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Blog Case Study

How to Present a Case Study like a Pro (With Examples)

By Danesh Ramuthi , Sep 07, 2023

In today’s world, where data is king and persuasion is queen, a killer case study can change the game. Think high-powered meetings at fancy companies or even nailing that college presentation: a rock-solid case study could be the magic weapon you need.

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, you’ll learn all about crafting and presenting powerful case studies. From selecting the right metrics to using persuasive narrative techniques, I will cover every element that transforms a mere report into a compelling case study. 

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

Purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation templates, tips for delivering an effective case study presentation, common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1) Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

2) Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3) Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4) Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5) Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Crafting and presenting a case study is a skillful task that requires careful planning and execution. While a well-prepared case study can be a powerful tool for showcasing your successes, educating your audience or encouraging discussion, there are several pitfalls you should avoid to make your presentation as effective as possible. Here are some common mistakes to watch out for:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides:

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

• Why Case Studies are a Popular Marketing Technique 

Popular Case Study Format Types

How to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! 

Why Case Studies are a Popular Marketing Technique 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques. 

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

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How to Create an Effective Customer Case Study Presentation

If you’ve ever been influenced on social media, you know the power of a good success story. The logic is simple: when you see how other people are leveraging a product or service to make their lives better and easier, you feel more compelled to try it for yourself. Case studies hold the same weight for businesses. A customer case study is a form of social proof that demonstrates different use cases and business solutions a product or service provides its existing customers. It instills confidence in your brand, making it easier to convert leads. Generally speaking, customers willing to participate in a case study are seasoned users, making them the best advocates for your brand. 

It’s not uncommon to see case study content live on a company’s website. The content is usually in written form, similar to a blog article. But customer case study presentations are becoming increasingly popular, and are used as a sales enablement resource to send to prospective clients. 

The benefits of a case study presentation

In its simplest form, a case study is a way to showcase and share social proof. For self-serve customers that find your website organically through a Google search, case studies provide real-world examples of how your product or service can solve their business problem(s). When they’re at the decision-making stage of the customer journey, a case study can be the difference between them pulling the trigger or continuing their search. 

Customer case study presentations can also be a great sales enablement tool to help sales teams close more deals. Case study presentations help keep your buyers’ engaged with highly relevant content that positions your offering as the best in class for their needs. Sales teams can communicate their product’s worth with real, tangible examples and increase the likelihood of converting a lead to a new customer. Specific case studies may be more relevant to one prospect’s needs than others, so the more case studies you have in rotation, the better. You might choose to create standalone case study decks for each customer, or compile a few case studies into one comprehensive presentation. 

How to create an effective customer case study presentation

A quality case study presentation illustrates real-world success using data. To pack a punch in your next customer case study presentation, keep these things in mind.

Start with a presentation template

It’s 2023, and gone are the days of starting a presentation from scratch. Who has time for that anymore? Start your customer case study presentation with a pre-built template so you can easily plug in your content and get the deck out the door faster. Beautiful.ai’s case study presentation is fully customizable, and carefully curated with everything you need to get started. 

Give some company background

If they’re viewing your customer case study presentation, chances are they’re familiar with your company and are interested in what you have to offer. However it’s worth including a slide with your company background: who you are, what you’re selling, and why it’s the solution to their unique pain point. Extra points if you include a quick product demo. 

Include past customers

In any case study, your customers are the star of the show. Including logos and relevant information, like company size and industry, of past or existing customers can help build your credibility in a case study presentation. Including a range of logos helps paint your offering as versatile, and not just something that provides value to any one team or company type. 

Provide specific examples

Let your customers’ story shape your own. Include specific examples of how they’re using your product or service within their industry, and how it has helped their business goals. Sharing examples unique to real users may inspire prospective customers to think of your offering in a new way, giving them more of a reason to buy. 

Use powerful quotes

A case study is essentially one big testimonial. Quotes from your existing customers can help provide prospective clients the assurance they need to make the final decision. Include powerful quotes that will speak to your audience— something that positions your offering as an invaluable solution.

Make it actionable

A customer case study presentation is meant to persuade new leads and prospects that what you're offering is the answer to their problem. But your efforts will be a dead-end road if you don’t call your audience to action at the end of the presentation. If you’re using this for lead generation, your call to action might be to set up a meeting or request a demo with the sales team. If the case study presentation is a resource on your website for organic traffic, you can prompt visitors to get started and sign up on their own. Either way, the CTA should guide interested parties to the next step.  

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Top 22 Stunning UX Case Studies You Should Know in 2022

An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily.

However, as a UX designer , how can you write a perfect UX case study to easily get hired or communicate with others better?

Mockplus has handpicked 22 of the best UX design case study examples in 2022 to help you get inspiration, improve your portfolios and make your own things with ease. A step-by-step guideline about how to create a UX case study is also followed.

What is a UX case study?

A UX case study tells the story of how you create a great website or app and, in particular, what you do to improve the UX of the site. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. Just like sending a resumé. 

