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HOW TO WRITE AN EYE-CATCHING COVER LETTER

Writing A New Cover Letter

Whether you’re actively applying for jobs or gathering all the required materials to begin your search , you’ve likely begun to think about how to write a cover letter that will help you stand out among the rest. Writing a cover letter can feel tricky and time consuming, and while you can browse pages worth of cover letter examples, you’ll want to create a piece unique to you, because after all, it’s one of the most important steps of the job application process. We’re sharing four key pointers to ensure you are ready to write your next cover letter like a seasoned pro.

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The cover letter introduction

Hiring managers and recruiters alike are busy individuals, so ensuring that your introduction paragraph is both engaging and unique in its approach to introduce you, the applicant, is key. While you do want to engage the reader, you should use this first paragraph as a way to introduce yourself while including a few key sentences that cover your interest in the company, the position, and the value you could add as a potential new hire. This is not the time to detail out why you’re leaving your current role, skills you’re looking to learn , or why you are the only candidate for the job.

A strong cover letter example introduction might sound like this:

As an active follower of 24 Seven (example company) and its presence in the staffing and recruiting industry (example industry), I was ecstatic to see the open role for an Account Manager. After spending the last two years developing and perfecting my own unique recruiting approach for (current company) through advanced outreach and pipelining, I would love the opportunity to source and hire stellar talent for 24 Seven.

A weak cover letter example introduction might sound like this:

My name is Mary and I’m a great Account Manager. I saw this job posted on Glassdoor and because of my background in recruiting and talent management, I thought I would be a strong fit. I’m currently looking for a new role, as I was recently laid off. With my skills and the skills I look to build, I know I would be the ideal candidate for this role!

The ideal candidate

Now that you’ve taken the opportunity to state your interest in the company and position within, it’s time to share why you’re the ideal candidate for the job. Since you’ve briefly detailed your value-add in the introductory paragraph, now is the perfect time to expand on your past experience and how it directly aligns with the role you’re applying for . While your resume acts as an outline, this paragraph will allow you to go more in-depth about your specific responsibilities and experiences in prior roles.

Cover letter example points to include:

How did you manage the responsibilities you had effectively?

How did you gain and build upon your skillset?

How did you help grow initiatives within the company?

What are some major projects you worked on and how did the final product turn out?

The dream company

Once you’ve expanded on why you are the perfect candidate for the role, now is the time to share why the company is the right fit for you as an applicant. This shouldn’t be a paragraph detailing out how much you love the company, but rather what attracts you to them as an organization and a potential employer. How does the company’s mission and vision directly align with where you see yourself as an applicant now and as you move forward in your career?

Stances the company has taken on social issues and how you relate to them

An industry focus that directly aligns with your passions and interests

Steps the company has taken as they have grown/expanded that you have taken note of

A strong company culture presented through social media and the company’s website and how it matches your work style

The sign-off

You have now successfully covered all the bases that come with writing a strong cover letter, but you’re not done just yet. For this final paragraph, you’ll want to briefly summarize the points you’ve made throughout while sharing once again why you are the best fit for the role. This is your last pitch, so make sure your tone is both professional and to the point while including all important parting details. Lastly, be sure to extend thanks for the time spent reading your cover letter – a simple thank you can go a long way!

Are you ready to begin writing your next cover letter? Give it a shot! Using the steps above and the cover letter examples provided, you should be ready to catch the eye of hiring managers and land your next job. Looking for more career advice? Click here !

eye catching cover letter introduction

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The 23 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

→ Click here to access 5 free cover letter templates [Free Download]

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

eye catching cover letter introduction

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

  • Standard Cover Letter Example
  • Data-Driven Cover Letter Sample
  • Entry-Level Cover Letter Example
  • The Cover Letter That Explains 'Why,' Not Just 'How'
  • The 'We're Meant for Each Other' Cover Letter
  • The Cover Letter with H.E.A.R.T.
  • Short-and-Sweet Cover Letter Example
  • The Short Story
  • The Bare Bones Cover Letter
  • The Breezy Follow-Up
  • The Administrative Assistant Cover Letter
  • The Internship Cover Letter
  • The Brutally Honest Cover Letter
  • The Pivot Cover Letter
  • The Graphic Design Cover Letter
  • Consulting Internship Cover Letter Example
  • Nonprofit Referral Cover Letter Example
  • General Email Inquiry Cover Letter Example
  • Post-Phone-Call Cover Letter Example
  • Mission-Driven Graduate Cover Letter Example
  • Short Recommendation Cover Letter Example
  • Professor or Research Position Cover Letter Example
  • Director Cover Letter Example
  • Editorial Cover Letter Example
  • Promotion Cover Letter Example
  • Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

cover letter examples: standard cover letter

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

cover letter examples: data driven cover letter

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

cover letter examples: entry-level cover letter

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

cover letter that explains "why" with a story about a childhood experience with the chicago cubs

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

We're meant for each other cover letter submitted to HubSpot

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

cover letter that details experience according to hubspot values: humble, empathy, adaptability, remarkable, and transparent.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Cover-Letter-Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

Short and sweet cover letter example with only three sentences

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

  • Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
  • Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

  • Detail the experience she already has with the organization.
  • Stand out to the hiring team.

short cover letter example from basha coleman that starts with a short story about her existing experience with pepsi

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

short cover letter example with summarized bullet points

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

short cover letter example from Amanda Edens with bullet points and breezy language

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

  • Summarizes the expertise she has relevant to the posting
  • Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
  • The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

Cover Letter Example: Admin Cover Letter

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

Cover Letter Examples: Internship Cover Letter

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

  • Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
  • Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
  • Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

  • How to Find a Job After College
  • Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

Brutally honest cover letter example

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

  • How to Stand Out and Get Hired at Your Dream Company
  • How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

Cover Letter Example: Creative Pivot Cover Letter

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

sandra barnes cover letter

It’s got so much going for it:

  • Pop of color
  • Clean layout
  • Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

consulting cover letter

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

job cover letter examples: nonprofit referral

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

job cover letter examples: general internship inquiry

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

job cover letter examples: post phone call

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

job cover letter examples: mission driven

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

job cover letter examples: short recommendation

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

job cover letter examples: professor or research

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

job cover letter examples: director

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

job cover letter examples: editorial

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

job cover letter examples: promotion

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

job cover letter examples: law

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

  • Dear Sir or Madam Alternatives
  • Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

  • How to Write an Introduction
  • Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

  • How to Write About Your Professional Background
  • Professional Bio Examples
  • LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

  • Email Closing Line Examples
  • Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

HubSpot Cover Letter Template

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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  • Our Writers

How To Start Cover Letter To Make It Eye-Catching

How to start cover letter

What is a cover letter? It’s a self-description, marketing tool and an outlet for explaining details about your personality which don’t belong to resume. For a hiring manager, however, the cover letter is something different. It’s the reason to read your resume carefully – or to trash it without any consideration.

