exploring business assignment 2 coca cola

• International
• Topical and themed
• Early years
• Special needs
• Schools directory
• Resources Jobs Schools directory News Search

BTEC L3 Business Resources

• Add a resource

Welcome to the number one source for all your BTEC Business Level 3 Assignments with over 1000 sales. I'm a former BTEC Level 3 Business teacher who is dedicated to provide you with the best Distinction* standard, well-structured, assignments and notes for exams. I have helped hundreds of students to achieve high grades, thus buy with confidence. If you have any questions, please don't hesitate to contact me, I will get back to you within a day.

3k+ Downloads

More about this author Less about this author

All resources

Unit 8 Recruitment and Selection Assignment 2 create job offer and reflect on individual performance

Unit 16 Visual Merchandising Assignment 2 Learning aim C Create successful display for retail outlet

Unit 2 Developing a Marketing Campaign, Example Destincion Student Work

Unit 17 Digital Marketing Assignment 2 Learning Aim C Develop campaign for selected product or brand

Unit 22 Market Research Assignment 1 Learning Aim A Examine the types of market research in business

Unit 3 Using Social Media in Business Assignment 2 plan to use in business to meet requirements

Unit 8 Computer Games Development Assignment 1 Investigate technologies used in computer gaming

Unit 5 International business Assignment 3 strategic & operational approaches to international trade

Unit 4 Managing an Event Assignment 3 Stage and manage a business or social event & Reflect on the

Unit 8 Computer Games Development Assignment 2 Design a computer game to meet client requirements

Unit 22 Market Research Assignment 2 Learning Aim B & C Plan activity to meet marketing objective

Unit 1 - Exploring Business, Assignment 2 The Effects of the Environment on a Business

Unit 5 – International Business, Assignment 1, Explore the international context for aa business

Unit 21 Training and Development Assignment 1 Employee Development, Reasons, Benefits & Costs

Unit 1 Exploring Business Assignment 1 Learning aims A & B

Unit 19 Pitching for a new Business Assignment 2 Develop a business plan for micro-business start-up

Unit 18 Digital Animation and Effects Assignment 1 Investigating Digital Animation and Effects

Unit 3 Using Social Media in Business Assignment 1 business promote their products & services

Unit 4 Managing an Event Assigment 2 Feasibility of a proposed event & detailed plan for a business

Unit 17 Digital Marketing, Assignment 1 Learning Aim A & B Examine the role mix & Effectiveness

• TOP CATEGORIES
• AS and A Level
• University Degree
• International Baccalaureate
• Uncategorised
• 5 Star Essays
• Study Tools
• Study Guides
• Meet the Team
• Business Studies
• Structures, Objectives & External Influences

Unit 1 Investigating Business of Coca-Cola and Nike

Unit 1: Investigating Business

TASK 2                                                                                                   Business Aims

The AIMS and OBJECTIVES OF COCA COLA ENTERPRISE AND NIKE

What is an Aim and what is an Objective? State the differences between both.

Aim   What one intends to do or achieve.

Specific Aims for CCE

• To create a work place where employees can work without fear of harassment or bullying.
• To pride in what they do and how they do it
• To be the Best
• To always look for talented people who are commercially minded.
• Remain one of the best names in the soft drink industry.

Specific Objectives for CCE

• To reinforce the behaviours and attributes that make they successful
• To create a unifying, clear and consistent identity for our business
• To provide a framework for leadership and decision making

To reduce the amount of material used to bottle their beverages

Objective   small targets you strive for an order to achieve your aims.

  Specific Aims for Nike

• To help the company achieve profitable and sustainable growth.
• To corporate responsibility issues they face and how Nike approaches them.
• To play a role in effecting positive, systemic change in working conditions within our industries.
• To create innovative and sustainable products.

To be the best sports company in the world.

To be the most famous sport company in the world,                                                                                              , specific objectives for nike                                                      , bring inspiration and innovation to every athletic in the world., focus on the needs of athletes., to eliminate the toxic chemicals commonly used making products and materials., to help athletes perform better., to open more stores every year., to make more money each year than other sports manufacture..

