MBA Capstone & Thesis | 2022 Guide

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Updated November 17, 2022

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Typically serving as the culminating experience in an MBA program, a capstone or thesis project bridges academic study and professional practice, applying the skills gained from an MBA to real-world business management and research. Thesis projects commonly take a more academic, research-based approach, while capstones focus on the practical side of business, often requiring students to identify and solve problems at real companies.

Capstones require students to synthesize everything they've learned from their MBA programs, serving as their best opportunity to demonstrate understanding of business principles and practices. Andrew Gold, an associate professor of management at Saint Leo University in Florida, puts it plainly: "The capstone is probably the single most important class in the entire program."

This page offers a general guide to MBA capstone and thesis projects. Below, find an overview of the key differences between the two types of projects, typical steps to research and writing, capstone project examples, and answers to common questions -- all accompanied by expert advice from an MBA faculty member.

What's the Difference Between a Capstone and a Thesis?

While a capstone and thesis serve similar functions, most MBA programs distinguish between the two projects. MBAs typically include practicum/internship components, enabling students to gain hands-on experience in professional business environments. Capstones build on this experience, requiring students to develop practical solutions to real-world business problems.

As Gold explains, "The [capstone] is intended to demonstrate that you understand and can apply what you have learned about the various disciplines in the business school and use some creativity to put together comprehensive analyses of complicated, real-life problems."

A thesis generally takes a more academic approach, requiring students to answer a question to contribute new knowledge to the field through a comprehensive research paper. Programs with an academic focus, preparing graduates for research and academic positions, might opt for a thesis over a capstone.

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The MBA Capstone

Broadly, MBA capstones require students to synthesize major program principles to address contemporary business issues, serving to assess overall knowledge and individual skill. As Gold explains, "In addition to demonstrating students' abilities to analyze complex problems, the [capstone] typically shows evidence of creative thinking, critical thinking, and the ability to examine a problem from a variety of functional perspectives." The following sections detail typical capstone components and processes.

The MBA Capstone Process

The MBA Capstone Format

Choosing Your Capstone Topic

Example Topics for Capstone Projects

Business plan for a startup venture, analysis of emerging technology threats, reorganization after corporate downsizing, gamification of sustainability behavior, feasibility and market analysis for a new app.

Completing Your MBA Capstone

How to Research for Your Capstone

Capstone research often involves a literature review of existing information on a topic, along with original research into the company itself. To address a business problem, students must understand both the general nature of the problem and its specific impact on an organization.

Gold recommends students familiarize themselves with their capstone topics before contacting their organizations with questions: "Get as much information as possible from publicly available sources. Prepare questions in advance."

When conducting interviews, strive for courtesy and professionalism. "Understand that the people you speak with in the company are doing this outside their normal job routine, so make it as easy as possible for them to help you with the least amount of effort on their part," Gold adds. "Be specific with your requests and be very professional."

How to Outline Your Capstone

After conducting initial research, students should create an outline to organize their ideas and prepare to write their capstone papers. Exact organizational strategies vary depending on capstone subject, but most papers begin with an introduction to the company and/or business issue before moving into a more in-depth problem statement. The paper then states capstone goals and objectives, and it describes methods and strategies, a management plan, and a strategy for evaluating the effectiveness of the project.

Gold offers some practical advice for students: "Start with a high-level list of bullet points that will carve out each of the different sections of the project. Then start to narrow down each of the sections. Much of the outline will develop as you start to proceed with the project and there are a variety of templates online that you can also use as a guide."

How to Write Your Capstone

Gold recommends students begin their writing with high-level questions: "What is it that you are trying to answer? Avoid very simple yes/no-type questions, and instead ask questions like, 'How might we' or 'How can we,' that imply more complicated answers. As you hone in your question/topic for your project, then start to think about how you would go about answering the question."

Given that most capstone projects aim to propose solutions to business problems, students should ensure they clearly define the business problem, their strategies for addressing it, and their methods for evaluating strategy effectiveness. Capstone writing should always adopt a professional tone, suitable for academic or business communications, and students can work with faculty to ensure their work meets professional standards.

Capstone Project Workflow Tips

Make realistic goals, divide work into stages, delegate tasks efficiently, use past work as a guide, seek assistance when necessary.

Presenting Your MBA Capstone

How Is an MBA Capstone Graded?

The MBA Thesis

An MBA thesis functions similarly to a capstone in some regards, but the two projects maintain notable differences. While capstones address practical business problems, thesis projects draw on original research to contribute new knowledge to the field of business. This section outlines major components of an MBA thesis.

The MBA Thesis Format

Choosing Your Thesis Topic

Completing Your MBA Thesis

Presenting Your MBA Thesis

How is an MBA Thesis Graded?

Frequently Asked Questions About MBA Capstone

What is an mba capstone project, what are different types of mba capstones, is a capstone course hard, how long does an mba capstone project take, what is a great company for an mba capstone analysis project, what happens if you fail your capstone, is a capstone the same as a thesis, what is the difference between a dissertation and a capstone, is a thesis required for an mba, how long is an mba thesis, meet andrew gold.

Portrait of Andrew Gold

Andrew Gold

Andrew Gold , Ph.D., is an associate professor of management at Saint Leo University in Florida and an adjunct associate professor at the University of North Carolina, teaching managing innovation processes and performance in the online MBA program . He received his bachelor's degree in finance in 1992 from Ohio State University's Fisher College of Business, with a focus on international finance and investments. He received his doctorate in 2002 from the University of North Carolina's Kenan-Flagler Business School, with a focus on strategy and innovation management.

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Best MBA Capstone Project Ideas

Top MBA Capstone Project Ideas For Theses and Dissertations

MBA Capstone Project Ideas

Given that this is your first time completing this kind of project, it might be challenging for you to think of a catchy and original title. It is advised that you look for a MBA project writers that can assist with fresh and original research topic ideas for an MBA thesis so that you can develop a distinct and researchable MBA project. Your goal should be to gather MBA capstone project ideas that can be of assistance in producing a suitable case study in accordance with your area of specialization, whether you specialize in economics, human resource management, accounting, marketing, technology, entrepreneurship, business management, finance, e-commerce, or any other field.

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Marketing: MBA Capstone Project Ideas For Beginners

Many MBA in Marketing courses includes various projects to improve your educational experience. Here are a few interesting and excellent business capstone project ideas you can choose from for your MBA marketing program. You can request our MBA project help service to assist you turn any topic into a viable project.

1.   Examining consumer behavior and developing user engagement and retention strategies for a platform that streams documentaries

One of the most important steps in developing effective marketing strategies to engage & retain users, especially for brands with digitally based platforms, is understanding consumer behavior.

2.   Review and analysis of consumer delight with online shopping portals for e-commerce

The world has seen a boom in e-commerce over the past six to seven years, but ask yourself this question; are customers happy with their online shopping experience, or are there still some issues that need to be resolved?

3.   Customer service’s impact on customers in the telecom industry over the last ten years

Customer service is a significant component of after-sales care that can improve the client’s overall experience and delight them to keep them coming back for more. What effect would such a strategy have in the competitive telecom sector?

4.   Strategies for acquiring online customers for a new-age furniture and appliance rental startup.

For furniture and rental startups to reach their potential customers on Fb, Twitter, Google, Instagram, and other platforms and gain clients at a reasonable cost, they would need to implement the proper messaging and targeting strategies along with the proper optimization strategies.

5.   Research on packaging for different product types and its application as a brand-building tool

Consumers remember brands based on the color schemes and packaging used for different products, and packaging has long been utilized as a tool for branding promotions.

6.   Increasing brand awareness among the target section through innovative & creative social media strategies for a young travel company

Social media strategies can greatly increase brand awareness and customer engagement when used properly.

7.   Analysis of the brand positioning of Coca-Cola, one of the most recognizable brands in the world, from its inception to the present

After studying consumer behavior and the psychology of the target market, Coca-Cola’s marketing team used a variety of creative strategies to transform a beverage drink into one of the world’s most beloved brands.

8.   Analysis of how the global auto industry is developing, including top brands, consumer trends, market share, and marketing strategies and campaigns

The automobile industry is one of the most fiercely competitive, with many domestic and international players. Sales are challenging, and consumer behavior patterns are distinctive. Because of all these factors, brands must work arduously on their marketing plans to stand out.

MBA Capstone Project Ideas for IT

IT projects have grown more complex as the topics for MBA projects have advanced. Information technology must be more flexible and user-friendly as users demand, making competition more important. Students pursuing MBA capstone project topics in IT must complete a project to demonstrate their knowledge of the material. They must develop an IT project that will demonstrate the knowledge and skills they have acquired throughout the MBA program.

Students should exercise extreme caution when selecting topics for their IT-related MBA projects. While common topics will give a poor impression of your competence, well-prepared and researched topics will make a positive impression. Students must therefore conduct adequate research before beginning any IT project.

Picking the best subject for their projects is a common challenge for students. They frequently choose very simple subjects for their projects or pick the hardest ones to make an impression. But they frequently fall short of getting good exposure from them. They might not be putting much thought or effort into the project topics. However, these minor project failures will harm their career as a whole. Therefore, each student must take these MBA capstone project ideas in Information Technology seriously.

Here are the trendiest IT capstone project ideas for MBA students.

MBA Capstone Project Ideas That Have Not Received Much Research

It takes a lot of research into your field of study to identify areas that prior studies seemed to have overlooked to come up with MBA capstone project ideas that will make your dissertation stand out and earn you a Master’s Degree. However, this can be quite simple if you have clearly defined your areas of research interest. Here are a few examples of MBA capstone topic ideas in fields that haven’t been thoroughly investigated:

MBA Capstone Project Ideas for Business Analytics

Due to technological advances, in recent years, the amount of data available has grown exponentially. This has created new opportunities for companies to utilize the data to make informed decision. Business schools have introduced programs that teach prospective professionals on deriving insights from structured and unstructured data. MBA in business analytics curriculum tailors to produce graduates with strong understanding and skills in descriptive, predictive and prescriptive analytics to make data-driven decisions.

The culmination of the program is completion of a capstone project. Students are required to utilize analytics to solve a real world business problem. The capstone project requires a student to define the business problem, collect and analyze data and model and develop actionable solution. In case a student does not have a sponsoring organization for his project, he will be required to scout for a topic to work on. Here are a few MBA capstone project ideas for business analytics that business analytics students can use:

MBA Capstone Topic Ideas in Human Resource Management

mba project ideas for HR

1.   Employee Training Requirements in the Banking Sector

Every year, the banking industry changes, and bankers deal with millions of customers, many of whom have little to no knowledge of banking services. This also implies that regular training for all staff is necessary to cater to the needs of all of these customers.

2.   Examining Performance Evaluations and Bonuses

Is the appraisal system designed to fairly reward the top performers, or are there flaws that make it impossible to do so? What is the bonus payment structure? Is a fair bonus system in place at the company during successful financial years?

3.   The Effects of Career Planning and Progression on Workers in Quick Food Chains

The possibility of career advancement motivates workers to put in extra effort and increase productivity. Advancement in one’s career is frequently accompanied by better pay, a better job, and more respect. How are career development and planning handled in the fast food industry from the ground up while considering the impact on employee morale and motivation?

4.   Employee Retention Techniques

An organization should have the lowest employee churn in the sector, and its employee retention programs should be quite successful. Additionally, it should provide various employee reward programs to maintain staff motivation. How should these strategies be put into practice to ensure their success?

5.   Investigation of Employee Satisfaction in the Telecom Sector

Tens of thousands of people are employed in the crucial telecom sector. Some of the most well-known businesses, including Airtel, Jio, and Vodafone, are executed in this sector. One of the industries with the most intense competition is this one. The work is monotonous, and workplaces are notoriously stressful. What level of employee happiness do you think this sector has?