So, it is a lot more than just a copy of everything you've done while designing the project. To really showcase your design talent and the breadth of your abilities, you need to make sure the following are all included:

• A full description of your role in the project;
• The biggest challenges you've faced;
• The solutions you've chosen, how you chose them and why;
• How you communicate and collaborate with others; and
• The outcomes and the lessons you’ve learned.  

To this, you should feel free to add any further information that you think would help you stand out from the crowd. 

It is also worth remembering that UX case studies are a good resource for UX design beginners to learn more practical design skills and to gain from the real experience of others in dealing deal with difficult or urgent problems.

22 Best UX case study examp le s you should learn

Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. 

1. Perfect Recipe -UX design for cooking and shopping

Designer s : Marina Yalanska and Vlad Taran

Case Study : Perfect Recipe

This is a mobile application that enables users to search for food recipes and to buy what they need to cook different dishes.

Why d id  we choose this  one?

This case study illustrates the entire UX design process is very simple, plain language. Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details.

Extra tips :

This example is from the Tubikstudio blog, which is very popular among designers. It regularly shares different branding, UI, and UX case studies. We would strongly recommend that you follow this blog to keep yourself up to date with the latest and most creative case studies.

View details

2. GnO Well Being - Branding, Web Desing & UX

Designer : Marina Yalanska and Olga Zakharyan

Case Study : GnO Well Being

This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night’s sleep, the first step to good health and a better life.

Why d id  we choose this ?

This example is so much more than a great UX case study. In addition to the UX design , it gives you insight into many more key design issues, such as the logo, custom graphics, website pages, interactions and so on. There are many ideas here that you could copy for your own projects.

3. Splitwiser - UI/UX case redesign

Designer : Chethan KVS (a Product designer at Unacademy)

Case Study : Splitwise

This is a concept mobile app that enables users to track and split expenses with friends. The designer has also given it another name, "Splitwise." 

Why do we choose this ?

This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more.

Everything is explained using intuitive images, earning it thousands of “likes”. This is a great example that is bound to help you write a stunning case study on redesigning UX.

This comes from a popular media channel called "UX Planet" that regularly posts examples of the best and latest UX case studies from around the world. Another great place to keep you up to speed with the latest UX designs.

4. Deeplyapp.com - UX & visual improvements

Designer : Sladana Kozar

Case Study : Deeplyapp

This is a health and self-care website app that helps users maintain mental well-being with meditations and exercises. This case study talks you through the design process of creating a user-friendly mobile app.

This case study focuses on improvements to the UX and visual features of this mobile app. Many aspects are included to help you understand it better, such as the design background, what to build, UI flow diagram, discoverability design, visual balance, and much more. A full set of app interfaces are presented for you to study as well.

You can also check out its Part 1 post for more details.

5. Talent Envoy - improving the recruitment process 

Designer : Enes Aktaş (Experienced UX designer)

Case Study : Talent Envoy

Talent Envoy is an intelligent job assistant that helps users find their ideal job and get to all the way to signing a contract faster and more easily.

This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. It then talks to you through the detail of how the designers optimized the recruitment process. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more. 

All the details have clear explanations and they offer a great example of how to use user research to solve problems and improve UI interfaces.

This one comes from another hot media channel called "Muzli" which shares the latest ideas, designs, and interactions about websites or website apps from all over the world. Don’t miss out on this site if you want to stay ahead of the curve. 

6. My Car Parking - UI/UX case study

Designer : Johny Vino (Experienced UX and interaction designer)

Case Study : My Car Parking

This is a mobile app that can help people get parking slots easily even when they travel beyond their normal routes. 

This is a masterclass in how to write a case study that is simple, well-structured, and easy to understand. Many intuitive lists and images are used to explain the design ideas and processes. 

It has received “claps” from over seven and a half thousand people and   is a perfect example of how to write a well-structured and easy-to-understand case study.

7. Parking Finder App - UI/UX case study

Designer : Soumitro Sobuj

Case Study : Parking Finder App

This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities.

This case study is beautifully presented and gives a good presentation of the whole design process. It covers nearly all the issues that a textbook UX case study should have, such as problems and solutions, user-centered design, design strategy, user flow, information architecture , interface wireframes and visual designs, and much more besides. 

It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study.

8. Pasion Del Cielo - coffee ordering experience

Designer : Jonathan Montalvo (Senior Designer, Branding, UXUI )

Case Study : Pasión del Cielo

This is a concept project about a real local coffee shop in Miami.

This case study demonstrates effective ways to engage users with the Pasión brand and how a site can make it as easy as possible to turn page views into coffee sales. 

There is a lot of analysis included to explain the entire design process, such as analyzing the competition, feature analysis, brand and interface improvements, and much more. Most important of all, many user personas have been created to evaluate and enhance the UX.

This is a good example to check for anyone looking to improve their own UX case study. Above all, it shows what can be done with rich images, bright colors, clear layouts, and well-crafted personas.

9. Workaway App - UX redesign

Designer : Rocket Pix (UXUI, web designer )

Case Study : Workaway App

This is a mobile app that provides international hospitality services; it helps users to contact each other to organize homestays and cultural exchanges.

This UX design case study explains how the designer redesigned the Workaway App to make it easier for users. Many intuitive charts (pie charts, flow charts, line charts), cards, and images are used to illustrate the ideas.

