formal letter vs cover letter

How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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What’s the Difference Between a Motivation Letter and a Cover Letter

If you’re thinking about applying to college or a new job and want to quickly show how motivated you are, you might looking for the best way to get that done. 

Don’t worry, that’s normal, but you need a solution. 

After all, when planning to apply for something, it’s essential to make a great first impression . 

That’s why many applicants send in a cover letter or a motivation letter . 

However, you might be wondering if there’s any difference at all between a motivation and a cover letter, and which one is better for the job you want to land ?

In this article, we’ll explain:

• Cover letter and motivation letter differences
• Benefits of each type of letter
• When to use one letter or the other

Once you understand which is best to include with your application, use our AI-powered resume builder to easily win over employers. 

Keep reading to find out the best way to show off your career goals to employers.

Motivation vs. Cover Letter: Key Differences

Employers want to find and hire applicants who are highly motivated as it leads to a number of benefits for the company such as guaranteeing a great company culture and keeping the employee long term.

However, choosing between a cover letter or writing a motivation letter will depend on the type of program or company .

That’s because each letter focuses on different aspects of your qualifications and experience.

Take a look at the differences between the 2 types of letters :

Motivation Letter

• Centers on personal goals and passion for the field and is more personal and reflective, while discussing long-term aspirations.

Cover Letter

• Highlights professional skills and job suitability and is used for professional positions as it showcases relevant achievements and qualifications.

By picking the letter that best fits the position you want , you’ll guarantee that the hiring manager notices your best qualifications and goals. 

Cover Letter vs. Motivation Letter: When to Use Them

There are a number of unique motivation letter and cover letter differences and strengths. 

This means it’s critical to understand when to use those strengths , or you’ll end up explaining information that isn’t important. 

For example, when applying for college or graduate school programs , you should use a motivation letter as it will help you show your passion for your field of study. 

Here are other examples of when to use a motivational letter:

• Scholarship applications . Share how the scholarship will help you achieve your educational and career goals.
• Internships : Explain how you want to learn from experienced employees, especially in fields where your academic knowledge is essential.
• Volunteer positions : Mention your commitment and reasons for volunteering to an NGO or other organization that you would like to work with.

When to Write a Cover Letter

Cover letters focus more on your professional qualifications , so they should be used when sending your application to a company or business. 

Here are some specific examples: 

• When applying to a job : Use your cover letter to connect your experience and skills to the job’s requirements.
• Changing careers : Explain how your existing skills can transfer to the new role in your cover letter.

Even if it’s optional to send in a cover letter with your application, you should do so anyway.  

It’s been proven that cover letters help candidates when applying for a position. 

Between 2017 and 2021, there has been an 18% growth in the importance of including a cover letter with an application. 

Cover Letter and Motivation Letter Differences in Format

Both cover letters and motivation letters differ a bit when it comes to their format. One is a bit longer, while the other is a bit more formal. 

However, each letter will have an intro, body, and conclusion . 

Cover letter format

If you’re writing a cover letter, you’ll want to keep it to 1 page and keep the vocabulary formal. 

Your cover letter should cover the following in the different sections:

• Introduction : Briefly mention your current role or recent job and the position you’re applying for.
• Body : Mention your skills and achievements relevant to the job. Use examples to demonstrate your achievements and how they apply to the new role.
• Conclusion : Restate your interest in the position and invite the employer to review your resume or contact you for further discussion.

Here’s an example of a well written cover letter that mentions a candidate’s skills, accomplishments and more , so that you can better understand the format and style:

Dear [Employer’s Name],

I am writing to express my interest in the Accountant position listed on [Where You Found the Job Posting]. With a strong background in accounting principles and a commitment to accuracy and detail, I am excited about the opportunity to contribute to [Company Name].

In my current role at [Your Current Company], I have successfully managed a diverse range of accounting tasks, including ledger operations, financial reporting, and budgeting. 

I am particularly proud of leading a project that streamlined our budgeting process, resulting in a 20% reduction in processing time.

I am eager to bring my expertise in financial management and my proactive approach to problem-solving to your team. 

