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Property Management Business Plan

Executive summary image

People buy multiple properties these days, it can be for investment or to act as a future home, office space, some dream project, or whatnot.

And as they have so many properties, they’ll surely need someone to manage them and deal with all aspects of having a property. Also, most people are running short of time more often than not. Hence, they hire property managers to help them deal with their property efficiently and effectively.

So, it comes as no surprise that the property management business is growing. And if you are planning to get into it, all you need is a few tips and a property management business plan.

If you are planning to start a new property management business, the first thing you will need is a business plan. Use our sample property management business plan  to start writing your business plan in no time.

Before you start writing your business plan for your new property management business, spend as much time as you can reading through some examples of real estate-related business plans .

Industry Overview

The global property management market stood at a whopping market value of 13.88 billion US dollars in 2020 and isn’t going to slow down anytime soon.

The major reason for the growth in this industry is the requirement for mobility management as companies are promoting remote work due to the pandemic.

The other factors that have affected the property market are the adoption of technology, software services, and other such things which have brought about a change in trends in the real estate market.

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Things to Consider Before Writing a Property Management Business Plan

Build relevant skills.

Having skills relevant to your business, be it foundational skills for managing property soft skills for dealing with the people in your business, or the deals and exchanges aspect of your business would always act as an added advantage for you. Hence, before getting started, it would be good to develop some basic skills and have a method to keep updating them as you work. Your skills alone can also become your business’s unique selling point.

Join Associations and Build Your Network

Networking is a crucial aspect in every field related to real estate, hence it is essential for your property management business too. Your network should be good and diverse and consist of a variety of people, even if they are your competitors. You’ll never know who might get you your next deal.

You can easily do so by building strong connections and joining relevant associations which give you more opportunities to network.

Use Technology

We owe the speed and efficiency of our work to technology. The same holds for the property management business too. You no longer need to work traditionally and laboriously of managing your properties, and use technology instead to make your work of maintaining all those details easier and more organized.

Build your Website

Building your website early gives you a head start on promoting your business and makes reaching out to your potential clients easier. Hence, if you plan on starting a business, build your website today to help you promote as much as you can.

Chalking out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample property management business plan for you to get a good idea about how perfect a property management business plan should look and what details you will need to include in your stunning business plan.

Property Management Business Plan Outline

This is the standard property management business plan outline which will cover all important sections that you should include in your business plan.

  • Mission statement
  • Vision Statement
  • Customer Focus
  • Success Factors
  • Financial Summary
  • 3 Year profit forecast
  • Business Structure
  • Startup cost
  • Products and services
  • Market Analysis
  • Industry Analysis
  • Market Trends
  • Target Market
  • SWOT Analysis
  • Targeted Cold Calls
  • Online Marketing
  • Publications
  • Community Events/Organizations
  • Pricing Strategy
  • Financial Plan
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

After getting started with Upmetrics , you can copy this sample property management business plan into your business plan and modify the required information and download your property management business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Download a sample property management business plan

Need help writing your business plan from scratch? Here you go;  download our free property management business plan pdf  to start.

It’s a modern business plan template specifically designed for your property management business. Use the example business plan as a guide for writing your own.

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About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Property Management Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Property Management Plan Here

Property Management Business Plan

You’ve come to the right place to create your property management company business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their property management companies.

Below are links to each section of your property management business plan template:

2. Company Overview – The Company Overview section will provide an overview of your business, history of the company and property management services offered.

3. Industry Analysis – This will include an overview of the property management industry, trends, and issues facing your industry.

4. Customer Analysis – Here, you will outline your target market. This includes information on demographics, psychographics, and behaviors.

5. Competitive Analysis – This section includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.

6. Marketing Plan – The Marketing Plan will describe your marketing strategies, pricing details, and promotional activities.

7. Operations Plan – This section describes your business operations.

8. Management Team – This section will provide information on the management members of your team. This includes their experience, education, and skills.

Next Section: Executive Summary >

Property Management Business Plan FAQs

What is a property management business plan.

A property management business plan is a plan to start and/or grow your property management business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your property management business plan using our Property Management Business Plan Template here .

What Are the Main Sources of Revenues and Expenses for a Property Management Company?

The main source of revenue for property management companies are management fees and maintenance markups. Revenue is also generated from commissions, lease ups, and upcharges.

The key expenses are payroll and contractor fees, rent, supplies, and utilities.

How Do You Get Funding for Your Property Management Company Business Plan?

Companies are typically funded through small business loans, personal savings and credit card financing.

What are the Steps To Start a Property Management Company?

Starting a property management company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Property Management Company Business Plan - The first step in starting a business is to create a detailed business plan for  your property management company that outlines all aspects of the venture. This should include market research on the property management industry and potential target market size, information about the property management services you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your business is in compliance with local laws.

3. Register Your Property Management Business - Once you have chosen a legal structure, the next step is to register your business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Property Management Equipment & Supplies - In order to start your   business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful property management company:

  • How to Start a Property Management Company
  • How to Start a Property Management Business

Where Can I Get Property Management Business Plan PDF?

You can download our free property management business plan template PDF here . This is a property management business plan template you can use in PDF format.

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How To Write a Winning Property Management Business Plan + Template

property management business plan

Creating a business plan is essential for any business, but it can be especially helpful for property management businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every property management business owner should include in their business plan.

Download the Ultimate Property Management Business Plan Template

What is a Property Management Business Plan?

A property management business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Property Management Business Plan?

A property management business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Property Management Business Plan

The following are the key components of a successful property management business plan:

Executive Summary

The executive summary of a property management business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your property management company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your property management business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your property management firm, mention this.

You will also include information about your chosen property management business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a property management business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the property management industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a property management business’ customers may include:

  • Commercial property owners/managers

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or property management services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your property management business via word-of-mouth marketing.

Operations Plan

This part of your property management business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a property management business include reaching $X in sales. Other examples include increasing the number of customers by X% each year, or expanding to a new market.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific property management industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Property Management Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Property Management Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup property management business.

Sample Cash Flow Statement for a Startup Property Management Company

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your property management company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Our guide will help you organize your thoughts and make sure you haven’t missed anything important. Once you have a good outline, flesh out each section with more detail.  

Finish Your Property Management Business Plan in 1 Day!

Wish there was a faster, easier way to finish your Property Management business plan?

With our Ultimate Property Management Business Plan Template you can finish your plan in just 8 hours or less!

How to write a business plan for a property management company?

property management company business plan

Creating a business plan for a property management company is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a property management company business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a property management company?

  • What information is needed to create a business plan for a property management company?
  • What goes in the financial forecast for a property management company?
  • What goes in the written part of a property management company business plan?
  • What tool can I use to write my property management company business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a property management company business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your property management company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your property management company to be in the next three to five years.

Once you have a clear destination for your property management company, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your property management company's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your property management company business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your property management company's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed property management company business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your property management company has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a property management company, let's take a look at what information is needed to create one.

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Information needed to create a business plan for a property management company

Drafting a property management company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a property management company

Carrying out market research before writing a business plan for a property management company is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your market research may reveal that potential customers may be looking for a property management company that has a good online presence, such as an easy to use website and a good social media presence. Additionally, your market research might show that potential customers could be seeking a property management company that offers a wide range of services, including rent collection, tenant screening, and maintenance services.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your property management company.

property management business plan: successful entrepreneur

Developing the marketing plan for a property management company

Before delving into your property management company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a property management company

Whether you are starting or expanding a property management company, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

Staffing costs for a property management company might include salaries for property managers, administrative staff, and maintenance personnel. Equipment costs could include computers, software, and other office supplies necessary to operate the business. Additionally, the company may need to purchase tools and other items necessary for the maintenance and repair of the properties they manage.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your property management company, it is time to start creating your financial forecast.

What goes into your property management company's financial forecast?

The financial forecast of your property management company's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a property management company are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your property management company forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

forecasted profit and loss statement in a property management company business plan

Ideally, your reader will want to see:

  • Growth above the inflation level
  • Expanding profit margins
  • Positive net profit throughout the plan

Expectations for an established property management company will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The forecasted balance sheet of your property management company

The projected balance sheet of your property management company will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

  • Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
  • Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a property management company business plan example

Analysing your property management company projected balance sheet provides an understanding of your property management company's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your property management company's liquidity and solvency:

  • A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
  • A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a property management company is used to show how much cash the business is generating or consuming.

cash flow forecast in a property management company business plan example

The cash flow forecast is usually organized by nature to show three key metrics:

  • The operating cash flow: do the core business activities generate or consume cash?
  • The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
  • The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your property management company business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the property management company is appropriately funded.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your property management company as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

property management company business plan: sources & uses example

Having this table helps show what costs are involved in setting up your property management company, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your property management company business plan, let's shift our focus to the written part of the plan.

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The written part of a property management company business plan

The written part of a property management company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a property management company business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your property management company's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your property management company's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your property management company's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your property management company, you could emphasize the access to resources it might provide for potential tenants. It may be surrounded by plenty of shops and other amenities, and may be in close proximity to major highways and public transportation. Additionally, you could note that the area may have a low crime rate and is likely to be attractive to renters. All of these factors combined could make investing in the property a sound decision.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your property maintenance company might offer services such as tenant screening, rental listing, and maintenance coordination. Tenant screening would help protect the property owner from a bad tenant, rental listing would help to attract potential tenants, and maintenance coordination would ensure that all repairs and upkeep of the property are handled in a timely and cost-efficient manner. These services would help to ensure that the property is well maintained and that the property owner's interests are protected.

property management business plan: products and services section

4. The market analysis

When you present your market analysis in your property management company business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your property management company, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your property management company aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include people who are renting out their first home. These individuals may need assistance understanding rental laws, finding tenants, and managing rental payments. Additionally, they may require guidance in setting the right rent for their property, as well as help with maintenance and repairs.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your property management company.

5. The strategy section

When you write the strategy section of your property management company business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your property management company may face several different risks. For example, there could be the risk of a tenant not paying rent on time, or failing to pay rent at all. Another risk could be the possibility of damage to the property due to natural disasters, such as flooding or fire. Both of these risks could result in financial losses for the property management company.

6. The operations section

The operations of your property management company must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your property management company - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as a list of tenants and landlords, and a database of properties. Intellectual property could include trademarks and trade secrets, such as the company's processes and methods for managing properties. These could be valuable in preventing competitors from replicating the company's approach.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a property management company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my property management company's business plan?

There are two main ways of creating your property management company business plan:

  • Using specialized business planning software,
  • Hiring a business plan writer.

Using an online business plan software for your property management company's business plan

The modern and most efficient way to write a property management company business plan is to use business plan software .

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your property management company's business plan

Outsourcing your property management company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the property management company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your property management company's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your property management company business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your property management company business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
  • Having an up-to-date business plan is the only way to keep visibility on your property management company's future cash flows.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your property management company. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

  • In-depth business plan structure
  • Key steps to write a business plan?
  • Free business plan template

Know someone who owns or wants to start a property management company? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Business-in-a-Box's Property Management Business Plan Template

Property Management Business Plan Template

Document description.

This property management business plan template has 20 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our property management business plan template:

Property Management Business Plan

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3,000+ templates & tools to help you start, run & grow your business, all the templates you need to plan, start, organize, manage, finance & grow your business, in one place., templates and tools to manage every aspect of your business., 8 business management modules, in 1 place., document types included.