6.   Employer Branding Techniques in Challenging Businesses

Employer branding enables a business to promote itself to students and potential employees as the best workplace. How will you convince employees to join struggling businesses using various employer branding strategies?

7.   An Investigation into the Various Employee Welfare Programs at Fast-Moving Consumer Goods

Many high-end and recognizable brands exist in the quickly evolving consumer goods industry. They have a huge workforce and provide lots of employee-friendly benefits. How have these programs enabled them to maintain a low attrition rate while keeping staff on board for extended periods?

Tips on How to Develop Better MBA Capstone Project Ideas

The ability to select your topic is advantageous. Take advantage of the chance to choose one that will enable you to produce a solid MBA capstone project. The most effective capstone projects have a distinct aim and strategy. They are focused and show a logical progression. So, how do you generate good MBA capstone project ideas ? Here are five suggestions to assist you:

●    Make sure it’s relevant to your area of expertise

Ensure your MBA capstone project topic is pertinent to your field of study and aligned with your area of expertise. For instance, writing a capstone project on the “influence of workplace diversity on corporate culture” won’t help if you’re a marketing student.

●    Think about your professional objectives

It’s best to research a subject that aligns with your professional objectives. In this manner, you will be somewhat familiar with the work environment when you actually perform it in the future. Consider that you are a finance student hoping to work in the corporate investment industry. Instead of choosing a research topic about tax preparation or insurance, you should prefer to focus on corporate or investment banking.

●    Identify the project’s scope

You cannot choose a topic that is too broad because that would make your project question too diffuse. This will hinder the outcome and prevent you from focusing on a particular issue or area. In addition, since there won’t be much background data on which to base your research, too narrow topics are constricting. Therefore, determining the scope of the work is essential before you decide to conduct additional research.

●    Determine a business core problem

This is not just any project work; it is an MBA project, so you must be able to recognize a business challenge, opportunity, or situation on which to base your research. You can practice your problem-solving skills, which is another crucial trait to possess in the corporate world, when you state a specific business problem, do some research, and then develop a solution based on that.

●    Speak with your professor

Lastly, be sure to speak with your professor before you begin your project. It’s always a good idea to bring your professors along because they are there to help you. They’ll be able to offer you insight that will help you narrow down your project question or take into account details you might have overlooked.

What is an MBA final project?

This is the last stage of many MBA programs . Here, MBA students apply everything they have learned to solve a core business problem.

How do I find a good MBA capstone project topic?

Review your course readings, or perhaps read up on some of your favorites. You can also pay for business capstone project help from experts capstone writers who will provide you with hottest capstone topics.

How do you select a project title?

You should select a topic depending on your career aims and ambitions. For instance, if you intend to start your own company, MBA project offers you an opportunity to compile a feasible business plan. Selecting an organization based assignment will provide you an opportunity to establish relationship with potential employers.

Considering everything at stake, picking an MBA project topic can be challenging. You don’t want to pick the incorrect subject and realize it’s too late to change. To ensure that you select a top-notch topic that lays a solid foundation for a fantastic MBA project, take your time, pay attention to these suggestions, and consider the suggested MBA capstone project ideas

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18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2023]

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He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Table of Contents

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

capstone project topics for mba marketing degree

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

Must Read:  Highest Paying Cities for MBA Graduates

11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Why are college projects important in an MBA?

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

What are the benefits of doing an MBA in marketing?

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

What are the characteristics of a top online MBA program?

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

How do you choose the most compelling topic for your project?

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

What are some basic guidelines to follow while completing your final year project?

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

What kind of experience does completing a final-year project give you?

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

capstone project topics for mba marketing degree

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capstone project topics for mba marketing degree

capstone project topics for mba marketing degree

The Best 150 Capstone Project Topic Ideas

10 May 2022

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❔What is a Capstone Project?

Capstone Project Ideas:

✅Capstone Writing: 10 Steps

The long path of research works ahead, and you can’t find any capstone project ideas that would be interesting and innovative? The task can seem even more challenging for you to feel all the responsibility of this first step. The top 150 capstone ideas presented below aim to make a choice not so effort-consuming.

With the list of the capstone project topics we've picked for you, you'll be covered in major subjects. Continue reading, and you'll get ideas for capstone projects in information technology, nursing, psychology, marketing, management, and more.

What is a Capstone Project?

Educational institutions use the capstone project to evaluate your understanding of the course on various parameters. For the students, the work on the project gives an excellent opportunity to demonstrate their presentation, problem-solving and soft skills. Capstone projects are normally used in the curriculum of colleges and schools. Also called a senior exhibition or a culminating project, these assignments are given to finish the academic course.

This assignment has several different objectives, among which are the following:

It's not that easy to pick the right capstone paper topic. The problem intensifies as each student or separate teams have to work on a single assignment which has to be unique. The best capstone project ideas may possibly run out. However, whatever topic you opt for, you’d better start your preparation and research on the subject as early as possible.

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Amazing Capstone Project Ideas for Nursing Course

Studying nursing is challenging, as it requires a prominent theoretical foundation and is fully practical at the same time. You should have to do thorough research and provide evidence for your ideas, but what to start with? The preparation for your capstone project in nursing won’t be so overwhelming if you make use of these capstone title ideas:

Attractive Computer Science Capstone Project Ideas

Computer science is so rapidly developing that you might easily get lost in the new trends in the sphere. Gaming and internet security, machine learning and computer forensics, artificial intelligence, and database development – you first have to settle down on something. Check the topics for the capstone project examples below to pick one. Decide how deeply you will research the topic and define how wide or narrow the sphere of your investigation will be.

Build your thesis statement

This is AI-powered online tool that lets you create a thesis statement about any topic you need.

Several High School Education Capstone Project Ideas for Inspiration

High school education is a transit point in professional education and the most valuable period for personal soft skills development. No wonder that the list of capstone project ideas in high school education involves rather various topics. They may range from local startup analysis and engineer’s career path to bullying problems. It’s up to you to use the chosen statement as the ready capstone project title or just an idea for future development.

Capstone Project Topics in Information Technology – Search for Your Best

Information technology is a separate area developed on the basis of computer science, and it might be challenging to capture the differences between them. If you hesitate about what to start with – use the following topics for capstone project as the starting point for your capstone research topics.

Psychology Capstone Project Ideas

Society shows increasing attention to mental health. The range of issues that influence human psychology is vast, and the choice may be difficult. You’ll find simple capstone project ideas to settle on in the following list.

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Capstone Project Ideas for Management Course

Studying management means dealing with the most varied spheres of life, problem-solving in different business areas, and evaluating risks. The challenge starts when you select the appropriate topic for your capstone project. Let the following list help you come up with your ideas.

Capstone Project Ideas for Your Marketing Course

Marketing aims to make the business attractive to the customer and client-oriented. The variety of easy capstone project ideas below gives you the start for your research work.

Best Capstone Engineering Project Ideas

It’s difficult to find a more varied discipline than engineering. If you study it – you already know your specialization and occupational interest, but the list of ideas below can be helpful.

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Capstone Project Ideas for MBA

Here you might read some senior capstone project ideas to help you with your MBA assignment.

Capstone Project Ideas for an Accounting Course

Try these ideas for your Capstone Project in Accounting – and get the best result possible.

Capstone Writing: 10 Essential Steps

Be it a senior capstone project of a high school pupil or the one for college, you follow these ten steps. This will ensure you’ll create a powerful capstone paper in the outcome and get the best grade:

Preparation of a powerful capstone project involves both selection of an exciting topic and its in-depth examination. If you are interested in the topic, you'll be able to demonstrate to your professor a deep insight into the subject. The lists of ideas above will inspire you and prepare you for the successful completion of your project. Don’t hesitate to try them now!

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Guide to the Business School Capstone Project - Types & Examples

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An MBA capstone project is the final step in many MBA programs. It’s here that MBA students put all that they’ve learned into practice by analyzing a meaningful and strategic business question. Often, this involves hands-on work within an existing company, but not always: MBA capstone projects can take the form of startup business plans and business simulations, too.

No matter their format or focus, each capstone project is likely to be the most intensive, and possibly the most rewarding, feature of an MBA candidate’s journey.

A capstone project is not the same as a thesis project, although they do share some qualities. Thesis projects are focused on theory and research, and based on the type of situations one would face in academia. Often taking the form of a large research paper, thesis projects can last the entire final year of an academic program, and some students may even begin before that, with the ultimate goal of contributing new knowledge to the canon of business research.

MBA capstone projects, by contrast, are more practical and similar to situations one would face in the business world. Here, students work in teams to answer strategic business questions. MBA capstones are hands-on immersions with real-world consequences, and they can have a major impact on an MBA graduate’s program experience, as well as their career.

To see some examples of MBA capstone projects, and to get a walkthrough of the general process, read on.

Stages of an MBA Capstone Project

Most MBA capstone projects take place during a program’s final year and can last anywhere from four weeks to a full semester. They often include some form of instruction (whether through prerequisite courses or scheduled advising) along with practical application.

While MBA capstone programs will vary in format from program to program, they generally include the following stages:

It’s not necessarily over after the final presentation, either: some capstone projects carry over beyond the MBA program, leading to successful startup businesses, offers of employment, or investment opportunities.

Choosing a Capstone Topic

Many MBA programs provide some structured options for choosing a capstone topic. This can mean students are allowed to select from a list of possible partnership opportunities; it can also mean that faculty advisors will work with students to find a topic that meets the student’s strengths, weaknesses, and goals. But in other programs, MBA students are given more freedom to choose both their topic and their partner organization.

In their capstone project, MBA students should select a topic where they can answer a meaningful and strategic business question: one that’s complex enough to warrant significant time and energy, but also realistic enough as to be achievable. These are not theoretical questions, though; each one is tailored to a specific real-world business.

Some examples of MBA capstone topics include:

It’s critical for the capstone topic to be specifically relevant to the partner company or organization. To this end, MBA students should heavily research the company’s strengths, weaknesses, and objectives before selecting their topic.

Similarly, MBA students should turn that lens on themselves, too: what problems do they want to explore in their business careers, what causes do they find interesting, and how can their own unique skill set be best put to use?

How an MBA Capstone is Graded

Some programs provide MBA candidates with a rubric for how their capstone will be graded, while others do not. Most capstones are graded through their ability to demonstrate key business skills (theoretical, practical, applied, and reflective) across functional areas (finance, human resources, marketing, and operations).

The final presentation is also a factor, as this is where the candidate demonstrates what they learned, or didn’t, through the course of the capstone.

It’s rare that an MBA candidate will fail their capstone project. After all, they’ve made it through practically an entire MBA program up until then. Even if the project is a failure from a business point of view, an MBA candidate will likely still be able to effectively analyze where and why the project failed, and what lessons can be learned from that failure going forward.

Examples of MBA Capstone Projects

Ucla anderson school of management capstone project.

The MBA program at UCLA Anderson School of Management offers three capstone options: the Global Access Program (GAP), the Business Creation Option (BCO), and Anderson Student Asset Management (ASAM).

In the GAP, students partner with high-growth global companies in a market-entry consulting project. Working in five- to six-person teams, students bid on partnership opportunities, perform five to six months of research, then travel internationally to the partner organization. Combining interviews, meetings, and research, the students develop effective strategic business plans to advance the organization’s growth, and present it to the organization’s executives, potential investors, and industry professionals.

Along the way, students are advised by faculty members who have directed, invested in, and provided consulting services to leading companies worldwide. In the last 20 years, over 3,000 students have completed the GAP, impacting 738 companies across 23 countries.

For students with an entrepreneurship focus, the BCO offers them the chance to launch a company. After taking two prerequisite courses to prepare their business plans, students will work in teams across two academic quarters. Through extensive research, development, and implementation, students will put strategies for every aspect of their business into practice. In three years, the BCO has had 47 teams and launched 24 companies.

