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Blog General

Descriptive Research 101: Definition, Methods and Examples

Parvathi vijayamohan.

8 April 2024

Table Of Contents

• Descriptive Research 101: The Definitive Guide

What is Descriptive Research?

Key characteristics of descriptive research.

• Descriptive Research Methods: The 3 You Need to Know!

Observation

Case studies, 7 types of descriptive research, descriptive research: examples to build your next study, tips to excel at descriptive research.

Imagine you are a detective called to a crime scene. Your job is to study the scene and report whatever you find: whether that’s the half-smoked cigarette on the table or the large “RACHE” written in blood on the wall. That, in a nutshell, is  descriptive research .

Researchers often need to do descriptive research on a problem before they attempt to solve it. So in this guide, we’ll take you through:

• What is descriptive research + characteristics
• Descriptive research methods
• Types of descriptive research
• Descriptive research examples
• Tips to excel at the descriptive method

Click to jump to the section that interests you.

Definition: As its name says, descriptive research  describes  the characteristics of the problem, phenomenon, situation, or group under study.

So the goal of all descriptive studies is to  explore  the background, details, and existing patterns in the problem to fully understand it. In other words, preliminary research.

However, descriptive research can be both  preliminary and conclusive . You can use the data from a descriptive study to make reports and get insights for further planning.

What descriptive research isn’t: Descriptive research finds the  what/when/where  of a problem, not the  why/how .

Because of this, we can’t use the descriptive method to explore cause-and-effect relationships where one variable (like a person’s job role) affects another variable (like their monthly income).

• Answers the “what,” “when,” and “where”  of a research problem. For this reason, it is popularly used in  market research ,  awareness surveys , and  opinion polls .
• Sets the stage  for a research problem. As an early part of the research process, descriptive studies help you dive deeper into the topic.
• Opens the door  for further research. You can use descriptive data as the basis for more profound research, analysis and studies.
• Qualitative and quantitative . It is possible to get a balanced mix of numerical responses and open-ended answers from the descriptive method.
• No control or interference with the variables . The researcher simply observes and reports on them. However, specific research software has filters that allow her to zoom in on one variable.
• Done in natural settings . You can get the best results from descriptive research by talking to people, surveying them, or observing them in a suitable environment. For example, suppose you are a website beta testing an app feature. In that case, descriptive research invites users to try the feature, tracking their behavior and then asking their opinions .
• Can be applied to many research methods and areas. Examples include healthcare, SaaS, psychology, political studies, education, and pop culture.

Descriptive Research Methods: The Top Three You Need to Know!

In short, survey research is a brief interview or conversation with a set of prepared questions about a topic.

So you create a questionnaire, share it, and analyze the data you collect for further action. Learn about the differences between surveys and questionnaires  here .

You can access free survey templates , over 20+ question types, and pass data to 1,500+ applications with survey software, like SurveySparrow . It enables you to create surveys, share them and capture data with very little effort.

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• Surveys can be hyper-local, regional, or global, depending on your objectives.
• Share surveys in-person, offline, via SMS, email, or QR codes – so many options!
• Easy to automate if you want to conduct many surveys over a period.

The observational method is a type of descriptive research in which you, the researcher, observe ongoing behavior.

Now, there are several (non-creepy) ways you can observe someone. In fact, observational research has three main approaches:

• Covert observation: In true spy fashion, the researcher mixes in with the group undetected or observes from a distance.
• Overt observation : The researcher identifies himself as a researcher – “The name’s Bond. J. Bond.” – and explains the purpose of the study.
• Participatory observation : The researcher participates in what he is observing to understand his topic better.
• Observation is one of the most accurate ways to get data on a subject’s behavior in a natural setting.
• You don’t need to rely on people’s willingness to share information.
• Observation is a universal method that can be applied to any area of research.

In the case study method, you do a detailed study of a specific group, person, or event over a period.

This brings us to a frequently asked question: “What’s the difference between case studies and longitudinal studies?”

A case study will go  very in-depth into the subject with one-on-one interviews, observations, and archival research. They are also qualitative, though sometimes they will use numbers and stats.

An example of longitudinal research would be a study of the health of night shift employees vs. general shift employees over a decade. An example of a case study would involve in-depth interviews with Casey, an assistant director of nursing who’s handled the night shift at the hospital for ten years now.

• Due to the focus on a few people, case studies can give you a tremendous amount of information.
• Because of the time and effort involved, a case study engages both researchers and participants.
• Case studies are helpful for ethically investigating unusual, complex, or challenging subjects. An example would be a study of the habits of long-term cocaine users.

1. Case Study: Airbnb’s Growth Strategy

In an excellent case study, Tam Al Saad, Principal Consultant, Strategy + Growth at Webprofits, deep dives into how Airbnb attracted and retained 150 million users .

“What Airbnb offers isn’t a cheap place to sleep when you’re on holiday; it’s the opportunity to experience your destination as a local would. It’s the chance to meet the locals, experience the markets, and find non-touristy places.

Sure, you can visit the Louvre, see Buckingham Palace, and climb the Empire State Building, but you can do it as if it were your hometown while staying in a place that has character and feels like a home.” – Tam al Saad, Principal Consultant, Strategy + Growth at Webprofits

2. Observation – Better Tech Experiences for the Elderly

We often think that our elders are so hopeless with technology. But we’re not getting any younger either, and tech is changing at a hair trigger! This article by Annemieke Hendricks shares a wonderful example where researchers compare the levels of technological familiarity between age groups and how that influences usage.

“It is generally assumed that older adults have difficulty using modern electronic devices, such as mobile telephones or computers. Because this age group is growing in most countries, changing products and processes to adapt to their needs is increasingly more important. “ – Annemieke Hendricks, Marketing Communication Specialist, Noldus

3. Surveys – Decoding Sleep with SurveySparrow

SRI International (formerly Stanford Research Institute) – an independent, non-profit research center – wanted to investigate the impact of stress on an adolescent’s sleep. To get those insights, two actions were essential: tracking sleep patterns through wearable devices and sending surveys at a pre-set time –  the pre-sleep period.

“With SurveySparrow’s recurring surveys feature, SRI was able to share engaging surveys with their participants exactly at the time they wanted and at the frequency they preferred.”

Read more about this project : How SRI International decoded sleep patterns with SurveySparrow

1: Answer the six Ws –

• Who should we consider?
• What information do we need?
• When should we collect the information?
• Where should we collect the information?
• Why are we obtaining the information?
• Way to collect the information

#2: Introduce and explain your methodological approach

#3: Describe your methods of data collection and/or selection.

#4: Describe your methods of analysis.

#5: Explain the reasoning behind your choices.

#6: Collect data.

#7: Analyze the data. Use software to speed up the process and reduce overthinking and human error.

#8: Report your conclusions and how you drew the results.

Wrapping Up

That’s all, folks!

Growth Marketer at SurveySparrow

Fledgling growth marketer. Cloud watcher. Aunty to a naughty beagle.

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Home » Descriptive Research Design – Types, Methods and Examples

Descriptive Research Design – Types, Methods and Examples

Table of Contents

Descriptive Research Design

Definition:

Descriptive research design is a type of research methodology that aims to describe or document the characteristics, behaviors, attitudes, opinions, or perceptions of a group or population being studied.

Descriptive research design does not attempt to establish cause-and-effect relationships between variables or make predictions about future outcomes. Instead, it focuses on providing a detailed and accurate representation of the data collected, which can be useful for generating hypotheses, exploring trends, and identifying patterns in the data.

Types of Descriptive Research Design

Types of Descriptive Research Design are as follows:

Cross-sectional Study

This involves collecting data at a single point in time from a sample or population to describe their characteristics or behaviors. For example, a researcher may conduct a cross-sectional study to investigate the prevalence of certain health conditions among a population, or to describe the attitudes and beliefs of a particular group.

Longitudinal Study

This involves collecting data over an extended period of time, often through repeated observations or surveys of the same group or population. Longitudinal studies can be used to track changes in attitudes, behaviors, or outcomes over time, or to investigate the effects of interventions or treatments.

This involves an in-depth examination of a single individual, group, or situation to gain a detailed understanding of its characteristics or dynamics. Case studies are often used in psychology, sociology, and business to explore complex phenomena or to generate hypotheses for further research.

Survey Research

This involves collecting data from a sample or population through standardized questionnaires or interviews. Surveys can be used to describe attitudes, opinions, behaviors, or demographic characteristics of a group, and can be conducted in person, by phone, or online.

Observational Research

This involves observing and documenting the behavior or interactions of individuals or groups in a natural or controlled setting. Observational studies can be used to describe social, cultural, or environmental phenomena, or to investigate the effects of interventions or treatments.

Correlational Research

This involves examining the relationships between two or more variables to describe their patterns or associations. Correlational studies can be used to identify potential causal relationships or to explore the strength and direction of relationships between variables.

Data Analysis Methods

Descriptive research design data analysis methods depend on the type of data collected and the research question being addressed. Here are some common methods of data analysis for descriptive research:

Descriptive Statistics

This method involves analyzing data to summarize and describe the key features of a sample or population. Descriptive statistics can include measures of central tendency (e.g., mean, median, mode) and measures of variability (e.g., range, standard deviation).

Cross-tabulation

This method involves analyzing data by creating a table that shows the frequency of two or more variables together. Cross-tabulation can help identify patterns or relationships between variables.

Content Analysis

This method involves analyzing qualitative data (e.g., text, images, audio) to identify themes, patterns, or trends. Content analysis can be used to describe the characteristics of a sample or population, or to identify factors that influence attitudes or behaviors.

Qualitative Coding

This method involves analyzing qualitative data by assigning codes to segments of data based on their meaning or content. Qualitative coding can be used to identify common themes, patterns, or categories within the data.

Visualization

This method involves creating graphs or charts to represent data visually. Visualization can help identify patterns or relationships between variables and make it easier to communicate findings to others.

Comparative Analysis

This method involves comparing data across different groups or time periods to identify similarities and differences. Comparative analysis can help describe changes in attitudes or behaviors over time or differences between subgroups within a population.

Applications of Descriptive Research Design

Descriptive research design has numerous applications in various fields. Some of the common applications of descriptive research design are:

• Market research: Descriptive research design is widely used in market research to understand consumer preferences, behavior, and attitudes. This helps companies to develop new products and services, improve marketing strategies, and increase customer satisfaction.
• Health research: Descriptive research design is used in health research to describe the prevalence and distribution of a disease or health condition in a population. This helps healthcare providers to develop prevention and treatment strategies.
• Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs. This helps educators to improve teaching methods and develop effective educational programs.
• Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs. This helps researchers to understand social behavior and develop effective policies.
• Public opinion research: Descriptive research design is used in public opinion research to understand the opinions and attitudes of the general public on various issues. This helps policymakers to develop effective policies that are aligned with public opinion.
• Environmental research: Descriptive research design is used in environmental research to describe the environmental conditions of a particular region or ecosystem. This helps policymakers and environmentalists to develop effective conservation and preservation strategies.

Descriptive Research Design Examples

Here are some real-time examples of descriptive research designs:

• A restaurant chain wants to understand the demographics and attitudes of its customers. They conduct a survey asking customers about their age, gender, income, frequency of visits, favorite menu items, and overall satisfaction. The survey data is analyzed using descriptive statistics and cross-tabulation to describe the characteristics of their customer base.
• A medical researcher wants to describe the prevalence and risk factors of a particular disease in a population. They conduct a cross-sectional study in which they collect data from a sample of individuals using a standardized questionnaire. The data is analyzed using descriptive statistics and cross-tabulation to identify patterns in the prevalence and risk factors of the disease.
• An education researcher wants to describe the learning outcomes of students in a particular school district. They collect test scores from a representative sample of students in the district and use descriptive statistics to calculate the mean, median, and standard deviation of the scores. They also create visualizations such as histograms and box plots to show the distribution of scores.
• A marketing team wants to understand the attitudes and behaviors of consumers towards a new product. They conduct a series of focus groups and use qualitative coding to identify common themes and patterns in the data. They also create visualizations such as word clouds to show the most frequently mentioned topics.
• An environmental scientist wants to describe the biodiversity of a particular ecosystem. They conduct an observational study in which they collect data on the species and abundance of plants and animals in the ecosystem. The data is analyzed using descriptive statistics to describe the diversity and richness of the ecosystem.

How to Conduct Descriptive Research Design

To conduct a descriptive research design, you can follow these general steps:

• Define your research question: Clearly define the research question or problem that you want to address. Your research question should be specific and focused to guide your data collection and analysis.
• Choose your research method: Select the most appropriate research method for your research question. As discussed earlier, common research methods for descriptive research include surveys, case studies, observational studies, cross-sectional studies, and longitudinal studies.
• Design your study: Plan the details of your study, including the sampling strategy, data collection methods, and data analysis plan. Determine the sample size and sampling method, decide on the data collection tools (such as questionnaires, interviews, or observations), and outline your data analysis plan.
• Collect data: Collect data from your sample or population using the data collection tools you have chosen. Ensure that you follow ethical guidelines for research and obtain informed consent from participants.
• Analyze data: Use appropriate statistical or qualitative analysis methods to analyze your data. As discussed earlier, common data analysis methods for descriptive research include descriptive statistics, cross-tabulation, content analysis, qualitative coding, visualization, and comparative analysis.
• I nterpret results: Interpret your findings in light of your research question and objectives. Identify patterns, trends, and relationships in the data, and describe the characteristics of your sample or population.
• Draw conclusions and report results: Draw conclusions based on your analysis and interpretation of the data. Report your results in a clear and concise manner, using appropriate tables, graphs, or figures to present your findings. Ensure that your report follows accepted research standards and guidelines.

When to Use Descriptive Research Design

Descriptive research design is used in situations where the researcher wants to describe a population or phenomenon in detail. It is used to gather information about the current status or condition of a group or phenomenon without making any causal inferences. Descriptive research design is useful in the following situations:

• Exploratory research: Descriptive research design is often used in exploratory research to gain an initial understanding of a phenomenon or population.
• Identifying trends: Descriptive research design can be used to identify trends or patterns in a population, such as changes in consumer behavior or attitudes over time.
• Market research: Descriptive research design is commonly used in market research to understand consumer preferences, behavior, and attitudes.
• Health research: Descriptive research design is useful in health research to describe the prevalence and distribution of a disease or health condition in a population.
• Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs.
• Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs.

Purpose of Descriptive Research Design

The main purpose of descriptive research design is to describe and measure the characteristics of a population or phenomenon in a systematic and objective manner. It involves collecting data that describe the current status or condition of the population or phenomenon of interest, without manipulating or altering any variables.

The purpose of descriptive research design can be summarized as follows:

• To provide an accurate description of a population or phenomenon: Descriptive research design aims to provide a comprehensive and accurate description of a population or phenomenon of interest. This can help researchers to develop a better understanding of the characteristics of the population or phenomenon.
• To identify trends and patterns: Descriptive research design can help researchers to identify trends and patterns in the data, such as changes in behavior or attitudes over time. This can be useful for making predictions and developing strategies.
• To generate hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
• To establish a baseline: Descriptive research design can establish a baseline or starting point for future research. This can be useful for comparing data from different time periods or populations.

Characteristics of Descriptive Research Design

Descriptive research design has several key characteristics that distinguish it from other research designs. Some of the main characteristics of descriptive research design are:

• Objective : Descriptive research design is objective in nature, which means that it focuses on collecting factual and accurate data without any personal bias. The researcher aims to report the data objectively without any personal interpretation.
• Non-experimental: Descriptive research design is non-experimental, which means that the researcher does not manipulate any variables. The researcher simply observes and records the behavior or characteristics of the population or phenomenon of interest.
• Quantitative : Descriptive research design is quantitative in nature, which means that it involves collecting numerical data that can be analyzed using statistical techniques. This helps to provide a more precise and accurate description of the population or phenomenon.
• Cross-sectional: Descriptive research design is often cross-sectional, which means that the data is collected at a single point in time. This can be useful for understanding the current state of the population or phenomenon, but it may not provide information about changes over time.
• Large sample size: Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
• Systematic and structured: Descriptive research design involves a systematic and structured approach to data collection, which helps to ensure that the data is accurate and reliable. This involves using standardized procedures for data collection, such as surveys, questionnaires, or observation checklists.

Advantages of Descriptive Research Design

Descriptive research design has several advantages that make it a popular choice for researchers. Some of the main advantages of descriptive research design are:

• Provides an accurate description: Descriptive research design is focused on accurately describing the characteristics of a population or phenomenon. This can help researchers to develop a better understanding of the subject of interest.
• Easy to conduct: Descriptive research design is relatively easy to conduct and requires minimal resources compared to other research designs. It can be conducted quickly and efficiently, and data can be collected through surveys, questionnaires, or observations.
• Useful for generating hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
• Large sample size : Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
• Can be used to monitor changes : Descriptive research design can be used to monitor changes over time in a population or phenomenon. This can be useful for identifying trends and patterns, and for making predictions about future behavior or attitudes.
• Can be used in a variety of fields : Descriptive research design can be used in a variety of fields, including social sciences, healthcare, business, and education.

