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Painting Business Plan Template

Written by Dave Lavinsky

Painting Business Plan

You’ve come to the right place to create your Painting business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Painting businesses.

Below is a template to help you create each section of your Painting business plan.

Executive Summary

Business overview.

O’Reilly Brothers House Painting is a new residential painting business located in Peoria, Illinois. We paint both interiors and exteriors of houses and apartments and offer free color and project consultations. At O’Reilly Brothers, we know that a person’s home is their place for rest and relaxation at the end of a long day. Therefore, it’s essential that we provide the best painting services possible to ensure our customers’ homes look their best. Our mission is to provide these quality services while maintaining lifelong relationships with our clients.

O’Reilly Brothers House Painting is led by Luke and Samuel O’Reilly. These two brothers have worked as contractors and painters for other companies and have built up a loyal client base over the years. After having disappointing experiences with their prior employers, the two brothers decided to work together to start a painting business that is founded on affordable pricing and client-oriented service. Their experience, education, and pre-existing client base will ensure that O’Reilly Brothers House Painting is a success.

Product Offering

O’Reilly Brothers House Painting offers residential painting services to the residents of Peoria, Illinois. These services include:

  • Interior painting
  • Exterior painting
  • Cabinetry painting
  • Ceiling painting
  • Door refinishing
  • Free color consultations

Customer Focus

O’Reilly Brothers House Painting will primarily serve homeowners and landlords in Peoria, Illinois. The Peoria area has a booming population, with thousands of people who own their own homes. Peoria also has a large population of middle and upper-class residents who have the disposable income to invest in painting services. Therefore, we have a large target demographic to work with and are sure to be successful in this industry.

Management Team

O’Reilly Brothers House Painting is led by Luke and Samuel O’Reilly. Both brothers have extensive experience as contractors and painters, having worked for local competitors for several years. Both had disappointing experiences with their prior employers, as the companies charged high fees and were not committed to providing excellent client-oriented services. These experiences led the brothers to plan their own business that would provide better quality services at a more affordable price. The experience and expertise of Luke and Samuel will be the company’s most valuable assets.

Success Factors

O’Reilly Brothers House Painting will be able to achieve success by offering the following competitive advantages:

  • O’Reilly Brothers is led by two professional contractors who have considerable experience in the residential painting industry.
  • O’Reilly Brothers will have a full staff of friendly and qualified painters who will provide the best painting services in the area.
  • O’Reilly Brothers will offer all of its services for a moderate price.

Financial Highlights

O’Reilly Brothers House Painting is currently seeking $425,000 to launch. The funds will be used for funding capital expenditures, salaries, marketing expenses, and working capital. Specifically, these funds will be used as follows:

  • Store design/build: $100,000
  • Vehicle purchase and maintenance: $100,000
  • Equipment and initial supplies: $100,000
  • Three months of overhead expenses (payroll, rent, utilities): $75,000
  • Marketing costs: $25,000
  • Working capital: $25,000

The following graph below outlines the pro forma financial projections for O’Reilly Brothers House Painting.

O'Reilly Brothers House Painting Pro Forma Financial Projections

Company Overview

Who is o’reilly brothers house painting.

O’Reilly Brothers House Painting is a new residential painting business located in Peoria, Illinois. We can paint any room or part of a house or apartment, including interiors, cabinetry, and exteriors. Our company is committed to providing quality painting services for a cost that anyone can afford. O’Reilly Brothers House Painting strives to be the best painting business in the area, focusing on customer service and maintaining long-term relationships.

  At O’Reilly Brothers House Painting, we believe that every customer deserves to live in their dream home. Our expert painters will work with customers to design and create the perfect spaces that will make their current home their dream home. With years of experience, we can take on any painting project and create any space that our customers desire.

O’Reilly Brothers House Painting’ History

Luke and Samuel O’Reilly recently began researching what it would take to incorporate their business and expand their client base. They have analyzed the costs, market, demographics, and local competition. They compiled enough information to develop their business plan in order to approach investors.

Once their research was complete, Luke and Samuel incorporated O’Reilly Brothers House Painting on May 1st, 2023 as an S-Corporation. The business is currently being run out of Luke’s home, but once the lease on O’Reilly Brothers House Painting’s office location is finalized, all operations will be run from there. Luke and Samuel are currently using a personal vehicle to drive to clients’ homes but will purchase a vehicle that will be used specifically for the business.

Since incorporation, the company has achieved the following milestones:

  • Found a commercial space and signed a Letter of Intent to lease it.
  • Developed the company’s name, logo, and website.
  • Planned the suite of services to be offered.
  • Determined equipment, supplies, and materials needed.
  • Begun recruiting key employees.

O’Reilly Brothers House Painting’ Services

O’Reilly Brothers House Painting will offer a suite of residential painting services to the residents of Peoria. Whether our customers need one room painted or their entire home, they can expect quality work and customer service every step of the way. Below is a list of our painting services:

Industry Analysis

The residential painting industry provides painting services to recolor houses and apartments. This market is typically segmented into interior house painting and exterior house painting services. The market can be further segmented into painting services for new homes vs repainting services. Painting businesses can stand out in the market by providing all of these services.

In recent years, the market has been negatively affected by COVID. Many people lost their jobs, so they did not have the extra income needed to spend on painting or other contractor work. However, the industry has been making a comeback since the pandemic ended. The unemployment rate has lowered significantly, meaning many people have disposable income for contractor services again. Furthermore, the housing boom in 2021 has led to many new homeowners needing painting and other contracting services. As such, there is a large demand for residential painting services once again.

According to OpenPR, the global home painting market is expected to grow at a CAGR of 5.8% from now until 2030. This is solid growth that shows that the industry is bouncing back and thriving once again. Therefore, this is the perfect time to start a new painting business.

Customer Analysis

Demographic profile of target market, customer segmentation.

O’Reilly Brothers House Painting will primarily target the following customer profiles:

Competitive Analysis

Direct and indirect competitors.

O’Reilly Brothers House Painting will face competition from other companies with similar business profiles. A description of each competitor company is below.

Riverside Commercial Painting

Riverside Commercial Painting has been one of the most popular commercial painting businesses in the area since it was established in 1985. This company helps offices and other establishments update their spaces by providing repainting and other interior design services. They have many loyal clients and showcase a large gallery of previous projects on their social media. Many businesses have sworn by Riverside’s services, and the company’s reputation has skyrocketed simply through word-of-mouth marketing.

Though Riverside Commercial Painting will continue to thrive, the company only provides commercial painting services and, therefore, will be a minor competitor for O’Reilly Brothers House Painting.

River City Painting Inc.

River City Painting Inc. has been a small yet profitable residential painting business for over a decade. This small company provides a variety of residential painting services, including painting ceilings, interiors, cabinetry, and exteriors. Though they are small and have limited resources, River City Painting Inc.’s team has still managed to gain a great reputation for their friendly customer service and the professional quality of their work.

Though River City Painting Inc. has gained a positive reputation, its scope of work remains small, even after a decade. They can only help with small projects and generally don’t sign up for larger-scale services. As O’Reilly Brothers House Painting grows, we will take on larger projects and aim to be the primary painting company that the residents of Peoria can rely on.

Painting And More LLC

Established in 2001, Painting And More LLC set out to be the best residential painting business in the area. Painting And More has achieved this goal, as the company is consistently given positive reviews and is usually the first painting service residents think of when they need a painting job done. Customers working with Painting And More can expect high-quality painting work paired with excellent customer service. Their popularity and success make Painting And More our biggest competitor.

Competitive Advantage

O’Reilly Brothers House Painting will be able to offer the following advantages over their competition:

  • Customer Focus : O’Reilly Brothers House Painting’s painters will provide the highest quality customer service focused on transparency, communication, and responsiveness. Clients can expect this level of service throughout the entire process, from the initial inquiry to the follow-up once the project is completed.
  • Management : Luke and Samuel O’Reilly have been extremely successful working in the painting industry and will be able to use their previous experience to help clients with whatever they need. Their unique qualifications will serve customers in a much more sophisticated manner than many of their competitors.
  • Relationships : Having lived and worked in the community for decades, Luke and Samuel know many of the local residents and have already established a loyal clientele from their years of working in the industry. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.

Marketing Plan

Brand & value proposition.

O’Reilly Brothers House Painting will offer a unique value proposition to its clientele:

  • Client-focused painting services, where the company’s interests are aligned with the customer.
  • Service built on long-term relationships and personal attention.
  • Professional industrial experience in a small business setting.

Promotions Strategy

The promotions strategy for O’Reilly Brothers House Painting is as follows:

Social Media Marketing

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. O’Reilly Brothers House Painting will use social media to develop engaging content in terms of sharing color and design ideas and posting customer reviews that will increase audience awareness and loyalty.

Word of Mouth Marketing

O’Reilly Brothers House Painting will encourage word-of-mouth marketing from loyal and satisfied clients. The company will use recommendations and word-of-mouth marketing to grow its customer base through the network of its existing customers.


O’Reilly Brothers House Painting will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.


Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. O’Reilly Brothers House Painting will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

O’Reilly Brothers House Painting’s pricing will be estimated on a project basis drawing on Luke O’Reilly’s deep expertise in painting services. The pricing will be determined by the size of the job, the amount of paint needed, and the labor required to complete the job. Pricing will be moderate and less expensive than our competitors but more expensive than lower-quality, efficiency-driven painting businesses.

Operations Plan

The following will be the operations plan for O’Reilly Brothers House Painting. Operation Functions:

  • Luke and Samuel O’Reilly will be the co-owners of O’Reilly Brothers House Painting. They will oversee the general operations of the company and manage the staff. They will also conduct all work on the painting projects for their clients until they can hire several more painters to keep up with demand. Luke and Samuel will hire the following staff over the next few months:
  • An Administrative Assistant who will manage all the administrative tasks.
  • An Accountant who will manage all client invoicing, billing, and payables.
  • A Marketing Manager to manage all of the marketing and advertising functions.
  • Several painters who will provide painting services and customer service.


O’Reilly Brothers House Painting will have the following milestones completed in the next six months.

  • 06/2023 Finalize lease agreement
  • 07/2023 Design and build out O’Reilly Brothers House Painting
  • 08/2023 Hire and train initial staff
  • 09/2023 Kickoff of the promotional campaign
  • 10/2023 Launch O’Reilly Brothers House Painting
  • 11/2023 Reach break-even

Luke and Samuel have worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). They will hire several other employees to help run the parts of the business that they are unfamiliar with.

Financial Plan

Key revenue & costs.

O’Reilly Brothers House Painting’s revenue will primarily come from charging homeowners for completed painting services. Pricing will be determined by the size of the room, the amount of paint needed, and the amount of time it takes for our painters to complete the job.

The main cost drivers for O’Reilly Brothers House Painting will include labor expenses, materials and equipment, marketing, and the lease for the office space.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Number of clients:
  • Year 4: 120
  • Year 5: 150
  • Annual lease: $30,000
  • Annual maintenance expenses: $10,000

Financial Projections

Income statement, balance sheet, cash flow statement, painting business plan faqs, what is a painting business plan.

A painting business plan is a plan to start and/or grow your painting business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Painting business plan using our Painting Business Plan Template here .

What are the Main Types of Painting Businesses? 

There are a number of different kinds of painting businesses , some examples include: Residential Painting, and Commercial Painting.

How Do You Get Funding for Your Painting Business Plan?

Painting businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Painting Business?

Starting a painting business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Painting Business Plan - The first step in starting a business is to create a detailed painting business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your painting business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your painting business is in compliance with local laws.

3. Register Your Painting Business - Once you have chosen a legal structure, the next step is to register your painting business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your painting business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Painting Equipment & Supplies - In order to start your painting business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your painting business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful painting business:

  • How to Start a Painting Business

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Painting Business Plan Template

Written by Dave Lavinsky

how to start a painting business

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their painting businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a painting business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Painting Business Plan?

A business plan provides a snapshot of your painting business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Painting Business

If you’re looking to start a painting business, or grow your existing painting business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your painting business in order to improve your chances of success. Your painting business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Painting Businesses

With regards to funding, the main sources of funding for a painting business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a painting business. Venture capitalists will usually not fund a painting business. They might consider funding a painting business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for painting businesses.

Finish Your Business Plan Today!

If you want to start a painting business or expand your current one, you need a business plan. Below are links to each section of your painting business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of painting business you are operating and the status. For example, are you a startup, do you have a painting business that you would like to grow, or are you operating a chain of painting businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the painting industry. Discuss the type of painting business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of painting business you are operating.

For example, you might operate one of the following types of painting businesses:

  • Residential Painting : this type of painting business focuses on home painting services and offers interior and/or exterior painting at a residential property.
  • Commercial Painting: this type of business focuses on a commercial properties such as an apartment complex or strip mall and offers both interior and/or exterior painting services.

In addition to explaining the type of painting business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the painting industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the painting industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your painting business plan:

  • How big is the painting industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your painting business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your painting business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homeowners, homeowner associations, apartment complexes, small business owners.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of painting business you operate. Clearly, homeowners would respond to different marketing promotions than a small business, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most painting businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other painting businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes handyman services and construction companies. You need to mention such competition as well.

With regards to direct competition, you want to describe the other painting businesses with which you compete. Most likely, your direct competitors will be painting businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of painting projects do they take on?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide quicker painting services?
  • Will you provide paint colors that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a painting business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of painting company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to painting, will you provide plastering, handyman services or sell paint products?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your painting company. Document your location and mention how the location will impact your success. For example, is your painting business located in a busy retail district, shopping plaza, mall, etc.  Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your painting marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your painting business, including sales, customer service and painting.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to complete your 10 th apartment complex, or when you hope to reach $X in revenue. It could also be when you expect to expand your painting business to a new city.  

