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Mission And Vision Vs Strategic Management
This strategic management class is often called a “capstone course” because the course brings together all of the previous business classes into one final application. Strategic management according to David and David (2017), enables an organization to reach its objectives through formulating, implementing, and also evaluating organizational decisions (David & David, 2017 pg. 5). In order to strategically plan for a company and make organizational decisions, a person would need to understand every aspect of an organization and how each function relates to another. The strategic management class is the capstone because a student needs to understand the business acumen gained from all other business classes, in order to do well in strategic planning. …show more content…
In this essay, the author
- Explains that the strategic management class is often called a "capstone course" because it brings together all of the previous business classes into one final application.
- Explains that the vision and mission statements of an organization are the cornerstones of the business. without them, the company would have no idea of a future goal.
- Explains that mission and vision statements are not the same and should not be confused in terms of definition. a mission statement is a constant reminder to employees of why the organization exists and what the founders envisioned.
- Explains that non-profit organizations are designed or developed to focus more on the needs of the people, the core of what effects the community and world.
- Opines that a clear mission statement gives employees belief in and feel personally connected to the company.
- Explains that a well-written mission statement can set high standards for each company member to live up to.
- Recommends that an organization refine or renew its mission statement to reflect the organization's current position and goals in the marketplace.
- Opines that a vision statement and mission statement are important to an organization because they chart the future of the organization.
- Explains the three most important components that every organization should include in their mission statement: customers, products or services, markets, philosophy, self-concept, and public image.
- Opines that mission statements that clearly define the important values and goals of a company will guide managers when faced with difficult decisions.
In many cases, the Mission and Vision are considered the same thing within organizations but they are not entirely the same and have many varying aspects. Although these companies are using the example of mission and vision statements as the two should not be confused in terms of definition. The difference is that Mission is more geared toward what is happening or the state of the business in the current state opposed to the vision statement. A mission statement is a constant reminder to its employees of why the organization exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams. Which would be the direction the company wants to pursue in the future. The mission statement simply answers the question, “What is our business?” The vision statement answers the questions? “What do we want to become? The vision statement clearly provides a true definition of what the goals are of the organization. Providing a direction for the company will give the leadership team something to build on while providing an understanding of the company and where it should be from all levels and aspects of the business world. Without having a defined path, business leaders and associates lack the understanding of what direction to lead or follow. A vision statement should be established before the mission statement and should be kept …show more content…
Majority of the founders of these organizations are individual who have been directly affected by the cause of the organization and most of the time driven by the compassion. This should be referenced and reflected upon in the mission statement of a non-profit organization . The nature of a business vision and mission can represent either a competitive advantage or disadvantage for the organization (David & David, 2017 pg. 53). The mission statement of a non-profit should influence the culture, type of decisions, and type of donors that the organization attracts. A mission statement from a nonprofit organization would contains more details on financial accountability (David & David, 2017 pg. 53). A good mission statement reveals an organization’s customers; products or services; markets; technology; concern for survival, growth, and profitability; philosophy; self-concept; concern for public image; and concern for employees. The mission statements effectiveness, that for-profit organizations typically include “the company philosophy and values, company purpose and self-concept, and certain interest groups (e.g., customers, society) relates positively to desired
- explanatory
- Explains that an effective mission statement at a fire department can be incredibly influential on the morale of the personnel.
- Opines that their department's mission statement can easily be put into practice, because it encourages unity, which is paramount in the fire service.
- Opines that an effective mission statement should be easy to remember and part of firefighting on a regular basis. according to christopher brennan, most firefighters don't know their fire department's mission, which makes it impossible for personnel to live out their department’s supposed mission and values.
- Explains that it's important to keep personnel in mind when drafting a department’s mission statement, for all too often, leadership in fire departments create mission statements that sound great to those outside of the fire department, but it is either confusing to personnel or just plain out impractical.
- Opines that they appreciate the simplicity and applicability of their department's mission statement and think it is practical for internal use.
- Opines that their department's mission statement can be applied on scene, during training, and during pretty much anything else we do while on duty, for it reminds us that we are all one.
- Explains that a good mission statement doesn't only focus on the present, but thinks of the best future for the fire department, personnel, and the community we protect.
