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Digital Marketing Capstone Projects, 2020-2021

Stephanie mccarty, annie ritter-jones photography.

Annie Ritter-Jones is a local wedding and engagement photographer based in the Greater Seattle area. This capstone project set her business up with their first-ever integrated marketing campaign focused on digital platforms and channels to target an untapped audience for Annie Ritter-Jones Photography.   

Jordan Reamey

Soleil orthodontics.

In collaboration with Soleil Orthodontics, I developed an integrated marketing plan that would help boost their social media presence as well setting themselves apart from their competition.

Evodie Useni Sheda

Mercer island center for the arts.

Mercer Island Center for the Arts (MICA) is a non-profit art organization located in Mercer Island, Washington. Unfortunately, due to the severe impact of COVID-19 on nonprofits arts organizations, there have been limited to no communications with the communities they serve, which led to a prolonged disengagement between MICA and the Mercer Island Community. In response to the situation, my innovative marketing plan’s objectives were to: • Reaffirm MICA’s mission, purpose, and value and reintroduce the rationale for and benefits of having an Arts Center on the Island through Email and Social Media marketing • Increase the perception that MICA is a trusted resource to help create an arts center on Mercer Island through content creations • Increase their online visibility and generate support for its plan and direction through Search Engine Optimization techniques.

Kyle Thomas Anderson De Avila

Developing an annual marketing plan for tecplot, inc.

Tecplot, Inc based in Bellevue, Washington, is a small software company specializing in visualization and analysis software products that are specific to computational fluid dynamics and engineering. For several years leading up to 2019, the company did not have an annual, proactive marketing plan with clearly defined goals, strategies, and initiatives. Kyle Anderson-De Avila was hired to the Tecplot marketing team in 2018 and was later tasked to research, define, create, and execute upon an annual marketing plan going into Fiscal Year 2019 starting on January 01, 2019.

Last Updated March 24, 2022

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24 Best Digital Marketing, Social Media, & SEO Proposal Templates for 2021

Tomas Laurinavicius

No matter what type of marketing you do, a killer digital marketing proposal can help you land potential clients. You need our list of the best marketing proposal templates to help seal the deal. 

Real Copy Clean Content Marketing Proposal

With the right  digital marketing proposal sample , you can effectively:

How will potential clients trust their business to you if you can't win them over with your proposal? If you're wondering what makes a good marketing proposal, you don't need to research it. We've done the nitty-gritty part for you.

Customize our marketing proposal templates to suit your branding requirements. We've shared a list of our top marketing proposals from Envato Elements and GraphicRiver.

Best Digital Marketing, Social Media, & SEO Proposal Templates 

Envato Elements Unlimited Digital Assets

With just one subscription, you get access to the best digital marketing proposals on Envato Elements! That means unlimited proposal downloads and access to thousands of other digital assets too.

Explore Digital Marketing and Social Media Templates

Envato Elements Digital Marketing Proposal Example

A free marketing proposal template will save you bucks, but will it help you close the deal? Most of the time, free templates are what everyone else uses. You don't want to look like everyone else. A  professional marketing proposal template will help you stand out from the competition.

A single subscription to Envato Elements opens your doors to the best pro marketing proposal templates . The good news, it's unlimited—there's no limit to what you can do!

5 Marketing Proposal Examples From Envato Elements

Here are our best professional marketing proposal templates from Envato Elements that you can build your brand with:

1. Proposal for Marketing Projects

Proposal for Digital Marketing Services Project

This sample proposal for digital marketing is a great choice if you're looking for a social media proposal template. The InDesign template is based on free fonts and includes a help guide. Export your finished product to a shareable social media proposal PDF to use in 2021.

2. Mobile Marketing Proposal

Best Digital Marketing Proposal Mobile

This mobile marketing proposal template will help you present your campaign with ease and finesse. It has 20 comprehensive sections that can be customized to match your branding needs. Try it out if you've been looking for a social media proposal PDF for 2021.

3. SEO Proposal Template - Search Engine Optimization

SEO Digital Marketing Proposal Example

If you've got the best SEO services out there, this SEO proposal template will capture the attention of prospective clients. It'll help you close the deal as soon as possible. Choose from the SEO digital marketing proposal DOC or Adobe InDesign file to make a standout pitch.

4.  Digital Agency – Company Profile Bundle 3 in 1 Proposal

Digital Agency Marketing Proposal Example

This digital marketing proposal template is for agencies involved in websites, photography, and a lot more. It's very versatile and can also be used in any type of industry. Whether you need an SEO proposal template or to showcase your illustrations, you can use this download.

5. Social Media Marketing Proposal

Social Media Proposal

This sharp, bold, and professional template is for social media, web design, and more. It's also great for digital marketing agencies that want a vibrant and editable template for their branding. Create in InDesign, then export your work into a shareable social media proposal PDF that's useable in 2021.

Envato Elements (Design Without Limits)

Envato Elements Design Without Limits

Envato Elements has a single compelling (all inclusive) offer :

Sign up for Envato Elements and you get access to thousands of unlimited use graphics and templates  (with unlimited use). Get great  web themes, exciting  digital marketing proposal templates , and more. It's all for one low price . 

