certified strategy & business planning professional

Certified Strategy and Business Planning Professional

• Course Overview
• Course Topics

Why select this training course?

Businesses need to define their vision and mission goals to thrive. A proper business strategy and well drafter business plan can boost the success of a business enterprise while allowing it to manage various potential challenges that might arise.

What is included in a business plan?

A business plan is an outline that describes the future of a business, laying out what it intends to achieve and the methodologies employed toward achieving it. A business plan is often written down in a document and comprises various elements, such as the business concept, which explains the business, its product, and the intended market. Another feature of a business plan is the financial feature that describes the vital economic points of the business, such as sales, cash flows, and profits. The business’s current position, significant achievements, goals and objectives, and financial projections are other business plan elements .

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How do businesses win against key competitors?

Business strategy is an essential component of business administration. Companies looking to maximize profits adopt strategies that win over new clients and help them compete against key competitors. A vital aspect of strategy selection and implementation is understanding how to win against key competitors. This is achieved by designing a comprehensive and coherent business strategy that integrates all aspects of the business and communicates the right messages to clients about your value proposition against your competitors. Special attention is given to the opponent’s weaknesses while highlighting your strengths and minimizing your weaknesses.

The Rcademy Certified Strategy and Business Planning Professional Training Course are developed to help participants understand strategy development techniques and how to create a successful business plan. The course also covers strategy development tools that enable companies to design flexible and shock-absorbent strategies adapted to our ever-changing business environments. Participants will also learn about strategy paradigms and models and how to implement strategies effectively.

Who Should Attend?

The Certified Strategy and Business Planning Professional Training Course by Rcademy is suitable for professionals within the business industry, whose duties include overseeing the administration of a business and developing vital strategies for running the business. The following persons should partake in the course:

• Chief executive officers:  tasked with making significant corporate decisions, supervising the operations and resources of a firm, and serving as the link between the board and corporate operations
• Strategic planning directors:  charged with monitoring the company’s processes and operations using strategic initiatives
• Business analysts : tasked with conducting market analyses, evaluating product lines, and the profitability of a business enterprise
• Commercial managers:  charged with boosting a company’s sales and managing client/customer relationships
• Risks managers:  charged with overseeing the risks of a company, its customers, assets, employees, and stakeholders’ interests
• IT managers:  responsible for ensuring the smooth operation of the firm’s technology, providing VPN assess to workers, and coordinating with other units
• Asset Managers:  responsible for determining investment risks and protecting a company’s assets
• Senior managers:  charged with directing and planning the work of a business, supervising employees, and taking proactive decisions when necessary
• Corporate performance managers:  responsible for performance evaluation and monitoring the execution of duties and planning activities
• Functional managers:  charged with supervising the daily operations of a company and offering directions to employees
• Balanced scorecard specialists : responsible for executing and optimizing management risks
• Business planners: tasked with developing business plans for organizations
• Every other person  interested in learning about strategy and business planning

What are the course objectives?

The Certified Strategy and Business Planning Professional Training Course by Rcademy aims to assist participants in attaining the following objectives:

• Understand the various strategies of business planning and how to deploy a business plan successfully
• Develop a good understanding of the connection between strategic planning and strategic foresight
• Develop strategy maps and design a balanced scorecard
• Recognize the various strategic planning tools and how they are employed
• Understand the strategic planning process
• Understand how to perform strategic analysis and how to recognize corporate SWEET
• Learn how to design a business plan and how to deploy it
• Understand strategy execution, cascading, performance reporting, and review
• Build strategic initiatives and align initiatives with their strategic objectives

How will this course be presented?

The contents of this course are curated solely to satisfy and boost participants’ skills in effective crisis communication and media relations; it is participant-based. Different quality methodologies and techniques are employed to ensure constant participation and satisfaction of participants. The course will be taught by seasoned professionals in the field, together with extensively researched modules that thoroughly deal with the principles and practice of crisis communications and media relations.

The Rcademy Certified Strategy and Business Planning Professional course comprise theory and practical learning through lecture materials, case studies, visual aids, group discussions, problem-solving notes, evaluation of class activities, seminars, quizzes, and individual reports after each interaction.

What are the topics covered in this course?

Module 1: Introduction to Business Strategy

• Definition of business strategy
• Types of business strategy
• The pre-requisites of strategy planning
• Developing a corporate identity
• The framework of the strategic planning process
• Strategic objectives
• Strategy tools
• Impacts, missions, and values
• Long-term objectives
• Strategic Planning vs Strategic Foresight

Module 2: Understanding Paradigms and Strategic Models

• Types of strategic models and Frameworks for Businesses
• Designing a Strategic roadmap
• Managing unpredictable circumstances
• Leveraging strategic skills and Competencies
• Identifying and creating the features of strategic agility

Module 3: Fundamentals of Business Planning

• Definitions of business planning
• Components of business planning
• Business contingency planning
• Types of business plans
• Business succession planning
• Characteristics of business planning
• Business Plans for SMEs

Module 4: Setting Goals

• Setting business goals
• SWOT analysis
• Assigning responsibilities, roles, and accountabilities
• Problem-solving

Module 5: The Strategic Landscape

• The forces within the strategic environment
• The Impacts of leadership competencies on company strategies
• Stakeholder involvements
• The Effects of Perceptions on strategic choices
• Organizational change readiness and strategy inflection points

Module 6: Choice and Vision of Growth Strategy

• Defining the company’s vision within the context of a chosen planning scenario
• Integrative growth
• Intensive growth
• Internalization strategies
• The different strategies for diversification

Module 7: Strategic Leadership

• Techniques and Practices of strategic leaders
• Developing negotiation skills
• Inspiring and motivating
• The leadership toolkit
• Developing and evaluating strategic leadership styles
• Measuring successes