  • How To Create A Business Plan For Property Management (Guide)
  • Property Maintenance & Management

property management business plan doc

by Stephen Michael White

January 14, 2020

property management business plan

Welcome to the world of property management. Perhaps you’ve already been acting as a landlord to one property for a few months or years now, and you’re ready to expand. Maybe you haven’t actually bought any property yet, but you’ve been itching to be able to call yourself a landlord.

Regardless of how you ended up here, ready to flesh out your property management business plan, welcome to this exciting world!

While many people become landlords almost accidentally as they move houses and hold onto their former properties, there needs to be intention in your business as you grow and move forward if you want to succeed. Without a plan, you’ll be spreading your efforts ineffectively. That will hurt your bottom line.

To succeed in any entrepreneurial effort, you need to have a plan. Business plans can take many different shapes and forms, but the plan needs to be effective for you. Goals, progress points, and overall ambition can be harnessed and directed through a simple document.

Now, it’s time to learn how to create a business plan for property management your way. It’s time to pave your path to success!

A Table Of Contents For Creating Your Business Plan

What is a property management business plan, why you need a business plan, what to do before your write your plan, what to cover in your plan, evaluating and marketing properties.

what is property management business plan

There is no one-size-fits-all business plan model. In fact, property managers are all likely to have a wide variety of ideas about what their long-term goals are and how they will get there. Additionally, individuals have different short-term goals that act as waymarkers on their path to long-term success.

The business plan is a living document that outlines the idea of how to get from point A to point B. As things change, the document can change, too. If a great property suddenly becomes available when your short-term goals didn’t include a new property, it might be time to adjust the plan!

Part of the beauty and wonder of a business plan is that it should work and grow with you. Sticking to your plans is important, but it is also important to recognize that goals and best steps for success will change along the way. As long as you keep evolving, make sure that you keep your business plan up-to-date with you!

Note: Owner And/Or Manager

property owner manager

On the flip side, you might want to start a property management business that takes on investor clients. These clients own properties, and you manage them. Just as most people tend to do a little bit of both, this guide will cover a little bit of both, too!

There are a few key reasons that you need a business plan. First, you should want to have one to help guide you. Working on your own or with a small team can be overwhelming at times, and you may lose track of where to focus your energy.

When you have a business plan, you can turn to it to find guidance and get back on course.

Another reason that many new property managers want to figure out how to write a property management business plan is because they want to get a loan. Most financial institutions will not give loans to investors unless they have proof of business plans, so having a solid plan in hand can help you get the funds you need to kickstart your business.

Of course, there are many reasons that having a business plan as a property manager might be a good idea. There are even a few reasons that you might not need one right now! Let’s briefly review some of the primary pros and cons of creating your own business plan.

Organize Your Ideas

One of the biggest benefits of creating your own personal business plan is that you can organize your ideas and see how they all fit together. It can help you figure out how to get into this business at all !

Thinking through what you want to do with your business might lead you on twenty tangents; getting them all on paper can help you link up related and relevant ideas.

Regular Guidance

As mentioned, it’s easy to get lost in the world of property management. When you’re dealing with the day-to-day tasks of being a landlord and you also want to expand your investments, you might feel like you don’t have enough brainpower to do it all.

Having the guidance of a solid business plan to recenter and keep you on track is a golden ticket to success.

Pitch To Clients

Another huge benefit of having this document ready to go is that you will be able to bring in clients ASAP! Running a rental property management company will rely on you having a regular stream of investor clients that need their properties handled, so you want to be able to show them your plans and how you will help them succeed.

Adjust As You Go

Another cool thing about business plans is that they should always be written as a living document. A living document is a document that is meant to be changed and adjusted over time. As your business goals and needs change, your document can, too.

Secure Support

Do you want to get backing from a financial institution for your first big investment? Are you hoping to grow a small team to help your business grow? Using a business plan to secure these types of support is a great technique. When you show that you are planning for what’s next, you’ll be sure to find others to support your cause.

Plan Your Next Steps

Finally, writing a business plan can make you think ahead. Many people focus solely on what they want to do in the immediate future. It’s good to live in the moment, but you also need to think about your long-term investment payoff to ensure that the small steps you take today help you make a giant leap in the future.

Time Consuming

The biggest con about a business plan is that it can be very time-consuming to put together, but the time that you save by having this document available makes that investment well worth it for most. If you follow the rest of the guide that we’re sharing today, this process can even go a little bit faster than usual!

Some landlords find the prospect of writing out the one-month, three-month, or three-year future of the business to be very daunting. You should put a lot of passion into the plan’s creation, but you should also remember that the document will never be complete or uneditable. Let go of some of the stress by reminding yourself that adjustments can be made as needed.

Potentially Unnecessary

If you are just dabbling with the idea of becoming a landlord, it might not be necessary for you to dive deep in property management business plans just yet. Not every landlord needs to have a full-fledged rental property or property management business.

Managing just one property can be enough for many people, and those people won’t be needing a business plan to organize themselves.

If, however, it’s time to consider yourself a full business , it’s time to create your plan.

Before you write your plan, there are a few things that you should think about. We recommend getting a blank notebook and using this notebook to jot down any and all ideas that you have about the rental business. Do this for at least one week, and then re-read through the ideas for another week. Add more as you go.

If you aren’t feeling inspired enough to start from scratch, these questions might help you think more about what type of business you want to create and why:

  • What are your long-term goals?
  • What are your short-term goals?
  • How many properties do you want to own?
  • How many properties do you own now?
  • Do you want to own properties, or do you want to work for clients strictly as a property manager?
  • Do you want to hire additional team members?
  • Do you have any loans or plans to add any loans?
  • Why do you want to be in this business?
  • Do you have experience with tenants?
  • Are there any skills that you need to learn before becoming a property manager and business owner?

These questions are in no way comprehensive of all the things that you could think about. The idea is that you want to create a brain dump of everything that has been circulating when you think about the business. With all of these scribbles, you can start creating your property management company business plan.

You now have a large list of ideas, thoughts, and dreams about your business. It’s time to formalize those ideas and get them into an organized and achievable plan.

In this part of the guide, we’re going to concentrate on the different sections that you should put into your property management business plan. It’s impossible for us to cover every single thing that you might want to include, but remember that you can be flexible about your plan. Adjust as you need to, but remember that all of these sections are included for a reason.

Our Services & Business Model

This section covers who your business is, what they do, and how they are generally structured. Is it strictly a management company, or is it also an investment company? This small profile should bring clarity to that question.

Our Mission & Goals

Next, outline your short and long-term goals for the business. If possible, it’s also great to create a general mission statement that you can use to pitch your business to clients.

Team Structure

What kind of positions will you have in the business, and what are the position’s responsibilities? Outline the structure of the team, and be sure to update this part of the document as your team expands.

Services Offered

What does the business offer clients? What comes in standard packages, and what must be paid for additionally to complete?

Fee Structure

Cover the general fee structure, and update the fees as soon as they change so that all information included in the document about your fees is accurate.

Finding Clients/Properties

This section should detail how you plan to pitch to clients, what your ideal market is, and what types of properties you expect to run or invest in.

How will your business determine the rental value of a client’s property and market it so that it stands out in a rental-heavy industry?

Screening Tenants

Detail your screening best practices, and be sure to include information about your compliance for federal, state, and local laws when screening. Including expected turnover rate can make for an interesting metric here.

Rent Collection

This section should explain the various types of rent collection that will be available, and it should also include information about how rent will be collected or transferred to the primary owners.

Inspections and Maintenance

A complete guide of inspections needed, maintenance schedules, and what needs to be done in the case of an emergency should also be included in the business plan.

Continuing Education

If there are skills that you need to learn or licenses that you need to get to operate the business legally, you will want to outline how you are going to accomplish these goals in the business plan.

Finally, it is important to give your expected cash flow and budget for each year as well as for sample properties and clients. By creating some basic projections based on old data where available, it will be a little bit easier to plan for the future.

You Can Find Success In A Plan!

Setting up a property management business plan just makes sense if you’re ready to expand your business by buying more property or bringing on more clients that need help with their properties. The only way to smoothly transition into a new phase of your career is to set up a clear plan!

Using a business plan might seem like an old school idea, but it is actually an incredibly invaluable idea that still has a lot of worth and merit in the industry today. What are you waiting for? It’s time for your future to be planned!

property management business plan doc

How to Create a Business Plan and Conduct Competitor Research

Are you planning to start a property management company?

Or maybe you're looking to take your existing business to the next level?

In either case, creating a solid business plan and conducting effective competitor research is critical to your success.

In this post, we'll cover everything you need to know to create a winning business plan and conduct comprehensive competitor research that will give you an edge over the competition.

Part I: Why a Business Plan Is Crucial for Your Property Management Company

As a property management company, having a solid business plan is crucial to your success.

A business plan is a comprehensive document that outlines your goals, strategies, and tactics for achieving success.

In this section, we'll explore the reasons why a business plan is so important for your property management company.

Establishing Clear Goals and Objectives

One of the key reasons why a business plan is crucial for your property management company is that it helps you establish clear goals and objectives.

Your business plan should include specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your company's overall mission and vision.

By establishing clear goals and objectives, you'll be able to measure your progress and make adjustments as needed.

This will help you stay on track and ensure that you're making progress toward your long-term goals.

Identifying Your Target Market

Another key benefit of having a business plan is that it helps you identify your target market.

Your business plan should include a detailed analysis of your target market, including information about customer demographics, buying behaviors, and competitors.

By identifying your target market, you'll be able to tailor your marketing and sales strategies to better meet the needs and preferences of your customers.

This can help you attract more customers, increase customer loyalty, and grow your business over time.

Creating a Roadmap for Success

Finally, a business plan helps you create a roadmap for success.

Your business plan should include a detailed financial plan that outlines your revenue projections, expenses, and cash flow.

It should also include a marketing and sales plan that outlines your target customer segments and marketing channels.

By creating a roadmap for success, you'll be able to stay on track and ensure that you're making progress toward your goals.

This can help you stay focused and motivated, even when faced with challenges or setbacks.

Having a solid business plan is crucial for jumpstarting your property management company right.

It helps you establish clear goals and objectives, identify your target market, and create a roadmap for success.

By taking the time to develop a comprehensive business plan, you'll be able to set your company up for long-term success and growth.

Part II: Key Elements in Crafting a Great Business Plan

Now that we've discussed why having a business plan is so important, let's dive into the key elements of a strong business plan for your property management company.

A strong business plan is crucial for the success of any property management company.

It serves as a roadmap for your business, outlining your goals, strategies, and financial projections.

In this section, we'll take a closer look at the key elements that should be included in a comprehensive business plan for your property management company.

1. Executive Summary

The executive summary is a brief overview of your business plan.

It should include a summary of your company's mission statement, goals, and objectives, as well as key differentiators that set your property management company apart from others in the market.

The executive summary should also provide a summary of your financial projections and funding needs.

This section should be concise and to the point, ideally no more than two pages.

2. Company Description

The company description section should provide a more detailed overview of your property management company, including information about your:

  • Management team
  • Company history
  • Legal structure, and
  • Any industry certifications or affiliations.

