signs your presentation went well

Presentation Training Institute

A division of bold new directions training, how to measure presentation success.

You spent weeks planning and preparing and you just finished delivering your presentation, so how do you know if it was a success? In some ways, the success or failure of your presentation should be obvious- did your audience pay attention or were they falling asleep in their seats and fidgeting with their phones? Other times we assume that smiles and the occasional laughter are signs of success. However, it is important to dive deeper and find out whether or not you truly succeeded in your presentation goals instead of making assumptions. After all, you put an enormous amount of time and effort into this presentation so you need to know if you hit the mark or missed it altogether. Here are ways you can really measure your presentation success.

Observe Audience Behavior An informal way to measure presentation success is simply paying attention to the audience’s behavior during the presentation. Are they making direct eye contact with you? Are they raising their hands to ask questions and participate in interactions? Do they appear to look interested in what you are saying? All of these are good signs that your audience was engaged. Conversely, if they were looking down at their phone or tablet, checking the time, dozing off, and looking exasperated, it would be safe to assume they are less than enthusiastic about your presentation.

Observe the Quality of the Discussion Most presenters have a Q&A session at the end of their presentation and offer their audience a chance to discuss the material. You can get an idea of how successful your presentation was by the quality of this discussion. Is the audience eager to ask questions and learn more? Do they seem to have an understanding of the topic? Are they trying to work out the details of your discussion right then and there? All of these are indicators that your presentation went well and resonated with the audience.

Take a Survey A simple way to know if you have achieved your presentation objectives is by asking your audience to provide feedback with a quick survey. Be sure and include open ended questions that encourage audience members to explain their answers. A “good job” is meaningless without an explanation of why it was a good job. You know you have made an impact when audience members list specific examples of things they learned and took away from your presentation.

Post-Presentation Conversations If you have ever sat through a boring presentation then you are familiar with everyone packing up and racing to the door to get out as soon as it’s over. On the other hand, great presenters draw you in and make you want to engage with them even after the presentation is over. If your audience members come up to you afterward and thank you or share feedback with you, you know you have made an impression. If they say something like, “your story reminded me of my own experience,” you know your message resonated with them in a personal way and that’s the mark of a successful presentation.

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Historically, it’s been tough to quantify the success of events, presentations, and speeches. We’ve long known that the spoken word is a powerful tool for influence and action, but how do you measure that power?

When many organizations flipped from in-person to virtual and hybrid meetings and events, presentation analytics became a whole new ballgame. Speakers used to measure impact largely by surveying people and reading the literal room. While those forms of feedback still provide useful information about whether and how a message is landing, presenters now have many other metrics they can use.

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Here’s a quick example: For decades, my firm built all the decks for a large company’s annual software developer conference. When the conference went remote because of COVID-19, we reworked all the content — each of the breakout sessions, as well as the keynotes — for a virtual audience. After that conference, the organizers stack-ranked the most popular sessions and realized they’d put the same amount of energy into creating a session that garnered 40 views as they’d put into creating sessions that earned hundreds of thousands of views. The organizers also got data on the percentages of participants actively engaging with the sessions, along with related numbers on downloads and shares. Combined with the substance of attendee comments, these insights told the conference folks which topics were resonating both broadly and deeply, helped them manage their time investments, and shaped their choice to keep the conference mostly virtual.

That’s just one of many ways you can slice, dice, and analyze. But to gauge a presentation’s success, what should you measure for ? In the example above, a key organizational goal was for developers to learn and build new software features into products, so the conference folks were looking specifically at how long each attendee stayed in the critical sessions, how active they were in the learning sessions, which tools they downloaded, and, after the event, how many applications the developers rolled out. Once the event team knew which sessions had turned out to be the most useful, they could create better-targeted content for the next conference.

All of these yardsticks measured some form of action. And really, that’s what all presenters should be looking for: evidence that they’ve moved people to do something, whether it’s learning a new skill, adopting a new approach to organizational culture, changing a deeply ingrained process or behavior, or treating customers differently.

To measure a presentation’s success, you need to assess your audience members’ feelings and actions before you speak, while you speak, and after you’re done.

