capstone project for mba marketing pdf

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10 of the Best MBA Programs

Just 20 years ago, a bachelor’s degree was enough to compete in the job market. Despite the rising costs of tuition, a bachelor’s degree doesn’t hold the same value as more and more people are getting them. This is why many people are pushing for a master’s degree. Those with a master’s will make more money in their lifetimes than one with a bachelor’s. If you’re considering a graduate degree in business, take a look at the 10 best MBA programs.

The gold standard of higher education, Harvard is the best business school in the country, but it’s notoriously difficult to get into. However, getting in is only half the battle. Harvard is a difficult and expensive college. Once you make it through you’ll have the best MBA you can get.

Cornell consistently makes it in the top 10 business schools every year. Located in Ithica, NY, Cornell is a great option to get your MBA. For those unwilling to move, they offer an online program through their extension school. Because of this, Cornell should be on your list of schools to get your MBA.

University of Chicago

Booth business school at the University of Chicago is a great option for those who love urban city life. Booth is in a relatively safer area of the city and is located close to Lake Michigan. Sometimes, the deciding factor in getting your MBA is the location of the school which is why this program attracts great people.

University of Pennsylvania

Wharton business school is known for its high profile alumni and its excellent curriculum. Located at the University of Pennsylvania, Wharton attracts people from all over the world and for a good reason. The connections made there can resort to high profile careers and even positions at startups and getting the connection to start your own company.

Stanford has some of the most well-known alumni in the MBA industry. Many people choose to go to Stanford for the quality education and the sunny California location. However, many also choose to go for the connections you can make. If you’re looking to get into the startup industry this is the place to go.

University of Texas – Austin

While UTA isn’t as popular as Harvard, it’s one of the best options for business schools. Austin has a thriving startup culture and there are plenty of connections to be made there. The best part is the affordable tuition rate. It’s about half the price of other business schools.

Columbia University

Columbia is another one of those business schools that always makes it in the top 10. Based in New York, Columbia attracts worldwide talent every year. The program is highly competitive due to the number of applicants but don’t let that stop you from applying. After all, you could get in.

Duke University

Duke is also a well-known business school located in North Carolina. Many alumni leave the school highly well trained, and due to the competitive nature of the curriculum, you can expect to leave this school ready to enter the job market. Duke also has a fantastic alumni program.

University of Michigan

U of M is located in Ann Arbor, Michigan. Their business school has made it in the top 10 several years in a row, and they always make the top 20. Ann Arbor is a lovely college town with plenty of chances to network and make connections to benefit your future.

Massachusetts Institute of Technology

MIT is a school that everyone instantly recognizes. For those who are seeking an MBA in the technology field, MIT is the place to go. Like Harvard, MIT is located in Cambridge, Massachusetts, and because of this there are plenty of opportunities to network. MIT has a tough curriculum but it will prepare you for the job market.

The 5 Best MBAs in Marketing Online

BestCollegeReviews.org Staff

Contributing Writer

Learn about our editorial process .

Updated October 12, 2022 · 2 Min Read

BestCollegeReviews.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Are you ready to discover your college program?

Mbas in marketing.

Whether you've just received your bachelor's, or you're thinking about adding schooling to your work day, an advanced degree in marketing can only expand your career options. An increasing number of schools are adding online MBAs in marketing to their degree roster, as this opens opportunities to students on a global scale.

If you are researching online master's in marketing programs, it is important to be thorough about specialization options and what the long-term forecast will be for your desired career. For example, some online MBAs may have less emphasis on digital marketing , when that is the specialty you plan to cultivate as your career blossoms. Several of the schools listed below also appear in our ranking of the best online colleges , so be sure to check them out.

Featured Online Marketing MBA Programs

Out of approximately 50 colleges that offer 100% online master's degrees in marketing, the ones we include in this ranking are what we consider the top 5 in the field. This list was compiled by employing a methodology specific to the desirable attributes for an online marketing graduate student.

In determining the order of this ranking, we awarded points in six categories. A well-rounded marketing curriculum that is competitive in a growing industry is graded on a 1-5 point range. The desirability of graduates in the job market can earn up to four points. Awards, accolades, and similar recognition in trusted publications can garner up to five points. An accessibility of learning materials and other resources for online master's in marketing students earn anywhere from 1 to 3 points while tuition return-on-investment will add another 1 to 4 points. Military-friendly practices add another 1 to 3 points. An additional point was awarded for features of particular distinction. In the event of a tie in points, the school with the lower tuition will rank higher.

Tuition and enrollment data was sourced from College Navigator , and return-on-investment data from PayScale.com.

The following ranking is the 5 best online marketing MBA and online master's in marketing degree programs.

Featured Online MBA Schools

Best mba marketing programs online.

Declared the “gold standard of honors institutions” by theNew York Times, Arizona State University is a pioneer in innovation, research, and academic community-building. ASU’s W.P. Carey Business school has an online MBA in marketing that is exceedingly flexible and open to customization; students accepted into the MBA in marketing program are led through financial accounting, organization theory, managerial economics, and marketing management. This college’s MBA program has an alumni network of over 90,000, and master’s graduates have leveraged exciting job opportunities through this channel.