Difference between them is that the aim is what you strive to achieve and the objective is what you will deliver.

‘Objectives need to be measurable’. Businesses ensure that objectives are measurable by making their objectives really specific, so that you can see if you have met them or not. So for example if a company objective is to increase profit form 1% to 3%, then the employees will be able to check if they are successful or not.

The main aim of coca-cola enterprise is to remain one of the best names in the soft drink industry. Another main aim for coca coal enterprise is to always looking for talented people who are commercially mucked.

The main aim of Nike is to be the best sports company in the world. And also the main aim of Nike is   to create innovative and sustainable products.

Coca cola enterprise and Nike have aims and objectives, as they are essential for a business to become successful. Any business that doesn't follow or try to achieve their aims is not successful because it hasn't succeeded with its plans. The two businesses have different aims and objectives because of location. Coca-cola enterprise is only located in place where they have their factory. Nike has many stores so they would have more customers by being in more places there is a chance to sell more products. They as well have different aim and objectives because of Activities. Fro example they make different product. Coca-cola makes bottles, Nike makes clothes. So it makes their aims and objectives very different even if they both sell products. Also financial situation of coca-cola and Nike makes their aims and objectives different because for example Coca- cola enterprise is a big company which is located in one place. Nike has many stores expand worldwide. So their aims and objectives are slightly different.

My both businesses cce and nike have different aims and objectives but also they have some similar to each other. the two similarities between my businesses aims and objectives are that firstly, one of the aims of coca-cola says that remain one of the best names in the soft drink industry. when one of nikes aim says: to be the best sports company in the world. these two aims are similar because they both say about being best in cce’s case it will be best name in soft drink. in nike’s case it will be the most famous sport company in the world. another example of similar aims that cce and nike have is that my both businesses want to be the best companies in selling or manufacturing goods which they product..

The changes that each business could make to enable the aims and objectives to be met more effectively for example one of Nike’s aims is to help the company achieve profitable and sustainable growth. Objective to this aim to this is to open more stores each year. Nike could me more effectively by opening 50 more stores each year for example in most busy places such as: Central London, so this might give profitable and suitable growth for company. Coca Cola Enterprise to enable their aims and objectives to be more effectively as one of their aims says that need ... This is a preview of the whole essay

The changes that each business could make to enable the aims and objectives to be met more effectively for example one of nike’s aims is to help the company achieve profitable and sustainable growth. objective to this aim to this is to open more stores each year. nike could me more effectively by opening 50 more stores each year for example in most busy places such as: central london, so this might give profitable and suitable growth for company. coca cola enterprise to enable their aims and objectives to be more effectively as one of their aims says that need to be the best sports company in the world. the.

Unit 1: Investigating Business        

Task 3                                                                                       Business Ownership            

The business Ownership of Coca Cola Enterprise and Nike

The there are different types of ownership

• Sole trader- is a business owned by one person with unlimited liability.
• Partnership- Examples of this type of ownership include doctors, dentists and solicitors. This type of ownership can benefit from shared expertise, but like the sole trader, have unlimited liability. There must be two or more people in this type of ownership.
• Companies- This type of business must have a minimum of £50,000 in share capital. Being part of this type of ownership means that you are not personally liable for the firm’s debts ( ). The ownership of a limited company is divided up into equal parts called shares. Whoever owns one or more of these is called a . Also companies divide in two groups: Private limited companies and Public limited companies. Private limited companies are often a family-run business with the protection of limited liability. Public limited companies are large organizations whose shares are traded on the Stock Exchange.  
• Franchises-  As part of this type of ownership companies make agreements for private individuals to buy the right to sell their goods, for example Burger King. The franchisee runs a private business, with the franchisor being a percentage of the profits. In return, the franchisee can use the company’s logo and have the shop fitted out in the company style.
• Public sector- This ownership refers to a service or industry owned by the state (controlled by central government), for example: National Health Service, Emergency services, State education  