Module 8: Strategic Analysis

• Competitors and market analysis
• PESTEL analysis
• Designing the SWEET matrix
• Stakeholder segmentation and identification
• Internal analysis

Module 9: Developing Corporate Strategies

• Choosing BSC perspectives
• Designing strategic themes
• Drafting theme results
• National strategic alignment

Module 10: Driving Strategic Success and Performance

• Servant leadership vs dispersed leadership
• Effective use of media communications
• Employee engagement
• Attaining success using dynamic equilibrium between innovation and compliance
• Human of change

Module 11: Performance Management Toolkit

• The strategy map
• The key performance indicators
• Performance scorecard
• Initiatives portfolio
• Performance scorecard and maturity model
• Employee scorecard
• The performance management system architecture

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• Certifications
• Associate Business Strategy Professional
• Senior Business Strategy Professional
• Examination
• Partnership
• For Academic Affiliation
• For Training Companies
• For Corporates
• Help Center
• Associate Business Strategy Professional (ABSP™)
• Senior Business Strategy Professional (SBSP™)
• Certification Process
• TSI Certification Examination
• Get your Institution TSI Affiliated
• Become a Corporate Education Partner
• Become a Strategy Educator
• Frequently Asked Questions

Senior Business Strategy Professional (SBSP™)

• Program Structure
• SBSP™ Package
• Candidacy Norms
• Digital Badge
• Continuation Policy

SBSP™ - Elite. Evolved. Exclusive.

Successful professional careers in business, management, and industry today hinge on a sharp strategic mindset and a comprehensive understanding of how managerial decision-making intersects with functional responsibilities within the broader context of business strategies. Recognized as the most elite qualification in business strategy in the world today, SBSP™ empowers the careers of professionals across functions and industry verticals, elevating their influence and validating their readiness for leadership and boardroom roles and positions.

Sharpen Your Sense of Strategy

The SBSP™ program is meticulously designed to shape professionals for roles of impact and consequence in leading global organizations, startups, and business corporations. The SBSP™ program journey serves to build a robust framework of advanced concepts and models of strategic analysis, helping professionals link their roles and responsibilities directly with the expectations and needs of internal and external clients, and align their deliverables to the outcomes and goals pursued by their organizations.

SBSP™ Certification Package Fee

The fee covers SBSP™ online certification exam, the Business Strategy Handbook; costs of access to additional reading material on candidate dashboard and also digital badge and printed SBSP™ certificates and lapel pins. This fee also includes shipping of all material but does not cover special local taxes, duties, and levies etc., which may be applicable in the receiver’s/ consignee’s/ applicant’s country. Refund requests made within 24 hours of making the payment will be subject to a processing charge of US$ 80. No refunds will be issued for registration cancellation requests made after 24 hours of registration.

• Program Brochure
• Digitally Proctored Exams
• Exam Policies

Please note that The Strategy Institute(TSI) is a certification body and does not handle the delivery of training programs nor does it have any control over any aspect of the training and education provided by its training partners. TSI does not regulate or dictate the training program fees charged by any training company or education provider for any TSI certification.

A Few Global Corporations where TSI Certified Professionals Work

SBSP™ - The Power of Four

The two-stage SBSP™ program journey encourages candidates to refine and enrich their strategic thinking capabilities and integrate strategic analysis into their work approach, ethos, and habits. Stage one of the SBSP™ journey focuses on developing candidates' expertise across the four core dimensions of strategy design principles; strategic analysis tools; strategic thinking practices and strategic agility. Candidates study through the two TSI Business Strategy Handbooks and other reference resources provided on their myTSI dashboards on strategy tools and strategy experiences to complete their learning. Stage two is the opportunity for candidates to apply and test their learning, and then pass the SBSP™ certification exam to prove they are ready for the leap.

Refine and enhance your Strategic Thinking Capabilities with SBSP™. 

Across Functions, Roles & Verticals

SBSP™ is the first choice of senior professionals cutting across diverse business and management functions and industry verticals. Designed to accelerate your career in any industry of your specialization, SBSP™ positions you for strategic and leadership roles strengthening your credentials along the way.

A sizable number of SBSP™ applicants work in senior managerial or leadership roles as heads of divisions, departments, projects, strategic groups, and business units. They boast of rich accomplishments in diverse domains including management consulting, finance, digital business, product management, consumer sales, investment banking, private equity, project management, public services, technology, and other related areas.

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SBSP™ - The Program Structure

You can pursue SBSP™ at your own pace along with your professional commitments as TSI gives 365 days (from the day of payment) to all candidates for completing their coursework and assessments.

The SBSP™ program has 2 stages to it, The Stage 1 is all learning and self- assessment. Stage 2 is about certification assessment.

Stage 1 – Learning & Self-Assessment

Stage 1 is entirely dedicated to learning and evaluating the progress of learning. It opens immediately after registration, and stays open throughout. It requires candidates to complete all FOUR coursework modules and one stage-qualifying quiz.

COURSEWORK 1

Candidates are required to read through the flagship text - The Business Strategy Handbook sent in the learning kit. This handbook helps candidates learn theoretical frameworks and principles underlying analysis, development and implementation of strategy in business and organizations.

COURSEWORK 2

This is a sharp and short module on tools and techniques used in business strategy thinking, analysis, design and execution. Candidates are required to read the e-resource Business Strategy ToolBook in this coursework module. This resource is uploaded on the candidate's dashboard.

COURSEWORK 3

This interesting module is to be completed by reading another e-resource Enterprise Business Strategy Experiences available on the candidate's dashboard. It is a short course, featuring small stories of how real organizations have met challenges using business strategy.