The ASAM program is for current and aspiring quants who want experience as successful long-term portfolio managers. Guided by a faculty advisor and oversight committee, students in the ASAM program will select an optimal mix of equity, fixed income, and cash investments. Each four-member team manages approximately $200,000. Students will rotate work roles between that of an executive board member, strategy lead, risk manager, and programmer.

Carnegie Mellon University Tepper School of Business Capstone Project

The MBA program at Carnegie Mellon University Tepper School of Business offers students three different forms of capstone program: Global Study; Strategic Management of the Enterprise; and Management Game.

In the Global Study capstone, MBA students will take a four-week study abroad course in either Mainland China and Hong Kong or Germany. Previous topics of study have included bank lending in China; entrepreneurship in Asia; European economic integration; and operations management in Europe. Each class is complemented with tours of local companies and meetings with local business leaders. Upon completion of the international experience, students return to Tepper to give a final presentation.

The Strategic Management of the Enterprise capstone is an experiential learning course where students are matched with one of several consulting projects to solve business problems faced by partner companies. This is a more traditional capstone program, focused on the practical application of business skills learned through the MBA curriculum. Past clients have included Walmart, P&G, and Ameriprise.

Tepper’s Management Game capstone is an applied management experience. Student teams run a computer-simulated multinational manufacturing company for three years, acting as its executive committee. Taking place at the end of the MBA program’s curriculum, the Management Game capstone focuses on the unstructured nature of business problems and prods students to use all the functional skills they’ve learned so far. External-facing exercises include interaction with industry partners and are related to each student’s career choices.

Uniquely, the Management Game capstone is graded by external professionals on the merit of the results students deliver; students have the chance to receive direct feedback from corporate partners throughout the process.

Matt Zbrog is a writer and freelancer who has been living abroad since 2016. His nonfiction has been published by Euromaidan Press, Cirrus Gallery, and Our Thursday. Both his writing and his experience abroad are shaped by seeking out alternative lifestyles and counterculture movements, especially in developing nations. You can follow his travels through Eastern Europe and Central Asia on Instagram at @weirdviewmirror . He’s recently finished his second novel, and is in no hurry to publish it.

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125 Best Capstone Project Ideas for Students

Updated 01 Feb 2023

What is the hardest part of writing a top-notch capstone project? You are going to face many pitfalls and difficulties as you are writing this academic paper but the hardest trial is awaiting you at the very beginning. Pushing yourself to start the work is the hardest part, and one of the most responsible steps here is to choose a good topic that will help to show your full potential. Choosing weak topics can lead to failure. Therefore, we have prepared a list of the best capstone project ideas to help you make the right choice! Need help writing a law essay? Hire our law essay writing service and get help from the best.

How To Choose Topic For Capstone Project?

The choice of a topic is a big and responsible step in writing any academic capstone project, so it is important not to make a fatal mistake. If you also feel stuck, we have a few effective tips to help you get started. A capstone project can be a tricky type of paper so you may need to find out how to buy assignments online .

First of all, keep in mind that the right topic will help you write an outstanding capstone paper and get a deserved high grade. Good topic ideas will give you a possibility to demonstrate the skills and knowledge you’ve gained through the course, so you should approach this step carefully. Then you should remember that a good theme should be valuable, relevant, and interesting (most importantly for you). Your theme should be specific. You can choose  narrative speech topics on our site. Choosing a too broad one is not a good idea because it also has to be manageable. Finally, your theme should present a REAL problem, and your goal will be to develop solutions for it and support them with strong arguments.

Here are the main steps you should take to choose great topic ideas:

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Ideas Of Capstone Project Topics For Students

If you are just about to start your own capstone project, we suggest you take a look at our list of top high school senior capstone project examples to help you find a good topic ideas example.

You can be interested: The 125 Descriptive Speech Topics : The Easiest Way Writing a Descriptive Essay

Best Capstone Engineering Project Ideas

Mechanical:

Electrical engineering:

Nursing Capstone Project Ideas

If you need help with any of these themes, you can turn to our service.

Information Technology Capstone Project Ideas

Computer Science Capstone Project Ideas

MBA Capstone Project Ideas

Read also: 70 Best Sociology Research Topics  

Accounting Capstone Project Ideas

Management Capstone Project Ideas

Education Capstone Project Ideas

Marketing Capstone Project Ideas

Hopefully, our list of sample ideas for capstone ideas helped you find inspiration for starting your own capstone project! Keep in mind the tips we gave you for choosing a suitable idea, and you will succeed!

What if you can’t complete your capstone paper ? Sometimes, even if you have chosen a brilliant capstone project idea, this does not mean that you are doomed to succeed. This is a complex task that not everyone can handle. However, we have a solution! EduBirdie.com helps students keep up with all of their academic assignments and get the highest grades with ease. Why choose EduBirdie.com? Because we have numerous benefits for you:

Submitting an A-worthy capstone project is simple with us, so, if you have faced any issues with writing your capstone papers, do not hesitate and use our writing service at EduBirdie.com!

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As an experienced Data Analyst, Julius never stops analyzing things, which makes him a good writer who provides his share of analytical skills. As a responsible person with a strong civil position, he likes writing about social issues, healthy lifestyle, culture, volunteering, and education. Using his experience of being a leader in numerous student clubs, Julius likes sharing helpful tips to assist students and educators alike.

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Top 225 Innovative Capstone Project Ideas for Students

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Are you searching for creative capstone project ideas? Don’t worry! Like you, many students are struggling to come up with a unique capstone project topic. So, to help you all, here in this blog post we have identified and listed the best 200+ capstone project ideas on all the major subjects. Continue reading this blog post and earn the necessary academic benefits.

What is a Capstone Project?

Schools and colleges use a parameter known as a capstone project to evaluate students’ overall comprehension at the course’s conclusion. Typically, it enables the students to demonstrate their abilities in communication, presentation, and problem-solving, and the project is extremely beneficial to them.

The primary objective of the capstone project assignment is to inspire students to plan independently, conduct in-depth analysis, collaborate with others, and meet deadlines. In most cases, instructors will assign each student or a group of students to finish their capstone project ideas assignment.

If you are required to complete a capstone project on any subject, you must look for the best project ideas related to that subject. The task of choosing a topic for the project is hard. It takes a lot of planning to find a good and creative idea for a capstone project.

Capstone Project Ideas

How to Select a Good Topic for Capstone Project?

The initial step of the capstone project is identifying a good topic. There is a high likelihood that you will receive low grades if you choose a subpar topic for your project. Therefore, when choosing a topic, ensure that you keep the following guidelines in mind because it would help you to improve your grades.

Before you start working on your capstone project, make sure you contact your professor or teacher to get their final approval. This will ensure that you don’t miss any opportunities to get feedback on the topic.

Innovative Capstone Project Ideas

Innovative Capstone Project Ideas

Here, we have listed the capstone project ideas on all the major subjects such as accounting, business, engineering, information technology, computer science nursing, psychology, marketing, management, and many more.

Check the list and spot the capstone project idea that is appealing to you.

Capstone Project Ideas on High School Education

Few High School Capstone Project Ideas

Accounting Capstone Project Ideas

Read more- Best Accounting Research Topics and Ideas for Students

Capstone Project Ideas

Business Capstone Project Ideas

Computer Science Capstone Project Ideas

Engineering Capstone Project Ideas

Read more:   Best Engineering Research Topics for Academic Writing

Capstone Project Ideas in Information Technology

MBA Capstone Project Ideas

Marketing and Management Capstone Project Ideas

Nursing Capstone Project Ideas

Psychology Capstone Project Ideas

Capstone Project Ideas in Political Science

Political Science Capstone Project Ideas

Trending Capstone Project Ideas for Politics

Final Words

To submit the best project and get an A+ grade, an original capstone project topic alone will not help you. You need to perform in-depth research on the topic and present your project work effectively and efficiently.

If you want more creative capstone project ideas or any academic help to complete your capstone project, then reach out to us. We have a team of highly experienced academic writers to assist you in completing the capstone project on any subject topic as per your requirements on time at an affordable price.

Why are you waiting? Quickly place your order and get instant assignment help from our experts to earn the highest possible grade for a top-quality capstone project.

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MBA Capstone Project Ideas

MBA Capstone Project Ideas

MBA Capstone Project Ideas: An MBA capstone project is one of the requirements for MBA programs that require the students to synthesize what they have learned to research and address an existing business problem.

The learners are supposed to put into practice what they have learned by analyzing a meaningful and strategic business question.

MBA capstone projects usually take place within an existing company but they can also take the form of startup business plans and business simulations. They are the most intensive as well as rewarding as it is one of the requirements for you to complete your MBA.

If you are searching for MBA Capstone Project Examples or MBA Capstone Project Ideas, then you came to the right place.

Find a collection of MBA Capstone Project Ideas

MBA Capstone Project Examples

Good capstone project topics for mba, mba capstone projects.

Capturing client’s interest and feedback on ordering food app

Factors affecting the level of customer’s impulse buying

Digital marketing brand awareness

Increase business revenue without the use of technology

Brand ambassador affiliate marketer

Structure of corporation

TQM implementation for a small manufacturing business

Online marketing activities performance analysis

Business management overview

Content of brand engagement

Successful marketing strategies

All about collective bargaining union

Adopting marketing strategies in the digital world

Old shopping malls maintain competition with new ones

Outsourcing of business processes: a review of effectiveness and real costs

Effective practices for business administration over the years

Importance of Internet Marketing Tools in Business Branding

The Role of Corporate Social Responsibility

Business networks security improvements

Importance of corporate social responsibility

Online marketing tools brand management

Brand engagement of healthcare mobile application company

Diagnostic tool for small businesses

Brand management for user visibility

Microfinance: Essential Features and Benefits

Placing a project: standards on customer service

Developing stock return and capital investment

Adoption of Advanced Marketing Programs in Growing Countries

Effects of emotional branding

Website and Social Media Marketing: The Pros and Cons

Modernizing traditional marketing strategies

Supply chains main characteristics

The Advancement of Marketing in The Last 10 Years

Paperless Marketing and Its Benefits in the Modern Business Setting

Improving continual learning at an executive level

Gamification of Sustainability Behaviors

Internet-Based and Offline Tools and Platforms for Measuring Performance

Review on consumer buying behavior towards SUV cars

Business Crisis: The Core Features and Types

Online Marketing Tools to Help Grow Your Brand

Corporate employee compensation

Improving employee motivation in call centers

Improving health and safety performance and reporting in a steelworks

The interest rate in the stock market

Business administration with the present generation

The Importance of Privatizing Banks

Impact of effective advertising on consumer buying behavior.

Marketing plan to improve sales of a small business

Business plan and Powerpoint presentation

Dividend payout ratio factors

Upcoming malls study challenges

Boosting user interactions with a site

Offline and online performance measurement tools and platforms

Improving websites for profitability

Performance-Driven Marketing Strategies and Ideas

What factors greatly affect customer retention in hotels?

Marketing oriented ideas and plans

Communication analysis of life insurance brands

Building online identity using blogging

Measuring customer perception effectively

Brand marketing and promotions

Understanding Public Relations In Corporate Firms

Effective MBA E-Learning Techniques

Consumer buying behavior on automobiles

Implementation of investment policy

Effect of branded ingredients on Consumer perception

Marketing for the healthcare industry

Website Development and Overhaul Techniques for Increased Business Profitability

Paperless marketing

Strategies on financial leverage

Connection of capital structure and corporate strategy

Healthcare branding strategies tips

The most important business relationship features

Secrets of Dell PC’s marketing

How new shopping malls should be introduced in populated areas

Secrets of an effective marketing tool

Business corporation social program

Unique mobile application

Best approaches to measuring the attitude of the customer

Business Plan for a Startup Venture

Effective Marketing Methods to Power Up Your Woodworking Business

How Should Medium-Sized Businesses Manage Working Capital?