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experience align with the needs of your team. I am available at your convenience for an interview and can be reached at [Your Phone Number] or [Your Email].

[Your Name]

Motivation Letter Format

A motivation letter on the other hand can be a bit longer and more related to personal goals rather than professional ones. 

Here’s what the different sections should go over:

• Introduction : Start with a personal statement or story that reflects your passion for the field or program.
• Body : Discuss your personal journey, long-term goals, and why the program or opportunity excites you. Include relevant personal achievements as well.
• Conclusion : Summarize your ambitions and how the opportunity aligns with your goals, expressing your desire to contribute and learn.

Here’s how your motivation letter can be formatted to show you are the best candidate for an internship position .

Dear [Recipient’s Name],

I am writing to express my enthusiasm for the [Specific Internship Position] at [Company/Organization Name]. My academic background in [Your Major/Field of Study] and my active involvement in [relevant clubs or activities] have fueled my interest in [specific aspect of the field or industry], making this internship an ideal opportunity for my professional growth.

During my studies at [Your University/College], I have developed [mention specific skills or knowledge relevant to the internship], which I am eager to apply in a practical setting

I am particularly attracted to this internship at [Company/Organization Name] because of your commitment to [mention something notable about the company or its values]. The chance to learn from and contribute to your team, especially in [mention a specific area or project of the company], is an exciting prospect for me.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my background and enthusiasm make me a great fit for this internship.

When you write a cover letter or motivation letter, you’ll need to ensure your relevant qualifications and long-term goals shine . 

You can do that if you remember the following:

• Motivation letters should be written for internships, organizations, and academic programs.
• Cover letters are more professional and should accompany a job application.
• Motivation letters are a bit more personal. 

By using our handy cover letter builder , you can easily create a letter that will prove you are motivated and ready to take on your next challenge. 

Trouble getting your Cover Letter started?

Beat the blank page with expert help.

Related blogs

Cover Letter Keywords That Can Make Your Document a Success Take your introduction to the employer to the next level with the most important cover letter keywords and phrases needed to create a successful impression. Updated on August 7, 2023 Cover Letter Keywords That Can Make Your Document a Success

How long should a Cover Letter be? The length of your cover letter is important. You want to show that you’re keen but you also need to keep it short and concise. Find out how to make it perfect! Reviewed Updated on August 9, 2023 How long should a Cover Letter be?

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Letter of Introduction vs. Cover Letter: What’s the Difference

Trying to decode the difference between a letter of introduction vs. a cover letter? Here's what they are and when to use each.

By Katie Duncan Posted on December 4, 2023

When job searching, you may find yourself needing to send a letter of introduction or a cover letter to a potential employer. While they might appear similar at first glance, these two types of letters serve distinct purposes in the realms of networking, job applications, and career development. 

Here’s what you need to know about them.

Letter of introduction vs. cover letter

A letter of introduction is a written document used in various contexts to introduce oneself, a company, or a product or service to another party. 

Today, most “letters” of introduction are actually emails of introduction. Their primary purpose is to initiate communication without necessarily applying for a specific job or making a formal pitch.

A cover letter , on the other hand, is a document typically submitted along with a job application, resume, or CV. 

While not every job application will require one, cover letters certainly aren’t dead yet and are often still an essential part of landing an interview.

The goal of a cover letter is to introduce the job applicant to the prospective employer. Within it, you may highlight relevant qualifications and experiences, and explain why you are the best fit for the job.

When to use a letter of introduction

Formal letters of introduction aren’t as common as they once were, but there are several situations where you may find yourself writing one. Here are some common scenarios where a letters of introduction may be used:

• Networking : People often use letters of introduction when reaching out to new contacts or potential mentors in their professional network. It serves as a way to introduce yourself, highlight relevant skills or experiences, and express the desire to connect for mutual benefit.
• Job search : While not as common as traditional cover letters, some job seekers use a letter of introduction to express their interest in a company or inquire about potential job opportunities. These letters aim to establish a connection and generate interest before submitting a formal job application.
• Business : Companies may use this document to introduce their services or products to potential clients or partners. These letters provide a brief overview of the company’s offerings and the value it can bring to the recipient’s business.
• Sales and marketing : Sales professionals may send letters of introduction as part of their outreach strategy to warm up potential leads. These letters can pique the recipient’s interest and lay the groundwork for future discussions.

