snowies shaved ice business planning and decision making

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Embarking on a Shaved Ice Business Adventure

Are you ready to dive into the tantalizing world of shaved ice? Starting a shaved ice business can be an exhilarating journey towards entrepreneurship, bursting with flavors and colors that promise not just refreshment but pure joy. The first step is to craft a vibrant concept that stands out in the sea of competitors, focusing on uniqueness and quality. Selecting the perfect location is crucial, as it needs to resonate with high foot traffic areas where your potential customers frolic under the sun. Equipping yourself with the right machinery and high-quality ingredients will ensure your treats are irresistible. Lastly, creating a memorable brand identity that speaks volumes about your passion for flavor and fun is vital for capturing hearts from the get-go.

Understanding the Challenges Ahead

Embarking on the journey of opening a shaved ice business comes with its unique set of challenges. One of the most daunting tasks is navigating through local health regulations and obtaining the necessary permits. It's crucial to research extensively and adhere strictly to these regulations to avoid any legal issues that could arise. Additionally, finding a reliable supplier for high-quality shaved ice machines and flavors can be tricky but is essential for ensuring product consistency. Understanding these obstacles from the get-go will smoothen the path forward.

Finding Your Unique Selling Proposition

In an industry filled with competition, identifying what makes your shaved ice business stand out is vital. Could it be offering exotic flavors that aren't available anywhere else in your area? Or maybe focusing on organic, natural ingredients appeals more to your target market. Another approach could be integrating technology for a seamless customer experience, such as mobile ordering. Figuring out your unique selling proposition early on will guide your marketing efforts and attract more customers.

Location, Location, Location

Choosing the right location for your shaved ice stand or shop can significantly impact its success. High foot traffic areas near parks, beaches, or schools are ideal since they attract a steady stream of potential customers. However, securing spots in these prime locations can be competitive and costly. It's also worth considering mobile options like food trucks or carts that offer flexibility and access to multiple locations at different times. Whichever route you decide, ensure it aligns with your business goals and budget.

Marketing Your Shaved Ice Business

In today's digital age, having a strong online presence is non-negotiable for businesses aiming for success. Utilizing social media platforms to showcase your products and engage with customers is a cost-effective strategy. Creating vibrant and appealing visuals of your shaved ice can entice potential customers scrolling through their feeds. Don't forget about leveraging local SEO strategies by listing your business on Google My Business and other relevant online directories. These digital marketing efforts complement traditional methods such as flyers and local sponsorships.

Investing in Quality Equipment

The quality of your shaved ice directly correlates with the equipment you use, making this an area where cutting corners isn't advisable. Investing in a high-quality shaved ice machine ensures that you produce fine, fluffy ice that serves as the perfect base for your syrups and toppings. Additionally, durable equipment reduces downtime caused by repairs and replacements, keeping your business running smoothly. While upfront costs might be high, the long-term benefits of satisfied customers and fewer operational headaches make it worthwhile. Researching and selecting the best suppliers should be a top priority.

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Creating a Memorable Brand Experience

Your brand embodies your business identity and plays a crucial role in attracting and retaining customers. From logo design to packaging, every element should reflect the vibrant, refreshing experience of enjoying shaved ice on a hot day. Engaging customers with a compelling story about how your business came to be or what inspires your flavor creations adds personal touches that people appreciate. Implementing consistent branding across all touchpoints builds recognition and loyalty over time. Memorable brands are those that connect emotionally with their audience.

Navigating Financial Planning

A solid financial plan is the backbone of any successful business endeavor. Starting a shaved ice business requires careful budgeting not only for initial setup costs but also for ongoing expenses such as ingredients, equipment maintenance, and marketing activities. Exploring funding options if needed--from small business loans to crowdfunding--can provide the necessary capital boost. Keeping detailed records from day one aids in tracking cash flow and making informed decisions based on financial performance instead of guesswork. Ultimately, financial discipline is key to sustaining long-term growth.

Leveraging Design Tools Like Desygner

In every part of setting up a business today, visual appeal plays an enormous role in drawing attention--and this is where tools like Desygner come into play marvelously for entrepreneurs who are not professionally trained designers themselves but still aim to create visually stunning branding materials without breaking the bank or spending excessive time learning complex software packages; Desygner offers intuitive design solutions specifically tailored for small businesses looking to make their mark visually in their respective industries; With features like easy template customization for flyers, social media posts, menus, etc., it becomes an invaluable asset in crafting professional-quality designs that resonate well with your target audience; Thus embracing this kind of innovation allows you to focus more on growing your business while maintaining an impressive visual presence.

Embarking on Your Shaved Ice Venture: Key Takeaways

Launching a shaved ice business is an exciting journey filled with potential and colorful opportunities. As we've navigated through the essentials of setting up your own venture, it's clear that success lies in meticulous planning, dedication, and creativity. The shaved ice industry presents a unique opportunity to deliver joy and refreshment, but like any business, it requires a well-thought-out strategy.

To ensure your venture stands out and thrives, understanding your market, crafting an appealing brand, and consistently delivering high-quality products are paramount. Leveraging social media and other marketing avenues will help you connect with your audience and build a loyal customer base. Remember, the essence of your business transcends the products you sell; it's about creating memorable experiences for your customers.

