Free Digital Marketing Plan and Digital Media Templates
Smartsheet Contributor Joe Weller
January 18, 2021
You’ll find a collection of essential free digital marketing plan and digital media templates for marketers, enterprises, small businesses, startups, and others. Plus, tips to help you plan and manage digital marketing projects.
On this page, you'll find many helpful digital marketing and digital media templates, including a simple digital marketing plan template and a digital marketing project plan checklist template .
Digital Marketing Plan Template
Use this template to build national, local, public relations, and social media digital marketing plans. Track your campaign’s success in month-by-month columns, and use the content strategy section to ensure the best industry tools are at your disposal.
Excel | Google Sheets
Digital Strategic Marketing Plan Template
This digital strategic marketing plan template helps you identify the objectives of your marketing campaign, so you can plan, implement, and track its success. Note your marketing plan objectives, target market, budget, and other details on the template.
With this fully customizable template, you can include marketing-specific components for running powerful digital marketing campaigns.
Download Strategic Digital Marketing Plan Template
Excel | Google Sheets | Smartsheet
Digital Marketing Project Plan Template
Use this basic project plan template for week-by-week and month-by-month views into a digital marketing project. Assign task IDs, task names, priorities; track status; designate an owner; and add projected and actual start and end dates and progress notes.
Keep apprised of your digital marketing project plan’s individual tasks — and gauge its success — with this easy-to-use digital marketing project plan template.
Download Digital Marketing Project Plan Template
Digital Marketing Project Plan Checklist Template
Track your digital marketing project plan’s progress with this checklist template. Enter major and minor actions, along with the corresponding task, assigned team member, deadline, and completion status. Cover every detail in your digital marketing project plan with this checklist.
Download Marketing Project Plan Checklist Template
Excel | Google Sheets
One-Page Digital Marketing Project Plan Template
This single-page digital marketing project plan template offers a streamlined tool to plan, implement, and track all project stages. Add your business summary, objectives, project plan problems and solutions, competitive-advantage details, target marketing, marketing strategy and objectives, and financial requirements.
You can also enter information about your marketing channels, products, promotional details, prices, and performance standards, as well as how you’ll measure results. This efficient, one-page template provides an overview of how well you are implementing your digital marketing project plan.
Download One-Page Marketing Project Plan Template
Excel | Word | PDF | Google Doc
Small-Business Digital Marketing Project Plan Template
Map action items with this small-business digital marketing project plan template. Use this fully customizable template to document digital marketing goals, including strengths, weaknesses, opportunities, and threats . Specify your target market, digital marketing strategy, and research results.
Download Small Business Digital Marketing Plan Template
Word | PDF | Smartsheet
Digital Marketing Project Plan Template for Startups
This digital marketing project plan template is ideal for startups because it features a pre-built plan and startup-specific tools. Add your executive summary, vision statement, goals, target market, marketing strategy, and financial details to the template.
Find more tips and solutions for startups by reading “ Free Startup Plan, Budget & Cost Templates .”
Download Digital Marketing Project Plan Template for Startups
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Digital marketing campaign capstone project
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Capstone project for completion of course on Coursera. The project is for Digital Marketing Specialization
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- 1. CAPSTONE PROJECT- GRAINGER AND BOSCH Digital Marketing Campaign ABSTRACT Digital Marketing Campaign to increase the sales of Bosch power tools by 10% on www.grainger.com Karan Rustagi Digital Marketing Specialisation
- 2. CAPSTONE PROJECT-Grainger and Bosch 1 TABLE OF CONTENTS 1 Executive Summary 2 2 Client and Industry Analysis 3 3 Problem Statement 8 4 Consumer Decision Journey 8 5 Data Collection and Analysis 11 6 Channel Strategy 16 7 Test and Control Plan 21 8 Endnotes 23
- 3. CAPSTONE PROJECT-Grainger and Bosch 2 EXECUTIVE SUMMARY The work in this document is a result of 6 weeks of effort expended in order to complete the Capstone Project for the Digital Marketing Course offered by University of Illinois at Urbana/Champaign via Courera. This project is meant for the application of all the theoretical concepts that I have gone through in the past 5 courses offered by the institute. The project uses the concepts of digital marketing in order to help Grainger have an increase in the sales of Bosch power tools by 10%. I have learnt the following from this project: • Mapping Consumer Decision Journey • Application of Digital Marketing Concepts • Creating content for Digital Marketing • Creating a test and control plan
- 4. CAPSTONE PROJECT-Grainger and Bosch 3 CLIENT ANALYSIS GRAINGER Business model and strategy for growth: Grainger is one of the most oldest and prominent suppliers of MRO products in the industry. It primarily focuses on serving customers that are a part of healthcare, manufacturing, hospitality and government sectors. The company is a distributor for over 7000 brands and has a portfolio of more that one million products in USA alone. It also has operations spread across 160 countries. The strategy for the growth of Grainger is as follows: 1.The most locations: Grainger has more than 600 stocking branches in north America, because of which there is quicker distribution possible. 2.The most inventory: Grainger carries a large amount of inventory and they go in for the service level as they are in ‘speed and convenience’ category. 3.The best catalog: Grainger also has the paper catalog as the consumers find it easier to use a paper catalog. This is one of the most important things in the ‘speed and convenience’ category. 4.The easiest to use website: Grainger.com is well designed and easy to use. This ensures that the customers manage to quickly go through the entire process of purchase on grainger.com. Online presence (website traffic trends and social platforms) Grainger is a pioneer in e-commerce. In terms of digital marketing, Grainger goes for the following options: 1.Paid search 2.Display Media 3.E-mail 4.Social Media 5.SEO Social media presence: Facebook Page: 195,000 followers Twitter: 25000 followers LinkedIn: 94000 followers Youtube: 4037 subscriptions Instagram: 4516 followers
- 5. CAPSTONE PROJECT-Grainger and Bosch 4 Customers of Grainger.com: Geographically, the visitors of Grainger.com are from the following countries: USA (83.5%) Canada (1.8%) India (1.7%) China (1.4%) Mexico (1.2%) Note: the above data is collected from Alexa.com
- 6. CAPSTONE PROJECT-Grainger and Bosch 5 MAINTENANCE, REPAIR AND OPERATIONS INDUSTRY The MRO services companies provide products and services that are essential for the smooth functioning of manufacturing plants and operational facilities. The products are generally provided by original equipment manufacturers and are classified into product based and service based facilities. The MRO industry is highly competitive and is fragmented in nature. The only way for the companies to differentiate themselves from the competition is to ensure that they provide services at short notice and the products/services are available at competitive prices. The market has been seeing consistent growth in the past. The CAGR is supposed to be 5% which is good enough for the industry. The key drivers for the MRO market are: 1.Demand for reduced production downtime 2.Increase in manufacturing activities 3.Demand for predictive maintenance 4.Technological advancement Competitors: 1.Sonepar 2.Wolseley 3.Rexel 4.Wurth Group 5.W.W.Grainger
- 7. CAPSTONE PROJECT-Grainger and Bosch 6 BOSCH Bosch power tools: Bosch power tools is a part of the Bosch group which is known as Robert Bosch Tool Corporation. The brand is the world leader in power tools and power tools accessories. The core success factor for Bosch power tools is innovation. Each year Bosch launches more than 100 new power tools in the market. The brands which are owned by Bosch power tools is as follows: Primary and Secondary Customers: The primary audience are those who will be directly using the product and the marketing campaign is directly targeted to them. Example for primary audience is: General contractor, carpenter, electrician, plumber … The needs of the primary audience is as follows: 1. Specifications of the product 2. Quality of the product 3. Usage of the product 4. Features of the product The secondary audience includes the group of people who influence the purchase of the products which are to be used by the primary audience Examples: purchase manager, finance manager … The needs of the secondary audience is as follows: 1. Price of the product 2. Usefulness of the product 3. Time of delivery Trends between the primary and the secondary audience: 1. In terms of B2B marketing, the need for a product is recognized by the primary audience. 2. The role of the secondary audience is to either approve the demand or reject it.