A well-crafted letter of introduction should be concise, engaging, and tailored to the specific context and audience. It should provide enough information to spark interest and prompt further communication. While it may not include a detailed job application or a sales pitch, it should convey enthusiasm and professionalism to make a good first impression.

When to use a cover letter

A cover letter can be a valuable addition to your job application, but it’s important to know when it’s most appropriate to include one. 

Here are some scenarios where you should use a cover letter:

• When the job description requires it : If the job posting explicitly asks for a cover letter, don’t skip it.
• When you’d like to provide additional information or context: Sometimes, your resume might not fully capture your qualifications or experiences. A cover letter gives you space to elaborate on specific points, share anecdotes, or explain career transitions or career gaps . It can provide valuable context that a resume alone cannot.

While not always mandatory, there are situations where submitting a cover letter can work to your advantage:

• When it’s optional and you think it could help your case : Some job applications offer the option to include a cover letter, even if it’s not required. If you have the time and believe that a well-crafted cover letter can enhance your application, consider taking this opportunity to stand out.
• When you’re applying to a purpose-driven organization: Purpose-driven organizations often have specific values and goals. In these cases, submitting a cover letter can be an excellent opportunity to align your personal values with the organization’s mission. It allows you to convey your passion and commitment beyond what your resume may show.

If a job posting says not to submit one or there isn’t a way to submit one, don’t do it. 

What’s in a letter of introduction? 

While the specific content can vary depending on the context and purpose of the letter, a well-structured letter of introduction typically includes the following elements:

• Greeting : Begin your letter with a polite and professional salutation. 
• Introduction : In the opening paragraph, introduce yourself briefly. State your name, job title (if applicable), and provide a concise overview of your background, expertise, or the nature of your business.
• Purpose : Clearly state the purpose of the letter. Explain why you are reaching out and what you hope to achieve through this introduction. Whether it’s to establish a professional connection, explore potential collaboration, or express interest in a job, be transparent about your intentions.
• Relevance and benefits : In the body of the letter, elaborate on why the recipient should be interested in you. Highlight relevant qualifications, skills, achievements, or offerings that align with the recipient’s needs or interests. Make a compelling case for why the recipient should pay attention to your introduction. Explain the value and potential benefits of the connection or collaboration you are proposing
• Call to action : Conclude the letter with a clear call to action. Specify the next steps you’d like the recipient to take, whether it’s scheduling a meeting, discussing potential opportunities, or simply acknowledging receipt of the letter. 
• Contact info : Provide your contact information, including your phone number and email address. This makes it easy for the recipient to get in touch with you.

Remember that the content and tone of a letter of introduction can vary based on the specific context and audience. Whether you’re introducing yourself to potential employer or networking contact, personalizing your letter is essential for making a good impression.

What’s in a cover letter?

Cover letters are an essential component of the job application process and serve several important functions:

• Introduction : Your cover letter intro should be an attention-grabber that makes the recruiter want to learn more.
• Showcasing qualifications : Cover letters allow you to elaborate on their qualifications, skills, and experiences mentioned in your resume. It provides an opportunity to explain how your background aligns with the job requirements.
• Customization : Tailor the cover letter to the specific job application. This demonstrates that you have done your research on the position and can articulate why you are a good fit.
• Demonstrating enthusiasm : Cover letters often convey the applicant’s enthusiasm for the job and the company. This enthusiasm can be a compelling factor in the hiring process, as it shows the applicant’s genuine interest.
• Addressing potential concerns : If there are gaps in the applicant’s employment history, a career change, or other elements of their background that may raise questions, use a cover letter to address these issues and provide context.
• Request for action : Cover letters typically conclude with a call to action, such as requesting an interview or expressing the applicant’s readiness to discuss their qualifications further. 

While the format and content of a cover letter can vary, it should generally be clear, concise, and well-organized.

