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How to Make Your Resume Stand Out

• 08 Aug 2019

At 3.7 percent, the US unemployment rate is lower than it’s been in 50 years, giving those looking for work an advantage. But competition is always fierce for the most coveted roles at the hottest organizations. Before you submit your application, here are eight tips to help ensure your resume will get noticed.

1. Your Online Profile May Matter Most

If you play your cards right, recruiters will come to you. To make that happen, almost more important than a resume is a solid LinkedIn or online profile. Be sure your profile (and resume) tell a story about what you’ve done in your career, why you’ve done it, and the results you achieved. Use clear and simple language, and carefully sprinkle in keywords that are important for the role you desire and field you’re pursuing.

2. Use Keywords and Optimize Your Profile for Search

We live in a Google-centric world, and machines do a lot of the heavy lifting when it comes to screening applicants. According to CNBC , 75 percent of resumes are never reviewed by a human. To guarantee that yours is part of the other 25 percent, you should ensure that:

• Recruiters who are sourcing candidates on job boards find you
• Your resume makes it through the machine filtering software the majority of companies use to track applicants

Optimize your LinkedIn and online profiles for job sites like Indeed and Glassdoor, and bolster your resume using keywords commonly used in your field. Buzzwords, specific applications you use, and certifications you’ve earned can all help you rise to the top.

3. Show Your Creativity

You absolutely need to have a text-only version of your resume for uploading to company sites, but since most jobs come through networking , your actual resume and profile should show off your personality. Be sure that the PDF version you send to a personal contact within a company or bring to an interview is visually appealing.

Make yours stand out by using a modern (but not too funky) font, layout, color palette, and punchy copy. A unique twist or fresh look and feel on your resume could be what catches the hiring manager’s eye.

4. Action Speaks Louder than Words

Strong job candidates show, rather than just tell. Delivering a clear story about what you did in your previous roles is a start, but it’s more important to share the results of your actions and prove the impact you had on a project or at a company. Whenever possible, demonstrate your success with numbers that show efficiency, money saved or secured for a business, or goals exceeded.

For some jobs—like software developer, content developer, or social media expert—showing your proficiency may be critical to capturing a recruiter’s attention. You can tease your results on your resume, but actually directing readers to your personal website, social media channels, or developer proficiency site, like GitHub, can really bring your capabilities to life.

5. Tailor for the Job

It’s great to have a summary at the top of your resume that captures what you’re seeking in your next role, along with your core competencies and achievements. Equally important is tailoring your profile for each job. If you’re in the communications field, for example, you might play up your PR experience when it’s specifically called out in the position’s requirements. But if the title is Social Media Manager, Content Creator, or Internal Communications Specialist, the emphasis needs to be on the skills for those particular roles.

Related: How to Land Your Dream Job in 9 Steps

6. Less is More

In today’s tight talent market, HR professionals are short on time. A survey by Ladders says that most recruiters spend less than six seconds reviewing a resume. For that reason, keep your resume short. Limit it to one page if you have less than 10 years of professional work experience, and use succinct bullet points to make it easy to skim.

7. No Typos Allowed

Typos or grammatical errors on your resume can land it in the trash. A sloppy resume can potentially signal that you’re not serious about the role, or simply not buttoned-up and professional. When you’ve stared at your document a million times, however, it can be hard to spot errors. That’s why you should always have someone else proofread your work. Fresh eyes can zero in on mistakes more easily, so ask your most detail-oriented friend to be your editor.

8. Focus on Qualities and Skills

For many jobs, distinguishing qualities like teamwork, attention to detail, and ability to juggle multiple priorities are often considered more important than where you went to school or your GPA. Highlighting those competencies and how you learned and demonstrated them through summer jobs, community service, extracurricular activities , or even group projects at school matters. It doesn’t necessarily require years of professional experience to develop the skills required for certain roles.

Related: Tips for Transitioning from College to Your Career

Achieving Job Search Success

When you’re looking for work, keep in mind that there are many qualified candidates vying for the same job. Like a competitive sport, you need to bring you’re “A game” to your resume and make sure you’re primed for success.