- Opines that it is paramount for a department's leaders to not just stay in the moment of maintaining the status quo, but use their mission statement to inspire growth and positive change.
- Opines that a properly executed mission statement should be clear, with no room for error and misinterpretation, be specific, easily understood, applicable, appropriately related to organization’s needs, use plain language, and include plans for the organization's future direction.
- Explains that mission statements outline the organization's unique purpose and establish the basis of its values and traits, as well as describe the attitude that is to be expected of those a part of the organizational.
- Opines that a quote in an article regarding mission statements sums up the idea of what an effective mission statement should be about perfectly.
- Opines that mission statements, when used properly, can reorient us to what we're supposed to be doing and show us where we need to improve.
- Explains that mission statements are important to understand the ethos of an organization and its mission. they also show the community exactly what our mission is and our responsibilities to them.
- Concludes that an effective mission statement for a fire department can be accomplished and improved upon. all personnel, from the fire chief to the line firefighter, should commit themselves to excellence.
- Explains that the misssion of the fire service warrior was retrieved from https://uncfsu.instructure.com/courses/12391/discussion_topics/94766.
- Cites reeves, c. (2015). the importance of a mission statement.
- Explains the mission and vision statement of baystate noble, a small community hospital.
- Explains that baysate noble's mission is to deliver care with the standards of clinical excellence and accessibility. the vision focuses on facility, network, and service.
- Opines that the values and vision of the hospital are appropriate for a small community hospital.
- Opines that bastet nobel's staff should incorporate similar beliefs in relation to their hospital values, such as taking what they got and making the most of it.
- Concludes that the mission and vision statement of baystate noble hospital is outlined appropriately for this small community hospital.
- Explains that mission statements express the core purpose of an organization and its reason for existence. they shape the attitudes and behaviors of members of the organization.
- Opines that having three goals is a realistic number of goals for the department to have. having multiple goals results in too many objectives.
- Opines that 3 objectives are a good number of action items to have in order to accomplish goals. too many objectives distract and instead of motivating they overwhelm.
- Opines that organizations lacked consistency and thought around their goals and as a result constantly restructured.
- Opines that it is impossible for all members of a police department to hold and support the same values at all times due to the diversity of its members.
- Describes the main challenges of becoming a new first-level manager.
- Explains that strategic planning identifies the broader goals that advances the organization, while tactical planning utilizes resources to achieve the goals and support the vision.
- Opines that high-performing teams have figured out how to work together and use their strength together to meet and exceed goals.
- Opines that the national incident management system is a model that can be adapted based on the circumstances.
- Recommends reviewing the mission statement of a local department and rewriting it to make it measurable and trackable.
- Describes how they manage their subordinates after being promoted to shift sergeant. they say they would approach them with respect and value their input, set clear rules, and execute their authority.
- Explains hess, orthmann, and owyang, j. the difference between strategy and tactics.
- Explains that mission and vision statements are critical to all organizations civilian as well as military. they address the ideas and thoughts of the leadership and tell employees and customers what to expect from the organization.
- Opines that the criteria discussion in this document is critical to developing a good mission and vision statement. it should be short and straight to the point preparing the necessary criteria to produce dynamic results.
- Opines that mission statements should be realistic, since they will motivate employees to give a hundred percent every day.
- Opines that the vision statement should be inspirational, focusing on the bigger picture and the potential rewards. creativity is key, as the organization wants to grab the attention of its stakeholders.
- Explains the role of the mission statement in creating a strategic plan.
- Explains the importance of a mission statement and how it can be interpreted by varying audiences.
- Analyzes how the spring hill college mission statement uses style to present the aspirations set by the college. powerful diction, such as "strive to awaken," and "nurture," shows passion as the predominant tone of the statement.
- Analyzes how spring hill college's mission statement is effective because it presents a clear focus on the qualities they would like students to develop.
- Explains that the spring hill college mission statement can be interpreted in many ways.
- Explains that spring hill college's mission statement uses style, a solid focus, and an open interpretation.
- Explains centura health's mission and vision statement, which focuses on the communities they serve.
- Opines that centura health's mission and vision statements are useful tools for employees and the community to understand the organizations priorities and performance goals.
- Explains that a mission statement should define the organization, why they exist, who they are serving, and what products and services they offer. centura health's mission is "we extend the healing ministry of christ by caring for those who are ill and by nurturing the health of the people."