Businesses on social media

Online trading system for an automotive parts company

Establishing brand partnerships

Recommendations and analysis on site’s SEO status

Ratio Factors For Modern-Day Dividend Payouts

Annual marketing plan in enhancing the online presence

Effective Ways For Executives to Manage Stress

Buying behavior of consumers of luxury cars

Investing in the Stock Market: Interest Rates and Profits

Brand promotions on effective marketing methods

Brand management for internet-based branding initiatives

Increase Your Business Revenue Without Using Advanced Technology

Enhancing social media management

Management of working capital in a medium-sized business

Improving Performance Through Advanced Business Models

Rates of price defining technologies

Bouncing back from weak marketing plans to strong ones

Brand communications strategies

Business ethics and scandal about AIG insurance company

The most valuable franchising systems

Corporate organizations public relations

Impact of website marketing

Effects of Salesman’s personality on brand image

Technologically Advanced Ways to Increase Business Revenue

Kinds of merchandise

Profitability of privatization of banks

Essential Brand Communication Strategies

Best practice for microfinance

Effective Financial Leverage Strategies for Businesses

Tools For Measuring Customer Perception

The Usefulness of Digital Marketing Strategies in Brand Promotion

Different marketing strategies for different types of industry

E-Learning: Is it effective in MBA?

Effective Franchising Systems Ideal for Modern Businesses

Increase Brand Visibility and Recognition Through Brand Management

Social media marketing in the fashion industry

Execution plan and marketing strategy

Various business practices popular in different business areas

France marketing strategies for restaurant businesses

Evaluating brand through the level of satisfaction of its consumers

Effective Ways to Modernize Traditional Marketing Methods

Corporate level ethics

Generate branding by online marketing tools

Main features of business crisis

Costs and Effective of Outsourcing Business Processes

Improving product development

Describe ways trends influence customers

Investigation into marketing methods for woodworking businesses

Reorganization After Corporate Downsizing

Internet-based branding implementation

A study on the effects and impact of offensive images and marketing in brand recall and image.

Public relations on corporate firms

Impact of business social responsibility

Reorganizing factory flow in a small manufacturing operation

Merchandise As A Marketing Tool in Modern Businesses

Marketing programs of developing countries

Marketing strategies change over the last decade

Describe reasons why customers prefer paying with a credit card

Consumer engagement through online classified websites

Improvement of ATS performance for recruiting business

Various local business running laws helpful for customers

Analysis of Emerging Technology Threats

Stress management for executives

Consumer decision analysis

The interest rate of stock market

Service and Product Marketing in the Healthcare Industry

Analyzing advertisements about design and placement

Business sectors leadership

Influences of advertising

Recommend and analyze branding strategies for health insurance

Banking, loans, investment, and finance

The essential decision about business structure

Effect of recession advertising

Organizations problems

Is it effective to use utility bills as means of advertising?

Joint operations management

Fundamentals of microfinance

Competition for any company vs. Company

Study of work-life balance in a call center

Social Media Marketing Strategies and Tools

Business leader interviews

Common Drives Behind The Changing Consuming Buying Behaviors

Factors affecting consumer buying behavior

Business models for effective business performance

Implementing The Investment Policy In Small Businesses

Triveni fashions affiliate marketer

A comprehensive study on consumer spending using credit cards.

How poor countries cope up in the market

Analysis on brand management

The business structure of sole proprietorship

Debt and equity relationship

How important is employee satisfaction?

Features and Qualities of a Good Marketing Tool

Improvements through the implementation of ISO 9001

Feasibility and Market Analysis for a New App

Quality management best practices

Research on the possibility for people to get chips implanted to pay without cards and cash

Lean implementation for a medium-sized construction company

Corporate giants business ethics

Brand marketing of a company

Steve George

Steve George is Blogger, a marketer and content writer. He has B.A. in Economics from the University of Washington. Read more about Mzuri Mag .

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135 Best Capstone Project Ideas For Students To Consider

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Struggling to find an idea for a capstone project? This blog post will provide a list of creative capstone project ideas. Also, it will teach you how to pick a good topic for a capstone project.

Basically, at the end of the course, to evaluate the overall understanding of the students, the schools and colleges will ask every student or team to finish their assignment on any unique capstone project ideas. Right now, would you have to submit a capstone project? Are you looking for the best capstone project ideas? Well, for those who are struggling to come up with a topic for a capstone project, here in this blog post, we have composed a list of interesting capstone project topic ideas on various subjects. Additionally, we have also provided a detailed explanation of how to identify the right topic for a capstone project.

Read more to get exciting ideas for a capstone project.

What is a capstone project?

An Overview of Capstone Project – A capstone project is an academic work the instructors assign students to evaluate how well they have understood the entire course. Doing a capstone project is highly beneficial for the students because it would serve as a platform to portray their presentation skills, communication skills, and problem-solving skills. Its ultimate aim is to motivate the students to plan the project independently, perform in-depth analysis, work in a team, and finish the work before the deadline.

Whenever you are asked to submit a capstone project of your choice, to make your work stand unique in the crowd, you should pick an ideal topic. In general, selecting an idea for a capstone project is a challenging task, and also it requires a lot of planning. As there are plenty of capstone project ideas available in various disciplines, finding one perfect topic from it would be too difficult. So, you should be more careful with the topic selection. In the next section, let us see how to identify a good capstone project idea.

Capstone Project Topic Selection

The first step of a capstone project assignment is topic selection. Generally, the success of your project will mostly depend on the topic you choose to do. If you pick a not-so-good project idea, then chances are there for you to earn low scores. Hence, to spot a perfect topic and boost your academic scores, stick to the below-mentioned steps and tips during topic selection.

In case, you have a doubt about whether the capstone project idea you have chosen is perfect or not, consult with your instructors and get approval from them before you proceed with your project. Note that having a discussion with your instructors will help you to improvise your academic work and boost your grades as well.

capstone project topics for mba marketing degree

List of Capstone Project Ideas

Here we have categorized and compiled a list of 100+ capstone project ideas on various subjects such as engineering, nursing, computer science, management, and so on. If you are running short of ideas, feel free to have a look at the list below and choose a project topic that is appealing to you.

Capstone Project Ideas for School Students

Are you a school student? Well, then the below-suggested list of capstone project ideas will be helpful to you.

MBA Capstone Project Ideas

The following are some captivating capstone project topic ideas that will be helpful to MBA students.

Marketing Capstone Project Topics

Marketing is a vast field with plenty of capstone project topics. Here are some gripping ideas for you to use.

Business and Accounting Capstone Project Ideas

Listed below are some capstone project ideas that would be helpful for the students to choose the best business and accounting research topics .

Engineering Capstone Project Topics

If you are an engineering student, then for your assignment, you can select a topic from any of the following capstone project ideas lists.

Nursing Capstone Project Ideas

Here are some exclusive capstone project ideas that will be helpful for nursing students.

Read More – Best Nursing Research Topics and Ideas For Students To Think About

Capstone Project Ideas related to Information Technology

Are you an IT student looking for a capstone project topic? Cool! Especially, to help you out, below we have recommended some excellent capstone project ideas related to information technology.

Computer Science Capstone Project Topics

If you are a computer science student, then the capstone project ideas listed below will be helpful to you.

Senior capstone project topics

Ph.D. Capstone project topics

The Bottom Line

To develop a winning capstone project, having a good topic alone will not help you. For an effective and efficient presentation of your project, you should conduct deep research on your selected topic.

In case, you need more innovative capstone project ideas or academic support to finish your capstone project, quickly reach out to us. We have a team of well-experienced assignment helpers in several disciplines to help you in completing your capstone project on time at a fair price.

Instead of giving heavy work to your brain, simply fill in your requirements in the order form and book your order. As per your requirements, our experts will offer you instant assignment help online and assist you in scoring the highest possible grade for a premium capstone project.

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capstone project topics for mba marketing degree

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Capstone Project Ideas : 150+ Topics

Capstone Project Ideas

Have you ever wondered what the hardest part of framing a non-trivial capstone project is? With a long research path ahead of you, writing a capstone project is fraught with obstacles and pitfalls. However, the process becomes less complicated and more challenging as time passes.

The most challenging part of writing a capstone project is finding a topic that will help you articulate your thoughts in a disciplined way . On the contrary, selecting a tedious capstone topic can significantly impact your grades. Luckily, we have prepared a complete list of captivating project ideas to inspire your writing. Continue reading this blog, and you will see some outstanding topic ideas in psychology , information technology, nursing, marketing, and beyond.

Table of Contents

What is a Capstone Project?

Over the past few years, capstone projects have become a crucial part of the university degree curriculum. This whole project is similar to thesis writing but has a few differences. It is a project that an educational institute conducts to evaluate students’ understanding of their courses on different parameters. Students must write their capstone project by the end of their study programs.

Depending on your specific academic requirements, the context of your capstone project can significantly vary. It includes various structures, including multimedia presentation, film, execution, or paper. While the whole project seems complicated, in some ways, it can be rewarding as well. This project includes different scholarly exercises, including presenting their critical thinking, soft skills, teamwork abilities, communication, and viewpoints regarding their courses. This project helps young students research and analyze crucial data and how to present it proficiently.

Selecting an Engaging Topic for Your Capstone Project

Finding the perfect topic for your capstone project plays a significant role in framing the entire project. Choosing a tedious or monotonous topic can be a fatal mistake for students. With this, you can avoid drafting a monotonous capstone paper, no matter how well it may be written otherwise.

If you need help choosing good capstone topics, we have compiled a few practical suggestions to help you choose the right one.

150+ Capstone Project Ideas

It is undoubtedly not easy to choose your “perfect” topic. The issue intensifies as every student in the class has to come up with their unique topics. You’re still on here to get some unique and intriguing capstone project ideas for your upcoming project. If so, then you are indeed on the right platform. Below are more than 150+ capstone project ideas that can help you choose an outstanding topic and start your research as early as possible.

Education Capstone Project Ideas

Check out the topics below to gain insight into some special education topics for capstone projects:

Capstone Project Ideas for Nursing Students

Consider these suggestions for capstone project ideas for nursing and ensure the best result possible.

Marketing Capstone Project Examples You Can Work On

The following are some captivating marketing ideas for your capstone projects:

Computer Science Capstone Project Topics

Are you seeking the top capstone project ideas as a computer science student? So, sit back and unwind because we have compiled some exciting and educational computer science capstone project ideas to help you earn top marks .

Engineering Capstone Project Ideas

The following is a list of some good capstone topics for engineering students. You can draw inspiration from these topics and use them as they are for your upcoming projects:

Management Capstone Project Ideas

Business management students use the following management capstone project ideas as inspiration for framing their capstone projects.

Best Ideas for MBA Capstone Project

Have a look at the following MBA capstone project ideas to get started with your capstone project:

Accounting Topics for Capstone Projects

Use one of these great accounting topics for capstone projects as your topic to get inspired and kick-start your capstone accounting project:

Good Capstone Topics for Psychology

Nowadays, with the evolving awareness of psychological aspects in our societies, people show more consideration regarding psychological elements. With this, you might find many capstone topics for your projects. Have a look at the below-given list of the top, enticing psychology topics for capstone projects:

The Bottom Line

This list of topics will assist you in framing an outstanding capstone project for your academic session. Remember that a topic will serve as the basis for your entire paper, which you will draft. Therefore, take this seriously and select an innovative and unique topic from the above list. Furthermore, before jumping straight to the writing business, narrow down a few feasible topics and research each one. This topic will help you with your entire project.

Still confused? Get in touch with Edumagnate.com for any assistance!

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Everything begins with an idea!

