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digital marketing capstone project pdf files

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digital marketing capstone project pdf files

Professional Certificate in Digital Marketing

Advance your career in digital marketing.

This program is also offered in Spanish. View the program page in Spanish.

Marketing in a digital world is so much more than “digital marketing.” It’s a discipline that is driven by data, scaled through automation and optimized by analytics – all while maintaining a customer-centric focus. Demand is strong for marketers who can aptly navigate this evolving field.

The Professional Certificate in Digital Marketing program provides a launchpad for advancing your career in digital marketing. Participants will gain a broad overview of the digital marketing landscape, develop the in-demand skills that hiring managers are seeking, and discover their own unique niche in this rapidly expanding domain.

digital marketing capstone project pdf files

Mohanbir Sawhney / Academic Director

Request a Brochure

Who Should Attend

Key Benefits

Program Content

Module 1: Introduction to the Digital Marketing Landscape

Understand how the current landscape of digital marketing differs from traditional marketing methods and conduct a self-assessment of your skills.

Module 2: Digital Marketing Fundamentals

Become familiar with fundamental concepts such as customer personas, segmentation, funnels and value propositions.

Module 3: A Framework for Marketing in the Digital World

Understand customer expectations in the digital age, learn how to measure return on engagement and gain insight into the vital role of data and automation.

Module 4: Understanding Customers and Generating Insights

Learn about the nature of customer insights through social data and AI, as well as customer experience mapping.

Module 5: Customer Segmentation and Behavioral Marketing

Discover the fundamentals of customer segmentation and how to select target markets based on behavior and responses.

Module 6: Content Marketing

Understand what content marketing is, and the skills and platforms involved.

Module 7: Search Engine Optimization

Learn the basics of how search engines work and how to optimize your content for searchability.

Module 8: Social Media (Organic)

Understand why you need a social media marketing strategy.

Module 9: The Customer Journey and Content Strategy

Discover how to align content strategy and innovations with customer intent.

Module 10: Brand Storytelling in a Digital World

Identify and create an effective brand story that resonates with consumers.

Module 11 Search Engine Marketing

Learn to leverage platforms such as Google Ads to find customers.

Module 12: Social Media (Paid)

Discover how to get your brand in front of relevant audiences.

Module 13: Email Marketing

Acquire best practices for successful email marketing and learn how to avoid the dreaded spam filter.

Module 14: Other Digital Channels

Explore other methods for expanding your reach.

Module 15: Accelerating Marketing Execution

Learn how to market better, faster and stronger for organizations big and small.

Module 16: Metrics and Measurement

Develop the ability to know what works and what doesn’t work in your marketing mix.

Module 17: Conversion Rate Optimization (CRO)

Create a process for optimizing your investments in marketing across all channels.

Module 18: Marketing Attribution, Testing and Experimentation

Identify your customer touchpoints to understand what, where and why customers purchase.

Module 19: Marketing Automation and AI in Marketing

Learn about software applications that can save time and increase productivity while still effectively engaging customers and managing relationships.

Module 20: Capstone Project

Build upon your key takeaways from the hands-on exercises and apply them in a final capstone project, pulling together the various topics covered in the program.

Mohanbir Sawhney - Academic Director; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Sharmin Attarran - Professor of Marketing, Bryant University

Matt Cardoni - Digital Marketing Educator and Consultant, Green Lightning Marketing

Kim Rust - Mobile App Product and Marketing Consultant, Rustcraft Digital

Dan Weingrod - Founder/Consultant, Bricolage Consulting; Professor of Digital & Social Media, Hult International Business School

What Participants Say

"I've taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. The course encompassed all major digital marketing subjects, from social, email, influencer, SEO/SEM to more complex topics such as AI applied to digital marketing. The course was worth every penny. I liked it so much that I'm currently taking the other Professional Certificate course available (Product Management.) I'm applying many of the things I learned to my current job, something I cannot say of other courses I've taken."