Limitation of Descriptive Research Design

Descriptive research design also has some limitations that researchers should consider before using this design. Some of the main limitations of descriptive research design are:

• Cannot establish cause and effect: Descriptive research design cannot establish cause and effect relationships between variables. It only provides a description of the characteristics of the population or phenomenon of interest.
• Limited generalizability: The results of a descriptive study may not be generalizable to other populations or situations. This is because descriptive research design often involves a specific sample or situation, which may not be representative of the broader population.
• Potential for bias: Descriptive research design can be subject to bias, particularly if the researcher is not objective in their data collection or interpretation. This can lead to inaccurate or incomplete descriptions of the population or phenomenon of interest.
• Limited depth: Descriptive research design may provide a superficial description of the population or phenomenon of interest. It does not delve into the underlying causes or mechanisms behind the observed behavior or characteristics.
• Limited utility for theory development: Descriptive research design may not be useful for developing theories about the relationship between variables. It only provides a description of the variables themselves.
• Relies on self-report data: Descriptive research design often relies on self-report data, such as surveys or questionnaires. This type of data may be subject to biases, such as social desirability bias or recall bias.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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• Descriptive Research Design | Definition, Methods & Examples

Descriptive Research Design | Definition, Methods & Examples

Published on 5 May 2022 by Shona McCombes . Revised on 10 October 2022.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when , and how   questions , but not why questions.

A descriptive research design can use a wide variety of research methods  to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

Table of contents

When to use a descriptive research design, descriptive research methods.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when, and where it happens.

• How has the London housing market changed over the past 20 years?
• Do customers of company X prefer product Y or product Z?
• What are the main genetic, behavioural, and morphological differences between European wildcats and domestic cats?
• What are the most popular online news sources among under-18s?
• How prevalent is disease A in population B?

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Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages, and patterns. Common uses of surveys include:

• Describing the demographics of a country or region
• Gauging public opinion on political and social topics
• Evaluating satisfaction with a company’s products or an organisation’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social, and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models, or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event, or organisation). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalisable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

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McCombes, S. (2022, October 10). Descriptive Research Design | Definition, Methods & Examples. Scribbr. Retrieved 15 April 2024, from https://www.scribbr.co.uk/research-methods/descriptive-research-design/

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Descriptive research: what it is and how to use it.

8 min read Understanding the who, what and where of a situation or target group is an essential part of effective research and making informed business decisions.

For example you might want to understand what percentage of CEOs have a bachelor’s degree or higher. Or you might want to understand what percentage of low income families receive government support – or what kind of support they receive.

Descriptive research is what will be used in these types of studies.

In this guide we’ll look through the main issues relating to descriptive research to give you a better understanding of what it is, and how and why you can use it.

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What is descriptive research?

Descriptive research is a research method used to try and determine the characteristics of a population or particular phenomenon.

Using descriptive research you can identify patterns in the characteristics of a group to essentially establish everything you need to understand apart from why something has happened.

Market researchers use descriptive research for a range of commercial purposes to guide key decisions.

For example you could use descriptive research to understand fashion trends in a given city when planning your clothing collection for the year. Using descriptive research you can conduct in depth analysis on the demographic makeup of your target area and use the data analysis to establish buying patterns.

Conducting descriptive research wouldn’t, however, tell you why shoppers are buying a particular type of fashion item.

Descriptive research design

Descriptive research design uses a range of both qualitative research and quantitative data (although quantitative research is the primary research method) to gather information to make accurate predictions about a particular problem or hypothesis.

As a survey method, descriptive research designs will help researchers identify characteristics in their target market or particular population.

These characteristics in the population sample can be identified, observed and measured to guide decisions.

Descriptive research characteristics

While there are a number of descriptive research methods you can deploy for data collection, descriptive research does have a number of predictable characteristics.

Here are a few of the things to consider:

Measure data trends with statistical outcomes

Descriptive research is often popular for survey research because it generates answers in a statistical form, which makes it easy for researchers to carry out a simple statistical analysis to interpret what the data is saying.

Descriptive research design is ideal for further research

Because the data collection for descriptive research produces statistical outcomes, it can also be used as secondary data for another research study.

Plus, the data collected from descriptive research can be subjected to other types of data analysis .

Uncontrolled variables

A key component of the descriptive research method is that it uses random variables that are not controlled by the researchers. This is because descriptive research aims to understand the natural behavior of the research subject.

It’s carried out in a natural environment

Descriptive research is often carried out in a natural environment. This is because researchers aim to gather data in a natural setting to avoid swaying respondents.

Data can be gathered using survey questions or online surveys.

For example, if you want to understand the fashion trends we mentioned earlier, you would set up a study in which a researcher observes people in the respondent’s natural environment to understand their habits and preferences.

Descriptive research allows for cross sectional study

Because of the nature of descriptive research design and the randomness of the sample group being observed, descriptive research is ideal for cross sectional studies – essentially the demographics of the group can vary widely and your aim is to gain insights from within the group.

This can be highly beneficial when you’re looking to understand the behaviors or preferences of a wider population.

Descriptive research advantages

There are many advantages to using descriptive research, some of them include:

Cost effectiveness

Because the elements needed for descriptive research design are not specific or highly targeted (and occur within the respondent’s natural environment) this type of study is relatively cheap to carry out.

Multiple types of data can be collected

A big advantage of this research type, is that you can use it to collect both quantitative and qualitative data. This means you can use the stats gathered to easily identify underlying patterns in your respondents’ behavior.

Descriptive research disadvantages

Potential reliability issues.

When conducting descriptive research it’s important that the initial survey questions are properly formulated.

If not, it could make the answers unreliable and risk the credibility of your study.

Potential limitations

As we’ve mentioned, descriptive research design is ideal for understanding the what, who or where of a situation or phenomenon.

However, it can’t help you understand the cause or effect of the behavior. This means you’ll need to conduct further research to get a more complete picture of a situation.

Descriptive research methods

Because descriptive research methods include a range of quantitative and qualitative research, there are several research methods you can use.

Use case studies

Case studies in descriptive research involve conducting in-depth and detailed studies in which researchers get a specific person or case to answer questions.

Case studies shouldn’t be used to generate results, rather it should be used to build or establish hypothesis that you can expand into further market research .

For example you could gather detailed data about a specific business phenomenon, and then use this deeper understanding of that specific case.

Use observational methods

This type of study uses qualitative observations to understand human behavior within a particular group.

By understanding how the different demographics respond within your sample you can identify patterns and trends.

As an observational method, descriptive research will not tell you the cause of any particular behaviors, but that could be established with further research.

Use survey research

Surveys are one of the most cost effective ways to gather descriptive data.

An online survey or questionnaire can be used in descriptive studies to gather quantitative information about a particular problem.

Survey research is ideal if you’re using descriptive research as your primary research.

Descriptive research examples

Descriptive research is used for a number of commercial purposes or when organizations need to understand the behaviors or opinions of a population.

One of the biggest examples of descriptive research that is used in every democratic country, is during elections.

Using descriptive research, researchers will use surveys to understand who voters are more likely to choose out of the parties or candidates available.

Using the data provided, researchers can analyze the data to understand what the election result will be.

In a commercial setting, retailers often use descriptive research to figure out trends in shopping and buying decisions.

By gathering information on the habits of shoppers, retailers can get a better understanding of the purchases being made.

Another example that is widely used around the world, is the national census that takes place to understand the population.

The research will provide a more accurate picture of a population’s demographic makeup and help to understand changes over time in areas like population age, health and education level.

Where Qualtrics helps with descriptive research

Whatever type of research you want to carry out, there’s a survey type that will work.

Qualtrics can help you determine the appropriate method and ensure you design a study that will deliver the insights you need.

Our experts can help you with your market research needs , ensuring you get the most out of Qualtrics market research software to design, launch and analyze your data to guide better, more accurate decisions for your organization.

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

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Bridging the Gap: Overcome these 7 flaws in descriptive research design

Descriptive research design is a powerful tool used by scientists and researchers to gather information about a particular group or phenomenon. This type of research provides a detailed and accurate picture of the characteristics and behaviors of a particular population or subject. By observing and collecting data on a given topic, descriptive research helps researchers gain a deeper understanding of a specific issue and provides valuable insights that can inform future studies.

In this blog, we will explore the definition, characteristics, and common flaws in descriptive research design, and provide tips on how to avoid these pitfalls to produce high-quality results. Whether you are a seasoned researcher or a student just starting, understanding the fundamentals of descriptive research design is essential to conducting successful scientific studies.

Table of Contents

What Is Descriptive Research Design?

The descriptive research design involves observing and collecting data on a given topic without attempting to infer cause-and-effect relationships. The goal of descriptive research is to provide a comprehensive and accurate picture of the population or phenomenon being studied and to describe the relationships, patterns, and trends that exist within the data.

Descriptive research methods can include surveys, observational studies , and case studies, and the data collected can be qualitative or quantitative . The findings from descriptive research provide valuable insights and inform future research, but do not establish cause-and-effect relationships.

Importance of Descriptive Research in Scientific Studies

1. understanding of a population or phenomenon.

Descriptive research provides a comprehensive picture of the characteristics and behaviors of a particular population or phenomenon, allowing researchers to gain a deeper understanding of the topic.

2. Baseline Information

The information gathered through descriptive research can serve as a baseline for future research and provide a foundation for further studies.

3. Informative Data

Descriptive research can provide valuable information and insights into a particular topic, which can inform future research, policy decisions, and programs.

4. Sampling Validation

Descriptive research can be used to validate sampling methods and to help researchers determine the best approach for their study.

5. Cost Effective

Descriptive research is often less expensive and less time-consuming than other research methods , making it a cost-effective way to gather information about a particular population or phenomenon.

6. Easy to Replicate

Descriptive research is straightforward to replicate, making it a reliable way to gather and compare information from multiple sources.

Key Characteristics of Descriptive Research Design

The primary purpose of descriptive research is to describe the characteristics, behaviors, and attributes of a particular population or phenomenon.

2. Participants and Sampling

Descriptive research studies a particular population or sample that is representative of the larger population being studied. Furthermore, sampling methods can include convenience, stratified, or random sampling.

3. Data Collection Techniques

Descriptive research typically involves the collection of both qualitative and quantitative data through methods such as surveys, observational studies, case studies, or focus groups.

4. Data Analysis

Descriptive research data is analyzed to identify patterns, relationships, and trends within the data. Statistical techniques , such as frequency distributions and descriptive statistics, are commonly used to summarize and describe the data.

5. Focus on Description

Descriptive research is focused on describing and summarizing the characteristics of a particular population or phenomenon. It does not make causal inferences.

6. Non-Experimental

Descriptive research is non-experimental, meaning that the researcher does not manipulate variables or control conditions. The researcher simply observes and collects data on the population or phenomenon being studied.

When Can a Researcher Conduct Descriptive Research?

A researcher can conduct descriptive research in the following situations:

• To better understand a particular population or phenomenon
• To describe the relationships between variables
• To describe patterns and trends
• To validate sampling methods and determine the best approach for a study
• To compare data from multiple sources.

Types of Descriptive Research Design

1. survey research.

Surveys are a type of descriptive research that involves collecting data through self-administered or interviewer-administered questionnaires. Additionally, they can be administered in-person, by mail, or online, and can collect both qualitative and quantitative data.

2. Observational Research

Observational research involves observing and collecting data on a particular population or phenomenon without manipulating variables or controlling conditions. It can be conducted in naturalistic settings or controlled laboratory settings.

3. Case Study Research

Case study research is a type of descriptive research that focuses on a single individual, group, or event. It involves collecting detailed information on the subject through a variety of methods, including interviews, observations, and examination of documents.

4. Focus Group Research

Focus group research involves bringing together a small group of people to discuss a particular topic or product. Furthermore, the group is usually moderated by a researcher and the discussion is recorded for later analysis.

5. Ethnographic Research

Ethnographic research involves conducting detailed observations of a particular culture or community. It is often used to gain a deep understanding of the beliefs, behaviors, and practices of a particular group.

Advantages of Descriptive Research Design

1. provides a comprehensive understanding.

Descriptive research provides a comprehensive picture of the characteristics, behaviors, and attributes of a particular population or phenomenon, which can be useful in informing future research and policy decisions.

2. Non-invasive

Descriptive research is non-invasive and does not manipulate variables or control conditions, making it a suitable method for sensitive or ethical concerns.

3. Flexibility

Descriptive research allows for a wide range of data collection methods , including surveys, observational studies, case studies, and focus groups, making it a flexible and versatile research method.

4. Cost-effective

Descriptive research is often less expensive and less time-consuming than other research methods. Moreover, it gives a cost-effective option to many researchers.

5. Easy to Replicate

Descriptive research is easy to replicate, making it a reliable way to gather and compare information from multiple sources.

6. Informs Future Research

The insights gained from a descriptive research can inform future research and inform policy decisions and programs.

Disadvantages of Descriptive Research Design

1. limited scope.

Descriptive research only provides a snapshot of the current situation and cannot establish cause-and-effect relationships.

2. Dependence on Existing Data

Descriptive research relies on existing data, which may not always be comprehensive or accurate.

3. Lack of Control

Researchers have no control over the variables in descriptive research, which can limit the conclusions that can be drawn.

The researcher’s own biases and preconceptions can influence the interpretation of the data.

5. Lack of Generalizability

Descriptive research findings may not be applicable to other populations or situations.

6. Lack of Depth

Descriptive research provides a surface-level understanding of a phenomenon, rather than a deep understanding.

7. Time-consuming

Descriptive research often requires a large amount of data collection and analysis, which can be time-consuming and resource-intensive.

7 Ways to Avoid Common Flaws While Designing Descriptive Research

1. Clearly define the research question

A clearly defined research question is the foundation of any research study, and it is important to ensure that the question is both specific and relevant to the topic being studied.

2. Choose the appropriate research design

Choosing the appropriate research design for a study is crucial to the success of the study. Moreover, researchers should choose a design that best fits the research question and the type of data needed to answer it.

3. Select a representative sample

Selecting a representative sample is important to ensure that the findings of the study are generalizable to the population being studied. Researchers should use a sampling method that provides a random and representative sample of the population.

4. Use valid and reliable data collection methods

Using valid and reliable data collection methods is important to ensure that the data collected is accurate and can be used to answer the research question. Researchers should choose methods that are appropriate for the study and that can be administered consistently and systematically.

5. Minimize bias

Bias can significantly impact the validity and reliability of research findings.  Furthermore, it is important to minimize bias in all aspects of the study, from the selection of participants to the analysis of data.

6. Ensure adequate sample size

An adequate sample size is important to ensure that the results of the study are statistically significant and can be generalized to the population being studied.

7. Use appropriate data analysis techniques

The appropriate data analysis technique depends on the type of data collected and the research question being asked. Researchers should choose techniques that are appropriate for the data and the question being asked.

Have you worked on descriptive research designs? How was your experience creating a descriptive design? What challenges did you face? Do write to us or leave a comment below and share your insights on descriptive research designs!

extremely very educative

Indeed very educative and useful. Well explained. Thank you

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Home Market Research

Descriptive Research: Definition, Characteristics, Methods + Examples

Suppose an apparel brand wants to understand the fashion purchasing trends among New York’s buyers, then it must conduct a demographic survey of the specific region, gather population data, and then conduct descriptive research on this demographic segment.

The study will then uncover details on “what is the purchasing pattern of New York buyers,” but will not cover any investigative information about “ why ” the patterns exist. Because for the apparel brand trying to break into this market, understanding the nature of their market is the study’s main goal. Let’s talk about it.

What is descriptive research?

Descriptive research is a research method describing the characteristics of the population or phenomenon studied. This descriptive methodology focuses more on the “what” of the research subject than the “why” of the research subject.

The method primarily focuses on describing the nature of a demographic segment without focusing on “why” a particular phenomenon occurs. In other words, it “describes” the research subject without covering “why” it happens.

Characteristics of descriptive research

The term descriptive research then refers to research questions, the design of the study, and data analysis conducted on that topic. We call it an observational research method because none of the research study variables are influenced in any capacity.

