Capstone Project Topics For MBA Marketing

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<strong>Marketing</strong> <strong>Capstone</strong> <strong>Project</strong> Ideas Effects of Salesman’s personality on brand image Effect of branded ingredients on consumer perception Images of offensive images on branding/marketing Preferences to buy ready-to-cook meals by housewives Relationship between strategic implementation and teasers campaigns Services marketing and customer relationship management Sales of pharmaceutical companies with marketing activities impact Two stage least square model of advertising Association between content and advertising messages Influence of humor advertising Effectiveness of integrated marketing communication The ways of finding edogenity to explain consumer compliant behavior Study of consumer spending via credit cards Impact of price sensitivity on buying behavior Brand attitude and awareness Buying behaviors in shopping stores Study on consumer purchase intention Consumer preferences and store image Impact of CRM on customer satisfaction Impact of brand recall through Television on mood Fashion involvement’s impact on buying behavior Experiential perspective and word of mouth The packaging variables and their importance

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MBA Capstone Project Ideas

MBA Capstone Project Ideas

Every learning process requires you to undertake a project. If you are MBA Capstone Ideas, you are on the right page.

Website marketing for business in the New Century: its impact and roles

The most valuable franchising systems;

Study of work life balance in call center

Social media marketing in the fashion industry

Research on possibility for people to get chips implanted to pay without cards and cash;

Profitability of privatization of banks

Capstone Project Topics for MBA

Online classified websites in the USA: a study on consumer engagement

Measuring customer perception effectively

Marketing oriented ideas and plans

Kinds of merchandise

Increase business revenue without the use of technology

MBA Capstone Topic Ideas

Improvements through the implementation of ISO 9001

Impact of business social responsibility

How businesses must adopt new marketing strategies in the digital world

Factors affecting consumer buying behavior

MBA Capstone Ideas

Dividend payout ratio factors

Describe ways trends influence customers;

Consumer buying behavior: what affects it?

Connection of capital structure and corporate strategy

Business administration with the present generation

Brand communications strategies

Betty is a qualified teacher with a Bachelor of Education (Arts). In addition, she is a registered Certified Public Accountant. She has been teaching and offering part-time accounting services for the last 10 years. She is passionate about education, accounting, writing, and traveling.

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Topics Base

Everything begins with an idea!

MBA Capstone Project Ideas

MBA capstone projects are given at the end of your four years of higher education to assess your understanding and ability to implement what you learned during the entire MBA course. You must pass your MBA capstone project if you’re to be awarded a degree certificate. The MBA course revolves around business principles such as economics, marketing, accounting, and finance. The program teaches students about different business principles and how to implement them in real-world situations.

Once your professor forwards the MBA capstone project to your email, you shouldn’t start immediately. Take your time to figure out what exactly the professor wants, including the core points and data that they want to be included in the paper. Now, identify an interesting and resourceful project idea that would make your MBA capstone project a success.  Talk with your professor to have an idea of what scholarly journals and books are of relevance in your project writing. Chat with your friends and relatives who have completed their MBA capstone project already to get ideas of what works.

Just ensure the topic you select is not too complicated or straightforward. It should be interesting and resourceful. Finding it hard deciding which capstone topic to use, check out these 37 MBA capstone project ideas by Topic Base.

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upGrad blog

18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2023]

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He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Table of Contents

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

capstone project topics for mba marketing student

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

Must Read:  Highest Paying Cities for MBA Graduates

11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Why are college projects important in an MBA?

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

What are the benefits of doing an MBA in marketing?

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

What are the characteristics of a top online MBA program?

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

How do you choose the most compelling topic for your project?

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

What are some basic guidelines to follow while completing your final year project?

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

What kind of experience does completing a final-year project give you?

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

capstone project topics for mba marketing student

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capstone project topics for mba marketing student


Top 225 Innovative Capstone Project Ideas for Students

Table of Contents

Are you searching for creative capstone project ideas? Don’t worry! Like you, many students are struggling to come up with a unique capstone project topic. So, to help you all, here in this blog post we have identified and listed the best 200+ capstone project ideas on all the major subjects. Continue reading this blog post and earn the necessary academic benefits.

