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Sponsorship Proposal Template for Word, PDF

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Template Highlights

• Use the first page of your proposal to describe the event or project you're organizing and explain how the sponsor would benefit from partnering with your organization as well as what you're asking for
• In the next section, tell your reader more about the project or event, including when and where it will take place, who will be involved, what your target outcomes are, and so on
• Are you offering different levels of sponsorship? This template comes with a customizable table you can use to clearly present the options
• Use the conclusion to highlight the benefits of sponsoring this event or project and describing the next steps
• Download it as a PDF or Word file
• Print it, email it,

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Sponsorship Proposal Template

Gaining sponsorship for an event or your organization can seem like a difficult task. Whether you are experienced with attaining sponsorships or if you are writing your first sponsorship proposal, you can use this template to make requesting sponsorship for your event or organization a little easier.

HubSpot Tip: Research the organization from which you are requesting funding. What is their specific mission? What do they want to know about organizations requesting sponsorship? Adapt this template to meet the specific data your potential sponsor requires.

Cover Letter

The first page of your proposal should consist of a cover letter directed to the potential sponsor. Thank the customer for accepting your proposal and briefly describe the project or event for which you are requesting sponsorship.

Explain how the sponsor would benefit from partnering with your organization. Then, briefly present the funding, services, or goods that you are requesting from the sponsor.

Be sure to include your contact information (e.g., email address and phone number) so that the potential sponsor can get in touch with you quickly and easily with any questions about your proposal.

HubSpot Tip: Include your organization’s logo as a header, and add an electronic signature or hand-sign the cover letter for a personalized touch.

About the Project/Event

This section is your chance to convince the funder that your project deserves sponsorship. Explain the overall goals of your organization. Then, describe the nature of the project or event and why it is important.

If you are seeking sponsorship for an event, describe when the event will occur and who will attend. Explain how you will use the requested funding.

Tell the funder about the people and/or organizations the project would impact. Who are the key players in the project activities? Who will feel the results of its successful implementation?

Focus on the outcomes of the event or project. How will it improve the organization, the community, or the world?

HubSpot Tip: If appropriate for your industry, you might consider including an evaluation plan to indicate how you will measure success.

Sponsorship Levels

Often this type of proposal offers different levels of sponsorship that the potential sponsor can choose from. Each level comes with recognition and other incentives for the sponsoring organization.

Customize a table like the one below to present your sponsorship options.

Sponsorship Level

Financial Commitment

• Recognition in newsletter

• Recognition in newsletter • 1 logo placement

• Recognition in newsletter • 2 logo placements • 2 tickets to gala

• Recognition in newsletter • 2 logo placements • Reserved table for 8 at annual gala

HubSpot Tip: Be sure to include any terms and conditions that your organization requires.

Use this section as a call to action from your potential sponsor. In a couple of sentences, describe the next steps and summarize the potential impact of your project and the need for the funding. Be as persuasive and as clear as possible.

HubSpot Tip: Provide your contact information (e.g., name, email address, and phone number) in case the reviewers have any questions about your proposal.

Frequently Asked Questions

What would i do for a klondike bar, is this template free, can i edit this template, related tags:.

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Free Sponsorship Proposal Template

What is a Sponsorship Proposal?

A sponsorship proposal is a formal document that outlines a request for financial or in-kind support from a potential sponsor for an event, project, or initiative. Sponsorship proposals are typically created by event organizers, non-profit organizations, or individuals seeking project funding. These proposals are presented to businesses, individuals, or other entities interested in supporting the proposed venture in exchange for promotional benefits, brand exposure, or goodwill.

Sponsorship proposals serve as a marketing tool to showcase the value of a partnership between the requesting party and the potential sponsor. They are designed to communicate the proposed event’s objectives, benefits, and opportunities to the potential sponsor, demonstrating how their support will help achieve mutual goals and generate positive outcomes for both parties.

A well-crafted event sponsorship proposal template highlights the unique aspects of the event or project and presents a compelling case for the potential sponsor’s involvement. By outlining the benefits and impact of the sponsorship, the proposal aims to persuade the potential sponsor that their support will yield significant returns on investment, whether in terms of increased brand visibility, customer engagement, or social impact.

A sponsorship proposal is critical for securing funding and support for events, projects, or initiatives by presenting a compelling and mutually beneficial partnership opportunity to potential sponsors.

DISCLAIMER : We are not lawyers or a law firm and we do not provide legal, business or tax advice. We recommend you consult a lawyer or other appropriate professional before using any templates or agreements from this website.

When to Use a Sponsorship Proposal Template

A sponsorship proposal template is a valuable tool that can be used whenever you need to create a professional and persuasive sponsorship request.

Leveraging a proposal template saves time and effort and ensures that your proposal contains all the necessary elements to communicate the value and benefits of the proposed partnership effectively.

This ultimately helps attract sponsors and boost the success of your event management team. 

Here are some common situations when you might consider using a sponsorship proposal template:

• Organizing events: Conferences, trade shows, concerts, sports tournaments, charity fundraisers, and community gatherings all require funding and resources to be successful. A sponsorship proposal can help secure the necessary support from businesses and individuals interested in promoting their brand at your event.
• Launching projects: Whether it’s a new product, service, or initiative, a sponsorship proposal can help you secure the backing needed to bring your project to life. This could include financial contributions, equipment, services, or other resources.
• Non-profit initiatives: Non-profit organizations often rely on sponsorships to fund their programs and activities. A well-crafted sponsorship proposal can attract potential sponsors interested in supporting your cause and gaining visibility within the community.
• Athletes and influencers: Athletes, influencers, and other individuals with a strong following may require sponsorship to fund their endeavors, such as participating in competitions, attending events, or creating content. A sponsorship proposal can help communicate its value to potential sponsors.

What to Include in a Sponsorship Proposal

Using a sponsorship proposal template is crucial for securing your support for your project or event. To make your proposal stand out and persuade potential sponsors, ensure it includes the following essential elements”

Description of Event or Project

Begin by providing a detailed description of the event or project you seek sponsorship for. Include relevant information such as the purpose, goals, target audience, expected attendance, and any unique selling points that make it an attractive opportunity for sponsors. If possible, provide supporting evidence like videos, photos , or testimonials from previous events to demonstrate your credibility and the potential impact of the sponsorship.

Project Impact

Explain the positive impact your event or project will have on potential customers, the community, and the sponsors themselves. Emphasize the benefits of the sponsorship, such as increased brand visibility, potential new customers, and enhanced reputation. It’s essential to demonstrate the value that sponsors will receive in return for their investment.

Sponsorship Packages

Outline the different levels of corporate sponsorship you are offering, clearly describing the benefits associated with each tier. This could include various promotional opportunities, such as logo placement on event materials, social media mentions, or speaking opportunities. Providing a range of sponsorship packages allows potential sponsors to choose the level of involvement that best aligns with their goals and budget.

Cost Breakdown

Provide a transparent cost breakdown detailing the project budget and how the funds will be allocated. This should include marketing, venue rental , equipment, and staff expenses. By being transparent about the budget, sponsors can better understand how their contribution will be used and the overall impact of their investment.

Deadlines & Deliverables

Include a clear timeline outlining the deadlines and deliverables associated with the sponsorship. Specify important dates, such as when promotional materials will be finalized, when payment is due, and any milestones leading up to the event or project completion. This helps sponsors understand the project’s progression and their role in its success.

Cancellation and Termination

Address the terms and conditions related to the cancellation and termination of the sponsorship or retainer agreement . Clearly define the circumstances under which either party can terminate the agreement and any penalties or refunds that may apply. This provides both parties with a clear understanding of their rights and obligations , minimizing the potential for disputes.

Finally, include an electronic signature section where both parties can sign and date the proposal, demonstrating their commitment to the project. An e-signature solution like Signaturely can streamline signing workflows, making it more convenient and efficient for both parties. By incorporating e-signatures, you save time and show your commitment to efficiency and professionalism.

Download our free example Sponsorship Proposal Template

We’ve got your back here at Signaturely, and we’re ready to help make stress-free sponsorships a reality. Forget the confusing paperwork and overwhelming legal jargon – get easy, breezy p roposal templates for your customers in minutes with our free template.