Some distinctive characteristics of descriptive research are:

• Quantitative research: It is a quantitative research method that attempts to collect quantifiable information for statistical analysis of the population sample. It is a popular market research tool that allows us to collect and describe the demographic segment’s nature.
• Uncontrolled variables: In it, none of the variables are influenced in any way. This uses observational methods to conduct the research. Hence, the nature of the variables or their behavior is not in the hands of the researcher.
• Cross-sectional studies: It is generally a cross-sectional study where different sections belonging to the same group are studied.
• The basis for further research: Researchers further research the data collected and analyzed from descriptive research using different research techniques. The data can also help point towards the types of research methods used for the subsequent research.

Applications of descriptive research with examples

A descriptive research method can be used in multiple ways and for various reasons. Before getting into any survey , though, the survey goals and survey design are crucial. Despite following these steps, there is no way to know if one will meet the research outcome. How to use descriptive research? To understand the end objective of research goals, below are some ways organizations currently use descriptive research today:

• Define respondent characteristics: The aim of using close-ended questions is to draw concrete conclusions about the respondents. This could be the need to derive patterns, traits, and behaviors of the respondents. It could also be to understand from a respondent their attitude, or opinion about the phenomenon. For example, understand millennials and the hours per week they spend browsing the internet. All this information helps the organization researching to make informed business decisions.
• Measure data trends: Researchers measure data trends over time with a descriptive research design’s statistical capabilities. Consider if an apparel company researches different demographics like age groups from 24-35 and 36-45 on a new range launch of autumn wear. If one of those groups doesn’t take too well to the new launch, it provides insight into what clothes are like and what is not. The brand drops the clothes and apparel that customers don’t like.
• Conduct comparisons: Organizations also use a descriptive research design to understand how different groups respond to a specific product or service. For example, an apparel brand creates a survey asking general questions that measure the brand’s image. The same study also asks demographic questions like age, income, gender, geographical location, geographic segmentation , etc. This consumer research helps the organization understand what aspects of the brand appeal to the population and what aspects do not. It also helps make product or marketing fixes or even create a new product line to cater to high-growth potential groups.
• Validate existing conditions: Researchers widely use descriptive research to help ascertain the research object’s prevailing conditions and underlying patterns. Due to the non-invasive research method and the use of quantitative observation and some aspects of qualitative observation , researchers observe each variable and conduct an in-depth analysis . Researchers also use it to validate any existing conditions that may be prevalent in a population.
• Conduct research at different times: The analysis can be conducted at different periods to ascertain any similarities or differences. This also allows any number of variables to be evaluated. For verification, studies on prevailing conditions can also be repeated to draw trends.

Advantages of descriptive research

Some of the significant advantages of descriptive research are:

• Data collection: A researcher can conduct descriptive research using specific methods like observational method, case study method, and survey method. Between these three, all primary data collection methods are covered, which provides a lot of information. This can be used for future research or even for developing a hypothesis for your research object.
• Varied: Since the data collected is qualitative and quantitative, it gives a holistic understanding of a research topic. The information is varied, diverse, and thorough.
• Natural environment: Descriptive research allows for the research to be conducted in the respondent’s natural environment, which ensures that high-quality and honest data is collected.
• Quick to perform and cheap: As the sample size is generally large in descriptive research, the data collection is quick to conduct and is inexpensive.

Descriptive research methods

There are three distinctive methods to conduct descriptive research. They are:

Observational method

The observational method is the most effective method to conduct this research, and researchers make use of both quantitative and qualitative observations.

A quantitative observation is the objective collection of data primarily focused on numbers and values. It suggests “associated with, of or depicted in terms of a quantity.” Results of quantitative observation are derived using statistical and numerical analysis methods. It implies observation of any entity associated with a numeric value such as age, shape, weight, volume, scale, etc. For example, the researcher can track if current customers will refer the brand using a simple Net Promoter Score question .

Qualitative observation doesn’t involve measurements or numbers but instead just monitoring characteristics. In this case, the researcher observes the respondents from a distance. Since the respondents are in a comfortable environment, the characteristics observed are natural and effective. In a descriptive research design, the researcher can choose to be either a complete observer, an observer as a participant, a participant as an observer, or a full participant. For example, in a supermarket, a researcher can from afar monitor and track the customers’ selection and purchasing trends. This offers a more in-depth insight into the purchasing experience of the customer.

Case study method

Case studies involve in-depth research and study of individuals or groups. Case studies lead to a hypothesis and widen a further scope of studying a phenomenon. However, case studies should not be used to determine cause and effect as they can’t make accurate predictions because there could be a bias on the researcher’s part. The other reason why case studies are not a reliable way of conducting descriptive research is that there could be an atypical respondent in the survey. Describing them leads to weak generalizations and moving away from external validity.

Survey research

In survey research, respondents answer through surveys or questionnaires or polls . They are a popular market research tool to collect feedback from respondents. A study to gather useful data should have the right survey questions. It should be a balanced mix of open-ended questions and close ended-questions . The survey method can be conducted online or offline, making it the go-to option for descriptive research where the sample size is enormous.

Examples of descriptive research

Some examples of descriptive research are:

• A specialty food group launching a new range of barbecue rubs would like to understand what flavors of rubs are favored by different people. To understand the preferred flavor palette, they conduct this type of research study using various methods like observational methods in supermarkets. By also surveying while collecting in-depth demographic information, offers insights about the preference of different markets. This can also help tailor make the rubs and spreads to various preferred meats in that demographic. Conducting this type of research helps the organization tweak their business model and amplify marketing in core markets.
• Another example of where this research can be used is if a school district wishes to evaluate teachers’ attitudes about using technology in the classroom. By conducting surveys and observing their comfortableness using technology through observational methods, the researcher can gauge what they can help understand if a full-fledged implementation can face an issue. This also helps in understanding if the students are impacted in any way with this change.

Some other research problems and research questions that can lead to descriptive research are:

• Market researchers want to observe the habits of consumers.
• A company wants to evaluate the morale of its staff.
• A school district wants to understand if students will access online lessons rather than textbooks.
• To understand if its wellness questionnaire programs enhance the overall health of the employees.

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Survey descriptive research: Method, design, and examples

• November 2, 2022

What is survey descriptive research?

The observational method: monitor people while they engage with a subject, the case study method: gain an in-depth understanding of a subject, survey descriptive research: easy and cost-effective, types of descriptive research design, what is the descriptive survey research design definition by authors, 1. quantitativeness and qualitatively, 2. uncontrolled variables, 3. natural environment, 4. provides a solid basis for further research, describe a group and define its characteristics, measure data trends by conducting descriptive marketing research, understand how customers perceive a brand, descriptive survey research design: how to make the best descriptive questionnaire, create descriptive surveys with surveyplanet.

Survey descriptive research is a quantitative method that focuses on describing the characteristics of a phenomenon rather than asking why it occurs. Doing this provides a better understanding of the nature of the subject at hand and creates a good foundation for further research.

Descriptive market research is one of the most commonly used ways of examining trends and changes in the market. It is easy, low-cost, and provides valuable in-depth information on a chosen subject.

This article will examine the basic principles of the descriptive survey study and show how to make the best descriptive survey questionnaire and how to conduct effective research.

It is often said to be quantitative research that focuses more on the what, how, when, and where instead of the why. But what does that actually mean?

The answer is simple. By conducting descriptive survey research, the nature of a phenomenon is focused upon without asking about what causes it.

The main goal of survey descriptive research is to shed light on the heart of the research problem and better understand it. The technique provides in-depth knowledge of what the research problem is before investigating why it exists.

Survey descriptive research and data collection methods

Descriptive research methods can differ based on data collection. We distinguish three main data collection methods: case study, observational method, and descriptive survey method.

Of these, the descriptive survey research method is most commonly used in fields such as market research, social research, psychology, politics, etc.

Sometimes also called the observational descriptive method, this is simply monitoring people while they engage with a particular subject. The aim is to examine people’s real-life behavior by maintaining a natural environment that does not change the respondents’ behavior—because they do not know they are being observed.

It is often used in fields such as market research, psychology, or social research. For example, customers can be monitored while dining at a restaurant or browsing through the products in a shop.

When doing case studies, researchers conduct thorough examinations of individuals or groups. The case study method is not used to collect general information on a particular subject. Instead, it provides an in-depth understanding of a particular subject and can give rise to interesting conclusions and new hypotheses.

The term case study can also refer to a sample group, which is a specific group of people that are examined and, afterward, findings are generalized to a larger group of people. However, this kind of generalization is rather risky because it is not always accurate.

Additionally, case studies cannot be used to determine cause and effect because of potential bias on the researcher’s part.

The survey descriptive research method consists of creating questionnaires or polls and distributing them to respondents, who then answer the questions (usually a mix of open-ended and closed-ended).

Surveys are the easiest and most cost-efficient way to gain feedback on a particular topic. They can be conducted online or offline, the size of the sample is highly flexible, and they can be distributed through many different channels.

When doing market research , use such surveys to understand the demographic of a certain market or population, better determine the target audience, keep track of the changes in the market, and learn about customer experience and satisfaction with products and services.

Several types of survey descriptive research are classified based on the approach used:

• Descriptive surveys gather information about a certain subject.
• Descriptive-normative surveys gather information just like a descriptive survey, after which results are compared with a norm.
• Correlative surveys explore the relationship between two variables and conclude if it is positive, neutral, or negative.

A descriptive survey research design is a methodology used in social science and other fields to gather information and describe the characteristics, behaviors, or attitudes of a particular population or group of interest. While there may not be a single definition provided by specific authors, the concept is widely understood and defined similarly across the literature.

Here’s a general definition that captures the essence of a descriptive survey research design definition by authors:

A descriptive survey research design is a systematic and structured approach to collecting data from a sample of individuals or entities within a larger population, with the primary aim of providing a detailed and accurate description of the characteristics, behaviors, opinions, or attitudes that exist within the target group. This method involves the use of surveys, questionnaires, interviews, or observations to collect data, which is then analyzed and summarized to draw conclusions about the population of interest.

It’s important to note that descriptive survey research is often used when researchers want to gain insights into a population or phenomenon, but without manipulating variables or testing hypotheses, as is common in experimental research. Instead, it focuses on providing a comprehensive overview of the subject under investigation. Researchers often use various statistical and analytical techniques to summarize and interpret the collected data in descriptive survey research.

The characteristics and advantages of a descriptive survey questionnaire

There are numerous advantages to using a descriptive survey design. First of all, it is cheap and easy to conduct. A large sample can be surveyed and extensive data gathered quickly and inexpensively.

The data collected provides both quantitative and qualitative information , which provides a holistic understanding of the topic. Moreover, it can be used in further research on this or related topics.

Here are some of the most important advantages of conducting a survey descriptive research:

The descriptive survey research design uses both quantitative and qualitative research methods. It is used primarily to conduct quantitative research and gather data that is statistically easy to analyze. However, it can also provide qualitative data that helps describe and understand the research subject.

Descriptive research explores more than one variable. However, unlike experimental research, descriptive survey research design doesn’t allow control of variables. Instead, observational methods are used during research. Even though these variables can change and have an unexpected impact on an inquiry, they will give access to honest responses.

The descriptive research is conducted in a natural environment. This way, answers gathered from responses are more honest because the nature of the research does not influence them.

The data collected through descriptive research can be used to further explore the same or related subjects. Additionally, it can help develop the next line of research and the best method to use moving forward.

Descriptive survey example: When to use a descriptive research questionnaire?

Descriptive research design can be used for many purposes. It is mainly utilized to test a hypothesis, define the characteristics of a certain phenomenon, and examine the correlations between them.

Market research is one of the main fields in which descriptive methods are used to conduct studies. Here’s what can be done using this method:

Understanding the needs of customers and their desires is the key to a business’s success. By truly understanding these, it will be possible to offer exactly what customers need and prevent them from turning to competitors.

By using a descriptive survey, different customer characteristics—such as traits, opinions, or behavior patterns—can be determined. With this data, different customer types can be defined and profiles developed that focus on their interests and the behavior they exhibit. This information can be used to develop new products and services that will be successful.

Measuring data trends is extremely important. Explore the market and get valuable insights into how consumers’ interests change over time—as well as how the competition is performing in the marketplace.

Over time, the data gathered from a descriptive questionnaire can be subjected to statistical analysis. This will deliver valuable insights.

Another important aspect to consider is brand awareness. People need to know about your brand, and they need to have a positive opinion of it. The best way to discover their perception is to conduct a brand survey , which gives deeper insight into brand awareness, perception, identity, and customer loyalty .

When conducting survey descriptive research, there are a few basic steps that are needed for a survey to be successful:

• Define the research goals.
• Decide on the research method.
• Define the sample population.
• Design the questionnaire.
• Write specific questions.
• Distribute the questionnaire.
• Analyze the data .
• Make a survey report.

First of all, define the research goals. By setting up clear objectives, every other step can be worked through. This will result in the perfect descriptive questionnaire example and collect only valuable data.

Next, decide on the research method to use—in this case, the descriptive survey method. Then, define the sample population for (that is, the target audience). After that, think about the design itself and the questions that will be asked in the survey .

If you’re not sure where to start, we’ve got you covered. As free survey software, SurveyPlanet offers pre-made themes that are clean and eye-catching, as well as pre-made questions that will save you the trouble of making new ones.

Simply scroll through our library and choose a descriptive survey questionnaire sample that best suits your needs, though our user-friendly interface can help you create bespoke questions in a process that is easy and efficient.

With a survey in hand, it will then need to be delivered to the target audience. This is easy with our survey embedding feature, which allows for the linking of surveys on a website, via emails, or by sharing on social media.

When all the responses are gathered, it’s time to analyze them. Use SurveyPlanet to easily filter data and do cross-sectional analysis. Finally, just export the results and make a survey report.

Conducting descriptive survey research is the best way to gain a deeper knowledge of a topic of interest and develop a sound basis for further research. Sign up for a free SurveyPlanet account to start improving your business today!

Photo by Scott Graham on Unsplash

Child Care and Early Education Research Connections

Descriptive research studies.

Descriptive research is a type of research that is used to describe the characteristics of a population. It collects data that are used to answer a wide range of what, when, and how questions pertaining to a particular population or group. For example, descriptive studies might be used to answer questions such as: What percentage of Head Start teachers have a bachelor's degree or higher? What is the average reading ability of 5-year-olds when they first enter kindergarten? What kinds of math activities are used in early childhood programs? When do children first receive regular child care from someone other than their parents? When are children with developmental disabilities first diagnosed and when do they first receive services? What factors do programs consider when making decisions about the type of assessments that will be used to assess the skills of the children in their programs? How do the types of services children receive from their early childhood program change as children age?

Descriptive research does not answer questions about why a certain phenomenon occurs or what the causes are. Answers to such questions are best obtained from  randomized and quasi-experimental studies . However, data from descriptive studies can be used to examine the relationships (correlations) among variables. While the findings from correlational analyses are not evidence of causality, they can help to distinguish variables that may be important in explaining a phenomenon from those that are not. Thus, descriptive research is often used to generate hypotheses that should be tested using more rigorous designs.

A variety of data collection methods may be used alone or in combination to answer the types of questions guiding descriptive research. Some of the more common methods include surveys, interviews, observations, case studies, and portfolios. The data collected through these methods can be either quantitative or qualitative. Quantitative data are typically analyzed and presenting using  descriptive statistics . Using quantitative data, researchers may describe the characteristics of a sample or population in terms of percentages (e.g., percentage of population that belong to different racial/ethnic groups, percentage of low-income families that receive different government services) or averages (e.g., average household income, average scores of reading, mathematics and language assessments). Quantitative data, such as narrative data collected as part of a case study, may be used to organize, classify, and used to identify patterns of behaviors, attitudes, and other characteristics of groups.

Descriptive studies have an important role in early care and education research. Studies such as the  National Survey of Early Care and Education  and the  National Household Education Surveys Program  have greatly increased our knowledge of the supply of and demand for child care in the U.S. The  Head Start Family and Child Experiences Survey  and the  Early Childhood Longitudinal Study Program  have provided researchers, policy makers and practitioners with rich information about school readiness skills of children in the U.S.

Each of the methods used to collect descriptive data have their own strengths and limitations. The following are some of the strengths and limitations of descriptive research studies in general.

Study participants are questioned or observed in a natural setting (e.g., their homes, child care or educational settings).

Study data can be used to identify the prevalence of particular problems and the need for new or additional services to address these problems.

Descriptive research may identify areas in need of additional research and relationships between variables that require future study. Descriptive research is often referred to as "hypothesis generating research."

Depending on the data collection method used, descriptive studies can generate rich datasets on large and diverse samples.

Limitations:

Descriptive studies cannot be used to establish cause and effect relationships.

Respondents may not be truthful when answering survey questions or may give socially desirable responses.

The choice and wording of questions on a questionnaire may influence the descriptive findings.

