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Digital Marketing: Definition , History, Strategies, Developments, Advantages and Limitaions
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium...
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SANDEEP VIJ
Arlette de Haan
This study employed a content analysis of the creative strategies present in the social media content shared by a sample of top brands. The results reveal which social media channels are being used, which creative strategies/appeals are being used, and how these channels and strategies relate to consumer engagement in branded social media. Past research has suggested that brands should focus on maintaining a social presence across social channels with content that is fresh and frequent and includes incentives for consumer participation (Ling et al., 2004). This study confirmed the importance of frequent updates and incentives for participation. In addition, several creative strategies were associated with customer engagement, specifically experiential, image, and exclusivity messages. Despite the value of these creative approaches, most branded social content can be categorized as functional.
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Digital Marketing Capstone Project Presentation
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- 1. Capstone - Digital Marketing : Final Presentation By: Muhammad Imran Bin Kassim - 0121A For: Lithan
- 2. Tasks Task 1: Review and improve Lithan’s Digital Marketing Plan. Task 2: Analyse Lithan’s website data with Google Analytics and make recommendations to optimize the website. Task 3: Review, improve and optimize Lithan’s Search Ads campaign. Task 4: Review, improve and optimize Lithan’s Social Media Marketing Campaign. Task 5: Review, improve and optimize Lithan’s Content Marketing Campaign. Task 6: Review, improve and optimize Lithan’s Email Marketing Campaign. Task 7: Review Lithan’s SEO activities and recommend improvements.
- 3. Task 1 – Digital Marketing Plan Introduction to Lithan Lithan takes pride in being a digital skill acceleration hub that provides appropriate, tensile, and personalized study programs for businesses, learners, and even higher education campuses. They appeal to all types of learners, offering over 100 courses ranging from Analytical skills to Digital Marketing, Digital Business, and Information Technology. These courses benefit learners, whether they are newcomers to their field of choice or seasoned practitioners seeking to enhance their current skill sets and familiarize themselves with emerging trends, thus enhancing their awareness. It enables them to remain relevant and gives them a competitive advantage. Lithan also enjoys international acclaim, having expanded its consumer reach through aggressive distribution alliances in strategic locations around the world to demonstrate its commitment to providing superior services. To summarize what Lithan is, it is a digital learning and talent network to grow talent and businesses in the digital economy through their proprietary, 'Disrupting Class with ClaaS'. CLaaS® provides Competency Learning as a Service to aid in the implementation of work-integrated learning, digital solutions, and just-in-time talent growth.
- 4. Task 1 – Digital Marketing Plan Targeted Customer Segments According to Google Analytics, the majority of traffic comes from people between the ages of 18 and 44. With COVID-19 resulting in the massive loss of Singaporean jobs, we can see a steep rise in the middle age group in their 40s who seek education for career switching and prospect opportunities.
- 5. Task 1 – Digital Marketing Plan Situation Analysis Lithan’s current digital marketing performance is shown by having more than 30000 learners with more than 90% completion. As of now, Lithan has opened 25 campuses. Below is a list of Lithan’s online presence: 1. YouTube: Lithan Academy, 912 Subscriber, 134 Videos: https://www.youtube.com/lithanacademy 2. Facebook: Lithan Singapore - Local Business, 20,907 Followers, 20,261 Likes: https://www.facebook.com/LithanAcademy/ 3. Instagram: Lithan Academy (@lithanacademysg), 1117 Followers, 117 Posts: https://www.instagram.com/lithanacademysg/ 4. LinkedIn: Lithan, 10,043 followers: https://www.linkedin.com/company/lithan/ 5. Digital Senior Lithan Academy 50 Course: https://digitalsenior.sg/lithan-academy-singapore/ 6. Monster Lithan Academy Courses-online courses-Monster Education 33 Courses: https://www.monster.com.sg/courses-certifications/vendor/lithan-academy/100015/ On top of that, Lithan is partnering with SG’s MySkillsFuture during these trying times to help out Singaporean and Permanent Residents with skill development.
- 6. Task 1 – Digital Marketing Plan STRENGTHS WEAKNESSES Lithan has a wide array of more than 300 courses that come in the form of E-classes. With a short duration of 3hrs per lesson, allowing learners to upgrade themselves without disrupting their working schedule. Having partnered with SG's MySkillsFuture will attract more people to sign up with Lithan, as the government is giving full subsidiaries to Singaporean who wish to upgrade themselves. Actively present in many Social Media and Job Websites to boost its Brand Awareness, Course Detail. Too many Lithan course choices and insured commitment, hinder potential learners when choosing the right course that is suitable for them. Because everything is digitized means that people, especially the pioneer age group who are used to physical classes using pen & paper will have a hard time coping with the learning concept. OPPORTUNITIES THREATS Based on the demographic shift and Google Analytics data, there has been a rise in the number of foreign people viewing Lithan's landing pages, indicating that the school might be able to expand its international integration to reach out to more international students. The rise in social media-dependent and content marketing is transforming the industry to become more digital. As a digital marketing specialist, Lithan now has a competitive advantage over other educational institutions that lies on the Brick-and-mortar concept. Lithan’s resources and capabilities are mostly temporary, as there are other institutes imitating E-classes. As Covid-19 opens up digital opportunities to the world, it might be taken away once the pandemic is over. Hence, as suggested on Lithan’s temporary advantages, the school needs to innovate in learning culture to prepare for the unforeseen future. The threats in this day and age, due to everything being so accessible, as long as one is affluent with Google, all answers can easily be found. However, this means that the students might not truly understand what they are being taught, and we will end up with students not knowing how to do tasks in their jobs. SWOT Table
- 7. Task 1 – Digital Marketing Plan OBJECTIVES: To be the leading educational institution in Singapore by training, preparing, equipping, and producing professionals who are highly qualified and prepared for the next phase of global digitalization. Customers Stage SMART Goals Strategies to Achieve Goals KPI AWARENESS Buyers are in the information gathering stage, they know little about the possible ways to meet that need or solve that problem. Increase new monthly visits to the website by 10,000 in 6 months. Average 1 Post per week on Facebook, Instagram, and blogs pertinent to the readers. Target number of visits to blog page = 500 per month CONSIDERATION Teaching people how to choose a solution. Have each post on FB shared, liked, and commented to grow by 50. Blog postings on FB community group to discuss the issue and create shareable content, observe trends & what successful competitors are doing. Target number of shares/likes/comments to FB post = 30 per post DECISION Explaining why your product is the best solution. Grow our leads to customers conversion rate by 10% (200) before 31st December 2021. Posting the programs with explanation and learners testimonial through Facebook using video (3min) and infographics. Target number lead = 1200 people RETENTION Explaining why your product is the best solution. A retention rate of 4% (20) per month. (Learners who went for certification can come back for a diploma) Leverage technology to personalize email for learners/ corporate who previously finished a course. Giving discount for return learner. Target number retention customers = 50 people
- 8. Task 1 – Digital Marketing Plan STRATEGY With the current uncertainty of the COVID-19 situation, the Singapore economy is undergoing a technical recession with job loss on the rise, SMEs closing down and most importantly, employers are raising their expectations in finding workers who can perform a diversity of tasks. Either with or without the infliction of COVID-19, the world is already facing digital disruption in every tier of business, as well as people's lifestyles. Therefore, the Singapore government has been actively taking action to aid people in digital transformation. One of the main focuses is to retrain workers of all ages while giving out grants. This is a rare opportunity for institutions like Lithan, which specializes in the many educational aspects of digitalization evolution. Considering the fact that finding a new job is a challenge for those who left school for decades, Lithan is one of the few academics who actually aid Lithan’s graduates to find a fitting job. People are here for the skill upgrade but mostly for a JOB. It is impossible for Lithan to 100% help everyone to get a job due to work experience discrepancy and limited vacancy, hence Lithan should focus their efforts on the following: 1. Partnership with local-borne SMEs and MNC such as ShengSiong Group who are actively aiming to educate their employees. The group had partnered with ITE to send their staff for training in the academy, in exchange for student internships in their supermarket. It is a win-win strategy if Lithan were to consider going in this direction as ‘Internship’ could help a career switcher to close up their skill gap. 2. Working closely with the government to continue with the training courses. As millions has been spent by the government to market the awareness of such grants, Singaporean naturally will search in the MySkillsFuture URL which Lithan will be able to backlink the URL for a high volume lead. 3. Be active in social media but not aggressively push courses. Instead, creating values for viewers through the illustration of problems with solutions and positive outcome results if people were to join in Lithan courses.
- 9. Task 1 – Digital Marketing Plan STRATEGY For the marketing platforms, we would use: ● Facebook ● Instagram ● LinkedIn ● YouTube ● Website ● Blog The two groups that we have focused on are the Millennials (ages 18-34) and the Pioneer generation (ages 40 and above). We would tailor the ways we would reach them. For the Millennials: We would use all platforms as a marketing tool to funnel them to Lithan. However, we would be putting more effort into Facebook, Instagram, and YouTube. Based on research, Millennials' habits are dependent on digital devices and social media for decision-making and solution. Making it more likely that our ads/posts would reach the targeted audience. For the Pioneer group: Most of these people were born before the dawn of the digital age boom, we could use all platforms as well so as not to miss out on any digitally advanced leads, but focusing more on traditional websites such as blogs and LinkedIn. The reason being is the fact that websites and blogs have been around since the early years of internet history, it is a more familiar form for the pioneer generation to collect information. KPI’s ● Increase new monthly visits to the website by +12% (3000 people) in 6 months ● Generate Engagement for each post created in the forms of shares, likes and comments on growth by 5% (90) per month.
- 10. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 1 Initial Publishing Platform Blog Content-Type Text, Infographics Category Digital Marketing Title In a post-pandemic world, Digital Marketing is the way to go! Exclusive interview with XiaXue Keywords Digital Marketing, Digital marketing in Singapore Customer Life Cycle Stage Awareness Content Goal Increase employability KPI 1000 view in 3 months Social Media Distribution Platforms Facebook, Website, Instagram, LinkedIn CTA Join us to learn more Remarks Record an interview with XiaXue, an influencer on cosmetic product blogging who rose to fame by leveraging SEO. Have her advertising Lithan’s Digital Marketing courses, creating backlinks from her blog to our website.
- 11. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 1 FREELANCERS BUDGETS Writer Tina Lee $400 Designer John Ann $350 Photographer Mao De $150 Videographer Lee Dong $400 PROMOTIONS Facebook ads Keric $150 Google Ads Keric $200 YouTube ads - Resource Allocation
- 12. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 2 Initial Publishing Platform YouTube Content-Type Video Category Digital Marketing Title Why Digital Marketing is the future (feat. Brad Lau aka LadyIronChef) Keywords Digital Marketing Customer Life Cycle Stage Consideration Content Goal Explaining the importance of digital transformation KPI 10,000 views in 2 months Social Media Distribution Platforms Facebook, Website, Instagram, LinkedIn CTA Subscribe Remarks Video is easy for people to digest, keeps the cost down in the long run by repurposing content yet not let it feel as genuine and stale, it also has a humanistic touch too.
- 13. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 2 FREELANCERS BUDGETS Writer Tina Lee $400 Designer John Ann $350 Photographer - Videographer Lee Dong $400 PROMOTIONS Facebook ads Keric $150 Google Ads - YouTube ads Keric $200 Resource Allocation
- 14. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 3 Initial Publishing Platform Facebook and Instagram Content-Type Text, Infographics, Video Category Digital Marketing Title Digital Marketing Courses to consider taking up in 2021 Keywords Digital Marketing Customer Life Cycle Stage Consideration Content Goal Conversion KPI 2500 view in 2 months Social Media Distribution Platforms Website, Blog, LinkedIn CTA Click here to learn more Remarks Have an infographic designed with text and pictures that show them the listed course information and hyperlinks which will direct them straight to Lithan's course page.
- 15. Task 1 – Digital Marketing Plan TACTICS & ACTIONS TACTIC 3 FREELANCERS BUDGETS Writer Tina Lee $400 Designer John Ann $350 Photographer - - Videographer - - PROMOTIONS Facebook ads Keric $150 Google Ads Keric $150 YouTube ads - - Resource Allocation
- 16. Task 1 – Digital Marketing Plan Control How to monitor our marketing performance? ● YouTube has its analytics platform for its channel called YouTube Studios. Using this free tool, Lithan can monitor its videos and interact. Also being able to check the demographics, reach, and engagement per video. ● Same as YouTube, Instagram also has its own Instagram Analytic program. However, it is not very in-depth, thus, Hootsuite analytics would be a good option.