COURSEWORK 4

This module is set on latest technology-driven developments, challenges and disruptions in Business Strategy Management practices across the world. To complete this course, candidates must read end-to-end the second book included in their learning kit - The Business Strategy Handbook-2 .

This is a stage-qualifying MCQ quiz of 40 minutes containing 30 questions, which candidates can take anytime on their dashboard. This quiz is based on e-resources Enterprise Business Strategy Experiences and the Business Strategy ToolBook . Though this quiz is not graded for certification, all candidates must compulsorily pass it to complete the SBSP™ coursework requirement.

Stage 2: Graded Assessments

The stage opens immediately after registration, and stays open throughout the year. Care has to be taken that both the stages must be completed within 1 year maximum from the date of registration. Stage 2 comprises three assessment components, the 3rd of which is the online SBSP™ certification exam. The first two assessment components are application-based assignments to be completed on the myTSI dashboard.

This component requires candidates to analyze a given business problem or situation and present a solution in the format prescribed on the myTSI dashboard.

The last component of the SBSP™ program is the final SBSP™ certification exam, which candidates take on the ExamStrong™ online-proctored platform.

The SBSP™ Package

Upon completing the SBSP™ registration, candidates receive two printed Business Strategy Handbooks. One handbook focuses on strategic analysis and business strategy design and execution, while the other is dedicated to managing disruption through strategic thinking. These resources will assist with preparation for the SBSP™ exam. In addition to the handbooks, registered SBSP™ candidates will also gain access to electronic reading and reference materials through their exclusive myTSI dashboard. These materials will help candidates build a strong foundation in strategic analysis, business strategy, and decision-making and provide context for the deployment of strategic thinking in their work.

The SBSP™ package also includes the exam fee, a digital SBSP™ badge, and a credential kit with a printed SBSP™ certificate and lapel pin for candidates who successfully qualify for the SBSP™ certification award.

Disclaimer : The Business Strategy Handbooks, kits, certificates, and other materials shown in the image are for illustrative purposes only. Their designs and colors may change without notice. The tablet featured in the image is meant to demonstrate the digital badging included in the package. To receive the certificate and lapel pin, candidates must pass the SBSP™ exam and complete all other requirements necessary to qualify for the certification award.

SBSP™ Candidacy Norms

Professionals holding a Bachelor’s degree with a work experience of atleast 10 years and Master’s degree with a work experience of atleast 8 years (preferably in business/ finance/ human resource/ economics/ management or in a closely related discipline) from a nationally or internationally recognized institution, can apply for the SBSP™ certification program. However, alumni of TSI-recognized/ affiliated institutions or business schools can apply even with a work history of 5 years.

MBA/ Master’s degree holders with at least 8 years of work history in any management or business function, or industry.

Bachelor’s degree holders with at least 10 years of work history in any management or business function, or industry.

Alumni of TSI-recognized/ affiliated institutions with at least 5 years of work history.

*If your business school/ university is not yet affiliated with The Strategy Institute, the institution’s Program Head can apply for TSI Affiliation here .

If you have a work history of 5 years or less, the ABSP™ certification program may just be a better choice for you at this time.

Apply Now for SBSP™!

There’s never a better moment to apply and register for SBSP™ than now! Registration is convenient and fast. Just click here to reach the online application form, complete it, pay your fee online, and you’re done! You can use the links below to understand the application process more vividly. You can also Contact Us for more information.

Quickview – SBSP™ Certification Process

• Check SBSP™ Eligibility/Candidacy

Apply for SBSP™ Online

Complete sbsp™ stage 1, move to sbsp™ stage 2.

• Take the SBSP™ Exam
• Await SBSP™ Award Decision

Check SBSP™ Candidacy/ Eligibility

Since TSI prescribes varying and unique educational and work experience requirements for its certifications, please check your fit and eligibility for SBSP™ before you apply. Click here to read about SBSP™ candidacy .

Once you have confirmed your eligibility for SBSP™, you can start the application process by creating your myTSI Account and completing the registration after paying the certification package fee.

SBSP™ Stage 1 involves completing the learning coursework by reading the handbooks and other references resources provided to all candidates after their registration is confirmed. Read details in the section on SBSP™ Program Structure here . One set of the TSI Business Strategy Handbooks is shipped to your address registered with TSI, and the full-access to your myTSI dashboard is activated after confirmation of fee payment. Additional reading, reference and preparation resources, practice tests and the SBSP™ study guide are made available on your myTSI account.

The 16-chapters of the first TSI Strategy Handbook comprehensively cover the foundational and technical aspects of all typical contexts in which strategic analysis is done to generate information and insights on environment, competition, organizational challenges, business possibilities and growth options. This handbook helps candidates build a practical mental framework of business strategy analysis, design and execution in various environments, business contexts and organizational life-stages. The second TSI handbook covers core principles, considerations, techniques, approaches and processes generally followed by seasoned strategists to counter the threats of disruption to organizational survival and growth.

Not the least, the learning resources on strategy tools and enterprise experiences provided on the myTSI dashboard lucidly explain how strategy is eventually effected in organizations. Stage 1 includes 4 study components and 1 self-assessment.

SBSP™ stage 2 is dedicated to pre-certification graded assessments. Read the details here in the Graded Assignments section . The first two components are assignments to be completed on the myTSI dashboard, and the final one is the SBSP™ certification exam.

Take Your SBSP™ Exam

The Strategy Institute gives to the applicants, a period of 365 days from the date of payment to complete the requirements for earning the SBSP™ certification. Candidates can register for the SBSP™ certification exam and also complete the other assessment requirements from their myTSI dashboards.

Await the Award Decision

If you qualify the SBSP™ assessments and exam and meet other conditions, you are awarded the SBSP™ certification and the SBSP™ Digital Badge is issued to you within 96 hours. You can expect the shipment of the physical credential box to reach you within three to four weeks from the date of the certification award.

