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How to Write a Company Description for a Business Plan

Nobody does what you do better than you, but … what is it that you do again? You might have trouble describing your business in one sentence or find yourself at a loss for words when writing a company description. Knowing how to write a company description for a business plan helps you communicate with lenders, investors, employees, and potential customers.

How to write a company description for a business plan

You put a lot of thought into your original business concept. Now you need to know how to succinctly describe your business.

Where better to describe your business than in the company description business plan?

What is a business plan?

A company description is just one part of your small business plan . The business plan outlines your goals and how to achieve them.

According to the Small Business Administration , a successful business plan should include the following:

• Executive summary
• Company description (Bingo)
• Small business market analysis
• Organization and management details
• Service or product information
• Marketing and sales overview
• Funding request
• Financial projections

Another thing to note about business plans is that you can’t write one and be done. Your business is always changing. And that means your business plan is always changing, too. Be sure to update it regularly.

What is a business description?

A company description provides an overview of key aspects of your business, like what you do and what makes your business unique. Anyone reading your business description should have no problem understanding the scope of your business.

Lenders and investors should see how your business has a place in the market, as well as its benefits to future customers.

Your business’s mission statement is the part of your company description that you want the public to see. And, you should include your vision statement, too.

Regularly update your company description as your business expands or changes.

Writing your company description

You need to know how to pitch to investors and lenders to captivate their interest. Your description should answer who, what, where, when, why, and how right off the bat.

So, do you know how to write a business description? We’ll walk you through the 5 W’s (and 1 H) to consider when drafting your first copy.

Who are you? Who is your business? Verify that the name of your business is clear in the business description section of your business plan. And, include your name (and the names of any other owners) because lenders and investors want to know the entrepreneur behind the business.

Who is your target customer? Who are you selling to? When describing your business, make sure you know who you appeal to. If you don’t know your target customer, there’s a chance that nobody will be interested in your business.

What is your product or service? If lenders and investors can’t understand what you’re selling or how it’s significant, they may pass on your concept. Be clear, narrow, and focused when telling lenders and investors about your business.

What are your goals for your business? Set realistic short-term and long-term goals. For example, if you plan on selling $20,000 worth of products by the end of the second month, include the goal in your description.

Where is your business located? If you are currently operating your business, list the address. Likewise, make sure you state where you want your business to be if you are still looking for office space.

When will you implement your business plan and see results? Include when you want to open your business (or when you opened it).

When do you plan on achieving your goals? Also, talk about the timeline for your main goals (both short-term and long-term).

When do you think you’ll leave your business? Don’t forget to discuss your exit strategy . Whether you plan on retiring in 20 years, selling your company in 15 years, or closing it down in 10 years, be clear about when you plan on parting ways.

Why would potential customers want to buy from you? Explain why you are different from the competition. This is where you can describe your business’s originality. Lenders and investors want to know why consumers would want to make a purchase at your small business instead of a competitor’s.

Why are you in business? Also make sure you include your business’s mission statement . A mission statement defines why you’re in business and what your goals are.

How are you going to structure your business? Which business structure will you form: sole proprietorship, LLC, partnership, or corporation? Explain your structure decision, too. Mention any small business advisor (e.g., business attorney) you work with to help with registration requirements, regulations, and liabilities.

How are you going to achieve the goals you set for your business? Are you going to hire employees to help you, or will you handle all responsibilities on your own? Talk about what steps you’ll take to reach the goals you outline.

How do you picture your company in the future? Include your business’s vision statement in your company description. A vision statement is an internal description that states what you want your business to look like in the future.

Business description example

Still unsure? Take a look at this business description example for more information:

Ann’s Office Hut delivers office supplies to small businesses in Boston, Massachusetts. The business is structured as a sole proprietorship, operating under entrepreneur Ann Smith. Ann’s Office Hut is located in Boston, Massachusetts and will begin operations in February. Ann’s Office Hut recognizes the busy lives of small business owners and wants to bring essential items like printers, cash registers, paper, ink, and envelopes to their doorsteps. Ann’s Office Hut will conveniently provide office supplies to small business owners who are short on time. Other office supply stores cannot match the convenience Ann’s Office Hut will give.

The business hopes to have gross sales of $30,000 by the end of one year and $95,000 by the end of five years. To achieve this goal, Ann’s Office Hut plans on offering referral credit.

Company description business plan: Final tips

Writing the business description portion of your business plan should be fun … even though it may feel more like a chore. But, this is your opportunity to talk about your business idea and get other people (i.e., lenders and investors) on board.

Here are a few final tips to keep in mind when learning how to write a company description:

• Answer the 5 W’s and 1 H
• Keep it short, simple, and easy to read
• Proofread, proofread, proofread
• Determine whether it’s interesting

This article has been updated from its original publication date of December 9, 2016. 

This is not intended as legal advice; for more information, please click here.

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How to write a business description that makes your business plan shine

Key takeaways

• A business description is a high-level overview of your company that you include in your business plan
• Your business description should entice readers—like lenders and investors—to look through the rest of your business plan to learn more about your company
• Business descriptions should be concise, error-free, and include only pertinent information about your company

Most successful businesses have one thing in common—they all have a buttoned-up business plan . It lays out the goals of the company, how a company will reach those goals, and when these goals will be realized. And while there are many sections of a business plan, a well-written business description is one of the most important parts.

However, some small business owners may not know how to write an effective business description . Luckily, there’s an easy formula to follow along with a few tips for writing an impactful business description .

What is a business description ?

Also called a company description , your business description summarizes what your company does, its purpose, and what makes it unique. It’s a critical component of your business plan and immediately follows your executive summary . Since it’s one of the first pieces of information a reader will see, it must make a great first impression.

The goal of your business description is to inform readers—like lenders , investors, potential partners, and even employees—how your business benefits consumers and what place your business has in the market. Your business description should give readers a clear understanding of your business and its functions.

Why is a business description important?

A business description is important because it gives readers a single place to learn the details about your company. A well-crafted business description can intrigue readers and encourage them to read the rest of your business plan .

Investors or lenders will have one major thing on their minds—return on investment. They want to know if your business has the potential to be successful and whether it’s worthy of their investment dollars.

Your business description is your first opportunity to wow these investors or lenders and show them why your business will be profitable. It can pique their interest and push them to dig into the rest of your business plan .

What to include in a business description

An effective business description should include information that tells readers exactly what your company does, who is in charge of operations, and what will make your company successful. It should also tell readers what makes you different from competitors and why customers will come knocking at your door with their business.

Below, we’ve outlined every piece of information you should include in your business description . We’ve also created a hypothetical scenario for a hamburger restaurant and added a business description example for each step .

Business name

List the official name of your business as it’s registered with your state. Also include the names of the owner(s) and other key members of your management team .

Example: Jay’s Organic Burger Joint, owned and operated by Jacob Doe

Business goals

Detail the purpose of your business and what you’re aiming to achieve with your venture. These should be realistic short- and long-term goals.