This section should also outline your company's vision and values, and highlight any unique strengths or competitive advantages you have in the market.

3. Market Analysis

The market analysis section is where you will outline the market you operate in, including key trends and dynamics, your target market, and your competitors.

This section should also include a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to help you better understand the competitive landscape and identify areas where you can differentiate yourself.

4. Services and Products

In this section, you'll outline the services and products your property management company offers.

This may include services like tenant screening, rent collection, property maintenance, and more.

Be sure to highlight any unique features or benefits your services offer, as well as pricing and any associated fees.

5. Marketing and Sales Strategies

Your marketing and sales strategies should outline how you plan to promote and sell your property management services to potential clients.

This may include tactics like social media advertising, email marketing, referral programs, and more.

It's important to have a solid understanding of your target market and the channels they use to find and evaluate property management companies.

6. Management and Staffing

The management and staffing section should outline the roles and responsibilities of your management team and any key staff members.

This section should also include information about your company's organizational structure and any plans for growth or expansion in the future.

7. Financial Projections

The financial projections section is where you will outline your projected revenue and expenses for the next few years.

This may include projections for gross revenue, net income, and cash flow, as well as any major capital expenditures you anticipate.

Be sure to include a detailed breakdown of your projected expenses, including salaries, marketing expenses, and other operational costs.

8. Appendices

The appendices section should include any additional information or documentation that supports your business plan.

This may include resumes of key staff members, contracts with vendors or partners, market research data, and more.

Overall, a strong business plan is essential for any property management company looking to succeed in a competitive market.

By taking the time to carefully outline your goals, strategies, and financial projections, you'll be better equipped to make informed decisions and drive long-term growth for your business.

Part III: Conducting Effective Competitor Research for Your Property Management Company

Now that we've covered the key elements of a strong business plan, let's shift our focus to conducting effective competitor research.

As a property management company, conducting thorough competitor research is crucial to understanding your industry landscape and developing a successful business strategy.

By analyzing your competitors, you can identify areas of opportunity, assess market trends, and create a competitive advantage for your company.

Here are the key steps to conducting effective competitor research:

1. Identifying Your Competitors

The first step in competitor research is identifying your competitors.

Start by searching online for property management companies in your area and creating a list of their names.

Don't limit yourself to just companies in your immediate vicinity; include any that operate in your target market or have a similar business model.

Once you have a list of potential competitors, research each one in more detail. Visit their website, read reviews, and look for any news articles or press releases that mention them.

By doing this, you'll start to gain a better understanding of their strengths, weaknesses, and overall reputation in the industry.

2. Analyzing Competitor Strengths and Weaknesses

Once you've identified your competitors, the next step is to analyze their strengths and weaknesses.

This will give you a better idea of what your company needs to do to succeed in the market.

Look for areas where your competitors excel and where they fall short.

For example, do they offer a wider range of services than you do? Do they have a more user-friendly website?

By identifying their strengths, you can learn what you need to do to match or exceed their performance.

At the same time, by identifying their weaknesses, you can learn where you can differentiate yourself from them.

3. Evaluating Competitor Pricing Strategies

Pricing is a critical factor in the property management industry, so it's important to evaluate your competitors' pricing strategies.

Look at their pricing models and compare them to yours.

Are they charging more or less than you? Are they offering any discounts or promotions?

By analyzing your competitors' pricing strategies, you can adjust your own pricing to better match the market and stay competitive.

You may also identify areas where you can offer more value to your customers, such as through additional services or higher-quality customer service.

4. Identifying Market Trends and Opportunities

Another key element of competitor research is identifying market trends and opportunities.

Look at what your competitors are doing and identify any new or emerging trends in the industry.

For example, are they using new technology to improve their operations? Are they expanding into new markets or offering new services?

By identifying these trends and opportunities, you can adjust your business strategy to take advantage of them. You may be able to develop new services or target a new market segment that your competitors have overlooked.

5. Creating a Competitive Advantage

Finally, the goal of competitor research is to create a competitive advantage for your property management company.

By identifying your competitors' strengths, weaknesses, pricing strategies, and market trends, you can develop a unique selling proposition that differentiates you from the competition.

This may involve offering a wider range of services, using advanced technology, providing exceptional customer service, or targeting a specific market segment.

By creating a competitive advantage, you'll be able to attract more customers and grow your business more quickly.

Conducting effective competitor research is a critical component of developing a successful business strategy for your property management company.

By following the steps we've outlined throughout this section, you'll be able to position your company for long-term success in the industry.

Create a Winning Business Plan and Conduct Effective Competitor Research

Creating a strong business plan and conducting effective competitor research are critical to the success of your property management company.

By following the steps outlined in this post, you can develop a solid business plan that provides a clear roadmap for success.

And by conducting comprehensive competitor research, you can identify areas where you can differentiate your services and gain a competitive advantage.

With these tools in hand, you'll be better equipped to grow your property management company and achieve your goals.


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Learn how to buy your first or fiftieth rental property, including how to find properties,  the purchase process, financing, and more.

Learn how to rehabilitate a rental property, what renovations and upgrades to invest in first, and how to find and pick contractors.

Learn how to start your rental off with a bang, including marketing the property, finding tenants, renting, & more.

Learn how to refinance your property, manage security deposits, simplify property accounting, and more.

Learn how to streamline your property management, repeat the process, and grow your portfolio.

Learn how to launch your property management business, including how to set up your company documentation, put together a business plan, do competitor research, set up your accounting, and more.

Learn how to attract and manage investors, including how to market your property management business, implement your marketing plan, onboard new investors, and keep your client investors happy.

Learn how to create an amazing resident experience as well as streamline your tenant onboarding process, welcome new tenants effectively, maximize tenant retention, going above and beyond, and more.

Learn how to manage your client’s properties from start to finish, including how to advertise your investor’s rental properties, collect rent, set up an effective maintenance program, and more.

What additional services should you offer? And what initiatives can you implement to increase revenue and maximize profitability? In this guide, you’ll learn all of that and more. 

 Learn the basics of good property accounting, from important terms, metrics, and formulas to best practices and mistakes to avoid.

Learn everything you need to know about choosing the right accounting tool, from spreadsheets to software.

Learn how to set up your property accounting system start-to-finish, from rent collection to bookkeeping tips and more.

 Learn how accounting reports drive your business’s success, from setting up your monthly accounting cycle to annual reviews.

Learn everything you need to know about managing your taxes, from rental income tax tips to ways to reduce your tax burden. 

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How to Start a Resident-focused Property Management Company in 13 Steps [Startup Checklist]

Photo of Andrew Smallwood

Andrew Smallwood

Chief Customer Officer - Second Nature

Property manager marking startup checklist

From the Second Nature perspective, focusing on a high-quality resident experience is the secret sauce to standing out in a crowded property management industry. That’s because happy residents lead to higher retention rates, more on-time payments, better care for the property, and shorter vacancies. Our property management checklist can help ensure you build that strategy into the DNA of your company from the beginning.

This property management startup checklist is intended to help you orient your company toward a resident focus from the get-go. In the absence of a checklist, it’s all too easy to get caught up in real estate and rental property considerations that do not reflect long-term winning conditions for all stakeholders.

Happier residents

1. Write a Property Management Business Plan

In some ways, a property management business plan is a document intended for potential clients and investors. And certainly, it can help you concretize start-up costs and get funding for the business ( learn more on what’s needed to get SBA financing ).

But in many more important respects, it’s a structured foundation for you to gain insights into what residents are looking for, which in turn will help crystalize the type of clients you want, what types of property you’ll manage, and what kind of property management company you are. 

You’ll find a property management business plan template here , but in broad terms, here is a framework of the distinct components:

  • Executive Summary
  • Company Overview
  • Market Analysis (Industry, Customer, and Competitive Analysis)
  • Marketing Plan & Sales Strategy
  • Operations Management 
  • Management Team
  • Financial Plan 
  • Growth Opportunities 

Each component will lay the foundation for your future resident-focused success.

2. File Your Property Management Business

In order to correctly file and pay your business taxes, you’ll need to register your property management business and choose a type of legal entity. This step is important, as it can also impact the protection/exposure of any personal assets, associated paperwork, or even the way in which you raise funds for your business.

Note that it is certainly possible to change your business structure once it's established, but this can be a convoluted and high-stakes process.

For property management businesses, different legal entity options are possible.

Common legal structures include Limited Liability Company (LLC), S-Corporation (S-Corp), and C-Corporation (C-Corp). An LLC offers personal asset protection, while S-Corps and C-Corps provide additional legal safeguards. The choice involves considerations such as pass-through taxation for LLCs (where business income passes directly to the business owner's personal tax return) or potential double taxation for C-Corps, which can be mitigated via accounting measures. 

Other options include sole proprietorships as well as partnerships, where taxes and business liabilities are the responsibilities of the individual owners. Once you’ve identified your new business for tax purposes, you can get a free Employer Identification Number from the IRS.

Which type of legal entity you select ultimately depends on your appetite for control, flexibility, and complexity.

Learn more about how to structure your property management company .

3. Setup Bank Account for Your Property Management Business

Opening a business bank account will help you build credit for your own property management company, maintain separation between your personal and business finances, and streamline tax accounting. It may also be required by law, depending on state laws applicable to your business structure.

Some banks offer account features, flat fee or zero fee structures, and services that are particularly beneficial for new businesses and small businesses, so it is worth taking the time to shop around rather than defaulting to the same bank you use for your personal accounts.

4. Setup Accounting for Your Property Management Business

With the help of OnSightPROS , we've developed a rental inspection checklist template for single-family rental property management companies. Use this template to build out your checklist. 

Not all accounting is equal. Property management accounting deals specifically with the financial management of rental properties. It helps property managers track rental income, manage expenses, handle tenant deposits, and produce financial reports.

Essentially, property management accounting helps you maintain accurate and comprehensive financial records for each property you manage.

Property management accounting consists of two components. The first is corporate accounting, which is similar to the kind of accounting done at any company. The second is trust accounting, which is specific to property management. This kind of accounting relates to the client funds that you hold, including security deposits, rent, and funds intended for property upkeep and repairs.

Managing rental properties can be daunting when it comes to accounting and finance management, but that certainly doesn’t make it a show-stopper. Learn more about property management accounting , as well as accounting software and property management software that can make it significantly easier.

5. Obtain Required Licenses and Permits for Your Property Management Business

The licenses and permits required for property management businesses vary depending on your location, but common requirements can include a real estate broker license (which often involves an exam-based accreditation as well as potential background checks), a property management license, a leasing agent license, and a business license, as well as any other locally required permits.

6. Secure Liability Insurance

Liability insurance is important to keep your business running on solid foundations. In fact, it’s essential, as it protects not just you but your investor’s assets and your resident’s safety. At Second Nature, insurance is so important to us that we incorporate an insurance product into our resident benefits package . 

General liability insurance for property managers safeguards against potential financial liabilities arising from physical risks. It typically covers expenses related to repairs, replacements, legal fees, and medical bills, and is applicable to both residential and commercial properties.

Coverage can include bodily injury, medical payments, physical damage, reputational harm, and even copyright infringement in relation to marketing efforts.

Note that Second Nature's renter insurance program ensures 100% compliance and liability coverage protecting you, your property investors, and your residents. 

