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“Women and “Ideal” Women”: The Representation of Women in the Construction Industry

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  • Published: 21 May 2020
  • Volume 38 , pages 1–24, ( 2021 )

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gender inequality in construction industry thesis

  • Cathrine Norberg   ORCID: orcid.org/0000-0001-9170-1459 1 &
  • Maria Johansson   ORCID: orcid.org/0000-0002-4314-7032 2  

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Increased female participation has been highlighted as necessary to fill a labor shortage in the construction industry, but also to promote equality and efficiency. Despite initiatives to recruit women, the industry remains one of the most gender-segregated industries in the world. Increased knowledge about gender has been identified as needed to change the status quo. The aim of this study is to contribute with new insights into gender in construction by exploring how women in the industry are discursively represented, and how they talk about their workplace. It is based on analyses of texts from the web. The search engine WebCorpLive was used to retrieve and sort the material to enable linguistic analysis. The study shows that although the overarching message in the material is that there are many opportunities for women in the industry, closer analysis of it shows that women entering the industry are met with gender-biased attitudes, discrimination and unrealistic demands.

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Introduction

Despite women’s progress in educational achievements over the last few decades worldwide, their progress has not been translated into equal advancement in all areas of work [ 21 , 32 , 41 , 53 ]. Many professions are still heavily gender segregated, which contributes not only to unequal options for individuals, but also to discrimination and overt exclusion [see 12 , 34 ]. The construction industry is a typical example of a work site heavily dominated by one gender. The percentage of construction work held by women is extremely low, between 9–13%, and has remained more or less at the same level over the years, although some countries see a slight increase [ 41 ]. In the US female participation was 8.9% in 2014 and 9.9% in 2018 according to the National Association of Women in Construction [ 40 ]. The figures for the UK and Australia in 2018 were 12.5% and 12% respectively [ 4 , 26 ]. The majority of the women represented in the above-mentioned figures are moreover hired to do administrative work [ 41 , 61 ].

Over the last few decades, a number of initiatives on organizational and governmental levels have been taken to increase the number of women in the industry. Equality and diversity policies have been initiated to enforce equal pay and promotion. There have been a variety of calls in the form of laws and regulations to prevent gender discrimination. In Australia, for example, companies larger than one hundred employees need to report the composition of their workforce to the government [ 24 , 32 ]. Despite such efforts research shows that the industry remains highly male dominated with few visible changes [ 21 , 23 , 32 , 39 , 47 , 52 ]. It seems evident that the above-mentioned initiatives alone and efforts to increase the mere number of women are not enough to make the industry attractive to all individuals irrespective of gender. Other more intangible obstacles need to be addressed, as pointed out by Clarke et al. [ 14 ] who argue that gender-biased norms and attitudes in the industry need to be made visible and problematized to attract more women, and also to make them stay [see also 24 ]. One way of making values and norms visible is by analyzing the language used to form them [ 5 ].

Previous research on gender in the construction industry has to a large extent focused on how masculine ideologies and the stereotypical image of the male construction worker as brave, risk-taking, technically talented and strong continue to inform the industry [e.g. 25 , 28 , 32 , 42 , 54 ]. Most studies on women in the construction industry have dealt with obstacles facing them, many of them qualitative studies on women in a particular workplace or country [e.g. 21 , 32 , 41 ]. Studies focusing on how women in the industry are discursively represented appear to be missing. An understanding of how women in the industry are perceived in terms of qualities and expected job contributions are likely to provide valuable insights into the work for a more gender inclusive workplace.

By analyzing what qualities and abilities women are associated with, and to map what concepts emerge when women in the industry talk about their workplace, the aim of this study is to add new perspectives to and knowledge about why female participation is persistently low in construction, and point to the power of language in both displaying, creating and reinforcing gender-biased structures and attitudes. Following Fältholm and Norberg [ 20 ], the analysis is based on documents retrieved from the web, Like Navarro-Astor et al.’s [ 41 ] study of women’s career development in the construction industry, this study is not focused on a particular country or workplace, but focuses on the representation of women in the industry in general. To study how women are discursively represented, our study uses a combination of discourse analysis and a corpus linguistic methodology. This means that the documents analyzed were culled from the web on the basis of a number of selected search terms or keywords (see Sect.  5 ). The results are thus to be seen as indications of discourses emerging as frequent or salient in documents not on beforehand selected by the researchers [ 7 , 59 ]. Corpus linguistics is, as pointed out by Baker and Levon [ 7 ], a bottom-up approach starting with few hypotheses of what is likely to be found. In this sense it guards against ‘cherry-picking’ data to prove what can be expected and therefore intentionally selected and sought for [see also 25 , 26 , 60 ]. WebCorpLive, a search engine designed to enable analysis of web material, was used to retrieve the documents from the web and sort them for further analysis (see Sect.  5 ).

Gender in Construction

As mentioned, research on gender in construction has to a large extent focused on the masculine culture of the trade [e.g. 21 , 28 , 32 , 42 , 54 ]. Apart from showing that construction is a male-dominated industry, these studies have pointed at the existence of a particular gender hierarchy where notions of toughness and roughness play a crucial role in determining workers’ position in the hierarchy. In her study of the link between masculinity ideals and occupational health and safety in the Australian construction industry Iacuone [ 28 ] for example, shows that the hegemonic gender structure makes workers care little about their own, and other workers’ safety and well-being. Similarly, in a literature review of masculinity in connection to health and safety in high-risk occupations, such as construction, Stergiou-Kita et al. [ 54 ] found that traditional masculinity norms influence men’s health and safety negatively. Studies have also shown that workers have impeded the development of welfare and benefits in the industry such as amenities and annual leave, due to the idea that real construction workers tolerate harsh working conditions [ 27 ].

Other typical features of the masculine culture are objectification of women, heavy drinking, horseplay and larrikinism [ 28 , 60 ]. In this male world, the presence of women, and men deviating from the prescribed norm, is shown to constitute a threat [ 15 , 28 , 42 , 60 ]. If women and “weaker” men can do the job, as problematized in Ness’ [ 42 ] study, the glorified male culture falls apart. As a way of protecting and reasserting their masculine identity and power, men often respond with aggression and hostility towards “deviant” co-workers [ 14 , 17 ]. Based on interviews with women in the UK building industry Wright [ 60 ] reports that sexualized workplace interaction is a persistent feature of construction sites, particularly in the manual trades [see also 16 , 45 , 56 ].

Research on women in the construction industry is less abundant, although an area of increasing interest [ 60 ] [see for example 15 , 16 ]. Most studies so far have primarily focused on different types of exclusion women face [ 21 , 32 , 41 , 60 ]. On a general level they report similar results. Women are excluded because of men’s fear of not being associated with the traditional masculine image of the trade. The forms of exclusion include everything from derogatory remarks and tests to show women’s incapability to perform a job in the industry to actual threats. Less direct ways of excluding women are shown in gender-biased selection criteria when individuals are hired [ 12 , 15 , 21 , 41 ]. In a study of female engineers’ career progression in the Australian construction industry, Bryce et al. [ 12 ] found that it is common that female engineers returning after maternity leave are allocated to professional roles that do not match their skills. Subtler ways of excluding women are also visible in practices where male workers try to protect women construction workers from physically demanding work tasks, as shown in Denissen’s [ 16 ] study of how women construction workers manage gender identities in the US construction industry. Although such behaviors, often referred to as forms of benevolent sexism, may appear supportive, what they do in reality, as emphasized by Denissen, is that they contribute to the perception of women as individuals not really belonging in construction, and thereby the masculine definition of the work is reinforced and upheld. Studies have also shown that the demands on women are higher than those on men. Unlike men, women often have to prove that they are capable to perform a job in the industry [ 32 , 41 ].

Exclusion has also been shown in studies of how male construction workers talk to each other. Baxter and Wallace [ 10 ] studied the spoken interaction of a group of white British male construction workers and concluded that one reason for the absence of women is that the “builders’ discourse” is constructed in excluding ways. The way the male workers talked to each other indicated an active collaboration among them in constructing narratives of in-group and out-group identities, where the identity of the normative in-group was reinforced and maintained via derogatory remarks about workers falling outside this group. In their conversation, women were not mentioned at all. A conclusion made by Baxter and Wallace is that women are viewed as so unthreatening that they are not even part of the “out group”.