COE Supervisor, Raytheon Professional Services

"The professors were amazing, the material was very rich. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are visible. Having the orientation from the best marketing professionals in the market, as well as networking with other 150 professionals in my class, was the added value that exceeded my expectations. It was a lot of dedication and hard work, which only made me value the experience even more. I highly recommend it."

Marketing Manager, Osborne International Inc

"The best part about this program were the instructors and the group of friends and connections I made through out this program. I was able to land a fantastic job while doing this program. Thank you!"

Digital Marketing Producer, Crescendo Collective

What is the program about?

Professional Certificate in Digital Marketing delivers a broad overview of the digital marketing landscape and helps participants develop in-demand digital marketing skills and find their niche in this rapidly expanding field.

What is the learning experience?

Your learning experience will consist of tools and frameworks delivered via video lectures, live webinars, real world examples and downloadable content. You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. The program culminates with a capstone project, bringing together all of the key concepts from the program.

In addition, participants can earn certifications in Google Analytics, Google Ads, Hootsuite, HubSpot and YouTube. (NOTE: Some of these certifications require an additional fee. You will pay each platform directly for these certifications. Detailed instructions will be provided while you are in the program.)

What is the program format?

The program consists of 20 modules delivered over 6 months online. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week.

Could a learner choose to opt out of some topics?

No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic.

Are any of the sessions delivered in real time (live)?

There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing.

What methods will be used for grading and evaluations?

Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material.

How much time is allocated to complete assignments?

The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the program leader to discuss any challenges you may have in completing assignments.

Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?

No. Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.

Does the program offer community engagement for learners?

Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments.

What are the requirements for accessing the program?

Participants will need the following to access the program:

Do the programs offer a certificate?

Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)

Will completion of this program guarantee me a job or promotion in digital marketing?

No. The primary objective of this program is to give you the skills needed to be prepared for a job or to advance your career in this field. Our program support team includes digital marketing mentors and program leaders to help you reach your goals. New employment and advancement opportunities depend on a variety factors, including prior experience, education and the job market; we therefore do not guarantee a job placement upon completion of this program.

Who is Emeritus and what is their relationship with Kellogg Executive Education?

Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.

Additional questions?

Please contact us by calling 847-467-6018 or email us at [email protected] .

Upcoming Sessions

Related programs.

digital marketing capstone project pdf files

Digital Marketing Strategies: Data, Automation, AI and Analytics

Essentials of marketing.

digital marketing capstone project pdf files

Marketing & Sales

Advanced marketing management, pages in this section:, other pages in online programs:, pages in executive education.

Kellogg School of Management

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24 Best Digital Marketing, Social Media, & SEO Proposal Templates for 2021

Tomas Laurinavicius

No matter what type of marketing you do, a killer digital marketing proposal can help you land potential clients. You need our list of the best marketing proposal templates to help seal the deal. 

Real Copy Clean Content Marketing Proposal

With the right  digital marketing proposal sample , you can effectively:

How will potential clients trust their business to you if you can't win them over with your proposal? If you're wondering what makes a good marketing proposal, you don't need to research it. We've done the nitty-gritty part for you.

Customize our marketing proposal templates to suit your branding requirements. We've shared a list of our top marketing proposals from Envato Elements and GraphicRiver.

Best Digital Marketing, Social Media, & SEO Proposal Templates 

Envato Elements Unlimited Digital Assets

With just one subscription, you get access to the best digital marketing proposals on Envato Elements! That means unlimited proposal downloads and access to thousands of other digital assets too.

Explore Digital Marketing and Social Media Templates

Envato Elements Digital Marketing Proposal Example

A free marketing proposal template will save you bucks, but will it help you close the deal? Most of the time, free templates are what everyone else uses. You don't want to look like everyone else. A  professional marketing proposal template will help you stand out from the competition.

A single subscription to Envato Elements opens your doors to the best pro marketing proposal templates . The good news, it's unlimited—there's no limit to what you can do!

5 Marketing Proposal Examples From Envato Elements

Here are our best professional marketing proposal templates from Envato Elements that you can build your brand with:

1. Proposal for Marketing Projects

Proposal for Digital Marketing Services Project

This sample proposal for digital marketing is a great choice if you're looking for a social media proposal template. The InDesign template is based on free fonts and includes a help guide. Export your finished product to a shareable social media proposal PDF to use in 2021.