Management Team

To demonstrate your painting business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing painting businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing renovations or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you paint one home per week or three per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your painting business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a painting business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a floorplan of apartment complexes or commercial buildings you are working on.  

Putting together a business plan for your painting business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the painting industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful painting business.

Painting Business FAQs

What is the easiest way to complete my painting business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Painting Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of painting business you are operating and the status; for example, are you a startup, do you have a painting business that you would like to grow, or are you operating a chain of painting businesses?

Don’t you wish there was a faster, easier way to finish your Painting business plan?

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Painting Contractors Business Plan

Start your own painting contractors business plan

Barnum Painters

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Barnum Painters will provide top-quality interior and exterior residential and commercial painting services. The principal officers of Barnum Painters believe that most companies in this industry suffer two major problems. These are poor scheduling of job projects and poor retention of quality employees. Both lead to lower customer satisfaction, lack of repeat business and a low word-of-mouth referral rate. Barnum Painters believes that by implementing this contractor business plan, it can improve upon and exploit these weaknesses to gain local market share.

The objectives for Barnum Painters over the next three years are:

  • To achieve sales revenues of approximately $620,000 by year three.
  • To achieve a customer mix of 30% commercial/60% residential building contracts per year.
  • To expand operations to include all the Greater Seattle area including Kirkland, Renton and the Kitsap Peninsula.

The company will seek to provide its painting services in the most timely manner and with an ongoing comprehensive quality-control program to provide 100% customer satisfaction. The company’s principal officers see each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually-beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.

Barnum Painters will institute the following key procedures to reach its goals:

  • Create a position of inventory coordinator, and have at least one expediter assigned to each project.
  • Have a dedicated project manager for each project who can handle quality-control issues.
  • Institute a program of profit sharing among all employees.

Barnum Painters is a start-up limited liability company consisting of three principal officers with combined industry experience of 40 years. Barnum Painters will be a partnership between Mr. William Barnum, Mr. Anthony Barnum and Mr. Michael Kruger. The principals will be investing significant amounts of their own capital into the company and will also be seeking a loan of $7,000 to cover start-up costs and future growth. Finally, the company has procured a $10,000 line of credit (not shown on financial statements) that will be used if necessary to cover unforeseen expenses or opportunities.

Barnum Painters will be located in a rented suite in the Rucker Industrial Park on 710 Snoquamie Route, Suite 250 in Edmonds, WA. The facilities will include a reception area, offices for the principals, storage area for inventory, and employee lounge. Barnum Painters offers a wide variety of services primarily focused on interior and exterior residential and commercial painting. The firm also provides such services as drywall plastering, acoustical ceilings, pressure washing, and others. The idea is to provide clients with a broad range of related services that will minimize their need to employ a variety of contractors.  Barnum Painters will engage in a low-cost leadership strategy while maintaining a suitable level of quality.

Initially the company will focus on residential and commercial customers in the Everett, Washington area. However, by the end of the three-year projections, the company expects to be serving the entire Puget Sound area. The company has rigorously examined its financial projections and concluded that they are both conservative in profits and generous in expenditures. This was done deliberately to provide for unforeseeable events. The company’s principals believe that cash flow projections are realistic.

Painting contractors business plan, executive summary chart image

Keys to Success

The principal officers of Barnum Painters have had many years of experience in the contracting business. They believe that most companies in this industry, which includes painting contractors, suffer from two major problems that Barnum Painters can improve upon and exploit.

The first problem comes from scheduling of jobs. Many painting contractors find it difficult to maintain established schedules with their customers that lead to a decrease in customer satisfaction and retention. This is caused by poor management, less than reliable employees, and delays in inventory procurement and distribution. The second problem is in retaining reliable and motivated personnel. Many painting companies rely on temporary or transient employees that lead to high turnover rates and decreased service quality.

Barnum Painters will institute the following key procedures:

  • Creation of a position of inventory coordinator and have at least one expediter assigned to each project.
  • Have a dedicated project manager for each project who can handle quality control issues.

The mission of Barnum Painters is to provide top-quality interior and exterior residential and commercial painting services. The company will seek to provide these services in the most timely manner and with an ongoing comprehensive quality control program to provide 100% customer satisfaction. The company’s principal officers see each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.

The objectives for Barnum Painters over the next three years is to:

  • Achieve sales revenues of approximately $450,000 by year three.
  • Achieve a customer mix of 30% commercial/60% residential building contracts per year.
  • Expand operations to include all the Greater Seattle area including Kirkland, Renton and the Kitsap Peninsula.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Barnum Painters is a start-up limited liability company consisting of three principle officers with combined industry experience of 40 years. The company was formed to take advantage of the perceived weakness and inadequacies of other regional companies in terms of quality and customer satisfaction. Barnum Painters will be a partnership between Mr. William Barnum, Mr. Anthony Barnum and Mr. Michael Kruger. The principles in the company will be investing significant amounts of their own capital into the company and will also be seeking a loan to cover start-up costs and future growth.

Barnum Painters will be located in a rented suite in the Rucker Industrial Park on 710 Snoquamie Route, Suite 250 in Edmonds, WA. The facilities will include a reception area, offices for the principals, storage area for inventory, and employee lounge.

The company plans to use its existing contacts and the combined customer base of Mr.’s Barnum and Kruger to generate short-term residential contracts. Its long-term profitability will rely on focusing on commercial contracts that will be obtained through strategic alliances and a comprehensive marketing program.

Company Ownership

Barnum Painters is a privately owned limited liability partnership with each of the principal officers holding an equal share in the company.

Start-up Summary

The following table and chart show the start-up costs for Barnum Painters.

Painting contractors business plan, company summary chart image

Company Locations and Facilities

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Barnum Painters offers comprehensive interior and exterior painting services for both the residential and commercial markets.

Service Description

Barnum Painters services include:

  • Full prep work.
  • Dry wall contouring.
  • Fine detailing.
  • Small carpentry work.
  • Specialty wall coatings.
  • Refinishings.
  • Acoustical ceilings.
  • Pressure washing/roof cleaning.

Each project is customized to the wants and needs of the client. Prices are determined by the scope of the project, materials needed, wear and tear on equipment and required profit margin.

Competitive Comparison

The contracting and painting market is very competitive. The barriers to entry and exit in this market are very low making this an industry with a large number of rival firms with high turnover rates. Buyers have a significant amount of power since they have a large number of companies to choose from. Moreover, services are undifferentiated, which means that customer loyalty is usually low. Painting companies must compete on quality and timeliness of service, customer relations, and price.

Barnum Painters believes that it can improve on the quality and timeliness of services in this industry by instituting procedures that will avoid many of the mistakes that other firms make. This includes delayed schedules and high employee turnover which leads to lower service quality. The company will be equally competitive in price and will maintain close ties with its clients throughout the entire project since each project is a customized job. Through these steps, Barnum Painters will be able to build up a reputation of better quality service at competitive prices than its competitors.

Market Analysis Summary how to do a market analysis for your business plan.">

Barnum Painters will focus on two markets within the industry, the residential segment (including apartment buildings) and the commercial segment (including buildings used for professional purposes).

The commercial market requires the shortest amount of time to completion of projects and usually the least amount of customization. Since our projects impinge upon a business’ profitability, it is absolutely crucial for our project foremen to maintain schedule and keep the stakeholders apprised of the project’s progress.

Although the above is also true for the residental owner, time is not as critical, quality and meeting the needs/wants of the client come first in the residential segment. The client is often willing to wait a little longer to have the project done to his/her specifications. The project foremen must be willing to be more flexible and willing to listen to the client.

Over the past decade a number of new trends have been observed in this industry. This includes the tremendous growth of the economy, the high technology boom, and the growth of substitute services such as Home Depot.

Market Segmentation

Barnum Painters will focus on two markets within the industry, the residential segment (including apartment buildings) and the commercial segment which includes buildings used for professional purposes. The company can handle any size building that needs its services. It is the goal of the company to eventually have approximately one-third of all business coming from the commercial segment, since this generates the greatest cash flow. Furthermore, this segment has the lowest percentage of variable costs. The residential segment is considered to be the company’s cash cow. Even during the slow winter months, the company can expect to have a small number of residential contracts.

Initially the company will focus on the two segments in just the Everett, Washington area. However, by the end of the three year projections, the company expects to be serving the entire Puget Sound area.

Painting contractors business plan, market analysis summary chart image

Target Market Segment Strategy

Each of the two market segments has differing needs and trends. The following sections go into detail about how the company will fact them.

Market Trends

Over the past decade a number of new trends have been observed in this industry. The tremendous growth of the economy has fueled the painting contractors industry as well, as people have progressively spent more and saved less. The high technology boom has created great opportunities in the Pacific Northwest which the industry has also benefited from. However,  the growth of firms such as Home Depot, which encourages do-it-yourself painting and construction, has lead to a serious decline in sales for the residential segment. The growth of this trend poses a significant threat to the industry. Barnum Painters plans to increasingly focus on the commercial segment as the company grows in order to promote greater revenue and income.

Service Business Analysis

Most of the industry analysis is contained in the Competitive Comparison section to give the reader the idea of the competitive nature of the industry, its opportunities and threats, and the company’s flexibility in pricing. Barnum Painters exists in a purely competitive market that faces virtually unlimited competition and high demand. The ability of the company to differentiate its services or enter into a niche market is limited. The company will engage in a low-cost leadership strategy while maintaining a suitable level of quality.

In the painting contracting industry, there are a limited number of large firms that compete for the largest projects, and a vast number of smaller companies that fight for all the rest. Within the largest company section, market consolidation is always a threat.

Competition and Buying Patterns

This industry is highly seasonal. The busiest times are during the summer months where it is easy for a company to become so engaged that it must turn down contracts. During the winter months businesses must focus on marketing to get any contracts at all.

Main Competitors

The main competitors for Barnum Painters include Kolby and Wilson, DMB Enterprises, Sun Painting, and Milbrant Commercial Painters.

Each of these competitors is able to achieve a high degree of profitability through marketing, volume or high-end contracts. They pose a significant threat to Barnum Painters because of their deep pockets and their desire to acquire other painting competitors. Barnum Painters will compete with these rivals through the use of greater marketing and better service.

Strategy and Implementation Summary

As stated before, the company will focus on greater service through better scheduling, project management, and greater alignment of personnel by providing profit sharing. The company is seeking to use the most up-to-date communications and scheduling technology between the project manager, foreman, suppliers, and operations personnel to insure that deadlines are met. Furthermore, the company will seek to create a reliable pool of individual painters to draw upon and eventually hire all the painters full time with salary and other compensation.

The company also plans to carry out an agressive marketing plan starting in year three. This includes literature, TV, radio, billboards and strategic alliances with other large contractors that do not have their own painting services. These companies include Marble Construction, Talbot Construction and Burns & Associates.

Marketing Strategy

The following sections detail the marketing strategy for Barnum Painters.

Promotion Strategy

Pricing strategy.

The company will price each project based on time, material, and a flat 5-10% profit margin, depending on the segment. In the first year or two, depending on sales, the company will focus more on getting the contracts than on maintaining its pricing structure. Therefore, profit margin may be a little low for the first year or two.

Sales Strategy

Sales forecast is based on the existing client base of the three principal officers of the company and their ability to generate new sales based on their contacts. By bringing together Mr. Kruger’s commercial painting experience and Mr. Barnum’s residential experience, the company will be able to generate sales in both areas. Furthermore, the company’s growing marketing program will generate the growth the company needs to survive.

Sales Forecast

See Sales Strategy.

Painting contractors business plan, strategy and implementation summary chart image

Strategic Alliances

The company is currently in negotiations to form a strategic alliance with an undisclosed large contractor company. The agreement will be that Barnum Painters will provide all the painting needs that the contractor’s clients require and vice versa. The company will seek further alliances as situations develop. The company will seek only those contractors that have high standards of customer service and retention.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Management consists of three individuals who have extensive experience in the painting contractors industry. These are William Barnum, Anthony Barnum, and Michael Kruger. Each individual brings a unique outlook and skill set that will help drive sales and profits.

The president and head of operations of Barnum Painters will be Mr. William Barnum, the head of inventory, expediter and Q&A will be Mr. Kruger and the person in charge of sales and contracting will be Mr. Anthony Barnum.

Organizational Structure

The company will follow a hierarchical structure with Mr. William Barnum at the top as president and Mr. Anthony Barnum and Mr. Michael Kruger as department heads. The sales and contracting department along with inventory, expediters, and Q&A will consist of only those individuals until such time as growth of the company will require more people. This is anticipated to occur in year three to five.

Management Team

Mr. William Barnum has been in the painting industry working with residential owners for 15 years. He initially started off with B&B contractors as a carpenter and painter and worked with various companies for the next ten years. Desiring to own his own company, Mr. Barnum attended Puget Sound University where he got his B.S. in business. He then worked for Star Painters as a project manager and financial analyst.

Mr. Anthony Barnum started out working with painting and contracting companies while attending college. He has a B.S. in communications from Washington State University. He has eight years experience in sales.

Mr. Michael Kruger has worked in the painting industry for 20 years as a contractor, project manager and owner of Kruger Enterprises. He has extensive experience in bidding and completing commercial painting projects.

Personnel Plan

The following table is the personnel plan for Barnum Painters.

Financial Plan investor-ready personnel plan .">

The following sections will outline the Financial Plan of Barnum Painters.

Important Assumptions

The following table shows the General Assumptions for Barnum Painters.

