case study rubric

Do Your Students Know How to Analyze a Case—Really?

Explore more.

• Case Teaching
• Student Engagement

J ust as actors, athletes, and musicians spend thousands of hours practicing their craft, business students benefit from practicing their critical-thinking and decision-making skills. Students, however, often have limited exposure to real-world problem-solving scenarios; they need more opportunities to practice tackling tough business problems and deciding on—and executing—the best solutions.

To ensure students have ample opportunity to develop these critical-thinking and decision-making skills, we believe business faculty should shift from teaching mostly principles and ideas to mostly applications and practices. And in doing so, they should emphasize the case method, which simulates real-world management challenges and opportunities for students.

To help educators facilitate this shift and help students get the most out of case-based learning, we have developed a framework for analyzing cases. We call it PACADI (Problem, Alternatives, Criteria, Analysis, Decision, Implementation); it can improve learning outcomes by helping students better solve and analyze business problems, make decisions, and develop and implement strategy. Here, we’ll explain why we developed this framework, how it works, and what makes it an effective learning tool.

The Case for Cases: Helping Students Think Critically

Business students must develop critical-thinking and analytical skills, which are essential to their ability to make good decisions in functional areas such as marketing, finance, operations, and information technology, as well as to understand the relationships among these functions. For example, the decisions a marketing manager must make include strategic planning (segments, products, and channels); execution (digital messaging, media, branding, budgets, and pricing); and operations (integrated communications and technologies), as well as how to implement decisions across functional areas.

Faculty can use many types of cases to help students develop these skills. These include the prototypical “paper cases”; live cases , which feature guest lecturers such as entrepreneurs or corporate leaders and on-site visits; and multimedia cases , which immerse students into real situations. Most cases feature an explicit or implicit decision that a protagonist—whether it is an individual, a group, or an organization—must make.

For students new to learning by the case method—and even for those with case experience—some common issues can emerge; these issues can sometimes be a barrier for educators looking to ensure the best possible outcomes in their case classrooms. Unsure of how to dig into case analysis on their own, students may turn to the internet or rely on former students for “answers” to assigned cases. Or, when assigned to provide answers to assignment questions in teams, students might take a divide-and-conquer approach but not take the time to regroup and provide answers that are consistent with one other.

To help address these issues, which we commonly experienced in our classes, we wanted to provide our students with a more structured approach for how they analyze cases—and to really think about making decisions from the protagonists’ point of view. We developed the PACADI framework to address this need.

PACADI: A Six-Step Decision-Making Approach

The PACADI framework is a six-step decision-making approach that can be used in lieu of traditional end-of-case questions. It offers a structured, integrated, and iterative process that requires students to analyze case information, apply business concepts to derive valuable insights, and develop recommendations based on these insights.

Prior to beginning a PACADI assessment, which we’ll outline here, students should first prepare a two-paragraph summary—a situation analysis—that highlights the key case facts. Then, we task students with providing a five-page PACADI case analysis (excluding appendices) based on the following six steps.

Step 1: Problem definition. What is the major challenge, problem, opportunity, or decision that has to be made? If there is more than one problem, choose the most important one. Often when solving the key problem, other issues will surface and be addressed. The problem statement may be framed as a question; for example, How can brand X improve market share among millennials in Canada? Usually the problem statement has to be re-written several times during the analysis of a case as students peel back the layers of symptoms or causation.

Step 2: Alternatives. Identify in detail the strategic alternatives to address the problem; three to five options generally work best. Alternatives should be mutually exclusive, realistic, creative, and feasible given the constraints of the situation. Doing nothing or delaying the decision to a later date are not considered acceptable alternatives.

Step 3: Criteria. What are the key decision criteria that will guide decision-making? In a marketing course, for example, these may include relevant marketing criteria such as segmentation, positioning, advertising and sales, distribution, and pricing. Financial criteria useful in evaluating the alternatives should be included—for example, income statement variables, customer lifetime value, payback, etc. Students must discuss their rationale for selecting the decision criteria and the weights and importance for each factor.

Step 4: Analysis. Provide an in-depth analysis of each alternative based on the criteria chosen in step three. Decision tables using criteria as columns and alternatives as rows can be helpful. The pros and cons of the various choices as well as the short- and long-term implications of each may be evaluated. Best, worst, and most likely scenarios can also be insightful.