What is a Capstone Project?

Schools and colleges use a parameter known as a capstone project to evaluate students’ overall comprehension at the course’s conclusion. Typically, it enables the students to demonstrate their abilities in communication, presentation, and problem-solving, and the project is extremely beneficial to them.

The primary objective of the capstone project assignment is to inspire students to plan independently, conduct in-depth analysis, collaborate with others, and meet deadlines. In most cases, instructors will assign each student or a group of students to finish their capstone project ideas assignment.

If you are required to complete a capstone project on any subject, you must look for the best project ideas related to that subject. The task of choosing a topic for the project is hard. It takes a lot of planning to find a good and creative idea for a capstone project.

Capstone Project Ideas

How to Select a Good Topic for Capstone Project?

The initial step of the capstone project is identifying a good topic. There is a high likelihood that you will receive low grades if you choose a subpar topic for your project. Therefore, when choosing a topic, ensure that you keep the following guidelines in mind because it would help you to improve your grades.

Before you start working on your capstone project, make sure you contact your professor or teacher to get their final approval. This will ensure that you don’t miss any opportunities to get feedback on the topic.

Innovative Capstone Project Ideas

Innovative Capstone Project Ideas

Here, we have listed the capstone project ideas on all the major subjects such as accounting, business, engineering, information technology, computer science nursing, psychology, marketing, management, and many more.

Check the list and spot the capstone project idea that is appealing to you.

Capstone Project Ideas on High School Education

Few High School Capstone Project Ideas

Accounting Capstone Project Ideas

Read more- Best Accounting Research Topics and Ideas for Students

Capstone Project Ideas

Business Capstone Project Ideas

Computer Science Capstone Project Ideas

Engineering Capstone Project Ideas

Read more:   Best Engineering Research Topics for Academic Writing

Capstone Project Ideas in Information Technology

MBA Capstone Project Ideas

Marketing and Management Capstone Project Ideas

Nursing Capstone Project Ideas

Psychology Capstone Project Ideas

Capstone Project Ideas in Political Science

Political Science Capstone Project Ideas

Trending Capstone Project Ideas for Politics

Final Words

To submit the best project and get an A+ grade, an original capstone project topic alone will not help you. You need to perform in-depth research on the topic and present your project work effectively and efficiently.

If you want more creative capstone project ideas or any academic help to complete your capstone project, then reach out to us. We have a team of highly experienced academic writers to assist you in completing the capstone project on any subject topic as per your requirements on time at an affordable price.

Why are you waiting? Quickly place your order and get instant assignment help from our experts to earn the highest possible grade for a top-quality capstone project.

capstone project topics for mba marketing student

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Top 15 Marketing Analytics Project Ideas for Practice in 2023

Looking for some exciting and unique marketing analytics project ideas? Here's a list of the top 15 marketing analytics projects for you! Last Updated: 22 Feb 2023

This blog covers the top 15 marketing analytics project ideas worth exploring by anyone planning to land a job in marketing analytics. It lists some of the unique marketing analytics projects that will help you understand the use of marketing analytics in different industries.

40% of companies intend to boost data-driven marketing budgets in the current marketplace, and 64% of marketing executives believe data-driven initiatives are crucial. How do businesses leverage data-driven marketing approaches? Marketing analytics is organizing and analyzing data to assess the return on investment (ROI) of marketing campaigns such as calls to action.