The Coca-Cola enterprise is private limited companies. The benefits of forming a private limited company are that for example all shareholders have the protection of limited liability and can lose only the amount they have invested no matter how much money is owned. Also if for example CCE needs some extra money then bank is more willing to lend money to Public limited companies. Setting up a private company as well is quiet easy and there is no fixed amount which has to be invested. So for example coca-cola enterprise would be needed £100 or £200 from the outset. Shares also cannot be transferred to other people unless all the shareholders agree, so for example if coca cola wants sell to someone 1% shares then all shareholders need to agree with this. As well they cannot be bought by members of the public. This gives the owners direct control of the business.

The drawbacks of forming a private limited company are for example Coca-cola and have to comply with more regulations than sole traders or partnership. They have to register with the Registrar of companies and large companies such as Coca-cola must have their accounts audited by an accountant. Also the owners must not choose a name which is the same as the existing company if this would cause confusion to suppliers or structure of the company and other details before formation can be agreed and the documents completed. There are also costs involved, usually about £200 so it is another drawback of forming a private limited company. Coca cola enterprise and choose this type of ownership because of benefits which I said before. Also they choose this type of ownership because for example there are more sources of finance available to companies such as Coca-coal, particularly those also with a good track record. Sources can include local authorises such as European grants for development areas.

The Nike is a Public Limited Company (PLC). The benefits of this type pf ownership are for example a public limited company can remain a small enterprise. The minimum is two directors and two shareholders. Large public company can achieve savings which smaller company cannot. For instance, they can mass produce goods for sale and buy in bulk to save money. Also other benefit of forming a PLC is that if there are many shareholders in Nike then the amount of capital for expansion and development is greatly increased because there are many shareholders in Nike so it also increases the overall value of company.

The drawbacks of forming a PLC are for example Shareholders expect a dividend in return for their investments and will also want the shares to increase the value. If for example Nike would be in difficulties and their share values fall, then many shareholders may sell, which the company vulnerable to a take over bid. Also a public limited company is registered as such with the Registrar of Companies and must comply with many external regulations. The financial affairs of the company the discussions and votes at the annual general meeting are often reported in the media. Because Nike is such a big company and they have for example financial difficulties, this quickly becomes public knowledge. So it is another drawback of forming PLC.  

Nike chooses this type of ownership because as they are PLC they can sell their shares globally. This will increase their profit so they can for example build for those money new factory or new store. Also if there are more shareholders then the value of shares increases and then Nike will get more money.

This type of ownership affects the responsibilities and involvement of the owners in CCE because as they are LTD the owner for example can decide if he wants to sell CCE to someone else or not so, it means that owner controls the company and basically he makes decisions.

• Unlimited Liability means that the owners are responsible for all debts. If the business struggles, then the owners may have to sell personal possessions to pay the debts. If they cannot do this, they are declared bankrupt.
• Limited liability restricts this responsibility. The owners are liable to pay debts only up to the limits of their investment. They would not usually have to sell their personal possessions.

Comparison and Suggestions of business ownership

Nike is PLC company so it means they can sell shares to the public, CCE is Ltd company so it means that they can’t sell their shares to the public. The two differences between my two businesses ownership are that firstly as Nike is a PLC they can sell their share to shareholders this increases their amount of capital. But CCE cannot sell their shares because they are Ltd Company. Secondly in Ltd company shares cannot be transferred to other people unless all the shareholders agree, and cannot be bought by members of the public. In PLC company shares can be transferred to other people unless all shareholders agree, so it shows also that PLC Company can lose their control over the company if they sell a big amount of shares to people, when in LTD Company the owners get direct control of the business. The two similarities between Nike’s business ownership and CCE business ownership are that firstly both companies must not choose a name which is the same as an existing company because this would cause confusion to suppliers or customers. Secondly, additional finance for example for expand the company, my both business can borrow from a range of financial institutions to ask for special loans called debentures from e.g. bank

TASK 4    Business Locations

The business location of Coca Cola Enterprise and Nike

Here is the biggest factory of CCE’s in Edmonton.+

The reasons that CCE located their factory in Edmonton are for example in Edmonton there are many transport links so, if trucks are collecting CCE’s goods then they can move easily to their customers because the links of transport.  