Key Financial Indicators

The chart below shows the Benchmarks for Barnum Painters.

Painting contractors business plan, financial plan chart image

Break-even Analysis

The Break-even Analysis gives the reader an idea of how many projects Barnum Painters must bid for, prep, paint and complete each month to cover costs. Because Barnum Painters is providing a customized service with many projects having unique requirements, the estimates of revenue and cost are somewhat arbitrary. Furthermore, the company experiences a high degree of seasonality in its contracts which may result in a number of unprofitable months during the late fall, winter and early spring periods.

Fixed costs are based on running costs estimated by the officers of the company and  include payroll for all employees. Variable costs are based on a 26% estimate of the average sales per unit. The average revenue estimate is based on the consensus of the principal officers who have had many years of experience in the industry and on the realistic assumption of the types of contracts the company will get in the beginning and the requirements needed to complete such projects.

Painting contractors business plan, financial plan chart image

Projected Profit and Loss

The following table and chart shows the projected Profit and Loss for Barnum Painters.

Painting contractors business plan, financial plan chart image

Projected Cash Flow

The following table and chart is the Cash Flow for Barnum Painters.

Painting contractors business plan, financial plan chart image

Projected Balance Sheet

The following table presents the Balance Sheet for Barnum Painters.

Business Ratios

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How to Start a Painting Business in 7 Steps

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There are few certainties in life besides death, taxes, and the inevitability of home renovations, which may be good news for you if you’re looking to start your own business. If you watch home improvement shows long enough, you’ll see that a fresh coat of paint can do wonders for a home.

Not everyone has the patience or skill with a brush to do the job on their own, however. That’s why learning how to start a painting business can be a great opportunity to be your own boss and unleash your inner designer.

Whether you’re a seasoned entrepreneur or a first timer, starting a painting business can come with plenty of questions and considerations—some of which are unique to working in the home renovation industry. Some people start a painting business with little more than brushes, ladders, and a vehicle to carry it all. That isn’t necessarily the best move, however, as there are a heap of small business finances and licenses that you might need to keep your business above board (and, most importantly, protected against accidents).

Determining how to start a painting business doesn’t need to be a challenge, but there are a few considerations that you’ll have to address before hanging your shingle, throwing on your painter’s cap, and getting down to work. We’ll help you navigate the process of registering your business, setting up a business bank account, figuring out what licenses and insurance you need, and how to secure business financing if you need it.

house painting business plan

5 reasons to start a painting business

There are tons of reasons why you might be curious about how to start a painting business: Overhead is relatively low, particularly compared to other trades, you don’t need to have a particularly specialized knowledge to get started, and you aren’t as limited by seasonal fluctuations as other trades are.

Here are five reasons why starting a painting business might appeal to you.

1. Getting started is easy

The barrier to entry for starting a painting business is low. Painters don’t usually have to go through the same kind of rigorous education and certification processes that other tradespeople, such as metalworkers or carpenters, do. This means you’ll be able to find employees that can start quickly, learn on the job, and may not be as expensive to hire as in other parts of the industry. And, if you plan to do the work yourself, you won’t have to spend time (and money!) going through preparatory classes. It’s not a bad idea to take a continuing education class to learn the finer points of painting homes, but if you’re already well-versed, you should be fine to get started without one.

Another great reason to start a painting business is its flexibility. You can work as many or as few jobs as you want. This is particularly true if you opt to do painting work seasonally. There’s a reason for jokes about teachers being house painters in the summer—it’s a great way to put a little extra money in your pocket when your regular job (or other contract work) is slow or out-of-season. And, with most businesses, you can get started without needing a ton of paperwork to register your business. Small business insurance may be another story, though, and we’ll cover that later on.

2. Startup and overhead costs are low

Operating a painting business also requires less expensive equipment than other fields. Instead of having to stock up on power tools, welding equipment, plumbing supplies, or other overhead-heavy materials, you can get started with little more than brushes and ladders. Other equipment, such as scaffolding and paint sprayers, can come later once you’ve recouped your startup expenses. Plus, upgrading your materials over time can help pay for itself, as you’ll be able to work more efficiently and take on additional jobs.

If you end up having enough business to require an additional set of hands to get things done, you won’t likely have to spend a ton on staff, either. Unlike other trades, such as carpentry and plumbing, there is less of a learning curve involved in learning how to paint houses. This means you won’t have to necessarily spend as much on staff as you would for more skilled tradespeople. Granted, this may not be true for every market, but the national average salary for painters is almost $38,000 versus a plumber’s salary, which is just above $57,000.

3. Clients pay more for specialized painting skills

There’s a big difference between putting a new coat of paint on the side of a house and creating a German smear-style coat on a brick wall. The more specialized your painting skills get, the more you can charge for your services. These techniques may take a little longer to hone, but learning specialized painting styles and techniques could help you make major bank if you invest the time in learning them.

The proliferation of home renovation shows has made even the most DIY-averse property owners attuned to the world of unique looks and decorating styles. This trend could be a huge asset for your business and provide you with a competitive edge. Plus, some niche services, such as historically accurate painting, can mean major contracts for your business.

Most communities have strict rules about what colors (and painting methods) people can use on historical homes, and you can be one of the businesses that offer these services. You could also branch out into related tasks, such as wallpapering, which opens up avenues for growth for your business.

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Once we uncover your personalized matches, our team will consult you on the process moving forward.

4. Painting businesses are in demand

The painting industry grew 4.2% from 2014 to 2019, employing more than 500,000 people according to current figures. The industry is also worth about $43 billion as well. What does all of this mean for you if you’re looking at starting a painting business? Well, in short, it means that you’d be in pretty high demand.

If you live or work in an area where the real estate market is hot, you may also be able to get in on the action by starting a painting business that works alongside home flippers. Real estate investors need home improvement work done on short order, and are usually happy to work with a reliable partner across several projects. Find a flipper who needs painting services, and you might just have yourself your first long-term client. This can help you establish positive cash flow and get your business off the ground—particularly if you can harness the power of word-of-mouth advertising.

5. You get to be your own boss

This perk might be self-evident if you’re looking to start your own painting business, but it bears repeating. One of the biggest benefits of becoming an entrepreneur is setting your own schedule, building your business the way you want to, and setting the hours you want to keep. For many, that’s a huge benefit to consider when you want to know how to start a painting business, as well as just about any other kind of small business endeavor.

Granted, that also means getting your hands dirty with financial, legal, and regulatory issues—often without much help from other people if you’re starting off on your own. Painting businesses may be subject to fewer rules and restrictions than, say, an HVAC company, but there are still hurdles to clear for any business—particularly with regard to registering your business and getting set up with a business bank account.

How to start a painting business: The basics

You’re primed and ready to start your painting business (sorry, we couldn’t resist that one). Whether you’ve already thought about your strategy to enter the market or haven’t made it past the concept stage, there are plenty of factors and next steps that you’ll want to take on if you’re going to give your company the best chance at success that you can. Here are a few business basics to consider when starting your painting business, in order of operations.

Draft a business plan

You may not think that starting a painting business would mean drafting a business plan, but there are a ton of advantages to doing your homework in this regard. Plus, your business plan doesn't need to be overly complex or detailed—it can be a long or short as you want, so long as it covers a few basic elements. Don’t be overwhelmed by the idea of having to put pen to paper (or letters to screen, as it were): The best business plan is iterative, as it changes and grows alongside your business and its needs.

A good business plan empowers you with a roadmap for how you build your company, as well as a set of guiding principles once you're up and running. Owners of successful businesses are usually short on time, which means you might not have a ton of mental bandwidth to take on big-picture strategy development tasks when you’re in the middle of juggling jobs, balancing the books, and collecting invoices. A good business plan helps you stay on track when staying afloat becomes a full-time job.


Start Your Dream Business

Get your business registered

Got your business proposal in the bag? Great. Now the real fun begins. By fun, we mean paperwork (to each their own, right?). Running a small business that’s protected from accidents, legal trouble, or any kind of unforeseen incidents with the IRS means filing paperwork and covering your assets. Registering your painting business is perhaps the crucial events in your business’s life, too.

It’s important to register your business—and choose the right kind of business entity—because of the liability protections and tax implications that come with each of the options out there. Depending on where you live, you may be able to set up a sole proprietorship without even needing to file paperwork. Although this is the most expedient option, it also puts you at the most personal risk if something goes wrong.

Most painting businesses can get by with a limited liability corporation (LLC) or limited liability partnership (LLP). There are several varieties of both, each designed to accommodate different business structures. Some LLCs are designed as a pass-through entity for individual owners or partners. These allow you to keep your personal assets separate from those of your business, and even allow you to file your business taxes through your own personal returns.

Other corporation types, such as S-Corps and C-Corps, involve a bit more paperwork and logistics, and require you to file business taxes separately from your own return. As with all matters legal, be sure to get in touch with a lawyer before making a decision.

Purchase insurance and get licenses

Some municipalities require painting businesses to be insured and licensed, while others may not. In all states except Texas, for example, employers are required to get workers compensation insurance. Even if you’re not required to do one or both of these steps, it’s in your best interest to get both in most cases. Some types of small business insurance will help cover you and your employees in the event of an accident while on the job, as well as financial support in the event of a lawsuit or legal issue. Your coverage will depend on the kind of policy you purchase, and there are a variety of options out there from which you can choose.

Most areas will require a business license for you to do professional painting work legally. These rules are typically enacted and enforced on a state and local level. Therefore there’s no one-size-fits-all recommendation here, as your location is likely to have its own unique rules. You’ll want to make sure you’re fully licensed and on the right side of local laws before you start working. Without proper licensure, you may find yourself on the wrong side of the law and incur penalties for working without the right permits. Again, this is where a lawyer’s expert advice can come in handy.

Set up a business bank account

Once you’ve gotten your business officially on the books with the local or state governments, you’ll want to open a business checking account to keep your personal and business finances separate. This is a crucial step in the business startup process: If you don’t route your business’s money through a business bank account, you run the risk of leaving your personal assets up for grabs if your business goes under or gets sued.

The good news is that it’s easy to set up a business bank account. Most brick-and-mortar banks will let you start the process online and finish at a local branch. There are a growing number of online-only business banks that allow you to register for a business bank account online without needing to step foot in a bank. These banks won’t work for businesses that conduct most of their transactions in cash, though, since these options offer no ATMs where you can deposit greenbacks. If you anticipate doing most of your business in cash, you may want to stick with a more typical business bank account.

How to start a painting business: The financials

Even though the startup costs involved in starting a painting business are relatively low, that doesn’t necessarily mean that you’ll have the cash on hand to pay for everything you need to get started or grow your business. There are some compelling opportunities to get the cash you need, though—primarily through loans and zero-interest credit cards. Here are your options for what you can borrow in order to start your painting business.

Get an equipment financing loan

Equipment financing loans can be a great option for people who are looking to start a painting business. These loans function differently than your typical bank term loan: instead of requiring you to put up collateral in order to get the money you need, equipment financing loans allow you to borrow the amount of cash you need to make a specific purchase. Most equipment loan lenders will ask you what you’re looking to buy and a price quote from a vendor. If approved, they’ll loan you the total cost of the equipment in exchange for repayment over a certain period of time, plus interest. What you purchase serves as the loan’s collateral, meaning that the lender will sell what bought with the loan in the event that you can’t pay what you owe.

Get a small business term loan

When you think of a conventional bank loan, you’re likely envisioning a small business term loan. These loans are given out by banks to creditworthy borrowers. They require repayment on a predetermined schedule, and come with fixed or fluctuating interest rates depending on the way the loan is set up. Business term loans can be a great option for business owners that have strong personal credit, a track record of repaying business loans, and a robust business plan. Note that small business term loans are usually difficult for first-time entrepreneurs to get, so you may not be as likely to get money through these means if you haven’t already developed a track record through prior business loans.

Get a 0% intro business credit card

If banks aren’t open to lending your business money and you can’t pinpoint a specific purchase that you need the loan to complete, you aren’t completely out of options. Getting a 0% intro APR business credit card can give you access to cash with no interest payments, so long as you use your card properly. This option lets you buy what you need to get started while avoiding interest payments during the 0% APR period. This may even be better than a loan in some circumstances as a result.

Bear in mind that you have to pay your balance off in full before the introductory period expires—otherwise you’re on the hook for interest payments on top of your credit card balance.

The bottom line

Being your own boss by starting a painting business can be a rewarding experience, particularly if you’re not averse to getting your hands dirty (metaphorically and literally). With a little bit of paperwork, cash, and drive, you can get your business scaled up and ready for primetime without having to move mountains.

So long as you’ve set yourself up for success with the right business structure, licenses, insurance, and strategy, your paint rollers should be, well, ready to roll.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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Painting Business Plan

house painting business plan

Painting is a business that never goes off-trend. There will always be homes and offices that need renovation and some painting magic. So, it is a profitable business option for anyone ready to get into this colorful affair.

Your industry expertise and painting knowledge may help you get started with a new business, but you need a detailed business plan to succeed.

Need help writing a business plan for your painting business? You’re at the right place. Our painting business plan template will help you get started.

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How to Write a Painting Business Plan?

Writing a painting business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce Your Business:

  • This section may include the name of your painting business, its location, when it was founded, the type of painting business (E.g., commercial painting, residential painting, industrial painting), etc.

Market Opportunity:

Products and services:.

  • For instance, interior painting, exterior painting, and maintenance & repair can be included as services, and specialty finishes and pressure washing can be some of your USPs.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

  • Residential painting
  • Commercial painting
  • Industrial painting
  • Decorative or specialty painting
  • Exterior painting
  • Describe the legal structure of your painting company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

  • Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

  • For instance, residential homeowners, commercial property owners, and real estate agents/developers can be an ideal target audience for a general painting business.