- 8. CAPSTONE PROJECT-Grainger and Bosch 7 3. There is direct relation between the primary and secondary audience. The primary audience can pressurise the secondary audience to ensure that the product will be bought Perception about Bosch power tools: Ideology: The short term profits will not overweight the customer trust and loyalty. Bosch’s most important principle was to make products that would raise the quality of the life of the consumer. Thus, the perception towards Bosch is that the quality of the product is extremely high. SWOT Analysis: Strength: 1. Extensive focus on R&D-4593 Patents filed 2. Balanced portfolio 3. Continuous innovation 4. Quality of product Weakness: 1. High costs 2. Employee productivity 3. Lesser access to customer Opportunity: 1. Increased mode of selling 2. Increase in the demands for the products 3. Innovation in the industry Threats: 1. New players in the market Bosch power tools online presence: Facebook: 1764000 followers. Youtube: 4500 followers. Twitter: 660 followers. BOB community is a platform where the customers can get in touch with the others and with the company and find a way of communicating about the power tools and the uses of the power tools. This community will thus inculcate the sense of a consumer loyalty for the company.
- 9. CAPSTONE PROJECT-Grainger and Bosch 8 PROBLEM STATEMENT The major issue that we will work on this project is increasing the sales of Bosch power tools on www.grainger.com by 10% under three different scenarios which are expressed in detail in the following pages. The mode of increasing the sales is only via digital marketing. BUSINESS OBJECTIVE, CONSUMER DECISION JOURNEY AND CONCERNS Scenario 1: The customer knows that the product required to solve the solution is available from www.boschtools.com , but what he/she does not know is the fact that there is a website from which the tool can be purchased. Questions related the marketing objectives of the company alongside their respective stages in the consumer decision journey. Analysis that are available at the respective stages in consumer decision journey.
- 10. CAPSTONE PROJECT-Grainger and Bosch 9 Thus, this means that Grainger does not even make it through the initial consideration set of the consumers. The objective of Grainger linked to this scenario is called “building brand awareness”. Scenario 2: The customer knows the product required, he/she also knows that the product required is available on www.grainger.com and then comes the moment of purchase. The customer will then start looking at the details of that product and then either make the purchase or not. The objective of Grainger linked to this particular stage is called “improving sales process”. Scenario 3: The customer initially looks into the power tools category from Bosch, but due to the availability of a lot of different categories available from Grainger, the customer goes through the active evaluation stage and starts to wonder if any other product can be used to satisfy the needs. The objective of Grainger linked to this particular stage is called “Influence Consideration”. SCENARIO CDJ CONCERN ANALYSIS 1 Initial consideration set Information about the product Which websites are available to purchase the product Competitive intelligence using: 1.Google Trends 2.Google Correlate 2 Moment of purchase What are the specifications offered by different brands Prices of the products offered under different brands Outcome analysis using: 1.Mongoosmetrics 2.Live person 3.Customer search history 3 Active Evaluation Is this the only product available to fix my problem Experimentation/testing using: 1. Adwords campaign tester 2.google website optimizer
- 11. CAPSTONE PROJECT-Grainger and Bosch 10 BUSINESS OBJECTIVES AND THEIR RESPECTIVE SCENARIO: Scenario 1: The objective of the company related this scenario as stated earlier is “Build awareness”. This objective best suit the scenario only as the consumer just knows the product that is going to be required to satisfy the needs. What the consumer does not know is that there is a company called Grainger, which can be used to purchase the product. Scenario 2: The objective of the company related to this scenario as stated earlier is “ Improve sales process” This objective suits the scenario only as the consumer has logged into the website off Grainger after visiting the website of bosch tools. The consumer has also gone straight to the power tools ection. This means that the consumer is aware of the company and has no other evaluation to make I terms of the category. The only thing left is to analyse if the consumer has purchased the product or not. The consumer might not purchase the product if the sales process is not very swift and easy. Scenario 3: The objective of the company related to this scenario as stated earlier is “Influence consideration” The objective suits this scenario as the consumer has visited www.grainger.com after visiting www.boschtools.com and has gone straight to the plumbing category instead of the power tools category. This means that the consumer is still actively evaluating its options to satisfy needs.
- 12. CAPSTONE PROJECT-Grainger and Bosch 11 DATA COLLECTION AND ANALYSIS BUSINESS OBJECTIVE KEY QUESTION DATA -> SOURCE BUILD AWARENESS Do consumers recognize my brand Do customers recall my brand Number of players in the market -> google analytics Number of visitors from bosch to grainger -> alexa IMPROVE SALES FORCE Do my sales efforts result in wins for my brand Number of sales made -> website Quantity available -> website Ease of sales process -> customer survey INFLUENCE CONSIDERATION Do my products satisfy consumer needs Brand positioning -> alexa Direct link to power tools under grainger -> website Key Sources of Data: The data that is required based on the above stated objectives are: • Competitor data • Customer data • Sales data • Brand positioning data The following are the available sources to collect the above-mentioned data: • Primary data from Grainger • Google analytics • Alexa BUSINESS OBJECTIVE KEY PERFORMANCE INDICATORS (KPI) Build Awareness Acquisition KPI: Clickthrough Rate – Bosch powertools page and ads % New Visits - Bosch powertools page and ads Cost per click on ads Cost per impression Behavious KPI: Bounce rate Abandonment Rate Events per visit Outcomes KPI: Return on advertising spends
- 13. CAPSTONE PROJECT-Grainger and Bosch 12 Days to conversion Improve Sales Force Acquisition KPI: CTO on email (Details on epre-order) Site traffic CPA on email Behaviour KPI: Bounce rate on email Session length Abandonment rate Outcomes KPI: ROAS- sales conversion on email % assisted conversion rate Influence Consideration Acquisition KPI: CTO on email (Asking customers to join email registry) Unique open rate CPA on email Behavious KPI: Bounce rate on email registry Session length on email registry Outcomes KPI: Database conversion rate ROAS based on email Biases And Methods Of Eliminating Them: Before we go in for the biases that may hamper the research, it is important to understand what kind of research will be used for solving the issue in Grainger’s case. The following picture will give enough reasons to show why Fundamental research is the perfect fit for the type of research in Grainger’s case
- 14. CAPSTONE PROJECT-Grainger and Bosch 13 As shown in the above pic, fundamental research is suitable in this case as this research will aim at solving a problem by adding to the field of application of digital marketing and it researches individual case of Grainger increasing the sales of Bosch powertools by 10%. Bias according to NCBI is: “systematic error [is] introduced into sampling or testing by selecting or encouraging one outcome or answer over others” 7 . Bias can occur at any phase of research, including study design or data collection, as well as in the process of data analysis and publication As this particular case is revolving around fundamental research and secondary data, there are only a few biases that can hamper the entire process. The types of biases are as follows: Sampling / Selection Bias: This type of bias majorly takes place only when secondary data is included. Tis bias is introduced in the selection of the data as the researcher would not have ensured that proper randomization had been achieved. This would mean that the data selected would not represent the entire population. Interpretation Bias: This type pf bias takes place when the results of an analysis have to be interpreted in a certain manner. It refers to inapproporiately analysing or interpreting the results of an analysis. The proper definition for the same is: Interpretive bias or interpretation bias is an information- processing bias, the tendency to inappropriately analyze ambiguous stimuli, scenarios and events. One type of interpretive bias is hostile attribution bias, wherein individuals perceive benign or ambiguous behaviors as hostile. Methods of avoiding the above mentioned biases: • Creating a data analysis plan before the survey takes place • Remaining true to the survey’s purpose • Having a firm understanding of the topic
