How to Use Physician Bios to Attract New Patients: 6 Examples
By Aha Media in Blog , Content development/ Copywriting , Health Systems and Hospitals
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality?
Maybe writing doctors’ bios is just something you know you should do to fill out the bio page. Do people even read physician profiles anymore?
Spoiler alert: they do! And there’s a lot you can do when writing doctors’ bios to help your team stand out.
Put yourself in the patient‘s shoes and imagine this: You recently moved across the state with your husband. You know one of you is going to catch a cold or flu bug sooner rather than later, and you’ll need a doctor on standby. But you have no one in this new city you can ask for a rec.
So how do you choose one?
First, you probably turn to trusty Google. You whip out your phone and type something like “family doctors near me.”
Then you scour. You click and scroll and read and revise your search term. You devour ratings and reviews.
You’re searching for a glimpse of the kind of people these doctors are. You want to know as much as you can before picking up the phone to schedule an appointment. You’re one of 75 percent of people who read a physician’s bio to see if they’re right for you.
Will You See This Doctor Now? It’s All About the Personality
Most provider profiles only give you the bare bones. If you’re lucky, you get a photo. The rest is likely credentials, which medical school they went to, location. Blah. (“But how is your bedside manner??” you shout at the screen.)
Luckily, that trend is changing. More and more hospitals are working to humanize their providers online, taking steps such as posting video interviews.
These examples of bios aren’t new ideas, but they show patients who the provider really is. And every hospital should be doing this – at bare minimum.
Provider Profile Examples:
Put a face to the name: always have a photo.
According to research from Doximity , people view doctors with profile photos twice as often as doctors without photos. And our research found that 50% of people seek out photos or videos of doctors before making an appointment.
Bare minimum: Include a simple headshot, something every doctor should have. If you want to go above and beyond, get more creative with the photo. Use a real background (like the doctor’s office) or show the provider outside of work.
Take a look at Dr. Jennifer Black , from Battleboro Memorial Hospital. In her “street clothes,” standing in a lush green background — doesn’t she look like the kind of doctor who will get what you’re saying?
50% of people seek out photos or videos of doctors before making an appointment. #hcmktg Click to Tweet
Give your doctors a voice: Feature real quotes
Once you’ve covered the basics (insurance, availability), move on to personality. Our research shows patients are more likely to make appointments with doctors who show similar morals and values through empathy.
People are wondering: What’s the doctor like? Do we have things in common to discuss during that awkward small-talk? Will I feel comfortable with this doctor?
Quotes are a great place to feature the doctor’s personal story in their own words. Patients want to hear them.
People are wondering: What’s the doctor like? Do we have things in common to discuss during that awkward small-talk? Quotes help answer this. Click to Tweet
Read the inspiring words Dr. Geoffrey D. Moorer , of Virginia Cancer Specialists, says about his passion for personalized medicine.
Put your doctors on camera: Use behind-the-scenes videos
A warm bedside manner, compassion and excellent listening skills are the doctor traits we’re looking for, according to Associated Press–NORC Center for Public Affairs at the University of Chicago.
Video is a great way to capture likability in examples of bios. This video of Dr. Carey Andrew-Jaja from Magee-Womens Hospital of UPMC has over 4 million views (behold the power of social media)! It shows him doing something that brings him joy — singing to the babies he delivers. Who doesn’t want to see that spark in a doctor’s eyes?
Branch out: Ask adventurous questions
What’s your philosophy of care? What made you become a physician? Where did you go to school? Snooze.
It’s time to dig deeper. Ask questions your competitors aren’t asking. Find out what sets your doctors apart. Allow patients to “Meet the Doctor” online, like Baptist Memorial Health Care does with Alyssa Dawn Throckmorton, MD .
Examples of bios with out-of-the-box questions:
- What makes you different from other doctors in your practice?
- What’s your favorite activity outside of work?
- Who do you spend your free time with?
- If you could spend a day with any person in the world, dead or alive, who would you choose?