The bottom line

Understanding the distinct roles of a letter of introduction and a cover letter is crucial in the professional landscape. Each serves a specific purpose. If you’re applying for a job, you’ll want to use a cover letter. If you’re reaching out to connect or inquire about available opportunities, a letter of introduction will be the go-to. Recognizing when to use each and mastering the art of crafting them can boost your job search and networking efforts.

How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

Ready to Learn More?

How to Create a Compelling Cover Letter in Microsoft Word

E very time you apply for a job, it's a good idea to include a cover letter. Deciding how to write each one is hard, but at least you don’t have to start from scratch with their design.

Microsoft Word offers templates and welcomes third-party designs to help you create compelling cover letters. Here’s how to use such options in Word and make the best first impression possible to potential employers.

Use Microsoft Word’s Cover Letter Templates

Formal letters don’t have to be bland. Go to File > More templates on Word, and type “cover letter” in the search box. You’ll find several stylish designs that add structure and color to your document.

What reflects you better, a subtle or sharp color scheme? If you’re considering a bold header for your professional details, learn how to design letterheads on Word , too. You can even add your portrait to your cover letter.

Microsoft Word’s built-in templates also include fields for you to fill in with your information and that of your potential employer. They guide you in these small ways, some even providing a sample for your letter’s main body. It’s a good idea to rephrase that, though, to fit each job application.

If you don’t like any of the options on Word’s desktop app, explore more Microsoft cover letter templates online and download your favorites from there.

Use Third-Party Templates in Microsoft Word

You can create cover letters for your dream job on platforms besides Microsoft. If you’d rather stick with it, you’ll even come across third-party templates specifically designed for you to download and customize on Word. Here are some examples.

1. ResumeLab

Explore over 50 cover letter templates, ranging from minimalist to eye-catching designs. Keep in mind that a few of them are meant to be created on ResumeLab. The rest you can bring onto Word by clicking their Download it free here link.

You’ll be redirected to websites like Good Resume and Resume Genius , which help you quickly download your documents. Then, all you have to do is open them in Microsoft Word.

You’ll also notice that some cover letters on ResumeLab are edited versions of Word’s built-in templates, but this just adds to your selection and gives you more ideas.

2. Template.net

This is a popular site for templates of all kinds, including cover letters. For some designs, you pay a small fee, but Template.net has an impressive range of free options, too. What’s more, the download process is very easy.

Just browse its collection, click on a design you like, and select the Word button under Download Free Template . In the next window, hit Free Download . If you’re not signed in already, you’ll be asked to as the final step.

Follow Best Practices for Cover Letters

Familiarize yourself with the dos and don’ts of writing a cover letter . Remember these guidelines when selecting and customizing a template or crafting a cover letter from scratch. They boil down to the following rules.

1. Research Potential Employers

Do your research before writing or designing your cover letter. Get to know each company and even the recruiter you’re addressing. It’s the same strategy as tailoring your resume for different job types .

2. Tailor Your Cover Letter

When showcasing your skills and interest in a position, use your research to tailor your letter so that it grabs the recruiter’s attention and impresses them. Be smart, enthusiastic, and concise with your words.

3. Use Your Blank Space Wisely

Aim to limit your cover letter to one page. Any more than that, and you risk losing the recruiter’s interest. Think about what you need to say, including important and relevant details not covered in your resume. Express these things as succinctly as possible.

4. Your Visuals Should Complement and Not Overwhelm the Letter

Add a bit of color and texture, going for a subtle effect. You could even use some small icons, as long as they’re tasteful and discreet. Whatever you choose, keep these visuals on the letter’s edges, and don’t let them dominate the text.

5. Master Word’s Features That Benefit Cover Letters

For example, you can create your cover letter more efficiently by setting the text’s boundaries from the get-go. To do this, go to Layout > Margins . From the same toolbar, you can adjust paragraph spacing and indentation.

Through Insert > Pictures , you can import an image of your signature and place it at the end of the letter. Your header and footer can be customized from here, too.

Even the Mailing toolbar might be of interest. It can help streamline the process of writing and sending letters, as well as keeping track of recipients.

Good Planning and Wording Make the Best Cover Letters

Between Microsoft and other providers, you have access to a wide selection of templates for simple but attractive cover letters that you can personalize on Word. The app itself is full of useful writing and editing tools.

