presentation topics for sales team

10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Published: August 17, 2022

While many salespeople focus on making their sales decks flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns and offer an irresistible solution.

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time.

What does a great sales deck look like? We'll take a look at some of the best, and provide tips for creating your own stellar sales deck and presentation.

What is a sales deck?

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (ie, your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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Sales Deck vs Pitch Deck

A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? Here are a few of the best, in no particular order.

Sales Deck Examples

• UpstartWorks
• Attention Media
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

Leadnomics has done something few companies successfully do in presentations: Showcase their brand identity.

The internet marketing agency hired a designer to create a sales deck that reflected their sleek, techie brand.

So while prospects learn about Leadnomics and what it offers, they can also get a peek into what it represents as a brand.

2. UpstartWorks Sales Deck by BrightCarbon

This slide deck for UpstartWorks starts with an image of the road to success, followed by a value proposition and a list of benefits buyers can enjoy from working with the company. They provide an overview of what they deliver to customers, who their clients are, and the results their customer base has seen.

The sales deck touches on all the key points a sales presentation should cover. And when it includes graphics and logos, they are clearly organized and not cluttered.

3. QS Sales Deck by BrightCarbon

QS , a platform that ranks colleges and universities, effectively uses icons and visuals throughout its sales deck to communicate its messages. At just a few slides, this is one of the shortest sales decks featured on this list.

If you’re going to make your sales deck short, make sure the information you include gets straight to the point, and be sure to front-load the most important information.

In terms of content, QS showcases its features, value proposition, and client impact.

4. Attention Media Sales Deck by Slides

Attention Media , a B2B creative agency, hired a presentation design agency to create a sales deck that features statistics and reasons businesses should work with them.

Key figures and messages are either in a bold, large, or bright font to make them stand out from the rest of the text.

While their slide deck is on the shorter side (the typical presentation is around 10 to 15 slides ), they include intriguing visuals and statistics that grab attention and keep viewers interested.

5. Freshworks Sales Deck by BrightCarbon

Freshworks is a B2B software platform that promises an all-in-one package for businesses. Its sales deck emphasizes simple text and organization. The problem and solution are introduced using graphics, which makes the text easier for readers to prioritize.

They include a dedicated slide to their mobile app, one of the product’s key differentiators and most salient benefits. The following slides provide a step-by-step walkthrough of how customers are onboarded and what they can expect on a regular basis.

Since the slides aren’t text-heavy, the salesperson can easily elaborate and answer any questions the prospect might have.

6. Soraa Sales Deck by BrightCarbon

Soraa , a lighting company, starts its sales deck with a visually appealing table of contents that contains three items: “Quality of light,” “Simply perfect light,” and “Why Soraa?”

The brand then dives into what its prospects care about most: How the light will look in their spaces and how they can apply Soraa’s offerings to their specific use case. It sprinkles in the benefits of using Soraaa as a lighting supplier. And it does this all while maintaining its strong branding.

7. Planetly Sales Deck by OCHI Design

The first thing Planetly does in its sales presentation is present an eye-catching statistic about customers wanting more eco-friendly brands. Then, they present the reasons behind that data.

The deck doesn't overwhelm prospects with too much text, opting for more graphics and visuals instead. It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue.

The slide deck continues to outline specific product details and what sets the solution apart from others, ultimately leading to a slide that represents the expected outcome for the prospect.

8. MEOM Sales Deck by Katya Kovalenko

What you’ll first notice when scrolling through MEOM's sales deck is that it’s straightforward and easy to scan.

The brand kept it simple with their deck, making it easier for consumers to take in the information. Too often, companies overload their decks with information, and by the end of the presentation, consumers can’t remember anything.

On every slide, MEOM has one main message with supporting information in smaller font. In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers.

9. Leadgeeks.io Sales Deck by Paweł Mikołajek

Sometimes, the best way to explain a concept is through a series of process maps and timelines. In this sales deck, Leadgeeks.io takes this approach to explain its product process and onboarding process.

This method helps consumers visualize how this software will help them reach their goals and how they can adopt it at their business.

10. Accern Sales Deck by Katya Kovalenko

Similar to Leadnomics, software company Accern puts its branding at the forefront of the sales deck.

In addition to the use of design to make the sales deck stand out, Accern also highlights customer case studies in its deck, another form of social proof that shows the success other customers have found with this tool.

Each of these presentations provides a general overview of the products, problems, and solutions, and they can easily be tailored and customized to each prospective company. A custom presentation not only piques the prospect's interest but also increases the likelihood that they'll buy from you.

Curious as to how you can word your presentation during your meeting with prospects? Below, we go over the best examples we’ve seen so far.

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Example Sales Presentation

While there are plenty of videos online on how to deliver a sales presentation, there aren’t quite as many live sales presentations to watch.

That’s because sales presentations are delivered in the privacy of a meeting between the sales rep and the prospect, and are often not recorded with the intention of sharing online.

As a sales rep, though, you have an excellent resource for inspiration: explainer videos. Companies publish explainer videos to pitch their products to qualified leads. (Sound familiar?) Use the below examples to hone your own pitch to buyers, and pay close attention to the structure of each video.

This explainer video for Leadjet starts with an urgent problem: Finding leads on LinkedIn and moving them to a CRM loses valuable time and minimizes lead opportunities. Leadjet then presents its product as the solution.

The video jumps into the benefits users can enjoy, such as synchronizing conversations over both your CRM and LinkedIn, keeping the lead status updated, and adding custom details. In this video, Leadjet follows the ideal sales presentation structure: problem, solution, and benefits.

2. Node Influencer App

The Node influencer app allows small business owners to connect with influencers on social media. It starts its video with a simple question: “Looking to promote your brand with social influencers?” The presentation effectively identifies and addresses the target market before pitching the product to viewers.

This presentation is more tutorial-based, making it ideal inspiration if you’re creating a sales deck for someone who’s closer to making a decision. People most often want to see actionable demos when they’re ready to choose a provider.

This explainer video from Upsend, a former customer service software, begins with a problem: Most customers want instant responses to their queries, but customer service systems can be expensive for new companies. Enter Upsend.

The presenter addresses the target market — startups and small businesses — while assuaging their concerns about budget. In addition, it covers the most important features of the platform and the end result for the user. If Upsend were still available, this would be a product a new business would immediately want to add to their tech stack.

4. Algoplanner

Within a few seconds of the start of this presentation, Algoplanner drives home the critical urgency of adopting a supply chain software. It uses a scary number to pull your attention, citing a possible “loss of millions of dollars” if you fail to adopt the right tool.

It then introduces its product with a breakdown of what the software can do for users. Plus, it provides powerful stats to back up its claims, including that users can reduce automation development costs by 80%. The call to action at the end is powerful and simple, telling viewers to schedule a demo.

Sales Deck Presentation Tips

Ready for your presentation? Sticking to these five simple sales presentation guidelines, recommended by Marc Wayshak , will help you blow your competition away while dramatically increasing your chances of closing the sale.

1. Lead with solutions.

Have you ever met with a prospect who was excited about your product or service – and used your presentation to keep on selling? This is called over-selling, and it's the leading cause of death for sales presentations.

When you start your presentation, first lead with solutions. Don't talk about the benefits of your product's features or tell the prospect how great your company is.

Simply dive into how you're going to solve the deepest frustration your prospect is facing right now.

2. Incorporate case studies.

Once you've addressed the specific solutions you can provide to the prospect, it's time to add some color to your presentation.

Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

This step is important for building trust and credibility with the prospect. At the same time, case studies bring your solutions to life in the real world, making your presentation more engaging.

3. Ask for feedback throughout.

Most presentations are a one-way monologue by the salesperson. This approach is boring – and it's certainly no way to connect with a prospect.

Instead, ask short questions throughout your presentation like "Does that make sense?" or "Can you see how this would work for you?" Asking for feedback periodically ensures your prospect stays on the same page.

4. Welcome interruptions.

If you want to close more sales, you have to care about what your prospect is thinking throughout your presentation.

Any interruption is the perfect opportunity to find out. Whenever a prospect interrupts you – either with a verbal remark or subtle shift in their facial expression or posture – stop immediately.

Acknowledge the interruption, and welcome the opportunity to explore it with the prospect. Never ignore signals just to stay on a roll and conclude your point. Invite prospects to ask their questions or share their concerns.

The opportunity to respond to those concerns is always more valuable than whatever you were about to say.

5. Wrap it up quickly.

Your presentation should be ASAP: as short as possible.

It's natural for salespeople to get excited about what they have to share, but this causes most of them to ramble on for far too long.

Prospects only care about themselves and their challenges. Present the information they'll be interested in and nothing more.

Practice your next sales presentation with a colleague or friend and ask for their honest feedback on its length.

Sales Deck Template

Ready to start creating your own sales deck? Get started with these free templates .

It includes ten Powerpoint templates, each with a different focus.

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How to find a sales deck template.

Haven’t found what you’re looking for? Here are additional resources to find a sales deck.

This presentation platform allows you to pick from hundreds of templates and fully customize the template you choose. The best part? It’s free and offers premium packages for teams who want analytics, multiple users, and live video collaboration.

On this graphic design platform, you can search through countless presentation templates and customize them. Canva also offers extensive collaboration features, such as file sharing and commenting.

Get Inspired With These Sales Presentations

When delivering a sales presentation to a prospect, you can do so with the knowledge that thousands and millions of others have been in the same position as you. Luckily, we can see their work online to guide our sales deck creation process. Use these decks to structure your own, and you’ll be well on the road to closing more deals and exceeding your quota.

Editor’s Note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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15 Sales Presentation Examples to Drive Sales

By Danesh Ramuthi , Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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20 Creative Sales Presentation Ideas to Close Your Next Deal

How do you stand apart from the competition when selling a product or service? A creative sales presentation is key to impressing an audience and persuading it to make a purchase. Remember, how you present your brand is just as important as any product details.

Designing an effective sales presentation isn’t a task to take lightly. It requires careful preparation and thorough research to properly educate prospects on not only the details of a product or service but also how the marketed solution can help them.

Before sales teams can start creating their presentations, however, they first must outline their ideas. Looking for creative sales presentation ideas to close your next deal? Read on for a greater sales deck understanding and top ideas for designing one that works. 

What’s the difference between a sales deck and a pitch deck?

While a sales deck and a pitch deck both serve a promotional purpose, they are distinct types of presentations provided to different audiences. A sales deck is a presentation designed to convince a prospective customer to make a purchase by highlighting the features, benefits and value of a product or service. A pitch deck, on the other hand, refers to a presentation given to investors, detailing a company and its vision, products, financials and market. Technically, both offer some type of pitch, but with different objectives.

You need strong communication skills and an audience-centered focus to deliver an effective sales presentation, and both a sales deck and a pitch deck will contain many similar elements, including video, data and infographics. Sales presentations, however, often are more detailed than those designed for investor pitches.