Example: Jay’s aims to grow local brand awareness by 20% and forge partnerships with four additional local suppliers in the next year. The company also intends to expand operations to an additional location in the Chicago area and is seeking an investment of $200,000 in exchange for equity in the company.

Target customers

Have a thorough understanding of who your target market is. Explain who you’re selling to and why they will buy your product or service. Dig deeper into their needs and motivations so you can predict their purchase behaviors. Identifying the demographics of your target market, such as age group, income, and interests, can give you a competitive edge and attract loyal customers.

Example: Jay’s understands that its customers are health-conscious but have busy lives with little time for preparing healthy meals.

Competitive advantages

Describe what makes your business unique from your competitors. Readers should understand why your company will succeed and make you a front-runner in the market.

Example: Unlike its competitors, the restaurant alleviates the target audience’ s pain points by providing quick and easy meals that are also healthy for the entire family.

Business location and opening date

Include where your company is headquartered and where you will be conducting business. Also, share when you opened your business or when you plan on opening if you haven’t already.

Example: Jay’s Organic Burger Joint is headquartered in Chicago, Illinois and opened operations in April 2019.

Mission statement

Your mission statement tells readers why your business exists. It should highlight the motivations for starting your business and summarize your product or service, target consumers, and why you’re unique.

Example: Jay’s Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois.

Products or services

Highlight what products or services you’re offering customers. Also, discuss the benefits your products or services provide and what makes them different from competitors.

Example: The menu focuses on healthy meals using only organic ingredients and grass-fed beef.

Business structure

List what type of business you’re operating. For example, this could be a sole proprietorship , partnership, limited liability company (LLC), or another type of corporation.

Example: The business is a limited liability company owned by Jacob Doe.

Once you’ve included all of these details in your business description , it should look something like this:

Jay’s Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois. Jay’s understands that its customers are health-conscious but have busy lives with little time for preparing healthy meals.

Unlike its competitors, the restaurant alleviates target customers’ pain points by providing quick and easy meals that are also healthy for the entire family. Jay’s uses local ingredients sourced from farmers in the greater Chicago area. The menu focuses on healthy meals using only organic ingredients and grass-fed beef.

The business is a limited liability company owned by Jacob Doe. Jay’s Organic Burger Joint is headquartered in Chicago, Illinois, and opened operations in April of 2019.

Jay’s aims to grow local brand awareness by 20% and forge partnerships with four additional local suppliers in the next year. The company also intends to expand operations to an additional location in the Chicago area and is seeking an investment of $200,000 in exchange for equity in the company.

Learn how to reach new customers, cultivate customer loyalty, and elevate your brand with this guide on online marketing for small business .

How to write a business description

Not all business descriptions are made the same. There are a few tips to consider if you want your business description to stand out and wow your readers.

Have an elevator pitch

Your business description should kick off with an elevator pitch . An elevator pitch is typically spoken, but it helps to quickly summarize your company at the start of your business description. This pitch quickly covers the key aspects of your business and should be brief and persuasive. You should get straight to the point and immediately give readers your value proposition.

For example, Jay’s Organic Burger Joint could write something like “We serve the highest quality hamburgers and provide a convenient alternative for health-conscious customers who are always on the go.”

Keep it high level

Although you want your business description to be informative, you want to limit the amount of information you include in this section of your business plan. Keep it high-level and avoid going into too much detail. The subsequent sections of your business plan will cover the finer details. Remember, the goal is to give just enough information to entice readers to go through the rest of your business plan .

Show your excitement

This is your opportunity to show your excitement and give your business plan a human touch. Your business plan isn’t only selling your product or service to investors—it’s also selling you. Let your passion shine through as you explain why you started the company and what you aim to achieve.

Keep it short and concise

It can be easy to get carried away and make your business description too long. Avoid being too wordy, which can overwhelm the reader.

Business descriptions should only be a few paragraphs long for most types of companies. Remember, you’re trying to intrigue the reader and encourage them to read the rest of your business plan . If it’s too long, you’ll lose the reader’s attention.

Proofread for errors

Grammatical errors and misspellings can tarnish your company description . Even if you include all the right information, you won’t impress readers if it’s riddled with errors.

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Engage readers with your business description

A fine-tuned business description will kick off your business plan on a high note. Whether you’re launching a startup or already have your business up and running, knowing how to write a business description will provide a high-level overview of your company and can help you secure investment dollars from potential investors or lenders .

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How to Expertly Write the Company Description in Your Business Plan

Written by Dave Lavinsky

A key section of your business plan is the one in which you describe your company. This section comes second in your business plan, after the Executive Summary .

The Company Analysis section of your business plan has three main goals:

• to give a brief description and profile of your company
• to detail your past accomplishments
• to specify your unique qualifications.

Note that a detailed description of your products/services generally does not belong in your company section; rather that will go in the Products/Services section of your marketing plan.

Here’s what to include in your business plan company overview:

1. Company Profile

Start with a detailed profile of your company including your:

• Date of formation
• Legal structure (LLC vs. C-Corp., etc.)
• Office location(s)
• Business stage (start-up vs. undergoing R&D vs. serving customers, etc.)
• Type of business: this is where you’ll give a general description of the type of business (e.g., restaurant, software, etc.) you operate

2. Past Accomplishments

Include a chart (or bullets) of your company’s past accomplishments, including descriptions and dates when:

• Prior funding rounds were received
• Products and services were launched
• Revenue milestones were reached (e.g., date when sales surpassed the million dollar mark)
• Key partnerships were executed
• Key customer contracts were secured
• Key employees were hired

This information is critical to investors as it indicates the company’s ability to execute upon a previous game plan. Attaining milestones is an excellent indicator for potential investors that their money will be used to create value and lead to a liquidity event.

3. Unique Qualifications

Finally, detail why your company is uniquely qualified to succeed.

This is often referred to as the company’s “unfair competitive advantage.”

This advantage could include one or more of the following:

• a world-class management team
• proprietary technology
• proven operational systems
• key partnerships
• long-term contracts with major customers
• other successes-to-date

To learn how to expertly complete the other sections of your business plan, reference our complete simple business plan template .  

Other Resources for Writing Your Business Plan

• How to Write an Executive Summary
• How to Write the Market Analysis Section of a Business Plan
• The Customer Analysis Section of Your Business Plan
• Completing the Competitive Analysis Section of Your Business Plan
• The Management Team Section of Your Business Plan
• Financial Assumptions and Your Business Plan
• How to Create Financial Projections for Your Business Plan
• Everything You Need to Know about the Business Plan Appendix
• Business Plan Conclusion: Summary & Recap

Other Helpful Business Plan Articles & Templates

How to write a company description for a business plan

Table of Contents

What is a company description?

What to include in your company description , where , company description example, tips for getting your company description right , stay on top of your new business finances with countingup.

A business plan is essential to setting your business up for success and determining what you want it to look like. One major part of that business plan is the company description. But if you’re unsure how to write a company description for a business plan, we can help.  