Are you interested in advancing your career? Explore our catalog of online courses , and learn how you can gain the confidence and skills to succeed in business. And be sure to check out our other career development content , such as “ 6 Tips to Prepare for Your Next Salary Negotiation ” and “ How to Properly Follow Up After a Job Interview .”

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How to Write a Résumé That Stands Out

By: Amy Gallo

Share accomplishments, not responsibilities.

• Length: 2648 word count
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It can be hard to know how to make your resume stand out. Start by accepting that it’s going to take some time and effort. Don’t try to sit down and knock it out in an hour – you’re carefully crafting a marketing document. Open strong with a summary of your expertise. Use an accomplishments section after the opener to link your experience to the job requirements. You don’t want to waste space upfront on irrelevant job experience. It’s okay to be selective about what employment, achievements, and skills you include; after all, you should tailor your resume for each position. Give concrete examples of your expertise, quantifying your accomplishments with numbers where you can. Seek input from a mentor or friend who can review it and give you feedback. Lastly, create a personable LinkedIn profile to complement your resume.

Dec 19, 2014

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General Management

Harvard Business Review Digital Article

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2648 word count

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• 26 Mar 2021

How to Build a Resume That Stands Above the Competition

Jill Huggett is the CEO & Founder of Bridgepath Career Advisors, LLC, a full-service career management firm, an Expert Content Contributor for Forbes.com, and an HBS Career Coach. She specializes in propelling people forward in their careers, and recently joined the HBS alumni community to host a webinar on resumes. We asked Jill to answer a few questions related to her presentation, to assist you all as you navigate the job search process.

What is your #1 tip for writing a strong resume that will stand out amongst the competition?

Focus on accomplishments. Hiring managers want to know how you can help their business. Therefore, stating what you’ve done with your previous companies will act as proof points. Many people feel the need to list all of their tasks and responsibilities. When a resume is written this way, it reads like a job description. And let’s face it, a job description is not an enjoyable read. However, stories are a great read. Your accomplishments are stories that illustrate specific projects and successful endeavors. The reader will digest your resume much better if you focus the majority of your content on you accomplishments.

What is the biggest misconception/mistake people have about writing their resume?

Many people think that templates don’t matter. This couldn’t be further from the truth. It is commonly known that you only have one chance to make a first impression. Your template is your first impression. The reality is that a hiring manager only spends 6-10 seconds looking at your resume on their first look, and 30 seconds the second time. If you want to make it to the second look, your templates can help you stand out amongst the competition, and ensure that your resume lands a second and third look, which is when hiring managers typically take a few minutes to thoroughly review the content. Ms. Huggett suggests a template that looks polished, is easy to navigate and avoids using graphs and charts. A traditional looking template is still the best received.

What resources would you recommend alumni utilize when looking to redo/write their resume?

HBS alumni have a variety of resources available to help in the process of writing or updating a resume. Ms. Huggett recommends working with a professional, such as an HBS career coach or a specialized firm like hers. Additionally, HBS provides a variety of resources for alumni as they navigate their job search, many of which are outlined on the Resume & Cover letter page on our alumni website . Additionally, resources such as VMock provide a great first review of your resume and instant results.

Any advice for navigating a job search in the current climate – how can candidates really stand out amongst the crowd and foster connections despite being remote?

Keep active. Don’t wait until the pandemic is over. While some industries have been hit hard by the pandemic, some are thriving. The job market has remained active throughout the pandemic. Networking is your #1 key to getting a new job. Have one on one conversations with many people and utilize video meetings when possible. No conversation is a waste. Through networking, you will uncover many opportunities that are not posted to the general public, get the inside scoop of what the company or hiring manager is looking for, and determine if it is the right culture fit for you. Networking plays a major role in securing a role. Ms. Huggett suggests that 75% of your job search efforts should be spent on networking.

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How to Write a Resume That Stands Out

You finally found it! The perfect job for you. Now, all you have to do to get the process started is to submit your resume. The problem is that hundreds of your peers are probably thinking exactly the same thing. How do you stand out?

You finally found it! The perfect job for you. Now, all you have to do to get the process started is to submit your resume. The problem is that hundreds or even thousands of your peers are probably thinking exactly the same thing about exactly the same job. So how do you create a one-page document that will make you and your accomplishments stand out from the crowd?