Market size and growth potential:

Competitive analysis:, market trends:.

  • For instance, tech-driven solutions like virtual consultation and 3D visualization are becoming the norm, explain if you have any plans on implementing these technologies into your business.

Regulatory environment:

Here are a few tips for writing the market analysis section of your commerical or house painting business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services that will be offered to customers. To write this section should include the following:

Painting services:

Mention the painting services your business will offer. This list may include services like,

  • Interior painting
  • Deck and fence painting
  • Specialty coating
  • Paint/coating removal, and more.

Describe each service:

  • The color consultation service, for instance, provides expert advice and guidance on choosing the right colors, finishes, paints, coatings, etc.

Quality assurance:

  • This may include overseeing the inspection and preparatory processes, choosing materials wisely, quality control checks, following industry standards, etc.

Additional services:

In short, this section of your painting plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

  • For example, specialized expertise, high-quality workmanship and competitive pricing could be some of the great USPs for a general painting company.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your painting business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your painting business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

  • Explain how these pieces of equipment help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your painting business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

  • It should include, key executives, senior management, and other department managers and supervisors involved in the business operations, including their education, professional background, and any relevant experience in the painting industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your painting services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the painting industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your painting business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This sample painting business plan will provide an idea for writing a successful painting plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our painting business plan pdf .

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Frequently asked questions, why do you need a painting business plan.

A business plan is an essential tool for anyone looking to start or run a successful painting business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your painting company.

How to get funding for your painting business?

There are several ways to get funding for your painting business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your painting business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your painting business plan and outline your vision as you have in your mind.

What is the easiest way to write your painting business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any painting business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Build a House Painting Business Plan

If you're ready to monetize your painting expertise, read here to find out how to write a house painting business plan.   


Why Having a Well-Thought-Out Business Plan Is Paramount to Success | How to Write a House Painting Business Plan | What's the Best Way To Get Started on a House Painting Business Venture? | Technology That Supports the Needs of New and Growing Businesses 

If you're looking to start a business that offers a steady stream of clients, a house painting business might be just the opportunity you've been searching for.  6.1 million homes were sold in the United States in 2021 alone, and while these homes may come in a variety of shapes, sizes, and conditions, they all have one thing in common: they'll eventually need to be repainted. By starting a house painting business, you can tap into a lucrative market that offers plenty of opportunities for growth and success.  

Why Having a Well-Thought-Out Business Plan Is Paramount to Success

Starting any business is exciting and fulfilling, but success can be far from guaranteed. According to the Bureau of Labor Statistics, around 20% of small businesses fail within their first year of operation - and the percentages just increase as the years go on.

So before you start buying paint, brushes, and ladders, you’ll want to craft a robust house painting business plan. It’s a sound roadmap that outlines everything about starting your house painting business, from your mission statement and marketing strategy to financial projections and operations plans. Having this will force you to think critically about every aspect of your business and identify both potential challenges and opportunities - all steps that increase your chances of success tenfold.

Who Are You Building a Business Plan For?

While a business plan is typically a tool for you as a business owner, it also serves as a communication tool for people who might be interested in your business, such as potential investors, partners, painting contractors, and potential customers. Each key audience should be considered in your plan:

  • Yourself : The plan should outline your goals, strategies, and financial projections so you have a clear plan moving forward.
  • Potential Investors and Lenders : If you’re looking for funding, investors will want to see that you have a strong understanding of your market, competition, and financial projections. It should outline your funding needs, how you plan to use the funds, and your expected return on investment (ROI).
  • Partners and Employees : Partners and employees will want to know about the company’s goals, strategies, and values so everyone is aligned.
  • Customers : Customers don’t usually see a business plan, but it can inform your marketing strategies and how you position your business in the market.

How Detailed Should Your Business Plan Be?

The level of detail your business plan should have depends on the audience. Regardless, you’ll want to find a healthy medium between comprehensive and concise. For example, if the business plan is mainly for guiding your own decision-making, you can hone in on the key aspects of your business and keep it brief, such as the one-page example below.  However, if you plan to use your business plan to secure business funding, it should be more detailed. You’ll likely include more information, such as a detailed description of your company, market analysis, competition analysis, and more. It’s important to demonstrate a thorough business strategy, but keep in mind too much detail can overwhelm readers and make your plan less effective.

How to Write a House Painting Business Plan

How to Write a House Painting Business Plan

1. Summarize Your Housing Painting Business Plan in the Executive Summary

The executive summary is arguably the most important part of your business plan, as it’s essentially a snapshot of your entire plan. It should be a brief yet compelling overview of your business that highlights your unique selling propositions and key strengths. Here are some elements you might want to include:

  • Business Overview : The business overview should feature your mission statement, business structure (whether a sole proprietorship or limited liability company), and where your business will operate.
  • Services Offered : Outline the services you offer, and don’t forget any unique selling propositions that differentiate your business from competitors.
  • Market Analysis : Provide an overview of your target market, including demographics, needs, and habits.
  • Marketing Strategies : Describe how you plan to reach your target market and promote your business.
  • Financial Projections : Summarize your revenue, expenses, and profit margins, as well as highlight any assumptions or risks.

2. Write a Company Description

Write a company description

  • Contact Information : Contact information should include your company’s name, phone number, address, and email.
  • Mission Statement : Your mission statement should explain the purpose and values of your business. Be sure to make it concise and memorable.
  • Target Market : Similarly to the market analysis part in the executive summary, you’ll want to describe your target market and their pain points. Here, you could also explain how your services meet their needs and solve their problems.
  • Form of Ownership : Indicate whether your business is a sole proprietorship, LLC, or corporation.
  • Company History : Provide a brief overview of your company’s history, including when it was founded, how it has evolved over time, and any major milestones and achievements.
  • Core Competencies : Outline your company’s strengths and what sets you apart from competitors - is it quality of work, customer service, or specialized expertise?

3. List Your Business Registration Details

Any business plan needs to have business registration details listed. They’re necessary for both legal and financial purposes and help to establish your credibility. Registration details include the following:

  • Your official business name
  • Your legal structure
  • Business registration number
  • Any licenses or permits
  • Location of your business
  • Owners and key members of your management team
  • Insurance policies - liability insurance or workers’ compensation insurance

4. Outline Which Business Goals You Want To Track

When you start a house painting business, or any business for that matter, you’ll need to pick specific goals to measure and track to monitor your progress. Going in blind without any goals can easily lead to failure, and realistic goals are what will help you thrive. Here are some business goals that may be relevant to a house painting business:

  • Revenue : Tracking the total amount of money your business generates can work to identify trends and inform pricing, marketing, and other aspects of the business.
  • Profit Margin : Keeping track of the profit you make on each painting job as a percentage of revenue may help you identify opportunities to increase efficiency and reduce costs.
  • Customer Satisfaction : To track customer satisfaction, you can ask for feedback after each job and use that feedback to make improvements to your service.
  • Employee Productivity : Metrics including the number of jobs completed per day or the amount of time it takes to complete a job can demonstrate the business’s efficiency and productivity.
  • Marketing Effectiveness : Marketing is essential for attracting new customers and growing your business. You can measure the effectiveness of your marketing efforts by looking at metrics such as website traffic, conversion rates, and leads generated.

5. Brainstorm the Professional Painting Services That You Want To Offer

Brainstorm the Professional Painting Services That You Want To Offer

Brainstorming what specific painting services you want to offer should always take a customer-centric approach. While there are a variety of painting services you can offer, such as exterior and interior painting, color consulting, and wallpaper removal, you’ll want to narrow down your offerings to align with your ideal customers.

6. Analyze Your Target Market and Other House Painter Competitors

A good way to tailor your services would be to conduct market research to understand what your target market is looking for. Are they interested in eco-friendly or low-VOC paints? Do they prefer a certain type of painting technique or finish? Focus on delivering high-quality, differentiated services that meet your target market where they are. To create a detailed profile of your potential customers, define their demographic and psychographic characteristics. This could be age, income, location, and lifestyle, as well as their preference when it comes to quality and affordability. Next, research your competitors to understand their strengths and weaknesses. Look at factors like services offered, customer reviews, pricing, and marketing strategies to see where you can set yourself apart.

7. Devise a Marketing Strategy To Attract and Entice Homeowners

Homeowners want to feel confident that they’re hiring a trustworthy and reliable company to paint their homes. One effective strategy is to create a strong online presence, including a professional website and active social media accounts that showcase your work and provide testimonials from satisfied customers. Offering free consultations and providing detailed, written estimates can also help build trust with potential customers. In addition, offering a satisfaction guarantee and providing warranties on your work can help reassure homeowners that they are making a wise investment in their home.

You could even offer special promotions or discounts for first-time customers and provide referral incentives for customers who refer new business to you.

Want MORE Jobs for your painting business? We can help! Text GOSITE to (833) 779-2627 to learn more.

8. Describe All Aspects of Your House Painting Business' Operations

Business operations can include a range of activities, such as marketing and advertising, customer acquisition, project management, and financial management. Going into detail about each aspect will put into perspective whether you need to make any necessary adjustments before you launch your business.

These detailed descriptions also help ensure everyone in your organization is aligned and working toward the same objectives. Your professional painters will know exactly what is expected of them and what role they play in the success of the business.

9. Draw Up a Financial Plan for Your House Painting Business

Without a clear understanding of your finances, it can be difficult to decide where to take pricing, expenses, and investments in your business. A financial plan is key to your business’s financial health and long-term success.

Startup Costs

Draw Up a Financial Plan for Your House Painting Business

Overhead Expenses

Overhead expenses are ongoing expenses needed to run your business, such as rent, utilities, insurance, and painting equipment that need to be regularly stocked up. These expenses can add up quickly, so you need to accurately account for them and include them in your financial projections.

While startup costs are usually one-time expenses incurred at the beginning of your business, and overhead expenses are ongoing costs, capital needs are ongoing investments required to sustain and grow your business. 

Financial Projections

Financial Projections

10. Establish Your Online Presence to Attract Customers

To attract customers online, you’ll need to invest in a website, social media marketing, search engine optimization, and other digital marketing strategies. With 87% of shoppers beginning their search on digital channels - you can’t afford to miss out on this opportunity. Your business will need a professional website that showcases your services, testimonials from satisfied customers, and a Google Business page to boost your search engine rankings. As well, it pays off to be active on social media platforms including Facebook, Instagram, Twitter, and TikTok.

What's the Best Way To Get Started on a House Painting Business Venture?

The best way to start a successful painting business, as discussed, is to craft a solid business plan. Conduct market research to identify your target market and competitors, and develop a marketing plan to promote your business. Obtain the necessary licenses and permits, and invest in quality equipment and supplies.

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Build a team of skilled and reliable painters, and establish clear policies and procedures for delivering high-quality work and excellent customer service. And, of course, stay focused on achieving your business goals while remaining adaptable and flexible to the changing market.

Technology That Supports the Needs of New and Growing Businesses

And you won’t have to start your painting business on your own. There are several technology solutions that can support your new business. One example is project management software, which can help streamline communication and collaboration between your painting contractors, track projects, and manage budgets and expenses. There’s customer relationship management software to manage leads, track customer interactions, and automate marketing campaigns. When it comes to cash flow, cloud-based accounting software will help your business track expenses and generate invoices. Leveraging these fantastic technology solutions will ultimately grow your business and make life as a business owner that much easier. 

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There are several key considerations when starting a new painting company. Take the time to do it right, and put yourself on the path to success.

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Create an Identity

  • What makes you stand out?
  • What will make people remember you?
  • What will make people spread the word about your good reputation?

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Register Your Business Legally

Check your state’s business regulations.

  • Your business name and location
  • Your ownership structure: Is it just you? Or you and a partner or partners?
  • Do you have a registered agent who receives legal documents on behalf of your company?

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Make Sure You’re Insured

  • Workers’ compensation
  • Unemployment insurance
  • Disability insurance
  • Auto insurance for any vehicles you use

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Get Equipped

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Developing an Online Presence Is Time Well Spent

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Get Connected

  • Determine the start-up supplies you actually need, and what options are best for your jobs.
  • Choose products and tools that will work best for your specific job (e.g., Scuff-X ® for a clothing retailer who wants scuff-free walls, Aura ® Bath & Spa for a bathroom project, etc.)
  • Get job leads in your area.
  • Introduce you to potential customers.

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Staff Up (or Not)

Starting a new painting company lets you be your own boss.

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How to Estimate Paint Jobs

Avoid potentially costly mistakes and headaches by being buttoned-up up front.

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Why You Need a Business Plan—and How to Do It

Taking the time to create a thorough roadmap can help you find your way to success.

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How to Name Your Painting Business

The right name needs to be memorable, differentiating in your marketing, and enduring.

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How to create a painting business plan

  • Jeremy Greenbaum
  • Sep 14, 2023

How to create a painting business plan

When starting a business that specializes in interior or exterior painting, a well-crafted business plan is your essential tool. It goes beyond just words on paper; it's your guiding star to thrive in the industry. More specifically, a painting business plan is a strategic document that outlines the fundamental elements of your business: your goals, target market, services offered, pricing strategies, marketing approach, financial projections and operational procedures.

Learn more about the essential component of a business plan, and how to get started crafting your own.

Ready to get your painting business off the ground? Get started making a website with Wix .

Why create a painting business plan?

When stepping into the world of painting, having a comprehensive and crystal-clear business plan can help in a variety of ways:

Gives you clear direction: By carefully defining your business's purpose, objectives and target audience, your plan can articulate where your business is headed. This clarity means you're less likely to make costly missteps that could slow down your business's growth.