- 17. Task 1 – Digital Marketing Plan Control How to monitor our marketing performance? ● Facebook can be monitored through Facebook ads manager ● For LinkedIn, the School website, and blog. Using Google Analytics (GA) would be a good option as it has lots of ways to break down the report need, you can even customize dashboards that can be exported and shared with colleagues, so everyone can be on the same page. At the end of each week and month, we can monitor our progress and from there, take action to audit the posts which have not met our expected KPIs.
- 18. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) Observations There are 3 primary types of devices that people use to view Lithan’s website mobile, desktop, and Tablet. Mobile users make up the majority at 26,801(53.29%). Desktop 23,057(45.84%) users and tablet 436(0.87%) users. The bounce rates are as follows 72.89%, 56.06%, and 56.31% respectively. The high bounce rates for all are high.
- 19. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) The view of Lithan’s website on mobile(Android) Observations Too much information is squeezed into a page, making the fonts too small. It needs at least size 12 for a start and adjusted according to the typeface. Mobile users’ concentration span is less than 3-5 seconds and will click off from the site when they could not find the information needed. Another reason for the high bounce could be the user clicked it accidentally and closed the ad without a second look. Problem: Lithan’s Website needs to cater to other platforms, not only desktop: Mobile-friendly More people are using their phones or other devices to browse the web. It is important to consider building the website with a responsive layout where the website can adjust to different screens. Load time Waiting for a website on mobile to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less, and they will potentially leave a site that is not loaded within 3 seconds.
- 20. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) Recommendations: ● Move towards having an app developed. ● Ensure that the website design/technology supports the most common devices which people use to access it. The most well-known mobile OSes are Android, iOS, Windows Phone OS, and Symbian. The market share ratios of those OSes are Android 47.51%, iOS 41.97%, Symbian 3.31%, and Windows Phone OS 2.57%. There are some other mobile OSes less used. (BlackBerry, Samsung, etc.) Lithan needs to be sure that it performs well in these OSes. ● Identify opportunities to develop better content and calls to action for different devices. This is a cue to surf the site using the most popular devices to make sure that the user experience is what is assumed. ● Identify opportunities to develop device-specific mobile apps to support the most common mobile operating systems. ● Ensure that marketing campaigns are driving traffic from the intended devices. ● With mobile web browsing beginning to take over desktop browsing, mobile optimization should be a major priority for the business going forward. Lower the high bounce rate on mobile by fixing any bugs. Optimize the website for speed and responsiveness since the average session is longer than Mobile. ● Simplify the design for the mobile. It should be more direct and simpler to navigate.
- 21. Task 2 – Analyse Lithan Website Data w/ Google Analytics Finding: Technology (Devices) Good examples of Mobile app designs:
- 22. Task 3 – Study Search Ads Campaign Finding: Keywords (25 January 2021 -25 April 2021)
- 23. Task 3 – Study Search Ads Campaign Finding: Keywords (25 January 2021 -25 April 2021) Observations The keyword for the second-highest CPC is $0.39 with the second-highest bounce rate of 95.02% and the highest cost of $4,169.21 for the 4 months with zero conversions. The interesting part of these keywords is all of them are related to job-related issues such as employment, hunting, opening, etc. Nothing is mentioned in the courses. This is misleading and reflects the school in a bad light. Google Ads runs like an auction with every time someone searches, the auction takes place. Running the right keywords is important, and it reduces the bounce rate and a higher value per conversion. Recommendations: ● Always aim to be in the top three positions in Google Ads. If you cannot achieve it, aim for a lower ad position. Users will go beyond the 1-3 ads if they are serious about finding the right courses. Settle for a lower position, lower decreases in CPC, and save ad cost. ● Using long-Tail Keywords is a solution to lower CPC. The more specific the relevant keywords, the cheaper the cost per click will be because of fewer people bidding. This, in turn, may result in a better conversion rate and a lesser bounce rate. ● It is impossible to know everything people search for. There is a need for some research to find more keyword ideas before deciding the direction of how the ads will run. There are many ways to do this, one method is to use a keyword research tool. It is recommended to have a direct course name for keywords such as Digital marketing, Data Science, UX design, etc. Proposed keywords will be more directed to the courses Lithan offers rather than a broad spectrum of keywords such as IT courses, digital courses, etc.
- 24. Task 3 – Study Search Ads Campaign Finding: Keywords(25 January 2021 -25 April 2021) Recommended Google Campaign Ad Structure Lithan Courses AdGroup 1: Digital Marketing AdGroup 2: SGUnited Programmes Keywords: digital marketing courses digital marketing course in Singapore digital marketing course 6 months Polytechnic classes in digital marketing online school digital marketing credited online Singapore digital marketing for beginners digital marketing school with certificates Top 5 digital marketing school online Singapore Digital marketing courses after graduation Digital marketing course eligibility Which digital marketing course is the best Digital marketing course cost 6 months Diploma in digital marketing Be A Digital Marketer Digital Learning & Talents Keywords: SGUnited traineeship SGUnited Skills program SGUnited Upskilling SGUnited programs SGUnited mid-career courses SGUnited applications for digital marketing SGUnited traineeship programs SGUnited jobs and skills SGUnited $1,200 allowance for 6 months SGUnited digital marketing courses SGUnited jobs after digital marketing course SGUnited school offering digital marketing SGUnited top 5 digital marketing courses SGUnited traineeship programmes
- 25. Task 3 – Study Search Ads Campaign Finding: Keywords(25 January 2021 -25 April 2021) Recommended Google Campaign Ad Structure Lithan Courses AdGroup 1: Digital Marketing AdGroup 2: SGUnited Programmes Ad 1 Ad 1 Ad 2 Ad 2
- 26. Task 3 – Study Search Ads Campaign 1. After deciding on the Ad1 and Ad 2 groups, go to https://ads.google.com to set up a New Campaign Goal/Objective 2. Create a campaign without a goal’s guidance. 3. For campaign type, select Search and Select Website visits 4. Enter a campaign name. In Networks, DESELECT Google search partners and DESELECT Display Network. Expand “Show more” settings and put in an end date for your campaign. Setting Up Google Ad
- 27. Task 3 – Study Search Ads Campaign 5. Set the location to Singapore and include Budget 6. Create AdGroups and paste your KWs from the list that you’ve already prepared. Your KWs should be a good mix of normal/broad/short/generic KWs and longtail KWs. 7. Enter Google Campaign URL (UTM Link) into the Final URL area for tracking and specify the correct source and medium. Setting Up Google Ad
- 28. Task 4 – Study Social Media Marketing Activities Social Media Platform 2: Instagram URL: https://www.instagram.com/lithanacademysg Screenshot of Instagram Page List of Recent 6-8 Posts Post 1 Post 2 Post 3 Post 4 Post 5 Post 6
- 29. Task 4 – Study Social Media Marketing Activities Social Media Platform 2: Instagram URL: https://www.instagram.com/lithanacademysg Findings Post Date of Posting Target Audience Type of Content Engagement Suggestions URL Post 1 25 Apr 2021 Job Seekers, Finance Students/ Workers Text, Image 6 Likes Too wordy, too much text. Says to register interest but does not say where. Include a link in bio as links are not allowed in Instagram texts. https://www.instagram.com/p/COE mNg8F5e-/?utm_source=ig_web_co py_link Post 2 19 Apr 2021 Job Seekers, People Looking For Career Change Text, Image 8 Likes Too wordy as well. Include an infographic to get through all that information in a clean, simple to understand manner. https://www.instagram.com/p/CN1f a2HALO_/?utm_source=ig_web_cop y_link Post 3 7 Oct 2020 Job Seekers, People Looking For Career Change Text, Image 17 Likes Include “link in bio” in the text and actually include the link in bio such that people who see it can understand what is the Call To Action. https://www.instagram.com/p/CGC caa6hjJ-/?utm_source=ig_web_copy _link Post 4 30 Sept 2020 People Interested in SkillsFuture, Job Seekers Text, Image 13 Likes What is SFA MOU, CDC, SSG, e2i? Not many people know, do not use abbreviations willy-nilly and confuse people needlessly. Write down what those abbreviations mean at least, the full word and put the abbreviation in brackets. https://www.instagram.com/p/CFvu LmplAGy/?utm_source=ig_web_cop y_link Post 5 25 July 2020 Job Seekers, People Looking For Career Change Text, Image 6 Likes The “click here” portion cannot be clicked, doesn’t make sense. Change it to “copy this link into your browser for more information”. https://www.instagram.com/p/CDD CkYFgv4x/?utm_source=ig_web_co py_link Post 6 18 June 2020 Fresh Grads, Job Seeking Grads Text, Image 9 Likes Boost post such that it reaches out to more people and will get more applications, hence higher quantity & quality of person who will get hired. https://www.instagram.com/p/CBj0 sJ6jfuw/?utm_source=ig_web_copy _link
- 30. Task 4 – Study Social Media Marketing Activities Social Media Platform 2: Instagram URL: https://www.instagram.com/lithanacademysg Observations ● 1,126 Followers ● 118 Posts ● Post quite rarely on Instagram, hence that reflects the low follower count on their Instagram ● Lithan does not utilise link in bio for their page. Instagram cannot post links in the text, hence link in bio is the best option for landing pages & links ● Posts are not engaging, feel very corporate instead of interactive with the average user Recommendation ● More frequent posts scheduled. Scheduling of posts are very staggered. For example, there are only 2 posts for this whole year (both in April) and average of 1 post every 1-2 months last year. Not only will this cause Instagram algorithms to not favour Lithan’s post on the feed of someone following Lithan’s page, this will deter people from following the Instagram page as there is very little information & updates available. This is especially important as a lot of people look for their information through Instagram these days. No updates=no engagements. ● Incorporate Link In Bio. Incorporate a tool such as Linktree, lnk.bio, linkinprofile.com or Smarturl in the bio of Lithan’s page. There are a few posts where it says “click here” yet it does not show anything to click, or where there is supposed to be Call To Action, yet there is none for the user to follow through. Hence, like most companies, Lithan should employ a link in bio option when they want users to find out more information or want to direct them to a landing page. This is a must. ● If there is a need for a call to action, such as “register interest”, make sure there is an appropriate follow up. Do not say that and then leave the user to find out where to register interest on their own, most users will not do that. This goes back to putting the link in bio such that users know what to do next. If there is no “map” drawn for the user to go from one action to the next, chances are there is a low chance they will want to create any sort of action. ● Do not schedule posts on weekends, unless if appropriate or necessary. An example could be when there is a trending topic on a Saturday, and they have an idea of a post that would market Lithan and touch on the topic, in that case it is best to come up with the post & post it as soon as possible during that weekend such that there is more engagement and is more relevant. ● Utilise Instagram Story. Lithan does not use this feature at all. Users love sharing interesting things in Instagram Story and Lithan is more likely to show up randomly in people’s Instagram Stories when they scroll through their friend’s IG Stories as well, hence this is a very useful tool that needs to be utilised.
- 31. Task 4 – Study Social Media Marketing Activities Recommended Social Media Schedule Day Date Platform Caption / Message Type of Content (Image, Video, Article etc) Monday 3 May 2021 Instagram Catching Up With Lithan Alumni (Part 1)/ Interview with an alumnus to find out about how it was to struggle during Covid-19, their current job and how Lithan helped them get there. Light hearted, shareable video Video, Text Monday 3 May 2021 Facebook Catching Up With Lithan Alumni (Part 1)/ Interview with an alumnus to find out about how it was to struggle during Covid-19, their current job and how Lithan helped them get there. Light hearted, shareable video Video, Text Wednesday 5 May 2021 YouTube Intro to Digital Marketing Video Friday 7 May 2021 Facebook 3 Tools To Get More Instagram Engagement Text, Image, Link to Article Friday 7 May 2021 LinkedIn Covid-proof Jobs That You Need To Know About Text, Image, Link to Article Monday 10 May 2021 Instagram How To Not Get Cancelled: 7 Things Not To Post On Social Media / A bit of a satirical post, meant to be more engaging and shareable on IG Story Image, Text Thursday 13 May 2021 Facebook Catching Up With Lithan Alumni (Part 2) Video, Text Thursday 13 May 2021 Instagram Catching Up With Lithan Alumni (Part 2) Video, Text Friday 18 May 2021 YouTube Catching Up With Lithan Alumni/ Parts 1 + 2 combined to be posted on the YouTube page, along with additional content, after which the YouTube video can be posted on socials as well Video Monday 21 May 2021 YouTube 6 Types of Students During Online Learning (feat. JianHao Tan) Video
- 32. Task 4 – Study Social Media Marketing Activities Reasoning for Recommended Social Media Schedule Facebook and Instagram are 2 of the most popular social media platforms in the world (not including YouTube which is number 2 but more of a video watching platform, and WhatsApp & Messenger at number 3 & 4 which are messaging platforms), and these are the most used platforms for users to interact with friends & family online as well as the most used for checking on updates/new posts from pages they like & is the most shareable on the same platform. This is especially true for Lithan, where they have the most followers on Facebook & Instagram is where it is easiest to share a post on IG Story as well as have the most reach to job seekers and potential people that will enrol in Lithan’s courses, not to mention they are the best platforms for paid ads to reach Lithan’s target demographic. Lithan also posts very rarely on Instagram and does not provide proper Call To Actions there, so that needs to change, and have been reflected as so in the social media schedule. Lithan also posts rarely on YouTube, and even when they do, it is mostly webinars or videos which are not very searchable nor is it that shareable. Hence, Lithan needs to incorporate YouTube more into their posting schedule and come up with content that are not too dull and which people would actually search for or which would keep the viewer engaged as there are thousands of videos posted on YouTube each day. Hence, as proposed in the social media schedule, it needs to be content which doesn’t get drowned out by the rest, and also each video needs to know what their geographical target demographic is as well (e.g. with the JianHao Tan collab, target Singaporean viewers such that it has potential to appear on Singapore’s trending page, while also increasing exposure of Lithan for Singaporean potential students/job seekers). As for LinkedIn, there is only one post in the current proposed schedule because Lithan post regularly on LinkedIn whenever there is a business/networking update, but only targets potential business partners there, hence there needs to be a mix between that as well as targeting the many users on LinkedIn who use it to look for jobs or further learning, which still would be on-brand with their other current posts. As this is Lithan’s 2nd most followed platform, along with the regular posts and this new target demographic posts, Lithan’s LinkedIn would be rich with content.