Get unlimited downloads from a massive digital warehouse of creative assets

That’s right! Download as many professional templates and graphics as you want, then customize them to fit any of your project needs.

Envato Elements is a powerful option. But do you prefer to buy unique PowerPoint templates one at a time? Then  check out the selection from our GraphicRiver marketplace below.

19 Examples of Top Digital Marketing Proposal Templates on GraphicRiver for 2021

If you need a one-time marketing proposal template that you can use right away, head to GraphicRiver. It also has a wide collection of marketing proposal templates . They're perfect for a range of agencies, digital services, SEO, social media marketing, or any other marketing solutions. Here's a curated list: 

1. Creative SEO Proposal Template

SEO Digital Marketing Proposal Example

Showcase your marketing services company with this great SEO marketing campaign proposal template. This digital marketing proposal example helps you display your expertise to prospective clients.

There are 36 pages that you can tweak and customize to fit the SEO strategy you've planned. Export the finished product for the perfect digital marketing proposal PDF.

2. Content Marketing Proposal

Clean Digital Content Marketing Proposal

This digital campaign proposal template has the most comprehensive proposal format. It includes company overview, campaign structure, and KPI evaluation sections. It’s straightforward and visually engaging so your audience can follow you throughout.

If you've been looking for a digital content marketing or SEO proposal template, try out this option.

3. Momo Website Website/SEO Proposal Template

Momo Website SEO Social Media Proposal Template

With 24 pages to choose from, craft a winning bid with this SEO proposal template. It's got a host of useful features, like:

4.  Social Media Marketing Proposal Template

Social Media Proposal Template 2021 with Digital Marketing Proposal DOC

We start our list with this highly visual Social Media Proposal template for 2021. This template emphasizes visualizing data in an easy-to-understand way. Edit the many graphs, charts, and infographics this social media marketing proposal has to offer. Don't forget the export options in InDesign so you can have a shareable digital marketing proposal PDF.

5.  The Proposal - Red

Marketing Campaign Proposal Template

If you're looking for a digital marketing proposal sample you can edit quickly, look no further. This marketing campaign proposal template has many features you can use to make this template your own:

6.  Extensive Business Plan Proposal

Marketing Campaign Proposal Template

This business plan proposal template has all the makings of a great proposal for digital marketing. Cut, add, and edit its 34 different pages with ease. Take advantage of the included charts and full-page image slots to drive home what makes you your client's best choice.

7.  Facebook Marketing and Advertising Proposal

Social Media Marketing Proposal

Everyone from creative businesses to bloggers can use this ad campaign proposal template. Aside from Facebook, it’s also perfect for:

8. Project Proposal Template

Digital Marketing Proposal Sample

If you're looking for the best digital marketing proposal doc for you, don't look past this option. With its clean and sharp look, this sample proposal for digital marketing can make your life a lot easier. This digital marketing proposal DOC perfect for teams or organizations seeking to secure marketing projects.

9. Corporate Marketing Firm Pro Proposal Document V05

Corporate Social Media Marketing Proposal Template

Secure your next big marketing project with this marketing proposal template. It's got a sleek and modern finish that'll surely make your marketing firm standout. Export the file in InDesign for a top social media proposal PDF perfect for 2021.

10. 100+ Pages Bundle Full Proposal Packages

100 Pages Digital Marketing Proposal Doc Bundle

If you want to get more than what you’ve paid for, then this huge selection of 100+ pages from this proposal template can surely delight your budget. Use it as a marketing proposal template, online marketing proposal, or SEO proposal template—you name it! Fire up the digital marketing proposal DOC and get started or use Adobe InDesign.

11. Elegant Proposal Brochure

Elegant SEO Proposal Brochure Template

Secure a profitable business deal with this stylish and elegant marketing proposal template. It's got a highly flexible design and format so it can suit almost any kind of business too. It can easily suit your needs if you've been looking for a sample digital marketing proposal. 

12. Stylish Proposal Brochure Design

Stylish Proposal Brochure Design

Exude elegance, confidence, and luxury with this marketing proposal template. It's perfect for any type of industry ranging from ad agency, travel, digital marketing, SEO, social media, and many more. Edit this template to make it your own. You can even export it using Adobe InDesign for a social media proposal PDF to use in 2021.

13. Mobile App Proposal

Mobile App Proposal

The mobile app industry has been rapidly growing over the past few years. If you’re planning to present a marketing proposal, this template will surely help you craft the best proposal out there. Take advantage of the export options to quickly make a digital marketing proposal PDF.

14. Web Design Project Proposal

Web Design Project Proposal

This web design proposal template is easy to change from colors, shapes, or dimensions. Craft a fully branded proposal for your business. 

15. Wanna - Client Proposal Template

Wanna - Client Proposal Template

With 25 print page templates, you can get the right look and feel for your brand. Create a visually stunning sample digital marketing proposal in just a few hours or minutes. 