Before Your Talk

To define what baseline result you’re after — that is, what action you want people to take after they walk away from your talk — it helps to know your audience. In studying hundreds of powerful speeches (and even checking out business speeches from the Stanford University library all the way back to the 1950s), I found that most of their calls to action targeted one of four audience types: doers , who could instigate activity and get things moving in the organization; suppliers , who could provide resources and other types of support needed to achieve a desired goal; influencers , who could mobilize others to adopt a new idea or approach; or innovators , who could generate new ideas and apply their smarts to solve a problem or seize an opportunity.

Which type of audience will you address in your talk? Once you’ve sorted out that critical “who,” you can analyze the “what” and the “how” of getting people to adopt and implement your idea. Specifically, you can take one of the following approaches.

Delve into your audience’s thoughts and feelings. Ask yourself about the people you want to reach: What do they think about your idea now? If it’s not on their radar yet, how will they feel about it when they hear what you have to say? And how do you want their thoughts and feelings to change as a result of your talk?

How do you want your audience’s thoughts and feelings to change as a result of your talk?

This isn’t just a hypothetical stepping-into-their-shoes exercise. Gathering that information in advance — and articulating the points of view you want to move people from and to — will determine the way you frame an issue and possible responses to it. That could mean doing some research or surveying the audience to assess what people currently know about your topic and how they feel about it. For example, you might interview the people closest to your customers or culture. Are they excited about your idea, or skeptical of it? What questions do they have about it? Not only will you figure out what baseline you’re starting from — you’re also likely to gain insights about your audience that will help you craft your message . You can also identify a benchmark to measure against later on, after your presentation — say, one of your organization’s KPIs or an important talent-recruitment metric.

Anticipate emotional sticking points. The bigger the transformation you’re trying to trigger in your audience, the more difficult it can be to quantify, especially if it’s an emotional shift. As you research what’s currently going on in your audience members’ heads, consider their hearts as well. What’s going to be the hardest part of your message for people to accept or process, no matter how logical the argument or solid the evidence? What sources of potential resistance can you identify? If you do win over people’s heads, how will you know when you’ve won over their hearts, too?

Emotional change often won’t show up on a dashboard. Even technologies that allow organizations to track customer or employee sentiment won’t collect data on everything you need to know. Sometimes you’ll know you’ve overcome emotional resistance only when you see it later in new behaviors — when employees stop pushing back on important initiatives, for example, or when customers change their minds and buy the new release of your product.

During Your Talk

You can gauge your talk’s likelihood of success as it’s happening. To do this, you’ll measure audience reactions in a few ways.

Observe audience behavior in the room or online. The most immediate form of measurement is to watch how people respond to a presentation in real time. When everyone takes out their phones to snap pictures of slides, you know something’s grabbing their attention. Notice, too, when people laugh, gasp, or applaud — these basic behavioral cues signal which moments in your talk are resonating . Tech comes in really handy here. If your talk (whether delivered in person or remotely) is recorded, you can easily go back and look for places where the audience visibly or audibly responded.

Look at the number of attendees. If you’re addressing a crowd at a big event such as an industry gathering, another useful metric is the number of people who showed up to hear you speak when they could have attended other sessions instead. If you’ve packed a physical or virtual room, that means you’ve teed up your talk effectively before even opening your mouth. When I spoke this year at Dreamforce, a Salesforce conference, most of my audience members skewed young and weren’t familiar with my work, but the talk was still oversubscribed, with overflow attendees clustered in the doorway. My name wasn’t the draw — rather, it’s the way I’d titled and framed the message that hit a nerve. When attendees rated the talk, the data showed that it had lived up to the promise in the title and program description.

Spark and track social engagement. If your talk is getting everyone buzzing, especially at a large event, they might share quotes or images from your presentation in real time on social channels. Be sure to add your social handles and event-specific hashtags to your slides so it’s easier for your audience to tag you and for you to track the ideas they’re engaging with most. (Those posts, comments, likes, reshares, and other in-the-moment social reactions can later be captured in a post-event report.) You can also accelerate and measure the spread of ideas by providing repackaged presentation content in easily shared formats like infographics or Slidedocs (slides that have more text because they are meant to be read by the audience rather than simply presented by the speaker). One of our tech customers has us build their keynote speeches into skimmable e-books with the script and slide visuals as well as trackable links to additional material.