- Explains centura's vision statement should be a future-oriented statement on what the organization is going to strive to become.
- Explains that a mission statement is written statement that tells others what the company does. it should not contain statements of values, strategies, or objectives.
- Explains that both vision statements in mission statements are important to a company. many people get confused between mission statement and vision statement, and use them interchangeably.
- Explains that a vision statement should be concise, inspiring, memorable, and achievable. home depot's mission statement focuses on satisfying customers' needs over products.
- Opines that home depot's mission statement doesn't focus on its core competencies. it talks about entrepreneurial spirit, doing the right thing, great attributes, and delivering quality products at a competitive price.
- Analyzes how nike's mission statement gives a snapshot of how their company can be remembered. it is broad but inspiring, motivational and memorable.
- Opines that nike's mission statement is focused on customers, but in a different way than home depot’s.
- Explains that the vision statement developed by home depot and nike are very different in their approach. both statements are representative of the companies they were derived from.
- Explains that a company's mission statement answers the questions "what do you do?" and "why is your raison d'être?"
- Explains that non-profit organizations have limited budgets and limited involvement from members for planning, designing, and maintaining websites. the website needs to be donor and volunteer friendly.
- Explains that project c.u.r.e invites visitors to take immediate action through donations and volunteerism directly under its mission statement.
- Explains that public service announcements, direct mail, and email are excellent tools for spreading the organization's message to the public.
- Explains that non-profit organizations perform a service for the benefit of society, while profit-making businesses make the biggest profit possible by selling their products or services.
- Cites chapman, c. and ingram, d. for non profit website design: examples and best practices.
- Explains that strategic planning is a critical process for any successful business. each area of the process should be carefully considered and developed, with the understanding that some areas are relatively static while others change and grow depending upon the environment.
- Explains that the strategic planning process is broken down into six key areas: the mission statement, the corporate scope, statement of corporate objectives, corporate strategies, operating plan, and the financial plan.
- Explains that the mission statement is a condensed version of the firm's strategic plan. it should provide clear direction and focus of what the company does, how it does it, who it is done for, and the values they stand by.
- Explains that corporate scope defines a firm's lines of business and areas of operation.
- Explains that the statement of corporate objectives sets forth specific goals to guide management. abercrombie and fitch has specific quantitative and qualitative expectations for their yearly corporate objective goals.
- Explains that corporate strategies are the broad approach developed for achieving a firm’s goals or corporate objectives. diversification is the key take away when it comes to corporate strategy.
- Explains that an operation plan provides management with detailed implementation guidance to meet corporate objectives, based on corporate strategies.
- Explains that the financial plan is the document that includes assumptions, projected financial statements, and projected ratios. it ties the entire planning process together.
- Opines that the execution of the strategic planning process is far more important than any individual area on its own.
- Explains that every organization should use the strategic planning process to guide their business. it is an evolving, fluid process that can be adapted to fit all needs and industries.
- Explains that a mission statement is an important part of business strategy, as it provides what the firm does, how it does it, who it is done for, and the values that must be adhered to, to accomplish the effort.
- Explains that strategic management is a disciplined effort or control to make necessary decisions that have an effect on the business or an organization.
- Explains how they carry out situation and competitor analyses with self-evaluation (both internal and external, and in cooperation with micro-environmental and macro-environnemental);
- Explains that business goals are set, and all objectives should be parallel to a time-line. this includes creating vision statements, mission statements and company and business unit strategic and tactical objectives.
- Argues that a significant rule for effective strategic management is practicing tolerance or lenience and open-communication.
- Argues that the most critical organizational component in the course of implementation strategy is the control systems.
- Explains that it allows fewer resources and less time to be devoted to correcting erroneous or special decisions.
- Explains that strategic management is a disciplined endeavor to make fundamental decisions and actions that influence and guide the top management and the executives.
- Explains strategy formulation as the process of establishing the firm's mission, goals, and choosing among alternative strategies or plans. strategic management requires attention to the big picture and the motivation to adapt to circumstances.
- Explains that strategic management can help management focus its energy and ensure that employees are working toward the same objectives. it can also assess and adjust the firm's direction in response to a changing environment.