- 15. CAPSTONE PROJECT-Grainger and Bosch 14 • Clear definition of the required data • Being specific in the research findings • Avoid using broad terms during the analysis DATA ANALYSIS PLAN: Based on the research, the analysis chosen is descriptive . Grainger currently uses a few KPIs which give them a rough idea of about how good their digital marketing campaigns are. By data mining, conversion of data into information, and utilizing KPIs properly, powerful insights can be developed about any digital marketing campaign. Grainger uses certain data to measure the following KPIs: • Click through rate (CTR) • Cost per acquisition (CPA) • Return on advertising spends (ROAS) • Repeat visits These are some of the most important KPIs that can be used to measure the results of a digital marketing campaign, but other than that, a few more KPIs can be used to ascertain the detailed results of a campaign. These KPIs as mentioned earlier are as follows: • Click to open rate (CTO) • Unique opens • Site traffic • Bounce rate • Shopping cart abandonment rate • Conversion rates BENCHMARK FOR DATA TO BE COLLECTED: To achieve an increase of 10% on www.grainger.com for bosch power tools, the following benchmarks have to be set for the following online digital activities: Display Ads: The average CTR for display advertisements in USA and Canada respectively are 0.10 and 0.09. Thus, the CTR for the display advertisements from www.grainger.com should either be the same or above the average CTR in the respective countries. The average CPA in the e-commerce industry in 46.07$ and this should be the benchmark for Grainger. Email (Registrations):
- 16. CAPSTONE PROJECT-Grainger and Bosch 15 The benchmark based on the industry average for the e-commerce industry for CTO should be 16.75% and for bounce rate, it should be lesser than 0.24% Email (E-purchase): The conversion rate for the industry in USA is 3.00% and the same or above should be the benchmark for Grainger. The average shopping cart abandonment rate is 69.70% and the rate should be lesser than the average for Grainger. Social media activity: The benchmark for social media interactions with the posts according to social media ambassador would be 11.4 Paid search: The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. Thus, this should be the company’s average. Summary Of Plan: OBJECTIVE: Increase sales of bosch power tools on www.grainger.com by 10% Goal: Building Brand awareness Goal: Improving Sales Process Goal: Influence Consideration KPI: Share of visits, CTR KPI: CTO, Abandonment rate KPI: CTO, Bounce rate, Unique open rate Segment: On site search Segment: Purpose of visit Segment: Product recommendation Target: CTR- 0.10 (Display ad) CTR- 2% (Paid search) Target: CTO- 16.75%( registrations) CTO- 3% (E- purchase) Abandonment rate- Less than 67% Target: CTO (As mentioned Before) Bounce rate- Less than 0.24%
- 17. CAPSTONE PROJECT-Grainger and Bosch 16 CHANNEL STRATEGY Email And Display Campaigns For The Users In Audience Category 1 Scenario 1: Display Campaigns: The banner should include company details and should be a flash ad to gather the attention of the consumers. The advertisement should lead the consumers directly to www.grainger.com As it is quite easily visible on www.boschtools.com , there is no space on the left or the right side of the page, and thus, the banner should be displayed on the bottom. Thus the size of the banner should be 300*250. Scenario 2: Display Campaign: As the customer has logged into his account on www.grainger.com , and has left the cart without purchasing it, the cookies can be used in order to use display advertisements on various websites such as google, facebook and youtube The advertisement can be on the right side of the websites. The size can be 300*600 E-mail Campaign: The customers can also be sent reminders about the offers available and the quantity available on E-mail. This mail can also be sent to audience 2 for approval. Scenario 3: Display Campaign: As the customer has logged into the account and has started visiting other categories, banner advertisements can be shown to the customer on the other websites to show them what their needs are and the only solution would be bosch tools. The advertisement can be on the right side of the websites. The size can be 300*600 E-Mail Campaign: The customer should be sent reminders about the products under the powertools category , the usage of the product, and the pricing , so that the audience can sent it to audience 2 for approval. Email And Display Campaigns For The Users In Audience Category 2 Scenario 1: Display Campaign: The same display ad which was showed to the audience 1 will be shown here. E-Mail Campaign: E-mails to the procurement officers can be sent which state the salient features of the website and why the company should buy from Grainger.
- 18. CAPSTONE PROJECT-Grainger and Bosch 17 Scenario 2: Display Campaign: a comparative display advertisement can be shown to prove to the customers how competitively priced the products are. The display ad can also show the quick delivery process. The banner ads will be put up specially on www.google.com to ensure that the audience sees it when they are doing research on other sellers. The advertisement can be on the right side of the websites. The size can be 300*600 E-Mail Campaign: In order to improve the sales experience, an e-mail can be sent to the customers for registrations and to remind them about the powertools, and majorly their prices. Scenario 3: Display Campaign: Redirecting display advertisement can be put up on google in order to ensure that the customer goes directly to the power tools website. The display ad would show the usage of the product. The advertisement can be on the right side of the websites. The size can be 300*600 E-Mail Campaign: An email can be sent to the audience which would describe the details of the products along with their uses and pricing to ensure that the audience’s doubts are cleared. The email would lead the audience straight to the powertools category. RECOMMENDATIONS FOR DISPLAY AD: Scenario 1: Under this scenario, what the company (Grainger) has to do, is to create brand awareness on the website of bosch power tools ie www.boschtools.com .The following is a mock-up ad which shows the type of ad that can be displayed: Scenario 2:
- 19. CAPSTONE PROJECT-Grainger and Bosch 18 For the customers who have logged in, and finalised the products, but have abandoned the cart, display advertisements can be showed on websites such as facebook.com and answer.com to ensure that they are reminded about the products viewed and the discounts available. The following mock-up ad can be considered as an example: Scenario 3: For the customers who have logged in but have not visited the power tools category, it is important that a display advertisement be made to ensure that the customers are reminded about the usage of the product and what the product can do. This display advertisement can be used on google and facebook to ensure that the customers are redirected to the website and specifically, the power tools category. The following mock-up advertisement can be used as an example: Recommendations for E-Mail Ad: Scenario 1: It is important for grainger to ensure that e-Mails are being sent to the target consumers who have visited Bosch. The company can ensure that they get registrations by providing incentives to the consumers. The following is a mock-up email content for the consumers:
- 20. CAPSTONE PROJECT-Grainger and Bosch 19 Scenario 2: The biggest issue faced by the company is in terms of the abandonment rate or the shopping cart abandonment. The company can either send display advertisements or also send personalised emails using cookies to remind the consumer that they have an item unpurchased in their cart. The following is an email ad mock-up:
- 21. CAPSTONE PROJECT-Grainger and Bosch 20 Scenario 3: The major problem is that the consumer visits another category instead of the power tools category. There can be a link which will redirect the consumer directly to the power tools category or the webpage of the power tool on grainger. The following is a mock-up for the email: Alignment of the email and display ad to Bosch power tools Currently, Grainger’s emphasis on professionalism has a distinctly different look from that of its competitors. The one thing that Bosch focuses on mainly is ‘Quality’. Bosch would not mind pricing extra for ensuring quality as the company believes that maintaining long term relationship is extremely important. Bosch also believes in creating a community for its users in order to establish better relationship with them Grainger is in sync with the same ideology as Bosch does. The value that Bosch provides is quality in exchange for higher price. Grainger charges competitive prices for value added services such as immediate deliver, emergency delivery, auto re-order etc. Grainger also gives the consumers the opportunity to compare products from different brands in order to get a better idea for purchase.