5 Tips for Writing a Sponsorship Proposal

Crafting a winning sponsorship proposal is essential for securing the support you need for your event or project. Here are five tips to help you create a persuasive and professional proposal that will capture the attention of potential sponsors:

• Research potential sponsors: Before you begin writing, research potential sponsors to identify those with interests and values that align with your event or project. Understanding their goals and business needs will allow you to tailor your proposal to demonstrate how the sponsorship can benefit them.
• Be clear and concise: Clearly communicate the purpose of your event or project and the specific benefits sponsors can expect in return for their support. Avoid jargon or overly complex language, and ensure your proposal is easy to read and understand.
• Highlight unique selling points: Differentiate your event or project from others by emphasizing its unique selling points. This could include exclusive promotional opportunities, an innovative concept, or a strong track record of successful past events. Show potential sponsors why your project is worth investing in.
• Provide evidence of past success: If you have previously organized successful events or projects, use this to your advantage by including testimonials, case studies, or statistics that demonstrate your track record. This will help to establish credibility and trust with potential sponsors.
• Be professional and visually appealing: A visually appealing proposal that is well-organized and professionally formatted will create a positive impression on potential sponsors. Use images, graphs, and charts to illustrate key points and make the proposal more engaging. Also, remember to proofread your submission to ensure it is free of errors and typos.

Below are some of the most frequently asked questions about sponsorship proposal templates.

How do I write a sponsorship proposal?

Research potential sponsors whose interests align with your event or project to write a sponsorship proposal. There are a couple of steps you can take to write an effective proposal letter, and using your sponsorship proposal template can help. Outline the purpose, unique selling points, and benefits for the sponsor. Include sections such as event description, project impact, sponsorship packages, cost breakdown, deadlines & deliverables, cancellation and termination, and a signature section. Remember to use a clear, concise, and professional tone throughout.

What is the proper way to ask for sponsorship?

The proper way to ask for sponsorship is by presenting a well-prepared sponsorship proposal that clearly communicates the value and benefits the sponsor will receive. Address the sponsor’s needs and interests, highlight the unique aspects of your event or project, and be professional in your approach. Using a sponsorship proposal template can help standardize your sponsorship support options.

How do you humbly ask for sponsorship?

Humbly asking for sponsorship involves showcasing the value your event or project can provide to the sponsor while expressing gratitude for their consideration. Focus on the potential benefits for the sponsor and express your willingness to collaborate and meet their needs.

How many pages should a sponsorship proposal be?

A sponsorship proposal should be concise yet comprehensive, typically four to five pages. The length may vary depending on the complexity of the project and the amount of information required to convey the value proposition to potential sponsors. In general, it’s essential to keep your proposal concise.

What should I offer in a sponsorship package?

In a sponsorship package, offer various benefits that cater to the sponsor’s interests, such as promotional opportunities, brand exposure, access to your audience, exclusive rights, or product placement. Create tiered packages with varying levels of benefits and investment to accommodate different sponsor preferences and budgets.

What do sponsors get in return?

Sponsors receive various benefits depending on the sponsorship package, including brand exposure, promotional opportunities, networking, audience access, and the potential to align their brand with a cause or event that resonates with their target audience. The specific benefits depend on the agreement between the sponsor and the event or project organizers.

What You Need to Remember About a Sponsorship Proposal Template

A sponsorship proposal template serves as a foundation for your personalized proposal. Customize it to emphasize your event or project’s unique aspects and align with your potential sponsor’s goals. Showcase the value and benefits you bring and expedite the agreement process using an e-signature solution like Signaturely to boost your proposal template success.

Sponsorship Proposal Template

Sponsorship proposal.

PREPARED BY

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

PREPARED FOR

Date_____________________ Address_____________________

Dear_____________________,

My name is _____________________and I am delighted to submit our sponsorship proposal for you.

We are an organization that specializes in _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________.

We have organized an event with the purpose of ____________________________________________________________________________________________________________________________________________________________

Where we need your sponsorship. 

Your sponsorship to us will benefit you to __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

We look forward to hearing from you.

Sincerely yours,

EVENT DESCRIPTION

Our core values, event information, donation terms, payment method.

Thank you and Sincerely yours,

_______________________________

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Download Our Free Sponsorship Proposal Template Today

Don’t waste any more time trying to craft the perfect s ponsorship proposal . Our free s ponsorship proposal template is ready and ready to download in one quick, convenient click—no more complicated documents for you or your sponsors to fill out. Just download, customize, and off you go!

Don’t wait – get your free s ponsorship proposal template today and get geared up for business growth.

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Sponsorship proposal

Discover the art of crafting effective sponsorship proposals with our comprehensive guide, designed to secure partnerships effortlessly

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In today's fast-paced and competitive business world, creating compelling and effective sponsorship proposals is crucial for securing partnerships and funding. A well-structured sponsorship proposal not only showcases your event but also serves as a bridge between your vision and potential sponsors. To dive deeper into crafting impactful proposals, explore our extensive range of proposal templates . These templates cater to various needs, providing a solid foundation for creating proposals that resonate with potential sponsors. Let's delve into the benefits and key components of an effective sponsorship proposal template, particularly focusing on why these are important and to whom they cater.

Exploring the benefits of a sponsorship proposal template

• Streamlined process and personalization: The template guides you through a seamless process of crafting a proposal. By customizing each section, you ensure that your proposal resonates with your brand's identity and the unique aspects of your event. Personalization is key, as it enables you to connect more effectively with potential sponsors by speaking directly to their interests and needs. If you're looking to further streamline your proposal creation process with a variety of customizable options, explore this event proposal template . It offers a clear and persuasive structure that can be easily tailored to fit your event's unique identity and requirements
• Cohesiveness and accuracy: A proposal template helps maintain coherence and consistency. The sections are designed to flow logically, ensuring that your message is clear and persuasive. Reviewing and revising the proposal is essential to eliminate errors and update crucial information like dates and financial figures, enhancing credibility.
• Collaboration and feedback integration: The template facilitates collaboration. By consulting with your team or stakeholders, you can gather diverse perspectives and refine your proposal, ensuring it aligns with your overall event strategy and goals. This collaborative approach can lead to a more comprehensive and appealing proposal.

Key elements of the template

• Cover page: This section sets the tone for your proposal. A well-crafted cover page with an appealing title and a succinct description attracts attention and sets expectations.
• Executive summary: This critical section provides a snapshot of your event and its unique value proposition. An engaging summary can captivate potential sponsors and motivate them to delve deeper into your proposal.
• Event description: Detailed information about your event, its objectives, and its target audience helps sponsors understand the context and potential impact of their involvement.
• Unique differentiators: Highlighting what sets your event apart, such as unique selling points or success stories, can persuade sponsors of the unique opportunities your event offers.
• Sponsor benefits: Clearly outlining the benefits, such as exposure, engagement opportunities, and customization options, help sponsors see the value in partnering with you.
• Sponsorship options: Offering a range of packages and the flexibility of custom sponsorships cater to diverse needs and budgets, increasing the appeal of your proposal.
• Deliverables, timeline, and process: This section provides clarity on what sponsors can expect, when, and how the partnership will unfold, setting a clear path for collaboration.
• Pricing page: Transparency in pricing and payment terms is essential for building trust and facilitating decision-making.

Importance and relevance of sponsorship proposals

Sponsorship proposals are vital for businesses, non-profits, and event organizers seeking to secure funding and partnerships. They are particularly crucial for events where funding and visibility hinge on the support of sponsors. A well-crafted proposal can open doors to new opportunities and collaborations, making it an indispensable tool.

Try this template now

If you're planning an event and seeking sponsors, consider using this sponsorship proposal template. It's designed to help you create a compelling, organized, and effective proposal that resonates with potential sponsors. Start crafting your winning proposal today and take the first step towards a successful partnership.

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Sponsorship Proposal Template To Close Deals

Not-for-profit agencies, charities, foundations, and event managers who are seeking sponsorship support for their events can customize this sponsorship proposal template. It offers an simpler way to create a professional sponsorship request for potential corporate partners for your next event, be it a music festival, charity fundraiser, cultural or sporting event.

All Proposify proposal templates are 100% customizable.

What is included in this sponsorship proposal template.

Everything you'll need to convince potential sponsors to sign on the dotted line! This example sponsorship proposal template outlines the format to request corporate sponsorship with sections like event description, sponsor benefits, sponsorship options, event management team, and event terms and conditions.

An Eye-Catching Cover

No sponsorship deck is complete without an impressive cover designed catch the attention of a potential sponsor.

Proposify's intuitive document editor makes it easy to customize the cover of this free sponsorship proposal template to ensure it reflects the aesthetic of your event.

A Sponsorship Letter

The sponsorship letter or executive summary is one of the most important sections of your sponsorship proposal. It's one of your key assets when securing corporate sponsorship for an event.

This free sponsorship proposal sample contains an example sponsorship letter to get you inspired. Use this section to tell your story and persuade potential sponsors to invest in your event.

Your Unique Differentiator

What is it about your event, fundraiser, or initiative that sponsors won't be able to miss?