SBSP ™ Certification Exam

Coverage of sbsp ™ exam, the sbsp™ exam format.

• The Design of the SBSP™ Exam

Qualifying the SBSP™ Exam

Preparing for the sbsp™ exam.

The SBSP™ certification exam is one of the three mandatory assessment components that candidates are required to complete and pass to qualify for the award. Please refer to the assessments section below for detailed structure. The SBSP™ certification exam carries 70% weight and seeks to primarily assess how well can candidates apply their knowledge of the core principles, theories, frameworks and techniques of strategic analysis, strategy formulation and strategy execution in analyzing decision scenarios, problems and opportunities and evolve solutions at various levels in an organization across different stages in its life cycle.

The SBSP™ exam also seeks to assess generic understanding of the dynamics of models and environments of business and industry. As it is aligned to the TSI body of knowledge, the SBSP™ exam does not dwell much on the foundational science of strategic management per se, and instead focuses on aspects that define the core processes and approaches of identifying and managing problems and opportunities related to the health, survival and growth of businesses of organizations.

Candidates entering the SBSP™ program with deep understanding and exposure of the world of global business; hands-on exposure to managerial decision-making; exposure to business processes and analysis and a foundational understanding of strategic management principles and process, generally experience swifter and deeper learning during their SBSP™ certification journey. Such candidates also find preparing effectively for the SBSP™ exam is much easier and faster.

SBSP™ exam features questions drawn from a wide selection of themes and topics defined in the TSI body of knowledge as essential for individuals intending TSI to validate their fitness for senior and more onerous roles in their respective professions. Though the two Business Strategy Handbooks provided to all SBSP™ candidates are not exactly for training or exam-preparation, they do guide the content of the SBSP™ certification exam. All SBSP™ examinees are strongly advised to refer to other books and reference material for smarter exam preparation.

A typical SBSP™ exam consists of 50 questions, with a mix of fact-based and critical analysis and judgment-based questions. Some exams may feature only one type of question.

TYPE A - FACT-BASED QUESTIONS Fact-based questions directly test the exam taker's ability to recollect concepts, principles, techniques, and generally accepted practices correctly and precisely in contemporary business strategy. As exam-takers respond to these types of questions, they demonstrate an understanding of critical concepts and issues covered in the TSI body of knowledge. These questions are fact-based, with the answer options being clear statements, either clearly correct or incorrect. There is only one CORRECT answer, and exam-takers are scored only if the correct options are selected.

TYPE B - CRITICAL ANALYSIS AND JUDGMENT-BASED QUESTIONS Critical analysis and judgment-based questions test the exam-taker's understanding of concepts, principles, and techniques at an advanced level and their ability to apply their critical analysis and judgment in gauging business strategy challenges. Ultimately, these questions contribute to the development of well-rounded business strategists. These questions have four answer choices, and ONLY one of these four would be incorrect. The rest of the three answers would be correct, but they represent varying levels of suitability for the situation expressed. The best of these three answers carries the maximum 10 marks, and the least suitable is the least – 5 marks. The third correct answer with mid-level suitability carries 7.5 marks. Exam-takers must choose only one of these four answer choices, and they are scored 0, 5, 7.5, or 10, depending on their choice of answer–option.

The SBSP™ Exam Design

The SBSP™ exam aims at validating candidates' potential to effectively deploy widely adopted concepts, techniques and process of strategic thinking, strategic analysis, opportunity and problem diagnosis, strategy design and strategy implementation in a typically large organization or a business system.

The SBSP™ exam validates this potential by assessing candidates' conceptual, theoretical and applied knowledge of core and generally followed principles, frameworks, techniques and models of strategic analysis and decision-making in varying business contexts, scenarios and environments that organizations encounter in different stages across their life-cycle.

The SBSP™ exam content is aligned to the TSI body of knowledge, which the first of the two TSI Business Strategy Handbooks covers reasonably well. Indeed, since the business strategy space is extremely dynamic, all SBSP™ candidates are expected to also refer to external journals and books; listen to podcasts of experts and participate in professional development activities and events to enrich their perspective of strategy in business.

SBSP™ has three mandatory assessment components – A1 (weightage 0%), A2 (weightage 30%), and A3 (weightage 70%). All SBSP™ candidates, without exception, are required to qualify these assessments to be considered for the award of the SBSP™ credential. All these assessments have to be completed before you schedule your SBSP™ exam; Hence, it is of extreme importance that you plan your study, assessment submissions, and exam schedule efficiently.

*The report is a vital component of the evaluation process as it provides a comprehensive overview of the candidate's professional development and their continued commitment to enhancing their knowledge and skills in this field. It is imperative that candidates adhere to the prescribed format and provide a detailed account of their activities, including the objectives, outcomes, and learnings derived from each endeavor. We trust that candidates will take the opportunity to showcase their competencies and overall commitment to professional growth through this report, thereby demonstrating their suitability for roles that demand a nuanced understanding of business strategy.

SBSP™ exam aligns to the TSI body of knowledge, which covers essential topics in which knowledge is necessary for SBSP™ candidates to prove their fitness for complex roles in senior positions. It is critical that all SBSP™ candidates continue to keep the strategy of their organizations directly linked to the deliverables of their own roles, and KRAs.

While the two TSI Business Strategy Handbooks build a very good mental framework of core concepts, tools and techniques in business strategy to aid in preparing for the SBSP™ exam, additional external reading is also essential to improve awareness of current strategic thinking and strategic analysis trends. Business Strategy is an evolving discipline and will perhaps never become an exact science, which makes containing the entire practice into a single textbook impossible.