Although many studies show that gender-biased structures and attitudes persist in construction and continue to inform it, changes are also reported. Changes in attitudes and values are shown in a study on perceived problems facing women in the South African construction industry [ 18 ]. Although the culture is reported as persistently male, the authors conclude that a positive shift in attitudes is taking place, particularly among younger workers. Similarly, Styhre’s [ 55 ] study of gendered ideologies in the Swedish construction industry shows that old traditions glorifying the representation of the site manager as an omnipotent paternal figure is now problematized and subject to critique. The critique is again particularly noticeable among young workers. In a study of site operatives in the Australian construction industry, George and Loosemore [ 25 ] report that more inclusive and less dominant attitudes towards masculinity are visible. A potential explanation put forward by George and Loosemore is that values are adapting to changes in society overall.

It is, however, noticeable that even if the above-mentioned studies include examples of change, they also contain examples of extremely traditional gender perceptions. The belief of women and men as different by nature and therefore suited for different tasks is persistently visible in them. English and Hay [ 18 ], as an example, conclude that ‘there has been increasing concern with the positive qualities that women can bring to the workplace as opposed to the male qualities they lack’ [ 18 : p. 158]. Women’s abilities to listen and bring in softer skills, such as peacekeeping and politeness are mentioned as examples of what women are understood as likely to contribute with. The studies also show that the traditional male culture is to some extent accepted and even protected by many women. The women interlocutors part of English and Hay’s [ 18 ] study, as an example, appear to accept that they have to earn respect from their male colleagues. They also state that men will not change, if changes are to occur, they themselves need to change to fit in. In a similar fashion Agapiou [ 2 ] reports on women in the Scottish construction industry stating that females who want to work in the industry should ‘be able to either laugh at or ignore some of the jokes that men may tell at work’ [ 2 : p. 703], or, as concluded by Madikizela and Haupt [ 33 : p. 12], along with women gaining increased experience in the industry they become ‘less sensitive to male dominance and discrimination’.

Gender: A Social Construction

The approach we take to analyze our data is based on the understanding of gender as a social constructruction done in interaction with others [ 58 ]. It means that gender is not constituted by nature, but seen as constantly reshaped and formed in ongoing processes [ 5 , 58 ]. We identify ourselves daily with others as either male or female, where cultural clues such as clothing, behavior and language constitute important means of gender identification [ 49 ]. In this view, gender expectations are reflections of social norms and values, upheld and reinforced by daily actions and interactions between people in a variety of settings. Young females and males are treated differently due to social expectations and ideas of what it is to be a girl or a boy. Studies have, for instance, shown that girls are represented and expected to be quiteter and more agreeable and understanding than boys [ 6 , 43 ]. They are moreover more typically than males recognized for their appearance, often with sexual undertones [e.g. 13 , 43 , 49 ]. Such perceived gender differences and expectations have an impact on how young individuals perceive themselves, how they form their lives, and what choices they make, socially and professionally.

The identity of a job or profession in terms of gender is thus a construction based on ideas of what it is to be male or female, reinforced and upheld in daily practices [ 3 , 5 , 10 ]. In her article Hierarchies, jobs, and bodies Acker argues [ 1 ] that organizations are not gender neutral. Assumptions about gender is embedded in structures and processes used to construct organizations and thinking. Gender is not to be understood as something only brought into the organizations by their employees. Therefore merely adding the number of women in workplaces with an extreme low number of women is not likely to change how gender is done [ 30 ]. Women are still tokens in a male-dominated world [ 30 ]. If changes are to take place, the focus should, as argued by Acker, among others, be on organizational processes and organizational values and cultures [ 1 , 14 , 24 ]. The first step towards gender-equal workplaces is to make people aware of gender issues, and problematize the consequences of gender-biased structures.

Language a Powerful Tool to Study Discourses

This study draws on the conception of language as a powerful tool not only to show how people understand the world, but also maintain and reinforce their perceptions about phenomena and objects surrounding them [ 5 ]. The aim is to gain increased knowledge of gendered attitudes in the construction industry by analyzing and describing how women are discursively constructed, and what words and concepts appear as salient when they talk about their workplace. The term discourse is used in a varity of disciplines, in a number of inter-related, but sometimes somewhat different ways [ 5 , 38 ]. Like Baker [ 5 ], we follow Foucault [ 22 : p. 49], and focus on discourses in the sense of ‘practices which systematically form the objects of which they speak’ [ 5 , 22 ]. One way to study the way an object is formed and understood is via language [ 5 , 19 ]. By studying language and language contexts traces of discourses are likely to emerge, as pointed out by Baker [ 5 ].

A central concern in corpus linguistic studies is to study collocational patterns (words commonly found in close connection). Such patterns of representations have in the context of gender been used to show gendered attitudes and structures [ 6 , 43 , 46 ]. Pearce [ 46 ], as an example, investigated verbs and adjectives collocating with woman/women and man/men in the British National Corpus . Traces of a male power and activity discourse were shown in verbs associated with activity and strength collocating with man rather than woman as subject. As for women, the discourse of women as a social category was shown in words like celibate, childless, fertile, heterosexual, married, unmarried and single, which were considerably more common with woman compared to man .

The number of researchers employing a corpus linguistics methodology in discourse analysis is growing, and the method has been pointed out as both useful and promising. The above-mentioned study by Pearce [ 46 ] is one example. Others are Baker et al.’s [ 9 ] study of British news articles about refugees and asylum seekers, Baker and Levon’s [ 7 ] analysis of how different types of men are represented in British news articles, Schröter and Veniard’s [ 51 ] comparative study of migration in French and German news papers, and Norberg and Fältholm’s [ 44 ] corpus-based analysis of the representation of women in the mining industry (for additional examples, see for instance [ 8 , 20 , 29 , 36 ]).

Method and Material

This study is based on data from the web. As known, the web includes billions of words and provides its users with continuously updated information [ 11 ]. To turn to the web as the primary source for this study was therefore considered both relevant and worthwhile, in particular for a study focusing on an entire industry with a global perspective [cf. 20 ].

The texts generated by WebCorp are from 2006 to 2017 and cover materials from a large variety of sources where women in the construction industry are discussed, for example on-line newspapers, construction journals, materials from construction companies, unions and governments, women networks and blogs. The average length of the texts is between 3 and 6 pages, but there are examples of texts only one page long and texts up to 35 pages. The total number of documents is 131. They are mainly about women in management positions in the industry and less about women as site workers, possibly a reflection of the fact that there are fewer women construction workers [ 14 , 41 ].

As mentioned, WebCorpLive was used to retrieve and sort the material from the web. It was constructed in 2000 as a prototype tool (at that time WebCorp) to enable linguistic studies of web data. It functions in the way that in response to a selected search string (a word or a phrase), WebCorpLive extracts concordance lines, that is, immediate surrounding contexts found across a variety of texts where the particular search phrase occurs, as illustrated below, where a part of the output for the phrase “female construction workers” is presented (for a more detailed technical description of its infrastructure see [ 11 , 48 ]).

https://www.theguardian.com/careers/careers-blog/2015/may/19/where-are-all-the-women-why-99-of-construction-site-workers-are-male Text, Wordlist, text/html, UTF8 (Content-type), 2017-09-15
1. Holly Porter, who runs a networking group for female construction workers , Chicks With Bricks, explains: “The industry has 2. Is sexism; research shows that more than half of female construction workers said they were treated worse than men because of

As shown, the search phrase “female construction workers” is found two times in this particular document. All these examples can then be analyzed in context by clicking on the phrase. Apart from providing information about where a particular phrase or word is found, and how many times it occurs (the above example is only a part of the output for the phrase “female construction workers”, for the total number of occurrences of the phrase retrieved from the web, see Table  1 ), WebCorpLive makes it possible to establish collocational profiles of words, that is, recurrent or common combinations of words found in close proximity of a particular search term (see Sect.  6 below). It is thus a powerful engine enabling analyses of web data. It should, however, be mentioned that WebCorp Live only treats results form a maximum of 120 webpages per search term, as a matter of processing speed [ 57 ]. It should also be mentioned, as pointed out by Fältholm and Norberg [ 20 ], that using web data has both advanatges and disadvantages. It is of course positive to always retrieve updated information, but since information on the web is continuously updated, it also implies that text downloaded one day, may not be there, or has been slightly modified, on a later occasion.

