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Starting a Restaurant, Cafe, or Coffee Shop? Here Are 18 Best Business Plan Templates for You

It isn’t every day you find out that SlideTeam’s marketing director actually bakes cakes worthy of a Masterchef episode. But when one fine day the topic sprang into our professional tete-a-tete, the rebound conversation was something we all might be too familiar with.

“Wow! These look scrumptious. You should totally open your own restaurant.”

“Nah! Food business is a lot of work. I’ll stick to marketing for now.”

And that is how culinary genius never really takes shape in the first place.

The prospect of starting a restaurant, cafe, or coffee shop is exciting and yet extremely challenging. The multi-billion-dollar F&B industry is united by food but divided by brutal competition. This leads to a peculiar bifurcation — one, our marketing director, sticking to making delectable penne alfredo on rainy Sunday evenings; and two, those fueled by their passion for food but losing valuable time in figuring out the mechanics of getting started.

But passion should be an enabler and not limited by semantics and specifics. If one begins on the right note and with a well-devised business plan, their restaurant or cafe venture can pick up momentum in no time. Therefore, in this blog, we shall explore SlideTeam’s top business plan templates that will help you realize your culinary passion and turn it into a successful venture. Read on.

Business plan templates to get your restaurant off the ground

Food entrepreneurs have an obvious challenge to face before they take their first step — how will they do it? Which customers and locations should they target? What will the menu look like? What will it include? How will people get to know about them? Who will manage operations? Are they going to be a dine-in or a takeaway service?

All these questions can certainly bog you down.

But the key to learning how to write a restaurant business plan lies in the answers to these questions only. A comprehensive business plan is instrumental to the success of your restaurant. It not only gives you direction and purpose but also serves as a handy document to present before potential investors to seek funding.

Once you have cleared your head and jotted the answers to pressing questions on a paper, it is time to get it all onto a presentation. The following restaurant business plan templates will save you a lot of hassle and time, and set the ball rolling quickly.

Give your restaurant a genius start with this comprehensive content-ready business plan PowerPoint template. The template has adequate space replete with catchy graphics and images to help you dispense quality information regarding the F&B industry and how your business model fits into it. The template is fully editable, so feel free to personalize it with your final touch.

Download this template

Prepare all the ingredients for success with the help of this appealing business plan template. The extensive PowerPoint presentation will help you charm the investors to give you the funding you desire. The template also targets relevant components related to starting a restaurant. Just select this template and script a delicious success story instantly.

Grab this template

Plan everything related to your food startup using this illustrative PowerPoint template. If burgers and sandwiches are your choice for the new business, then this template will get you ready for any challenge in no time. The template also accommodates information about your business, the menu, the costs, and the operational checklists. Take this template and bring your business to the top.

A burger joint is a universal hangout spot. The menu is crisp and the purpose is simple, get on the taste buds of the customers who are looking for a quick snack. Leverage this appeal and start your burger and snack startup by planning with the help of this PowerPoint template. The template covers A to Z of starting a burger outlet and then turning it into a global brand. Click on the link and make it yours.

Inventory, financials, and choice of service are often a challenge for food startups. Prepare for such challenges well in advance with the help of this comprehensive business plan presentation template. You can illustrate various factors like ownership, operations, and key product offerings by employing this flexible template. Just download, edit, and present.

Introduce a unique fast food concept in the market by planning with the help of this content-ready restaurant presentation. The template has dedicated sections for you to jot down your goals, objectives, financials, and operational specifics. You can also use this presentation in your regular meetings or investor pitches to get the best of both worlds. Plan right and succeed!

Business plan templates to get your cafe sizzling

Sometimes, you may not need a full-fledged presentation to put your food business on the map. It is best to leave slides with extensive information to do the talking on a larger scale. But if you want to serve personalized experiences and cuisine to your customers in a cozy cafe, a short format is best suited while planning your business.

Related read: 7 Approaches to Creating a One-Page Business Plan That Will Make Any Company a Winner

The reason for that is simple. Your cafe might not be sourcing inventory from a national provider, nor is it going to need huge rounds of funding early on (if it does, then congratulations! You’ve got a unicorn on your hands!). If things are starting small, then the business plan also needs to be compact and crisp. Therefore, here are a few concise cafe business plan templates to build an intimate brand.

Put your best ideas on the table with this bi-fold cafe bistro business plan template. You can give a crisp overview of your business and its requirements by utilizing this super-flexible template. Alternatively, this bi-fold document template can also serve as a mini-brochure to apprise the audience of your strategies and intended milestones. Populate this template with your content and let your ideas come to life.

This bi-fold cafe bistro business plan template is the perfect instrument for startup success. The template has a soothing color scheme that beckons your audience towards your business idea. It also clarifies the mission, vision, objectives, strategies, and action plans of the business. So choose this creative set and prepare the ultimate communication tool.

Leverage the compact design of this bi-fold business plan template to set your cafe in motion. The template lets you brief your audience about your choice of location, menu items, marketing strategy, and service approach. You can also reproduce this template into printed collateral and use it for reference along the way. The template is fully editable. So feel free to update it as you grow your business.

Want your cafe business plan to say a lot more with a lot fewer words? Here’s the perfectly crafted bi-fold business plan document that you can easily bring up in professional conversations around your startup idea. The template helps you set strategies according to pre-defined priorities. A tabulated representation of this scheme makes for a convenient addition to your business plan. So choose the template and get going.

Put together the building blocks of your cafe business idea with the help of this completely editable template. This bi-fold document condenses a restaurant PPT template into an appealing format that grabs attention immediately. You can populate this template with content about your customer segments, value proposition, marketing strategies, revenue streams, and resources. Feel free to align this template with your brand as you like.

You can have several ideas about how your coffee shop will look like and what it is going to serve. Collect all those ideas onto this coffee shop business plan template , and you are ready to set up your store in no time. Moreover, the template has suitable graphics and icons that you can modify according to your needs. So don’t forget to personalize and deploy it for a successful enterprise.

Business plan templates for coffee shops to brew excellence 

A lot can start over a cuppa, even a business. Often coffee shops become the preferred choice of local food entrepreneurs. The purpose is similar to opening a bistro — serving a fresh cup with a side of a memorable experience. It will take a fair mix of strategy and innovation to bring your coffeehouse into the lives of your customers. The following flexible coffee shop business plan templates can make that challenge an opportunity to showcase your USPs. Just download and make a mark.

A coffee shop is an establishment that radiates good vibes, comfort, and, of course, sweet and savory delicacies. To ensure that your customers get this experience and more, you must be clear about how your business will cater to them. This PowerPoint template is the one-stop solution that will get you and your business partners on the same page in a matter of seconds. So select this template, get set, and go!

One-pagers are often the preferred communication tool for those dealing with something as lightweight as a coffee shop. Therefore, you can use this PowerPoint template to create a simple business plan for your coffee shop. Once you substitute the dummy text with your research and content, you can present the document to your investors and secure funding to get off the ground.

Here’s another template to keep your cafe business in line with the changing preferences of the customers. This dynamic business plan presentation preset will give your audience an overview of what your marketing and sales strategies are going to be. The template makes it possible to visualize the future of your business with due consideration for risks and incidents. So click and gain instant access to this creative set now!

When you need the perfect starting point, the following content-ready template will guide you in the right direction. You can lay a strong foundation for your business with the help of this readily available PPT template. And you don’t have to limit its use to a cafe. You can also employ this stunning piece of visual content for your ideas for an eatery or a bakery. Just change the pictures to suit the theme, and you are good to launch a successful business.

As much as you want to start a coffee shop as an after-thought of a Sunday brunch, the idea won’t materialize well if you do not plan for it. So to get you out of whimsical mode and into the practical mode, here’s a comprehensive one-page business plan template. The highlight of this template is that it comes pre-populated with thematic icons and graphics. So you do not have to worry about how your business plan design might turn out.

Highlight the problem statement, target market, funding requirement, and sales channels for your coffee shop brand with this handy PPT template. You can also showcase the financial projections and marketing outline for the business with this content-ready template. The template has editable graphics and Excel-linked charts. So type in your numbers, and your plan is ready.

Your success recipe is ready!

Translating your passion for food into a functional business may take more than just knowledge about various types of cheese. Your choice of footing and product can make or break your business. Therefore, you must prepare for the big step with ample research and competitor analysis.

Once you have collected the required data, the next step is buttery smooth – put your ideas onto our business plan ppt templates. And when one fine day you become the owner of a restaurant, cafe, or coffee shop buzzing with customers, success will smell minty fresh and taste al dente.

Related posts:

• Top 10 Must-Have Food Startup Pitch Decks to Get Investors’ Attention
• How to Craft a Perfect Coffee Shop Business Plan? Access the Best PDF Word Document
• Coffee Shop Business Plan Templates: A Pathway to Profitable Brews
• Top 10 Food Plan Templates with Samples and Examples

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Restaurant Business Plan

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Restaurant business plans outline the progression and development of your restaurant from concept to multi-year strategy. Not only does it make your plans clear to potential partners, but it also gives you a roadmap to follow once things get started. Each restaurant business plan example will look a little different, but is the must-have information for every plan. Your business plan must include – The Overall Concept, Sample Menu, The Team, Target Customers, Market Analysis, Financials.

Restaurant interior design is another key consideration as well. If you have thoughts on what your space will look like, or the design elements you plan to deploy, don’t be afraid to include visuals. Business plans are text-heavy, so break things up with relevant images anywhere that you can.