7. Hire Your Team

Hiring the right team has a huge impact on your ability to achieve the business targets you’ve established in your business plan. 

Note that “right” doesn’t simply mean “qualified.” That’s because who your employees are is fundamentally more important than what they’ve achieved. After all, you’re setting the stage for them to deliver the best work they’ve ever done in their careers to date.

The hiring process begins by understanding what characteristics you’re looking for. For any given candidate, how do they build the new skills required to address new situations? How do they handle challenges when things get tough? And perhaps most importantly, what is their response to failure?

Insights into these questions will help galvanize a people-focused approach that is truly a value-driven team. After all, at Second Nature, we want to generate value for ourselves, our investors, and our residents—and we want people who buy into that approach.

Get more Second Nature hiring tips on building a people-focused team.

8. Create Solid Pricing Structure and Property Management Contracts

Once you hire a team. establishing a good pricing structure for your business and creating all the legal documents required to run the business should be the priority. That's because the right approach can generate value beyond management fees for property managers, their investors, and their residents, which reflects Second Nature’s “triple win” focus.

General rental property management fees include collecting the month’s rent, following up on arrears, organizing property maintenance and repairs, and keeping up-to-date on legal issues.

Much of the profit in property management comes from driving better value for investors and residents, and pricing for that value. After all, people are willing to pay for better quality experiences in their homes.

Additional fees, which will help drive company growth, should be communicated during the onboarding process and lease agreement. In other words, they are never about hidden markups. They’re about charging for value and driving great habits.

Fees can be applied on the resident side (for instance, paper lease setup fees, lease renewal fees, late fees, or special programs fee) as well as on the investor side for a number of property management services (inspection fees, vendor screening fees, rent protection or eviction fees).

Again, fees help you drive value for both your investors and your residents, and support your business at the same time. 

Note that because regulations vary across regions, it may not always be possible to charge fees for certain types of services. That's why it's important to discuss any fee and contract proposals with an attorney before implementing them.

9. Execute the Marketing Plan Set Out in Your Business Plan

While it’s true that businesses thrive on referrals and word of mouth, it’s executing on your marketing plan that will help drive more consistent revenue — and help you capitalize on the market research you conducted to assemble your business plan.

As with so many other things, the marketing landscape has changed enormously in just a short time. We’re now living in an era when an active, well managed online presence is critical. 

This means that a robust marketing strategy is more than simply managing a social media account (although this too is important). It also includes investing in search engine optimization for your website, executing on content creation and distribution strategies, conducting networking events, and advertising online.

For optimal property management marketing , where work often stays within specific regional areas, it’s also important to maintain a presence in local business listings.

10. Network with Fellow Property Managers and Owners to Expand Your Business

We touched on networking in the context of a marketing plan, but for new business owners in particular, networking can be a valuable source for those first few clients. 

There’s certainly no shortage of opportunities for establishing your business name, ranging from local vendor fairs to national property management conferences and events with thousands of attendees.

In addition, there are numerous property management associations that provide opportunities for networking, education, and advocacy for property management professionals.

The business and personal development opportunities available through such options present great avenues to expand and optimize your property management business.

11. Write a Resident Retention Strategy - and How You Can Improve the Resident Experience

You should be thinking about the resident experience from the very start. After all, in an industry where churn is the norm, an effective retention strategy pays its own way. To be truly effective, however, it’s key to recognize that “resident retention” is not simply a one-dimensional number at the bottom of a spreadsheet.

The “triple win” approach to resident retention asks the question: “How do we create experiences so good that residents never want to leave?”

Answering that question maximizes residential property owner ROI and boosts property manager success. In other words: A win for residents is a win for investors is a win for property managers.

In the same vein, we often hear from professional property managers that a Resident Benefits Package (RBP) is a powerful way to retain residents over the long term. RBPs can help with resident satisfaction and resident retention rates. After all, a proactive, differentiating approach to resident retention means building experiences that people will pay and stay for. 

This is a useful lens with which to examine the full property manager/resident journey, from move-in to collecting rent payments to move-out, for opportunities to generate resident retention ideas —and deliver those wins.

12. Create SOPs to Handle Complaints, Disputes, and Requests  

Once you have the first few properties under your management, it’ll be important to ensure processes and procedures are in place to handle complaints, disputes, excessive maintenance requests, rent collection issues, and tenant problems . 

In such cases, rather than automatically assuming the resident is the problem, some property managers approach resident issues as behaviors that can be changed. That’s because the root cause is often addressable and the behavior changeable.

This emphasis on the people element pays off — and lets you focus on how to adjust “bad” behavior through benefits and rewards, rather than just being transactional.

This reframing aside, one of the best ways to deal with complaints and disputes is to avoid them in the first place, which often comes down to non-discriminatory tenant screening processes and background checks.

Other standard operating processes include documenting all incidents and updates thoroughly, calling law enforcement in the case of illegal activity, implementing eviction processes if necessary, and staying current and compliant with local laws and regulations.

13. Create and Execute a Strategy to Improve the Resident Experience

Once again, improving the resident experience goes a long way in retaining the residents and creating ancillary revenue streams. 

From the get-go, you can actively ensure great first impressions with services such as move-in concierges or coordinators. After all, a resident who's had a positive move-in experience is a happier one. Happier residents stay longer, pay on time, take care of the property, and make positive recommendations.

Throughout the residential journey, other strategies for improving the resident experience include on-demand pest control , credit reporting, and resident rewards.

Above all, one of the cornerstones of a great resident experience is responsiveness. This responsiveness is a two-way street! It covers improved maintenance service and response times, as well as opportunities for residents to provide feedback through resident surveys.

By setting up this kind of feedback loop, you demonstrate to your residents that their voices matter, which instills a sense of ownership and care that often lead to better property care and longer tenancies.

Property Management Startup Checklist

It’s famously said that property managers are in the business of helping many different people with many different things. And sometimes, this can feel like a lot to tackle, especially at the startup phase. That’s why we’ve assembled this property management startup checklist to help you begin:

  • Write a Property Management Business Plan 
  • File Your Property Management Business 
  • Set Up a Bank Account for Your Property Management Business
  • Set Up Accounting for Your Property Management Business
  • Obtain Required Licenses and Permits for Your Property Management Business 
  • Secure Liability Insurance 
  • Hire Your Team  
  • Create Solid Pricing Structure and Property Management Contracts
  • Execute the Marketing Plan Set Out in Your Business Plan
  • Network with Fellow Property Managers and Owners to Expand Your Business
  • Write a Resident Retention Strategy — and How You Can Improve the Resident Experience
  • Create SOPs to Handle Complaints, Disputes, and Requests
  • Create and Execute a Strategy to Improve the Resident Experience   

How Second Nature Helps Run a Property Management Company Profitably 

At Second Nature, we focus on creating “triple win” experiences for residents, property managers, and investors. This helps property management companies go beyond transactional basics and create new, professional, and holistic experiences that generate growth all around.

We didn’t invent this stuff, and we’re certainly not rowing against the tide! Companies like Google, Uber, and Amazon have already changed how consumers think. A convenient experience is no longer a luxury—it’s an expectation. Accordingly, for property management profitability and growth, experience is the winning strategy.

That’s the insight that led us to create the Second Nature resident benefits package (RBP). It’s a foundational tool to create unforgettable resident experiences and keep your property management company on a growth path. Learn more now .

Operational Efficiency Resident Experience Tips & Trends Checklist

Keep learning

property management business plan doc

How to Optimize Operational Frequency with Processes and Software

Property management software is currently helping property managers establish efficient and reliable processes at a higher rate than ever before in the PM industry. With that development in the proptech industry has come the development of tech for self-managers that has changed the capacity of the accidental landlord. Thus, the demand for efficiency at scale has risen in order to separate the professional from the amateur, and the establishment of processes that allow such a thing has become a critical topic for professional property managers. Optimizing property management processes Carter Fleck of Triton Property Management, a growth-oriented firm out of northern Virginia that is approaching 300 units with larger goals for 2024, joins us to share his expertise on process definition. Fleck is the General Manager responsible for operations and strategic growth, and he has been developing effective processes to ensure efficiency at Scale at Triton, and in the process, he has garnered an understanding of how to do so. “A lot of failing,” says Fleck. “In the early days, we were getting a lot of good and bad feedback, but typically the bad feedback is what you adjust off of.” Fleck believes that assumptions are the enemy when it comes to defining procedures and sourcing software for your PMC. “The image that we use is if you're going to build a sidewalk before people even start walking on a field, it's kind of dumb. You have to see where people will walk first, and then you'll build a gravel path. So number one, you see where they walk, see where their intentions are in the grass, then you build a gravel path. And then eventually, once that walkway is established, that's where you build your processes and procedures.” The analogy is a visualization of the concept that you have to see how people operate before you can establish processes to make how they operate more efficient. Fleck encourages the negative experiences of process breakdown and cites them as the only way to really nail down what your processes should look like. “Over time, between the tenants giving feedback and owners giving feedback, we adjusted our processes. It's a mix between figuring out where the owners walk and where the tenants walk, and then building paths that align.” Fleck details an example of how Triton adjusted its process after an assumption it made got challenged: "We had an assumption that payment plans were helpful for residents," says Fleck. "And so the way we handled delinquency is we would reach out to them and would be like, ‘you need to pay this. Do you have a payment plan option?’ And they would always say yes. Our process was we'll put you on a payment plan, we'll invite you to a payment plan, you'll accept the payment plan, and then we'll monitor the payment plan. That in itself was a lot of work, but we thought it was doing well. But some of the owners that we had managed for mentioned that another property manager doesn't allow any payment plans. And if you're not fully paid up by the end of the month, then the eviction process starts if you’re over $500 due. So we're like 'alright, well, we'll serve you in that we'll change our processes.' And we did, and our delinquency percentage shrunk significantly. So, consistently, by the end of every month, we're around 5% APR. Whereas with payment plans we're like 5 to 10%.” Fleck obviously credits seeing the assumptions in motion as what prompted the need for process iteration, and he firmly believes that making too many of these assumptions is one of the biggest mistakes growing property management companies make. Like any business experiencing growth, process definition is critical to achieve efficiency at larger volumes. What Fleck is essentially advocating for is processes based on what you know, not what you think, and there is a big distinction. Managing property management software Fleck has installed both general and tech-based processes, and cites that understanding of how people interact with processes as the key in both areas. "They don't focus on user experience. That's really important. Number one, how the tenants like the tech, but specifically how the people who are using the tech are gonna adopt it. So when we were choosing a rent inspection software, we had so many people recommend one, software and I, we almost pulled the trigger on it. But then I was like, let's do a trial run on both these two. And we chose the other one because it was way better user experience for property managers. So user experience, both for us and for residents." Tech is a tool that is ultimately as good as its users, and if it's not used correctly or at all, its potential is wasted. An over-reliance on technology can actually go hand-in-hand with an under-reliance, as both often spring up from a lack of understanding of how to choose, implement, and manage it. In this vein, Fleck can't recall many property managers who operate with too much tech. As long as you're not purchasing redundant software and you've done and continue to do your due diligence, tech-based process can make your business more efficient. "I more often find myself having that conversation," says Fleck. "When I'm talking to property managers in my sub-market, who aren't connected with like a NARPM, who aren't connected with like a Crane group, or who aren't connected with a Second Nature, aren't connected to the tune of what the property management industry is doing and the cutting edge of it, I'm just like, 'you could save so much of your time and you could scale this so much more if you only even if you just had tenant Turner, or if you had LeadSimple.'" No matter what your story is a property manager, if growth is in the cards, so is process and technology refinement. Hopefully, Fleck's experience in these areas can help you stay efficient and organized as door counts grow.

property management business plan doc

Why offer a tenant benefits package?