Depending on the type and size of sample, the findings may not be generalizable or produce an accurate description of the population of interest.

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Unpacking the 3 Descriptive Research Methods in Psychology

Descriptive research methods are used to define the who, what, and where of human behavior and other psychological phenomena.

Psychologists and researchers use a myriad of tools when studying human and animal behavior.

Descriptive research methods in psychology are designed to scientifically describe or explain what happens to whom and where, as opposed to how or why it happens.

This type of research is often conducted in a natural setting and may be the precursor to other types of scientific research that delves deeper into a phenomenon. The goal, according to a 2016 paper , is finding the “ultimate truth.”

There are three main methods used in descriptive research, each with their own strengths and weaknesses.

What is descriptive research?

Descriptive research methods are scientific tools used by researchers and psychologists for gathering information and describing the specifics of behaviors, patterns, and other phenomena. These methods focus on the who, what, and where, versus the why or how.

In psychology, descriptive research is used often to define certain behaviors or traits that are observed. Because descriptive research is typically concerned with the “raw truth,” it is often conducted as naturally as possible without introducing any manipulation or variables.

Descriptive research may be an initial step before the other two types of psychological research are conducted:

• Correlational research: examines two variables at once, and may be used to identify patterns of relationships
• Experimental research: determines cause and effect by exposing one group to a particular variable, while another is not exposed to the variable

Descriptive research does not typically rely on a hypothesis and may be more flexible than the other types of psychological research. This type of research can act as a springboard for further exploration by allowing scientists to gather information needed to form a hypothesis. That hypothesis could then serve as the basis for a correlational study or a formal experiment.

Types of descriptive research in psychology

There are three methods scientists use to obtain descriptive research:

• observation
• case studies

Each method comes with strengths and weaknesses. Scientists may opt for one method over another depending on the type of information they need and from whom.

Observational method

The observational method refers to scientists watching the behavior of animals or humans in a natural setting. Researchers may use the data to pinpoint trends or patterns that might warrant further exploration.

The goal of the observational method is to provide an unbiased “snapshot” of a particular population at a particular time, according to a 2020 research review rating the efficacy of different descriptive research methods.

However, this method must be conducted carefully to garner accurate results. If the subjects being observed are aware someone is watching them, they might become uncomfortable and change their behavior. This is sometimes called “the Hawthorne effect.”

Yet, there are some ways a researcher may be able to mitigate the Hawthorne effect, such as trying to blend in so well that the observers do not notice the researchers, or telling the participant they are observing something different from what they’re actually looking at.

Additionally, researchers may also transmit bias to those they observe, resulting in the participants adjusting their behavior to the bias.

For these reasons, the observational method may be more accurate for scientists studying animal behavior, rather than human.

Case studies

Case studies typically focus on an individual or small group of people and can provide a wealth of information about something very specific in its natural setting.

The goal of this research method is to provide detailed information about a contained phenomenon in a natural environment. For example, a person or small group of people with a rare disease or trait might be observed by a researcher to produce data on that specific disease or trait.

This precision can pose benefits and risks to case studies.

Participants may be less likely to drop out or refuse to follow up with researchers in this type of research format, which can increase the accuracy of case study findings.

And despite the ability case studies have to collect a lot of information about something particular, scientists and researchers may still be unable to generalize their findings to the greater population. Thus, a case study may not be representative, which can make findings unreliable beyond the case study’s specific scope.

One challenge of the case study is that the definition of this descriptive research method can vary widely among scientists, across and even within disciplines. Yet, some scientists suggest that case studies can and should be used more broadly, as one 2020 paper argues.

When a broad sample size is needed to assess specific information, a researcher’s best tool may be a survey. The goal of a survey is to gain insight into a particular behavior among a large group of people.

Survey research involves participants responding to researchers’ questions through questionnaires, virtually or in person. Surveys can assess a broader variety of people in their sample than a case study, but cannot provide the same depth of information.

As a descriptive research method, surveys can have similar inaccuracies to observation. Participants may change their answers out of concern or fear for how they could be perceived.

Virtual versus in-person surveys

Online surveys may be more accurate because participants are not answering questions face-to-face with an interviewer. However, because no interviewer is present, answers cannot be discussed beyond what is provided.

Online surveys may also have lower response rates. In-person interviews might provide better response rates, but are often more expensive to produce. Phone interviews may be faster and cheaper, but are commonly less in-depth and risk participants dropping out.

Let’s recap

Descriptive research methods can be crucial for psychological researchers to establish and describe the natural details of a particular phenomenon.

There are three major methods of descriptive research:

These research methods are not based on a hypothesis, but rather serve as a means for gathering data before diving deeper into other types of scientific research. Descriptive research is often the first step in forming a hypothesis or answering a question.

Each method of descriptive research has risks and benefits, including the possibility of bias, often as a result of participants adjusting their behavior as a consequence of being watched.

Without descriptive research, it may be virtually impossible to reach the stage of scientific experimentation where cause and effect are determined, or to prove correlation among a specific set of variables.

Last medically reviewed on May 6, 2022

13 sources collapsed

• Al Maskari Z, et al. (2021). Characteristics of healthcare workers infected with COVID-19: A cross-sectional observational study. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7543901/
• Aggarwal R, et al. (2019). Study designs: Part 2 — descriptive studies. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6371702/
• Colorafi KJ, et al. (2016). Qualitative descriptive methods in health science research. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7586301/
• Glanz JM, et al. (2013). A mixed methods study of parental vaccine decision making and parent-provider trust. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3767928/
• Green J, et al. (2015). Integrating quasi-experimental and inductive designs in evaluation: A case study of the impact of free bus travel on public health. https://journals.sagepub.com/doi/10.1177/1356389015605205
• Kim H, et al. (2016). Characteristics of qualitative descriptive studies: A systematic review. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5225027/
• Ma L-L, et al. (2020). Methodological quality (risk of bias) assessment tools for primary and secondary medical studies: What are they and which is better? https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7049186/
• McCambridge J, et al. (2013). Systematic review of the Hawthorne effect: New concepts are needed to study research participation effects. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3969247/
• Moser A, et al. (2017). Series: Practical guidance to qualitative research. Part 3: Sampling, data collection and analysis. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5774281/
• Nassaji H, et al. (2015). Qualitative and descriptive research: Data type vs. data analysis. ​​ https://journals.sagepub.com/doi/full/10.1177/1362168815572747
• Paparini S, et al. (2020). Case study research for better evaluations of complex interventions: Rationale and challenges. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7652677/
• Safdar N, et al. (2016). Research methods in healthcare epidemiology: Survey and qualitative research. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5325124/
• Tenny S, et al. (2021). Qualitative study. https://www.ncbi.nlm.nih.gov/books/NBK470395/

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18 Descriptive Research Examples

Descriptive research involves gathering data to provide a detailed account or depiction of a phenomenon without manipulating variables or conducting experiments.

A scholarly definition is:

“Descriptive research is defined as a research approach that describes the characteristics of the population, sample or phenomenon studied. This method focuses more on the “what” rather than the “why” of the research subject.” (Matanda, 2022, p. 63)

The key feature of descriptive research is that it merely describes phenomena and does not attempt to manipulate variables nor determine cause and effect .

To determine cause and effect , a researcher would need to use an alternate methodology, such as experimental research design .

Common approaches to descriptive research include:

• Cross-sectional research : A cross-sectional study gathers data on a population at a specific time to get descriptive data that could include categories (e.g. age or income brackets) to get a better understanding of the makeup of a population.
• Longitudinal research : Longitudinal studies return to a population to collect data at several different points in time, allowing for description of changes in categories over time. However, as it’s descriptive, it cannot infer cause and effect (Erickson, 2017).

Methods that could be used include:

• Surveys: For example, sending out a census survey to be completed at the exact same date and time by everyone in a population.
• Case Study : For example, an in-depth description of a specific person or group of people to gain in-depth qualitative information that can describe a phenomenon but cannot be generalized to other cases.
• Observational Method : For example, a researcher taking field notes in an ethnographic study. (Siedlecki, 2020)

Descriptive Research Examples

1. Understanding Autism Spectrum Disorder (Psychology): Researchers analyze various behavior patterns, cognitive skills, and social interaction abilities specific to children with Autism Spectrum Disorder to comprehensively describe the disorder’s symptom spectrum. This detailed description classifies it as descriptive research, rather than analytical or experimental, as it merely records what is observed without altering any variables or trying to establish causality.

2. Consumer Purchase Decision Process in E-commerce Marketplaces (Marketing): By documenting and describing all the factors that influence consumer decisions on online marketplaces, researchers don’t attempt to predict future behavior or establish causes—just describe observed behavior—making it descriptive research.

3. Impacts of Climate Change on Agricultural Practices (Environmental Studies): Descriptive research is seen as scientists outline how climate changes influence various agricultural practices by observing and then meticulously categorizing the impacts on crop variability, farming seasons, and pest infestations without manipulating any variables in real-time.

4. Work Environment and Employee Performance (Human Resources Management): A study of this nature, describing the correlation between various workplace elements and employee performance, falls under descriptive research as it merely narrates the observed patterns without altering any conditions or testing hypotheses.

5. Factors Influencing Student Performance (Education): Researchers describe various factors affecting students’ academic performance, such as studying techniques, parental involvement, and peer influence. The study is categorized as descriptive research because its principal aim is to depict facts as they stand without trying to infer causal relationships.

6. Technological Advances in Healthcare (Healthcare): This research describes and categorizes different technological advances (such as telemedicine, AI-enabled tools, digital collaboration) in healthcare without testing or modifying any parameters, making it an example of descriptive research.

7. Urbanization and Biodiversity Loss (Ecology): By describing the impact of rapid urban expansion on biodiversity loss, this study serves as a descriptive research example. It observes the ongoing situation without manipulating it, offering a comprehensive depiction of the existing scenario rather than investigating the cause-effect relationship.

8. Architectural Styles across Centuries (Art History): A study documenting and describing various architectural styles throughout centuries essentially represents descriptive research. It aims to narrate and categorize facts without exploring the underlying reasons or predicting future trends.

9. Media Usage Patterns among Teenagers (Sociology): When researchers document and describe the media consumption habits among teenagers, they are performing a descriptive research study. Their main intention is to observe and report the prevailing trends rather than establish causes or predict future behaviors.

10. Dietary Habits and Lifestyle Diseases (Nutrition Science): By describing the dietary patterns of different population groups and correlating them with the prevalence of lifestyle diseases, researchers perform descriptive research. They merely describe observed connections without altering any diet plans or lifestyles.

11. Shifts in Global Energy Consumption (Environmental Economics): When researchers describe the global patterns of energy consumption and how they’ve shifted over the years, they conduct descriptive research. The focus is on recording and portraying the current state without attempting to infer causes or predict the future.

12. Literacy and Employment Rates in Rural Areas (Sociology): A study aims at describing the literacy rates in rural areas and correlating it with employment levels. It falls under descriptive research because it maps the scenario without manipulating parameters or proving a hypothesis.

13. Women Representation in Tech Industry (Gender Studies): A detailed description of the presence and roles of women across various sectors of the tech industry is a typical case of descriptive research. It merely observes and records the status quo without establishing causality or making predictions.

14. Impact of Urban Green Spaces on Mental Health (Environmental Psychology): When researchers document and describe the influence of green urban spaces on residents’ mental health, they are undertaking descriptive research. They seek purely to understand the current state rather than exploring cause-effect relationships.

15. Trends in Smartphone usage among Elderly (Gerontology): Research describing how the elderly population utilizes smartphones, including popular features and challenges encountered, serves as descriptive research. Researcher’s aim is merely to capture what is happening without manipulating variables or posing predictions.

16. Shifts in Voter Preferences (Political Science): A study describing the shift in voter preferences during a particular electoral cycle is descriptive research. It simply records the preferences revealed without drawing causal inferences or suggesting future voting patterns.

17. Understanding Trust in Autonomous Vehicles (Transportation Psychology): This comprises research describing public attitudes and trust levels when it comes to autonomous vehicles. By merely depicting observed sentiments, without engineering any situations or offering predictions, it’s considered descriptive research.

18. The Impact of Social Media on Body Image (Psychology): Descriptive research to outline the experiences and perceptions of individuals relating to body image in the era of social media. Observing these elements without altering any variables qualifies it as descriptive research.

Descriptive vs Experimental Research

Descriptive research merely observes, records, and presents the actual state of affairs without manipulating any variables, while experimental research involves deliberately changing one or more variables to determine their effect on a particular outcome.

De Vaus (2001) succinctly explains that descriptive studies find out what is going on , but experimental research finds out why it’s going on /

Simple definitions are below:

• Descriptive research is primarily about describing the characteristics or behaviors in a population, often through surveys or observational methods. It provides rich detail about a specific phenomenon but does not allow for conclusive causal statements; however, it can offer essential leads or ideas for further experimental research (Ivey, 2016).
• Experimental research , often conducted in controlled environments, aims to establish causal relationships by manipulating one or more independent variables and observing the effects on dependent variables (Devi, 2017; Mukherjee, 2019).

Experimental designs often involve a control group and random assignment . While it can provide compelling evidence for cause and effect, its artificial setting might not perfectly mirror real-worldly conditions, potentially affecting the generalizability of its findings.

These two types of research are complementary, with descriptive studies often leading to hypotheses that are then tested experimentally (Devi, 2017; Zhao et al., 2021).

Benefits and Limitations of Descriptive Research

Descriptive research offers several benefits: it allows researchers to gather a vast amount of data and present a complete picture of the situation or phenomenon under study, even within large groups or over long time periods.

It’s also flexible in terms of the variety of methods used, such as surveys, observations, and case studies, and it can be instrumental in identifying patterns or trends and generating hypotheses (Erickson, 2017).

However, it also has its limitations.

The primary drawback is that it can’t establish cause-effect relationships, as no variables are manipulated. This lack of control over variables also opens up possibilities for bias, as researchers might inadvertently influence responses during data collection (De Vaus, 2001).

Additionally, the findings of descriptive research are often not generalizable since they are heavily reliant on the chosen sample’s characteristics.

See More Types of Research Design Here

De Vaus, D. A. (2001). Research Design in Social Research . SAGE Publications.

Devi, P. S. (2017). Research Methodology: A Handbook for Beginners . Notion Press.

Erickson, G. S. (2017). Descriptive research design. In  New Methods of Market Research and Analysis  (pp. 51-77). Edward Elgar Publishing.

Gresham, B. B. (2016). Concepts of Evidence-based Practice for the Physical Therapist Assistant . F.A. Davis Company.

Ivey, J. (2016). Is descriptive research worth doing?.  Pediatric nursing ,  42 (4), 189. ( Source )

Krishnaswamy, K. N., Sivakumar, A. I., & Mathirajan, M. (2009). Management Research Methodology: Integration of Principles, Methods and Techniques . Pearson Education.

Matanda, E. (2022). Research Methods and Statistics for Cross-Cutting Research: Handbook for Multidisciplinary Research . Langaa RPCIG.

Monsen, E. R., & Van Horn, L. (2007). Research: Successful Approaches . American Dietetic Association.

Mukherjee, S. P. (2019). A Guide to Research Methodology: An Overview of Research Problems, Tasks and Methods . CRC Press.

Siedlecki, S. L. (2020). Understanding descriptive research designs and methods.  Clinical Nurse Specialist ,  34 (1), 8-12. ( Source )

Zhao, P., Ross, K., Li, P., & Dennis, B. (2021). Making Sense of Social Research Methodology: A Student and Practitioner Centered Approach . SAGE Publications.

Dave Cornell (PhD)

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• Dave Cornell (PhD) https://helpfulprofessor.com/author/dave-cornell-phd/ 25 Positive Punishment Examples
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• Dave Cornell (PhD) https://helpfulprofessor.com/author/dave-cornell-phd/ Perception Checking: 15 Examples and Definition

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• Chris Drew (PhD) #molongui-disabled-link 25 Positive Punishment Examples
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Examining characteristics of descriptive phenomenological nursing studies: A scoping review

Shefaly shorey.

1 Alice Lee Centre for Nursing Studies, Yong Loo Lin School of Medicine, National University of Singapore, Singapore

Esperanza Debby Ng

Associated data.

Data available in article supplementary material

To evaluate the characteristics and methodology consistency in nursing research with descriptive phenomenological design.

Scoping review methodology.

Data sources

Three electronic databases (CINAHL, Embase, PubMed) were systematically searched for qualitative studies with a descriptive phenomenological design published in nursing journals between January 2021 and December 2021.

Review methods

Quality appraisal of each study was conducted using the Critical Appraisal Skills Programme checklist. Data were extracted and presented narratively based on research objective, design justification and consistency, theoretical framework, sampling method and sample size, data collection method, data analysis approach and presentation of findings.