Customer Market Basket Analysis using Apriori and Fpgrowth algorithms

Last Updated : 2022-12-07 06:44:55

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Table of Contents

Marketing analytics project ideas for practice, 1. pharma sales optimization, 2. patient outreach optimization, 3. customer acquisition prediction, 4. customer lifetime value analysis, 5. market basket analysis, 6. retail price estimation, 7. product recommendation system, 8. customer feedback analysis, 9. store sales prediction, 10. customer churn prediction, 11. loan risk prediction, 12. marketing campaign optimization, 13. credit card fraud detection , 14. crm optimization project, 15. customer segmentation analysis, keyword research analysis, social media campaign analysis, website traffic analysis, lead conversion analysis, customer satisfaction optimization, roi data analysis, tourism data analysis, targeted promotion optimization, restaurant sales data analysis, marketing analytics algorithms.

ProjectPro Free Projects on Big Data and Data Science

With a rising demand for marketing analytics worldwide, it's a great career option to explore. In today's rapidly evolving marketing industry, successful campaigns demand intelligent and competent individuals, or marketing analysts , that leverage the newest technology and insights. Marketing analysts assist businesses in determining not just how to reach a potential audience but also which items and services to offer. They are also responsible for building user profiles and influencing pricing decisions. The role of a marketing analyst includes-

evaluating the efficiency of marketing programs and initiatives

assessing client behavior and lead conversions

generating reports on metrics such as lead conversions, website traffic, etc.

engage with the sales teams to identify new customer acquisition prospects

Marketing analysts must possess specific skills to perform the responsibilities mentioned above. These skills include-

analytical skills,

ability to create dashboards and reports,

knowledge of predictive modeling

knowledge of SQL to work efficiently with data

ability to work with attribution modeling

Now, you have adequate knowledge of the responsibilities and skills of a marketing analyst. But, how can you start your journey towards becoming a marketing analyst? The primary step is to learn about the necessary tools and technologies useful in the domain, and the next step is to master those skills. How to do that? Here are the top 15 marketing analytics projects you can practice to strengthen your marketing analytics skills.

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Marketing Analytics Project Topics in Healthcare

The global healthcare analytics market will increase at a 28.8% CAGR to $93.3 billion by 2027. The rising demand for data analytics to enhance patient outcomes while cutting costs is driving the market for healthcare analytics.

Check out these helpful marketing data analytics project topics in the healthcare industry.

Pharma Sales Optimization

The project intends to make it easier for individuals in the Animal Healthcare industry to track the sales of items used to treat minor animal species. Businesses can compare product sales in the top-ranking and bottom-ranking cities in real time. The project could provide a comprehensive report on medical group sales and trends for any given period.

For example , Pfizer uses SAS and Noux to extract relevant insights from sales and distribution data formerly present in thousands of excel files. It allows Pfizer to track how often medicines sell in a specific location, which sales agents perform better than others, and how well they compete.

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Hospitals and pharmacies leverage predictive algorithms to examine patient data and develop dynamic customer personas with individual preferences and habits. Moreover, clinicians can use these profiles to create customized outreach messaging about therapies and drug efficacy. The marketing department can also use these personas to create email campaigns.

Patient Outreach Optimization

Use the patient treatment classification dataset available on Kaggle for working on this project. You can analyze the dataset and apply predictive algorithms such as the K-Nearest Neighbor algorithm. KNN algorithm will allow you to understand the preferences of all patients and further optimize the patient outreach in hospitals.

For example , SCIO Health provides insights and solutions for improving patient health using advanced algorithms and integrated health data. Their technology detects treatment inefficiencies that result in high expenses and poor health outcomes. Medical providers can target at-risk individuals and minimize avoidable hospitalizations and problems by recognizing these gaps.

There are many more marketing analytics project topics in the healthcare industry that you will find on platforms like Github, etc.

Marketing Analytics Projects in Finance

The global financial analytics market is forecast to increase at a CAGR of 11.53 percent to USD 25.38 billion in 2028. Financial analytics solutions enable organizations to gain insights into economic efficiency, operational Key Performance Indicators (KPIs), and sales revenue.

Below are a few sample marketing data analytics projects you can practice if you are interested in financial analytics.

The intermediate goal of this project is to extract similarities and differences between the general population and the company's current client base. Next, use the extracted data to determine who is more likely to be potential clients of the company. Additionally, the organization can employ its email marketing to target those potential customers.