MBA Capstone Project Ideas

MBA capstone projects are given at the end of your four years of higher education to assess your understanding and ability to implement what you learned during the entire MBA course. You must pass your MBA capstone project if you’re to be awarded a degree certificate. The MBA course revolves around business principles such as economics, marketing, accounting, and finance. The program teaches students about different business principles and how to implement them in real-world situations.

Once your professor forwards the MBA capstone project to your email, you shouldn’t start immediately. Take your time to figure out what exactly the professor wants, including the core points and data that they want to be included in the paper. Now, identify an interesting and resourceful project idea that would make your MBA capstone project a success.  Talk with your professor to have an idea of what scholarly journals and books are of relevance in your project writing. Chat with your friends and relatives who have completed their MBA capstone project already to get ideas of what works.

Just ensure the topic you select is not too complicated or straightforward. It should be interesting and resourceful. Finding it hard deciding which capstone topic to use, check out these 37 MBA capstone project ideas by Topic Base.

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5 Capstone Topics on Business Administration

Finding the best business capstone project ideas can be a challenge. Students who are in search of business administration topics for a capstone often face problems related to the lack of unexplored content. Given the number of Ph.D. candidates, it is not surprising that students find it hard to come up with something that has not been researched before. 

business capstone project ideas

In this article, we’ll provide five business capstone project examples in more detail. Each topic can be customized in dozens of ways according to your own experience and areas of specialization. We’ll also cover the ins-and-outs of capstone papers and how you can successfully demonstrate your skills and knowledge to make your paper a success.

What Is a Capstone Project?

For most students, a capstone project is the last step in completing an MBA program. This is where you take everything you have learned during your coursework and put it into a practice by doing a thorough written analysis on a business administrative topic or question. The focus and format may vary, but your capstone project is vital to your degree and will possibly be the most intensive feature of your educational journey. 

What Is the Difference Between a Capstone and a Thesis?

While thesis and capstone projects share many similarities, they are not the same thing and most programs distinguish between these two undertakings. A thesis is more focused on research and theory, while a capstone answers strategic, real-world business questions.

During your MBA program, it is likely you have taken part in some internship or practicum components that offered hands-on experience in a real business environment. The capstone is designed to build on this real-world experience by encouraging you to come up with practical and creative solutions to actual problems experienced in the world of business.

The purpose of the project is so you can demonstrate all you have learned by bringing it all together in a comprehensive written format.

Your thesis is a bit different in that a takes the form of an extensive research paper based on theory and research. It is more academic in nature and can last the entire final year of your program. 

The goal of your thesis is to contribute new knowledge to the vast amounts of business research already in place. 

What Are the Different Steps Of a Capstone?

The capstone takes place in your business administration program’s final year and can typically take anywhere between four weeks to a whole semester. Usually, there will be some type of instruction, such as a course or meeting with an advisor. Plus, in many cases, you will be working hands-on to execute a project regarding the topic you select. 

Capstone projects vary depending on the school and the program, but in general, the following stages are usually included:

business administration topics

How Important Is the Capstone Project?

It’s worth noting that the capstone project is vitally important. Beyond the final presentation, it’s entirely possible that your project could carry over to things like investment opportunities, successful startups, or offers of employment.

How Is a Capstone Graded?

The evaluation methods used to grade business administration capstone projects vary among different schools and programs. In some cases, students will get a rubric, so they know what to expect. The rubric typically includes instructions to include specific functional aspects and content from management literature. The grade may also be based on grammar and formatting guidelines. If you have any questions, you should feel free to contact your advisor. Don’t be afraid to clarify any aspects of the instructions you do not understand.

See also: How Do I Find the Best Online MBA for Me?

What if I Fail My Capstone?

Failing your capstone project means you would no longer be eligible for your degree. However, at most schools, It’s extremely rare for a student to fail their capstone. Typically, an advisor would work with you so you can revise the project. Ultimately, not trying hard enough would obviously result in a need to repeat the course.

Even if the project fails from a business standpoint, you will probably still be able to analyze what went wrong and explain how it could be remedied going forward. 

What Qualities Make For a Good Capstone Project Idea? 

Before you start looking at project topics for business administration, it can help to understand what qualities are needed for a good MBA capstone idea. Otherwise, you run the risk of selecting something dull or overdone. Great business management research topics should be:

Writing Tips for Capstone Projects

Here are a few simple writing tips that can help you as you begin your capstone project

Research Topics in Business Administration

Start researching as soon as possible by gathering as much information as you can. Choose updated information and make sure your sources are credible.

See also: 50+ Free/Freemium Online and Mobile Research Tools: Collaboration, Brainstorming, Notetaking, Annotation, File Storage

Get Approval

Once you have selected your management capstone project idea, make sure you get your professor to approve it. 

Set Milestones

Write out a step-by-step plan for completing your capstone project, complete with deadlines and milestones to keep yourself on track. This will help you avoid rushing at the last minute.

Complete the First Draft

Give yourself plenty of time to complete the first draft and outline your topic. Enlist the help of a proofreader or a fellow student to look for errors.

Stay Stress-Free

While your business management capstone project is indeed the culmination of all the efforts you have put into your program, it should also be personally satisfying to you. Breathe and let yourself be present so you can enjoy the process. 

In summary, here are a few dos and don’ts when it comes to working on your capstone project :

Five Excellent Business Management Capstone Project Ideas

In this next section, we present five topic ideas for your final capstone. Each of these topics can act as a starting point to begin your project. Thanks to the versatility of the choices, it is safe to say that most, if not all, prospective entrepreneurs will find something that sparks their curiosity. You will also notice that each of the administration capstone topics below can be further broken down into dozens of sub-questions worthy of extensive research.

Globalization in Business

Importance of cultural awareness, growing role of technology, why countless start-ups fail in the united states, salary negotiation with entry level roles.

The term globalization entered the business sphere a few decades ago and has not stopped growing ever since. The recent trade war between the United States and China, which employed countless tariffs, is a perfect testament to this. Even with over 7,200 miles between these two regions, both countries found a way to impact each others’ markets. Thus, globalization has undoubtedly reached a point where consumer goods and services are facing very lenient laws of cross-border operations. A capstone topic in this area would be a great starting point because students can subsequently modify it however they please to avoid plagiarizing.

According to Forbes , corporate culture is one of the key influencers of employees’ performance levels, motivation, and workplace atmosphere. Unfortunately, a lot of large organizations lack the necessary cultural awareness. Some historical examples include conglomerates such as Best Buy, eBay, and even Google. Trying to expand to areas where their services are not commonly used cost all of those brands millions of dollars. Thus, choosing to research such patterns and finding an innovative question to answer here can be another excellent business administration capstone topic.

Other than globalization, the implementation of technology is probably the only other trend that has such an aggressive track record. Just consider, for example, how Amazon was able to enter the market dominated by eBay and completely overtake it relatively quickly. While they have been in business since the 90s, it took just a few years for them to become the industry leader based on their inventions of Prime services such as the next-day delivery. Therefore, focusing the capstone topic around technology in business would be a great chance to explore patterns such as the one mentioned above.

According to the U.S. Small Business Administration Office of Advocacy , approximately one-third of all companies make it to the 10-year mark of existence. The list of reasons that cause this is extremely long and includes everything from an apparent lack of planning to overly zealous expansions. Students who may want to have their own business one day should certainly look into this area. Doing so can help them learn the ins and outs of starting a new venture and some of the most common mistakes that should be avoided.

Finally, one of the most under-explored topics for all college majors goes back to salary negotiations for recent graduates. Since business administration students can effectively tie their capstone course to this topic, they have a perfect chance to explore it thoroughly. Some great points to analyze would include proper ways to approach professional negotiations, why many individuals do not negotiate at all, and what leverage newly graduated folks have. Besides securing a solid topic, choosing salary negotiation will be perfect for anyone interested in maximizing their earnings early on.

Final Thoughts—Presenting Your Project

business capstone project examples

In most instances, your capstone will conclude with some sort of presentation. This may be done with a group of peers, faculty members, or both. The purpose of the presentation is so you can showcase your hard work. Your audience will also raise questions and offer some suggestions or critique your work.

Often, the presentations themselves will be open to the public, and if students have been performing work within a specific organization, shareholders from that organization might attend. Most students don’t just read verbatim. Most use visual tools like PowerPoint to supplement their findings.

If you are nervous about your presentation, be sure to give yourself plenty of time to practice and perfect everything so you can feel confident when the big day arrives.

Lastly, be proud of all you have accomplished and bask in the knowledge of a job well done. Hopefully, it will be the first of many successful business presentations and a fantastic finish to your business administration program. 

Related Resource:

25 Most Affordable Online Master’s of Business Administration Degrees

35 Best Affordable Online Business Administration Degree Programs (Bachelor’s)

50 Most Entrepreneurial Schools in America

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MBA Capstone Project – How to Write, Types, Format, Examples and Resources

Terms like Capstone, dissertation, and thesis are often interchangeably used by people for referring to their master’s degree course project . All these terms perform similar actions but also maintain their individuality.

Capstone project as a whole is both intellectual experience and a medium through which students of any degree course demonstrate their research, analytical, and writing skills.

MBA Capstone Project

In order to complete the capstone project authentically and objectively. MBA students go for an internship to gain practical knowledge and experience. Students use their practice knowledge and personal experience giving a concrete shape to their capstone.

How to Write MBA  Capstone Project?

Students use different topics and methodologies for the project work. But they have to follow the proper format of writing Capstone Project. Here are the components which are necessary for writing the Capstone project.

Copyright page

It is an important component whose purpose is to protect your writing from cheating or misusing without your permission.

Introduction

Research methods, research findings.

Here the result of the research is clearly displayed. It also states the facts and figures along with the reasoning behind the data received.

Limitations

Bibliography.

A bibliography or reference page is an essential component of a capstone project. It enlisted all sources in alphabetical order that contributed to your MBA capstone project.

Acknowledgments

Effective way of  writing an mba capstone project.

In order to make your MBA capstone project writing an effective and efficient process, you have to draft it the given framework or guidelines. Here are some characteristics of writing an MBA capstone project which makes your work more presentable and attractive.

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Originality:

The capstone project gives you a chance to show your creative and analytical skills. In order to maintain originality students should formulate their own perspective about the chosen problem and give a new direction to their research.

Independence:

Appropriate scope:, orderly & objective process of inquiry:.

The MBA capstone project research should be carried out in a well organized and unbiased way. While conducting inquiry students demonstrate their abilities like critical thinking, identifying and selecting information, using data and evidence in the right manner. It also enhances questioning and reasoning power. It also solves problems by using a specific set of tools to derive an objective result.

Intellectual Stretch:

Different types of mba capstone project and example topics:, research dissertation:.

This is solely a theoretical MBA capstone project. In this kind of project where students review the literature of business and administration. Highlight theories and concepts and attempt to conduct research that generates new data. It encourages the formulation of new theories addressing the gaps in the present problems in the business literature.

· Development of a strategic, financial, and information system for an existing small business.

· Improving continual learning at an executive level.

Business Consultancy Project:

Here are some Business Consultancy ideas for your MBA Capstone Project:

· Study evaluating the feasibility of establishing an international consultancy.

Business Plan:

In this type of MBA capstone project, students prepare a full-fledged plan for a research venture. It incorporates cost, investment, and expected returns of the business. It also reviews the literature of business for creating a link between the course knowledge and practical understanding.

· How to create an efficient franchising system.

· Reorganizing factory flow in a small manufacturing operation.

· Research on when consumers prefer to pay with credit cards.

· Outsourcing of business processes: a review of effectiveness and real costs.

Online MBA Courses and Capstone Project

· Tepper School of Business, Carnegie Mellon University

· DeVry University

Order Capstone project

Essay Freelance Writers 

Top 160 Capstone Project Topic Ideas For All Students

Jan 25, 2022

capstone project topics for mba marketing degree

Jan 25, 2022 | Blog

Are you looking for a top-notch capstone project topic? You have come to the right place.

