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Marketing Strategy Capstone – MRKT 690
CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 12/12/2022
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Course Description
This course serves as the capstone for the Masters of Science in Marketing. Students integrate the concepts, techniques, and knowledge of the marketing core concepts. Students will analyze and develop comprehensive marketing strategies. This course may not be substituted for or transferred from another institution. Students must enroll in this course during their last term in the program.
For information regarding prerequisites for this course, please refer to the Academic Course Catalog .
The pinnacle of a marketing career is to serve as the Chief Marketing Officer (CMO) responsible for all strategic marketing decisions of an organization. To prepare the M.S. Marketing student for the potential of one day serving in the CMO position, this capstone course combines the knowledge and skills learned in the previous courses of the M.S. Marketing curriculum and applies them to the market-based challenges that marketing managers face today in an ever-changing competitive environment. This course is intended to provide the student with the CMO perspective in a hands-on application using a current marketing dilemma of a real-world company.
Course Assignment
Textbook readings and lecture presentations
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations , the student will complete the related checklist found in the Course Overview.
Discussions (2)
The student will complete 2 Discussions in this course. The student will post one thread of at least 500 words by 11:59 p.m. (ET) on Thursday of the assigned Module:Week. The student must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Sunday of the assigned Module:Week. For each original thread, students must support their assertions with at least 2 scholarly citations in APA format. Each reply must incorporate at least 1 scholarly citation in APA format. Any sources cited must have been published within the last five years. Acceptable sources include scholarly, peer-reviewed articles or books. You must create your original thread before you will be allowed to view and comment on other students' threads.
PLC Research Reports (4)
The student is required to research companies that have responded to each of the four (4) Product Life Cycle stages (Introduction, Growth, Maturity, and Decline). The student will write a report describing an example of a successful company and a failure company in applying marketing strategies to the assigned PLC stage. The report will include an analysis of the success factors and cause of failure respectively. Each report must be a minimum of 750 words, demonstrate course-related knowledge, and include at least 2 scholarly sources in APA current edition format.
SBU Portfolio Valuation and Strategy Report
The student will calculate the net financial value of various proposed marketing projects of a simulation company provided in a case study. In a written report, the student will provide the results of the financial calculations and write a report on how an assigned amount of resources will be allocated to the various marketing projects. The report must be a minimum of 750 words and demonstrate course-related knowledge.
Integration of Faith and Learning
The student will complete an Integration of Faith and Learning (IFL) essay assignment. The student is to contemplate Scripture verses that relate to specific, competitive marketing strategy situations. The essay must be a minimum of 500 words, cite at least 2 verses from the Holy Bible with promises of outcomes for those who adhere to the precepts of the verses, and demonstrate a clear relationship between the selected Scripture verses and the proposed ethical behavior for the CMO.
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The Best 150 Capstone Project Topic Ideas
10 May 2022
Quick Navigation
❔What is a Capstone Project?
Capstone Project Ideas:
- 💾Computer Science
- 🎒High School Education
- 💻Information Technology
- 🎭Psychology
- 🪄Management
- 🪛Engineering
- 💰Accounting
✅Capstone Writing: 10 Steps
The long path of research works ahead, and you can’t find any capstone project ideas that would be interesting and innovative? The task can seem even more challenging for you to feel all the responsibility of this first step. The top 150 capstone ideas presented below aim to make a choice not so effort-consuming.
With the list of the capstone project topics we've picked for you, you'll be covered in major subjects. Continue reading, and you'll get ideas for capstone projects in information technology, nursing, psychology, marketing, management, and more.
What is a Capstone Project?
Educational institutions use the capstone project to evaluate your understanding of the course on various parameters. For the students, the work on the project gives an excellent opportunity to demonstrate their presentation, problem-solving and soft skills. Capstone projects are normally used in the curriculum of colleges and schools. Also called a senior exhibition or a culminating project, these assignments are given to finish the academic course.
This assignment has several different objectives, among which are the following:
- to encourage independent planning,
- to learn to meet up deadlines,
- to practice a detailed analysis,
- to work in teams.
It's not that easy to pick the right capstone paper topic. The problem intensifies as each student or separate teams have to work on a single assignment which has to be unique. The best capstone project ideas may possibly run out. However, whatever topic you opt for, you’d better start your preparation and research on the subject as early as possible.
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Amazing Capstone Project Ideas for Nursing Course
Studying nursing is challenging, as it requires a prominent theoretical foundation and is fully practical at the same time. You should have to do thorough research and provide evidence for your ideas, but what to start with? The preparation for your capstone project in nursing won’t be so overwhelming if you make use of these capstone title ideas:
- Innovation and Improvement in Nursing
- Vaccination Chart Creation
- The Role of Nurses in Today's Society
- Shortage in Nursing and Its Effects on Healthcare
- Evidential Practices and Their Promotion in Nursing
- Global Changes in the Approach to Vaccination
- Top Emergency Practices
- Preventive Interventions for ADHD
- Quality of Nursing and Hospital Personnel Shifts: The Interrelation
- Ways to Prevent Sexually Transmitted Diseases
- Brand New Approaches in Diagnostics in the Nursing Field
- Diabetes Mellitus in Young Adults: Prevention and Treatment
- Healthcare in Ambulances: Methods of Improvement
- Postpartum Depression Therapy
- The Ways to Carry a Healthy Baby
Attractive Computer Science Capstone Project Ideas
Computer science is so rapidly developing that you might easily get lost in the new trends in the sphere. Gaming and internet security, machine learning and computer forensics, artificial intelligence, and database development – you first have to settle down on something. Check the topics for the capstone project examples below to pick one. Decide how deeply you will research the topic and define how wide or narrow the sphere of your investigation will be.
- Cybersecurity: Threats and Elimination Ways
- Data Mining in Commerce: Its Role and Perspectives
- Programming Languages Evolution
- Social Media Usage: How Safe It Is?