It is simple and easy to follow, and also a good example of how to create an intuitive case study with charts and cards.

10. Receipe App - UI/UX design process

Designer : Dorothea Niederee (UX, UI designer   )

Case Study : Recipe App

This is a food app design offering inspirational recipes for anyone who wants to eat healthier.

This case study gives a clear demonstration of the entire UI/UX design process. Three user personas are defined to present different users' needs. Some colors, typography, and UI elements are also shared.

This is a good example of how to define a detailed user persona in your UX case study.

11. Hobbfyy - a social and discovery app UX design

Designer : Mustafa Aljaburi (UX, UI designer   )

Case Study : Hobbfyy

This is a social and discovery app that makes it quick and easy to get everything you need for your hobbies.

This case study aims to show how to develop a site that will provide its users with solutions, in this case to get what they need for their hobbies. Beautiful images, a storytelling style, and special layouts are used to explain everything.

12. Bee Better - habit tracker app UX case study

Designer :   Anastasiia Mysliuk (UX, UI designer   )

Case Study : Bee Better

This is a habit tracker app that makes it easy for you to develop new useful habits.

This case study aims to solve problems associated with how we form and develop habits. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Many aspects of design, such as problems, solutions, the design process, discovery and research, user journey map, prototypes, and much more are illustrated and explained in simple language.

This would be a good example to follow if you are looking to create an easy-to-understand UX case study.

13.Sit My Pet - pet sitting app UX case study

Designer : Aiman Fakia (UX, UI, visual designer )

Case Study : Sit My Pet

This is a pet-setting app that provides pet owners with a digital service that helps them connect with pet sitters.

This UX case study describes a site that aims to make pet sitting more easily accessible for pet owners. It analyzes both its users and its competitors very well. The way solutions are evaluated, the user stories, and other related aspects are followed in detail to give you a better understanding of the project as a whole.

This is a good example of how to develop a UX design based on user needs.

14. Groad - food ordering system UX case study

Designer : Phap (UI designer )

Case Study : Groad

This is a food ordering app offering food delivery services from stores, restaurants, cafés, fast food bars, and others. 

This UX case study uses beautiful illustrations and colors to explain the entire design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. This is a good example if you are looking to learn how to create an immersive case study with beautiful illustrations and colors.

15. iOS VS Android UI/UX Case Study

Designer : Johanna Rüthers

Case Study : Econsy

Here is another concept app that helps people live more sustainably by using a scanning process to give them information about the ecological and social impact of products they are thinking of buying. 

This case study explains the differences in the mobile app’s appearance when it is applied on the Human Interface Guidelines (IOS) and Material Design Guidelines (Android). This will help you to create an app that works well on both Mac and Android devices.

More UI/UX case studies & designs:

16.Timo Bank - UI/UX Case Study

Timo Bank is a mobile banking app project produced by Leo Nguyen, a freelance designer and creative director. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users.

This is a great example to consider if you are hoping to create a better banking app.

17. Endoberry Health App Design

Endoberry Health App Design provides useful solutions for women suffering from endometriosis. In turn, this gives doctors a better understanding of individual cases. The design challenges, solutions, and UI details are displayed and explained to illustrate the design project.

18. Job Portal App

Job Portal App has been specially made for designers and freelancers. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users.

19. Cafe Website - UI/UX Case Study

Café Website gives its users a great experience by making it quick and easy to order a coffee online. Many elegant page details are displayed.

20. Ping - the matchmaker app case study

Ping is a dating app that offers users a unique and effective way to find their perfect match. As you can see, its mascot is really cute and this case study will show you how a cute mascot can enhance the UX.

21. Hubba Mobile App - UI/UX Case Study

Hubba Mobile App is a B2B online marketplace where retailers can find and purchase unique products for their stores or shops. This case study aims to explain the process of creating a special mobile app for this online marketplace. It offers a beautiful and clear presentation of the entire UI/UX design process.

22. Music App - music for children

Music App shares the fancy UI and colors from a music app made for children. It is a good example that is sure to inspire you to create a distinctive children's app.

How do you create a UX case study?

If you are still not entirely sure how to go about creating a distinctive UX case study, here are a few simple steps to walk you through the entire process from start to finish:

Step  1.  Figure out your purpose

The final outcome will depend on what it is you are trying to achieve. So, before you start writing a UX design case, you should first figure out in detail what its purpose is. Ask yourself some basic questions:

• Is it for a job interview?
• Is it for improving your personal portfolio?
• Is it designed to show off your design talents on social media?
• Is it just created to practice your design skills?
• Is it made to share design experiences with other designers?

In short, figuring out your purpose and setting a goal can make the entire design process so much easier.

Step   2.   Plan or outline your case study

Whatever you want to do, it is always a good idea to start with a plan. When it comes to writing a UX case study, you should also outline your entire UX case study and decide on what sections you want to include.