This guide will cover how to write a company description for a business plan, including: 

• What a company description is 
• What to include in your company description (with example)
• Tips for getting your company description right

The company description is part of your business plan outlining what your business does and why. It touches on your market and products or services. But it also explains what differentiates you from similar companies.

On top of this, it outlines your company’s mission and vision. Your mission statement specifies your business’s values, ethics, goals, and overall culture. Meanwhile, your vision statement defines where you want your business to go in the future. 

Your business plan will guide you as you start your business, but it’s also essential to gaining external funding. So, the stronger and clearer your company description, the more prepared you’ll look. It shows that you have a detailed understanding of what you do and how you’ll earn money. 

Knowing how to write a company description for a business plan requires some key elements, which we’ll outline below. We’ll also give a brief company description example.  

Start by outlining who you are, including the owner and business name. On top of this, include your business’s market and target audience . You can gain this important knowledge through market research , which will help you understand demand, competition, and your customer base. 

You’ll also need to explain where you’ll run your business. For example, you may explain where you’ll open a shop and why that location will be beneficial. If you plan to run the business from home, discuss how this will work. 

Next, outline the products or services, what problems they’ll solve, and the demand of that market. Aside from what you’ll sell, discuss your short, medium, and long term goals . Clear goals show how you see your business growing over time. Be sure to make these goals realistic and achievable, with ways to measure their success. 

Also, provide an estimated opening date for your business. Then, create a timeline for when you’ll reach profitability . In addition to this, discuss the timeframe for your goals. You may also need to touch upon an exit strategy, such as when you plan to retire or potentially sell. 

Your company description should also clearly describe why you want to start this business. What gave you this idea, and what is your main motivation? Why should customers buy from you? What will you be able to offer them that other businesses can’t? 

Finally, summarise how you’ll operate your business and achieve your goals. How will you structure your business ? This section is crucial for detailing your operations and how you’ll solve potential challenges. So, try to be specific here to show you’ll make your business happen. 

Molly’s Muffins, founded by classically trained baker Molly Smith, aims to redefine the baking market by creating delicious gluten-free and healthy muffins. The shop will cater to a gluten-free audience and target a younger to middle-aged health-conscious demographic. 

Molly’s Muffins will sell in a shop with a fitted kitchen in the higher-income Marchmont neighbourhood of Edinburgh city centre, United Kingdom. The business will serve a variety of gluten-free muffins baked daily in the shop, low in fats and sugars. 

In the short term, Molly Muffin’s aims to develop a loyal customer base in the area and beyond through social media marketing, paid advertising and a rewards program. The medium-term goals of the business include developing an online shop and catering service. In the long term, the business plans to open further locations. 

Molly’s Muffins will register as a limited company to prepare for future growth. With a Bachelors in Bakery and Patisserie science and five years of experience working in and managing a bakery, Molly Smith is prepared to turn her muffin-making passion into a profitable business. 

Molly’s Muffins will open its doors in April of 2022, with a timeline of ten months to reach profitability. The business aims to reach short term goals in three months, medium-term goals in a year, and long term goals in five years. 

Mission statement : Molly’s Muffins mission is to normalise and improve the reputation of gluten-free and healthy food products by making them delicious for all. It prioritises kindness, equality, and a healthy lifestyle.

Now that you know how to write a company description for a business plan, make it clear, detailed, and brief. If your plan is vague, it will be difficult to convince investors of. But, a description with too much detail will be difficult to get through. A clear and grammatically correct description will look more professional.

After writing your company description, be sure to check and update it regularly as it needs to  change with your growing business.

As you start your small business, you’ll need to organise your finances for success. But financial management can be stressful and time-consuming when you run your own business. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With the app’s many features, you can better stick to and achieve your business plan. For example, the app generates cash flow insights and year-round tax estimates to avoid surprises and track your performance.  

Plus, with automatic expense categorisation and the receipt capture tools, you can stay on top of how much you spend for your business. The app will label each transaction with HMRC approved categories. It will also remind you to snap a picture of your receipt when you make a purchase. This will help you stick to your budget and maintain your bookkeeping to work towards success and profitability. 

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How to Write a Company Overview for a Business Plan

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When you start a company, you ideally want it to grow. If you’re seeking business funding to scale your business or an initial investment to get your business off the ground, you’re going to need a business plan . Putting together a business plan can be an intimidating process that involves a lot of steps and writing — but breaking it down piece by piece can help you accomplish this seemingly insurmountable task.

One small piece of your business plan is the company overview, so let’s take a look at what that is, exactly, check out some company overview examples and go over how to make a company overview of your very own.

ZenBusiness

What is a company overview?

A company overview provides the reader of your business plan with basic background information about your company so they have an understanding of what you do, who the management team is and what customers your business serves.

The company description is the second piece of a business plan, falling right after the executive summary. Similar to the executive summary, your company overview will be short and succinct. Your reader needs to have a grasp on what your business does and who your customers are, even if they have limited time.

Why do I need a company overview?

The company overview is the part of your business plan that gives the basics and background of your business. It’s the foundation on which you will build the rest of your business plan.

If you’re looking to appeal to investors or potential clients, you need a reader to make an informed decision about your company. Before they can do that, they must know what your company does and who your customer is. Lenders in particular need a reason to keep reading, since they see tons of business plans regularly. The company overview provides those answers, and it will help you get a better sense of your business so you can firm up things like your marketing plan.

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Once we uncover your personalized matches, our team will consult you on the process moving forward.

What should I include in a company overview?

The exact elements that you need in your company overview will depend upon what details of your business are important, but there are some foundational elements that will be included in every company overview.

Once you’ve covered the basics, you can include any other minor details that will benefit a reader who will need to make an informed decision about your business.

Basic company information

Consider the company overview like an introduction for your business. In the opening paragraph of your company overview, you’ll want to include basic company information. That includes:

Your company name: This should be the official name of your business, exactly as it is written when you registered your business with the state.

Business structure: Your reader will want to know what business entity your company comes in: sole proprietorship, LLC, partnership or corporation.

Location(s): Share where your business is headquartered and other locations the business owns.

Ownership and management team

Break down who owns your business and how each owner is involved with the business. What shares of the company belong to whom? If you have a highly involved management team, share their names and key roles with the company as well.

Company history

Part of what makes your company unique is its history. And, even startups have some history. Don’t put too much focus on this section, but do add some personality and interesting details if possible, especially if they relate to your company culture.

Mission statement

Your company’s mission statement should be included in the company overview. If you don’t yet have a company mission statement, that’s okay. Think of a mission statement as the purpose of your company.

If you don’t have one, you can create one with your team. Or you can simply replace the mission statement with a problem statement. Your business idea should exist to solve a problem or pain point faced by your customers. Share what that problem is and what your business does to solve it. That’s essentially your mission statement.