Step 5: Decision. Students propose their solution to the problem. This decision is justified based on an in-depth analysis. Explain why the recommendation made is the best fit for the criteria.

Step 6: Implementation plan. Sound business decisions may fail due to poor execution. To enhance the likeliness of a successful project outcome, students describe the key steps (activities) to implement the recommendation, timetable, projected costs, expected competitive reaction, success metrics, and risks in the plan.

“Students note that using the PACADI framework yields ‘aha moments’—they learned something surprising in the case that led them to think differently about the problem and their proposed solution.”

PACADI’s Benefits: Meaningfully and Thoughtfully Applying Business Concepts

The PACADI framework covers all of the major elements of business decision-making, including implementation, which is often overlooked. By stepping through the whole framework, students apply relevant business concepts and solve management problems via a systematic, comprehensive approach; they’re far less likely to surface piecemeal responses.

As students explore each part of the framework, they may realize that they need to make changes to a previous step. For instance, when working on implementation, students may realize that the alternative they selected cannot be executed or will not be profitable, and thus need to rethink their decision. Or, they may discover that the criteria need to be revised since the list of decision factors they identified is incomplete (for example, the factors may explain key marketing concerns but fail to address relevant financial considerations) or is unrealistic (for example, they suggest a 25 percent increase in revenues without proposing an increased promotional budget).

In addition, the PACADI framework can be used alongside quantitative assignments, in-class exercises, and business and management simulations. The structured, multi-step decision framework encourages careful and sequential analysis to solve business problems. Incorporating PACADI as an overarching decision-making method across different projects will ultimately help students achieve desired learning outcomes. As a practical “beyond-the-classroom” tool, the PACADI framework is not a contrived course assignment; it reflects the decision-making approach that managers, executives, and entrepreneurs exercise daily. Case analysis introduces students to the real-world process of making business decisions quickly and correctly, often with limited information. This framework supplies an organized and disciplined process that students can readily defend in writing and in class discussions.

PACADI in Action: An Example

Here’s an example of how students used the PACADI framework for a recent case analysis on CVS, a large North American drugstore chain.

The CVS Prescription for Customer Value*

PACADI Stage

Summary Response

How should CVS Health evolve from the “drugstore of your neighborhood” to the “drugstore of your future”?

Alternatives

A1. Kaizen (continuous improvement)

A2. Product development

A3. Market development

A4. Personalization (micro-targeting)

Criteria (include weights)

C1. Customer value: service, quality, image, and price (40%)

C2. Customer obsession (20%)

C3. Growth through related businesses (20%)

C4. Customer retention and customer lifetime value (20%)

Each alternative was analyzed by each criterion using a Customer Value Assessment Tool

Alternative 4 (A4): Personalization was selected. This is operationalized via: segmentation—move toward segment-of-1 marketing; geodemographics and lifestyle emphasis; predictive data analysis; relationship marketing; people, principles, and supply chain management; and exceptional customer service.

Implementation

Partner with leading medical school

Curbside pick-up

Pet pharmacy

E-newsletter for customers and employees

Employee incentive program

CVS beauty days

Expand to Latin America and Caribbean

Healthier/happier corner

Holiday toy drives/community outreach

*Source: A. Weinstein, Y. Rodriguez, K. Sims, R. Vergara, “The CVS Prescription for Superior Customer Value—A Case Study,” Back to the Future: Revisiting the Foundations of Marketing from Society for Marketing Advances, West Palm Beach, FL (November 2, 2018).

Results of Using the PACADI Framework

When faculty members at our respective institutions at Nova Southeastern University (NSU) and the University of North Carolina Wilmington have used the PACADI framework, our classes have been more structured and engaging. Students vigorously debate each element of their decision and note that this framework yields an “aha moment”—they learned something surprising in the case that led them to think differently about the problem and their proposed solution.

These lively discussions enhance individual and collective learning. As one external metric of this improvement, we have observed a 2.5 percent increase in student case grade performance at NSU since this framework was introduced.

Tips to Get Started

The PACADI approach works well in in-person, online, and hybrid courses. This is particularly important as more universities have moved to remote learning options. Because students have varied educational and cultural backgrounds, work experience, and familiarity with case analysis, we recommend that faculty members have students work on their first case using this new framework in small teams (two or three students). Additional analyses should then be solo efforts.

To use PACADI effectively in your classroom, we suggest the following:

Advise your students that your course will stress critical thinking and decision-making skills, not just course concepts and theory.