Is it your unique marketing channels? Your proven track record? Your raving fans? Whatever it is, this section of your sponsorship pitch is where you lay it out.

This free sponsorship proposal template includes examples to get you started. And because this entire template is 100% customizable, you can easily adjust and rewrite to add your own voice and colour as you go.

Use this section of your sponsorship packet template to introduce your team.

This is where you put some faces to names and inject some humanity into your sponsorship bid! What are your unique expertise? How do you approach sponsor relations?

Make your new sponsors feel comfortable and excited about the prospect of doing business with you and your team.

Deliverables, Timeline, and Process

How will the sponsorship look and feel for prospective sponsors? This section of the free sponsorship agreement contains a breakdown of the deliverables, timelines, and process for this sponsorship.

You want to be detailed, but not include so much information that it's overwhelming. Use our professionally written copy as a guide for length and detail, and edit to include the specifics of your sponsorship request.

Pricing Page

The pricing or costs page of your sponsorship deck is the place to list and describe the financial commitment for your potential sponsors.

Proposify's interactive pricing makes it easy to present package tiers, pricing descriptions, optional extras, and taxes in a clear and intuitive format. It makes it easy for your sponsors to buy, so much so that proposals that use Proposify's interactive pricing are 115% more likely to close.

Plus, using payment integrations in your sponsorship proposals to secure deposits increases close rates by 90%.

Terms & Conditions and Sign-Off

This free sponsorship proposal template comes with pre-written terms & conditions that are ready to use or edit to suit your own terms.

Once your new sponsor is ready to sign, Proposify's legally-binding, secure, and completely free electronic signatures make closing the deal fast and simple.

Tips for creating a winning sponsorship proposal

Dominate your next sponsorship pitch with these data-driven proposal tips.

Including images in your sponsorship pitch can increase your close rate by up to 26%

Events are all about the visuals. So why are so many sponsorship proposals bland, text-based documents?

Adding imagery to your sponsorship bids doesn't only help them reflect the nature of your event or initiative, it can help improve your close rate, too.

This free sponsorship proposal template includes example images that you can easily switch out for your own branded material.

Sponsorship pitches are significantly more likely to be successful when esignatures are used for sign-off

Including places for both you and your new sponsor to electronically sign-off on your sponsorship agreement can increase success rates by 465%.

Esignatures also help sponsorship deals close up to 60% faster.

This free sponsorship proposal template comes built-in with a legally binding, secure esignature tool so can capture your new sponsors' signature with ease.

Use video in your sponsorship pitch to bring your bid to life.

Including video in your sponsorship proposal is a great way to keep your pitch concise, convincing, and focused on the benefit of supporting your event.

Plus, sponsorship proposals with video content have a close rate 103% higher (in other words… DOUBLE) than those without.

It's easy to embed your video content in this free sponsorship proposal sample. There are no size limits, no slowing you down, and you can upload from any platform.

Proposify proposals have a 23% higher close rate than the event industry average

of winning proposals close within 24 hours or less

Sponsorship proposals sent through Proposify enjoy a 79.5% open rate

Frequently asked questions about sponsorship proposal templates

What is a sponsorship proposal.

A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program.

How do I write a sponsorship proposal?

The best sponsorship proposals are concise summaries of why your potential sponsor should invest their resources in your event. To be effective, sponsorship bids need to be convincing, well-written , and organized into sections for easy reading.

This example sponsorship proposal template contains pre-written, professional sections that are ready to use or switch out with text of your own.

What makes a good sponsorship proposal?

A successful sponsorship pitch deck must include everything your potential client needs to make an informed decision. Remember to only include essential information so they don't get distracted by unnecessary details.

Some sponsorship proposal must-haves include a persuasive sponsorship letter or executive summary, a compelling description of your event or initiative, a description of what sponsors will get in return for their investment, and clear terms and conditions.

Why not just send my sponsorship proposal as a PDF?

Because then you'll be flying blind! Sending sponsorship decks as PDFs gives you no insight into what happens with your proposal after it's in your prospective sponsor's hands.

Proposify's proposal software lets you send your sponsorship agreements online. That means you will be able to track exactly how your pitch is progressing from the second you send it to the minute your new sponsor signs on the dotted line.

How do I send a sponsorship proposal to a prospective sponsor?

There are many ways to send a sponsorship proposal to a client. But some are far more efficient than others. The best and most efficient way is to email your client a link to an online proposal document.

That way, large files won't get stuck in your prospect's spam folder, there's no need to download anything, and they (and you) won't need to mess around printing, signing, scanning, or sending physical documents ever again!

How do I get a sponsorship proposal signed?

Electronic signatures are the modern way to capture signatures for business. They're secure, legally-binding, and with Proposify, completely free. That means no more printing PDFs or Word docs just to sign with a pen, scan it, and send it back.

Every Proposify proposal template includes our free esignature tool. Forget the printing, plug-ins, and downloading, and get your deals closed faster, from anywhere.

Can I edit this sponsorship proposal template?

You sure can. All Proposify templates are 100% customizable.

How many pages should a sponsorship proposal have?

Data from millions of proposals shows that the most successful sponsorship proposals are around 11 pages long. Those 11 pages are then best organized into 7 sections. Each section serves a purpose in telling your story, and they're all included in this free sponsorship proposal template.

What should a sponsorship proposal include?

The very first section of your sponsorship proposal should be a well-designed, eye-catching cover. Next comes a sponsorship letter to sell your potential sponsors on why they should support your event/fundraiser/initiative. Then include a detailed explanation of what deliverables sponsors can expect to receive from you, and a section about who you are and why your team is the best for the job. Finally, be sure to include the all-important pricing, terms, and sign-off section to close the deal.

How do you ask a company to sponsor you?

When submitting a sponsorship request, it's important to let your story shine through. Your story will help make your proposal stand out from the crowd and stick in the mind of a potential sponsor.

Don't be afraid to talk up what makes you and your event or initiative different. Do this by clearly describing what you do, and why you're the best at it. Don't sell yourself short, either. The best way to do this is by presenting clear pricing options.

How can I get corporate sponsorship for an event?

Corporate sponsorship bids follow all the same rules as conventional sponsorship. While it's natural to want to default to a more professional, formal (and by nature, more toned-down and boring) pitch document, remember, we're all human! There's no reason a professional sponsorship package can't be well-designed, complete with images and video, or include an emotional cover letter designed to tug at the heart strings. Not only will it stand out from the other boring proposals, but it will help create a stronger connection with your potential sponsors.

Why do I need a Proposify account to use this template?

When you sign up with Proposify , you get access to this template and every other template in our extensive template gallery . You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free, whenever you like.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

Use this free sponsorship proposal template to dominate your next deal.

Grab this free, customizable template now and get ready to crush your next sponsorship pitch.

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Learn why over 10,000 businesses love Proposify

Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

Ready to see Proposify in action?

Sign up for a custom demo to give Proposify a test drive and get all your questions answered.

Sponsorship Proposal Templates that Make an Impression

Free sponsorship presentation samples for cost-effective engaging content . Impress readers with interactive sponsorship deck design beyond PPT or PDF.

Accesibility

Mobile ready, browser tested.

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What makes Storydoc better than PowerPoint or PDF?

With your same-old PowerPoint sponsorship presentation design, you’ll never stand out, let alone engage.

Decision-makers and investors have seen beautiful corporate sponsorship proposal PPTs and PDFs a thousand times before. Though pretty, they’re still static, dull, and hard to understand.

Storydoc’s interactive sponsorship proposal deck design brings your content to life with animation, annotation, and narration that tell a story, not just present information.

What is the goal of a sponsorship proposal template?

The goal of a sponsorship proposal template is to provide a structured format for presenting a compelling case to potential sponsors.

It aims to showcase the benefits of partnering with an event or organization, highlighting the mutual value and opportunities for both parties.

What makes a good sponsorship proposal design?

• Clarity and Simplicity: Ensure the design is easy to understand, with clear headings and concise content.
• Branding Consistency: Incorporate your organization's logo, colors, and fonts for a professional look.
• Interactivity: Add clickable links or QR codes to direct sponsors to more detailed information or multimedia content.
• Storytelling: Weave a narrative that connects the sponsor's goals with the benefits of the partnership.
• High-Quality Images: Use relevant photos or graphics to visually support your proposal's message.
• Data Visualization: Include charts or infographics to represent statistics or success stories.
• Call to Action: Clearly state what you want the sponsor to do next, whether it's contacting you or signing an agreement.

Why use a Storydoc template instead of paying a design agency?