Capstone projects require a student to pursue independent research on a topic of their choice, often with guidance from a faculty member.

The primary research should show a deep understanding of the discussed topic.

The challenge is not researching but finding a suitable topic and project title.

Often, the lecturer or instructor will provide a list of the best topics to choose from.

Still, you will have to find a good topic to discuss in your research paper on your own from the given capstone project topics or from other sources like youtube, journals, and scholarly books.

How To Choose Topic for Capstone Project?

A capstone project is a graduation requirement for many higher education institutions.

Students can learn and demonstrate what they have learned during their years of study by completing one or more projects to graduate.

The format, size, and requirements vary depending on the school you attend and which course it is required (ex: arts vs. math).

In contrast with other assignments within your classes, such as taking tests or writing essays , these projects require students to take the initiative throughout college while demonstrating skills outside academia.

For instance, creativity in designing an art piece rather than just presenting facts from books read during class time.

This academic assignment is for students to develop critical thinking skills, plan, and keep deadlines in order.

In addition, students should work as a team with classmates and communicate effectively about what makes an excellent education.

Finding a good idea can be tricky.

You have to find an interesting capstone topic that you’re passionate about and ready to work on for several weeks or even months!

Picking the right topic is one of the most important parts of writing your capstone paper .

Without this, it will likely end up being dry and uninteresting – no matter how well written it may be otherwise.

So I recommend finding something that excites you enough during research and throughout the actual process before investing too much time into moving forward with any good capstone project idea just yet.

Finding a good senior capstone project can be difficult, but don’t worry! There are plenty of resources to find the perfect one.

The following is an outline of some handy capstone project ideas from accounting, nursing, marketing, and engineering.

Take a look, and you might find inspiration for your project.

High school Capstone project topic examples

The following are some of the best ideas for high school students:

Great Nursing Capstone Project Ideas

The following are some nursing ideas you can draw inspiration from:

Captivating capstone project title ideas for sales and marketing

The following are some examples of marketing titles:

Creative Capstone project ideas for engineering students

Engineering is a broad subject, meaning a student should have so many ideas, including:

Innovative Capstone Project Ideas on Computer Science

The following project titles suggestions will kick start your computer science project.

Interesting Information Technology Best Capstone Project Ideas

The following are some interesting title samples for IT students:

Political Science capstone projects ideas

The following are examples of topics a political science student can come up with.

List of the Best capstone project ideas on Accounting

Accounting students can draw inspiration from one of the following ideas:

Fantastic Capstone project ideas on Management

Business management students can write a project based on one of the following ideas:

The ideas shared above will help with your capstone project.

But, remember, selecting an effective topic is only the first step.

After, you will have to gather resources to use as evidence in your paper, come up with a thesis, do hours of research, and then get down to the actual business of writing.

All the best in your project.

For professional help with your project or academic essays, at affordable prices, contact us today.

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I’m a brand manager. That means I take knowledge from various fields – marketing, computer science, linguistics – and I synthesize it into solutions for my customers. I use my knowledge, skills, and experience to develop helpful solutions for students and make their study paths more productive and fun.

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MBA Capstone Project Ideas

MBA Capstone Project Ideas

Every learning process requires you to undertake a project. If you are MBA Capstone Ideas, you are on the right page.

Website marketing for business in the New Century: its impact and roles

The most valuable franchising systems;

Study of work life balance in call center

Social media marketing in the fashion industry

Research on possibility for people to get chips implanted to pay without cards and cash;

Profitability of privatization of banks

Capstone Project Topics for MBA

Online classified websites in the USA: a study on consumer engagement

Measuring customer perception effectively

Marketing oriented ideas and plans

Kinds of merchandise

Increase business revenue without the use of technology

MBA Capstone Topic Ideas

Improvements through the implementation of ISO 9001

Impact of business social responsibility

How businesses must adopt new marketing strategies in the digital world

Factors affecting consumer buying behavior

MBA Capstone Ideas

Dividend payout ratio factors

Describe ways trends influence customers;

Consumer buying behavior: what affects it?

Connection of capital structure and corporate strategy

Business administration with the present generation

Brand communications strategies

Betty is a qualified teacher with a Bachelor of Education (Arts). In addition, she is a registered Certified Public Accountant. She has been teaching and offering part-time accounting services for the last 10 years. She is passionate about education, accounting, writing, and traveling.

Fully Employed MBA

capstone project topics for mba marketing degree

Applying MBA knowledge in Real Time

The capstone project is your opportunity to apply the tools from the first two years of the program to a real-world business challenge in real time. whether you’re part of a consulting team working for an international tech company or creating your own business from the ground up, ucla anderson offers proven and exciting options to satisfy this requirement..

Students work with an international tech company looking to access new markets, and deliver investment-quality business plans after six months of research

BCP gives you the chance to work with a team of classmates to develop an implementation plan and launch your own business

An investment fund managed by student portfolio managers dedicated to the pursuit of favorable risk-adjusted returns

capstone project topics for mba marketing degree

GAP companies are selected based on their track record, their potential for growth and must meet specific corporate and investment requirements.

If you are an organization interested in participating in the global access program.

capstone project topics for mba marketing degree

"The team identified a cultural divide with the organization. We immediately implemented the recommendation and saw a cultural shift, which boosted morale. It was as though we had a different company."

SIMON OXENHAM Managing Director of Convic (Australia)

19 years advising GAP

UCLA Anderson FEMBA

Phone: (310) 206-8086 / (310) 825-2505

Dr. Forman is the founder and director of the Management Communication Program at the Anderson School of Management at UCLA. In this capacity, she teaches communication strategy and practices in the full-time and executive MBA programs and trains a staff who teach communications across the curriculum. She has taught corporate communication for the last decade as a faculty advisor for more than a hundred MBA "Living Cases," which are extended international strategic studies for multi-national companies, such as Microsoft, Hughes, Nestle, Coca-Cola, and Disney, and for start-up firms in Austria, Australia, Chile, Finland, France, Ireland, Italy, Mexico, Spain, New Zealand, and the United States. The Fully-Employed MBA Program and the Global Access Program (GAP) in which she teaches business planning and investor communications were ranked first in the United States by Business Week in 2008. She was a founding faculty member of the GAP program.

She was named the outstanding researcher in 1995 by the Association for Business Communication. The award is based on her entire publication record and its pivotal role in extending research in her discipline and in educating managers. She is the recipient of numerous awards for research, including fellowships from the Fulbright Foundation, the Center for International Business Education and Research, the Council of Public Relations Firms, and the National Endowment for the Humanities.

Her book, The Power of Corporate Communication, written with Professor Paul Argenti of the Tuck School, won the Distinguished Publication Award for 2003 from the Association for Business Communication. Dr. Forman has published three other books, including The Random House Guide to Business Writing, and numerous articles in publications such as The Journal of Business Communication, Technical Communication Quarterly, The Journal of Business and Technical Communication, Corporate Reputation Review, and Strategy & Business. She is a frequent presenter at international research and business forums and in on the editorial board of Business Communication Quarterly.

Dr. Forman is under contract with Stanford University Press for a book on storytelling and organizations, a project partially funded by the Harold and Pauline Price Center for Entrepreneurial Studies at UCLA's Anderson School of Management. Her current research focuses on storytelling ("When Stories Create an Organization's Future," Strategy & Business ; "Leaders as Storytellers: Finding Waldo," Business Communication Quarterly) as well as on the related subjects of the role of communication in the implementation of organizational strategy ("The Communication Advantage" in Hatch et al., The Expressive Organization, Oxford University Press, and featured as one of the outstanding articles in management in The Financial Times Book of Management) and the role of storytelling and translation in producing effective strategic communications ("More than Survival: The Discipline of Business Communication and the Uses of Translation," The Journal of Business Communication).

She is the faculty director for the Executive Education Program on Advanced Strategic Management for European-based corporate communication professionals and has consulted to a wide variety of organizations, including Cap Gemini/Ernst & Young, Invesco, Knapp Communications, Colony Capital, the MTA, and BBDO. She has been a visiting professor at Dartmouth's Tuck School of Business, the Hong Kong University of Science and Technology, the University of California at San Diego's Rady School of Business, and the University of Lugano.

Ph.D. 1980, Rutgers College

Communications

Published Papers

Janis Forman. (Second Quarter 1999). When Stories Create an Organization's Future. Strategy & Business, Issue 15.

Janis Forman and Patricia Katsky. (Fall 1986). The Group Report: A Problem in Small Group or Writing Processes. The Journal of Business Communication

14 years advising GAP

UCLA Anderson FEMBA

Phone: (310) 825-3564 / Fax: (310) 267-2193

Since 1995, Eric has been a lecturer in accounting and real estate at the UCLA Anderson Graduate School of Management, where he has been voted Teacher of the Year thirteen times by Anderson�s MBA students, and has been awarded the Citibank Teaching Award (1998) and the Neidorf Decade Teaching Award (2008), both voted upon by a committee of faculty members. He has also received recognition by Businessweek as one of the Top Ten Most Popular Business School Professors in the country.

He teaches in the areas of cost/managerial accounting, financial accounting (beginning through advanced), financial statement analysis, equity valuation, corporate financial reporting, and real estate investment and finance to undergraduate, graduate, and Executive Education students. He created Insight FSA, an analytical software tool to automatically and critically measure, evaluate, and report upon the financial accounting and corporate reporting risk for all public companies via Edgar On-line.

In addition, he has advised numerous Full-time and Fully Employed MBA field study teams and consulted for large and small firms, nationally and globally, and is a frequent lecturer on varied financial, accounting, and corporate reporting topics. He has led student travel groups to Brazil, China, Dubai, Saudi Arabia, and Abu Dhabi. He has served as an expert witness and consultant for commercial litigation, involving matters of corporate financial reporting and disclosure, audit effectiveness, valuation, real estate due diligence and related practices, and overall damage analyses.

Outside of campus, Mr. Sussman is president of Amber Capital, Inc., Manager of Fountain Management, LLC and Clear Capital, LLC, and Managing Partner of Sequoia Real Estate Partners, and the Pacific Value Opportunities Funds, which have acquired, rehabilitated, developed, and managed over two million square feet of residential and commercial real estate in the past 20 years. The firms' portfolio presently consists of industrial, multi-family residential, single-family residential, and retail properties (approximately 2,200 residential units and some 500,000 square feet of commercial space).

He is Chairman of the Board of Trustees of Causeway Capital�s group of funds (International Value, Emerging Markets, Global Value, and Global Absolute Return Funds, which collectively have in excess of $5.0 billion in assets), sits on the Board of Directors of Pacific Charter School Development, Inc. and Bentley-Forbes, LLC; and was former Chairman of the Presidio Fund and former Audit Committee Chair of Atlantic Inertial Systems, Inc., a producer and manufacturer of electromagnetic sensors. He received his MBA from Stanford, with honors, in 1993, after graduating Summa cum Laude from UCLA in 1987. He is a licensed CPA in the State of California.

Teaching Focus

Issues in Corporate Financial Reporting, Financial Statement Analysis and Valuation, Complex Deals, Cost Measurement and Evaluation, Real Estate Investment and Finance

MBA 1993, Stanford University B.A. Business and Economics, 1987, UCLA

Auditing, Financial Statement Analysis, Fraud Detection, Personal Finance, Real Estate, Asset Valuation, Shareholder Litigation, Cost Evaluation and Measurement

Recognition

Neidorf �Decade� Award

11 years advising GAP

UCLA Anderson FEMBA

Jonathan G. Lasch, Ph.D., is the Executive Director for the Alfred E. Mann Institute for Biomedical Engineering at the University of Southern California (AMI-USC), where he brings more than 25 years of experience in science and technology development and evaluation in the fields of biomedical instruments and systems, biotechnology, chemistry, and materials science. He is a Research Professor of Biomedical Engineering in the Viterbi School of Engineering and holds a courtesy appointment as a Professor of Clinical Entrepreneurship in the Greif Center of the Marshall School of Business at USC.