- 22. CAPSTONE PROJECT-Grainger and Bosch 21 Thus, Grainger is aligned with the brand image of Bosch tools and thus it compliments them. TEST AND CONTROL PLAN: Using the above figure, the objectives should be derived. It is important to constantly test and make adjustments to this plan to counter outside influences. There are many techniques that Grainger could implement to test and control its Digital Marketing plan meeting its business objectives. Three specific techniques will be examined: Surveys, Focus Groups, & Online Monitoring. These Test and Control techniques will be planned for Grainger to meet the following business objectives: Brand Awareness, Influencing Consideration, & Improving Sales Process. Business Objective Test/Control Method Type of Research Influence Consideration Focus Group Secondary/Qualitative Brand Awareness Survey Primary/Qualitative Improving Sales Process Online Monitoring Secondary/Quantitative
- 23. CAPSTONE PROJECT-Grainger and Bosch 22 Surveys: Surveys should be created by www.grainger.com in order to gather primary data which would ensure that the company would find out about the consumer behaviour. As there is an increase in the number of customers who are available on social networking websites, online social network surveys will be beneficial for the company. Surveys would help Grainger better understand the consumers, and thus perform better in the market. Surveys will give Grainger the content about brand awareness. Questions such as Do you know Grainger? Do you purchase online? Why do you purchase from Grainger? Which company do you prefer? What are the attributed influencing purchase? Can give some qualitative data. This Qualitative data will not only inform Grainger the way it is perceived, but what it needs to improve as well. This type of survey will help the company better understand the consumers, their decision making process and what the relationship with the competitor is. Focus Group: Focus Groups are recommended for Grainger to use when trying to Influence Consideration of its products. This Primary data can provide marketing managers, product managers, and market researchers with a great deal of helpful information, to entice people to choose Grainger as their supplier of BOSCH Power Tools. focus groups have a distinct advantage over some other types of market research: they are flexible by design, capitalize on decision- makers ability to talk to their customers and their knowledge of their brand, product, or services. This Test and Control Technique will be useful to gather information on customers that access Grainger.com directly as well as customers that access BOSCH.com first. By going ahead with focus groups, the company will be able to directly take inputs from the customers and have the desired output in having positive influence on consideration of the company for buying Bosch power tools. Online Monitoring: For improving the sales process, online monitoring is one of the best testing and controlling tools available. Online Monitoring is investigating one’s digital/internet presence. The Quantitative Data of Bounce Rates of the two websites will assist management at Grainger assume a correlation between a failed link between customers searching for BOSCH Power Tools on BOSCH’s website and those customers being redirected to Grainger’s plumbing home page when accessed. Online monitoring can also be used to find out the stage at which the customer has left shopping or abandoned his/her shopping cart. This would help the company also find out why the shopping cart has been abandoned. This kind of primary research will provide enough data to ensure that the sales process can be improved in the future.
- 24. CAPSTONE PROJECT-Grainger and Bosch 23 ENDNOTES Number of words: 3956 1. Alexa. Amazon, n.d. Web. <http://www.alexa.com/siteinfo/grainger.com>. 2. The secret to being Grainger. MDM, n.d. Web. <https://www.mdm.com/blogs/1- management-strategy/post/25913-management-strategy-2010-04-26-the-secret-to-being- grainger>. 3. MRO Industry. Businesswire, n.d. Web. <http://www.businesswire.com/news/home/20160928005534/en/Top-5-Suppliers- Maintenance-Repair-Operations-Services>. 4. MRO Global Drivers. Technavio, n.d. Web. <https://www.technavio.com/blog/what%E2%80%99s-driving-global-mro-services- market?utm_source=CMI&utm_campaign=Media&utm_medium=BW>. 5. Bosching. Superbrands, n.d. Web. <http://www.superbrands.com/turkeysb/trcopy/files/bosching_3862.pdf>. 6. How bosch learned to target on facebook. Digital training academy, n.d. Web. <Bosching. Superbrands, n.d. Web. .>. 7. Business Sectors and Divisions. Bosch, n.d. Web. <http://www.bosch.us/en/us/our_company_1/business_sectors_and_divisions_1/power_t ools_1/power-tools.html>. 8. Preparing for Analysis Journey. Coursera, n.d. Web. <https://www.coursera.org/learn/digital-analytics/lecture/xOQUP/lesson-2-preparing- for-the-analysis-journey-part-2>. 9. Digital Marketing and measurement model. Kaushik, n.d. Web. <https://www.kaushik.net/avinash/digital-marketing-and-measurement-model/>. 10. Cart Abandonment Rate. Baymard, n.d. Web. <https://baymard.com/lists/cart- abandonment-rate>. 11. Types of Analysis Data. Data Scientist insight, n.d. Web. <https://datascientistinsights.com/2013/01/29/six-types-of-analyses-every-data-scientist- should-know/>. 12. Adwords industry benchmark. Wordstream, n.d. Web. <http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry- benchmarks>. 13.Internnet advertising. Smartinsights, n.d. Web. <http://www.smartinsights.com/internet-advertising/internet-advertising- analytics/display-advertising-clickthrough-rates/>. 14. Statistics for email marketing. Smartinisights, n.d. Web. <http://www.smartinsights.com/email-marketing/email-communications- strategy/statistics-sources-for-email-marketing/>. 15. E-Commerce conversion rate. Smartinisights, n.d. Web. <http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce- conversion-rates/>. 16. Potential Biases. NCBI, n.d. Web. <https://www.ncbi.nlm.nih.gov/pubmed/20049849>. 17. Digital KPI. Digital Current, n.d. Web. <http://www.digitalcurrent.com/digital- marketing/50-digital-marketing-kpis/>. 18. Marketing KPI. Zazzle Media, n.d. Web. <https://www.zazzlemedia.co.uk/blog/digital-marketing-kpis-2016/#gref>.
- 25. CAPSTONE PROJECT-Grainger and Bosch 24 19. Most important KPIs. Linkedin, n.d. Web. <https://www.linkedin.com/pulse/7-most- important-digital-marketing-kpis-track-rameshwar-thakur>. 20. Research Bias. Surveymonkey, n.d. Web. <https://www.surveymonkey.com/blog/2015/01/14/dont-let-opinions-sneak-survey-4- ways-avoid-researcher-bias/>. 21.Research bias. Quirks, n.d. Web. <https://www.quirks.com/articles/9-types-of- research-bias-and-how-to-avoid-them>. 22. Online- ads. Wordstream, n.d. Web. <http://www.wordstream.com/online-ads>. 23. Banner Advertising. Banersnack, n.d. Web. <https://www.bannersnack.com/blog/banner-advertising-basics/>. 24. Website Advertising. Click Tap Media, n.d. Web. <http://www.clicktapmedia.com/website-advertising-online-advertising>. 25. Abandoned Cart E-Mails. Shopify, n.d. Web. <https://www.shopify.in/blog/12522201- 13-amazing-abandoned-cart-emails-and-what-you-can-learn-from-them>. 26. E-mail marketing. Hubspot, n.d. Web. <https://blog.hubspot.com/marketing/email- marketing-examples-list#sm.0001rh3hrvqt6dzhqmz2r2v09agpk>. 27. Display ad statistics. Hubspot, n.d. Web. <https://blog.hubspot.com/marketing/horrifying-display-advertising- stats#sm.0001rh3hrvqt6dzhqmz2r2v09agpk>. 28. Website and online advertising. Click Tap Media, n.d. Web. <http://www.clicktapmedia.com/website-advertising-online-advertising>. 30. SMART Objectives. Funds for NGOs, n.d. Web. <https://www.fundsforngos.org/proposal-writing-2/understanding-smart-objectives- project-proposals/>. 31. Test control. Optimove, n.d. Web. 32. Test control. Measurement Mojo, n.d. Web. <http://measurementmojo.com/science- test-control-marketing-measurement/>.
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A PROJECT ON DIGITAL MARKETING – THE NEW FACE OF MARKETING COMMUNICATION BY NAME OF THE STUDENT: PRIYA AGARWAL COURSE –B.COM (SECOND YEAR), SEMESTER IV SUBJECT: PROJECT (COM 405P
As the old age salutation goes, I would like to express my whole hearted gratitude to every individual who helped me in different ways to make this project a success especially J.D. Birla institute for giving the opportunity to do this project under the guidance of their faculty.
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24 Best Digital Marketing, Social Media, & SEO Proposal Templates for 2021
No matter what type of marketing you do, a killer digital marketing proposal can help you land potential clients. You need our list of the best marketing proposal templates to help seal the deal.
With the right digital marketing proposal sample , you can effectively:
- Introduce your services.
- Establish your competitive advantage.
- Secure profitable marketing projects.
How will potential clients trust their business to you if you can't win them over with your proposal? If you're wondering what makes a good marketing proposal, you don't need to research it. We've done the nitty-gritty part for you.