16.  Project Proposal

Social Media Proposal Template 2021

This print-ready marketing campaign proposal template is very easy to use. Change colors with a single click of a button, and quickly replace photos in its beautiful page spreads. If you ever get stuck, just check out the handy read-me help file. In a few short hours you'll have the best digital marketing proposal. 

17.  Square Bi-Fold Proposal

Sample Digital Marketing Proposal

We round out our list with this bi-fold social media proposal template. Its unique square design stands out just as much as the visuals included on the inside. Edit, resize, and customize this digital marketing proposal template and make it shine for your client.

18. Modern SEO Proposal Template

Modern Simple and Minimal SEO Proposal Template

If you want something simplistic and modern, this is the best digital marketing proposal template for you. It contains 26 pages that have stunning colors and icons. They're also fully editable so you can design a customized and proposal for digital marketing services. This download is a great option if you need an SEO proposal template.

19. Digital Content Marketing Proposal

Digital Content Marketing Project Proposal Template

Do you want to make an eye-catching proposal that's hard to forget? This content marketing proposal template is designed for you. It’s bright and bold to keep your audience engaged. This is a great selection if you need to make a shareable digital marketing proposal PDF for an important client.

How to Write, Design, & Format Your Marketing Proposal

If you're a digital marketing agency or freelancer, you might not be sure about how to write a marketing proposal. But don't worry, we're here to help. Here are some sample proposals for digital marketing and tips. They'll guide you to pitch your services the best way possible:

1. Put Your Best Foot Forward With a Gripping Executive Summary

You can't have the best digital marketing proposal if you don't grab your audience's interest from the very beginning.

Begin with an executive summary. It highlights why your prospective clients should read your proposal. This section should hold their interests and develop a lasting impression of your business.

Focus on the results of your proposal, the analysis you've done, and other specifics unique to your client's business needs.

Learn more about how to write a digital marketing proposal doc in this tutorial:

digital marketing capstone project pdf 2021

2. Define Your Client's Needs

Business Digital Marketing Proposal Template

Any marketing proposal is rooted in the needs of the clients. You're sending your proposal because your solutions can bridge their business gaps.

A persuasive marketing proposal shows that you understand the deeper issues that led the client to seek a marketing service. If people sense that you don't understand their underlying issues, they won’t hire you.

This makes the problem statement is one of the most crucial elements of any marketing proposal. Many prospective clients won’t even know the root cause of their problems. Your job is to pinpoint why things aren't working exactly for them.

3. Offer Your Marketing Solutions

Once you’ve presented the client’s core problems, the next step is to propose a marketing solution. Do this by showcasing your services. Clients want to know if you're the best service provider, but don't sound too self-absorbed.

What you can do is to simply answer the existing issues of your potential customers and explain how your company can help them. Subtly inject your competitive advantage into your proposal too.

Recommend a specific set of marketing strategies to achieve the desired outcome. Your proposed results are just empty promises if you can't show to your prospects how you can achieve them.

Digital Marketing Proposal Sample

4. Set Their Expectations With Your Pricing Information

To close any deal, in marketing, there should be both the willingness and the capacity to buy. This is why the pricing information is also a critical ingredient to a successful marketing proposal.

Make sure that you're honest about your pricing. Many clients are willing to buy your services, but some may not be able to afford them. 

If you've got premium pricing, make sure that you explain why investing in a more expensive solution saves them more in the long run.

As far as design is concerned, display your pricing information in a table or grid that'll help clients read and digest it easily. If you've got different plans, add the special distinctions of each plan. Then, make sure you highlight the most superior plan with bold or different font.

Do you want more practical tips and tricks on designing a business proposal? To win the hearts of potential clients, just read the following advice:

digital marketing capstone project pdf 2021

How to Make a Better Business Proposal (With 15+ Design Tips for 2019)

5 quick tips for better digital marketing proposals in 2021.

Everyone can use a little extra help with their proposal for digital marketing services. That's why I've put together a list of tips to set you on the way. From how to write a digital marketing proposal to designing one, here are five quick tips that'll help you leave a great impression. And if you want to take it to the next level, get up to date with the latest social media trends over on the Envato Blog.

1. Avoid Using Jargon Where Possible

Jargon is a term that describes words that are understood only by people of a certain group. If you use too much jargon, you run the risk of your audience not understanding your proposal for digital marketing. Limit your jargon usage and define a jargon term you'll use at the start of each section.

2. Use Visuals

Using visuals is a creative way to present data and other useful information. When you're putting together your online marketing proposal include the following to make your point:

Digital Advertising Proposal Visuals

3. Set the Tone With Color

What do you feel when you see the color red? Or bright green? How about a pastel blue? 

As these colors make you feel different ways, so will the colors on your social media marketing proposal. Plan for the tone you want to set and use colors that complement that feeling.

Bold Color Proposal

4. Personalize Your Proposal to the Client

While you're writing your digital advertising proposal, do your homework. Research your client online or by talking about their needs. When your client sees that you've addressed their concerns in your digital advertising proposal, they'll be put at ease.