2. Mobile Marketing Proposal

Best Digital Marketing Proposal Mobile

This mobile marketing proposal template will help you present your campaign with ease and finesse. It has 20 comprehensive sections that can be customized to match your branding needs. Try it out if you've been looking for a social media proposal PDF for 2021.

3. SEO Proposal Template - Search Engine Optimization

SEO Digital Marketing Proposal Example

If you've got the best SEO services out there, this SEO proposal template will capture the attention of prospective clients. It'll help you close the deal as soon as possible. Choose from the SEO digital marketing proposal DOC or Adobe InDesign file to make a standout pitch.

4.  Digital Agency – Company Profile Bundle 3 in 1 Proposal

Digital Agency Marketing Proposal Example

This digital marketing proposal template is for agencies involved in websites, photography, and a lot more. It's very versatile and can also be used in any type of industry. Whether you need an SEO proposal template or to showcase your illustrations, you can use this download.

5. Social Media Marketing Proposal

Social Media Proposal

This sharp, bold, and professional template is for social media, web design, and more. It's also great for digital marketing agencies that want a vibrant and editable template for their branding. Create in InDesign, then export your work into a shareable social media proposal PDF that's useable in 2021.

Envato Elements (Design Without Limits)

Envato Elements Design Without Limits

Envato Elements has a single compelling (all inclusive) offer :

Sign up for Envato Elements and you get access to thousands of unlimited use graphics and templates  (with unlimited use). Get great  web themes, exciting  digital marketing proposal templates , and more. It's all for one low price . 

Get unlimited downloads from a massive digital warehouse of creative assets

That’s right! Download as many professional templates and graphics as you want, then customize them to fit any of your project needs.

Envato Elements is a powerful option. But do you prefer to buy unique PowerPoint templates one at a time? Then  check out the selection from our GraphicRiver marketplace below.

19 Examples of Top Digital Marketing Proposal Templates on GraphicRiver for 2021

If you need a one-time marketing proposal template that you can use right away, head to GraphicRiver. It also has a wide collection of marketing proposal templates . They're perfect for a range of agencies, digital services, SEO, social media marketing, or any other marketing solutions. Here's a curated list: 

1. Creative SEO Proposal Template

SEO Digital Marketing Proposal Example

Showcase your marketing services company with this great SEO marketing campaign proposal template. This digital marketing proposal example helps you display your expertise to prospective clients.

There are 36 pages that you can tweak and customize to fit the SEO strategy you've planned. Export the finished product for the perfect digital marketing proposal PDF.

2. Content Marketing Proposal

Clean Digital Content Marketing Proposal

This digital campaign proposal template has the most comprehensive proposal format. It includes company overview, campaign structure, and KPI evaluation sections. It’s straightforward and visually engaging so your audience can follow you throughout.

If you've been looking for a digital content marketing or SEO proposal template, try out this option.

3. Momo Website Website/SEO Proposal Template

Momo Website SEO Social Media Proposal Template

With 24 pages to choose from, craft a winning bid with this SEO proposal template. It's got a host of useful features, like:

4.  Social Media Marketing Proposal Template

Social Media Proposal Template 2021 with Digital Marketing Proposal DOC

We start our list with this highly visual Social Media Proposal template for 2021. This template emphasizes visualizing data in an easy-to-understand way. Edit the many graphs, charts, and infographics this social media marketing proposal has to offer. Don't forget the export options in InDesign so you can have a shareable digital marketing proposal PDF.

5.  The Proposal - Red

Marketing Campaign Proposal Template

If you're looking for a digital marketing proposal sample you can edit quickly, look no further. This marketing campaign proposal template has many features you can use to make this template your own:

6.  Extensive Business Plan Proposal

Marketing Campaign Proposal Template

This business plan proposal template has all the makings of a great proposal for digital marketing. Cut, add, and edit its 34 different pages with ease. Take advantage of the included charts and full-page image slots to drive home what makes you your client's best choice.