Customize our marketing proposal templates to suit your branding requirements. We've shared a list of our top marketing proposals from Envato Elements and GraphicRiver.
Best Digital Marketing, Social Media, & SEO Proposal Templates
With just one subscription, you get access to the best digital marketing proposals on Envato Elements! That means unlimited proposal downloads and access to thousands of other digital assets too.
Explore Digital Marketing and Social Media Templates
A free marketing proposal template will save you bucks, but will it help you close the deal? Most of the time, free templates are what everyone else uses. You don't want to look like everyone else. A professional marketing proposal template will help you stand out from the competition.
A single subscription to Envato Elements opens your doors to the best pro marketing proposal templates . The good news, it's unlimited—there's no limit to what you can do!
5 Marketing Proposal Examples From Envato Elements
Here are our best professional marketing proposal templates from Envato Elements that you can build your brand with:
1. Proposal for Marketing Projects
This sample proposal for digital marketing is a great choice if you're looking for a social media proposal template. The InDesign template is based on free fonts and includes a help guide. Export your finished product to a shareable social media proposal PDF to use in 2021.
2. Mobile Marketing Proposal
This mobile marketing proposal template will help you present your campaign with ease and finesse. It has 20 comprehensive sections that can be customized to match your branding needs. Try it out if you've been looking for a social media proposal PDF for 2021.
3. SEO Proposal Template - Search Engine Optimization
If you've got the best SEO services out there, this SEO proposal template will capture the attention of prospective clients. It'll help you close the deal as soon as possible. Choose from the SEO digital marketing proposal DOC or Adobe InDesign file to make a standout pitch.
4. Digital Agency – Company Profile Bundle 3 in 1 Proposal
This digital marketing proposal template is for agencies involved in websites, photography, and a lot more. It's very versatile and can also be used in any type of industry. Whether you need an SEO proposal template or to showcase your illustrations, you can use this download.
5. Social Media Marketing Proposal
This sharp, bold, and professional template is for social media, web design, and more. It's also great for digital marketing agencies that want a vibrant and editable template for their branding. Create in InDesign, then export your work into a shareable social media proposal PDF that's useable in 2021.
Envato Elements (Design Without Limits)
Envato Elements has a single compelling (all inclusive) offer :
Sign up for Envato Elements and you get access to thousands of unlimited use graphics and templates (with unlimited use). Get great web themes, exciting digital marketing proposal templates , and more. It's all for one low price .
That’s right! Download as many professional templates and graphics as you want, then customize them to fit any of your project needs.
Envato Elements is a powerful option. But do you prefer to buy unique PowerPoint templates one at a time? Then check out the selection from our GraphicRiver marketplace below.
19 Examples of Top Digital Marketing Proposal Templates on GraphicRiver for 2021
If you need a one-time marketing proposal template that you can use right away, head to GraphicRiver. It also has a wide collection of marketing proposal templates . They're perfect for a range of agencies, digital services, SEO, social media marketing, or any other marketing solutions. Here's a curated list:
1. Creative SEO Proposal Template
Showcase your marketing services company with this great SEO marketing campaign proposal template. This digital marketing proposal example helps you display your expertise to prospective clients.
There are 36 pages that you can tweak and customize to fit the SEO strategy you've planned. Export the finished product for the perfect digital marketing proposal PDF.
2. Content Marketing Proposal
This digital campaign proposal template has the most comprehensive proposal format. It includes company overview, campaign structure, and KPI evaluation sections. It’s straightforward and visually engaging so your audience can follow you throughout.
If you've been looking for a digital content marketing or SEO proposal template, try out this option.
3. Momo Website Website/SEO Proposal Template
With 24 pages to choose from, craft a winning bid with this SEO proposal template. It's got a host of useful features, like:
- easy-to-edit master pages
- grid-based design
- auto-numbering pages
- print ready
4. Social Media Marketing Proposal Template
We start our list with this highly visual Social Media Proposal template for 2021. This template emphasizes visualizing data in an easy-to-understand way. Edit the many graphs, charts, and infographics this social media marketing proposal has to offer. Don't forget the export options in InDesign so you can have a shareable digital marketing proposal PDF.
5. The Proposal - Red
If you're looking for a digital marketing proposal sample you can edit quickly, look no further. This marketing campaign proposal template has many features you can use to make this template your own:
- unlimited color options
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- editable text boxes
- 12 unique pages included
6. Extensive Business Plan Proposal
This business plan proposal template has all the makings of a great proposal for digital marketing. Cut, add, and edit its 34 different pages with ease. Take advantage of the included charts and full-page image slots to drive home what makes you your client's best choice.
7. Facebook Marketing and Advertising Proposal
Everyone from creative businesses to bloggers can use this ad campaign proposal template. Aside from Facebook, it’s also perfect for:
- other social media marketing proposals
8. Project Proposal Template
If you're looking for the best digital marketing proposal doc for you, don't look past this option. With its clean and sharp look, this sample proposal for digital marketing can make your life a lot easier. This digital marketing proposal DOC perfect for teams or organizations seeking to secure marketing projects.
9. Corporate Marketing Firm Pro Proposal Document V05
Secure your next big marketing project with this marketing proposal template. It's got a sleek and modern finish that'll surely make your marketing firm standout. Export the file in InDesign for a top social media proposal PDF perfect for 2021.
10. 100+ Pages Bundle Full Proposal Packages
If you want to get more than what you’ve paid for, then this huge selection of 100+ pages from this proposal template can surely delight your budget. Use it as a marketing proposal template, online marketing proposal, or SEO proposal template—you name it! Fire up the digital marketing proposal DOC and get started or use Adobe InDesign.
11. Elegant Proposal Brochure
Secure a profitable business deal with this stylish and elegant marketing proposal template. It's got a highly flexible design and format so it can suit almost any kind of business too. It can easily suit your needs if you've been looking for a sample digital marketing proposal.
12. Stylish Proposal Brochure Design
Exude elegance, confidence, and luxury with this marketing proposal template. It's perfect for any type of industry ranging from ad agency, travel, digital marketing, SEO, social media, and many more. Edit this template to make it your own. You can even export it using Adobe InDesign for a social media proposal PDF to use in 2021.
13. Mobile App Proposal
The mobile app industry has been rapidly growing over the past few years. If you’re planning to present a marketing proposal, this template will surely help you craft the best proposal out there. Take advantage of the export options to quickly make a digital marketing proposal PDF.
14. Web Design Project Proposal
This web design proposal template is easy to change from colors, shapes, or dimensions. Craft a fully branded proposal for your business.
15. Wanna - Client Proposal Template
With 25 print page templates, you can get the right look and feel for your brand. Create a visually stunning sample digital marketing proposal in just a few hours or minutes.
16. Project Proposal
This print-ready marketing campaign proposal template is very easy to use. Change colors with a single click of a button, and quickly replace photos in its beautiful page spreads. If you ever get stuck, just check out the handy read-me help file. In a few short hours you'll have the best digital marketing proposal.
17. Square Bi-Fold Proposal
We round out our list with this bi-fold social media proposal template. Its unique square design stands out just as much as the visuals included on the inside. Edit, resize, and customize this digital marketing proposal template and make it shine for your client.
18. Modern SEO Proposal Template
If you want something simplistic and modern, this is the best digital marketing proposal template for you. It contains 26 pages that have stunning colors and icons. They're also fully editable so you can design a customized and proposal for digital marketing services. This download is a great option if you need an SEO proposal template.
19. Digital Content Marketing Proposal
Do you want to make an eye-catching proposal that's hard to forget? This content marketing proposal template is designed for you. It’s bright and bold to keep your audience engaged. This is a great selection if you need to make a shareable digital marketing proposal PDF for an important client.
How to Write, Design, & Format Your Marketing Proposal
If you're a digital marketing agency or freelancer, you might not be sure about how to write a marketing proposal. But don't worry, we're here to help. Here are some sample proposals for digital marketing and tips. They'll guide you to pitch your services the best way possible:
1. Put Your Best Foot Forward With a Gripping Executive Summary
You can't have the best digital marketing proposal if you don't grab your audience's interest from the very beginning.