- 33. Task 4 – Study Social Media Marketing Activities Mock-ups of Proposed Posts Post 1 Post 2 Facebook Catching Up With Lithan Alumni (Part 1)/ Interview with an alumnus to find out about how it was to struggle during Covid-19, their current job and how Lithan helped them get there. Light hearted, shareable video Video, Text Instagram How To Not Get Cancelled: 7 Things Not To Post On Social Media/ A bit of a satirical post, meant to be more engaging and shareable on IG Story Image, Text
- 34. Task 5 – Study Content Marketing Activities Blog URL & Screenshot of Blog: URL: https://www.lithan.com/resources
- 35. Task 5 – Study Content Marketing Activities Finding: Post Type Observation: All the posts published are articles that offer little or no value to their readers. One component that is severely lacking in the post is the addressing of problems and pain points that are faced by Lithan’s target audience. It would be most beneficial for Lithan to address these said problems in their blog posts to further boost awareness, increase engagement and generate conversions. Recommendations: We would strongly recommend that Lithan publish more high-quality content that addresses the various pain points of their different customer segments & buyer personas, content to explain the different options and solutions to these said pain points, as well as content that would ultimately influence the various customer segments and buyer personas into conversion.
- 36. Task 5 – Study Content Marketing Activities List of Suggested KWs For those who are seeking a career change or a career upskill, we suggest the following keywords to be used: Career in IT IT Careers Singapore IT Jobs Singapore IT Courses Singapore Professional Diploma Professional Diploma IT SG United Courses SGUS Programme SG United Diploma Digital Sales Course Digital Sales Diploma Digital Sales Specialist Course Digital Marketing Course Digital Marketing Diploma Digital Marketing School Digital Operations Singapore Digital Operations Course Digital Operations Skills SAP ERP Singapore SAP ERP Course SAP ERP Consultant Singapore AI Developer AI Developer Course AI Developer Diploma IT Support Jobs Singapore Infocomm Technology Course Infocomm Technology Diploma Systems Administrator Jobs Systems Administrator Course Systems Administrator Diploma Cyber Security Jobs Singapore Cyber Security Course Cyber Security Diploma For business owners or companies that are seeking digitalization of their workplace, we would suggest the following keywords to be used: Digital Leadership Singapore Digital Leadership Course Digital Leadership Training Digital Workplace Singapore Digital Workplace Course Digital Workplace Training Digital Business Singapore Digital Business Implementation Digital Business Course Digital Business Training Innovation Management Singapore Innovation Management Training Innovation Management Course Data Science Singapore Data Science Training Data Science Course Singapore Digital Sales Transformation Digital Sales Transformation Course Singapore Omni Marketing Transformation Omni Marketing Course Singapore
- 37. Task 5 – Study Content Marketing Activities Recommended Content Plan Editorial Calendar Post Date 1 June 2021 1 June 2021 11 June 2021 11 June 2021 21 June 2021 21 June 2021 Writer/Editor Rahman Rahman Rahman Rahman Rahman Rahman Initial Publishing Platform Blog Blog Blog Blog Blog Blog Content Type Article with Infographics Article with Infographics Article with Videos Article with Videos Article with Images Article with Images Category Digital business skills Skill upgrading Digital business skills Skill upgrading Digital business skills Skill upgrading Title STUCK: The Problems Business Owners Face But Don’t Talk About WHAT NOW?: The Dilemma of The Mid-level Career Person 5 Skills Every Business Owner Should Acquire 10 Skills You Should Pick Up To Stay Ahead of The Game NOW YOU SEE ME: Why Digital Marketing Is THE Essential Skill for Every Business Owner SETBACKS & COMEBACKS: 5 Diploma Programmes To Kickstart Your Career In The Digital World! Keywords ● Digital business ● Digital business skills ● Business owner skills ● Skill upgrading ● Career upskill ● Career problems ● Career dilemma ● Digital business ● Digital business skills ● Business owner skills ● Skill upgrading ● Career upskill ● Career problems ● Career dilemma ● Digital business ● Digital business skills ● Business owner skills ● Digital marketing ● Digital marketing course ● Digital marketing skills ● Skill upgrading ● Career upskill ● Career upstart ● Career upgrade ● Career solutions ● Digital career ● Career in IT ● Diploma courses Consumer Lifecycle Stage Awareness Awareness Consideration Consideration Decision Decision Content Goal Consumption Consumption Engagement Engagement Conversion Conversion KPI 600 page views 950 page views 40 shares 75 shares 35 conversions 60 conversions CTA Subscribe to our newsletter now to be notified on all new posts. Subscribe to our newsletter now to be notified on all new posts. Share this post to your friends and loved ones! Share this post to your friends and loved ones! Enrol for our Diploma in Digital Marketing programme now! Enrol now and get your free career consultation now!
- 38. Task 6 – Study Email Marketing Activities Email Subscription Form URL & Screenshot: URL: https://www.lithan.com/email-subscription
- 39. Task 6 – Study Email Marketing Activities Finding: Drip Campaign Observation: Upon subscribing to the mailing list, I had waited for over a week for an email from Lithan Academy confirming my successful sign-up to their email newsletter. However, I still have yet to receive such an email. It is clear to me that an email drip campaign has not been configured and has not been put in place. This (or even the simple lack of a confirmation email) would not only confuse subscribers, but it would also make it easier for them to forget about Lithan in their search for an academic institution and course. It would also reflect badly on the professional outlook of Lithan academy. Recommendation: I would strongly recommend the implementation of an email drip campaign for every successful subscription or sign up to the e-newsletter or mailing list, starting with a confirmation email which should be sent out within 2 minutes of every successful sign-up. The email should not only thank subscribers and welcome them to the Lithan Academy email newsletter, but it should also contain important contact information such as contact number and email address should the subscriber have any inquiries on Lithan Academy and the programs that are offered.
- 40. Task 6 – Study Email Marketing Activities Finding: Header Title Observation: It came to my attention while subscribing to the mailing list that I was subscribing to “test mail campaign name”. This would be confusing and would not relate at all to a viewer whose intention is to subscribe to Lithan’s mailing list for all the latest marketing news, events, and promotions. This confusion would lead them to not go through with the subscription as they would think that the page is merely a test page. Recommendation: I would not only strongly recommend, but deem it compulsory that the page be enhanced with a better header title & be changed as soon as possible to project a clearer objective and purpose of the subscription form to viewers and potential subscribers. Examples of this would be “Subscribe to Lithan Academy’s E-Newsletter” or “Subscribe Now for Latest Updates, Events & Promotions!”.
- 41. Task 6 – Study Email Marketing Activities Recommended Email Plan for Mailing List Subscribers Buyer Stage Schedule (When to send?) Subject Line CTA 1 Awareness Every Monday 9am The Digital Revolution: What Is It and How Can Your Business Benefit From It? Read more about it on our blog! 2 Consideration Every Wednesday 9am Email Marketing Trends in 2021 Read more about it on our blog! 3 Decision Every Friday 9am Kickstart Your Career in Digital Marketing With Us! Enrol for our Diploma in Digital Marketing programme now!
- 42. Task 6 – Study Email Marketing Activities Email Mockup
- 43. Task 7 – Study SEO Activities ON-PAGE SEO Finding: Meta Description Observation I have observed that pages in the Lithan Academy website do not contain a meta description, as shown in the screenshots below: It is important that the meta description is put in as it is used to summarize a web page's content. They also appear in search engine results to inform viewers about the content of a web page before they click on it. Recommendation I would strongly recommend putting in the meta description of every page on the website to allow better SEO optimization and for the page to have a better SERP ranking. https://www.lithan.com/blog/-/blog/academy-of-p olicy-and-development-apd-mulls-incubating-glocal- global-yet-local-digital-talents-with-educlaas https://www.lithan.com/blog/-/blog/holy-angel-uni versity-philippines-inks-moa-with-lithan-academy-fo r-digital-programs-collaboration https://www.lithan.com/blog/-/blog/unlocking-asia -pacific-s-digital-potential
- 44. Task 7 – Study SEO Activities TECHNICAL SEO Finding: Mobile-Friendly Test Observation Based on my research on Google Mobile-Friendly Test, it is observed that the mobile version of the website is mobile-friendly for users and viewers, as shown in the screenshot below: However, it is also noted that an error message returned, citing page loading issues as not all page resources could be loaded, as seen in the screenshot below: As seen in the error message above, this affects how Google would see and understand the page, hence affecting the organic search ranking of the page. Recommendation I recommend that mobile-friendly tests are carried out regularly using tools such as Google Mobile-Friendly Test. I also recommend mobile optimization such as font size, image size, as well as the quality & resolution of visual assets used.
- 45. Task 7 – Study SEO Activities OFF-PAGE SEO Finding: Website Backlink Observation In my research, I found that Lithan’s website received backlinks from several other websites, such as the following: I observed that the majority of these backlinks come from educational websites as well as websites whose content cater to those who are in IT or are interested in IT. Recommendations I recommend that Lithan build relationships and earn backlinks (either paid or earned) with alternative media outlets such as SGAG, Mothership.SG and The Smart Local to appeal to new customer segments. https://digitalsenior.sg/lithan-academy-singapore/ https://coursesmalaysia.com/institutions/lithan-aca demy https://it.com.sg/courses/best-digital-marketing-co urses/#14-lithan
- 46. Task 7 – Study SEO Activities SEO Plan Recommended Webpage On-page SEO 1.1 Target Keyword: Digitalized Workforce 1.2 Page Title 1.3 Page URL 1.4 Meta Description 1.5 Image Alt Tag
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Praveensinha-Digital Marketing Capstone
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Text of Praveensinha-Digital Marketing Capstone
Digital Marketing Specialization Capstone Project
Prepared By: Praveen Sinha
January 2017
Praveen Sinha Capstone Project
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 2 of 36
Table of Contents 1 Executive Summary ....................................................................................... 3 2 Business Model and Growth Strategy ............................................................ 4
2.1 Growth Strategy ................................................................................................... 4 2.2 Graingers Online Presence .................................................................................. 4
2.3 Graingers Customers ........................................................................................... 5 2.4 Trends ................................................................................................................... 5
3 MRO Industries and Distribution .................................................................... 6 4 Bosch Power Tool .......................................................................................... 7
4.1 Power Tool Customers21 ...................................................................................... 7
4.2 Social Media Presence ......................................................................................... 9
5 Consumer Decision Journey ........................................................................ 11 5.1 Business Objectives (scenario based) ................................................................ 13 5.2 Key Question to Answer .................................................................................... 13
5.3 Key Data Collection Sources and Analysis........................................................ 15 5.4 KPIs mapping to business objectives ................................................................ 18 5.5 Biases in Data Collection ................................................................................... 19
5.6 Steps to Avoid Bias ............................................................................................ 19 5.7 Data Analysis and their Category....................................................................... 19
6 Channel and Content Strategy ..................................................................... 22 6.1 Audience Category 1 .......................................................................................... 23
6.1.1 Content Marketing: ..................................................................................... 23
6.1.2 Email Marketing: ........................................................................................ 23
6.2 Audience Category 2 .......................................................................................... 24 6.2.1 Content Marketing: ..................................................................................... 24 6.2.2 Email Marketing: ........................................................................................ 24
6.2.3 Integration of Channels: .............................................................................. 25
7 Marketing Plan ............................................................................................. 25 7.1 Content Marketing Plan ..................................................................................... 25
7.2 Email Marketing Plan......................................................................................... 28 7.3 Grainger Branding .............................................................................................. 29
8 Test and Control Plan .................................................................................. 31 8.1 Research Objectives ........................................................................................... 32 8.2 Measures to avoid impact on user experience:................................................... 33
8.3 Testing Content Marketing Campaign68: ........................................................... 33
9 Bibliography ................................................................................................. 35
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 3 of 36
1 Executive Summary This document is the final outcome of Capstone project on Digital Marketing Specialization for University of Illinois, Urbana Champaign through Coursera. This project is designed for students of this specialization to apply digital marketing principles and various concepts they have learned during previous courses and construct a workable digital marketing campaign plan for client Grainger to increase sales of Bosch power tool by 10% on Grainger.com. In this capstone project we started with analysis of Graingers existing business model and their customers along with presence in the market. Based on problem statement and given customers scenarios we have identified and analyze following and this document is arranged accordingly:
business objectives for each scenarios,
key questions to answer,
kind of data for analysis and their source,
KPIs for business objectives,
Channel and Content Strategy
Content Marketing Plan
Email Marketing Plan
Test Strategy
This Consolidated Digital Marketing Plan describes in details about business objectives i.e. Build Brand Awareness, Improve Sales Process, Reposition the Brand and Grow Loyalty. For data analysis and to measure various KPIs described in this document different analytical tools can be utilized which includes Google Analytics, Google Trends, Google Webmaster tools, Google Customer Surveys etc. This document also talks about how the outcome from these tools can give powerful insights into various planning and strategic options for content and email marketing and how to make them successful to achieve the objective of this project. At the end we also discussed how to measure the success and tweak the plan to make outcome better.