- Classification of Images
- Implementation of Artificial Intelligence in Insurance Cost Prediction
- Key Security Concerns of Internet Banking
- SaaS Technologies of the Modern Time
- Evolvement of Mobile Gaming and Mobile Gambling
- The Role of Cloud Computing and IoT in Modern Times
- Chatbots and Their Role in Modern Customer Support
- Computer Learning Hits and Misses
- Digitalization of Education
- Artificial Intelligence in Education: Perspectives
- Software Quality Control: Top Modern Practices
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Several High School Education Capstone Project Ideas for Inspiration
High school education is a transit point in professional education and the most valuable period for personal soft skills development. No wonder that the list of capstone project ideas in high school education involves rather various topics. They may range from local startup analysis and engineer’s career path to bullying problems. It’s up to you to use the chosen statement as the ready capstone project title or just an idea for future development.
- A Small Enterprise Business Plan
- Advantages and Disadvantages of Virtual Learning in Schools
- Space Tourism: The Start and Development
- Pros and Cons of Uniforms and Dress Codes
- What is Cyberbullying and How to Reduce It
- Becoming a Doctor: Find Your Way
- Career in Sports: Pros and Cons
- How to Eliminate the Risks of Peer Pressure
- Ensuring Better Behaviours in Classroom
- Cutting-Edge Technologies: NASA versus SpaceX
- The Reverse Side of Shyness
- Stress in High School and the Ways to Minimize It
- How to Bring Up a Leader
- Outdated Education Practices
- Learning Disabilities: What to Pay Attention to in Children’s Development
Capstone Project Topics in Information Technology – Search for Your Best
Information technology is a separate area developed on the basis of computer science, and it might be challenging to capture the differences between them. If you hesitate about what to start with – use the following topics for capstone project as the starting point for your capstone research topics.
- Types of Databases in Information Systems
- Voice Recognition Technology and Its Benefits
- The Perspectives of Cloud Computing
- Security Issues of VPN Usage
- Censorship in Internet Worldwide
- Problems of Safe and Secure Internet Environment
- The Cryptocurrency Market: What Are the Development Paths?
- Analytics in the Oil and Gas Industry: The Benefits of Big Data Utilization
- Procedures, Strengths and Weaknesses in Data Mining
- Networking Protocols: Safety Evaluation
- Implementation of Smart Systems in Parking
- Workplace Agile Methodology
- Manual Testing vs. Automated Testing
- Programming Algorithms and the Differences Between Them
- Strengths and Weaknesses of Cybersecurity
Psychology Capstone Project Ideas
Society shows increasing attention to mental health. The range of issues that influence human psychology is vast, and the choice may be difficult. You’ll find simple capstone project ideas to settle on in the following list.
- The Impact of Abortion on Mental Health
- Bipolar Disorder and Its Overall Effects on the Life Quality
- How Gender Influences Depression
- Inherited and Environmental Effects on Hyperactive Children
- The Impact of Culture on Psychology
- How Sleep Quality Influences the Work Performance
- Long- and Short-Term Memory: The Comparison
- Studying Schizophrenia
- Terrorist’s Psychology: Comprehension and Treatment
- The Reasons for Suicidal Behaviour
- Aggression in Movies and Games and Its Effects on Teenagers
- Military Psychology: Its Methods and Outcomes
- The Reasons for Criminal Behavior: A Psychology Perspective
- Psychological Assessment of Juvenile Sex Offenders
- Do Colours Affect The Brain?
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Capstone Project Ideas for Management Course
Studying management means dealing with the most varied spheres of life, problem-solving in different business areas, and evaluating risks. The challenge starts when you select the appropriate topic for your capstone project. Let the following list help you come up with your ideas.
- Innovative Approaches in Management in Different Industries
- Analyzing Hotels Customer Service
- Project Manager: Profile Evaluation
- Crisis Management in Small Business Enterprises
- Interrelation Between Corporate Strategies and Their Capital Structures
- How to Develop an Efficient Corporate Strategy
- The Reasons For Under-Representation of Managing Women
- Ways to Create a Powerful Public Relations Strategy
- The Increasing Role of Technology in Management
- Fresh Trends in E-Commerce Management
- Political Campaigns Project Management
- The Risk Management Importance
- Key Principles in the Management of Supply Chains
- Relations with Suppliers in Business Management
- Business Management: Globalization Impact
Capstone Project Ideas for Your Marketing Course
Marketing aims to make the business attractive to the customer and client-oriented. The variety of easy capstone project ideas below gives you the start for your research work.
- How to Maximize Customer Engagement
- Real Businesses Top Content Strategies
- Creation of Brand Awareness in Online Environments
- The Efficiency of Blogs in Traffic Generation
- Marketing Strategies in B2B and B2C
- Marketing and Globalization
- Traditional Marketing and Online Marketing: Distinguishing Features
- How Loyalty Programs Influence Customers
- The Principles of E-Commerce Marketing
- Brand Value Building Strategies
- Personnel Metrics in Marketing
- Social Media as Marketing Tools
- Advertising Campaigns: The Importance of Jingles
- How to Improve Marketing Channels
- Habitual Buying Behaviours of Customers
Best Capstone Engineering Project Ideas
It’s difficult to find a more varied discipline than engineering. If you study it – you already know your specialization and occupational interest, but the list of ideas below can be helpful.
- How to Make a Self-Flying Robot
- How to Make Robotic Arm
- Biomass Fuelled Water Heater
- Geological Data: Transmission and Storage
- Uphill Wheelchairs: The Use and Development
- Types of Pollution Monitoring Systems
- Operation Principles of Solar Panels
- Developing a Playground for Children with Disabilities
- The Car with a Remote-Control
- Self-Driving Cars: Future or Fantasy?
- The Perspectives of Stair-Climbing Wheelchair
- Mechanisms of Motorized Chains
- How to Build a Car Engine
- Electric Vehicles are Environment-Friendly: Myth or Reality?