For example, nowadays, a good UX design case study often covers:

• Overview : Start with a short paragraph that introduces your project.
• Challenges  and  goals : Explain the project background and point out the biggest challenges or problems you've encountered. Explain the goals you want to achieve and how you will overcome the challenges you have identified. 
• Roles  and  responsibilities : Tell readers what role you play in the project and the specific features of your role that will help create a better product.
• Design process : Introduce the entire design process in detail so that readers can see clearly what you have done to make life easier for users. Many employers check this part very carefully to see whether you have the basic skills and abilities they are looking for. So, never underestimate the importance of this section. 
• Solutions  and  outcomes : No matter what problems you have faced, the solutions and the final outcomes achieved are what really matters. So, always use this section to showcase your skills and achievements. 

You might also want to add further sections:

• User research :   Some full-stack designers also include this to give a more comprehensive view of their design skills.
• UI designs : Some experienced designers also display their relevant UIs, and UI flow, along with low- and high-fidelity prototypes to enrich the content.

Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow.

Step 3.  Explain the design process clearly

As we've explained above, the design process is always one of the most important parts of a good UX case study. You should always introduce clearly as many of the relevant parts of the process as possible. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps.  

You can also introduce the UX design tools that you have chosen to simplify the entire design process. Mockplus, is an online product design platform, enabled us to adapt quickly and effectively to working from home during the recent Coronavirus lockdown. Prototyping our designs, sharing ideas, working together in an effective team, taking the process from design to handoff, it all works smoothly with this single tool.

Step  4. Improve readability and visual appeal

The content should be the main focus of your case study—but not the only focus. To make the case study as good as possible, you also need to think about its readability and visual appeal. Here are some suggestions to follow:

• Explain everything as clearly as possible.
• Add images, illustrations, charts, cards, icons, and other visuals.
• Create a clear storytelling structure or layout.
• Choose an immersive color scheme.
• Add eye-catching animations and interactions.
• Use vivid video, audio, and other multimedia resources.

The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. You should always take it seriously.

Step   5. Summarize

Every UX case study can be a good chance to practice and improve your design skills. So, in your conclusion, don’t forget to analyze the entire process and summarize the outcomes. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be.

UX case studies are one of the most essential parts of a UX designer's portfolio. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. So, UX case studies play a very important role in UX designer's life.

We hope our picks of the best UX design case studies along with our step-by-step guide will help you create a stunning UX case study.

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21 Epic Mobile App Marketing Case Studies

By: Gaurav Sharma

Updated On: August 4, 2021

Word Count: 4212 words | Est. Reading Time: 29 mins

As the mobile app market has evolved over the years, competition among app developers has increased as well. The life cycle of an app in this frantic mobile world will be very short if app developers don't come up with new ideas, and optimization/marketing strategies.

And the best way you can learn how to effectively market your app is by learning from successful mobile app marketing case studies. Check out our list of 21 of the most epic mobile app marketing case studies to learn how you can take your app to the next level.

1. App Name: KLM Airlines – KLM Airlines

The main objective of KLM airlines was to get their users to book flights on mobile. The second motive was to create a platform for other mobile marketing techniques such as mobile passbook and location-based notifications. And this could only be achieved by encouraging more consumers to use the mobile app.

Strategy-Driven Solution

KLM launched a campaign for three weeks during which they gave free app access to those who used their mobile booking engine.

Customers received their access in the form of mobile coupons, which they received in their passbooks for Apple phones and in their Google Wallets for Android phones. The location-based notification reminded them to redeem their coupons while they were in the vicinity of KLM lounges.

KLM Airlines saw a 17% increase in visits to their mobile site, which generated 34% more bookings and 38% more mobile revenue.

Key Takeaway

Offers and extra benefits can encourage people to use mobile apps and keep them hooked.

Source:  3DoorDigital

2. App Name: ASDA – British Supermarket Chain

ASDA wanted use technology to develop an app to make grocery shopping easier for people, specifically for busy moms. Their goal was to generate 10% of online grocery shopping transactions through the app.

Before designing the application, they approached their existing customers and asked them what kind of app would make shopping more convenient for them.

Based on customer feedback, they kept the app design simple so that it would be convenient for people from all walks of life.

They included features like “Did you forget?” to show them their frequently purchased items. This reminds users about the items they may have forgotten to order.

It also featured live petrol prices, which allowed customers to check the current petrol prices at their nearest ASDA petrol stations.

ASDA managed to drive more than 2 million downloads for the app. The app even won the IGD Digital innovation award.

Mobile shopping increased to 18% of all grocery home shopping, out of which more than 90% of the sales are contributed by this app. Shopping frequency from mobiles is 1.8 times higher than desktop.

Keep your app simple and user-friendly so that people of all age groups can use it.

Source: TalkingRetail

3. App Name: HotelTonight

HotelTonight needed to find a better way to introduce new potential users to the app in a way that showcased its functionality and use cases. They wanted to make sure that everyone has an incredible experience using the application.

HotelTonight’s motive was to showcase how it can help travelers plan a little less and live a little more.

They introduced a mobile video campaign in which they displayed videos of the hotels and all of the facilities users can enjoy. They wanted users to download the app and engage with it regularly. Mobile was the right solution because the app focuses on spontaneous and impulsive bookings.

Another important area in which they focused was publicity. They had a clear vision of providing customers with incredible experiences. And after those satisfactory visits to the hotels, they saw that people were eager to tell other people about their HotelTonight experiences.