- Argues that strategic management is an intricate, difficult, and complex route that leads a firm into unfamiliar or new area.
- Explains that strategic management is a continuing process that assesses and controls the business and the trades in which the firm is engaged.
Related Topics
- Non-profit organization
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Bachelor's · Business & Technology · Business

BUS499 STRATEGIC MANAGEMENT CAPSTONE
- FALL I - 8 WEEK 2021
- Section All
- 3.00 Credits
- 08/30/2021 to 10/24/2021
- Modified 09/16/2020
Description
This capstone course is a culminating course that allows students to integrate concepts, principles, and methods from all fields of business. Students will draw on their foundational core business knowledge and professional competencies to solve business problems typically found in the real-world. The competencies for this course were developed by faculty and industry experts and validated by industry advisors to ensure the goals of the course are aligned with job market requirements. Students will complete a diagnostic self-assessment of their business knowledge and behavioral competencies, complete a workforce behavioral assessment, apply their knowledge and professional skills to a real-world capstone project, and complete a summative exam. The knowledge and competencies acquired in accounting, finance, operations, information technology, marketing, management, and ethics will be utilized to foster students’ strategic thinking. strategic management decisions. In so doing, students will be expected to integrate their learning across the business curriculum, evaluate their individual strengths and weaknesses, and develop an action plan to ensure their life-long learning.
This is a 3-credit course, requiring a minimum of 18 hours of course engagement each week in an 8-week term, or 9 hours per week in a 15-week term (refer to the Credit Hours Calculation Policy in the Student Handbook), Course engagement includes such activities as discussions, reading, study time, and assignments.
This course requires prior completion of all core business courses. As you start this integrative course in business, you are expected to already possess an understanding of accounting, finance, marketing, economics, management, strategy, and ethics. You should be familiar with computer applications and quantitative analysis.
Upon completion of this course and program, students should be able to:
- Economics-Apply modern micro-and macroeconomic concepts and theories to explain the relationship between the legal, social, and economic interests of individuals and society
- Accounting- Apply basic accounting concepts and principles to the analysis and interpretation of corporate financial statements
- Marketing- Explain how modern marketing concepts and theories support and influence business strategies
- Finance- Utilize financial management concepts and tools in order to make informed business decisions
- Apply the major concepts and theories of management and leadership in order to develop business strategies in a real-world context.
- Quantitative Analysis- Utilize quantitative research, statistics, and data analysis to analyze business data, support business decisions, and solve problems
- Global-Analyze the opportunities and risks associated with doing business in a global environment
- Ethics-Justify decisions by evaluating the social, ethical, and legal implications for business organizations
- Communication- Effectively communicate business concepts orally and in writing in multiple audiences
- Computer Skills- Utilize business computer applications and information technologies to organize and interpret business data and information
- Teamwork/Cultural Diversity- Work effectively and collaboratively on diverse teams to complete projects based on real-world scenarios
- Critical Thinking- Employ critical thinking skills to interpret and analyze competing arguments and perspectives in a business environment
- Leadership- Organize tasks and understand how to delegate responsibility in order to complete collaborative projects in a timely manner
- Lifelong Learning- Evaluate their individual strengths and weaknesses with the desire to update skills and continuously improve
- Business Strategy-Apply knowledge of business concepts and functions in an integrated manner in order to make strategic decisions in a real-world context
- PROGRAM Outcome Matrix
Deliverables
Click here to view the 8 week Term Schedules.
Click here to view the 15 week Term Schedules.
Course Schedule
Weeks start on Monday,12:01 AM ET and end on Sunday, 11:59 PM ET, US .
Unless otherwise noted, all assigned items are due at the end of the module (by 11:59PM, Sunday).
Grade Ranges
A = 90-100%
F = below 60%
COURSE ACTIVITIES:
Before beginning your course work, be sure to review the Excelsior College Guidelines for Online Interaction (a.k.a. Online Etiquette or "Netiquette"). If you have any questions regarding these guidelines, please feel free to direct them to your instructor.
Pre-Assessments - 5%
Students will begin the foundation phase of the capstone by assessing their competencies. There are two pre-assessments of your business competencies: a multiple choice exam focused on the body of knowledge in business, and a self-assessment of professional and behavioral tendencies. The pre-assessments will provide students with a baseline for their strengths and weaknesses with respect to each of the competencies. Based on your performance on these assessments, students will develop a personalized competency action plan that will help you and your instructor guide your movement through the rest of the course.