In the residential real estate sector, like everywhere else, residents and property investors alike are getting younger – and with this generational shift comes expectations for a certain level of convenience and support. To put it bluntly, today’s residents want their needs proactively anticipated. It’s something they're willing to pay (and stay) for. That’s where a tenant benefits package comes in. In this article, we’ll explore what a tenant benefit package is, how it improves the experience for both property managers and tenants, and crucial mistakes to avoid. Before we get into the details, we want to give a shoutout to our very own “Resident Benefits Package” – which is how we refer to the benefits comprised in the “tenant benefits package.” “Tenant” is not yet a legacy term, but we here at Second Nature are trying to evolve it. That’s because, in our experience, property managers work hard to make renters feel like they’re not just parties to a contract – they’re residents. On one hand, this is just humans being humans, but on the other hand, it also encourages them to invest in care for their new home and add value to the property. Ready to get started now? Build your Resident Benefits Package today. What is a tenant benefits package? A tenant benefits package is typically a bundle of services, conveniences, and provisions offered by a property manager on top of the basic lease agreement. They represent a triple-win situation for property managers, residents, and property owners, as they enhance the overall rental experience, generate additional income, and protect the real estate investment. It might include conveniences such as online monthly rent payment options, or portals for submitting maintenance requests and tracking their status. It could also include various financial perks, such as credit rating improvements that are contingent on on-time rental payments, or discounts on nearby services such as fitness centers. It might also include amenities ranging from move-in concierge or utility set-up services, to identity protection services, to HVAC filter delivery. The cost for resident benefits packages is typically included in the lease and added as a monthly fee, with the fee being dependent on the specific benefits. Indeed, the benefits contained in a tenant benefits package will vary depending on the property manager and the type of rental property. The overall goal is to provide tenants with an enhanced quality of life while simplifying the experience of renting. At Second Nature, we pioneered the only fully managed resident benefits package, in response to PMs who wanted to make their business stand out. Our RBP includes an array of services and supports for residents, from filter delivery to credit building to maintenance. Why should property managers offer a tenant benefits package? Beyond the triple-win considerations mentioned just above, there are compelling and concrete reasons why property managers should offer tenant benefit packages. We'll turn to these now. Ancillary revenue Some tenant benefit packages include optional services or add-ons that can generate additional revenue streams for the property manager. This might include things like renter insurance or HVAC filter delivery. Resident experience Tenant benefit packages deliver numerous savings and value to tenants, beyond the value they would get if they were obtaining the same benefits "à la carte." Additionally, by offering additional services and conveniences, benefit packages can make tenants feel valued and more satisfied with their living experience. For instance, maintenance hotline requests, tenant portals, and air filter replacements all make life easier. Add-on services like identity theft protection can offer a sense of security. And discounted renters insurance coverage, utility concierge services, or other perks can save tenants money. Decrease tenant turnover and vacancy rates In a competitive rental market, tenant benefit packages can be a major differentiator toward boosting retention rates and reducing vacancy rates. Properties that offer these packages can also attract a wider pool of qualified tenants, and potentially command higher rents. Note that certain benefits in the package, like online rent payments and maintenance requests, can automate tasks and free up the property manager's time. This allows them to focus on more value-added initiatives. How does the tenant benefits package improve the tenant experience? Tenant benefit packages can significantly improve tenant satisfaction in several ways, by making life easier, more convenient, and potentially more affordable. For instance, if an online portal (a baseline feature for most property management software) is included for rent payments and maintenance issues and requests, this eliminates the hassle of writing checks or waiting on hold to speak with someone about a clogged drain. In other words, tenants have the peace of mind of knowing they can manage their tenancy 24/7 from the comfort of their own devices. Some packages might include features like filter delivery services or regularly scheduled HVAC maintenance. This frees tenants from having to remember these tasks – and ensures their apartment is well-maintained. Certain packages might also offer "verified vendor" services – in other words, a vetted vendor network that can help provide a more secure feeling to residents when service providers are on-site. On the financial side of things, a benefits package might offer discounts with local suppliers for various goods and services, or on a renters insurance policy obtained through the property manager (with applicable waivers for residents who have their own insurance). This can save tenants money on a necessary expense. Some packages also help residents with their credit scores via credit reporting and credit building services, so they can transition from renting to home buying when the time is right. The idea is that the credit reporting program reports on-time rent payments automatically to all credit bureaus, helping residents build their credit simply by paying their rent on time. Some benefit packages include resident rewards programs that represent a powerful and positive incentive for on-time rent payments, including gift cards or cash. As far as living perks go, packages sometimes include added benefits such as access to fitness centers or community events. This provides tenants with additional spaces to relax, socialize, or stay healthy. Packages can include security deposit alternatives that serve to provide a means for residents to be financially liable for damages without having to pay a significant lump sum upfront, such as pure insurance, surety bonds, and ACH authorization programs. Ultimately, tenant benefit packages create a more professional and responsive image for the property management company, which helps tenants feel valued and allows them to experience a smoother, more stress-free rental experience. What are the mistakes to avoid when offering tenant benefits packages? Property management companies should take care to avoid certain pitfalls when implementing tenant benefit packages to ensure they are providing true value to tenants as well as delivering profitability to the PM company itself. For instance, it's important to ensure that the services you're offering are actually relevant to your target renters. For example, young professionals might appreciate discounts on gym memberships, while families might prefer pet-sitting services. You should also take care to clearly communicate what's included and not included in the package to new residents. Don't oversell the benefits – focus on how they genuinely improve the living experience. It's also very important to set realistic expectations for response times on standard maintenance requests, emergency maintenance requests, or virtual concierge services. Likewise, be clear on all available payment methods, as well as rent due dates, late fee structures, and any associated payment processing fees. If your package includes services from third-party vendors, ensure that these vendors are reputable and reliable. Research their customer service record and responsiveness to ensure a smooth partnership and a positive experience for tenants. Above all, regularly monitor the usage of different benefits within your benefits package. This can help you refine your offerings and ensure you're not spending where spending is not required. Looking for a Resident Benefits Package? If you’re looking for a “plug and play” resident benefits package, Second Nature’s RBP is the way to go. Designed to be easy to implement and simple to use, all the services it includes are managed by Second Nature – which means there’s no day-to-day upkeep required from the property manager: Second Nature keeps it running. It’s a simple way to grow your business and create great experiences that residents will pay and stay for. Learn more about our fully-managed Resident Benefits Package.

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How to Create a Commercial Property Management Business Plan

Business plans are a crucial document for any company. They help map out the goals for your business, how you intend to achieve them and keep up with constantly changing customer needs.

To help you build an effective commercial property management business plan , we’ve created a helpful resource that details the different sections to include.

creating a business plan

What Makes an Effective Business Plan?

  • The Core Element of a Business Plan

Company Overview

Industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, financial plan, commercial property management specific elements of a business plan, screening tenants and clients, collecting rent and arrears, inspections and maintenance.

A well thought out business plan is crucial. It should cover all aspects of your business, from the top-level overview to the finer details such as financial forecasts and marketing plans. Go into detail — and then some. Treat it as if every one of your potential clients will read it and decide whether they should work with you.

An effective business plan keeps you on the right track and gives you something to measure progress against, but it also allows you to discover potential opportunities and identify any shortfalls.

You might be wondering how often you should create a business plan — there’s no right or wrong answer. Business plans should be created at the start of your business journey. After that, they should be reviewed regularly, typically once a year. If your business starts to go in a different direction, it might be time for a new business plan.

The Core Elements of a Business Plan

Several areas will feature in a business plan, no matter what industry you’re in. We’ll take a brief look at what’s included in each section. It’s worth keeping in mind that this list isn’t exhaustive — make sure your business plan caters for your specific needs.

The first place to start is the company overview. Think of this as a profile for your business. Include factors like the company name, company history, your current location and a summary of your commercial property management services.

Conducting industry analysis is essential so you understand the landscape you’re operating in. As the industry changes and progresses, this section should be continuously monitored and updated.

Talk about the property management industry as it stands — any trends, developments, economic conditions or wider societal impacts.

Your customers are what keeps you in business, so it’s crucial to identify who they are and how you’ll reach them. Identify your target market and customers in detail. 

Think about demographics, the types of property they own, how much property they own and where their property is located. It’s then worth segmenting your customers into different categories. This will ensure you’re tapping into the right customer needs with your marketing and operations efforts.

Conducting competitor analysis is important for creating your business plan. You should always know who your competitors are so you can monitor their activity and ensure you have a competitive edge.

List direct and indirect competitors within and outside the property management industry. Then consider your business — how do you compare to your competitors? Do you have any advantages or shortfalls? By answering these questions, you’ll identify ideas for growth, room for improvements, as well as determine what you do well and warrants the extra investment.

Next up is your marketing plan. While your marketing plan should always be adaptive and flexible to meet the needs and demands of your customers, it’s important to get as much information as you can into your business plan.

Think about your value proposition and the USPs your business offers to its customers. Consider the types of marketing activities you’re likely to invest in. Online marketing, networking, paid, organic and referrals are just some ideas to get you started.

The operations plan is a central part of your commercial property management business plan — it’s what keeps your business running.

Start with your people. Outline management, the roles and departments that make up your property management business structure.

Then take a look at how your business operates. What services do you offer? Do you use or plan to use any property management software ? Do you have specific processes that help your business run smoothly? Are there any key milestones to take into account?

We’ve now reached one of the most crucial parts of the business plan; financials. The financial plan should be as in-depth as possible. Not only will it allow you to plan your business activity effectively, but it’ll also ensure you’ve budgeted for every eventuality and considered revenue, reinvestments, budgets and any potential unexpected expenses.

Work with your finance team to prepare budgets, cash flow projections, revenue streams, cost drivers, profit and loss statements, forecasted growth and more.

While all of the above sections should be included and specific to your business, several extra sections are more applicable to property management businesses.

A large part of property management is screening potential tenants and clients. Making sure your clients are reputable and financially stable is important. Once you’re past this stage, you need to select the right tenants for their properties. 

Are they reliable at paying rent? Do they have sufficient funds for the deposit and rent payments required? Have they gained a positive reputation as tenants? This process should all be factored into the business plan.

Within property management, a robust, organised system is needed for collecting rents and arrears. This ensures your customers are paid on time and aren’t left out of pocket. Collecting rent and arrears can take up a lot of a property manager’s time, so identifying a smooth and efficient process will reduce any risks surrounding this area.

Finally, inspections and maintenance make up a large part of a property management company’s service offering. Your business plan should detail the inspection process, the criteria within the inspections and the timeframes for when they’re carried out.

You should also establish your maintenance plans. Do you have an in-house team? Or do you work with an external contractor? What’s the process for scheduling and carrying out maintenance works promptly?