While SBSP™ candidates are advised to use the two TSI Handbooks on Business Strategy as their main reference for preparing for their SBSP™ exam, it is just one piece in preparation for the SBSP™ examination. Although a sizable number of questions in a typical SBSP™ exam are drawn from content which is available in the handbooks, some of the questions may be drawn from content from other sources. TSI therefore strongly advises all examinees to research other online and offline resources to increase their knowledge of concepts and awareness about how business strategy impacts various functions and decision-making in an organization.

The SBSP™ Digital Badge

After successfully passing the SBSP™ certification exam, you will receive a link to your SBSP™ digital badge within 96 hours. You can access your digital badge through the CredBadge™ platform and showcase your credential online.

SBSP™ Certification Continuation Policy

Business, environment and technology change faster today. Hence, your SBSP™ certification requires refreshing every five years to stay in sync with the latest professional knowledge and practices in the Business Strategy discipline. Your SBSP™ dashboard will have all information on what to read and the other steps you have to take to keep your knowledge and skills current and continue your certification.

SBSP™ Renewal

The SBSP™ certification requires to be renewed every 5 years keep it fresh, current and in good standing. SBSP™ certificants receive renewal reminder emails periodically to ensure timely action. They can log into their myTSI dashboard to register for renewal. Though renewal is possible up to six months after the scheduled expiry of SBSP™ validity, most SBSP™ certificants prefer to renew their credential at least a month before the expiry date to avoid paying extra fee.

Please note that renewing SBSP™ requires no additional assessment or exam. Instead, SBSP™ certification holders require to make a formal and detailed disclosure and declaration on the efforts they have made to continue their professional development and learning unabated. In certain cases, some SBSP™ certificants may also be asked to submit documentary proofs to support the declaration they make at the time of renewal.

Note: The renewed credential validity is five years from the date of renewal.

Renewal decisions are usually communicated within 48 hours of applicants completing their renewal formalities and documentation. The fresh SBSP™ digital badge is issued within 24 hours of approval of renewal and the SBSP™ credential certificate is shipped within 2 to 3 weeks.

Step ahead and register for SBSP™ today!

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• Youth Program
• Wharton Online

Professional Certificate in Strategic Management

Offering high-quality products and services at competitive prices is no longer a sufficient business strategy. Increased competition and an evolving digital landscape demand more from organizations and their leaders.

Enhance your leadership capabilities and learn how to develop sustainable, successful business strategies with the Professional Certificate in Strategic Management from Wharton. Offering practical lecture knowledge and hands-on application of concepts, this program teaches you how to decrease costs, increase operational efficiencies, and improve customer experiences.

Created by world-renowned professors at the Wharton School, the Professional Certificate in Strategic Management walks you through how technology has changed the way businesses interact with customers and why this necessitates connected strategies. This program of business strategy courses is designed for managers and leaders of all industries who want to better identify, amplify, and sustain the competitive advantage of their businesses.

Why Study Strategic Management?

• 61% of senior executives admit that their companies have a hard time bridging the gap between strategic planning and implementation. 1
• Only 40% of employees strongly feel their managers comprehend the goals and strategy of their company. 2
• Only 41% of employees feel their companies have the competent personnel necessary to execute strategic initiatives. 3

1 https://www.pmi.org/-/media/pmi/documents/public/pdf/learning/thought-leadership/why-good-strategies-fail-report.pdf 2 http://georgejamesltd.com/wp-content/uploads/2017/03/What-Employees-Really-Think-about-Todays-Workplace.pdf 3 https://www.pmi.org/-/media/pmi/documents/public/pdf/learning/thought-leadership/why-good-strategies-fail-report.pdf

Program Details

Start Dates: Enroll Immediately

Duration: 6 weeks per course

Commitment: 2-4 hours per week

Program Format: 100% Online

Program Tuition: $537.30 $199 (per individual course)

READY TO START?

Professional certificate in strategic management course descriptions, business strategy from wharton: competitive advantage, course description.

Price: $199 Duration: 6 weeks Hours: 3-4/week

What sets your organization apart from others? How can you maximize and sustain its impact over time? Understanding and maintaining your competitive advantage is no small task.

Business Strategy from Wharton: Competitive Advantage will give you the tools and frameworks necessary to execute a well-designed strategy. You’ll understand the drivers and barriers of competitive advantage so you can sustain your distinct advantage. You’ll also learn how to assess the impact of your competitors’ strategies.

By the end of this course, you’ll be able to enhance your strategy to maximize your competitive advantage and drive revenue growth.

Course Modules

• Analyze Your Firm’s Internal Fit
• Analyze Your Firm’s External Fit
• Maintaining Your Firm’s Dynamic Fit
• Creating New Strategies and Initiatives

Participants Will Learn How To:

• Evaluate your firm’s strategic environment
• Distinguish between organizational effectiveness and strategic positioning
• Identify barriers to organizational change and strategy implementation
• Map central and supporting firm activities, understanding how they interact with each other
• Engage in sustainable strategic management and planning

INTRODUCTION TO CONNECTED STRATEGY

Price: $199 Duration: 6 weeks Hours: 2-4/week

Technology has fundamentally changed the way businesses operate and how leaders engage in the strategic management of their firms. Understanding the customer journey has become essential to creating and executing connected strategies.

Connected Strategy examines how technology has evolved and changed the ways businesses interact with their customers. Professors Christian Terwiesch and Nicolaj Siggelkow will walk you through the connected customer experience and how connected delivery models are used in various industries. You’ll learn about connected strategy examples and analyze existing frameworks that can inform connected relationship design.

By the end of this course, you’ll be able to identify, assess and implement connected strategies for your organization.