One hundred and three studies were included in the review. Overall, the characteristics of the studies are mostly consistent with Husserl's phenomenology approach in terms of research objectives, the use of other theoretical frameworks, sampling and data collection methods. However, the findings revealed several inconsistencies between research design and data analysis techniques, the lack of design justification and the lack of mention of bracketing.

Conclusions

Apart from the need for more research and standardized guidelines to clarify the various qualitative research methods, future nurse researchers are urged to provide more methodological details when publishing a descriptive phenomenological study so that readers can examine the effectiveness and quality of the method.

What problem did the study address?

Descriptive phenomenology is increasingly used in nursing research to answer ‘what’ and ‘how’ questions in nursing science, but it is uncertain whether nurse researchers who practice descriptive phenomenology share the same understanding of the research design used.

What were the main findings?

The methodology of nursing studies published in 2021 that self‐report a descriptive phenomenology design is mostly consistent with Husserl's described approach apart from several inconsistencies between research design and data analysis techniques, the lack of design justification and the lack of mention of bracketing.

Where and on whom will the research have an impact?

Nurse researchers are recommended to justify their research design used, provide more methodological details, including bracketing process when publishing a descriptive phenomenology study. Nursing research institutions are urged to update, clarify and standardized research guidelines for different qualitative research methods.

1. INTRODUCTION

Qualitative research methods have been receiving increasing recognition in healthcare and nursing research, as it seeks to understand a natural phenomenon through the emphasis on the meaning, views and experiences of participants (Al‐Busaidi,  2008 ). As nurse researchers strive to develop knowledge that embraces the ideals of holistic nursing, it is essential for nurse researchers to understand human experiences in health and illness and explore the needs of both nurses, patients and other stakeholders (Wojnar & Swanson,  2007 ). Learning from the experiences of others allows nurse researchers to glean insights about a particular phenomenon and maximizes the effectiveness of feedback and workplace learning (Neubauer et al.,  2019 ). In recent decades, ‘phenomenology’ has become a frequently used term in nursing research and phenomenology has become a key guiding philosophy in generating nursing‐related knowledge (Koivisto et al.,  2002 ; Moi & Gjengedal,  2008 ; Woodgate et al.,  2008 ). The phenomenological method, which emphasizes on lived experiences, has been deemed the closest fit conceptually to clinical nursing research as it provides a new way to interpret the nature of individual's consciousness and is commonly used to answer ‘what’ and ‘how’ questions in nursing science (Beck,  1994 ; Lopez & Willis,  2004 ; Neubauer et al.,  2019 ).

1.1. Background

Phenomenology is rooted in the philosophical tradition developed by Edmund Husserl in the early 20th century which was later expanded on by his followers at the universities in Germany and subsequently spread to the rest of the world (Zahavi,  2003 ). Husserl's ideas about how science should be conducted resulted in the development of a descriptive phenomenological inquiry method (Cohen,  1987 ), which is aligned with the naturalism doctrine that denies a strong separation between scientific and philosophical methodologies and rejects logical positivism's focus on objective observations of external reality (Freeman,  2021 ; Neubauer et al.,  2019 ). However, Husserl's concept of phenomenology has been criticized by other existentialists and philosophers, resulting in a variation of phenomenology types, such as the more renowned Heidegger's ( 1988 ) transcendental hermeneutic phenomenology and Maurice Merleau‐Ponty's ( 1965 ) embodied phenomenology.

Husserl argued that the focus of a study should be the phenomenon perceived by the individual's consciousness and that consciousness was central to all human experience. Husserl posits that the events or life situations that humans live through are held within one's consciousness prereflectively and that humans are able to reflect, discover and access this consciousness, thus bringing forward one's lifeworld or lived experience (Willis et al.,  2016 ). The common features of lived experiences of people who underwent the same event or life situation are labelled as universal essences or eidetic structures (Lopez & Willis,  2004 ). Therefore, the goal of descriptive phenomenology is to describe the universal essence of an experience as lived, which represents the true nature of the phenomenon (Lopez & Willis,  2004 ; Willis et al.,  2016 ).

Since the description of an individual's direct lived experience is central to Husserl's phenomenology, Husserl maintained that no assumptions, a priori scientific or philosophical theory, empirical science, deductive logic procedures should inform the phenomenology's inquiry (Lopez & Willis,  2004 ; Moran,  2002 ). Another tenet of Husserl's phenomenology is that humans are ‘free agents’ uninfluenced by the social and cultural environment they lived in, and thus nurse researchers should not pay attention to the socio‐cultural contexts of people being studied (Lopez & Willis,  2004 ; Matua & Van Der Wal,  2015 ; Wojnar & Swanson,  2007 ).

In descriptive phenomenology, the researcher's goal is to achieve transcendental subjectivity, described as a state where ‘the impact of the researcher on the inquiry is constantly assessed and biases and preconceptions neutralized, so that they do not influence the object of study’ (Lopez & Willis,  2004 ). This state can be achieved through phenomenological reduction that is facilitated by epoche (the process of bracketing). Bracketing requires researchers to hold off one's ideas in abeyance or bracket off assumptions, past knowledge and understanding of a phenomenon (Ashworth,  1996 ). Various types of bracketing have been mentioned in Gearing's ( 2004 ) study, such as ideal, descriptive, existential, analytic, reflexive and pragmatic bracketing. In order to bracket off biases and preconceived notions, some researchers even suggested not conducting a literature review before the initiation of the study and not having specific research questions that could potentially be leading (Speziale & Carpenter,  2011 ). The specific process to analyse collected data varies across researchers, with the most commonly used method being Colaizzi's ( 1978 ) and Giorg’s (2003) phenomenological analysis. Colaizzi's seven‐step approach include familiarization, identifying significant statements, formulating meanings, clustering themes, developing an exhaustive description and seeking verification of the fundamental structure (Morrow et al.,  2015 ), whereas Giorgi's five‐step approach include contemplative dwelling on descriptions, identifying meaning units, identifying focal meaning, synthesize situated structural descriptions and synthesize a general structural description (Aldiabat et al.,  2021 ; Giorgi & Giorgi,  2003 ; Russell & Aquino‐Russell,  2011 ).

An issue with many qualitative studies is the lack of relationship between the methodology used and the philosophical underpinnings that are supposed to guide the process (Lopez & Willis,  2004 ; Stubblefield & Murray,  2002 ). Previous research has tried to distinguish the types of qualitative research methods by drawing theoretical and methodological comparisons between qualitative description, interpretive phenomenology, descriptive phenomenology and hermeneutic phenomenology (Lopez & Willis,  2004 ; Matua & Van Der Wal,  2015 ; Neubauer et al.,  2019 ; Reiners,  2012 ; Willis et al.,  2016 ; Wojnar & Swanson,  2007 ). While valuable, it is uncertain whether researchers who practice descriptive phenomenology share the same understanding of the research design used. Therefore, it is imperative to consolidate an updated overview and evaluate the methodological consistency of peer‐reviewed studies that claimed to have used a descriptive phenomenological approach in the nursing context. Such reviews have been done for descriptive qualitative studies (Kim et al.,  2017 ) and phenomenological studies in the nursing context (Beck,  1994 ; Norlyk & Harder,  2010 ) where methodological approaches are compared across nursing studies with the same research design. Given the constant evolution of phenomenological methods and the increasing interest in nursing research, this review aims to consolidate updated evidence and comprehensively map the characteristics and methodology used in nursing research with descriptive phenomenological design to improve standardization and inform future nursing methodological research.

2. THE REVIEW

The aim of this review was to provide an overview and to evaluate the characteristics and methodology consistency in nursing research with descriptive phenomenological design.

2.2. Design

A scoping review was conducted to identify and map all relevant evidence on the use of descriptive phenomenological design in nursing research. A scoping review design was deemed the most appropriate as it aims to ‘map the literature on a particular topic or research area and provide an opportunity to identify key concepts; gaps in the research and types and sources of evidence to inform practice, policymaking and research’ (Daudt et al.,  2013 ). This review was guided by Arksey and O′Malley's ( 2005 ) five‐stage framework: identifying the research question, identifying relevant studies, study selection, charting the data and collating, summarizing and reporting the results. This review is reported in accordance with the Preferred Reporting Items for Systematic Reviews and Meta‐Analyses (PRISMA) Extension for Scoping Reviews (Tricco et al.,  2018 ). There is no registered protocol.

2.3. Search methods

In January 2022, three electronic databases (CINAHL, Embase and Pubmed) were searched for qualitative studies with a descriptive phenomenological design published between January 2021 and December 2021 in nursing journals. Given a large number of qualitative studies, we have narrowed the search to the most recent year, 2021, to include more updated and relevant research articles. Based on a research analytics tool, the 2021 Journal Citation Reports Science Edition (Clarivate Analytics, 2021 ), 181 journals were identified under the nursing category. In addition to the journal titles, search terms generated were derived from the concept ‘descriptive phenomenological’. The sample search strategy for PubMed is available in Material S1 and the representation of nursing journals indexed in each database is available in Material S2 .

Studies were included if they (i) explicitly mentioned using a descriptive phenomenological study design or analysis in the main text, (ii) published in 2021, (iii) published in the English language and (iv) published in one of the 181 nursing journals. Studies were excluded if they (i) were not of qualitative nature, or (ii) explicitly stated the use of an interpretive or hermeneutical phenomenological approach or other qualitative design. Ambiguous studies that have ‘descriptive qualitative phenomenological’ designs or ‘descriptive qualitative grounded in phenomenological approach’ were included. Online preprints that were available as of 31 December 2021 were included. Quantitative studies, reviews, pilot studies, protocols, editorials and conference abstracts were excluded.

2.4. Study selection

References and citations from the database search were exported into a reference management software, EndNote X9 (Clarivate Analytics), where duplicates were removed. Article titles and abstracts were then screened for relevance by two reviewers independently. The full texts of shortlisted articles were downloaded and assessed for eligibility against the inclusion and exclusion criteria by two reviewers. The interrater agreement was approximately 96% and any inconsistencies were resolved through discussions between both reviewers until a mutual consensus is reached

2.5. Quality appraisal

Quality appraisal of the finalized studies was conducted by two reviewers independently using the Critical Appraisal Skills Programme (CASP) qualitative checklist (CASP, 2019 ). The CASP tool is a generic and most used tool for quality appraisal in social and healthcare‐related qualitative evidence syntheses and is also endorsed by Cochrane and World Health Organization (Long et al.,  2020 ). Therefore, the CASP tool was chosen to appraise the rigour of the qualitative studies included in this study. The CASP tool consists of 10 main questions and several subquestions that examine the clarity and appropriateness of the study aim, research design (sampling, data collection, data analysis), and the presentation of results. As the CASP was used to gauge the overall rigour of included studies, no studies were excluded based on the CASP results.

2.6. Charting the data

A tabular data extraction form was created using Microsoft Excel with reference to a previous study (Kim et al.,  2017 ). The following data were extracted from each study: First author name, country of origin, research objective, design justification and consistency, theoretical framework, sampling method and sample size, data collection method, data analysis approach and presentation of findings. Data extraction was performed by one reviewer and cross‐checked with the second reviewer. Inconsistencies were resolved through discussion until a consensus is reached.

2.7. Collating, summarizing and reporting the results

The characteristics of the included studies are summarized in frequencies and percentages. Methodological consistency within and between studies and unique features observed from the extracted data will be discussed narratively. Extracted data from each study are presented in Table S1. Ethical approval and informed consent were not sought as no participants were recruited for this study. Given a large number of included studies, the references are provided in Material S3 .

3.1. Search outcomes

The initial search yielded 335 articles. After removal of duplicates, titles and abstracts of 154 articles were screened for relevance, and 124 full‐text articles were shortlisted and assessed for eligibility, resulting in 103 finalized articles being included in the study. The PRISMA diagram summarizing the screening process is found in Figure  1 .

PRISMA flow diagram

3.2. Characteristics of included studies

Of the 103 studies, the majority was conducted in Asia ( n  = 51, 50%), and North America ( n  = 27, 25%), followed by Europe ( n  = 15, 15%), Africa ( n  = 6, 6%), Oceania (i.e. Australia) ( n  = 3, 3%) and South America ( n  = 1, 1%). Six of the studies were post‐intervention studies (Ingersgaard et al.,  2021 ; Jensen et al.,  2021 ; Jerntorp et al.,  2021 ; Macapagal et al.,  2021 ; Mathews & Anderson,  2021 ; Schumacher et al.,  2021 ) and one was a part of a larger mix‐methods study (Mohaupt et al.,  2021 ).

3.3. Quality appraisal

All studies had a clear statement of research aims, but only 65 studies (63.1%) justified the use of a descriptive phenomenological research design and 78 (75.7%) studies elaborated on the participant selection process in addition to stating the sampling method and participant eligibility criteria. Although all studies clearly stated how data were collected, 74 (71.8%) did not justify the method chosen, and only 77 (74.8%) studies discussed data saturation. The examination of the relationship between researcher and participants for potential bias and influence was reported in 63 (61.2%) studies. Ethics approval was explicitly stated in 101 (98.1%) studies and 92 (89.3%) provided a detailed description of the data analysis process. All studies reported a clear statement of findings, but only 85 (82.5%) discussed the credibility, rigour or trustworthiness of their findings. The quality appraisal for each study is presented in Material S4 , whereas a summary of the quality appraisal is available in Table  1 .

Overall frequency of CASP scoring ( N  = 103)

3.4. Research objective

Across all 103 studies, the most used verbs in research objectives or aims were “explore” ( n  = 66, 64%), “describe” ( n  = 14, 14%), “understand” ( n  = 12, 12%) and “investigate” ( n  = 10, 10%). Lesser used verbs include “assess”, “determine”, “examine”, “explain”, “highlight” and “illuminate”. Most studies focused on more generic “experiences” ( n  = 44, 43%), or “lived experiences ( n  = 36, 35%), whereas a few others looked at “perceptions”, “coping strategies”, “meaning”, “challenges”, “perspectives”, “motivations”, “needs”, “impact”, “behaviour”, “practices” and “factors” related to a certain phenomenon (e.g. Covid‐19, online learning, caregiving) ( n  = 89, 86%) or nursing interventions and practices ( n  = 6, 6%).

3.5. Research design

Out of 103 studies, 81 (79%) studies explicitly mentioned using a ‘descriptive phenomenological’ research design or approach. Four studies reported a generic phenomenological research design but used a descriptive phenomenological data analysis technique (Ghorbani et al.,  2021 ; HeydariKhayat et al.,  2021 ; Luo et al.,  2021 ; Sun et al.,  2021 ). Ten studies reported being a descriptive, qualitative, or descriptive qualitative study ‘with’ or ‘grounded in’ a phenomenological approach. Although seven studies reported adopting a qualitative or descriptive qualitative approach, they proceeded to describe a descriptive phenomenological data analysis technique by Giorgi, Colaizzi or Sundler (Al Gilani et al.,  2021 ; Macapagal et al.,  2021 ; Nuuyoma & Makhene,  2021 ; Olander et al.,  2021 ; Othman et al.,  2021 ; Ratnawati & Rizaldi,  2021 ; Sundler et al., 2021 ). However, one study (George et al.,  2021 ) used a ‘phenomenological approach with descriptive thematic analysis’ without providing references.

Although 58 nurse researchers provided a reference to justify the use of their stated research design, 64 researchers described the rationale behind their choice of research design. The length of rationale descriptions ranged from one‐liner to a full paragraph, with the gist of it being able to explore the essence of the lived experience of a specific phenomenon, especially when little is known about the phenomenon.

3.6. Theoretical framework

Nine studies had other theoretical underpinnings that are unrelated to the descriptive phenomenological design. Woodley et al. ( 2021 ) used Choi's Theory of Cultural Marginality in the conceptualization of the study's purpose and research question. Jensen et al. ( 2021 ) used the stress‐vulnerability model and transtheoretical model of change as a basis for the development of an intervention. Corcoran et al. ( 2021 ) used Benner's Novice to Expert theory to determine the inclusion criteria of the study. Two studies used Lawrence Green's Behaviour Causes theory (Ratnawati & Rizaldi,  2021 ) and the Disablement Process model to develop interview guides (Seyman & Ozcetin,  2021 ), and six studies related their findings to theoretical frameworks (continuity theory, Carper's ways of knowing theory, symptom management theory, Khantzian's self‐medication hypothesis, Habermas' system and lifeworld, theory of communicative action, behaviour causes theory, disablement process model) in the discussion section (Aldiabat et al.,  2021 ; Carrasco,  2021 ; Ghelani,  2021 ; Ratnawati & Rizaldi,  2021 ; Ravn Jakobsen et al.,  2021 ; Seyman & Ozcetin,  2021 ).