- What would you do for a living if you weren’t a doctor?
Tip: An easy way to curate answers to these unique questions is through a survey. Send the survey via email and extract the responses for each provider’s profile.
Embrace patient feedback: Include ratings and reviews
If you’re looking for feedback on a doctor but don’t have anyone to ask, online reviews will tell you everything you needed to know (and more).
More hospitals are pulling ratings and reviews into provider profiles and for good reason. According to Healthgrades , 75% of Americans say online ratings and reviews influence their search for a physician.
Some provider profiles even display quotes from patient surveys — good or bad. Scroll down to see ratings and reviews for the University of Utah Health’s Jenna Steffen, MD . It doesn’t get much more transparent than that.
Make it easy to act: Use appointment buttons
One surefire way to annoy website visitors: make them do too much. (I’ll be first to admit it: I want my info fast!) Avoid frustration (and a high bounce rate) with a smooth journey and clear call to action.
‘Request an appointment’ is the ultimate profile goal for Dr. Dale Bauwen of Midwest Orthopedic Specialty Hospital. Users can easily get on the books with a doctor right from where they’re sold: the provider profile.
Break the Mold with Your Provider Profiles
After scouring tons of hospital websites in search of examples of bios, these profiles are some of the best we found. The best bios give potential patients an insight into a doctor‘s personality as well as their medical degree and make it easy to book an appointment.
If you want to be truly innovative with your provider profiles, we can help. Get in touch today .
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Doctor Bio Examples: 21 Effective Physician Website Bio Pages
Reputation Management for Doctors
As a doctor, your professional bio is one of the most powerful tools you have to showcase your expertise and attract potential patients. In this blog, we will provide you with key elements to include in a well-crafted physician bio and showcase some doctor bio examples that do a great job of using these elements.
We analyzed bio page of doctors from some of the best ranking websites in the most competitive markets, such as New York City, Chicago, Las Angeles and Houston. We also looked at Dental, Ophthalmology, Cosmetic, Dermatology, and Med Spa practices.
Here are our findings. Get ready to learn from doctors who are doing website biographies right!
The Importance of a Well-Crafted Doctor’s Bio
A well-crafted doctor bio is crucial in establishing trust and credibility with potential patients. This is essential for any practice that takes Doctor Reputation Management and Marketing seriously.
- It serves as a platform to showcase a physician’s expertise and experience in specific practice areas.
- Including personal information and interests can create a more personal connection with prospective patients.
- A concise and well-organized bio makes it easier for potential patients to find relevant information quickly.
- Regularly updating and maintaining the bio demonstrates ongoing professional growth.
8 Key Elements to Include in a Doctor’s Bio
When creating your doctor biography, it is crucial to incorporate essential components that will differentiate it and adhere to Google’s E-E-A-T guidelines, which represent Experience, Expertise, Authoritativeness, and Trustworthiness. Adhering to these guidelines not only enhances your profile’s chances of improved rankings in Google but also improves the performance of your bio page, leading to more phone calls, form submissions, etc.
1. Add Your Personal Touch with Hobbies, Values, and Philosophies
Connect with your patients on a personal level by sharing your hobbies. This is a great way to build rapport and show them that you are more than just a doctor. In addition, highlighting your values and philosophies allows patients to understand your approach to healthcare and what sets you apart.
Incorporating patient testimonials is a powerful way to demonstrate the positive impact you’ve had on their lives. Using storytelling techniques engages readers and makes your bio memorable. Lastly, make sure to emphasize your dedication to providing compassionate care.
Dr. Rick Kline – Uses a picture of his family and video of a media appearance to help personalize his bio page.
Dr. Ravi Somayazula – Uses a video made with a webcam or cell phone to add personalization to his bio page.
Dr. David Kahn g – Highlights his personal philosophy and uses video to add personalization to the bio.
2. Demonstrate Your Medical Experience
Showcasing years of experience is a great way to instill confidence in patients. Research and involvement in clinical trials show dedication to advancing healthcare. By incorporating these elements into your doctor bio, you are providing a clear call to patients that you are knowledgeable and experienced in your field.