Product/service and customer

This section of the company overview is where you can share the nitty-gritty details of your business. Talk about what product or service you provide and to whom you provide it. You can share some numbers here, but in general, save the numbers for later in your business plan.

The company overview should give the reader a general understanding of your business, your product or service, and your customer. If they’re interested to know more, they’ll reach out to you for a meeting or take the time to read the rest of your business plan. Keep it simple and straightforward here.

Future goals

While concrete details and facts about your business are important to whoever is reading your company overview, it’s also important to share your dreams and your vision. If you’re writing a business plan for a business that’s already in place, it’s very likely you’re looking for business financing to scale or solve a business problem. If you’re just starting out, though, then it’s likely you’re hoping to find startup funding.

The section on your future business goals should include a brief description of your growth goals for your business. Where you are now tells the reader a lot, but they also want to know where you plan to go.

A company overview is comprised of many small parts. Each part shares just a little bit more about your company with your reader.

Tips for writing a company overview

While a company overview is simply the details of your company written out, it might not be easy to write. Break it down into small steps and use these tips to make putting together your company overview just a little bit easier.

Start with the elevator pitch

If your business is already in operation, then you likely have an elevator pitch. Your company overview can start off with your elevator pitch.

The first paragraph of your company overview should include just a few sentences that explain your business and what you do. The shorter and clearer this is, the more likely your reader will understand and keep reading.

Stick to the basics

It’s tempting to pile on all the details when you’re writing a company overview. Remember, many of the details of your company, including the numbers, will be included in later sections of your business plan.

Your company overview should include only the most basic details about your company that the reader needs to know.

Be passionate

When you share the history, mission statement, and vision for the future of your company, it’s okay to show your passion. You wouldn’t be in business if you didn’t love what you do.

Your excitement for your business could spark interest for the reader and keep them engaged with your company overview and business plan.

Keep it succinct

When you’re passionate about something, it’s easy to get carried away. Remember that you’ve got plenty of space for details in your business plan. The company overview should be just the most basic information someone needs to understand your business.

It’s OK if your first draft of your company overview is long. Simply go through and edit it to be shorter, removing unnecessary details and words each time you read through it. Clear, concise descriptions are more likely to be read and to keep the reader reading to other sections of your business plan.

Have structure

Your company overview is just one piece of a multi-tiered business plan. Creating a clear structure for your business plan makes it easier to read. The same is true for your company overview.

Your business plan should have chapters, one of which is the company overview. Then, you can further break down the content for easy skimming and reading by adding sub-chapters. You can denote these breaks in content with bold headers.

While you can break down each section of the company overview with bold headers based on the above suggestions, you can also interweave some information together, such as the company structure and leadership structure. Each section should be only a few sentences long.

Write it later

If you’re struggling to write your company overview, come back to it. Write the rest of your business plan first and then write your company overview.

While this might seem like the opposite way of doing things, knowing what will be contained in the rest of your business plan can help you to focus in on the very most essential details in the company overview and to leave everything else out.

Get a test reader

If you’re struggling to edit down your company overview, get a test reader. Ideally, you’ll want to ask someone who doesn’t know a lot about your business. They’ll help you understand whether or not you’ve clearly communicated your message.

Proofreading is the final step in editing something you’ve written. This type of editing looks for typos, misspellings and grammatical errors that have been missed. Many of these small errors can be difficult to spot in our own writing, so be sure to ask someone who hasn’t seen multiple drafts of your company overview.

Start Your Dream Business

Company overview examples

If you don’t want to shell out for business planning software, but would still like some company overview examples to get you started, there are many places online you can look to for help getting started, like the Small Business Administration and SCORE.

Many successful companies also have some version of their company overview made public as their company profile page online. There are some variations from the company overview steps we’ve listed above, of course, but you can use the language and style of these company overview examples for inspiration:

Starbucks company profile .

Puma company page .

TaskRabbit About page .

Peloton company page .

Nestlé About page .

If you’re still feeling stuck, or want more company overview examples, try searching the websites of your favorite companies for more information. You might be surprised what you find — the Nestlé page, for example, has more information about their strategy and business principles.

On a similar note...

Business Plan Company Description - How to Leave Your Mark

A business plan company description provides you with an opportunity to introduce your company to the reader whilst showcasing key elements such as your long-term vision and mission statement. The business plan company description forms the backbone of your business plan and lays the foundation for everything that follows. It's where you introduce your business, its legal structure, location, management team, product line, and services, as well as your vision and mission statements. In this blog post, we will delve into what exactly a company description section entails, its importance, and how you can craft an effective one for your business plan. This understanding will serve as a stepping stone towards not only creating a compelling business plan but also setting a strong foundation for your business.

Table of Contents

• Business Plan Company Description - Overview
• Company Description - Key Elements

Company Description/Overview

Legal structure, management team.

• Products & Services
• Vision and Mission
• Tips & Best Practices
• Mistakes to Avoid
• Final Thoughts

Overview of the Business Plan Company Description

The company section of a business plan, often known as the company description or company overview, serves as the introduction to your business. It presents an opportunity to succinctly communicate crucial information about your business to investors, lenders, or any other stakeholders. Your goal for this sector is to provide a high-level view of your business - who you are, what you do, and where you operate. Think of this section as the "book jacket" of your business plan, offering a sneak peek into what your business is all about and providing the reader with more context. There are several key points you should include in the business plan company description, which we will now take you through step by step, including some helpful tips.

Elements of the Business Plan Company Description - An Overview

Let's now delve deeper into the key elements that make up the company section of a business plan. Remember to craft these sections into a succinct final draft. Start with a rough draft and then continually refine and improve as you write the document.

This section will allow you to provide the reader with a basic overview of your company. This includes the business name, the industry you operate in, and the nature of the business - whether it's a retail store, a manufacturing unit, a tech startup, and so on.  To make this section stand out highlight the market needs of your target customers and how you fulfil them with your products and services. The goal here is to convince your reader that your business is viable and has growth potential.

In this section, you will outline the legal structure of your business .  Are you operating as a sole proprietor, in a partnership, as a corporation, or a limited liability company?  Each structure has different legal and tax implications, so it's important to clarify this. You may also want to include any relevant legal agreements or licenses here. This is not merely a declaration of your business's legal form; it's also an opportunity to explain why you chose this structure. Are there for example legal or tax advantages for potential investors?

Provide details about the physical location of your business, whether it's a home office, a shared working space, or a dedicated building. Consider proximity to customers or suppliers, local competition, and the availability of resources. If you are an online business, explain how your digital presence allows you to reach your target market. Try and outline the benefits of your chosen location, such as working remotely due to your national presence online, which means you don't have to be tied to one physical location.

Here, you will introduce your management team and any other key team members. Include each person's name, position, a brief description of their role, and their relevant experience or skills.  Try to highlight what each team member brings to the business in terms of human resources. Is it a specific skill set or decades of industry experience for example?