- The Use of Engineering Advancements in Agriculture
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Capstone Project Ideas for MBA
Here you might read some senior capstone project ideas to help you with your MBA assignment.
- Management Strategies for Developing Countries Businesses
- New App Market Analysis
- Corporate Downsizing and the Following Re-Organization
- How to Make a Business Plan for a Start-Up
- Relationships with Stakeholders
- Small Teams: Culture and Conflict
- Organization Managing Diversity
- What to Pay Attention to in Business Outsourcing
- Business Management and Globalization
- The Most Recent HR Management Principles
- Dealing with Conflicts in Large Companies
- Culturally Differentiated Approaches in Management
- Ethical Principles in Top-Tier Management
- Corporate Strategy Design
- Risk Management and Large Businesses
Capstone Project Ideas for an Accounting Course
Try these ideas for your Capstone Project in Accounting – and get the best result possible.
- How Popular Accounting Theories Developed
- Fixed Assets Accounting System
- Accounting Principles in Information Systems
- Interrelation Between Accounting and Ethical Decision-Making
- Ways to Minimize a Company’s Tax Liabilities
- Tax Evasion and Accounting: Key Principles
- Auditing Firm Accounting Procedures
- A New Accounting Theory Development
- Accounting Software
- Top Three World Recessions
- Accounting Methods in Proprietorship
- Accounting Standards Globally and Locally
- Personal Finance and the Recession Effect
- Company Accounting: Managerial Principles and Functions
- Payroll Management Systems
Capstone Writing: 10 Essential Steps
Be it a senior capstone project of a high school pupil or the one for college, you follow these ten steps. This will ensure you’ll create a powerful capstone paper in the outcome and get the best grade:
- One of the tips to choose a topic that your professors would be interested in is picking a subject in the course of your classes. Make notes during the term and you will definitely encounter an appropriate topic.
- Opt for a precise topic rather than a general one. This concerns especially business subjects.
- Have your capstone project topic approved by your professor.
- Conduct a thorough information search before developing a structure.
- Don’t hesitate to do surveys; they can provide extra points.
- Schedule your time correctly, ensuring a large enough time gap for unpredictable needs.
- Never avoid proofreading – this is the last but not least step before submission.
- Stick up to the topic and logical structure of your work.
- Get prepared to present your project to the audience, learn all the essential points, and stay confident.
- Accept feedback open-mindedly from your teacher as well as your peers.
Preparation of a powerful capstone project involves both selection of an exciting topic and its in-depth examination. If you are interested in the topic, you'll be able to demonstrate to your professor a deep insight into the subject. The lists of ideas above will inspire you and prepare you for the successful completion of your project. Don’t hesitate to try them now!
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- MBA Projects
Best MBA Capstone Project Ideas
- November 9, 2022
Top MBA Capstone Project Ideas For Theses and Dissertations
Given that this is your first time completing this kind of project, it might be challenging for you to think of a catchy and original title. It is advised that you look for a MBA project writers that can assist with fresh and original research topic ideas for an MBA thesis so that you can develop a distinct and researchable MBA project. Your goal should be to gather MBA capstone project ideas that can be of assistance in producing a suitable case study in accordance with your area of specialization, whether you specialize in economics, human resource management, accounting, marketing, technology, entrepreneurship, business management, finance, e-commerce, or any other field.
Marketing: MBA Capstone Project Ideas For Beginners
Many MBA in Marketing courses includes various projects to improve your educational experience. Here are a few interesting and excellent business capstone project ideas you can choose from for your MBA marketing program. You can request our MBA project help service to assist you turn any topic into a viable project.
1. Examining consumer behavior and developing user engagement and retention strategies for a platform that streams documentaries
One of the most important steps in developing effective marketing strategies to engage & retain users, especially for brands with digitally based platforms, is understanding consumer behavior.
2. Review and analysis of consumer delight with online shopping portals for e-commerce
The world has seen a boom in e-commerce over the past six to seven years, but ask yourself this question; are customers happy with their online shopping experience, or are there still some issues that need to be resolved?
3. Customer service’s impact on customers in the telecom industry over the last ten years
Customer service is a significant component of after-sales care that can improve the client’s overall experience and delight them to keep them coming back for more. What effect would such a strategy have in the competitive telecom sector?
4. Strategies for acquiring online customers for a new-age furniture and appliance rental startup.
For furniture and rental startups to reach their potential customers on Fb, Twitter, Google, Instagram, and other platforms and gain clients at a reasonable cost, they would need to implement the proper messaging and targeting strategies along with the proper optimization strategies.
5. Research on packaging for different product types and its application as a brand-building tool
Consumers remember brands based on the color schemes and packaging used for different products, and packaging has long been utilized as a tool for branding promotions.
6. Increasing brand awareness among the target section through innovative & creative social media strategies for a young travel company
Social media strategies can greatly increase brand awareness and customer engagement when used properly.
7. Analysis of the brand positioning of Coca-Cola, one of the most recognizable brands in the world, from its inception to the present
After studying consumer behavior and the psychology of the target market, Coca-Cola’s marketing team used a variety of creative strategies to transform a beverage drink into one of the world’s most beloved brands.
8. Analysis of how the global auto industry is developing, including top brands, consumer trends, market share, and marketing strategies and campaigns
The automobile industry is one of the most fiercely competitive, with many domestic and international players. Sales are challenging, and consumer behavior patterns are distinctive. Because of all these factors, brands must work arduously on their marketing plans to stand out.
MBA Capstone Project Ideas for IT
IT projects have grown more complex as the topics for MBA projects have advanced. Information technology must be more flexible and user-friendly as users demand, making competition more important. Students pursuing MBA capstone project topics in IT must complete a project to demonstrate their knowledge of the material. They must develop an IT project that will demonstrate the knowledge and skills they have acquired throughout the MBA program.