Begin with an executive summary. It highlights why your prospective clients should read your proposal. This section should hold their interests and develop a lasting impression of your business.
Focus on the results of your proposal, the analysis you've done, and other specifics unique to your client's business needs.
Learn more about how to write a digital marketing proposal doc in this tutorial:
2. Define Your Client's Needs
Any marketing proposal is rooted in the needs of the clients. You're sending your proposal because your solutions can bridge their business gaps.
A persuasive marketing proposal shows that you understand the deeper issues that led the client to seek a marketing service. If people sense that you don't understand their underlying issues, they won’t hire you.
This makes the problem statement is one of the most crucial elements of any marketing proposal. Many prospective clients won’t even know the root cause of their problems. Your job is to pinpoint why things aren't working exactly for them.
3. Offer Your Marketing Solutions
Once you’ve presented the client’s core problems, the next step is to propose a marketing solution. Do this by showcasing your services. Clients want to know if you're the best service provider, but don't sound too self-absorbed.
What you can do is to simply answer the existing issues of your potential customers and explain how your company can help them. Subtly inject your competitive advantage into your proposal too.
Recommend a specific set of marketing strategies to achieve the desired outcome. Your proposed results are just empty promises if you can't show to your prospects how you can achieve them.
4. Set Their Expectations With Your Pricing Information
To close any deal, in marketing, there should be both the willingness and the capacity to buy. This is why the pricing information is also a critical ingredient to a successful marketing proposal.
Make sure that you're honest about your pricing. Many clients are willing to buy your services, but some may not be able to afford them.
If you've got premium pricing, make sure that you explain why investing in a more expensive solution saves them more in the long run.
As far as design is concerned, display your pricing information in a table or grid that'll help clients read and digest it easily. If you've got different plans, add the special distinctions of each plan. Then, make sure you highlight the most superior plan with bold or different font.
Do you want more practical tips and tricks on designing a business proposal? To win the hearts of potential clients, just read the following advice:
How to Make a Better Business Proposal (With 15+ Design Tips for 2019)
5 quick tips for better digital marketing proposals in 2021.
Everyone can use a little extra help with their proposal for digital marketing services. That's why I've put together a list of tips to set you on the way. From how to write a digital marketing proposal to designing one, here are five quick tips that'll help you leave a great impression. And if you want to take it to the next level, get up to date with the latest social media trends over on the Envato Blog.
1. Avoid Using Jargon Where Possible
Jargon is a term that describes words that are understood only by people of a certain group. If you use too much jargon, you run the risk of your audience not understanding your proposal for digital marketing. Limit your jargon usage and define a jargon term you'll use at the start of each section.
2. Use Visuals
Using visuals is a creative way to present data and other useful information. When you're putting together your online marketing proposal include the following to make your point:
- infographics
- and high-quality images
3. Set the Tone With Color
What do you feel when you see the color red? Or bright green? How about a pastel blue?
As these colors make you feel different ways, so will the colors on your social media marketing proposal. Plan for the tone you want to set and use colors that complement that feeling.
4. Personalize Your Proposal to the Client
While you're writing your digital advertising proposal, do your homework. Research your client online or by talking about their needs. When your client sees that you've addressed their concerns in your digital advertising proposal, they'll be put at ease.
5. Make Good Use of White Space
This last tip is important, because it helps make sure your hard work won't go to waste. Using white space well is a design tip and strategy that makes your digital marketing proposal doc easier to read. It removes the clutter from each page, and it means your reader won't feel overwhelmed by walls of text.
5 Top Digital Marketing Proposal Design Trends for 2021
Your marketing campaign proposal template already has a fantastic design if you found it above. But there are some ways to improve on greatness. If you want to spend more time tweaking your design, try out these trends on your marketing or SEO proposal template:
1. Consistent Branding
Even though your proposal is for the client, you can still add a few personal branding touches. In fact, it's become a bigger trend in marketing campaign proposal templates. Adding in your brand's colors and logo to each page is a nice way to leave your mark without going overboard.
2. Shorter Sections
Long proposals are swiftly becoming a thing of the past. Trim the length of your social media marketing proposal through design elements. Graphics and images can replace bulky written content. Think outside of the box to visualize what content needs to be in text and what can be changed into images and figures.
3. Bold, Modern Fonts
Don't underestimate the power of fonts. They can make and break your overall design. To impress your audience, use the large, bold fonts that are popular this year. You can find many useful modern fonts in the Envato Elements asset library.
4. Abstract Illustrated Characters
This trend is being seen throughout the entire graphic design world. Using abstract characters as a design tool will help turn your digital marketing proposal doc into a piece of storytelling with a lot of charm.
5. Image Masks
Leaving your images as is makes your social media marketing proposal look fairly dull. One of the trendiest ways to spice up your photos is by using unique image masks and frames. Abstract shapes, words, and numbers are all interesting masks that add some creative flair to high-quality images.
Find More Consulting Proposal Templates
Learn more about how to showcase examples of your work and your marketing portfolio. Check the following proposal templates. They're perfect for any consulting services or companies:
Where to Find the Best SEO Proposal Templates in 2021 (Envato Elements vs. GraphicRiver)
We just looked through a nice list of some professional social media marketing proposals. But deciding which digital marketing proposal template is right for you isn't the only choice you have to make. You've got two sources to choose from: Envato Elements and GraphicRiver.
Are you unsure what's different about the two platforms and which suits your needs? In this section, I'll help make the choice easier by breaking down the benefits of both sites. It'll help you make the best decision about which proposal for digital marketing to choose:
1. Envato Elements Key Benefits
Envato Elements is a special service with an offer that's unmatched online. For a single low monthly fee, you can download as much as you want from the full Envato Elements library.
That means stock photos, PowerPoint templates, and a whole lot more are included in your subscription. No caps, no limits, no extra fees. Just unlimited premium-quality creative assets.
Check out the hundreds of digital marketing proposal templates available today on Envato Elements:
2. GraphicRiver Key Benefits
GraphicRiver is part of the Envato Market suite of digital marketplaces. Instead of a subscription, you can download the premium assets you need after making a single purchase. There's no obligation to commit to more. Just find the item your project requires and buy it.
Take a look at the digital marketing proposal PDFs and DOCs that GraphicRiver has to offer:
3. Which Choice Is Right for Me?
So now that you know the difference between Envato Elements and GraphicRiver, which one should you choose? It depends on how much you need creative assets. If you're a student, marketer, or entrepreneur, spring for Envato Elements. It gives you the freedom to experiment and create as much as you need for all the projects you have to work on.
Sign up for Envato Elements here and start creating today.
If you don't have a consistent need for creative items, head to GraphicRiver instead. You'll get all the professional quality without needing to commit to a subscription service.
Common Proposal Questions Answered (FAQ)
Diving into a digital or social media marketing proposal can be daunting, especially if you've got questions. Luckily, I've answered a few common questions you might have from the prep to presentation stages of your proposal:
1. What Software Do I Need to Make a Social Media Marketing Proposal?
The beauty of using a marketing campaign proposal template is that there are options for whatever software you have. There are choices for Microsoft Word, Microsoft PowerPoint, Adobe InDesign, Apple Pages, and more.
Find a template that works with the software you're most comfortable with using. If you like using Microsoft Word, this tutorial will show you how to get the most out of proposal templates:
2. How Can I Share My Proposal Over Zoom?
Sharing your proposal with Zoom can be done with a couple of clicks. It's important to have your proposal open before your meeting starts. Then, while in the meeting, click on Share Screen . Then choose the window that shows your proposal and click Share .
Note: To include sound as part of your proposal, click the Share Computer Sound box before you click Share . This shares any audio played by your computer with participants.
3. What Are the Different Types of Proposals?
There are six different types of proposals:
- formally solicited
- informally solicited
- unsolicited
- continuation
- supplemental
Learning the difference between them will help you cater your content to your audience. This guide will help you there:
4. How Do I Save My Word Proposal File As a PDF?
If you're working in Microsoft Word and need a digital marketing proposal PDF, click File , then Save As . Once you choose where to save your file, a dialog box will open. Click the dropdown menu next to Save as type and select PDF .