Top sales presentation ideas to close the deal

You’ll need plenty of creative ideas to design an effective sales presentation that closes the deal. Audiences quickly grow bored viewing a monotonous slide deck that lacks color, movement and other captivating visual elements. Likewise, prospects aren’t going to buy what you’re selling if your sales presentation lacks information. Check out the following top sales presentation ideas that will help teams make more sales:

1. Set your agenda

Immediately set audience members’ minds at ease by outlining the key points you plan to cover in your sales presentation. Not only will setting an agenda help your audience to follow along with the presentation, but it even can create anticipation for what’s to come, a quality that will keep your audience interested during the slides to come.

2. Integrate a story

Human cultures evolved by communicating information through storytelling , and modern audiences continue to respond to tales. Integrating stories into your presentation, therefore, is a highly effective way to engage audience members and hold their interest, while persuading them with emotion.

3. Include vivid imagery

Bright colors, interesting images and other stunning visual elements are powerful tool for entertaining audiences and capturing attention. The largest part of the brain is dedicated to processing visual information, so it’s no wonder why people respond to vivid imagery.

4. Incorporate hard data and statistics

Consumers consistently rely on data when making decisions, so providing persuasive data about a product or service for sale is an effective way to close more deals. By providing audiences with a scientific or mathematical basis for making a purchase, you automatically boost your credibility and trust in your brand.

5. Add infographics

While data is key to an effective sales presentation, data alone can overwhelm many audiences. Instead of adding pages of numbers to your slides – a tactic that likely will eliminate any persuasive power the data might have held – communicate the same information with engaging infographics . Diagrams, charts and graphs are not only eye-catching, but they provide valuable insights into the data’s importance.

6. Customize a theme

A custom theme helps tie together the content of a sales deck, while adding an extra creative element to a presentation. You even might customize a theme that speaks to your target demographic, with a color scheme and images that relate to your product and its customers.

7. Keep it simple

As a general rule, the most effective sales presentations are fairly short, sweet and to the point. While it’s vital to cover all the pertinent details about a brand, product or service, the presentation should provide just enough information to pique prospects’ curiosity and leave them yearning to learn more.

8. Use video

Integrating video into a sales deck lets presenters enhance their storytelling efforts. Provided the video is relevant and conveys the desired message, the media only boosts an already-effective sales strategy. Plus, playing a short video can offer a presenter a much-needed break.

9. Involve your audience

It’s far easier to keep an involved audience engaged with a presentation. Try asking open-ended questions that relate to the presentation, and make sure to express interest in and show empathy for audience members, which helps build trust. You might even hold a brief activity for your audience to better connect with those in attendance.

10. Include testimonials

Testimonials have long been hailed as a highly effective sales strategy, and a presentation is no exception. To infuse your customer testimonials with a visual element, add quotation bubbles to your content instead of plain text. Your prospects value others’ opinions, and this social proof will help them choose your brand.

11. Transition concepts

Don’t make the mistake of hastily changing topics during your sales presentation, or you’ll surely lose your audience’s attention. Smoothly transition between key points with verbal cues, and don’t forget to add animated transitions between your slides.

12. Leave white space

When designing the slide deck for your sales presentation, pad your images with ample white space. Failing to leave space between the various elements on a slide will create a cluttered appearance, and it will be harder for your audience to absorb the information.

13. Highlight with word art

It’s hard to illustrate some concepts with a photo. To highlight key terms during your presentation, create a slide with word art, also known as a word cloud . This cluster of words in varying sizes serves as an effective tool for communicating the importance of abstract ideas.  

14. Include competitor details

Your audience might be impressed by your sales presentation, but we bet just a few people are still wondering about your competition. Proactively address these inquiries by including competitor details in your presentation. Highlight the ways your solutions differ, focusing on why your product is superior. You’ll win bonus trust points if you also mention a way the other guy excels.

15. Demonstrate your product

Sure, you can talk all day about the benefits of your product, but your prospects want to see it in action. Make sure to include a product demonstration in your sales presentation, when at all possible. If you can’t showcase it in person, substitute a video portrayal.

16. Design on-brand slides

It’s easy enough to throw together a slide deck with whatever colors and images happen to look pretty. A professional sales presentation, however, will feature a consistent theme and generously integrate branded assets like a company’s color palette and logo. You can save time by customizing a theme with these essential elements, so they apply to each slide.

17. Use a template

You don’t have to hold a visual design degree or spend countless hours designing your sales presentation. Instead, choose an applicable presentation template from a PowerPoint alternative software solution like Beautiful.ai. A host of templates are available with slides perfectly curated to convey the desired message. Plus, when you use Beautiful.ai, you have the assistance of artificial intelligence automatically applying good design principles and adjusting your slides every time new content is added.

18. Personalize the final slide

No matter where you planned to end your sales deck, be sure and add a final slide with your contact details. If you’ve done a good job on the sales presentation, audience members will want to know how to follow up for more details or to make a purchase.

19. Add a call to action

Any good salesperson knows you can’t end a pitch without a call to action, and a sales deck is no exception. Don’t assume your audience knows what to do, make sure you ask them for it, whether it’s making a purchase, signing up for an email list or any other desired outcome.

20. Remember to animate

You might have designed all the slides for your sales presentation, but you aren’t quite done yet. Animating the deck will add an additional visual element – movement – to your sales presentation, helping you attract and hold your audience’s attention. If you’re using Beautiful.ai to design your sales deck, you easily can add animation to every slide at once with just a couple of clicks of your mouse.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Sales Presentation: Ideas, Examples and Templates to Present Like a Pro

Typically, a sales presentation is understood as a simple pitch, a demo, or a list of facts and figures. A good sales presentation is one that incorporates all of these elements while also being more than the sum of its parts.

A sales presentation is that sensitive, impactful activity that, if it is done at the right time in your sales process , it will get your sales prospect ’s attention, make them eager about your product or services, and make their buying decision in favor of you.

As a sales professional, you will find yourself presenting live in countless scenarios ranging from introducing your product or services at a trade show to upselling your product or services to a client visiting your store. This article is for all you sales professionals out there. The topics it will cover are:

What is a Sales Presentation?

Sales presentation techniques, storytelling and sales presentation, what should you bring to your sales presentation, tips for nailing your sales presentation, sales presentation examples, sales presentation template to present like a pro, how can deskera help your business with sales, key takeaways.

• Related Articles‌‌

An effective sales presentation is one that tells a compelling story, highlights your value proposition, and aligns with your audience’s needs and desires. It ends with a strong call-to-action and leads your prospects to your differentiators rather than leading with them.

A sales presentation is not always the same thing as a sales pitch. This is because while a sales pitch is what your team of sales professionals does all day long on a one-to-one basis on the phone or in person, a sales presentation, in contrast, is a more complicated sales pitch where your sales team is trying to close a more lucrative deal through meetings and demos.

Preparing your sales presentation hence requires an investment of time and effort and needs to be well planned in order to convert your leads into customers, increase sales and therefore increase revenue . Considering the responsibilities, hopes, and pressure that a sales presentation carries, even a salesperson who is great at cold calling and sales pitches can become a victim of workplace stress .

A sales presentation is an art as well as a science. It is an art because it requires you to handle each situation and client creatively- adapting to the environment and molding it so that you can achieve your goals. It is also a science because it does come with some techniques and strategies, which, when incorporated, is sure to bring you higher success rates. The various sales presentation techniques that you can use are:

• Send the Presentation Desk to Your Buyer Before Your Call

The benefit of this would be that if your prospect finds the deck compelling, then they would want to get into all the nitty-gritty details about it even after knowing its main content. This will help you in showing them how the solution you are offering is the best for their problem, the extra benefits that they will be able to get from it, and solve any queries that they might have. This will save everyone’s time, and your customer would move down the sales pipeline faster.

However, if your buyer has not gone through the deck before your call, they will just ask you to start from the beginning. Furthermore, sending the presentation deck to your buyer will show them how valued they are by your business and hence increase customer retention and customer satisfaction.

• Invoking Self-Discovery

The best way to ensure sales and, therefore, gross profits is by making your buyers realize what the problem is and what the solution for the same can be. The solution is where your products or services will come in. The best way to do so is by telling a story to your buyer in which they are the main character. The storytelling will serve all the above-mentioned purposes and also give you a buyer who has a strong sense of customer loyalty that will only get stronger when you are able to ensure their “ voice of the customer .”

• Do Not Skip to Point B. Talk About Point A.

Here, point A is the problem, whereas point B is the solution. When you directly skip to the positive outcomes of a solution, you lose out on the benefits that you would have derived by talking about point A. This is because point A is the problem that your buyer will constantly face unless they bring some change to it.

By talking about their problems repeatedly, you would be using the key sales psychology of how consumers are more likely to prefer loss aversion activities than benefiting activities. Combined with loss aversion tendency would be the sense of urgency that would further secure their purchase with you. Only after they are with you on the urgency stage, talk about the positive outcomes from the solution you are offering. Only now would your solution be truly appreciated hence bringing you your positive cash flow .

• Do Not Lead with Differentiators, Lead to Them

The key to having your buyers appreciate your differentiators-i.e. the unique features of your products or services, is by leading them to it, rather than starting your sales presentation with them. In order to do so, you will have to start by explaining to your buyers the problem that they are facing, the opportunity that they have missed, and then surrounding it with a sense of urgency.

Only when your buyer is clear along these lines should you introduce them to your differentiators. This way, your differentiator will land exactly where it is supposed to, hence taking you one step closer to completing your sales cycle successfully.

• Reveal the Outcome First

Presentations have a tendency to follow logical sequencing. While this makes sense in the academic setting, in the world of sales and customers, where your customers would definitely be busy, you will lose them midway through your sales presentation.

Therefore, start your sales presentation with the final outcome that you are expecting or predicting. The conversation will grow naturally from there. Another sales presentation tactic underlying this is that the best product demos start with the topics that your buyer has highlighted on the discovery call .

Not only should your product demo mirror all the topics highlighted by your buyer, but it should also follow the same prioritized sequence as they want. This is called solution mapping- which will up your sales presentation game by a lot.

• Having a Conversational Presentation

One of the best ways to have increasing sales and therefore increased net sales is by making sure that your sales presentation is an engaging two-way conversation between two people. A two-way dialogue will make the sales pitch more natural, with equal listening happening on both sides- yours and the buyer’s. This real and connected conversation involves the right questions with the right answers, followed by a higher probability of sales taking place.

• Following the 9-Minute Rule

To close your deals , you should follow the 9-minute rule for your sales presentation. This rule tells of how the human brain stops registering information properly from the 9th minute, hence making it important to change the channels in your buyer’s brain by either changing who is talking in the presentation, or in the video, or in the demo. This will reset the time back to zero, giving you more time to carry forward the next part of your presentation.

• Using Relevant Social Proof

When talking with your potential clients, you should know the correct timing for giving social proof. Too soon, and you will lose your client. Additionally, you should also know which social proof would be relevant to give.

For example, if your example involves big brands like Google, it will leave your potential clients impressed but also make them feel that your product or services are not the right fit for them. To prevent this, your social proof should be from the buyer’s tribe. A buyer’s tribe is one with which they share pain points, challenges, and needs.

Even if you tell a different tribe’s story, the pain point should match with your prospect. By sharing these stories, you are making your prospects imagine themselves in the customer’s story and see a solution or a benefit for themselves.