If the prospective employer mentioned that you should apply with a cover letter, then it does matter. So, you need to use all your creativity and motivation to create the letter which they will find appealing. The advice from our professional resume services will help you to write it in the right way.

Writing a cover letter: what makes the difference?

If you’re not familiar with the rules of writing a cover letter , check here: http://resumeperk.com/blog/how-to-write-winning-cover-letter-for-job-applications . If your cover letter only has one paragraph, or sounds weak in comparison with other cover letters you’ve found in the web, consult the above article too to learn the basics of cover letter writing.

Just like with any web writing, the success of your cover letter depending a lot on choosing the right structure. The one you should apply is called “ the inverted pyramid ”.

What does it mean?

When writing a cover letter, you should put the most relevant information first. Putting forward your biggest strengths is the chance to catch the wandering eye of a busy recruiter, who is unlikely to read through every single letter he received via email.

So, communicate your objective and advantages with clarity and confidence. Don’t waste their time by writing lengthy introductions you’ve copied from someone else’s covering letter. If you need a working free cover letter examples,  feel free to check our Samples section: http://resumeperk.com/blog/manager-free-cover-letter-example .

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  • Can Cheap Resumes Service Actually Get You More Interviews?
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  • Discover Your True Calling: Tips From Resume Services Online
  • 11 Signs Of Reliable Resume Writing Companies
  • An Executive Resume: Tips From Online Resume Writing Service
  • How To Fix My Resume? 3 Surefire Ways

How to start a cover letter?

As you’ve figured out that you should impress the recruiter from the very first paragraph, it’s time to put this knowledge into practice. Cover letter is too important to make write it like everyone else does; so, you’ll need to take advantage of your creativity. Here are a few techniques you can implement right now:

  • Open it with the position name Most career experts agree that you don’t need lengthy introductions before you get straight to the point. Get the cat out of the bag in the very first sentence. Write what you specialize in, how many years of experience you have to offer, and which are your key achievements. However, don’t go overly detailed here – you’ll have the chance to add detail in the body of your cover letter.
  • Showcase your enthusiasm Employers value enthusiasm. What is more, they value passion over your skills and years of expertise. It doesn’t mean that the enthusiasm can replace the experience and skills. However, if you’re truly enthusiastic about getting in, you’ll have good chances for the job even if you lack in skills. Writing that you’re ‘enthusiastic about joining the team’ is not enough, though. Show what the reason is that makes you feel passionate about working with them. Give examples, if any. And remember that from the employer’s perspective, excitement means loyalty and dedication with the future, that’s why showing genuine interest works.
  • Show your love to the company If you’ve consumed some of the company’s products or tried the services, or are somehow connected to what the company does (or did), do mention it. Tell a personal story if you have something to share. For instance, if you are applying to the software company that specializes in xbox games development, you can tell how you used to spend hours playing their games as a teenager and it is this passion to video games that determined your career path as a game developer. Stories are 22 times more memorable that just facts, so you’ve got serious odds to get noticed and remembered.
  • Highlight the personal connection with the company Does your friend or acquaintance works with the company and recommended you to apply for the job? Use the power of personal connections when trying to get an interview (if you want to master the art of passing interviews with ease, click here: http://resumeperk.com/blog/top-15-questions-to-end-the-interview-with ). Start your cover letter with the name of the person who has recommended the job to you – the higher position your friend obtains, the better will the result be. Networking and personal connections themselves can get you the job, so be sure to use the power of personal connections.
  • Enrich your cover letter with keywords If you apply for a big company that uses the ATS, be sure to stuff your cover letter with keywords – just like you did with your resume (for more tips on resume keywords, check the resume keywording tips ). Adding more keywords guarantee you the higher ranking in the ATS and more visibly.
  • Show you’re up to date with their news What to do if none of the above tips suit you and you feel totally discouraged about writing the opening paragraph? If you can’t think of how to present your strength, use the different approach. Show that you follow the company news and recent events and got interested in what had happened recently. For example, you can mention the recent interview with the company CEO, their latest advertising campaign or launch of the new product. Awareness of the company’s events will differentiate you from the rest of applicants. Moreover, you can go further and use the following tip for better result.
  • Offer a solution to the problem This doesn’t have to be the first sentence, though. But if you manage to do so, your chances for interview will increase tremendously. Do a research about the company’s goals or problems and briefly offer the solution within your area of specialization. For instance, if you are a SMM specialist and you’ve noticed that the company’s instagram page looks weak and doesn’t promote the brand effectively, you can come up with your thoughts on the promotional strategy. Real solution are much more impressive that statements that you’re “highly motivated individual with a can-do attitude”.
  • Be unique in a highly competitive corporate world being unique is the key to being noticed. Think of some other technique or approach to make your cover letter different from other applicants’ and use it. However, if you are not sure if your creativity will be appropriate within the corporate environment, ask for advice of a hiring manager or career consultant from your network.

The approach to writing a cover letters is slightly different in various industries and varies depending on the job level. However, the rules for success are pretty much the same. You need to grab the attention of the reader from the very first paragraph to make sure they’ll read the rest and give your resume the consideration it deserves. Secondly, you need to be unique – tell a story, align the company values with your personal goals or interests or come up with a solution to a problem.

And finally, don’t forget to address the hiring manager with their name – failure to do so in the internet age is just the bad tone.

The role of an eye-catching cover letter

Job seekers who attach cover letters to resumes get more chances to get invitations to job interviews. It is because a well-thought-out letter implements such functions:

  • draws the hiring manager's attention to your resume;
  • explains your motives to get a new job;
  • gives the best-selected arguments in favor of the candidate;
  • shows your respect for employers;
  • ensures the candidate’s individual approach to a particular job description.

All in all, a good cover letter is an efficient instrument to make a good impression on your future employer and implement your career goals. 

How to make a strong cover letter?

A well-considered cover letter contributes to the success of your job application. The point of this document is to briefly convince the recruiter that you are a valuable candidate.

Concise paragraphs

As a rule, a modem cover letter consists of several paragraphs. All of them must be short and to the point, beginning from the first phrase and to the final paragraph. Thus, there is no sense to mention that you played for the Chicago Cubs when studying at college if it’s irrelevant to your next job.

Evoke interest and prove that you are a good fit for the chosen company

Research the job description and explain how the necessary skills and experience in the current company will help you solve future work tasks.