Are You Looking for the Background Information to Help You Develop Your Business Plan?

Then you’ve come to the right place . The property management landscape is constantly changing and can be challenging to keep up with, especially when you’re already busy with your day-to-day tasks. Our report will help you stay up to date without taking up too much of your time. 

Simply click the link below to download your copy.

The State of Property Management 2022

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How To Develop A Property Management Business Plan

Jessica Hopkins

Get tips on how to use Hostfully to optimize your vacation rental business and make more profit.

What’s in this article?

You’ve already decided to start a property management business . The first thing you’ll need to do is put together a comprehensive property management business plan. Having everything written out will help you run a very focused business. Your property management business plan should contain a detailed proposal in which you address all of the following:

  • Setting up your company
  • Choosing a business model
  • Setting up short-term goals
  • Learning local laws and getting certified
  • Setting up an organizational structure with potential employees
  • Defining base services to clients/owners/tenants/guests
  • Defining perks and extra services to clients/owners/tenants/guests
  • Setting up a fee structure
  • Maintaining properties
  • Getting the properties – locations, size, target rent, target tenants
  • Marketing to tenants and guests
  • Maintaining clients/owners/tenants/guests
  • Setting long-term goals

Property management can be a lucrative way to get involved in real estate and become your own boss . Let’s say you enjoy the nuts and bolts of managing properties, from getting the yard work done to communicating with guests.  If this is true, starting your own property management business could be the start of something great.

Property management businesses are always in demand. This is because property owners frequently want to rid themselves of the burden of taking care of a property or two. Especially if those are in another town or state.

So first, you’ll need a plan.

Property management business plan: Before you start

Before starting any business, you should put together a business plan . A property management business plan is specific to your business, market, and ideal customers. Different states have different requirements for property managers, so be sure to check up on yours. And, your property management business plan should reflect those differences.

In your property management business plan, you must indicate who are your clients going to be and how you will get them . Choose a business model and think about your short-term goals, then outline them. According to Moneycrashers , the easy part will be getting set up as an LLC, which you can do online, by yourself, without an attorney. You will then need to set up your office – whether at home or elsewhere – with all the necessary office materials.

Learning your laws and updating your resume

In some states, such as Texas, New York, and Colorado, you must be a licensed real estate broker before you can manage properties. If you are already a licensed broker, or agent working towards becoming a real estate broker, then you should mention this in your property management business plan.

Denise (Deni) Supplee, a property management specialist and the Operations Director of SparkRental , emphasizes the importance of knowing your laws . “Not just the state landlord-tenant laws,” she adds, “but also contact your local housing and zoning offices to be sure that there are no registration or inspections required.” Supplee recommends getting very familiar with the Fair Housing Law .

Your education and certification levels should be reflected in the plan. If your state requires you to be a real estate broker or to work with one, you will need to detail when and how you will get your license. Also detail how you will take your continuing education credits. Your state may only require that you register or get a license as a property manager. If so, make sure you understand which classes you’ll need to take in order to obtain that license or certification. Be aware of the deadlines, as well.

You may plan on going at it alone for a while. But as you expand you’ll need employees. So, start thinking about an organizational structur e right now. Will you have a portfolio or departmental structure? Think about it, and add it to your plan.

Issues your plan needs to address

Your business plan will need to reflect your entire business . From who your clients are, though how you’ll get them, to how you’ll keep them, and everything you need to do for each of those. You should also define your base services vs. that little bit of extra you can offer.

Clients: who are they and how to find them

Your clients are the people who own properties you will be taking care of. Joining real estate networking groups, Facebook groups for rental advertising and other business networks will benefit you either directly or through word of mouth. Just be wonderfully social and friendly .

Also, many people are now renting their properties out to short-term vacationers. Add a section to your property management business plan about vacation or Airbnb properties. Take beautiful pictures and draft well-written narratives about the unit you’re managing. Offer perks like welcome gifts or baskets, and local recommendations about your city and neighbourhood. Everyone will appreciate it.

Keep in mind that the guest experience is constantly changing . Make it your mission to know what people want and need right now. Be the person who always offers a little extra.

Dedicate space in your property management business plan to the tenants and guests . They are the ones who will be living in the property you manage. Think about how to find them, should you post online ads, rely on word of mouth, or put effort into beautifully written vacation listings. It depends on the property you’re managing and the type of guest you want to attract.

Also consider how you will vet them . Supplee suggests the vetting process needs to be rigorous . “Screen those prospective tenants so thoroughly you know what they eat for breakfast. It goes beyond just doing a credit check. Conduct criminal background and eviction histories on all those over 18. Never go by a hunch or a feeling .”

Common property management business plan sections

We already mentioned you’ll need a section on your continued education and how to get it, and a section on who your clients are and how to get them.

The key to creating the property management business plan is to treat the plan as if every one of your potential clients was going to read it . Make sure to put as much information into your property management business plan, in an organized fashion so that you can refer to it later and look things up as needed.

Make sure you clearly define the base services from extra services. The base services are:

  • Evaluating properties
  • Marketing properties
  • Screening tenants
  • Collecting rent
  • Regular inspections
  • Repair and maintenance

All pretty straightforward, right? It’s how you do some of these things that make people see you’re giving them a little extra. Think of a unique way to offer these services, and market those as extras. Creativity pays off.

According to Jeff Miller, the co-founder of AE Home Group , when it comes to property management, “systems take the longest to build.” He adds that beginners should “use an off-the-shelf system like Hostfully to get a head start in the process. As you learn your specific business’ needs, iterate and improve from there.”

Maintenance of the property is something that you should elaborate on in detail. Teris Pantazes, CEO and Founder of EFynch.com, says you should have a clockwork-like system for maintenance. “For your own operations, make sure to have failsafe reminders in place to NEVER forget deadlines. And this includes accounting or annual maintenance that needs to be taken care of.”

He suggests you add secondary reminders to deal with things like “county inspections, license renewals or scheduling tenant closeouts – there is never an excuse for missing these .”

And speaking of repairs and maintenance, there will always be unexpected repairs. While Pantazes advises to “have a good method of getting bids for projects on the home. This would include a plan for both planned and unplanned repairs,” Supplee urges to “make the inspection report mandatory! This protects the landlord should there be damage and the tenant forgets to turn it in.”

Pantazes claims the best advice he can give for developing a business plan is to have “a feature of your service and make sure it is extraordinary . You need to have one feature that you can PUMP in addition to the nuts and bolts of the business.”

Jeff Rohde, author at JScottDigital.com says one of the most important things when developing your property management business plan is the focus on a “specific real estate asset class, and then ‘drill down’ to a specific sub-class.”

A residential example would be to decide if you’re doing for a single or multi-family homes. After that, narrow it down by price range, geographic area, and a number of units. A commercial example would be deciding on multi-tenant retail or office type of property. “After you chose that, focusing on the class of property (A, B or C), and the property size in terms of square footage.”

This is how you’d develop your niche , because, as Rohde puts it, “tenant personalities and issues, wants and needs, will be similar. Owner personalities and investment goals will be similar. And the skill set that the property manager develops will easily transfer to similar properties to manage.”

Consider your property management business plan a living document that you can use and add to as your business grows over the years.

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Free Property Management Templates

By Diana Ramos | October 24, 2017

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For property managers and landlords, maintaining accurate records is important not only for staying organized, but also for providing legal protection. Accurate property management forms can help you meet state and local requirements while also improving the flow of your business operations. And, efficiency and security contribute to a positive customer experience. To support your management process and your relationship with tenants, you can download free property management forms from the list below. Choose from 18 professional templates, including checklists, receipts, and property management agreement forms. These are generic templates designed to be customized for your specific needs, so it’s crucial to check state guidelines to make sure that whatever forms you are using follow proper legal requirements.

Property Management Templates

Property management spreadsheet - excel.

Property Management Spreadsheet Template

‌ Download Property Management Spreadsheet

Manage finances for multiple properties with this Excel template. The spreadsheet lists rental income and expenses so that you can quickly view which properties are most profitable. While this spreadsheet is designed for tracking financial data, you can easily modify it to include tenant details and other property management information.

Property Management Agreement Template

Property Management Agreement Template

Download Property Management Agreement Template

Word  |  PDF

A property management agreement form provides a binding contract between a landlord and a property manager in order to protect both parties and provide clear expectations. This template provides a basic outline that you can edit to suit your specific needs. A typical agreement describes the property manager’s responsibilities, payment details, dates of service, and other terms.

Property Management Checklist Template

Property Management Checklist Template

Excel  |  PDF

Having an organized checklist of tasks to follow can make the management process feel less overwhelming, reduce the chances of forgetting important duties — especially those that affect legal compliance — and keep your business operating smoothly. Anything that fosters good business practices can reinforce a positive reputation with tenants. Use this template as is, or adjust it to create your own comprehensive checklist.

Vacation Rental Property Management Checklist

Vacation Rental Property Management Checklist Template

Download Vacation Rental Property Management Checklist

This checklist template is specifically for vacation properties, allowing you to create a detailed list of duties, from marketing and leasing to cleaning and exterior maintenance. You may want to create separate checklists for seasonal responsibilities or keep administrative tasks separate from maintenance duties. No matter how you use the template, a simple checklist can help you stay on top of managing vacation rentals.

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Maintenance and Inspection Templates

Maintenance work order template - excel.

Maintenance work order template

Download Work Order Template

Excel | Smartsheet

Use this maintenance work order template for repairs or routine maintenance projects. The template includes important details, such as the terms of service, the work description, itemized costs for labor and materials, and an approval signature. Keep copies of your work orders so that you have detailed records of maintenance issues and associated costs.

Maintenance Log Template

Maintenance Log Template

Download Maintenance Log Template

Record maintenance data in a running log in order to keep track of damages, repairs, and preventive maintenance. Issues may include updating household appliances, ordering repairs, or preparing a unit for new tenants. This simple log template can help ensure that you approve and complete maintenance requests in a timely manner.

Property Management Inspection Checklist

Property Management Inspection Checklist Template

Download Property Management Inspection Checklist

Use this inspection checklist as a move-in or move-out form. Edit the checklist so that the list of items conforms to your property, and include any necessary move-out tasks, such as collecting keys or returning a security deposit. An inspection checklist can help keep you from overlooking items and can provide a comparison between the property’s move-in and move-out condition.

Commercial Property Inspection Checklist

Commercial Property Inspection Checklist Template

Download Commercial Property Inspection Checklist

Designed specifically for commercial properties, this inspection checklist includes exterior and interior spaces, such as common areas and elevators. Depending on the size and type of building, you may need to add details to or remove details from the checklist. To meet safety standards for commercial buildings, include items such as emergency equipment, heating and cooling systems, and accessibility requirements.

Leasing Templates

Rental application template.

Rental application template

Download Rental Application Template

Excel    |    PDF

A rental application helps you collect and verify tenant information, including references and rental history. You can customize the template to include whatever instructions or disclosures you need. You can share this PDF application with prospective tenants via a website, an email, or a printed copy.

Tenant Reference Check Template

Tenant Reference Check Template

Download Tenant Reference Check Template

Excel  |  Word  |  PDF

This simple template can help you organize your process of checking references, ensuring that you’ve contacted all individuals and verified important questions. This form also makes it easy to compare applicants if you are choosing between multiple renters. 