Your resume is a key part of the job application process: it is the first document that an employer reviews to determine whether they will interview and eventually employ you. Remember that employers often have very limited time to perform this duty. Crafting a strong resume really matters!

Resumes communicate who you are and what you have accomplished. They may be the only document an employer sees to evaluate your record before making a decision to move forward with your application, or they may be used in conjunction with resources like LinkedIn or professional networking profiles and/or a cover letter. A resume that “stands out” in a positive way is one that has been written thoughtfully, clearly and concisely, effectively communicating your abilities and strengths in a very brief space.

Six basic tips will help you build an outstanding professional resume. Note that resumes may vary by professional field (e.g. engineering vs. non-engineering), by location or by other factors such as professional degree. These tips are designed around some of the most common sections and most useful points for resumes across different types.

Tip 1: How to Write an Education Section that Stands Out

The education section demonstrates that you have the academic qualifications for the position. The key questions you should ask yourself while writing this section is, “Have I clearly communicated the strongest and most relevant aspects of my educational experience?” The next question is, “Is this section organized in a way that is easily readable by the employer?”

The education section is important for all applicants but may be weighted differently depending on how long it has been since you graduated from a degree program. For instance, an employer may have a different level of interest in the educational history of a college senior, compared to someone who has been professionally working for several years after college. Understanding this fact may influence where you choose to place this section on your resume.

In general, you should include all of the higher education that you may have had, including undergraduate, graduate, or professional schooling.  You may also consider including online courses, certificates, and completed programs through companies like Coursera. Most people list their experiences in an order called reverse chronological, meaning that they list the most recent experience first, and work backwards down the page.

For each listed school, provide the full name of the school or online program, the years of your attendance, your major or majors, if applicable, as well as a minor if applicable. Include the type of degree received (e.g. a Bachelor of Arts or Master of Science) and the year of graduation. If you are graduating soon, include the month and year of graduation so employers know when you will be available to work. If you have studied abroad, include the institution, program of study, and any relevant coursework.

You may want to include which semesters you qualified for special academic recognition, if any.  Other special awards, scholarships, or competitive grants can also be listed in this section. If you have non-academic awards, such as for sports or community service, you may choose to create a separate section of your resume for honors and awards.

Tip 2: How to Make the Experience Section Stand Out

Along with education, your experience is one of the most important ways to show that you are qualified for a position. Use this section to clearly convey your strongest professional experiences, whether paid or unpaid. Be sure to give detailed aspects of your roles and responsibilities for each listed position. Emphasize any relationships or similarities between your past experiences and the job you want. You should also include the start and end dates of your involvement with each organization, and any key accomplishments from the role. Don’t forget to include where the company is located, including city and state/province, or even country if different from your home country.

Ask yourself: while involved with the company, did I win any awards, get any special recognition, make new discoveries, start a new program? If so, what happened and what were the results? Quantify your experiences when you can! As the expression goes, “Show don’t tell.” In other words, you can more effectively convey a point by giving concrete examples, rather than through vague descriptions. Consider the following examples.

Instead of:

Improved worker productivity significantly, leading to recognition from upper management.

(A resume reader may ask: What does ‘improved’ mean? What does recognition mean? How much have you improved it by?)

Improved quarter returns by 25%, exceeding projections and leading to the Top Manager Award, given to only one manager in the company per year.

When it comes to language, be honest about your job functions while thinking of professional ways to present your experiences.

Sometimes people fall into a trap of thinking that their job or internship experience won’t sound impressive enough to list. The job may have felt like “sitting at a desk, answering the phone.” True, but you may have been performing other responsibilities or developing useful job-related skills without realizing that you were!

When you were at a desk, were you at the FRONT desk? Were you the only person or the main person in this position? Were you overseeing anything while you were sitting there? Were you the sole person responsible for any tasks? Did you have to learn how to deal calmly and confidently with any customer issues? Did people occasionally ask you to take on additional responsibilities, even for a short time?

It is fair to say that a person sitting at a front desk, may have been MANAGING the front desk, or even managing the desk when the person’s boss was away. Time during which an individual is placed in charge of a business or an office, even if for a limited time, can convey responsibility to a prospective employer.