Use a varied mix of case studies. As marketing professors, we often address consumer and business markets; goods, services, and digital commerce; domestic and global business; and small and large companies in a single MBA course.

As a starting point, provide a short explanation (about 20 to 30 minutes) of the PACADI framework with a focus on the conceptual elements. You can deliver this face to face or through videoconferencing.

Give students an opportunity to practice the case analysis methodology via an ungraded sample case study. Designate groups of five to seven students to discuss the case and the six steps in breakout sessions (in class or via Zoom).

Ensure case analyses are weighted heavily as a grading component. We suggest 30–50 percent of the overall course grade.

Once cases are graded, debrief with the class on what they did right and areas needing improvement (30- to 40-minute in-person or Zoom session).

Encourage faculty teams that teach common courses to build appropriate instructional materials, grading rubrics, videos, sample cases, and teaching notes.

When selecting case studies, we have found that the best ones for PACADI analyses are about 15 pages long and revolve around a focal management decision. This length provides adequate depth yet is not protracted. Some of our tested and favorite marketing cases include Brand W , Hubspot , Kraft Foods Canada , TRSB(A) , and Whiskey & Cheddar .

Art Weinstein , Ph.D., is a professor of marketing at Nova Southeastern University, Fort Lauderdale, Florida. He has published more than 80 scholarly articles and papers and eight books on customer-focused marketing strategy. His latest book is Superior Customer Value—Finding and Keeping Customers in the Now Economy . Dr. Weinstein has consulted for many leading technology and service companies.

Herbert V. Brotspies , D.B.A., is an adjunct professor of marketing at Nova Southeastern University. He has over 30 years’ experience as a vice president in marketing, strategic planning, and acquisitions for Fortune 50 consumer products companies working in the United States and internationally. His research interests include return on marketing investment, consumer behavior, business-to-business strategy, and strategic planning.

John T. Gironda , Ph.D., is an assistant professor of marketing at the University of North Carolina Wilmington. His research has been published in Industrial Marketing Management, Psychology & Marketing , and Journal of Marketing Management . He has also presented at major marketing conferences including the American Marketing Association, Academy of Marketing Science, and Society for Marketing Advances.

Related Articles

We use cookies to understand how you use our site and to improve your experience, including personalizing content. Learn More . By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

Rubric Best Practices, Examples, and Templates

A rubric is a scoring tool that identifies the different criteria relevant to an assignment, assessment, or learning outcome and states the possible levels of achievement in a specific, clear, and objective way. Use rubrics to assess project-based student work including essays, group projects, creative endeavors, and oral presentations.

Rubrics can help instructors communicate expectations to students and assess student work fairly, consistently and efficiently. Rubrics can provide students with informative feedback on their strengths and weaknesses so that they can reflect on their performance and work on areas that need improvement.

How to Get Started

Best practices, moodle how-to guides.

• Workshop Recording (Fall 2022)
• Workshop Registration

Step 1: Analyze the assignment

The first step in the rubric creation process is to analyze the assignment or assessment for which you are creating a rubric. To do this, consider the following questions:

• What is the purpose of the assignment and your feedback? What do you want students to demonstrate through the completion of this assignment (i.e. what are the learning objectives measured by it)? Is it a summative assessment, or will students use the feedback to create an improved product?
• Does the assignment break down into different or smaller tasks? Are these tasks equally important as the main assignment?
• What would an “excellent” assignment look like? An “acceptable” assignment? One that still needs major work?
• How detailed do you want the feedback you give students to be? Do you want/need to give them a grade?

Step 2: Decide what kind of rubric you will use

Types of rubrics: holistic, analytic/descriptive, single-point

Holistic Rubric. A holistic rubric includes all the criteria (such as clarity, organization, mechanics, etc.) to be considered together and included in a single evaluation. With a holistic rubric, the rater or grader assigns a single score based on an overall judgment of the student’s work, using descriptions of each performance level to assign the score.

Advantages of holistic rubrics:

• Can p lace an emphasis on what learners can demonstrate rather than what they cannot
• Save grader time by minimizing the number of evaluations to be made for each student
• Can be used consistently across raters, provided they have all been trained

Disadvantages of holistic rubrics:

• Provide less specific feedback than analytic/descriptive rubrics
• Can be difficult to choose a score when a student’s work is at varying levels across the criteria
• Any weighting of c riteria cannot be indicated in the rubric

Analytic/Descriptive Rubric . An analytic or descriptive rubric often takes the form of a table with the criteria listed in the left column and with levels of performance listed across the top row. Each cell contains a description of what the specified criterion looks like at a given level of performance. Each of the criteria is scored individually.