They gave users an incentive to share their experiences to further encourage them to do so. This provided a catalyst for this viral marketing.

They came up with a “tell a friend” marketing program where users can invite friends right from the app by email or through a Facebook or Twitter post. Users received $25 every time a new friend joined HotelTonight. The friend also received $25 when they booked their first room through the app.

The HotelTonight team also used the power of social media and focused on Facebook and Twitter to build their customer base. Facebook provided HotelTonight with the platform to share their content such as videos and announcement of new hotels added to the app. They used both Facebook and Twitter to announce special deals and offers.

HotelTonight's cost-per-download was $0.20. 60% of customers come in through word-of-mouth or social media; 40% from mobile. They went from 0 to 70,071 Facebook fans in just nine months. They achieved 115% ROAS (return on ad spend) within one month. Their app install rate also increased to 326%.

Key Takeaways

Incentivize users for referrals to amp up your word-of-mouth marketing. And use social media to promote your app.

Source:  MarketingSherpa

4. App Name: BNP Paribas Wealth Management

BNP Paribas Wealth Management wanted to better engage with customers and prospective customers by making valuable financial information available through mobile devices.

The bank developed their mobile-first platform foundation software by creating their application for multiple platforms including Apple, Windows, and tablets.

They also created dynamic user segments, which helped them send out relevant, targeted in-app messages and push notifications.

They used pop-up messages within the app, which asked their frequent and loyal users to give the app a rating in the app stores.

They also began a cross-promotion campaign during which they broadcasted targeted push notifications that promoted a different BNP Paribas app called My Wallet. This helped generate free downloads in the Apple App Store and in the Google Play store.

App store ratings increased from 2.5 to 4 for the app. It also generated significant press coverage for the bank, which ultimately resulted in an increase in customers.

It is essential for businesses to think competitively and come up with solutions that are realistic and advantageous to their customers.

Source: Accengage

5. App Name: Guidecentral

To increase app visibility and drive more downloads.

The app switched to a more attractive icon that stood out from other apps in the category.

They also used the keyword “how to” in their app name in the app store because there was a high search volume for the keyword. And they added relevant keywords in the app description and optimized the section by adding their unique selling points and including a call-to-action (CTA).

The icon change along helped them increase their downloads by 700%.

Pay attention to every detail including your icon, description, and images. And make sure that everything is optimized.

Source: SlideShare

6. App Name: Amazon

Need for Change

Until recently, Amazon was struggling to get the top rank under the shopping category. Due to changes in the Google Play store policies, Amazon's app was removed from the Play store and ultimately, Amazon had to rebrand itself.

Amazon needed to relaunch the shopping app and completely rebrand themselves in order to get to the top of the rankings in the app stores.

Optimization Strategy

Keyword optimization played a key role in the success of their new strategy. Simply by adding the keyword “shopping” to the app's name worked wonders for them.

Before adding the word “shopping” to their app name, only 2.12% of the traffic resulting from the keyword went to them. After they added the word “shopping,” that numbers increased to 9.88% of the global traffic, which is almost four times more than before.

Adding the right keywords in the right places can work wonders for your app store ranking.

Source: SimilarWeb

7. App Name: Omvana

Since people have never heard of the name “Omvana,” they are not searching for it in the app store. So the team needed to ensure that their app gained visibility among people who are interested in an app for personal meditation.

Obstacles Faced

For apps like Omvana, the biggest challenge is to attract people who will download their app. They are targeting people who are looking for an app that will help with their meditation. However, these people have never heard of the app. So the biggest challenge was getting this target audience to discover their app in the first place.

The team discovered that people were searching for terms like “sleep,” “meditation,” “binaural,” etc. So they decided to rename the app in the app store from just “Omvana” to “Omvana – Meditate, Sleep, Focus, Relax, Rest & Nap Better with 1000s of Mindfulness, Hypnosis, Meditation and Binaural Sounds.”

This simple ASO strategy helped them increase their downloads by 125%.

Even the simplest things like keywords in title can make a huge difference

Having your app name alone in the app title may not drive visibility, so you need to work with commonly used and relevant keywords.

Source: BenPhilabaum   SensorTower

8. App Name: Trunk Club

Trunk Club wanted to efficiently convert visitors into paying customers through the app. They also wanted to discover the best customers they could focus their efforts on.

Challenges Faced

The crucial challenge faced by Trunk Club were that visitors were mostly in the browsing stage and not in the mental state of buying products. Due to this, the stylist’s time was spent even on those users who were not really interested in shopping. As they have a lot of users who sign up, it really created a mess for the stylists.

In order to save their stylist’s time, they tried a couple of app mechanics that would separate the window shoppers from serious buyers. Requiring credit card details was one such potential option.

Getting the credit card info filled in before buying anything from the Trunk helped generate more productive leads for the stylists to pursue. The users would be charged only when they choose to keep something in their trunk.

40% of their traffic now comes through mobile. Requiring credit card information led to fewer overall conversions, but the users that requested a trunk were more qualified and converted into purchases at a much higher rate.