Enhance your bio by sharing any notable outcomes or achievements to help demonstrate your experience. Don’t forget to mention any hospital affiliations you may have.
Dr. David Stoker – Emphasizes his hospital affiliations and uses their logos.
3. Emphasize Medical Areas & Procedures You Specialize In
To attract patients seeking specialized medical help, clearly state the areas of medicine you specialize in. Highlight specific procedures or treatments that you excel in, along with any sub-specializations or areas of focus within your field. By explaining how your expertise can benefit patients seeking specialized care, you can showcase the value you bring to their health journey.
Dr. Vlad Fedin – Showcases his areas of expertise to highlight his specialties.
4. Highlight Your Education and Training
Highlighting your education and training is a crucial aspect of your doctor bio. Mentioning relevant degrees, certifications, and completed training programs showcases your expertise as a physician. If you have undergone any specialized training or fellowships in your field, be sure to emphasize them. By emphasizing your education and training, you can demonstrate your commitment to continuous learning and how it contributes to your expertise as a physician.
Dr. Robert Maloney – Lays out his education and training info on an easy-to-read grid.
5. List Your Representative Work and Publications
Including a list of publications you have authored or co-authored is a great way to demonstrate your involvement in advancing medical knowledge and practice. You can also highlight any research studies or clinical trials you have contributed to.
It is important to mention any medical journals where your work has been published as well. By listing your representative work and publications, you can effectively demonstrate your active role in advancing healthcare.
Dr. Olivia Hutchinson – Highlights her teaching, international lecturing and authorship.
Dr. Michael BYUN – He has very robust content that is extremely skimmable and lists a large amount of representative work and publications.
6. Include Your Speaking Engagements and Media Appearances
Highlighting your participation in speaking engagements and media appearances is a great way to showcase your expertise and influence in the medical community. Whether it’s giving lectures at medical conferences or sharing your knowledge through media interviews, these experiences demonstrate your ability to effectively communicate complex medical concepts to a broader audience.
Remember to include links or references to any podcasts, webinars or interviews you have participated in. By including your speaking engagements and media appearances in your doctor bio, you not only establish your thought leadership but also show your commitment to advancing healthcare through clear communication and engagement with the public.
David Cangello, M.D . – Highlights media appearances and uses logos of media companies.
7. Demonstrate Your Professional Associations and Honors
Highlighting your professional associations and societies is a great way to demonstrate your commitment to the medical community. Mention any leadership roles you have held within these organizations to showcase your involvement and influence. Additionally, including any honors or accolades you have received for your contributions to the medical field can further establish your expertise and credibility.
Showcasing your commitment to professional development and staying connected to your peers is important, so don’t forget to mention any volunteer work or community service related to healthcare. By emphasizing your professional associations and honors, you are establishing yourself as a respected and dedicated physician.
Dr. David Rapaport – Highlights certification and associations he’s a member of.
Dr. Bill Dorfman – Leads with his achievements and honors to differentiate himself from competitors and build trust and credibility.
Dr. Amanda Canto – Highlights her volunteer efforts and community involvement.
8. Patient Feedback: Incorporating Ratings and Reviews
Including positive patient reviews and testimonials not only highlights patient satisfaction but also builds trust with potential patients. Utilize ratings and review platforms to display patient feedback and demonstrate your dedication to their well-being. By encouraging patients to share their experiences and providing links to review sites, you can further enhance your reputation and attract new patients.
Dr. John E. Sherman – Uses the sidebar to show reviews for patients.
Dr. Parit A. Patel – Showcases reviews with review sources, dates and ratings.
Bonus Tips For Your Doctor Bio
Make it skimmable.