The documents analyzed here were selected on the basis of fourteen search phrases, as presented in Table  1 . These phrases were considered both general and specific enough to retrieve information about how women in the industry are represented [cf. 44 ]. To search for woman , builder, worker, woman worker or construction worker only would, for example, have given a result not specific for women in construction. Diversity combined with in construction and in the construction industry were chosen as search terms, despite the fact that they are not limited to gender, as it was made evident that the documents retrieved from the web on the basis of them mostly dealt with women. Searches were done in April and September 2017. It should be noted that in downloading the material some documents appearing when clicking on the search phrases only included links to other documents. Following Fältholm and Norberg [ 20 ], who conducted a similar study with a focus on gender diversity in mining, we decided to continue the search by clicking on these links until the information sought for was found. The documents downloaded on the basis of the search phrases were then carefully read with a focus on finding (1) references to qualities and abilities ascribed to women in the construction industry, and (2) what concepts or ideas emerge when women in the industry talk about their workplace.

Women in the Construction Industry

The first step in the analysis was to acquire information about the collocational profiles of the respective search phrases. They were established within a maximum of four spaces to the left and the right from the search terms (WebCorpLive, default range). They yielded some information of in what contexts discussions about women in construction typically occur. The phrases “woman in construction” and “women in construction” are often found together with words (number of hits in parenthesis) Footnote 1 like awards (17) , Wales (7), young (5) , welcome (5), apprenticeships (5) , home (4) , association (4), Ireland (4), network (4), employers (4), OAEC (3), outstanding (3) , resources (3) , protective (3), workshops (3), leaders (3) winner (2) and youth (1). Without further analysis of the contexts where these words occur, the profiles suggest that women in construction are important and sought for. Women entering the industry appear to be young women, and those who have found a place in the industry seem to be outstanding individuals who are awarded various prizes for their achievements. The profiles also highlight networks in the women-in-construction discourse. “Diversity in the construction industry” and “Diversity in construction” provided a similar pattern. They occur together with words like need (4) , obstacle (4), better (4), gender (4), lack (3), inspiring (3) , improving (2) , boost (2) , promoting (2), career (2), skill (2), sustainability (2), opportunities (1) , inclusive (1) , politics (1), champions (1), encouraging (1), help (1) , developing (1) and awareness (1). The phrases “woman in the construction industry” and “women in the construction industry” collocate with discrimination (6), home (4), barriers (2), but also bridges (2) , discussion (2), leaders (2), companies (1), number (1) and recruit (1). This seems to suggest that there are challenges for women in the industry, but also discussions about ways to overcome them.

The words woman, women and female combined with builder(s) and female together with construction worker(s) showed a focus on women’s physical appearance. Recurring words found together with these phrases are white (54), photos (42) , portrait (33), sexy (24), young (22), blonde (21), images (19), helmet (12), smiling (8), wearing (7), looking (7), dress (6), hat (6), view (6), measurement (5), pretty (4), description (4), unique (4), gallery (3), collection (3), home (3), camera (3), pictures (2), big (2), advertising (2). Most of these collocates are, however, found on web pages with photos and pictures of women and female builders, and less frequently in documents discussing women in the industry.

As mentioned, these profiles say something about in what contexts discussions about women in construction are likely to be found. To establish patterns of representations in connection to the research questions, an analysis of the entire documents was considered needed. This analysis was conducted manually by close reading of the 131 documents retrieved from the web. The study thus uses a combination of close reading of texts and analyses of language expressions found in connection with women in the industry. What follows is a presentation and analysis of the patterns of representation found across the documents. To highlight examples in texts culled from the web bold font was added.

The Overarching Discourse

The first observation in the analysis of the material tallies to a great extent with the patterns shown in the collocational profiles. A recurring theme is that there are many opportunities for women, and that the industry needs to understand the value of attracting ‘skilled female workers’, as shown in the first excerpt below (1), the words uttered by the managing director of an employment agency in the UK.

(1) “Many construction companies have realised the value of skilled female workers and are actively recruiting and supporting women.” https://www.randstad.co.uk/job-seeker/areas-of-expertise/construction-property/women-in-construction/ (2016-04)

Another recurring theme is that increased female participation is necessary if the industry is to grow and be successful, as illustrated in (2). Women are important because they are likely to improve efficiency and the work environment of the industry, as shown in (3).

(2) The integration and development of women in the construction sector needs to become a priority if we are to grow our industry and the country’s economy. ( https://www.property24.com/articles/women-in-the-construction-industry/16127 ) (2012-08-27) (3) We regularly employ women in roles from shuttering carpenter to groundworker. Experience has shown us that having a more gender diverse project site helps improve our efficiency and the work environment for everyone’s benefit. http://www.morrisroe.co.uk/our-careers/women-in-construction/ (2017-04-16)

On a general level, the possibilities for women are highlighted across the documents, and even described as endless, as communicated on the homepage of Women in Construction, Northern Ireland ( http://citbni.org.uk/Women-in-Construction-%281%29.aspx ). (September, 2017). But despite this seemingly positive discourse about opportunities for women in the industry, closer analysis of the material reveals that the message communicated to women is far from positive and clear-cut when it comes to expectations on them, and how they are perceived.

Qualities/Abilities Associated with Women

Qualities/abilities associated with individuals are likely to say something about how these individuals are perceived, and thereby also what the expectations on them are. This section lists and discusses qualities and abilities mentioned in connection with women found across the documents culled from the web. Some of them are qualities directly ascribed to women ( successful and conscientious ), whereas others are behaviors either defined as necessary for women to have ( to speak with authority, have problem - solving skills ), or understood as qualities women are expected to contribute with ( new ways of thinking, collaborative skills ). Close reading of the material resulted in two larger semantic groups: (1) Qualities/abilities associated with women in general and (2) qualities/abilities ascribed to women role models. The former group mainly consists of qualities women are generally perceived as lacking. The opposite qualities are thus indirectly understood as pertaining to the feminine. The latter includes qualities/abilities ascribed to women who have found a place in construction. Since the data includes a mixture of word classes, both individual words and whole phrases, few identical examples occur across the documents. Consequently, the lists of words do not include quantitative data, which is general practice in corpus linguistic analyses in particular when identifiying collocational patterns. Phrases or words indicating the same underlying meaning associated with women occur however repetedly across the data, and have been used to identify traces of the women-in-construction discourse [cf. 44 ].

Qualities/Behaviors Indirectly Associated with Women

As shown in a number of general studies on typical characteristics ascribed to females and males [e.g. 6 , 46 ], but also in studies with a particular focus on construction [ 2 , 18 ], and other industries [ 44 ], the perception of women and men as different by nature is notable in the data. Perceived gender differences are primarily shown in descriptions where women are recommended to acquire certain abilities to fit in, as shown in Table 2 . The underlying message in the contexts where these words/phrases are found is that there are certain qualities pertaining to the existing workforce, that is men, and to fit in women need to acquire a number of skills perceived as male. They need to ‘speak with authority’, as shown in the advice given by a South African quantity surveyor to women considering a job in the industry:

(4) “Absorb as much information as possible and speak with authority when the opportunity arises,” says Roji […]“ Be calm and state your position with authority , not emotion, listen more and speak less .” https://www.property24.com/articles/women-in-the-construction-industry/16127 (2012-08-27)

A woman’s perceived inability to inspire power and authority is together with the idea of female subordination to men also shown in the excerpt, where the traditional perception of women as more emotional than men is mentioned [cf. 46 ], and where the recommendation to women working in the industry is to ‘listen more and speak less’.

The general advice, often given by other women, is, as communicated in (5), that women should remember that construction is after all a male industry [cf. 18 ]. Women therefore need to adjust their way of being to fit in and be accepted [cf. 44 ].

(5) Stay away from using ‘I’, ‘me’ and ‘my’ too much rather ‘us’ and the word ‘we’ more often, as this is more acceptable in the male dominated industry. https://www.property24.com/articles/women-in-the-construction-industry/16127 (2012-08-27)

They are recommended to act in ways that are traditionally seen as male. If they can do this the ‘rewards are great’, as suggested in a women-in-construction blog:

(6) “It is a position of power and you need to be ready to carry the load and enjoy being in charge . If you do not like pressure or heavy responsibility this is no the job for you, but the rewards are great when you compile and manage a successful team and project.” http://www.makers.com/blog/women-in-construction-industry (2015-11-30)

The perception of women as less assertive than men also comes forward in these examples. They need to remember to ‘believe in themselves’ and ‘put their own ideas forward’ [cf. 44 ], at the same time as they contradictorily are recommended to stay away from challenging men, as shown in (7), the recommendation of a MBAWC (Master Builders Association of the Western Cape) executive member.

