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12 Free Digital Marketing PDF Books to Download [Updated 2021]
- 12 Free Digital Marketing PDF…
Knowledge is power! As a Digital Marketer , you need to add as many reading materials into your collection as possible. You can go through that whenever you have some leisure time and upgrade your skill. Even if you go for an in-depth digital marketing course , you need books to read and learn as learning is a continuous process.
There are plenty of free digital marketing PDF books to download from the Internet. Here is the list of some of the best free ebooks available online.
List of Free Digital Marketing PDF Books
I will keep on updating the list with time, as I keep on researching on good tutorials and books for our digital marketing readers and learners.
Big Book of Digital Marketing
Description:
It is a Small Book with 130 odd pages. The fonts and graphics have been used wisely to attract readers. Catchy and informative pictures are provided wherever necessary.
Publisher: Digital Firefly Marketing
Topics covered:
- Content Marketing
- Website Redesign
Download link:
https://digitalfireflymarketing.com/wp-content/uploads/2017/02/Big-Book-of-Digital-Marketing.pdf
Fifty Shades of Digital Marketing
Description: The name seems to be inspired by a famous Hollywood movie. But relax, the books has 50 chapters in it and hence the name. The book has well written, informative articles regarding Digital Marketing. The book has collected different points of views from 50 different Digital Marketing experts.
Authors: Francesca James, Hannan Durham
Publisher: BookBoon.com
https://www.7boats.com/academy/wp-content/uploads/2016/10/50-shades-of-digital-marketing.pdf
Understanding Digital Marketing
Marketing strategies for engaging the digital generation.
Authors: Damian Ryan, Calvin Jones
Publisher: Kogan Page
http://www.gbv.de/dms/zbw/865712123.pdf
Understanding Digital Marketing- Basics and Actions
Description: It is a very small sized book. You can read it while traveling, or in a waiting room. A quick glance could be given before any presentation for reference.
Authors: Teresa Pineiro-Otero and Xabier Martinez-Rolan
Publisher: Springer International Publishing
http://jatuka.com/wp-content/uploads/2009/05/0749453893-Digital-Marketing.pdf
A step-by-step Guide to Modern Digital Marketing
Description: It is also a small booklet. It is a PowerPoint document. 20 topics are covered in the power-point presentations. The use of PPT tools is beautiful. The digital marketing strategies covered are quite good. You can count on the book for a quick revision as well as it is a quick read for beginners if they want to start with Digital Marketing for their projects.
Author: Suresh Babu
Publisher: Web Marketing Academy
https://webmarketingacademy.in/wp-content/uploads/2015/09/A-Step-By-Step-Guide-to-Modern-Digital-Marketing.pdf
Digital Marketing Strategy
Authors: Unknown
Publisher: Lyfe Marketing
Points Covered:
- Building customer avatar
- Developing long term assets
- Short term strategies
- Lead nurturing
- Website hub, etc.
https://www.lyfemarketing.com/blog/wp-content/uploads/2017/12/Digital-Marketing-Strategy-eBook.pdf
The Essential Guide to Marketing in a digital world
Description: The book is structured according to the following theme
Think Research, plan and strategies for brands and campaign
Create Build beautiful, highly functional assets and content for brands and campaigns
Engage Use the power of the connected web to drive the traffic to those assets and leverage the available channels
Optimize Relentlessly use data and analysis to improve all the marketing efforts
Authors: Rob Stokes
Publishers: Quirk eMarketing
https://www.redandyellow.co.za/content/uploads/woocommerce_uploads/2017/10/emarketing_textbook_download.pdf
Internet Marketing
A highly practical guide to every aspect of internet marketing.
Authors: Alex Trengove Jones, Anna Malczyk and Justin Beneke
Publisher: GetSmarter
Key Concept Covered:
- What is Internet Marketing?
- History and pioneers of Internet Marketing
- Todays Internet Marketing context
- Future trends,
- How the tactics taught in this textbook fit together?
https://vula.uct.ac.za/access/content/group/95dfae58-9991-4317-8a1d-e2d58f80b3a3/Published%20OER%20UCT%20Resources/Internet%20Marketing%20textbook.pdf
Netmark’s 2016 Guide to the 6 fundamentals of Digital Marketing
Description: A very small book. But with a very nice content. Covered the Digital Marketing modules of SEO, SMM, SEM, UX Design, Email Marketing, etc.
These fundamentals will help you solve the questions:
- How can I get more traffic to my website?
- How can I increase my Website conversions?
Authors: Dan Morley
Publisher: Netmark
https://namp.americansforthearts.org/sites/default/files/Netmarks-2016-Guide-to-Digital-Marketing.pdf
All the topics are written and nicely explained by multiple people. Every author is an expert Digital Marketer.
Topics Covered:
- People & Big Data
- Understanding Ad Tech
- Programatic/ RTB
- Mobile & Device
- Integration
- Best Marketing Practices
- Shifts in The Marketing Landscape
Authors: Multiple
Publisher: IgnitionOne, netmining
http://netmining.com/wp-content/uploads/2015/09/Netmining-Marketing-Big-Book.pdf
A new chapter every day
Description: A detailed guide regarding search engine optimization .
- Case Studies and many more.
Author: Aaron Matthew Wall
http://www.seobook.com/seobook53.pdf
The Small Business Online Marketing Guide
Description: A small guide booklet from a Marketer from the Google. A good informative book.
- Why you should be marketing online?
- Case Studies: How happy hound gets 90% of its sales online
- 10 things you can do today to boost your online marketing
- Worksheet: How you can get started?
Author: Brynn Zuccaro
Download link:
https://static.googleusercontent.com/media/www.google.com/en//ads/pdfs/small_business_online_marketing_guide.pdf
So, this is a list of free digital marketing eBook PDF available for download. I hope you find at least a couple of them interesting.
If you seriously want to learn and implement digital marketing, you can join STAENZ Academy. We offer 3 months online digital marketing course covering more than 40 modules. Practical sessions from Sanjeev Sir includes 100+ practice hours, Live doubt clearing sessions and concept clarity.
Well, regarding the books let me know in the comment area, which one you are reading today. Also, if you have suggestions for any other free books that our readers can benefit from, let me know in the comments section.
Happy reading!
Author: Team Staenz
Authors and Contributors at Staenz Media and Staenz Academy write about online businesses, digital marketing trends, career opportunities in application development and other interesting updates in the field of online business and internet marketing.
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19 Comments
sir, you are providing all online marketing e-books in one platform. the small business marketing guide is very helpful to us. thanks
Great books in digital marketing…Thank you for compiling it together… Maybe you could also try including Christian Farioli’s “Pizza Guide to Digital Marketing” the content is so relevant and filled with humor that made me read more. It’s more helpful and driven me more into a business.
I want to be a digital marketer, I need help
hey thank you for sucha wonderful post, I have downloaded all of them and will soon start studying them
I am thrilled about the books about Digital marketing. This is first time I have come across anything like this. I want a work from home job assignments. So please keep me posted, as to how l can come into the fold of the digital marketing field.
can you say u love me back, because I really love you❤️
Thank you for making available these quality materials on digital materials. They are comprehensive and very useful. I wish you have same on Data analytics with excel, InDesign and illustrator.
Thanks for sharing such an informative blog
I want to participate in the course.
I really appreciate you sharing these wonderful resources with us. They are really very helpful.
Amazing Books posted by you respected Sir, I am sure these will really help me to understand Digital Marketing.
many thanks Mudassir 🙂
Thank you so much, Team Staenz, for sharing these free ebooks. I wish I had discovered your site earlier. I’m bookmarking it. <3
many thanks Melisa 🙂
It is really helpfull,Not only helpfull,Guide a marketer success in life.
thanks Anwar 🙂
Hi It’s really helpful for the newcomer … thanks for your support
thanks for sharing 🙂
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20+ Digital Marketing Books for Free! [PDF]
There are many sections of books that we currently have, however, today we have decided to create the best collection of books on digital marketing in PDF format, totally free.
Digital marketing has become one of the fundamental pillars of any type of business, this because it offers unbeatable advantages, ranging from basic advertising to improved sales .
One of the best tools to generate digital marketing today is through social networks , because who doesn’t have social networks these days?
Here we present our complete selection of Digital Marketing Books:
1) emarketing - the essential guide to online marketing, 2) emarketing the essential guide to marketing in a digital world.
Rob Stokes and the Minds of Quirk
3) Internet Marketing
4) the ultimate guide to digital marketing, 5) electronic marketing, 6) the big book of digital marketing.
Digital Firefly Marketing
7) Digital Marketing. Strategy Guide
8) influence of online marketing strategies on the sales success of b2b companies, 9) digital marketing, 10) digital marketing basics (presentation).
Sherry Bonelli
11) The surefire digital marketing strategy to triple your sales
12) developing an internet marketing strategy, 13) digital marketing, 14) introduction to e-marketing, 15) digital marketing (presentation), 16) 101 best digital marketing service tools, 17) introduction to digital marketing, 18) the 6 fundamentals of digital marketin, 19) online marketing: challenges and opportunities, 20) e-marketing- a global perspective, 21) digital marketing in the business environment, 22) traditional marketing vs digital marketing: an analysis.
Santanu Kumar Das, Gouri Sankar Lall
23) Digital Marketing Importance in the New Era
If you found this list useful, do not forget to share it on your social networks. Remember that “Sharing is Caring” .