7.  Facebook Marketing and Advertising Proposal

Social Media Marketing Proposal

Everyone from creative businesses to bloggers can use this ad campaign proposal template. Aside from Facebook, it’s also perfect for:

8. Project Proposal Template

Digital Marketing Proposal Sample

If you're looking for the best digital marketing proposal doc for you, don't look past this option. With its clean and sharp look, this sample proposal for digital marketing can make your life a lot easier. This digital marketing proposal DOC perfect for teams or organizations seeking to secure marketing projects.

9. Corporate Marketing Firm Pro Proposal Document V05

Corporate Social Media Marketing Proposal Template

Secure your next big marketing project with this marketing proposal template. It's got a sleek and modern finish that'll surely make your marketing firm standout. Export the file in InDesign for a top social media proposal PDF perfect for 2021.

10. 100+ Pages Bundle Full Proposal Packages

100 Pages Digital Marketing Proposal Doc Bundle

If you want to get more than what you’ve paid for, then this huge selection of 100+ pages from this proposal template can surely delight your budget. Use it as a marketing proposal template, online marketing proposal, or SEO proposal template—you name it! Fire up the digital marketing proposal DOC and get started or use Adobe InDesign.

11. Elegant Proposal Brochure

Elegant SEO Proposal Brochure Template

Secure a profitable business deal with this stylish and elegant marketing proposal template. It's got a highly flexible design and format so it can suit almost any kind of business too. It can easily suit your needs if you've been looking for a sample digital marketing proposal. 

12. Stylish Proposal Brochure Design

Stylish Proposal Brochure Design

Exude elegance, confidence, and luxury with this marketing proposal template. It's perfect for any type of industry ranging from ad agency, travel, digital marketing, SEO, social media, and many more. Edit this template to make it your own. You can even export it using Adobe InDesign for a social media proposal PDF to use in 2021.

13. Mobile App Proposal

Mobile App Proposal

The mobile app industry has been rapidly growing over the past few years. If you’re planning to present a marketing proposal, this template will surely help you craft the best proposal out there. Take advantage of the export options to quickly make a digital marketing proposal PDF.

14. Web Design Project Proposal

Web Design Project Proposal

This web design proposal template is easy to change from colors, shapes, or dimensions. Craft a fully branded proposal for your business. 

15. Wanna - Client Proposal Template

Wanna - Client Proposal Template

With 25 print page templates, you can get the right look and feel for your brand. Create a visually stunning sample digital marketing proposal in just a few hours or minutes. 

16.  Project Proposal

Social Media Proposal Template 2021

This print-ready marketing campaign proposal template is very easy to use. Change colors with a single click of a button, and quickly replace photos in its beautiful page spreads. If you ever get stuck, just check out the handy read-me help file. In a few short hours you'll have the best digital marketing proposal. 

17.  Square Bi-Fold Proposal

Sample Digital Marketing Proposal

We round out our list with this bi-fold social media proposal template. Its unique square design stands out just as much as the visuals included on the inside. Edit, resize, and customize this digital marketing proposal template and make it shine for your client.

18. Modern SEO Proposal Template

Modern Simple and Minimal SEO Proposal Template

If you want something simplistic and modern, this is the best digital marketing proposal template for you. It contains 26 pages that have stunning colors and icons. They're also fully editable so you can design a customized and proposal for digital marketing services. This download is a great option if you need an SEO proposal template.

19. Digital Content Marketing Proposal

Digital Content Marketing Project Proposal Template

Do you want to make an eye-catching proposal that's hard to forget? This content marketing proposal template is designed for you. It’s bright and bold to keep your audience engaged. This is a great selection if you need to make a shareable digital marketing proposal PDF for an important client.

How to Write, Design, & Format Your Marketing Proposal

If you're a digital marketing agency or freelancer, you might not be sure about how to write a marketing proposal. But don't worry, we're here to help. Here are some sample proposals for digital marketing and tips. They'll guide you to pitch your services the best way possible:

1. Put Your Best Foot Forward With a Gripping Executive Summary

You can't have the best digital marketing proposal if you don't grab your audience's interest from the very beginning.