“...With more than ten years of professional experience managing at XYZ company, I have fresh efficient solutions for your enterprise. In my role as a project manager, I have successfully coped with 30 big projects in your sphere. So I have enough relevant skills to brilliantly cope with the responsibilities mentioned in your job advertisement…”

Make your cover letter stand out among others

Avoid using cliches and try to pick your unique style. Your approach to writing a cover letter must be based on the expectations of your future employer as well as your individual talents, experiences, and achievements.

Should I use cover letter examples?

Hiring managers expect to read a unique cover letter written precisely for their company or organization. So, please, do not blindly copy others’ texts, even when it deals with a brilliant cover letter example.

Your goal is to create a one-of-a-kind particular letter specifically for your case. You can draw inspiration from samples and notice logical connections in them, and that’s it.

A successful cover letter can become the best shot for an applicant to get a dream job. Thus, do not ignore it. If you are not sure about your writing skills or lack time, please, turn to our experts. We create awesome resumes and cover letters for all candidates, careers, and the newest jobs.

Want the cover letter that can really make the difference?

Our resume writing company has been providing resume and cover letter writing services for over 9 years. We have helped thousands of clients from the US and overseas to find their next jobs and are ready to assist you with your career ambitions! Check the prices for our packages or contact us via chat if you have any questions about how we can help you.

The job search is easier with our services. A resume and cover letter by our author will prove that you are a perfect candidate for the chosen position.

Please, leave us your contact info (for instance, email address), and we’ll tell you about our professional opportunities in detail. Contact our managers or place the order!

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How to Write a Cover Letter: The Ultimate Guide for 2024

Nathan Thompson

What is a cover letter?

What if i don’t have work experience, how should i format my cover letter, unique tips for writing an eye-catching cover letter, cover letter examples, should i write my cover letter with chatgpt, how to write a cover letter with teal.

Are you on the job hunt and trying to figure out how to write a cover letter that actually gets you an interview?

Applying for new jobs can be discouraging. To stand out, you should create personalized materials for each job you apply to—including your cover letter. And to make an impact, it can’t be mediocre; you need to make a great cover letter to get your hiring manager’s attention.

But how do you write a cover letter for every role you want without losing too much time (or sanity)? Well, let’s get into it! And by the end of this post, you'll know how to transition from a generic cover letter that gets sent to the recycling bin to a successful cover letter that lands you an interview.

3 key takeaways

  • How to write a cover letter
  • Cover letter examples you can follow to start writing your own

Now, let's start with the very basics: what is a cover letter?

A cover letter is a document you typically send with your resume or CV when you apply for a job. It serves as an introduction to who you are and what makes you a good fit for the position. 

Your cover letter should be tailored to the specific job and company you’re applying to. It needs to highlight your relevant skills and experiences, demonstrate your enthusiasm for the job in question, and explain why you’re the best candidate for this role.

Do I really need a cover letter in 2024?

Yes, a professional cover letter is still necessary to get a job in 2024. 

A well-crafted cover letter can provide context for your job application and set you apart from other candidates. It also allows you to provide additional information about positions on your resume or explain anything unusual in your professional history (gaps between jobs, having been fired, etc.). 

Unfortunately, many candidates use cover letters inefficiently by simply repeating the information on their resume. But cover letters are a chance to show off your personality and transform the details of your resume into an engaging story. 

Here are some ways you can make your cover letter as impactful and unique as your resume:

1. Address the letter to a specific person: Right off the bat, your cover letter will be more personal than your resume because you’re addressing it to a specific individual. When possible, find out the name and title of the person in charge of hiring for the position you're applying for, and address your cover letter directly to them.

2. Show enthusiasm: Start the letter by expressing your excitement about the opportunity to work in the role you're applying to. Don’t be afraid to let your (professional) personality show with your words. 

3. Explain why you're a good fit: Use the cover letter to explain why you're the best candidate for the job, focusing on only the most relevant skills on your resume. In your cover letter, you want to focus on how your measurable accomplishments in the past make you perfect for the role you want now. 

4. Demonstrate your understanding of the company: Show that you've done your research on the company/industry, and explain how your professional experiences align with the company's goals and values.

5. Conclude with a call to action: End the letter by expressing your interest in the opportunity to interview and your availability to discuss the position further in the closing paragraph.

That last part is particularly important. Ensure you end your cover letter with your contact information and an invitation to speak further. 

Here’s an example of how you might end a cover letter: 

“Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team and to make a positive impact on your customers. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further.”

Later, we’ll explore even more examples that you can use to modify your cover letters. 

But if you’re really struggling with this aspect of the job application, you should definitely try out Teal’s AI Resume Builder .

Create professional, customized resumes and cover letters with Teal's AI Resume Builder.

Directly from your dashboard, simply click the “Cover Letter” icon:

Create personalized cover letters with Teal's AI Resume Builder.

Generative AI will help you craft the first draft of your cover letter in seconds: 

This will write a cover letter that's tailored to the job description of the role you want and the information in your resume.

So if you're struggling to figure out how to write a cover letter for each position you're applying to, make life easier for yourself!

Sign up for Teal 100% risk-free and create a professional cover letter today .

If you don't have work experience, don't worry. You can still write a compelling cover letter! 

Check out these tips to get started:

  • Emphasize your education : Highlight your education, academic achievements, and any relevant coursework or projects demonstrating your skills/abilities.
  • Talk about your transferable skills : Even if you don't have direct work experience, you probably have transferable skills like teamwork, communication, problem-solving, and time management that you can highlight in your cover letter.
  • Show your enthusiasm : Let your excitement for the job and the company shine through. Explain why you’re interested in the position, what you hope to gain from working there, and what you plan on contributing to the team.
  • Use examples from extracurricular activities or volunteer work : If you don't have work experience, you can still demonstrate your skills and abilities through examples from your extracurricular activities or volunteer work.
  • Ask for an opportunity : If you’re confident in your abilities and believe you would be a good fit for the position, don't be afraid to ask for an opportunity to interview or meet with hiring managers.

Remember, a cover letter is a chance to sell yourself and make a strong first impression.

Here’s an example cover letter with no experience by someone making a career transition from software engineering to customer success:

Dear [Hiring Manager’s Name], I’m writing to express my interest in the Customer Support Specialist role at [ Company Nam e]. After many years as a software engineer, I’ve realized my true passion lies in working directly with people and seeing the positive impact of my work on their lives. Although my background is in software engineering, I’ve always had a strong desire to help others and understand their needs. In my previous role at [ Previous Company Name ], I was successful in developing solutions to complex problems, but I found that I was missing the human connection that comes with working directly with customers. To gain practical experience in the customer support field, I’ve taken on freelance projects where I’ve provided technical support and assisted customers with their needs. Through these experiences, I’ve developed strong communication skills and the ability to listen to and understand the needs of others effectively. I believe these skills will enable me to excel in the role of Customer Support Specialist at [ Company Name ]. Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

A career change cover letter can be difficult to write, particularly if you don't have much freelance or volunteer work to draw from. That said, focus on creating a story around why you want to switch paths and add any relevant accomplishments you can.