Look at your accomplishment bullet and ask yourself:

• What did I do in the job?
• Using what?
• To what extent or impact?

Sometimes you may need to pare down your list in order to avoid making your resume too lengthy. Try to select the accomplishments based partly on how impressive they are and partly on how well they relate to the position you want. To describe your experience, always use more than one sentence or bullet. That said, word economy in your bulleted descriptions is also important. Try to keep each bulleted description or sentence to one or two lines at most. You can often rephrase a description, eliminating words while keeping the meaning. The more information you can present clearly and concisely within the short resume format, the more the employer will understand what you can do for them.

Remember that by providing relevant details in each statement of your experience, you will give the employer enough information to evaluate you and also provide them with ideas of what they might want to discuss with you in an interview.

Tip 3: How to Create a Leadership and Activities Section that Stands Out

For many people, especially students and recent graduates, a Leadership & Activities section can be a fantastic differentiator for your resume. If you have not been in the workforce for long, or if you have only worked summers and part-time, then you may not have much relevant content to add to your Experience section. A strong Leadership & Activities section can help you fill that gap while also telling an employer something about you as a person.

When creating the section, you should first consider what student organizations and activities you would want to include. Then, you should consider what you would want to write about each one. In general, this section is much like the Experience section, except that it is about what you have done in a personal, rather than professional, setting.

Of course, because student organizations and activities are personal, you should be careful about which ones you choose to list; they should be appropriate to a professional setting. For example, you should probably not choose to share that you were chosen “Top Drinker” of your college’s “Beer Keg of the Day” club. On the other hand, if you volunteered at a food bank, wrote for a school publication, or had a membership in an honor society, those accomplishments would be worth sharing.

Most importantly, you should include student organizations and activities where you have made significant contributions or held leadership positions. Just as you did in the Experience section, you should think about what you did in the organization, any responsibilities you had, any skills you used, and any knowledge you gained. If you made improvements to the student organization or activity, definitely include concrete examples. Make sure to consider if any of your experiences with student organizations and activities could be related to the position you are applying for. Could any of the skills you have learned be useful in the job?

Because student organizations and activities can offer students leadership opportunities and experiences that are often limited to experienced professionals in companies, this section is your chance to show not only that you are qualified for the position but that you have even greater potential. Make the most of this opportunity to show the employer what you can do!

Tip 4: How to Highlight Your Skills

Another important component of what defines an attractive candidate in the modern economy is their skill set. Because employers want people who can quickly start being productive, they care about what skills a job prospect has, particularly in certain technical fields. In most cases, skills are incorporated into the Experience section, if you acquired skills as part of your internship or job, and in the Education section, if you obtained the skills through coursework, research, or projects. Sometimes people with additional skills, such as technical skills, foreign language, or certifications obtained outside of university, will place them into a separate section at the end of the resume. Whichever format you choose, you still need to emphasize the skills you have, so that an employer can easily see how you can help them.

You should ask yourself a few important questions. What skills do I have? What skills are my target employers looking for? Are my skills hard skills (i.e. technical, like computer programming) or soft skills, such as the ability to listen?

Make a list! Separate the skills into hard skills and soft skills. What skills are most in demand (on both lists) for the position you are interested in (One good way to decide this is to look at job listings for many similar positions and note how often a particular skill is listed.)? How can you highlight your proficiency in these skills?

Lead with your strongest skills and/or the ones that seem the most marketable. Let’s say you know the programming language Python. How well do you know it? How many years have you used it? Do you have any specialized knowledge and ability that may set you apart from a competing applicant? Do you have demonstrations of your work anywhere for a prospective employer to see?

Here’s an example of a skills entry that might be included into the Experience section:

Programming: 8 years of experience with Python and similar scripting languages, wrote MyFirstPythonProject software available on GitHub

Useful tip: Artists may have portfolios for their artistic work. Examples of appropriate work, such as for coding, may not be a bad idea to have available in addition to a resume!