Planning is a crucial activity for any startup or growing restaurant moving toward growth and expansion. The business plan for restaurant PowerPoint template is a remarkable presentation tool of 6 useful slides. It is an impressive business planning template with great visuals that contains comprehensive elements to present your restaurant’s profile.

The restaurant business plan template is a good way to present your restaurant’s profile to investors, suppliers, clients and other stakeholders. It includes slides to describe important sets of information that would certainly appeal to each stakeholder effectively.

The first slides present the head chef in the company and highlight the health rating, revenue and custom review rating of the restaurant. The presenter can show the restaurant’s key workers with the second slide, and use the chart in the third slide to show the sales forecast for a business year. Subsequent slides can be used to present infographics on the restaurant’s winning food, mobile app download, and how the restaurant ranks for good food and place.

The slides of this template can be used by startups when preparing their business plan for opening a restaurant. This template has all the tools you need to create a professional presentation. For example, you can present your team of famous chefs in detail, prepare information about the main dishes of your restaurant. This template allows you to present your financial plan for the coming year.

Also, this template can be used when compiling ratings of the best restaurants. For example, you can prepare basic information about each restaurant – chef, restaurant menu, restaurant design and number of visitors. You can use the slides from this template when preparing your marketing materials. For example, you can prepare information about a restaurant and send a presentation by mail, or make an animated presentation and save the presentation in video format and then post it on YouTube. You can also use the slides from this template when describing your main meals. For example, you can include an image of your product, including its price, main ingredients, and a short description.

This template will be useful for startups that are planning to open new restaurants or large holiday complexes. For example, you can use this template when preparing a business plan for a hotel that will include several restaurants. You can describe the main meals that will generate income and show the revenue stream for different food categories. The slides in this template allow you to present information using several types of graphs and charts.

Popular among restaurant owners because it is useful for presenting restaurant’s profile. This incredible business plan for restaurant template can certainly help to save time in delivering an exceptional presentation on any restaurant business. The colors and placeholders for text and photos are 100% editable and customizable. The template can be modified to suit your preference. Business Plan for Restaurant template will organically complement your old presentations and will be a worthy addition to your professional business presentations.

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Home PowerPoint Templates Template Backgrounds Restaurant Business Plan PowerPoint Template

Restaurant Business Plan PowerPoint Template

The Restaurant Business Plan PowerPoint Template consists of fourteen slides describing different aspects of the restaurant’s daily operation. Starting from the overall concept to the financial analysis, the presenter can elaborate on details using this template. You can prepare a convincing sales pitch or an effective restaurant business proposal using decorated slides themed on restaurant topics.

The slides in this restaurant business plan PPT template have graphic scenes, silhouettes of restaurant staff, characters showing the crew and the customers, etc. Along with these are some data-driven charts and a 5-step timeline slide . The initial slides cover the essential details like the menu classification of menu items, location, and other introductory information about the restaurant. Then comes the slides, with characters showing restaurant managers, waiters, chefs, and customers. These slides are meant to present the topics of the code of conduct by the staff, restaurant management, customer service guides, duties performed by team members, etc.

Two data-driven charts can represent estimated sales analysis and business growth on the proceeding slides. Professionals can show market analysis, profit, and target customers with the help of arrow-shaped PowerPoint diagrams. The 5-step timeline slide can help explain the step-wise summary of the restaurant business plan.

The Restaurant Business Plan PowerPoint Template is comprehensive as it is ideal for presenting restaurant business proposals or food business ideas. This template is 100% editable. The presenters can alter the background color, text font, arrangement of the objects, and everything else on these slides accordingly. So, you can now convince the investors by producing an effective business proposal using the Restaurant Business Plan template.

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How to Write a Restaurant Business Plan in 2024 (Step by Step Guide with Templates)

A restaurant business plan is a framework that guides you to plan and forecast every element of restaurant management and operations.

This includes anything from your restaurant's menu design , location, financials, employee training , and a lot more.

Creating a solid business plan is important, as it helps:

• Transform your restaurant ideas into reality.
• Boosts entrepreneurial success by 16% (Harvard Business Study) .
• It equips you to navigate challenges before they arise.
• Attracts potential investors.

Planning is key to restaurant success. Without a plan, you're more likely to join the 26% of restaurants that fail within a year.

Create a business plan to set yourself up for success.

Here's how to get started. 

What is a restaurant business plan? 

Before writing a business plan, it is important to understand its fundamentals.

It serves as a roadmap for starting and running your restaurant , making it easy for outside parties, such as investors, to understand your objectives, vision, and plan of action for your restaurant.

The length and level of detail of business plans vary, ranging from brief synopses to large papers. Investors can benefit from clear insights and additional information provided by beginning with a concise plan and working their way up to a detailed one.

In short, a thorough description of the resources allocated to the success of your restaurant should be included in your business plan.

Steps to include in your business plan 

Your restaurant and mission statement needs to reflect your brand and goals, but you don't have to start from scratch.

The Eat App Restaurant Business Plan template , created by industry professionals and packed with insider information, is your go-to manual for creating a profitable business plan.

Your finalized business plan should have 11 essential elements, no matter how you write it. Continue reading below. 

1. Executive summary

A restaurant business plan should always begin with an executive summary. Why?

• 80% of venture capitalists say they read the executive summary first.
• 62% of investors say they would not continue reading a business plan if the executive summary did not capture their interest.
• A strong executive summary can increase the likelihood of securing funding by up to 40%.

An executive summary not only acts as the introduction to your restaurant business plan samples but also as a summary of the entire idea.

The main aim of an executive summary is to draw the reader (oftentimes an investor) into the rest of your business plan.

The executive summary also helps you envision the identity of your restaurant which essentially shapes the customer experience and sets you apart from competitors.

To establish a distinct identity, you need to focus on c ommon elements of an executive summary, including:

• A mission statement  
• Proposed concept development
• Cuisine selection
• The overall execution
• The potential costs
• Expected return on investments (ROI)

Let's take a more in-depth look at the concept development, cuisine selection, and mission statement.

Further reading

• How to write a restaurant executive summary

Concept Development

Selecting the type of restaurant, service style, and atmosphere is the first step towards creating a unique dining experience. Whether you envision a sample menu for a:

• cozy, intimate bistro
• bustling quick-service deli
• fast-casual restaurant
• fine dining establishment

Your concept should reflect your passion and expertise in the industry.

Cuisine Selection

The cuisine you select for your restaurant can significantly influence its success.

Choosing the appropriate cuisine is vital for distinguishing your establishment from competitors and attracting your target market.

To make an informed decision, consider factors such as:

• Market demand
• Expertise and passion
• Ingredient availability
• Competition
• Profitability
• Cultural fit
• Seasonality
• Dietary restrictions and trends

In the highly competitive restaurant industry, keeping track of current and emerging cuisine trends can be a significant advantage.

Creating a mission statement

A well-constructed mission statement communicates the purpose, values, and goals of your restaurant to potential investors and customers alike.

A mission statement serves as a guiding light for decision-makers and employees, fueling their efforts to achieve your restaurant’s objectives.

To create an impactful mission statement, consider the following steps:

• Identify the purpose of the restaurant.
• Contemplate the brand’s image.
• Account for the target audience.
• Incorporate company values.
• Ensure brevity and comprehensiveness.

Related content:  How to Write a Restaurant Mission Statement  

Remember, your mission statement should not only differentiate your restaurant from competitors but also resonate with your target market .

2. Company description

This is where you carefully introduce the company in the restaurant business plan. Include the name of the restaurant you are launching in this field along with its address, phone number, and other important information. Then, also include the owner's information as well as a synopsis or explanation of their background. The restaurant's legal position and its short- and long-term objectives should be outlined in the second section of the company description. To demonstrate your understanding of the changes in the local food business and the reasons why the most independent restaurant investors will be successful in this market, please submit a brief market research.

Here's an example of the page layout:  

Company Description

Restaurant Name: [Restaurant Name]

Location: [Restaurant Address]

Contact: [Restaurant Phone Number] | [Restaurant Email Address]

Owner: [Owner Name]

Experience: [Owner Name] has over [Number] years of experience in the restaurant industry. They have worked in various roles, including [List of Roles]. They are passionate about food and creating a memorable dining experience for their guests.

Legal Standing: [Restaurant Name] is a [Type of Legal Entity] registered in [State/Province].

3. Market analysis

The market analysis portion of the restaurant business plan is typically divided into three parts.

3.1 Industry analysis

What is your target market? What demographics will your restaurant cater to?

This section aims to explain your target market to investors and why you believe guests will choose your restaurant over others.

Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

By diving into demographics, preferences, dining habits, and trends, you can fine-tune your concept and marketing strategy to reach and appeal to your target audience effectively.

An example of analyzing your target market

  Comprehending your target market is key to customizing your restaurant offerings to their preferences and needs.

Demographics and preferences

Identifying your primary target market involves considering factors such as:

For example, a neighborhood with a high concentration of families might prefer a family-friendly restaurant with a diverse menu catering to various age groups and dietary preferences.

Conversely, a trendy urban area with a predominantly young and affluent population may gravitate towards upscale dining experiences and innovative cuisine.

Cultural and ethnic backgrounds also have a significant impact on restaurant preferences, with people from different backgrounds having distinctive tastes and customs that influence their dining choices.

By thoroughly understanding the demographics and preferences of your target market, you’ll be better equipped to create a restaurant concept that resonates with them and ultimately drives success.

Dining habits and trends

As the restaurant industry continues to evolve, staying informed about dining habits and trends is crucial for adapting your offerings and attracting customers.