Helps you raise money for your business : A well-crafted business plan is your pitch for securing funding and investments. Whether you're seeking loans or courting potential investors, a detailed plan shows that you're serious and that you understand the market inside and out. That boosts your business's credibility and makes it more attractive to potential financial supporters.

Guides your marketing and branding: Your business plan isn't just about words; it's also about actions. It's your guiding light when building assets, like your business website , that should feature consistent messaging. By defining your company vision and marketing strategy up front, you can more easily create brand guidelines that take all of your multichannel efforts into account.

Regardless of what type of business you’re starting, a strong business plan consists of the following elements:

Executive summary

Business and domain names

Market analysis and research

Operations plans

Marketing and advertising plans

Financial plan

Before creating your business plan, check out how to start a service business .

01. Executive summary

The executive summary of a painting business plan is a concise overview of the entire plan. It encapsulates the business's mission, services offered, target market, competitive edge and financial projections. In essence, it provides a snapshot of the business plan's key points, serving as a preview for potential investors and stakeholders.

To craft a clear executive summary for a painting business, focus on highlighting the uniqueness of your services, your commitment to quality workmanship and the potential growth prospects.

Here's an example: “Brushstroke Pros is a dynamic painting services company dedicated to transforming spaces through exceptional craftsmanship and innovative design. With a team of skilled professionals and a passion for artistic expression, we offer a comprehensive range of residential and commercial painting services. Our commitment to delivering top-notch results and personalized service sets us apart in the industry. We project steady growth, targeting a 25% increase in revenue within the first year. By merging our expertise with client aspirations, we're poised to become a recognized leader in the painting sector.”

02. Business and domain names

Selecting an appropriate business name is vital for building brand identity and trust. A well-chosen name, like "Brushstroke Pros," emphasizes your expertise and professionalism. If you’re not sure where to start, use a business name generator to think of creative small business names.

Use: Small business name generator

When choosing a domain name , align it closely with your business name, ensuring it's easy to remember and spell. Checking domain name availability is crucial—and a .com extension is generally preferable for its familiarity and credibility.

Be inspired: Painting business name ideas

Remember to also register your business once your name and business structure is set in stone.

03. Market analysis and research

Conduct thorough market research to identify your ideal clients, whether they're homeowners seeking interior painting or businesses in need of exterior upgrades. Understanding your target audience's preferences and pain points helps tailor your services and marketing strategies.

Analyze local and regional competitors to identify gaps in the market. This analysis will guide your pricing, service differentiation and marketing approach, allowing you to position your business uniquely.

04. Operations plan

An operations plan outlines the practical aspects of running your painting business effectively. It should include things like:

Location: Determine whether your painting business will serve a specific geographical area or have a broader reach. Consider choosing a central location for easy access to clients and projects.

Premises and equipment: Outline the equipment needed for various painting projects, from brushes and rollers to power washers. Detail how you'll maintain your equipment to ensure consistent performance.

Staffing: Specify the number of skilled painters required for different project sizes and types. Define their roles and responsibilities to ensure seamless project execution and completion.

05. Marketing and advertising plan

This should include your marketing plans and strategies focusing on your:

Social media presence: Utilize platforms like Instagram, Facebook and Pinterest to showcase before-and-after photos of your projects. Engage with followers by sharing painting tips and insights.

Local advertising: Utilize local newspapers, magazines and community boards to promote your services. Offer special discounts for first-time clients to attract initial business.

Networking: Attend local home improvement shows, trade fairs and networking events to connect with potential clients and collaborators in the construction and design industries.

Need help thinking of a strong logo for your business? Try Wix’s free logo maker .

06. Financial plan

Some important components to include as part of your financial plan include:

Startup costs: Estimate expenses for equipment, marketing materials, insurance, licenses and initial staff training.

Revenue projections: Project revenue based on the number of projects and average service fees. Aim for gradual growth, targeting a revenue increase of 20% annually.

Funding: Consider self-funding, small business loans or partnerships to secure the necessary funds for startup and initial operations.

Profitability timeline: With a diligent marketing and execution strategy, anticipate achieving profitability within the first 18 months of operation.

steps to developing a business plan

Hypothetical painting business plan example: ColorSplash Painting Services

ColorSplash Painting Services is poised to become a leading name in the painting industry, offering top-notch residential and commercial painting solutions. Our team of skilled professionals is committed to transforming spaces with vibrant colors and superior workmanship. We project a 20% increase in revenue within the first year as we establish our brand and solidify our reputation for quality and creativity.

Company and domain Names

Company name: ColorSplash Painting Services

Domain name:

Our company name, "ColorSplash Painting Services," reflects our commitment to adding vibrancy and life to spaces. The corresponding domain name aligns with our brand identity and ensures easy online access for potential clients.

Target market: Our focus will be on homeowners seeking interior and exterior painting services, as well as local businesses looking to refresh their commercial spaces. Research shows a growing demand for personalized and creative painting solutions.

Competitor analysis: We've analyzed local painting companies and identified an opportunity to stand out through innovative design concepts and exceptional customer service. This analysis will guide our approach to service differentiation and marketing strategies.

Operations plan

Location: Our headquarters will be strategically located for easy access to residential and commercial areas within a 30-mile radius.

Premises and equipment: We'll maintain a storage facility for equipment, including brushes, rollers and paint sprayers. Regular maintenance and replacement will ensure efficient operations.

Staffing: Our team will consist of experienced painters and color consultants who are passionate about translating clients' visions into reality. We'll hire based on skill, professionalism and commitment to quality work.

Marketing and advertising plan

Social media presence: Active profiles on Instagram and Facebook will showcase our portfolio, project transformations and paint color trends. Engaging content will help us connect with potential clients.

Local advertising: We'll collaborate with local home and lifestyle magazines, offering special features and discounts for readers. This will increase brand visibility and attract local clientele.

Networking: Attending home improvement expos and joining local business associations will allow us to network with potential clients, interior designers and real estate professionals.

Startup costs: Initial investments in equipment, marketing materials, insurance and staff training are estimated at $30,000.

Revenue projections: We anticipate revenue growth from $50,000 in the first year to $100,000 in the second year, fueled by increasing clientele and positive referrals.

Funding: We plan to secure funding through a combination of personal savings, a small business loan and contributions from a silent investor.

Profitability timeline: With a strategic marketing approach and efficient operations, we anticipate reaching profitability by the end of year two.

Other business ideas you might be interested in and how to get started

Check out these additional service business ideas as well as service business examples for more inspiration.

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Downloadable Example

house painting business plan

When starting your own painting company, you need to take the time to create a written painting business plan. While it won’t be the most exciting part of being an entrepreneur, it is vital to the success of your venture.

We’ve put together a helpful guide so you can dive in and create a business plan that provides direction, attracts investors, and drives results.

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What Is a Business Plan?

A painting business plan is a document detailing how to start a painting company, the business goals, services, and how the contractor plans to reach their goals.

painting business plan example

Along with focusing on your painting company’s goals, it’s helpful to include other information, such as the painting services you plan to offer, your process for how to bid a paint job , and any competitive differentiators that set up a part in the local market.

Think of your business plan as a written outline about your painting company startup that you can share with other individuals, companies, or investors who want to join your business venture.

It is essentially a pitch about why someone would want to be involved with your painting company and how it will benefit them by detailing everything from team structure to financial projections.

Sections of a Painting Business Plan

Remember that as the business owner, you get to decide what to and what not to include in your painting business plan. If a section doesn’t make sense for your business or aligns with your growth goals, don’t feel forced to leave it in.

Determine which sections make the most sense for your painting company’s needs. To create a comprehensive business plan, consider including the following sections:

1. Executive Summary

At the beginning of the business plan, you want to provide a short summary of who your painting business is and why it will be successful.

  • This is where you would provide any company details you have, including your painting company mission statement, leadership team, employees, location(s), service area, and any other basic business details.

2. Company Description

Here you will outline who your painting company is and discuss your purpose.

  • What problems do you help your customers solve?
  • What makes you stand out from similar competitors in the market?
  • What expertise and training does your team of painting contractors have?

Use the company description section as a place to brag about yourself a little bit and highlight what makes your painting business stand out from others.

3. Market Analysis

Anyone can say they will become a painting contractor , but you need the numbers to back up that claim. Analyzing your local market and performing competitor research will help uncover your competitors’ strengths and weaknesses.

In doing so, you can determine where you need to excel and how your painting company can outshine the competition. Determine what they are doing well, what they are struggling with, and what you can do better.

4. Organizational Structure

Having a clearly defined organizational structure ( 1 ) is a crucial aspect of any business — especially if you are looking to get funding or investments.

  • Create an org chart that outlines the company structure, detailing who is in charge of all business operations down to the painting contractors who are out in the field executing the job.

5. Painting Services

Provide a menu of service offerings that you plan to offer to your customers.

  • Do you plan to offer residential painting? If so, are you focusing on new development jobs led by contractors, or are you appealing to the homeowner crowd?
  • Will you bid on commercial painting leads?
  • Do you only offer single-room paint jobs or whole-home jobs as well?
  • Is your team equipped to handle interior and exterior paint jobs?

Use this section to outline your service offerings and explain how they will benefit your target customer base.

house painting business plan

6. Marketing and Sales

While your painting company’s marketing strategy should be fluid to align with the current market, this section will describe your high-level plan for attracting new business and retaining existing customers when word of mouth alone isn’t sufficient.

  • What is your plan to increase the leads coming in?
  • How do you plan to close those leads and convert them into customers?
  • Is there a strategy to make your existing sales repeat customers?

Provide an insight into the traditional marketing and digital marketing strategies you plan to employ.

house painting business plan

7. Funding Request

If you are asking for funding or plan to in the future, you will need to provide an outline of your funding requirements. Explain how much money you are requesting and details on how those funds will be distributed and used over the next few years.

8. Financial Projections

Including financial projections for your painting company is an effective way to demonstrate that your business will succeed.

If you are an established company, you can fill out this section with existing financial statements or cash flow statements for the last few years to demonstrate your painting company’s profitability .

  • Use this section to forecast where you expect the company to be financially five years from now.
  • It can be helpful to break up your projections by quarters so you can easily determine if you are on track to meet your projections.
  • Include revenue projections and expenses such as insurance, advertising, taxes, property leases, etc.

9. Appendix

At the end of your painting business plan, you should add any supporting documents for the information you’ve provided. This can include resumes for your leadership team, licenses, credit histories or bank statements, and other contracts.

Example of a Painting Business Plan PDF

You can open or download our free painting business plan PDF below:

You can get an editable version emailed to you by entering your email below:

Does My Painting Company Need a Business Plan?

Starting a company in the painting trade is an exciting process — but it often comes with a lot of headaches. Even though you may want to dive right in, it’s vital to set up your business for success from day one.

Creating a solid business plan is one of the most effective ways to prepare your business for any challenges or obstacles you face.

While a business plan isn’t necessarily a mandatory requirement, it is a step that shouldn’t be glossed over.

  • It’s a valuable tool that you and your leadership team can continue to use to stay focused and on track toward your painting company’s goals.
  • Not only does a painting company business plan make your vision clear to yourself, as well as possible investors, but provides many additional benefits as well:

Business Growth

Every successful painting company starts with a good foundation. Diving in without a well-thought-out plan might be okay initially, but without concrete revenue goals and essential business details sorted out, you’re doing your painting business a disservice.

  • Creating the core strategy of your painting company will help accelerate your growth because you will have clear benchmarks that need to be met.
  • If you aren’t meeting these benchmarks, you’ll know that your business plan might need to be adjusted.

And on the other hand, you might surpass these benchmarks and be able to reach your goals more quickly because of the clear path you laid out for yourself. Taking the time to create a painting business plan ensures you have a roadmap to success.

Depending on the growth goals you have for your new painting venture, you may need additional funding to achieve them.

  • By creating a solid business plan for your painting company, you’re demonstrating to investors and loan providers that you understand the growth trajectory of your business.
  • No investor or loan provider will want to invest in a business that isn’t financially stable.
  • Writing up a business plan allows you to share your ideas and goals for your painting company.

Business Decisions

As a business owner, you need to be able to make essential business decisions. Whether dealing with a significant fluctuation in painting leads or facing a labor shortage, you must be prepared to deal with situations even when you have little prior experience.

  • A business plan enables you to make strategic business decisions because you will know your most recent forecasting information and trajectory toward your goals.
  • You can be a confident owner of a painting business, knowing that you have a solid business plan in place to back up your decision-making.

Common Questions About a Painting Company Business Plan

What is the purpose of having a painting business plan.

A business plan will help you determine if your painting business idea is viable, increase your chances of success, and secure financing.

What are the parts of a painting company’s business plan?

Executive summary, company description, market analysis, organizational structure, painting services, marketing & sales, funding requests, financial projections, and appendix.

What is an executive summary for a painting company?

An executive summary includes a mission statement, information about the leadership team, and financial goals.


Written by George Leon

George Leon

George Leon is a Managing Partner at Scalebloom. He used to be a partner at a painting company in Charlotte NC. George loves to help business owners scale their business with modern marketing strategies and branding.

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How to write a business plan for a painting company?

painting company business plan

Creating a business plan for a painting company is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a painting company business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a painting company?

What information is needed to create a business plan for a painting company.

  • What goes in the financial forecast for a painting company?
  • What goes in the written part of a painting company business plan?
  • What tool can I use to write my painting company business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a painting company business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your painting company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your painting company to be in the next three to five years.