Product Line and Services

This is where you describe what you're selling or what services you're offering.  Be specific about what makes your products or services unique or attractive to your target market. You can also use this section to highlight what makes your products different to your competitors. You could also discuss any intellectual property rights, research and development activities, or plans for product or service expansion.

Vision and Mission Statements

Your vision statement should outline your company's long-term goals and aspirations. It answers the question, "Where do we aim to be in the future?"  Your mission statement, on the other hand, should clearly express your company's purpose and your key business values. It answers the question, "Why does our company exist?" In this section keep them succinct, clear, and compelling.

By providing a comprehensive and engaging account of your business, you're building a robust foundation for the rest of your business plan. In the next section, we'll provide tips and best practices to help you enhance the quality of your company section.

Tips and Best Practices for the Business Plan Company Description

Crafting an effective company section in a business plan involves more than just including all the necessary information. It's about presenting this information in a way that engages your reader and communicates the potential success of your business. Here are some tips and best practices to help you achieve this:

• Keep it Concise and Clear: Although the company section includes a lot of information, it's essential to keep it as succinct as possible. Avoid fluff and get straight to the point. Use clear, straightforward language and avoid industry jargon where possible.
• Show, Don't Tell: Instead of merely stating facts about your business, show your readers the value your business brings. For instance, rather than saying your product is innovative, explain how it offers a unique solution to a common problem.
• Target it to Your Audience: Tailor your company section to the needs and interests of your potential investors or lenders. Highlight the aspects of your business that would be most appealing to them. If you are seeking investment, emphasise your business's growth potential.
• Be Realistic But Optimistic: While it's important to highlight the positive aspects of your business, avoid exaggeration and stay realistic. Provide a balanced view of your business, addressing potential challenges and how you plan to overcome them.
• Use Professional Language: Your business plan is a professional document, so maintain a professional tone throughout. Ensure your company section is free from errors by proofreading it thoroughly or having someone else review it.

By incorporating these tips and best practices into your writing process, you can ensure that your company section not only provides all the necessary information but does so in a compelling way. In the next section, we'll discuss common mistakes to avoid when writing your company section.

Common Mistakes to Avoid in Your Company Description

Writing a business plan company description can be a delicate task, and it's easy to make a few mistakes. To ensure your company section is as strong as possible, be aware of the following common mistakes and take steps to avoid them:

• Overcomplicating Things: While it's important to include enough detail to give a comprehensive overview of your business, avoid including unnecessary or overly technical details. Remember, the goal is to communicate your business idea clearly and concisely not write about the small intricate details of your business.
• Being Too Vague or Too Detailed: Striking the right balance between detail and brevity can be tricky. While you want to avoid being too vague, providing excessive details can also be a problem. Your goal should be to provide just enough information to paint a clear picture of your business.
• Overlooking the Importance of the Management Team: The management team can often be a deciding factor for investors. Don't merely list the names and titles of your team members. Instead, provide a brief overview of their backgrounds, highlighting their relevant experience and skills.
• Overhyping Your Product or Service: While it's crucial to present your business in a positive light, avoid making exaggerated or unsupported claims. Investors will likely be sceptical of these and they may harm your credibility.
• Ignoring Your Competition: Even if your business is unique, you likely have some form of competition. Acknowledge this in your company description and briefly explain how your business differentiates itself from competitors.

Avoiding these common mistakes will strengthen your company section and make it more appealing to readers, whether they're potential investors, partners, or employees. If you would like help on a business plan for a specific industry, please check out our business plan guides homepage.

Our Final Thoughts

Crafting a compelling company section in your business plan is not just about listing out facts about your business. It's about clearly conveying your business's value proposition, highlighting the strength of your management team, and painting a vivid picture of your products or services.  When done right, it can act as a powerful tool to draw in investors, convince potential partners, and attract talented employees. The company section is especially important as it forms the backbone of your business plan and sets the stage for the sections that follow. As you embark on the journey of writing your company section, keep these tips and best practices in mind while avoiding the common mistakes mentioned above. We also have more in-depth guides in our Learning Zone , which can help you craft the best possible business plan.

Business Description: Your Guide To Write One With Examples!

“How does one tailor a business description for social media?”

“What elements should this business description include?”

“Where is the ideal place to insert it?”

  Conveying your business’s uniqueness within a limited character count poses a puzzle.

The demand for business descriptions arises across platforms, be it your website, online directories, or an “about the company” segment at an event. Your mission statement and brand story provide a foundation, but what truly matters is a compelling business description. This description encapsulates your business essence, setting it apart from competitors concisely.

This blog post sheds light on what a business description entails, outlining the steps and insights required to craft one effectively.

What is a Business Description?

A business description in your business plan highlights key aspects of your company, like its purpose and uniqueness. Depending on the complexity, it offers an overview of your business idea’s scope, from a few sentences to several pages.

Usually following the executive summary , the business description, often called the company description, explains your business’s nature and distinctiveness. It covers details like company location, ownership, and employee count. It also presents a clear vision, goals, and mission statement. Future plans, products, and target markets are outlined.

For a straightforward plan, briefly touch on your industry and product, followed by a concise explanation of your business’s success factors. Keep it updated as your business grows, as investors and lenders must understand your concept, customer benefits, and market positioning.

Why Do We Need a Business Description?

Having a solid business description is like having a key that unlocks essential information about your company. Let’s look at why you need a business description:

• Introduction Hook: Just like a captivating start to a story, a business description serves as an introduction that grabs the reader’s attention and makes them want to know more.
• Engaging Investors and Lenders: Investors and lenders are interested in making smart choices with their money. A strong business description convinces them that your business is worth investing in by highlighting its potential for success and profitability.
• First Impression Matters: Your business description acts as a first impression. It’s like meeting someone for the first time – you want to leave a positive and memorable impression that sticks.
• Explaining What Your Company Does: A business description explains the core activities of your company in simple terms. It helps readers understand your products or services and how they benefit customers.
• Showcasing Values and Goals: The description isn’t just about the “what,” but also the “why.” It outlines your company’s values, goals, and aspirations. This gives readers insight into the bigger purpose behind your business.
• Employee Understanding: Your employees are like the gears that keep your business running smoothly. A clear business description helps them understand the company’s mission, values, and overall direction, creating a more motivated and aligned team.
• Comprehensive Overview: Think of the business description as a mini-summary of your entire business plan. It provides a quick yet comprehensive understanding of your business’s key aspects, saving time for readers.
• Starting Point for Business Plan: The business description sets the tone for your entire business plan. The beginning prepares readers for the more detailed information that follows.

Questions To Ask Before Writing a Business Description

A well-crafted business description should address the following questions to provide a comprehensive overview of your company:

“What is the name of your business?”

Clearly state the name of your business to establish its identity.

“What does your business do?”

Describe the products or services your business offers. Be concise but informative.

“What value does your business provide?”

Explain how your products or services solve a problem or fulfil your target audience’s needs.

“Where is your business located?”

Provide the physical location of your business, which is especially important for local businesses.