Advantages of analytic rubrics:

• Provide detailed feedback on areas of strength or weakness
• Each criterion can be weighted to reflect its relative importance

Disadvantages of analytic rubrics:

• More time-consuming to create and use than a holistic rubric
• May not be used consistently across raters unless the cells are well defined
• May result in giving less personalized feedback

Single-Point Rubric . A single-point rubric is breaks down the components of an assignment into different criteria, but instead of describing different levels of performance, only the “proficient” level is described. Feedback space is provided for instructors to give individualized comments to help students improve and/or show where they excelled beyond the proficiency descriptors.

Advantages of single-point rubrics:

• Easier to create than an analytic/descriptive rubric
• Perhaps more likely that students will read the descriptors
• Areas of concern and excellence are open-ended
• May removes a focus on the grade/points
• May increase student creativity in project-based assignments

Disadvantage of analytic rubrics: Requires more work for instructors writing feedback

Step 3 (Optional): Look for templates and examples.

You might Google, “Rubric for persuasive essay at the college level” and see if there are any publicly available examples to start from. Ask your colleagues if they have used a rubric for a similar assignment. Some examples are also available at the end of this article. These rubrics can be a great starting point for you, but consider steps 3, 4, and 5 below to ensure that the rubric matches your assignment description, learning objectives and expectations.

Step 4: Define the assignment criteria

Make a list of the knowledge and skills are you measuring with the assignment/assessment Refer to your stated learning objectives, the assignment instructions, past examples of student work, etc. for help.

  Helpful strategies for defining grading criteria:

• Collaborate with co-instructors, teaching assistants, and other colleagues
• Brainstorm and discuss with students
• Can they be observed and measured?
• Are they important and essential?
• Are they distinct from other criteria?
• Are they phrased in precise, unambiguous language?
• Revise the criteria as needed
• Consider whether some are more important than others, and how you will weight them.

Step 5: Design the rating scale

Most ratings scales include between 3 and 5 levels. Consider the following questions when designing your rating scale:

• Given what students are able to demonstrate in this assignment/assessment, what are the possible levels of achievement?
• How many levels would you like to include (more levels means more detailed descriptions)
• Will you use numbers and/or descriptive labels for each level of performance? (for example 5, 4, 3, 2, 1 and/or Exceeds expectations, Accomplished, Proficient, Developing, Beginning, etc.)
• Don’t use too many columns, and recognize that some criteria can have more columns that others . The rubric needs to be comprehensible and organized. Pick the right amount of columns so that the criteria flow logically and naturally across levels.

Step 6: Write descriptions for each level of the rating scale

Artificial Intelligence tools like Chat GPT have proven to be useful tools for creating a rubric. You will want to engineer your prompt that you provide the AI assistant to ensure you get what you want. For example, you might provide the assignment description, the criteria you feel are important, and the number of levels of performance you want in your prompt. Use the results as a starting point, and adjust the descriptions as needed.

Building a rubric from scratch

For a single-point rubric , describe what would be considered “proficient,” i.e. B-level work, and provide that description. You might also include suggestions for students outside of the actual rubric about how they might surpass proficient-level work.

For analytic and holistic rubrics , c reate statements of expected performance at each level of the rubric.

• Consider what descriptor is appropriate for each criteria, e.g., presence vs absence, complete vs incomplete, many vs none, major vs minor, consistent vs inconsistent, always vs never. If you have an indicator described in one level, it will need to be described in each level.
• You might start with the top/exemplary level. What does it look like when a student has achieved excellence for each/every criterion? Then, look at the “bottom” level. What does it look like when a student has not achieved the learning goals in any way? Then, complete the in-between levels.
• For an analytic rubric , do this for each particular criterion of the rubric so that every cell in the table is filled. These descriptions help students understand your expectations and their performance in regard to those expectations.