As you embark on this icy adventure, here are key points to guide you:

• Research your target market thoroughly.
• Create a solid business plan.
• Select high-quality equipment and ingredients.
• Design an appealing and recognizable brand.
• Utilize social media for marketing and engagement.
• Offer exceptional customer service.
• Explore innovative flavors and combinations to stay competitive.
• Incorporate tools like Desygner for professional branding materials.

In conclusion, the path to launching a successful shaved ice business is paved with innovation, quality, and strategic planning. With these elements in place, you're well on your way to creating a refreshing staple in your community. For those looking to elevate their branding from the start, signing up at Desygner is an excellent step towards professional-grade visual content that can set your venture apart. Embrace the journey ahead with enthusiasm and precision, as the world of shaved ice awaits your unique touch.

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Indiana Institute of Technology Business Decision Making Discussion

User Generated

Business Finance

Indiana Institute of Technology

Description

• Answer the case questions for Part 1 and Part 2 in Excel, showing your work as necessary. Please note that this case may use analysis techniques from both Modules 3 and 4.
• Do you accept Main Street Kent's special price offer? Why or why not?
• Be sure to support your answer. (Your excel sheet should be attached as additional support)

Unformatted Attachment Preview

Explanation & Answer

Please view explanation and answer below. Part 1, cost-volume-profit analysis for a snowie kiosk Total variable cost per snowie -ice per snowie =0.2 -spoon straw =0.02 -Styrofoam cup =0.08 -2 napkin per sheet =0.01 - cost per gallon of syrup =1.4167 Total variable cost per snowie=1.5267 Total fixed cost per month to operate snowie business - Salary = 2×8×26=416 - Electricity and other costs per month =250 -Depreciation of ice shelves per month = (3180/5)/12=53 -Depreciation of flavor station per month= (1080/5)/12=18 Total fixed costs per month = $737 The number of snowiest sales needed to break even Formula= fixed costs÷ (sales price per unit-variable cost per unit) 737÷ ($4-1.5267) = 298 units The number of snow cones required to achieve the profit of $ 2000 per month before tax Formula= ((selling price) Q-(variable cost) Q)-fixed cost (4q-1.5267q)-737=2000 2.4733q-737=2000 2.4733q=2737 q = 2737/2.4733= 1,107 units Part 2, special-order pricing for a snowie event. Units to be sold are 200 @ $3 No cups cost No registration charges No wages and salaries Total sales Les total variable cost -ice per snowie =0.2 -spoon straw =0.02 -2 napkin per sheet =0.01 - cost per gallon of syrup =1.4167 Total variable cost (1.6467)200 Contribution margin Less fixed costs - Electricity and other costs per day =9.6154 -Depreciation of ice shelves per month = ((3180/5)/12)26= 2.038 -Depreciation of flavor station per month= ((1080/5)/12)26=0.69...

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Snowie Shaved Ice Webinar #11 – How to Market your Snowie Shaved Ice Business

This week in our Snowie Shaved Ice Webinar Series #11, we talk about different ways to market your Snowie Shaved Ice Business .

First we discuss the location finder that is located on Snowie’s website under Community and then select Vendor Locations.  One of the most important things you can do right now, is add your location, name, and contact information to that list.  The reason that we have you do this, is if there is any venue or customer that wants Shaved Ice at their gathering, they will be able to contact you directly.

Next, we talk about getting out there with printed materials and meeting your potential customers face to face.  Get them excited about coming and supporting you while they receive a delicious treat.  With this, we also talk about how important it is to be pleasant to your customers.  Keep a clean stand, and be happy to serve your customers.  Our world, especially in fast type food, has completely lost its sense of customer service.  Take the time to look your customers in the eyes and have fun with them.  You sell a fun product, make the experience memorable.

Included in the discussion of printed materials, are punch cards; keep that current customer coming back!  If you throw perks their way, they will come to you, and continue to do so.  It is far easier to maintain a customer than to chase a new one.

We then dive into the world of Social Media.  The first thing we talk about is to provide promos only through Social Channels.  What this means is that if you are going to have promos, like 50% off a Large Shaved Ice on Tuesdays, then you should only tell those within your social media reach about the deal.  Hopefully, all of those who are following you, will turn around and spread the word to their friends as well.

The next idea is something that I got from kogi tacos originally.  They were one of the first mobile trucks that I knew of that used random locations and tweeted them.  So only those through his social media would know, early, where he would be.  This created an incredible following who cannot wait to know where they are going to eat lunch today.

Now, this approach is obviously perfect for anyone who owns the Snowie Bus , but if you are running events with a kiosk or cart , make sure that you tell people about the event, and that you are there with delicious shaved ice and snow cone syrups.  Wouldn’t it be great if every vendor at an event would shout about it socially?

Lyle then speaks with us a bit about creating events and sharing them socially.  For example, one thing Lyle likes to do is hold theme nights where anyone who shows up with something requested, or dresses up like the announced theme, they will win certain perks.

The last item on social marketing is to host contests.  You do, however, have to be careful.  You will most likely want to meet with a group that knows what you can pull off without being punished by Facebook and others.  The last thing you want to do is get your social sites pulled from you.  You have put far too much work into them to have that happen.  Be careful and consult a professional about hosting contests.

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