Formatting your cover letter can directly affect how easily a hiring manager can pick you out from other candidates.  

But this can be tricky for job applicants because formatting your cover letter is different from formatting your resume. 

  • With a resume, the formatting revolves around the content's structure and the visual layout you choose. 
  • With a cover letter, you need to focus more on the structure of your content, using professional font/font sizes and highlighting relevant keywords or skills.   

To help you format your cover letter , try using the following tips:

1) Keep it concise : Aim for a single page by using clear and concise language.

2) Use a professional font : Choose a font that’s easy to read, like Arial, Calibri, or Times New Roman, and use a font size between 10 and 12 points.

3) Left-align the text : This makes your cover letter easier to read and provides a clean, professional look.

4) Include your contact information : Include your name, address, phone number, and email at the top of the cover letter.

5) Use proper margins : Leave a one-inch margin on all sides of the cover letter to provide a clean, professional look. 

6) Use bullet points : Break up blocks of text with bullet points to make it easier to read.

7) Address the hiring manager : If possible, find out the name of the hiring manager and address the cover letter directly to them. If you can't find a name, use a generic greeting like "To whom it may concern" or “To the hiring manager.”

8) Highlight relevant skills and experiences : In the body of your cover letter, emphasize your most relevant skills and experiences that match the job description. Use examples to demonstrate your expertise and how it will benefit the company.

9) Include a closing and signature : End the cover letter with a closing such as "Sincerely" or "Best regards," followed by your signature if you send a hard copy. 

10) Proofread and edit carefully : Before sending your cover letter, carefully proofread and edit it to ensure it is free of spelling and grammar errors. This step is crucial, as even small mistakes can hurt your chances of being considered for the position. 

Remember, the goal of your cover letter is to make a solid first impression, so taking the time to follow these tips and format them properly can help you achieve that.

How long should my cover letter be?

A good cover letter is brief and to the point—typically one page or less in length. Shoot for three to four paragraphs highlighting your skills, experiences, and why you’re the best candidate for the job.

If your cover letter hits two pages, you likely need to rework your draft and prioritize which skills/work experiences are truly worth mentioning. 

How should my cover letter heading look?

The heading of a cover letter should include your name, phone number, and email address. It should be located at the top of the page, either centered or aligned to the left or right margin.

Note : While some people have traditionally put their physical address on a resume, this isn’t recommended. Providing your phone number and email address is more than enough information for the hiring manager. 

Here’s an example of what a cover letter heading might look like:

Your Name (123) 456-7890 [email protected]

This gives the hiring manager all the information they need to contact you for an interview.

How should I introduce my cover letter?

The opening paragraph (or paragraphs) of your cover letter is your chance to make a solid first impression and get the hiring manager's attention. 

Here are the elements that typically build a strong intro:

  • Start with a hook : Open with a sentence that grabs the reader's attention and makes them want to keep reading. You could mention the job title you're applying for or a specific achievement that makes you stand out.
  • Express your enthusiasm : Let the hiring manager know you're excited about the opportunity to work for their company and the specific role you're applying for.
  • Mention the job posting : Explain how you learned about the job and why you're interested in the specific role you're applying for.
  • Summarize your qualifications : Briefly summarize your relevant skills, experiences, and qualifications to show why you're the best candidate for the job.

Here's an example of an effective cover letter introduction:

Dear [Hiring Manager's Name] , I was thrilled to come across the [ Job Title ] role at [ Company Name ] on [ Job Board or Website ]. As an experienced [ Skill or Relevant Experience ], I'm confident in my ability to make a positive impact on your team. I'm particularly excited about the opportunity to work with [ Company Name ] because of its reputation for [ Company's Unique Trait or Reason for Interest ]. I’m eager to bring my skills in [ Skill or Relevant Experience ] to the table and help drive [ Company's Goal or Project ].

Every cover letter will be different, but this should give you an idea of what you need for a strong introduction to yours. 

How do I end my cover letter?

The end of your cover letter is your opportunity to leave a lasting impression on the hiring manager. 

Here's how to end your cover letter strongly:

  • Express gratitude : Thank the hiring manager for taking the time to review your application and for considering you for the role.
  • Reiterate your interest : Reiterate your interest in the job and the company, and explain why you’re the best candidate for the role.
  • Provide a call to action : Encourage the hiring manager to get in touch with you to schedule an interview or to discuss your application further. Provide your contact information to make it easy for them to reach you.

Here's an example of a strong cover letter ending:

Thank you for taking the time to review my application. I’m confident that my skills and experience make me a strong fit for the [ Job Title ] role at [ Company Name ]. I’m eager to bring my passion and dedication to the team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or discuss my application further. Thank you again for considering me for this opportunity. Sincerely,  [ Your Name ]

Personalize it

When writing a personalized cover letter , start by researching the company you’re applying to. Take the time to learn about its values, mission, and goals. This will help you tailor your cover letter to the specific company and demonstrate your enthusiasm for working there. 

Then, in your cover letter, mention specific aspects of the company that you admire or align with your own values and goals. 

For example, mention the company's commitment to sustainability or innovative approach to solving industry challenges. The goal is to show the hiring manager you have a genuine interest in the company and role and that you’re the right fit for the job.

Show your personality

Your cover letter is an excellent opportunity to showcase your personality and writing style. 

Don't be afraid to inject some personality into your writing, but keep it professional and appropriate for the role you're applying for. 

Here’s a sample cover letter introduction with a bit of personality: 

Dear Hiring Manager, As someone who's as passionate about crafting narratives as I'm about meticulously analyzing data, I couldn't help but apply when I came across the Digital Marketing Specialist position at [ Company Name ]. Like a modern-day Sherlock Holmes, I'm eager to dive into the world of data-driven marketing, uncover hidden insights, and strategize solutions to help your company stand out in the digital landscape (don’t worry, you won’t need to hire a Watson 🤔 )

‍ This shows the candidate’s enthusiasm for the role and, at the very least, a small attempt at humor that can signal a good fit for the company culture. 

Highlight specific achievements

Instead of simply listing your responsibilities in past roles, focus on specific achievements and how you made a positive impact. Use concrete numbers and statistics to show your successes. 