Customer Acquisition Prediction

Use any customer dataset (e.g., Arvato Financial Services dataset on Github) for this project. The first step is analyzing demographic data from a company's customer base and comparing it to the general population. Then, using unsupervised learning techniques, find parts of the population that better represent the company's core client base. Lastly, build a supervised model predicting the target customers for a direct marketing campaign to maximize the campaign's ROI.

For example, Citibank is a major supporter of a data-driven, analytical strategy and often explores analytics use cases, including customer acquisition. The bank uses machine learning algorithms to evaluate its client data and use the results to target promotional expenditures.

Customer Lifetime Value (CLV) is a metric that determines how valuable a customer is to your business over an indefinite period rather than simply the first purchase. CLV helps in deciding a reasonable cost per acquisition (CPA).

Customer Lifetime Value Analysis

You will predict the customer's lifetime value and classify customers based on their LTV in this project so that you can deliver this data to an organization's marketing team for campaign and CPA optimization. Use a transactional dataset from the UCI Machine Learning Repository. This dataset covers all genuine transactions for a registered e-commerce online retail store . Now, to generate predictions, apply the probabilistic models (Pareto-NBD, BG-NBD, MBG-NBD, and Gamma Gamma) to the case study in the industry.

For example, Yes Bank, globally recognized at the Gartner Excellence Awards for big data analytics use cases, uses innovative analytics and data mining techniques to map the customer life cycle and gain insights into customer behavior.

Get FREE Access to   Data Analytics Example Codes for Data Cleaning, Data Munging, and Data Visualization

Marketing Analytics Projects in Marketing

The global retail analytics market will likely continue increasing at a CAGR of 17.7% to $18.33 billion in 2028. The booming e-commerce sector and its usage of analytics for better and more tailored experiences, quick access to product details, and remarkable services are driving the retail analytics market.

Take a look at these exciting retail analytics projects in marketing that cover all the various applications of retail analytics-

Market basket analysis is an innovative analytics technique that uses data mining and statistical tools to evaluate user purchase patterns to enhance sales. Businesses can use this analysis technique to improve the customer's overall expenditure by combining commonly purchased items at a discounted rate.

Market Basket Analysis

This project attempts to identify top products that contribute to a company's revenue and utilize market basket analysis to evaluate individual customers' purchasing behavior to predict which products customers are more likely to buy together. Refer to the marketing and retail analytics capstone project on Kaggle for the dataset.

For example, is the most well-known example of how Market Basket Analysis helps increase online sales. If you are an Amazon customer, you already know that the retailing platform provides you with the best product recommendations at the perfect time. These recommendations result from performing extensive research on past purchases by similar customers.

Source Code- Market Basket Analysis

One of the essential aspects for any product-based company is determining the pricing of its products. As a result, understanding what components impact the decision-making phase of product prices becomes critical for the marketing analytics team.

Retail Price Estimation

In this project, you will create an automated price suggestion system using the information from Mercari's dataset to recommend prices to retailers for various products. This project shows you how to use EDA tools and implement Neural Networks , Support Vector Machines, and Random Forest machine learning algorithms . If you are looking for beginner-level marketing analytics project ideas , this project is an excellent choice.

For example, Starbucks uses research and customer analysis to develop targeted price hikes that gather the maximum amount of money customers are willing to pay without turning them away. They use moderate price hikes that regular customers hardly realize to raise margins.

Source Code- Retail Price Estimation

Understanding marketing analytics enables firms to avoid missing out on their chance to show targeted recommendations based on the user's preferences.

Product Recommendation System

Start working on this project by performing EDA followed by product and customer trend analysis to gain insights. Then, using Cohort Analysis and RFM Modeling, divide the customers into specific clusters based on purchase histories. Apply uplift/persuasion modeling to determine which customers need attention and uncover Upselling and Cross Selling prospects. Finally, personalize recommendations based on implicit input (previous purchases) and explicit feedback (product reviews). A new user will see the most popular suggestions, and you may discover who are Big Spenders and Upsell them using the highest rated product recommendations by using Segmentation.