• Stroydocs are 2x more engaging than a typical agency-made sponsorship presentation
• Our templates cost a fraction of the price you pay an agency.
• With Storydoc you can produce content about 5x faster than using the legacy design approach.

What should a sponsorship proposal sample include?

• Introduction Slide: Briefly introduce your organization or event.
• Objective Slide: Clearly state the purpose of the sponsorship and its potential impact.
• Benefits Slide: Highlight the advantages for the sponsor, such as brand exposure or audience reach.
• Sponsorship Packages Slide: Offer different tiers of sponsorship, detailing the perks for each level.
• Testimonials Slide: Showcase endorsements from previous sponsors or partners.
• Audience Demographics Slide: Provide data on your target audience, emphasizing their relevance to the sponsor.
• Budget and Financials Slide: Break down the costs and potential returns on investment.
• Contact Information Slide: Ensure sponsors know how to reach out for further discussions or clarifications.

What are the main types of sponsorship proposal templates?

• Event Sponsorship: Tailored for events like concerts, sports, or festivals.
• Media Sponsorship: Designed for radio, TV, or online platforms seeking advertising partners.
• Product Sponsorship: For brands looking to promote a specific product or service.
• Charity or Non-Profit Sponsorship: Aimed at organizations seeking support for philanthropic causes.
• Sports sponsorship: For athletes and teams looking to promote themselves and acquire the necessary funds to train better, improve, and win.

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Articles / How to Write a Sponsorship Proposal /

Writing Your Sponsorship Proposal

How to Write a Sponsorship Proposal That Stands Out

Wondering how to write a sponsorship proposal that not only resonates with potential backers but also gives you a competitive edge? The secret lies in creating a document that delivers your message with clarity and persuasive power. In the following guide, we'll cover the action-oriented specifics of outlining benefits, presenting data, and tailoring your pitch to different sponsors-all while keeping it succinct and free of unnecessary jargon.

Key Takeaways

• Developing a strong outline and a personalized, tiered sponsorship approach aligns potential sponsors' goals with the unique opportunities and benefits your event offers.
• A winning sponsorship proposal integrates details about the event with supporting data and social proof to underscore its value. It also uses storytelling and visuals to captivate sponsors.
• To maximize impact, proposals should be tailored to each sponsor's interests, delivered strategically, and followed up with engagement to build lasting relationships and secure future support.

Creating the Perfect Sponsorship Proposal Outline

The journey to sponsorship success begins with creating a solid outline for your great event sponsorship proposal. A strong sponsorship proposal is like a beacon, shining a light on the unique aspects and benefits of your event, ensuring that potential sponsors are drawn to the glow of opportunity. By using event sponsorship proposals, the outline is the skeleton upon which you'll articulate how your event can be a transformative experience for sponsors, playing a key role in securing a substantial portion of your event's revenue.

However, avoid common mistakes, such as an unimpressive cover letter or ambiguous event descriptions, which can dilute the persuasive clarity needed to attract sponsors.

Identifying Your Event's Unique Appeal

Consider your event as a constellation of unique stars that you must make shine for potential sponsors. Whether it's exclusive exhibition spaces, engaging speaking sessions, or the allure of brand promotion, these are the differentiators that form your event's unique appeal. Dazzle your audience by offering a range of interactive activities that not only make your event stand out but also align with the marketing needs of companies, enticing them to invest.

Some interactive activities to consider include:

• Virtual reality experiences
• Live demonstrations
• Interactive workshops
• Gamification elements
• Networking opportunities
• Social media contests

Incorporating these activities into your event can create a memorable and engaging experience for both attendees and sponsors.

Keep in mind that attracting potential sponsors is like catching lightning in a bottle-you need to highlight the unique features of your event.

Defining Clear Sponsorship Levels

Presenting a tiered chart of sponsorship options is like unveiling a tailored menu of opportunities. Sponsors can feast on the level of engagement that best satisfies their budget and marketing appetite. Imagine a spectrum ranging from the exclusive Presenting Sponsor' to the supportive Sustaining Sponsor', each tier offering its own set of tantalizing benefits. By providing a variety of sponsorship levels, you invite sponsors to align their goals with yours, selecting options that resonate with their brand and promise a fulfilling ROI.

The hierarchy of your sponsorship tiers or the creativity of your packages will guide event sponsors to their ideal spot in your event's universe.

The Power of a Persuasive Cover Letter

The cover letter of your sponsorship package is the first handshake, and the opening note is a symphony of collaboration. It sets the stage, enveloping potential sponsors in your event's narrative and lighting the path to a relationship that extends beyond a mere transaction. Creating a cover letter that captivates is an art-it requires finesse and a deep understanding of what makes your prospective sponsors tick.

As the gateway to your proposal, it must be persuasive enough to pique interest and open the door to the rich details that follow.

Delving into the Details: Building Your Sponsorship Proposal Content

The essence of your sponsorship letter is found in the details. It's more than just a document; it's a narrative that weaves together the opportunities your event presents-from exhibition space to media coverage-into a compelling story that resonates with potential sponsors.

This involves illustrating the specifics of the event such as date, location, and theme, and clearly highlighting the numerous ways a sponsor can benefit from it. The event sponsorship proposal should be a just enough information illustrating the event's value and the potential return on investment, backed by a history of past successes and testimonials that add weight to your claims. An event sponsorship proposal template can be a useful tool in creating a well-structured and persuasive proposal, especially when dealing with multiple event sponsorship proposals.

Presenting Your Event with Panache

Your upcoming event is more than just a date on the calendar; it's an opportunity filled with potential. When presenting your event, do so with flair, detailing the specifics like the where and when with precision, and highlighting anticipated attendance to underscore its reach. Paint a vivid picture of the theme, activities, and any unique features that set it apart from the sea of other events.

It's about showing rather than telling, providing a glimpse into the opportunities for sponsors to weave their brand into the fabric of your event, promising them visibility and engagement that's hard to resist.

A Snapshot of Past Success: Leveraging Previous Events

Your proposal should include social proof like testimonials and case studies. This does more than just tell a good story-it shows that you can deliver on your promises. By showcasing analytics and glowing reviews from past events, you're building a bridge of trust with potential sponsors, making it clear that you're not just a promising opportunity but a proven one.

Using visual content like infographics can turn a page of numbers into a story of success, making your proposal not just informative but also engaging and memorable. Your past events are a canvas of what's to come, and sharing post-event reports demonstrates your commitment to continuous improvement and excellence.

Audience Insights: Understanding and Presenting Your Target Market

Understanding and highlighting your event's attendees is vital. It's about aligning the stars-your audience-with the constellations of your potential sponsors' markets. Immerse your proposal in data and analytics that speak volumes, positioning yourself as a partner who's committed to measurable results. Metrics like email subscribers, website traffic, and press coverage are not just numbers; they're stories of reach and influence that potential sponsors can become a part of, enhancing the perceived value of your event.

Encourage sponsors to become storytellers themselves, enticing them to engage with your audience in a way that weaves their brand narrative into the experience of every attendee.

Tailoring Proposals for Maximum Impact

Each potential sponsor has unique characteristics and nuances. Tailoring your sponsorship letter to the target audience is about recognizing these nuances and creating a narrative that resonates with each sponsor's specific mission and values. It's about personalization-addressing your sponsors by name, acknowledging their achievements, and showcasing an understanding of their brand that goes beyond the surface level.

Whether you're spinning a tale that touches on specific industry challenges or creating a sponsorship package that mirrors the sponsor's objectives, your proposal should be a custom-fit suit, tailored to impress and engage.

Personalization Strategies for Prospective Sponsors

Personalization is the secret sauce that can transform a good proposal into a great one. It's about showing prospective sponsors that you see them, understand them, and have created an opportunity that speaks directly to them. Use storytelling and content marketing to weave their brand message into the fabric of your event, creating a narrative that highlights the benefits in a way that's both engaging and authentic.

A clean design with plenty of white space allows your key messages to breathe, drawing your target audience and potential sponsors in and keeping their attention focused on what matters most. Don't shy away from multimedia elements; they add a layer of dynamism that can bring your audience's experiences and opinions to life, offering potential sponsors a glimpse of the impact they could have.

Incorporating Sponsor-Specific Benefits

Every sponsor is seeking that perfect fit-a partnership that aligns with their objectives and offers unique benefits that set them apart from the crowd. Tailored sponsorship packages are the key to unlocking this fit, with each one designed to cater to the individual needs of the sponsor and increase their engagement with your event. Imagine providing sponsors with original content across various channels or paid social campaigns that amplify their message-it's these unique offerings that elevate your proposal from standard to standout.

In today's digital world, ensuring your proposal is responsive across multiple devices is not just thoughtful-it's essential. Demonstrating value through concrete evidence of past successes can build trust and make your proposal all the more persuasive.