• Connected Strategy and Value Proposition
• Connected Customer Experience and Customization
• Connected Producers and Connected Strategy Matrix
• Revenue Model, Technology Infrastructure, and Disruptive Innovation
• Analyze innovation frameworks and value propositions
• Identify connected relationships and their potential for your firm
• Examine customer experiences as they relate to the greater customer journey
• Create customization strategies by leveraging positive customer feedback loops
• Develop connection architecture and connected customer relationship strategies for your business

STRATEGIC MANAGEMENT CAPSTONE

You understand connected relationships, but how can you apply this knowledge to excel the strategic management of your firm?

Connected Strategy Capstone Project provides you with the necessary tools to ideate, plan and execute a connected strategy for your business. Tailored worksheets and lecture videos from Professors Siggelkow and Terwiesch will guide you through each step of connected strategy creation. The final capstone project will be a combination of your worksheets and analysis of the strategy you created.

Throughout the capstone project, you’ll be able to reflect on your organization and develop actionable strategies.

• Connected Customer Experience
• Connected Customer Experience Strategy
• Connected Delivery Model Strategy
• Apply the concepts learned in the Connected Strategy course
• Approach connected strategy planning and creation
• Move beyond traditional customer interactions to create a new business model
• Create a connected customer experience and connected delivery model for any organization
• Envision and develop a connected strategy that can be directly applied to your business

Want it all? Take the complete program for $537.30.

Key certificate program takeaways, participants will learn how to:.

• Identify business’ competitive advantages
• Amplify competitive advantages and drive profits
• Leverage connected strategies to create continuous customer relationships
• Transcend traditional forms of customer interaction and adopt new business models
• Achieve sustainable competitive advantage

Professional Certificate in Strategic Management Faculty

Christian Terwiesch

Andrew M. Heller Professor at the Wharton School Professor of Operations, Information and Decisions Professor of Health Policy, Perelman School of Medicine Co-Director, Mack Institute of Innovation Management

Faculty Research Interests

He is a Professor in Wharton’s Operations, Information and Decisions department, co-director of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. His research on Operations Management and on Innovation Management appears in many of the leading academic journals ranging from Management Science to The New England Journal of Medicine. He is an award-winning teacher with extensive experience in MBA teaching and executive education.

Professor Terwiesch is the co-author of Matching Supply with Demand, a widely used text-book in Operations Management that is now in its third edition. Based on this book, Professor Terwiesch has launched the first Massive Open Online Course (MOOC) in business on Coursera. By now, well over 250,000 students enrolled in the course.

His latest book, Innovation Tournaments, was published by Harvard Business School Press. The novel, process-based approach to innovation outlined in the book was featured by BusinessWeek, the Financial Times, and the Sloan Management Review and has lead to innovation tournaments in organizations around the world.

Professor Terwiesch has researched with and consulted for various organizations. From small start-ups to Fortune 500 companies, he has helped companies become more innovative, often by implementing innovation tournament events and by helping to restructure their innovation portfolio.

Most of his current work relates to healthcare and innovation management. In the healthcare space, some of Professor Terwiesch recent projects include the design of patient centered care processes in the VA hospital system, the impact of emergency room crowding on hospital revenues and the patient experience at Penn Medicine, and the usage of patient portals and remote patient monitoring.

In addition to his teaching and his research, Professor Terwiesch is experimenting with a new career as a host of a national radio show on Sirius XM 132. Also, after 20 years of Ironman racing, he is trying to become a competitive rower, a transition that unfortunately turns out to be harder than expected.

Nicolaj Siggelkow

David M. Knott Professor Professor of Management Co-Director of the Mack Institute for Innovation Management

He studied Economics at Stanford University and earned an M.A. in Economics from Harvard University. He received a Ph.D. in Business Economics from Harvard University and the Harvard Business School. Professor Siggelkow has been the recipient of multiple MBA and Undergraduate Excellence in Teaching Awards, including the Class of 1984 Award presented to the faculty member with the highest teaching rating in the MBA classroom, the Helen Kardon Moss Anvil Teaching Award, the Wharton Award, and the Wharton Graduate Association Student Choice Award. His research has been published in the leading management journals, including Academy of Management Journal, Administrative Science Quarterly, Journal of Industrial Economics, Management Science, Organization Science, and Strategic Organization. In 2008, he received the Administrative Science Quarterly Scholarly Contribution Award for the most significant paper published in ASQ five years earlier. Nicolaj is a member of the Editorial Review Boards of Administrative Science Quarterly, Organization Science, Strategic Management Journal, Strategic Organization, and Academy of Management Perspectives.

His current research focuses on the strategic and organizational implications of interactions among a firm’s choices of activities and resources. In particular, his research has focused on three broad questions: How do firms develop, grow and adjust their set of activities over time? How does organizational design affect a firm’s ability to find high-performing sets of activities? What role do interactions among a firm’s activities play in creating and sustaining competitive advantage? To address these questions, he has employed a range of methodological approaches, including in-depth field studies of individual firms, econometric methods for large-scale data sets, formal modeling, and simulation models.

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CERTIFIED STRATEGY & BUSINESS PLANNING PROFESSIONAL

Kpi academy.

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Course overview

To be successful in the long-run, organizations need to define a mission and a vision, that can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance. At the same time, the course offers tools for both internal and external environment scanning, that will allow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans, that are ready-for-execution and support the overall corporate strategy.

Participants’ profile:

• Business owners and top management Business owners and top management professionals will acquire the knowledge and competences needed to design a strategy at the corporate level, thus increasing the performance of their organization in terms of relevant financial indicators, operational indicators, customer satisfaction indicators and employee satisfaction indicators.
• Middle management professionals Professionals from different fields, such as finance, human resources, production, logistics, marketing & sales and others, will acquire the knowledge and competences to design and implement a strategy for their department, that supports and is aligned to the organizational strategy.