43% of the users are more likely to connect to the stylists and make purchases. Since stylists have qualified leads now, they offer exceptional services and are now 90% more efficient than before.

Separating window shoppers from visitors who have actual interest in making a purchase drives profitability.

Source: UpSight   Optimizely

9. App Name: MailTime

MailTime wanted to completely overturn the closed mobile messaging industry. They wanted to use localization to ensure that they could make the desired change at different geographic locations.

The app offers an open messaging service and was developed using decentralized email technology. In other words, it is basically an email messenger. They were trying to bring about a disruption to the existing trend of closed mobile messengers. And sometimes, those apps had limitations in terms of geography.

Charlie Sheng, CMO of MailTime has talked about how they aimed for localization from the beginning because it was the only way they could cross borders with their app.

In some languages, the translations would end up being too long. In some cases, the translations didn’t fit the app’s UI design. This happened to the versions in Russian, German, Portuguese, and French.

So the team ended up working with the developer to customize the UI so that it fit the translated phrases. In some cases, the translators had to change the translations so that they fit the UI. This took the team a long time.

MailTime worked extensively to localize their app for different countries. They carefully worked on translations that perfectly fit different cultures. They also had to change the translations so that they fit the UI.

MailTime now supports 12 languages, including Chinese (in which the app is called 简信), Japanese, and Russian. It also supports ten email providers, including all major email services like Gmail, Outlook, Yahoo Mail, and services like Mail.Ru, QQ Mail, and 163 Mail, which are popular in Asia and Russia. They will soon add another seven languages to their service.

MailTime was featured as the Best New App in countries such as Austria, Brunei, China, Cambodia, Germany, Hong Kong, Indonesia, Laos, Macau, Malaysia, Switzerland, Singapore, Sri Lanka, Thailand, Taiwan, Vietnam, and the Philippines.

It was also featured on the front page of the Productivity Category in the United States. This coverage lasted over three weeks and drove tens of thousands of downloads every day.

Localizing your application can help you increase visibility, as you get exposed to a larger audience. And a larger audience implies an increase in the number of downloads.

Source: OneSkyApp

10. App Name: Marriott

Marriott wanted to drive 500,000 downloads within the first three months of launching their app. They also wanted to make the most of the smartphone as their secret marketing weapon.

A theme was carried out with a very different concept, the concept was that the smartphone, like the smartphone traveler, is overworked and needs a vacation. The smartphone pitches the traveler on the benefits of getting the Marriott app and hence getting them both a vacation.

This concept was popularized across all media. This included mobile, social, display, print, and even hotel properties.

The app was ranked as the number 1 travel app on iTunes on the first day of the campaign. It became the third largest m-commerce sales site of all the time. It was the first travel app to break the top five free apps overall in iTunes. It got 500,000 downloads within the first three months.

Fun and witty messaging helped attract and engage the target audience.

Multi-channel promotions helped ensure that they could reach the audience anywhere.

Source: BeeByClarkMeyler

11. App Name: Presspad

To increase the number of downloads for the app, which would eventually increase revenue.

Presspad didn’t follow a specific strategy other than optimizing their app following the basic principles of app store optimization.

They saw an increase in downloads by 140%, which led to an increase in revenue by 87%.

Sometimes just following the best practices can work for you.

Source: PressPadApp

12. App Name: KFC

KFC wanted to find ways to drive foot traffic to their stores by reaching local passerbys on their smartphones.

KFC started a campaign and used mobile location technology so that they could entice nearby customers to visit their restaurants. KFC worked with an ad company to target consumers to identify and reach the relevant target audience. They found that the most receptive demographic to the location-based targeting were busy parents with families.

The company’s target audience was comprised of young adults. They also targeted busy families whose lives are made simpler in many ways by mobile devices. They used the most accurate location technology so they could reach their target audience at the right time while they were at the right place. KFC delivered relevant offers that would entice these customers to visit the restaurant nearby.

The three-month long campaign helped drive foot traffic by engaging customers who were nearby a KFC store. It also drove a click-through rate that was 40% above the industry benchmark.

Accurate location targeting can help you reach the right audience at the right time.

Identifying your most receptive demographic and reaching them where they are most likely to engage with your business can pay off.

Source:  Youtube

13. App Name: Vodafone's Secret Women App

Domestic violence is rampant in Turkey, where almost one in every three women is a victim of domestic abuse. These victims are afraid to speak out and look for help. Vodafone believed that they could provide help to these women with the use of this powerful technology and created a secret app for them. Now the biggest challenge was spreading the message of this app in secret without any men finding out about it.

This app was hidden within a flashlight app. When a victim shakes her phone, the app would send out a message to three people that she trusts. The alert will also send out details of her location. Vodafone placed ads in products only used by women such as on wax strips and in the labels of women's underwear. Some ads also appeared in the middle of makeup vlogs.

According to their estimate, Vodafone believed that the secret would remain only for ten months, so they updated the app again. With the update, the flashlight app became a mirror application, so it remained a secret once again. They then used the same marketing techniques as earlier to spread messages about the update.

The app has been downloaded by 254,000 women in Turkey, which is 24% of all female smartphone users in the country. There has been more than 103,000 activations for the app. Since it became a lifeline for women who are in danger from their spouses, the app received the Grand Prix award under the media category during the Cannes Lions 2015.