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2 Business Model and Growth Strategy
W.W. Grainger, Inc. is a business-to-business distributor of products used to maintain, repair and operate facilities
1. Grainger uses a multichannel business model to serve more than 1.6 million customers of all
sizes with multiple ways to find and purchase products through a network of branches, field sales forces, direct marketing through catalogs and Internet channels
2.1 Growth Strategy
Grainger primary strategy for growth is to use e-commerce channel to increase levels of integration with customers, making it easy to do business and build customer loyalty and stickiness
5. In addition to
investing in traditional e-commerce platforms, they are also focusing on adopting mobile technologies and innovating newer approaches for reaching smaller customers.
2.2 Graingers Online Presence
Based on below table the greatest revenues for Grainger were from power tools purchasers who visited the Bosch Power Tools Pages on Boschtools.com and Grainger.com
Source: Grainger, Targeting Tools Data,
Social Media7:
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2.3 Graingers Customers
As per Google Hangouts videos, Graingers best customers are mainly large, complex organizations which accounts for around 80% of their total volume. Graingers secondary customers are local medium/low end users and forepersons.
Demographically Graingers customers are as below 8
The client list is extremely diversified. Manufacturing (18% heavy, 11% light) is just 30% of revenue9.
Grainger are seeing changes in customers buying patterns, though web is still their primary source and
more and more users are shifting towards to mobile and mobile apps with total volume reaching around
70%. Customers can place order while working at site or off business time. The most significant impacting
online sales are demand for improved mobile applications 10
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3 MRO Industries and Distribution
MRO industry in North America is huge but very fragmented. Currently MRO market value is well above $150 billion and there are over a hundred different players of various sizes but none of these including W.W. Grainger, Fastenal Company and HD Supply etc hold greater than a singledigit market share in their respective markets.
Businesses are ordering more products online, utilizing inventory management solutions and opting to have orders shipped or made available immediately through onsite services
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Source : Grainger FactBook 2016
Below are top 5 big players in MRO industries 17
: 1.Wolseley 2.Wrth Group 3.W.W.Grainger 4. HD Supply 5. Sonepar NA
4 Bosch Power Tool Bosch Power tool is the part of Robert Bosch Tool Corporation (RBTC). Bosch designs, manufactures, and sells power tools, rotary tools, and accessories, as well as lawn and garden equipment
4.1 Power Tool Customers21
Bosch Power Tools primary customers are procurement officers who buy the tools. The secondary customers include end users of these tools who search online for information on products they desire to use at work.
http://www.wolseley.com/?http://www.wuerth.com/web/en/wuerthcom/portal/portalseite.php?http://www.grainger.com/?http://www.hdsupply.com/?http://www.sonepar.com/?
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 8 of 36
Quality, performance and easy to use are the perceptions comes to mind after using Bosch tools. Bosch SWOT analysis we can derive the following results
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RBTC has following five other brands of tools available on Grainger.com: Skil (wide selection of power tools also sold on Zoro.com), Dremel (power tools), RotoZip (saws), Vermont American (hole drillers) and Gilmour (garden hoses, nozzles and sprinklers).
4.2 Social Media Presence
Bosch Power Tools has presence on social media like Facebook, YouTube, Twitter, LinkedIn etc. YouTube has many videos for power tools starting with Bosch power tool story at(https://www.youtube.com/watch?v=TBbOYd9cZVQ). Bosch also has an extensive presence on website-based Bob Community, which attracts 460,000 visitors with 35,000 registrations.
24 Bosch Power Tool on Twitter
https://www.youtube.com/watch?v=TBbOYd9cZVQ
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8 Bosch Power Tool on Facebook
25 Bosch Power Tool on YouTube
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 11 of 36
5 Consumer Decision Journey Scenario 1 includes secondary customers and potential primary customers who visit Boschtools.com, look at power tools, but do not visit Grainger.com. In this particular scenario, primary customers may be involve in active evaluation of the products by browsing through product information on boschtools.com or may be already decided on product but wanted to revisit the specifications of the product before making final call to purchase from somewhere else. As suggested in different marketing research, buyers most often look at the companys web site (80%) and conduct online research before buying product
Secondary customers may be following an impulse for a need (Trigger), checking brand perception (Initial Consideration Set) or pinpointing the desired purchase option (Active Evaluation for initial Moment of Purchase). Following suggested analyses can be perform to builds brand awareness and redirect customers to Graingers web site:
1. Perform traffic analysis on the time spent on Bosch Power Tools Page. 2. Retarget a display ad indicating that Bosch Power Tools are sold on Grainger.com. 3. In response to time spent on Boschtools.com, retarget a display ad with an
invitation to join the email registry and upon registration, transmit email touting Grainger.coms.
4. If found that visitor is not a current Bosch Power Tools customer on Grainger.com, sent an email to consider buying Bosch Power Tools through Grainger again.
Scenario 2 reflects customers who enter Boschtools.com, scan power tools and then proceed to Graingers power tools section. These include end users in three different stagesTrigger, Initial Consideration Set and those preparing final selections for procurement. Customers might be in active evaluation process and getting close to finalize the products or may by assessing return on Loyalty Loop. Some of them might be looking at description, support and prices before making final call. Following suggested analysis can be done in these scenarios:
i. Use traffic analysis to monitor time spent on Boschtools.com and Graingers Bosch Power Tools Page, Builds Awareness.
ii. After analyzing time spent on the two pages, then send a display ad invitation to join the companys email registry, following up with email content marketing touting Graingers advantages Influence Consideration.
iii. For abandoned shopping cart, engage content marketing with necessary details to complete a buy order on Grainger.coms. Research has suggested various options and methods for remarketing in case of abandoned carts while the shoppers are still online or once they left. These process are build to bring back customers to the site and buy.
Scenario 3 deals with customers who go to Grainger.com but looking in plumbing Page instead of power tools. There can be multiple possibly scenarios like customer might need plumbing tools on top of power tools, they might be in mode of multiple procurement and Initial Consideration/Active Evaluation is under process. Besides above mentioned below analysis can be done for better results:
a. Analysis on abandoned shopping cart and actions to send emails to complete the shopping Improve Sales Process.
b. If recent Bosch Power Tools customer on Grainger.com, sending a questionnaire asking them about past experience to encourage future business Reposition the Brand.
c. Building brad awareness through value driven digital content 31
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5.1 Business Objectives (scenario based)
In scenario 1 customer visits Boshtools.com, look at a power tool but do not visit Grainger.com. Business Objective: Build Brand Awareness.
Potential customers might not aware of Grainger selling Bosch power tool and at what price. Building awareness among customers about Grainger as possible option to buy power tools could be one of the business objective.
In scenario 2 customer visits Boshtools.com, look at a power tool and then log in to Grainger.com and visit the power tools category
Business Objective: Grow Loyalty. Potential customers aware of Grainger selling Bosch power tool and their price is
competitive in market. They might be on this site before and wish to advocate for this brand. Business objective should be to grow loyalty by providing some benefits to regular customer and make sure they do not abandon the shopping cart and buy power tool from here
In scenario 3 customer visits Boshtools.com, look at a power tool and log into Grainger.com to visit the plumbing category not power tools
Business Objective: Reposition the Brand. The idea behind repositioning the brand is to keep potential customers aware of
Grainger selling Bosch power tool and satisfy their wants and need. It should able to increase customers engagement and identity as Bosch power tool supplier
Business Objective: Improve Sales Process. How to win customers and convert visitors to buyers, does sales effort is converting to
5.2 Key Question to Answer
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 14 of 36
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Prof. Kevin Hartman lectures on data collection as part of Digital Marketing course, there are primarily four steps to perform analysis on any section of customer journey. For each business objectives, key question to answer should be defined and how to find answer for the question. :
1) Plan - define quantifiable objective 2) Collect use data mining tools and data management programs for analysis 3) Analyze Conduct analysis to recommend suggestions 4) Report - Generate easy to understand reports and communicate clearly35.
5.3 Key Data Collection Sources and Analysis
In order to satisfy selective business objectives from previous module, we can have following key data collection done via various data mining tools and have analysis done on them.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 16 of 36
http://www.analyzewords.com/index.php
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http://likealyzer.com/facebook/grainger
https://www.similarweb.com/website/boschtools.com#overview
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 18 of 36
https://socialblade.com/youtube/user/bluecrew4
5.4 KPIs mapping to business objectives
Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. By creating specific digital marketing KPIs, its easy to determine targets and goals and measure performance based on those values
As per book Marketing Metrics published by Wharton Publishing, following KPIs should be keep close eye on for any digital marketing strategy:
Awareness: the percentage of potential customers who recognize a brand
Attitudes: a measure of a potential customers belief or response to a brand
Usage: a measure of a customers behavior (purchase habits or loyalty) 43
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 19 of 36
5.5 Biases in Data Collection
5.6 Steps to Avoid Bias
5.7 Data Analysis and their Category
There are many different ways to analyze data. Some forms are more complex than others, and some focus primarily on numbers, others center on observations.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 20 of 36
Basic Types of Data Analysis
Source: Jeffery Leak on Data Science
Following data analysis planned for this activity:
While looking into different data points provided in this course, descriptive analysis can be done to extract results and KPIs. Like analyzing the behavior of clicking in the CTR KPI reveals that the customer has awareness of the brand.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 21 of 36
From above graph Tuesday is the best performing day for advertising spent, with Monday coming second, therefore we should focus our advertising efforts there and avoid promoting Bosch products on Sunday.
We can apply an exploratory analysis on our data regarding the overall outcome and the performance correlation to identify patterns inside the numbers or if not any to get direction on where we can optimize our purchase funnel.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 22 of 36
We can assume that these are loyal Bosch product fans therefore we should focus our next marketing efforts on them (display remarketing, email marketing, phone calls, print catalogues, etc)
Exploratory analysis takes the descriptive data and forms patterns of customer activity. Causal relationships may be deduced from the exploratory analysis. However, this causal connection must be later verified through survey research. Then, predictions can be made about expected behavior of the market segmentwhen one variable exists, another variable will soon follow. If we had Conversion Data from each distinctive channel, social media, remarketing, PPC, display, email, etc, we could also perform a very trustworthy predictive analysis to optimize our performance across all channels. The final analysis that we would be doing if we had the relevant data would be an inferential analysis in which we would use Usability Studies, Voice of Customer Studies and other surveys to come to meaningful assumptions regarding the other two Business Objectives (Loyalty, Brand Reposition).
6 Channel and Content Strategy As per Joe Pulizzi, author of Get Content, Get Customers content marketing: How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behavior.