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- 1. Capstone - Digital Marketing : Final Presentation By: Muhammad Imran Bin Kassim - 0121A For: Lithan
- 2. Tasks Task 1: Review and improve Lithan’s Digital Marketing Plan. Task 2: Analyse Lithan’s website data with Google Analytics and make recommendations to optimize the website. Task 3: Review, improve and optimize Lithan’s Search Ads campaign. Task 4: Review, improve and optimize Lithan’s Social Media Marketing Campaign. Task 5: Review, improve and optimize Lithan’s Content Marketing Campaign. Task 6: Review, improve and optimize Lithan’s Email Marketing Campaign. Task 7: Review Lithan’s SEO activities and recommend improvements.
- 3. Task 1 – Digital Marketing Plan Introduction to Lithan Lithan takes pride in being a digital skill acceleration hub that provides appropriate, tensile, and personalized study programs for businesses, learners, and even higher education campuses. They appeal to all types of learners, offering over 100 courses ranging from Analytical skills to Digital Marketing, Digital Business, and Information Technology. These courses benefit learners, whether they are newcomers to their field of choice or seasoned practitioners seeking to enhance their current skill sets and familiarize themselves with emerging trends, thus enhancing their awareness. It enables them to remain relevant and gives them a competitive advantage. Lithan also enjoys international acclaim, having expanded its consumer reach through aggressive distribution alliances in strategic locations around the world to demonstrate its commitment to providing superior services. To summarize what Lithan is, it is a digital learning and talent network to grow talent and businesses in the digital economy through their proprietary, 'Disrupting Class with ClaaS'. CLaaS® provides Competency Learning as a Service to aid in the implementation of work-integrated learning, digital solutions, and just-in-time talent growth.
- 4. Task 1 – Digital Marketing Plan Targeted Customer Segments According to Google Analytics, the majority of traffic comes from people between the ages of 18 and 44. With COVID-19 resulting in the massive loss of Singaporean jobs, we can see a steep rise in the middle age group in their 40s who seek education for career switching and prospect opportunities.
- 5. Task 1 – Digital Marketing Plan Situation Analysis Lithan’s current digital marketing performance is shown by having more than 30000 learners with more than 90% completion. As of now, Lithan has opened 25 campuses. Below is a list of Lithan’s online presence: 1. YouTube: Lithan Academy, 912 Subscriber, 134 Videos: https://www.youtube.com/lithanacademy 2. Facebook: Lithan Singapore - Local Business, 20,907 Followers, 20,261 Likes: https://www.facebook.com/LithanAcademy/ 3. Instagram: Lithan Academy (@lithanacademysg), 1117 Followers, 117 Posts: https://www.instagram.com/lithanacademysg/ 4. LinkedIn: Lithan, 10,043 followers: https://www.linkedin.com/company/lithan/ 5. Digital Senior Lithan Academy 50 Course: https://digitalsenior.sg/lithan-academy-singapore/ 6. Monster Lithan Academy Courses-online courses-Monster Education 33 Courses: https://www.monster.com.sg/courses-certifications/vendor/lithan-academy/100015/ On top of that, Lithan is partnering with SG’s MySkillsFuture during these trying times to help out Singaporean and Permanent Residents with skill development.
- 6. Task 1 – Digital Marketing Plan STRENGTHS WEAKNESSES Lithan has a wide array of more than 300 courses that come in the form of E-classes. With a short duration of 3hrs per lesson, allowing learners to upgrade themselves without disrupting their working schedule. Having partnered with SG's MySkillsFuture will attract more people to sign up with Lithan, as the government is giving full subsidiaries to Singaporean who wish to upgrade themselves. Actively present in many Social Media and Job Websites to boost its Brand Awareness, Course Detail. Too many Lithan course choices and insured commitment, hinder potential learners when choosing the right course that is suitable for them. Because everything is digitized means that people, especially the pioneer age group who are used to physical classes using pen & paper will have a hard time coping with the learning concept. OPPORTUNITIES THREATS Based on the demographic shift and Google Analytics data, there has been a rise in the number of foreign people viewing Lithan's landing pages, indicating that the school might be able to expand its international integration to reach out to more international students. The rise in social media-dependent and content marketing is transforming the industry to become more digital. As a digital marketing specialist, Lithan now has a competitive advantage over other educational institutions that lies on the Brick-and-mortar concept. Lithan’s resources and capabilities are mostly temporary, as there are other institutes imitating E-classes. As Covid-19 opens up digital opportunities to the world, it might be taken away once the pandemic is over. Hence, as suggested on Lithan’s temporary advantages, the school needs to innovate in learning culture to prepare for the unforeseen future. The threats in this day and age, due to everything being so accessible, as long as one is affluent with Google, all answers can easily be found. However, this means that the students might not truly understand what they are being taught, and we will end up with students not knowing how to do tasks in their jobs. SWOT Table
- 7. Task 1 – Digital Marketing Plan OBJECTIVES: To be the leading educational institution in Singapore by training, preparing, equipping, and producing professionals who are highly qualified and prepared for the next phase of global digitalization. Customers Stage SMART Goals Strategies to Achieve Goals KPI AWARENESS Buyers are in the information gathering stage, they know little about the possible ways to meet that need or solve that problem. Increase new monthly visits to the website by 10,000 in 6 months. Average 1 Post per week on Facebook, Instagram, and blogs pertinent to the readers. Target number of visits to blog page = 500 per month CONSIDERATION Teaching people how to choose a solution. Have each post on FB shared, liked, and commented to grow by 50. Blog postings on FB community group to discuss the issue and create shareable content, observe trends & what successful competitors are doing. Target number of shares/likes/comments to FB post = 30 per post DECISION Explaining why your product is the best solution. Grow our leads to customers conversion rate by 10% (200) before 31st December 2021. Posting the programs with explanation and learners testimonial through Facebook using video (3min) and infographics. Target number lead = 1200 people RETENTION Explaining why your product is the best solution. A retention rate of 4% (20) per month. (Learners who went for certification can come back for a diploma) Leverage technology to personalize email for learners/ corporate who previously finished a course. Giving discount for return learner. Target number retention customers = 50 people
- 8. Task 1 – Digital Marketing Plan STRATEGY With the current uncertainty of the COVID-19 situation, the Singapore economy is undergoing a technical recession with job loss on the rise, SMEs closing down and most importantly, employers are raising their expectations in finding workers who can perform a diversity of tasks. Either with or without the infliction of COVID-19, the world is already facing digital disruption in every tier of business, as well as people's lifestyles. Therefore, the Singapore government has been actively taking action to aid people in digital transformation. One of the main focuses is to retrain workers of all ages while giving out grants. This is a rare opportunity for institutions like Lithan, which specializes in the many educational aspects of digitalization evolution. Considering the fact that finding a new job is a challenge for those who left school for decades, Lithan is one of the few academics who actually aid Lithan’s graduates to find a fitting job. People are here for the skill upgrade but mostly for a JOB. It is impossible for Lithan to 100% help everyone to get a job due to work experience discrepancy and limited vacancy, hence Lithan should focus their efforts on the following: 1. Partnership with local-borne SMEs and MNC such as ShengSiong Group who are actively aiming to educate their employees. The group had partnered with ITE to send their staff for training in the academy, in exchange for student internships in their supermarket. It is a win-win strategy if Lithan were to consider going in this direction as ‘Internship’ could help a career switcher to close up their skill gap. 2. Working closely with the government to continue with the training courses. As millions has been spent by the government to market the awareness of such grants, Singaporean naturally will search in the MySkillsFuture URL which Lithan will be able to backlink the URL for a high volume lead. 3. Be active in social media but not aggressively push courses. Instead, creating values for viewers through the illustration of problems with solutions and positive outcome results if people were to join in Lithan courses.
- 9. Task 1 – Digital Marketing Plan STRATEGY For the marketing platforms, we would use: ● Facebook ● Instagram ● LinkedIn ● YouTube ● Website ● Blog The two groups that we have focused on are the Millennials (ages 18-34) and the Pioneer generation (ages 40 and above). We would tailor the ways we would reach them. For the Millennials: We would use all platforms as a marketing tool to funnel them to Lithan. However, we would be putting more effort into Facebook, Instagram, and YouTube. Based on research, Millennials' habits are dependent on digital devices and social media for decision-making and solution. Making it more likely that our ads/posts would reach the targeted audience. For the Pioneer group: Most of these people were born before the dawn of the digital age boom, we could use all platforms as well so as not to miss out on any digitally advanced leads, but focusing more on traditional websites such as blogs and LinkedIn. The reason being is the fact that websites and blogs have been around since the early years of internet history, it is a more familiar form for the pioneer generation to collect information. KPI’s ● Increase new monthly visits to the website by +12% (3000 people) in 6 months ● Generate Engagement for each post created in the forms of shares, likes and comments on growth by 5% (90) per month.
- 10. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 1 Initial Publishing Platform Blog Content-Type Text, Infographics Category Digital Marketing Title In a post-pandemic world, Digital Marketing is the way to go! Exclusive interview with XiaXue Keywords Digital Marketing, Digital marketing in Singapore Customer Life Cycle Stage Awareness Content Goal Increase employability KPI 1000 view in 3 months Social Media Distribution Platforms Facebook, Website, Instagram, LinkedIn CTA Join us to learn more Remarks Record an interview with XiaXue, an influencer on cosmetic product blogging who rose to fame by leveraging SEO. Have her advertising Lithan’s Digital Marketing courses, creating backlinks from her blog to our website.