Learner Competency Action Plan - 5%
Students will use the scores from all of the Module 1 pre-tests to start creating a personal action plan. For the plan, students will use the level of competency achieved from the pre-tests, identify specific areas for improvement, and set some action steps that will guide them to mastering that particular skill.
DISC Profiling Report - 5%
It is important that students fully understand their unique individual DISC profile. For this assignment, students will write a short (1-2 page) DISC Profiling Report using the DISC Assessment Tool.
Team Charter - 5%
In this activity, students will create a team charter. A team charter is a written agreement that identifies the roles and responsibilities and communication strategies for a team.
Team Company Overview - 5%
For the Team Company Overview Assignment, students will complete their initial research on an assigned organization. During this research, each team member will contribute independent information for the assignment submission. The assignment deliverable is a 1 - 1 1/2 page APA formatted paper.
Ethics Case Study - 7.5%
For this assignment, students will analyze an ethical case study, integrate research and theories about which you have learned in your undergraduate program and apply them toward a real-life business dilemma. The assignment deliverable is a 2-3 page APA formatted paper.
Global Case Study - 7.5%
For this assignment, students will analyze a global case study, integrate research and theories about which you have learned in your undergraduate program and apply them toward a real-life business dilemma. The assignment deliverable is a 2-3 page APA formatted paper.
Corporate Situation Analysis Paper - 7.5%
Students should understand the internal and external factors which could influence the overall success of the organization. Additionally, they should review corporate financial analysis and current competitive position, which included competitive advantage and any strategic niches occupied. During this module, students will complete a detailed situation analysis of your assigned company that culminates in a scholarly paper of 3 pages in length.
Corporate Strategic Management Paper - 7.5%
For this assignment, students will focus on the concepts in business strategy. As students work through this module, they will conduct a five forces analysis of an organization, primarily to comprehend how competitive forces shape overall corporate strategy and write a scholarly paper of 3 pages in length.
Final Capstone Paper - 15%
For this assignment, students will complete the final capstone project and submit a scholarly paper of 10-12 pages in length. This paper is the culmination project of the BUS499 Capstone Course and incorporates the Team Company Overview; the Corporate Situation Analysis Paper; and, the Corporate Strategic Management Paper.
Team Presentation - 5%
For this Assignment, students will rejoin their groups to complete the group project presentation. The assignment is a ten-minute narrated presentation covering major items outlined as final project deliverables.
Life-Long Learning Action Plan - 5%
Students will finalize a lifelong learning action plan during Module 8. Students will be provided with a competency action plan, which outlines their performance across the different areas assessed as part of the capstone course. This competency map will be used to inform their lifelong learning action plan and reflection for the future.
Summative Exam - 20%
The summative exam is a 140 question multiple choice exam that covers the 9 content areas of business knowledge competencies. Students will have 30 minutes per segment to complete.
To lessen the risk of losing your work, do not write major discussions/blogs directly into a discussion/blog post. Instead, compose and check your work in other software (such as a word processor) and then use the Create Message button and copy and paste your text into the new post.
FORMATTING AND STYLE FOR WRITTEN ASSIGNMENTS:
Some assignments in this course require APA style for formatting and references. You should be prepared to learn the necessary elements of APA style, and the course provides tools and guidelines to this end.
Unless otherwise specified, online discussion postings and responses do not require APA formatting or formal citations and references. You should always clearly state the basis, in the course material or your own research, for what you write in discussion postings.
Institutional Policies
STUDENT PARTICIPATION
Weekly course participation is required. Please see the Student Participation Policy for more details.
INSTRUCTOR PARTICIPATION
Your instructor will:
- Post a welcome message during the first 24 hours of the course.
- Schedule real time office hours through Canvas tools and/or by individual appointment.
- Communicate with you through the Canvas communication tools, including internal course messaging.
- Respond to student communications within two business days.
- Log into the course to review and participate at least three different days a week in 15-week courses, or four different days a week in 8-week courses.
- Provide you with formative feedback midway through the course based on work submitted to that point.