One of the other ways you can give social proof is through social selling on your social media- helping to build a bridge between your company and its leads. After efficient lead management , these would become potential clients who need a sales presentation.

• Use Customer Stories, Not ROI Calculators

As a customer, one processes information in 2 ways- logically and emotionally. If, while doing your sales presentation, you introduce ROI , then you are awakening the logical, analytical brain of your customer. This will make them more likely to argue with your assumptions.

However, if you resort to telling a story in which the customers are able to imagine themselves (hence leading to self-discovery) and have a before and after scenario for the product or service used to make them realize the value offered by your product or service, then this emotional connection is more likely to get them to make a buying decision in your favor.

• Talking About Price After Establishing Value

It is crucial that as a salesperson, you know when to talk about pricing in your sales presentation. When setting the agenda for the call with your prospect, make sure you tell them when to expect a discussion on pricing. This discussion should be scheduled by you after you have shown them the value of your product or services, as only then would they agree to the pricing offered by you without you losing a deal. Also, by doing so, you would be better able to handle sales objections.

Using Your Competitor’s Strength in Your Favor

One of the most common sales presentation tactics involves using your competitor’s weakness and showing your product or service’s strength in exchange. This, however, leaves you vulnerable to attack and debate. The other smarter sales presentation technique involves learning and using your competitor’s strength to prove why their product or service is a poor fit for you.

For instance, when in 1985 the marketing of Burger King and McDonald's was head to head, Burger King used McDonald’s marketing attribution and strength- being a kids friendly place as its weakness by saying, at Burger King, it is the place for adults and real burgers, not just fun food. Burger King’s choice of brand awareness and brand positioning statement made it a winner in this marketing competition.

Talk About Your Competitors Early On

While doing your sales presentation, it is important that you talk about your competitors from the beginning rather than ignoring them completely, only to bring them up later in the conversation. This way, you would be able to influence your prospect’s opinions before they get solidified. Once they are influenced in your favor, they are more likely to stay the same, giving you higher net profits .

As humans, we have a deep relationship with stories. They move us, teach us, and in the context of sales, they persuade us. This is why storytelling is the secret to a successful sales presentation. If you want to win your customers, start with a story that is relevant to them and their problems, especially of an existing customer who faced the same problem as them.

Such a story would lead to your prospects remembering the key points from your sales presentation as well as about your product or services. Thus, this section of the article will help you in building your sales presentation around a story that will grab your prospect’s attention and encourage them to invest in the solution you are offering.

Start With a Problem and a Deadline

Instead of talking directly about the solution you are offering to your prospects, you should start by talking about the problem and the challenges your solution was designed to solve. Your sales presentation should revolve around the value you are offering to your prospect.

When using storytelling, your product or service can become the hero, whereas their pain point can become the villain. It should focus on the change (something that improves their business or life) rather than on the pain point. Additionally, create a sense of urgency around the story- such that if they do not take action now, they will miss an opportunity. Also, involve the consequences in the story that would arise if the prospect does not change.

Talking About the Solution

Once you have highlighted the problem or the challenges, it is time to talk about the product or services that you are offering. These should not be talked about in terms of their features, but rather in terms of how life would become easier and better for your prospect by using your product or service. It should also highlight how they would be able to reduce their account payable and increase their account receivables .

Only after that, start talking about your product or services features and benefits along these lines:

• Positioning your features against the old way of doing things
• Presenting those features as the superpowers that will solve your prospect’s problems and challenges
• Comparing those features with those of the competitor’s

And using a combination of some or all of the above sales presentation techniques.

A sales presentation is perceived to be a daunting task, and the only way to deal with such a task is by being prepared and organized. This is why this section of the article would be discussing all the necessities that you should bring to your sales presentation. They are:

PowerPoint Presentation

Sales presentation tends to include a sales deck to help deliver facts, figures, and statistics that will back your sales presentation and convince your prospects to accept the solution you are offering. To present your sales deck, you can use presentation software like Microsoft PowerPoint presentation or google slides or Canva presentation, or any digital slides that you feel are a good match to your product or service. Some of the key elements of such a presentation should be:

• A great cover image or opening slide that grabs your audience’s attention.
• Data and key points are represented through charts, graphs, quotes. These can even include metrics like ACV and ARR or other such relevant KPIs .
• Testimonials and case studies from other customers. This shows the proactive customer service you offer, the voice of customers that you secure, how you consider the customer feedback , and how reliable your products, services, and business is.
• Personalize your presentation for each meeting- based on prospect’s brand color or with data specific to their market and industry or with an earlier exchange
• Last slide- which should have a call to action- directs your prospects on what they need to do now.

One of the main things you need to take care of here is not to overwhelm your slides with texts- they should rather have quick skimmable text, with supporting visuals as visuals register more in the human brain. This will also prevent information overload for your prospect.

The Product

The best way to sell a product is by your potential customers seeing them live in action. Product demonstrations hence have always been a vital part of every sales plan- wherever applicable. However, not every product would be perfectly portable. To give a demo for such products would become trickier. Here are some tips you can follow:

• In the case of a physical product, think of the perfect environment for the product’s demo that would show it at its best and do it.
• In the case of a digital product, have technology in hand to show what your product can do. For example, if it is a mobile app- make your prospects download and try it; if it is a website, show it through a projector.
• Lastly, in case your product is not portable- either because it is location-specific or because it is too big to carry around, you will have to use video for your product demo in the sales presentation.‌‌

Based on the nature of your solution and how you are doing your sales presentation, you might have to give handouts to your audience. Your handout can have a QR code from which to download the app or contact information, or sales literature. Your handouts should be simple and to the point and should be given at the end of the presentation so that while you are presenting, they are listening to you and not going through the information you gave them on the handouts.‌‌ You can use QR Code generators to create QR Codes that are dynamic and trackable.

If you are doing a sales presentation, it is quite likely that you are going as a team with two or more sales representatives. Some of the tips you can all follow for the preparation for your sales presentation are:

• Practice- To get the timing right, especially if your presentation has a lot of moving parts.
• Make sure everything is working- so as to avoid going to the meeting with a faulty presentation or a broken sample
• Decide everyone’s roles- so as to avoid on-the-spot confusion and chaos.‌‌

Some of the tips that you should incorporate during your sales presentation to nail it are:‌‌

Confident Body Language

Sales presentations often happen in person, which is why strong, relaxed, and confident body language is essential to make it seem like you know that you are going to close this deal. How you feel about your presentation is how your prospect is going to feel. Some of the things to take care of here are-

• Making and maintaining eye contact as this shows people how invested you are in what you are doing.
• Stand up straight with your shoulders pulled back. This will also have the added benefit of making you feel better than when your shoulders are hunched.
• Keep your chin up, looking straight and making eye contact rather than looking at the floor or randomly around the room.
• Have a good, firm handshake that will result in a good first impression.‌‌

Engaging Your Audience

Sales presentations are more likely to last for long, however the same is not true about your audience’s attention span. To keep them engaged throughout the duration of your sales presentation, you should consider the following:

• The two most important parts of any presentation are the beginning and the end, and hence this is where you should use your strongest material.
• Start your presentation with a brief introduction about yourself and then lead it with either a compelling story as discussed above or with a compelling demo.
• Your product features can make up the middle of your presentation as your prospects might have already researched them, and this part is less likely to be remembered well.
• Finish strong by mentioning how your product solved a problem.

Throughout your sales presentation, you can use humor if it comes naturally to you, matches your brand voice and your buyer personas . Humor will become a good way to connect with your prospects, make everyone relaxed in the room and make the presentation memorable. Lastly, because you are doing a sales presentation and not a sales pitch, it also gives you an opportunity to show off your product and make it memorable.‌‌

Like we discussed above, the sales presentation is an art and a science, and there are some companies who have done exceedingly well in their sales presentations. We will be talking about some of them in this section of the article.‌‌

The highlight of leadnomics’s sales presentation is that they were able to showcase their brand identity during it. To do so, their internet marketing agency hired a designer to create a sales deck that reflects leadnomic’s brand positioning statement through its sleek, techie designs. This meant that while the prospects got to learn about leadnomics and what it has to offer, they also came to know what it stands for as a brand. Such a sales presentation is sure to bring about positive brand awareness.

The Original Comfy

This product was made and pitched by Brian and Michael Speciale on Shark Tank in 2017. They did not have any numbers or inventory, just a big fleecy blanket/hoodie and a video of it being worn everywhere- from a beach to a couch. Their presentation got them an offer of $50,000 for 30% from Barbara Corcoran. When asked about it, she said they had a good product and utmost confidence in it. This highlights how important confidence is while doing your sales presentation.

Single Music

Single Music used icons and visuals throughout its sales deck to communicate its message. Additionally, the information that it added was worth the length of the sales deck that they had gone with- i.e., 28 slides. Through its sales deck, it showed how it allows the artists to monetize their Spotify account, showcased its diverse artist roster, its milestones, and even its key features.‌‌

In a sales deck that Richter made around 2019, it started with an introduction of the problem, followed by a value proposition and then by the solution. They provided an overview of what they have provided to their customers, who their clients are, and what results has their customer base seen. This particular sales deck hence covers all that a sales presentation should cover. Another of its highlights was also how it organized its graphics and logos in an organized and uncluttered manner.

After all that we discussed, it is time to nail your sales presentation with this guide- containing the slides you need to make and tips on how to make them. Click here to get your sales presentation guide and template to present like a pro.‌‌

Deskera is that cloud software that is equipped with meeting all your business needs. When it comes to sales, it is Deskera CRM and Deskera CRM+ that you want to rely upon especially. Deskera CRM helps in importing and managing all your contacts from one place, letting you integrate your emails with its dashboard. You can even automate email marketing, get reminders for sending invoices and set up your schedule.‌‌

Through its dashboard, it will also help you track your deals, monitor sales , and even different KPIs like marketing KPIs . One of the added benefits of Deskera CRM is that it has made the digitization of customer service easier. Additionally, because you can plan your entire team’s work on this software, it increases efficiency and helps in managing workplace stress.‌‌

When it comes to Deskera CRM+, it helps in lead management by allowing to build funnels to convert visitors to leads to paying customers. To do so, you can either select any of the high conversion funnel templates or create from scratch.

Funnels should be created for every marketing campaign like social media marketing , landing pages , performance marketing , and content marketing to test their effectiveness. The funnel dashboard will also help you in measuring the performance KPIs.‌‌

Additionally, you would also be able to automate daily tasks like drip email campaigns, where you would also be able to choose from email marketing templates, choose a target segment, and then track their performance across it.

Through Deskera CRM+, you would be able to segment your leads such that later they get personalized campaigns based on their segment. Such a personalized approach would also help in increasing customer retention, encourage returning customers , and even increase customer loyalty.‌‌

So, with deals being closed faster and more efficiently, your financial statement ’s health will improve as well- hence bringing forward a bright future for your business.‌‌

While it is safer to keep your sales presentation simple and predictable by keeping it about a sales deck and a speech, such a sales presentation would not be a showstopper.