After Your Talk

Your post-talk metrics can track both satisfaction with the presentation and some of the steps audience members have taken to implement the ideas.

Use surveys to assess audience satisfaction. Many speakers use surveys to measure audience sentiment after a presentation. If you surveyed people before you spoke as well, you’ll be able to see whether your talk has moved the doers, suppliers, influencers, or innovators in the audience any closer to your point of view. One Fortune 100 tech company we work with also uses audience ratings as a management tool to motivate speakers to perform well. Everyone wants to get the highest possible score, and those who don’t score well are likely to work hard to raise their score the next time they speak — or not be invited back.

Examine the speaker’s own satisfaction. In companies without a strong measurement culture, sometimes one of the most telling signs of success is how the speakers themselves think their presentations went. That might seem like navel-gazing, but it’s a bigger deal than most people assume. If a leader who consistently works on their skills and performance as a communicator and is sensitive to cues from the audience feels that they’ve delivered an effective presentation, chances are actually pretty good that they have. And, hey, when your CEO wants to feel like a rock star, and they walk off the stage feeling like one, I call that a win.

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Quantify actions taken. This is where you come back to that baseline result you’ve defined — the audience behavior you wanted to elicit or change when you developed your presentation. While reactions like satisfaction and buy-in matter, actions matter more. The whole point of giving a presentation is to persuade people to adopt and implement your ideas. So look at the traction that your initiative gained as a result of your talk. Did your employees complete the enrollment forms your HR team mentioned in the benefits presentation? Did your sales team download the new corporate overview deck you launched at kickoff? How many deals closed as a result? I embed QR codes in my slide decks — most people know how to use them — and share my slides. This allows attendees to do a deeper “double-click” on a concept. My marketing team can track all that activity for post-talk analysis.

While reactions like satisfaction and buy-in matter, actions matter more.

If you’re trying to prevent certain actions, it’s important to measure those, too. One year, a company hired my team to help them deliver news of a planned reorganization, one of the most difficult presentations to deliver. Executives worried about two kinds of fallout in particular: highly valued employees leaving their jobs in frustration, and a decline in productivity. So they decided to track two data points after the announcement: the number of resignations over the next several months, and any productivity dip as reflected in customer relationship management data over the next several weeks. With those reports in, they were relieved to see that both numbers were much better than company leaders had anticipated. In this situation, measuring success meant tracking a lack of (that is, negative) action after delivering a sensitively crafted message.

About the Author

Nancy Duarte is the CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

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• 21 Helpful Tips For Remarkable and Outstanding Presentation Skills

By Paola Pascual on Aug 16, 2021 12:45:00 PM

Giving presentations at work is much more than communicating your ideas effectively. It's also about making a lasting impression on your audience and opening up new opportunities for professional development.  Improve your presentation skills with these essential tips, making your next talk memorable. Discover how to prepare your presentation effectively, what your message should include and what to avoid, how to connect with your audience, and how to create compelling slides.

How can I prepare my presentation and boost my confidence?

Good presentations skills are key to delivering a successful presentation. The following tips will help you prepare your presentation and boost your confidence. Remember to also learn how to start your presentation strong and end with a powerful conclusion .

1) Prepare and practice for a perfect presentation

There’s no better recipe for a confidence boost than to be prepared . Practice your presentation until it becomes a part of you and you don’t even have to make a big effort to do i t. This is also known as muscle memory , and it’s acquired as a result of frequent repetition. During this phase, make sure you’re in control of the following aspects:  you’re not speaking too fast (or too slow), you’re able to  explain things clearly , there’s eye contact with your audience, and your message makes sense when you deliver it.

2) Arrive early

Get there a few minutes before your presentation starts and allow yourself to settle in before you start. Have a look at your notes one more time and make sure you have all the important information at your fingertips. If you are delivering a presentation online, log in a few minutes early to make sure it all works properly.