5. Make Good Use of White Space

This last tip is important, because it helps make sure your hard work won't go to waste. Using white space well is a design tip and strategy that makes your digital marketing proposal doc easier to read. It removes the clutter from each page, and it means your reader won't feel overwhelmed by walls of text.

Sample Proposal for Digital Marketing

5 Top Digital Marketing Proposal Design Trends for 2021

Your marketing campaign proposal template already has a fantastic design if you found it above. But there are some ways to improve on greatness. If you want to spend more time tweaking your design, try out these trends on your marketing or SEO proposal template:

1. Consistent Branding

Even though your proposal is for the client, you can still add a few personal branding touches. In fact, it's become a bigger trend in marketing campaign proposal templates. Adding in your brand's colors and logo to each page is a nice way to leave your mark without going overboard.

SEO Proposal Template

2. Shorter Sections

Long proposals are swiftly becoming a thing of the past. Trim the length of your social media marketing proposal through design elements. Graphics and images can replace bulky written content. Think outside of the box to visualize what content needs to be in text and what can be changed into images and figures.

Mobile Digital Marketing Proposal PDF

3. Bold, Modern Fonts

Don't underestimate the power of fonts. They can make and break your overall design. To impress your audience, use the large, bold fonts that are popular this year. You can find many useful modern fonts in the Envato Elements asset library.

4. Abstract Illustrated Characters

This trend is being seen throughout the entire graphic design world. Using abstract characters as a design tool will help turn your digital marketing proposal doc into a piece of storytelling with a lot of charm.    

5. Image Masks

Leaving your images as is makes your social media marketing proposal look fairly dull. One of the trendiest ways to spice up your photos is by using unique image masks and frames. Abstract shapes, words, and numbers are all interesting masks that add some creative flair to high-quality images.

Proposal - Digital Marketing Social Media SEO Proposal Template

Find More Consulting Proposal Templates

Learn more about how to showcase examples of your work and your marketing portfolio. Check the following proposal templates. They're perfect for any consulting services or companies:

digital marketing capstone project pdf 2021

Where to Find the Best SEO Proposal Templates in 2021 (Envato Elements vs. GraphicRiver)

We just looked through a nice list of some professional social media marketing proposals. But deciding which digital marketing proposal template is right for you isn't the only choice you have to make. You've got two sources to choose from: Envato Elements and GraphicRiver.

Are you unsure what's different about the two platforms and which suits your needs? In this section, I'll help make the choice easier by breaking down the benefits of both sites. It'll help you make the best decision about which proposal for digital marketing to choose: 

1. Envato Elements Key Benefits

Envato Elements is a special service with an offer that's unmatched online. For a single low monthly fee, you can download as much as you want from the full Envato Elements library.

That means stock photos, PowerPoint templates, and a whole lot more are included in your subscription. No caps, no limits, no extra fees. Just unlimited premium-quality creative assets. 

Check out the hundreds of digital marketing proposal templates available today on Envato Elements:

2. GraphicRiver Key Benefits

GraphicRiver is part of the Envato Market suite of digital marketplaces. Instead of a subscription, you can download the premium assets you need after making a single purchase. There's no obligation to commit to more. Just find the item your project requires and buy it.

Take a look at the digital marketing proposal PDFs and DOCs that GraphicRiver has to offer:

Digital Marketing proposal DOCs and PDFs from GraphicRiver 2021

3. Which Choice Is Right for Me?

So now that you know the difference between Envato Elements and GraphicRiver, which one should you choose? It depends on how much you need creative assets. If you're a student, marketer, or entrepreneur, spring for Envato Elements. It gives you the freedom to experiment and create as much as you need for all the projects you have to work on.

Sign up for Envato Elements here and start creating today.

Design Without Limits With Envato Elements

If you don't have a consistent need for creative items, head to GraphicRiver instead. You'll get all the professional quality without needing to commit to a subscription service.

Common Proposal Questions Answered (FAQ)

Diving into a digital or social media marketing proposal can be daunting, especially if you've got questions. Luckily, I've answered a few common questions you might have from the prep to presentation stages of your proposal:

1. What Software Do I Need to Make a Social Media Marketing Proposal?

The beauty of using a marketing campaign proposal template is that there are options for whatever software you have. There are choices for Microsoft Word, Microsoft PowerPoint, Adobe InDesign, Apple Pages, and more.

Find a template that works with the software you're most comfortable with using. If you like using Microsoft Word, this tutorial will show you how to get the most out of proposal templates:

digital marketing capstone project pdf 2021

2. How Can I Share My Proposal Over Zoom?

Sharing your proposal with Zoom can be done with a couple of clicks. It's important to have your proposal open before your meeting starts. Then, while in the meeting, click on Share Screen . Then choose the window that shows your proposal and click Share . 

Note: To include sound as part of your proposal, click the  Share Computer Sound box before you click Share . This shares any audio played by your computer with participants.