For your sales presentation to make its impact and result in favorable buying decisions- your sales presentation needs to be unique and unforgettable. To ensure this,

• Have a confident body language
• Engage your audience

Use varied combinations of sales presentation techniques based on what suits your audience and business the best. The techniques you can choose from are:

• Using Your Competitor’s Strength in Your Favour
• Talk About Your Competitors Early On‌‌

When using these techniques, always remember to engage in storytelling. As humans, we have a deeper connection to and understanding of stories. When carried out nicely, this will keep your prospects engaged and make them do business with you. Also, make a point of taking questions and follow-ups after your sales presentation.‌‌

What helps in this entire process are the insights as provided by the Deskera CRM and Deskera CRM+ dashboard that helps you understand your prospects better.

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14 sales presentation ideas

• Written by: Joby Blume
• Categories: Sales presentations , Sales messaging
• Comments: 4

Sales presentations are important, but 1000s of people each day deliver material that is tired, ugly, and ineffective. These sales presentation ideas will help you to easily improve your sales presentation, stand out, engage your audience, and sell more.

1. Prioritise your messages

If you have a long list of reasons prospects should choose you, chance is that your prospects will get lost and forget half of what you tell them. Worse still, you won’t know which half of your  sales messaging  will be forgotten – and buying committees will have divergent views about the value that you bring. See if you can focus your sales message on three key reasons to buy , and place everything else into one of those main categories. It will make your sales presentation far more persuasive.

2. Be a challenger

Since Dixon and Adamson found that sales reps who challenge and teach things to their prospects sell more everyone wants to be a ‘challenger’. What’s one of the best ways to challenge your prospects? By  starting your presentation by looking at why what everyone has always done doesn’t work and won’t work, and what that costs . As an example, or pitch explains why arguing over slide copy is pointless because text-heavy slides  all  suck.

3. Cut half your material

It’s very rare indeed that prospects complain that a sales presentation got to the point too quickly, or didn’t go on for long enough. So why is cutting material from your sales presentation such a hard idea to implement?

Most sales presentations cover ground that’s unnecessary, list too many features, and confuse ‘why change?’ with ‘why us?’ Edit your presentations aggressively – try cutting half the material, tell your story pithily, and make certain to address the decision your prospects are making at the  right stage in the sales cycle .

4. Lose the text

No, don’t shorten your bullet points. Don’t even limit yourself to one line of text per slide on a beautiful photo background (even if you have seen this idea used at conference presentations). Don’t use text to communicate at all. Just use photos you took or that are  really  relevant , graphs, charts, and other  visualisations . People can’t read and listen at the same time – so stop undermining your sales presentation with lousy text-heavy slides.

5. Use a physical prop

Find a prop, pass it around, talk about it, show it, let your audience hold it. The prop can be your product, or an object that helps explain what’s different or important – a kitchen funnel if you are talking about your impact on the sales funnel, a broken part if you are going to emphasise what’s wrong with competing approaches. 3D props help to make presentations compelling. (For a famous example, check out Richard Feynman explaining why the Challenger Space Shuttle exploded at 2 minutes into this video .)

6. Mix your media

Don’t just use slides, or a  whiteboard , or video, or pitchbooks. Mix it up. Use a variety of media, as appropriate, as part of your sales presentation. Each time you change the media you are using attention levels rise. So, mix things up to help make your presentation more compelling.

7. Create a hyperlinked interactive menu

Plan out the sections in your presentation, and then create a small navigation bar at the bottom of each slide. Hyperlink parts of the relevant slides, and click on the menu when presenting to skip to that section. It sounds more complicated than it is.

8. Record an on-demand version, and track it

Forget providing a printout of your slides – it won’t help you to sell. It jut gives an excuse for a gatekeeper to stop you coming back to pitch to the real decision maker, and it’s as-likely-as-not going to get copied to your competitor. Instead, use PowerPoint  to record a narrated version of your sales presentation, and then track exactly who watches using Vimeo pro. There’s nothing more satisfying than watching your sales presentation go viral through an organisation, selling for you while you sleep. Now there’s an idea…

9. Video yourself delivering your sales presentation

Your slides aren’t your sales presentation. A presentation needs a presenter too, and presenting confidently and clearly can make all the difference. Video yourself presenting and try to (i) say “you” not “we” (ii) explain clearly what the benefits for prospects are by using phrases like “which means you get…” (iii) eliminate your verbal ticks and (iv) interact confidently with your visuals.

10. Stop half-way

This next sales presentation idea is based on the insight that your sales presentation doesn’t need to be a monologue. Having a discussion can really help. Try presenting your introduction – describing the problem and the cost of not solving it – and then stop presenting and start questioning. Then, once you reach a natural pause, present your solution.

11. Have a conversation

One-way sales presentations make sense in a formal pitch situation where the prospect doesn’t want to talk, and is insistent every presenter follows a clear formula. Otherwise… What sales person doesn’t want to listen and adapt to what a prospect is saying? Why plan out  a 20-minute monologue when you can present a few slides, talk, then follow-up with whatever’s relevant. A true visual conversation. Have a clear message you want to get across by all means, but be flexible about when you say what.

12. Annotate your slides

A lot of people don’t know about PowerPoint’s annotation tools. In show mode, hover your cursor over the near-transparent pen at the bottom left of the screen. Then just write on top of your slides using the mouse. Annotate photos, populate charts, or even ask your prospect to take control and sketch out their own situation.

13. Hand over your iPad

There’s been a lot of hype about iPads in sales, but more Angry Birds and email than sales conversations and enablement. But tablets can work excellently for sales conversations. Divide your sales presentation into short sequences, and present using short sequences. Use sketching to share ideas. Sit on the same side of the desk. Hand the tablet over to your prospect. Be conversational, and interactive.

14. Get help from a professional

If you really want to get your sales presentations right, consider bringing in a professional presentation agency to help you. An outside view can help bring consensus about what’s important. Presentation design expertise can protect your brand and deliver compelling visuals. A persuasive sales presentation pitched frequently can bring a rapid ROI.

Have you got any other sales presentation ideas? Please share them in the comments.

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How to make the ultimate sales presentation.

• Sales presentations / Sales messaging / Visual communication
• Comments: 8

Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

9 sales pitch lessons from exhibitions and tradeshows

• Sales presentations / Sales messaging

We exhibited at a large trade exhibition a couple of weeks ago, and I went along to see what other vendors are up to. A lot of exhibitions are a desolate wasteland for exhibitors with nothing but tumbleweed and other vendors to stop the boredom. This show was actually pretty busy though, and by walking around l think I managed to notice things companies were doing (right and wrong). Some of these observations are surprisingly apt for sales presentations too...

How to give great client presentations: Tips for consultants

• Presentation skills / Sales messaging / Visual communication
• Comments: 3

For consultants, the client presentation is part of the value delivered – and so it makes sense to get it right. It’s pretty silly to spend weeks researching, thinking, testing, and prototyping – only to make your work look bad with terrible slides and a confusing talk. We share 9 presentation tips for consultants.

Great article! A great tip with the use of the Ipad is sharing the presentation in real time. This is due to the fact of the increase of tablet owners. Therefore keeping them more interacted with their own Ipad.

Thank for these Joby. Indeed focused advise and to the point. I’ve been writing about creative presentation ideas as well and collected those into an app: https://itunes.apple.com/il/app/100-creative-presentation/id487096501?mt=8

For the life of me I can’t understand why somebody would pay to install an app full of trite advice that’s available elsewhere, but what do I know. I’ll leave your link [advert], just in case it’s useful for somebody…

Proud mother! All good sound advice . I’ll try to apply it – or can I just call in the expert?

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We have other people in our own business reaching out to say this is the best presentation they have seen. Sarah Walker Softchoice

5 Creative Presentation Ideas from Top Sales Leaders

While sales isn’t the only profession that has to deliver impactful presentations frequently, it’s certainly something sales professionals do regularly. So how can you go about keeping your prospect’s attention and covering all the information you need? Try these five creative presentation ideas I learned from Julie Hansen of Performance Sales and Training to improve your presentation style and gain new and effective presentation skills.

#1 Break Your Talk Down Into Chunks

People are constantly being bombarded with new and exciting information and the average attention span has gone down to five minutes. This means long, linear presentations are no longer the most effective way to present your material. Instead, you should break your talk into three to five minute chunks and focus each chunk on a certain part of the message. Changing chunks is as simple as changing topics or shifting to a new point.

#2 Focus on What’s Most Important

Your prospect has already read your website and reviewed enough information to determine whether you’re likely to be able to help them, so skip the parts of the presentation where you introduce your company. Just like movies and novels start with the most compelling part of the action, your presentation should start by answering the main questions that they’re likely to have. Focus on what’s going to be most important to them.

#3 Customize For Your Audience

Different buyers of the same product will be interested in different features or aspects. Take the time to think about what might be driving their purchasing decisions and customize your presentation to talk to the specific prospect. This is more than putting their logos on your standard slide deck. This is doing your research and getting into their heads to be able to answer those most important questions first. Ask yourself how your features will impact them. When you understand your customers, you can help connect the dots between the problem they have and the solution you’re offering.

#4 Know Your Key Point

What is the one thing you want your audience to walk away from your presentation remembering? For a sales professional, it’s probably that you can help them solve a certain problem. If you know the key point you want them to take home, you can then build the rest of your presentation about that topic and present it in a number of different fashions to improve its stickiness.

#5 Keep Your Audience Engaged

When your audience is actively engaged with your presentation, they are much more likely to remember the details of the material you’re presenting. There are many different ways to engage your audience, asking questions is only one. Simple engagement such as slides, videos, and stories is the first step. Active engagement such as questions and contests are even better. You can add these engaging sections in between the different chunks of your talk to help break it up and keep your audience attentive.

With these five tips, you’ll be sure to keep your audience engaged and spark an ongoing conversation about how you can help your prospect. While we can’t replace the charisma and art of the sales professional in the field, Team StepUp can support your company with great branding, insightful content, and lead generation. We can also help with automation – get a taste of how automation can improve efficiency with our free guide to email follow-up. These and other automation tools free your sales team to do what they do best – take the story of your company and share it with your best prospects, personally.

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B2B Sales Presentation Ideas for Your Sales Teams

Shahid shahmiri.

Presentations are a great way to share information with a group of people, and they’re one of the most effective tools in your salesperson’s arsenal when it comes to closing deals. However, not all presentations are created equal. If your sales team relies on presentations as their primary method of communication with prospects, then you need to ensure that they’re delivering engaging content and achieving results.

Here are some tips for improving your B2B sales teams’ pitch decks:

The Power of Visual Storytelling

Visual storytelling is a powerful tool that can be used to engage your audience and drive home your message. It’s not just about putting up slides with pretty pictures; it’s about using visuals to tell a story that resonates with your audience.

• Infographics and other data-driven graphics make it easy for you to present complex information in an engaging way. Having charts and graphs on hand is a must for any presentation, especially if you’re trying to explain something complicated like ROI or sales goals for the year.
• Videos are another great way of conveying information visually, whether they’re short videos explaining how something works (like how our software works) or longer videos showcasing customer testimonials or case studies about how people have used our products/services successfully in their business operations

Interactive Presentations

Interactive presentations are an effective way to engage your audience and provide them with a memorable experience. They can be used in a variety of ways, from polls and quizzes to live demonstrations.