3) Adjust to your environment

If you arrive early, explore the room, and check the lighting, noise, and all the tools you might need, like a projector or a microphone. You also need to feel comfortable in your clothes; wear something that feels good and allows you to be yourself. Every element plays a role, and the more aware you are of this, the more effective your talk will be as a whole.

4) Remember to smile

Smiling shows confidence, but not only that –it also releases endorphins, which make you feel good and will calm your anxiety. Smiling will help you feel more relaxed and prepared to speak in front of an audience. Just don’t overdo it. Make it look natural!

5) Silence is gold! Work on your pauses

We tend to speed up when we’re nervous. This makes us look unprepared and it is more difficult for our listeners to understand and remember our message. Give them some time to process your words. Take a deep breath, slow down, and use pauses to take control again, emphasize a point, and create some tension for a dramatic effect. Pro tip! Have a glass of water around and take a sip every now and then. This is a less awkward way of making a pause during a presentation.

6) Don’t be boring

You might be giving lots of useful information, but if your delivery bombs, so will your presentation. You don’t have to become a stand-up comedian to give a good presentation but keep y our audience on the edge of their seats by including a few jokes, adding funny GIFs, or using attractive images to your slides. Also, remember to include transition phrases in your presentations  to help your audience stay engaged and understand the flow of your presentation.

7) Leverage your voice

It might be the most amazing information ever, but if you deliver it with a monotonous voice, it's not going to sound interesting. Julian Treasure explains it very well in his TED Talk  How to speak so that people want to listen - here are the main takeaways:

• Lower, deeper voices are associated with power and authority.
• We prefer rich, smooth, and warm voices
• Avoid monotony and vary your intonation
• Do not finish your statements with the intonation of a question
• Control your pace: speaking quickly can show excitement, while you can use slow speech to emphasize
• Notice how people will really pay attention by getting very quiet, and very loud voices will most likely startle your audience

8) Divide your presentation into sets of 10 minutes

We get bored easily , and for a large number of reasons, but some of the main causes of boredom are monotony, lack of flow, and need for novelty, so after 10 minutes it is likely that you start losing your audience. But don’t you worry! There are ways to re-engage them: reset your talk every ten minutes, tell a story, ask questions, ask your listeners to explain something, show them a new tool… In short, make them be part of the show and break monotony every ten minutes.

How can I keep the audience engaged?

'Adapt the message to your audience' is one of the most popular tips when it comes to presentation skills. But what does that even mean? Check out these easy tips that will help you engage your audience.

9) Make your audience your best ally

Get your listeners on your side and they will become your best ally. Speak from the heart , be honest, and make them believe in you. Even if you know your presentation script by heart, it’s important not to sound like you learned i t; make it sound like you’re telling an interesting story to a friend.

10) Make them feel like they know you

Sympathy goes a long way. Avoid lengthy and uninteresting introductions; weave personal stories into your slides and make them feel like they know you. Building this connection is an art, though, since it’s easy to get a few eye-rolls if you go too far. Tell them a short story or anecdote about yourself that arouses curiosity or interest, and you will feel the difference.

11) But make it about them

Public speaking is not about you. Find out what your audience knows and what they need to know, and use this information to craft the perfect presentation. Use the data they already have to build rapport and the information that they don’t have yet to give them something new and keep your audience interested .

12) Actively engage your audience

Boost your audience’s engagement by asking them what they think; consider starting with a poll or a survey. Don’t be put off by unexpected questions – instead, see them as an opportunity to give your audience what they want.

What should I include in my presentation?

13) KISS –Keep it short and simple!

Start by writing down what you think you need to present. Then, filter out unnecessary information. This includes information that your audience already knows, irrelevant details and facts that you can easily share by email.

When in doubt, leave it out. Applies to writing, speaking, purchasing, gossiping. #presentations #communication pic.twitter.com/NEALvrMfpY — Dianna Booher (@diannabooher) August 31, 2018

14) Make it easy

During a presentation, kee p your information as simple and accessible as possible. Don’t dumb it down, but keep your sentences clear and not too complicated. Use comparisons, pictures, and explanations to avoid losing their attention.