5. Can I Adjust My SEO Proposal Template's Page Layout?
You can make changes to your template if you're sure you want to tweak the design. Change orientation, the number of columns, and more. This tutorial will teach you how to make these changes in Microsoft Word:
Learn More About Making Great Marketing Proposals in 2021
Making a great proposal for digital marketing services is more than just templates. If you need help creating your digital marketing proposal, Envato Tuts+ has you covered. I've grabbed three great tutorials to help you get started:
Crafting the Right Marketing Proposal
With today's stiff competition, using a free and generic marketing proposal template won't make the cut anymore. Invest in a marketing proposal template that'll help position your brand as one of the most sought after marketing services out there.
An Envato Elements subscription gives you unlimited access to stunning marketing proposal templates . These templates are tailored for digital marketing, SEO, social media, and all kinds of marketing services.
To buy marketing proposal templates one-at-a-time, you can check out GraphicRiver. There you can find the most highly popular marketing proposal templates available. Select a single template from their vast collection that matches your needs—it's that simple and easy!
Editorial Note: This post has been updated with contributions from Nathan Umoh . Nathan is a staff writer for Envato Tuts+.
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Digital Marketing Plan Template
Benefit from using ganttpro marketing templates.
Here is how GanttPRO helps 800k+ people become better managers for their teams and more professional service providers for their clients.
Plan your marketing project within minutes
Thanks to the predefined structure of the templates, you can start working on your marketing projects right away. However, you are absolutely free to customize them as you need. In GanttPRO, you can even save your plans as templates and use them in the future.
Download marketing templates in PDF and PNG
With the advanced Export, you can download your charts in popular formats such as PDF and PNG . Include them in presentations for online access or quickly print them - they will always be at hand.
Choose among dozens of ready-made templates
In GanttPRO, you will find dozens of professional ready-made templates with predefined tasks and structure for various industries: software development, marketing, construction, manufacturing, retail, event planning, and many more! Just choose the one you need and start planning right away.
Work with your team
GanttPRO is a perfect tool for teamwork. Assign tasks and describe requirements, create comment threads, attach files, log time for tasks, and manage resource workload. All you need for successful team collaboration you get with just one robust Gantt chart tool
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How to create and manage your digital marketing plan template in the gantt chart, create a new project or use the ready-made marketing template, create new or use ready-made tasks, add milestones and dependencies, track progress, estimate marketing budget, “ganttpro lets us manage all project management and marketing tasks in a very convenient interface . we like that we can combine a kanban board and gantt diagram in one solution. it saves us a lot of time and resources.“.
NADYA YATSENKA
Marketing Director
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Marketing Capstone Project Examples
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Digital Marketing Proposal
Digital marketing proposal presentation, free google slides theme and powerpoint template.
Advertising, social media, digital marketing—all of them are crucial in today's world! Prepare your own proposal and lay it down in this template, whose illustrations from Stories, its simple and effective layouts and its combination of white and green will boost your message. Lead your campaign to success!
Features of this template
- 100% editable and easy to modify
- 31 different slides to impress your audience
- Available in different colors
- Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
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- Uses illustrated concepts from Storyset : editable color, different backgrounds, animated illustrations
- Designed to be used in Google Slides and Microsoft PowerPoint
- 16:9 widescreen format suitable for all types of screens
- Includes information about fonts, colors, and credits of the free resources used
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- Digital Marketing Strategy and Planning
- Content Marketing
- Digital Experience Management (Desktop/mobile website)
- Email Marketing
- Google Analytics
- Marketing Campaign Planning
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Agency growth
- Business-to-Business
- Charity and Not-for-profit
- E-commerce / Retail
- Managing Digital Teams
- Managing Digital Branding
- Managing Digital Transformation
- Managing Lifecycle Marketing
- Managing International Marketing
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Digital marketing strategy and planning template
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing
We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create a digital marketing strategy template so you can plan, manage and optimize your online activities.
Today, digital media is vital when it comes to driving leads and sales, meaning marketers need to understand how best to engage and convert online audiences. Despite this, our research shows that many businesses still don’t have a digital marketing plan.
As a result, companies are missing out on the benefits of having a digital marketing plan integrated into their overall marketing plan or as a separate roadmap for digital transformation. At a time when marketers are increasingly hungry for guidance, this isn’t a great position to be in.
This is why we have created a free, downloadable digital strategy template. Based on our RACE Planning Framework, the template is an updated version of our co-founder Dr Dave Chaffey’s book ‘ Digital Marketing: Strategy, Planning and Implementation ’ and is based on Dave’s extensive experience of creating and reviewing digital marketing plans for businesses.
Download our Free Resource – Free digital marketing plan template
This popular digital marketing strategy template will give you a structure for applying the RACE Framework to help you rapidly create an integrated digital marketing plan for your business.
Access the Free digital marketing plan template
If you're looking for guidance on structuring a marketing campaign plan or marketing plan, these templates are more relevant:
- Marketing campaign planning template - also relevant for digital marketing campaigns
- Marketing plan template
Start planning today with our free digital marketing strategy template
Our PDF digital marketing plan template will take you through all of the essential online marketing activities that you need to work on in order to deliver a cohesive and successful strategy.
The template will be beneficial if you’re involved with developing the direction that digital marketing is going for your business or for clients. This means it can be beneficial for:
- Company owners and directors
- Managers who are responsible for increasing how much digital channels contribute to their company
- Heads of marketing, such a Chief Marketing Officer, VP of Marketing, Chief Customer Officer and Marketing Director
- Consultants of agency account managers
It is structured around our RACE Growth System, allowing you to assess what key marketing activities you need to consider for each part of RACE. This will give your plan structure and ensure you ultimately refer all marketing planning back to RACE so you don’t miss any opportunities.
Ultimately, the goal of this template is to enable you to create detailed and actionable digital marketing plans that are based on your KPIs and current performance. Having a plan that integrates different channels, tactics and actions is more likely to deliver success, but you need to document it first.
The RACE Framework
We’ve structured the template around our RACE Growth System in order to provide a planning system that covers all the important areas of digital marketing planning across the customer lifecycle.
In our introduction blog, we explain how to use the RACE Growth System to create plans to improve digital marketing effectiveness .
The RACE Framework and the planning template both reference a simplified version of PR Smith’s SOSTAC® Planning System . We use this because it’s a really great framework that is simple, memorable, and logical, meaning it can benefit you in your everyday marketing planning.
The simplified version of SOSTAC® that we cover in the template is:
- Opportunity : Review the current contribution of digital channels to your business by refining dashboards and set future objectives that are based on an in-depth marketplace review.
- Strategy : Create an overall digital channel strategy or a specific strategy that is focused on customer acquisition (Reach), Conversion (Act and Convert) and customer retention and loyalty (long-terms engagement).
- Action : Details of specific tactics to implement the strategy such as planning and integrating content marketing, SEO, social media and email into marketing campaigns.
We use this simplified approach to SOSTAC® as we’ve found – through our collective experience in creating many different digital marketing plans – that it works best when you set objectives for digital marketing activities as part of the process of reviewing existing performance and reviewing the KPIs you use for control. It can also be difficult to separate tactics and actions so this approach takes that into account.
Our digital marketing strategy and planning toolkit
The template is part of our actionable digital marketing strategy and planning toolkit , which provides you with a range of resources designed to help you improve your strategy and planning activities. Getting to grips with these aspects of marketing can help you produce campaigns that work and deliver results that are in-line with your KPIs.
The toolkit includes these practical, expert resources:
- Excel spreadsheet to identify improvements in your online marketing
- Word and PowerPoint templates that you can use to create your plan
- Example plans for B2B and B2C companies
- 7 steps to success guide to help you create an integrated digital marketing strategy
- An e-learning course taking you through all of the digital marketing techniques.