• Polls: Polls are great for getting feedback from your audience or gauging their interests before you go into more detail about the topic at hand. For example, if you’re presenting the benefits of using video content in your marketing strategy , ask participants if they think video would be beneficial for them as well (and why). This will help you tailor future presentations based on what people want out of it–plus it’ll give everyone something fun to do!
• Quizzes: Quizzes also help provide insight into what topics resonate most with listeners so that future presentations will align better with their interests and needs. For instance, if someone says he doesn’t understand how SEO works but is interested in learning more about it anyway–you might include more information about SEO tactics during future training sessions or webinars instead of just glossing over this topic during each session like before!
• Posters: To complement the interactive nature of presentations, creating a digital poster can be an effective strategy. Posters serve as concise visual aids, providing valuable information in a short and impactful manner. These posters can be strategically placed in the presentation space or distributed digitally, attracting attention and summarizing key points. This approach reinforces the main ideas presented during the interactive session and serves as a handy reference for the audience.
• Live Demonstrations: Live demonstrations allow presenters opportunities to showcase skill sets while engaging audiences through real-time interactions between presenter(s), audience members/stakeholders (including remote viewers) via screen sharing technology such as GoToMeeting or Skype Meeting Broadcast

Read more on remote presentations

Tailored Content for the Audience

Today’s savvy sales teams understand the power of customization. Tailoring your content to resonate with your specific audience is a strategy that can make a world of difference in the success of your B2B sales presentation .

The first step in crafting tailored content is to truly understand your audience. Who are they? What are their pain points, challenges, and goals? By conducting thorough research and leveraging data-driven insights, you can create a presentation that speaks directly to their needs. 

For instance, if you’re presenting to a healthcare industry audience, addressing issues related to patient care and regulatory compliance might be your focus. On the other hand, if your audience comprises tech-savvy professionals, emphasizing the technical specifications and benefits of your solution could be more relevant.

Tailoring content goes beyond just knowing your audience; it’s about personalization and relevance. Ensure that your great presentation addresses the unique concerns and interests of your audience members. Whether you’re pitching to a small business owner, a purchasing manager, or a C-suite executive, each group will have different priorities. 

By personalizing your content and showing how your solution directly addresses their specific challenges, you create a stronger connection and instill confidence. The result? An engaged and receptive audience it’s more likely to convert. Remember, a tailored presentation is a sign of respect for your audience’s time and needs, making it a win-win strategy for both sides.

Utilizing Data and Statistics

You can also use data and statistics to demonstrate the credibility of your message. For example, if you’re selling a product that increases productivity, share how it has helped other companies improve their bottom line.

If you have access to industry-related data or statistics, use them in your creative presentation . While the information might be common knowledge for some people in your audience, others may find it interesting and beneficial for their own business operations.

Engaging Opening Hooks

Capturing your audience’s attention from the very beginning is a critical element of any successful B2B sales team presentation . To do this, you need an opening that not only grabs their focus but also sets the stage for the value you’re about to deliver. Here are some effective techniques to create engaging opening hooks:

Pose a Thought-Provoking Question:

Opening your presentation with a thought-provoking question related to your topic can immediately engage your audience. This approach not only piques their curiosity but also signals that your presentation will provide valuable insights. 

For instance, if you’re presenting a new marketing strategy, you could start with, “Can you imagine doubling your conversion rates without increasing your budget?”

Share a Startling Statistic:

Startling statistics have the power to jolt your audience into full attention. Use a compelling and relevant statistic that underscores the significance of the problem or opportunity you’re addressing. 

For example, if your presentation is about cybersecurity, you might begin with, “Did you know that a data breach occurs every 39 seconds? Is your business prepared?”

Tell a Brief, Compelling Story:

Stories are a timeless way to connect with your audience. Craft a brief narrative that illustrates the challenge or scenario your presentation addresses. A relatable story can draw your audience in emotionally and set the stage for the solution you’re about to present. Whether it’s a customer success story, a personal anecdote, or a fictional scenario, make it engaging and relevant.

State a Bold, Memorable Statement:

Sometimes, a direct and impactful statement can be your strongest hook. A bold declaration or memorable statement challenges conventional thinking and immediately asserts your message’s importance. It’s an excellent way to create intrigue. 

For example, “Today, I challenge you to adopt a radical perspective that will shatter your limitations and unveil a realm of limitless possibilities.”

Utilize a Visual Surprise:

Visuals can be a powerful hook, especially in a world where attention spans are limited. Opening with a striking image, a compelling video clip, or an attention-grabbing graphic can set the tone for an elegant presentation . 

For instance, if you’re discussing the future of virtual reality in education, you could begin with a visually captivating VR experience.

Check out more on Virtual Presentation: https://www.customshow.com/virtual-presentations/

Storytelling Techniques

Storytelling is a compelling tool that can breathe life into your B2B sales presentation. It transcends and connects with your audience on a personal level. 

Craft a Relatable Hero:

Every great story has a hero. In your presentation, your product or solution should play the role of the hero, coming to the rescue of your customer. Frame the narrative by identifying a relatable problem that your audience encounters. 

For example, suppose you’re pitching commercial cleaning equipment and services. The hero could be a chain of hotels facing difficulties maintaining high cleanliness standards and struggling to retain customers due to subpar sanitation. Illustrate the hero’s journey in parallel with your client’s journey, from cleanliness and sanitation woes to achieving a pristine environment, with your cleaning equipment and services leading the way toward a spotless reputation and increased customer satisfaction.

Evoke Emotion:

Emotion is the fuel that drives memorable stories. Use anecdotes or real-life examples that evoke emotions in your audience. Share stories of actual customers who faced challenges similar to those your prospects encounter. Describe their initial struggles, the frustrations they felt, and the transformation that occurred when they embraced your solution. Create emotional connections that make your audience feel the pain and triumphs of the story, reinforcing the need for your product.

The Power of Visuals:

The saying, “A picture is worth a thousand words,” holds true in presentations. Complement your narrative with visuals that enhance the storytelling experience. Use images, infographics, SVGs or even short video clips to illustrate key points in your story. 

For instance, if your story is about a manufacturing company streamlining its operations with your software, showcase before-and-after visuals of their workflow. Visuals not only engage your audience but also make the story more memorable.

Visual Design and Slide Tips

Slide design is an important part of your presentation. It can set the tone for your audience and help them understand what you’re trying to say.

Here are some tips for creating visually appealing presentation and slides:

• Use fonts that are easy to read in large font sizes (no smaller than 16 pt).
• Keep slide layouts simple, using white space to emphasize important points and make other parts of the slide less distracting by reducing their size or color contrast.
• Use colors that contrast well with each other so that all text is easy on viewers’ eyes; avoid using reds, oranges and browns because these colors tend not to contrast well with most backgrounds

Live Demos and Product Showcase

Live demos and product showcases are a great way to show your products in action, but they can be difficult to pull off. They’re also only for some. If you’re not sure whether this approach is right for your company, ask yourself these questions:

• What kind of audience am I trying to reach? Live demos are instrumental if your target customers are technical, or if they work at companies where demonstrations are part of their decision-making process. For instance, if your company specializes in heavy-duty manufacturing equipment designed to streamline production lines, conducting live demonstrations showcasing the machinery’s speed, precision, and safety features could be highly persuasive for manufacturing and production managers seeking efficient solutions to enhance their processes.
• How much time do I have available? Live demos can take up quite a bit of real estate on stage–time that may be better spent talking about other aspects of your business or answering questions from attendees who aren’t interested in seeing an actual demo happen live! So if there’s an option between doing either live demonstrations or something else entirely (like a video demonstration), choose wisely!

Handling Objections and Questions

You should also prepare your team to handle objections and questions. Salespeople are often faced with objections from prospects, so it’s important that they have a strategy in place before they go into their dynamic presentations .

One of the best ways to do this is by providing them with tools that help them identify common objections and anticipate questions so they can be ready when they arise during the meeting. These tools might include:

• An objection tracker template (or spreadsheet) for recording customer concerns in real-time as well as after each call or face-to-face meeting
• A “hot button” list highlighting potential trouble spots for each buyer persona
• Sample responses for common questions

Check out our guide on Pretty Presentation: https://www.customshow.com/pretty-presentations/

Real-World Examples

When it comes to B2B sales presentations, there’s no better way to convey the effectiveness of your product or solution than by showcasing real-world examples. These concrete illustrations provide tangible evidence of how your offering can make a significant difference. Here are some strategies for integrating real-world examples into your pitch:

Customer Success Stories:

Customer success stories are a powerful way to demonstrate the impact of your product or solution. Share case studies or testimonials that highlight how your offering solved specific challenges for existing clients. Include data-driven results to showcase measurable success. For example, if you’re selling industrial safety equipment, recount how a manufacturing plant reduced workplace accidents by 50% and improved compliance with safety regulations after implementing your safety solutions.

Before-and-After Scenarios:

Paint a vivid picture of the transformation your product brings about by presenting before-and-after scenarios. This approach is particularly effective when dealing with tangible improvements. Show how a business’s operations were disorganized and inefficient before using your software, and contrast it with the streamlined and productive environment afterward.

Demonstrate Real-Time Use:

Whenever possible, provide live demonstrations of your product in action. This hands-on approach allows your audience to see the immediate impact of your solution. Whether it’s showcasing the features of your software, displaying the simplicity of your manufacturing equipment, or demonstrating the effectiveness of your marketing strategy , real-time demonstrations can be a game-changer.

Industry Benchmark Comparisons:

To establish credibility, compare your product’s performance with industry benchmarks or competitors. If your software outperforms other options in terms of speed, efficiency, or cost-effectiveness, present this data in a clear and visually appealing manner. These comparisons resonate with B2B buyers who seek a competitive edge.

Interactive Workshops or Training:

Consider offering mini workshops or training sessions during your presentation. Engage your audience by allowing them to interact with your product or solution. If you’re pitching software, let them explore its functionalities firsthand. If it’s a manufacturing solution, invite them to witness a live production process. These hands-on experiences drive home the practical benefits of what you’re offering.

Read more on how to create inspiring presentations

We hope that by sharing these tips and tricks with you, we’ve helped to inspire some new ideas for your B2B sales presentations. The most important thing to remember is that the best sales pitches are tailored to your audience and include real-world examples that they can relate to. You should always keep these tips in mind when creating content for your next presentation! Take a look at how CustomShow could help in your sales situations .

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20 Key Sales Meeting Topics and How to Prioritize Them

Sales meetings can be a powerful catalyst for team success, turning the dial from good to great in terms of sales results. The right sales meeting topics have the potential to improve your team's performance, morale, and motivation.

This blog will offer you a curated list of essential topics to cover in your sales meetings to maximize your team's effectiveness and, consequently, your revenue.

What's you'll find in this blog: 

How Sales Meetings Improve Team Performance

Sales meetings play a crucial role in managing sales performance as they serve as an essential communication tool for aligning the sales team with the organization’s goals and strategies. The topics discussed in these meetings are paramount in ensuring that your team's performance is optimized and aligned with organizational objectives.