- 11. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 1 FREELANCERS BUDGETS Writer Tina Lee $400 Designer John Ann $350 Photographer Mao De $150 Videographer Lee Dong $400 PROMOTIONS Facebook ads Keric $150 Google Ads Keric $200 YouTube ads - Resource Allocation
- 12. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 2 Initial Publishing Platform YouTube Content-Type Video Category Digital Marketing Title Why Digital Marketing is the future (feat. Brad Lau aka LadyIronChef) Keywords Digital Marketing Customer Life Cycle Stage Consideration Content Goal Explaining the importance of digital transformation KPI 10,000 views in 2 months Social Media Distribution Platforms Facebook, Website, Instagram, LinkedIn CTA Subscribe Remarks Video is easy for people to digest, keeps the cost down in the long run by repurposing content yet not let it feel as genuine and stale, it also has a humanistic touch too.
- 13. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 2 FREELANCERS BUDGETS Writer Tina Lee $400 Designer John Ann $350 Photographer - Videographer Lee Dong $400 PROMOTIONS Facebook ads Keric $150 Google Ads - YouTube ads Keric $200 Resource Allocation
- 14. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 3 Initial Publishing Platform Facebook and Instagram Content-Type Text, Infographics, Video Category Digital Marketing Title Digital Marketing Courses to consider taking up in 2021 Keywords Digital Marketing Customer Life Cycle Stage Consideration Content Goal Conversion KPI 2500 view in 2 months Social Media Distribution Platforms Website, Blog, LinkedIn CTA Click here to learn more Remarks Have an infographic designed with text and pictures that show them the listed course information and hyperlinks which will direct them straight to Lithan's course page.
- 15. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 3 FREELANCERS BUDGETS Writer Tina Lee $400 Designer John Ann $350 Photographer - - Videographer - - PROMOTIONS Facebook ads Keric $150 Google Ads Keric $150 YouTube ads - - Resource Allocation
- 16. Task 1 – Digital Marketing Plan Control How to monitor our marketing performance? ● YouTube has its analytics platform for its channel called YouTube Studios. Using this free tool, Lithan can monitor its videos and interact. Also being able to check the demographics, reach, and engagement per video. ● Same as YouTube, Instagram also has its own Instagram Analytic program. However, it is not very in-depth, thus, Hootsuite analytics would be a good option.
- 17. Task 1 – Digital Marketing Plan Control How to monitor our marketing performance? ● Facebook can be monitored through Facebook ads manager ● For LinkedIn, the School website, and blog. Using Google Analytics (GA) would be a good option as it has lots of ways to break down the report need, you can even customize dashboards that can be exported and shared with colleagues, so everyone can be on the same page. At the end of each week and month, we can monitor our progress and from there, take action to audit the posts which have not met our expected KPIs.
- 18. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) Observations There are 3 primary types of devices that people use to view Lithan’s website mobile, desktop, and Tablet. Mobile users make up the majority at 26,801(53.29%). Desktop 23,057(45.84%) users and tablet 436(0.87%) users. The bounce rates are as follows 72.89%, 56.06%, and 56.31% respectively. The high bounce rates for all are high.
- 19. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) The view of Lithan’s website on mobile(Android) Observations Too much information is squeezed into a page, making the fonts too small. It needs at least size 12 for a start and adjusted according to the typeface. Mobile users’ concentration span is less than 3-5 seconds and will click off from the site when they could not find the information needed. Another reason for the high bounce could be the user clicked it accidentally and closed the ad without a second look. Problem: Lithan’s Website needs to cater to other platforms, not only desktop: Mobile-friendly More people are using their phones or other devices to browse the web. It is important to consider building the website with a responsive layout where the website can adjust to different screens. Load time Waiting for a website on mobile to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less, and they will potentially leave a site that is not loaded within 3 seconds.
- 20. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) Recommendations: ● Move towards having an app developed. ● Ensure that the website design/technology supports the most common devices which people use to access it. The most well-known mobile OSes are Android, iOS, Windows Phone OS, and Symbian. The market share ratios of those OSes are Android 47.51%, iOS 41.97%, Symbian 3.31%, and Windows Phone OS 2.57%. There are some other mobile OSes less used. (BlackBerry, Samsung, etc.) Lithan needs to be sure that it performs well in these OSes. ● Identify opportunities to develop better content and calls to action for different devices. This is a cue to surf the site using the most popular devices to make sure that the user experience is what is assumed. ● Identify opportunities to develop device-specific mobile apps to support the most common mobile operating systems. ● Ensure that marketing campaigns are driving traffic from the intended devices. ● With mobile web browsing beginning to take over desktop browsing, mobile optimization should be a major priority for the business going forward. Lower the high bounce rate on mobile by fixing any bugs. Optimize the website for speed and responsiveness since the average session is longer than Mobile. ● Simplify the design for the mobile. It should be more direct and simpler to navigate.
- 21. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) Good examples of Mobile app designs:
- 22. Task 3 – Study Search Ads Campaign Finding: Keywords (25 January 2021 -25 April 2021)
- 23. Task 3 – Study Search Ads Campaign Finding: Keywords (25 January 2021 -25 April 2021) Observations The keyword for the second-highest CPC is $0.39 with the second-highest bounce rate of 95.02% and the highest cost of $4,169.21 for the 4 months with zero conversions. The interesting part of these keywords is all of them are related to job-related issues such as employment, hunting, opening, etc. Nothing is mentioned in the courses. This is misleading and reflects the school in a bad light. Google Ads runs like an auction with every time someone searches, the auction takes place. Running the right keywords is important, and it reduces the bounce rate and a higher value per conversion. Recommendations: ● Always aim to be in the top three positions in Google Ads. If you cannot achieve it, aim for a lower ad position. Users will go beyond the 1-3 ads if they are serious about finding the right courses. Settle for a lower position, lower decreases in CPC, and save ad cost. ● Using long-Tail Keywords is a solution to lower CPC. The more specific the relevant keywords, the cheaper the cost per click will be because of fewer people bidding. This, in turn, may result in a better conversion rate and a lesser bounce rate. ● It is impossible to know everything people search for. There is a need for some research to find more keyword ideas before deciding the direction of how the ads will run. There are many ways to do this, one method is to use a keyword research tool. It is recommended to have a direct course name for keywords such as Digital marketing, Data Science, UX design, etc. Proposed keywords will be more directed to the courses Lithan offers rather than a broad spectrum of keywords such as IT courses, digital courses, etc.
- 24. Task 3 – Study Search Ads Campaign Finding: Keywords(25 January 2021 -25 April 2021) Recommended Google Campaign Ad Structure Lithan Courses AdGroup 1: Digital Marketing AdGroup 2: SGUnited Programmes Keywords: digital marketing courses digital marketing course in Singapore digital marketing course 6 months Polytechnic classes in digital marketing online school digital marketing credited online Singapore digital marketing for beginners digital marketing school with certificates Top 5 digital marketing school online Singapore Digital marketing courses after graduation Digital marketing course eligibility Which digital marketing course is the best Digital marketing course cost 6 months Diploma in digital marketing Be A Digital Marketer Digital Learning & Talents Keywords: SGUnited traineeship SGUnited Skills program SGUnited Upskilling SGUnited programs SGUnited mid-career courses SGUnited applications for digital marketing SGUnited traineeship programs SGUnited jobs and skills SGUnited $1,200 allowance for 6 months SGUnited digital marketing courses SGUnited jobs after digital marketing course SGUnited school offering digital marketing SGUnited top 5 digital marketing courses SGUnited traineeship programmes
- 25. Task 3 – Study Search Ads Campaign Finding: Keywords(25 January 2021 -25 April 2021) Recommended Google Campaign Ad Structure Lithan Courses AdGroup 1: Digital Marketing AdGroup 2: SGUnited Programmes Ad 1 Ad 1 Ad 2 Ad 2
- 26. Task 3 – Study Search Ads Campaign 1. After deciding on the Ad1 and Ad 2 groups, go to https://ads.google.com to set up a New Campaign Goal/Objective 2. Create a campaign without a goal’s guidance. 3. For campaign type, select Search and Select Website visits 4. Enter a campaign name. In Networks, DESELECT Google search partners and DESELECT Display Network. Expand “Show more” settings and put in an end date for your campaign. Setting Up Google Ad
- 27. Task 3 – Study Search Ads Campaign 5. Set the location to Singapore and include Budget 6. Create AdGroups and paste your KWs from the list that you’ve already prepared. Your KWs should be a good mix of normal/broad/short/generic KWs and longtail KWs. 7. Enter Google Campaign URL (UTM Link) into the Final URL area for tracking and specify the correct source and medium. Setting Up Google Ad
- 28. Task 4 – Study Social Media Marketing Activities Social Media Platform 2: Instagram URL: https://www.instagram.com/lithanacademysg Screenshot of Instagram Page List of Recent 6-8 Posts Post 1 Post 2 Post 3 Post 4 Post 5 Post 6