(7) When you know that you are 100 percent right , challenge your male counterpart, they hate being shown up at the best of time. [And] […] while you are at it, do not score points by bringing your male counterpart down in front of a crowd. https://www.property24.com/articles/women-in-the-construction-industry/16127 (2012-08-27)

There are also a handful examples in the material where women’s and men’s perceived differences are shown in qualities directly ascribed to women. These examples are more positive in the sense that they focus on what women can do rather than what they are lacking. The underlying conception is, however, that women and men are endowed with different qualities. Consequently, women entering the industry are believed to add qualities that the existing workforce does not have. They are, for example, believed to have a natural ability to ‘multi-task’ and be endowed with communicative skills [cf. 20 ] as illustrated in (8), the words of an American contract manager, who also, as illustrated in (9), suggests that women, unlike men or more than men, can ‘show compassion and understanding’.

(8) “Be aware that you may have to work harder than the guy next to you for the same pay, but also know that you are well suited for your job based on your natural abilities to multi-task and negotiate ,” she says. http://www.makers.com/blog/women-in-construction-industry (2015-11-30)
(9) “I bring a new approach and attitude to project management than some of the men,” she says. “It’s an advantage being a woman when working with homeowners during construction. I can show compassion and understanding when they are going through the upheavals inherent to construction. They are more comfortable confiding in a woman when it comes to these project hiccups, and that helps because I can offer solutions to ease the process .” http://www.makers.com/blog/women-in-construction-industry (2015-11-30)

There are, as suggested below on the home page of a contracting company in Caifornia, female as opposed male perspectives of things.

(10) Her 27 years of experience as a designer and General Contractor coupled with a female perspective , provide her a deep understanding of how people use their homes, and a keen eye for creating inviting living spaces and wonderful curb appeal. http://www.buildergirl.com/ (2017-04)

Apart from suggesting that there are differences in terms of what women and men are likely to contribute with, these examples show a connection between women and social skills. Women are represented as more understanding than men. They are able to show compassion for other people, understood as contributing with a better work environment, as shown above in (3), and more likely than men to possess communicative and collaborative skills, such as the ability to negotiate and offer solutions that will ease processes [cf. 20 ]. See also Kelan’s [ 31 ] study of the construction of women in management literature, where it is argued that women are recruited because of their perceived feminine skills.

Qualities/Abilities Ascribed to Women Role Models

The qualities presented above are mainly ascribed to women not necessarily in construction, although discussed in a construction context, but understood as pertaining to women in general. There are also qualities directly ascribed to women, without indirectly comparing them with men. The majority of them are references to or descriptions of women represented as role models for young new comers.

As suggested in the collocational profiles of “woman/women in construction” in particular, and shown in Table  3 , the achievements of women who have succeeded in finding a place in construction are paid attention to and highlighted. These women are typically represented as successful role models for other women. They are represented as the most ‘talented female professionals’. They are ‘remarkable’ and ‘pioneering women’ full of enthusiasm and with a record of ‘excellent career progression’. They are extraordinary individuals, as shown in (11–12), referring to two extremely versatile women in construction, who, apart from working full time, or more, manage to study part-time, and still have time for social activities, as shown in the first example, or, as in the second, to train late every night, do personal training early in the morning, and, as suggested in the heading of the article, have time for manicure every week.

(11) As well as working full time and studying part-time, Alex has still found time to take part in the Little Britain Challenge Cup – the Annual Construction Sailing Regatta in Cowes. http://citbni.org.uk/Women-in-Construction-%281%29.aspx (date unknown)
(12) I try to work a good eight or nine-hour day. […] I also play rugby at an elite level […] I train pretty much every night until 9 pm and do personal training every morning when I wake up at 5.50 am. ( http://www.telegraph.co.uk/women/womens-business/10320077/Meet-the-female-brickie-who-still-gets-her-nails-done-every-week.html ) (2013-09-19)

The accomplishments of these women are often found on homepages and in reports from events where they are awarded prizes for their achievements. It is made evident that these “ideal” women are special, not only because of their knowledge and skills, but because they have managed to enter and stay in the industry. They have ‘put themselves out there’ and have been identified as ‘the ones “to watch” as they get a foothold in the industry’, as illustrated in (13). They have managed to overcome the barriers in a male-dominated industry, even if ‘the journey is not an easy one’, as articulated by a woman construction workers in an interview on women in the South African building industry ( https://www.property24.com/articles/women-in-the-construction-industry/16127 ). (September 2017)

(13) The extensive PR campaigns showcasing the finalists is aimed at encouraging companies to employ and train more women in the sector and highlights the exciting opportunities for young women considering a career in construction.[…] The Awards categories will recognise those women who are Pioneers in Innovation within the built environment as well as identifying those “ Young entrepreneurs / rising stars’’ - who have put themselves out there and have been identified as the ones “to watch” as they get a foothold within their sector. http://www.womeninconstruction.co.za/(2017-06-07 )

Another phenomenon shown in the data is that women who have managed to find a place in the industry are not only likely to function as role models for other women, they are expected to change the gender-biased culture of the industry. They are likely to drive for changes in recruitment methods, change traditional perceptions and assumptions and in doing so not only contribute to a better site culture, but a better country, as illustrated in the following two examples:

(14) There are senior women in the industry setting fantastic example and driving for change in recruitment methods and perceptions to encourage more women to enter the industry. ( http://citbni.org.uk/Women-in Construction- %281%29.aspx (2016-05-12)
(15) It’s on the back of your achievements – and thousands of other women beyond this room - that we’re literally building a better country and making inroads into gender inequality . https://www.gov.uk/government/speeches/championing-women-in-the-construction-industry (2015-01-08)

Like the results presented in Mayes and Pini’s [ 37 ] examination of the business case for employing women in the Australian mining industry, our material suggests that gender is all about women. Women alone are made responsible for changing the gender-biased culture of the industry, and contributing to a better country and world, while the rest of the industry is, ‘exempted from any substantial/structural change’ [ 37 : p. 541]. The data also suggests, like the findings of Mayes and Pini’s study [ 37 ], that the very presence of women is believed to contribute with better behavior among men, as expressed by a woman working as a carpenter at one of UK’s leading concrete contractors:

(16) ‘It’s the best site I’ve ever worked on. I feel welcomed and respected as both a woman and a carpenter. There are more women generally on site, and the increased visibility of women has changed the way the guys are with each other, as well as changing the site culture generally for the better.’ http://www.morrisroe.co.uk/our-careers/women-in-construction/(2016-04-16 )

It is important to note that most of the qualities ascribed to these role models are, as shown in the table, rather general. They are skilled, knowledgeable, talented etc. without references to any specific skills needed in their jobs. It is also noticeable that these women’s achievements are often compared to the achievements of other women. They are typically referred to as remarkable women , the brightest and best female achievers, and the most talented female professionals rather than just remarkable individuals.

Women and Discrimination

The previous section suggests that women who manage to enter the male-dominated world of construction are praised and paid attention to. By focusing on how women talk about their workplace, and mapping words referring to the workplace environment, additional information about the women-in-construction discourse was considered likely to emerge. As shown in many previous studies focusing on obstacles facing women in the industry [ 15 , 16 , 34 , 45 , 56 ], the pattern that emerged almost instantly indicated a close connection between construction and gender discrimination. Words like harassment, sexism, discrimination, victimization and prejudice occur repeatedly across the material. Some of these words are of course used to discuss improvements or simply to state that discrimination is no more or has declined, but most of them are found in contexts where it is shown that individuals not perceived as living up to the male norm are excluded and discriminated. These findings are congruent with a survey of the UK construction industry, conducted in 2017, (building.co.uk) where it was found that 73% of female engineers have experienced sexual discrimination, harassment or victimization at work some time in their careers.

Words/phrases referring to discrimination or discriminatory attitudes are listed above in Table  4 . The list includes both actual words for discrimination but also references to how women are treated, such as paid less, laughed at or touched.

As shown, the forms of exclusions together with actual words for discrimination are varied and many. They include examples of women reporting that they are ‘not taken seriously’, ‘excluded from male conversations’, mocked and met with ‘subtle sexism’, as shown in examples (17) and (18). The first one the words of a South African construction workers, and the second, those of a young Notre Dame graduate.