By effectively utilizing sales meetings and with careful planning of their structure and topics, you can:

Continuously Align the Sales Team with Business Goals

One of the fundamental roles of sales meetings is to align the sales team with the overall business goals and other departments. The topics covered in these meetings should include discussions on the company’s objectives and how the sales team can contribute to achieving them.

This not only ensures that everyone is on the same page but also facilitates individual contributions towards the bigger picture.

When people have a comprehensive understanding of the broader business objectives, it enables them to make better decisions and align their daily activities with the organization's vision.

Foster Continuous Improvement in Sales Performance

Sales meetings should incorporate topics and elements that promote continuous learning and improvement. You can achieve this through tailored training sessions, discussing new sales methodologies, reviewing performance metrics, and by evaluating progress of your team.

Continual training, along with experiential learning, is essential for keeping the team adaptive and competitive. According to article by McKinsey , sellers who receive continuous, personalized training programs are 1.3 more likely to outperform other sellers in revenue growth.

Increase Accountability and Ownership

Discussing performance metrics, targets, and key performance indicators (KPIs) helps keep your team accountable for their goals and objectives. Regular sales meetings encourage accountability among your team members.

By openly addressing progress, challenges, and opportunities, these meetings create a sense of responsibility, motivating team members to take ownership of their tasks and outcomes. This accountability culture ultimately leads to improved performance and a heightened sense of ownership within the sales team.

Facilitate Communication and Collaboration

Sales meetings make it easier for team members to communicate and collaborate. You can create an environment where team members can learn from each other's experiences and collaborate to solve problems by choosing topics that encourage open dialogue.

Enhance Motivation and Morale

Motivation is a critical factor in driving sales performance. So make sure that your sales meetings include topics that focus on motivating the sales team through recognition, rewards, and positive reinforcement. 

Highlighting success stories and recognizing achievements inspires team members to keep aiming high. Motivating your team improves morale and creates a culture of enthusiasm, commitment, and determination.

Stay on the Customers' Pulse

By incorporating customer feedback into sales meeting topics allows the team to understand the customers’ perspectives, and expectations and stay on the pulse.

Actively seeking and discussing customer feedback during sales meetings helps your team identify areas for improvement, address customer concerns, and tailor their approach to better align with customer expectations.

20 Topics to Cover in Your Sales Meetings to Manage Sales Performance

The topics you choose for your sales meeting can have a big impact on your team's performance. If you address the right issues, offer appropriate guidance, and create an open dialogue, you'll enhance your team's abilities and make it more motivational.

When the team is both skilled and motivated, overall sales success naturally follows. In such meetings, your choice of topics can either build or break the team's momentum.

So consider including these sales meeting topics topics in your next sales meeting:

1. Sales Goals and Targets

Sales goals and targets are the foundation of every successful sales team. Discussing them in sales meetings helps align the team's efforts and track progress towards overarching business objectives.

For example, set specific, measurable targets for each sales representative, such as closing a certain number of deals per month or achieving a specific revenue target and monitor the progress. 

2. Sales Pipeline and Forecasting

Analyzing the sales pipeline and forecasting future revenue provides valuable insights into the team's performance and allows for proactive decision-making.

For your next meeting, consider reviewing the status of each opportunity in the pipeline, identify potential bottlenecks, and discuss strategies to accelerate deal progression.

3. Overall Sales Performance Review

Regularly reviewing individual and team performance helps you identify strengths, weaknesses, and areas for improvement. Sales meetings should include performance metrics, provide constructive feedback, and recognize top performers.

For example, share key performance indicators (KPIs) for each sales rep, discuss progress, and identify areas where additional coaching or support may be needed.

4. Customer Insights and Feedback

Understanding your customers' needs, pain points, and feedback should be at the forefront of your priorities, as this guides your team in the right direction. Sales meetings provide an opportunity to discuss valuable customer insights and how to address them effectively.

Customer success stories can also inspire the team, provide social proof, and help them understand the real-world benefits your offerings bring to customers. For example, share feedback received from customers and brainstorm ways to enhance the customer experience or address common objections.

5. Competition and Competitive Analysis

Use sales meetings to discuss competitors and competitive analysis, identify key differentiators, and develop strategies to outperform competitors. Together with your team, you can analyze competitor strengths and weaknesses, discuss how to leverage your unique selling propositions, and explore potential market opportunities.

6. Product Updates and Training

Sales reps need to be well-informed about product updates, new features, and enhancements. Sales meetings offer a platform to provide training, address questions, and ensure the team is equipped with the knowledge to sell effectively.

For example, introduce a new product feature, demonstrate its benefits, and conduct role-playing exercises to help sales reps articulate its value to customers.

7. Sales Strategies and Tactics

Sales meetings are an ideal forum to discuss sales strategies, best practices, and tactics. Collaboratively brainstorming and sharing successful approaches helps the team improve overall sales effectiveness.

For example, share a successful sales strategy or technique that has yielded positive results, encourage discussion on its applicability, and brainstorm adaptations for different customer segments.

8. Objection Handling and Sales Scripts

Buyer objections and resistance are bound to happen and addressing these confidently is crucial for closing deals. Use sales meetings as an opportunity to focus on objection handling techniques, refining sales scripts, and role-playing different scenarios to enhance the team's communication skills.

Practical example: Role-play common objections raised by customers, provide feedback on responses, and develop a library of persuasive sales scripts for various situations.

9. Ongoing Sales Training and Skill Development

You can also use sales meetings to introduce new sales techniques, provide training resources, and facilitate skill-building exercises. For example, conduct a sales training session on effective communication, active listening, or negotiation skills, and encourage the team to practice and share their experiences.

10. Sales Incentives and Compensation

Discuss the sales incentive structure and compensation plans to ensure they are motivating and aligned with the team's objectives. Share updates on commission structures, bonuses, and recognition programs. For example, introduce a new sales incentive program and discuss its criteria, rewards, and potential impact on motivation and performance.

11. Market Segmentation and Targeting

Utilize this time to assess effective market segmentation strategies and target audience identification. Analyze customer data, demographics, and buying behaviors to refine sales approaches and tailor messaging for different customer segments.

For example, assign each sale rep a specific customer segment to research, identify key characteristics and pain points, and develop targeted sales strategies.

12. Lead Generation and Prospecting

For example, brainstorm creative lead generation ideas, share success stories, and collaborate on new prospecting approaches. Share insights on identifying target markets, leveraging social media, networking, and leveraging referrals to expand the customer base. 

13. Sales Tools and Technologies

Explore sales tools and technology out there that can streamline sales processes and enhance productivity. Introduce new tools, provide training, and encourage the team to share tips and best practices for utilizing technology effectively.

For example, demonstrate a CRM system's features, highlight its benefits, and encourage the team to share their experiences and insights.

14. Customer Relationship Management (CRM) Review

Evaluate the usage and effectiveness of your CRM system. Discuss best practices for data entry, pipeline management, and leveraging CRM features to enhance customer relationships and sales productivity. Practical example: Share CRM usage statistics, identify common challenges, and provide training on CRM optimization.

15. Sales Team Feedback and Suggestions

Create a forum for sales team members to provide feedback, suggestions, and ideas for improving sales processes, internal collaboration, or product/service enhancements.

For example, conduct a roundtable discussion where each team member shares their feedback on a specific aspect of the sales operation, encouraging open dialogue and constructive criticism.

16. Sales Ethics and Compliance

Reinforce the importance of ethical sales practices and compliance with relevant regulations. Use this time to review company policies, provide guidance on handling ethical dilemmas, and discuss the potential consequences of unethical behavior.

Share real-life ethical scenarios, facilitate discussions on the best course of action, and reinforce the company's commitment to integrity.

17. Sales and Marketing Alignment

Sales meetings are opportunities to facilitate collaboration and alignment between the sales and marketing teams. Discuss marketing campaigns together, lead handoff processes, and ways to improve communication and cooperation between the two departments.

Review upcoming marketing initiatives, provide feedback on messaging, and discuss how sales and marketing can work together to maximize conversion rates.

18. Industry and Market Trends

Stay updated on industry and market trends that could impact your sales efforts. Share insights on market dynamics, emerging competitors, and changing customer preferences to ensure the team is well-informed and adaptable.

You can assign each sales rep to research and present on a specific industry trend or competitor, fostering a deeper understanding of the market landscape.

19. Account and Territory Management

Efficiently managing accounts and territories is essential for maximizing sales opportunities. Use sales meetings to discuss account-specific challenges, share best  practices, and optimize resource allocation.

For example, assign each sales rep an account or territory to discuss, identify growth opportunities, and strategize on how to deepen customer relationships and expand market share.

20. Celebrating Success and Motivation

Use sales meetings to boost morale and motivation by acknowledging individual and collective successes, share success stories, and create a positive and inspiring sales culture.

For example, invite a high-performing sales rep to share their success story, recognize team milestones, and introduce incentives or rewards to maintain motivation.

How to Prioritize These Topics for Your Sales Meeting

While the list of sales meeting topics mentioned above covers a wide range of areas crucial to sales performance management, it's important to note that not every topic is relevant in every meeting.

Determining which topics to cover and when requires careful consideration and prioritization. Here are some guidelines to help you decide which topics to prioritize in your sales meetings:

➡️ Assess the Immediate Needs  

Begin by evaluating the immediate needs of your sales team. Consider factors such as ongoing challenges, current performance gaps, and upcoming sales targets. Addressing pressing issues and providing solutions or guidance in these areas will have a direct impact on performance and should be prioritized.

➡️ Focus on Goals and Objectives

 Always keep your sales team aligned with the organization's goals and objectives. Ensure that each meeting includes a discussion on sales goals, targets, and progress towards them. This ensures that everyone remains on track and understands how their efforts contribute to the overall success of the organization.

➡️ Balance Short-term and Long-term Focus

While it's important to address immediate needs, it's equally crucial to maintain a long-term perspective. Allocate time in your meetings to discuss topics that contribute to the continuous improvement and development of your sales team. This includes training sessions, skill-building exercises, and exploring new sales strategies or techniques.

➡️ Rotate Topics

Avoid focusing solely on a few topics while neglecting others. Rotate the topics covered in your sales meetings to ensure a comprehensive and well-rounded approach. This helps keep the team engaged and prevents monotony or repetition in discussions.

➡️  Seek Feedback and Input

Encourage active participation from your sales team by soliciting their feedback and input on meeting topics. This not only empowers team members to contribute but also ensures that you address their specific needs and concerns.

You can try this by asking your teams for suggestions through anonymous surveys to gather input before planning your meeting agenda.

➡️ Tailor Topics to Individual and Team Needs

Don't forget that different team members have unique challenges or have different areas for improvement. Tailor meeting topics to address these specific needs, providing personalized support and guidance. This shows that you value individual growth and helps drive overall team performance.

➡️ Evaluate Meeting Effectiveness

Continuously assess the impact of your sales meetings by monitoring sales performance, team engagement, and feedback from participants. Use this feedback to refine your approach and prioritize topics that yield the most significant results.

To summarize

Remember, the goal is to create impactful sales meetings that drive performance, foster collaboration, and inspire motivation within your team. By selecting and prioritizing the right topics, you can ensure that each meeting becomes a valuable opportunity for growth, learning, and success.