Visual Storytelling in Sponsorship Proposals

Visuals can speak volumes and are valuable tools for conveying a memorable narrative in sponsorship proposals. Your proposal's visual appeal can make or break a potential sponsor's engagement with the target audience, transforming a simple document into an experience that captivates and lingers in the mind.

Using Images and Graphics to Convey Your Message

Incorporating high-quality images and infographics that resonate with your event's branding is like dressing your proposal in its Sunday best-it ensures professionalism and visual appeal. When dealing with data, let infographics do the heavy lifting, turning complex information into easily digestible visuals that make an impact and are easy to remember.

From images to graphs, the visual elements you choose can communicate your content in ways words alone cannot, providing a variety of pathways for your message to reach and resonate with potential sponsors.

The Role of Multimedia Elements

Interactive elements like clickable tabs, hyperlinks, and embedded videos give your sponsorship proposal a pulse, transforming it into a dynamic medium that invites potential sponsors to explore and interact. Scrollytelling-a technique that guides viewers through a story-can make navigating your proposal not just informative but also engaging. Tools like ROI calculators can turn abstract numbers into tangible returns, helping sponsors visualize the value of their investment in a concrete way.

Multimedia elements are not just embellishments; they are the conduits through which your event's potential and the benefits of investment are made vividly clear.

Final Touches: Refining Your Event Sponsorship Proposal Package

A well-written event sponsorship proposal resembles a gem, revealing its true brilliance after the final refinement. Here are the final touches that turn a good proposal into a masterpiece:

• Proofread your proposal to catch any errors or typos.
• Add a clear call to action to guide the sponsor on what to do next.
• Ensure all contact details are complete and accurate.
• Make sure your proposal is adaptable, ready to be updated or tweaked for the perfect presentation.

These steps will ensure that your sponsorship proposal shines and stands out to each potential sponsor among potential sponsors, making your sponsorship proposal sponsorships more appealing.

Reviewing and Editing for Perfection

The review and editing phase is where you refine your proposal to perfection. Meticulous proofreading ensures that your document is error-free, sending a message of professionalism and attention to detail that reflects well on you and your event. It's about examining each sentence for grammatical precision, checking for factual accuracy, and ensuring the clarity and coherence of your proposal.

An error-free proposal not only makes a positive impression but also increases the likelihood of engaging potential sponsors in a meaningful way.

Adding a Call to Action

The call to action is your sponsorship proposal's final flourish, the moment when you guide potential sponsors toward making a decision. It should be compelling and clearly outline the steps they need to take if they are interested in forging a partnership with your event. Whether it includes an electronic signature field or expresses a willingness to negotiate, the call to action is about making it as easy as possible for sponsors to say yes'.

It's also important to provide all necessary contact information, ensuring that sponsors know exactly how to reach out and engage with you further.

Navigating the Sponsorship Process

The quest for sponsorships doesn't conclude with the submission of your proposal. It's an ongoing process that requires:

• Communication
• Relationship-building
• Persistence

From explaining the sponsorship process to outlining follow-up strategies, the goal is to ensure your proposal reaches the right people and prompts action.

Submission Strategies: When and How to Send Proposals

Timing and targeting are crucial when sending out your sponsorship proposals. Here are some tips to keep in mind:

• January is an optimal time to connect with companies looking to make new commitments, as they have fresh budgets and open agendas.
• Direct your proposal to someone within Community Relations, Corporate Giving, or Marketing to ensure it lands in the hands of those most likely to resonate with your event's purpose.
• Use a multi-channel approach, including email, direct mail, and phone calls, to significantly enhance the likelihood of your proposal getting the attention it deserves.

Follow-Up Tactics: Keeping Potential Sponsors Engaged

Obtaining a sponsorship is comparable to tending a garden, demanding consistent care and attention. Post-event follow-up meetings and sharing detailed reports with sponsors sow the seeds for future collaborations. Regular updates and communications keep past sponsors in the loop, helping to nourish these relationships and ensure they continue to grow and flourish.

This ongoing engagement demonstrates your commitment to the partnership's success and can lead to enduring support for your events.

As we conclude this guide, consider the journey and the tools you've acquired to construct a successful sponsorship proposal. From the custom-tailored outline to the richly detailed content and personalized approach, you're now equipped with the knowledge to create proposals that resonate and engage.

Harness the power of visual storytelling and ensure your proposal is polished to perfection. And when it's time to send it out, do so strategically, following up to maintain engagement. Each sponsorship proposal is a unique creation, and with the insights provided here, you are well on your way to mastering your proposal writing.

In the symphony of event planning, securing sponsorships is a high note that can define the success of your performance. This guide has armed you with the strategies and insights to create a sponsorship proposal that resonates with clarity, creativity, and precision. As you move forward, remember that the right proposal can turn a potential sponsor into a champion of your event, leading to a partnership that sings in harmony with your goals. Let your proposal be the melody that captures the heart of every potential sponsor.

Frequently Asked Questions

How do you pitch an event sponsorship proposal.

When pitching sponsorship packages, be sure to understand the sponsor's business challenges, analyze your audience, align with the sponsor's sales goals, showcase successes, present a compelling story, detail your plan, and discuss sponsorship packages. It's important to attract potential brands, introduce yourself, show your passion for the brand, share your media kit and social platform numbers, present your rate sheet, and include a call to action in your proposal.

What is included in a sponsorship proposal?

A sponsorship proposal includes information about the event, such as its purpose, target audience, number of attendees, number of other sponsors, date, and location, as well as the benefits that sponsors will receive in return for their support. This helps sponsors understand the potential impact of their investment.

How do I start with an event sponsorship proposal template?

The Proposal Kit includes premade proposal templates and allows users to create custom sponsorship templates with its library of templates and Wizard software.

• Sponsorship Sample Proposal
• Marketing Campaign Services Sample Proposal
• Animal Rescue Shelter Sponsorship Proposal
• Awards Support and Sponsorship Proposal
• Community Theater Sponsorship Proposal
• Music Event Sponsorship Proposal
• Sponsor Logos on Vehicles Proposal
• Sponsorship Proposal
• Sponsorship of Non-Profit Proposal

How can I make my event stand out to potential sponsors?

To make your event stand out to potential event sponsors, highlight its unique features, offer interactive sponsorship opportunities, and provide clear data on past successes and audience demographics. Personalize the proposal to show sponsors how their brand can benefit from association with your event.

What is the best time to send out proposals?

The best time to send out proposals is in January when companies are setting budgets and considering new sponsorship commitments. Ensure the proposal is directed to the right individual within the organization for maximum impact. This could significantly increase your chances of securing sponsorship.

How important are visuals in a sponsorship proposal?

Visuals are essential in a proposal as they increase engagement and help convey complex information in a memorable way. Including high-quality images and multimedia elements can make your proposal more convincing.

How to Write a Sponsorship Proposal

This video shows you how to write a business proposal, business plan, report, RFP submission, grant application or any other business document in the related to sponsorships. Common situations are pitching sponsors for sporting events, community events, for advertising and marketing of products and services and so on. Proposal Kit provides design theme template packages that include sponsorship topics and completed examples.

Using our professional quality proposal and contract packages, wizards, and support documents to develop your proposals, business plans, and other business documents will give you a comprehensive final document that will present you and your organization as a highly professional alternative that instantly inspires trust.

It will provide you with the inside track.You can order and instantly download the Proposal Kit that best suits your needs.

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Here's How to Secure A Corporate Sponsor For Your Next Event

Published: April 13, 2021

When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn't cut it, so I bought a great office chair.

I didn't pay the extra money for assembly – a decision I'm convinced furniture companies want you to regret – and three installation attempts later, I have my chair.

Yeah, the backrest is a tiny bit crooked, but it still works as intended, giving me the extra support and comfort I need to do my job. That's what I imagine corporate sponsorships feel like, minus the crooked part.

When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. But it's not as easy as just reaching out to companies you want to collaborate with.

Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal.

What is a corporate sponsorship?

Corporate sponsorship is a marketing tactic in which a company provides support – usually financial – to another company for an event or project. Essentially, the sponsor pays to be associated with the other company to meet their marketing or branding goals.

While financial support is usually synonymous with sponsorship, that's not the only way a company can contribute to your event. Here are three main types of sponsors:

• A media sponsor will help your event or project gain the publicity needed to attract attendees. The sponsor may invest in ads in the local newspaper, TV commercials, or other marketing efforts to help you gain exposure.
• An in-kind sponsor will offer things other than money. Looking for a venue? They may provide that. Need food vendors or prizes? That's another way they can contribute. They could even help you secure a keynote speaker. This type of sponsor provides the resources you need to accomplish your event goals.
• A digital sponsor will assist in the execution of tech-related activities for your event. This can be providing the hosting platform or an app.