To make your doctor bio more skimmable, consider using bullet points or subheadings to highlight key information. Breaking up large paragraphs into shorter, digestible sections can also improve readability. Additionally, using bold or italics to emphasize important details will help draw attention to critical information. Including a brief summary at the beginning of your bio gives readers a quick overview, making it easier for them to find what they’re looking for. Finally, incorporating relevant keywords throughout your bio can help optimize it for search engines. By implementing these techniques, you can create a bio that is easy to scan and navigate.
Dr. Clayton Moliver – Uses headings and bullet points to make it easy to quickly scan his bio.
Keep the Design / Layout Simple
When crafting your doctor bio, it’s essential to keep the design and layout simple for an effective and professional look. Avoid cluttering the page with excessive graphics or images, as they can distract from the main content. Opt for a clean and professional font style and size that is easy to read.
Strategic use of white space can enhance readability and give your bio a more organized appearance. Ensure proper alignment of text and elements for a polished look. Consider using a consistent color scheme that reflects your personal brand.
By keeping the design and layout simple, you can create a visually appealing and user-friendly doctor bio.
Dr. Grant Stevens – Uses anchor links to help users quickly access the information they care about most.
Dr. Cara R. Downey – Utilizes accordion design to use space efficiently for sharing information.
Make It Mobile Responsive
Ensure your doctor bio reaches a wider audience by optimizing it for mobile devices. Use a responsive website design that adapts to different screen sizes, ensuring a seamless user experience. Prioritize essential information and make it easily accessible on smaller screens.
By avoiding large file sizes or complex layouts, you can prevent slow mobile loading times. Test your bio on various mobile devices to ensure it looks and functions correctly. Making your doctor bio mobile responsive is a great way to engage with patients who spend time on their smartphones and tablets.
Dr. Michael Kosdon – Uses mobile responsive design techniques to make the content easier to view on mobile devices.
Maintain and Update Your Physician Bio Regularly
To ensure your physician bio remains accurate and relevant, it’s important to regularly review and update it. Keep track of new accomplishments, awards, or certifications you achieve and add them to your bio. Remove any outdated information or credentials that are no longer relevant. Consider seeking feedback from colleagues or patients to make improvements.
Additionally, maintaining an ongoing record of major milestones or patient success stories can provide valuable content to incorporate into your bio. By regularly updating your physician bio, you can keep it fresh and engaging for your audience.
Displaying Your Individual Contact Info is a Personal Preference
Deciding whether to include your email, phone number or other contact details in your bio is entirely up to you. It’s a personal preference that depends on the level of privacy you desire and the convenience for potential patients.
Some doctors choose to provide alternative methods of contact, such as a contact form on their website, rather than displaying their direct contact information. Having direct contact information on a bio page can lead to an increase in spam.
Whichever option you choose, make sure to regularly monitor and promptly respond to any contact inquiries.
More Doctor Bio Examples
Dr. da niel barrett – has a link to watch him live..
Dr. Patrick W. Hsu – Promotes Instagram account.
Dr. Paul Vitenas – Includes a video tour of the practice.
Helpful Tools & Resources
Google’s latest update to the quality rater guidelines: E-A-T gets an extra E for Experience
Try Our Free Doctor Bio Form
Still not sure where to start when writing your biography? Try our free doctor bio form tool! The form:
- Easily guides you through the info you need to satisfy Google’s E-E-A-T Guidelines with your bio.
- Offers save and continue later functionality.
- Takes 15 – 20 minutes to complete.
- Will send the results to your email.
From there, you can use the info gathered to build out profiles on HealthGrades, WebMD, etc.
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Best Examples of Insta Bios for Doctors
Table of Contents
An excellent understanding of what the patients are looking for is the foundation of a great doctor’s biography. Writing a good one can occasionally be challenging.
This manual will show you how to write an influential doctor’s bio that can be used on the website, in newsletters, or elsewhere. A doctor’s biography is crucial information on a hospital website.
It serves as a brief introduction — the initial impression. The doctor’s bio includes information about who they are and what they do. That’s why, today, we are going to look at the best examples of bios for doctors .
You can use these examples on Facebook, Instagram, or other social media platforms you can think of!