Prior to joining AMI-USC he served as a Managing Director of Convergent Ventures (CV), an early stage life sciences venture investment and development company. He has served as chairman or member of the boards of directors and CEO of several CV portfolio companies. From 2002-2007, he was on the board of directors of Precision Dynamics Corporation, a privately held healthcare products company, and he currently serves on the board of directors of the Southern California Biomedical Council. Dr. Lasch has held leadership positions at Materia, a materials science company spun out of Caltech, where he served as founding President and CEO, and Cyrano Sciences, a Caltech spin- out based on chemical sensor technology. Previously, he served as vice president, technology development for The Scripps Research Institute, the largest not-for-profit biomedical research institute in the United States and was director of research, biotechnology, for PPG Industries.

He is entering his sixth year as a UCLA Anderson FEMBA GAP faculty advisor, and he served two years as the Director of the EMBA Field Study Program.

B.S. Biological Sciences, University of Texas at El Paso Ph.D. Chemistry, University of Texas at Austin

9 years advising GAP

capstone project topics for mba marketing degree

[email protected]

UCLA Anderson School of Management in 1985, Peter Cowen has been a technology serial entrepreneur, angel investor, advisor to startups and an investment banker. Today, he is Managing Director at Sutton Capital Partners a middle market technology advisory firm. The focus is on enterprise and Saas software, digital technology and tech- enabled outsourced services. He is currently on the board of 4 venture-backed companies.

Previously, Mr. Cowen co-founded three companies that were sold to strategic investors—one in computer networks (DataVoice Solutions Inc.), another in biometric security (Biometric ID Inc) and the other in logistic fleet optimization (TransDecisions Inc.). After selling his first company he traveled around the world for a year, primarily in Southeast Asia and the Middle East, and has visited over 40 countries.

Mr. Cowen has been an angel investor in over 50 early stage companies and VC funds, primarily in digital technology, including Cognition(sold to Nuance NSDQ: NUAN), StyleHaul (sold to Bertelsmann) , Mind Body, Inc. (NSDQ: MB), Pulse (NSDQ: PLSE) and ESalon. He is a foundingmember of Tech Coast Angels, Los Angeles, part of the largest angel network in the country. Before that, he worked in marketing at Unilever and Hewlett Packard, and then worked with the Israeli Export Institute to help Israeli technology companies into the U.S. Mr. Cowen also served on the board of directors of the UCLA Anderson Alumni for over 10 years, and created the “Recurring Revenue Conference” which is the largest conference in Southern California focused on the subscription economy. He has been a GAP advisor for 9 years.

MBA, Finance, UCLA Anderson School of Management

B.A., Psychology, University of Pennsylvania

6 years advising GAP

capstone project topics for mba marketing degree

[email protected]

Daniel Nathanson has over 25 years of experience as an entrepreneur, executive, investor, consultant and educator, with accom- plishments in building businesses, creating financial value, and helping fellow entrepreneurs achieve success. He is a professor of Business Plan Development and New Venture Initiation at the UCLA Anderson School of Management, a position he has held since 2008. In addition to teaching, Dr. Nathanson serves as a faculty advisor to student teams conducting capstone field study projects. In 2010, he became Managing Director of SJ Investment Company (SJIC), an investment fund providing capital, oversight, and direction to high potential, early stage companies that have demonstrated “proof of concept.” SJIC also finances proven operating companies to facilitate strategic growth opportunities.

Dr. Nathanson began his executive career as the EVP and Chief Corporate Planner in charge of Mergers and Acquisitions at Ver- nitron Corporation, a publicly traded medical equipment and diversified electronics firm. As the Executive Vice President, he was responsible for the overall direction and financial performance of the company. He founded and served as CEO of CRS, a nation- wide turnkey point-of-sale computer company. Developing this state-of-the-art technology company from its inception, he guided CRS to become the leading company in its field.

After selling CRS in 1993, Dr. Nathanson accepted a position as Clinical Assistant Professor at NYU’s Stern School of Business, where he taught entrepreneurship and business strategy. While at NYU, he founded S.M.A.R.T. Management Consulting, specializing in helping small to mid-size entrepreneurs successfully grow their businesses. He also served as Chairman of two groups of CEOs for Vistage, an international organization of CEOs with over 14,000 members.

Shortly after founding the Washington Square Capital Fund (WSCF), a formalized angel group that invests in early-stage compa- nies, Dr. Nathanson left the Stern School to focus on investing activities and to take active leadership roles in a number of early stage ventures, including the CEO at Tickmark Solutions. In less than 18 months under his leadership, revenues of this software company rose from $500,000 to almost $4 million. In 2002, he engineered the successful sale of Tickmark.

Dr. Nathanson served as CEO and President of a promotional products firm, followed by an asset management venture. He worked with company founders to develop strategies, build infrastructures, raise capital and establish important strategic relationships in order to achieve successful growth and build sustainable value.

Dr. Nathanson is the co-author of Strategy Implementation: The Role of Structure and Process and author of a number of published articles in the area of strategy implementation. He is also a member of the Tech Coast Angels investment organization. He has been a GAP advisor for 7 years.

Ph.D., Wharton School of the University of Pennsylvania, MBA, NYU’s Graduate School of Business

B.A., Washington University in St. Louis, MO

5 years advising GAP

capstone project topics for mba marketing degree

Terry Kramer has a 30 year career in telecommunications and technology. For 18 of those 25 years, Mr. Kramer worked for Vodafone Group Plc/ AirTouch Communications in a variety of roles domestically and internationally, including Group Strategy and Business Improvement Officer, Regional President, Vodafone Americas which included oversight of Vodafone's 45% interest in Verizon Wireless and Vodafone's venture capital activities, Group Human Resources Officer & Chief of Staff, President AirTouch Paging and Vice President/GM AirTouch Cellular-Southwest Market. In June 2012, Mr. Kramer received an appointment by President Obama to serve as Ambassador, Head of U.S. Delegation for the World Conference on International Telecommunications which was held in December 2012 in Dubai. In this role, he led a 100+ person delegation of U.S. government, industry, and civil society representatives negotiating a treaty on international telecommunications policy. This delegation formulated and communicated the U.S. policy regarding the criticality of a free and open internet, the criticality of inclusive, multi stakeholder governance, the need to proactively address cybersecurity threats and the need for liberalized, open markets which encourage accelerated broadband access in markets worldwide.

Mr. Kramer is currently a full time Adjunct Professor at UCLA's Anderson School of Management, teaching two courses--the foundational technology management course and a course on the evolution and innovation in the mobile communications industry. He is also a Faculty Advisor in the Global Access Program (GAP) and the Strategic Management Research Program (SMR), advising students working on client assignments involved in new market entry, product development and business strategy. Furthermore, he currently serves as Chair to Thiota. In 2017, he was awarded UCLA Anderson's teaching award from the Fully Employed Executive MBA's. From 2011 to 2013, he was an Entrepreneur in Residence at the Harvard Business School. Mr. Kramer currently sits on the Boards/Advisory Boards of TeleSign, TangoCard, RapidSOS, Textpert, the Harvard Business School California Research Center, UCLA Economics Department Board of Visitors and is the Chairman of Larkin Street Youth Services in San Francisco.

MBA, Harvard University

3 years advising GAP

Jeffrey Lapin is the immediate past President of Tech Coast Angels in Los Angeles. He has made over 20 startup investments in the past five years, and serves on many company boards and advises several companies.

Mr. Lapin began his career as an attorney with Mitchell, Silberberg and Knupp in Los Angeles. He then served in various executive capacities with Starwood Hotels & Resorts and its predecessors (NYSE: HOT), from January 1995 to June 1996 as President and Chief Operating Officer, and from May 1991 to January 1995 as President and Chief Executive Officer.

In 1996, Mr. Lapin served as President of House of Blues Hospitality, Inc. and Executive Vice President of House of Blues Entertain-ment, Inc.

Two years later, he began serving as Vice Chairman of THQ Inc. (NASDAQ: THQI), a developer and publisher of interactive soft- ware. During his time with THQ, Mr. Lapin also served as Chief Operating Officer and Director of the company.

Mr. Lapin was the Director and Chief Executive Officer of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), a developer and publisher of interactive entertainment software (sales of $1.2 billion).

From 2009 to 2010, Mr. Lapin served as the Chief Executive Officer of Atari, S.A., a French public company that develops and pub- lishes online and boxed video games and related applications. Prior, Mr. Lapin served as a Director and Chief Executive Officer and President of RazorGator Interactive Group, an ecommerce company which sells secondary event tickets and related services.

Mr. Lapin has served as a private consultant to several companies, including In-Fusio Group, Riverdeep, Ubisoft, Capcom, and Four Queens. He has served and continues to serve as Director of several for profit and nonprofit entities. He has been a GAP advisor for 4 years.

J.D., Loyola Law School B.A., Economics, University of California, Los Angeles

Todd Senturia is a partner based in Bain & Company’s Los Angeles office. Prior to moving to California, Mr. Senturia spent the first part of his Bain career in the Boston office, and three years working in the Asian and Australian practices. He has led projects ranging from corporate and business-unit strategy to the detailed design and implementation of large-scale transformational restructuring and turnaround programs. He has also supported buyer or seller in several merger & acquisition negotiations.

As one of the global leaders of Bain’s Results Delivery/Change Management capability area, Mr. Senturia has personally supported more than 18 large-scale, multi-year client change and transformation programs. He is also a core member of Bain’s performance improvement, organization, tech/telecom and industrial practices. Since 2010, he has also taken on responsibility for co-leading the firm’s internal Professional Development and Training Environment.

Over his career, Mr. Senturia has worked for Bain clients in North America, Asia, Australia, and Europe. He has significant depth of experience in the technology and telecom practices, including semiconductors and computers, wireline and wireless telecommunications, and cable television. Mr. Senturia has also served multiple aerospace and defense, industrial, and automotive clients on issues ranging from growth to cost reduction. His consumer products/retail clients have included branded packaged goods, consumer electronics, consumer imaging, and a wide variety of food categories.

Prior to joining Bain, Mr. Senturia spent almost nine years on the senior management team of a small high technology sensor and instrumentation company, where he served most recently as Vice President of Marketing and Sales, as well as Treasurer. He was also a founding board member of Polychromix, a VC-backed startup in the optical sensing sector that was recently purchased by Thermo-Electron.

Mr. Senturia joined UCLA Anderson as an Executive in Residence for Management Consulting in 2011, and became a GAP faculty advisor in 2012.

His Master’s thesis, “Globalizing the Emerging High Technology Company”, was subsequently published in Industrial Marketing Management. Todd Senturia has been a GAP advisor for 4 years.

M.S., Management, MIT Sloan School of Management B.A., East Asian Studies, Harvard College

capstone project topics for mba marketing degree

Gary Hutchinson has over 30+ years of experience in business and entrepreneurship. He served as a panel judge for the Global Access Program (GAP) at The UCLA Anderson School of Management from 2003-2013. In 2014, he accepted a position as faculty advisor to the program.

Mr. Hutchinson currently serves as the President and CEO of Biothelium, a startup focused on the cardiology market with tech- nology developed in conjunction with the Alfred E. Mann Institute at the University of Southern California (AMI) and U.C. San Francisco. He also serves as Entrepreneur in Residence at AMI, which is a non-profit organization that supports research, develop- ment and commercialization of biomedical devices and other technologies. In addition, Mr. Hutchinson is Executive Chairman of Nelson-Miller Inc, a leading company in electronic human interface solutions serving the healthcare, defense and consumer industry markets.