“Who is your target audience?”

Define your ideal customers by describing their demographics, preferences, and needs.

“Why is your business unique?”

Highlight what sets your business apart from competitors. This could be your unique selling points, features, or benefits.

“How will your business operate?”

Detail your business’s operations, including manufacturing processes, distribution channels, and other logistical aspects.

“What are your business goals?”

Share your short-term and long-term goals, indicating where you want to take your business.

“How does your business plan to make a profit?”

Explain your revenue model and how you intend to generate income.

“What is your business structure?”

Describe the legal structure of your business, whether it’s a sole proprietorship, partnership, LLC, or corporation.

“Who are the key personnel?”

Introduce the key individuals involved in your business, including management and founders.

“How does your business envision its future?”

Provide a vision statement that outlines your aspirations for the company in the long run.

“What is your business’s mission?”

Share your mission statement, which encapsulates the purpose and values of your business.

“Why should customers choose your business?”

Convey the benefits of choosing your products or services over your competitors.

“What is your marketing strategy?”

Outline how you plan to reach and engage your target audience through marketing and advertising.

“What is your brand’s identity and voice?”

Describe your brand’s personality and tone, which should be reflected in your business description.

Answering these questions thoroughly and concisely in your business description will give you a well-rounded picture of your company’s identity, purpose, and potential.

How to Write a Business Description?

Writing a business description might sound daunting, but it’s a crucial step in presenting your business in the best possible light. Your business description is like a window into your company, showing potential investors and customers what you’re all about. In this guide, we’ll break down the process into simple steps anyone can follow.

Step 1: Research the Industry and Competition

Before you start writing, gather information about the industry you’re entering and your competitors. You can find valuable insights from news sources, trade magazines, studies, and experienced individuals in the field. Understanding the industry’s current and future trends will help you create a relevant and compelling description.

Step 2: Describe the Basics

Introduce your business by providing essential information such as your business name, location, structure, management, and number of employees. This gives readers a clear starting point to understand what your business is all about.

Step 3: Craft a Problem Statement

Identify a common problem your target audience faces and explain how your products or services will solve it. Highlight the benefits and unique features that set your brand apart from competitors.

Step 4: Identify Your Target Market

Describe your ideal customers’ age, location, values, income, and preferences. Understand their needs and tailor your description to resonate with them.

Read More:  Market Targeting: Definition, Importance & Strategy!

Step 5: Explain Your Plans for Manufacturing and Distribution

Detail how your products or services will be made and delivered to customers. If you have a team in mind, list employees, suppliers, and vendors involved.

Step 6: Detail Your Business’s Profitability

Explain how your business will generate revenue and the key indicators you’ll use to measure success. This shows potential investors that your business is not just a concept but a viable opportunity.

How to Write a Business Description For Social Media?

When creating a business description for social media, remember that you can adapt it for different platforms. Each platform has its character limit, so you should adjust your description slightly for each.

Facebook: Tell people about your business on Facebook. Share what you do, what you offer, and what makes you awesome. Make it interesting so folks want to know more.

Instagram: In your Instagram bio, explain your business in a snappy way. Show off your products, your style, and why people should care. Keep it catchy!

Twitter: Write a short and snazzy Twitter bio. Mention what your business does, throw in some keywords, and make it cool enough for the quick Twitter crowd.

LinkedIn: On LinkedIn, be a pro. Tell about your business pro-style – what you’re great at and achieved. It’s B2B, so show your expertise.

YouTube: YouTube’s the deal. Describe your channel – what you make, why folks should watch. Excite them with your words. Make them hit that play button!

These descriptions give people a quick peek into your business. Make them engaging, concise, and tailored to each platform’s requirements.

Best Practices For Writing a Business Description

1. have an elevator pitch.

Start your description with a concise elevator pitch that summarizes your business’s key aspects. This should immediately grab readers’ attention and communicate your unique value proposition.

2. Keep It High Level

While you want to provide essential information, avoid overwhelming readers with excessive details. You can save the finer points for other sections of your business plan.

3. Show Your Excitement

Let your passion shine through in your description. Explain why you started your business and the goals you’re eager to achieve. This personal touch can resonate with readers.

4. Keep It Short and Error-Free

Avoid lengthy descriptions that might lose your reader’s attention. Also, proofread your description to eliminate grammatical errors and typos.

5. Choose Active Voice

Write in active voice to make your description energetic and engaging. Use strong verbs that convey action and movement.

6. Stay On-Brand

Write in a tone that matches your brand identity. Whether your brand is casual or formal, your description should reflect your unique style.

7. Include Keywords

Use keywords related to your industry to optimize your description for online platforms. This helps your business get noticed in online searches.

Final Thoughts

Even if writing the business description part of your plan feels like a chore, make it a fun chore. It’s your shot to talk excitedly about your business idea and get those money folks (lenders and investors) excited too.

It doesn’t matter if you’re kicking off or already in the game; learning to jot down a business description gives folks a quick peek into what your company’s all about.

Happy Writing!

Further Reads: 

Business Contracts: What are the Types & the Benefits?

How To Plan a Business Trip Like an Expert? (Tips & Essentials)

Technical Description: What is it & How to Write it? (Steps Included)

Small Business Trends That’ll Continue To Stay in 2023!

Project Life Cycle & Its 5 Important Phases You Must Know!

Lead Generation Tools & Software To Use in 2024!

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Small Business Trends

How to start a medical transportation business.

A Non-emergency medical transportation business provides a service that is a valuable community asset. Moreover, the NEMT business can be profitable with the right planning and execution.  The need for NEMT is increasing, especially in communities with a growing aging population. In addition to an aging population, the US is enjoying increased healthcare accessibility, yet with limited public transportation in many areas.

A non-emergency medical transportation business is a solid choice for an entrepreneur who likes to drive and is good at customer service. If that matches your strengths, read on for a guide on how to start a medical transportation business.

Medical Transportation Services

Let’s get the basic definitions out of the way:

• Emergency Medical Transportation (EMT): Typically involves ambulances equipped to handle medical emergencies, staffed with trained paramedics and EMTs. These vehicles respond to urgent medical situations and accidents.
• Nonemergency Medical Transportation (NEMT): Designed for patients who need transportation to and from medical appointments but do not have a medical emergency. The staff may not need to have the same medical training level as EMTs, but they should know basic first aid.

The Role of Non-Emergency Medical Transportation (NEMT)

NEMT acts as a crucial link, ensuring patients get timely medical care, attend regular check-ups, and receive treatment, reducing long-term healthcare costs and improving community health outcomes.

NEMTS are vital parts of a local healthcare network.

Services Offered by Medical Transportation Businesses

Medical transportation businesses can provide rides to and from various appointments and activities, including:

• Medical Appointments
• Rehabilitation Visits
• Dialysis Centers
• Hospital Discharge Transportation
• Long-Distance Reliable Medical Transportation Services
• Transportation to pharmacies for medication pick-up
• Transportation to outpatient procedures
• Transporting patients with special needs to therapy or day programs
• Senior transport for wellness or community programs

How Much Does a Medical Transportation Business Make?