Students should exercise extreme caution when selecting topics for their IT-related MBA projects. While common topics will give a poor impression of your competence, well-prepared and researched topics will make a positive impression. Students must therefore conduct adequate research before beginning any IT project.
Picking the best subject for their projects is a common challenge for students. They frequently choose very simple subjects for their projects or pick the hardest ones to make an impression. But they frequently fall short of getting good exposure from them. They might not be putting much thought or effort into the project topics. However, these minor project failures will harm their career as a whole. Therefore, each student must take these MBA capstone project ideas in Information Technology seriously.
Here are the trendiest IT capstone project ideas for MBA students.
- A review of the performance of the current payroll system and the creation of a brand-new, comprehensive payroll system.
- Creation of a web-based airline reservation system.
- Designing a server for a multiplayer chess game.
- To develop a job search engine for both candidates and employers.
- Online shopping portal design and development.
- Secure online survey system design and development.
- An organization’s transition to voice over internet communication protocol is due to advanced technology.
- An investigation into how well teams can monitor mobile network tower signals.
MBA Capstone Project Ideas That Have Not Received Much Research
It takes a lot of research into your field of study to identify areas that prior studies seemed to have overlooked to come up with MBA capstone project ideas that will make your dissertation stand out and earn you a Master’s Degree. However, this can be quite simple if you have clearly defined your areas of research interest. Here are a few examples of MBA capstone topic ideas in fields that haven’t been thoroughly investigated:
- The effects of automation on the supply chain industry.
- The contribution of workplace diversity promotion to enhancing corporate culture.
- An analysis of the effects of unconscious bias in hiring decisions.
- The importance of product personalization and customization in digital relationship marketing in times of pandemic.
- The advantages of emotional branding and its effects on customer loyalty.
- The significance of the virtual supply chain in facilitating transient business partnerships.
- Consumer purchase decisions and animated online advertising.
- An analysis of how effective margin financing is for financial performance.
- AI’s effects on businesses and how they affect market research.
MBA Capstone Project Ideas for Business Analytics
Due to technological advances, in recent years, the amount of data available has grown exponentially. This has created new opportunities for companies to utilize the data to make informed decision. Business schools have introduced programs that teach prospective professionals on deriving insights from structured and unstructured data. MBA in business analytics curriculum tailors to produce graduates with strong understanding and skills in descriptive, predictive and prescriptive analytics to make data-driven decisions.
The culmination of the program is completion of a capstone project. Students are required to utilize analytics to solve a real world business problem. The capstone project requires a student to define the business problem, collect and analyze data and model and develop actionable solution. In case a student does not have a sponsoring organization for his project, he will be required to scout for a topic to work on. Here are a few MBA capstone project ideas for business analytics that business analytics students can use:
- Predicting employee attrition and performance
- Conducting market basket analysis between soft drinks and pastry
- Predicting real estate prices
- Predicting commodities prices such as gold, avocado, oil and coffee
- Estimating customer churning rate
- Predicting load capacity of an airline
- Predicting store sales for footwear companies like Nike
- Modelling for predicting customer purchases in Walmart
- Credit scoring and modelling: predicting default rates
MBA Capstone Topic Ideas in Human Resource Management
1. Employee Training Requirements in the Banking Sector
Every year, the banking industry changes, and bankers deal with millions of customers, many of whom have little to no knowledge of banking services. This also implies that regular training for all staff is necessary to cater to the needs of all of these customers.
2. Examining Performance Evaluations and Bonuses
Is the appraisal system designed to fairly reward the top performers, or are there flaws that make it impossible to do so? What is the bonus payment structure? Is a fair bonus system in place at the company during successful financial years?
3. The Effects of Career Planning and Progression on Workers in Quick Food Chains
The possibility of career advancement motivates workers to put in extra effort and increase productivity. Advancement in one’s career is frequently accompanied by better pay, a better job, and more respect. How are career development and planning handled in the fast food industry from the ground up while considering the impact on employee morale and motivation?
4. Employee Retention Techniques
An organization should have the lowest employee churn in the sector, and its employee retention programs should be quite successful. Additionally, it should provide various employee reward programs to maintain staff motivation. How should these strategies be put into practice to ensure their success?
5. Investigation of Employee Satisfaction in the Telecom Sector
Tens of thousands of people are employed in the crucial telecom sector. Some of the most well-known businesses, including Airtel, Jio, and Vodafone, are executed in this sector. One of the industries with the most intense competition is this one. The work is monotonous, and workplaces are notoriously stressful. What level of employee happiness do you think this sector has?
6. Employer Branding Techniques in Challenging Businesses
Employer branding enables a business to promote itself to students and potential employees as the best workplace. How will you convince employees to join struggling businesses using various employer branding strategies?
7. An Investigation into the Various Employee Welfare Programs at Fast-Moving Consumer Goods
Many high-end and recognizable brands exist in the quickly evolving consumer goods industry. They have a huge workforce and provide lots of employee-friendly benefits. How have these programs enabled them to maintain a low attrition rate while keeping staff on board for extended periods?
Tips on How to Develop Better MBA Capstone Project Ideas
The ability to select your topic is advantageous. Take advantage of the chance to choose one that will enable you to produce a solid MBA capstone project. The most effective capstone projects have a distinct aim and strategy. They are focused and show a logical progression. So, how do you generate good MBA capstone project ideas ? Here are five suggestions to assist you:
● Make sure it’s relevant to your area of expertise
Ensure your MBA capstone project topic is pertinent to your field of study and aligned with your area of expertise. For instance, writing a capstone project on the “influence of workplace diversity on corporate culture” won’t help if you’re a marketing student.
● Think about your professional objectives
It’s best to research a subject that aligns with your professional objectives. In this manner, you will be somewhat familiar with the work environment when you actually perform it in the future. Consider that you are a finance student hoping to work in the corporate investment industry. Instead of choosing a research topic about tax preparation or insurance, you should prefer to focus on corporate or investment banking.