Content marketing involve around what is being created across channels, who it is intended for, and what purpose it serves. The sweet spot for content marketing lies in an intercept between the marketing goals of a brand, the brand personality as it guides and differentiates that brand in the marketplace, and the consumer motivation for paying any attention to a brand at all.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 23 of 36
6.1 Audience Category 1
(new or existing customers landing on Grainger.com directly):
6.1.1 Content Marketing:
1) New customers can be targeted with banner ads that promote Bosch tools and combined with A/B multivariate testing optimizes the outcome performance. Display Advertising can be used through the Grainger.com website showing banners with Bosch tools products or offers optimized with A/B testing.
2) Existing customers can be targeted by creating personalized display content based of customers prior purchasing or browsing history.
6.1.2 Email Marketing:
1) For existing customers email advertising can be used as a great tool to leverage and increase sales performance. Grainger can target these customers that are more inclined to buy power tools or have shown interest in Bosch brand. A/B testing is again the key for performance here.
2) For existing customers email campaign is either on a. Initial Consideration Set or b. Post Purchase Experience
And following business objective should be able to satisfy:
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 24 of 36
1) Voice of Customer (Do the experiences delivered fulfil consumer expectations?) Consumer Satisfaction Product Reviews Relevant Product Offers etc.
2) Loyalty Relationship (Am I part of the initial consideration set?) New Products Advertisement Promotional Offers
6.2 Audience Category 2
(new or existing customers landing on Boschtools.com directly): There are various ways or options to track users of category 2 who is visiting Boschtools.com, i.e.:
Tracking Cookies and Scripts
Browser Fingerprinting
User Agent etc.
HTTP Referrer Using any of above mechanism, we do have option to display personalized content of BoschTools while the same customer is browsing Grainger site.
4 Also the Boschtools.com reference traffic should be set
individually as a segment in the Grainger analytics platform to quickly identify and analyze this traffic55
6.2.1 Content Marketing:
Scenario 1: Customers who does not visit Grainger after visiting Bosch tools can be tracked and displayed banner ads from Grainger and drive them back to the site. Scenario 2: The specific cookie and reference analytics can be used to identify this audience and when they login into the website show them a relevant banner adds with new tools or promotional offers. Scenario 3: One of above techniques can be used to track this customer and the promotional banners can follow them across all Grainger website.
Other search engines (i.e. Google) or advertising platforms (i.e. facebook, twitter etc) can be used to deliver banner ads with contextual targeting for keywords like power tools or cordless tools to drive more potential customers to the Grainger.com website.
6.2.2 Email Marketing:
Boschtools should promote options for user to join mailing list or register themselves for various future benefits. Users email information can be used on Graingers side for various remarketing reasons in different ways.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 25 of 36
Scenario 1: Customers who does not visit Grainger after visiting Bosch tools can be tracked and sent them remarketing emails with link to Grainger web site and some promotional offers. Scenario 2: Grainger can filter and send follow up emails to customers of this category with contents like:
New tools advertisements, Promotional offers, Relative advantages of Graingers, Future benefits of being Graingers customer etc. This will drag customers towards Grainger and will increase sales.
Scenario 3: Grainger can track customers of this particular category and offer some Bosch power tool advantages, combined promotional offers while buying others tools from Grainger etc.
6.2.3 Integration of Channels:
While each of these channels will play a critical role in content strategy, the real power is when company can integrate two or more of the channels into one campaign or initiative. This is referred to as converged media or native advertising. Popular sites are as Buzzfeed, Crave and Forbes. To evaluate cross-channel integration, content audit is important and it's important to look at content marketing as a piece of the overall integrated marketing communications plan.
7 Marketing Plan
7.1 Content Marketing Plan
Based on various analyses conducted in content and email marketing for different companies, following tips and techniques can be useful to make this content marketing campaign successful for Grainger.com:
1. Grainger should opt for Native ads which are viewed 53% more than banner ads. (Source: http://www.dedicatedmedia.com/articles/the-power-of-native-advertising)
2. Grainger should target campaign for customers visiting their site or BoschTool, users who are retargeted are 70% more likely to convert. (Source: http://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.html)
http://www.dedicatedmedia.com/articles/the-power-of-native-advertisinghttp://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.htmlhttp://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.html
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 26 of 36
3. Grainger should invest on rich media content marketing like Videos on Youtube or Facebook, native ads that include rich media boost conversion rates by up to 60%. (Source: http://www.adweek.com/socialtimes/rich-media-native-advertising-infographic/147279?red=st)
4. Grainger should use Google Display Network to increase in conversions and impressions.(Source: Google)
5. Below are few incredible stats from Wishpond, displaying advantages of retargeting ads. 60
Content strategy used should be focused around the Bosch power tools products which is our main sales target and their unique characteristics, such as durability and quality of manufacturing along with Reviews that add to the overall estimate of the brand.
http://www.adweek.com/socialtimes/rich-media-native-advertising-infographic/147279?red=sthttps://docs.google.com/a/google.com/viewer?url=http%3A%2F%2Fwww.google.com%2Fads%2Fdisplaynetwork%2Fpdfs%2FGDN_Case_Study_JulianBakery.pdf&embedded=true
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 27 of 36
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 28 of 36
7.2 Email Marketing Plan
Below are few tips and techniques for making email marketing successful for Graingers
Creating personalized, engaging content is key to a successful email strategy.
A strong subject line can enhance email open rate, but customers are more likely to read and engage if the messages content is relevant to them.
Personalized emails create a more profound experience. With the Predictive Intelligence platform in Marketing Cloud, real-time messages to each customer highlight your focus on their specific needs and interests.
Graingers follow-up email to end users will emphasize how end users fulfill Graingers slogan, for the ones who get it done as one of the Everyday Heroes celebrated on Graingers YouTube feed.
Email sample for improving Sales Process with Abandoned Shopping Carts: Those who abandoned a shopping cart or who have made a past purchase constitute sales leads for purchases. It is important to customize the information to uniquely address each buyer persona and the products they were already evaluated and in process of purchase
Email Sample for new registered User on Graingers site: Grainger should send personalized welcome email to all new registered users with the message of thanks for joining Grainger plus various advantages of joining Grainger along with 10%-15% coupon for first purchase. The goal is to make Grainger the ultimate choice in Active Evaluation/Reassessment phase of the CDJ. One best practice is to personalize the content to the individual buyer persona whenever possible.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 29 of 36
7.3 Grainger Branding
A successful content strategy creates a consistent online brand for audience, across all platforms. Grainger is very successful doing this over time. B2B online marketing expert Justin King refers to the F-shape for usability. Grainger uses a variation of the F-shape to great success. You can see how the top and left-hand side of the home page provide easy navigation to the product areas that are typically part of a new visitors initial search. Make sure Graingers home page offers multiple ways for visitors to get to product pages quickly (e.g..
via a left hand menu, a header menu and a search box). Show business customers what items are most often bought on Graingers website.
http://www.ecommerceandb2b.com/b2b-ecommerce-site-example-quill-com/http://www.ecommerceandb2b.com/b2b-ecommerce-site-example-quill-com/
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 30 of 36
The tone followed should be direct and accurate emphasizing to the fact that Boschtools are the tools to get the job done, with safety and ease which is what all the potential customers want. The visuals used should focus on the worker and the benefits that he acquires from these unique products. To make sure that the visual is aligned with the Brand Manual of Boschtools along with that of Grainger all the designs should be made with the collaboration the two creative departments. This is a hard task to accomplish but it is the one that will provide the best possible outcome.
http://ecommerceinsiders.com/wp-content/uploads/2014/07/grainger-3.png
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 31 of 36
8 Test and Control Plan In order to verify and implement the recommendations from the previous module, we would like to use SMART research approach. SMART defines as
To achieve these SMART objectives in integrated overall marketing strategies, Grainger should conduct primary research on their web site visitors using Google analytics and Google Customer surveys to get insights of following customer behavior and experience:
What customers are doing after visiting the web site,
What customers are searching for and how easily they find what they are looking for,
How well Boschs advertisement in capturing consumers attention
Which segment on various power tool categories are in demand
Analysis of customer satisfaction and their web site experience etc.
In order to verify and implement these objectives in Digital Marketing and Measurement Plan (DMMP) we need to conduct both Primary and Secondary research on both Quantitative and Qualitative Data.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 32 of 36
8.1 Research Objectives
Below are three research objectives for this project:
1) Improve Graingers sales process by increasing number of customers visiting Grainger web site. To help fulfill this objective, Grainger should have counts of customers visiting their web site in given different scenarios to identify KPIs:
1) Bounce rate 2) First Visit Matric 3) Return Visit Matric 4) Cart Abandon Rate etc.
Google Analytics tool can be use to get insight of above research objective before launching content and email campaigns. Getting these quantitative analysis (secondary research) done using data like numbers, figures and statistics and monitor specific KPIs that are inherently connected with the sales process like ROI (Return On Investment), CPA (Cost per Acquisition) and ROAS (Return On Ad Spent ) and analyze the Conversion Funnel of the Grainger.com website
2) Grow loyalty among Graingers customers should be next research objective. Google Survey
analytics tool, it can be used to get insights of customers satisfaction and web site experiences by analyzing their feedback, review, recommendation, complains etc. The data required for this is mostly qualitative (primary research) in nature which can be acquired from tools like Voice of Customer, Google Consumer Surveys, focus groups and other online monitoring tools like https://klout.com/home, https://www.google.com/trends, http://www.socialbakers.com/ etc. Results from this analysis can be used to identify KPIs:
1) Customer LifeTime Value (LTV) 2) Net Promoter Score (NPS) 3) Retention Rate
3) Building Brand Awareness of Grainger selling Bosch power tool would be third research
objective. The intent of this objective is to increase the number of customers who are aware that Grainger sells Bosch Power Tools, and convert a percentage into new sales. Data required for this analysis is both qualitative and quantitative. Display ads on various social sites, advertisement sites along with Boschtool.com and monitor user activities on these ads can provide vital insights of brand awareness. Sending emails to registered users with promotional offer, new products etc can drive customers to the site which can be easily measurable. Results from this analysis can be used to identify KPIs:
1) Online Conversion Rate 2) Traffic 3) Social Media Presence 4) Returning Visit Metric etc
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 33 of 36
8.2 Measures to avoid impact on user experience:
Since all these research methodologies revolves around content management options like display ads, email, alerts etc. Various steps should be taken to make sure these activities should not make any negative impact to user experience when working on mobile or tablets. Few of these measures are
1) Build responsive ads to display - it will make ads adjust to the available space
2) All banner ads should work well on smartphones or tablets.
3) Placement for banner ads: top of the page or left above the fold is best place to put banners
4) Size of banner ads: should not too big to cover the main content user is trying to view
5) Horizontal vs Vertical Ads: As per research, horizontal banners are less annoying
6) Avoid Pop ups
7) Frequency of emails: Limit to twice or thrice a week along with promotions
8) Clickable link within email should be in different color like blue and should take use to
appropriate page on Grainger web site
9) Video thumbnail is more appropriate then links.
8.3 Testing Content Marketing Campaign68:
A/B Testing: A/B tests involve testing two versions of a website with a single change against each other. The A version refers to the control and the B is the variation. By taking a look at live traffic, rankings, and conversions, A/B testing allows brands to measure a specific action or feature against another.
Multivariate Testing: Multivariate testing allows brands to test different balances of variances including those listed above while measuring traffic and drawing conclusions from the results.
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 34 of 36
Total Word Count: 4562
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Digital Marketing Capstone Project Pdf
Digital marketing Capstone Project PDF MBA 224 Pages 2017 Page 1. Markets, Management, Successful Philanthropies
Markets, M&A, Sustainable Governance
As new information becomes available to both parties involved in an agreement or at least the expectation they will be capable of understanding it, we need a digital marketing project as soon as possible.
We need the right tool, this digital marketplace, that will help each of us to accept the hard work of administering a future catalog.
The graphic above shows the applications of the concept of digital market for the individual market and our vision for a fair, efficient and financially sustainable market.
Don't get me wrong, there are a lot of ideas for what some of us see as digital market, only they are worth using as virtual market machines for those that want to respond faster and more personalizedly to an unsolicited set of demands.
Our vision is to create a framework that will allow for complete marketplace choices for everyone, and stop dotting the map with hundreds of little-used sites that are mostly for the banks and power companies.
Let's see what this concept has in store for us.
Tools needed:
1. Dynamic Enforcement Protocols:
The idea of dynamic enforcement is using a dynamic contract, and the idea of his/her personal account details to enforce the contract and when and how they are issued. Already, for example, LinkedIn can issue a "friend request" that unlock the corresponding permission account.
2. Digital Knowledge Identification:
What if one wants to find out who friends of a friend of mine?