(17) Apart from the fact that the industry is still male dominated, she points out that women are often second-guessed, not taken seriously and even plain ignored in a group environment . ( https://www.property24.com/articles/women-inthe-construction-industry/16127 (2012-08-27).
(18) A female office engineer describes subtle sexism of the industry: “Even after attending a male-dominated science and tech high school and completing a male-dominated civil engineering major, it was only once Caroline, a 2014 Notre Dame graduate, started working that she felt surrounded by an ‘old boys club’ — the air clouded with off-handed, subtly demeaning comments toward women in general”. http://www.makers.com/blog/women-in-construction-industry (2015-11-30)

Bullying and ‘verbal harassment’ by drunken males are additional examples of overt discrimination female construction workers face at work, as shown in (19), the reported words of a Cambodian construction worker.

(19) Unlike my friends who work in factories, I prefer working in construction as my whole family is here with me. Yet despite being close to my loved ones I face verbal harassment from male co-workers when they are drunk at night. ( http://www.bbc.com/news/in-pictures-39102989 (2017-03-13)

Example (20) is an excerpt from a report on the serious abuse a female construction worker suffered at a workplace in Melbourne.

(20) The Victorian Supreme Court heard that between August 2008 to July 2010 fellow workers threatened her with rape, touched her inappropriately and mocked her about sex toys and sexual acts ( http://www.abc.net.au/news/2015-12-17/female-construction-worker-awarded-1.3m-sexualharassment/7039062 ).

There are also a number of contexts where discrimination is the case, but no particular word for it is used. To ask a woman who is applying for a job, if she is calling on behalf of her husband is one such example, as illustrated in (21), or as in (22) belittling comments concerning women’s physical appeareance, or statements questioning women’s presence in the industry. Both examples come from an article about gender and construction in The Guardian, problematized in relation to the huge demand on female builders.

(21) “Ninety seven percent of all jobs on building sites are recruited by word of mouth and personal recommendation. Only 3% are advertised, and when women apply, they are often given the cold shoulder. “One woman rang about a bricklaying job,” Procter says, “and was asked, “Are you applying on behalf of your husband, love?”“ https://www.theguardian.com/world/2006/aug/14/gender.uk (2006-08-14)
(22) “The worst moments,” says Sheridan, “are when men say to you, “Don’t break your nails, love,” or, if we are gutting a kitchen, ‘Shouldn’t you be cooking in this, not building it?” ( https://www.theguardian.com/world/2006/aug/14/gender.uk ) (2006-08-14)

The focus on women’s physical appearance, many of them with sexual undertones, is also shown in the collocational profile of “woman/women builders.” See also Wright’s [ 60 ] study where it is reported that appearance and dress constitute a common concern for women in construction, and where fitting in in terms of appearance is seen in relation to the male norm.

Like the examples found in Denissen’s [ 16 ] study of how women in the US construction manage gender identities at work, there are also examples in our material showing that women are understood as in need of more help than other workers, as shown in the words uttered by a female American ironworker:

(23) Ambra Melendez, a [sic] ironworker […] [reports] that she often feels like men treat women as delicately as a ‘porcelain doll’ . ‘When it comes to me lifting things, I sometimes have to push [men] out of the way and go and do it. […] ‘I have to constantly show them that I can do this before they take it away from me.’ ( http://www.huffingtonpost.co.uk/entry/female-construction-workers-hard-hatted-women_n_5978464 ) (2014-01-01).

As stated, such acts may appear positive, but in the long run they reinforce ideas that women are deviant workers not strong enough, physically or otherwise, to work in the industry.

To compensate for demeaning attitudes or feelings of not being “real” workers, there are a number of examples in the material of women stating that they constantly need to prove their ability (these examples as listed in Table  2 together with other abilities women need to have to succeed in the industry). To be accepted they overcompensate and work harder and even twice as hard as men, as shown in the following three excerpts. The words of women from three different construction sites in the world.

(24) “I do feel a sort of inherent need to prove everyone else that I can keep up with the demands of the job,” Caroline says. “It’s a macho´ industry where everybody works long hours and nobody wants to admit any weakness, […]” ( http://www.makers.com/blog/women-in construction-industry (2015-11-30).
(25) The Somali women are preferred more than the Somali men because we work harder and are more reliable. ( https://www.tumplr.com/search/female construction worker) (2014-01-01)
(26) As a woman one constantly has to prove one’s ability – having to work twice as hard as the males. ( https://www.property24.com/articles/women-in-the-construction-industry/16127 ) (2012-08-27)

Altogether, the recurrence of similar expressions and statements clearly shows that discrimination is a serious issue in construction. Like the examples presented in the section above, women alone seem to be responsible for changing biased gender attitudes. Women should seek support by other women in women’s organizations and report misbehavior, otherwise ‘company leaders don’t see a problem and don’t do anything to correct behaviors’ ( http://www.triplepundit.com/writers ). Women alone are understood as responsible for the upbringing of their children. They ‘need to take a stance and teach […] [their] children differently’ ( https://www.property24.com/articles/women-in-the-construction-industry/16127 ), as discussed in an article on women in the South African construction industry.

Discussion and Concluding Words

This study has analyzed how women in construction are discursively represented in materials produced by actors in the global construction industry. It has been shown that stereotypical notions of what constitutes the feminine contribute to perceptions of women as not really belonging in the industry. By mapping and analyzing qualities and abilities mentioned in connection with women two categories of description emerged from the material: women in general and women role models. The historical perception of women as passive, more emotional and less assertive than men is made visible in the first category. The message is that there are certain qualities that women need to acquire to succeed in the industry. The latter category includes qualities ascribed to women who have found a place in construction. These women differ significantly from the representation of women in the first category. They are represented as extremely successful and hardworking. They are examples other women need to follow. It is, however, made evident that what these role models or “ideal” women are expected to contribute with goes far beyond what is part of the actual job in construction. As role models for other women, they are not only likely to work twice as hard as men to show that they fit in, they are also expected to change the male culture of the industry and contribute to a better work environment [cf. 37 ].

Another striking finding is that sexual harassment is a recurring theme when women talk about their workplace. References to forms of exclusion together with actual words for discrimination occur repeatedly across the documents, showing that gendered and sexualized interactions persist in the industry, despite laws and regulations to prevent them. Wright [ 60 ] reports that professional women do not seem to be subject to the same degree of sexual harassment as those in non-professional trades. One reason for this, as problematized by Paap [ 45 ], is that the greater the physical distance from the corporate headquarters is, the easier it is to ignore formal policies [see also 50 ]. Considering that this study includes more examples of women in professional than non-professional trades, the results appear as even more noteworthy.

The present study has shown that corpus linguistic methods can contribute with valuable information in discourse analysis. Recurring words and phrases found in connection with women in construction have been used as indications of how people in the industry conceptualize and treat women workers. It has been shown that what on the surface may be understood as indications of a more gender inclusive workplace environment may be misleading. Although the overall message in the material is that there are many opportunities for women in construction, closer analysis of recurring words used to define and talk about women in the same material, quite contradictorily shows that the most persistent conception of the industry is that it is a sexualized workplace infused with traditional notions of what constitutes feminine and masculine behaviors and abilities, and where the masculine constitutes the norm. Such patterns of representation may perhaps not be equally likely to be found in individual documents on beforehand selected [ 35 ]. Although this study is based on a rather limited number of documents, the results are nonetheless indicative of commonly realized women-in-construction discourses.

There are indeed examples of women in the material investigated who report that they enjoy their jobs and their co-workers, but in light of the extreme visibility of examples of sexual harassment across the documents together with the conception of women as not really having the “natural” abilities for a job in the industry [cf. 2 , 18 ], it is likely that the industry will continue to be one of the most gender-segregated industries in the world. If the construction industry is to succeed in attracting women, and also other workers deviating from the existing male norm, gender is an issue that needs to be taken seriously. Although there are reported improvements in this respect, conflicting discourses and messages concerning female participation need to be made visible and problematized among all workers. Gender equality cannot, as has been shown, be a woman’s issue that will be reached by means of increasing the number of women in the industry with the expectations that the women entering the industry will change the culture and even civilize men.

This study is a contribution to the increasing number of studies using linguistic methods to study gender in discourse analysis. Since gender appears to be a serious issue in the construction industry, further similar studies are encouraged. This study has presented findings from documents in English. It is possible that data including other languages would have yielded a somewhat different result. Future studies covering data in other languages than English are therefore encouraged. Our study has provided indication on how women in the construction industry are perceived worldwide. Future studies could include in-depth analysis of how women are discursively represented in individual workplaces or countries. Further studies could focus on the representation of gender in a particular text type, e.g. on-line newspapers or homepages. Corpus-linguistic methods could also be used to explore the representation of men and their experience of the workplace both on a national and international level.