Begin with an executive summary. It highlights why your prospective clients should read your proposal. This section should hold their interests and develop a lasting impression of your business.

Focus on the results of your proposal, the analysis you've done, and other specifics unique to your client's business needs.

Learn more about how to write a digital marketing proposal doc in this tutorial:

digital marketing capstone project pdf files

2. Define Your Client's Needs

Business Digital Marketing Proposal Template

Any marketing proposal is rooted in the needs of the clients. You're sending your proposal because your solutions can bridge their business gaps.

A persuasive marketing proposal shows that you understand the deeper issues that led the client to seek a marketing service. If people sense that you don't understand their underlying issues, they won’t hire you.

This makes the problem statement is one of the most crucial elements of any marketing proposal. Many prospective clients won’t even know the root cause of their problems. Your job is to pinpoint why things aren't working exactly for them.

3. Offer Your Marketing Solutions

Once you’ve presented the client’s core problems, the next step is to propose a marketing solution. Do this by showcasing your services. Clients want to know if you're the best service provider, but don't sound too self-absorbed.

What you can do is to simply answer the existing issues of your potential customers and explain how your company can help them. Subtly inject your competitive advantage into your proposal too.

Recommend a specific set of marketing strategies to achieve the desired outcome. Your proposed results are just empty promises if you can't show to your prospects how you can achieve them.

Digital Marketing Proposal Sample

4. Set Their Expectations With Your Pricing Information

To close any deal, in marketing, there should be both the willingness and the capacity to buy. This is why the pricing information is also a critical ingredient to a successful marketing proposal.

Make sure that you're honest about your pricing. Many clients are willing to buy your services, but some may not be able to afford them. 

If you've got premium pricing, make sure that you explain why investing in a more expensive solution saves them more in the long run.

As far as design is concerned, display your pricing information in a table or grid that'll help clients read and digest it easily. If you've got different plans, add the special distinctions of each plan. Then, make sure you highlight the most superior plan with bold or different font.

Do you want more practical tips and tricks on designing a business proposal? To win the hearts of potential clients, just read the following advice:

digital marketing capstone project pdf files

How to Make a Better Business Proposal (With 15+ Design Tips for 2019)

5 quick tips for better digital marketing proposals in 2021.

Everyone can use a little extra help with their proposal for digital marketing services. That's why I've put together a list of tips to set you on the way. From how to write a digital marketing proposal to designing one, here are five quick tips that'll help you leave a great impression. And if you want to take it to the next level, get up to date with the latest social media trends over on the Envato Blog.

1. Avoid Using Jargon Where Possible

Jargon is a term that describes words that are understood only by people of a certain group. If you use too much jargon, you run the risk of your audience not understanding your proposal for digital marketing. Limit your jargon usage and define a jargon term you'll use at the start of each section.

2. Use Visuals

Using visuals is a creative way to present data and other useful information. When you're putting together your online marketing proposal include the following to make your point:

Digital Advertising Proposal Visuals

3. Set the Tone With Color

What do you feel when you see the color red? Or bright green? How about a pastel blue? 

As these colors make you feel different ways, so will the colors on your social media marketing proposal. Plan for the tone you want to set and use colors that complement that feeling.

Bold Color Proposal

4. Personalize Your Proposal to the Client

While you're writing your digital advertising proposal, do your homework. Research your client online or by talking about their needs. When your client sees that you've addressed their concerns in your digital advertising proposal, they'll be put at ease.

5. Make Good Use of White Space

This last tip is important, because it helps make sure your hard work won't go to waste. Using white space well is a design tip and strategy that makes your digital marketing proposal doc easier to read. It removes the clutter from each page, and it means your reader won't feel overwhelmed by walls of text.

Sample Proposal for Digital Marketing

5 Top Digital Marketing Proposal Design Trends for 2021

Your marketing campaign proposal template already has a fantastic design if you found it above. But there are some ways to improve on greatness. If you want to spend more time tweaking your design, try out these trends on your marketing or SEO proposal template:

1. Consistent Branding

Even though your proposal is for the client, you can still add a few personal branding touches. In fact, it's become a bigger trend in marketing campaign proposal templates. Adding in your brand's colors and logo to each page is a nice way to leave your mark without going overboard.