For example, you could mention how you increased sales by a certain percentage or streamlined a process to save the company [ X number of hours ] or [ Y dollars ]. Again, the key here is to highlight the measurable successes you’ve had in the past.

Address any potential gaps 

If there are any potential concerns about your qualifications or experience, address them in your cover letter. Explain how you’ve overcome similar challenges in the past and why you’re confident in your ability to succeed in the role. 

For example, if you have limited experience in a certain area, you could mention how you’ve taken steps to develop those skills, such as taking a course or shadowing someone with more experience. 

Use keywords

Keywords are specific words or phrases that are relevant to a job position or industry, and they’re included in a resume to optimize it for applicant tracking systems (ATS) and catch the attention of recruiters. This type of software digitally scans resumes to see which candidates would most likely be a great fit for the job.

It’s also worth noting that, despite popular belief, ATS software doesn’t toss out candidates who don’t use the right terminology. Instead, it simply prioritizes candidates who appear to be better suited for the role.  

Using the right keywords can increase the chances of a resume getting past the initial screening process and into the hands of a hiring manager. Highlight specific skills and experiences relevant to the job, and use the same language and terminology as the job posting. 

Teal can help you with this in the AI Resume Builder. When you match a job description to a resume, you’ll see keywords highlighted for you: 

eye catching cover letter introduction

And if you want, you can use Teal’s generative AI to create a cover letter that already includes these resume keywords (using the same engine that powers ChatGPT, already synced with the resume you’re building in Teal). 

Sign up today and build your cover letter with Teal 100% free today!  

Make sure to check your cover letter for typos, grammatical errors, and other mistakes. A well-written cover letter can make a strong impression on the hiring manager and demonstrate your attention to detail. 

Take the time to review your cover letter carefully and ask someone else to review it as well. A second set of eyes can help catch any mistakes you may have missed.

With these tips in mind, let’s take a look at a few great cover letter examples.

Since cover letters are so tied to the unique candidate and job position, it's hard to provide anything that looks like a cover letter template. However, some short cover letter samples can serve as a good guide for writing your own.

Below, we’ll describe a fictional candidate and give you an example of what their cover letter could look like. Our goal is to help you see the structure needed for your cover letter, as well as the key information you should include. 

And you should note that many of the examples follow a similar structure. There’s no need to reinvent the wheel here. You need to have a cover letter that’s clear, concise, and easy to read. 

Let’s start with a sales cover letter.  ‍

Sales cover letter

Meet Emily, a sales professional with five years of experience in the tech industry. Emily has a proven track record of exceeding sales targets and building long-lasting relationships with clients. She’s now looking to take the next step in her career and is applying for a senior sales role at a growing tech company. ‍

Here's an example cover letter for Emily: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Sales role at [ Company Name ]. With 5 years of experience in the tech industry and a proven track record of exceeding sales targets, I’m confident in my ability to positively contribute to your team. I was particularly drawn to [ Company Name ] because of your reputation as an innovative and forward-thinking company driving growth in the tech industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. As a sales professional at [ Current Company Name ], I’ve consistently exceeded my sales targets and have been recognized for my ability to close complex deals and build long-lasting relationships with clients. I’m confident that my experience, combined with my passion for sales and my strong work ethic, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ]

Marketing cover letter

Meet Lauren, a marketing professional with six years of experience in the tech industry. Lauren has a proven track record of creating successful marketing campaigns and building relationships with stakeholders. She is now applying for a senior marketing role. ‍

Here's an example cover letter for Lauren: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Marketing role at [ Company Name ]. With 6 years of experience in the tech industry and a proven track record of creating successful marketing campaigns, I’m confident in my ability to contribute to your team positively. I was particularly drawn to [ Company Name ] because of your reputation as a fast-growing tech company driving innovation in the industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. In my current role as a marketing professional at [ Current Company Name ], I’ve consistently created successful marketing campaigns that have increased brand awareness and driven growth. I’ve also developed strong relationships with stakeholders, including customers, partners, and internal teams, to ensure that marketing initiatives are aligned with business goals. I’m confident that my experience, combined with my creativity and ability to think outside the box, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ] ‍

Customer success cover letter 

Meet Jake, a customer success professional with four years of experience in the tech industry. Jake has a passion for helping customers achieve their goals with a proven track record of reducing churn and increasing customer satisfaction. He now wants to take the next step in his career and is applying for a senior customer success role. Here's an example cover letter for Jake: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Customer Success role at [ Company Name ]. With 4 years of experience in the tech industry and a passion for helping customers achieve their goals, I believe I would be the best fit for the position.  I was particularly drawn to [ Company Name ] because of your reputation as a customer-centric company dedicated to helping customers succeed. I believe that my skills and experience, combined with my commitment to customer satisfaction, make me a strong fit for this role. As a customer success professional at [ Current Company Name ], I reduced churn by 23% and increased customer satisfaction (12%) by proactively addressing customer needs and providing tailored solutions. I'm confident that my experience, combined with my strong communication skills and ability to build relationships, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ] ‍

Engineering cover letter

Meet Sarah, a software engineer with five years of experience in the tech industry. Sarah has a passion for solving complex problems and a proven track record of delivering high-quality software on time and within budget. She is now looking to take the next step in her career and is applying for a senior software engineer role. Here's an example cover letter for Sarah: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Software Engineer role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for solving complex problems, I'm confident I would make a valuable addition to your team. I was particularly drawn to [ Company Name ] because of your reputation as a leader in [ Industry or Technology ]. I'm excited by the opportunity to work with cutting-edge technologies and to be part of a team that is driving innovation in the industry. As a software engineer at [ Current Company Name ], I've consistently delivered high-quality software on time and within budget. Plus, I have a proven track record of using my technical skills and problem-solving abilities to develop solutions that meet the needs of the business and the customer. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to continuous learning, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [Y our Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

Find more examples in these software engineer resumes .