Once you have a clear destination for your painting company, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your painting company's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your painting company business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your painting company's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Crafting a comprehensive business plan for your painting company, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your painting company has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your painting company, let's delve into the necessary information needed to craft an effective plan.

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Writing a painting company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a painting company

Carrying out market research before writing a business plan for a painting company is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your market research could reveal that customers may be looking for more eco-friendly paints, as well as paints that are easier to clean. It might also suggest that consumers are increasingly interested in custom color options and personalized painting services.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your painting company.

Developing the marketing plan for a painting company

Before delving into your painting company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a painting company

As you embark on starting or expanding your painting company, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A painting company might incur staffing costs such as wages for painters, supervisors, and administrative staff. They might also incur costs related to equipment such as ladders, sprayers, brushes, rollers, and drop cloths. Additionally, they might need to purchase or rent a truck to transport the supplies to the job site.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your painting company's financial forecast?

The financial forecast of your painting company will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a painting company are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for a painting company shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a painting company business plan

Ideally, your painting company's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established painting company. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your painting company

The balance sheet for a painting company is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a painting company business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your painting company's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your painting company's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your painting company has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your painting company business plan.

example of projected cash flow forecast in a painting company business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

  • Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
  • Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
  • Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your painting company business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a painting company.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

sources and uses table in a painting company business plan

This table helps size the investment required to set up the painting company, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your painting company business plan, let's have a look at the written part of the plan.

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The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

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The written part of a painting company business plan

The written part of a painting company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a painting company business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your painting company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your painting company, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

The second section in your painting company's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your painting company, you may point out the potential for economic growth in the area, as well as the potential for increased customer demand. You could also highlight the excellent infrastructure in the region, such as access to transportation and communication networks. Additionally, you may mention the availability of skilled labor and resources in the area, which could help to make the business more efficient. Finally, you might stress the potential for tax incentives that could be offered to your business.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your painting company might offer interior painting, exterior painting, and specialty finishes, such as faux finishes, to its customers. Interior painting services can help homeowners to update and refresh a home’s look, while exterior painting can help preserve and protect a home from the elements. Specialty finishes can provide unique and creative designs to a home’s interior or exterior. All of these services can help to increase the value of a home and improve its curb appeal.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When you present your market analysis in your painting company business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your painting company, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your painting company aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include homeowners who are looking to increase the value of their home. These customers are often looking for a low-cost way to make major changes to the look and feel of their home. They may be looking to paint the entire house, paint a single room, or paint a specific feature such as a deck or fence.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your painting company.

5. The strategy section

When you write the strategy section of your painting company business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your painting company may face a variety of risks that can threaten the success of your business. For example, you could be exposed to potential liability for any accidents or injuries that occur on the job. It is also possible that your company might not be properly insured, leaving you exposed to potential lawsuits or financial losses.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your painting company.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your painting company's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You may have key assets such as the painting equipment and materials used to complete jobs, as well as the expertise of your staff. You could also have intellectual property such as a unique painting system or brand logo that could be used to differentiate your business from competitors.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a painting company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my painting company's business plan?

In this section, we will be reviewing the two main options for writing a painting company business plan efficiently:

  • Using specialized software,
  • Outsourcing the drafting to the business plan writer.

Using an online business plan software for your painting company's business plan

Using online business planning software is the most efficient and modern way to create a painting company business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your painting company's business plan

Outsourcing your painting company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the painting company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your painting company's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your painting company business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your painting company business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a painting company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a painting company? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Start a $21M/Year Painting Business

Brandon Boushy

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Spray-Net owner carrying a paint bucket full of cash to introduce UpFlip’s guide to starting a painting business with text that reads "$10,420/hour painting houses" hovering overhead

Clients pay hefty sums for a good residential painting company. Want to know how to start a painting company and make $10,420 per hour?

We’ll show you how Carmelo Marsala started Spray-Net and makes over $21 million per year. He discusses his painting services, pricing, and how to get painting jobs. Along the way, he shares a bit of his business philosophy.

You can’t fail if you don’t quit.

Read on to learn how to get started in painting from a business owner who has trained more than 117 franchisees to use his patented painting process for roofs, vinyl, and other unique materials.

Case Study: Spray-Net

Upflip exclusive spray-net franchise, how much does it cost to start a painting business, do painting business owners make good money, do painters need to be licensed and insured, what equipment do i need to start a painting business, step #1. learn professional house painting skills, step #2. research the market, step #3. create a painting business plan, step #4. consider painting business names, step #5. choose your business structure, step #6. get a painter’s license, step #7. open a business bank account, step #8. get painting business insurance, step #9. establish painting services and prices, step #10. choose your painting equipment, step #11. set up accounting and bookkeeping, step #12. invest in painting business software, step #13. advertise your painting business, step #14. get your first customers, step #15. document everything, step #16. hire subcontractors or employees, spray-net franchise offer, painting business influencers, painting business resources, start your own painting business.

Spray-Net owner pointing to a bucket of brick stain

Straight out of college, Carmelo became a franchisee for the painting company College Pro. He realized exterior vinyl painting was something that was missing in the industry. He started digging into why and found that the standard paint production process just doesn’t work for vinyl application.

Carmelo started asking why additives weren’t added on site to adjust to weather conditions, and he kept hearing the same thing:

That’s just how it’s always been done.

He decided to reimagine the process and formulate his own paint. Spray-Net was born, and today he makes around $21 million per year selling painting franchises and training the franchisees. There are now more than 130 Spray-Net locations in the U.S. and Canada.

Check out our interview with Carmelo below.

YouTube player

If you like how Spray-Net approaches the painting industry, consider our exclusive offer.

We’ve partnered with Carmelo to offer you an exclusive opportunity to get a Spray-Net franchise and save.

Learn about the painting industry

Spray-Net owner standing in a hardware store aisle holding stacks of cash in each hand

Though car painting and artistic painting can be viable business options, in this guide, we’ll be covering house painting businesses.

Starting a house painting business requires startup costs between $50 and $35,000, depending on the type of painting business and whether you have the tools and equipment to start painting.

Painting companies that need a shop could cost much more than $35K because you’ll need to put a deposit on the space, remodel, and furnish the space. That’s why many people consider starting a painting business from home. Costs will vary based on the region.

The basic painting supplies, like brushes, drop cloths, extension poles, paint trays, and rollers, aren’t that expensive. The main costs will be a vehicle, business formation, and insurance when you first start. You’ll save a lot of money if you already have a vehicle.

Yes, painting business owners can make great money, but it depends.

According to business research firm IBIS World, the average painting company makes about $140K per year with a 6.9% profit margin, which isn’t very good. Successful professional painters can make much more though. Carmelo told us about Spray-Net’s earnings.

The company makes $10,420 per hour. First-year franchises make around $500K [in] revenue per year, while older franchises average $1.2M. Gross margin is 59.44%.

That means first-year painting business owners can take home over $100K in net profit. The older franchises are making about 2.5 times that. We came to these numbers by multiplying the revenue by the gross margin and then subtracting 40% (20% for taxes and 20% for additional business costs).

Painter in blue coveralls and a hard hat holding a sign that reads "licensed"

Make sure to ask a licensed attorney about the requirements in your location, but most states require contractors to be licensed and insured. Make sure to register as a contractor if it is required in your location.

At a minimum, you should carry $1M per occurrence or $2M in lifetime general liability insurance to protect against damage done to clients’ property. In addition, you’ll probably need workers’ compensation and commercial automotive insurance.

You’ll want commercial painting equipment when you start a painting company. Some of the equipment you’ll need includes:

  • Drop cloths
  • Extension poles
  • Paint trays
  • A truck or van
  • Painters tape

Spray-Net has additional painting equipment requirements, including sprayers and mixers, which are necessary to mix and spray the paint on location.

Their painting process is patent protected, so if you want to use their painting equipment you’ll need to buy a Spray-Net franchise.

How to start a painting business

Spray-Net owner thinking in front of a partially painted exterior wall

Starting a painting business requires you to:

  • Learn professional house painting skills.
  • Research the market.
  • Create a painting business plan.
  • Consider painting business names.
  • Choose your business structure.
  • Get a painter’s license.
  • Open a business bank account.
  • Get painting business insurance.
  • Establish painting services and prices.
  • Choose your painting equipment.
  • Set up accounting and bookkeeping.
  • Invest in painting business software.
  • Advertise your painting business.
  • Get your first customers.
  • Document everything.
  • Hire subcontractors or employees.

Get ready to learn how to start a painting business.

You’ll need to learn how to paint professionally to avoid making mistakes that cost you time and money. Potential customers expect you to protect their property and don’t want to request touchups after you declare the job done.

Make sure to develop painting skills, like:

  • Protecting the space
  • Knowledge about acrylic, latex, and oil paints
  • Using primers for interior painting (some exceptions apply)
  • Properly using paint brushes, rollers, and sprayers
  • Scraping, sanding, and patching
  • Applying an even coat
  • Cutting paint

And don’t forget to always paint a room from top to bottom.

Top-down shot of a painter sitting on the floor surrounded by painting gear and a ladder doing quick research on a laptop

This article is a good start for understanding the market and financial viability of a painting company. You’ll want to do more research to understand whether a painting business will be successful in your area.

Research the number of local painting businesses and their reputations, pricing, and services. You’ll also want to know how many area homeowners there are, or the number of potential commercial clients.

Understanding how others market their painting companies will help you manage your painting business so you can differentiate your marketing strategy from the rest of the pack.

Painting business plans help you, lenders, and your employees understand the company’s values, unique value propositions, and intended operations.

You can make a simple one-page business plan just to help you keep your business on track, or you can create a more extensive business plan for when you apply for business loans.

Carmelo told us:

I was young and gung-ho and didn’t have a plan. But now, I warn people [that] failing to plan is planning to fail.

Learn more in our business plan writing guide .

Young business man holding a notebook and pen and looking across desk during a business name brainstorming session

You’ll need a professional name for your painting business. Your business name will be how people recognize the business. It should be fun, easy to spell, and identifiable as a painting company.

You should look up your painting company name ideas on the United States Patent and Trademark Office website and other search engines to make sure the business name is available. Then you’ll want to choose your business structure and register your business.

Painting contractors will need to register their painting business with their Secretary of State and potentially their local government. You have a few business structure options when starting a painting business, but the most common types are a limited liability company or sole proprietorship.

A limited liability company makes your painting business a unique entity (as long you keep your personal and professional finances separate). This prevents you from being personally liable if something occurs within the business. There are also tax benefits to a business being a separate entity.

Meanwhile, a sole proprietorship is a business structure where you and the house painting business are one entity, which means if an accident happens, your personal assets can be taken to reimburse the client or employee.

Learn more in our guide to business structures .

Spray-Net owner standing on a residential street holding a power tool

Many locations require you to become a licensed painter when starting a painting business.

A painter’s license is just a business license that requires you to prove you have the insurance your area requires you to have. The best insurance to cover everything is often a business owner’s policy, but we’ll discuss insurance more below.

There may be other requirements, including testing or job experience, depending on the location.

You’ll need a business bank account to keep your personal and business expenses separate. You can choose to get a business bank account from:

  • Brick-and-mortar banks: These banks are local to you, have higher probabilities of approving loans, and are easier to deposit cash.
  • Online-only business banks: A business owner can benefit from an online bank with lower fees and higher interest rates on savings, but it’s harder to deposit cash and get a loan.

UpFlip’s business insurance article on a laptop

A successful painting business needs insurance to protect the business owner, their employees, and their commercial and residential painting clients. You might be wondering, what insurance does a self-employed painter need?

The small business insurance you need when starting a painting business is:

  • General liability insurance: This coverage protects you if your painting company accidentally damages or hurts a non-employee. It is typically a $1M per occurrence or $2M for a lifetime policy, but some local governments or commercial clients may require higher limits.
  • Workers compensation insurance: You’ll want this in case anyone gets hurt on the job. It will cover their injuries and their wages as long as they weren’t negligent or intoxicated. This is mandatory in nearly every state.
  • Unemployment insurance: This insurance protects workers who get laid off. It’s required by law in every state.
  • Commercial auto insurance: You’ll need separate car insurance for your business vehicles.

Many of these can be combined into one plan with a business owner’s policy. You can learn more in our business insurance guide .

When you’re ready, we suggest going to Simply Business to get quotes from the largest insurance companies in the world.

At this point, you have a business entity, business license, and insurance. You can operate your own business, but what services are you going to offer, and how will you price painting jobs to establish positive cash flow?

To give you an idea, we’ll cover Spray-Net’s services and pricing.

Spray-Net offers three main services:

  • Exterior painting: They have spray coatings that work on exterior vinyl, stucco, brick, and doors or glass windows.
  • Kitchen cabinet painting: Spray-Net offers indoor services, as well, such as cabinet painting.
  • Roof re-granulating: I wouldn’t think to hire painting contractors if my roof has issues, but Spray-Net paints roofs and says the painting job adds 15 years to the life of the roof. Check out their explainer video below.

YouTube player

They price each job either by the square foot or the number of cabinets. They also provide an online estimator so potential customers can get an idea of how much the job will cost.

Their average ticket for a painting job is $5,815, which puts it between the cost of replacing and standard repainting. They offer warranties nearly three times longer than most residential painting companies.

Before you start a new painting business, you should probably look at their professional painting work. You might want to consider their franchise business model to make more money painting houses.

Concept of Spray-Net owner introducing essential equipment including drop cloths, paint rollers, and a powered paint sprayer that hover between his open hands

As we stated earlier, when you start a painting company, you’ll need:

  • Truck or van
  • Paint brushes
  • Booties for your shoes
  • Respirators

You can get these at Home Depot, Lowe’s, or any paint supply store.