For example, the rise of online ordering and delivery services has significantly influenced dining habits, with many consumers seeking the convenience of having their meals delivered to their doorstep.

Health trends have also had an impact on dining habits, with an increasing number of individuals seeking healthier options when dining out.

• How to find your restaurant's target market

3.2 Competition analysis

It's easy to assume that everyone will visit your new restaurant first, so it is important to research your competition to make this a reality.

What restaurants have already established a customer base in the area?

Take note of everything from their prices, hours, and service style to menu design to the restaurant interior.

Then explain to your investors how your restaurant will be different.

3.3 Marketing analysis

Your investors are going to want to know how you plan to market your restaurant. How will your marketing campaigns differ from what is already being done by others in the restaurant industry?

How do you plan on securing your target market? What kind of offers will you provide your guests? Make sure to list everything.

The menu is the most important part of a restaurant's debut. Your restaurant wouldn't be able to operate without it.

You most likely don't have a final draft at this time, but you should aim to create a mock-up for your restaurant business plan. You can choose a design that you can envision yourself using and add your logo to the mock-up.

• Top Free Restaurant Menu Makers

There are several resources available online if you need assistance with menu design or don't want to hire a designer.

But the price should be the most important component of your sample menu. The cost research you've completed for investors ought to be reflected in your prices. They will have a clearer idea of your restaurant's intended price range as a result.  You'll quickly see how important menu engineering can be, even early on.

5. Employees

The company description section of the restaurant business plan briefly introduces the owners of the restaurant with some information about each. This section should fully flesh out the restaurant's business plan and management team.

The investors don’t expect you to have your entire team selected at this point, but you should at least have a couple of people on board. Use the talent you have chosen thus far to highlight the combined work experience everyone is bringing to the table.

6. Restaurant design

The design portion of your restaurant business plan is where you can really show off your thoughts and ideas to the investors. If you don’t have professional mock-ups of your restaurant rendered, that’s fine.

Instead, put together a mood board to get your vision across. Find pictures of a similar aesthetic to what you are looking for in your restaurant.

The restaurant design extends beyond aesthetics alone and should include everything from restaurant software to kitchen equipment. 

7. Location

The location you settle on for your restaurant should be well aligned with your target market (making it easier to cater to your ideal customer) and with your business plans.

At this stage in the process, it's not uncommon to not have a specific location in mind - but you should at the very least have a few options to narrow down.

Pro Tip: When you approach your investors about potential locations, make sure to include as much information as possible about each venue and why it would be ideal for your brand. 

Example for choosing an ideal location

Choosing the ideal location for your restaurant is a pivotal decision that can greatly influence your success. 

To make the best choice, consider factors such as foot traffic, accessibility, and neighborhood demographics.

By carefully evaluating these factors, you’ll be better equipped to maximize visibility and attract your target market.

Foot traffic and accessibility

Foot traffic and accessibility are important factors in selecting a location that will attract customers and ensure convenience.

A high-traffic area with ample parking and public transportation options can greatly increase the likelihood of drawing in potential customers.

Additionally, making your restaurant accessible to individuals with disabilities can further broaden your customer base and promote inclusivity.

Neighborhood demographics

Analyzing neighborhood demographics can help you determine if your restaurant’s concept and cuisine will appeal to the local population.

Factors such as income levels, family structures, and cultural diversity can all influence dining preferences and habits.

By understanding the unique characteristics of the neighborhood, you can tailor your offerings and marketing efforts to resonate with the local community.

Conducting a market analysis can be a valuable step in this process.

To gather demographic data for a particular neighborhood, you can utilize resources such as the U.S. Census Bureau’s American Community Survey and reference maps.

Armed with this information, you can make informed decisions about your restaurant’s concept, menu, and pricing, ensuring that your establishment is well-positioned for success within the community.

Conducting market research will further strengthen your understanding of the local demographic.

8. Market overview

The market overview section is heavily related to the market research and analysis portion of the restaurant business plan. In this section, go into detail about both the micro and macro conditions in the area you want to set up your restaurant.

Discuss the current economic conditions that could make opening a restaurant difficult, and how you aim to counteract that. Mention all the other restaurants that could prove to be competition and what your strategy is to set yourself apart.

9. Marketing

With restaurants opening left and ride nowadays, investors are going to want to know how you will get word of your restaurant to the world.

The next marketing strategy and publicity section should go into detail on how you plan to market your restaurant before and after opening. As well as any plans you may have to bring a PR company on board to help spread the word.

Read more: How to write a restaurant marketing plan from scratch

10. External help

To make your restaurant a reality, you are going to need a lot of help. List any external companies or software you plan on hiring to get your restaurant up and running.

This includes everything from accountants and designers to suppliers that help your restaurant perform better, like POS systems and restaurant reservation systems .

Explain to your other potential investors about the importance of each and what they will be doing for your restaurant.

11. Financial analysis

The most important part of your restaurant business plan is the financial section . We would recommend hiring professional help for this given its importance.

Hiring a trained accountant will not only help you get your own financial projections and estimates in order but also give you a realistic insight into owning a restaurant.

You should have some information prepared to make this step easier for the accountant.

He/she will want to know how many seats your restaurant has, what the check average per table will be, and how many guests you plan on seating per day.

In addition to this, doing rough food cost calculations for various menu items can help estimate your profit margin per dish. This can be achieved easily with a free food cost calculator. 

• Important restaurant metrics to track

A well-crafted restaurant business plan serves as a roadmap to success, guiding every aspect of the venture from menu design to employee training.

By carefully considering each component of the plan, aspiring restaurateurs can increase their chances of securing funding, attracting customers, and achieving their long-term goals.

Remember, a restaurant business plan is not just a document to satisfy investors; it is a living tool that should be revisited and updated regularly as the business grows and evolves.

By staying committed to the plan and adapting it as needed, restaurateurs can ensure that their culinary dreams have a solid foundation for success.

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Saif Alnasur used to work in his family restaurant, but now he is a food influencer and writes about the restaurant industry for Eat App.

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How to Write a Restaurant Business Plan + Free Template

You have cracked the recipe for good food & great ambiance and are planning to start a restaurant, fantastic!

Whether starting a cozy corner cafe, a theme-based fine dining restaurant, or growing an existing one, you will need a restaurant business plan as a roadmap for your business success.

But writing a business plan is complex, isn’t it? That is why we are here with our comprehensive restaurant business plan template to help you in writing yours.

Key Takeaways

• Highlight the concept of the restaurant along with the ambiance, types of cuisines, customer base, and USPs of the restaurant in the plan.
• Utilize tools for SWOT analysis to assess your strengths, weaknesses, opportunities, and threats for making informed decisions.
• Craft an impactful executive summary that outlines your restaurant’s concept, marketing approach, financial outlook, and team expertise to attract potential investors and partners.
• Conduct thorough market research to understand market trends, consumer preferences, and the needs of your target market.
• Analyze the competitive landscape, and identify direct & indirect competitors, to develop strategies that maintain your restaurant’s competitive advantage.
• To ensure efficient daily operations, provide in-depth operational plans that incorporate staffing, additional services, inventory control, and customer service.
• Create realistic financial projections for sales revenue, expenses, and profit forecasts while considering contingencies & emergencies.

Why is a restaurant business plan important?

Crafting a restaurant business plan is daunting but its significance cannot be underestimated. It is essential to drive your business toward success.

In the competitive atmosphere where there are 700,000+ restaurants in the USA, having a proper plan will help you get funding and better adaptability in a constantly changing business environment.

Even if funding isn’t a primary concern, a plan provides the restaurant owner or manager with clear direction on how to create actionable strategies for reaching business goals.

Your business plan will also help solidify the viability of the restaurant’s idea and concept.

In short, think of it as a guide for running all the aspects of the business smoothly.

How to write a restaurant business plan: Step-by-Step Guide

Since we are talking about a restaurant business plan; let us walk you through this restaurant business plan outline step-by-step without any delay:

1. Executive summary

An executive summary is the first section and the most significant section of any business plan. It captures the essence of your whole plan summarizing it for a quick understanding of your business.

Think of it as a sneak peek for the readers that draws their attention to the entire restaurant business plan.

You should start your summary with a compelling introduction with the name of your restaurant. It should also focus on the essence of your restaurant concept.

Give a brief overview of your unique selling points, emphasizing what makes your restaurant special. It might be the signature dishes, innovative ambiance, prime location, or some new cuisine experience.

Apart from the above essential points, your executive summary should include:

• Mission statement
• Vision statement
• Execution structure
• Potential costs
• Expected return on investment

Many readers will read the executive summary before making a judgment, so if this is all they read, make every word count.

Also, SBA advises to include financial projections in your executive summary if you’re using your business plan to request funding.

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2. Company Overview

Company overview is a part where you fully introduce your restaurant business including legal business structure, location, and your restaurant’s proposed concept.

Here you have the liberty to be a little more creative in describing your restaurant in the whole business plan.

Here are some points to incorporate in the company overview:

• Detailed vision and mission statement
• Type of restaurant (fine dining, small restaurant, bistro, cafe, etc.)
• Legal business structure
• Service style
• History and background of the restaurant (if existing)
• Owners’ names and qualifications
• Cusinies & menu highlights
• Restaurant size and seating capacity
• Operating hours & meal plans
• Related service availability (delivery, catering, etc)

Mainly emphasize the chosen location because easily accessible locations with high foot traffic will attract more walk-in customers. And if you haven’t decided on a specific location yet, then mention the type of place you are looking for to give an idea about it to your readers.