- 29. Task 4 – Study Social Media Marketing Activities Social Media Platform 2: Instagram URL: https://www.instagram.com/lithanacademysg Findings Post Date of Posting Target Audience Type of Content Engagement Suggestions URL Post 1 25 Apr 2021 Job Seekers, Finance Students/ Workers Text, Image 6 Likes Too wordy, too much text. Says to register interest but does not say where. Include a link in bio as links are not allowed in Instagram texts. https://www.instagram.com/p/COE mNg8F5e-/?utm_source=ig_web_co py_link Post 2 19 Apr 2021 Job Seekers, People Looking For Career Change Text, Image 8 Likes Too wordy as well. Include an infographic to get through all that information in a clean, simple to understand manner. https://www.instagram.com/p/CN1f a2HALO_/?utm_source=ig_web_cop y_link Post 3 7 Oct 2020 Job Seekers, People Looking For Career Change Text, Image 17 Likes Include “link in bio” in the text and actually include the link in bio such that people who see it can understand what is the Call To Action. https://www.instagram.com/p/CGC caa6hjJ-/?utm_source=ig_web_copy _link Post 4 30 Sept 2020 People Interested in SkillsFuture, Job Seekers Text, Image 13 Likes What is SFA MOU, CDC, SSG, e2i? Not many people know, do not use abbreviations willy-nilly and confuse people needlessly. Write down what those abbreviations mean at least, the full word and put the abbreviation in brackets. https://www.instagram.com/p/CFvu LmplAGy/?utm_source=ig_web_cop y_link Post 5 25 July 2020 Job Seekers, People Looking For Career Change Text, Image 6 Likes The “click here” portion cannot be clicked, doesn’t make sense. Change it to “copy this link into your browser for more information”. https://www.instagram.com/p/CDD CkYFgv4x/?utm_source=ig_web_co py_link Post 6 18 June 2020 Fresh Grads, Job Seeking Grads Text, Image 9 Likes Boost post such that it reaches out to more people and will get more applications, hence higher quantity & quality of person who will get hired. https://www.instagram.com/p/CBj0 sJ6jfuw/?utm_source=ig_web_copy _link
- 30. Task 4 – Study Social Media Marketing Activities Social Media Platform 2: Instagram URL: https://www.instagram.com/lithanacademysg Observations ● 1,126 Followers ● 118 Posts ● Post quite rarely on Instagram, hence that reflects the low follower count on their Instagram ● Lithan does not utilise link in bio for their page. Instagram cannot post links in the text, hence link in bio is the best option for landing pages & links ● Posts are not engaging, feel very corporate instead of interactive with the average user Recommendation ● More frequent posts scheduled. Scheduling of posts are very staggered. For example, there are only 2 posts for this whole year (both in April) and average of 1 post every 1-2 months last year. Not only will this cause Instagram algorithms to not favour Lithan’s post on the feed of someone following Lithan’s page, this will deter people from following the Instagram page as there is very little information & updates available. This is especially important as a lot of people look for their information through Instagram these days. No updates=no engagements. ● Incorporate Link In Bio. Incorporate a tool such as Linktree, lnk.bio, linkinprofile.com or Smarturl in the bio of Lithan’s page. There are a few posts where it says “click here” yet it does not show anything to click, or where there is supposed to be Call To Action, yet there is none for the user to follow through. Hence, like most companies, Lithan should employ a link in bio option when they want users to find out more information or want to direct them to a landing page. This is a must. ● If there is a need for a call to action, such as “register interest”, make sure there is an appropriate follow up. Do not say that and then leave the user to find out where to register interest on their own, most users will not do that. This goes back to putting the link in bio such that users know what to do next. If there is no “map” drawn for the user to go from one action to the next, chances are there is a low chance they will want to create any sort of action. ● Do not schedule posts on weekends, unless if appropriate or necessary. An example could be when there is a trending topic on a Saturday, and they have an idea of a post that would market Lithan and touch on the topic, in that case it is best to come up with the post & post it as soon as possible during that weekend such that there is more engagement and is more relevant. ● Utilise Instagram Story. Lithan does not use this feature at all. Users love sharing interesting things in Instagram Story and Lithan is more likely to show up randomly in people’s Instagram Stories when they scroll through their friend’s IG Stories as well, hence this is a very useful tool that needs to be utilised.
- 31. Task 4 – Study Social Media Marketing Activities Recommended Social Media Schedule Day Date Platform Caption / Message Type of Content (Image, Video, Article etc) Monday 3 May 2021 Instagram Catching Up With Lithan Alumni (Part 1)/ Interview with an alumnus to find out about how it was to struggle during Covid-19, their current job and how Lithan helped them get there. Light hearted, shareable video Video, Text Monday 3 May 2021 Facebook Catching Up With Lithan Alumni (Part 1)/ Interview with an alumnus to find out about how it was to struggle during Covid-19, their current job and how Lithan helped them get there. Light hearted, shareable video Video, Text Wednesday 5 May 2021 YouTube Intro to Digital Marketing Video Friday 7 May 2021 Facebook 3 Tools To Get More Instagram Engagement Text, Image, Link to Article Friday 7 May 2021 LinkedIn Covid-proof Jobs That You Need To Know About Text, Image, Link to Article Monday 10 May 2021 Instagram How To Not Get Cancelled: 7 Things Not To Post On Social Media / A bit of a satirical post, meant to be more engaging and shareable on IG Story Image, Text Thursday 13 May 2021 Facebook Catching Up With Lithan Alumni (Part 2) Video, Text Thursday 13 May 2021 Instagram Catching Up With Lithan Alumni (Part 2) Video, Text Friday 18 May 2021 YouTube Catching Up With Lithan Alumni/ Parts 1 + 2 combined to be posted on the YouTube page, along with additional content, after which the YouTube video can be posted on socials as well Video Monday 21 May 2021 YouTube 6 Types of Students During Online Learning (feat. JianHao Tan) Video
- 32. Task 4 – Study Social Media Marketing Activities Reasoning for Recommended Social Media Schedule Facebook and Instagram are 2 of the most popular social media platforms in the world (not including YouTube which is number 2 but more of a video watching platform, and WhatsApp & Messenger at number 3 & 4 which are messaging platforms), and these are the most used platforms for users to interact with friends & family online as well as the most used for checking on updates/new posts from pages they like & is the most shareable on the same platform. This is especially true for Lithan, where they have the most followers on Facebook & Instagram is where it is easiest to share a post on IG Story as well as have the most reach to job seekers and potential people that will enrol in Lithan’s courses, not to mention they are the best platforms for paid ads to reach Lithan’s target demographic. Lithan also posts very rarely on Instagram and does not provide proper Call To Actions there, so that needs to change, and have been reflected as so in the social media schedule. Lithan also posts rarely on YouTube, and even when they do, it is mostly webinars or videos which are not very searchable nor is it that shareable. Hence, Lithan needs to incorporate YouTube more into their posting schedule and come up with content that are not too dull and which people would actually search for or which would keep the viewer engaged as there are thousands of videos posted on YouTube each day. Hence, as proposed in the social media schedule, it needs to be content which doesn’t get drowned out by the rest, and also each video needs to know what their geographical target demographic is as well (e.g. with the JianHao Tan collab, target Singaporean viewers such that it has potential to appear on Singapore’s trending page, while also increasing exposure of Lithan for Singaporean potential students/job seekers). As for LinkedIn, there is only one post in the current proposed schedule because Lithan post regularly on LinkedIn whenever there is a business/networking update, but only targets potential business partners there, hence there needs to be a mix between that as well as targeting the many users on LinkedIn who use it to look for jobs or further learning, which still would be on-brand with their other current posts. As this is Lithan’s 2nd most followed platform, along with the regular posts and this new target demographic posts, Lithan’s LinkedIn would be rich with content.
- 33. Task 4 – Study Social Media Marketing Activities Mock-ups of Proposed Posts Post 1 Post 2 Facebook Catching Up With Lithan Alumni (Part 1)/ Interview with an alumnus to find out about how it was to struggle during Covid-19, their current job and how Lithan helped them get there. Light hearted, shareable video Video, Text Instagram How To Not Get Cancelled: 7 Things Not To Post On Social Media/ A bit of a satirical post, meant to be more engaging and shareable on IG Story Image, Text
- 34. Task 5 – Study Content Marketing Activities Blog URL & Screenshot of Blog: URL: https://www.lithan.com/resources
- 35. Task 5 – Study Content Marketing Activities Finding: Post Type Observation: All the posts published are articles that offer little or no value to their readers. One component that is severely lacking in the post is the addressing of problems and pain points that are faced by Lithan’s target audience. It would be most beneficial for Lithan to address these said problems in their blog posts to further boost awareness, increase engagement and generate conversions. Recommendations: We would strongly recommend that Lithan publish more high-quality content that addresses the various pain points of their different customer segments & buyer personas, content to explain the different options and solutions to these said pain points, as well as content that would ultimately influence the various customer segments and buyer personas into conversion.