Prepositions, conjunctions and personal names are not listed here, as they provide little information about women-in-construction discourses. The words male, female, woman and women were excluded for similar reasons. Apart from these words, the list of words is exclusive.

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Norberg, C., Johansson, M. “Women and “Ideal” Women”: The Representation of Women in the Construction Industry. Gend. Issues 38 , 1–24 (2021). https://doi.org/10.1007/s12147-020-09257-0

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Gender Inequality in Construction Industry

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2020, Journal of emerging technologies and innovative research

Because of the perceived nature of work and the common notion that it is a large male-dominated industry, the Indian construction industry has inherent gender biases. Females have been under-represented in all the discipline and occupation of construction. Current literature describe the difficulties and issues faced by women working in the construction industry. Women construction workers are caught in a late entry process, are unqualified, earn low wages, and are therefore casualized. The study seeks to describe the broad gender gap in the fields of employment, skill development, upward mobility, and the importance to the family of women's earnings. Although the industry is subject to many labor laws, none of them has been able to guarantee the fundamental right of construction workers to safe working and living conditions. The only way forward seems to be required changes to the Building and Other Building Workers Act, its improved enforcement, and market-based processes wher...

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Indian construction industry is emerging as the second largest industry growing at a rapid pace and a great job generator. However, this industry witnesses least women participation, particularly at the higher levels in the job ladder. Large numbers of women work at bottom level of unskilled workers experiencing various issues and are denied access to the basic infrastructure and amenities. This study attempts to explore women’s participation in terms of various gender gaps – gap in skilled and unskilled labour, pay gap, glass ceiling and access to amenities, through field surveys in Mumbai to understand women’s perceptions and opinions – 1. Structured questionnaire floated across 30 real estate organizations 2. Semi-structured interviews conducted of 60 female professionals. The findings led this study to suggest policy level approach that can be followed by the employers and policy makers to improve women’s participation and deconstruct the current gender norms contributing to women empowerment.

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Seema Xalxo

A vast number of skilled and unskilled labourers have employment opportunities in the Construction industry. The construction sector has inherent gender biases due to the perceived nature of labour and the general view of this industry is that it is intensely male-dominated. In every construction-related field work, women have historically been underrepresented. Women who work in the construction industry often enter the workforce too late, are underqualified, receive low wages, and are thus hired on a contract basis. According to the Periodic Labor Force Survey When there is a great demand for labour in this area, the employment rates for women are significantly less than for males. In contrast, Female labourers are more likely than males to be laid off if the workforce is reduced. It indicates that female construction labourers as a buffer to support the industry, and it suggests that despite their hard effort, female construction labourers create a buffer that gives the business a cushion. The study's primary priority is to uncover significant elements influencing the status of female labourers in the sector and it also describes the significant gender disparity in employment, skill development, and upward mobility in the construction sector. Even though the sector is governed by several labour regulations, none of these regulations is in a position to ensure labourers’ fundamental right to safe working and living circumstances. The Act for Building and Other Construction Labourers (Regulation of employment and service conditions) must be amended, its enforcement must be strengthened, and address gender discrimination and cruel exploitation of women labourers in the construction sector. Keywords: Construction industry, gender discrimination, low wage, Women labourers

Sabina Suri

Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2000.Includes bibliographical references (leaves [58]-[61]).The participation of women in the building sector is an exception rather than a rule. Inmost countries of the world the building industry is almost exclusively the domain of men. In India a large number of women are actively involved in the construction process itself. According to 1993-94 Statistics, the construction sector in India provided employment to 6% (5.9 million) of all employed women, constituting about 20% of the total workers in the industry. In spite of their large numbers, women construction workers are seen as secondary/ temporary workers with seldom any opportunities for training, upward mobility, wage guarantees, fringe benefits or social protections. My research has been an exploration and an inquiry of this widely observed phenomena of women construction workers and how it operates from the perspectives of the various role playe...

Purushothaman P , Esm Suresh

Poverty and outcome of poverty are evidence of historical oppression in an egalitarian society like India. Standard of life and quality of work life of poor and common people require continuous improvements, such that poverty is completely eradicated and quality of life is made the best in the country. Life long learning, continuous learning, training and skill development towards better placement, employment and productivity are one set of strategy towards enhancing income generation capacity of poor and common people of India. The minimum wages and productivity or income shall be such that even if one member of a household goes for job or employment, a household must be able to sustain a good standard of life. Opportunity or choice for skill training and development in areas of high income or productivity could be seen as a human rights of poor people. The Mahatma Gandhi National Employment Guarantee Scheme gives an opportunity to skill upgrade the poor workforce in areas of their choice. This may only involve a marginal cost in providing skill up-gradation, but this could be expected to pay-off by increase in productivity. The right to skill upgradation must be taken as a human right under Universal Declaration of Human Rights and as fundamental rights under our Indian Constitution.

Ashis Sarkar

The construction sector has the largest number of unorganized labourers in India next only to the agricultural sector, and women form almost half the workforce as unskilled labourers with no occupational mobility. Often they face serious problems/constraints related to work, viz., lack of continuity, insecurity, wage discrimination, gender and sexual harassment, unhealthy job relationship, lower wages, and poor job satisfaction. Despite these, construction industry overwhelmingly attracts female workers. Poverty being the main cause, the worst affected are the single and the derelict / destitute women with children to support. Their husbands are often drunkards or are found to have other sexual partners and find themselves in debt trap. Unlike the womenfolk, men who come in as small boys, assist the masons for some years as helpers and finally, graduate as masons, some of whom later become contractors and move up the social ladder. Hence, the female labourers require empowerment through training and skill enhancement. The present study is an attempt to identify the issues related to workplace culture or working environment of these numerous, poor and most vulnerable segments of the Indian society.

The participation of women in the building sector is an exception rather than a rule. In most countries of the world the building industry is almost exclusively the domain of men. In India a large number of women are actively involved in the construction process itself. According to 1993-94 Statistics, the construction sector in India provided employment to 6% (5.9 million) of all employed women, constituting about 20% of the total workers in the industry. In spite of their large numbers, women construction workers are seen as secondary/ temporary workers with seldom any opportunities for training, upward mobility, wage guarantees, fringe benefits or social protections. My research has been an exploration and an inquiry of this widely observed phenomena of women construction workers and how it operates from the perspectives of the various role players in the industry, namely, the workers, contractors, intermediaries etc. The purpose is to map the existing knowledge base on the role ...

Published by Virtual Commons - Bridgewater State University

Srivishagan Vijayaragunathan , Thalpage Rasanthi

This journal and its contents may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan or sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. Authors share joint copyright with the JIWS. ©2022 Journal of International Women's Studies. This journal and its contents may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. ©2019 Journal of International Women's Studies.

Women In Informal Economy Suffer In Silence And Belong To A Class Which Is In A

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Status of unorganized female workforce in developing societies is of peculiar character in nature as they constitute majority of the workforce, and also most neglected one in the male-dominated societies. “The Census of India 2011 returned 41 million women as workers. As many as 37 million, i.e. 91 per cent of the total female workforce is engaged in the unorganised sector, 81.4 per cent in agriculture and the rest in non-agricultural occupations. While some data are available regarding agricultural workers, information on non-agricultural occupations in the unorganized sector is scanty and not very reliable”. Among the non-agricultural sector unorganised female workforce women construction workers are not studied yet from sociological point of view.

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Title: Barriers and Potential Solutions to Gender Diversity in the Construction Industry

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Women in construction: Smashing down the concrete walls that keep them out

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Quotas can be useful to address gender inequality, but they only work if they’re pitched at the right level and are accompanied by society-wide efforts to break down gender stereotypes.

Women don’t want to work in macho environments where they feel they don’t belong. To attract women, the culture has to change to become less ‘blokey’, less aggressive, more diverse and more inclusive. But it’s a classic Catch-22 situation – women don’t want to work in a toxic culture, and the culture won’t change without more women.

International Women's Day is the perfect time to reflect on the complexities of achieving gender equality in the construction industry, and to focus on what can be done to change the status quo.

It’s sobering to realise that the rate of participation for women in the construction industry is getting worse, not better. This is despite decades of talk about how to attract and retain women in construction, by groups such as the National Association of Women in Construction ( NAWIC ).