Besides, mention the short-term and long-term goals of your restaurant business in the later part of the company description. Along with that mention regional industry trends and your USPs.

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3. Market analysis

The market analysis section provides you with a clearer picture of your target market, competitors, and industry trends.

Based on the above details, one can make informed decisions while creating strategies. Therefore, make this section precise and concise to understand.

Here are some steps to follow to write an engaging market analysis section of the restaurant business plan:

• Define your customer base: Identify and describe whom you are going to serve. Make a consumer base after considering the demographics, location, and concept of your restaurant.
• Competitive analysis: List out the names of other restaurants in your location and do the SWOT analysis. You can get the competitive advantage of your restaurant this way.
• Market trends: Discuss any shift in consumer behavior like healthy choices, an increase in vegan food consumption, or technological breakthroughs that might affect your restaurant.

Consider conducting market research, TAM-SAM-SOM analysis , and SWOT analysis to get insights for this section.

Remember, this section helps your readers and potential investors understand your target market, restaurant market overview, market size, and growth potential, so make sure you play your cards right.

4. Sample Menu

The most vital step in launching your restaurant business is the menu. A well-curated menu design will sell itself for your restaurant. Even if you are a new restaurant, then present the sample menu with the name and logo of your restaurant on it.

The menu will showcase all the unique offerings your direct competitors might not provide. Not just the list of cuisines but the pricing is also crucial. This way potential investors and readers can understand your restaurant’s target price point.

Plus your menu should be in sync with target customers; for example, a restaurant near the university should contain more beverages and delicious food options for brunch as students prefer those things more.

Consider your menu as a part of branding, choose the same theme for the menu as for the restaurant.

5. Restaurant Design

Restaurant design is the part where you can show your restaurant concept to potential investors and readers practically. Moreover, create a mood board to explain things smoothly.

Utilize this section to show the uniqueness of your restaurant, and how it is different from competitors.

Explain how your design represents your restaurant’s branding and visual identity. Furthermore, mention how your target market will enjoy and appreciate the ambiance you plan to provide.

Note that restaurant design is one of the key elements to running a successful restaurant, so match the theme and cuisines accordingly.

In this section, you also have to provide a detailed description of how many seats are going to be there along with the floor plan of your restaurant.

6. Management Team

As the name suggests, the management team section of your restaurant’s business plan introduces restaurant owners, key executives, and the management team. It also incorporates the experience, qualification, and restaurant industry knowledge of every individual who is on the team.

A strong management team section can be essential to weigh authority and help potential investors be confident about your restaurant’s idea and vision.

You might consider including the following information in the management team section:

• Business owner or founder’s information
• Executive chef and culinary team
• Front-of-house manager
• Operations and back-of-house team
• Advisors/consultants
• The organizational structure of the team

Showcase how each member fits and what roles & responsibilities they will play.  You should include a resume-styled summary for each person in the restaurant’s management section.

7. Operations Plan

The operations plan section outlines the daily business processes and activities centered on achieving the restaurant dream and objectives described in the rest of the plan.

A detailed operations plan helps you and your team define your responsibilities, daily tasks, and short-term goals you need to achieve, keeping track of your long-term objective.

Here are a few key elements to include in your operations plan section:

• Staffing and training
• Operating hours
• Operational process
• Tools and equipment
• Inventory control
• Technology and software
• Quality control measures
• Customer service policies

Remember it should incorporate all important daily tasks. Also, an operations plan is a living document, you can change it often according to the change in the dynamics of the work.

Read More: The Ultimate Guide to Restaurant Operations Planning

8. Marketing Plan

Even with great food, prices, and ambiance, you won’t attract enough diners without marketing.

Thus, a well-crafted restaurant marketing plan is necessary to spread awareness and build a strong brand presence.

The marketing plan can help you streamline your marketing efforts and create impactful and effective marketing campaigns while keeping track of the projected budget and maximizing return on investment.

Hence, this is the section in which you give an idea to your potential investors about how you will acquire new customers and retain existing ones. This section should include:

• Target market and their dining habits
• Branding and positioning
• Marketing strategies (website, social media accounts, etc.)
• Marketing Calendar
• USPs of your restaurant (unique ambiance, amiable staff, new cuisines in the local area)
• Your marketing goals
• Customer retention strategies (loyalty program, giving coupons or discounts on bulk orders or events)

Even if you are going to hire a PR agency for marketing, then mention it and the reason why you chose them.

After taking care of marketing, let us move further to finances.

Read More: Step-by-Step Guide to Restaurant Marketing Plan

9. Financial Plan

The financial plan is the most crucial and demanding section of any business plan. It is one of the deciding factors for potential investors, banks, or any financial institute to invest in your restaurant business.

This section of your plan details your restaurant’s financial information and how it will reach its financial goals or how much revenue potential it has.

Here are key components and statements that you should include in your financial plan section:

• Pro forma profit and loss statement
• Break-even analysis
• Balance sheet
• Sales forecast
• Detailed cost analysis
• Cash flow projections
• Business ratios
• Funding request
• Tax considerations
• Exit strategy

Before you create financial projections, know how many seats the restaurant will have and what services you plan to provide. This will help you in making realistic financial projections if you are going to start a new business.

Also, if you are asking for funding, then mention where you will utilize your funds.

We hope that this sample restaurant business plan will provide you with an idea for writing a successful plan.

Restaurant Industry Highlights 2024

• Growth forecast : National Restaurant Association predicted US restaurant sales to reach $898 billion in 2022 which would further grow by 4% yearly to reach $1.2 trillion by 2030.
• Technology is everywhere : Automation is helping staff maximize their efficiency by handling orders, deliveries, and communication effectively.
• Sustainability & ethical sourcing : Eco-friendly practices such as minimizing food waste, avoiding single-use plastics, and ethical plus local sourcing are encouraged by customers.
• Delivery is the new deal : People prefer deliveries over dining out as they are time-saving. So, there is an incline in the number of delivery apps and delivery services providing restaurants.
• Kiosks are the preference : The number of people who prefer ordering and paying through kiosks is increasing due to the convenience.

How to Refine & Present a Restaurant Business Plan

Once you have written your entire business plan, it is time to read and re-read it and make it error-free. You have to be confident about every aspect of the plan before you present it in front of your audience.

Moreover, alter your plan to suit different audiences to enhance your communication. For instance, keep your plan professional and include all the growth potential, profitability, and ROI data when you present your restaurant business plan for seeking funding.

Also, when you present your restaurant business plan to potential partners or vendors, emphasize collaboration benefits and how it can help in their individual growth.

Apart from the above points, make sure your plan has various engaging visuals, interactive elements, and enhanced storytelling to present all the data interestingly. Thus, make a digital presentation of your plan to incorporate all the above things clutter-free.

Once you are confident, it is time to email your plan to the people already on your mind. And give a pat to yourself for finally taking that step.

Download a sample business plan for a restaurant

Ready to kick-start your business plan writing process? And not sure where to start? Here you go, download our free restaurant business plan pdf , and start writing.

This intuitive, modern, and investment-ready template is designed specifically for restaurants. It includes step-by-step instructions & examples to help in creating your own restaurant business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Related Restaurant Resources

• Restaurant Marketing Plan
• Restaurant Financial Plan
• Restaurant Operations Plan
• Restaurant Industry Trends

Discover how Upmetrics can help you write a business plan

With Upmetrics, you will receive step-by-step guidance, customizable templates, 400+ sample business plans , and AI assistance to streamline your business planning process.

In fact, if you are not adept with finances, the financial forecasting tool Upmetrics provides will help you create realistic financial forecasts for 3 or more years.

Whether you’re starting a new venture or looking to grow one, Upmetrics offers the resources and insights you need to develop a successful & professional business plan that aligns with your goals.

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Frequently asked questions, why do you need a restaurant business plan.

A solid business plan is an essential tool for anyone looking to start or run a successful restaurant business. It helps to get clarity in your business, raise money, and identify potential challenges while starting and growing your business.

How to get funding for your restaurant business?

There are several ways to get funding for your restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

What is the easiest way to write your restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of restaurant business plan samples and edit it as per your needs. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

Can a good restaurant business plan help me secure funding?

Indeed. A well-crafted restaurant business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

What's the importance of a marketing strategy in a restaurant business plan?

Marketing strategy is a key component of your restaurant business plan. Whether it is about achieving goals or helping your investors understand the return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having a marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Restaurant Business Plan Template

AI generated Pitch Deck 🤖

How to Write a Restaurant Business Plan?

The process of taking an idea that's been percolating in your head for a while to an actual, sustainable business isn't easy. Execution is never a linear path and imposter syndrome is a real phenomenon. Fortunately, some resources can point you in the right direction; we recommend starting by writing a business plan as it brings clarity to your vision. In this article, we'll try to unearth the practical steps for writing a business plan for a new restaurant.

If you're reading this, it's likely that you're interested in operating and managing your own eatery. We'll take you through some of the finer points behind this endeavor and how you can prime yourself for success. Conceptualizing a well-crafted plan is an excellent idea, especially when you consider that 60 percent of restaurants fail in their first year.

WHAT IS A BUSINESS PLAN?

Plainly speaking, a business plan represents the vision of your proposed company. Not all founders are interested in creating the new Amazon or Facebook. Many people want to pursue something where their passion and interests are closely aligned; for restaurants, this may translate into how a love for Thai food became a new venture. If you are unsatisfied with the culinary experiences in your city, then it's possible that you may want to show others how it's done. This represents a neat juxtaposition behind your passion (food, in this instance) and the problem it solves (lack of quality establishments).