● Identify the project’s scope
You cannot choose a topic that is too broad because that would make your project question too diffuse. This will hinder the outcome and prevent you from focusing on a particular issue or area. In addition, since there won’t be much background data on which to base your research, too narrow topics are constricting. Therefore, determining the scope of the work is essential before you decide to conduct additional research.
● Determine a business core problem
This is not just any project work; it is an MBA project, so you must be able to recognize a business challenge, opportunity, or situation on which to base your research. You can practice your problem-solving skills, which is another crucial trait to possess in the corporate world, when you state a specific business problem, do some research, and then develop a solution based on that.
● Speak with your professor
Lastly, be sure to speak with your professor before you begin your project. It’s always a good idea to bring your professors along because they are there to help you. They’ll be able to offer you insight that will help you narrow down your project question or take into account details you might have overlooked.
What is an MBA final project?
This is the last stage of many MBA programs . Here, MBA students apply everything they have learned to solve a core business problem.
How do I find a good MBA capstone project topic?
Review your course readings, or perhaps read up on some of your favorites. You can also pay for business capstone project help from experts capstone writers who will provide you with hottest capstone topics.
How do you select a project title?
You should select a topic depending on your career aims and ambitions. For instance, if you intend to start your own company, MBA project offers you an opportunity to compile a feasible business plan. Selecting an organization based assignment will provide you an opportunity to establish relationship with potential employers.
Considering everything at stake, picking an MBA project topic can be challenging. You don’t want to pick the incorrect subject and realize it’s too late to change. To ensure that you select a top-notch topic that lays a solid foundation for a fantastic MBA project, take your time, pay attention to these suggestions, and consider the suggested MBA capstone project ideas
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Marketing Capstone Project Ideas
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List of Marketing Capstone Project Ideas, if you are looking for a unique topic for the project. http://www.capstoneproposal.com/marketing-capstone-project-ideas/
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- 3. Can an Info Brand Be Built Through Mobile Marketing Techniques? What Do Customers Want From Mobile Marketing Messages? The Case of Low-Cost Airlines. How Does Permission-Based Marketing Affect Mobile Marketers When Implementing International Marketing Campaigns? How Can Brand Image Be Conveyed In a Mobile Marketing Environment? How Important Is Location to Customer Choice In the Airline Industry In the Uk? How Has the Internet Helped Unsought Goods Building Brand Awareness? The Case of Comparison Websites. What Is the Effect of the Lack of Controls Online When Advertising Across International Borders? Click here and save one more list of marketing project topics! Marketing Capstone Project Ideas
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CAPSTONE PROJECT
A brand is the essence of one's own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique -you‖. Otherwise, your brand will just be a facade. The power of a strong logo in brand identity is that a simple visual can instantaneously communicate a brand and what it is about. Some large brands are able to do this by symbol only, without words that are the Holy Grail that brands dream about. This seems to represent the very essence of communication at its most primitive roots. Few can pull it off. Logos are vitally important, but are just one component of what creates a strong brand. Logos should support the broader brand strategy that supports an even bigger brand story. (According to Paul Biedermannre:DESIGN ) A brand is a reason to choose.( According to Cheryl Burgess -Blue Focus
Related Papers
Marketing Theory
Laurent Muzellec
Phillip Nkete
IAEME Publication
Brands are perceived as valuable assets from both consumer and company perspectives. Business leaders are fully aware of the importance of brand, branding and brand management for their survival and maintaining sustainable development in competitive and globalized world. The importance of brand, branding and brand management is not only felt and experienced by corporate but even the countries, individuals and political parties are not untouched with this. This paper provides a synthesis of the fragmented literature on brand management that is organized under seven heads: different definitions on brand, layers of brand, importance of brand management, brand concept management, brand management models, current trends in brand management and conclusions. The ultimate section of the work that is future scope will open the path for future research in the area of brand, branding or brand management
JASH MATHEW
The purpose of this study is to investigate the impact of corporate branding on brand loyalty with the mediating effect of emotional attachment in the luxury fashion market. Cross-sectional data were collected from 132 customers who purchased luxury brands. Regression was used to test the hypotheses of the framework developed for the study and correlation matrix used to see the relationship among the variables. Finding shows that functional and symbolic benefits have significant impact on brand loyalty, whereas other variables are found not to be significant. This study offers new empirical support for the proposition that corporate branding efforts have a role, thought limited, in building customer emotional attachment and loyalty towards luxury brands. As such, findings from this study can provide managers with a guide to managing their branding strategies so that customer emotional attachment and brand loyalty can be built in the most cost-effective manner.
RANJITHA G P
Purpose – The purposes of the paper are, First, based on the extant categorization of brand conceptualizations the paper classifies the brand concepts under firm perspective, consumer perspective and adds a new perspective 'stakeholder perspective'. Second, the paper reviews and synthesizes the empirical research in branding in the period from 2006 to 2014, identifies the emerging research areas in branding, synthesizes the research findings, as well as future research directions.