Recruiting cover letter

Meet Mark, a recruiter with five years of experience in the tech industry. Mark is passionate about finding top talent and has a proven track record of sourcing and hiring top-performing candidates. Here's an example cover letter for Mark: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Recruiter role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for finding top talent, I'm confident in my ability to positively contribute to your team. I was particularly drawn to [Company Name] because of your reputation as a fast-growing technology company that’s driving innovation in the industry. I believe that my skills and experience, combined with my commitment to finding top talent, make me a strong fit for this role. In my current role as a recruiter at [Current Company Name] , I’ve consistently sourced and hired top-performing candidates who have made a positive impact on the business. I have a proven track record of using my sourcing and relationship-building skills to find top talent in a competitive market. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to diversity and inclusion, will enable me to make a positive impact at [Company Name] . Thank you for considering my application. I'm eager to bring my skills and experience to your team and to help drive growth at [Company Name] . Please feel free to contact me at [Your Phone Number] or via email at [Your Email Address] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

ChatGPT is a valuable tool for job applicants looking to write one cover letter. And there are many reasons you might want to give it a try. Here are a few of the popular benefits of using ChatGPT for your cover letter: 

  • Time-saving: ChatGPT can generate a personalized cover letter quickly and efficiently— leaving you with more time to focus on other aspects of your job search.
  • Objective perspective: Sometimes, it can be difficult to step back and objectively assess your qualifications and experiences. ChatGPT can provide an objective perspective and generate content based on industry best practices.
  • Customization: ChatGPT can be tailored to fit the user's specific needs and preferences. By providing input on the job position and company, the generated cover letter can be customized to highlight the user's relevant skills and experiences.

Ultimately, the decision to use ChatGPT to write your cover letter is a personal one that depends on individual preferences and circumstances. That said, for more helpful tips on how to write a cover letter with ChatGPT, check out the following video: 

Writing a successful cover letter can be tricky, especially when you're going at it alone. But when you build your cover letters with Teal, you not only simplify the process but also end up with a high-quality document than you would've otherwise had.

Here's why: Teal uses generative AI to personalize your cover letter to the specific resume you're working on.

In seconds, you'll have the first draft of a great cover letter that's tailored to the job you're applying for.

And if you've been on the job hunt for a while, then you know that applying to multiple jobs is a must if you want to increase your odds of success. But cover letter writing is a time-consuming and exhausting process when you need to write one, let alone many.

Teal's cover letter builder will create perfectly tailored cover letters for all of your job applications.

Stop wasting time with generic cover letters that take hours to produce (and never get callbacks, anyway), and let Teal help you simplify the process.

Here’s how to get started:

Step One: Go sign up for Teal 

This part’s easy. Just click here and start your free trial immediately .  

Step Two: Create your resume 

Before writing your cover letter, you’ll want to generate your resume in the dashboard. Click “Resume Builder” on the left-hand side, then “New Resume” on the top: 

eye catching cover letter introduction

If you’re starting from scratch, you can import content from your LinkedIn profile with a single click: 

eye catching cover letter introduction

Once you’ve built your resume, you’ll want to make sure it’s matched to the role you want. 

Step Three: Match your job 

This step mostly matters if you’re applying to multiple jobs. Remember, the goal is to create personalized documents for each application. 

You can click the “Matching” icon from your builder and add a specific job description for the role you want: 

eye catching cover letter introduction

This will ensure Teal uses the right keywords when creating your cover letter.

Step Four: Generate your cover letter 

Now that your resume is built click the “Cover Letter” icon:

eye catching cover letter introduction

Then click the “Generate with AI” button:

And just like that, you’ll have a personalized cover letter in seconds. 

Step Five: Apply and track

Finally, you can monitor all of your applications by clicking “Job Tracker” from the side menu on the left of your screen:

eye catching cover letter introduction

That way, you can stay organized in your search to land your dream job! 

Ready to get started? Sign up for Teal and create your cover letter 100% risk-free today! 

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Nathan Thompson

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Writing an Eye-Catching Cover Letter: Tips, Tricks, and Strategies

Table of Contents

Introduction

Are you in the process of applying for a great job but feeling a bit overwhelmed at the amount of effort needed to get it? Have you heard of the all-important cover letter and are wondering what it is? A cover letter is your first introduction to a potential employer and, as such, is an important part of the job application process. It is a formal letter accompanying your resume, presented with the purpose of introducing yourself to the employer, expanding upon your skills and experience, and highlighting why you are the perfect candidate for the role. A cover letter is your chance to tell potential employers why you are the ideal person for the job. Writing an effective and eye-catching cover letter can be the difference between getting an interview and an immediate rejection. A well-written and personalized cover letter makes it stand out from the sea of other applicants, helping to ensure that the employer takes notice of your application and your qualifications. By being mindful of the tone, content and presentation of your cover letter, you can set yourself apart from the competition and give yourself the best chance of getting the job.

Research and Preparation

A. Prepare yourself 1. Do research on job and company Before you can write an eye-catching cover letter, you need to become an expert on the job and the company you’re applying to. This will help you to tailor the letter to your potential employer and show that you’re a good fit for the job. Research their company website, search their social media profiles, and see if any reliable articles have been written about them. Make sure you understand the job responsibilities and what the employer is looking for. 2. Choose key skills and achievements to highlight Once you have a better understanding of the job, take the time to think about what skills, qualifications, and achievements you have that would make you the ideal candidate. Think about why you would be a great fit for the job and what your strengths are. This is important information to include in your cover letter. B. Gather the materials 1. Get any necessary Documents Before you can start writing your cover letter, you need to have all the necessary documents. Prepare a copy of your resume and any references you might want to include. Get any other documents the employer may have requested such as certificates or an application form. 2. Create a list of names addressed in the letter Make sure you address the cover letter to the right person and do your research if you’re unsure. You can use a blend of titles, such as “Dear Hiring Manager” or “Dear [Name]”. It’s wise to save the hiring manager’s name and contact information to use later on when following up to your application. Once you know the person’s name, you can include that in the greeting of the letter.

Writing the Cover Letter

A. Write an introduction 1. Express enthusiasm for the job – Before you even begin typing the content of your cover letter, you want to convey a level of enthusiasm and excitement for the job you’re applying for. Not only will this demonstrate you’re interested in the job, but it’ll catch the attention of the employer. So express your appreciation and enthusiasm for getting the opportunity to apply for the job. 2. Introduce yourself – A brief introduction should follow. Include your name, contact information and the job you’re applying for. This is to ensure the reader is aware of the position you’re applying for (just in case your cover letter has been mistakenly sent to the wrong person!). B. Add content 1. Identify your key skills – Your cover letter should serve as a prelude to your resume, highlighting the skills and experiences that are most related to the job. Even if you don’t have a great deal of job experience, you can still make your case by identifying your transferable skills. Showcase your qualifications, experience, labor skills and special talents that make you the ideal candidate. 2. State why you’re the best person for the job – Once you’ve identified your relevant skills and experiences, it’s time to make your case. Explain why you’re the right person for the job, including examples or stories that are relevant to the job. Highlight any special achievements and degrees that make you a great fit. You can also discuss any initiatives you’ve taken at your current organization. C. Use an impactful closing 1. Reiterate interest and key qualifications – At the end of your cover letter, reiterate your interest in the job, using key phrases from the job description. Make sure to mention the key qualifications that make you the perfect candidate. 2. Ask for an interview – Finish by asking for an interview, like so: “I would love the opportunity to learn more about this position and explore how I can be a valuable part of your team. Please contact me to arrange our meeting. I look forward to hearing from you.” This should leave the employer with the belief that you’re the perfect fit for the job.