3. What Are the Different Types of Proposals?

There are six different types of proposals:

Learning the difference between them will help you cater your content to your audience. This guide will help you there:

digital marketing capstone project pdf 2021

4. How Do I Save My Word Proposal File As a PDF?

If you're working in Microsoft Word and need a digital marketing proposal PDF, click File , then Save As . Once you choose where to save your file, a dialog box will open. Click the dropdown menu next to Save as type  and select PDF .

5. Can I Adjust My SEO Proposal Template's Page Layout?

You can make changes to your template if you're sure you want to tweak the design. Change orientation, the number of columns, and more. This tutorial will teach you how to make these changes in Microsoft Word:

digital marketing capstone project pdf 2021

Learn More About Making Great Marketing Proposals in 2021

Making a great proposal for digital marketing services is more than just templates. If you need help creating your digital marketing proposal, Envato Tuts+ has you covered.  I've grabbed three great tutorials to help you get started:

digital marketing capstone project pdf 2021

Crafting the Right Marketing Proposal

With today's stiff competition, using a free and generic marketing proposal template won't make the cut anymore. Invest in a  marketing proposal template  that'll help position your brand as one of the most sought after marketing services out there.

An Envato Elements subscription gives you unlimited access to stunning marketing proposal templates . These templates are tailored for digital marketing, SEO, social media, and all kinds of marketing services.

To buy marketing proposal templates one-at-a-time, you can check out GraphicRiver. There you can find the most highly popular marketing proposal templates available. Select a single template from their vast collection that matches your needs—it's that simple and easy!

Editorial Note: This post has been updated with contributions from Nathan Umoh . Nathan is a staff writer for Envato Tuts+.

Tomas Laurinavicius

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Top Free Digital Marketing Projects Students in 2023

digital marketing capstone project pdf 2021

By Aditya Shastri


Are you a digital marketing student struggling with ideas for digital marketing projects? We have a list of live digital marketing projects that will help you with your struggle to get through finals week!

We understand the stress that comes along with project deadlines and the need to strive for perfection when it comes to any kind of digital marketing project. 

Let’s have a look at some free digital marketing project samples that’ll get you going and give you some inspiration for your project. 

Digital Marketing Courses in Delhi - masterclass

Top 9 Ideas of Digital Marketing Projects To Choose From

1. web analytics report.

google-analytics-digital marketing projects

A web analytics report is a great project idea. This will give you hands-on experience with analytics tools and add to your skill-set. It will help you understand paid and organic tools and how to apply them to your marketing strategy. 

Make a mock page on social media and use Google Analytics to share a report.

Check out this short course on Google Analytics that’ll help you gain insights on how it works with 20 hours of lectures. 

2. SEO Marketing Case Study

SEO- digital marketing projects

The best way to learn SEO or search engine optimization is through practical learning. Learn how to drive organic sales to a mock website. You can also look up the top-performing keywords and add these to your strategy. Check out how to do a keyword search. 

We highly recommend this short online course on SEO that’ll help your website rank higher and add value to your project. 

3. CRO Marketing Case Study

cro- digital marketing projects

(Source: Smart Insights )

CRO or conversion rate optimization is the systematic process of optimizing the number of visitors to your website who take a certain action. This action can be anything from filling a form, making a purchase, sharing personal information, etc.

A CRO marketing strategy case study is a good project idea when you are getting started. To know more about CRO marketing, check out this in-depth Guide for CRO marketing . 

4. Remarketing 

remarketing- digital marketing projects

Remarketing using Facebook Analytics is a good digital marketing project for MBA students alike. Remarketing is displaying ads to a user who previously showed interest in your product or service but did not make a conversion. Its aim is to remind the user of your product or service again.

Remarketing has seen increased conversions over the years and what better way to actually understand it than do a live digital marketing project on remarketing? 

Google Ads remarketing is a useful tool for remarketing. Check out some more digital marketing tools here.

5. Social Media Strategies for the Aviation sector 

digital marketing projects

How about a social media strategy for the aviation sector? The hospitality and aviation sectors have taken the worst hit during the pandemic. Hence, this would also add thoughtfulness to your project. Check out this insightful case study on ixigo to understand how to go about it. 

You can also check out these 20+ social media strategies for some strategic direction.

6. Understand Budgets and Returns on Investment

As part of this project, reach out to various companies who are approachable and willing to share what budgets they are spending and what kind of returns they expect. 

If they have worked on previous projects, they might be able to share some learnings. This report can be quite insightful and impressive. 

7. Online Reputation Management Survey for an Agency

AWARIO-Product-Dashboard- digital marketing projects

Customer satisfaction is imperative for a company’s growth and sustainability. This is where online reputation management comes into play as it is also how a customer perceives your brand. 

Reach out to a digital marketing agency and understand how they manage online reputation management by conduction a survey. Today, there are multiple tools available for online reputation management. Understand which ones they use and why is it their preferred choice. 

If you’d like to learn more about online reputation management, check out this short online course for online reputation management by IIDE. 

8. Digital Marketing Tools Analysis

Make a mock page. Then design a marketing strategy and understand which tools work best for you. SEMrush and Moz are a few popular SEO tools, HootSuite and SproutSocial are used for social media. 