Well-written descriptions:

• Describe observable and measurable behavior
• Use parallel language across the scale
• Indicate the degree to which the standards are met

Step 7: Create your rubric

Create your rubric in a table or spreadsheet in Word, Google Docs, Sheets, etc., and then transfer it by typing it into Moodle. You can also use online tools to create the rubric, but you will still have to type the criteria, indicators, levels, etc., into Moodle. Rubric creators: Rubistar , iRubric

Step 8: Pilot-test your rubric

Prior to implementing your rubric on a live course, obtain feedback from:

• Teacher assistants

Try out your new rubric on a sample of student work. After you pilot-test your rubric, analyze the results to consider its effectiveness and revise accordingly.

• Limit the rubric to a single page for reading and grading ease
• Use parallel language . Use similar language and syntax/wording from column to column. Make sure that the rubric can be easily read from left to right or vice versa.
• Use student-friendly language . Make sure the language is learning-level appropriate. If you use academic language or concepts, you will need to teach those concepts.
• Share and discuss the rubric with your students . Students should understand that the rubric is there to help them learn, reflect, and self-assess. If students use a rubric, they will understand the expectations and their relevance to learning.
• Consider scalability and reusability of rubrics. Create rubric templates that you can alter as needed for multiple assignments.
• Maximize the descriptiveness of your language. Avoid words like “good” and “excellent.” For example, instead of saying, “uses excellent sources,” you might describe what makes a resource excellent so that students will know. You might also consider reducing the reliance on quantity, such as a number of allowable misspelled words. Focus instead, for example, on how distracting any spelling errors are.

Example of an analytic rubric for a final paper

Example of a holistic rubric for a final paper, single-point rubric, more examples:.

• Single Point Rubric Template ( variation )
• Analytic Rubric Template make a copy to edit
• A Rubric for Rubrics
• Bank of Online Discussion Rubrics in different formats
• Mathematical Presentations Descriptive Rubric
• Math Proof Assessment Rubric
• Kansas State Sample Rubrics
• Design Single Point Rubric

Technology Tools: Rubrics in Moodle

• Moodle Docs: Rubrics
• Moodle Docs: Grading Guide (use for single-point rubrics)

Tools with rubrics (other than Moodle)

• Google Assignments
• Turnitin Assignments: Rubric or Grading Form

Other resources

• DePaul University (n.d.). Rubrics .
• Gonzalez, J. (2014). Know your terms: Holistic, Analytic, and Single-Point Rubrics . Cult of Pedagogy.
• Goodrich, H. (1996). Understanding rubrics . Teaching for Authentic Student Performance, 54 (4), 14-17. Retrieved from   
• Miller, A. (2012). Tame the beast: tips for designing and using rubrics.
• Ragupathi, K., Lee, A. (2020). Beyond Fairness and Consistency in Grading: The Role of Rubrics in Higher Education. In: Sanger, C., Gleason, N. (eds) Diversity and Inclusion in Global Higher Education. Palgrave Macmillan, Singapore.

15.7 Evaluation: Presentation and Analysis of Case Study

Learning outcomes.

By the end of this section, you will be able to:

• Revise writing to follow the genre conventions of case studies.
• Evaluate the effectiveness and quality of a case study report.

Case studies follow a structure of background and context , methods , findings , and analysis . Body paragraphs should have main points and concrete details. In addition, case studies are written in formal language with precise wording and with a specific purpose and audience (generally other professionals in the field) in mind. Case studies also adhere to the conventions of the discipline’s formatting guide ( APA Documentation and Format in this study). Compare your case study with the following rubric as a final check.

As an Amazon Associate we earn from qualifying purchases.

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Access for free at https://openstax.org/books/writing-guide/pages/1-unit-introduction

• Authors: Michelle Bachelor Robinson, Maria Jerskey, featuring Toby Fulwiler
• Publisher/website: OpenStax
• Book title: Writing Guide with Handbook
• Publication date: Dec 21, 2021
• Location: Houston, Texas
• Book URL: https://openstax.org/books/writing-guide/pages/1-unit-introduction
• Section URL: https://openstax.org/books/writing-guide/pages/15-7-evaluation-presentation-and-analysis-of-case-study

© Dec 19, 2023 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

Case Study - Rubric

• Available Topics
• Top Documents
• Recently Updated
• Internal KB

This KB document is part of a larger collection of documents on Equity and inclusion. More Equity & Inclusion documents

Rubric example: a case study

• Investigation and Research Discussions
• Case Study - Description
• Case Study - Example
• Affordances of Online Discussions
• Steps for Building an Online Asynchronous Discussion
• Using Online Asynchronous Discussions to Increase Student Engagement & Active Learning

Eberly Center

Teaching excellence & educational innovation, creating and using rubrics.