The Victorian government has decided the time for talk is over, and has introduced quotas for female participation on government construction projects.

Many may think this is a good response from the government, but unfortunately it’s unlikely to fix the problem. Quotas can be useful to address gender inequality, but they only work if they’re pitched at the right level and are accompanied by society-wide efforts to break down gender stereotypes.

Research from Norway shows that 33% is the critical mass – when you get to one-third of women, the culture changes. It was found that:

“If the percentage is lower than this, the effect is little more than symbolic. It is when women feel that there are several of them, that they are not sitting alone at the table, that they begin to exercise their power.”

Although this research was based on women on boards, it’s reasonable to surmise that the same principles apply to other work environments.

Read more:  He said, she said: Shining a light on gender and political leadership in Australia

If women in construction remain a minuscule minority, there’ll be no change to the macho, sexist culture that dominates construction, and no change to systemic gender stereotypes.

The Victorian government’s Building Equality Policy (BEP) requires that women make up:

  • 3% of each trade role
  • 7% of each non-trade position
  • 35% of management, supervisor and specialist labour roles.

In addition, 4% of labour hours for apprenticeships and trainees must also be performed by women.

Given that at the moment women make up 2.5% of tradies and on-site construction workers, these quotas can only be described as underwhelming. The more so since there’s a two-year transition period (consequences for failing to comply only kick in in 2024), and the quotas only apply to government projects of more than $20 million – hardly the sort of radical change that will ‘disrupt’  gender stereotypes in construction, as the government asserts.

It’s not all doom and gloom

There are some positive aspects. For one thing, BEP is an Australian first; it must be understood as the start of the journey towards construction industry reform, not the end.

Another positive is that there’s not been a vocal outcry in response to the initiative. Often the introduction of quotas is met with strong opposition from employers, who want to retain the “old boys’ network”, and who say there are simply not enough women to meet the required targets.

The potential shortage of women to fill positions has been recognised and addressed by the government.

BEP is not a standalone initiative. It sits within the Women in Construction Strategy 2019-22 . Developed in partnership with the Building Industry Consultative Council , the comprehensive strategy begins by recognising that in the construction industry, women do not get or keep the jobs, and that there’s a severe discrepancy between the number of female students in construction fields and the number of women employed in construction.

The strategy also recognises that in construction, women are in less-secure, low-paid positions, and that their prospect of career progression is limited. Finally, the strategy acknowledges that the low retention rate for women in construction is because they’re excluded and made to feel unwelcome.

To address these systemic problems, the Women in Construction Strategy proposes a three-pronged approach:

  • The industry must attract more women to take up a trade or blue-collar jobs
  • The industry must recruit more women
  • The industry must retain more women.

Smashing down the concrete walls that stop women entering and staying in the construction industry requires commitment and a multi-faceted, whole-of-society approach.

For example, if girls in schools don’t see the construction industry and trades as viable career options, they won’t pursue pathways into construction.

If they don’t see role models like them and receive encouragement to explore careers in construction, they’re lost to the industry.

Thus, we need transformations in societal attitudes towards gender stereotypes, gender bias, gender inequality and gendered violence.

The changes we need to see are not just in the construction industry, but also in homes, in schools, and in the very fabric of our society.

To retain the women the construction industry does attract, it needs to move from a rigid macho work environment to one that is flexible and respectful of women.

Excessive work hours, inflexible work arrangements and an unwillingness to recognise caring responsibilities make the construction industry an unhappy and unsafe place for all workers.

Suicide rates among construction workers are higher than any other group in Australia – we lose a construction worker to suicide every second day.

This International Women’s Day, it’s time to be bold, to tackle the hard issues, so that the Australian construction industry becomes a safe, welcoming and rewarding workspace for all people, regardless of their gender.

This not only benefits women, but the entire industry by widening the talent pool, addressing the skill shortages and improving the reputation and wellbeing of an industry in crisis.

  • Workplace culture
  • Gender inequality in the workplace
  • women and construction
  • International Women's day
  • quotas in workplaces
  • Building Equality Policy
  • Women in Construction Strategy 2019-22

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Gender Discrimination Poses Challenges for Construction Workers

constructions workers fill out a survey as part of the study

Survey results reveal that gender discrimination is more pronounced for women in construction and is associated with higher levels of perceived stress.

A worker who feels persistent stress in the workplace due to discrimination is unlikely to perform optimally. If they work a physically demanding job they may end up being injured or sick more often, and likely less efficient at their tasks.

Noah Seixas, an EDGE member and professor with the University of Washington's Department of Environmental and Occupational Health Sciences (DEOHS), has been interested in workplace discrimination for the last 10-15 years, especially as it pertains to underrepresented workers. "When you look at groups with higher risks of hazards you realize that hazards are inextricably linked to discrimination," he explains.

gender inequality in construction industry thesis

It was through Nancy Simcox, Director of the University of Washington's Continuing Education Programs for DEOHS, that Seixas was connected with Washington Women in Trades, a nonprofit group that works to promote and facilitate access for women in the skilled trades. Immediately he recognized women in construction as a vulnerable subpopulation. "The risks that women construction workers are exposed to are very wrapped up in discrimination. They're less able to protect themselves from traditional construction hazards because of pressure to perform beyond their capacity, because they're less likely to ask for help, and because they more often work alone."

In an effort to help address the problem, Seixas obtained money from the Washington State Department of Labor and Industries' Safety and Health Investment Projects (SHIP), for a study of workplace discrimination against women in the trades. The original focus of his grant was on studying safety risks affecting tradeswomen. After finding that women reported higher perceived stress and gender discrimination relative to men in the trades, the study evolved into a pilot mentorship program. 

The scope of the project expanded again when Anjum Hajat received support from the Medical Aid and Accident Fund to test whether biomarkers of stress showed similar patterns to the self-perceived stress results.

gender inequality in construction industry thesis

Hajat is also and EDGE member and an assistant professor of Epidemiology. Her work focuses on chronic stress as it relates to poverty and financial instability. She uses a series of biomarkers in blood associated with the immune system and the system that regulates stress hormones to assess how long-term pressures affect people physiologically.

"I'd been wanting to work with Noah for a long time," she explained, "to get a better understanding of how the biomarker piece fits into the broader intersection of health and equity in the workplace." Hajat was more familiar with the research on race, but she said the issues that women in construction face are very similar. "There's a constant vigilance that comes with having to face systemic discrimination. There's the feeling that you need to be better than others to prove yourself against the assumptions that you're not up to par. It's what is called the "black tax" in other contexts."  

Jessica Porter, a master's student was brought in to help with the biomarker analysis after approaching Seixas for a project. "I think the most rewarding part of the project was looking at total worker health and realizing that harassment is an important exposure to assess outside of traditional exposures that you think about in the workplace," she said a few days after successfully defending her thesis.

gender inequality in construction industry thesis

All told, 39 workers from the carpenters, sheet metal and pipe trades participated in the study by filling out surveys and providing blood samples. Analysis of the survey data showed strong gender differences in factors like sexual harassment, heightened vigilance and perceived stress. These differences, although meaningful, were not born out by the biomarkers data which showed no significant differences based on gender.

"It was a small study with mostly young, healthy people," explained Hajat. "It should be considered a proof of concept. Now we know we can collect blood, centrifuge the samples and get them on ice all on site. It all worked really well, so hopefully next time we can get a bigger sample size." The team is continuing to pursue funding for a larger study of biomarkers associated with workplace discrimination. Meanwhile, they hope to partner with the Sheet Metal Workers International Union for a five-year study to evaluate the impact of mentorship on women apprentices' stress, safety, and retention.

The results of the study were shared with participants in two focus groups run by Hannah Curtis, the study coordinator and Orly Stampfer, a graduate student in DEOHS. "This was the third set of focus groups I've held with construction workers around issues related to workplace culture and women's safety. It's a refreshing break from academia that highlights the real impact of our work," said Curtis. “I’m grateful to the participants for being so candid with us and sharing their stories,” added Stampfer. 

gender inequality in construction industry thesis

Feedback from the focus groups was used to create a summary of results that emphasized the gender differences in perceived stress and discrimination while also discussing the more ambiguous biomarkers data which showed no significant results of importance. The focus groups emphasized the value of union trainings and support groups for women. Reducing workplace stress for women can be expected to have many benefits for employers including better retention, better efficiency, fewer injuries and fewer sick days.