Open Access Publishing Group
Brands are always considered as one of the most valuable assets of an organization. Making strong brands and essentiality of strong presence in mind are the proprieties of most organizations. Because in general believes, the strong brands can increase the competitive advantage. The brand personality and brand equity are variables that can be effective on customers and also affect their shopping behavior; therefore, the purpose of this study is to survey the mediating role of brand equity in the relationship between the brand personality and obsessive shopping behavior of sport clothes consumers. The statistic society of this research is constituted the sport clothes buyers of Tehran that 246 persons were chosen as the sample using Cochran's unknown sample size formula. For data collection, Aaker brand equity questionnaires (1996), brand personality questionnaire of Jones et al (2009) and obsessive shopping behavior questionnaire of Edwards (1993) were used. The results of study showed that there is a meaningful relationship between the brand personality and its components with brand equity and obsessive shopping behavior of sport clothes costumers. Also, the results of model showed that brand personality both directly and through the brand equity is effective on costumers' obsessive shopping behavior. According to these results, it can be suggested that for affecting the costumers' obsessive shopping behavior, the brand personality and brand equity should be reinforced for customers. JEL: L67, L83, Z20, Z29
TJPRC Publication
Branding is not a modern concept, but it existed prior to the 20th century. The oldest generic brand in continuous use in India since the Vedic period is Chyawanprash. The importance of branding cannot be neglected in today's competitive world. Brand Identity, brand image and brand equity are important aspects of branding. The outward expression of the brand, including its name, logo, tone, tagline, symbols and visual appearance is a brand's identity. It should be meaningful, distinct and flexible. A brand image is how the consumers perceive the brand. The brand image is not created, but is automatically formed. A strong brand image is a powerful asset and makes people confident that the organization is dependable. Brand equity is the value that the customer attaches to a particular brand. Brand equity can provide a platform for growth by brand extensions. The paper attempts to explain the above mentioned concepts of branding
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This course is part of the Digital Marketing Specialization
Digital Marketing Capstone
- Thumbs Up 94%
Financial aid available
About this Course
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses.
This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Could your company benefit from training employees on in-demand skills?
Skills you will gain
- Digital Marketing
- Marketing Analytics
- Marketing Plan
- Search Advertising
- Marketing Performance Measurement And Management
Instructors
Aric Rindfleisch
Kevin Hartman
Vishal Sachdev
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
See how employees at top companies are mastering in-demand skills
Syllabus - What you will learn from this course
Course overview & module 1 client/brand analysis.
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.
Module 2 The Consumer Decision Journey
In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.
Module 3 Collect and Analyze Data
In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.
Module 4 The Channel and Content Strategy
In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.
Module 5 Test and Control Plan
In this module, you will present a plan to verify and measure the recommendations developed in the digital marketing strategy
Module 6 Final Digital Marketing Plan Submission
In this module, you will bring together the previous module submissions in a final report
- 5 stars 74.78%
- 4 stars 14.71%
- 3 stars 4.37%
- 2 stars 1.92%
- 1 star 4.20%
TOP REVIEWS FROM DIGITAL MARKETING CAPSTONE
Tough and difficult to get through, but well worth it! Learnt what is required to prepare a Digital Marketing Plan!
it is a really good course and learned a lot and applied everything learned for the capstone project
The most challenging and interesting project of the Digital Marketing course, thanks to all the professors for their excellent approach.
This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.
About the Digital Marketing Specialization
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions? Visit the Learner Help Center .
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Clinical assistant professor of marketing Nicholas McCracken discusses how capstone courses prepare Walsh marketing students to become next-level brand managers. McCracken has years of senior-level industry experience working in market research, as part of a business incubator and in media. He now leads a strategic research group at Ford Motor Company.
McCracken collaborated with Michael Levens, Ph.D., president and CEO and former chair of the marketing department, to develop Walsh’s undergraduate and graduate marketing capstone experiences.
Can you explain Walsh’s marketing capstone course?
The capstone project is the culmination of the master’s of marketing program. Working in teams, students create marketing proposals for a real company and product. The deliverables for each consulting project are based on the scope of the project requested by the external client. Sometimes students create a comprehensive, full stack marketing plan. Other times they are asked to focus on one element of the marketing plan, such as branding or promotion. As is the case in industry, what is delivered varies by the client engagement.
Why are capstone projects important?
The capstone project provides students with practical, hands-on experience they will use in in their professional lives, underscores the importance of working together in teams, and fosters creative thinking. Completed capstone projects showcase to potential employers the marketing skills a student has gained, signaling professionalism, value, and out-of-the-box thinking. The project also allows students to synthesize what they’ve learned on a theoretical and practical level.
How do you assign capstone projects?
Walsh faculty members select the capstone opportunity, relying heavily on our industry connections to bring businesses and products that offer high learning potential. Some of our previous capstone projects include clients in high tech automotive manufacturing, healthcare systems, and new business startup competitions. Students get an inside view into these companies; one client even participated in his client brief from inside the manufacturing location, providing students a virtual tour of the facility. It’s an authentic experience from start to finish.
How can a student be the most successful in their capstone experience?
Students who are passionate about marketing tend to gain the most from their capstone projects. But beyond passion, students willing to dive in, even when they might not feel 100% confident, will also learn the most. It’s natural to feel unsure when they are beginning, because the capstone assignment is intentionally unstructured. But if students are open to the fact that not knowing exactly how to proceed is a valuable part of the learning experience, they’ll come away with confidence and the ability to create an interesting product and package of concepts for their clients.
What do you hope students learn from their capstone experience?
One of the most important things I want students to take away from their capstone experience is confidence. If they don’t know how to solve a particular marketing challenge, they’ve got to stick with the problem until they’ve found a viable solution. I want them to learn to discuss challenges with one another and be able to come to a consensus. I also want them to learn to create marketing ideas based on data, not opinion. That’s the science of marketing. Finally, I want them to understand the value of the story they tell about a product. That’s the art of marketing. The capstone experience helps students combine the art and science of marketing into one practical, valuable marketing strategy.
What makes the Walsh capstone experience valuable?
Many Walsh faculty continue to work in their chosen field while they teach, and students benefit from first-hand, relevant industry experience and professional connections. In fact, students often report they are able to take what they learned in class and put it into practice the next day at work. By working directly with a client, students gain a true understanding of the emotional and financial investment clients make in their marketing strategies, which can ultimately help them become effective brand managers. Faculty act as coaches and facilitators, helping students absorb and synthesize what they’ve learned.
How does Walsh prepare students for their careers?