Rent Receipt Template

Rent Receipt Template

Download Rent Receipt Template

Providing rent receipts and maintaining copies creates important documentation for both tenants and property managers. This Excel template has sections for listing landlord and property information, payment date and method, rental period, and more. Tenants may appreciate receiving a rent receipt for their own tax records or other purposes.

Security Deposit Receipt

Security Deposit Receipt Template

Download Security Deposit Receipt

This receipt template includes landlord and tenant details, plus information regarding the terms of refunding a security deposit. If you want to include the terms described in a lease agreement, simply copy and paste that text into this Word template. Typically, you refund a security deposit to tenants upon their moving out, provided that the residents haven’t caused damages to the unit beyond the normal wear and tear.

Month-to-Month Rental Agreement

Month to Month Rental Agreement Template

Download Month-to-Month Rental Agreement

A month-to-month rental agreement can provide flexibility for both tenants and landlords. Use this contract template to describe the terms of a month-to-month lease, including the cost of rent and the payment due date, the number of occupants allowed, and other agreements. The landlord and tenant sign the template to create a binding agreement. 

Lease Amendment Template

Lease Amendment Template

Download Lease Amendment Template

If you need to make changes to a lease, an amendment describes the updates and allows tenants to agree to the changes. As with any contract template, check your state laws or consult with an attorney to ensure that you are following proper guidelines when creating or changing a lease agreement. 

Lease Extension Template

Lease extension form template

Download Lease Extension Template

If a tenant and property manager decide to renew a lease that is ending, an extension agreement can briefly describe the continuing terms of the lease. It’s important to document these changes so that tenants receive clear communication and so that all agreements are in writing. This template provides a simple outline that you can modify for your specific needs.

Lease Termination and Tenant Vacancy Templates

Tenant to vacate form.

Tenant to Vacate Form Template

Download Tenant to Vacate Form

Tenants can use this form to notify landlords or property managers that they intend to move. Offering a notification in writing creates a record of the date of the alert and provides landlords with a tenant’s forwarding address and contact information. 

Notice to Pay Rent or Quit

Notice to pay rent or quit

Download Notice to Pay Rent or Quit

A notice to pay rent or quit informs tenants that the rent payment is overdue and serves as a warning that failure to comply will result in legal action. The notice provides instructions for paying the amount due (including any late fees) or vacating the property by a certain date.

Eviction Notice Template

Notice of Eviction

Download Eviction Notice Template

An eviction notice provides tenants with a specific period of time, such as 60 days, to move out of a rental property. Rules related to evictions and the amount of time tenants have to vacate may vary in different geographical locations. Maintaining records of tenant evictions can provide documentation that you may need if the eviction process leads to legal proceedings.

What Is Property Management?

In its broadest sense, the term property management encompasses all the duties and responsibilities involved in the administration and oversight of real estate. We typically use this term in the context of managing rental properties. A landlord may take on these tasks independently, or hire a property management company to manage properties and tenants. In some geographical locations, the municipal government may require a landlord to use a property management company if said owner lives far from the apartment or home that they are renting out. Rules and regulations for property management companies vary depending on location, but many states require managers to have a real estate license in order to provide services. The various elements of property management include building maintenance, financial management, working with insurance companies, and consulting with attorneys to address legal issues. 

When it comes to the responsibilities associated with leasing properties, there is a tenant lifecycle that begins with attracting renters, continues with screening and retaining renters, and concludes with turning units around after tenants move out. For a quick overview of some common tasks related to this lifecycle, here is a partial list of property management responsibilities:

  • New Tenants: Attracting new tenants includes setting appropriate rental rates, marketing the property with high-quality photos, advertising the unit online (including on your own website if possible), and hosting open houses. Once you have potential tenants, it’s time to undertake a screening process, which may include an interview, an application, a background check, and a reference collection. You will need to give new tenants a lease and any other agreements, and, after you collect a security deposit and rent payment, you’ll provide the tenant with keys. You will copy and retain all signed documents and complete any administrative tasks in order to update tenant information and verify payments.
  • Current Tenants: When new tenants are going through the orientation process and signing agreements, make sure that you clearly state expectations to avoid issues later. Maintaining positive relationships with renters helps with tenant retention, which can save time and money. You should document for reference any communication or issue that arises with a tenant. Other ongoing tasks include performing routine maintenance on properties, dealing with repairs, collecting rent payments, and notifying tenants when it is time to renew a lease. 
  • Tenant Turnaround: Hopefully, tenants will stay on top of payments and provide adequate notice when they decide to move. If not, you will have to provide warning notices to a tenant, which can ultimately lead to an eviction process. When tenants are moving out, you conduct an inspection to determine whether they are responsible for any needed repairs. Their portion of that responsibility determines the amount of their security deposit refund. As you prepare the unit for the next renters, tasks focus once again on attracting new tenants, thus, restarting the tenant lifecycle.

Management companies typically create and follow a property management policies and procedures manual in order to create consistency in business practices and establish clear guidelines for handling all of the tasks listed above, and more.

Improve Property Management with Work Management in Smartsheet

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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8 Business Plan Templates You Can Get for Free

Kody Wirth

8 min. read

Updated April 10, 2024

A business plan template can be an excellent tool to simplify the creation of your business plan. 

The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.

The only issue? There are SO many free business plan templates out there. 

So, which ones are actually worth using? 

To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now. 

These are listed in no particular order, and each has its benefits and drawbacks.

What to look for in a business plan template

Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:

  • Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
  • Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections. 
  • Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
  • Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum. 

1. Bplans — A plan with expert guidance

Preview of Bplans' free business plan template download asset.

Since you’re already on Bplans, I have to first mention the templates that we have available. 

Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.  

The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources. 

Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.

Download: Traditional lender-ready business plan template or a simple one-page plan template .

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2. SBA — Introduction to business plans

property management business plan doc

The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide. 

While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.

The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.

Explore: The SBA’s planning guide and free templates

3. SCORE — Planning workbook

property management business plan doc

SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.

The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.

You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.

Download: SCORE’s business plan template

4. PandaDoc — A template with fillable forms

property management business plan doc

PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions. 

These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.  

But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options. 

Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.

Explore: PandaDoc’s business plan template library  

5. Canva — Pitch with your plan

A sample of the 696 free business plan templates available from Canva. The templates represented here are for a restaurant and two options designed around a minimalist beige aesthetic.

Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.

You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan. 

You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.

Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used. 

To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva. 

Explore: Canva’s business plan gallery

6. ClickUp — The collaborative template

Preview of ClickUp's business plan template within the project management platform. It includes a number of fillable cells to help guide the creation process.

Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.

Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool. 

There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team. 

These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors. 

But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.

Sign Up: Get a free trial of ClickUp and explore their template library

7. Smartsheet — A wide variety of templates

A preview of the Smartsheet business plan template. It provides a preview of the cover page, directory, and small views of the remaining template pages.

I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide. 

They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.

Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.

At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.

Explore: Smartsheet’s business plan template library  

8. ReferralRock affiliate marketing business plan

Preview of the ReferralRock affiliate marketing business plan template. It just represents the cover page of the full template.

I’m adding ReferralRock’s template to this list due to its specificity. 

It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business. 

Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.

So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.

Download: ReferralRock affiliate marketing business plan template

Does it matter what business plan template you use?

The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work. 

What it ultimately comes down to, is what sort of value you hope to get from the template. 

  • Do you need more guidance? 
  • A simple way to structure your plan? 
  • An option that works with a specific tool?
  • A way to make your plan more visually interesting?

Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit. 

And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running. 

If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool . 

If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Kody Wirth

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Start your business plan with the #1 plan writing software. Create your plan with Liveplan today.

Table of Contents

  • Qualities of a good template
  • ReferralRock
  • Does the template matter?

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How To Create An Effective Property Management Plan

Updated: Apr 2

property management business plan doc

An effective property management plan is the cornerstone to achieving success in the rental industry. For this, we made a guide that will cover the essential steps to creating an efficient plan, helping property managers and landlords alike streamline their operations, optimize financial management, and ultimately maximize the value of their property investments.

In today’s post, we will give you a brief guideline to help you navigate this process.

What Is A Property Management Plan?

Let’s begin by reviewing what exactly this type of business plan is. This plan is a document that establishes the direction and steps that will be employed to secure the success of your rental business.

A management plan is a financial and operational strategy for ongoing property management. It's a valuable tool used by property managers that reflects the layout of how the client’s objectives will be achieved while also providing them with an understanding of the income that can be expected from the rental.

Not only will your income stream do well under a good strategy, but you can adjust your plan according to outcomes. It’s great to recognize that goals and the best steps for success will change along the way as you grow and get more experience. According to this Tampa property management company , there are a few detrimental reasons as to why you need a business plan. Without a plan, you may lose focus, and your energy may drop. A proper plan keeps you on the right path, offering clear guidance and direction.

Learn the Laws And Regulations

Before drafting the plan, we suggest familiarizing yourself with the relevant laws and regulations governing property management in your jurisdiction. This includes federal, state, and local laws related to property ownership, tenant rights, building codes, and safety regulations. Understanding and complying with these regulations will help you avoid legal issues and ensure a smooth property management experience.

Research The Property

Preparing the management plan involves analytical research on the regional and neighborhood market as well as a thorough assessment of the specific property. An area market analysis report should incorporate information about the overall region where the property is located. Examples of information that is typically researched and included in the report are population statistics and trends, major employers of the area, average incomes and employment data, and nearby transportation facilities, among other things.

The neighborhood analysis should begin with a tour of the surrounding area where the property is located. The property manager should assess major factors such as boundaries and land usage, local building codes and regulations, like talked before, transportation and utilities, the economic value of the land and property area, neighborhood amenities, and facilities.

An analysis of the specific property familiarizes the property manager with the nature and condition of the property and how comparable it is in its value relative to similar properties in the neighborhood.

Provide Financial Reports

The types of financial reports that should be included in the property management plan will sometimes vary depending on the client’s objectives and the type of property they own. However, three major reports that should always be included are a one-year operating budget, a five-year forecast, and a comparative income and expense report.

State Services Offered

You now have a large list of ideas, thoughts, and dreams about your business. It’s time to formalize those ideas and get them into an organized and achievable plan. What does the business offer clients? What comes in standard packages, and what must be paid for additionally to complete?

Screening tenants: What is your process for screening tenants? Lay it all out in the plan and include information about your compliance with federal, state, and local laws when screening. If you want to make it even more comprehensive, you can include the expected turnover rate can make for an interesting metric here.

Inspections and maintenance: A complete guide of inspections needed, maintenance schedules, and what needs to be done in the case of an emergency should also be included in the business plan.

Rent collection: In this section, describe how you will collect rent, the methods you are willing to adopt, and how.

Thinking of creating the plan all on your own? We want to offer a piece of advice for those who want to embark on this journey alone. Landlords looking to create an efficient property management plan can greatly benefit from the expertise of a professional property manager. When they work with a property manager, landlords ensure that their plan is based on a thorough understanding of the laws and regulations, comprehensive research on the property and its surroundings, and accurate financial reports. According to Ohio Cashflow , the managers possess specialized knowledge and helpful experience that, usually, a landlord lacks. Therefore, they can provide valuable guidance in defining the services offered and implementing and adapting the plan as needed.