Once you have a hang of the tools and are familiar with the dashboards, you can better understand its pros and cons and which ones are better than the rest.  

9. Comparison Between Traditional and Digital Marketing

traditional vs digital marketing- digital marketing projects

This is a good topic for digital marketing projects. Compare both traditional and digital marketing. Cover topics such as the differences in the target audience, costs, reach, initial investment, measurability, speed, etc.

We recommend that you read this blog on Traditional Marketing vs. Digital marketing for more. 

Free Digital Marketing Projects & Presentations

Read these digital marketing projects & presentations by IIDE Students given below to understand how you can make one for yourself. 

Click here for some more Free Digital Marketing Presentations . 


Let us know if you enjoyed reading this blog on digital marketing projects. If you used any of these recommendations, please do tell us in the comments below!

If you’re a student, looking to do a short course on digital marketing, check out this  online comprehensive digital marketing course .

If you’re in your last year of graduation or have already graduated and looking to upskill, get in touch with us to know more about this extensive Digital Marketing MBA .  

digital marketing capstone project pdf 2021

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

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All Capstone Projects (2017-2021)

A Data-Driven Approach to Forecasting the U.S. Beer Industry

Assortment Optimization

Suggested Order Quantities

Natural Language Processing for Customer Experience Evaluation

Business Churn Projection and Prediction

Revenue Integrity: Fraudulent Booking Identification


Portfolio Recommendation System for A Leading Coca-Cola Bottler

Prioritizing Customers Visits

True Sales Potential: Unleashing the untapped opportunity


Predicting Approval and Denial Rates for Insurance Shoppers

Fostering Innovative Outreach Methods to Engage with New and Existing Customers

Demand Forecasting for a Luxury Fashion Retailer

Trend Forecasting to Quantify Consumer Sentiment

Customer Retention & Targeted Recommendations

Option Take-Rate Forecasting for the BMW Group

Automotive Noise Mining and Classification

Car Recommender for U.S. Dealerships

Connecting the Dots: Matching Existing Solutions to New Defects

Automating the quality control in car manufacturing using computer vision

Reprice with Confidence: Dynamic Pricing with Robust Time-series Forecasting

Cloud Cost Prediction


Quantifying Advisors Marketing Engagement and Predicting Quality Leads for Sales

Optimizing Content Likely Personalization

Chatbot or Call? Optimal Contact Channel Selection for Customer Issue Resolution


Automated Dataset Creation using PDF Text Extraction

Improving SMS Customer Experience through a Transformer-based Chatbot

Transport Acquisition Recommendation


Identifying Customer Sentiment’s Business Impact


Predicting Appliance Failures


Zero Crashes Initiative

Tackling Congestion Using Connected Car Data

Crowd Sourcing Fuel Data for Sustainable Routing Algorithms

Understanding US Dealership Visitation through Automated Geofence Creation

Electric Vehicle as an Energy Reservoir: Vehicle-to-Grid

[m]clusters: Audiences First

Project Peggy Olson: Data Driven Creativity

Peggy Olson 2.0: Creative AI

Advertisement Attribution for Smarter Channel Investment Strategy

Dynamic Promotion Optimization over Sparse Demand Regression


The Hidden Cost of Healthcare: Transforming medical equipment management


A Data-Driven Approach to Healthcare

Intent Classification from Unlabelled Dataset

Explainability and Bias Removal in Natural Language

Prediction and Optimization of Medical Billing Operations


USTRANSCOM Flight Data Analysis

Optimizing Lab Procurement with Sparse Vendor Selection

Predictive Aircraft Maintenance: Detecting Imminent Part Failure with Cox Regression and Advanced Ensemble Learning Methods

Avert Disaster: Safety Modeling for the Military Sealift Command (MSC) Ships

Automating UAV Classification and Detection Through Signal and Image Recognition

Budget Allocation Through Marketing AttributioN, a.k.a. BATMAN

Generating Product Recommendations for Small Businesses at Scale

Email Performance and Personalized Recommendations


Interpretable Machine Learning to Alleviate Bias In Trauma Patient Disposition

Routing Vehicles for MBTA’s The Ride

Reducing Costs at The Ride

Paratransit Operations: Impact of Driver Behavior and Demand Forecast

Ridership forecasting and automated geocoding for paratransit ride services


What are Large Organizations Hungry For?