Sales enablement tools like Showell enhances sales meetings with interactive tools like drawing, zooming, and annotating for a more engaging presentation experience. With Showell, you can easily mix and match documents and other multimedia elements for an even more engaging presentation.

To learn more about how you can leverage Showell to elevate your sales meetings, book a demo with us by clicking the banner below or get Showell Free and see it in action.

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Sales Training Powerpoint Presentation Slides

Improve sales skills using content-ready Sales Training PowerPoint Presentation Slides. Hone sales team knowledge and techniques with sales training PPT presentation templates. Outline an effective sales training plan to educate and enhance sales team knowledge about various products and services. This deck comprises of sales training PowerPoint designs such as training process, training timeline, about the product, product list, product rating, product roadmap, product comparison, product pricing, sales by region, competitor analysis, training evaluation, and more. Execute a complete professional sales training program. Implement innovative sales training techniques using ready-made sales training PPT presentation slideshow. Involve your team with various sales training ideas and aim towards making a sale. Educate your team and develop a professional sales force. Incorporate sales training PPT presentation complete deck to help your sales team learn and intensify their selling technique, skills, and processes. Grab professionally designed sales training PowerPoint presentation deck and improve the sales results. Brilliance is called an adjective, Our Sales Training Powerpoint Presentation Slides exemplify in every way.

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Presenting sales training PowerPoint presentation slides. This deck covers all the aspects of sales training. This complete presentation comprises of amazing visuals, icons, graphs, and templates. These slides are easily customizable. You can add or delete the content as per your requirement. Compatible with all screen types and monitors. Supports Google Slides. Premium Customer Support available. You can get access to this readymade professionally designed perquisite presentation with just one click. Download it now.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Sales Training. State your company name and get started. Slide 2 : This slide presents Product Training Outline with the following content- Training Process, Training Timeline, About The Product, Product List, Product Rating, Product Roadmap, Product Compar-ison, Product Pricing, Sales By Region, Competitor, Analysis, Competitive, Advantage, Training Evalution. Slide 3 : This slide shows the Training Process which consits of the following points with icons- Training Need Analysis, Training Need Delivery, Training Need Evaluation, Training Need Objectives. Slide 4 : This slide shows a Training Timeline to present your milestones in terms of years. Slide 5 : This slide presents a brief introduction About the Product which contains the following points- Maps, Tools, Business, Portfolio, Creativity, Help, Renew, Creative. Slide 6 : This is also About The Product slide showing- Architectural Design, Originality, Quality Of Product, Ideas, Quantity Of Product, Cheap Price. Slide 7 : This slide presents Product List which should have the following content- Product Name, Item Image, Product Description, Ratings, Price. Slide 8 : This slide shows Product Rating as per good, bad, normal and best parameters. Rate your product according to these parameters listed by us. Slide 9 : This slide shows Product Roadmap to present milestones, growth, evolution, journey etc. of the product. Slide 10 : This is a Product Comparison slide. You can make use of this slide to compare two three, four products etc. as per your requirement. Slide 11 : This slide shows Product Pricing which is analyzed on the basis of the following three parameters- Basic, Standard, Plus. Slide 12 : This slide shows Sales By Region on a world map image. You can easily mark your respective locations in this map. Slide 13 : This slide presents an overview of Competitor Analysis showing the main competitors. It also shows- Competitors, Market Leader, Challenger, Explanations, Niche Competitor. Slide 14 : This slide shows Competitor Analysis to explain your product unique selling point in brief. Slide 15 : This slide shows Training Evaluation pyramid. We have listed four of its stages which are- Results, Behaviour, Learning, Reaction. Use as per your requirement. Slide 16 : This is Sales Training Icon Slide displaying various icons which can be altered as per need and requirement. Slide 17 : This is a Coffee Break slide to halt. You may change it as per requirement. Slide 18 : This slide is titled Charts & Graphs to move forward. You may change it as per requirement. Slide 19 : This is a Stacked Area-Clustered Column slide to present product/ entity comparison, specifications etc. Slide 20 : This is a Stacked Bar chart slide to present product/ entity comparison, specifications etc. Slide 21 : This slide is titled Additional Slides. You can change the slide content as per your needs. Slide 22 : This is Our Mission slide with Vision, Mission and Goals. State them here. Slide 23 : This slide presents Our Team with name, designation and image box. Slide 24 : This is an About Us slide. Provide a brief introduction about company/ team here. Slide 25 : This is a Comparison slide to compare two products/ entities etc. Slide 26 : This slide states Our Goal. Slide 27 : This is a Financial stats slide to state financial aspects etc. Slide 28 : This slide presents Quotes. State your inspirational quotes here. You may change the slide content as per need. Slide 29 : This is Dashboard slide to show information in percentages etc. Slide 30 : This slide presents a Timeline to show growth, milestones etc. Slide 31 : This slide shows Location with two map images of US and Canada respectively. Alter these maps to display your own locations instead. Slide 32 : This is a Venn diagram image slide to show information, specifications etc. Slide 33 : This is Our Puzzle slide to state in your information, specifications etc. Slide 34 : This is a Mind Map image slide to show information, specifications etc. Slide 35 : This is a Magnifying Glass image slide to show information, scoping aspects etc. Slide 36 : This is a Thank You slide with Address# street number, city, state, Contact Numbers and Email Address.

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Sales contest ideas.

Sales leaders can motivate their sales teams by regularly incorporating contests for both individuals and teams. However, sales leaders face the challenge of coming up with innovative sales contest ideas that will motivate their sales teams and enhance their performance.

So, we’ve made that easy by developing a list of 35 sales contest ideas.

35 Contest Ideas to Motivate Your Team

Coming up with fresh and effective sales contest ideas is crucial for energizing sales teams.

In our list of sales contest ideas below, we’ve developed five general categories and included contest ideas for each category.

Fun Sales Contest Ideas

These sales contest ideas are structured around games, with each sales game designed to boost team spirit and energy.

Sales Bingo

Sales Bingo is a game where each salesperson receives a bingo card with various sales-related achievements or milestones such as closing a deal over a certain amount, getting a referral, or upselling a product. As they achieve these milestones, they mark them off on their bingo card. The first person to get a line or full blackout wins a prize.

Scavenger Hunt

In a Scavenger Hunt sales contest, salespeople are given a list of items or tasks related to sales activities that they need to find or complete within a specified time frame. For example, they might need to find a business card from a specific company, get a testimonial from a client, or make a sale in a certain industry. The person who completes the most tasks or finds all items first wins.

Deal or No Deal

Modeled after the popular TV game show, Deal or No Deal sales contest involves setting up a series of briefcases, each containing a different sales-related prize or incentives such as cash bonuses, gift cards, or extra time off. Salespeople have to earn the opportunity to choose a briefcase by meeting certain sales targets or quotas. They then have the option to keep their chosen briefcase or trade it for another one, with the value of the prize inside revealed at the end of the contest.

Spin the Wheel

Create a spinning wheel with various prizes or rewards such as gift cards, extra commission, or a day off. Salespeople earn spins on the wheel by reaching sales milestones or achieving specific objectives. This adds an element of chance and excitement to the contest, as the prizes are randomized.

Fantasy Sales Team

Divide the sales team into smaller groups and have them create their own “fantasy sales team” by selecting real or fictional characters as team members. Each team earns points based on the sales performance of their chosen team members. This encourages teamwork and strategic thinking while adding a fun twist to the traditional sales contest.

Sales Poker

Sales Poker is played similarly to traditional poker but with sales-related tasks or achievements replacing cards. For example, a “full house” might be closing five deals in a week, while a “flush” could be reaching a certain sales revenue target. Salespeople compete to build the best “hand” by achieving these tasks, with prizes awarded based on the strength of their hand.

Sales Olympics

Organize a series of sales-related challenges or competitions inspired by the Olympic Games. Events could include speed-selling contests, objection-handling relays, or role-playing scenarios. Points are awarded based on performance in each event, with medals or prizes given to the top performers overall.

Sales Jeopardy

Create a sales-themed version of the classic game show Jeopardy, with categories such as product knowledge, industry trends, sales techniques, and company history. Salespeople compete individually or in teams to answer questions and accumulate points. This not only tests their knowledge but also fosters friendly competition and team bonding.

Monthly Sales Contest Ideas

Sales contests that are structured to take place over a month’s time help encourage consistent sales performance and help sales reps focus on long-term goal achievement. Monthly sales contests usually track cumulative sales and new client acquisition, as well as bulding upselling and cross-selling.

Leaderboard Legends

In this contest, a digital leaderboard is prominently displayed in a common area or shared online platform where everyone can see it. Sales team members earn points based on their sales performance throughout the month. The leaderboard updates in real-time, showcasing the top performers. At the end of the month, the top three performers receive prizes or recognition.

Monthly Milestone Madness

Salespeople set personalized monthly sales goals at the beginning of each month. As they achieve these goals, they earn rewards or incentives. For example, reaching 50% of their target might earn them a gift card, while hitting 100% could result in a bonus or extra time off. This contest motivates individuals to strive for incremental progress throughout the month.

Theme of the Month

Each month, a different sales theme or focus area is chosen, such as a particular product line, target market, or sales technique. Sales team members compete to excel in that specific theme, with rewards or recognition given to those who demonstrate exceptional performance or improvement in that area. This encourages versatility and adaptability among salespeople.

Client Appreciation Challenge

This contest emphasizes building and nurturing client relationships. Sales team members earn points by securing repeat business, generating referrals, or receiving positive feedback from clients. The focus is on providing excellent customer service and fostering long-term relationships rather than just closing deals. At the end of the month, the salesperson with the highest client satisfaction score wins a prize.

Cross-Selling Crusade

Encourage salespeople to diversify their product offerings by focusing on cross-selling opportunities. Each month, a specific complementary product or service is chosen, and sales team members earn points for successfully cross-selling that item to existing clients or incorporating it into new sales. This contest promotes strategic thinking and maximizes revenue potential from existing client relationships.

Sales Contest Board Ideas

A sales contest board is used to visually track the progress of the sales team, which can foster both a sense of competition and camaraderie. Depending on the office environment and the size of the sales team, the board can be digital or physical.

Deal Dashboards

Create individual dashboards for each salesperson where they can track the progress of their deals in real-time. Include key metrics such as deal value, stage in the sales pipeline, and expected close date. This helps salespeople visualize their pipeline and prioritize their efforts to close more deals.

Goal Thermometers

Use a visual representation of thermometers to track progress toward sales goals. Each salesperson’s thermometer fills up as they achieve milestones or reach certain targets. This provides a clear visual indicator of progress and motivates salespeople to reach their goals.

Success Stories Wall

Dedicate a section of the sales contest board to showcasing success stories and testimonials from satisfied customers. This serves as a source of inspiration and motivation for the sales team, reminding them of the impact their efforts have on clients and the company’s success.

Opportunity Quadrants

Divide the sales contest board into quadrants representing different types of sales opportunities, such as high-value clients, new leads, upsell opportunities, and cross-selling potential. Sales team members earn points for successfully converting opportunities in each quadrant, encouraging a balanced approach to sales strategy.