A business plan can be written in a variety of formats but what's more important is the areas it covers. It's necessary to have a rough outline of your target market which includes demographics, incumbents, and its overall size. After giving a high-level overview, you also want to include your go-to-market strategy and a detailed financial breakdown which lists your likely capital and operational expenditure, headcount, and when you project to break even.

HOW TO WRITE A RESTAURANT BUSINESS PLAN?

Let's discuss the modalities of this strategy and what a typical structure looks like.

The introductory part of your plan will outline clearly the mission statement you see for your restaurant. Perhaps it is to create a culinary experience like no other. It's important to elucidate this mission clearly to all your employees and keep refreshing it at regular intervals so that everyone's aligned. The next few slides should talk about your competitors and the strengths of the founding team.

Market Summary

We alluded to this earlier as the 'high-level overview.' In a nutshell, this should encapsulate each and every dynamic of the market that you're trying to enter. So, if you aim to build a fast-food restaurant in New York, then you need to talk about the market share of existing players, how that's changed over time, and their current pricing. In the latter part, strive to identify potential gaps in the market which you can meet.

Business Concept

Now you're getting to the part that discusses your proposed vision in minute detail. How will your restaurant set itself apart from others? What are your key goals and objectives within a specific timeframe? Try to break these down into quarterly and annual goals so that you can keep track of what's working and what isn't.

Financial Plan

No business can operate without a healthy amount of initial and working capital. In this part of your strategy, you need to envision how much seed financing your venture will require. Some things to consider are the costs of interior designing, furniture, cutlery, and hiring staff. Your menu, pricing, and projected visitors should also be factored in. Of course, you're in the business for the long run so try to estimate how much you will grow year-on-year in terms of revenue.

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Free Restaurant Business Plan Template PowerPoint & Google Slides

About the Template

Are you a foodie or want to start a restaurant business looking to revamp your existing culinary venture? Then look no further. Download our Free Restaurant Business Plan template .

This meticulously crafted Restaurant Business Plan Template is here to guide you through the intricacies of the restaurant industry which will help you in turning your foodie dreams into a profitable reality.

• Aspiring Restaurant Owners: This restaurant startup guide template can be your roadmap to success.
• Existing Restaurant Owners: For existing businesses, it can be the best tool to revamp and refine your business strategy.
• Entrepreneurs: Seeking funding from investors or lenders? This template will showcase your vision and strategy.
• Consultants and Educators: Utilize it as a teaching tool or consulting resource for your clients and students.

If are you into the restaurant business, then don’t miss our Free Food Templates gallery. 

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Restaurant Business Plan Template

Written by Dave Lavinsky

Restaurant Business Plan

You’ve come to the right place to create your restaurant business plan.

We have helped over 100,000 entrepreneurs and business owners with how to write a restaurant business plan to help them start or grow their restaurants.

Below is a restaurant business plan template to help you create each section of your business plan.

Restaurant Business Plan Example

Executive summary, business overview.

Bluehorn Restaurant & Steakhouse is a new restaurant and steakhouse located in Oklahoma City, Oklahoma. The menu of Bluehorn Restaurant & Steakhouse will include bistro-type dishes that are authentically created and crafted by acclaimed Chef Peter Logan. It will be located in the trendy part of town, known as the Plaza District. The restaurant will be surrounded by classy art galleries, live theater, high-end restaurants and bars, and expensive shopping.

Owned by emerging restaurant operators Chef Peter Logan and Anastasia Gillette, Bluehorn Restaurant & Steakhouse’s mission is to become Oklahoma City’s best, new restaurant for patrons to celebrate their next big event, have a nice date night, or gather with friends or family for a fun evening while dining over finely crafted entrees, desserts, and cocktails.

Products Served

The following are the menu items to be offered by Bluehorn Restaurant & Steakhouse:

• Soups & Salads
• Gourmet sides
• Wine, Beer & Spirits

Customer Focus

Bluehorn Restaurant & Steakhouse will target adult men and women between the ages of 21 – 65 with disposable income in Oklahoma City, Oklahoma. Within this demographic are millennials, young professionals, newlyweds, young families, more established families, and retirees. Because of the pricing structure of the menu, the patrons will likely be upper middle class to the wealthy population of Oklahoma City.

Management Team

Bluehorn Restaurant & Steakhouse is owned and operated by fellow Oklahoma City natives and culinary enthusiasts, Chef Peter Logan and Anastasia Gillette. Both come with a unique skill set and complement each other perfectly. They formerly worked together at another OKC fine dining establishment and made a great team for serving guests delectable food and wine while ensuring the highest level of customer service.

Chef Peter will manage the kitchen operations of Bluehorn Restaurant & Steakhouse, while Anastasia will oversee front of the house operations, maintain and ensure customer service, and manage all reservations.

Financial Highlights

Bluehorn Restaurant & Steakhouse is seeking $300,000 in debt financing to open its start-up restaurant. The funding will be dedicated for the build-out and design of the restaurant, kitchen, bar and lounge, as well as cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

• Restaurant Build-Out and Design – $100,000
• Kitchen supplies and equipment – $100,000
• Opening inventory – $25,000
• Working capital (to include 3 months of overhead expenses) – $25,000
• Marketing (advertising agency) – $25,000
• Accounting firm (3 months worth and establishment/permitting of business) – $25,000

Company Overview

Bluehorn Restaurant & Steakhouse is a new restaurant and steakhouse located in Oklahoma City, Oklahoma. Bluehorn Restaurant & Steakhouse will serve a wide variety of dishes and beverages and will cater to the upper middle class to wealthier population of Oklahoma City. The menu of Bluehorn Restaurant & Steakhouse will include bistro-type dishes that are authentically created and crafted by acclaimed Chef Peter Logan. It will be located in the trendy part of town, known as the Plaza District. The Plaza District is one of Oklahoma’s trendy neighborhoods and is considered the “it” area for newlyweds, millennials, professionals, and young singles. The restaurant will be surrounded by classy art galleries, live theater, high-end restaurants and bars, and expensive shopping.

Owned by emerging restaurant operators Chef Peter Logan and Anastasia Gillette, the restaurant’s mission statement is to become the best new steak restaurant in OKC. The following are the types of menu items Bluehorn Restaurant & Steakhouse will serve- shareables, steaks, soups, gourmet sides and salads.

Bluehorn Restaurant & Steakhouse History

Bluehorn Restaurant & Steakhouse is owned by two Oklahoma City natives, Chef Peter Logan and Anastasia Gillette. They have both worked around the country in fine dining establishments and have a combined twenty years in the restaurant industry. Upon working alongside each other at another fine dining establishment in Oklahoma City, the two of them became good friends and decided to venture into owning their own restaurant.

Chef Peter is the kitchen guru and critically acclaimed chef, while Anastasia manages the front of the house and is a certified Sommelier. Together, with both of their expertise and knowledge, Bluehorn Restaurant & Steakhouse is destined to become Oklahoma City’s next big restaurant.

Industry Analysis

The Restaurant industry is expected to grow to over $220 billion in the next five years.

Consumer spending is projected to grow. The Consumer Confidence Index, a leading indicator of spending patterns, is expected to also grow strongly, which will boost restaurant industry growth over the next five years. The growth in consumer confidence also suggests that more consumers may opt to segment their disposable income to eating outside the home.

Additionally, an increase in the number of households earning more than $100,000 annually further contributes to the industry growth, supporting industry operators that offer more niche, higher-end products.  This group is expected to continue to grow in size over the next five years.

The urban population represents a large market for the industry. Specifically, time-strapped individuals living in urban areas will likely frequent industry establishments to save time on cooking. The urban population is expected to increase, representing a potential opportunity for the industry.

Customer Analysis

Demographic profile of target market, customer segmentation.

Bluehorn Restaurant & Steakhouse will primarily target the following customer profile:

• Upper middle class to wealthier population
• Millennials
• Young professionals
• Households with an average income of at least $75k
• Foodies and culture enthusiasts

Competitive Analysis

Direct and indirect competitors.

Bluehorn Restaurant & Steakhouse will be competing with other restaurants in Oklahoma City. A profile of each competitor is below. The Press Located in the trendy area known as the Plaza District, The Press has reimagined our favorite foods of the surrounding regions through the lens of home.

The menu consists of appetizers, soups, burgers and sandwiches, bowls, main dishes, sides, desserts, and a large selection of alcoholic beverages. The Press serves craft beer, domestic beer, wine spritzers, house cocktails, wine, and mimosas. They also offer brunch. The menu of The Press is affordable with the most expensive dish being $16. The wine menu is also not pretentious as the wine is sold either by the glass or bottle, with the most expensive bottle being $52 for the Gruet Sparkling Brut Rose. Oak & Ore Oak & Ore is a craft beer and restaurant in OKC’s Plaza District. They have a 36-tap beer selection and offer vegetarian, vegan, and gluten free dining options. Oak & Ore offers a rotating, 36-tap selection of their favorite brews from Oklahoma and around the world. Each beer is thoughtfully paired with a craft beer-inspired dining experience.

The food menu of Oak & Ore offers starters, salads, wings, fried chicken, sandwiches, tacos, banh mi, and sides. They also have a selection of kids dishes so the whole family can enjoy comfort food while sampling one of their delectable beers.

The Mule OKC The Mule is a casual, hip restaurant offering a large beer and cocktail menu plus sandwiches and more. Located in the constantly growing and buzzing hub that is the Plaza District, The Mule takes the timeless favorite and contorts it into a whole menu of wild offerings.