Walsh’s mission is to provide a transformative business education that combines theory, application, and professional experience to prepare graduates for successful careers. We take that mission seriously, and believe our students deserve a return on investment for the time, energy, and financial resources they commit to their program. That’s why our curriculum balances theoretical learning with hands-on learning experiences for practical skill development, culminating in completion of the capstone experience. Capstone projects gives students the knowledge, experience and skills they need to be successful and helps them prepare for the rapid, high-stakes situations they’ll face in their careers with real clients.
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The Capstone project is a standalone research study carried out by a student and aims to reveal the volume and depth of theoretical knowledge acquired during the study. The work is devoted to the consideration of a specific scientific or practical problem, which is new and relevant in terms of the current state of research, has obvious theoretical significance and actual value. Capstone project writing is what we know and do well.
If it is the first time you work on a capstone project, this task may puzzle you. It is specific. In guidelines, such assignments are considered close relatives to thesis papers, and their structure is similar in many aspects. However, there are discrepancies as well.
It is not rare that the project requirements appear contradictory and vague, leading you in the wrong direction. You lose time, energy, and get much more stress. Considering the value of this document for your overall score and future career, you have to be sure about this paper. Here, the time-tested approach would suit better. Refer to a capstone project sample.
How to craft a quality capstone project sample
There are a lot of capstone project ideas for high school. Lifehack is for those who prove the relevance of the study. The easiest way to formulate a justification is to answer the question: why should this problem be studied?
You’ll be cool if you can write about social and political relevance. For example, in the considered capstone proposal example, it is possible to specify responsibility as the factor of development of responsibility of pupils at language learning.
To give a qualitative justification for the relevance of the problem under study, follow this algorithm:
- Analyze the degree of development of the problem, in theory, point out the insufficiently studied aspects.
- Demonstrate the importance of the problem highlighted, justify the need to solve it in practice.
- If the issue has already been put into practice, identify the gaps that need to be addressed.
A typical capstone project consists of several mandatory parts. An inexperienced researcher may easily get confused by the requirements of each of them. Doing the research itself is the most straightforward part. It is preparing the statements of the problem, statements of purpose, or literature overviews that often drive you mad. A ready sample is a reference that you may follow. You check the way your predecessors formulated their statements and do the same in your manner.
What a Quality Sample Capstone Paper Brings You
Our website has a robust collection of examples on many dozens of subjects. You may select the category and review the pieces present there. Choose the capstone paper sample that is closest to your research issue. Of course, you mustn’t copy it. It would be plagiarism that ruins both the particular assignment and your potential career. Another thing is getting a precise example of the structure.
It is immediately clear from capstone examples that a wide range of issues is being considered related to the definition of parameters of responsible behavior, ways and means of education of responsible attitude towards certain activities, and mechanisms of responsibility formation. “Write my capstone project” – a familiar request? Apply now and get a discount.
Refer Capstone project examples high school to succeed
Capstone topic examples:
- Features of tourism development and sightseeing objects of the USA.
- Emotional stress in teenagers.
- Probability theory in mathematics lessons.
- Formation of the concept of function in the course of high school mathematics.
- Models of cybercrimes.
Based on the topic, one can consider one capstone project, examples of high school. The function is one of the fundamental concepts of mathematics, and the functional idea is one of the determinants of school mathematics course development. The given project is devoted to the analysis of studying the concept of function in a school mathematics course. Its primary purpose is to reveal the critical points in the definition of this concept. It is necessary to pay special attention to schoolchildren when studying this topic, to prevent the formal assimilation of this concept.
Example of capstone project proposal basic elements
If the project typically involves writing a practical section, the introduction should formulate a hypothesis with which you approach the research. But when writing the actual part, you can get conclusions that disprove the theory. And what, all the work is written for nothing? It is impossible to write in conclusion — that our hypothesis was not confirmed, but nothing, a negative result is also a result. Example of a capstone project proposal:
- Organization of the Internet.
- Graphic images processing and viewing programs.
- Development of logical thinking of students in solving problems in the construction.
- The impact of physical exercise on the mental performance of students of secondary school age.
- The effect of the game on the level of school anxiety.
Capstone portfolio examples:
- There’s a problem.
- Degree of study.
- Analysis of sources of primary information and scientific literature.
- Hypothesis.
- Methods of research.
Let’s look at capstone research project examples. In psychology, studies on anxiety are somewhat rare and fragmented. This is due to social reasons that did not encourage the analysis of phenomena that reflect a person’s perception of the surrounding reality as threatening and unstable. In recent decades, psychologists’ interest in the study of anxiety, including school anxiety, has increased significantly due to dramatic changes in society’s life, generating uncertainty about the future and, as a result, experiencing emotional tension and anxiety. And nowadays, in our country, stress is studied mainly within narrow limits of concrete problems (school, examination, competitive). A professional capstone project help is waiting for you, come on, make up your mind.
Capstone project report example
Capstone project reports an example student of 1 year of study in ecology on a capstone project.
Subject: “Ecological assessment of agricultural quality indicators of processing enterprises.
Areas of work: research.
Specialization — “Environmental management and policy.”
Specialization — “Ecology and environmental protection” Jennifer Winslet 1st year of study at the Faculty of Ecology and Biotechnology, specialty ecology, and environmental protection.
- The objective of the research: to carry out an ecological assessment of the products according to their qualitative indicators.
- To conduct a scientific and patent search for modern research on the environmental evaluation of product quality indicators.
- To study and describe the conditions, object, subject of research.
- To carry out an ecological assessment of quality indicators of products produced in training and experimental farms.
- Generalize the results obtained and establish correlations and mathematical-statistical processing.
- Form conclusions and recommendations for production based on the obtained results.
- The object of the research-agricultural output, reporting documentation of enterprises of educational and experimental farms.
- The subject of research – technologies of growing and production of primary products.
- Place of study: educational – experimental farms.
- Methods: information-analytical, field, laboratory, mathematical-statistical.
- The work is carried out within the framework of research topics.