So, what's in it for the sponsors? For one, associating with a company that has a positive brand image can be an effective way for a brand to improve its market perception. It's also an opportunity to gain more exposure and reach audiences they may not yet have access to.

On the sponsored side, attaching your company to an established brand can also boost your credibility and help you reach more consumers in your market.

Examples of Corporate Sponsorships

1. essence's "dear black men" event.

Image Source

In June 2020, Essence held a virtual summit designed to celebrate the Black community and Black men in particular. The "Dear Black Men" event was sponsored by Bevel , a consumer goods brand whose target audience reflects the event attendees.

The second sponsor was Advancing Black Pathways , JP Morgan Chase & Co.'s fellowship program that centers its work around empowering members of the black community.

Given the topic and the target audience, these sponsors were a great match for this event.

2. A Free Bird, Org

Storage Mart is a nationwide storage company that's core values include supporting philanthropic initiatives. A Free Bird is a nonprofit organization helping children battling cancer find joy in the arts.

One thing to note is that A Free Bird has a webpage dedicated to sponsors. In addition to reaching out to sponsors, your company can also proactively set up a page to attract and direct companies interested in supporting you.

3. Victoria Film Commission

          View this post on Instagram                       A post shared by Victoria Film Commission (@visfilmcommission)

Both companies have more in common than just the name "Victoria," and that's locality.

The Victoria Film Commission is a nonprofit with a mission to promote Southern Vancouver Island as a film destination.

In a statement, Chateau Victoria Hotel & Suites revealed that supporting local businesses is a part of their mission, given that it is owned and operated by a local.

How To Get Corporate Sponsorship for an Event

1. plan internally..

Before you reach out to sponsors, there's a lot of prep work to complete. Start by gathering all the information you'll need to attract sponsors.

The first is the vision for the event or project: What is the purpose, and what do you want audiences to gain from it?

Say you're the newest affordable office supply company in the market. You may want to host an event to solidify your brand as a go-to store for office items.

Next, what are the goals of your event? How will you measure success? This is an important factor to consider, as it will inform which sponsor you choose. You'll want to work with a sponsor with event goals in sync with your own.

What comes after is figuring out your attendees. How many attendees do you expect, and who are they? This is arguably the most important factor for your sponsors, because they'll want to know if your audience aligns with the persona(s) they're targeting.

As a furniture company, you may expect professionals between 20 to 30 years of age who have recently entered the workforce and are looking for affordable supplies to stock in their office. A brand that also targets young professionals would be a great sponsor.

If you're a nonprofit fighting world hunger, for instance, you'll want to find a company with a mission that includes philanthropic efforts like these.

Another big selling point are your event assets. How are you attracting consumers to your event or project? This could be a well-known speaker, interactive activities, or innovative presentations.

And lastly, based on these factors, what resources are you missing? This will help you determine the type of sponsorship your brand needs so you can draft your proposal using the right language.

2. Build a nurturing workflow.

Getting a sponsor can be a long process that requires a lot of relationship management.

You can't just send an email to your sponsor and consider it done. It may take a few (or more) conversations to secure an agreement. While that may seem tedious, both parties need to ensure it's the right fit.

Before you even reach out to your sponsors, build a workflow to streamline the communication process. Here's an example of the automation you could set up in your CRM:

• Reach out to X sponsor and include a link to schedule a call with Y team member. If scheduled, the team member will receive an email with the details of the sponsor and preliminary screening questions.
• Send follow-up email in three days if contact has not responded to initial reach out.
• After the initial call, send event details over to the sponsor.
• Follow-up with X sponsor to ask thoughts on event details if no response after three days.

These are processes you can automate in your CRM platform to facilitate communication between you and potential sponsors.

3. Decide what brands to reach out to.

Now that you're ready for outreach, decide who is the best fit for your brand.

Don't know where to start? Look at brands that have already sponsored other businesses in your industry. This creates an easier point of entry. You can also look at your competitors. What type of brands are they collaborating with?

Once you have an idea of who to contact, do some research. Look at the company's mission and values to see if they align with your own. What about its audience? Is there an intersection between your target audience and theirs? That's a selling point you'd want to highlight in your sponsorship proposal.

Track the company's current brand perception – you can leverage this information to convince them why partnering with you would be positive for their image.

You'll also need to evaluate their local presence. If your sponsor has no presence in your region, they may not be the best fit, as you'll want your sponsor to bring more exposure to your event.

In addition, be sure to check that the companies you're considering have sponsorship guidelines. Some brands have strict eligibility rules, and you wouldn't want to waste your time reaching out if you don't meet their requirements.

4. Find out what your sponsors are looking for.

Learn everything you can about the company to see if it will be a good fit for your event. This means reaching out to the company and asking questions like:

• Who is your target audience?
• What are your marketing goals?
• What do you look for in a company you sponsor?
• How do you measure the success of a relationship with your sponsor?

These questions will help you get to the heart of what your potential sponsors are looking for and write a proposal that speaks directly to that.

5. Prepare your sponsorship proposal.

Your sponsorship proposal can make or break your chance of getting a sponsor. So, you want to take your time tailoring it to each sponsor you're reaching out to. Every proposal should have:

• An overview of your brand
• Event details
• A breakdown of what you need from the sponsor
• A personal touch

Let's dive into each of these points here .

6. Start your sponsor search.

It's time to reach out – where do you go?

The easiest place to start is online. Websites like SponsorMyEvent are designed specifically to bring brands and sponsors together. You can start there during your initial search to narrow down potential companies.

If you're going the traditional offline path, use LinkedIn to identify the right employee to call or email. You don't want to waste any time reaching out to employees who aren't in a position to discuss the sponsorship.

Corporate Sponsorship Proposal

By including the following elements in your proposal, you will make sure your proposal stands out and get one step closer to securing your sponsors.

1. Brand Overview

When reviewing your proposal, the first thing your sponsor will likely ask is, " Who's this brand? " This is your opportunity to make a great first impression and WOW your sponsor.

Tell a story about your brand, your mission, your values. You can dive into how your company got started or focus on your company's recent path. Either way, you want to aim for emotional appeal.

You can get into the nitty-gritty later. This is where you capture their attention and make them want to sponsor you.

2. Event Details

This section is where the meat of your proposal starts.

Describe your event or project. What is the goal, and what does success look like?

Then, cover your attendees. Who is the target audience for this event? Your sponsor will want to know if your event will allow them to reach their key demographic. If not, focus on how your event will help them accomplish the marketing goals they outlined during your initial conversation.

3. Required Resources

When it comes to asking for what you need, don't beat around the bush.

Describe exactly what resources your team will need from the sponsor and how they will be used.

Let's say your team has determined that you need a $10,000 contribution for your upcoming event. You'd include that along with a breakdown of the cost allocation, as follows:

• Location rental: $2,000
• Keynote speakers fees: $5,000
• Decor: $1,000
• Food vendors: $2,000

If your team needs a non-financial investment, outline what you'll need and why it's important for the execution of the event.

4. Incentives

One question potential sponsors may have when reviewing your proposal is, " What's in it for us? " This is your turn to highlight how they can benefit from working with you.

During your initial research and preliminary contact with the company, you should have learned what the company is looking for. This could be a better brand image or exposure to a target segment. Use your proposal to highlight how this event will help them accomplish their goals.

Many brands can also be incentivized by being included in the event in the follow ways:

• Adding their logo to all event marketing collateral
• Giving them a designated booth at the event
• Offering a presentation slot

5. A Personal Touch

Finally, your proposal won't be complete without adding a personal element to your presentation that ties right back to the sponsor.

There's nothing worse than a generic pitch. Make sure to include elements in your proposal that connect you to the sponsor. Whether that's their market entry story, their values, or their latest initiatives. Include anything that can help close the gap and convince your sponsor you're meant to work together.

Securing a corporate sponsor requires a lot of planning and strategy. But if done right, not only will you gain a partner for your next event, but you'll foster a relationship with a brand that can continue to support you in the future.

Don't forget to share this post!

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Business Sponsorship Proposal Template

Our Business Sponsorship Proposal Template is an invaluable resource for anyone looking to present a polished and professional proposal. It features 20 unique page layouts where you can explain your proposal in fine detail. It conforms to both A4 and US Letter dimensions, adding to its practical appeal.

The template was skilfully crafted in Adobe InDesign, with makers of Product Launch Events, Digital Marketing Events, and Startups in mind. Boasting sharp aesthetics and a professional tone, it comes in two popular paper sizes, viz. A4 and US Letter. This versatile and flexible template is absolutely easy to customize, making it apt for your event undertakings.