eye catching cover letter introduction

Finalizing the Letter

Once you’ve got the body of your letter written, it’s time to get the letter finalized and ready to submit. There are a few key steps you need to take to ensure your letter is perfect. A. Edit and proofread. Once you’ve finished writing, be sure to read through your letter a few times to make sure everything flows, sounds natural, and makes sense. You should also check for any typos or grammatical errors. B. Make sure that all of the necessary contact and other required information is correct. You should double check the names, titles, and job positions of the people you’ve addressed, as well as their email addresses, phone numbers, and any other information contained in the letter. C. Once you’ve finished double checking the details and ensuring the letter is error-free, it’s time to finish it off. Make sure you sign the bottom of the letter to make it official. If you’re sending any additional paperwork or documents that are necessary for the position, be sure to include them in the envelope.

Now that your eye-catching cover letter is finalized, you can rest easy knowing it’s ready for submission. Taking the time to follow these steps and double-check your information shows that you’re detail-oriented and conscientious – two qualities that employers will find very attractive in their job applicants. Good luck with your job search!

Summarizing key points, writing an effective cover letter should be a priority to any job seeker. By utilizing many of the tips discussed in this article, you can make sure that your cover letter is eye-catching and stands out. Highlight relevant skills, be sure to customize each letter, and being professional and direct with your language. With these strategies in mind, we strongly encourage readers to take the steps and develop their own greatest cover letter whenever they are applying for a job. In a competitive job market, having an eye-catching and well formatted cover letter to accompany your resume will help you stand out from the crowd. By putting in the time and effort to craft an impressive letter, you can show that you are the ideal candidate for the job.

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Cover Letters: How to Grab an Employers Attention with the First Line

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Let us show you how to prepare an eye-catching letter that will land you that dream job!

Keep it simple

Don't beat around the bush. If you apply to become a salesperson, directly write on your letter you are applying as one. Then, make sure you briefly explain how you can be an asset to them as a sales person. Make it straight to the point.

Example: “I would like to become part of your sales team. Let me contribute to your bottom line by hiring me to sell your products.“

Research about the employer/company

Make sure that your letter demonstrates that you know a lot about the company you are applying to. Would-be employers love to see that you are enthusiastic and excited to become part of their company.

Researching the organization's accomplishments, strengths, and business status allows them to see your interest.

You may write, “As one of the top finance service company in the UK, you may need a well-experienced assistant accountant like me.”

Identify the requirements

Connect your skills with what the client is looking for. If the client needs a secretary, list your skills which pertain to secretarial jobs like writing, clerical tasks, phone operating, and business office computer skills.

Directly address that you have the employer’s requirement to do the job.

Slay the Employer with your skills

Include in the cover letter a short list of your accomplishments and skills, without sharing too much. Make sure your claims are all true. You do not want to be hired for tasks that you do not know how to perform or accomplishments that you didn't earn.

Good Narrative

Make sure that you appear to be talking directly with the reader through your cover letter. Entertain while you request that you should be given a chance.

Your cover letter must be creative and powerful enough to convey your interests, personality and unique skills that you would bring to the employer.

Focus on the job and company

Never tire the person reading with a very long introduction about you. Trim down sentences that start and contain “I.” Rephrase sentences so that the employer is the subject.

Instead of writing, “I can assure you that I can do the job well and I can submit projects on-time”; rather, “You can be assured that the job will be accomplished well and on time.”

Before you submit, make sure that you did not commit any lapses in grammar , misspellings, and/or erroneous sentence syntax. Overlooking a mistake on your letter leaves a bad impression.

It is always best to read the letter many times. If possible, reread it the next day to make sure you have a pair of fresh eyes so as not to overlook any faulty sentence.

Let others read your letter

Ask other individuals to critique your cover letter. They may be able to find grammar lapses or unclear sentences that you've missed.

At the time of Facebook's origin, when its creators were just starting to raise funds to finance its initial operations, Mark Zuckerberg did not focus much on writing proposals to prospected investors. He would scribble a few sentences but leave all the business correspondence writing to his co-founder (and former co-owner) Eduardo Saverin.

Saverin would then re-write what he and Zuckerberg initially agreed to include in their proposal, as they couldn't afford professional writers. They didn't even have funds to pay a writing fee for cheap writing services offered by part-time college students at Harvard University. In the end, they closed deals with multi-million dollar contracts with proposals that were not just prepared by one person. For them, two heads were certainly better than one.

Does a cover letter really have an impact in the employment process?

Generally, without an attention-catching cover letter, you will not have the chance to be interviewed . You may lose out on a potentially great job opportunity. Giving a good impression in a well-crafted cover letter matters most. It will serve as a valuable first glimpse into who you are as a candidate and the strength you bring as a potential employee, as you apply for a job.

In the end, a good cover letter is where all possibilities can start.

Less-Looking-More-Finding-Yoh-Jobs

About the Author:   Samantha R. Gilbert has been working as a journalist at an online-publishing agency in New York, USA for 2 years. She is also professional writing expert in such topics as blogging, modern art and education.

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  • Money & Career

How to Start Off Your Cover Letter Right

Updated on 9/23/2014 at 3:33 PM

eye catching cover letter introduction

Sure, you've read a lot of articles on how to achieve the perfect cover letter . However, it's one thing to know what you should be doing, and it's another to actually execute it.

The introduction of a cover letter can actually be the toughest part, because it's your chance to grab the reader's attention and set the tone for the rest of the letter. I always believe that the best way to lead is by example, so I've crafted sample cover letter introductions for you below. Note: I'm applying as a senior in college with a concentration in journalism for an editorial assistant position at POPSUGAR . These examples are fictional.