15) Make an unexpected opening

As you utter “Good afternoon, today I am going to talk about the improvements in the system”, your audience will most likely be heading out the door, at least mentally.

When we are on a plane, we tend not to listen to flight attendants because we know they’re probably not going to tell us anything new or interesting. Avoid this effect with your audience by giving them a story, a shocking figure, or an example, something that engages their brains. Remember that the beginning of your presentation will set the tone for the rest of your speech. Here are some ideas for an excellent, effective opening:

• Spin a remarkable story
• Ask questions
• Show them a shocking figure or statistic
• Tell them a fun fact
• Stimulate curiosity
• Contradict expectations
• Use a quote (please, don’t pick a cheesy one)
• Make a bold claim

16) Place your bottom line at the beginning

How will your ideas help your audience? Tell them early and often. Don’t keep your listeners trying to guess your conclusion until the end of your presentation . Use the inverted pyramid, and instead of making them wait, tell them what they’re there for. As soon as they know how you’re about to make their lives easier, you’ll have them in your pocket.

17) Make people want to write something down

What are the main takeaways? Give them tools they didn’t know about, shortcuts, new concepts, mind-blowing facts, or stats. Make sure they understand how they can use your ideas to their advantage. Highlight the problems and provide clear instructions on how to fix them.

How can I design better presentation slides?

The next tips will help you design presentation slides that grab attention and help you bring your message across.

18) Cut down on bullet points

Your audience will listen to you or read the content, but won't do both! Do you also agree that bullet points shouldn’t be a thing anymore but don’t know how to do it instead? Are you trying to quit bullet points but you’re still caught in the trap? Here are some stylish alternatives:

• Use images with keywords
• Add one point pe r slide
• Replace text with icons
• Take advantage of flowcharts and tables
• Make the text look like a quote with speech bubbles

19) Use more images than text

We are incredible at remembering pictures . Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. You can say as much, if not more, with images than with text in a presentation. It doesn’t mean you should get rid of all text entirely, but get them to pay more attention by relying more on your voice and those photos.

20) Ask somebody to proofread your slides

There’s nothing worse than standing on stage by a slide with grammatical or spelling errors. Not only does it make you look unprofessional but it is also very distracting for everyone who notices.  Ask a colleague or a friend to proofread your deck and make sure it doesn’t contain any errors.

21) Add easily-quotable catchphrases

Make it easy for them to tweet what you’re saying. Don’t be scared of your audience pulling out their phones, and add your Twitter details to your slides. Make sure you build these catchphrases into your presentations. Can they easily become a tweet or a meme? Don’t make your audience do it for you. Remember that your slides should include the kind of thing people would like to share. For this, the conference hashtag will boost your reach! 

22) End with an “Oh, and one more thing” moment [Bonus tip]

Did I say 21 tips? Well, I meant 22. Steve Jobs’s presentations often ended with “one more thing”, and this was often what people remembered long after his presentations were over. The “one more thing moment” adds an unexpected aspect, a twist in the end –something all the people will talk about for the rest of the conference.

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[Note: This article was originally published on Sep 7, 2018]

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Self-Assessment • 18 min read

How Good Are Your Presentation Skills?

Understanding your impact.

By the Mind Tools Content Team

How do you feel when you have to make a presentation? Are you well prepared and relaxed, confident that your performance will have the desired impact on your audience? new score

Or is the thought of standing on a podium, holding a microphone, enough to give you stage fright?

Enjoy it or not, presenting – in some form – is usually a part of business. Whether you get up in front of formal audiences on a regular basis, or you simply have to make your voice heard in a meeting, you're using presentation skills.

Many believe that good presenters are born, not made. This is simply not true . Sure, some people are more relaxed and comfortable speaking in front of others – but everyone can learn the skills and techniques they need to increase their level of confidence and performance when presenting.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today's business world. The good news about presenting is that you can improve with practice.

So do you have the skills you need to do a good job? And how effective are you when you have to "perform?" Take this short quiz to help you assess your skills.