Introducing Ratatouille: a Generalizable, Goal-Oriented Dialog Bot

Machine Learning Methods in Credit Risk

Industrial Agglomeration for Single-Industry Spatial Pattern Recognition and Predictive Growth Modeling

Algorithm for Vector-Based Topic Extraction with NLP

Knowledge video summarization through AI

Segmenting Retail Advisors and Optimizing Coverage Model

From Unstructured Text Data to Interpretable Financial Prescriptions: An Optimization Approach

Optimal Client Interaction

To meet, or not to meet, that is the question: Optimizing Interaction Strategies


Customer Relationship Network for Credit Default Prediction

Local Inventory Deployment Optimization

Forecasting Demand for E-Commerce

Prevenar Factory Schedule Optimization: A Mixed Integer Programming Approach

Sharing is Caring: Investigation Load Balancing


Predicting Disease from Longitudinal Laboratory Data

Disease Risk Evaluations in Life Insurance Underwriting via Laboratory and Prescription-Driven Diagnosis Models

Finding the Needle in the Haystack: Anomaly Detection in the Cybersecurity Industry

Lateral Movement Detection: Leveraging Data in the Cybersecurity Industry


Navigation-Based Personalized Recommender System


Deep Reinforcement Learning to Automate Acoustic Data Processing

Reliable Machine Learning in a World of Uncertainty

Price Prediction for the Dubai Residential Real-Estate Market

Brewing a Better Shot: IoT Predictive Maintenance for Mastrena II Espresso Machines

Automated Ticket Trading

Events and Tickets Representation Learning and Personalized Recommendation

Guaranteed Sales

Dynamic Pricing Models

Home Page Event Recommendation Optimization

Project Phoenix: Wildfire Prediction in Canada

Protection Gap Explorer: A Data-Driven Exploration of US Life Underinsurance

Life and Health in a Changing Climate


Understanding what causes suboptimal operational performance in clinical trials


Empowering Sales Management with Potential Detection and Conversion Analysis


Optimizing User Experience in Hotels Searches by Accurate Price Forecasts

Demand Forecasting with a Segmented Approach

Digital Marketing Attribution Model

Personalized Marketing: Who, How, and When to Market Any Product at Target

Opioid Detection in US Mail Stream

Creating a Tool to Diagnose Out Of Stock Causes

Improving Inventory Placement for Walmart E-Commerce

Planogram Optimization: Finding Optimal Product Placement on the Shelf

Transportation and Shipping Efficiency

The Value of a Day: Optimizing Delivery Time

Optimizing Targeting Strategy for Services

Characterizing Intent Using Customer Journey: a Sequential and Graphical Model Approach

What Products Should be Displayed? Double Assortment Optimization 

digital marketing capstone project pdf 2021

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125 Best Capstone Project Ideas for Students

Updated 01 Feb 2023

What is the hardest part of writing a top-notch capstone project? You are going to face many pitfalls and difficulties as you are writing this academic paper but the hardest trial is awaiting you at the very beginning. Pushing yourself to start the work is the hardest part, and one of the most responsible steps here is to choose a good topic that will help to show your full potential. Choosing weak topics can lead to failure. Therefore, we have prepared a list of the best capstone project ideas to help you make the right choice! Need help writing a law essay? Hire our law essay writing service and get help from the best.

How To Choose Topic For Capstone Project?

The choice of a topic is a big and responsible step in writing any academic capstone project, so it is important not to make a fatal mistake. If you also feel stuck, we have a few effective tips to help you get started. A capstone project can be a tricky type of paper so you may need to find out how to buy assignments online .

First of all, keep in mind that the right topic will help you write an outstanding capstone paper and get a deserved high grade. Good topic ideas will give you a possibility to demonstrate the skills and knowledge you’ve gained through the course, so you should approach this step carefully. Then you should remember that a good theme should be valuable, relevant, and interesting (most importantly for you). Your theme should be specific. You can choose  narrative speech topics on our site. Choosing a too broad one is not a good idea because it also has to be manageable. Finally, your theme should present a REAL problem, and your goal will be to develop solutions for it and support them with strong arguments.

Here are the main steps you should take to choose great topic ideas:

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Ideas Of Capstone Project Topics For Students

If you are just about to start your own capstone project, we suggest you take a look at our list of top high school senior capstone project examples to help you find a good topic ideas example.

You can be interested: The 125 Descriptive Speech Topics : The Easiest Way Writing a Descriptive Essay

Best Capstone Engineering Project Ideas


Electrical engineering:

Nursing Capstone Project Ideas

If you need help with any of these themes, you can turn to our service.

Information Technology Capstone Project Ideas

Computer Science Capstone Project Ideas

MBA Capstone Project Ideas

Read also: 70 Best Sociology Research Topics  

Accounting Capstone Project Ideas

Management Capstone Project Ideas

Education Capstone Project Ideas

Marketing Capstone Project Ideas

Hopefully, our list of sample ideas for capstone ideas helped you find inspiration for starting your own capstone project! Keep in mind the tips we gave you for choosing a suitable idea, and you will succeed!

What if you can’t complete your capstone paper ? Sometimes, even if you have chosen a brilliant capstone project idea, this does not mean that you are doomed to succeed. This is a complex task that not everyone can handle. However, we have a solution! EduBirdie.com helps students keep up with all of their academic assignments and get the highest grades with ease. Why choose EduBirdie.com? Because we have numerous benefits for you:

Submitting an A-worthy capstone project is simple with us, so, if you have faced any issues with writing your capstone papers, do not hesitate and use our writing service at EduBirdie.com!

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Written by Julius Sim

As an experienced Data Analyst, Julius never stops analyzing things, which makes him a good writer who provides his share of analytical skills. As a responsible person with a strong civil position, he likes writing about social issues, healthy lifestyle, culture, volunteering, and education. Using his experience of being a leader in numerous student clubs, Julius likes sharing helpful tips to assist students and educators alike.