"I am currently a senior at Northwestern University's Medill School of Journalism seeking the position of an editorial assistant with POPSUGAR. I am looking for a creative work environment, one where I can indulge in my passion for celebrity news and utilize my new media background."
"Before I say anything, I'd like to thank POPSUGAR for creating such insanely addictive and comprehensive content that has become my go-to daily reading material — my bookmarks folder is ever grateful for the breathing space."
"I'll confess. I'm a celebrity news junkie. I live and breathe everything to do with the entertainment world. From staying up to watch Kate Middleton's wedding to tweeting up-to-the-minute updates of Miley Cyrus's latest adventures to the 15,000 followers of my pop culture Twitter account — my passion for the celebrity world makes me the right fit for the editorial assistant position."
"Two years of serving as the editor in chief of the biggest fashion magazine on campus has made me even more passionate about covering and being the first to spot the latest trends."
"There aren't any media companies like POPSUGAR — I truly admire the way POPSUGAR has its finger on the pulse of the latest and greatest happenings yet always manages to cover them in a tasteful way."
"As someone who obsesses about the celebrity world, loves the rush of being the first to break news, and uses the virality of social media, I will make a great addition to the POPSUGAR team in San Francisco."
"All my life, there has only been one great love for me. And no, it's not Channing Tatum (although he definitely comes close!). Nothing and no one can ever measure up to my love of writing, clearly evidenced in my overflowing pile of clips that includes everything from an interview with the founder of Bobbi Brown to local restaurant reviews in Time Out Chicago ."
"In my previous internship at [insert media company], covering the celebrity world was one of the most exciting opportunities I'd ever had."

Now that you have the chance to look at actual examples, you can take elements from each one to create your own introduction. Remember to always craft a cover letter that's specific to the job position and company you're applying to, and try not to make these common mistakes .

  • Cover Letter

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How to write an eye-catching graphic designer cover letter

Nikoleta Kuhejda — PR & Content Manager

Graphic designers are behind almost every piece of functional visual art – from billboards and advertisements to logos and product mock-ups. To earn a position as a graphic designer, you will need not only a stunning portfolio but also a cover letter that captures your best professional strengths that qualify you for the job.

In this guide, we will teach you everything you need to know about writing a cover letter as a graphic designer. Keep reading to learn all about:

  • Formatting your graphic designer cover letter header & headline
  • Creating a personalized greeting on graphic designer your cover letter
  • Writing a compelling graphic designer cover letter introduction
  • Showing accomplishments and professional value as a graphic designer
  • Crafting a strong closing statement on your graphic designer cover letter

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Motion Graphic Designer Cover Letter Template

1. How to format your graphic designer cover letter header & headline

Before you begin writing the introduction and body text of your cover letter, you must first create a well-formatted header and headline.

A cover letter header refers to the block of text detailing the company you are applying to and your professional information. This header is most commonly placed in the top left corner of the document.

The cover letter headline is a short title that leads into the rest of the letter, helping to hook the attention of the employer and encourage them to continue reading.

Formatting the header

The header of your cover letter can vary in style and format, but should always contain the following information:

  • The name of the company you are applying for (& the name of the department, when applicable)
  • Your name and professional title
  • Your contact information (phone number, email address, website, etc.)

Here is an example of what a well-planned header on a copywriter cover letter should look like

To: Mast General Store, Advertising Department From: Jane Smith , Graphic Designer (123) 456-7890 | [email protected] | janesmithart.com

Writing the headline

When writing the headline of your graphic designer cover letter, you want to create a statement that grabs the reader’s attention.

To format this headline effectively, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of a well-written headline on a graphic designer cover letter

My 3 Best Accomplishments as a Graphic Designer & How I Can Achieve Them at Your Company

Trigger Word/Number : 3 Best Accomplishments Keyword: Graphic Designer Adjective: Best, Achieve Promise: At Your Company – this kind of promise statement shows the person reading your cover letter that you will be relating your achievements back to their company’s needs.

2. How to create a personalized greeting on graphic designer your cover letter

Whenever you write a greeting on a cover letter, you want it to be as personalized as possible.

Unlike vague greetings – such as “To Whom It May Concern” – personalized greetings show employers that you are serious about the position and have great attention to detail. To write a personalized greeting, you will need to research the company beforehand to discover the exact person who will review your application.

If this information is not publicly available, then you may opt for one of the following alternatives:

To the [Company Name] Team

To the [Company Name] Hiring Manager

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3. How to write a compelling graphic designer cover letter introduction

By the time an employer reaches the introductory paragraph of your cover letter , their attention should already be hooked by the headline and greeting. To keep them interested, you will need an introduction that contains the following information:

  • A brief overview of your professional history and goals
  • A statement on why you are enthusiastic about applying to this company
  • A mutual acquaintance (when possible)

Here is an example to help demonstrate how to write a graphic designer cover letter introduction

To the [Company Name] Hiring Manager,

I am a Graphic Designer with 4+ years of specialized experience creating compelling advertisement spreads and revamping company logos. After speaking with our mutual acquaintance and your Head of Human Resources, Jack Doe, Mr.Doe recommended I apply for this position.

4. How to show accomplishments and professional value as a graphic designer

Following the introduction of your cover letter are the body paragraphs. A good cover letter will typically contain between 2 to 4 body paragraphs that answer each of these questions:

  • What excites you about working at this company?
  • What do you hope to learn from working at this company?
  • What accomplishments or qualifications make you stand out as an applicant?
  • What key skills do you possess that are relevant to the position?

Including accomplishments within your cover letter is particularly important, as it helps to show employers the real-life value you can offer to their company.

Here is an example of how to describe an accomplishment in a graphic designer cover letter

As a Graphic Designer for a major brand, I created an advertisement spread and campaign that went viral across 4 different social media platforms. This spread earned a total of more than 4 million views over a one-week period. 

5. How to craft a strong closing statement on your graphic designer cover letter

To conclude your cover letter, you need a strong closing statement that includes:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • An additional sentence stating you will follow up, including how you will contact them or how they can contact you
  • A formal sign-off

Here is an example of a well-written closing statement on a graphic designer cover letter

By bringing my years of experience designing social media graphics to the table, I am confident I can boost your company’s brand awareness and grow your audience significantly. I would love to connect in person or over the phone within the next week to further discuss this opportunity. You may reach me any weekday from 10 a.m. to 6 p.m. at (123) 456-7890.

Best Regards,

[Applicant Name]

 Follow this cover letter outline for maximum success.

Nikoleta Kuhejda — PR & Content Manager

Nikoleta Kuhejda

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

Hungry for more?

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  17. Cover Letters: How to Grab an Employers Attention with the First Line

    Therefore, make sure to put your best foot forward in presenting your best values via a cover letter. Let us show you how to prepare an eye-catching letter that will land you that dream job! Keep it simple. Don't beat around the bush. If you apply to become a salesperson, directly write on your letter you are applying as one.

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  21. How to craft an eye-catching business cover letter in 5 steps

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  22. How to Write an Eye-catching Cover Letter for that Dream Job

    Whether you are writing you cover letter as a separate document or as the body of an email, here are the steps or formats to follow: 1. Address. If you're writing your cover letter as a document, the address is the first thing to write. Your address comes first and the address of the recruiting company follows.

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