There is also a fantastic assortment of soups offered and The Mule shakes up a seasonal list of cocktails designed by their bar staff. During the winter months, patrons can stave off the cold with their versions of hot toddies and buttered rum. For the beer drinkers, they always have a reliable line-up of fresh cold brews on draft, as well as a wide selection of can.

Competitive Advantage

Bluehorn Restaurant & Steakhouse offers several advantages over its competition. Those advantages are:

• Gourmet dishes elegantly prepared to the finest standard.
• Selection of steaks sourced from local Oklahoma farms.
• An exclusive and unique wine menu that includes a wine selection of all price points.
• Highly sought after location: Bluehorn Restaurant & Steakhouse will be located in the trendy and attractive neighborhood known as The Plaza District.
• Trendy, welcoming, and energetic ambiance that will be perfect for a night out or a celebration.

Marketing Plan

Promotions strategy.

The marketing strategy for Bluehorn Restaurant & Steakhouse is as follows: Location Bluehorn Restaurant & Steakhouse’s location is a promotions strategy in itself. The Plaza District is a destination spot for locals, tourists, and anyone looking for the trendiest food fare in Oklahoma City. The Plaza District is home to OKC’s most popular bars and restaurants, art galleries, theaters, and boutique shopping. The millennials, young professionals, and foodies will frequent Bluehorn Restaurant & Steakhouse for the location itself.

Social Media Bluehorn Restaurant & Steakhouse will use social media to cater to the millennials and Oklahoma City residents. Chef Peter and Anastasia plan to hire an advertising agency to take professional photographs of the menu items and location to create appealing posts to reach a greater audience. The posts will include pictures of the menu items, as well as upcoming featured options. SEO Website Marketing Bluehorn Restaurant & Steakhouse plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local fine dining restaurant” or “Oklahoma City restaurant”, Bluehorn Restaurant & Steakhouse will appear in the top three choices. The website will include the full menu, location, hours, and lots of pictures of the food, drinks, and steaks. Third Party Delivery Sites Bluehorn Restaurant & Steakhouse will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food to be delivered will see Bluehorn Restaurant & Steakhouse listed near the top.

Operations Plan

Operation functions:.

The company will hire the following:

• 4 sous chefs
• 2 bartenders
• 2 hostesses
• The company will hire an advertising agency and an accounting firm

Milestones:

Bluehorn Restaurant & Steakhouse aims to open in the next 6 months. The following are the milestones needed in order to obtain this goal.

7/1/202X – Execute lease for prime location in the Plaza District.

7/2/202X – Begin construction of restaurant build-out.

7/10/202X – Finalize menu.

7/17/202X – Hire advertising company to begin developing marketing efforts.

8/15/202X – Start of marketing campaign

8/22/202X – Final walk-thru of completed restaurant build-out.

8/25/202X – Hire team of sous chefs, servers, and bussers.

9/1/202X – Decoration and set up of restaurant.

9/15/202X – Grand Opening of Bluehorn Restaurant & Steakhouse

Bluehorn Restaurant & Steakhouse will be owned and operated by Chef Peter Logan and Anastasia Gillette. Each will have a 50% ownership stake in the restaurant.

Chef Peter Logan, Co-Owner

Chef Peter Logan is an Oklahoma City native and has been in the restaurant industry for over ten years. He was trained in a prestigious Le Cordon Bleu Culinary Academy in San Francisco and has worked in some of the nation’s most prestigious fine dining restaurants. His tenure has took him from the west coast to the east coast, and now he’s back doing what he loves in his hometown of Oklahoma City.

Chef Peter will manage the kitchen operations of Bluehorn Restaurant & Steakhouse. He will train and oversee the sous chefs, manage inventory, place food inventory orders, deal with the local food vendors, and ensure the highest customer satisfaction with the food.

Anastasia Gillette, Co-Owner

Anastasia Gillette was born and raised in Oklahoma City and has garnered over ten years in the restaurant industry as well. While in college, Anastasia worked as a hostess at one of the area’s most prestigious restaurant establishments. While there, she was eventually promoted to Front of the House Manager where she oversaw the hostesses, servers, bussers, bartenders, and reservations. Her passion always led to the beverage portion of the restaurant so she obtained her Sommelier certificate in 2019. With her wine education, Anastasia is able to cultivate an interesting and elegant wine selection for the restaurant.

Anastasia will oversee front of the house operations, maintain and ensure customer service, and manage all reservations. She will also be in charge of the bar and wine ordering, training of front of the house staff, and will manage the restaurant’s social media accounts once they are set up.

Financial Plan

Key revenue & costs.

The revenue drivers for Bluehorn Restaurant & Steakhouse will come from the food and drink menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items as well as the cooking materials. A significant cost driver is the fine dining equipment, serving dishes, and beer and wine glasses. Other cost drivers will be the overhead expenses of payroll for the employees, accounting firm, and cost of the advertising agency.

Funding Requirements and Use of Funds

Bluehorn Restaurant & Steakhouse is seeking $300,000 in debt financing to open its start-up restaurant. The breakout of the funding is below:

Financial Projections

Income Statement

  Balance Sheet

  Cash Flow Statement

Restaurant Business Plan FAQs

What is a restaurant business plan.

A restaurant business plan is a plan to start and/or grow your restaurant business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your restaurant business plan using our Restaurant Business Plan Template here .

What Are the Main Types of Restaurants?

There are many types of restaurant businesses. Restaurants can range in type from fast food, fast casual, moderate casual, fine dining, and bar and restaurant types. Restaurants also come in a variety of different ethnic or themed categories, such as Mexican restaurants, Asian restaurants, American, etc.  Some restaurants also go mobile and have food trucks.

How Do You Get Funding for Your Restaurant Business Plan?

Restaurant businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a restaurant business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates.

What are the Steps To Start a Restaurant Business?

1. Develop A Restaurant Business Plan - The first step in starting a business is to create a detailed restaurant business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your restaurant business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your restaurant business is in compliance with local laws.

3. Register Your Restaurant Business - Once you have chosen a legal structure, the next step is to register your restaurant business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your restaurant business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Restaurant Equipment & Supplies - In order to start your restaurant business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your restaurant business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful restaurant business:

• How to Start a Restaurant Business

Where Can I Get a Restaurant Business Plan PDF?

You can download our free restaurant business plan template PDF here . This is a sample restaurant business plan template you can use in PDF format.

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• 69 culinary hotspots in the very first MICHELIN Guide Moscow !

9 MICHELIN-starred restaurants in the first edition of the MICHELIN Guide dedicated to the capital of Russia ; 3 MICHELIN Green Stars awarded to local Chefs paving the way for sustainable gastronomy.

Russia Michelin Star Revelation

The long-awaited arrival of the MICHELIN Guide marks a recognition of the rapid development in gastronomic culture in Russia over the past 30 years. The unique history and traditions of the region, formed by the variety of high-quality local products from the Far East, the Altai Republic, the Black Sea and the north-west of Russia, inspire talented chefs to create exquisite culinary masterpieces that cannot be found anywhere else. The first ever Moscow MICHELIN Star ceremony took place tonight, at the Zaryadye Concert Hall, in the heart of the Russian capital. The festive evening, organized with all necessary security measures, was attended by more than 500 guests. “ The MICHELIN Guide and Moscow are sharing a historical moment with the unveiling of the MICHELIN Guide Moscow 2022 selection . Inspectors have been particularly seduced by the high-quality local produce. Russia is a wonderfully wide-ranging expression of nature: from sea coasts to wild forests, from aromatic herbs to first-class seafood… There are lots of discoveries to make ” says Gwendal Poullennec, MICHELIN Guide International Director. “ Moreover, thanks to cultural exchanges throughout history between Russia and Europe, Central Asia and the Middle East, gourmets will experience unforgettable authentic meals full of flavor .”

Restaurants were celebrated through the announcement of the MICHELIN Guide selection, with the reveal of Bib Gourmand (for restaurants offering particularly interesting value for money, where you can enjoy a delicious meal under RUB2000), MICHELIN Stars (for restaurants serving high-quality cuisine), and MICHELIN Green Stars (for restaurants that are pioneering in their sustainable approach). As for all its other selections, the MICHELIN Guide has used the same historical methodology. The team of independent and anonymous inspectors from the Guide has been in the field for its traditional table-tests, during which they evaluate the meal they experience via 5 assessment criteria  :

- The quality of the produce used - The mastery of cooking techniques - The mastery of flavors - The chef’s personality in his/her cuisine - The consistency between visits Thanks to the seriousness and depth of their methodology, inspectors were able to collectively build this first MICHELIN Guide Moscow selection.

2 Two MICHELIN Star restaurants

7 one michelin star restaurants.

Beluga – located at the National Hotel, near the Red Square, Beluga offers one of the finest selections of caviar and vodka in the whole of Russia. While experiencing the authentic soul of this historical place, gourmets can discover and enjoy the elegant and delicate cuisine of chef Evgeny Vikentiev. Biologie - Chef Ekaterina Alehina offers her guests a journey through a personal cuisine, with a strong accent on sustainability, focusing on organic products. You can also find the chef’s artistic personality in the restaurant itself, which is decorated with her own paintings and furniture she made herself. Grand Cru – “Bienvenue” to this establishment, with a cozy atmosphere, proposing first class modernized classic French cuisine and one of the best wine lists in Moscow. The Alsatian chef David Hemmerle brings an enjoyable piece of French finesse to Moscow. Sakhalin – Located on the 22nd floor of an imposing building, Alexey Kogay’s cuisine has a pleasant selection of first-class seafood from Russia, including products caught off the namesake island. This elegant and trendy restaurant offers also an impressive view of the city. Savva – Chef Andrei Shmakov knows how to mix classical techniques and modernism to offer a subtle Russian cuisine. The elegance of the restaurant and the high-quality service makes it a not-to-be missed spot for Muscovite gourmets.