The profitability varies based on factors like operational efficiency, volume of clients, service rates, and region.

On average, the revenue can range from $25 to $60 per hour per vehicle.

Essential Steps in Starting a Medical Transportation Business

Now, let’s focus on how to start a business in the medical transportation field.

Complying Regulations in The NEMT Business

Though starting a medical transportation business can be a great option for those interested in learning how to make money with your car , some additional qualifications must be met. Both federal and state authorities regulate NEMT companies, with each state having specific regulations and licensure requirements.

Any business acting as a medical transportation company must adhere to Medicaid regulations if they plan to service Medicaid beneficiaries.

Vehicle drivers will need a commercial driving license.

The vehicle must have a current inspection and registration and be insured.

The NEMT business must be registered and obtain an operating license. The business should also obtain special transportation permits, as the individual state requires.

Crafting a Medical Transportation Business Plan

Your business plan for the NEMT business should include a thorough market analysis. You must determine how much demand for the service exists, and also identify competitors and set pricing. The strength of the NEMT business is that it is a profitable senior service business – seniors make up the bulk of the clients.

On the business side, research common business structures and expenses like small business insurance . Then, you can create financial projections based on your services and pricing model.

You must also analyze the area’s driving routes. That way, you’ll have a head start on being able to ensure timely service for clients. Analyzing the routes will also lead you to improve route optimization and fuel efficiency.

Fleet Considerations for a Medical Transportation Business: Wheelchair Accessible Vans

There are several options for vehicles. A NEMT business could start with one type of vehicle and add more of the same type or a different type depending on client demand:

• Modified vans with wheelchair ramps/lifts.
• Smaller vehicles for patients without mobility issues.
• Ambulettes or mini-buses for multiple passengers.

Medical Equipment Need Onboard

Onboard medical equipment ensures safety and timely response in case of any emergencies during the transport. Here are some essential items that should be present in nonemergency medical transportation vehicles:

• First Aid Kit: This is a basic requirement. The kit should contain bandages, antiseptics, sterile gauze, adhesive tape, scissors, tweezers, instant cold packs, disposable gloves, burn ointment, and other essential first aid items.
• Oxygen Tanks: Patients may require oxygen due to various medical conditions. Ensure oxygen tanks are properly stored and secure.
• Automated External Defibrillator (AED): An AED can be a lifesaver during sudden cardiac emergencies. Ensure that staff are trained to use it.
• Blood Pressure Monitor: A portable blood pressure monitor (sphygmomanometer) helps to check patients’ blood pressure when needed.
• Blood Glucose Monitoring Kit: For patients who are diabetic or have blood sugar issues.
• Portable Suction Machine: Useful to clear airway obstructions.
• Stethoscope: Basic equipment to check heart and respiratory sounds.
• Wheelchair and Stretcher: Depending on the nature of the transport, these items ensure the safe and comfortable transfer of patients.
• Cervical Collars: Useful for stabilizing neck injuries during transportation.
• Splints: For stabilizing potential fractures or sprains.
• Thermometer: A digital or infrared thermometer can monitor for fever or changes in body temperature.
• Blankets and Pillows: For comfort and to maintain body temperature in cold conditions.
• Sanitation Supplies: Hand sanitizers, disinfectant wipes, masks, and protective gloves. In today’s context, it’s also wise to consider including personal protective equipment (PPE) such as face shields or gowns, especially if transporting patients with infectious conditions.
• Emergency Medications: As per the regulatory guidelines of the region, certain emergency medications like epinephrine auto-injectors (for allergic reactions) or nitroglycerin (for chest pain) can be kept onboard.
• Spill Kits: For managing and cleaning up any biohazard spills or bodily fluids.
• Fire Extinguisher: Ensure it’s regularly checked and accessible.
• Always ensure that the medical equipment is regularly checked, maintained, and replaced when necessary. Furthermore, all staff should be adequately trained to use the equipment and understand the protocol for different medical scenarios.

Funding Your Medical Transport Business

You have several choices for getting funding for your NEMT business:

• Traditional bank loans – Armed with good, favorable financial documentation and a well-crafted business plan, an entrepreneur can land a loan to start the business.
• Small Business Administration (SBA) loans – SBA loans are administered through participating banks. They usually offer lower interest rates and longer payback terms.
• Angel investors or venture capitalists – With the right connections and a solid business plan, you may be able to attract investors.
• Crowdfunding – This is a good option for the entrepreneur who is willing to start small, perhaps with a single vehicle.

Building a Brand and Marketing Your Medical Transport Company

So exactly what is marketing for a medical transportation business? A medical transportation company needs a strong brand that is easily identifiable. Seeing that logo on a vehicle door will help clients feel a stronger sense of safety and reliability using the service.

Here are some important elements of branding and marketing:

• Develop a strong brand identity (logo, color scheme).
• Utilize local advertising (local newspapers, radio).
• Create a user-friendly website with online booking. Refer to our website startup guide to learn what to include. However, a NEMT should include the option to book appointments by phone, cell phone, and text for older clients or other citizens who do not use a computer.
• Engage with community events or health fairs.

Hiring and Training Staff for Medical Transport Businesses

Drivers, as we mentioned, will typically need commercial driving licenses. And each employee should undergo a complete background check.

Drivers also need first aid and CPR training, often offered through Red Cross courses. These certifications must be renewed annually.

Detailed Startup Costs

Starting a nonemergency medical transportation business (NEMT) involves various costs, which can vary based on your location, scale, and specific choices. Now that you know how to start a medical transportation business, here’s a general breakdown of some startup costs to consider:

• Modified Vans with Wheelchair Access: Can range from $30,000 to $60,000 or more per vehicle, depending on new vs. used and the specifics of the modifications.
• Ambulettes/Minibuses: Can range from $40,000 to $100,000 or more, again depending on new vs. used and the type of modifications.
• Initial investment: $1,000 to $3,000 for basics like spare tires, tools, and an initial checkup.
• Vehicle Insurance: This specialized commercial auto insurance for medical transport can range from $5,000 to $15,000 per vehicle annually, depending on the location and coverage level.
• Liability Insurance: To cover potential patient injuries or accidents. Expect to pay $3,000 to $7,000 annually.
• Worker’s Compensation Insurance: If you have employees. The cost varies based on state and payroll but budget for $2,000 to $5,000 annually.
• Business License: Costs can vary widely depending on location, but a general estimate is $100 to $500.
• Special Transport Permits: These vary by state and can range from $100 to $1,000.
• Commercial Driving License (for drivers): Around $100 to $200 per driver.
• First Aid Kit: $50 to $200.
• Oxygen Tanks with Supplies: $300 to $600.
• Automated External Defibrillator (AED): $1,000 to $2,500.
• Blood Pressure Monitor: $50 to $200.
• Blood Glucose Monitoring Kit: $20 to $100.
• Portable Suction Machine: $200 to $600.
• Wheelchair and Stretcher: $500 to $1,500 combined.
• Cervical Collars, Splints, etc.: $100 to $500 for an assortment.
• Thermometer, Sanitation Supplies, and Miscellaneous: $100 to $300.
• Office Space: If you don’t operate from home, you’ll need a space. Costs vary widely based on location, but budget for $500 to $3,000 monthly for rent.
• Equipment (computers, phones, etc.): Initial investment of $1,000 to $5,000.
• Software (scheduling, billing, etc.): $50 to $500 monthly, depending on the complexity and features.
• Marketing and Advertising: $500 to $5,000 initially for branding, website development, and initial advertising campaigns.
• Employee Salaries: If you plan to hire drivers or administrative staff from the outset, you’ll need to budget for their salaries. Depending on the region, a starting salary might range from $25,000 to $40,000 per year for drivers and similar for office staff.