The University of North Carolina-Chapel Hill strives to help students build the skills that will best advance their dream career. UNC offers multiple opportunities through its Kenan-Flagler’s business school, among them a competitive online MBA in marketing; this degree has a world-class curriculum surrounding product management, market analysis, and other core concepts of this ever-evolving field. Additionally, UNC MBA candidates may partake in the “Global Immersions” program, which consists of business conferences around the world. Over 76% of UNC’s graduates have been promoted or offered better jobs, earning an average salary increase of 29%.

Among Texas A&M’s distance-education options is a master of science in marketing online; this track is structured to produce high-achievers who seek a long future in the industry. Over approximately two years, the online MS in marketing provides top-notch curriculum in international marketing, strategic management, business-to-business marketing, and applied business research.

Marist College has built an impressive reputation for its excellent faculty and personalized approach to educating its student body. Many budding business professionals have selected Marist as its source for an advanced degree; the online master’s in marketing, in particular, is suitable for both the current or future marketing leader; this rigorous degree program was established in 2012, and has ever since caught the eye of high-profile employers. Online master’s in marketing students explore relevant areas such as integrated marketing communication, business analytics, and global consumer insights.

Rutgers University has long been ranked with top education publications that include thePrinceton Review, U.S. News and World Report,andForbes. Rutgers has a specialized business school that competes well in the industry; this school includes an online marketing MBA that prepares students for the fast-world of our evolving technological age. RU’s business college also has an add-on “Mini-MBA” for those pursuing a future in digital marketing; this online digital marketing certificate includes curriculum in web analytics, security and privatization, social media, and digital marketing strategy. Rutgers MBA candidates are frequently pursued by high-profile corporations and global agencies.

Capstone Project Topics For MBA Marketing

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Capstone Project Topics For MBA Marketing

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Computer Engineering Capstone Project Ideas

Marketing Capstone Project Ideas Effects of Salesman’s personality on brand image Effect of branded ingredients on consumer perception Images of offensive images on branding/marketing Preferences to buy ready-to-cook meals by housewives Relationship between strategic implementation and teasers campaigns Services marketing and customer relationship management Sales of pharmaceutical companies with marketing activities impact Two stage least square model of advertising Association between content and advertising messages Influence of humor advertising Effectiveness of integrated marketing communication The ways of finding edogenity to explain consumer compliant behavior Study of consumer spending via credit cards Impact of price sensitivity on buying behavior Brand attitude and awareness Buying behaviors in shopping stores Study on consumer purchase intention Consumer preferences and store image Impact of CRM on customer satisfaction Impact of brand recall through Television on mood Fashion involvement’s impact on buying behavior Experiential perspective and word of mouth The packaging variables and their importance mbacapstoneproject.com

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Trend and Opportunity Analysis: A Capstone Core MBA Marketing Project

17 Pages Posted: 6 Apr 2014

Bruce Clark

Northeastern University - Marketing Area

Date Written: June 1, 2010

The trend and opportunity analysis project is a capstone MBA core course assignment in which students analyze a broad trend in the macro-environment and make recommendations for a company regarding how it should respond to the trend. The exercise builds student research and analysis skills in addressing ill-structured business problems and helps students develop an appreciation of how trends create marketing opportunities (and threats) for businesses. The project is flexible in both delivery and substance and can be tailored to a variety of audiences and courses. Challenges in administering the exercise include grading and encouraging good research practices.

Keywords: pedagogy, SWOT, MBA, marketing

JEL Classification: M3

Suggested Citation: Suggested Citation

Bruce Clark (Contact Author)

Northeastern university - marketing area ( email ).

Boston, MA 02115 United States

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COMMENTS

10 of the Best MBA Programs
Just 20 years ago, a bachelor’s degree was enough to compete in the job market. Despite the rising costs of tuition, a bachelor’s degree doesn’t hold the same value as more and more people are getting them. This is why many people are pushi...
What Is A Marketing MBA?
The Marketing MBA is a concentration in the MBA (Master’s in Business Administration) is one of the most popular graduate degrees out there. July 30, 2021 | Staff Writers The Marketing MBA is a concentration in the MBA (Master’s in Business...
5 Best MBA Marketing Online Programs
Some online MBAs may have less emphasis on digital marketing, when that is the specialty you plan to cultivate as your career blossom. Read more here. December 16, 2021 | BestCollegeReviews.org Staff Whether you’ve just received your bachel...
(PDF) Capstone project for my MBA class
PDF | Focus on how university research labs can become profitable | Find ... Currently the RSC is a startup business with no previous market.
Capstone Project Topics For MBA Marketing
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consulting project that addresses a strategic question facing the organization. Involves multiple business disciplines (i.e. finance, marketing, operations
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The following are examples typical of past OEMBA Capstone. Business Projects: • Business plan for a new start-up venture, or product. • Marketing plan and
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considers the project course to be a capstone course and therefore the
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Perfect projects integrate materials from across 2 to 3 functional business areas. (strategy, accounting, finance, marketing, human resource
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This project combined elements of marketing strategy, social media planning, growth strategy and key performance indicators. Small/Medium Business: This tech