- 36. Task 5 – Study Content Marketing Activities List of Suggested KWs For those who are seeking a career change or a career upskill, we suggest the following keywords to be used: Career in IT IT Careers Singapore IT Jobs Singapore IT Courses Singapore Professional Diploma Professional Diploma IT SG United Courses SGUS Programme SG United Diploma Digital Sales Course Digital Sales Diploma Digital Sales Specialist Course Digital Marketing Course Digital Marketing Diploma Digital Marketing School Digital Operations Singapore Digital Operations Course Digital Operations Skills SAP ERP Singapore SAP ERP Course SAP ERP Consultant Singapore AI Developer AI Developer Course AI Developer Diploma IT Support Jobs Singapore Infocomm Technology Course Infocomm Technology Diploma Systems Administrator Jobs Systems Administrator Course Systems Administrator Diploma Cyber Security Jobs Singapore Cyber Security Course Cyber Security Diploma For business owners or companies that are seeking digitalization of their workplace, we would suggest the following keywords to be used: Digital Leadership Singapore Digital Leadership Course Digital Leadership Training Digital Workplace Singapore Digital Workplace Course Digital Workplace Training Digital Business Singapore Digital Business Implementation Digital Business Course Digital Business Training Innovation Management Singapore Innovation Management Training Innovation Management Course Data Science Singapore Data Science Training Data Science Course Singapore Digital Sales Transformation Digital Sales Transformation Course Singapore Omni Marketing Transformation Omni Marketing Course Singapore
- 37. Task 5 – Study Content Marketing Activities Recommended Content Plan Editorial Calendar Post Date 1 June 2021 1 June 2021 11 June 2021 11 June 2021 21 June 2021 21 June 2021 Writer/Editor Rahman Rahman Rahman Rahman Rahman Rahman Initial Publishing Platform Blog Blog Blog Blog Blog Blog Content Type Article with Infographics Article with Infographics Article with Videos Article with Videos Article with Images Article with Images Category Digital business skills Skill upgrading Digital business skills Skill upgrading Digital business skills Skill upgrading Title STUCK: The Problems Business Owners Face But Don’t Talk About WHAT NOW?: The Dilemma of The Mid-level Career Person 5 Skills Every Business Owner Should Acquire 10 Skills You Should Pick Up To Stay Ahead of The Game NOW YOU SEE ME: Why Digital Marketing Is THE Essential Skill for Every Business Owner SETBACKS & COMEBACKS: 5 Diploma Programmes To Kickstart Your Career In The Digital World! Keywords ● Digital business ● Digital business skills ● Business owner skills ● Skill upgrading ● Career upskill ● Career problems ● Career dilemma ● Digital business ● Digital business skills ● Business owner skills ● Skill upgrading ● Career upskill ● Career problems ● Career dilemma ● Digital business ● Digital business skills ● Business owner skills ● Digital marketing ● Digital marketing course ● Digital marketing skills ● Skill upgrading ● Career upskill ● Career upstart ● Career upgrade ● Career solutions ● Digital career ● Career in IT ● Diploma courses Consumer Lifecycle Stage Awareness Awareness Consideration Consideration Decision Decision Content Goal Consumption Consumption Engagement Engagement Conversion Conversion KPI 600 page views 950 page views 40 shares 75 shares 35 conversions 60 conversions CTA Subscribe to our newsletter now to be notified on all new posts. Subscribe to our newsletter now to be notified on all new posts. Share this post to your friends and loved ones! Share this post to your friends and loved ones! Enrol for our Diploma in Digital Marketing programme now! Enrol now and get your free career consultation now!
- 38. Task 6 – Study Email Marketing Activities Email Subscription Form URL & Screenshot: URL: https://www.lithan.com/email-subscription
- 39. Task 6 – Study Email Marketing Activities Finding: Drip Campaign Observation: Upon subscribing to the mailing list, I had waited for over a week for an email from Lithan Academy confirming my successful sign-up to their email newsletter. However, I still have yet to receive such an email. It is clear to me that an email drip campaign has not been configured and has not been put in place. This (or even the simple lack of a confirmation email) would not only confuse subscribers, but it would also make it easier for them to forget about Lithan in their search for an academic institution and course. It would also reflect badly on the professional outlook of Lithan academy. Recommendation: I would strongly recommend the implementation of an email drip campaign for every successful subscription or sign up to the e-newsletter or mailing list, starting with a confirmation email which should be sent out within 2 minutes of every successful sign-up. The email should not only thank subscribers and welcome them to the Lithan Academy email newsletter, but it should also contain important contact information such as contact number and email address should the subscriber have any inquiries on Lithan Academy and the programs that are offered.
- 40. Task 6 – Study Email Marketing Activities Finding: Header Title Observation: It came to my attention while subscribing to the mailing list that I was subscribing to “test mail campaign name”. This would be confusing and would not relate at all to a viewer whose intention is to subscribe to Lithan’s mailing list for all the latest marketing news, events, and promotions. This confusion would lead them to not go through with the subscription as they would think that the page is merely a test page. Recommendation: I would not only strongly recommend, but deem it compulsory that the page be enhanced with a better header title & be changed as soon as possible to project a clearer objective and purpose of the subscription form to viewers and potential subscribers. Examples of this would be “Subscribe to Lithan Academy’s E-Newsletter” or “Subscribe Now for Latest Updates, Events & Promotions!”.
- 41. Task 6 – Study Email Marketing Activities Recommended Email Plan for Mailing List Subscribers Buyer Stage Schedule (When to send?) Subject Line CTA 1 Awareness Every Monday 9am The Digital Revolution: What Is It and How Can Your Business Benefit From It? Read more about it on our blog! 2 Consideration Every Wednesday 9am Email Marketing Trends in 2021 Read more about it on our blog! 3 Decision Every Friday 9am Kickstart Your Career in Digital Marketing With Us! Enrol for our Diploma in Digital Marketing programme now!
- 42. Task 6 – Study Email Marketing Activities Email Mockup
- 43. Task 7 – Study SEO Activities ON-PAGE SEO Finding: Meta Description Observation I have observed that pages in the Lithan Academy website do not contain a meta description, as shown in the screenshots below: It is important that the meta description is put in as it is used to summarize a web page's content. They also appear in search engine results to inform viewers about the content of a web page before they click on it. Recommendation I would strongly recommend putting in the meta description of every page on the website to allow better SEO optimization and for the page to have a better SERP ranking. https://www.lithan.com/blog/-/blog/academy-of-p olicy-and-development-apd-mulls-incubating-glocal- global-yet-local-digital-talents-with-educlaas https://www.lithan.com/blog/-/blog/holy-angel-uni versity-philippines-inks-moa-with-lithan-academy-fo r-digital-programs-collaboration https://www.lithan.com/blog/-/blog/unlocking-asia -pacific-s-digital-potential
- 44. Task 7 – Study SEO Activities TECHNICAL SEO Finding: Mobile-Friendly Test Observation Based on my research on Google Mobile-Friendly Test, it is observed that the mobile version of the website is mobile-friendly for users and viewers, as shown in the screenshot below: However, it is also noted that an error message returned, citing page loading issues as not all page resources could be loaded, as seen in the screenshot below: As seen in the error message above, this affects how Google would see and understand the page, hence affecting the organic search ranking of the page. Recommendation I recommend that mobile-friendly tests are carried out regularly using tools such as Google Mobile-Friendly Test. I also recommend mobile optimization such as font size, image size, as well as the quality & resolution of visual assets used.
- 45. Task 7 – Study SEO Activities OFF-PAGE SEO Finding: Website Backlink Observation In my research, I found that Lithan’s website received backlinks from several other websites, such as the following: I observed that the majority of these backlinks come from educational websites as well as websites whose content cater to those who are in IT or are interested in IT. Recommendations I recommend that Lithan build relationships and earn backlinks (either paid or earned) with alternative media outlets such as SGAG, Mothership.SG and The Smart Local to appeal to new customer segments. https://digitalsenior.sg/lithan-academy-singapore/ https://coursesmalaysia.com/institutions/lithan-aca demy https://it.com.sg/courses/best-digital-marketing-co urses/#14-lithan
- 46. Task 7 – Study SEO Activities SEO Plan Recommended Webpage On-page SEO 1.1 Target Keyword: Digitalized Workforce 1.2 Page Title 1.3 Page URL 1.4 Meta Description 1.5 Image Alt Tag
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Capstone Project
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Top Free Digital Marketing Projects Students in 2023
By Aditya Shastri
Are you a digital marketing student struggling with ideas for digital marketing projects? We have a list of live digital marketing projects that will help you with your struggle to get through finals week!
We understand the stress that comes along with project deadlines and the need to strive for perfection when it comes to any kind of digital marketing project.
Let’s have a look at some free digital marketing project samples that’ll get you going and give you some inspiration for your project.
Top 9 Ideas of Digital Marketing Projects To Choose From
1. web analytics report.
A web analytics report is a great project idea. This will give you hands-on experience with analytics tools and add to your skill-set. It will help you understand paid and organic tools and how to apply them to your marketing strategy.
Make a mock page on social media and use Google Analytics to share a report.
Check out this short course on Google Analytics that’ll help you gain insights on how it works with 20 hours of lectures.
2. SEO Marketing Case Study
The best way to learn SEO or search engine optimization is through practical learning. Learn how to drive organic sales to a mock website. You can also look up the top-performing keywords and add these to your strategy. Check out how to do a keyword search.
We highly recommend this short online course on SEO that’ll help your website rank higher and add value to your project.
3. CRO Marketing Case Study
(Source: Smart Insights )
CRO or conversion rate optimization is the systematic process of optimizing the number of visitors to your website who take a certain action. This action can be anything from filling a form, making a purchase, sharing personal information, etc.
A CRO marketing strategy case study is a good project idea when you are getting started. To know more about CRO marketing, check out this in-depth Guide for CRO marketing .
4. Remarketing
Remarketing using Facebook Analytics is a good digital marketing project for MBA students alike. Remarketing is displaying ads to a user who previously showed interest in your product or service but did not make a conversion. Its aim is to remind the user of your product or service again.
Remarketing has seen increased conversions over the years and what better way to actually understand it than do a live digital marketing project on remarketing?
Google Ads remarketing is a useful tool for remarketing. Check out some more digital marketing tools here.
5. Social Media Strategies for the Aviation sector
How about a social media strategy for the aviation sector? The hospitality and aviation sectors have taken the worst hit during the pandemic. Hence, this would also add thoughtfulness to your project. Check out this insightful case study on ixigo to understand how to go about it.