SEO Proposal Template

2. Shorter Sections

Long proposals are swiftly becoming a thing of the past. Trim the length of your social media marketing proposal through design elements. Graphics and images can replace bulky written content. Think outside of the box to visualize what content needs to be in text and what can be changed into images and figures.

Mobile Digital Marketing Proposal PDF

3. Bold, Modern Fonts

Don't underestimate the power of fonts. They can make and break your overall design. To impress your audience, use the large, bold fonts that are popular this year. You can find many useful modern fonts in the Envato Elements asset library.

4. Abstract Illustrated Characters

This trend is being seen throughout the entire graphic design world. Using abstract characters as a design tool will help turn your digital marketing proposal doc into a piece of storytelling with a lot of charm.    

5. Image Masks

Leaving your images as is makes your social media marketing proposal look fairly dull. One of the trendiest ways to spice up your photos is by using unique image masks and frames. Abstract shapes, words, and numbers are all interesting masks that add some creative flair to high-quality images.

Proposal - Digital Marketing Social Media SEO Proposal Template

Find More Consulting Proposal Templates

Learn more about how to showcase examples of your work and your marketing portfolio. Check the following proposal templates. They're perfect for any consulting services or companies:

digital marketing capstone project pdf files

Where to Find the Best SEO Proposal Templates in 2021 (Envato Elements vs. GraphicRiver)

We just looked through a nice list of some professional social media marketing proposals. But deciding which digital marketing proposal template is right for you isn't the only choice you have to make. You've got two sources to choose from: Envato Elements and GraphicRiver.

Are you unsure what's different about the two platforms and which suits your needs? In this section, I'll help make the choice easier by breaking down the benefits of both sites. It'll help you make the best decision about which proposal for digital marketing to choose: 

1. Envato Elements Key Benefits

Envato Elements is a special service with an offer that's unmatched online. For a single low monthly fee, you can download as much as you want from the full Envato Elements library.

That means stock photos, PowerPoint templates, and a whole lot more are included in your subscription. No caps, no limits, no extra fees. Just unlimited premium-quality creative assets. 

Check out the hundreds of digital marketing proposal templates available today on Envato Elements:

2. GraphicRiver Key Benefits

GraphicRiver is part of the Envato Market suite of digital marketplaces. Instead of a subscription, you can download the premium assets you need after making a single purchase. There's no obligation to commit to more. Just find the item your project requires and buy it.

Take a look at the digital marketing proposal PDFs and DOCs that GraphicRiver has to offer:

Digital Marketing proposal DOCs and PDFs from GraphicRiver 2021

3. Which Choice Is Right for Me?

So now that you know the difference between Envato Elements and GraphicRiver, which one should you choose? It depends on how much you need creative assets. If you're a student, marketer, or entrepreneur, spring for Envato Elements. It gives you the freedom to experiment and create as much as you need for all the projects you have to work on.

Sign up for Envato Elements here and start creating today.

Design Without Limits With Envato Elements

If you don't have a consistent need for creative items, head to GraphicRiver instead. You'll get all the professional quality without needing to commit to a subscription service.

Common Proposal Questions Answered (FAQ)

Diving into a digital or social media marketing proposal can be daunting, especially if you've got questions. Luckily, I've answered a few common questions you might have from the prep to presentation stages of your proposal:

1. What Software Do I Need to Make a Social Media Marketing Proposal?

The beauty of using a marketing campaign proposal template is that there are options for whatever software you have. There are choices for Microsoft Word, Microsoft PowerPoint, Adobe InDesign, Apple Pages, and more.

Find a template that works with the software you're most comfortable with using. If you like using Microsoft Word, this tutorial will show you how to get the most out of proposal templates:

digital marketing capstone project pdf files

2. How Can I Share My Proposal Over Zoom?

Sharing your proposal with Zoom can be done with a couple of clicks. It's important to have your proposal open before your meeting starts. Then, while in the meeting, click on Share Screen . Then choose the window that shows your proposal and click Share . 