A rubric is a scoring tool that explicitly describes the instructor’s performance expectations for an assignment or piece of work. A rubric identifies:

• criteria: the aspects of performance (e.g., argument, evidence, clarity) that will be assessed
• descriptors: the characteristics associated with each dimension (e.g., argument is demonstrable and original, evidence is diverse and compelling)
• performance levels: a rating scale that identifies students’ level of mastery within each criterion  

Rubrics can be used to provide feedback to students on diverse types of assignments, from papers, projects, and oral presentations to artistic performances and group projects.

Benefitting from Rubrics

• reduce the time spent grading by allowing instructors to refer to a substantive description without writing long comments
• help instructors more clearly identify strengths and weaknesses across an entire class and adjust their instruction appropriately
• help to ensure consistency across time and across graders
• reduce the uncertainty which can accompany grading
• discourage complaints about grades
• understand instructors’ expectations and standards
• use instructor feedback to improve their performance
• monitor and assess their progress as they work towards clearly indicated goals
• recognize their strengths and weaknesses and direct their efforts accordingly

Examples of Rubrics

Here we are providing a sample set of rubrics designed by faculty at Carnegie Mellon and other institutions. Although your particular field of study or type of assessment may not be represented, viewing a rubric that is designed for a similar assessment may give you ideas for the kinds of criteria, descriptions, and performance levels you use on your own rubric.

• Example 1: Philosophy Paper This rubric was designed for student papers in a range of courses in philosophy (Carnegie Mellon).
• Example 2: Psychology Assignment Short, concept application homework assignment in cognitive psychology (Carnegie Mellon).
• Example 3: Anthropology Writing Assignments This rubric was designed for a series of short writing assignments in anthropology (Carnegie Mellon).
• Example 4: History Research Paper . This rubric was designed for essays and research papers in history (Carnegie Mellon).
• Example 1: Capstone Project in Design This rubric describes the components and standards of performance from the research phase to the final presentation for a senior capstone project in design (Carnegie Mellon).
• Example 2: Engineering Design Project This rubric describes performance standards for three aspects of a team project: research and design, communication, and team work.

Oral Presentations

• Example 1: Oral Exam This rubric describes a set of components and standards for assessing performance on an oral exam in an upper-division course in history (Carnegie Mellon).
• Example 2: Oral Communication This rubric is adapted from Huba and Freed, 2000.
• Example 3: Group Presentations This rubric describes a set of components and standards for assessing group presentations in history (Carnegie Mellon).

Class Participation/Contributions

• Example 1: Discussion Class This rubric assesses the quality of student contributions to class discussions. This is appropriate for an undergraduate-level course (Carnegie Mellon).
• Example 2: Advanced Seminar This rubric is designed for assessing discussion performance in an advanced undergraduate or graduate seminar.

See also " Examples and Tools " section of this site for more rubrics.

CONTACT US to talk with an Eberly colleague in person!

• Faculty Support
• Graduate Student Support
• Canvas @ Carnegie Mellon
• Quick Links

Site Search

• How to Search
• Advisory Group
• Editorial Board
• OEC Fellows
• History and Funding
• Using OEC Materials
• Collections
• Research Ethics Resources
• Ethics Projects
• Communities of Practice
• Get Involved
• Submit Content
• Open Access Membership
• Become a Partner

Undergraduate Case Analysis Rubric

This rubric can be used for guiding undergraduate case analysis for the course " Genomics, Ethics, and Society ."

Related Resources

Submit Content to the OEC   Donate

This material is based upon work supported by the National Science Foundation under Award No. 2055332. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

Case Studies

Case studies (also called "case histories") are descriptions of real situations that provide a context for engineers and others to explore decision-making in the face of socio-technical issues, such as environmental, political, and ethical issues. case studies typically involve complex issues where there is no single correct answer--a student analyzing a case study may be asked to select the "best" answer given the situation 1 . a case study is not a demonstration of a valid or "best" decision or solution. on the contrary, unsuccessful or incomplete attempts at a solution are often included in the written account. 2.