Even if your field is not technical, you may still have important hard skills. Do you have experience with popular office software, such as Excel, PowerPoint, or Access? Do you know any foreign languages, even at a basic level? Think about not only what might be required in the day-to-day performance of the job, but what other skills could potentially be useful to the employer.

You will want to include all the relevant skills to demonstrate your qualifications, without including too much less-relevant information which could distract from your message. Think carefully about which skills you want to include, and which could be left out. Remember to choose your words economically to maximize content in a minimum of space. With a little effort, your skills details can transform your resume from a simple list of accomplishments to a document that gets an employer thinking about all the great ways you could contribute!

Tip 5: Formatting and Making the Resume Look Professional

Believe it or not, the appearance and organization of a resume can greatly affect the response. The first hurdle for any resume is to get the employer to read it. An attractively presented, concise resume is easy for a recruiter to pick up. On the other hand, if a resume is 5 pages, written in 6-point font, a prospective employer may not think that it is worth the time to find a magnifying glass and read it. In most cases, a resume should not exceed one page (sometimes two pages, mostly for more experienced candidates, or in scientific and technical fields where publication lists can be lengthy), which has a few key sections that are separated from one another or clearly delineated.

Here are some suggestions to make the format stand out positively:

• Use 10-12-point font or larger. (10 point may even sometimes be too small, and the choice can depend on the chosen font.) Your audience should easily be able to read the size of the writing. Often prospective employers may not have perfect vision, so readability may create problems if the text is too small.
• Use a clean, professional-looking font. Don’t use fonts that are overly artistic and hinder the ability for the reader to understand them. Some find fonts like Times New Roman most clearly readable; others find competing fonts better. The font is just an aspect of the writing; don’t let it overpower the words themselves.
• Use respectable margins. Don’t try to deviate too much from 0.5 margins at either side. Also, don’t make the margins too large, beyond 0.75 or 1 unit on either side. Around 1 unit on the top and bottom should be acceptable.
• Use adequate spacing.
• Abbreviate months of employment.
• Include proper contact information. Most people include full name, address, email address and at least one phone number at the top of the document.

Tip 6: Revision and Review 

One of the most important steps to writing a good resume is having others you trust look it over. A small spelling or grammar error on a resume could cause problems by making it seem like you lack attention to detail.

You can start with standard spelling and grammar checking programs. However, while these programs are very helpful, they are not enough by themselves. For example, the programs may not flag errors with homophones (e.g. hair and hare). They also have difficulty with uncommon, technical, or foreign words that may not be in their dictionaries. In addition, they are not looking for formatting inconsistencies or at the overall appearance of the resume. While computer programs can help with many issues, there is still no substitute for the human eye.

Start by printing a copy of your resume and looking for errors and inconsistencies yourself. Then, present copies to others along with a description of the job or educational opportunity that you are applying for. When presenting your resume to others, consider at least two kinds of people: a peer, and an experienced professional or teacher. Each may identify different issues with the resume.

Ask the reviewers to provide two types of notes: technical revisions and feedback on the writing, organization and effectiveness of the resume.

Once you get feedback, discuss it with them for a few minutes. Remember, don’t take constructive criticism personally! They are trying to help you, and their points of view may be similar to that of the employer. Your goal is to create a resume that most people will appreciate.

Once you obtain proper feedback, you can work on improving your resume. Try to incorporate your reviewers’ suggestions. Their ideas may even make you think of other ways to improve your resume! Most importantly, always remember that once you have made your revisions, review your resume again before you send it out!

The stronger your resume, the better your chance of getting an interview and landing a meaningful job. Just by following these simple tips, you will be well on your way to resume success, creating a clear, detailed, and concise document designed to impress employers. So, get writing and get yourself noticed!

A good resume can help you land an interview, but even minor errors can take you out of the running.  Schedule an appointment with a counselor  to ensure it will be effective.

Quick Resume Tips:

• Use the position description to decide what to include.
• Pick a standard and consistent format.
• Describe your experiences with specificity and strong action verbs.
• Record accomplishments and contributions, not just responsibilities.
• Revise carefully!
• Don’t include personal information about your age, religion, health or marital status.
• Photos are generally not preferred for U.S. resumes.
• Typically, you will not be expected to share past salary information on a resume.
• Employers assume that “references will be available upon request,” so you don’t need to include them on your resume unless asked.
• Employers may use keyword scanning on resumes, so know what words are relevant to the industry and position and ensure they appear in your resume.