"It shouldn't be a surprise," said Hajat, "but I was taken aback by the candor and openness in the way women talk about discrimination in the workplace. I had hoped it wouldn't be as bad as it is. It would be nice to see studies like this one create change in higher level policies."

Curtis added that it’s reassuring to see the trades supporting studies like this one to help make the culture safer and more inclusive for underrepresented workers.

IMAGES

  1. (PDF) GENDER INEQUALITY IN CONSTRUCTION INDUSTRY

    gender inequality in construction industry thesis

  2. Gender Equality in the Construction Industry

    gender inequality in construction industry thesis

  3. (PDF) GENDER INEQUALITY IN CONSTRUCTION INDUSTRY: A REVIEW

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  4. Interview: Overcoming gender stereotypes in the construction industry

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  5. How construction companies can tackle the gender divide

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  6. Gender Inequality Thesis Statement Essay Example

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COMMENTS

  1. (PDF) GENDER INEQUALITY IN CONSTRUCTION INDUSTRY

    1 BVM Engineering College, V.V.Nagar, Gujarat, India. Abstract : Because of the perceived nature of work and the common notion that it is a large male-dominated industry, the Indian. construction ...

  2. (PDF) GENDER INEQUALITY IN CONSTRUCTION INDUSTRY: A REVIEW

    Abstract. Because of the perceived nature of work and the common notion that it is a large male-dominated industry, the Indian construction industry has inherent gender biases. Females have been ...

  3. [Pdf] Gender Inequality in The Construction Industry: Lessons From

    Despite a range of equality legislation and initiatives, the construction industry remains one of the most male dominated sectors. Women are under-represented in all construction occupations and professions. Much of the current literature describes the difficulties experienced by women who work in this sector including cultural and structural barriers, such as harassment and discrimination ...

  4. "Women and "Ideal" Women": The Representation of Women in the

    As mentioned, research on gender in construction has to a large extent focused on the masculine culture of the trade [e.g. 21, 28, 32, 42, 54].Apart from showing that construction is a male-dominated industry, these studies have pointed at the existence of a particular gender hierarchy where notions of toughness and roughness play a crucial role in determining workers' position in the hierarchy.

  5. Gender Inequality in Construction Industry

    Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2000.Includes bibliographical references (leaves [58]-[61]).The participation of women in the building sector is an exception rather than a rule. ... Here, the factors affecting gender inequality in construction industry are identified and analyzed, but for the further ...

  6. PDF Diversity and Inclusion of Women in The Construction Industry ...

    while the third study examines gender bias within construction-related academic programs and its relationship to students' self-concept. This dissertation contributes to the overall body of knowledge by providing the first quantitative evidence of women's experiences of gender bias and persistence in the construction industry. The results of

  7. A Review of the Challenges of Women in the Construction Industry

    This paper is aimed at reviewing the gender related issues in the con struction industry giving the female gender. priorities. The most prevailing gender issues in the construction industry ranges ...

  8. PDF A gender gap in construction

    The construction industry continues to be predominately male with structures and norms that impede women from pursuing careers within the industry. As mentioned above, the SCB (2019) report showed that the construction industry in Sweden consists of only 11 per cent women. Holmes (2022) defines the construction industry as an industry that ...

  9. PDF Gender Inequality in The Construction Industry: Lessons From Pierre

    1 [email protected]. Sang K and Powell A (2012) Gender inequality in the construction industry: Lessons from Pierre Bourdieu In: Smith, S.D (Ed) Procs 28th Annual ARCOM Conference, 3-. 5 September 2012, Edinburgh, UK, Association of Researchers in Construction is useful in understanding the (re)production of gender relations, through the concepts.

  10. Barriers and Potential Solutions to Gender Diversity in the

    Theses and Dissertations. Barriers and Potential Solutions to Gender Diversity in the Construction Industry. The construction industry faces significant challenges filling vacant jobs to match supply with demand. With 20 percent of the construction workforce not returning after the pandemic within a booming housing market and the "Great ...

  11. PDF Women in Construction: 2021 Brought Diversity, Opportunity, and a New

    Because the construction industry is faced with an aging workforce and a shortage of skilled labor, it is in a position to ... Victoria, Australia, is also advocating phasing out gender inequality in construction. The government has funded the development of Building Gender Equality: Victoria's Women in Construction Strategy 2019-2022. The ...

  12. GENDER INEQUALITY IN THE CONSTRUCTION INDUSTRY

    LIM JIA ING CLAUDIA (2015-06-25). GENDER INEQUALITY IN THE CONSTRUCTION INDUSTRY. ScholarBank@NUS Repository. Abstract: Gender inequality is a pressing issue that is affecting the manpower pool in the construction industry. The ratio of male to female employees within the industry remains skewed towards the males, and results in an imbalance.

  13. PDF Industry through the Lens of Empowerment

    Keywords: construction industry; women; gender equality; empowerment 1. Introduction According to the Australian Industry and Skills Committee (AISC), construction is ... and inequality, proposes a framework for women's empowerment in line with such views; as a multi-dimensional process, dependent on the interplay of personal, relational, and ...

  14. [Pdf] Achieving Gender Equality in The Construction Professions

    In the UK women remain under-represented in the construction workforce, despite calls for gender equality. Research into the persistence of gender inequality in construction has investigated barriers and solutions to women's recruitment, retention and progression in the industry. It is thought that recruitment into the industry can be supported by developing an understanding of the ...

  15. (PDF) Achieving gender equality in the construction professions

    PhD thesis Loughborough University, Loughborough, UK. ... Whilst the literature reports on the effects of gender inequality (Powell et al. 2010), gendered perceptions (Akinlolu & Haupt 2020) and ...

  16. Gender in the Construction Industry: Literature Review and Comparative

    This paper reviews previous literature on gender diversity in the construction industry and disseminates findings from a survey that investigated whether there are significant differences in self-perception between men and women in construction consultancies operating in the United Kingdom (UK). The survey questionnaire was completed by 60 men ...

  17. Gender Discrimination in the Construction Industry: The Case of Two

    The Indian construction industry has inherent gender biases owing to the perceived nature of work and mainstream notion of it being a male-dominated industry. Women construction workers are trapped in a cycle of late entry, being unskilled, receiving low wages and, therefore, being casualized. Based on field surveys in the two cities of ...

  18. Gender Bias in the Australian Construction Industry: Women's Experience

    While most industry sectors in the Australian workforce have consistently improved regarding the participation of women, the construction industry remains an exception. Despite multiple gender equality initiatives and regulations at all levels of the Australian Government, the proportion of women employed in the construction industry has steadily declined. In 2020, only 1% of the trades and ...

  19. Women in construction: Breaking down the barriers that keep them out

    Women in construction: Smashing down the concrete walls that keep them out. Quotas can be useful to address gender inequality, but they only work if they're pitched at the right level and are accompanied by society-wide efforts to break down gender stereotypes. Women don't want to work in macho environments where they feel they don't belong.

  20. Gender Inequality in Construction Industry

    Women construction workers are caught in a late entry process, are unqualified, earn low wages, and are therefore casualized. The study seeks to describe the broad gender gap in the fields of employment, skill development, upward mobility, and the importance to the family of women's earnings. Although the industry is subject to many labor laws ...

  21. Gender inequality in the construction industry: Lessons from Pierre

    The industry has one of the highest percentages of gender discrimination (Amaratunga et al., 2003). Sang and Powell (2012) opined that women are under-represented in all construction occupations ...

  22. Gender Discrimination Poses Challenges for Construction Workers

    Analysis of the survey data showed strong gender differences in factors like sexual harassment, heightened vigilance and perceived stress. These differences, although meaningful, were not born out by the biomarkers data which showed no significant differences based on gender. "It was a small study with mostly young, healthy people," explained ...

  23. Unveiling Gender-Based Musculoskeletal Disorders in the Construction

    Without physically intensive building, modern infrastructure development would be impossible. Musculoskeletal diseases (MSDs) and other occupational health issues may arise in such a demanding environment. Construction workers often develop MSDs from repeated actions, uncomfortable postures, and heavy lifting. Musculoskeletal disorders may damage muscles, bones, tendons, ligaments, etc. The ...

  24. (PDF) Gender Discrimination in Building Construction Industry in

    PDF | On Jan 1, 2020, Shirka Kassam Jwasshaka and others published Gender Discrimination in Building Construction Industry in Nigeria: Threat to Achieving Goal-5 of Vision 2030 | Find, read and ...