This map shows how coca-cola enterprise is spread out across the UK. Also this map shows how CCE distribute their products.  

The sales techniques (telephone, internet and mail order) have influenced on my businesses location because for example if Nike and CCE would locate their factories where there is no telephone and internet then it would influenced company and customers because, company would not communicate with distributors so for example CCE could not sale their goods because they could not contact with their distributors and this would influenced on company because they will not get money for their products because they did not sale it. The same thing is with Nike.

Financial help (local, national or European funding) have influenced on my business location because Nike and CCE need some extra money for example to expand. So they would locate their factories where for example government is more likely to give out money.

Local government charges have influenced where the business is located because for example Nike would wants to locate their factory where TAX is low so then they would pay less money for it and save money to use for other things such as expand. Also Nike would not locate their factory where for example TAX is extremely high. So local government charges have a big influenced where to locate business.  

The Cost of labour have influenced where the business is located because Nike and CCE need people to for their factories. So for example if CCE locate their factory where accommodation and life is very expensive and also if transport from each labour’s house to CCE is expensive then if they would like employ a labour from that place then that person would expect to get more money from CCE for his work because where he lives in place where life is So it means that CCE locate their factories in places where accommodation and life is cheap so they may pay less for labour. The number of people with appropriate skills available to work in a particular area have influenced where Nike and CCE is located because they need actually a big amount of numbers of people to work for their factories because. They also need a people with appropriate skills to work for them. So, firstly they would locate their factories where there is enough amounts of people to work of them. For example they would not locate their factories in small village because there aren’t enough amounts of people to work for CCE, without workers CCE would not survive. Secondly if CCE needs people with appropriate skills then they need to locate their factories where there are many very good skilled people.

Comparison and Suggestions of Business Location-

Nike and CCE are located in different location and also they are spread out differently. The two similarities between location of Nike and CCE are that they locate their factories near good transport links because of better distribution their goods. The other similarity between location of Nike and CCE is that local government charges really influenced on location on my both businesses because they both locate their for example factories where they would pay e.g. TAX less than the other places. So, they would not locate their factories for example in Central London because the Tax would be extremely high. The two differences between location of Nike and CCE are that Nike locates differently their factories and their stores or headquarters. So for example Nike don’t locate their factories where their stores.

An aim of Nike is to increase their profit they could do this by locating in even more places, locating in areas with the opportunity to receive local government funding, locating in places where there is high unemployed as they will have new and lots of stuff. Also an aim of CCE is to distribute their goods as much they can. So they could do this by locating in good transport link area for suppliers and distribution.

Task 5                                                                Business Activity

The Business Activity of Coca Cola Enterprise and NIKE

The main activity of CCE is manufacture and distribute of 'CocaCola' products in                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Great Britain.

The main activity of Nike is manufacture and distribute of sport clothes and footwear.

• Sale of goods- Both Nike and CCE sale their goods. Even if they are in different industry position. Nike sells clothes and trainers for people; CCE sells bottles and cans to their distributors so, Coca Cola soft drinks so this is the core activity of this business.
• Manufacturing of goods- Only  CCE manufacture their goods. CCE makes bottles and cans for the Coca Coal soft drinks. .

Service is the non-material equivalent of a . It is an experience. It is something which is not touchable. Good is something that you can touch it, feel it and see it.

Primary sector generally involves the changing process of natural resources into primary products. Most products from this sector are considered raw materials for other industries. Major businesses in this sector include , , ,  and all  and   .

Secondary sector includes those economic sectors that create a finished, usable product:  and . This sector of industry generally takes the output of the primary sector and manufactures finished goods or products to a point where they are suitable for use by other businesses, for export, or sale to domestic consumers.

Service sector   is one of the three main industrial categories of a developed , the others being the  ( ), and  (extraction such as ,  and ).