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What is Ethical Leadership and Why is it Important?

Ethical leadership is not only the right thing to do, it is key to driving an organization's success.

Valerie Kirk

Errors, bad behavior, and poor judgment in leadership can negatively impact a company’s brand and reputation. For business success, it’s critical for organizations to fill their C-suite with ethical leaders.

Ethical leadership involves leaders and managers making decisions based on the right thing to do for the common good, not just based on what is best for themselves or for the bottom line. While profits are important, ethical leaders take into consideration the needs of customers, communities, and employees in addition to company growth and revenue when making business decisions. 

Ethical leaders encourage their team members to model this behavior, too. They help to build a workplace culture that values transparency, collaboration and inclusion, and where everyone feels safe to share their voice.

They can also help organizations recruit and retain top talent. Professionals are increasingly seeking out companies whose leaders strive to do the right thing. Generation Z, who will make up 25 percent of the workforce by 2025, demands leadership ethics more than generations that came before them. 

“Gen Z is not going to negotiate. They have really strong values and ethics, and they don’t bend them because of intimidation or because they are just getting a paycheck,” said Michael McCarthy, instructor at Harvard Division of Continuing Education’s Professional & Executive Development and host of the “ Happy at Work ” podcast. “The idea of letting harmful or hurtful behavior slide is not acceptable.”

Leaders who weigh ethical considerations before making key business decisions drive a company’s long-term success. 

The 6 Main Principles of Ethical Leadership

Having ethical leaders isn’t as simple as hiring “good” people. Companies should strive to fill their leadership ranks with people who embody the principles of ethical leadership. The six main principles include: 

Respect includes valuing others’ skills and contributions. While historically respect in the workplace may have been one-way (leaders demanding respect from employees), in an ethical work environment, respect is mutual. 

Mutual respect leads to healthier workplace relationships where both sides appreciate and support what the other is doing and feel secure in talking through issues and challenges. Healthy relationships create positive work environments, which drives increased productivity.

Current and upcoming business leaders should take mutual respect into account as workforce expectations continue to shift.  

“I tell current leadership to respect Gen Z. They have values and morals, and you’re going to have a better organization because of them,” McCarthy said. “They aren’t going to put up with the old hierarchy that doesn’t offer mutual respect.” 

2. Accountability

Ethical leaders hold themselves accountable for their actions. They make decisions based on integrity and stand behind their work. They also lead by example, communicate openly about challenges, and don’t look to place blame on others for any shortfalls.

Leaders make ethical decisions based on doing what is right for employees, customers, and the community. Because these constituents are always top of mind for ethical leaders, they often have a strong sense of service. They engage in activities such as charitable giving and volunteer work to give  back to their communities — and encourage their teams to do the same. 

Leaders who are transparent build trust amongst their organizations and amongst customers. 

To build and maintain trust, leaders must be good communicators who speak openly and honestly about issues. Regardless of the issue’s severity or unpopularity, leaders’ responsibility to be clear and candid  empowers others to make the right decisions with the information they have. 

Honesty and transparency also help to build a brand’s reputation, leading to long-term customer loyalty.

Justice is not just about following the law, but about ensuring that everyone is getting what they deserve. Ethical leaders approach situations with a focus on treating everyone fairly, and they expect their teams to treat each other and customers the same way. Through their actions, they build equitable work environments where everyone feels respected. 

6. Community

Ethical leaders view their companies as communities and consider everyone involved when evaluating situations and making decisions. By viewing their organizations this way, they build equity and inclusion into their decision-making process and create work environments that encourage collaboration across teams. 

Learn more about Harvard DCE’s Ethical Leadership program

Examples of Positive and Negative Ethical Leadership

The following three examples are of companies that were faced with ethical dilemmas and how different leadership styles led to vastly different outcomes. 

Johnson & Johnson

One of the most famous examples of ethical leadership was the case of the Tylenol cyanide poisonings in the early 1980s. Seven people died of cyanide poisoning, and the only connecting factor was that they had all taken extra-strength Tylenol. During investigation, it was discovered that the tablets were laced with cyanide.