Your business need not settle for any less than perfection, and this Proposal Template ensures just that. It is wholly editable, giving you the freedom to incorporate your brand colors and fonts. Yet another feature that makes it an indispensable asset in your business toolkit.

Details & Features

• Uniquely easy to customize
• 20 pages, available in A4 & US Letter sizes
• CMYK @ 300 DPI Print-ready
• Created using Adobe InDesign, compatible with Legacy files
• Package excludes images
• Free fonts included

Why We Like It

We strongly recommend the Business Sponsorship Proposal Template due to its professional aesthetics and ease of customization. It allows you to modify according to your brand. The sheer number of unique page designs provides plenty of options for showcasing your proposal, making it a truly versatile product.

Related Event & Sponsorship Proposal Templates

Creative Event Sponsorship Proposal

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The Complete Guide to Sponsorship Strategy

by Chris Baylis | March 23, 2020

Why you can trust Sponsorship Collective

• The Sponsorship Collective has worked with over 1000 clients from every property type all over North America and Europe, working with properties at the $50,000 level to multi-million dollar campaigns , events and multi-year naming rights deals
• We have published over 300 YouTube videos , written over 500,000 words on the topic and published dozens of research reports covering every topic in the world of sponsorship
• All of our coaches and consultants have real world experience in sponsorship sales

Table of Contents

Sponsorship is a two-sided opportunity , bringing sponsorship “properties” and sponsor brands together to create meaningful experiences for their shared audience . When done properly the sponsorship property gains the funds needed to develop truly evocative events from community charity runs to major international conferences. The sponsors, in turn, get up close and personal with the most significant segments of their target audience. Sponsorships are boundless in their capacity to reach audiences that is what makes them so valuable.

Sponsorships are limited only by the budgets of the sponsors and the capabilities of the property to deliver an evolving selection of both traditional and experiential marketing opportunities. However, because sponsorships are so apparently “flexible” it is not uncommon for properties to stray from a solid plan leading them headfirst into a disastrous attempt to obtain sponsors.

Although the mix of assets and available opportunities might change, your goals are always the same. You want to find sponsors who are the most likely to engage your audience. The only way to make this happen effectively is to have a sponsorship strategy.

What is a Sponsorship Strategy?

Sponsorship is the act of providing funding to a particular entity or event in exchange for opportunities to reach a very specialized audience. Sponsorship involves the property that is running the event or providing the opportunity and the sponsors who pay to participate via a long list of marketing “assets.”

What are Assets?

Assets are basically marketing tactics that can include:

• Advertising
• Branded content
• Content marketing
• Digital marketing
• Direct mail
• Employee engagement
• Exhibit space
• Experiential marketing
• Hospitality
• Lead capturing
• Logo placement
• Media exposure
• Product placement
• Public relations
• Social media
• Speaking opportunities
• Thought leadership

Each asset becomes part of the packages you choose to offer sponsors and once sold each asset then has to be “activated” successfully. Activation is applying the asset to the event and ensuring it is executed perfectly. Your ideal scenario is to ensure every asset offered aligns with each sponsor’s goal behind their decision to participate in an event.

What are Sponsorship Goals?

Wait, hold on. It isn’t always about sales? Nope, it isn’t. That’s the beauty of sponsorships. They are designed to cater to the varying needs of sponsors. Sponsors choose the properties that offer them the best opportunity to connect with their audience using the assets available to meet their goals. So, a sponsor can consider their needs and how they would like to engage their audience to achieve or improve:

• Brand awareness
• Lead generation
• Out and out sales
• Thought leadership potential
• Social media presence
• Improved social responsibility perception
• Product launches

Of course, each sponsor will have its own purpose and choose the assets that work for them. Therefore, an important element of sponsorship success is for properties to understand the needs of their sponsors. This is why following our sponsorship strategy guidelines is so important.

Laying the Foundation to Build a Sponsorship Strategy Template

There are several steps in the sponsorship process. Your strategy has to address each step properly in order to be successful. It takes a strong foundation to support what you are selling; therefore, sponsorship needs to have a product to sell. It is not enough to simply say, “I am having an event, give me your money.” Instead, you have to provide a tangible inventory that lists a solid variety of assets sponsors will want to buy. Sponsors are looking for the right audience and value based on proof you can help them connect with their audience effectively. Your sponsorship foundation requires:

A Defined Property

  A property refers to the assets you can offer to sponsors based on the audience you share. It allows you to meet common goals and can include the following:

• An event such as a gala, a marathon, a conference , a concert, a competition, etc.
• Naming rights allowing sponsors to purchase the rights to see their name affixed to either an actual physical building such as a stadium, library or theater; a section of a university, hospital wing, etc. or an actual event.
• Programs can be a standalone program such as a scholarship or research program, or programs that are bought as part of another property such as awards for an event, seminar programs for a conference, or training programs at a marathon.

In theory, you can offer just about anything as a sponsorship property based on your events, your communications, your physical spaces and your stakeholders. With some thought, you can create a number of opportunities that can be packaged to attract sponsors who see new ways to get in front of your audience.

Inventory Building

The best way to build your inventory is to list as many assets as possible. This first phase allows you to just shoot out ideas, get them on paper (or a whiteboard) so you can study them and decide what makes sense for your property(s). You might get some additional jumping-off points to develop your inventory or decide to cross some ideas off the list. It’s a process that takes time, but it can be a little easier going if you use basic categories:

• Naming rights of physical spaces
• Naming rights of programs
• Product giveaways and samples
• Exhibiting opportunities
• Newsletters and mailings
• Pass through benefits
• Use of venue
• Traditional media
• Employee benefits

Your list should be long covering both typical advertising opportunities as well as less tangible assets that will make the biggest impact on your audience. What you’ll want under each category is a list of things specific to your event and the opportunities you can offer. So for example, with naming rights of physical spaces you would want to do a walkthrough of your venue to look for the highest traffic areas for prime sponsorship ops, unexpected spots you can post logos, and then just the basic areas you can place logos.

Next, look for some intriguing ideas that will raise eyebrows and inspire visions of success such as:

• Co-branding
• Product endorsement
• Cause marketing
• Thought leadership ops
• Category exclusivity
• Meeting celebrities and industry influencers
• The power of your own brand, not to mention other influential high-profile sponsors associated with your event
• Unusual experiential marketing opportunities

This is a step that takes time and is never right with your first stab. Keep at it with a focus not on the prospects you have in mind but more so on your audience. If it will resonate with them, it will resonate with your sponsors (hopefully, if not you might not be targeting the right prospects!). In the long run, your main goal should be shared with your sponsors: Meet the needs of your audience. Which brings us to the next step, audience identification.

Audience Identification

So, your audience is your biggest selling point. This is really what prospects are looking to buy. Your audience is what helps you weed out random sponsors desperate to get in front of anyone. Instead, you can find sponsors that align with your brand and your other sponsors. You need high-quality sponsors that make sense to your audience. They are problem solvers, entertainers, and informers. Your sponsors need ways to reach a specific target market and your job is to define that market, so they see value in the experience you are offering. When you offer a clearly defined audience, complete with segments, you can show prospects exactly what you are selling.

Data on your audience is the true grit of what you offer sponsors. Therefore, you have to develop a data collection process that allows you to get as much detail on your audience as possible. This is what sponsors long to see, and this is what you will show them:

• The things that motivate your audience to participate with your organization
• Why they chose your event
• Their favorite parts of participating with your organization
• The things about participating they would improve and how you improved it
• The reasons they might participate again
• The reasons they wouldn’t participate again and how you are overcoming this
• The types of programs they have attended in the last 12 months
• The problems they need to resolve
• The preferred way they wish to interact with brands i.e. social media, online chats, newsletters, emails, etc.

Your data goes beyond baseline demographics. It is deep and insightful which makes it easier to list assets and explain why they will work for your sponsors. Detailed data allows you to create segments and niche markets that will attract prospects. Your packages can’t be created without an intimate understanding of your audience and their needs. This works in hand with understanding your prospects’ goals. When these two things align you make sponsorship magic.