You’ll need a good accountant and bookkeeper to keep your financials in order and help you comply with taxes. Ask other business owners in your area who they prefer.

Jobber home page on a tablet

You’ll need software to run your own painting company. Here’s some of the essential software:

  • Website: You’ll want to build a website. Which means you’ll need a domain name from somewhere like GoDaddy .
  • Customer relationship management (CRM) system: You’ll also need to have a CRM to manage all your customers. Small business owners tend to like Jobber or Housecall Pro .
  • Accounting software: You’ll want to get QuickBooks to manage your small business’s finances and payroll. A small business owner can make themselves an employee to receive a weekly paycheck.
  • Payroll processor: A modern small business will need to accept credit cards, which means you’ll need a payment processor like Square .

Successful businesses require marketing to grow. Most small businesses in the service industry will use a combination of digital marketing and print marketing.

Carmelo explained:

We started by knocking on doors. Then when we painted town hall [and got news coverage for it], which created more jobs.

Then he expanded to digital marketing and traditional marketing.

We spend $3-4M across the system, but you should spend about 10% of your revenue on marketing. Facebook and Google are best. Then you’ll want to add [NextDoor].

Many people want to focus on branding, but Carmelo has other advice about how to start your own painting business.

Facebook and Google gets you in the door—then tell people about your brand [while you are providing a quote].

Once you hit the point of diminishing returns on ads, it’s time to start making YouTube videos. Another marketing technique that helps drive customers to your own painting business is appearing on business shows.

DragonDen (similar to SharkTank) reached out. I originally said no, but after a few times, decided to do it. The business was so crazy Microsoft thought our server was broken.

Next, you’ll want to get your first job.

UpFlip’s cheap business cards review article on a desktop computer

A house painting company can use all kinds of techniques to get that first customer. Carmelo preferred going door to door.

You might want to practice painting pitches before you start providing quotes for painting houses. Carmelo used the one below when starting a painting company.

I noticed [this thing wrong on the house]. Did you know we can fix it for $X?

After explaining the hows and whys, Carmelo continued:

I’ll give you a quote, then give us a call anytime. We’ll be in the neighborhood, so you should see us around.

It might help to bring some painter’s business cards. We cover the places you can get low-cost house painting business cards in our inexpensive business card guide .

Carmelo went on to explain:

Customer service is the biggest thing. There is a luck component to business. It’s a lot of hard work, but sometimes it’s just a matter of being at the right place at the right time.

For instance, when we got the town hall job, it was because we painted the house of a person working there. I strategically priced it to get the job for publicity. Then we got the press to cover it.

You’ll also want to be careful about how much you take on at first. One of the biggest mistakes you can make is growing your painting business too fast. Carmelo explained:

We grew so fast that I stopped paying attention to the numbers. We reached a point where I wasn’t able to pay for payroll, and I had to change that.

Before you hire employees or subcontractors, you’ll need to make sure to document your processes so you can teach them. As Carmelo said:

It’s especially important to [document everything] if you have ambitions to scale.

This can include creating videos explaining everything you do on a job, typing your processes out, creating interactive tutorials, or all of the above. Carmelo explained one method he uses for documenting the processes for his specialized services:

We put a QR code on every paint can for the painting business pro to learn how to use it effectively.

UpFlip hiring guide article on a laptop

Unless you want a really small painting company that just covers your salary, you’ll need employees or subcontractors. That means you’ll need a payroll processor. You’ll also need to do interviews and background checks.

I base my hiring decisions based on whether I like them. If I don’t, I’m not going to like working with them. The other stuff I can teach.

You can learn more about hiring straight from a recruiter in our hiring how-to .

Now you know how to become a house painter. Want to skip all the learning about how to get painting contracts, the average cost of painting a room, and advertising painting services?

Carmelo has a special offer for UpFlippers who want to learn how to become paint contractors. You can get a Spray-Net franchise and save.

Spray-Net owner pointing a powered paint sprayer toward the camera while surrounded by social media icons representing Facebook, Instagram, YouTube, and X

You can find painting influencers like Carmelo and check out their videos, blogs, and social media to help inspire your own painting business.

It’s useful to pay attention to industry trends as you learn how to start a painting company. There’s no better way than participating in industry organizations like:

  • Commercial Painting Industry Association: Annual membership is $395 and comes with a peer networking group, networking events, webinars, subcontractor reviews, and more.
  • Painting Contractors Association: Annual membership is $499 and includes annual awards, painter training, a streaming service, event and industry discounts, a recruitment portal, healthcare options, a magazine, and safety templates.

We’ve discussed how to get into painting with minimal startup costs, our special franchise offer for starting a painting business with no experience, and painting business resources that will help you as you go.

Ultimately, it’s up to you to put together a plan, get the startup costs, and open your business legally.

Will you start a house painting company, school painting company, or another type of painting company?


Brandon Boushy

Brandon Boushy lives to improve people’s lives by helping them become successful entrepreneurs. His journey started nearly 30 years ago. He consistently excelled at everything he did, but preferred to make the rules rather than follow him. His exploration of self and knowledge has helped him to get an engineering degree, MBA, and countless certifications. When freelancing and rideshare came onto the scene, he recognized the opportunity to play by his own rules. Since 2017, he has helped businesses across all industries achieve more with his research, writing, and marketing strategies. Since 2021, he has been the Lead Writer for UpFlip where he has published over 170 articles on small business success.

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Painting Contractors Business Plan Sample

MAR.19, 2019

painting business plan

Do you want to start Painting Contractors business?

Painting is a great business for anyone who is creative, can find worthy partners and can fill happiness and peace in other’s life by selecting suitable paint combinations.

Starting a painting business doesn’t only mean that you have to pick up a brush or a bottle of paint to start your work, surprisingly it can be as wide as you may like. You can hire employees if you have a big budget and extend your business to the commercial level, or even you can manufacture your own paint for if you want to have perfection and sole independence.

In each case, you can take help from the painting business plans  available on the web, like the one we are providing here for paint manufacturing and painting company ‘Giana Paints’.

Executive Summary

2.1 the business.

Giana Paints will be a licensed and registered painting company based on providing top-quality exterior and interior painting services in Seattle. The business will be owned by Giana Pratt. Giana is a graduate in Chemical & Manufacturing Engineering from the University of California.

Considering the time and money she can invest in her business, she has decided to open a company that can manufacture paint as well as provides its customers the facility of painting by highly efficient and professional painters.

2.2 Management

Before taking the initiative, you might be thinking that how to run a successful painting company , but if you are following a stepwise approach you don’t need to bother about it. Firstly, make a thorough painting business plan   envisaging all the important details of your business.

In case of Giana, as she was a graduate in pure engineering subject so she had decided to seek the services of professional house painting business plan writers to write a paint business plan for her.

Owing to the large number of equipment and manpower required in this business, she has decided to hire a General Manager even before the actual launch of the business to help her in managing several tasks.

2.3 Customers

Painting business has its customers in residential communities, commercial areas as well as in industries. Usually, the residents having a small apartment find it easy and enjoyable to paint by their own hands, so we will mainly focus on commercial level projects.

Moreover, we expect that most of the residents in such a big city would like this work to be done by someone expert and skilled. So, they are still in the category of our customers.

2.4 Target of the Company

The company aims at providing the highest quality services to its customers, taking care of the employees at the same time. We believe in making and maintaining long term relationships with our clients. Our target is to extend our business and include a broad range of related services so that our clients don’t need to contact several companies for the maintenance of their property.

The financial targets of the company are given here:

  • To balance the startup cost by earned profits by the end of the first year
  • To achieve a net profit margin of $100k per month by the end of the first year and to achieve the profit margin of $150k by the end of the second year.

3 Years Profit Forecast - Painting Contractors Business Plan Sample

Company Summary

3.1 company owner.

Giana Paints will be owned by Giana Pratt, a graduate in Chemical and Manufacturing Engineering from the University of California. Giana has a seven-year experience of working in Nippon Painters Company. She is a really ambitious and hardworking woman.

3.2 Why the Business is being started

After serving as a chemical engineer in Nippon Paints company, Giana has gained a valuable experience which she wants to flourish by opening her own business. After getting her shares she had everything required to open up a new business.

3.3 How the Business will be started

The first step will be to make a business plan for painting company , after which Giana will hire a manager to help her through the process of registration and insurance, buying equipment and employing people. A building will be taken on rent and modified to satisfy the requirements of the reception area, storage area for inventory and sitting lounge for employees.

The company has forecasted the following costs for the start-up:

Startup Cost - Painting Contractors Business Plan Sample

The detailed information about the start-up is given below:

Services for customers

To fulfill the demands of the public, Giana had included the following services she wants to provide her customers in her painting business description .

Giana Paints aims at providing painting services to its customers by their own manufactured paint. The company, however, will extend itself and provide all the given services within just the two years of the launch.

  • Residential Painting
  • Commercial Painting
  • Exterior Painting
  • Flooring Services including safety and aisle striping
  • Wall Cleaning
  • Logo Paintings
  • Pipe Coating
  • Rust Encapsulation
  • Bridge Painting

The price of services will vary depending on the project and deadline.

Marketing Analysis of Painting Contractors business

Great service.

Great service. Good turnaround time and quality work. Thanks!

If you are looking for how to build a successful painting business , you must focus on analyzing your target market and latest trends before finalizing your painting business plan .

Your paint manufacturing business plan must contain accurate market analysis and the trends that how other people are doing it. Marketing analysis for the Giana Paints according to its location and target market is provided here for your help if you want to study market trends for this business to know how to run a successful painting business .

5.1 Market Trends

Due to expansion in real estate, the business of painting mainly for commercial purposes is increasing with a surprising rate. According to IBISWorld, the business has seen an annual growth rate of 4.9 percent over the past five years and has generated total revenue of $40 billion in the year 2018. Despite the fact that more than 306,500 painter’s businesses are running in the United States, there is still place for many.

Marketing trends of this business are highly satisfactory and depict that you can never be at loss starting this business, provided that you plan it properly.

5.2 Marketing Segmentation

Giana Paints has identified the following groups which can serve as its potential customers.

Painting Contractors Business Plan Sample - Marketing Segmentation

5.2.1 Industrial Sector : The major group of target customers will come from the industrial sector. We expect to get orders of flooring services, wall cleanings, rust encapsulation, pipe coatings etc. from this target group.

5.2.2 Commercial Estate Owners: This group includes the owners of the big building and offices who require services of highly professional, fast servicing and insured crew to help them in maintaining their estate. We expect to get long term projects and various orders from this group of our customers.

5.2.3 Home Owners: This group will comprise of the residents and homeowners who require professional and skilled painters to help them in renovating their houses and to paint inaccessible places. They are expected to use our painting, wall cleaning, and exterior painting services.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our main business targets are as follows:

  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
  • To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

To get ourselves introduced to a wide audience we have priced our services and items a little lower than our competitors.

UK Start-Up Visa Business Plan

After composing your painting contractor marketing plan the next step is to define the plan by which you will be getting introduced to your target customers. A clear and effective advertising strategy for the painting business plan  will help you in gaining the customers, at the very instant you are starting a painting company .

6.1 Competitive Analysis

Knowing about the competition, it has to face, Giana Paints have come up with several competitive aspects that most of other in the same business lack. Our staff is highly customer care oriented and they will treat your property like a piece of art. We have skilled workers to paint your facility efficiently, followed by recurrent refinishing.

Moreover, our experts will be there as soon as possible after your contract and will finish all the work before the deadline. Lastly, we will be applying paint that is highly durable, stain resistant and can resist chemical effects too.

6.2 Sales Strategy

  • We will advertise ourselves in magazines, newspapers, TV stations, and social media
  • We will make an online website for people to know about us and our services
  • We will offer a 15% discount on our services for the first three months

6.3 Sales Monthly

Sales Monthly - Painting Contractors Business Plan Sample

  6.4 Sales Yearly

Sales Years - Painting Contractors Business Plan Sample

6.5 Sales Forecast

Our forecasted sales are summarized in the following column charts:

Unit Sales - Painting Contractors Business Plan Sample

The detailed information about the sales forecast is given in the following table:

Personnel plan

Personnel plan gives you an estimation of the required staff and their salaries over the next few years. It is important to hire your required staff before at least one week of the actual launch of the business so that you will be able to define your painting contractor company profile , alongside training and testing their skills.

7.1 Company Staff

Giana will hire a general manager one month before the launch to help her in employing other staff and to manage the process of registrations. The company will initially hire the following people:

  • 2 Administrators/Accountants for maintaining financial records
  • 4 Sales Executives for discovering new ventures
  • 4 Assistants for undertaking various day to day tasks
  • 6 House Painters
  • 1 IT Expert for managing the company’s website
  • 1 Driver for transportation

7.2 Average Salary of Employees

Financial plan.

The financial plan is a very essential part of your paint shop business plan . It includes the details about from where you will be collecting the capital to spend on your startup, and how long can you run your business with the present finances if you are failed to gain your target customers.

It is advisable to get your financial plan written by an expert, especially if you are starting on a big scale or also if it is Greek to you. As Giana hadn’t much experience in writing a financial plan so she had hired a financial expert to do this task for her. Giana Paints’ financial plan is as follows:

  8.1 Important Assumptions

8.2 brake-even analysis.

Brake-even Analysis - Painting Contractors Business Plan Sample

  8.3 Projected Profit and Loss

8.3.1 profit monthly.