Instructions

For each statement, click the button in the column that best describes you. Please answer questions as you actually are (rather than how you think you should be), and don't worry if some questions seem to score in the "wrong direction." When you are finished, please click the "Calculate My Total" button at the bottom of the test.

Becoming a Better Presenter

Effective presentations are a mixture of a variety of elements. You have to know what your audience wants. You need to prepare good, interesting, engaging content. You must be confident in presenting the material, you have to know how to manage your environment successfully, and you need to make sure that your message has maximum impact.

Balancing all four elements is no easy task. And, when combined with the natural anxiety often felt before giving presentations, it's no wonder that many people struggle with this skill. In fact, fear of public speaking is extremely common.

However, you don't have to remain fearful and stressed by the thought of giving a presentation. With the right tools and material, along with planning and preparation, you can present with energy and confidence.

Let's now look in detail at those four key elements of effective presentations:

• Understanding your audience.
• Preparing your content.
• Delivering confidently.
• Controlling the environment.

Understanding Your Audience

(Questions 2, 5, 9)

The success of most presentations is generally judged on how the audience responds. You may think you did a great job, but unless your audience agrees with you, that may not be the case. Before you even begin putting your PowerPoint slides together, the first thing you need to do is understand what your audience wants. Try following these three steps:

Determine who the members of the audience are.

Find out what they want and expect from your presentation. What do they need to learn? Do they have entrenched attitudes or interests that you need to respect? And what do they already know that you don't have to repeat?

Create an outline for your presentation, and ask for advance feedback on your proposed content.

When what you say is what your audience wants or needs to hear, then you'll probably receive positive reinforcement throughout your presentation. If you see nods and smiles, or hear murmurs of agreement, for example, then this will motivate you to keep going and do a great job.

When your audience is satisfied, it doesn't matter if your delivery wasn't absolutely perfect. The primary goal of the people listening to your presentation is to get the information they need. When that happens, you've done a good job. Of course, you want to do a great job, not just a good job – and that's where the rest of the tips can help.

Preparing Your Content

(Questions 6, 11, 13, 14)

The only way to satisfy your audience's needs and expectations is to deliver the content they want. That means understanding what to present, and how to present it. Bear in mind that if you give the right information in the wrong sequence, this may leave the audience confused, frustrated, or bored.

If you provide the information in a well-structured format, and you include various techniques to keep the audience engaged and interested, then they'll probably remember what you said – and they'll remember you.

There are a variety of ways to structure your content, depending on the type of presentation you'll give. Here are some principles that you can apply:

Identify a few key points -  To help the audience retain the messages you're giving them, use the chunking principle to organize your information into five to seven key points.

Don't include every detail -  Good presentations inspire the audience to learn more, and ask further statements to maximize their understanding of the issue.

Use an outline -  At the beginning, tell your audience what you intend to cover, and let them know what to expect. This helps build anticipation and interest from the start.

Start and end strongly -  Capture people's interest as soon as you begin, and leave them with a message they won't forget. It's tempting to put all of your effort into the main body of the presentation. However, if you don't get people's attention at the start, they'll probably lose interest, and not really hear the rest anyway.

Use examples -  Where possible, use lots of examples to support your points. A lecture is often the least interesting and engaging form of presentation. Look for ways to liven things up by telling stories, talking about real-life examples, and using metaphors to engage your audience fully.

A special type of presentation is one that seeks to persuade. Monroe's Motivated Sequence , consisting of five steps, gives you a framework for developing content for this kind of presentation:

1. Get the attention of your audience - Use an interesting 'hook' or opening point, like a shocking statistic. Be provocative and stimulating, not boring or calm.

2. Create a need - Convince the audience there's a problem, explain how it affects them – and persuade them that things need to change.

3. Define your solution - Explain what you think needs to be done.

4. Describe a detailed picture of success (or failure) - Give the audience a vision; something they can see, hear, taste, and touch.

5. Ask the audience to do something right away - Get the audience involved right from the start. Then it's usually much easier to keep them engaged and active in your cause.

To brush up on your skills of persuasion, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience, and the context. It's a method that builds credibility and ensures that your arguments are logical.