Why Does a Doctor Need a Bio?
It is useful information who are on the hunt for a personal medical doctor.
A doctor’s specialty can also be useful to someone with a more ‘specific health problem’. For example, if you have a new mole you are concerned about, finding a doctor that specializes in ‘Skin Cancer’ can be useful. Not only that, but it will also save your time and the doctors’ time.
A good doctor’s bio with the right keywords can help with SEO. Patients can turn to an online doctor’s bio after researching location, accessibility, pricing, and opening hours.
Also shown is your extensive medical knowledge, showing people and potential patients how you work and who you are as a doctor and person.
You can use your personal bio of your medical services in a lot of places and circumstances. For example, in marketing materials. As a doctor, creating a good bio is an asset because it gives readers a better idea of your professional and personal life.
You can use your bio for proposals. Sending proposals to hospitals, patients, and other parties is a good way to demonstrate your benefits.
Another good place to use your bio would be teaching applications, presentations, and speaking opportunities. The physician biography is a great writing piece that introduces you to the world.
Here’s a quick preview of what you can offer and how good you are when applying for opportunities.
Tips for Writing a Great Bio for a Doctor!
You might find inspiration from a sample physician biography to help you plan your medical document.
You should include a professional-looking, welcoming photo. One of them might be a formal phone call with you as a licensed physician, like when you’re examining a patient.
You may want to take multiple shots at once to create uniformity if practicing various documents.
Describe your professional interests and background in your essay. Describe your clinical knowledge and areas of expertise here.
Aside from that, it’s crucial to state your medical specialty. It is to demonstrate your qualifications and establish your experience.
You can add an element of personal touch to your doctor’s hobbies if you can relate with them. People are also curious about your personality outside of your clinic or hospital.
You may also provide brief details regarding your background, such as motivation and inspiration for choosing a career in cardiology. What do you appreciate the most about your work? You can briefly discuss it in your bio.
You might want to include this information in your bio, depending on the length of your bio—short, medium, or long.
Don’t forget to mention your involvement in the community. You might also want to highlight any involvement in charitable endeavors or say your interest in clubs or organizations in the community.
Writing your bio also benefits from demonstrating your concern for society.
Give your doctor’s biography some thought when editing and proofreading. Do not publish or submit it before reading your bio a few times and making any necessary revisions.
As crucial as a stellar doctor biography is submitting a document free of errors.
Examples of Instagram Bios for Doctors
- Is there a doctor on this plane — sigh, here we go again!
- Be patient, or you’ll end up as my patient!
- Always go to your yearly check-ıp — you never know if you need to see us or not!
- Inspiring fellow students to learn medicine ever other day!
- Afraid you might have a terrible underlying illness? Come to your check-up and start your treatment today!
Examples of Bios for Doctors — Professional
- Every cancer patient, as well as their family, is different and has specific requirements. I aim to create a customized treatment plan for each and every one of my patients to help them achieve the best results.
- My extensive orthopedics experience has taught me two things. Keep up with the most recent developments in orthopedic treatment, and spend time getting to know your patients’ individual needs.
- It is a great honor to work with families in the Inherited Cardiac Arrhythmia Program to define different aspects of inherited cardiac conditions. Every day brings a new set of circumstances and scenarios, but solving every problem as a team is very satisfying.
- It is not unusual for people’s lives to fall apart when they go through trauma or significant life stressors. Bringing healing to those who have endured a traumatic or stressful experience is one of my passions. We are all people who want to feel comfortable, at peace, whole, and safe. I have received training in various modalities, including Relational Gestalt Therapy, Gestalt Play Therapy, Somatic Experiencing. Furthermore, a somatic approach to the treatment of trauma, and EMDR, because I am aware that no single system is appropriate for every individual.
In conclusion, we hope you enjoyed our compilation of the best bios for doctors and medical professionals. These examples of bios for doctors provide a great way to show off your skills and accomplishments while still keeping things professional. If you liked this article, consider sharing it with your friends!
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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