The answer can be found in NSA surveillance databases, from which everyone is checked for possible contact with others that may be wanted by the government.
3. A Restricted Service:
Some companies have come up with some hypothetical scenarios where they would prefer that their employees use their secret identities at work in order to work more productively.
We often hear from people that they enjoy working on their own, but when faced with a system that would make their work harder, they would do better working in a group setting.
Digital marketing Capstone Project PDF
Digital Marketing CapStone Project PDF Download Abstract
A short Summary of the Development of the Project Participation Download PDF
Download Format
If you wish to view the PDF file in this format, please use the following formatting: http://marketingdigest.net/cmd/download_complete.xml
_____________________________________________________________________
Methods of the project: For this project we went to our local business,The biodiesel industry has
method of bioduels - used biodumented root crops like lentils,Sofnens,fermented soil cropped
vitamins,i.e.,water.For start the Department of Economy displays the market
produced by the industry,the main manufacturing companies and what they are
producing.Our job is to use this information to solve the market problem by
deciding on processing/manufacturing in the industry and then increase
regular public perception of the industry.
Currently we are working on the processing of lentil processing and soil biodo
vise.The whole project is being carried out by our department.
Associated press and media are required to know about the project
and take in the main projects and how it is being managed.
The information is always essential for newspaper advertisements.
To put in motion an order with processing company is ok,but to start
the process is not something we will commit until the full project is
attempted.We want to start the process by 31 October.
While the process does not begin till March, it is assumed that it will be
successful and that it is a first step,but it will also give the
business an opportunity to continually improve the process,that will
be present in the final product.
If successful the process will bring with it sustainable production which
will help in providing jobs and thus contribute to the country's
Digital marketing Capstone Project PDF (Caption) – Professional book
Digital marketing project PDF (Digital Marketing Caption Project) – Данное пособие создано для практиков. Оно поможет вам сделать свою работу с online-коммуникацией более эффективной. До настоящего времени такие материалы писались без использования технологии HTML5, которая официально была введена только в этом году. Несмотря на то, что сегодня пользователям доступны многочисленные приложения для запуска страниц на web-серверах, в то же время, мало кто знает, как правильно составить контент и разработать удобное меню.
Для кого предназначено пособие?
Учебное пособие предназначено для тех, кто хочет качественно и эффективно работать с информацией в online-среде, используя технологии HTML 5 и PowerPoint. Вы сможете:
- "вырастить" web-страницу (составить красивую, понятную и структурированную html-страничку, которая будет "жить" в Интернете и привлекать потенциального покупателя);
- создать кнопки для социальных сетей (в настоящее время уже есть готовые решения с использованием адаптивного Flash);
Большое количество примеров позволит вам детально ознакомиться с технологией Flash и сделать свою страничку яркой и функциональной. В последнее время эта технология набирает все большую популярность. Присоединяйтесь!
О чем книга
В книге рассмотрены вопросы программирования для web и создания сайтов с применением концепции "HTML5 плюс кроссбраузерная верстка". В процессе чтения у вас возникнет масса вопросов. Авторы дают на них подробные ответы. Вы можете почерпнуть для себя много полезной информации. Для тех, кому необходим справочник по HTML, книга будет очень полезной. Вы узнаете, что:
при создании сайта можно использовать как уже готовые программы, так и создавать свои собственные, используя подробное описание инструментария;
в настоящее время веб-стандарты настолько расширились, что их гармоничное сочетание друг с другом не только стало возможным, но и приносит пользу веб-пользователям, и что это направление является важным в развитии интернета;
использование встроенных интерактивных модулей;
возможность использования изображений для флеш-презентаций и многое другое.
Акцент сделан на решении интерактивных задач. Разработчик может управлять процессом создания, перемещать элементы и даже отображать элементы структуры на своем сайте с помощью технологий Flash. Web-дизайнер может создавать плавные формы с использованием анимации.
Книга поможет вам эффективно работать как при создании, так при и продвижении сайтов.
Digital marketing Capstone Project PDF 122 pages | ISBN: 978-1-88539-620-2
Project Management is a ranking management system in which the content is listed by function. Creating and renaming projects may be defined as the primary task in Project Management, which may be performed at a high level of difficulty. A Project Management manual is that productive tool that provides training and a framework for the implementation of Project Management processes.
This is a quick introduction to Project Management and a must-have product for any project manager.
From its birth in 2007, Project Management has had many improvements and new dimensions to be explored. The purpose of Project Review includes gathering, organizing, analyzing, and releasing information on project completion. Projects are usually referred to by a Project Management name, as Project is a basic unit of their management of a business.The objective of Project Marketing is to determine what matters most about the success and success, and create an effective brand of “Project Marketing” through matching project experience to marketing experience. Project Management is the dominant management system of all applications, and is a widely used data-driven system for processing, processing standards, and assignments.
Tom Edmunds, Professor of Global Situations, University of Michigan offers this free ebook on the relation of Product Management to Sales and Marketing. You will discover how to understand product design, marketing, building all kinds of projects, and sales strategy.
The booklet provides a full, free introduction and leadership guide for project management training and development. The booklet contains, topical interviews, instructions to use, structured quizzes to reflect the essential information, case studies with examples of projects within each subject area, and tables to give information to students about projects.
Product Management is all about objectives and objectives require logistic and project management systems. The objectives of Project management are organization and integration, performance and sustainability, and resource allocation.
This will help you to gather information about product creation and design and to prepare project sales and marketing plans.
There are many objectives in which product management can be applied.
Digital marketing Capstone Project PDF book. This is a book about event planning, meeting and marketing. It provides some key discussion on how event organizers should run their events, manage volunteers and solicit invites. There are some free "Day Books" online for this post
Digital Marketing CapStone Project 2.0 PDF book, This is an online marketing management management tool. We have an issue in our product and we are going to do a free book on how to use it on our website. You can also download this book free. Polyglot PDF Movie Awesome Episode Download if you like french movies. You will have to buy it later on!
Marketing & Business Development CapStan
Springumps Detail PDF book
Virtual Communication Concepts
Note: That, to be honest, I don't need this book, but a good back to the basics is not bad...just remember – attain this goal and then it will be harder to move on elsewhere.
Read to get motivated: Read to get a sense of what is going on
Almost every time we deal with money and are asked how it is time to apply for a job/best part of a project, it is one of the things that we need to do is choose the activities that I recommend.
In my opinion, the best activities to follow are:
If I were writing an article for you, I would be recommending the same. You are reading a list of activities you can pay for. It is well made, fast and dead simple.
However, if you have work that cannot be paid for, or a client that requires it, then these activities are not going to work.
I also think that two too many activity combined will drive you to not do anything at all.
2. Requiring
Another activity that would not work would be requiring something.
There is nothing worse than spending money to not require things or require fulfillment.
3. Releasing
This is probably the funniest one to recommend. It requires someone to come and put the information out there.
Everyone loves to sign up for free newspapers, magazines and a catalog of free sites on Facebook. But what are the differences between free and paid newspapers? What services are offered to people that can’t be found at the cost of advertising? Why the growing trend of free ebooks? Everything you need to know about the Digital Marketing Capstan Project.
Introduction
If you’re not familiar with this revolutionary project, it could get your head around. Capstone is a digital marketing framework that has its roots in the digital market sharing tool Omniture. But the focus has moved down in recent years to connecting publishers and readers.
Each of the free services offered by Capstone has been perfectly fit for the kind of news organization or media consumer who is looking for a free plug-in to meet the needs of their advertisers. But there are also plenty of applications for these services for editorial and creative professionals as well.
Cast Your Own Story Paper
Capstone’s written essays provide great insights into the minds and mindsets of people who work in editorial or creative industries. A great way to develop your audience and drive them towards your brand. But if you’ve thought about writing, why not do it in the format of a free eBook?
Click for more
Why should I use it
The goal of the project is to create a comic about Media Design as a full-time, freelance pursuit of hobbies. If you’ll remember the previous great comic from the project (I think it’s FacesoftheFuture) the prevailing theme was editorial roles.
This comic would be about taking a job as an editor and spending the rest of your life doing nothing other than keeping up with the changes to publishing that are happening within our industry.
The latest example was done with the OmniPlay (Sound Fusion) project. It’s been an incredibly inspiring project, and how it was spurred on by a recent colleague’s gift. The project is still active and has been inspirating others to do similar work.
Digital marketing Capstone Project PDF in PDF format.
Also available on Dropbox.
We use the Digital Marketing Capston Project Data structure file in our packages.
All labs are diverse, and the project structure will help you to organize and build on the info and complexity you have to work with from time to time.
Altogether, with your creativity and knowledge, I can say that Dan is one of the world’s leading programmers.
Some of the most helpful things he can help you with are:
Lab matched based machine learning
Domain-Specific Pattern Matching (DSPM)
Minibatch/Minifications
Neural Network-based AU for NPCs
Diagram generation
For example, you can log in with Polaris as an account or you can create a new account and log in as the user of this new account.
Syntax Highlighting and Summarization
Build Context Adjustment
Summarization Context Encoding
Multi-Category Latent Semantic Index (MCSE)
Analysis of Analytics Data
Building Entity Indexes for Normalize Scale
Builder of Solutions
Structure of the libraries
Webspace Construction and Design
Panel Profile Design
Library Construction
Boundary Boundaries and Cross-Validation
Historical Examples
Starting with Standard Library, you will be able to build into your own projects. You also have the option of building into web pages.
There are many projects that have been built into file formats such as HTML, PDF, AI and AWK.
Lining, InnerHTML, Domain, Translator, Script, Regular Expressions, XML, Embedded Tagger, WPF and many more.
Context helpers, Annotations and Summary
Integrated Builng System
Denis is a student of the programming language Rust.
Digital marketing Capstone Project PDF forum for online communication and highlighting (developed by PowerBank.com in collaboration with Globalnet, The Washington Post and Connection Digital). This online community of audiences will collaborate on projects, share ideas, exchange products, create new markets and networks and encourage their communities. It is an interactive web-based community for community members, communication and meetups. It provides insight into the content, business and interaction of the sites, technology, branding, design and user experience. The project was launched on June 5, 2008 as a collaboration between PowerBanks.com and The Washington Times.
Subscriptions are available for Discover their Home, Products or Behavior or Discover through affiliate programs.
The product is subscribed-service through a peer-to-peer subscription system that enables subscribers to purchase discounts on products, services or activities for a period of time based on a geographical location. Discovers are available in any country where the subscriptions service can be reached. Subscribers provide a minimum monthly fee in exchange for receiving discount coupons to collect the coupons from the subscriber's subscriptional account and then generate a custom discount to the subscribing account. In the United States, Discover is available in all 50 states, and in seven jurisdictions also part of Canada. The Discover and Subscription services can be accessed from the web via the websites Discover.com, Subscribe.com/subscript/sub/Discover and select Discover products and services that suite individual tastes and requirements.
Originally Discover offered discount download codes for subscriber accounts that were valid for fifteen days. Subsequently, Discovery added the ability to renew discount codes using e-mail. Discount rates for discount subscriptors were $50 per day, $100 per month and $250 per year. Discovery discontinued its discount discount offering in April 2008.
An LTE XProtect device can be purchased for $80 when it was available through Discover devices in the United Kingdom, although in the UK the device is available from other carriers.
Digital marketing Capstone Project PDF : Examples of best practices for practitioners, Business Consultants and Talent. Own the PDF (and assemble an exhibition) in a short, practical way!
Workshop: "From Digital Marketing to Digital Conversion" Details
Buy Digital Convertibles
Can we have the best-in-class software, hardware and services without the most profitable companies making your product or service? Sure we can! We can sell more computer power or build a database of more query points than Google or Amazon.com, yet have as little profit as the leading retail marketplace.
We are already doing our best to reduce the transaction costs of IT for our clients, and we are working with a world-class vendor to bring real-time analytics to our client's clients by Kickstarting Services.
The KickStartExperience is a fantastic opportunity to be a part of this exciting world of competition. We believe that success will not come easily when you are selling a single item, and that's why we invite you to take part in the fun digital marketing investing experience!
Trade show & conference Advanced Digital Marketplace
Create your first Website with KickShell! KickThisShow promotes the first Kick Shell competition in the world, the premium Kick Start Club.
Build your own website with Karma! Designed to your needs, Karmaproject does a great job of creating an actual website that puts you in competition.
Retail Drive
Digital Marketing Go forth!
Clear out Your Google Account, App and Digital Marketplaces
The opportunity to get a head start in digital market penetration. Some great research suggests that every 20 minutes there are 10 internet users on the internet.