Smart placement of ads for your app will ensure that it reaches the desired audience, which is especially important for an app such as this.

Source: DigitalTrainingAcademy   WPP

14. App Name: Starbucks

Although smartphone owners may not hesitate to make large purchases using their phones, things would be much simpler for them if they could complete their purchases with a mobile wallet-style program. The most important reason behind this logic is that entering credit card information can be inconvenient and unsafe.

Starbucks introduced a digital tipping feature called “Shake to Pay.” Using this feature, the users can just bring up a barcode by shaking their phone. Baristas can then scan this barcode to accept the tip using mobile payment.

They also used a rewarding strategy to incentivize their users. Each time a customer makes a purchase through the company’s popular app, they get a star. After collecting a certain number of stars, they can then collect a reward. Under this program, customers can attain a Gold Status when they earn 30 stars within a year. Once they’ve achieved this status, they further get a free beverage or a food item for every 12 stars they earn.

There were 6 million transactions worth $1.5 billion made weekly in the U.S. Mobile payments accounted for 15% of total transactions made in Starbucks-operated stores in the U.S.

Always give multiple payment options to users.

Offer rewards to users for every purchase they make to encourage them to engage with the app.

Source: MBAKnol

15. App Name: CloudOn

To increase downloads and boost store ranking.

Strategy-Drive Solution

CloudOn thoroughly optimized their Play Store listing and placed their main focus on the app title and description. They made changes that would ensure better visibility of the app when people search for relevant keywords. They also used a new set of keywords that they deemed relevant to their target audience.

With these simple tricks, CloudOn made it to the top 10 lists with only changes to keywords and title. CloudOn downloads went up to 201%.

They ranked fifth on the charts with new shiny screenshots.

• • Give much heed to the app title and description.
• • Review your keywords monthly, and change them if need be.
• • The app description should be appealing.

Source: SensorTower

16. App Name: ASDA Price Guarantee App

To simplify the process of saving money for shoppers without burdening internal teams too much.

ASDA came up with the Price Guarantee app, in which customers can enter the details of their shopping receipt to see if they qualify for deals. They will then get money-back vouchers through the app. The app fetches data from a third-party site and outlined eligible discounts according to the customer’s receipt. After developing the app, the team also marketed it online and on television.

There were more than 1,000 downloads a day for the app. ASDA also found that users continued to engage with the app long after their downloaded it.

Creating apps that simplify the lives of customers can ensure long-term engagement with the app.

Marketing the app through multiple channels can give the desired visibility to drive downloads.

Source: PocketWorks

17. App Name: 10bis

To get high install volumes without spending a fortune on app marketing.

10bis started out by identifying a broad range of audiences relevant to their services based on interests and demographic. They then created a Facebook ad campaign targeting these audiences, as they are most likely to download the app and use it. This target audience was comprised of people who have an interest in restaurants and food as well as single people and people who belong to younger age groups.

They also created another campaign in which they used the Custom Audiences feature to target people who have already downloaded the app. The ads were designed to encourage them to use the app by offering special promotions for local restaurants.

10bis managed to get 15,000 app installs and 70,000 app interactions between October 2015 and January 2016 alone. Their ongoing campaign manages to deliver thousands of new users every month. The best part is that these users engage with the app since they are highly relevant.

Carefully targeting highly relevant audiences can help deliver the desired results and achieve engaged users.

Running an ongoing campaign can deliver consistent results.

Source:  DigitalTrainingAcademy

18. App Name: Pokemon Go

To promote their newly-launched video game and achieve installs by highly engaged users.

The team ran a pre-launch promotional campaign using YouTube videos and press releases. They also made announcements about the app’s main features. But these marketing strategies aren’t the only reason for the app’s massive success. The users themselves help spread the news about the app and helped to make it viral.

The app’s design itself is enough reason for many users to download the app. Since the app makes use of location-based services and augmented reality to create a unique gaming experience, it managed to win the hearts of users.

Pokemon Go now has 26 million active users on a daily basis. The average player spends more than 40 minutes a day on the app. In addition to this, the game continues to attract 500 downloads every minute or 700,000 downloads per day.

Offering advanced features can deliver a unique user experience that encourages word of mouth marketing.

Building hype before the launch can help gain traction for your app marketing.

Source: EasternPeak

19. App Name: MakeMyTrip

To achieve overall growth of the MakeMyTrip mobile app.

MakeMyTrip worked with AppVirality to create an in-app referral program. The program rewarded new users who downloaded the app through friend’s referrals. It also rewarded users whose friends downloaded the app through their referrals and gave an additional reward when those friends booked a trip using the app.

MakeMyTrip saw a 20% increase in overall downloads. Their conversions increased by 25% and transaction rate went up by 20%.

Referral programs are a great way to motivate users to promote your app.

Source: AppVirality

20. App Name: Paperclip

To increase the number of app users and achieve long-term growth.

Paperclip decided to use AppSamurai, a self-service mobile advertising tool designed mainly for startups. They used the smart ad campaign feature to target highly relevant users and get them to download the app.