With this leg up, designing a cover letter for every occasion is easier. Sound research and planning in terms of how to approach each application can help polish the letter even more.

• Key Differences

Know the Differences & Comparisons

Difference Between Formal and Informal Letter

On the contrary, informal letters are written to friends and relative for personal communication and uses a casual or an emotional tone. The article excerpt presents you all the important differences between formal and informal letters in a detailed manner.

Content: Formal Vs Informal Letters

Comparison chart, definition of formal letters.

A formal letter is any letter written in the professional language, with a prescribed format for a formal purpose, i.e. it can be a recommendation letter, enquiry letter, complaint letter, cover letter and so on. All business letters are formal, but vice versa is not possible. Such letters are used for a variety of reasons like a formal invitation, proposal, reference, making a complaint or inquiry, applying for a job. While writing a formal letter one should keep in mind the following things:

• It should be in specified format.
• It should avoid the use of unnecessary words.
• It should be straight to the point.
• It should be relevant and objective.
• It should be complex and thorough.
• It should be polite, even if it is a complaint letter.
• It should be free from any mistakes, i.e. grammatical or spelling.

There are three types of formal letters, i.e. business letters, letters for outlining civic problems and job applications.

Definition of Informal Letters

An informal letter is a letter written to someone; we know fairly well. The letter can be used for some reasons like conveying message, news, giving advice, congratulate recipient, request information, asking questions, etc. It is a personal letter, written to whom you are familiar with, like friends, siblings, parents or any other closed one. There is no specific format prescribed for writing this letter.

While writing an informal letter, one can afford to be friendly, and make use personal or emotional tone. Slang or colloquial terms, codes, abbreviations, etc. can also be used at the time of writing it, depending on the familiarity with the recipient.

Key Differences Between Formal and Informal Letter

The significant points of difference between formal and informal letters are discussed as under:

• A formal letter is one, written in formal language, in the stipulated format, for official purpose. A letter is said to be informal when it is written in a friendly manner, to someone you are familiar with.
• Formal letters are written for official or professional communication. On the other hand, informal letters are used for casual or personal communication.
• There is a manner prescribed for writing formal letters. As opposed to informal communication, which does not follow any format.
• Formal letters are usually written in the third person, however, for business letters, first person is used. On the contrary, informal letters are written in first, second and third person.
• Formal letters are used for writing letters to business, i.e. partners, suppliers, customers, clients, etc. , college or institute, employer, professionals, etc. As against this, we use informal letters for writing letters to friends, relatives, acquaintance, etc.
• While writing formal letters, we use passive voice. Conversely, an active and imperative voice is used.
• The sentences we use at the time of writing a formal letter are, long and complex. Unlike an informal letter, where we use short and simple sentences which are easy to interpret.
• The size of a formal letter should be concise; that does not include irrelevant matter. In contrast, the informal letter can be concise or large.
• Formal letters do not include contraction like (didn’t, can’t) and abbreviations rather it uses full forms. As compared to informal letters, which makes use of contraction, abbreviation, idioms, phrasal verbs and even slang and colloquial terms.

Video: Formal Vs Informal Letter

So, before start writing letter, first of all, you should identify, Who is your recipient? If you are having a professional relationship with the recipient, then you should go for a formal letter, whereas if the recipient is someone very close to you or you know the recipient well, then the informal letter is the right choice for you.

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Cover Letter vs. Transmittal Letter vs. Cover Document: What’s the Difference?

Cover letter vs. transmittal letter vs. cover document: what’s the difference  .

(by David Maloney) There has long been a misunderstanding related to definitions associated with and use of the terms cover letter , transmittal letter and cover document . Do they differ? Are they one-in-the-same? Must one or the other be used? 

The term “cover document” was first used in association with appraisals in 1994 when a standardized core course in personal property appraisal theory and principles was written by this author for a major appraisal society. Suffice it to say that the term “cover document” is synonymous with the term “transmittal letter” which has been and currently is in even wider use within other appraisal disciplines. Indeed, even USPAP makes mention of the term “transmittal letter” in its Ethics Rule and in the below quoted Q&A. USPAP does not make any mention of the term “cover document.” For the purposes of this discussion, we will equate “cover document” with “transmittal letter” and will henceforth make use of the latter term while discontinuing use of the former. 