My both businesses CCE and Nike are the service sector because the manufacture their products and also distributing.

CCE is a company that sells goods such as bottles, cans.        

Nike is a company that sells goods such as clothes, trainers, accessories.

The main customers of CCE are Retailers - ranging from large multiple supermarkets to corner shops, newsagents and petrol forecourts. Organisations - schools, colleges, hospitals, workplaces, pubs, clubs, restaurants, cafes and cinemas, Wholesalers.

The main competitors are companies which as well distribute soft drinks.

The main customers of Nike are all people.

The main competitors of Nike are companies which manufacturing as well clothes and trainers, such as: Adidas.

• Level of consumer spending on different goods and services-
• Number of people employed in different activities-
• Value of the goods and services produced-
• Effects of technological developments-

In recent years the number of people employed in different activities increases as the, CCE is a service sector so they manufacture and distribute their goods and as they get more jobs  they need more people employed in company in different activities.  expand every year they need  So, if company develop and expand every year like CCE then they need to employ more people. Also as Nike is the service sector same as the CCE it means that they manufacture and distribute their goods so the number of people employed which they need in recent years in different activities also increases as well as in CCE. One of the reasons is expanding.

Task 6                                                                Functional Areas

Functional Areas within The Coca Cola Enterprise

The spider diagram below shows the main functional areas of Coca Cola Enterprise.

 Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return.

Sales is the exchange of goods or services for an amount of money or its equivalent; the act of selling.

The finance in CCE and Nike is responsible for checking the money going in and out of a business. If there are problems, action must be taken swiftly. Computers and IT means that financial transaction can be recorded immediately and analyzed.

Administration and IT support – Nike and CCE receive information daily, in many different ways. This must be dealt with quickly so that customers and suppliers receive prompt answers. Also Nike and CCE generate its own paperwork which must be stored safely in case it is needed again. Computers are an essential part of many businesses as they are used for many administrative tasks. For this reason, many, organizations have a section responsible for maintaining the IT system.

Document Details

• Word Count 3474
• Page Count 12
• Level AS and A Level
• Subject Business Studies

Related Essays

The business I have chosen to study is Coca Cola.

Applied Business Studies Unit 1: Investigating Business

The Coca-Cola Company is the world's leading manufacturer, marketer and dis...

Investigating the Causes of the Decline in Nike’s Share Price

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Assignment on Coca-Cola Company

As the leading beverages company in the world, Coca Cola almost monopolizes the entire carbonated beverages segment. Beside it, Coca Cola also maintain their reputation as the leading company in the world using PESTLE analysis so that Coca Cola can examine the macro-environment of Coca Cola’s operations.

Related Papers

IndoMath: Indonesia Mathematics Education

Faula Rossydha

21st century mathematics learning is learning that refers to the four learning characters formulated in 4C, namely communication, collaboration, critical thinking and problem solving, creativity and innovation. One important aspect that needs to be improved is mathematical communication skills. This can be seen from the results of initial observations that the mathematical communication skills of students are still relatively low. This type of research is classroom action research with the aim to improve students' mathematical communication skills through the cooperative learning model gallery walk type. The research subjects were 32 students of semester V offering 2017 2017 State University of Malang 2019/2020 academic year. The material used is the limit function and derived functions. The results showed that the mathematical ability test scores in cycle I and cycle II were 69.6 and 78.1. The percentage of students who completed the first cycle and the second cycle was 67.5% a...

Horizonte de la Ciencia

Walter Toribio Casquino Rey

La ley del servicio civil, N°30057, y su reglamento, establece un régimen laboral para los trabajadores administrativos, a partir del año 2014; su finalidad es que, las entidades públicas alcancen mayores niveles de eficacia y eficiencia, y presten efectivamente servicios de calidad a través de un mejor Servicio de Civil, su finalidad es tener una mejor comprensión sobre el servicio civil. En la primera parte presentamos los antecedentes del empleo público en el Perú, hasta la Ley N°30057 Ley del Servicio Civil. Examinamos las causas por qué la Oficina de Recursos Humanos, no ha implementado este dispositivo legal, que permitirá mejorar las estrategias y políticas, de los recursos humanos en la Universidad, y brindar un servicio de calidad. Se realizó una encuesta a la muestra de 95 trabajadores entre nombrados y contratados. Al final presentamos nuestras conclusiones y recomendaciones.