With this partnership, landlords can enjoy peace of mind knowing that their rental properties are managed effectively and efficiently. Together, landlords and property managers can achieve success in the rental industry, ultimately maximizing the value of their property investments.

Get in touch with us today and learn more about our services.

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Optimizing Rental Income: Strategies for Property Owners in Tacoma

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Property Development Business Plan Template

Written by Dave Lavinsky

property development business plan

Property Development Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their property development companies.

If you’re unfamiliar with creating a business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a property development business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Property Development Business Plan?

A business plan provides a snapshot of your property development business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Property Development Company

If you’re looking to start a property development business or grow your existing property development company, you need a business plan. A proper property development business plan will help you raise funding, if needed, and plan out the growth of your business to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Property Development Companies

With regards to funding, the main sources of funding for a property development company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for property development companies.

Finish Your Business Plan Today!

How to write a business plan for a property development company.

If you want to start a property development company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your property development business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of property development business you are running and the status. For example, are you a startup, do you have a business that you would like to grow, or are you operating property development businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the property development and real estate industry.
  • Discuss the type of property development business you are operating.
  • Detail your direct competitors. Give an overview of your target market.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of business you are operating.

For example, you might specialize in one of the following types of property development businesses:

  • Single-family detached housing : these types of property developers build free-standing residential buildings for sale.
  • Multifamily housing: these types of property developers build apartment buildings, condos, and mixed-use developments.
  • Developing and Subdividing Lots: these types of property developers purchase property, either developed or undeveloped, and clear it and prepare it for sale to builders.
  • Commercial buildings: these types of property developers build and manage commercial buildings such as shopping centers or offices.

In addition to explaining the type of property development company you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the property business?
  • What milestones have you achieved to date? Milestones could include the number of properties developed, reaching X percentage of vacancy/occupancy, reaching X amount of revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the property development industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the property development industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your property development business plan:

  • How big is the property development industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your property development company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your property development business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, families, and small businesses.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of property development business you operate. Clearly, families would respond to different marketing promotions than businesses, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other property development businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes realtors, foreclosure markets, rental housing, or companies purchasing and remodeling their own building. You need to mention such competition as well.

property development competition

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of property development company are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide finance packages?
  • Will you offer amenities or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a property development company, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of property development company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you specialize in single-family detached housing, mixed use developments, or shopping centers?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the project types and/or services you offer and their prices.

Place : Place refers to the site of your property development company. Document where your company is situated and mention how the site will impact your success. For example, is your property development business located in a business or industrial district, or is it a standalone office surrounded by models? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your property development marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday Short-Term Processes

In this section, include all of the tasks involved in running your property development business, including answering calls, meeting with potential customers, performing construction, showing properties, etc.

Long-Term Goals

Your long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth home, or when you hope to reach $X in revenue. It could also be when you expect to expand your business to a new city.  

Management Team

To demonstrate your property development business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing property development businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your management team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a property development business or successfully running a construction project management firm.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you develop 5 or 25 properties per quarter, and/or offer property management services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your property development business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a property development business:

  • Cost of construction equipment and supplies
  • Cost of contract labor
  • Cost of office space and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your model properties’ blueprints or a breakdown of development types you offer.  

Writing a business plan for your property development company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the property development industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful property development business.  

Property Development Company Business Plan Template FAQs

What is the easiest way to complete my property development business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your business plan.

How Do You Start a Property Development Business?

Starting a property development business is easy with these 14 steps:

  • Choose the Name for Your Property Development Company
  • Create Your Property Development Business Plan
  • Choose the Legal Structure for Your Property Development Company
  • Secure Startup Funding for Your Property Development Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Property Development Company with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Property Development Company
  • Buy or Lease the Right Property Development Equipment
  • Develop Your Property Development Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Business
  • Open for Business

Don’t you wish there was a faster, easier way to finish your Property Development business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to hire someone to write a business plan for you from Growthink’s team.

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

Business Plan Writer Moscow

A well written business plan is an essential component for any company seeking to raise capital. Our team at Prospectus.com has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and 144A funding, spanning a wide range of industries across the globe. We have been involved in thousands business projects and assisted with business planning, offering and private placement setup, feasibility studies, drafting financial projections, both for private companies and those seeking initial public offerings or listings on a stock exchange.  Our team is a recognized leader in business plan development. In fact, our CEO is the Chairman and Founder of  Borders.org  ( Business Plans Without Borders ), a not-for-profit 501c3 organization which assist low income families as well as refugees and immigrants with business plan writing services and grants.

Our Team’s Business Plan Advisory Services Value-Proposition:

  • Our staff are known as one of the most reliable and affordable Business Plan developers in the U.S. and worldwide. Our straight forward and honest assessment of one’s business is one of our strongest characteristics
  • Offices and associates in numerous countries, including New York, London, Hong Kong Beijing, Singapore and Seattle
  • 1 to 2 weeks’ average time for completing business plans
  • Proven track record of saving entrepreneurs thousands of dollars in needless spending while developing the business plan
  • Ability to draft your business plan and prospectus or private placement memorandum or offering memorandum for debt or equity offerings or any other service and package    everything as one price
  • We are somewhat of a one stop business for most of the startup and later stage company needs.

Moscow Business Plan Options

There are mainly two types of business plans that are written in Moscow: capital raising business plans and management or managerial business plans.

Raise Capital with a Business Plan

Most business plans are written with eye towards raising money for their venture. In a business plan that is written for investment capital, the structure of the business plans and therefore the most important point of the document will be the value-added benefit. Information on the products, services and the market will play central roles in the development of the plan, as well as various payout or exit strategies for the investors. Most business plans will focus on either selling equity or debt to investors.

  • Equity : In an equity business plan the company seeking funding will sell an ownership stake. If the company is a corporation, they will sell shares or common stock or a variation of them. If the company is a LLC or a Limited Company (which is popular worldwide) interest or units in the company would be offered. Both a form of ownership, just with a different name for each entity. In additional, there are other sweeteners one can add into any business plan offering, including warrants or preferred shares or preferred units or convertible debt.
  • Debt : in a debt offering business plan the company will be issuing some type of bond or a note to investors. A bond or note differ only in terms of the length of each security, which bonds being considered a longer maturity date than a note. There are also convertible debt securities that would convert the notes/bonds to equity at a certain fixed point in time. The business plan for bonds would detail the terms, such as the maturity date, interest rate and other vital information.

Managerial Guidance Business Plan

  • No Capital Raising : In a managerial or a management business plan, the focus is not on raising money but what strategy a company should employ. While most companies that write business plans do so to raise capital, there are some that simply want to get a second opinion or an outside view of their business. They ask us to write them a business plan for growth opportunities, not to raise money. Said another way, the management of the company wants to see our view and take on their business and what we would do to expand their company.
  • Recommendations : A business plan used to simply strategically plan one’s next move is referred to as managerial guidance business plan document. No capital is being raised initially, although sometimes we may conclude that capital should be raised for the company to penetrate or open new markets or opportunities. In the course of research, we may conclude that, in fact, the company should conduct an offering and raise money. We will recommend the amount to raise based on the company’s expansion needs and the company valuation.

3 Levels of Business Plans

Our firm offers various levels of business plan writing service and consulting, including: Level I Start-up Business Plan »

  • Prospectus.com’s team consists of industry expert business plan writers. Our Level I Start-up Business Plan can be used for companies raising initial seed funding and getting off the ground. The dollar amount being raised is not of paramount importance.
  • The Start-up Plan includes complete financials, potential cash-flow, market analysis and marketing strategies as well as a break-even analysis, and a separate executive summary and much more.

Level II Expansion or Series B Business Plan »

  • Prospectus’ Level II Expansion or Series B Business Plan assists companies and entrepreneurs that are seeking to expand or scale their business, including by increasing market share.
  • The Level II Start-up Plan helps to define concepts, target markets and market potential, as well as financial clarity necessary to define your concept, identify your market potential, and identify capital requirements. Executive summary included.

Level III Enterprise Business Plan »

  • Prospectus’ Level III Enterprise Business Plan serves the need of those later stage and established companies seeking to raise additional capital to expand their businesses, often in the form of issuing debt securities such as bonds or convertible notes.
  • The Level III Enterprise Business Plan is our most comprehensive business plan and often our clients will need a prospectus or a private placement memorandum (offering memorandum) written as well.

Our firm has years of experience drafting securities documents and is confident we can assist with your Moscow Business Plan Writer.  Feel free to contact us anytime, or call us to setup an appointment at any one of our global offices.

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property management business plan doc


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  1. Property Management Business Plan Template [Updated 2024]

    A business plan will help you raise funding, if needed, and plan out the growth of your property management company in order to improve your chances of success. Your property management business plan is a living document that should be updated annually as your company grows and changes.

  2. Property Management Business Plan: Guide & Template (2024)

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  3. Property Management Business Plan Template (2024)

    Below are links to each section of your property management business plan template: 1. Executive Summary - In the Executive Summary, you will provide a general overview of your business plan including your target market, business model, and how you plan to make your business successful. 2. Company Overview - The Company Overview section ...

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  6. How To Write A Property Management Business Plan + Template

    The executive summary of a property management business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan. Start with a one-line description of your property management company. Provide a short summary of the key points in each ...

  7. How to write a business plan for a property management company?

    Lastly, address any funding needs in the "ask" section of your executive summary. 2. The presentation of the company. The second section in your property management company's business plan should focus on the structure and ownership, location, and management team of the company.

  8. Property Management Business Plan Template

    Business in a Box templates are used by over 250,000 companies in United States, Canada, United Kingdom, Australia, South Africa and 190 countries worldwide. Quickly create your Property Management Business Plan Template - Download Word Template. Get 3,000+ templates to start, plan, organize, manage, finance and grow your business.

  9. How To Write A Unique Property Management Business Plan

    Business plans can take many different shapes and forms, but the plan needs to be effective for you. Goals, progress points, and overall ambition can be harnessed and directed through a simple document. Now, it's time to learn how to create a business plan for property management your way. It's time to pave your path to success!

  10. How to Create a Property Management Business Plan

    In this section, we'll take a closer look at the key elements that should be included in a comprehensive business plan for your property management company. 1. Executive Summary. The executive summary is a brief overview of your business plan. It should include a summary of your company's mission statement, goals, and objectives, as well as key ...

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  12. How to Create a Commercial Property Management Business Plan

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  13. How To Develop A Property Management Business Plan

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  14. How to Start a Property Management Business

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  16. Rental Properties Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a rental property business plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of rental property business that you documented in your Company Analysis.

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  19. How To Create An Effective Property Management Plan

    An effective property management plan is the cornerstone to achieving success in the rental industry. For this, we made a guide that will cover the essential steps to creating an efficient plan, helping property managers and landlords alike streamline their operations, optimize financial management, and ultimately maximize the value of their property investments.In today's post, we will give ...

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  21. Property Development Business Plan Template

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  22. Business Plan Writer Moscow

    Business Plan Writer Moscow. A well written business plan is an essential component for any company seeking to raise capital. Our team at Prospectus.com has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and 144A funding, spanning a wide ...

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