They managed to get a 210% increase in user acquisition rate and a 100% increase in daily sessions. The number of daily active users increased by 250% and the app ranking jumped from 100 to top 25 in the shopping category.

Invest in smart ads that will help you target an audience that is highly likely to download and use your app.

Source: AppSamurai

21. App Name: Sing2Learn

To increase app visibility and drive downloads as well as increase their app store rating.

Sing2Learn worked with a mobile marketing agency to create a PowerPoint presentation about the app and distribute it through multiple online channels. They created and distributed a highly engaging demo video, which also served as a marketing video. The team created and distributed press releases online to raise more awareness about the app.

Additionally, they did thorough app store optimization to ensure that the app had an accurate description along with screenshots and tags. Sing2Learn created a pay-per-click campaign using relevant keywords to further increase visibility. They amped up their social media marketing strategy to raise more awareness about the app. Journalists helped them gain additional exposure.

The app has since been installed more than 13,000 times and received 480 reviews on Google Play. It has managed to get an app store rating of 4.8.

Promoting your app through multiple channels can help you gain significant exposure.

Source: MobileSoftwareMarketing

These mobile app marketing case studies should help you gain a better understanding of the improvement you can see with the right kind of changes in your mobile app marketing strategy. You should now have a clear idea of all of the changes you can make to improve your app growth. Which of these case studies was the most impressive to you? Let us know in the comments.

About the Author

Gaurav Sharma -

CEO/Founder @ Attrock Gaurav Sharma is the Founder and CEO of Attrock , a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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Capture the attention of potential clients with Tome’s Case Study template, designed to highlight the heavy-hitting impact your product had. Create a compelling narrative with a look at the successful metrics and hard numbers you drove in this case study alongside eye-grabbing headlines. Fill in details about the challenge you faced, key info on the target audience or customer base, and the solution you provided with the product built. There is ample space for punchy headlines and images to further illustrate your business and/or product.

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Expert tips, what is a case study.

A case study is an in-depth look at an individual or organization. Often they’re used to show the value of a product or service with real-life examples. Your company might walk potential customers through a breakdown of your current client’s success with a particular product. That can be a compelling way to market your products and grow your business.

Case studies are often found on company websites or white papers—or presented directly to potential clients. The key is creating an easily digestible document or presentation that succinctly conveys the value of your product or service. A case study template is a quick way to craft a compelling case study that’s ready to show to clients.

How long should a case study be?

Often a case study is a written document. This is the case when it’s embedded in a white paper or another promotional document. The traditional length for these case studies is 500–1,000 words. That length can provide enough detail without overwhelming the reader.

However, your case studies don’t need to be a full-length document. Instead, consider creating a visual presentation. This format can help you create a powerful narrative that’s going to stick with your audience. After all, images and numbers are more memorable. Utilizing them within your case study can help you capture the value you’re trying to show. Try this case study template to see how compelling your case study can become.

How to write a case study

Let’s dive into how to create your own case study using this Tome template.

Write a compelling headline.

• Start with a headline that immediately tells your audience exactly what they can expect. Think of it like an email subject line. You want to convey your main message in only a sentence—that way your readers understand exactly what’s inside even if they read no further. This case study template draws attention to the headline and makes it front and center.

Give an overview of the case study.

• Next up is the overview slide. This section is an opportunity to briefly summarize the main point of the entire case study. The overview is also your chance to introduce some key stats. Adding numbers is a powerful way to show the concrete value of your products. Potential buyers can see exactly what benefits the case study client experienced.
• The Tome case study template provides you with spaces for a brief paragraph, some key numbers, and context for the stats. It’s designed to give your clients a snapshot of the entire presentation.

Introduce the client.

• After setting the stage, it’s time to explain who the client in the case study is. Outline what they do and their target customers. You might even outline the demographics of their audience. Explain some key characteristics of their business strategy and how they were performing prior to working with your company. The Tome template provides an easy way to showcase your star customer.

Present the problem.

• Your products or services are designed specifically to solve problems. No case study is complete without explaining the challenge your client faced. That perfectly sets you up to illustrate exactly how your company can solve that problem.

Detail the solution.

• Once you’ve set everything up, it’s time to address how your product met the client’s specific needs. Outline your product details and how the customer utilized each one in their own business strategy. With Tome, you can add AI-generated images that make this section more impactful.

Show the results.

• Arguably the most important part of the entire case study is the results. This slide is where you sell your product. It’s where your audience sees how your product solves real-world problems. A well-made results slide can motivate your potential buyer to try your product because they can visualize what you can do for them. The Tome template makes this section the centerpiece of your entire presentation.

End with a call to action.

• Finally, give your audience something to do. After seeing the results, they’re likely motivated. Use that momentum and drive them to convert. You might encourage them to try a demo or to get in touch with your sales team. The Tome template provides an easy way to include your team’s information.

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A well-designed case study can be a powerful tool to build your business and sell your services. It’s a way to show a potential buyer exactly what your team offers and the results they might expect. The key is creating an effective case study presentation. To save you time, Tome provides a case study template. This template gives you these advantages:

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Improve your case studies with AI from Tome. Try the template.

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