Johnson & Johnson’s leaders acted quickly and pulled all Tylenol products off the shelves — 31 million bottles, worth over $100 million — and stopped all production and advertising. The swiftness of their decision, although costly, put customers’ well-being first and saved lives.

They partnered with law enforcement to find the perpetrator and subsequently developed the first-ever tamper-resistant packaging. They were transparent with the public about what they were doing to ensure this tragedy never happened again. 

The Tylenol brand recovered from the incident, largely because of Johnson & Johnson’s ethical leadership team’s swift action and transparent care for customers.

In 2008, JetBlue left passengers stranded on the tarmac at the John F. Kennedy International Airport for more than five hours during a snowstorm. The delay had a ripple effect — JetBlue had to cancel more than 1,000 flights over the following five days.

In response, JetBlue’s CEO wrote a letter of apology to customers. He also directed his team to draft a customer bill of rights, which outlined customers’ rights to information about flights and information about compensation in the event of delays or cancellations.

The CEO also participated in a public apology tour, taking full responsibility for the incident rather than blaming it on the weather.

His transparency and accountability created trust with customers, who stayed loyal to the airline.

Wells Fargo

In September 2016 , it was revealed that employees of Wells Fargo, one of the largest banks in the United States, opened millions of unauthorized accounts in order to meet aggressive sales targets. This widespread fraudulent activity was the result of a work culture that prioritized quantity over quality and pushed employees to engage in unethical practices.

Company leaders denied knowledge of fraudulent practices. The bank was hit with significant financial penalties, but because of the lack of accountability, they damaged the trust of their customers and investors. They reported a 50 percent profit loss in the quarter following the scandal.

Meeting the Ethical Challenges of Leadership

Companies cannot underestimate the power of different leadership styles on their growth and long term success. Those who practice ethical leadership have positive corporate cultures where employees are engaged, motivated, and feel good about coming to work. Companies without ethical leadership face lower productivity and high turnover rates, impacting the organization’s bottom line.

Ethical leaders aren’t just born with these skills — they develop them over years of experience and training. 

Harvard DCE Professional & Executive Development offers a two-day Ethical Leadership program that helps leaders develop skills to make ethical choices and lead companies through challenging dilemmas. 

Topics covered include: 

• Making ethical decisions with conflicting responsibilities 
• Building a moral framework within yourself and the organization
• Understanding the role of employees in both their professional and personal lives 
• Navigating a slippery slope when seemingly good people do bad things
• Building a corporate culture that values moral behavior

Learn more about the ethical leadership program, including how to register.  

Leaders looking to expand their ethical leadership skills should also consider the two-day Authentic Leadership program , where they will learn how to develop mindfulness and authenticity to build trust, create engagement, and promote productivity. 

Explore all Executive Leadership and Management courses

About the Author

Valerie Kirk is a freelance writer and corporate storyteller specializing in customer and community outreach and topics and trends in education, technology, and healthcare. Based in Maryland near the Chesapeake Bay, she spends her free time exploring nature by bike, paddle board, or on long hikes with her family.

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Why Engineers Should Study Philosophy

• Marco Argenti

Understanding the “why” before you start working on the “how” is a critical skill — especially in the age of AI.

The ability to develop crisp mental models around the problems you want to solve and understanding the why before you start working on the how is an increasingly critical skill, especially in the age of AI. Coding is one of the things AI does best and its capabilities are quickly improving. However, there’s a catch: Code created by an AI can be syntactically and semantically correct but not functionally correct. In other words, it can work well, but not do what you want it to do. Having a crisp mental model around a problem, being able to break it down into steps that are tractable, perfect first-principle thinking, sometimes being prepared (and able to) debate a stubborn AI — these are the skills that will make a great engineer in the future, and likely the same consideration applies to many job categories.

I recently told my daughter, a college student: If you want to pursue a career in engineering, you should focus on learning philosophy in addition to traditional engineering coursework. Why? Because it will improve your code.

• MA Marco Argenti is the Chief Information Officer at Goldman Sachs.

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