However, Seyman and Ozcetin ( 2021 ) stated that the theoretical framework ‘guided the data analysis procedure’ and ‘helped in the construction of themes and subthemes’, which may be problematic from a descriptive phenomenology standpoint. Only Ghelani ( 2021 ) provided a disclaimer that ‘preconceptions were minimized in the study design through asking open‐ended questions and using dispassionate probes which did not reflect researcher assumptions’.

3.7. Sampling

In 57 out of 103 studies (55%), researchers mentioned using a ‘purposive sampling’ method. Other researchers used snowball sampling ( n  = 5, 5%), convenience sampling ( n  = 5, 5%), criterion sampling ( n  = 3, 3%), maximum variation sampling ( n  = 2, 2%), or a combination of various sampling methods (purposive and snowball, n  = 14, 14%; purposive and criterion, n  = 1, 1%; purposive and convenience, n  = 1, 1%, purposive and systematic random sampling, n  = 1, 1%, purposive and maximum variation, n  = 1, 1%, referral sampling, n  = 1, 1%). Twelve studies did not explicitly state the sampling method used.

Overall, sample size ranged from four to 62, where focus group studies had a larger sample size range of 15–62, and studies with individual data collection methods had a sample size range of four to 43. Participant recruitment till data saturation was discussed in 77 studies.

3.8. Data collection

Data collection was primarily done through individual interviews ( n  = 89, 86%), where most were semi‐structured ( n  = 72, 70%) and some were open‐ended ( n  = 6, 6%), or unstructured ( n  = 6, 6%) interviews. The interview duration ranged from 15 to 153 min across 64 studies that reported them. Individual interviews were mainly conducted face‐to‐face ( n  = 49, 48%), through telephone calls ( n  = 9, 9%), online means ( n  = 4, 4%) or a combination of the above ( n  = 7, 7%). Twenty studies did not specify the mode of interview. Eight studies conducted focus groups which lasted between 60 and 150 min. Two focus groups were conducted face‐to‐face, two were conducted online, and four studies did not specify. Three studies had multiple data collection methods such as a combination of individual and dyadic interviews (Olander et al.,  2021 ), or individual interviews and focus groups (Mathews & Anderson,  2021 ; Othman et al.,  2021 ). Other online data collection methods included open‐ended questionnaires (Vignato et al.,  2021 ), written narrative reflective inquiry (Schuler et al.,  2021 ), written complaints documented in a report (Sundler et al., 2021 ), written descriptions and illustrative examples (Aldiabat et al.,  2021 ) sent through email.

3.9. Data analysis

For data analysis, studies often adopted Colaizzi's ( 1978 ) seven‐step phenomenological approach ( n  = 55, 53%) or Giorgi and Giorgi's ( 2003 ) five‐step phenomenological approach ( n  = 14, 14%). However, one study used a modified Colaizzi's approach (Walker et al.,  2021 ). Another study only followed four out of Giorgi's five‐step approach as its ‘overall aim was not to discover the structure of a phenomenon’ (von Essen,  2021 ). Hycner's and Moustaka's phenomenological methods were used in two studies (Makgahlela et al.,  2021 ; Rygg et al.,  2021 ). Thematic analysis procedures especially by Braun and Clark (2006), Sundler et al. ( 2019 ), Spielberg ( 1975 ) were also commonly used ( n  = 16, 16%). Other data analytical procedures used were content analysis ( n  = 3, 3%), constant comparative method ( n  = 3, 3%), framework analysis/approach ( n  = 2, 2%), discourse analysis ( n  = 1, 1%), Tsech's protocol of data analysis ( n  = 1, 1%) and Maltreud's ( 2012 ) systematic text condensation ( n  = 1, 1%). Only one study did not disclose their analysis strategy, but the data analysis process was detailed (Yildirim,  2021 ). Interpretive phenomenological approaches were described in two studies despite them stating having a descriptive phenomenological research design (Arikan Dönmez et al.,  2021 ; Kurevakwesu,  2021 ).

Bracketing or reflexivity was taken into consideration only in 47 (46%) studies, mainly through reflective journaling or taking field notes. The process of ensuring the trustworthiness and credibility of research findings was described in 82 (80%) studies.

3.10. Presentation of findings

The research findings from all studies were presented in themes and subthemes accompanied with verbatim texts. The findings were described extensively and were consistent with their research objectives.

4. DISCUSSION

This review examined the characteristics and methodology consistency in nursing research with descriptive phenomenological design through the articles published in nursing journals between January 2021 and December 2021. The consolidation of studies revealed that most studies have characteristics that adhered to key features of the Husserlian phenomenology approach. However, inconsistencies between the stated research design and data analysis technique were observed in several studies.

4.1. Consistency of characteristics with descriptive phenomenology

In general, most studies adhered to the goal of descriptive phenomenological research, to ‘explore’ and ‘describe’ the generic ‘lived experiences’ of participants, answering to the ‘what’ and ‘how’ of a phenomenon of interest (Beck,  1994 ; Lopez & Willis,  2004 ). The term ‘lived experience’ remains unique to phenomenological studies and it is recommended for researchers to use this term in their research objective.

The majority of included studies did not report the use of another theoretical framework, adhering to Husserl's stance that no a priori theoretical or phenomenological framework should inform the phenomenological inquiry (Lopez & Willis,  2004 ). A few studies reported using other theories to guide their research methodology (i.e. inclusion criteria, interview guide, data analysis) or simply discuss their findings in relation to the theory. According to Husserl, the use of other theories to translate findings into accessible disciplinary knowledge is possible, however, these theories must be bracketed during the interview process (Willis et al.,  2016 ). The bracketing of preconceptions derived from other theories was only reported by Ghelani ( 2021 ).

Most studies used a purposive sampling technique which was lauded by descriptive phenomenology researchers as it is crucial to select participants who have had rich experiences related to the phenomenon of interest and have the cognitive capacity and ability to self‐reflect and express oneself adequately either written or verbally (Groenewald,  2018 ; Kruger & Stones,  1981 ; Willis et al.,  2016 ).

In this review, the sample size of included studies ranged from four to 62. Interestingly, there are no specific guidelines for sample size in descriptive phenomenological research yet. Creswell and Miller ( 2000 ) recommended between five and 25 participants for a phenomenological study, whereas Giorgi and Giorgi ( 2008 ) recommended at least three participants. Since the aim of a descriptive phenomenological approach is to explore in‐depth individual lived experiences of a phenomenon, the sample size should be determined by the quality and completeness of the information provided instead of the number of participants (Malterud et al.,  2016 ; Todres,  2005 ). Therefore, sampling should continue until data saturation is reached, which was what 70% of the included studies had reported.

Phenomenological interviews either individually or in focus groups are the most common data collection method reported in 95% of included studies. In descriptive phenomenology, although face‐to‐face interview is preferred to elicit ‘rich first‐person accounts of experience’, various data collection tools such as written narrative, online interviews, research diaries, open‐ended interviews or open‐ended questionnaires can also be used (Elliott & Timulak,  2005 ; Marshall & Rossman,  2014 ; Morrow et al.,  2015 ). Therefore, there is no specific guideline for the type of data collection method used.

In terms of data analysis, 73% of the studies adhered to established descriptive phenomenological approaches by Colaizzi ( 1978 ), Giorgi and Giorgi ( 2003 ), Moustakas (Moustakas,  1994 ) or Hycner (Groenewald,  2018 ; Hycner,  1985 ). The thematic analysis procedure for general qualitative studies by Braun and Clarke ( 2006 ), or more recently for descriptive phenomenological studies, by Sundler et al. ( 2019 ), was second most popular. Further research is needed to validate the appropriateness of other analytical methods such as discourse analysis and framework analysis in the context of descriptive phenomenology. The downside of not using a descriptive‐phenomenology‐specific analytical approach is the potential to neglect phenomenological reduction or bracketing, which is a key feature in descriptive phenomenology research. Startlingly, only less than half of the included studies reported bracketing. Although Merleau‐Ponty ( 1965 ) argued that a complete reduction or ‘pure’ bracketing can never be fully completed, it is still a necessary and important step to enhance rigour and to enable researchers to look beyond one's preconceptions and tap directly into the essence of a phenomenon (Matua & Van Der Wal,  2015 ).

4.2. Inconsistency in research design and analysis

Although most of the included studies explicitly stated having a descriptive phenomenological design, some studies provided vague statements with undertones of other qualitative designs, such as ‘descriptive qualitative study grounded in phenomenological approach’. Apart from the lack of clarity in the stated research design, some studies that reported using a descriptive phenomenology design ended up using an interpretive phenomenological analysis, discourse analysis or framework analysis, which are not congruent to a descriptive phenomenological design. Conversely, some studies reported having a descriptive qualitative research design but adopted Giorgi's or Colaizzi's descriptive phenomenological analysis method. These inconsistencies highlighted the confusion and potential knowledge gap of nurse researchers in utilizing a descriptive phenomenological approach, which necessitates more updated research and clear guidelines for descriptive phenomenological and qualitative studies in the nursing context.

Additionally, the justification of why a descriptive phenomenological approach was appropriate was lacking in half of the included studies. It is crucial for researchers to clarify and justify their choice of approach especially when examining participants' experiences, as this can easily be addressed with other qualitative approaches as well. The justification of research design and methodology could also enhance the rigour of the study as it allows others to evaluate for the choice for internal consistency, provides transparency of choices and context to the findings (Carter & Little,  2007 ).

A summary of practical implications to promote a standardized reporting of descriptive phenomenological method in nursing research is presented in Table  2 .

Summary of practical implications on the use of descriptive phenomenology method

4.3. Limitations

Although this review was able to provide an updated overview of descriptive phenomenological methodology in nursing studies, a few limitations exist. First, the narrow inclusion of only studies written in English, the small number of databases searched and the identification of nursing journals through a research analytics tool might have limited potentially relevant nursing studies. Second, a single year limit was used due to overwhelming number of studies and to gather more updated evidence, but this may result in the omission of previous relevant studies and limit the transferability of the findings. Additionally, there was uncertainty in the inclusion of studies that were inferred as descriptive phenomenology based on the research description or data analytical methods, which may have affected the results. Lastly, our findings are highly reliant on what is reported in the published studies, therefore, the methodological data available may be limited by word limits, or specific journal specifications, leaving out certain characteristics that could affect our CASP appraisal.

5. CONCLUSION

This review examined the characteristics and methodological consistencies of descriptive phenomenological nursing studies published in the year 2021. Overall, the characteristics of the studies are mostly consistent with Husserl's phenomenology approach in terms of research objectives, the use of other theoretical frameworks, sampling and data collection methods. However, the findings revealed several inconsistencies between research design and data analysis techniques, the lack of design justification and the lack of mention of bracketing. Apart from the need for more research and standardized guidelines to clarify the various qualitative research methods, future nurse researchers are urged to provide more methodological details when publishing a descriptive phenomenological study, so that readers can examine the appropriateness of the method. We hope this scoping review will pave a path for more conscientious planning, conducting and reporting and in turn better understanding among nurse researchers while adopting a descriptive phenomenology research design.

CONFLICT OF INTEREST

Author contributions.

Shefaly Shorey was involved in conceptualization, methodology and writing—reviewing and editing of the manuscript. Esperanza Debby Ng carried out investigation, data curation and writing—original draft of the manuscript.

PEER REVIEW

The peer review history for this article is available at https://publons.com/publon/10.1111/jan.15244 .

Supporting information

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Reimagine Descriptive Workflows: A Community-informed Agenda for Reparative and Inclusive Descriptive Practice

By rachel l. frick and merrilee proffitt.

OCLC, with support from the Andrew W. Mellon Foundation, sponsored the Reimagine Descriptive Workflows project to better understand and address harm caused by cultural institutions’ collection descriptions. The Reimagine Descriptive Workflows project convened a group of experts, practitioners, and community members to determine ways of improving descriptive practices, tools, infrastructure, and workflows in libraries and archives. The result, this community agenda, is offered to the broad library and archives community of practice. The agenda draws together insights from the convening, related research, and operational work that is ongoing in the field. All institutions hold power to make meaningful changes in this space, and all share collective responsibility.   The agenda is constructed to instruct and chart a path toward reparative and inclusive description. The agenda is divided into two distinct parts.

• The first part provides contextual information regarding the project, the convening, and the methods used to create this agenda. It also frames the historical, local, and workflow challenges and tensions to consider when approaching inclusive and reparative metadata work.
• The second part offers a framework of guidance that suggests actions and exercises that can help frame institutions’ local priorities and areas for change, and also provides examples to inspire local work.

OCLC, as an organization that plays a significant role in the stewardship of library metadata, is very pleased to be able to facilitate the production of this community agenda. The agenda and its recommendations will also be an important guide for OCLC as it charts its own way forward. The work of confronting and addressing harmful description practice is not easy, and we are grateful for community contributions that have informed and shaped this project and publication.

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Report Abstract

This research abstract provides a two-page summary of the report Reimagine Descriptive Workflows: A Community-informed Agenda for Reparative and Inclusive Descriptive Practice and it’s key findings.

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• Short URL: oc.lc/reimagine-workflows-report
• DOI: https://doi.org/10.25333/wd4b-bs51

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• Project Page — Equity, Diversity, and Inclusion Initiatives: Reimagine Descriptive Workflows

Frick, Rachel L., and Merrilee Proffitt. 2022. Reimagine Descriptive Workflows: A Community-informed Agenda for Reparative and Inclusive Descriptive Practice . Dublin, OH: OCLC Research. https://doi.org/10.25333/wd4b-bs51 .

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Descriptive Research Design

• September 29, 2021

Voxco’s Descriptive Research guide helps uncover the how, when, what, and where questions in a research problem

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When conducting a study, researchers generally try to find an explanation for the existence of a phenomenon. They want to understand “why” the phenomenon occurred. 

However, before identifying why a phenomenon occurred, it is integral to answer other questions first. You need to have answers to the “what,” “when,” “how,” and “where” before you can understand the “why.” This is where descriptive research comes in.

The descriptive research design involves using a range of qualitative and quantitative research methods to collect data that aids in accurately describing a research problem.

What is Descriptive Research Design?

Descriptive research design is a type of research design that aims to systematically obtain information to describe a phenomenon, situation, or population. More specifically, it helps answer the what, when, where, and how questions regarding the research problem rather than the why. 

A researcher can conduct this research using various methodologies. It predominantly employs quantitative data, although qualitative data is sometimes used for descriptive purposes. 

It is important to note that in the descriptive research method, the researcher does not control or manipulate any variables, unlike in experimental research. Instead, the variables are only identified, observed, and measured. 

Surveys and observation are the most used method to conduct this research design. You can leverage online survey tools or offline survey tools to gather data as per your research objective.

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What are the Characteristics of Descriptive Research Design?

Let’s take a look at the defining characteristics of the descriptive research design:

1. Quantitative in nature 

Descriptive research involves the collection of quantifiable and systematic data that can be used for the statistical analysis of the research problem. 

2. Uncontrolled variables

One of the most prominent characteristics of descriptive research is that, unlike in experimental research, the variables are not controlled or manipulated. Instead, they are simply identified, observed, and measured.

3. A basis for further research

The data collected in descriptive research provides a base for further research as it helps obtain a comprehensive understanding of the research question so that it can be answered appropriately. 

4. Cross-sectional studies

The descriptive research method is generally carried out through cross-sectional studies. A cross-sectional study is a type of observational study that involves gathering information on various variables at the individual level at a given point in time.

Example of Descriptive Research Design

To gain a deeper understanding of the descriptive method of research, let’s consider the following descriptive design research example: 

Company XYZ is a girls’ shoe brand catering to girls, specifically between the ages of 4 to 14. 

They want to start selling shoes for boys of the same age group as well and therefore want to gather information on the kind of shoes boys want to wear. They decide to conduct market research & choose the observational method to learn about different shoes boys wear nowadays. 

Naturalistic observation can be conducted by observing boys’ shoes in schools, malls, playgrounds, and other public spaces. 

This will help company XYZ identify the kind of shoe boys wear nowadays so that they can create the kind of products that will appeal to this audience.

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Why use Descriptive Research Design?

A descriptive approach to research allows researchers to thoroughly investigate the background of a research problem before further research can be carried out. It can be used in social science research to explore and document the nature and scope of a problem, to identify trends and patterns, and to provide a basis for subsequent research. 

The findings of descriptive research can help inform decision-making, policy development, and program planning.

There are many different contexts in which the use of a descriptive research design is beneficial. Here are some important uses of descriptive research design:

1. To measure data trends 

The descriptive method of research can be used to measure changes in variables over a period of time, allowing trends to be identified and analyzed. 