Rabaska: Revue d'ethnologie de l'Amérique française

Laurier Turgeon

International Journal of Biotechnology for Wellness Industries

Tan Geok Hun

Pesquisa em Educação Ambiental

Angelica Gois Morales

A educação ambiental vem se formando numa rede de concepções, pormeio de diálogos e disputas de sentidos diante da relação sociedade-natureza.Assim, este artigo teve como objetivo analisar a narrativa da educaçãoambiental, focando suas tendências e concepções que vem permeando odiscurso dos profissionais educadores ambientais. As várias concepções sobreo ambiente propiciam uma diversidade que pode ser enriquecida, emperspectiva sincrônica, pela combinação dos elementos entre as concepçõeseminentemente complementares que apresentam diversos caminhos,resultados da evolução histórica da própria institucionalização da educaçãoambiental. Considera-se que a educação ambiental está construindo novasformas de pensar e agir diante das suas múltiplas correntes, as quais têmpermeado as discussões do processo formativo da educação ambiental.

Ruzanna Zulkipli

Clinical Research in Cardiology

STEVEN LUPOVITCH

In this article, the name of the GLORIA-AF investigator Anastasios Kollias was given incorrectly as Athanasios Kollias in the Acknowledgements. The original article has been corrected.

Márta Szücs

Journal of the American Chemical Society

Miquel Salmeron

American Journal of Physiology-Cell Physiology

Mammalian skeletal muscles undergo adaptation in response to alteration in functional demands by means of a variety of cellular signaling events. Previous experiments in transgenic mice showed that an active form of Ca2+/calmodulin-dependent protein kinase IV (CaMKIV) is capable of stimulating peroxisome proliferator-activated receptor γ-coactivator 1α (PGC-1α) gene expression, promoting fast-to-slow fiber type switching and augmenting mitochondrial biogenesis in skeletal muscle. However, a role for endogenous CaMKIV in skeletal muscle has not been investigated rigorously. We report that genetically modified mice devoid of CaMKIV have normal fiber type composition and mitochondrial enzyme expression in fast-twitch skeletal muscles and responded to long-term (4 wk) voluntary running with increased expression of myosin heavy chain type IIa, myoglobin, PGC-1α, and cytochrome c oxidase IV proteins in plantaris muscle in a manner similar to that of wild-type mice. Short-term motor nerve ...

RELATED PAPERS

International Journal for Uncertainty Quantification

Olivier Le Maitre

Revista Brasileira de Medicina do Esporte

Gabriel Luiz Soares Ribeiro

Frontiers in Oncology

Karthik Pittala

Chinese Optics Letters

Tiago Alves

Journal Français d'Ophtalmologie

Didier Ayena

Mathematics of Control, Signals, and Systems

Sonny Yuliar

Proceedings of the 2nd International Workshop on Design, Deployment, and Evaluation of Network-Assisted Video Streaming

samira afzal

Frontiers in Digital Health

Endeshaw Chekol Abebe

Current Biology

Santiago Velásquez Uribe

ΕΠΙΣΤΗΜΟΝΙΚΗ ΕΠΕΤΗΡΙΔΑ ΚΕΝΤΡΟΥ ΙΣΤΟΡΙΑΣ ΘΕΣΣΑΛΟΝΙΚΗΣ ΤΟΜΟΣ 10

Γιώργος Σακαγιάννης

Bulgarian Comparative Education Society

Natasa Vujisic Zivkovic

Denise Defina

جامعة ديالى- كلية التربية للعلوم الانسانية

Hanan Mahboob

New Biotechnology

Gerrit Borchard

Yiseul Hwang

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024