Delivering Confidently

(Questions 1, 4, 7, 10)

Even the best content can be ineffective if your presentation style contradicts or detracts from your message. Many people are nervous when they present, so this will probably affect their delivery. But it's the major distractions that you want to avoid. As you build confidence, you can gradually eliminate the small and unconstructive habits you may have. These tips may help you:

Practice to build confidence – Some people think that if you practice too much, your speech will sound rehearsed and less genuine. Don't necessarily memorize your presentation, but be so familiar with the content that you're able to speak fluently and comfortably, and adjust as necessary.

Be flexible – This is easier to do if you're comfortable with the material. Don't attempt to present something you just learned the previous night. You want to know your material well enough to answer statements. And, if you don't know something, just admit it, and commit to finding the answer.

Welcome statements from the audience – This is a sign that a presenter knows what he or she is talking about. It builds audience confidence, and people are much more likely to trust what you say, and respect your message.

Use slides and other visual aids – These can help you deliver a confident presentation. The key point here is to learn how much visual information to give the audience, and yet not distract them from what you're saying.

Keep your visuals simple and brief – Don't use too many pictures, charts, or graphs. Your slides should summarize or draw attention to one or two items each. And don't try to fit your whole presentation onto your slides. If the slides cover every single detail, then you've probably put too much information on them. Slides should give the overall message, and then the audience should know where to look for supporting evidence. Manage your stress – Confidence has a lot to do with managing your stress levels. If you feel particularly nervous and anxious, then those emotions will probably show. They're such strong feelings that you can easily become overwhelmed, which can affect your ability to perform effectively. A little nervousness is useful because it can build energy. But that energy may quickly turn negative if nerves build to the point where you can't control them.

If you have anxiety before a presentation, try some of these stress management tools:

Use physical relaxation techniques , like deep breathing and visualization, to calm your body and ease your tension.

Use imagery to help keep calm, and visualize yourself delivering a successful presentation.

Learn strategies to build your self-confidence in general. The more assured you are about yourself and your abilities, the better you'll feel when you get up in front of people, and say what you want to say.

When you present with confidence and authority, your audience will likely pay attention and react to you as someone who's worth listening to. So "pretend" if you need to, by turning your nervousness into creative and enthusiastic energy.

For other tips on delivering confidently, see Delivering Great Presentations , Speaking to an Audience , Managing Presentation Nerves , and our Skillbook Even Better Presentations .

Controlling the Environment

(Questions 3, 4, 8, 12)

While much of the outside environment is beyond your control, there are still some things you can do to reduce potential risks to your presentation.

Practice in the presentation room – This forces you to become familiar with the room and the equipment. It will not only build your confidence, but also help you identify sources of risk. Do you have trouble accessing your PowerPoint file? Does the microphone reach the places you want to walk? Can you move the podium? Are there stairs that might cause you to trip? These are the sorts of issues you may discover and resolve by doing one or two practice presentations.

Do your own setup – Don't leave this to other people. Even though you probably want to focus on numerous other details, it's a good idea not to delegate too much of the preparation to others. You need the hands-on experience to make sure nothing disastrous happens at the real event. Test your timing – When you practice, you also improve your chances of keeping to time. You get a good idea how long each part of the presentation will actually take, and this helps you plan how much time you'll have for statements and other audience interactions.

Members of the audience want you to respect their time. If you end your presentation on time or early, this can make a huge, positive impression on them. When speakers go over their allowed time, they may disrupt the whole schedule of the event and/or cause the audience unnecessary inconvenience. Be considerate, and stick to your agenda as closely as possible.

Presenting doesn't have to be scary, or something you seek to avoid. Find opportunities to practice the tips and techniques discussed above, and become more confident in your ability to present your ideas to an audience. We all have something important to say, and sometimes it takes more than a memo or report to communicate it. You owe it to yourself, and your organization, to develop the skills you need to present your ideas clearly, purposefully, engagingly, and confidently.

This assessment has not been validated and is intended for illustrative purposes only. It is just one of many that help you evaluate your abilities in a wide range of important career skills.

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Hello, This was really an excellent overview with concise instructions, using clear communication methods. I found the article to be captivating and poignant. Thank You

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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