For example, Amazon, a leading online marketplace platform, combines big data with a client-centric strategy to promote customer satisfaction. During each customer's visit to the website, the retailer gathers insights. It then uses this data to recommend products to you rather than letting you waste time searching through their vast inventory.

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Customer feedback has become common practice for many businesses, and it gives them a user's viewpoint and advises them on what improvements they should make in their product to boost sales. Furthermore, potential clients will likely believe that the former is genuine if a business (or seller) makes its product reviews public.

Customer Feedback Analysis

This project focuses on analyzing product reviews on an eCommerce website. You will deal with textual data and use data pre-processing techniques such as gibberish detection, language detection, profanity detection, etc., for acquiring user sentiments and opinions for further analysis.

For example, Whirlpool Corporation is a leading home appliance manufacturer. Their innovation tactics heavily rely on customer feedback, and Whirlpool receives a million reviews worldwide from 40 different websites every month. The company identifies innovative approaches and ideas by converting this data into insights.

Source Code- Customer Feedback Analysis

In most businesses, the marketing department is in charge of keeping track of and staying aware of the factors influencing current and future business growth.

Store Sales Prediction

You will work on a dataset of 45 Walmart stores for this project. This project aims to forecast sales and revenue for various stores. Use numeric and categorical feature variables to discover redundancy in variables. This project will also teach you how to use the ARIMA time series model and other machine learning models.

For example, Walmart uses predictive analytics to forecast customer demand and also forecast\ sales depending on past data from different areas' retailers. Each store has several departments, and the retailer employs data mining to forecast sales in each department.

Source Code- Store Sales Prediction

Marketing Analytics Project Example in Banking

The global predictive analytics in the banking market is forecast to grow at a CAGR of 20.80% to $5.43 billion by 2026. Predictive analytics has been assisting banking institutions in predicting their incoming and outgoing payments and client flow, fueling growth prospects.

Here are a few banking marketing analytics projects that will help you better understand the application of predictive analytics in the industry.

When customer churn begins to increase at an alarming rate, numerous organizations review their existing marketing analytics strategies to determine the leading cause of the churn.

Customer Churn Prediction

This project will teach you how to conduct univariate and bivariate analyses on the dataset. You will learn how to implement and analyze statistical approaches like SHAP (SHapley Additive exPlanations), RandomSearch, and GridSearch. This project is an easy-to-understand marketing analytics project example in the banking industry. If you are willing to explore sample marketing data analytics projects in banking, this is for you. 

For example, American Express is an excellent example of how to identify future churn and customize retention methods. The organization can forecast churn using cardholders’ buying patterns and develop marketing plans to turn them into long-term consumers.

Source Code- Customer Churn Prediction

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One of the most common marketing projects in analytics is loan risk assessment. For this project idea, you will perform exploratory data analysis, analyze pairwise correlations among different variables, and design and test a prediction model.

Loan Risk Prediction

Begin this project by looking at specific variables and how they relate to the loan's status. Although various approaches to creating a classification model exist, logistic regression is a popular tool for marketing applications with a binary dependent variable. Choose one predictor variable, and then figure out what other variables you need for this project. Estimate a model that links house ownership to whether or not a loan seems risky, and then compare its accuracy to a basic model. Use the assessment data to see how the model works with different predictions. Then, generalize the logistic regression tool and explore a different approach to evaluate the model's performance.

You can leverage marketing data to achieve two different business objectives:

Prediction of marketing campaign results for each customer and elaboration of factors that impact campaign results

Identifying client segments using data from customers who sign up for a term deposit.

Marketing Campaign Optimization

This marketing project works well with any banking marketing campaign data to improve marketing efforts and increase term deposit subscriptions. Use machine learning techniques (e.g., XGBoost) to forecast a marketing effort's outcome and identify elements that influence its performance.