Learn more about how to access the strategy toolkit and how it could benefit you .
Why you need this template
The template provides a structure to your planning and help you to quickly create an integrated digital marketing plan for your business or for your client. It’s no wonder that this is our most popular download!
To access the template, simply signup for a Free Membership and enjoy our range of free resources, all of which are designed to help you grow your marketing skills and get results.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here . Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice . My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary . In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question .
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Turbocharge your results with this toolkit containing 13 resources
- Digital marketing models guide
- Digital marketing strategy guide
- Digital marketing plan workbook
- View the Toolkit
The Digital Marketing Strategy And Planning toolkit contains:
FREE marketing planning templates
Start your Digital Marketing Plan today with our Free membership.
- FREE practical guides to review your approach
- FREE digital marketing plan templates
- FREE alerts on the latest developments
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- Email Marketing and Marketing Automation
- Managing Digital Marketing Teams
- Marketing Strategy and Planning
- Multichannel lifecycle marketing
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T1 Capstone Project Submission Template
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Digital Marketing PowerPoint Template
Number of slides: 10
Our Digital Marketing Strategy Template is a compact slide presentation made for digital marketing managers. Covering the basic pillars of digital marketing - digital strategy, content marketing, search engine optimization, social media marketing, and emailing strategy - this presentation will showcase how your team has effectively executed all these components into one overarching strategy.
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Free PowerPoint Template for Digital Marketing Presentation
A clear digital marketing framework.
This bubble representation illustrates all the digital marketing segments needed to plan and execute a successful online strategy. The framework can be used in the classical six stages of implementation: insight, evaluate, research, plan, implement, and measure the results. With key labeling at each stage, the digital manager can highlight the important points to keep their team on track and showcase the overarching business direction.
Search Engine Optimization Cycling Slide
To stay at the top of your game, understanding the cycle of search engine optimization is a key aspect of the process. This graph will assist you in identifying those key areas of your business process and allow you to highlight where you can improve different functions, such as keyword research, optimizing your webpage, growing your authority, and measuring your results.
Email Marketing Strategy Slide
Email marketing is an underrated tool for building authority and attracting new business and it shouldn’t be! Planning out your direct communication is critical to building your brand awareness with your clients. Give your communication team the recognition they deserve by presenting the strategies necessary for success - especially for departments like lead generation! This Email Marketing Strategy table will clearly lay out the goals and objective your communication team needs.
The heart of Search Engine Optimization is increasing your website’s visibility.
Get your team on board with a full understanding of your digital marketing strategy.
Aligning your Social Media Strategies for goal oriented success.
Having a clear understanding of how all your social media platforms will interact with each other in a clear, easy to read diagram.
Using Digital Marketing Analysis to determine SEO campaign strengths.
The key to success in digital marketing is learning how to evaluate the results. Our digital marketing analysis slide presents your results in a relatable format.
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This course is part of the Social Media Marketing Specialization
Social Marketing Capstone Project
- Filled Star Filled Star Filled Star Filled Star Filled Star 4.9 stars 301 ratings
- Thumbs Up 99%
About this Course
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Could your company benefit from training employees on in-demand skills?
Skills you will gain
- Social Media Marketing
- Social Media
Randy Hlavac
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
See how employees at top companies are mastering in-demand skills
Syllabus - What you will learn from this course
Capstone project.
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
Selecting a Strategy
Select the strategy for your Project and establish your empowering concept.
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.
Complete and Submit Your Capstone Projects
This week you will complete and submit your Capstone Projects for peer review.
Peer Review and Congratulations!
This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
- 5 stars 90.69%
- 4 stars 7.97%
- 3 stars 0.99%
- 2 stars 0.33%
TOP REVIEWS FROM SOCIAL MARKETING CAPSTONE PROJECT
Randy made the course very interactive! Enjoyed the speakers that were got on board as well! Thank you!
It's a ton of work to complete but this specialization is worth the effort.
The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.
Randy Hlavac is an amazing instructor! Great course!
About the Social Media Marketing Specialization
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions? Visit the Learner Help Center .
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Digital Marketing Project Plan Template Use this basic project plan template for week-by-week and month-by-month views into a digital marketing project. Assign task IDs, task names, priorities; track status; designate an owner; and add projected and actual start and end dates and progress notes.
Digital marketing campaign capstone project Jun. 26, 2017 • 5 likes • 8,364 views Download Now Download to read offline Marketing Capstone project for completion of course on Coursera. The project is for Digital Marketing Specialization Karan Rustagi Follow Advertisement Advertisement Recommended Digital Marketing Capstone Bosch/Grainger Eva Tamm •
8 Digital Marketing Capstone Project -Grainger and Bosch Figure 8: Grand View Research, 2019 The digital MRO market, it is projected to grow from USD 1.0 billion in 2019 to USD 4.7 billion by 2030, at a compound annual growth rate of 14.6% from 2019 to 2030.
Title of the Report is "Digital Marketing - The New Face Of Marketing Communication" and Objectives of the project is to understand the change in consumer buying behavior in digital era. Methodologies used for achieving the objective are descriptive study and a research.
This digital marketing proposal template is for agencies involved in websites, photography, and a lot more. It's very versatile and can also be used in any type of industry. Whether you need an SEO proposal template or to showcase your illustrations, you can use this download. 5. Social Media Marketing Proposal
This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and...
PDF Size: 32 KB Download Digital Marketing Project Plan Template Details File Format MS Word Google Docs Apple Pages PDF Size: 34 KB Download Digital Marketing Communications Plan Template Details File Format MS Word Google Docs Apple Pages PDF Size: 30 KB Download Digital Marketing Campaign Plan Template Details File Format MS Word Google Docs
Digital marketing plan template consists of typical ready-made tasks. This template gives you a pre-defined structure of your marketing project. You can easily import and export Excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. Create new or use ready-made tasks
Capstone Project - Free download as PDF File (.pdf), Text File (.txt) or view presentation slides online. ... Task 3: Choosing Digital Marketing Channels Task Task3a.Choose 3 the digital marketing channels you want to use. ... T2+Capstone+Project+Submission+Template 2 (1) KAMESH MASIWAL. ebook - Digital Marketing Management2021 ...
The purpose of this template is to guide you as you develop your capstone project proposal in APA Style, 6th edition. The template may not work as effectively for a systematic review proposal, though. It provides different sections, headings, and subheadings normally usually included in a capstone proposal.
Marketing Capstone Project Examples CapstoneWriting / Capstone Project Examples / Marketing All samples Level Categories Understanding the Opioid Epidemic Academic level: College Discipline: Marketing Paper format: APA Pages: 2 Order Similar View Sample starting at just $14/page Paypal Organization Academic level: Masters Discipline: Marketing
Free Google Slides theme and PowerPoint template. Advertising, social media, digital marketing—all of them are crucial in today's world! Prepare your own proposal and lay it down in this template, whose illustrations from Stories, its simple and effective layouts and its combination of white and green will boost your message.
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and ...
The template is part of our actionable digital marketing strategy and planning toolkit, which provides you with a range of resources designed to help you improve your strategy and planning activities. Getting to grips with these aspects of marketing can help you produce campaigns that work and deliver results that are in-line with your KPIs.
T1 Capstone Project Submission Template Original Title: T1+Capstone+Project+Submission+Template (3) Uploaded by Surbhi Sood Description: report Copyright: © All Rights Reserved Available Formats Download as PPTX, PDF, TXT or read online from Scribd Flag for inappropriate content Download now of 16 Capstone Project First Name:Neha 1 Last Name:Soni
Digital Marketing PowerPoint Template. Number of slides: 10. Signup Free to download. Our Digital Marketing Strategy Template is a compact slide presentation made for digital marketing managers. Covering the basic pillars of digital marketing - digital strategy, content marketing, search engine optimization, social media marketing, and emailing ...
This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start ...
(PDF) Capstone project for my MBA class Home Projection Capstone project for my MBA class January 2018 Authors: Indrajit Sen Texas State University Download file PDF Abstract Focus on...