Invest your money in the best online marketing tools
No more selling your product in a far corner of the internet
Passionate designers, product developers, and marketers
What's new in the 2018 Website Creators Challenge?
Digital marketing Capstone Project PDF 2.2 MB
33. Holden-Chapman, M., & Hare, A. (2000). Knowing Hits: How You Can Learn and Deliver More from Your Marketing Strategy. Sweet & Fruit, 10:236–239. doi: 10.1530/63410561
34. Mohr, G. B., & Neira, S. (1985). Measuring Knowledge and Marketing Performance: The Case of a Child’s Literacy Test. Paper presented at the National Educational Quality Conference.
35. Pourrazines, R., & Bevan, J. (2008). Available Performances of Learners. New York: Simon & Schuster.
According to a study done by Weidenfeld and Nicolle, a student’s average 10–12-year-old school-aged performance in reading comprehension improved when they were offered reading instruction with various kinds of actions. It was found that taking actions with meaningful stories improved readers’ queries significantly and changed their perception of literacy problems as well. In addition, those who learned reading with action and story-based stories showed better reading skills, awareness of the rules and methods, and a better ability to understand and use metaphorical concepts.
In this study, reading was not available to all children. Less than one percent of all students (5–6th grade) were reading at home. We used twelve samples of halfway-aged children to obtain the results. This analysis shows that part of the improvement came from the higher number of household activities and participation in play group activities and activities and when reading was provided as a choir exercise.
We also found that there was a significant difference between the positions of parents and teachers: parents were more favorably tested than teachers. According to the researchers, “Training is a blessing, not a curse. It can raise the performance of children and decrease the disruption they face in school.”
36. Carter, D. (2007). A Teacher’s Guide to Learning Adult Children.
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What is a digital marketing strategy? A plan for achieving specific goals through online channels What step comes after there is a digital marketing strategy in place? Create content to run campaigns How does a marketing goal compare to a business goal? A marketing goal is smaller and more targeted.
📥 [FREE] Digital Marketing Capstone Coursera Answers
Correct: Transferable skills that will set up a learner for success in digital marketing and e-commerce are: curiosity, an analytical mindset, and storytelling. 10. Fill in the blank: A learner can shape their public persona as a digital marketing or e-commerce specialist by building their _____. list of references.
Foundations of Digital Marketing and E-commerce Coursera Quiz Answers
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Video created by Universidad de Illinois en Urbana-Champaign for the course "Digital Marketing Capstone". In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You ...
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Video created by Université de l'Illinois à Urbana-Champaign for the course "Digital Marketing Capstone". In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers.
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Meta Marketing Analytics Professional Certificate Review (2023)
The Meta Marketing Professional Certificate costs USD $49/month. The certificate is priced on a monthly subscription model. Most certificate learners would require 6 months of completion time. However, based on discounts by Meta, a 3-month plan costs only USD $98 and a 6-month plan costs only USD $147.
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So tired of writing papers that you’re starting to think of your professor’s demise? Relax, we’re only joking! However, even a joke is woven with the thread of truth, and the truth is that endless assignments are constantly nagging at you and keeping you up all night long.
‘Writing my papers is unbearable!’ you may think But you’re not alone… What if we told you that we know a magical place where professionals can write your essays so perfectly that even professors’ most sophisticated requirements will be met? You’ve probably already guessed that we’re talking about WritePaperFor.me — the most delightful, facilitating, and destressing custom paper-writing service!
We are not going to be shy about our wish to see you as our steady customer. As a result, we aren’t twiddling our thumbs but permanently improving our services; we carefully select writers who always bone up on their subjects and disciplines, and we won’t rest unless you’ve gotten your ideal paper(s). All your wishes become our unshakable rules!
Why would I ask you to write paper for me?
Despite the obvious and even natural resistance to the idea of paper writing in principle that may occur with any student, you may also ask yourself, ‘Why would I need you to help me write my paper?’ The answer to this question lies in the spectrum of your routine actions. It’s not surprising that studying becomes part of our lives, but sometimes we’ve just got too much going on!
When you write an essay or academic paper, you just do one of the numerous things you face daily or weekly. This part of your life consumes lots of energy and time, so how can you possibly get around to doing other things like having fun, working, playing sports, helping relatives, and spending time with friends?
People are social creatures, and it’s only natural of us to request help from experts.. That’s why we ask doctors, electricians, or plumbers to help us! They’re all specialists. Who writes essays for you better than you do? Right, people who write numerous essays every day. We are experts in academic writing, aimed at satisfying all your needs related to education.
You just hire a professional to get a paper written, like you normally do in other situations. Our team of writers know everything about writing your paper and can cope with assignments of any complexity and academic level. Well-researched and expertly-written papers are what we do for our customers, and we always do our work professionally so that you could kick back and enjoy your life to the fullest.
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Round-the-Clock Support. Our paper-writing service works day and night to help you with all current issues. Our friendly support team is available whenever you need them, even if it’s the middle of the night. They will gladly guide you and answer all your questions on how to order customized papers or consult you about the matters at hand. Feel free to share your questions or concerns with them and get comprehensible answers.
High-Class Quality. ‘Will you write a paper for me that meets all requirements?’ This question is frequently asked by many students, and we always answer in the affirmative. Our main goal is to deliver a perfectly written paper the meets the highest possible writing standards. We don’t rest unless you are satisfied with our work. If you hire a paper writer online, we guarantee you that you get 100% original and plagiarism-free assignments of high quality.
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Fast Delivery. We completely understand how strict deadlines may be when it comes to writing your paper. Even if your paper is due tomorrow morning, you can always rely on us. Our writers meet all set deadlines unequivocally. This rule is ironclad! The offered range is wide and starts from 6 hours to 2 weeks. Which one to choose is totally up to you. On our part, we guarantee that our writers will deliver your order on time.
Free Revisions. Our mission is to hone your paper to perfection. That’s why we offer you free revisions to make everything ideal and according to your needs. Feel free to ask for revisions if there is something you would like to be changed. That’s how our paper writing service works.
Money-Back Guarantee. You can get up to a 100% refund if you are dissatisfied with our work. Nevertheless, we are completely sure of our writers’ professionalism and credibility that offer you hard-core loyalty to our guarantees.
Comprehensible Explanations. ‘Can someone write my paper for me and provide clarifications?’ This question arises from time to time. Naturally, we want you to be totally prepared for the upcoming battle with your professor. If you need to fill the gaps in your knowledge, you can always ask for clarifications related to your paper. Moreover, when you order ‘write my paper for me’ service, you can always turn to our support agents for assistance. They will be glad to provide you with the necessary information and comprehensible explanations.
Fast and Customer-Focused Solutions. ‘Is it possible to do my paper for me so that I don’t worry about it at all?’ It certainly is! We offer all-encompassing solutions to all your academic problems by defining issues, determining their causes, selecting proper alternatives, and ultimately solving them. You are free to do your favorite activities while we are taking care of ongoing matters. You can always rely on us when it comes to essay-writing online and taking an individual approach to every case.
Who will write my paper when I order it?
Another crucial advantage of our service is our writers. You may have asked yourself, ‘I’d like to pay someone to write a paper for me, but who exactly will that person be?’ Once you order a paper, our managers will choose the best writer based on your requirements. You’ll get a writer who is a true expert in the relevant subject, and a perfect fit is certain to be found due to our thorough procedure of selecting.
Every applicant passes a complex procedure of tests to become one of our permanent writers. First of all, they should provide their credentials. We need to make sure that any prospective writers we hire have the proper experience.. The next step resides in passing a series of tests related to grammar, in addition to subject and/or discipline. Every paper-writer must pass them to prove their competency and their selected field of expertise.
One more step includes writing a sample to prove the ability to research and write consistently. Moreover, we always set our heart on hiring only devoted writers. When you ask us to write your essay or other academic works, you can be sure that they always do their best to provide you with well-structured and properly-written papers of high quality.
The final chord is related to special aspects of academic paper-writing. It means that every writer is prepared to cite properly, use different styles, and so on, so you don’t have to be worried about formatting at all.
‘So, can they write an ideal paper for me?’ We answer in the affirmative because we select only the best writers for our customers. Approximately 11% of all applicants can pass the whole set of tests and are ready to help you. All writers are fully compensated for their work and are highly motivated to provide you with the best results.
We are online 24/7 so that you could monitor the process of paper-writing and contact us whenever necessary. Don’t forget that your satisfaction is our priority. Our writers fully focus on your order when it comes to the ‘write my paper’ procedure. Our managers will immediately send all the information to your writer if any corrections are required.
It’s time to write my paper! What should I do?
‘I am ready to pay to have a paper written! Where do I start?’ Our team hears these words every day. We really believe that every student should be happy. That’s why we offer you to look at the simple steps to make the process even more convenient.
- Fill in the comprehensible order form located on the main page of our website. If you need some help with it, feel free to contact our support team.
- Provide the necessary details, such as the topic, subject or discipline, paper format, your academic level, etc.
- Select the deadline, and we will strictly follow it.
- Pay the total price. Submit a preferred payment method. The full sum will be deposited into your account on our website. The money will be transferred to your writer in case you approve the paper.
- If you have additional materials provided by your professor or may simply assist in writing your paper, please attach them too. They will help the assigned writer meet your professor’s expectations.
Every paper we can write for you is expertly-researched, well-structured, and consistent. Take a look at some types of papers we can help you with:
- Dissertations
- Research papers
- Case studies
- Term papers
- Business plans, etc.
Questions like ‘I would like you to write a paper for me without destroying my reputation. Can you promise to do so?’ or ‘Can you write my paper for me cheap and fast?’ often arise, and we take pride that these options are included in the list. Your safety and anonymity are parts of our common priority, which is to make you fully satisfied with all offered services.
Moreover, our pricing policy is flexible and allows you to select the options that totally suit your needs at affordable prices. You will be pleased with the results and the amount of money spent on your order. Our managers and writers will do the rest according to the highest standards.
Don’t hesitate and hire a writer to work on your paper now!
We believe that students know what is best for them, and if you suppose that it is time to ‘write my paper right now,’ we will help you handle it. ‘Will you do my paper without any hesitation?’ Of course, we will. Our service has all the necessary prerequisites to complete assignments regardless of their difficulty, academic level, or the number of pages. We choose a writer who has vast experience and a breadth of knowledge related to your topic.
Our ‘write my paper for me’ service offers a wide range of extra features to make the ordering process even more pleasant and convenient. Unlike lots of other services, we provide formatting, bibliography, amendments, and a title page for free.
‘When you write my paper for me? Can I monitor the process?’ Naturally, you can. We understand that you may want to ensure that everything is going well. Furthermore, there may be situations when some corrections are needed. We believe that a tool like this can come in handy. The assigned writer will strictly follow your and your professor’s requirements to make sure that your paper is perfect.
‘Is it possible to write my essay from scratch?’ We don’t do just proofreading or editing. Our goal is to fully carry your burden of writing. When this or similar questions appear, we always assure our customers that our writers can do whatever they need. Apart from writing from scratch or editing and proofreading, our experts can effortlessly cope with problem-solving of all kinds;even sophisticated software assignments!
Our ‘write my paper for me’ service is good for everyone who wants to delegate paper-writing to professionals and save precious time that can be spent differently and in a more practical way. We want you to be happy by offering the great opportunity to forget about endless and boring assignments once and forever. You won’t miss anything if your papers become the concern of our professional writers.
Don’t waste your precious time browsing other services. We provide you with everything you need while you are enjoying yourself by doing things you really enjoy. ‘Write my paper then! Do my paper for me right now!’ If you are ready to exclaim these words with delight, we welcome you to our haven, a place where students spend their time serenely and never worry about papers! It’s your turn to have fun, whereas our mission is to provide you with the best papers delivered on time!
Questions our customers ask
Can someone write my paper for me.
Yes, we can. We have writers ready to cope with papers of any complexity. Just contact our specialists and let us help you.
Who can I pay to write a paper for me?
We will help you select a writer according to your needs. As soon as you hire our specialist, you’ll see a significant improvement in your grades.
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- Will you write my paper for me? - Yes, we will.
What we offer:, let’s write a paper for you in no time, follow these 4 simple steps and solve you problem at once.
Provide details such as your topic, the number of pages, and extra requirements, and we’ll do a paper for you in no time!
Log in to your personal account to know the current status of your paper(s). You can also turn to our support team for the same purpose. Enjoy your life while we're working on your order.
As soon as we write the paper(s) for you, check it for correctness, and if everything is good to go, just download it and enjoy the results.
Our customers’ feedback
Still hesitant just look: others have already used our services and were pleased with the results.
Thank you guys for the amazing work! I got an A, and my professor was impressed. You have done the impossible, and I will never forget your help! The best service ever!