How to Build Custom Activations

As mentioned in our explanation about what exactly sponsorship is, we briefly touched on sponsorship activation . Once you sell an asset, it is your responsibility to set it in motion. However, activations can vary greatly in what they offer and what they are designed to achieve. That means you might find it necessary, and rightfully so, to find ways to offer custom activations to better engage your audience and help your sponsors meet their goals. Custom activations are fun. They get your team’s minds focused on churning out new twists on tried and true marketing tactics, with a focus on experiential ideas. But it is not just your team, but your sponsor’s team as well. When you put your minds together, you can brainstorm and create unique experiences. You can address:

• Ideas based on the theme of your event
• What your audience might like to see
• Past promotions or activations you have done, or seen that were successful
• What’s appropriate for your venue or sports team
• Past things your sponsor has tried successfully, or that were failures
• Ways to ease pain points, resolve challenges, offer solutions, educate or entertain

A good brainstorming session will allow you to tap into creative experiential marketing tactics such as:

• The unexpected: Is there something you can build on a large scale to impact your audience? Some kind of iconic figure, celebrity, technology, character, visual, etc. that will surprise and delight? In other words, you want to go deeper than just a sign on the green at a golf tournament .
• Something immersive: What activities can you offer that are more interactive that will entertain and educate your audience? Video, AR, intriguing backgrounds or worlds to be explored?
• Leverage the latest technology: How can technology be used to enhance your audience experience? Can you use projection mapping to create optical illusions? Trigger video activations to surprise and engage people as they walk by certain booths or entranceways? Feature a massive digital display that allows people to post their experience at the event in real time to their own social media pages?
• Relevant “treatments”: Based on your event, can you treat your audience to free experiences such as tarot readings at new age events, free massages at wellness events, free training tips at fitness events, free makeovers at beauty events, free costume rentals at fan events, etc.

In other words, what can you offer sponsors to ensure attendee satisfaction?

Asset Valuation

You might be thinking that sponsorship fees could be a bit of a wildcard. Unfortunately, your prospects won’t see it that way. There is a way to assess the value of your assets to ensure you meet your revenue goals while being realistic about what you figure your prospects will view as reasonable.

Once you’ve defined your properties, listed your assets, and identified your audience you can start assigning value to your assets and packages. The easiest way to do this is to research like advertising options based on the audience exposure you expect to offer in hand with the asset itself. Some things will be easier to research such as:

• Ads in trade magazines that can be applied to logo placements
• Google AdWords for social media opportunities
• Pay per click fees based on similar audiences
• Local paper ads for like ads you will run in print for the event
• Digital ads
• Radio/TV ads

Valuation is based on the same things as other types of advertising such as how much exposure, views, readers, etc. each asset offers. Consider how much your target audience is worth by looking at things such as what your competitors are charging for their events. Do you offer the same quality of audience? Have you done research about your audience you can present to your prospects to prove their value? What do you offer that other events don’t that can make your assets more valuable?

What experiential assets will provide the most and least exposure at the event to create a sliding scale? Estimate how many attendees are expected (which is easier if you’ve held the event before of course) and how much exposure each asset will offer. Each price must be backed up with a list of benefits that help show its value for sponsors. If you can do this, you can sell your packages confidently.

Your packages should then target common sponsor goals such as Brand Awareness, Influencers, Sales and Lead Generation, Product Launches, etc.

Identifying the Market

Every sponsorship opportunity has a market . The best way to identify your market is to understand your audience. If you know what your audience wants , then you can create a list of very viable prospects that won’t look at you with confusion when you approach them.

Brainstorm Prospect Ideas

Ask yourself some simple questions:

• What brands resonate with your audience?
• What brands sponsor your competitors’ events?
• What companies do you currently partner with that might make sense such as vendors and suppliers?
• Who in your personal and professional networks might make a good prospect?
• Would they know anyone they could refer you to?

You can also expand your prospect list by considering brands that might align well with some of the prospects you are targeting. These are the prospects that might not be as obvious, but when looked at from the eyes of your audience might suddenly offer an opportunity.

Leverage your team for ideas, while also getting them thinking about their own contacts. Who do they know who could offer a referral or introduction? Look for your own networking opportunities such as upcoming events or related conferences. Are their industry associations you can join to find new contacts? These are good ways to generate some warm leads, instead of having to start off cold.

Find the Right Contact  

Armed with your list of prospects, find the name of the person you should be reaching out to. The best place to start is LinkedIn where you can search via brand name and titles that include keywords like:

• Sponsorship
• Business Development
• Communications

You can always add a line in your cold email that says apologies if I am reaching out to the wrong person, but if you could advise me who I should speak to it would be most appreciated.

Set Up a Sales Pipeline

Before you go off half caulked in sales mode, create a sales pipeline to keep you focused and organized. You don’t want to focus on revenue, but instead the volume you need to generate at each stage of the prospecting journey. Your pipeline should include:

• Cold prospects
• Discovery meetings
• Sponsorship proposals
• Deals closed

You then need to determine your revenue goal and estimate how many sponsors you need to meet that goal. Use your revenue goal divided by your average package cost to get this number.

Set Pipeline Stage Goals  

The hardest part of the sales process is facing up to the fact that your long list of prospects is going to shrink at each stage of the pipeline. If you set goals, you can concentrate on your progress and know when it’s time to feed more prospects into the cold prospect/call slots. In order to reach the number of sponsors needed you can track the number of:

• Cold calls you need to make each week
• Discovery sessions you need to schedule each week
• Proposals you’ll need to send out each week

When you track these numbers, you can keep the pipeline active until you meet your goals.

The Sales Process

You’re probably thinking, “Finally!” but there is a method to our madness . No one, and we mean no one, wants to receive a sponsorship proposal out of the blue. Therefore, you need to fine-tune the sales process and delay your urge to send out a proposal. That’s why we’ve created a very specific sales process to seal the deal with the right sponsors.

Lead Qualification

Your cold calls/emails are not focused on selling a package . Your goal is to qualify leads. The only way to do this effectively is to learn about their goals. Send an email explaining their LinkedIn profile looked like they would make a good resource for a project you are working on. Suggest a time to call or meet with them to pick their brains. You can then learn about their marketing and how you might fit in with their plans, so you can qualify them for a discovery meeting.

Discovery is the ultimate qualifying conversation . It is still not the time for a proposal but instead the time you ask questions to find out how you can help them meet their goals. Dig deep for problems they face that your event can solve. If they are intrigued and they are open to the idea of sponsorship, this sets the foundation for your customized proposal creation.

Proposal submission

  Your sponsorship proposal includes the following:

• Title Page/Letter with your logo, event name and tagline, without using the word sponsorship or proposal.
• Audience/Target Overview
• The opportunity you are offering and why it suits their needs.
• Menu of opportunities based on the goals they’ll help them achieve and the assets available under each opportunity.
• Sample activations to demonstrate how they can reach their goals with each activation directly tied to their specific pain points.
• Contact page with a clear call to action and an invitation to share their insights about the proposal, anything that is missing and things that they think will work.

Encourage them to carry on the conversation so you can get to the next level of selling the sponsorship. Prefer to send a sponsorship letter instead? Check out this post for a template .

Follow up Often

  You now have a relationship so don’t be shy. Reach out often after giving them a few days to absorb the offer. Feel them out and look for opportunities to call them. Did you just bag a major sponsor that might impress them?

A celebrity or keynote speaker that will be a big attraction for their audience? A new opportunity to add to their package? All these things make it more natural to contact them and bring up the proposal. If you keep them interested and show you are sincere in wanting to help, you are more likely to seal the deal.

Measuring ROI and Fulfillment Reports

Following your event, you owe your sponsors a fulfillment report . This is proof your activations worked, and you were successful in delivering the results you promised. Consider the value you assigned to each asset and show ROI anyway possible. A big indicator will, of course, be the number of attendees/impressions for their brand, but this won’t be enough.

Your report provides:

• An at a glance chart showing each asset and its delivery
• Stats on event attendees
• Impressions or participation numbers for their activations including social media data, web traffic, and other engagement metrics
• Examples of what your team did to ensure success
• ROI calculation
• Images of their activations

When you provide proof, you are more likely to have renewals for your next event. Present the report in person, discuss successes, review failures and get their feedback for ways to improve next year . If you met their goals, you are good, however, if you helped them exceed their goals and see unexpected results you are golden. Over delivery equals renewals year after year.

• About the Author
• Latest Posts

Chris Baylis is the Founder and Editor-in-Chief of The Sponsorship Collective . After spending several years in the field as a sponsorship professional and consultant, Chris now spends his time working with clients to help them understand their audiences, build activations that sponsors want, apply market values to their assets and build strategies that drive sales. 

Read More about Chris Baylis

• 10 Techniques to Increase Sponsorship ROI and Brand Value
• How to Get Sponsors Despite your Geography!
• Sponsorship Realities Every Sponsorship Property Needs to Know

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Sponsorship Proposal Template

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This sponsorship proposal template has 18 pages and is a MS Word file type listed under our sales & marketing documents.

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Sponsorship Proposal

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