen as promised?

At every step in the value chain, there are opportunity to confirm, validate, anticipate, reallocate, communicate, record, track, monitor, and deliver. If you are making improvements for the customer, you are bringing positive change. But it's change nonetheless, and that creates opportunities to demonstrate you understand change management . Here are 200 additional topics to consider for your management approaches . All these things can earn trust by proving to the customer that you will deliver as promised.

For each step, activity, event, or service, consider what happens:

• Before. What can you do to confirm expectations, anticipate problems, and prepare? What are your goals? 
• During. What options do you have? How will you select among them? How will you detect problems? What will you do about them? How will you track progress? 
• After. How will you validate that things were done correctly? How will you confirm you fulfilled your goals? 

This in essence is quality assurance, and quality is often a topic required to be addressed in your management plan. But for the management plan as a whole, think of quality more broadly. Think of it as reliability and trust. How do you prove that you are reliable under all circumstances and completely trustworthy?

Your org chart is not simply a hierarchy . Your reports are not simply reports. An invoice is not simply an invoice. Everything single thing is done for a reason that benefits the customer and its completion adds value. The reasons why you do things can be more important than what you do . They show you have insight and judgment worthy of being trusted. Before, during, and after wrap everything you do in reasons for doing them that add value. Let other people treat their management approaches as routine.

Channel your own distrust of salespeople and vendors into something more productive

Have you ever had a bad vendor experience? What did you do about it in the future?

What does the customer fear about selecting a vendor? Have they had problems in the past? Are they concerned about the project’s risks? What would you want a vendor to do to prove that they are worth your trust? What procedures should they follow? That’s what your management approach should be.

Even if the technical requirements are routine, you can differentiate by providing better delivery . How do you ensure that better delivery actually takes place? That’s what your management approach should be.

Turn your concerns about project risks into a demonstration to the customer that you are ready to face them

When you prepare your technical approach, you’ll solve many problems and have to hedge against many unknowns. Every single one of them is a chance to show the customer that you can handle the project. Think of the things you don’t know as opportunities and not as disadvantages. Show the customer that you have accounted for and mitigated those issues.

The winner will be the vendor that the customer is confident will be able to handle the problems that inevitably come up. You can inspire that kind of confidence by showing that your management approach:

• Has methods for anticipating problems early and preventing them from occurring at all
• Rapidly detects when problems do occur and quickly addresses them
• Will prevent small problems from growing into larger problems
• Already has an approach for dealing with problems that do become large so that you won’t be making it up as you go along
• Has a means to determine when things have been done correctly and ways to correct anything that isn’t correct
• Provides communication at every level and in every direction to the extent desired by the customer, which can range from full transparency to just informing them when they need to know
• Addresses when resource allocation is not optimal and can reallocate resources as needed over the life of the project

These features can’t be simply claimed. They must be demonstrated. Features like these should be the results of what you will do. Blanket statements of what you’ll achieve without the details for how you will achieve them do not inspire confidence.

Imagine three proposals…

One has a routine management approach that is good enough to get the job done. 

The second promises much better results, but is short on the details for how this will be achieved. 

The third cites some of the things you’ve anticipated, explains what you’ll keep an eye open for when performing oversight, provides examples of things you’ll consider, describes what you’ll do in various contingencies, and includes some options you have ready if things go wrong. 

Which proposal would you pick?  

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Carl Dickson

Carl is an expert at winning in writing, with more than 30 year's experience. He's written multiple books and published over a thousand articles that have helped millions of people develop business and write better proposals. Carl is also a frequent speaker, trainer, and consultant and can be reached at [email protected] . To find out more about him, you can also  connect with Carl on LinkedIn .

Click here to learn how to engage Carl as a consultant .

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