Selfie – Chef Anatoly Kazakov is a fine chef at the forefront of modern gastronomy. This restaurant proposes creative dishes, where the main stars are the ingredients, uplifted to their best by the chef’s techniques. White Rabbit – Chef Vladimir Mukhin’s cooking is as impressive as the wonderful view offered by the panoramic glass roof. This young chef makes you enjoy a cuisine as modern as personal, that knows how to enhance local products. An experience between discovery and nostalgy.

3 MICHELIN Green Star restaurants

15 Bib Gourmand restaurants have also been highlighted, allowing foodies to discover skillful chefs and gourmet offers for less than RUB 2000, such as Hibiki , a little gem led by chef and owner Sang Keun Oh, who proposes beautifully inspired cuisine with dishes of tremendous quality, or Eva , which celebrates Greek cuisine with fresh ingredients, while capturing incredible flavors.

The first MICHELIN Young Chef Award , sponsored by Blancpain, was awarded : Nikita Poderyagin , chef of the Björn restaurant since 2016 knows how to mix perfectionism and emotions in the service of gourmets, and his evolution is to be followed carefully in the future.

Foodies discovered the MICHELIN Service Award , sponsored by San Pellegrino, awarded to the service team of the Twins Garden restaurant, led by Vitaly Filonov. Thanks to the strong commitment of these professionals, foodies are transported on a wonderful journey in the Berezutsky brothers’ culinary universe.

Moscow has become the 35th gastronomic destination chosen by the MICHELIN Guide, along with Singapore, the Nordic countries, Beijing, and California. This international highlight will allow foodies from all over the world to easily find a reason for an unforgettable trip to the Russian capital city and will also create an impetus for the further development of the restaurant business, both in Moscow and other Russian cities.

In total, the MICHELIN Guide Moscow 2022 selection includes: 69 restaurants ; 2 restaurants with 2 MICHELIN Stars ; 7 restaurants with 1 MICHELIN Star ; 3 MICHELIN Green Star restaurants ; 15 Bib Gourmand restaurants. Find the full selection of the MICHELIN Guide Moscow 2022, on the official MICHELIN Guide website and on the App, available for free on iOS.

Hero Image: Restaurant Sakhalin

News & Views

The MICHELIN Guide Poland Expands to the Pomorskie Region

Today, The MICHELIN Guide announced the expansion of its restaurant selection in Poland to include the Pomorskie Region, home to Gdańsk, Gdynia and Sopot. The full restaurant selection for The MICHELIN Guide Poland will be announced on Thursday 20th June 2024.

Lithuania Joins The MICHELIN Guide Collection!

On 13th June 2024, the first MICHELIN Guide selection to Lithuania will be unveiled, covering not only the capital, Vilnius, but the rest of the country too. Watch this space to be the first to discover this new selection...

The MICHELIN Guide Extends to "Da Nang", Vietnam

Joining Hanoi and Ho Chi Minh City, Da Nang becomes the third Vietnamese destination to be scouted by the MICHELIN Guide Inspectors. The restaurant selection for Hanoi, Ho Chi Minh City and Da Nang will be revealed in June 2024!

The Time Has Come: The MICHELIN Guide Rio de Janeiro & São Paulo 2024 Has a Release Date!

Discover when the new selection of restaurants for the two Brazilian cities will be unveiled.

Keep Exploring - Stories we think you will enjoy reading

The MICHELIN Guide France 2024 is Revealed!

This year's selection features 2 new Three Stars, 8 new Two Stars and a new generation of chefs earning their first Star before the age of 40

MICHELIN Guide 2023 Vienna and Salzburg selections are online

Today, the MICHELIN Guide has revealed online the new 2023 selections in Austria, highlighting the best restaurants in Vienna and Salzburg.

4 New Stars In The MICHELIN Guide Shanghai 2023

The latest selection recognises one new Two-MICHELIN-Star and 3 new One-Michelin-Star restaurants, while the Bib Gourmand selection expands with 7 new restaurants. The MICHELIN Sommelier Award also makes its debut in Shanghai amid wider recognition of hospitality talents.

2022 California MICHELIN Stars

18 new MICHELIN Stars are joining the California guide, including a 3 Star restaurant in San Diego and two MICHELIN Green Stars

2022 California MICHELIN Bib Gourmands

15 new Bib Gourmands are joining the MICHELIN Guide California

MICHELIN Guide California 2022: Meet the New Stars LIVE!

On Monday, 5 December at 7:30 pm PST, MICHELIN Guide California will reveal the 2022 selection. Follow the event live!

422 restaurants, including 2 new Two Starred establishments, spotlighted in the MICHELIN Guide Tokyo 2023

Myojaku and SÉZANNE receive Two MICHELIN Stars, and 16 new restaurants are distinguished One MICHELIN Star, while the Bib Gourmand celebrates 38 new restaurants which have been rated as best value-for-money by MICHELIN inspectors.

2022 Vancouver MICHELIN Bib Gourmands

12 Bib Gourmands are joining the inaugural MICHELIN Guide Vancouver. Here's where to eat focaccia sandwiches, dim sum with craft beer, and best-in-class pad Thai.

2022 Vancouver MICHELIN Stars

The stars are shining brightly over Vancouver, with 8 MICHELIN-Starred restaurants joining the inaugural MICHELIN Guide Vancouver.

The MICHELIN Guide Celebrates Its Debut in Malaysia

The inspectors of the MICHELIN Guide are in the field to spot the best restaurants in Kuala Lumpur and Penang. The first edition of the MICHELIN Guide Kuala Lumpur and Penang will be unveiled in December 2022.

53 restaurants spotlighted in the first selection of the MICHELIN Guide Istanbul

Michelin is pleased to present the very first selection of restaurants of the MICHELIN Guide Istanbul 2023. With 53 restaurants making the selection, the Istanbul culinary map greatly impressed the MICHELIN Guide inspectors.

2022 Toronto MICHELIN Stars

The stars are shining brightly over Toronto, with 13 new MICHELIN-Starred restaurants joining the inaugural MICHELIN Guide Toronto

The inaugural MICHELIN Guide Dubai 2022 has been revealed, with 11 MICHELIN-Starred and 14 Bib Gourmand restaurants

The MICHELIN Guide marked its debut in the Middle East with the MICHELIN Guide Dubai 2022 highlighting 69 restaurants covering 21 cuisine types. 9 receive a MICHELIN Star, 2 receive Two MICHELIN Stars, and 14 restaurants are awarded a Bib Gourmand.

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January 10, 2019, the complete moscow startup city guide, by: anastasia borisova, published on: march 21, 2017.

Russia's capital Moscow is, despite stereotypes, a city developing its entrepreneurial identity. Find out what this city has to offer & what it takes to make it as a startup founder:

Moscow is a charming city that carries the image of several epochs of Russian history and surprises with the number of cultural events taking place during one single day. However, the recent years have made Moscow even more attractive as innovative projects have become the center of business attention and the ecosystem for startups began to grow.

Why Choose Moscow To Found Your Startup?

Being the capital, Moscow always had intensified business life. Now, it is even more saturated as young projects got new opportunities to develop. Let’s see how it happens and where to find support if you are one of those dreamers.

Advantages Of Building A Startup In Moscow:

• Moscow is the economic center of Russia: forums and meetings take place here, people from different regions and companies can be found.
• The Russian capital is proud of the saturation of its international connections – from a growing tourist flow to foreign companies departments.
• It is a modern megacity with proper infrastructure (for instance, free WiFi is available in the streets and on public transport) and a large population (more than 12 million in 2016).
• Moscow is an educational center. There are a lot of young people with a strong background and passion for changing the world. Sometimes they are ready to wfork for experience only. What’s more, the universities of Moscow create business incubators and offer special business courses.
• The determination to develop highly innovative industries in Russia is shared by the government and businesses.
• In general, prospective (or cool) business ideas are the matter of great public interest. Business is the major topic for a lot of media outlets.

What Founders Have To Consider:

• Networking events are mostly in Russian. It doesn’t mean members of the community don’t speak English (most likely, they do), but the majority of services is in Russian.
• The attitude towards new projects is rather cautious, though it is really changing now. But still, they often choose a less risky project as a partner (“They don’t believe in startups in Russia!”, entrepreneurs often say).
• Many founders only rely on their own resources, connections, and skills instead of using special services for new projects.

Though there is a strong belief that founding a startup in Moscow would be very challenging, this perception is changing now. Capital owners learn to work with new small projects, founders learn to communicate with each other and to use available opportunities more efficiently. What is more, there will be no lack of innovations in Moscow as the availability of scientific centers makes the city very potent in constantly providing business with new technologies and ideas for products.

Dive Into Moscow’s Startup Community

Moscow startup community is represented by young scientists and entrepreneurs on the one side and professional businessmen, coaches, consultants, and experts on the other side. The life of the community is rather rich, it is hardly possible to attend all the meetings and events, but they are really worth visiting. Try the following pages to find them.