This project aims to use buyer personas and transaction data to detect fraudulent transactions. 

Credit Card Fraud Detection

Use multiple predictive models to predict credit card fraud in a transactional dataset. You can use the Python Pandas module to load the training and credit card datasets and manipulate the data. This project will show you how to generate statistical judgments for each variable in the dataset.

Source Code- Credit Card Fraud Detection

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Customer relationship management and sales systems may cause marketing data to distribute across multiple business systems. For this project, create a marketing data warehouse that will act as a primary data source for the marketing team. You can also use web analytics tools, marketing channels, and CRM solutions to integrate internal and external data.

CRM Optimization Project

Because of the data warehouse, all marketers will have access to the same standardized data, enabling them to perform tasks quickly and efficiently. Such marketing analytics projects allow businesses to analyze performance metrics such as ROI, lead attribution, and so on, resulting in more efficient customer relationship management.

Banking institutions often classify their customers by socioeconomic factors such as geographic area, age, and purchase habits. Banks can assess a customer's current and lifetime value by analyzing these groups together. The insights help banks filter out customers who provide minimal value and focus on those likely to remain potential clients in the long run.

Customer Segmentation Analysis

Use any customer segmentation dataset available on Kaggle to work on this project idea. Start by importing Python libraries such as Pandas and NumPy for handling dataframes, matplotlib and seaborn for data visualization , sklearn for machine learning algorithms, etc. Use clustering algorithms such as K-Means and Affinity Propagation to divide customers into groups according to specific attributes. These groups indicate how valuable time spent with each customer is likely to be compared to previous clients.

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Digital Marketing Analytics Projects

Digital marketing analytics is one of the most popular fields for big data analysis. Digital marketing analytics can help transform business goals into measurable achievements that support the company's ongoing growth. Working on a few digital marketing analytics projects will help you better understand how digital marketing tools can benefit businesses in various ways. Here are a few simple yet exciting digital marketing analytics projects you need to build a strong portfolio-

There are many other digital marketing analytics projects for beginners and professionals, such as email marketing campaign analysis, SEO Data Analysis, paid search optimization, etc.

Furthermore, you can also explore some sports analytics marketing projects, such as soccer player statistics, NBA Shots Analysis, etc. 

Project Ideas for Marketing Analytics Capstone Projects

Here are some more project ideas for marketing analytics capstone projects for the final year students who are interested in upskilling themselves-

Working on these project ideas for marketing analytics capstone projects will allow you to understand the use of marketing analytics tools and how they can impact the growth of a business in terms of revenue, customer satisfaction, etc.

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Before discussing the types of marketing analytics algorithms , let us first understand why algorithms are essential for marketing. Algorithms hold great value for marketers as they help to determine-

how noticeable a brand's information is to the target audience,

how relevant the product recommendations are to potential customers who are about to check out, and

a variety of other factors that impact the success or failure of a marketing strategy, 

Now, let us look at some of the valuable and noteworthy marketing analytics algorithms -

Time Series Analysis- allows you to gain valuable insights, form an adequate base for campaign analysis, etc.

Logistic Regression- practical when you want to get the most out of your marketing budget.

K-Nearest Neighbour- helpful for creating profiles for the rest of the team to consider.

Naive Bayes- ideal for organizing customers into categories and forecasting behavior, such as which product a client is likely to buy.

Other marketing analytics algorithms include Linear regression, Decision trees, Google algorithms, etc.

ProjectPro gives you the perfect hands-on experience working on projects with its newly launched ‘Live Cloud Labs’ feature. You can practice the code solutions and learn at the same time! How cool is that? If you are looking for some machine learning projects for marketing analytics , check out the ProjectPro repository, which has over 200 industry-level solved projects and reusable codes .