Milestone Markers

Use visual markers or stickers on the sales contest board to represent significant milestones or achievements, such as reaching a certain revenue target, closing a large deal, or winning a prestigious client. This celebrates individual and team accomplishments and fosters a sense of camaraderie among the sales team.

Product Spotlight Showcase

Highlight a different product or service each week or month on the sales contest board. Provide information about the features, benefits, and selling points of the spotlighted product, along with sales targets or incentives for promoting it. This encourages salespeople to familiarize themselves with the full range of offerings and actively promote featured products.

Team-Based Sales Contest Ideas

Team-based sales contests help foster teamwork and collaboration. This type of contest encourages members of a sales team to work together towards common goals, which can enhance team spirit as well as collective performance.

Team Revenue Rally

Divide the sales team into smaller groups or teams and set a collective revenue target for each team to reach within a specified time frame, such as a week or a month. Teams earn points based on their progress towards the target, with additional rewards or incentives for exceeding the goal. This fosters teamwork and collaboration among team members to achieve a common objective.

Collaborative Cross-Selling Campaign

Assign each team a specific cross-selling initiative or product category to focus on. Teams earn points for successfully cross-selling products within their assigned category to existing clients or generating new leads. This encourages knowledge sharing and collaboration among team members to maximize revenue potential from cross-selling opportunities.

Client Satisfaction Showdown

Challenge teams to provide exceptional customer service and achieve high client satisfaction scores. Teams earn points based on client feedback, positive testimonials, and repeat business from satisfied clients. This emphasizes the importance of building strong client relationships and delivering value beyond the initial sale.

Lead Generation Blitz

Task each team with generating a certain number of leads within a set time period, such as a week or a month. Teams earn points for each qualified lead generated, with additional rewards for leads that convert into sales. This encourages proactive prospecting and teamwork in identifying new business opportunities.

Industry Expertise Showcase

Assign each team a specific industry or market segment to focus on, and challenge them to become experts in that industry. Teams earn points for successfully closing deals within their assigned industry, demonstrating knowledge of industry trends, challenges, and solutions. This promotes specialization and strategic targeting of key industries.

Objection Handling Olympics

Conduct a series of role-playing exercises where teams compete to effectively handle common sales objections. Teams earn points based on their ability to address objections convincingly and close the sale. This improves sales skills and confidence in overcoming objections, leading to higher conversion rates.

Sales Training Showdown

Provide teams with sales training materials or resources on a specific topic, such as negotiation techniques or product knowledge. Teams compete to demonstrate mastery of the topic through quizzes, role-plays, or presentations. Points are awarded based on performance, with rewards for the team that shows the most improvement or expertise.

Upselling Showcase

Challenge teams to focus on upselling and increasing the average order value of their sales transactions. Teams earn points for successfully upselling additional products or services to existing clients or increasing the size of their deals. This encourages proactive upselling strategies and maximizes revenue potential from each customer interaction.

Lead Conversion Marathon

Set a target for each team to convert a certain percentage of leads into sales within a specified time frame. Teams earn points for each lead successfully converted into a sale, with additional rewards for exceeding the conversion target. This emphasizes the importance of effective lead nurturing and follow-up to drive sales.

Customer Retention Rumble

Task teams with retaining existing clients and preventing churn. Teams earn points for renewing contracts, securing long-term commitments, and preventing client attrition. This reinforces the value of building strong relationships with clients and delivering ongoing value to retain their business.

Product Launch Palooza

Coordinate a product launch contest where teams compete to generate excitement and sales for a new product or service offering. Teams earn points for pre-orders, early adopter sign-ups, and successful launch event attendance. This drives enthusiasm and engagement around new product releases and encourages teams to collaborate on launch strategies.

Individual Milestone Achievement Contest Ideas

Individual milestone achievement contests recognize the personal achievements of sales reps. With these types of contests, individual sales reps are challenged to surpass their previous bests. Team members who do are then recognized not only for their personal growth, but also for the contributions to the team’s overall success.

Closing Streak Challenge

Challenge individual salespeople to achieve a consecutive streak of successful closes within a set time frame, such as a week or a month. Each successful close adds to their streak, with rewards or recognition given for reaching certain milestones, such as five consecutive closes, ten consecutive closes, and so on. This encourages consistency and momentum in closing deals.

Commission Accelerator

Set individual sales targets for each salesperson, with a higher commission rate or bonus structure applied once they exceed their target. For example, once a salesperson surpasses their monthly quota by 20%, their commission rate increases by 10%. This incentivizes salespeople to push beyond their targets and maximize their earnings.

Prospecting Power Hour

Challenge salespeople to dedicate a set amount of time each day to focused prospecting and lead generation activities, such as cold calling, networking, or email outreach. Salespeople earn points or rewards based on the number of qualified leads generated during the designated “power hour.” This encourages proactive prospecting efforts and builds a pipeline of potential opportunities.

Deal Value Champion

Recognize the salesperson who achieves the highest total deal value within a specified time frame, such as a quarter or a year. This contest focuses on the quality and size of deals closed rather than just the quantity, rewarding salespeople who secure high-value contracts or sales transactions. It encourages strategic selling and maximizing revenue potential from each deal.

Referral Royalty Program

Implement a referral program where salespeople earn bonuses or incentives for generating referrals from existing clients or professional networks. Salespeople earn points or rewards for each qualified referral they bring in, with additional bonuses for referrals that convert into closed deals. This leverages existing relationships to generate new business and rewards salespeople for their networking efforts.

Celebrating Wins: Recognizing the Winning Sales Rep

The person who wins the sales contest should be recognized with some sort of sales contest prize, because it’s important to recognize the individual achievement. At the same time, the rest of the team should be commended for their participation. Overall, the win celebration should be geared to help boost morale while encouraging healthy competition within the sales team.

Ideas for Sales Contest Prizes

• Cash Bonuses : Provide cash bonuses as rewards for achieving sales targets or milestones. This gives salespeople the flexibility to use the reward as they see fit, whether it’s for savings, leisure activities, or personal expenses.
• Gift Cards : Offer gift cards to popular retailers, restaurants, or online stores as prizes. This allows salespeople to choose a reward that suits their preferences and interests.
• Travel Vouchers : Provide travel vouchers or airline miles that can be used for a vacation or getaway. This offers an exciting incentive for salespeople to work towards and creates memorable experiences.
• Technology Gadgets : Reward salespeople with the latest technology gadgets such as smartphones, tablets, or smartwatches. These prizes appeal to tech-savvy individuals and provide useful tools for both work and leisure.
• Experiences : Offer unique experiences such as spa days, concert tickets, or sports events as prizes. This allows salespeople to enjoy memorable experiences and create lasting memories outside of work.
• Recognition Awards : Recognize top performers with personalized awards such as plaques, trophies, or certificates of achievement. This acknowledges their hard work and contributions to the team.
• Professional Development Opportunities : Invest in the professional growth of sales team members by offering opportunities for training, workshops, or conferences related to sales skills or industry knowledge.
• Extra Paid Time Off : Provide additional paid time off as a reward for exceptional performance. This allows salespeople to take a well-deserved break and recharge while still receiving compensation.
• VIP Parking Spot : Designate a premium parking spot close to the office entrance as a special reward for top-performing salespeople. This perk adds convenience and recognition to their daily routine.
• Company Swag : Offer branded merchandise such as clothing, bags, or accessories featuring the company logo as prizes. This promotes company pride and serves as a tangible reminder of their achievements.
• Dinner or Lunch with the CEO : Arrange a special meal with the CEO or company leadership as a reward for outstanding performance. This provides an opportunity for salespeople to interact with senior executives and gain insights into the company’s vision and strategy.
• Wellness Packages : Provide wellness packages that include gym memberships, fitness classes, or health-related services such as massages or nutritional counseling. This promotes a healthy work-life balance and supports overall well-being.
• Charitable Donations : Allow top performers to choose a charity or cause of their choice for a donation to be made in their name. This demonstrates corporate social responsibility and allows salespeople to make a positive impact beyond their work.
• Home Office Upgrades : Reward salespeople with upgrades for their home office setup, such as ergonomic chairs, standing desks, or noise-canceling headphones. This enhances their productivity and comfort while working remotely.
• Team Outings or Events : Organize team outings or events such as dinners, parties, or recreational activities as a reward for achieving collective goals. This fosters team bonding and camaraderie outside of the office environment.

Why Hold Sales Contests?

Sales contests can help drive sales performance for individuals, as well as help align the entire sales team towards achieving business goals.

During a sales contest, new members of the team can be mentored and inspired to improve their sales skills. People who want to be involved in sales enjoy competition, and contests help excite the entire team.

Identifying the Best Sales Contest Ideas

Not every type of sales contest is a fit for every business, and every team of sales reps. After a contest, it’s important that the sale leaders identify which contest ideas worked, as to being motivators for the sales reps and also as to bringing results in increased sales.

Sales leaders must understand the sales process with an eye to the sales rep team dynamics.

FAQs: Sales Contest Ideas

Can contest ideas be adapted for remote sales teams.

Absolutely! Contest ideas can be adapted for remote sales teams by leveraging digital tools and platforms. For example, virtual leaderboards can track sales progress in real-time, video conferencing can facilitate team meetings and updates, and online collaboration tools can enable team communication and sharing of best practices. Additionally, consider incorporating remote-friendly contest formats such as virtual scavenger hunts, online trivia competitions, or digital sales challenges to keep remote sales teams engaged and motivated.

What strategies ensure sales reps stay motivated in long-term sales contests?

To ensure that sales reps stay motivated in long-term sales contests, it’s important to set clear and achievable goals, provide regular feedback and recognition, offer meaningful incentives and rewards, and maintain open communication channels. Additionally, vary the contest formats and themes to keep things fresh and exciting, and foster a supportive team environment where sales reps can share successes, challenges, and strategies with each other. Regularly evaluate the effectiveness of the contest and make adjustments as needed to maintain momentum and motivation over the long term.

How do sales contest ideas differ in a small versus large sales team?

Sales contest ideas may differ in small versus large sales teams based on factors such as team dynamics, communication channels, and resources available. In small sales teams, contests may focus more on individual performance and personalized recognition, with a greater emphasis on collaboration and shared goals. In contrast, large sales teams may benefit from contests that foster healthy competition among different subgroups or regions, leverage technology for scalability and tracking, and offer a variety of incentives to accommodate diverse preferences and motivations. Flexibility and adaptability are key to tailoring sales contest ideas to the specific needs and dynamics of both small and large sales teams.

What is an innovative sales contest idea that engages the entire sales team?

One sales contest idea that engages the entire sales team, including managers and sales reps, is a “Team Challenge Showdown.” In this contest, the sales team is divided into smaller teams consisting of both managers and sales reps. Each team competes to achieve collective sales goals, with points awarded for meeting targets, closing deals, and demonstrating collaboration and teamwork. The contest encourages cross-functional collaboration, fosters camaraderie between managers and sales reps, and promotes a sense of shared ownership and accountability for achieving sales success. Additionally, incorporating elements of gamification, such as leaderboards, badges, and milestones, can further enhance engagement and motivation throughout the contest duration.

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