Note: To include sound as part of your proposal, click the  Share Computer Sound box before you click Share . This shares any audio played by your computer with participants.

3. What Are the Different Types of Proposals?

There are six different types of proposals:

Learning the difference between them will help you cater your content to your audience. This guide will help you there:

digital marketing capstone project pdf files

4. How Do I Save My Word Proposal File As a PDF?

If you're working in Microsoft Word and need a digital marketing proposal PDF, click File , then Save As . Once you choose where to save your file, a dialog box will open. Click the dropdown menu next to Save as type  and select PDF .

5. Can I Adjust My SEO Proposal Template's Page Layout?

You can make changes to your template if you're sure you want to tweak the design. Change orientation, the number of columns, and more. This tutorial will teach you how to make these changes in Microsoft Word:

digital marketing capstone project pdf files

Learn More About Making Great Marketing Proposals in 2021

Making a great proposal for digital marketing services is more than just templates. If you need help creating your digital marketing proposal, Envato Tuts+ has you covered.  I've grabbed three great tutorials to help you get started:

digital marketing capstone project pdf files

Crafting the Right Marketing Proposal

With today's stiff competition, using a free and generic marketing proposal template won't make the cut anymore. Invest in a  marketing proposal template  that'll help position your brand as one of the most sought after marketing services out there.

An Envato Elements subscription gives you unlimited access to stunning marketing proposal templates . These templates are tailored for digital marketing, SEO, social media, and all kinds of marketing services.

To buy marketing proposal templates one-at-a-time, you can check out GraphicRiver. There you can find the most highly popular marketing proposal templates available. Select a single template from their vast collection that matches your needs—it's that simple and easy!

Editorial Note: This post has been updated with contributions from Nathan Umoh . Nathan is a staff writer for Envato Tuts+.

Tomas Laurinavicius

Capstone Project

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28+ Digital Marketing Plan Examples in PDF | MS Word | Google Docs | Pages

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This course is part of the Meta Social Media Marketing Professional Certificate

Meta Social Media Marketing Capstone

Image of instructor, Anke Audenaert

Financial aid available

Meta

About this Course

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.

By the end of this course, you will be able to: • Present and communicate the results of a campaign to a team • Complete the Digital Marketing Associate Certification Exam This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate. In order to take the exam, learners must have access to a Mac or PC with a webcam.

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Could your company benefit from training employees on in-demand skills?

What you will learn

Present and communicate campaign results to a team

Become certified as a Meta Digital Marketing Associate

Skills you will gain

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Anke Audenaert

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Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.

Start working towards your Bachelor's degree

See how employees at top companies are mastering in-demand skills

Syllabus - What you will learn from this course

Program capstone course overview.

This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.

Program Capstone Project

In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.

Take the Meta Digital Marketing Associate Certification Exam

This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.

TOP REVIEWS FROM META SOCIAL MEDIA MARKETING CAPSTONE

Meta social media marketing captone is a life changing course.

I'm very happy a have a career now.

THANK YOU COURSERA for this opportunity

Excelent oveview of social media landscape! You learn all the important KPIs and also how to work in Ads Manager. I really enjoy this course!

Anke Audenaert and Daniel Kob are great in teaching and their motivation throughout the courses helped me a lot successfully complete this program.

Great course especially oficial Meta exam for Digital Marketing Associate was important for me and this course prepared me well to pass it.

About the Meta Social Media Marketing Professional Certificate

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Meta Social Media Marketing

Frequently Asked Questions

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Can I receive university credit for completing this course?

Yes! It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because  The Meta Social Media Marketing Professional Certificate is now  ACE® recommended . We’ll provide more information on how you can share proof of completion to your school once you complete this final step in the certificate program, the capstone course. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships  here .

More questions? Visit the Learner Help Center .

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  15. Meta Social Media Marketing Capstone

    After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program. By the end of this course, you will be able to: • Present and communicate the results of a campaign to a team • Complete the Digital Marketing ...

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