Of the two remaining letters, there is no consensus on the use or nomenclature of the cover letter and transmittal letter among the various appraisal disciplines, but the following discussion will assist you to properly make use of them regardless of what they are called. Note, too, that there is no USPAP requirement for either a cover letter or a transmittal letter, USPAP’s Q&A and Ethics Rule mentions of the transmittal letter notwithstanding. Though not required, both often have their place in the preparation of a professionally designed and coherent report. 

Transmittal Letter  

USPAP requires that certain information be contained in what is referred to as the “ report “. As mentioned earlier, the content and detail of that information depends on whether the report is Self-contained, Summary, or Restricted use, but in all cases the information must be contained in what USPAP refers to as the report . Many appraisers make use of what is referred to as the “transmittal letter” to contain much (if not all) of the USPAP-required elements of information. Appendix L (sample noncash charitable contribution appraisal), Appendices M and M.1 (sample insurance appraisals), and Appendix N (sample estate appraisal) are examples of transmittal letters. The transmittal letter (particularly in the case of a letter-style, narrative report) often contains the appraisal-specific information listed in the preceding section and, therefore, is often very much an integral part of the report. In March, 2008 the Appraisal Standards Board (ASB) gave guidance regarding the use of transmittal letters in its Q&A entitled “Is a Letter of Transmittal Part of an Appraisal Report?”: 

Question : I recently completed an appraisal report that included a letter of transmittal as part of my report. Some of the items required to comply with the reporting requirements of USPAP appear only in the letter of transmittal. My client states that a letter of transmittal is not part of the appraisal report, and these items must appear within the body of the report to comply with USPAP. Is my client correct?   Response : No, the client is not correct. Although a letter of transmittal is not required by USPAP, there is nothing in USPAP that prohibits making a letter of transmittal part of the appraisal report. It should be noted that USPAP does require an appraiser signing any part of an appraisal report, including a letter of transmittal, to also sign the certification. (USPAP Q&A)  

Any required elements of information not included in the transmittal letter must be included in enclosures to the transmittal letter such as the “valuation section” of the report or in addenda attached to the report. 

Cover Letter  

The cover letter is a brief, formal letter used to simply accompany another document being sent to the recipient. A cover letter often introduces the accompanied document, summarizes its content or imparts additional information. Not all appraisers make use of a cover letter, but on occasion you may feel it appropriate to do so, particularly if you have administrative issues to address at the time of the report’s delivery. 

The cover letter says something to the effect: 

Here is the report you requested that I prepare for you. Please do not hesitate to call if I can be of further assistance. Sincerely, Joe Appraiser  

While the above might be a bit abbreviated, the cover letter need not contain much more. Indeed it should be no more than one page in length. If needed, however, the appraiser may wish to also include within the cover letter: 

• An “executive summary” of the appraiser’s findings, or
• A comment on the fact that the appraiser sent a copy of the report to XYZ as the client requested, or
• That the appraiser’s invoice or IRS Form 8283 is enclosed, or
• Other administrative matters which do not fall into the three previously mentioned categories of appraisal-related information (i.e., the matters are neither appraisal-specific information, item-specific information, nor are they supporting documentation.) They are simply administrative in nature. 

If used, a cover letter should not be attached to the report as it is not part of the report. It merely accompanies the report. The cover letter can be discarded by the recipient (and often is) and doing so should have no impact on the completeness or credibility of the remaining report. Therefore, the cover letter must not contain appraisal- or item-specific information that is not also included somewhere in the report itself. Note, that if you include a “summary” of your value conclusion within the cover letter, to avoid confusion or a possible misuse of the cover letter (cover letters have been known to be inappropriately used as a substitute for the appraisal report), you should also include in the cover letter a statement such as: 

This cover letter is not the appraisal report. It is merely a means to transmit the enclosed appraisal report to you. 

© 2008 David J. Maloney, Jr., AOA CM