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5 Capstone Topics on Business Administration

Finding the best business capstone project ideas can be a challenge. Students who are in search of business administration topics for a capstone often face problems related to the lack of unexplored content. Given the number of Ph.D. candidates, it is not surprising that students find it hard to come up with something that has not been researched before. 

business capstone project ideas

In this article, we’ll provide five business capstone project examples in more detail. Each topic can be customized in dozens of ways according to your own experience and areas of specialization. We’ll also cover the ins-and-outs of capstone papers and how you can successfully demonstrate your skills and knowledge to make your paper a success.

What Is a Capstone Project?

For most students, a capstone project is the last step in completing an MBA program. This is where you take everything you have learned during your coursework and put it into a practice by doing a thorough written analysis on a business administrative topic or question. The focus and format may vary, but your capstone project is vital to your degree and will possibly be the most intensive feature of your educational journey. 

What Is the Difference Between a Capstone and a Thesis?

While thesis and capstone projects share many similarities, they are not the same thing and most programs distinguish between these two undertakings. A thesis is more focused on research and theory, while a capstone answers strategic, real-world business questions.

During your MBA program, it is likely you have taken part in some internship or practicum components that offered hands-on experience in a real business environment. The capstone is designed to build on this real-world experience by encouraging you to come up with practical and creative solutions to actual problems experienced in the world of business.

The purpose of the project is so you can demonstrate all you have learned by bringing it all together in a comprehensive written format.

Your thesis is a bit different in that a takes the form of an extensive research paper based on theory and research. It is more academic in nature and can last the entire final year of your program. 

The goal of your thesis is to contribute new knowledge to the vast amounts of business research already in place. 

What Are the Different Steps Of a Capstone?

The capstone takes place in your business administration program’s final year and can typically take anywhere between four weeks to a whole semester. Usually, there will be some type of instruction, such as a course or meeting with an advisor. Plus, in many cases, you will be working hands-on to execute a project regarding the topic you select. 

Capstone projects vary depending on the school and the program, but in general, the following stages are usually included:

business administration topics

How Important Is the Capstone Project?

It’s worth noting that the capstone project is vitally important. Beyond the final presentation, it’s entirely possible that your project could carry over to things like investment opportunities, successful startups, or offers of employment.

How Is a Capstone Graded?

The evaluation methods used to grade business administration capstone projects vary among different schools and programs. In some cases, students will get a rubric, so they know what to expect. The rubric typically includes instructions to include specific functional aspects and content from management literature. The grade may also be based on grammar and formatting guidelines. If you have any questions, you should feel free to contact your advisor. Don’t be afraid to clarify any aspects of the instructions you do not understand.

See also: How Do I Find the Best Online MBA for Me?

What if I Fail My Capstone?

Failing your capstone project means you would no longer be eligible for your degree. However, at most schools, It’s extremely rare for a student to fail their capstone. Typically, an advisor would work with you so you can revise the project. Ultimately, not trying hard enough would obviously result in a need to repeat the course.

Even if the project fails from a business standpoint, you will probably still be able to analyze what went wrong and explain how it could be remedied going forward. 

What Qualities Make For a Good Capstone Project Idea? 

Before you start looking at project topics for business administration, it can help to understand what qualities are needed for a good MBA capstone idea. Otherwise, you run the risk of selecting something dull or overdone. Great business management research topics should be:

Writing Tips for Capstone Projects

Here are a few simple writing tips that can help you as you begin your capstone project

Research Topics in Business Administration

Start researching as soon as possible by gathering as much information as you can. Choose updated information and make sure your sources are credible.

See also: 50+ Free/Freemium Online and Mobile Research Tools: Collaboration, Brainstorming, Notetaking, Annotation, File Storage

Get Approval

Once you have selected your management capstone project idea, make sure you get your professor to approve it. 

Set Milestones

Write out a step-by-step plan for completing your capstone project, complete with deadlines and milestones to keep yourself on track. This will help you avoid rushing at the last minute.

Complete the First Draft

Give yourself plenty of time to complete the first draft and outline your topic. Enlist the help of a proofreader or a fellow student to look for errors.