You can also check out these 20+ social media strategies for some strategic direction.
6. Understand Budgets and Returns on Investment
As part of this project, reach out to various companies who are approachable and willing to share what budgets they are spending and what kind of returns they expect.
If they have worked on previous projects, they might be able to share some learnings. This report can be quite insightful and impressive.
7. Online Reputation Management Survey for an Agency
Customer satisfaction is imperative for a company’s growth and sustainability. This is where online reputation management comes into play as it is also how a customer perceives your brand.
Reach out to a digital marketing agency and understand how they manage online reputation management by conduction a survey. Today, there are multiple tools available for online reputation management. Understand which ones they use and why is it their preferred choice.
If you’d like to learn more about online reputation management, check out this short online course for online reputation management by IIDE.
8. Digital Marketing Tools Analysis
Make a mock page. Then design a marketing strategy and understand which tools work best for you. SEMrush and Moz are a few popular SEO tools, HootSuite and SproutSocial are used for social media.
Once you have a hang of the tools and are familiar with the dashboards, you can better understand its pros and cons and which ones are better than the rest.
9. Comparison Between Traditional and Digital Marketing
This is a good topic for digital marketing projects. Compare both traditional and digital marketing. Cover topics such as the differences in the target audience, costs, reach, initial investment, measurability, speed, etc.
We recommend that you read this blog on Traditional Marketing vs. Digital marketing for more.
Free Digital Marketing Projects & Presentations
Read these digital marketing projects & presentations by IIDE Students given below to understand how you can make one for yourself.
- A Digital Marketing Strategy For India Hikes To Capture The Travel Industry
- The DIY Giant’s Entry in India: A Marketing Strategy Case Study on Ikea
- Unique Case Study on Ola’s Digital Marketing Strategy and UI/UX
- iXiGO – A Digital Marketing Strategy
- Step-by-Step UrbanClap Marketing & Advertisement Strategy with Case Study
Click here for some more Free Digital Marketing Presentations .
Conclusion
Let us know if you enjoyed reading this blog on digital marketing projects. If you used any of these recommendations, please do tell us in the comments below!
If you’re a student, looking to do a short course on digital marketing, check out this online comprehensive digital marketing course .
If you’re in your last year of graduation or have already graduated and looking to upskill, get in touch with us to know more about this extensive Digital Marketing MBA .
Aditya Shastri
Lead Trainer & Head of Learning & Development at IIDE
Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]
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CAPSTONE PROJECT
A brand is the essence of one's own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique -you‖. Otherwise, your brand will just be a facade. The power of a strong logo in brand identity is that a simple visual can instantaneously communicate a brand and what it is about. Some large brands are able to do this by symbol only, without words that are the Holy Grail that brands dream about. This seems to represent the very essence of communication at its most primitive roots. Few can pull it off. Logos are vitally important, but are just one component of what creates a strong brand. Logos should support the broader brand strategy that supports an even bigger brand story. (According to Paul Biedermannre:DESIGN ) A brand is a reason to choose.( According to Cheryl Burgess -Blue Focus
Related Papers
Marketing Theory
Laurent Muzellec
Phillip Nkete
IAEME Publication
Brands are perceived as valuable assets from both consumer and company perspectives. Business leaders are fully aware of the importance of brand, branding and brand management for their survival and maintaining sustainable development in competitive and globalized world. The importance of brand, branding and brand management is not only felt and experienced by corporate but even the countries, individuals and political parties are not untouched with this. This paper provides a synthesis of the fragmented literature on brand management that is organized under seven heads: different definitions on brand, layers of brand, importance of brand management, brand concept management, brand management models, current trends in brand management and conclusions. The ultimate section of the work that is future scope will open the path for future research in the area of brand, branding or brand management
JASH MATHEW
The purpose of this study is to investigate the impact of corporate branding on brand loyalty with the mediating effect of emotional attachment in the luxury fashion market. Cross-sectional data were collected from 132 customers who purchased luxury brands. Regression was used to test the hypotheses of the framework developed for the study and correlation matrix used to see the relationship among the variables. Finding shows that functional and symbolic benefits have significant impact on brand loyalty, whereas other variables are found not to be significant. This study offers new empirical support for the proposition that corporate branding efforts have a role, thought limited, in building customer emotional attachment and loyalty towards luxury brands. As such, findings from this study can provide managers with a guide to managing their branding strategies so that customer emotional attachment and brand loyalty can be built in the most cost-effective manner.
RANJITHA G P
Purpose – The purposes of the paper are, First, based on the extant categorization of brand conceptualizations the paper classifies the brand concepts under firm perspective, consumer perspective and adds a new perspective 'stakeholder perspective'. Second, the paper reviews and synthesizes the empirical research in branding in the period from 2006 to 2014, identifies the emerging research areas in branding, synthesizes the research findings, as well as future research directions.
Open Access Publishing Group
Brands are always considered as one of the most valuable assets of an organization. Making strong brands and essentiality of strong presence in mind are the proprieties of most organizations. Because in general believes, the strong brands can increase the competitive advantage. The brand personality and brand equity are variables that can be effective on customers and also affect their shopping behavior; therefore, the purpose of this study is to survey the mediating role of brand equity in the relationship between the brand personality and obsessive shopping behavior of sport clothes consumers. The statistic society of this research is constituted the sport clothes buyers of Tehran that 246 persons were chosen as the sample using Cochran's unknown sample size formula. For data collection, Aaker brand equity questionnaires (1996), brand personality questionnaire of Jones et al (2009) and obsessive shopping behavior questionnaire of Edwards (1993) were used. The results of study showed that there is a meaningful relationship between the brand personality and its components with brand equity and obsessive shopping behavior of sport clothes costumers. Also, the results of model showed that brand personality both directly and through the brand equity is effective on costumers' obsessive shopping behavior. According to these results, it can be suggested that for affecting the costumers' obsessive shopping behavior, the brand personality and brand equity should be reinforced for customers. JEL: L67, L83, Z20, Z29
TJPRC Publication
Branding is not a modern concept, but it existed prior to the 20th century. The oldest generic brand in continuous use in India since the Vedic period is Chyawanprash. The importance of branding cannot be neglected in today's competitive world. Brand Identity, brand image and brand equity are important aspects of branding. The outward expression of the brand, including its name, logo, tone, tagline, symbols and visual appearance is a brand's identity. It should be meaningful, distinct and flexible. A brand image is how the consumers perceive the brand. The brand image is not created, but is automatically formed. A strong brand image is a powerful asset and makes people confident that the organization is dependable. Brand equity is the value that the customer attaches to a particular brand. Brand equity can provide a platform for growth by brand extensions. The paper attempts to explain the above mentioned concepts of branding
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This course is part of the Social Media Marketing Specialization
Social Marketing Capstone Project
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About this Course
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Could your company benefit from training employees on in-demand skills?
Skills you will gain
- Social Media Marketing
- Social Media
Randy Hlavac
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
See how employees at top companies are mastering in-demand skills
Syllabus - What you will learn from this course
Capstone project.
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
Selecting a Strategy
Select the strategy for your Project and establish your empowering concept.
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.
Complete and Submit Your Capstone Projects
This week you will complete and submit your Capstone Projects for peer review.
Peer Review and Congratulations!
This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
- 5 stars 90.69%
- 4 stars 7.97%
- 3 stars 0.99%
- 2 stars 0.33%
TOP REVIEWS FROM SOCIAL MARKETING CAPSTONE PROJECT
Randy made the course very interactive! Enjoyed the speakers that were got on board as well! Thank you!
It's a ton of work to complete but this specialization is worth the effort.
The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.
Randy Hlavac is an amazing instructor! Great course!
About the Social Media Marketing Specialization
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions? Visit the Learner Help Center .
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Digital Marketing Capstone
Key Information
About the content.
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Instructors
Aric Rindfleisch John M. Jones Professor of Marketing Department of Business Administration
Kevin Hartman Visiting Professor & Head of Analytics at Google College of Business
Rhiannon Clifton Program Director Charles H. Sandage Department of Advertising
Mike Yao Associate Professor of Digital Media Charles H. Sandage Department of Advertising
Vishal Sachdev Clinical Assistant Professor , Director, Illinois MakerLab Business Administration
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Another crucial advantage of our service is our writers. You may have asked yourself, ‘I’d like to pay someone to write a paper for me, but who exactly will that person be?’ Once you order a paper, our managers will choose the best writer based on your requirements. You’ll get a writer who is a true expert in the relevant subject, and a perfect fit is certain to be found due to our thorough procedure of selecting.
Every applicant passes a complex procedure of tests to become one of our permanent writers. First of all, they should provide their credentials. We need to make sure that any prospective writers we hire have the proper experience.. The next step resides in passing a series of tests related to grammar, in addition to subject and/or discipline. Every paper-writer must pass them to prove their competency and their selected field of expertise.
One more step includes writing a sample to prove the ability to research and write consistently. Moreover, we always set our heart on hiring only devoted writers. When you ask us to write your essay or other academic works, you can be sure that they always do their best to provide you with well-structured and properly-written papers of high quality.
The final chord is related to special aspects of academic paper-writing. It means that every writer is prepared to cite properly, use different styles, and so on, so you don’t have to be worried about formatting at all.