2. To compare variables

Descriptive research can be used to compare different variables and how different demographics respond to different variables. 

3. To define the characteristics of subjects

It can also be used to determine the different characteristics of the subjects. This can include characteristics such as opinions, traits, behavior, etc. 

4. To verify or validate existing conditions 

Descriptive research can prove to be a useful tool when trying to test the validity of an existing condition as it involves conducting an in-depth analysis of every variable before drawing conclusions.

What Are Some Examples of Descriptive Research Questions?

Here are some examples of descriptive research questions that can be addressed using a descriptive research design include:

• What are the demographic characteristics of a particular population?
• What is the prevalence of a particular health condition or risk factor?
• What are the attitudes and beliefs of a particular group towards a particular issue?
• What are the behaviors and experiences of individuals who have been exposed to a particular intervention or treatment?

What Are the Advantages of Descriptive Research Design?

The following are a few advantages of using a descriptive research design: 

1. Multiple methods of data collection

Research can use a wide range of methods for data collection, such as case studies, observational, and survey methods. They can also decide how they want to collect the data, online, offline, or via phone. 

2. Fast and cost-effective

As the descriptive research design often employs the use of surveys, data can be collected from a very large sample size quickly and cost-effectively. 

Researchers aiming to conduct market research using this research design should leverage integrated market research software . It will enable them to conduct product, customer, brand, and market research using suitable channels. 

3. Comprehensive

Descriptive research often uses quantitative and qualitative research in amalgamation, providing a more holistic understanding of the research topic. 

4. External validity

Results obtained through the descriptive method of research often have high external validity as research is conducted in the respondent’s natural environment and no variables are manipulated.

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What Are the Disadvantages of Descriptive Research Design?

The following are a few disadvantages of using a descriptive research design:

1. Cannot test or verify the research question

The descriptive method of research cannot be used to test or verify the research problem as the data collected does not help explain the cause of the phenomena being studied. 

2. Lack of reliability

If the research problem isn’t formulated well, then the data collected may not be entirely reliable. This also makes it more tedious to carry out a credible investigation. 

3. Risk of untrue responses

Descriptive research relies on the responses of people, especially when conducted using surveys. There may be instances when people provide false responses, compromising the validity of the data collected and the research results. 

4. Risk of sampling error

The descriptive research method generally employs random sampling while selecting a sample group. The randomness may lead to sampling error if the sample group isn’t representative of the larger population. Sampling error would lead to unreliable and inaccurate results.

What Are the Different Methods of Descriptive Research Design?

There are three most important descriptive research design methods:

In survey research, questionnaires or polls are used to collect information on a specific topic from respondents. Surveys should involve a mix of closed-ended and open-ended questions, as both have their own advantages. 

Online survey tools allow multiple data collection channels such as email, website, and SMS surveys. 

They are also popularly used in market research to collect customer feedback to optimize products and strategies and improve customer experience (CX). Some popular market research surveys are Net Promoter Score® (NPS®) surveys , brand tracking surveys , and conjoint analysis surveys . 

2. Case Studies 

The case study method involves the in-depth research of individuals or groups of individuals. Case studies involve gathering detailed data on a narrowly defined subject rather than gathering a large volume of data to identify correlations and patterns. 

Therefore, this method is often used to describe a specific subject’s different characteristics rather than generalizable facts. 

Case studies allow researchers to create hypotheses that can widen the scope of evaluation while studying the phenomenon. However, it is important to note that case studies cannot be used to outline the cause-and-effect relationship between variables as they cannot make accurate predictions due to the risk of researcher bias.

3. Observations method

In this method, researchers observe respondents in their natural environment, from a distance, and therefore do not influence the variables being studied. This allows them to gather information on the behaviors and characteristics being studied without having to rely on respondents for honest and accurate responses. 

The observational method is considered the most effective method for carrying out descriptive research. It involves the collection of both qualitative and quantitative data. You can leverage offline survey tools to gather data digitally, even without the Internet. 

Quantitative observation should be related to or understood in terms of quantity and can be analyzed with the use of statistical data analysis methods. A few examples of quantitative observations include age, weight, height, etc. 

Qualitative observations, on the other hand, involve monitoring variables whose values do not need to be related to numerical measurements. 

When employing this research method, the researcher can choose to be a complete observer, an observer as a participant, a participant as an observer, or a full participant. 

The observational method is generally used in psychological, social, and market research to obtain data that explains how people behave in real-life settings.

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What Are the Types of Descriptive Research Design Surveys?

The following are the different types of descriptive survey studies:

1. Census survey

A census survey is a kind of survey where information is gathered from all units of a population. Data collected through a census study is highly generalizable to the population as all or most units of the population are sampled. 

2. Sample survey 

A sample survey involves gathering information from a small subgroup of the entire population. When selecting a sample, the aim is to select a group of individuals representing the target population so that the data collected can be generalized to the larger population. Sample groups allow research to be conducted in a fast and cost-effective way. 

3. Cross-sectional survey 

In this type of survey, standardized data is collected from a cross-section of the pre-determined population at a given point in time. There are two main types of cross-sectional surveys ; those with a single variable and those with two or more variables. 

4. Longitudinal survey

Longitudinal surveys are used in longitudinal studies where the same variables are observed over a long period of time. This allows researchers to investigate the status of variables at different points in time. There are three main types of longitudinal studies ; trend, panel, and cohort.

5. Comparative survey

Comparative surveys are used to compare the status of two or more variables. The variables are compared using specific criteria that must be delineated as criterion variables. 

6. Evaluative survey

An evaluative survey is generally used to evaluate a program, policy, or curriculum. It involves gathering information that can be used to rate the effectiveness and worthwhileness of a program or policy, or institution. 

7. Documentary survey

A documentary survey involves gathering and analyzing information using pre-existing data that is already available. This data can be research papers, review articles, books, official records, etc. In documentary studies, the researcher evaluates the available literature on the research topic.

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How to Conduct a Descriptive Research Design

Use the following steps to conduct a study using the descriptive method of research:

Step-1: Outline the research objective

The first step is to identify and outline the objectives of your research and then translate these objectives into criteria of investigation. You must clearly identify the different issues and questions in the context of which the knowledge of the situation must be surveyed. 

This must be framed in the form of objectives. Once you’ve clearly stated your criteria and objectives, you must also specify the nature of the data that must be gathered. 

Step-2: Determine the tools and techniques to be used for data collection

In this step, you must determine the tools you will employ for the data collection process. Some examples of different tools that can be used are interviews, questionnaires, observation schedules, reaction scales, etc. 

In this stage, you will have to identify which tools and techniques are relevant and valid to your study. Leverage robust survey software that offers you multiple channels, thus enabling you to utilize various channels to gather insights. 

Step-3: Define​​ the target population and sample group

In the fourth step, you will have to outline your target population. The target population is the group of individuals that you are examining in your research study. Additionally, unless you are conducting a census study and collecting data from the entire population, you must select a sample group.

You can also use an audience panel to accelerate your research. A survey panel gives you access to diverse respondents so you can create your ideal panel. 

Additional read: Types of sampling methods .

Step-4: Select a method for data collection

In the data collection stage, you must have a clear plan of how your data will be collected. This involves clearly outlining the type of data you require, the tools that will be used to gather it, the level of training required by researchers to collect the data, the time required for data collection and fieldwork, and so on. 

As you collect data, keep your research question and objectives in mind and aim to gather authentic and objective data without personal bias. 

Step-5: Analyse the data collected

Once you’ve collected your data, you reach the sixth stage of descriptive research: data analysis. In this stage, you will have to evaluate all the data collected from all your different sources, quantify and qualify them, and then categorize them component-wise. 

If you are working with quantitative and qualitative data, you must employ a range of different quantitative and qualitative analysis techniques to analyze the data collected. 

Leverage survey analytics software that allows you to run statistical analysis and observe data on a live dashboard.  

Step-6: Write the report

The final step of survey research involves writing the report. As survey research involves working with extensive data, it is important to keep the focus of the investigation in mind. The report must be precise and objective-oriented.

Why Use Voxco for Descriptive Research Design?

Voxco being an omnichannel survey software , can be a valuable tool in descriptive research design. It can provide its users with a convenient and efficient means of collecting data from a large number of respondents. 

It allows researchers to design and distribute surveys to a targeted sample of participants, collect data in a standardized format, and analyze the results.

Here are some ways in which Voxco helps with descriptive research design:

• Customizable surveys: Voxco lets its users design surveys with a range of question types and themes. 
• Ease of distribution: With a range of distribution integration, Voxco makes it easy for users to distribute surveys easily via email, SMS, social media, etc. It helps the surveys reach a larger number of respondents. 
• Data analysis: Voxco not only helps researchers gather survey data but also analyzes the survey feedback, which allows researchers to get actionable insights on a visual dashboard. 

Overall, Voxco survey software is an effective tool for conducting descriptive research design, as it provides a streamlined and efficient way to gather, measure, and analyze survey data.

Wondering what will be the cost of conducting a survey using Voxco?

This sums up our article on descriptive research design. This research method helps uncover the hidden element of a customer’s behavior. It helps you create a foundation for your research by helping you create an outline of your research subject.

Begin your descriptive research with a free step-by-step guide to descriptive research

What is descriptive research?

Descriptive research design is a type of research methodology that researchers mostly use to analyze and document the behaviors and characteristics of a particular group of people. It gives a detailed analysis of a situation to explore the relation between two variables.

What is descriptive research study used for?

A descriptive research study is a type of observational research and is used for exploring and documenting the nature and scope of a problem, identifying its trends and patterns, and providing a basis for subsequent research. The outcome of a descriptive study is helpful in making decisions, developing policies, and planning social programs.

It is primarily concerned with describing the current state of a given phenomenon rather than explaining why it exists or how it came to be.

Why is descriptive research design used?

Descriptive research design can be used for a variety of reasons, including

• To describe and document a phenomenon of a particular population
• To identify patterns and trends
• To generate hypotheses for further research
• To inform decision-making and policy development

What is an example of a descriptive method?

A case study that examines the experiences of a small business run by women can be an example of a descriptive method of research. Let’s 

For instance, a researcher may conduct a case study of a small business solely run by women that have successfully implemented sustainable business practices in their food cloth manufacturing business. 

The case study could involve interviews with the owners of the business, observation of their business practices, and analysis of their financial data to document the costs and benefits of sustainability initiatives.

The researchers can then use the findings of the case study to provide a detailed account of the business’s approach to sustainability and to identify best practices that could be applied to other businesses.

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Descriptive Research

DESCRIPTIVE  RESEARCH

Overview: Descriptive Research

Descriptive research methods are used when the researcher wants to describe specific behaviour as it occurs in the environment. There are a variety of descriptive research methods available, the nature of the question that needs to be answered drives which method is used. It does not answer questions about how/when/why the characteristics occurred. 

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what, where, when and how questions, but not why questions.

Descriptive research involves gathering data that describe events and then organizes, tabulates, depicts and describes the data collection.(Glass and Hopkins)

What is Descriptive Research Method?

A descriptive study is one in which information is collected without changing the environment ( i.e. nothing is manipulated).

Focuses on ‘what’ rather than ‘Why’

It is used to obtain information concerning the current status of the phenomena to describe “what exists” with respect to variable or education in a situation.

Present trends, beliefs, public mind, their viewpoint and attitudes, their effects or development of new trends are described.

It is done without influencing the subjects.

Nature of Descriptive Research

Descriptive studies are more than just a collection of data; they involve measurement, classification, comparison, and interpretation.

Collect and provide three types of information:

• of what exists with respect to variables of conditions in a situation;
• of what we want by identifying standards of norms with which to compare the present conditions or what experts consider to be desirable;
• of how to achieve goals by exploring possible ways and means on the basis of the experience of others or the opinions of experts.
• Identify and define their problem;
• State their objectives and hypotheses;
• List the assumptions upon which their hypotheses and procedures are based;
• Choose appropriate subjects and source materials;
• Select or construct tools for collecting data;
• Specify categories of data that are relevant for the purpose of the study, and capable of brining out significant similarities, differences, or relationships
• Describe, analyse, and interpret their data in clear and precise terms;
• Draw significant and meaningful conclusions.

• School Surveys : used to gather data concerned with internal or external characteristics of a school system
• Job Analysis : used to gather information to be used in structuring a training program for a particular job.
• Public Opinion Surveys : used to enhance the decision making process by governmental officials.
• Social/Community Surveys : used to gather data concerned with internal or external characteristics of a community.

Interrelationship Studies

Some researcher in the field of education do not merely gather facts to obtain an accurate description of existing phenomena; they attempt to trace relationships between facts that will provide deeper insight into the phenomena. The studies that endeavour to discover relationship between facts of the existing phenomena are called as interrelationship studies.

These include: 

1. Case Studies

2. Ex-post-facto or Casual-comparative Studies

3. Correlation and prediction Studies

4. Cross-cultural and Comparative Studies  

Ex-post Facto or Casual Comparative Studies

In such cases, the aim of the researcher is to compare the likeness and differences among phenomena to discover what factors or circumstances seem to accompany or contribute to the occurrence of certain events, conditions or practices. The researcher attempts to explore not only what a phenomenon is like, but how and why it occurs.

These study are based upon John Stuart Mill’s method of discovering casual relationships. Mill’s method of Agreement states that, “ If two or more instances of the phenomenon under investigation have only one circumstance in the circumstance in which alone all the instances agree, is the cause of the given phenomenon.”

Casual- comparative or ex post facto method of research is useful in the situations when the experimental method is impractical or costly in time, money, and effort. In some situation, ethical consideration may prevent to use experimentation as a method of investigation.(Van Dalen)

Correlation and Prediction Studies

Determine the extent of relationship existing between variables.

To obtain description of existing phenomenon and enable a researcher to ascertain the extent to which variations in one variable are associated with variations in another.

The correlation technique will help him to test his hypothesis about the relationship between these two variables as well as to assess the magnitude of the relationship.

It involves the collection of two or more sets of measurement on a sample of subjects and computation of the coefficient of correlation between these sets of measurements. The direction of the relationships may be positive or negative; the degree of relationship between the variables may vary from perfect, to high, to average, to no relationships; the relationship may be linear or curvilinear

Cross-cultural and Comparative Studies

To make explicit comparisons of a number of societies.

Contribution to our understanding of educational and social phenomena, for they seek to demonstrate whether findings concerning human behaviour are valid for all human beings or are confined to one culture.

A review of research in comparative education reveals that a researcher have compared School- state relationship; educational reforms; problems and causes of wastage and stagnation; the accessibility of higher Education; plans for success of compulsory education; problem of caste, colour, religion and other forms of discrimination in education. A number of reports on the comprehensive comparative studies relating to literacy, Juvenile delinquency and education on various level have been published by UNESCO.

Developmental Studies

Developmental studies are used for investigating the characteristics of children and the ways in which these characteristics change with growth and development. Such studies are concerned not only with the present status and interrelationship of phenomena but also with changes that take place as a function of time. Developmental studies may take three different forms:

1. Growth Studies

2. Follow-up Studies

3. Trend Studies

Growth Studies

Growth studies are used to seek knowledge of the nature and rate of changes that take place in human organism. They are helpful to study when various aspect of growth among children are first observable, accelerate further, remain rather stationary, attained optimal development and decline.

Growth studies is studies can be either longitudinal or Cross-sectional.

Longitudinal studies follow the same subject a group of subject or an institution over a relatively long period of time it is a kind of extended case study as it involves a long lifespan of the same subject group or institution.

Cross sectional study when conducting cross sectional studies rather than following the same group of individual and taking their repeated measurement over a relatively long period of time. The random sample of individual of successive ages are selected and one set of measurement of different individual from which age level are taken as the basis for developing growth norms.

Follow-up Studies

Trend Studies

Trend studies are used to obtain and analyse social, economic, or political data to identify trends and to predict what is likely to take place in future. Some educational or other organization conduct such studies in order to plan effectively and to meet the demands that will be made on them in the future.

Trend studies are undertaken through documentary analysis or surveys at repeated intervals. Such survey help the researcher to study the rate and direction of changes and to use these trends to predict future status. Sometime trend studies may combine historical, documentary, and survey techniques.

For the sake of illustration, a researcher may conduct or examine studies of birth rate trends, the changing age structure of the population, enrolment of children in schools, the amount and direction of population mobility in order to determine when and where to provide new educational facilities in terms of school buildings, teacher training programmes, or recruitment of teachers.

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What the data says about abortion in the U.S.

Pew Research Center has conducted many surveys about abortion over the years, providing a lens into Americans’ views on whether the procedure should be legal, among a host of other questions.