Key personal benefits – Participants in this course will:

• Receive structured knowledge, that can be transferred into all areas of their professional life.
• Get access to a network of specialists, sharing business opportunities and innovative solutions to strategy planning dilemmas.
• Receive a premium recognition as a Certified Strategy and Business Planning Professional.

Learning experience

  pre-course.

• This part of the learning experience is meant to ensure a smooth transition to the face to face training. Participants are required to take the following steps:
• Needs assessment – complete a questionnaire to determine a tailored and relevant learning experience;
• Pre-course evaluation quiz – take a short quiz to establish the current level of knowledge;
• Guidance and schedule – analyze a document presenting guidelines on how to maximize your learning experience;
• Forum introduction – share an introduction message to present yourself to the other course participants;
• Expectations – share your expectations regarding the training course; course content.

Core course

• During the three days of intense face-to-face training, the course is designed to facilitate experiential learning and ensure a high level of interactivity. The complete learning experience consists of:
• Reflecting on the concepts and tools presented, through constant dialogue;
• Applying concepts in individual and group exercises;
• Analyzing case studies and identifying solutions to real-life strategy planning dilemmas;
• Using strategy planning tools and getting familiar with annotated templates;
• Sharing experiences and best practices with the trainer and the other participants;
• Constantly evaluating participants’ knowledge, through short quizzes and feed-back.
• core-course ends. Participants are required to take these additional steps:
• Forum discussions – initiate a discussion and contribute in a discussion opened by another participant;
• Action plan – create a plan for the initiatives you intend to implement in your department or organization, based on best practices you became familiar with during the training;
• In-house presentation – create and submit a short PowerPoint presentation, that you would use to share with your colleagues some of the knowledge obtained through attending the course;
• Additional reading – go through a series of resources (books, articles and videos), to expand your content related knowledge;
• Learning journal: reflect upon your 3 stages learning experience and complete a journal.

KPI academy is a leading global academy specialized in business performance indicators. KPI academy seeks to provide consulting, training, and professional certification services to commercial, government, and non-profit organizations worldwide.

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C-SBP (Certified Strategy and Business Planning Professional)

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Not sure? call us!

• To be successful in the long run, organizations need to define a mission and a vision, that can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance. At the same time, the course offers tools for both internal and external environment scanning, that will allow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans, that are ready for execution and support the overall corporate strategy.

TARGET AUDIENCE

• Business owners and top management

Business owners and top management professionals will acquire the knowledge and competencies needed to design a strategy at the corporate level, thus increasing the performance of their organization in terms of relevant financial indicators, operational indicators, customer satisfaction indicators, and employee satisfaction indicators.

• Middle management professionals

Professionals from different fields, such as finance, human resources, production, logistics, marketing & sales, and others, will acquire the knowledge and competencies to design and implement a strategy for their department, that supports and is aligned with the organizational strategy.

• Consultants and academia

These participants get a chance to validate and certify worldwide their knowledge and competencies in assisting organizations with their strategy and business planning processes at all levels. By attending the course, they also join a network of professionals in the field and get into direct contact with companies potentially interested in their services.

COURSE DETAILS

The certification process is finalized only when you complete all the 3 stages of the learning experience. You will receive:

• Certificate of Completion (soft copy): after completing pre-course activities and passing the Certification Exam;
• Certificate of Attendance (soft copy): after participating in the 5 days of the live session course;
• Certified Professional diploma (soft copy): after you have successfully completed all of the 3 stages of the learning experience.

COURSE BENEFITS/PROGRESSION OPPORTUNITIES

Course objectives.

At the end of this course, the candidates will be able to:

• Build up a strategic mind-frame;
• Understand key strategic planning concepts;
• Use strategy planning tools, in individual and team exercises;
• Reflect on the best practices in the field, through the case.

COURSE OUTLINE

Course type: webinar, quick register, testimonial.

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Certified Strategy And Business Planning Professional (Arabic)

Management & leadership.

28/04/2024 – 30/04/2024

Medium to High Level

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Tel: +966 115122920 ext 1005

Email: [email protected]

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Description

The Strategy and Business Planning Professional Certification is an accreditation that endorses you both for the knowledge in developing the strategy of the organization and planning your business by using a strategic framework. The certification is the result of a complex, experiential learning program that has 3 sections: pre-course activities, 3 days core-course activities and post-course assignments.

Learning Outcomes

• Strategic Thinking and Planning: Understand the fundamentals of strategic thinking and learn to develop comprehensive business strategies.
• Business Plan Development: Master the art of creating effective business plans, including market analysis, goal-setting, and resource allocation.
• Market Analysis and Competitive Strategy: Learn to conduct in-depth market analysis and develop strategies to gain a competitive edge.
• Execution and Implementation: Acquire skills in effectively implementing business plans and strategies, ensuring alignment with organizational goals.
• Adaptability to Change: Understand how to adapt strategies in response to changing market conditions and emerging opportunities.
• Performance Monitoring: Learn techniques for monitoring the performance of implemented strategies and making data-driven adjustments.

Who Should Attend?

• Business Strategists and Planners: Ideal for individuals in strategic planning, business development, and corporate strategy roles.
• Executives and Managers: Suitable for business executives, managers, and department heads responsible for guiding their teams in line with organizational strategy.
• Entrepreneurs and Business Owners: Beneficial for entrepreneurs and business owners seeking to develop robust business strategies for growth and sustainability.
• Consultants and Advisors: Relevant for consultants and business advisors who assist organizations in strategic planning and business development.

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CERTIFIED DATA ANALYSIS PROFESSIONAL

Certified strategy and business planning professional.