‘So, can they write an ideal paper for me?’ We answer in the affirmative because we select only the best writers for our customers. Approximately 11% of all applicants can pass the whole set of tests and are ready to help you. All writers are fully compensated for their work and are highly motivated to provide you with the best results.
We are online 24/7 so that you could monitor the process of paper-writing and contact us whenever necessary. Don’t forget that your satisfaction is our priority. Our writers fully focus on your order when it comes to the ‘write my paper’ procedure. Our managers will immediately send all the information to your writer if any corrections are required.
It’s time to write my paper! What should I do?
‘I am ready to pay to have a paper written! Where do I start?’ Our team hears these words every day. We really believe that every student should be happy. That’s why we offer you to look at the simple steps to make the process even more convenient.
- Fill in the comprehensible order form located on the main page of our website. If you need some help with it, feel free to contact our support team.
- Provide the necessary details, such as the topic, subject or discipline, paper format, your academic level, etc.
- Select the deadline, and we will strictly follow it.
- Pay the total price. Submit a preferred payment method. The full sum will be deposited into your account on our website. The money will be transferred to your writer in case you approve the paper.
- If you have additional materials provided by your professor or may simply assist in writing your paper, please attach them too. They will help the assigned writer meet your professor’s expectations.
Every paper we can write for you is expertly-researched, well-structured, and consistent. Take a look at some types of papers we can help you with:
- Dissertations
- Research papers
- Case studies
- Term papers
- Business plans, etc.
Questions like ‘I would like you to write a paper for me without destroying my reputation. Can you promise to do so?’ or ‘Can you write my paper for me cheap and fast?’ often arise, and we take pride that these options are included in the list. Your safety and anonymity are parts of our common priority, which is to make you fully satisfied with all offered services.
Moreover, our pricing policy is flexible and allows you to select the options that totally suit your needs at affordable prices. You will be pleased with the results and the amount of money spent on your order. Our managers and writers will do the rest according to the highest standards.
Don’t hesitate and hire a writer to work on your paper now!
We believe that students know what is best for them, and if you suppose that it is time to ‘write my paper right now,’ we will help you handle it. ‘Will you do my paper without any hesitation?’ Of course, we will. Our service has all the necessary prerequisites to complete assignments regardless of their difficulty, academic level, or the number of pages. We choose a writer who has vast experience and a breadth of knowledge related to your topic.
Our ‘write my paper for me’ service offers a wide range of extra features to make the ordering process even more pleasant and convenient. Unlike lots of other services, we provide formatting, bibliography, amendments, and a title page for free.
‘When you write my paper for me? Can I monitor the process?’ Naturally, you can. We understand that you may want to ensure that everything is going well. Furthermore, there may be situations when some corrections are needed. We believe that a tool like this can come in handy. The assigned writer will strictly follow your and your professor’s requirements to make sure that your paper is perfect.
‘Is it possible to write my essay from scratch?’ We don’t do just proofreading or editing. Our goal is to fully carry your burden of writing. When this or similar questions appear, we always assure our customers that our writers can do whatever they need. Apart from writing from scratch or editing and proofreading, our experts can effortlessly cope with problem-solving of all kinds;even sophisticated software assignments!
Our ‘write my paper for me’ service is good for everyone who wants to delegate paper-writing to professionals and save precious time that can be spent differently and in a more practical way. We want you to be happy by offering the great opportunity to forget about endless and boring assignments once and forever. You won’t miss anything if your papers become the concern of our professional writers.
Don’t waste your precious time browsing other services. We provide you with everything you need while you are enjoying yourself by doing things you really enjoy. ‘Write my paper then! Do my paper for me right now!’ If you are ready to exclaim these words with delight, we welcome you to our haven, a place where students spend their time serenely and never worry about papers! It’s your turn to have fun, whereas our mission is to provide you with the best papers delivered on time!
Questions our customers ask
Can someone write my paper for me.
Yes, we can. We have writers ready to cope with papers of any complexity. Just contact our specialists and let us help you.
Who can I pay to write a paper for me?
We will help you select a writer according to your needs. As soon as you hire our specialist, you’ll see a significant improvement in your grades.
Can I pay someone to write a paper for me?
Yes, you can. We have lots of professionals to choose from. We employ only well-qualified experts with vast experience in academic paper writing.
What website will write a paper for me?
WritePaperFor.me is the website you need. We offer a wide range of services to cover all your needs. Just place an order and provide instructions, and we will write a perfect paper for you.
Is it safe to use your paper writing service?
Our service is completely safe and anonymous. We don’t keep your personal and payment details and use the latest encryption systems to protect you.
What are you waiting for?
You are a couple of clicks away from tranquility at an affordable price!
- Will you write my paper for me? - Yes, we will.
What we offer:, let’s write a paper for you in no time, follow these 4 simple steps and solve you problem at once.
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Log in to your personal account to know the current status of your paper(s). You can also turn to our support team for the same purpose. Enjoy your life while we're working on your order.
As soon as we write the paper(s) for you, check it for correctness, and if everything is good to go, just download it and enjoy the results.
Our customers’ feedback
Still hesitant just look: others have already used our services and were pleased with the results.
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You’ll write my paper for me, won’t you? We certainly will!
So tired of writing papers that you’re starting to think of your professor’s demise? Relax, we’re only joking! However, even a joke is woven with the thread of truth, and the truth is that endless assignments are constantly nagging at you and keeping you up all night long.
‘Writing my papers is unbearable!’ you may think But you’re not alone… What if we told you that we know a magical place where professionals can write your essays so perfectly that even professors’ most sophisticated requirements will be met? You’ve probably already guessed that we’re talking about WritePaperFor.me — the most delightful, facilitating, and destressing custom paper-writing service!
We are not going to be shy about our wish to see you as our steady customer. As a result, we aren’t twiddling our thumbs but permanently improving our services; we carefully select writers who always bone up on their subjects and disciplines, and we won’t rest unless you’ve gotten your ideal paper(s). All your wishes become our unshakable rules!
Why would I ask you to write paper for me?
Despite the obvious and even natural resistance to the idea of paper writing in principle that may occur with any student, you may also ask yourself, ‘Why would I need you to help me write my paper?’ The answer to this question lies in the spectrum of your routine actions. It’s not surprising that studying becomes part of our lives, but sometimes we’ve just got too much going on!
When you write an essay or academic paper, you just do one of the numerous things you face daily or weekly. This part of your life consumes lots of energy and time, so how can you possibly get around to doing other things like having fun, working, playing sports, helping relatives, and spending time with friends?
People are social creatures, and it’s only natural of us to request help from experts.. That’s why we ask doctors, electricians, or plumbers to help us! They’re all specialists. Who writes essays for you better than you do? Right, people who write numerous essays every day. We are experts in academic writing, aimed at satisfying all your needs related to education.
You just hire a professional to get a paper written, like you normally do in other situations. Our team of writers know everything about writing your paper and can cope with assignments of any complexity and academic level. Well-researched and expertly-written papers are what we do for our customers, and we always do our work professionally so that you could kick back and enjoy your life to the fullest.
The undeniable benefits of our custom paper-writing service
Apart from a paper written in accordance with the highest standards, we provide a wide range of contributory advantages to make your life easier. Let’s take a closer look at them.
Round-the-Clock Support. Our paper-writing service works day and night to help you with all current issues. Our friendly support team is available whenever you need them, even if it’s the middle of the night. They will gladly guide you and answer all your questions on how to order customized papers or consult you about the matters at hand. Feel free to share your questions or concerns with them and get comprehensible answers.
High-Class Quality. ‘Will you write a paper for me that meets all requirements?’ This question is frequently asked by many students, and we always answer in the affirmative. Our main goal is to deliver a perfectly written paper the meets the highest possible writing standards. We don’t rest unless you are satisfied with our work. If you hire a paper writer online, we guarantee you that you get 100% original and plagiarism-free assignments of high quality.
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Fast Delivery. We completely understand how strict deadlines may be when it comes to writing your paper. Even if your paper is due tomorrow morning, you can always rely on us. Our writers meet all set deadlines unequivocally. This rule is ironclad! The offered range is wide and starts from 6 hours to 2 weeks. Which one to choose is totally up to you. On our part, we guarantee that our writers will deliver your order on time.
Free Revisions. Our mission is to hone your paper to perfection. That’s why we offer you free revisions to make everything ideal and according to your needs. Feel free to ask for revisions if there is something you would like to be changed. That’s how our paper writing service works.
Money-Back Guarantee. You can get up to a 100% refund if you are dissatisfied with our work. Nevertheless, we are completely sure of our writers’ professionalism and credibility that offer you hard-core loyalty to our guarantees.
Comprehensible Explanations. ‘Can someone write my paper for me and provide clarifications?’ This question arises from time to time. Naturally, we want you to be totally prepared for the upcoming battle with your professor. If you need to fill the gaps in your knowledge, you can always ask for clarifications related to your paper. Moreover, when you order ‘write my paper for me’ service, you can always turn to our support agents for assistance. They will be glad to provide you with the necessary information and comprehensible explanations.
Fast and Customer-Focused Solutions. ‘Is it possible to do my paper for me so that I don’t worry about it at all?’ It certainly is! We offer all-encompassing solutions to all your academic problems by defining issues, determining their causes, selecting proper alternatives, and ultimately solving them. You are free to do your favorite activities while we are taking care of ongoing matters. You can always rely on us when it comes to essay-writing online and taking an individual approach to every case.
Who will write my paper when I order it?