In a  Center survey  conducted nearly a year after the Supreme Court’s June 2022 decision that  ended the constitutional right to abortion , 62% of U.S. adults said the practice should be legal in all or most cases, while 36% said it should be illegal in all or most cases. Another survey conducted a few months before the decision showed that relatively few Americans take an absolutist view on the issue .

Find answers to common questions about abortion in America, based on data from the Centers for Disease Control and Prevention (CDC) and the Guttmacher Institute, which have tracked these patterns for several decades:

How many abortions are there in the U.S. each year?

How has the number of abortions in the u.s. changed over time, what is the abortion rate among women in the u.s. how has it changed over time, what are the most common types of abortion, how many abortion providers are there in the u.s., and how has that number changed, what percentage of abortions are for women who live in a different state from the abortion provider, what are the demographics of women who have had abortions, when during pregnancy do most abortions occur, how often are there medical complications from abortion.

This compilation of data on abortion in the United States draws mainly from two sources: the Centers for Disease Control and Prevention (CDC) and the Guttmacher Institute, both of which have regularly compiled national abortion data for approximately half a century, and which collect their data in different ways.

The CDC data that is highlighted in this post comes from the agency’s “abortion surveillance” reports, which have been published annually since 1974 (and which have included data from 1969). Its figures from 1973 through 1996 include data from all 50 states, the District of Columbia and New York City – 52 “reporting areas” in all. Since 1997, the CDC’s totals have lacked data from some states (most notably California) for the years that those states did not report data to the agency. The four reporting areas that did not submit data to the CDC in 2021 – California, Maryland, New Hampshire and New Jersey – accounted for approximately 25% of all legal induced abortions in the U.S. in 2020, according to Guttmacher’s data. Most states, though,  do  have data in the reports, and the figures for the vast majority of them came from each state’s central health agency, while for some states, the figures came from hospitals and other medical facilities.

Discussion of CDC abortion data involving women’s state of residence, marital status, race, ethnicity, age, abortion history and the number of previous live births excludes the low share of abortions where that information was not supplied. Read the methodology for the CDC’s latest abortion surveillance report , which includes data from 2021, for more details. Previous reports can be found at  stacks.cdc.gov  by entering “abortion surveillance” into the search box.

For the numbers of deaths caused by induced abortions in 1963 and 1965, this analysis looks at reports by the then-U.S. Department of Health, Education and Welfare, a precursor to the Department of Health and Human Services. In computing those figures, we excluded abortions listed in the report under the categories “spontaneous or unspecified” or as “other.” (“Spontaneous abortion” is another way of referring to miscarriages.)

Guttmacher data in this post comes from national surveys of abortion providers that Guttmacher has conducted 19 times since 1973. Guttmacher compiles its figures after contacting every known provider of abortions – clinics, hospitals and physicians’ offices – in the country. It uses questionnaires and health department data, and it provides estimates for abortion providers that don’t respond to its inquiries. (In 2020, the last year for which it has released data on the number of abortions in the U.S., it used estimates for 12% of abortions.) For most of the 2000s, Guttmacher has conducted these national surveys every three years, each time getting abortion data for the prior two years. For each interim year, Guttmacher has calculated estimates based on trends from its own figures and from other data.

The latest full summary of Guttmacher data came in the institute’s report titled “Abortion Incidence and Service Availability in the United States, 2020.” It includes figures for 2020 and 2019 and estimates for 2018. The report includes a methods section.

In addition, this post uses data from StatPearls, an online health care resource, on complications from abortion.

An exact answer is hard to come by. The CDC and the Guttmacher Institute have each tried to measure this for around half a century, but they use different methods and publish different figures.

The last year for which the CDC reported a yearly national total for abortions is 2021. It found there were 625,978 abortions in the District of Columbia and the 46 states with available data that year, up from 597,355 in those states and D.C. in 2020. The corresponding figure for 2019 was 607,720.

The last year for which Guttmacher reported a yearly national total was 2020. It said there were 930,160 abortions that year in all 50 states and the District of Columbia, compared with 916,460 in 2019.

• How the CDC gets its data: It compiles figures that are voluntarily reported by states’ central health agencies, including separate figures for New York City and the District of Columbia. Its latest totals do not include figures from California, Maryland, New Hampshire or New Jersey, which did not report data to the CDC. ( Read the methodology from the latest CDC report .)
• How Guttmacher gets its data: It compiles its figures after contacting every known abortion provider – clinics, hospitals and physicians’ offices – in the country. It uses questionnaires and health department data, then provides estimates for abortion providers that don’t respond. Guttmacher’s figures are higher than the CDC’s in part because they include data (and in some instances, estimates) from all 50 states. ( Read the institute’s latest full report and methodology .)

While the Guttmacher Institute supports abortion rights, its empirical data on abortions in the U.S. has been widely cited by  groups  and  publications  across the political spectrum, including by a  number of those  that  disagree with its positions .

These estimates from Guttmacher and the CDC are results of multiyear efforts to collect data on abortion across the U.S. Last year, Guttmacher also began publishing less precise estimates every few months , based on a much smaller sample of providers.

The figures reported by these organizations include only legal induced abortions conducted by clinics, hospitals or physicians’ offices, or those that make use of abortion pills dispensed from certified facilities such as clinics or physicians’ offices. They do not account for the use of abortion pills that were obtained  outside of clinical settings .

(Back to top)

The annual number of U.S. abortions rose for years after Roe v. Wade legalized the procedure in 1973, reaching its highest levels around the late 1980s and early 1990s, according to both the CDC and Guttmacher. Since then, abortions have generally decreased at what a CDC analysis called  “a slow yet steady pace.”

Guttmacher says the number of abortions occurring in the U.S. in 2020 was 40% lower than it was in 1991. According to the CDC, the number was 36% lower in 2021 than in 1991, looking just at the District of Columbia and the 46 states that reported both of those years.

(The corresponding line graph shows the long-term trend in the number of legal abortions reported by both organizations. To allow for consistent comparisons over time, the CDC figures in the chart have been adjusted to ensure that the same states are counted from one year to the next. Using that approach, the CDC figure for 2021 is 622,108 legal abortions.)

There have been occasional breaks in this long-term pattern of decline – during the middle of the first decade of the 2000s, and then again in the late 2010s. The CDC reported modest 1% and 2% increases in abortions in 2018 and 2019, and then, after a 2% decrease in 2020, a 5% increase in 2021. Guttmacher reported an 8% increase over the three-year period from 2017 to 2020.

As noted above, these figures do not include abortions that use pills obtained outside of clinical settings.

Guttmacher says that in 2020 there were 14.4 abortions in the U.S. per 1,000 women ages 15 to 44. Its data shows that the rate of abortions among women has generally been declining in the U.S. since 1981, when it reported there were 29.3 abortions per 1,000 women in that age range.

The CDC says that in 2021, there were 11.6 abortions in the U.S. per 1,000 women ages 15 to 44. (That figure excludes data from California, the District of Columbia, Maryland, New Hampshire and New Jersey.) Like Guttmacher’s data, the CDC’s figures also suggest a general decline in the abortion rate over time. In 1980, when the CDC reported on all 50 states and D.C., it said there were 25 abortions per 1,000 women ages 15 to 44.

That said, both Guttmacher and the CDC say there were slight increases in the rate of abortions during the late 2010s and early 2020s. Guttmacher says the abortion rate per 1,000 women ages 15 to 44 rose from 13.5 in 2017 to 14.4 in 2020. The CDC says it rose from 11.2 per 1,000 in 2017 to 11.4 in 2019, before falling back to 11.1 in 2020 and then rising again to 11.6 in 2021. (The CDC’s figures for those years exclude data from California, D.C., Maryland, New Hampshire and New Jersey.)

The CDC broadly divides abortions into two categories: surgical abortions and medication abortions, which involve pills. Since the Food and Drug Administration first approved abortion pills in 2000, their use has increased over time as a share of abortions nationally, according to both the CDC and Guttmacher.

The majority of abortions in the U.S. now involve pills, according to both the CDC and Guttmacher. The CDC says 56% of U.S. abortions in 2021 involved pills, up from 53% in 2020 and 44% in 2019. Its figures for 2021 include the District of Columbia and 44 states that provided this data; its figures for 2020 include D.C. and 44 states (though not all of the same states as in 2021), and its figures for 2019 include D.C. and 45 states.

Guttmacher, which measures this every three years, says 53% of U.S. abortions involved pills in 2020, up from 39% in 2017.

Two pills commonly used together for medication abortions are mifepristone, which, taken first, blocks hormones that support a pregnancy, and misoprostol, which then causes the uterus to empty. According to the FDA, medication abortions are safe  until 10 weeks into pregnancy.

Surgical abortions conducted  during the first trimester  of pregnancy typically use a suction process, while the relatively few surgical abortions that occur  during the second trimester  of a pregnancy typically use a process called dilation and evacuation, according to the UCLA School of Medicine.

In 2020, there were 1,603 facilities in the U.S. that provided abortions,  according to Guttmacher . This included 807 clinics, 530 hospitals and 266 physicians’ offices.

While clinics make up half of the facilities that provide abortions, they are the sites where the vast majority (96%) of abortions are administered, either through procedures or the distribution of pills, according to Guttmacher’s 2020 data. (This includes 54% of abortions that are administered at specialized abortion clinics and 43% at nonspecialized clinics.) Hospitals made up 33% of the facilities that provided abortions in 2020 but accounted for only 3% of abortions that year, while just 1% of abortions were conducted by physicians’ offices.

Looking just at clinics – that is, the total number of specialized abortion clinics and nonspecialized clinics in the U.S. – Guttmacher found the total virtually unchanged between 2017 (808 clinics) and 2020 (807 clinics). However, there were regional differences. In the Midwest, the number of clinics that provide abortions increased by 11% during those years, and in the West by 6%. The number of clinics  decreased  during those years by 9% in the Northeast and 3% in the South.

The total number of abortion providers has declined dramatically since the 1980s. In 1982, according to Guttmacher, there were 2,908 facilities providing abortions in the U.S., including 789 clinics, 1,405 hospitals and 714 physicians’ offices.

The CDC does not track the number of abortion providers.

In the District of Columbia and the 46 states that provided abortion and residency information to the CDC in 2021, 10.9% of all abortions were performed on women known to live outside the state where the abortion occurred – slightly higher than the percentage in 2020 (9.7%). That year, D.C. and 46 states (though not the same ones as in 2021) reported abortion and residency data. (The total number of abortions used in these calculations included figures for women with both known and unknown residential status.)

The share of reported abortions performed on women outside their state of residence was much higher before the 1973 Roe decision that stopped states from banning abortion. In 1972, 41% of all abortions in D.C. and the 20 states that provided this information to the CDC that year were performed on women outside their state of residence. In 1973, the corresponding figure was 21% in the District of Columbia and the 41 states that provided this information, and in 1974 it was 11% in D.C. and the 43 states that provided data.

In the District of Columbia and the 46 states that reported age data to  the CDC in 2021, the majority of women who had abortions (57%) were in their 20s, while about three-in-ten (31%) were in their 30s. Teens ages 13 to 19 accounted for 8% of those who had abortions, while women ages 40 to 44 accounted for about 4%.

The vast majority of women who had abortions in 2021 were unmarried (87%), while married women accounted for 13%, according to  the CDC , which had data on this from 37 states.

In the District of Columbia, New York City (but not the rest of New York) and the 31 states that reported racial and ethnic data on abortion to  the CDC , 42% of all women who had abortions in 2021 were non-Hispanic Black, while 30% were non-Hispanic White, 22% were Hispanic and 6% were of other races.

Looking at abortion rates among those ages 15 to 44, there were 28.6 abortions per 1,000 non-Hispanic Black women in 2021; 12.3 abortions per 1,000 Hispanic women; 6.4 abortions per 1,000 non-Hispanic White women; and 9.2 abortions per 1,000 women of other races, the  CDC reported  from those same 31 states, D.C. and New York City.

For 57% of U.S. women who had induced abortions in 2021, it was the first time they had ever had one,  according to the CDC.  For nearly a quarter (24%), it was their second abortion. For 11% of women who had an abortion that year, it was their third, and for 8% it was their fourth or more. These CDC figures include data from 41 states and New York City, but not the rest of New York.

Nearly four-in-ten women who had abortions in 2021 (39%) had no previous live births at the time they had an abortion,  according to the CDC . Almost a quarter (24%) of women who had abortions in 2021 had one previous live birth, 20% had two previous live births, 10% had three, and 7% had four or more previous live births. These CDC figures include data from 41 states and New York City, but not the rest of New York.

The vast majority of abortions occur during the first trimester of a pregnancy. In 2021, 93% of abortions occurred during the first trimester – that is, at or before 13 weeks of gestation,  according to the CDC . An additional 6% occurred between 14 and 20 weeks of pregnancy, and about 1% were performed at 21 weeks or more of gestation. These CDC figures include data from 40 states and New York City, but not the rest of New York.

About 2% of all abortions in the U.S. involve some type of complication for the woman , according to an article in StatPearls, an online health care resource. “Most complications are considered minor such as pain, bleeding, infection and post-anesthesia complications,” according to the article.

The CDC calculates  case-fatality rates for women from induced abortions – that is, how many women die from abortion-related complications, for every 100,000 legal abortions that occur in the U.S .  The rate was lowest during the most recent period examined by the agency (2013 to 2020), when there were 0.45 deaths to women per 100,000 legal induced abortions. The case-fatality rate reported by the CDC was highest during the first period examined by the agency (1973 to 1977), when it was 2.09 deaths to women per 100,000 legal induced abortions. During the five-year periods in between, the figure ranged from 0.52 (from 1993 to 1997) to 0.78 (from 1978 to 1982).

The CDC calculates death rates by five-year and seven-year periods because of year-to-year fluctuation in the numbers and due to the relatively low number of women who die from legal induced abortions.

In 2020, the last year for which the CDC has information , six women in the U.S. died due to complications from induced abortions. Four women died in this way in 2019, two in 2018, and three in 2017. (These deaths all followed legal abortions.) Since 1990, the annual number of deaths among women due to legal induced abortion has ranged from two to 12.

The annual number of reported deaths from induced abortions (legal and illegal) tended to be higher in the 1980s, when it ranged from nine to 16, and from 1972 to 1979, when it ranged from 13 to 63. One driver of the decline was the drop in deaths from illegal abortions. There were 39 deaths from illegal abortions in 1972, the last full year before Roe v. Wade. The total fell to 19 in 1973 and to single digits or zero every year after that. (The number of deaths from legal abortions has also declined since then, though with some slight variation over time.)

The number of deaths from induced abortions was considerably higher in the 1960s than afterward. For instance, there were 119 deaths from induced abortions in  1963  and 99 in  1965 , according to reports by the then-U.S. Department of Health, Education and Welfare, a precursor to the Department of Health and Human Services. The CDC is a division of Health and Human Services.

Note: This is an update of a post originally published May 27, 2022, and first updated June 24, 2022.

Support for legal abortion is widespread in many countries, especially in Europe

Nearly a year after roe’s demise, americans’ views of abortion access increasingly vary by where they live, by more than two-to-one, americans say medication abortion should be legal in their state, most latinos say democrats care about them and work hard for their vote, far fewer say so of gop, positive views of supreme court decline sharply following abortion ruling, most popular.

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Real Estate Research Trends and Directions in Africa:

Insights from the african real estate society conferences 2011-2022.

This study explores the nature of research contributions to the African Real Estate Society (AfRES) conferences and establishes the emerging trends across African real estate markets. The study employed a desktop-review of 500 abstracts published in the AfRES Conference proceedings from 2011-2022. A descriptive quantitative content analysis in addition to line charts and other descriptive analyses were employed. The study finds that top research themes are Housing/Markets Analysis (19.32%), Finance/Investment (17.69%), Appraisal/Valuation (15.75%), Institutions (11.04%), and Policy issues (10.39%). The country-focused contributions showed the predominance of Nigeria, Ghana, and South Africa. Furthermore, the study finds that the practice of alternating the location of the annual conferences across regions is valuable for attracting diverse contributions across regional markets while also fostering inclusivity. The results show a significant preference for quantitative (43.20%) and qualitative (26.80%) analyses by authors. The study highlights research gaps that real estate academics, the AfRES and international research groups should consider in developing their research agenda for the continent. While the study has not explored the full complement of real estate research outlets on the African continent, the study’s findings could help in understanding how the African market and her research directions compare with other continental peers.

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Copyright (c) 2024 Timothy Oluwafemi, AYODELE, Jonathan Oladeji, Abel Olaleye

This work is licensed under a Creative Commons Attribution 4.0 International License .

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