The process of analyzing a case study encourages several learning tasks:

Exploring the nature of a problem and circumstances that affect a decision or solution

Learning about others' viewpoints and how they may be taken into account

Learning about one's own viewpoint

Defining one's own priorities

Making one's own decisions to solve a problem

Predicting outcomes and consequences 1

Student Learning Outcomes in Ethics

Most engineering case studies available pertain to engineering ethics. After a two year study of education in ethics sponsored by the Hastings Center, an interdisciplinary group agreed on five main outcomes for student learning in ethics:

Sensitivity to ethical issues, sometimes called "developing a moral imagination," or the awareness of the needs of others and that there is an ethical point of view;

Recognition of ethical issues or the ability to see the ethical implications of specific situations and choices;

Ability to analyze and critically evaluate ethical dilemmas, including an understanding of competing values, and the ability to scrutinize options for resolution;

Ethical responsibility, or the ability to make a decision and take action;

Tolerance for ambiguity, or the recognition that there may be no single ideal solution to ethically problematic situations 2 .

These outcomes would make an excellent list of attributes for designing a rubric for a case analysis.

Ideas for Case Study Assignments

To assign a case analysis, an instructor needs

skill in analyzing a case (and the ability to model that process for students)

skill in managing classroom discussion of a case

a case study

a specific assignment that will guide students' case analyses, and

a rubric for scoring students' case analyses.

Below are ideas for each of these five aspects of teaching with case studies. Another viewpoint is to consider how not to teach a case study .

1. Skill in analyzing a case

For many engineering instructors, analyzing cases is unfamiliar. Examining completed case analyses could help develop case analysis skills. As an exercise for building skill in analyzing cases, use the generic guidelines for case analysis assignments (#4 below) to carefully review some completed case analyses. A few completed case analyses are available:

Five example analyses of an engineering case study

Case study part 1 [Unger, S. The BART case: ethics and the employed engineer. IEEE CSIT Newsletter. September 1973 Issue 4, p 6.]

Case study part 2 [Friedlander, G. The case of the three engineers vs. BART. IEEE Spectrum. October 1974, p. 69-76.]

Case study part 3 [Friedlander, G. Bigger Bugs in BART? IEEE Spectrum . March 1973. p32,35,37.]

Case study with an example analysis

2. Skill in managing classroom discussion of a case

Managing classroom discussion of a case study requires planning.

Suggestions for using engineering cases in the classroom

Guidelines for leading classroom discussion of case studies

3. Case studies

Case studies should be complex enough and realistic enough to be challenging, yet be manageable within the time frame. It is time-consuming to create case studies, but there are a large number of engineering case studies online.

Online Case Libraries

Case Studies in Technology, Ethics, Environment, and Public Policy

Teaching Engineering Ethics: A Case Study Approach

The Online Ethics Center for Engineering and Science

Ethics Cases

The Engineering Case Library

Cases and Teaching Tips

4. A specific assignment that will guide students' case analyses

There are several types of case study assignment:

Nine approaches to using case studies for teaching

Written Case Analysis

Case Discussions

Case analyses typically include answering questions such as:

What kinds of problems are inherent in the situation?

Describe the socio-technical situation sufficiently to enable listeners (or readers) to understand the situation faced by the central character in the case.

Identify and characterize the issue or conflict central to the situation. Identify the parties involved in the situation. Describe the origins, structure, and trajectory of the conflict.

Evaluate the strengths and weaknesses of the arguments made by each party.

How would these problems affect the outcomes of the situation?

Describe the possible actions that could have been taken by the central character in the case.

Describe, for each possible action, what the potential outcomes might be for each party involved.

Describe what action was actually taken and the outcomes for each party involved.

How would you solve these problems? Why?

Describe the action you would take if you were the central character in the case. Explain why.

What should the central character in the situation do? Why?

Describe the action you think that the central character in the case should take. Explain why.

What can be learned from this case?

Delineate the lessons about ethical (or other) issues in engineering that are illuminated by this case.

This list is adapted from two online case analysis assignments by McGinn from 3 & 4 ):

5. A rubric for scoring students' case analyses

Case studies help students explore decision-making in the face of issues. Thus, for an engineering ethics case study, the outcomes that can be assessed by scoring case analyses are a) sensitivity to ethical issues, b) recognition of ethical issues, c) the ability to analyze and critically evaluate ethical dilemmas, d) the ability to make an ethical decision and take action, and e) tolerance for ambiguity. Scoring rubrics for ethics case analyses should address these outcomes, not basic knowledge of the ethical standards of the profession. Professional standards can best be assessed by a traditional graded exam in which students must demonstrate, for example, which practices are ethically acceptable versus which are in violation of ethical standards given a hypothetical scenario 5 .