Stay Stress-Free

While your business management capstone project is indeed the culmination of all the efforts you have put into your program, it should also be personally satisfying to you. Breathe and let yourself be present so you can enjoy the process. 

In summary, here are a few dos and don’ts when it comes to working on your capstone project :

Five Excellent Business Management Capstone Project Ideas

In this next section, we present five topic ideas for your final capstone. Each of these topics can act as a starting point to begin your project. Thanks to the versatility of the choices, it is safe to say that most, if not all, prospective entrepreneurs will find something that sparks their curiosity. You will also notice that each of the administration capstone topics below can be further broken down into dozens of sub-questions worthy of extensive research.

Globalization in Business

Importance of cultural awareness, growing role of technology, why countless start-ups fail in the united states, salary negotiation with entry level roles.

The term globalization entered the business sphere a few decades ago and has not stopped growing ever since. The recent trade war between the United States and China, which employed countless tariffs, is a perfect testament to this. Even with over 7,200 miles between these two regions, both countries found a way to impact each others’ markets. Thus, globalization has undoubtedly reached a point where consumer goods and services are facing very lenient laws of cross-border operations. A capstone topic in this area would be a great starting point because students can subsequently modify it however they please to avoid plagiarizing.

According to Forbes , corporate culture is one of the key influencers of employees’ performance levels, motivation, and workplace atmosphere. Unfortunately, a lot of large organizations lack the necessary cultural awareness. Some historical examples include conglomerates such as Best Buy, eBay, and even Google. Trying to expand to areas where their services are not commonly used cost all of those brands millions of dollars. Thus, choosing to research such patterns and finding an innovative question to answer here can be another excellent business administration capstone topic.

Other than globalization, the implementation of technology is probably the only other trend that has such an aggressive track record. Just consider, for example, how Amazon was able to enter the market dominated by eBay and completely overtake it relatively quickly. While they have been in business since the 90s, it took just a few years for them to become the industry leader based on their inventions of Prime services such as the next-day delivery. Therefore, focusing the capstone topic around technology in business would be a great chance to explore patterns such as the one mentioned above.

According to the U.S. Small Business Administration Office of Advocacy , approximately one-third of all companies make it to the 10-year mark of existence. The list of reasons that cause this is extremely long and includes everything from an apparent lack of planning to overly zealous expansions. Students who may want to have their own business one day should certainly look into this area. Doing so can help them learn the ins and outs of starting a new venture and some of the most common mistakes that should be avoided.

Finally, one of the most under-explored topics for all college majors goes back to salary negotiations for recent graduates. Since business administration students can effectively tie their capstone course to this topic, they have a perfect chance to explore it thoroughly. Some great points to analyze would include proper ways to approach professional negotiations, why many individuals do not negotiate at all, and what leverage newly graduated folks have. Besides securing a solid topic, choosing salary negotiation will be perfect for anyone interested in maximizing their earnings early on.

Final Thoughts—Presenting Your Project

business capstone project examples

In most instances, your capstone will conclude with some sort of presentation. This may be done with a group of peers, faculty members, or both. The purpose of the presentation is so you can showcase your hard work. Your audience will also raise questions and offer some suggestions or critique your work.

Often, the presentations themselves will be open to the public, and if students have been performing work within a specific organization, shareholders from that organization might attend. Most students don’t just read verbatim. Most use visual tools like PowerPoint to supplement their findings.

If you are nervous about your presentation, be sure to give yourself plenty of time to practice and perfect everything so you can feel confident when the big day arrives.

Lastly, be proud of all you have accomplished and bask in the knowledge of a job well done. Hopefully, it will be the first of many successful business presentations and a fantastic finish to your business administration program. 

Related Resource:

25 Most Affordable Online Master’s of Business Administration Degrees

35 Best Affordable Online Business Administration Degree Programs (Bachelor’s)

50 Most Entrepreneurial Schools in America

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Best Capstone Project Ideas

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