• 07 - 09 May 2023
• 23 - 25 July 2023

This course will help improve long-term organizational performance through the use of strategic planning tools. Participants will explore the framework that provides the foundation of a successful business strategy, focusing on the main components of a strategy and practicing the development of an efficient strategic plan. By acknowledging the factors and implications involved in designing a strategy, participants can develop and execute smarter and quicker strategic decisions.

Clear strategic thinking should form the support of every business decision. The course will also provide insights on the fundamental principles and methods for communicating strategy across the organization.

Radu Cocean is a trainer, consultant, moderator and facilitator in the field of Strategy Planning, with over 15 years of hands-on experience.

As a trainer, he delivers The KPI Institute�s Certified Strategy and Business Planning Professional course, both as in-house and as open training programs. Since 2010, he is an accredited Trainer (certified by the National Qualifications Authority in Romania) and has successfully completed the American Society for Training & Development Master Trainer Program (2014).

As a consultant, he is part of the teams that draft development strategies and spatial plans for public bodies and local administration. He has done so since 2001, at all territorial organizational levels, starting with the international and ending with the local one. He is also a moderator and facilitator for public consultation meetings, making sure the strategy development process is open to all relevant stakeholders.

As a management consultant, he worked with private companies and helped them shape the business plans required to access European funds � which offered him insight on how strategies get implemented through successful projects. He is an accredited Project Manager (certified by the National Qualifications Authority in Romania) since 2011.

Dubai has captured the imagination of travelers everywhere being widely known as the shopping capital of the Middle East and the land of perennial sunshine and pristine beaches.

This course will be hosted at Fairmont Dubai, one of the iconic 5-stars hotels, located at the very heart of the city. Conveniently located, this luxury hotel in Dubai is just 10 minutes away from the world�s largest shopping Centre � The Dubai Mall, Burj Khalifa, the tallest man-made structure in the world, and the Dubai Fountain, which shoots water as high as a 50-storey building, as well as being minutes from Dubai�s coastline with several popular beaches like Jumeirah beach. A few metro stops from the hotel is Mall of the Emirates � a multi-level shopping mall that houses Ski Dubai, the Middle East�s first indoor ski resort and snow park.

For further information, please contact:

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I was LinkedIn's first head of HR. PIPs don't work — there's a better way to help struggling employees.

• Steve Cadigan has led HR teams at top companies for over three decades.
• He has seen how performance-improvement plans (PIPs) often fracture relationships between managers and employees. 
• The better alternative to PIPs allows employees to mutually agree to separate from the company.

Over the past three decades, I've witnessed various approaches to performance-improvement plans (PIPs) as an HR executive across five different industries and three countries.

Often, the traditional approach to PIPs — slapping them on employees who are underperforming without offering sufficient support — can feel punitive rather than constructive to many employees, fostering an environment of fear and mistrust.

But PIPs often fail to achieve their intended outcomes for a variety of reasons — from inadequately prepared managers to breakdowns in communication between managers and employees to subjective judgments of performance .

In my experience, the primary reason for the failure of PIPs lies in the irreparable fracture they create in the relationship between the employee and manager. Once the PIP process begins, this fracture in trust is seldom repaired. The atmosphere becomes palpably tense, and trust begins to erode.

PIPs lead to an irreparable fracture in the relationship

Recent stories of employees feeling unfairly targeted and demoralized and complaints of mishandling of PIPs have illuminated the complexities and challenges inherent in performance management.

These stories serve as cautionary tales, highlighting the potential pitfalls of traditional PIPs and the need for organizations to rethink their approach to managing underperformance.

Even if an employee successfully meets the objectives outlined in the PIP, the underlying tension and strain on the relationship often persist, adversely impacting productivity and morale not only for the manager and the employee, but for the entire team.

Related stories

I've rarely seen managers more tense than when addressing a PIP. These conditions don't set the stage for a productive process. At their core, PIPs should reflect an organization's commitment to achieving high performance. They should identify areas for improvement, set clear expectations, and provide a roadmap for progress.

A better approach involves choice

From 1998 to 2004, I was an HR executive at Cisco Systems, where I encountered a novel approach to the traditional PIP process.

Prior to my arrival, Cisco had recognized that something was broken in the PIP process. The HR team conducted a thorough analysis of PIPs across the company and made a fascinating discovery: most individuals placed on a PIP left the company within a year , regardless of whether their performance improved.

They spoke with many of the employees who survived their PIP and improved their performance yet still chose to leave, and the story they heard had a similar refrain. The employees felt their managers did not really support them, they no longer felt they were in a safe work environment, and many felt humiliated and deeply hurt by the process.

Looking at the data and listening to employees, the HR team developed a new approach that involved choice. Employees who were not performing to an acceptable level were offered two options:

Enter a PIP and try to improve, or

Mutually agree to separate from the company and receive more severance than they would if they failed the PIP.

By presenting employees with this alternative path, Cisco empowered them to make decisions aligned with their personal circumstances. This approach also alleviated stress for managers, enabling them to focus on other priorities. The conversations became more constructive, and employees appreciated being given a choice rather than feeling cornered into a dead-end PIP.

Challenge conventional practices

In the years since leaving Cisco, I've introduced this alternative approach to other organizations, contributing to healthier cultures and more constructive environments .

Performance evaluation is inherently subjective, and no process can eliminate all conflicts or unexpected reactions. However, offering employees a choice rather than a one-way ticket to a PIP can lead to more positive outcomes and healthier work environments.

As HR professionals and organizational leaders, it's our responsibility to challenge conventional practices and explore innovative solutions. By rethinking performance management and embracing alternative approaches, we can create a culture of trust, transparency, and continuous improvement where both employees and organizations thrive.

Steve Cadigan is a talent advisor to leaders and organizations around the world. He specializes in helping firms build talent strategies for the modern workplace.

Watch: Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs

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