Making Scoring/Grading Useful for Assessment

General principles for making scoring/grading useful for assessment ( rubrics )

Example rubrics

For a written analysis of a case study in engineering

For a written analysis of a case study in general #1

For a written analysis of a case study in general #2

For a written and oral analysis of a case study by a group

For an oral analysis of a case study by a group

For a written analysis of a case study on ethics

For a self-assessment of learning from a case study

What Is a Case Study Rubric and What Criteria Does It Usually Include?

A rubric is nothing but a scoring tool, which is utilized to evaluate student performance on assignments, such as case studies, term papers , presentations, essays, and more. The usual format for a rubric is a grid or table in which the criteria are listed in columns or rows. All criteria come with points, and every criterion is clearly explained in such a case study rubric .

Below, you can find a table with the most common grading criteria for case study :

This grading rubric of case study is a great example of what you should expect, but the criteria can vary. It means that you should know what your university expects from your paper.

How to Write a Case Study?

To start with, one can safely say that it is important to define a strategic issue or a few of them correctly if you are willing to come up with a high-quality case study . When evaluating your ability to analyze a certain situation, an educator will pay attention to whether the paper demonstrates knowledge of the present situation. In addition to that, it is critical to clearly identify the main problem without trying to summarize all the information introduced in the original case.

One more aspect to consider is that you have to perform high-quality work in terms of providing the potential audience with well-justified arguments . As you can see from the provided case study rubric , the educator will evaluate whether your paper is logically organized. You should also present clearly defined key points and arguments supported by the relevant information from a variety of sources. In general, you need to bear in mind that an educator will pay attention to the aspects of:

•       The arguments` relevance.
•       Their reasoning.
•       How logical their presentation is.

According to the case study grading rubric, it is critical to use the most actual and relevant data to justify your point of view. In most cases, this type of assignment requires utilizing academic works only. It means that it is unacceptable to refer to unreliable sources, such as web encyclopedias.

Understanding the structure of a case study is vital for organizing your research effectively. When selecting a topic, consider the top case study topics to engage your readers. Follow our guidelines on how to write a case study to ensure your paper is well-structured and coherent. Before you start, familiarize yourself with what is a case study ? to grasp the concept fully.

One more critical aspect is to provide possible solutions and recommendations. Therefore, you have to introduce your ideas regarding different solutions so that there is an evident connection between them and the problems you identified before.

When grading this type of assignment, your educator will follow the general guidelines of the academic style of writing, which is usually mentioned in the case study grading rubric . Consequently, your manner of narration must be highly professional and coherent. It is also important to make sure that your paper is objective and contains proper grammar, spelling, and punctuation.

Let Us Follow Grading Criteria for Your Case Study

As you can see from the provided case study rubric , writing this type of assignment is not easy. The thing is that there are a lot of aspects students have to consider if they want good case study marks. That is why many of them are extremely stressed, which may even cause poor grades.

Writing Metier is always there to help you with your assignments. Our professionals know how university grade case study papers, as well as what should be done to meet all requirements. We will provide you with an outstanding copy, and you will get great marks with no stress!

Free topic suggestions

Laura Orta is an avid author on Writing Metier's blog. Before embarking on her writing career, she practiced media law in one of the local media. Aside from writing, she works as a private tutor to help students with their academic needs. Laura and her husband share their home near the ocean in northern Portugal with two extraordinary boys and a lifetime collection of books.

Similar posts

Case study analysis techniques.

Case study analysis requires more than just good writing skills—it demands a deep understanding of the subject matter, critical thinking abilities, and the ability to present complex ideas in a clear and concise manner. In this article, we delve into the essential techniques that will help you.

Top Case Study Topics

Case Study project with our curated list of top topics.

What is a Case Study ?

Ever wondered what exactly a case study is and why it's gaining popularity? In a nutshell, a case study is a dynamic research method that has reshaped the way we learn and absorb information.

Structure of a Case Study

In this article, we'll explore the key elements of a case study structure, from the introduction to the conclusion.

We rely on cookies to give you the best experince on our website. By browsing, you agree to it. Read more

• help_outline help

iRubric: Case Study rubric

• Case study rubric