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digital marketing capstone project pdf 2021

This course is part of the Social Media Marketing Specialization

Social Marketing Capstone Project

Image of instructor, Randy Hlavac

Financial aid available

About this Course

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.

2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),

Could your company benefit from training employees on in-demand skills?

Skills you will gain


Randy Hlavac


Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

See how employees at top companies are mastering in-demand skills

Syllabus - What you will learn from this course

Capstone project.

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept.

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget.

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review.

Peer Review and Congratulations!

This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.


Randy made the course very interactive! Enjoyed the speakers that were got on board as well! Thank you!

It's a ton of work to complete but this specialization is worth the effort.

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

Randy Hlavac is an amazing instructor! Great course!

About the Social Media Marketing Specialization

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.

Social Media Marketing

Frequently Asked Questions

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center .

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digital marketing capstone project pdf 2021

Digital Marketing Consulting Capstone Project

My role: Create a digital marketing strategy & website for a small business.

Duration: April - May 2021

Company Background

Opportunity DeKalb was formed as a 501(c)(3) community development corporation to implement the City of DeKalb’s Annie Glidden North Revitalization Plan. In collaboration with other community partners, Opportunity DeKalb hopes to lead & sustain the transformation of the Annie Glidden North neighborhood. The organization wishes to above all, be honest about what it does, while offering various opportunities for both student & non-student residents to be involved in the organization's work.

Marketing Objectives

Gain activity from users across all platforms

Use relevant keywords that will encourage a conversion

A minimum conversion rate of 10%

Gain a sizable email list to communicate

A repeat donation rate of 25%+

A minimum click-through rate of 3% on both Instagram & Facebook

Ad Campaign Exhibits

digital marketing capstone project pdf 2021

Exhibit 1:  Email Campaign used to direct users to blog articles on the website

Exhibit 2:  Social Media Post to be used on Facebook and Instagram

digital marketing capstone project pdf 2021

Exhibit 3:  Featured Blog Campaigns

Final Website


Full-Time Marketing Coordinator

Digital marketing consulting.


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    Digital Marketing Capstone Project Presentation Jun. 29, 2021 • 0 likes • 1,410 views Download Now Download to read offline Marketing Slides for Digital Marketing Capstone project ImranKassim3 Follow Advertisement Advertisement Recommended Digital marketing campaign capstone project Karan Rustagi 8.4k views • 25 slides

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  9. Top Free Digital Marketing Projects for Students [2023]

    Top 9 Ideas of Digital Marketing Projects To Choose From 1. Web Analytics Report A web analytics report is a great project idea. This will give you hands-on experience with analytics tools and add to your skill-set. It will help you understand paid and organic tools and how to apply them to your marketing strategy.


    8 Digital Marketing Capstone Project -Grainger and Bosch Figure 8: Grand View Research, 2019 The digital MRO market, it is projected to grow from USD 1.0 billion in 2019 to USD 4.7 billion by 2030, at a compound annual growth rate of 14.6% from 2019 to 2030.

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    All Projects — Analytics Capstone All Capstone Projects (2017-2021) AB-INBEV A Data-Driven Approach to Forecasting the U.S. Beer Industry Assortment Optimization Suggested Order Quantities ACCENTURE Natural Language Processing for Customer Experience Evaluation AIR CANADA Business Churn Projection and Prediction

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    (PDF) Capstone Project Sample - Robert Cullen Capstone Project Sample - Robert Cullen Authors: Rob Cullen Bay Path University Abstract This paper investigates epistemically unwarranted...


    Capstone expects healthy levels of M&A through 2021 for MarTech, AdTech, and the greater Marketing Services industry with the continuation of digital advancements. MarTech M&A: Deal volume in the MarTech industry increased by 31% in Q4 quarter-over-quarter (QoQ), with 47 deals announced or closed, compared to 36 transactions in Q3.

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    Computer Science Capstone Project Ideas The best programming languages Image processing Cybersecurity: Designing a safe mobile app Designing an automated registration software The use of stock prediction with neural networks Designing a web-based survey system Use of smartphone interface for e-medical record and management systems

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    This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and ...

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    This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success. 6 videos (Total 45 min), 3 readings 6 videos Welcome to the Capstone! 2m How You Will Build Your Social Media Marketing Strategy 7m

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    Digital Marketing Consulting Capstone Project. My role: Create a digital marketing strategy & website for a small business. Duration: April - May 2021. Company Background Opportunity DeKalb was formed as a 501(c)(3) community development corporation to implement the City of DeKalb's Annie Glidden North Revitalization Plan. In collaboration ...

  20. PDF 2020/2021 CAPSTONE

    or content area; demonstrate process skills such as project management and teamwork; and effectively gather, analyze, and present data. The summaries in this booklet represent the 63 Capstone projects from the 2020-2021 academic year, conducted by 252 Wagner graduate students. These projects reflect the challenges that