Profit Monthly - Painting Contractors Business Plan Sample

8.3.2 Profit Yearly

Profit Yearly - Painting Contractors Business Plan Sample

8.3.3 Gross Margin Monthly

Gross Margin Monthly - Painting Contractors Business Plan Sample

8.3.4 Gross Margin Yearly

Gross Margin Yearly - Painting Contractors Business Plan Sample

8.4 Projected Cash Flow

Projected Cash Flow - Painting Contractors Business Plan Sample

8.5 Projected Balance Sheet

 8.6 business ratios.

Download Painting Contractors Business Plan Sample in pdf

OGS capital writers specialize in business plan themes such as business plan template RV park , home inventory business plan , home shelter business , business plan for flipping houses , mortgage lender business plan  and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Magically Painting Your Way into Entrepreneurship

Beautiful young couple standing on ladder painting walls in their new house using paint brushes. Home makeover and renovation


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How to Start a House Painting Business

A house painting business owner has the opportunity to utilize a great many skills and perform a wide variety of duties. Responsibilities include estimating the cost of jobs, scheduling, creating contracts, advertising, and providing customer service. Depending on the terms of the contract, a painting contractor might also be expected to choose materials and mix colors. Depending on the size of the business, they may also either manage employees or engage the services of other independent contractors.

Learn how to start your own House Painting Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

House Painting Business Image

Start a house painting business by following these 10 steps:

  • Plan your House Painting Business
  • Form your House Painting Business into a Legal Entity
  • Register your House Painting Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your House Painting Business
  • Get the Necessary Permits & Licenses for your House Painting Business
  • Get House Painting Business Insurance
  • Define your House Painting Business Brand
  • Create your House Painting Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your house painting business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our House Painting Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your house painting business?

Business name generator, what are the costs involved in opening a house painting business.

Your local Small Business Administration office can provide information about the cost of becoming licensed, bonded and insured in your area. The initial investment for the necessary equipment to begin a small interior house painting business can be as little as $500. At minimum, you will need the following items:

  • An 8’-12’ ladder
  • Rollers, trays, and high-quality brushes of various sizes
  • Drop cloths to protect carpets and furniture
  • A caulking gun for replacing cracked or missing window caulking
  • A masking gun to tape windows quickly
  • A scraper for removing cracked or peeling paint
  • A wire brush for creating an even surface
  • A few sheets of 60 to 80 grit sandpaper to smooth out rough surfaces

What are the ongoing expenses for a house painting business?

The cost of remaining licensed, bonded and insured are among the ongoing expenses for a house painting business. Other on-going expenses include painting equipment, transportation, and advertising. Many business expenses are tax-deductible , so including payment for the services of a qualified tax accountant in your operating budget is a wise investment.

Who is the target market?

Preferred customers are people who know what they want and have the funds on hand to pay for your services in providing it. It is unwise to sign a contract with a potential customer who is still vacillating between two or three almost-but-not-quite-perfect shades of apricot. If you plan to offer a payment plan to increase business, potential clients should undergo a thorough employment and credit check.

How does a house painting business make money?

Customers are charged according to the size of the job, its degree of difficulty, the amount of equipment and the level of expertise required to complete it. Intricate brushwork on the eaves of a two-story home requires more equipment, time, and expertise than rolling paint onto a flat indoor surface. Since exterior painting can be seasonal, interior painting jobs are often scheduled for winter months to ensure a steady flow of income throughout the year.

The amount you can charge is based on a number of factors. When calculating an estimate , it’s important to factor in the cost of materials, transportation, and ongoing expenses in addition to the size of the area to be painted. Additional considerations include whether the walls are textured and how much trim is involved. Your profit margin is based on the accuracy of your estimates.

How much profit can a house painting business make?

While local markets vary, the current national average for an interior paint job is $1670. For an exterior paint job, the average is $2624. Those employed as house painters earn an average of $34,000 annually, while self-employed painters earn an average of $40,540. That average fluctuates depending on your location and the strength of your local economy.

How can you make your business more profitable?

By investing in a power washer, you can provide a valuable service even during economic downturns when many people can’t afford a paint job. That service can ensure that you are the first person they call when their economic circumstances improve. An airless paint sprayer can also increase profits by increasing the number of jobs your company is able to complete each week.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your house painting business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a house painting business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Attached is a list of states where licensing is necessary.

In addition, certain local licensing or regulatory requirements may apply.

For more information about local licenses and permits:

  • Check with your town, city or county clerk’s office
  • Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Service Agreement

House painting businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your house painting business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Labor Safety Requirements

It is important to comply with all Occupational Safety and Health Administration requirements.

Here are specific requirements for painting businesses.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your House Painting Business needs and how much it will cost you by reading our guide Business Insurance for House Painting Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a house painting business

Creating a company website is an important step in establishing a new business. There a number of sites that enable small businesses to build a professional website quickly and easily at no cost. Ideally, your website should include a portfolio of your best work. Nothing demonstrates pride in workmanship like great before-and-after photos.

How to keep customers coming back

Social media is an effective promotional tool. Twitter’s analytics can track responses to online sales promotions. Creating a Facebook page can keep you connected with satisfied customers who can help you attract new ones. Targeted advertising in real estate magazines and joining the chamber of commerce are also worthwhile investments in learning which neighborhoods would be the most receptive to flyers offering special sales promotions.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

A house painting business is a good choice for people who enjoy home improvement projects and prefer a greater degree of physical activity than many jobs provide. Preserving and restoring buildings to their former beauty is a valuable and highly appreciated community service. Flexible hours, low overhead, and the opportunity to develop new skills while earning as much as your own energy level permits are all factors that make this a desirable business choice for many people.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a house painting business?

The daily activities of a painting business owner vary and are prioritized according to its size and the number of ongoing contractual obligations that are in the process of being fulfilled. Depending on the size of the business, daily activities might include:

  • Business Promotion
  • Meeting with potential customers
  • Providing estimates and creating contracts
  • Washing, scraping, and priming surfaces in preparation for painting
  • Masking windows, covering furniture.
  • Cleaning and caring for equipment

What are some skills and experiences that will help you build a successful house painting business?

All business owners need many of the same basic skills, such as good communication skills to maintain positive relationships with customers. Attention to detail is as essential as a steady hand in the painting industry. Math skills are equally important for accurately measuring surface areas, estimating the amount of paint needed and calculating time and labor costs. Creative thinking skills are also essential, since unforeseen problems such as dry rot, termite or water damage can sometimes arise.

What is the growth potential for a house painting business?

With a good business plan, the right allocation of resources, and consistently satisfied customers, a house painting business can become successful enough to offer franchise opportunities to other aspiring business owners.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

After establishing your reputation, you may find you have more opportunities for work than you are able to accept without assistance. Hiring subcontractors saves the added expenses of additional insurance, payroll taxes and worker’s compensation. However, they may not always be available when you need them and their work may not always meet your standards. Consistent availability and quality workmanship are among the benefits of hiring and training your own employees.

Useful Links

Industry opportunities.

  • Franchise opportunity for commercial and residential painting with CertaPro
  • Franchise opportunity for commercial and residential painting with Wow 1 Day Painting Company
  • Painting and Decorating Contractors Association

Real World Examples

  • Large house painting business
  • Ann Arbor-based house painting business
  • House painting business plan

Further Reading

  • Blog detailing the process of starting a house painting business
  • Books on How to Start a House Painting Business
  • How-to video on painting home interiors professionally

Entrepreneur Interviews

Chris Berry, B&K Painting

Read Interview

Have a Question? Leave a Comment!

House Painter Business Plan Template

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
  • Get started in seconds

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As a house painting business owner, you know that a stroke of the brush can transform a space. But to transform your business, you need a solid plan. Enter ClickUp's House Painter Business Plan Template!

With this template, you can:

  • Craft a clear mission and vision statement that sets you apart
  • Analyze your target market and tailor your painting services for success
  • Develop effective marketing strategies to attract more clients
  • Create detailed financial projections to secure funding and track growth

Ready to paint the town red with your business success? Get started with ClickUp's House Painter Business Plan Template today!

House Painter Business Plan Template Benefits

Main elements of house painter business plan template.

To kickstart your house painting business, leverage ClickUp’s House Painter Business Plan template for a comprehensive outlook:

  • Custom Statuses: Easily track progress with statuses like Complete, In Progress, Needs Revision, and To Do for each section of your business plan
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add detailed information about each aspect of your business plan
  • Custom Views: Access different perspectives with views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to organize and manage your business plan effectively
  • Financial Projections: Utilize built-in tools to create financial forecasts, analyze budgets, and track expenses for a clear financial strategy to attract investors
  • Target Market Analysis: Use ClickUp's AI-powered analytics to identify and understand your target market, enabling tailored marketing strategies and growth plans.

How To Use House Painter Business Plan Template

When creating a comprehensive house painter business plan, it's essential to follow these steps to ensure your success:

1. Define your business goals

Start by setting clear and achievable goals for your house painting business. Determine what you aim to achieve, whether it's expanding your clientele, increasing revenue, or offering new services. Having well-defined goals will guide your business plan and keep you focused on what matters most.

Utilize Goals in ClickUp to establish and track your key objectives for your house painting business.

2. Identify your target market

Understand who your ideal customers are by identifying your target market. Consider factors such as demographics, location, income level, and preferences. Knowing your target audience will help you tailor your services, pricing, and marketing efforts to attract and retain valuable clients.

Use the Table view in ClickUp to organize and analyze data on your target market for better insights.

3. Develop a pricing strategy

Create a pricing strategy that reflects the value of your house painting services while remaining competitive in the market. Consider factors such as material costs, labor, overhead expenses, and desired profit margins. Your pricing strategy should be clear, transparent, and attractive to potential customers.

Implement custom fields in ClickUp to calculate and track your pricing strategy for different services and customer segments.

4. Outline your marketing plan

Detail how you will promote your house painting business to reach your target market effectively. Include strategies for online marketing, social media, local advertising, and networking. Define your unique selling proposition (USP) and highlight what sets your services apart from competitors.

Utilize Automations in ClickUp to streamline your marketing efforts, set reminders for campaign launches, and track the success of your promotional activities.

Get Started with ClickUp’s House Painter Business Plan Template

House painting business owners can utilize the House Painter Business Plan Template in ClickUp to develop a comprehensive plan for their painting business, from mission statements to financial projections.

To get started, follow these steps:

Add the template to your Workspace and specify the location where you want it applied.

Invite relevant team members or stakeholders to collaborate on the business plan.

Utilize the following features to create a successful plan:

  • Use the Topics view to organize different sections of the business plan.
  • Track progress with the Status view to see tasks in different stages.
  • Plan out timelines and deadlines in the Timeline view.
  • Create a detailed business plan in the dedicated Business Plan view.
  • Refer to the Getting Started Guide view for tips and best practices.

Customize the template by adding custom fields like Reference, Approved, and Section to tailor it to your specific needs.

Organize tasks into four statuses: Complete, In Progress, Needs Revision, To Do, to monitor progress effectively.

Update statuses as tasks progress and utilize custom fields for additional details.

Monitor and analyze the plan regularly to ensure alignment with business goals and objectives.

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Zemelny Office Building in Moscow by UNK architects

house painting business plan

UNK architects : The most northern building with a green facade in the world.   The  Zemelny  business center is located close to the Moscow subway station named  Ulitsa 1905 Goda . The building is surrounded by XX-century industrial architecture, three kilometers away from the Moscow City business district.  Zemelny   has become a ‘green’ alternative to it.

The tower with a total area of 39000 m2 stands on a three-floor stylobate. Its facade is wrapped in a fishnet-like diagonal metal shell. As a precedent for the elevation, the UNK team used hyperboloid structures designed by Russian engineer Vladimir Shukhov, the author of the Shukhov Radio Tower in Moscow .

The new office building will become an ideal place for those who value the functionality of the workspace and its harmony with the surrounding nature. 

house painting business plan

UNK architects wanted the building to remind of a private house that is though located within the city boundaries. Its architecture features a lot of glass framed by the delicate snow-white metal outline. There is Virginia creeper (flowering vine in the grape family) planted on the balconies. Every season it will transform the tower's visual comprehension: paint the facade with bright green in summer, add a red splash to it in autumn and fully expose it in winter after the leaf fall. The external metal lace shell has an uneven rhythm thus imposing the effect of an ‘artificial perspective’. It visually thinns the building and makes it more elegant. 

The main volume of the building has the shape of an isosceles triangle. Elevator lobbies and egress stairs are located in its central part. Every floor is divided into six independent spatial blocks. The site is fenced and has an individual recreation area. The underground level accommodates a parking lot with 370 spaces and is equipped with charging units for electric cars.

The triangle plan helps to achieve a very high building area efficiency factor. The major challenge during the construction was to erect a building that occupies most of the site. To solve it our team used the top-down construction method, where underground levels grow down from the street level. 

house painting business plan

Zemelny is located on a three-story stylobate that accommodates infrastructure, event halls, a café, and multiple shops – all those can be used both by the offices’ tenants and residents. Through the use of vertical planting, the building provides another green area to the citizens. Zemelny's infrastructure is public and available to everyone which turns it into a new point of attraction of the district.

In the evening   Zemelny  is decorated with light that is being poured along hyperploid structures featuring the lacy external envelope. 

Over time the Virginia creeper vines that are planted in tubs behind the transparent facade structures will make their way around the building's envelope and become an additional source of oxygen for the city. The unique architecture of the building stimulates new development for this industrial area and provides additional objects of urban infrastructure for the residents.

house painting business plan

By Naser Nader Ibrahim

  • Office Building
  • Commercial Architecture
  • Zemelny Office Building
  • Zemel'nyi Business-Center
  • UNK architects
  • Dmitry Chebanenko
  • Yuliy Borisov
  • UNK Architects
  • Zemelny Business Cente

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