- Grade all formative assignments within 7 business days in 15-week courses and 4 business days in 8-week courses, and will grade final summative work within 5 business days after the end of the term.
LATE ASSIGNMENT POLICY
All assignments (e.g. papers, projects, etc.) are expected to be submitted on time. If unplanned or extenuating* circumstances prevent on time submission, then students should follow these guidelines:
- Contact your instructor with details about the extenuating circumstances if you are requesting permission to submit late.
- If a student submits an assignment late without permission, it will not be graded until the student communicates with the instructor. If there is no communication with the instructor before the assignment grade is due, a grade of zero will be assigned.
- The first late submission in the course will be accepted and graded without penalty up to 5 days after the due date. After 5 days of no submission, the instructor may assess a late penalty of 5 percent per day.
- All subsequent late assignments may be assessed a late penalty of 5 percent per day, starting on day one. There will be no 5-day grace period.
- This policy does not pertain to discussion posts. Please review the course specific discussion rubric for further guidance.
- Please note that course structure may result in exceptions to the late policy. In this case, the instructor will either clarify or arrange guidelines for submission of assignments with the student(s).
- No work will be accepted after the final day of the term unless an official course extension has been granted. Excelsior College Extension Policy
LATE QUIZ/EXAM POLICY
It is recommended students begin quizzes and exams prior to 9:00 PM Eastern Time. All quizzes and exams must be completed by 11:59 PM Eastern Time. Most quizzes and exams are automatically submitted at 11:59 Eastern Time. If you have unplanned circumstances that prevent you from completing, please contact your instructor. Please note that some course differences and certain circumstances may result in exceptions to the quiz/exam policy. Your grade will be based on completed work. Students with prior approval for accommodations must plan their start time accordingly. If you have questions, please contact your instructor. Extenuating circumstances* are considered without penalty.
* Some types of extenuating circumstances that will be considered, if they prevent the student from completing the assignment or assessment on time, are the following:
- an illness or injury
- a death of a family member or significant other
- a significant change in employment or military status
- a trauma in the student’s life
- technical issues
- a natural disaster Assistance to Students in Disaster and Emergency Areas
- unplanned events
- Please note: What will not be considered are some planned events such as weddings, vacations, etc.
Documentation for extenuating circumstances may be required.
ACADEMIC INTEGRITY
Cheating and Plagiarism
Academic Integrity is a valued part of your education, and the college expects you to submit work that is your own. Intentional plagiarism, and online cheating, including the purchasing of papers or sharing course materials, examinations or quizzes with outside vendors/websites in an unauthorized manner is a serious offense. To ensure the high standards of the college are upheld, all work will be processed through anti-plagiarism software available in the course. Please see the policy on Academic Integrity for more details. We want you to be successful! If you need assistance in writing a paper or studying, please contact your course instructor or advisor.
Copyright Protections
In addition, you should be aware that content in Excelsior College courses is owned by the College or third parties and is typically subject to some form of copyright protection. Therefore, these materials may only be used by you for educational purposes as part of your participation in Excelsior College courses. It is your responsibility to properly use the information and materials in each course.
GENERAL POLICIES
You are responsible for being familiar with all the policies that are related to your activity in this course. Complete information on Excelsior College policies can be found in your course or by visiting Excelsior College Policies .
Technology Requirements
Please be sure to review System Requirements and Required Software . This is especially important if you are taking a course that contains any interactive components, such as games and simulations.
Accessibility
Accessibility statements for each technology utilized within a course can be found on this Technology Accessibility page. If you have questions on the accessibility of technologies, contact Accessibility Services .
Privacy on External Websites
In some courses, the use of applications or certain websites may require providing personal information. Click each link to view the application’s privacy statement.
Additional Items
Accessibility This course contains the technologies listed below. Click each link to view each technology's accessibility statement.
- Canvas Learning Management System
Privacy In some courses, you may be required to provide information such as a name and email address to log in to external websites. In these cases, the privacy policy for each website is listed below. Click the link to view the privacy policy.
Technology Requirements Please be sure to review System Requirements and Required Software . This is especially important if you are taking a course that contains any interactive components, such as games and simulations.
View more information about Disability Services .

IMAGES
VIDEO
COMMENTS
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An integrative capstone experience in which students take a top management perspective to conduct strategic situational analysis and develop a business plan
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