Another crucial advantage of our service is our writers. You may have asked yourself, ‘I’d like to pay someone to write a paper for me, but who exactly will that person be?’ Once you order a paper, our managers will choose the best writer based on your requirements. You’ll get a writer who is a true expert in the relevant subject, and a perfect fit is certain to be found due to our thorough procedure of selecting.
Every applicant passes a complex procedure of tests to become one of our permanent writers. First of all, they should provide their credentials. We need to make sure that any prospective writers we hire have the proper experience.. The next step resides in passing a series of tests related to grammar, in addition to subject and/or discipline. Every paper-writer must pass them to prove their competency and their selected field of expertise.
One more step includes writing a sample to prove the ability to research and write consistently. Moreover, we always set our heart on hiring only devoted writers. When you ask us to write your essay or other academic works, you can be sure that they always do their best to provide you with well-structured and properly-written papers of high quality.
The final chord is related to special aspects of academic paper-writing. It means that every writer is prepared to cite properly, use different styles, and so on, so you don’t have to be worried about formatting at all.
‘So, can they write an ideal paper for me?’ We answer in the affirmative because we select only the best writers for our customers. Approximately 11% of all applicants can pass the whole set of tests and are ready to help you. All writers are fully compensated for their work and are highly motivated to provide you with the best results.
We are online 24/7 so that you could monitor the process of paper-writing and contact us whenever necessary. Don’t forget that your satisfaction is our priority. Our writers fully focus on your order when it comes to the ‘write my paper’ procedure. Our managers will immediately send all the information to your writer if any corrections are required.
It’s time to write my paper! What should I do?
‘I am ready to pay to have a paper written! Where do I start?’ Our team hears these words every day. We really believe that every student should be happy. That’s why we offer you to look at the simple steps to make the process even more convenient.
- Fill in the comprehensible order form located on the main page of our website. If you need some help with it, feel free to contact our support team.
- Provide the necessary details, such as the topic, subject or discipline, paper format, your academic level, etc.
- Select the deadline, and we will strictly follow it.
- Pay the total price. Submit a preferred payment method. The full sum will be deposited into your account on our website. The money will be transferred to your writer in case you approve the paper.
- If you have additional materials provided by your professor or may simply assist in writing your paper, please attach them too. They will help the assigned writer meet your professor’s expectations.
Every paper we can write for you is expertly-researched, well-structured, and consistent. Take a look at some types of papers we can help you with:
- Dissertations
- Research papers
- Case studies
- Term papers
- Business plans, etc.
Questions like ‘I would like you to write a paper for me without destroying my reputation. Can you promise to do so?’ or ‘Can you write my paper for me cheap and fast?’ often arise, and we take pride that these options are included in the list. Your safety and anonymity are parts of our common priority, which is to make you fully satisfied with all offered services.
Moreover, our pricing policy is flexible and allows you to select the options that totally suit your needs at affordable prices. You will be pleased with the results and the amount of money spent on your order. Our managers and writers will do the rest according to the highest standards.
Don’t hesitate and hire a writer to work on your paper now!
We believe that students know what is best for them, and if you suppose that it is time to ‘write my paper right now,’ we will help you handle it. ‘Will you do my paper without any hesitation?’ Of course, we will. Our service has all the necessary prerequisites to complete assignments regardless of their difficulty, academic level, or the number of pages. We choose a writer who has vast experience and a breadth of knowledge related to your topic.
Our ‘write my paper for me’ service offers a wide range of extra features to make the ordering process even more pleasant and convenient. Unlike lots of other services, we provide formatting, bibliography, amendments, and a title page for free.
‘When you write my paper for me? Can I monitor the process?’ Naturally, you can. We understand that you may want to ensure that everything is going well. Furthermore, there may be situations when some corrections are needed. We believe that a tool like this can come in handy. The assigned writer will strictly follow your and your professor’s requirements to make sure that your paper is perfect.
‘Is it possible to write my essay from scratch?’ We don’t do just proofreading or editing. Our goal is to fully carry your burden of writing. When this or similar questions appear, we always assure our customers that our writers can do whatever they need. Apart from writing from scratch or editing and proofreading, our experts can effortlessly cope with problem-solving of all kinds;even sophisticated software assignments!
Our ‘write my paper for me’ service is good for everyone who wants to delegate paper-writing to professionals and save precious time that can be spent differently and in a more practical way. We want you to be happy by offering the great opportunity to forget about endless and boring assignments once and forever. You won’t miss anything if your papers become the concern of our professional writers.
Don’t waste your precious time browsing other services. We provide you with everything you need while you are enjoying yourself by doing things you really enjoy. ‘Write my paper then! Do my paper for me right now!’ If you are ready to exclaim these words with delight, we welcome you to our haven, a place where students spend their time serenely and never worry about papers! It’s your turn to have fun, whereas our mission is to provide you with the best papers delivered on time!
Questions our customers ask
Can someone write my paper for me.
Yes, we can. We have writers ready to cope with papers of any complexity. Just contact our specialists and let us help you.
Who can I pay to write a paper for me?
We will help you select a writer according to your needs. As soon as you hire our specialist, you’ll see a significant improvement in your grades.
Can I pay someone to write a paper for me?
Yes, you can. We have lots of professionals to choose from. We employ only well-qualified experts with vast experience in academic paper writing.
What website will write a paper for me?
WritePaperFor.me is the website you need. We offer a wide range of services to cover all your needs. Just place an order and provide instructions, and we will write a perfect paper for you.
Is it safe to use your paper writing service?
Our service is completely safe and anonymous. We don’t keep your personal and payment details and use the latest encryption systems to protect you.
What are you waiting for?
You are a couple of clicks away from tranquility at an affordable price!
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Big Book of Digital Marketing Description: It is a Small Book with 130 odd pages. The fonts and graphics have been used wisely to attract readers. Catchy and informative pictures are provided wherever necessary. Publisher: Digital Firefly Marketing Pages: 130 Topics covered: SEO Content Marketing Website Redesign SMM Pinterest Download link:
6) The Big Book of Digital Marketing. Digital Firefly Marketing. Read Download. 7) Digital Marketing. Strategy Guide. Talkwalker. Read Download.
This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and...
8 Digital Marketing Capstone Project -Grainger and Bosch Figure 8: Grand View Research, 2019 The digital MRO market, it is projected to grow from USD 1.0 billion in 2019 to USD 4.7 billion by 2030, at a compound annual growth rate of 14.6% from 2019 to 2030.
Organizations are leveraging digital marketing methods for successful marketing strategy implementation inbound marketing through publishing content online in the form of portals, podcasts, e-journals, online campaigns, social media marketing, search engine optimization, and outbound marketing including email marketing and others. Digital ...
Digital marketing campaign capstone project Jun. 26, 2017 • 5 likes • 8,364 views Download Now Download to read offline Marketing Capstone project for completion of course on Coursera. The project is for Digital Marketing Specialization Karan Rustagi Follow Advertisement Advertisement Recommended Digital Marketing Capstone Bosch/Grainger Eva Tamm •
Digital Marketing Capstone Project Presentation Home Explore Upload Login Signup 1 of 46 Digital Marketing Capstone Project Presentation Jun. 29, 2021 • 0 likes • 1,410 views Download Now Download to read offline Marketing Slides for Digital Marketing Capstone project ImranKassim3 Follow Advertisement Advertisement Recommended
of 16 Capstone Project First Name: Apeksha Last Name: Yadav fTask 1: Target Audience and Your Consumer fTask 1 a) Define the target audience for Uber Demographics: Tier-1, Tier-2, and stadium-based cities. Age from 20-45,45-55. Both Male and Female. Professionals, College students, and Businessman. Psychographics:- Interests: Sports
Capstone Project | PDF | Digital Marketing | Marketing Social Science 0 ratings 5 views 16 pages Capstone Project Uploaded by Apeksha Yadav Description: Capstone project Copyright: © All Rights Reserved Available Formats Download as PDF, TXT or read online from Scribd Flag for inappropriate content of 16 Capstone Project First Name: Apeksha
2) What is the difference between the Black hat and white hat SEO? In Simple Terms, Black hat SEO are illegal ways to rank on Google. Whereas, White hat SEO is to rank on Google the right way by ...
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics.
Read these digital marketing projects & presentations by IIDE Students given below to understand how you can make one for yourself. A Digital Marketing Strategy For India Hikes To Capture The Travel Industry The DIY Giant's Entry in India: A Marketing Strategy Case Study on Ikea Unique Case Study on Ola's Digital Marketing Strategy and UI/UX
Southern Utah University | Cedar City, UT | SUU
The Capstone Project . BAS Digital Marketing . The capstone is your final project for the BAS Digital Marketing degree, encapsulating what you have learned across classes and showing that you can apply your skills to solve problems. It is essentially a year-long project that spans multiple courses and asks more from students than what
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Download Free PDF CAPSTONE PROJECT Ravi Gandhi A brand is the essence of one's own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique -you‖. Otherwise, your brand will just be a facade.
In this Capstone you will use the practical skills that you've mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company's business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16 ...
You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization.
Digital Marketing Capstone Project Pdf - ID 13337. About Writer. Rebecca Geach #15 in Global Rating ... Case Study, Rewriting, Editing, Book Review, Research proposal, Book Report, Proofreading, Reaction paper, Personal Statement, Article Review, Response paper. 331 . Customer Reviews.
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Abstract. This paper investigates epistemically unwarranted medical claims and methods at Bastyr University's Center for Natural Health and BU's satellite community clinics. Their context of ...