I ordered my paper two weeks ago and received it on time. The quality is very good, much better than other companies provide. My support agent is a pro, fast and simple explanations. Thanks!
I am firmly convinced that you will never disappoint me because you haven’t done it before. Amazing approaches and solutions at perfect prices! Please continue working the way you do!
I’ve been using WritePaperFor.me for about five months, and I have nothing to complain about. Excellent quality, perfect grammar, delivery on time, nice support team, pleasant prices, amazing results.
This service helped me focus on my job, and I will never forget the support I received. I’ve got a promotion in the end! Thanks a lot for everything you do for people like me!
I have to admit that searching for a reliable and professional service was a tough quest. Nevertheless, I am happy that I managed to find writepaperforme! Everything is much better than I expected!
The best bargain is just a few clicks away!
Get an original paper that doesn’t cost a fortune!
- 450 orders completed daily
- 86 disciplines of expertise
- 820+ professionals on our team
- 4.88/5 is the average order rating
Still have questions?
Contact our support agents and let them help you!
Is it time to write a paper for you? Contact us and relish the highest academic performance!
Our professionals will do their best!
You’ll write my paper for me, won’t you? We certainly will!
So tired of writing papers that you’re starting to think of your professor’s demise? Relax, we’re only joking! However, even a joke is woven with the thread of truth, and the truth is that endless assignments are constantly nagging at you and keeping you up all night long.
‘Writing my papers is unbearable!’ you may think But you’re not alone… What if we told you that we know a magical place where professionals can write your essays so perfectly that even professors’ most sophisticated requirements will be met? You’ve probably already guessed that we’re talking about WritePaperFor.me — the most delightful, facilitating, and destressing custom paper-writing service!
We are not going to be shy about our wish to see you as our steady customer. As a result, we aren’t twiddling our thumbs but permanently improving our services; we carefully select writers who always bone up on their subjects and disciplines, and we won’t rest unless you’ve gotten your ideal paper(s). All your wishes become our unshakable rules!
Why would I ask you to write paper for me?
Despite the obvious and even natural resistance to the idea of paper writing in principle that may occur with any student, you may also ask yourself, ‘Why would I need you to help me write my paper?’ The answer to this question lies in the spectrum of your routine actions. It’s not surprising that studying becomes part of our lives, but sometimes we’ve just got too much going on!
When you write an essay or academic paper, you just do one of the numerous things you face daily or weekly. This part of your life consumes lots of energy and time, so how can you possibly get around to doing other things like having fun, working, playing sports, helping relatives, and spending time with friends?
People are social creatures, and it’s only natural of us to request help from experts.. That’s why we ask doctors, electricians, or plumbers to help us! They’re all specialists. Who writes essays for you better than you do? Right, people who write numerous essays every day. We are experts in academic writing, aimed at satisfying all your needs related to education.
You just hire a professional to get a paper written, like you normally do in other situations. Our team of writers know everything about writing your paper and can cope with assignments of any complexity and academic level. Well-researched and expertly-written papers are what we do for our customers, and we always do our work professionally so that you could kick back and enjoy your life to the fullest.
The undeniable benefits of our custom paper-writing service
Apart from a paper written in accordance with the highest standards, we provide a wide range of contributory advantages to make your life easier. Let’s take a closer look at them.
Round-the-Clock Support. Our paper-writing service works day and night to help you with all current issues. Our friendly support team is available whenever you need them, even if it’s the middle of the night. They will gladly guide you and answer all your questions on how to order customized papers or consult you about the matters at hand. Feel free to share your questions or concerns with them and get comprehensible answers.
High-Class Quality. ‘Will you write a paper for me that meets all requirements?’ This question is frequently asked by many students, and we always answer in the affirmative. Our main goal is to deliver a perfectly written paper the meets the highest possible writing standards. We don’t rest unless you are satisfied with our work. If you hire a paper writer online, we guarantee you that you get 100% original and plagiarism-free assignments of high quality.
Complete Anonymity. We value your privacy and use modern encryption systems to protect you online. We don’t collect any personal or payment details and provide all our customers with 100% anonymity. ‘Can you write a paper for me and let me stay anonymous?’ Of course, we can! We are here to help you, not to cause problems.
Fast Delivery. We completely understand how strict deadlines may be when it comes to writing your paper. Even if your paper is due tomorrow morning, you can always rely on us. Our writers meet all set deadlines unequivocally. This rule is ironclad! The offered range is wide and starts from 6 hours to 2 weeks. Which one to choose is totally up to you. On our part, we guarantee that our writers will deliver your order on time.
Free Revisions. Our mission is to hone your paper to perfection. That’s why we offer you free revisions to make everything ideal and according to your needs. Feel free to ask for revisions if there is something you would like to be changed. That’s how our paper writing service works.
Money-Back Guarantee. You can get up to a 100% refund if you are dissatisfied with our work. Nevertheless, we are completely sure of our writers’ professionalism and credibility that offer you hard-core loyalty to our guarantees.
Comprehensible Explanations. ‘Can someone write my paper for me and provide clarifications?’ This question arises from time to time. Naturally, we want you to be totally prepared for the upcoming battle with your professor. If you need to fill the gaps in your knowledge, you can always ask for clarifications related to your paper. Moreover, when you order ‘write my paper for me’ service, you can always turn to our support agents for assistance. They will be glad to provide you with the necessary information and comprehensible explanations.
Fast and Customer-Focused Solutions. ‘Is it possible to do my paper for me so that I don’t worry about it at all?’ It certainly is! We offer all-encompassing solutions to all your academic problems by defining issues, determining their causes, selecting proper alternatives, and ultimately solving them. You are free to do your favorite activities while we are taking care of ongoing matters. You can always rely on us when it comes to essay-writing online and taking an individual approach to every case.
Who will write my paper when I order it?
Another crucial advantage of our service is our writers. You may have asked yourself, ‘I’d like to pay someone to write a paper for me, but who exactly will that person be?’ Once you order a paper, our managers will choose the best writer based on your requirements. You’ll get a writer who is a true expert in the relevant subject, and a perfect fit is certain to be found due to our thorough procedure of selecting.
Every applicant passes a complex procedure of tests to become one of our permanent writers. First of all, they should provide their credentials. We need to make sure that any prospective writers we hire have the proper experience.. The next step resides in passing a series of tests related to grammar, in addition to subject and/or discipline. Every paper-writer must pass them to prove their competency and their selected field of expertise.
One more step includes writing a sample to prove the ability to research and write consistently. Moreover, we always set our heart on hiring only devoted writers. When you ask us to write your essay or other academic works, you can be sure that they always do their best to provide you with well-structured and properly-written papers of high quality.
The final chord is related to special aspects of academic paper-writing. It means that every writer is prepared to cite properly, use different styles, and so on, so you don’t have to be worried about formatting at all.
‘So, can they write an ideal paper for me?’ We answer in the affirmative because we select only the best writers for our customers. Approximately 11% of all applicants can pass the whole set of tests and are ready to help you. All writers are fully compensated for their work and are highly motivated to provide you with the best results.
We are online 24/7 so that you could monitor the process of paper-writing and contact us whenever necessary. Don’t forget that your satisfaction is our priority. Our writers fully focus on your order when it comes to the ‘write my paper’ procedure. Our managers will immediately send all the information to your writer if any corrections are required.
It’s time to write my paper! What should I do?
‘I am ready to pay to have a paper written! Where do I start?’ Our team hears these words every day. We really believe that every student should be happy. That’s why we offer you to look at the simple steps to make the process even more convenient.
- Fill in the comprehensible order form located on the main page of our website. If you need some help with it, feel free to contact our support team.
- Provide the necessary details, such as the topic, subject or discipline, paper format, your academic level, etc.
- Select the deadline, and we will strictly follow it.
- Pay the total price. Submit a preferred payment method. The full sum will be deposited into your account on our website. The money will be transferred to your writer in case you approve the paper.
- If you have additional materials provided by your professor or may simply assist in writing your paper, please attach them too. They will help the assigned writer meet your professor’s expectations.
Every paper we can write for you is expertly-researched, well-structured, and consistent. Take a look at some types of papers we can help you with:
- Dissertations
- Research papers
- Case studies
- Term papers
- Business plans, etc.
Questions like ‘I would like you to write a paper for me without destroying my reputation. Can you promise to do so?’ or ‘Can you write my paper for me cheap and fast?’ often arise, and we take pride that these options are included in the list. Your safety and anonymity are parts of our common priority, which is to make you fully satisfied with all offered services.
Moreover, our pricing policy is flexible and allows you to select the options that totally suit your needs at affordable prices. You will be pleased with the results and the amount of money spent on your order. Our managers and writers will do the rest according to the highest standards.
Don’t hesitate and hire a writer to work on your paper now!
We believe that students know what is best for them, and if you suppose that it is time to ‘write my paper right now,’ we will help you handle it. ‘Will you do my paper without any hesitation?’ Of course, we will. Our service has all the necessary prerequisites to complete assignments regardless of their difficulty, academic level, or the number of pages. We choose a writer who has vast experience and a breadth of knowledge related to your topic.
Our ‘write my paper for me’ service offers a wide range of extra features to make the ordering process even more pleasant and convenient. Unlike lots of other services, we provide formatting, bibliography, amendments, and a title page for free.
‘When you write my paper for me? Can I monitor the process?’ Naturally, you can. We understand that you may want to ensure that everything is going well. Furthermore, there may be situations when some corrections are needed. We believe that a tool like this can come in handy. The assigned writer will strictly follow your and your professor’s requirements to make sure that your paper is perfect.
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8 Digital Marketing Capstone Project -Grainger and Bosch Figure 8: Grand View Research, 2019 The digital MRO market, it is projected to grow from USD 1.0 billion in 2019 to USD 4.7 billion by 2030, at a compound annual growth rate of 14.6% from 2019 to 2030.
MARKETING CAPSTONE Digital Marketing Capstone Assignment 3.pdf - Digital Marketing Capstone Assignment 3 (Round 4, 5 & 6) Ad Campaign - Rounds 4/5/6 Results Digital Marketing Capstone Assignment 3.pdf - Digital... School University of Iowa Course Title MARKETING CAPSTONE Uploaded By prrinceben Pages 2 This preview shows page 1 - 2 out of 2 pages.
Title of the Report is "Digital Marketing - The New Face Of Marketing Communication" and Objectives of the project is to understand the change in consumer buying behavior in digital era. Methodologies used for achieving the objective are descriptive study and a research.
Digital marketing campaign capstone project Jun. 26, 2017 • 5 likes • 8,364 views Download Now Download to read offline Marketing Capstone project for completion of course on Coursera. The project is for Digital Marketing Specialization Karan Rustagi Follow Advertisement Advertisement Recommended Digital Marketing Capstone Bosch/Grainger Eva Tamm •
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium... Download Free PDF Related Papers
Digital Marketing Capstone Project Presentation Home Explore Upload Login Signup 1 of 46 Digital Marketing Capstone Project Presentation Jun. 29, 2021 • 0 likes • 1,410 views Download Now Download to read offline Marketing Slides for Digital Marketing Capstone project ImranKassim3 Follow Advertisement Advertisement Recommended
Digital Marketing. Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as ...
This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and...
of 16 Capstone Project First Name: Apeksha Last Name: Yadav fTask 1: Target Audience and Your Consumer fTask 1 a) Define the target audience for Uber Demographics: Tier-1, Tier-2, and stadium-based cities. Age from 20-45,45-55. Both Male and Female. Professionals, College students, and Businessman. Psychographics:- Interests: Sports
Praveen Sinha - Digital Marketing Capstone University Of Illinois -Urbana Champaign. Jan17 Page 3 of 36. 1 Executive Summary This document is the final outcome of Capstone project on Digital Marketing Specialization for University of Illinois, Urbana Champaign through Coursera.
Task 5: Video Submission Task 5 Record a 1-1.5 minute video of you presenting a summary of the project. Make sure you include the following points in your video. The task and the objective Process and steps of finalising your strategy Main content ideas and channels Key learnings from the project. Upload the video in an MP4 format.
Digital marketing Capstone Project PDF MBA 224 Pages 2017 Page 1. Markets, Management, Successful Philanthropies. Markets, M&A, Sustainable Governance. As new information becomes available to both parties involved in an agreement or at least the expectation they will be capable of understanding it, we need a digital marketing project as soon as ...
EXSM 3918 - Digital Marketing Capstone Project - University of Alberta Research, plan, execute, present, and review a digital marketing plan that will confront a business problem and outline a digital solution for it. https://apps.ualberta.ca/catalogue/course/exsm/3918 read more Coursera Digital Marketing Specialization Review - Reliablesoft
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