Mr. Hutchinson began his career as the Chairman, President and CEO of Zymed, a privately held company focused on the research, development, production and marketing, and sales of Holter EKG Ambulatory Monitoring Systems, Event Monitoring, In Patient Telemetry Monitoring Systems and Trans-telephonic Systems. Through extensive technology development and strategic alliances, the company became the industry leader in Ambulatory Monitoring and Arrhythmia Detection Algorithms. The company grew to $25M in sales and $5M in EBITDA.

Following the acquisition of Zymed by Philips Medical Systems, Mr. Hutchinson assumed the VP/GM position of the Cardiology Division. The $200M business unit was responsible for manufacturing, research and development, sales and marketing world-wide for non-invasive cardiology products focused on EKG Carts, Holter / Event Monitoring, EKG Data Storage & Analysis Systems and Transtelephonic EKG monitoring. Offices were also maintained in Shanghai, China.

From 2002 to 2010, Mr. Hutchinson served as President and CEO of Precision Dynamics Corporation (PDC), a privately held company is the leading manufacturer of healthcare and patron management identification solutions. In late 2010 he assumed a directorship and executive advisory role through the sale of the company to Brady Corporation in December 2012. The company grew from $43M to $170M in sales, and from $2M to $30M in EBITDA. It established European headquarters in Brussels, Belgium, developed manufacturing operations in Tijuana, Mexico, and partnered with Water Street Healthcare Partners, a Chicago private equity firm. Furthermore, the company acquired the wristband product line from Hollister, Inc., (Libertyville, IL) and TimeMed Labeling Systems, Inc. (Burr Ridge, IL).

Mr. Hutchinson has served on ten boards of directors, and contributed as advisor and consultant to twelve assignments.

B.A. in History from Ohio State University, 1971

2 years advising GAP

capstone project topics for mba marketing degree

Molly Schmid has specific expertise in guiding early stage companies and technology commercialization, stemming from her roles in scientific management, project leadership, and business development in four biotechnology companies. Her career has been about equally split between academia and industry. Currently, she serves primarily as an Entrepreneur-in-Residence at the Alfred Mann Institute for Biomedical Engineering at USC and as a Senior Counselor for TriTechSBDC.

Dr. Schmid has held senior leadership positions in the biotech industry, where she served as Group Vice President, Life Science at ieCrowd (Riverside, CA), Senior Vice President of Preclinical Programs at Affinium Pharmaceuticals (Toronto, ON), Director of Genomics and Bioinformatics at Genencor International (Palo Alto CA), and Vice President of Research Alliances at Microcide Pharmaceuticals (Mountain View, CA).

In these companies, she was part of executive teams that raised over $200MM in funding through venture capital, corporate partnerships, public markets, and US and Canadian federal research grants. Her experiences with these companies included two IPO’s, two compounds that entered human clinical trials, international, multi-year, multi-million dollar corporate partnerships with a number of companies, including Pfizer, Johnson & Johnson, and Daiichi Pharmaceuticals, and building and managing first-rate scientific teams, while satisfying the business needs of the organizations. She has nine issued U.S. patents, and several others pending.

She began her career in academia, where she has had a distinguished career. Most recently, she was Professor and Entrepreneur- in-Residence at Keck Graduate Institute of Applied Life Sciences in Claremont, CA and formerly an Assistant Professor of Molecular Biology at Princeton University. In addition, she has held adjunct professor positions at the University of Southern California (Marshall School of Business), San Diego State University (Biology), and Claremont Graduate University (Drucker School of Management). Dr. Schmid has served on numerous NSF and NIH grant review panels, and served as chair of an NIH SBIR/STTR grant review panel for several years. She is a Fellow of the American Institute for Medical and Biological Engineering, a Fellow of the American Academy of Microbiology, a Searle Scholar, and a Damon-Runyon Fellow.

She has embedded herself in the Southern California entrepreneurial community since moving here in 2005. She is a member and past president of the Inland SoCal Tech Coast Angels, a member of the TCA Board of Governors (2011-2014), and a Senior Counselor for TriTech Small Business Development Center. Molly Schmid has been a GAP advisor for 3 years.

Ph.D., Biology University of Utah B.S., Biology, University at Albany - SUNY

BCP Sucess Story: Bellanove (Class of 2017)

BellaNove offers a montly rental service for modern, sophisticated, professional maternity clothing items, aiming to help all women stay sharp and stylish from boardrooms to doctor check-ups with less hassle and fuss.

capstone project topics for mba marketing degree

BellaNove Founder and Wolfen Fellow, Jenny Leung (’17) launched the company October 2017.

capstone project topics for mba marketing degree

Internet, Business and Intellectual Property Attorney Cohen Business Law Group

capstone project topics for mba marketing degree

Investor Upfront Ventures

capstone project topics for mba marketing degree

Subject to minimum liquidity requirements, the Fund may hold the stock of any publicly traded U.S. firm on an approved list of stocks. A portion of the long-term profits of the fund will be donated to the UCLA Anderson School of Management for support in student scholarships and for support of research in finance.

This course is part of the International Business Essentials Specialization

International Business Capstone

Image of instructor, Barry McCarthy

About this Course

The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.

This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

Could your company benefit from training employees on in-demand skills?

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Barry McCarthy

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University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

See how employees at top companies are mastering in-demand skills

Syllabus - What you will learn from this course

The business plan.

This week will focus on the business plan itself, including its formulation, implementation, and control.

Development of the Financial Statements for Business Planning

This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.

Internal Information for Business Planning

This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.

Having A Customer Focus

This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.

Organisational Structure

Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.

TOP REVIEWS FROM INTERNATIONAL BUSINESS CAPSTONE

Great business lessons. You will gradually learn how to create business plans in detail, at the same time you will utilize what you learned from the courses of the specialization. Great Professor.

An excellent course to understand all the facets of management!

Mr. McCarthy has a good command of the subject and provides an understanding of the subject with his emphases. I enjoyed the education. Thank you Mr. McCarthy.

Great and Informative course. Will definitely recommend.

About the International Business Essentials Specialization

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.

If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI.

International Business Essentials

Frequently Asked Questions

When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center .

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  1. Online MBA Capstone Projects and Thesis Guide

    A capstone usually serves as the most intensive collaborative project of an MBA curriculum. Many capstones require students to work in teams, delegating tasks to address problems just as real companies would. Many projects see students work alongside local organizations to develop solutions to actual business issues.

  2. 30+ Best MBA Capstone Project Ideas for IT, HR & Marketing

    Here are a few MBA capstone project ideas for business analytics that business analytics students can use: Predicting employee attrition and performance Conducting market basket analysis between soft drinks and pastry Predicting real estate prices Predicting commodities prices such as gold, avocado, oil and coffee Estimating customer churning rate

  3. 18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2023]

    18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2023] | upGrad blog Use Of Artificial Intelligence In Marketing A Study on the Impact Of Google on Online Shopping A Study On Creativity In Advertising Marketing Strategies of ACC Limited A Study On Customer Buying Behavior And Pattern A Study On Consumer Awareness

  4. The Best 150 Capstone Project Topic Ideas

    Capstone Project Ideas for Management Course Studying management means dealing with the most varied spheres of life, problem-solving in different business areas, and evaluating risks. The challenge starts when you select the appropriate topic for your capstone project. Let the following list help you come up with your ideas.

  5. MBA Capstone Project Ideas

    The following is a list of thirty ideas for MBA capstone projects: Develop a marketing plan for a new product or service launch Conduct a customer satisfaction survey and analyze the results Develop a social media strategy for a business or organization Create a financial plan for a small business

  6. What is an MBA Capstone Project? Sample Work & What to Expect

    The MBA program at UCLA Anderson School of Management offers three capstone options: the Global Access Program (GAP), the Business Creation Option (BCO), and Anderson Student Asset Management (ASAM). In the GAP, students partner with high-growth global companies in a market-entry consulting project.

  7. 125 Outstanding Capstone Project Ideas in 2023

    MBA Capstone Project Ideas Define effective algorithms for determining consumer buying behavior Benefits of e-learning for professional certification Deep analysis of (choose a company) marketing strategies Compare and suggest branding strategies for customer engagement

  8. Top 225 Innovative Capstone Project Ideas for Students

    Here, we have listed the capstone project ideas on all the major subjects such as accounting, business, engineering, information technology, computer science nursing, psychology, marketing, management, and many more. Check the list and spot the capstone project idea that is appealing to you. Capstone Project Ideas on High School Education

  9. 180+ MBA Capstone Project Ideas 2023

    MBA Capstone Project Ideas Capturing client's interest and feedback on ordering food app Factors affecting the level of customer's impulse buying Digital marketing brand awareness Increase business revenue without the use of technology Brand ambassador affiliate marketer Structure of corporation TQM implementation for a small manufacturing business

  10. 135 Best Capstone Project Ideas For Students

    List of Capstone Project Ideas. Here we have categorized and compiled a list of 100+ capstone project ideas on various subjects such as engineering, nursing, computer science, management, and so on. If you are running short of ideas, feel free to have a look at the list below and choose a project topic that is appealing to you.

  11. Capstone Project Ideas : 150+ Topics

    The following are some captivating marketing ideas for your capstone projects: Understanding brand management and the best strategies to boost your brand The importance of visuals in your advertising campaigns impact of gender on customer purchasing behavior The globalization of marketing A deep analysis of the marketing strategies of Elon Musk

  12. MBA Capstone Project Ideas

    You must pass your MBA capstone project if you're to be awarded a degree certificate. The MBA course revolves around business principles such as economics, marketing, accounting, and finance. The program teaches students about different business principles and how to implement them in real-world situations. Once your professor forwards the ...

  13. 5 Capstone Topics on Business Administration

    For most students, a capstone project is the last step in completing an MBA program. This is where you take everything you have learned during your coursework and put it into a practice by doing a thorough written analysis on a business administrative topic or question.

  14. MBA Capstone Project

    Here are some Research Dissertation's ideas for your MBA Capstone Project: · Basic principles of crisis management and business continuity. · Development of a strategic, financial, and information system for an existing small business. · An investigation of marketing methods. · Diagnostic tool in small businesses.

  15. Top 160 Capstone Project Topic Ideas For All Students

    Top 160 Capstone Project Topic Ideas For All Students Jan 25, 2022 First, check out our list of topic ideas below for some ideas that might strike your fancy. Next, please talk with your professor about scholarly books or journals they recommend you use to research them during your time at school.

  16. Capstone: Applied Analytics Project

    The Applied Analytics Project (AAP) serves as a capstone to the Master of Science in Business Analytics (MSBA) curriculum and represents an opportunity to merge theory and principles with up-to-the-minute business practice. The hands-on AAP helps prepare our students for a career in quantitative analysis and data science by testing their ...

  17. 100+ MBA Capstone Project Ideas 2023

    Capstone Project Topics for MBA Outsourcing of business processes: a review of effectiveness and real costs Online trading system for a automotive parts company Online classified websites in the USA: a study on consumer engagement Old shopping malls maintaining competition with new ones Offline and online performance measurement tools and platforms

  18. Capstone Project

    Applying MBA knowledge in Real Time. The capstone project is your opportunity to apply the tools from the first two years of the program to a real-world business challenge in real time. Whether you're part of a consulting team working for an international tech company or creating your own business from the ground up, UCLA Anderson offers ...

  19. Business Analytics Capstone

    The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data ...

  20. International Business Capstone

    The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you'll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a ...

  21. 🌷 Mba project ideas. 180+ MBA Capstone Project Ideas 2022. 2022-10-28

    Mba project ideas.Below, find an overview of the key differences between the two types of projects, typical steps to research and writing, capstone project examples, and answers to common questions -- all accompanied by expert advice from an MBA faculty member.