Total Estimated Startup Costs: Depending on the scale of your business and regional factors, startup costs can range from $50,000 to $200,000 or more.

What are some challenges faced by medical transportation companies?

Problems within the fleet of vehicles create serious challenges, as clients must be driven to appointments or locations in a timely manner. Owners of NEMT companies need a backup plan for how to handle such problems.

Staffing issues can also create problems. Drivers need a level of skill and training before they are ready to work in the role, and that includes first aid and cpr training. Reliable replacement drivers should be on call to be used as needed.

How does a NEMT business ensure patient safety?

There are steps you can take to help ensure patient safety:

• Regular vehicle maintenance.
• Ensure vehicles have first aid kits.
• Regular staff training and re-certifications.
• Adequate insurance coverage.

How do Rules for Medical transportation businesses vary between States?

Rules and regulations differ among states. Some states might have stricter vehicle, driver, or operational requirements. Checking the specific regulations in your area should be part of your business startup checklist .

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This new 'blended-wing' plane looks like a military stealth bomber and just got the green light to fly after decades of development

• California aerospace startup JetZero got the green light to fly its new "Pathfinder" aircraft.
• The twinjet features a unique "blended-wing body" and is expected to carry up to 250 people.
• The wing poses complex challenges, but JetZero says it's a sound concept for reducing CO2 emissions.

Aerospace companies across the globe are breaking from the norm of producing traditional "tube and wing" aircraft and instead looking into futuristic technologies that will make flying more efficient and eco-friendly.

There are already concepts like zero-emission electric aircraft, supersonic jets , and even hypersonic ones. But the latest example of these new plane types is "Pathfinder" — a stealth bomber-looking jet designed by the California-based aerospace company JetZero .

The twinjet features a unique "blended-wing body," or BWB, a design where the wing and fuselage are combined into one.

After years of development, JetZero has built a 1:8 demonstrator , and the Federal Aviation Administration just gave the funky-shaped craft the green light to fly, CNN reported on Thursday.

JetZero confirmed the news to Business Insider, saying "flights will start in the coming months" to test the "stability and control characteristics of JetZero's blended wing body design, as well as the operation of its innovative landing gear system."

The FAA told BI on Thursday that it "does not comment on ongoing certification projects" and that "safety will dictate the timeline."

JetZero is building a single-deck, very widebody airliner

JetZero touts its future very widebody airliner as a "middle market" passenger airliner with space for up to 250 people, meaning its rows could stretch 15 or 20 seats across, JetZero cofounder and CEO Tom O'Leary told CNN.

The jet would be a replacement option for traditional twin-engine widebodies like the Boeing 767, for example, according to JetZero.

"The jetliner can fit seamlessly into today's infrastructure," the company told BI. "Passenger capacity of a small widebody but the weight, and engine requirement, of a single-aisle jet."

Pathfinder also has military applications, with the US Air Force awarding $235 million to JetZero in August to develop a commercial-scale demonstrator, which JetZero told BI it plans to build by 2027.

The company said it expects the certified airliner to enter the market as soon as 2030, which aviation analyst Bailey Miles at consulting firm AviationValues told CNN is "inconceivable" considering the complexities of the BWB design.

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Still, he said the concept "holds immense promise as a game changer in the aviation industry."

The blended-wing body significantly reduces fuel burn but will face design challenges

JetZero said it chose this specific BWB design due to its carbon-reducing benefits.

According to the US Air Force, the all-in-one wing reduces drag by 30% and increases lift — effectively reducing fuel burn and increasing global reach.

Moreover, JetZero said the engines will eventually be developed to run on hydrogen, which would be zero-emissions. In the interim, initial versions of Pathfinder would boast 50% less fuel burn using borrowed engines, like those from the Boeing 737, CNN reported.

University of Illinois aerospace professor Michael Bragg told Business Insider that the development of lighter yet still strong composite materials is key to reducing fuel burn on BWB aircraft designs such as Pathfinder.

He also said that engineers have distributed the load across the entire aircraft, which negates the "bending moment" between the tube and wings on a traditional airplane. The composite technology makes this new load bearing possible, Bragg told BI.

Despite Pathfinder's sound design on paper, Bragg said proving and certifying a brand-new aircraft concept is much more challenging than developing a traditionally shaped jetliner.

"The product is essentially a new airframe and flight controls married to existing systems already certified for commercial flight," JetZero told BI.

The classic tube-and-wing plane design dates back to the 1950s dawn of the jet age on aircraft like the Boeing 707 and Douglas DC-8 and has continued to today on modern widebodies like the Airbus A350 and the future Boeing 777X.

Such time-tested technology has a successful track record, so there has been little incentive to change the conventional aircraft design over the decades as using proven technology minimizes safety risks and is easier for production, Bragg said.

"A lot of that is because of manufacturing," he said. "It's easy to manufacture a tube, and, although not as easy, it's a well-known process of how to build the wings to attach."

Beyond the assembly line, Bragg told BI that JetZero must ensure passengers are comfortable inside Pathfinder's unique shape.

For example, he told BI the pressurization inside the plane — which is what helps humans breathe at high altitudes — is difficult to design in the very widebody structure. And most of those 200+ passengers would be in the middle section without a window, which Bragg told BI could put off travelers.

JetZero says on its website that its cabin is more efficient for boarding and deplaning, and will have space for every person's cabin luggage.

Pathfinder is 100 years in the making

JetZero's Pathfinder is poised to be a groundbreaking technology should it ever hit the market, but it's not a new idea.

Engineers were reported by CNN to have crafted a similar blended-wing shape some 100 years ago. Later, American aircraft industrialist and designer Jack Northrop built his famous "Flying Wing" aircraft in the 1940s, laying the framework for the eventual B-2 bomber .

Development picked up in 1988 when McDonnell Douglas responded to NASA's challenge to build more revolutionary aircraft designs, which was followed by MD's merger with Boeing in 1997 and the later building of the X-48B/C BWBs made jointly by NASA and Boeing.

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