Contents of the work:
- To conduct a scientific and patent search for modern research on the environmental assessment of product quality indicators.
- Study and describe conditions, objects, subjects of study.
- Conduct an environmental assessment of product quality indicators, which are produced in training and experimental farms.
- Summarize the results obtained and establish correlations and mathematically – statistical processing.
- Based on the results to form conclusions and recommendations to production, write a paper.
Capstone questions examples
Knowing the text and understanding the research problem is key to proper job evaluation. As a rule, in the process of defense, teachers do not want to catch a student not knowing the material, their task is to find out how well a student understands the topic of work and is free to talk about it. Often the question is asked to give the student a higher grade. Capstone questions examples:
What volume should be in the capstone project?
Don’t think that if you write twice as much as you need, you will be delivered correctly. The primary purpose of writing the work is not tons of facts about the members, but to demonstrate the ability to think independently, analyze, and draw conclusions.
Does the project need verification?
Excess material, which does not improve the quality of research, does not contribute to new findings. Research should be in this form: only carefully selected facts, conclusions. So don’t be offended by the teacher when he or she demands that the job be cut. You can buy a capstone project , or order your custom capstone writing.
Capstone experience examples
On capstone experience examples, it can be argued that the justification of the relevance of the topic includes an analysis of the scientific literature used in writing the study. How voluminous this analysis should depend on the type of research, specialty, requirements. In some specialties, it is enough to mention in 1-2 paragraphs.
Capstone project ideas for middle school:
- Growing cacti at home.
- Is it possible to build the plant in a closed glass jar?
- Influence of kind and abusive words on the plant: An experiment.
- Impact of music on aquarium fish.
- Why do we need social media?
- What do mood gestures say?
- Politeness standards in different countries: what is familiar, and what are the differences?
- What do classmates think about the desire or unwillingness to learn?
- Youth jargon in the speech of modern schoolchildren.
- Why isn’t a new life born of every seed?
- The life and death of dinosaurs on planet Earth.
- Who adapts to the world around them?
- Why do whales float up to the surface and release a water fountain?
- Why do volcanoes erupt?
- Why is sea water salty?
- Healthy lifestyle.
- Chocolate is harmful or good.
- Arithmetic is the science of numbers.
- Types of water pollution and purification methods based on physical phenomena.
- Does coal dust affect plants in the steppe ecosystem?
- The impact of computer addiction on the performance of students in particular classes.
- Influence of mobile phones on the human body.
- GMO: significant progress or harm?
- House dust and its effect on the human body.
Learning from a suitable capstone project example is a worthy strategy. Unfortunately, it works if you have enough time to dedicate yourself to one more investigation. After you spent so many hours on your research, gathering the data and analyzing it, you must do the same to the samples of thematic documents.
Refer to a Capstone Project Example to Learn From the Best
The goal we set when collecting the papers into our library was to pick the successful samples only. Every example capstone project paper you will find here earned its writer the highest grade. Many of those papers added more value to resumes and helped the students obtain the jobs of their dreams. Most of these papers were created by the specialists of our writing team, order similar paper on the query “write my capstone paper” with a discount today!
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strength in the marketplace. The following are examples typical of past OEMBA Capstone Business Projects: • Business plan for a new start-up venture, or product • Marketing plan and associated financials for a new product or service • Study evaluating the feasibility of establishing an international consultancy
Aug 2020 (4YC, 2020/2021) MM4942 Marketing Capstone Project interpret the findings appropriately; report the results in a clear and systematical manner; develop new insights in the business area; demonstrate leadership and entrepreneurship skills in developing a newbusiness; and demonstrate communication skill in English report writing.
Marketing Strategy Capstone - MRKT 690. CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 12/12/2022
8 Digital Marketing Capstone Project -Grainger and Bosch Figure 8: Grand View Research, 2019 The digital MRO market, it is projected to grow from USD 1.0 billion in 2019 to USD 4.7 billion by 2030, at a compound annual growth rate of 14.6% from 2019 to 2030.
What is a Capstone Project? Educational institutions use the capstone project to evaluate your understanding of the course on various parameters. For the students, the work on the project gives an excellent opportunity to demonstrate their presentation, problem-solving and soft skills.
Marketing Capstone Project Examples CapstoneWriting / Capstone Project Examples / Marketing All samples Level Categories Understanding the Opioid Epidemic Academic level: College Discipline: Marketing Paper format: APA Pages: 2 Order Similar View Sample starting at just $14/page Paypal Organization Academic level: Masters Discipline: Marketing
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(PDF) capstone project Home Projection capstone project Authors: Carine Sanyi Capella University Preprints and early-stage research may not have been peer reviewed yet. Abstract Hourly...
Here are a few MBA capstone project ideas for business analytics that business analytics students can use: Predicting employee attrition and performance. Conducting market basket analysis between soft drinks and pastry. Predicting real estate prices. Predicting commodities prices such as gold, avocado, oil and coffee.
Marketing Capstone Project Ideas. 1. Habitual Buying Behaviour and Geographical Location Importance of Beliefs and Attitudes Vary Across Low and High Involvement Products Functional Online Advertisements What Role Does Motivation Play In Buying Behaviour? An Examination of the Mobile Ringtone Market In the UK.
Download Free PDF CAPSTONE PROJECT Ravi Gandhi A brand is the essence of one's own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique -you‖. Otherwise, your brand will just be a facade.
The Capstone Project will require you to take the knowledge you've acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week's theory and concrete the ...
Capstone Project
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics.
(PDF) Capstone Project Sample - Robert Cullen Capstone Project Sample - Robert Cullen Authors: Rob Cullen Bay Path University Abstract This paper investigates epistemically unwarranted...
The capstone project is the culmination of the master's of marketing program. Working in teams, students create marketing proposals for a real company and product. The deliverables for each consulting project are based on the scope of the project requested by the external client. Sometimes students create a comprehensive, full stack marketing plan.
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