Find Info About Upcoming Events, Meetups & Other Occasions:

• Moscow State University Business Incubator has a very useful news page. Follow them on Facebook or on Vkontakte (which is a Russian social network) to find local events and competitions.
• Rusbase Media has an online calendar with events of innovations industry taking place across Russia.
• The state web-portal ‘ Moscow Small Business ’ collects information about upcoming lectures, conferences, and workshops in one calendar.
• Digital October has an interesting event-list as the place holds educational courses and events for innovative projects. They sometimes have series of weekend educational events devoted to a field of development (e.g. Blockchain Weekend , BioTech Weekend )
• DI Telegraph is a space for educational and business forums, conferences and lectures.

Media Outlets For Startups:

• Vc.ru media (created on basis of popular Russian media about IT ‘Zuckerberg will call’) publishes startup news in a separated section, covering interesting (or successful) ideas for projects and business events.
• Firrma is a media outlet for technological and venture business. There you’ll find announcements of upcoming events and opinions or comments from leading people of different industries.
• Inc.Russia has special sections for business ideas (‘To invent’) and successful startup stories (‘To take up’).
• Spark is an online platform for small business communication and exchanging experience. This is where one can find advice or even partners.

Major Events, Festivals Or Conferences:

• Open Innovations Startup Tour is organized every year to find promising projects in different cities of Russia and the Commonwealth of Independent States. Participants attend workshops, make appointments with mentors and investors and compete for receiving an invitation to Startup Village.
• Startup Village is an international yearly technological conference for investors, startups, and innovators taking place in Skolkovo . In 2017 the event is planning to attract more than 20,000 participants with 4,000 startups and 1,500 investors.
• Open Innovations Forum takes place every autumn and is aimed at promoting technological development, enhancing collaboration in innovative business and exchanging experience.
• Russian Internet Forum and the Conference of the Internet and Business is the major event in the sphere of digital communications in Russia. It is traditionally held as a three-day activity taking place in a holiday residence near Moscow where participants share their views on the development of the Russian digital industry and the Russian Internet.
• Startup Cup Russia is a part of the global Startup Cup Competition. Projects participate to get feedback from mentors, consulting assistance and financial support.
• The Startup Of The Year Award from RosBusinesConsulting (RBC) is given to the best projects chosen by both, open public vote and experts’ opinion.
• The Higher School of Economics holds its’ own Startup Of The Year Award ceremony. They elect best companies in 4 categories: FinTech, hardware, socially important project and global project.

Volunteering Possibilities:

• Mosvolunteer is an organization connecting managers for meetings, conferences, etc., and those willing to participate in preparation and holding of the events. Mosvolunteer sometimes needs volunteers for business events (Startup Village in 2015 was held with their help ).
• Check the official pages of the events if you want to attend, they often seek volunteers and publish all the information for possible participation.

Volunteering is quite a common type of collaboration in Moscow so never hesitate and offer your help to event managers or startup founders (even if they don’t look for volunteers, try writing them a letter). People of the sphere will appreciate your determination and interest in their activity.

Choose One Of Moscow’s Coworking Spaces

As renting an office can turn out to be expensive for small companies (frankly speaking, Moscow is an expensive city not for small companies only), coworking spaces are very popular with startup founders. Residents appreciate the variety of services, round-the-clock access, pleasant atmosphere and the community of creative people that can be found in coworking spaces.

• #tceh is not simply coworking – it is a place for business courses and useful contacts as well. Founders sometimes meet their investors there or use it as ‘feedback’ facility to discuss their projects with experts. What is more, #tceh enjoys the collaboration with Fund for Internet Initiatives Development .
• StartHub is a coworking center located in one of the creative centers of Moscow – ‘Flacon’ design-factory. The venue is very popular with artists, designers, and filmmakers because of its’ unusual atmosphere of a former factory. ‘Flacon’ is a symbol of creativity and new approaches towards a common process. A swimming pool, a canteen, and a fitness center are located close to StartHub.
• Coworking 2.0 was created for both freelancers and young projects. Depending on each resident’s needs, this place offers different sets of services (for instance, a resident can rent a working space for 24/7 access during a whole month or make several reservations for the meeting room only) which allows to be economical and not to pay for unneeded facilities.
• Work Station has several venues in Moscow. The most famous of them is located at Gorky Park and in summer they open terrace for residents. Another center of Work Station, the biggest of all, is located on the Dmitrovskaya metro station and has a capsular hotel and free breakfasts.
• Arma Coworking holds business meetings and lectures. Residents can choose to rent a mini-office or simply use the coworking space. Arma is proud of the atmosphere of the place created by the local architecture, residents, and staff.
• DI Telegraph Coworking is located in the very center of Moscow on Tverskaya Street and has many successful VC, media, IT, and educational projects among its residents.

Get Investment In Moscow

Moscow enjoys the role of the financial center so many companies and private investors do business here. Besides, government and commercial organizations are interested in innovative projects and create special supporting programs. There are many possibilities to get investment at any stage of the project development.

Incubators:

• The Higher School of Economics Business Incubator provides two types of programs for startups. Residential program HSE{pro} offers working space and assistance from tax advisory to PR-support. It has been the starting point for successful Russian startups (for instance, TimePad ). The educational program HSE{goods} was designed for those planning to open a social business project. It can help even if the idea of the project is not yet clearly articulated. The fees for incubator services can be delayed in case the resident is a HSE employee or student. HSE itself is known for reinforcing the collaboration between the scientific community, business and government.
• The Plekhanov Russian University of Economics Incubator supports business teams at early stages or helps realize elaborated ideas in IT, new materials, gadgets, smart house systems and robotics. University students and graduates should represent at least 50% of the team to enter the incubator.
• Strogino TechnoPark is the venue for innovative projects at any stage. It has coworking, pre-incubator and incubator programs and a prototyping center. Companies at the stage of expansion or growth can become residents of TechnoPark to construct laboratories or production. The major advantage of being a member of Strogino TechnoPark is gaining access to governmental support as the center is working in strong partnership with Business departments of Moscow authorities .
• Branch Agricultural Business Incubator in Timiryazev Russian State Agrarian University provides agrarian innovative projects with laboratories, science research equipment and coworking spaces. It also attracts investment and expertise. By the end of 2016, there were many interesting projects among the residents of the center, for instance, an online shop delivering weekly sets of local farm products by subscription .
• MGIMO (Moscow State Institute of International Relations) created completely free incubator for students and graduates. The program has already helped several companies to successfully enter the local market; one of them is Octa Smart Food, the products of which are now sold online and in several stores in Moscow.

Accelerators:

• SKOLKOVO Startup Academy is an educational facility for founders at any stage. There will be lectures, meetings with business coaches and opportunities to find investment. Entering the community of Skolkovo can be very beneficial as funds, laboratories, consulting services, educational centers and many other business facilities are located there.
• Future Fintech offers an acceleration program for startups in financial and blockchain technologies, information security, payment instruments, banking and insurance services. They are looking for projects introducing software, marketing, technical or analytical products. Future Fintech attracts practicing specialists in the field to collaborate with residents’ projects and helps to find financial support.
• Internet Initiatives Development Fund offers an accelerator program for IT-companies that already have created a product and started sales. Each team will come through individually focused consulting services working full-day in the accelerator space. After the program is done, the best companies will have an opportunity to participate in a Demoday and present their products before potential investors and partners. Participants can choose to pay for the program or to give a share in their company as payment.
• GenerationS is an accelerator program containing several stages from online pre-accelerator to final competition of all participating projects. The results of the pitch session at the competition define the best companies, which then share Grand Prix fund (the fund is said to constitute 15 million rubles or about 242.000 EUR). GenerationS welcomes participants from many fields of innovations: smart city, creative industries, life science, finance and banking technologies, etc.
• Disruptive has been created by MetaBeta founder and ex-CEO, Dmitry Maslennikov after MetaData founders decided to work separately in 2016. The new program is considered to be more than an accelerator. Though Disruptive doesn’t provide investment, it offers startups help with finding the needed specialists, a marketing strategy or anything the project misses. The company also hires people willing to bring powerful startups to life.
• Territory is accelerating program in the sphere of production which gives access to an ecosystem consisting of an accelerator, a design center and an investment company. The goal of Territory’s activity is to help implement manufacturing innovative ideas in prototypes and small-scale production, with an eye to further large-scale production and sales.

Grants & Subventions:

• Innovation Assistance Fund provides investment for research and implementation of innovations. Their Umnik program offers the opportunity to get grants (up to 500.000 RUB or about 8000 EUR) for young scientists developing ideas for projects in IT, medicine of the future, materials, apparatus and bio. The Start program supports startups at early stages. New innovative companies can obtain up to 5 million rubles (80.000 EUR). The supporting plan consists of two parts and two years: during the first year, a team completes research in their field and then, during the second step, the project can receive part of needed investment from the Innovation Assistant Fund (in case the team manages to find some other sources as well).
• The Skolkovo Fund Granting Program offers many investment opportunities. The preferred fields of projects are energy preservation and efficiency, nuclear technology, space technology and telecommunication, biomedical technology, strategic computer technology and software.
• The Moscow State Department of Science, Industrial Policy, and Entrepreneurship has created a lot of possibilities for small business development by providing subventions. Besides, there is a chance of getting a low-interest loan from the Venture Investment Development Fund for startups that already get finance help from a private investor. The amount of the loan can be up to two times the amount of the received private investment.
• Innovative Entrepreneurship Support Fund of the Higher School of Economics holds yearly competitions for startup projects. There can be up to five winners and each can get up to 700.000 rubles (about 11.000 EUR) to implement their ideas or be given consulting assistance from invited experts.

Crowd Investing Platforms:

• Planeta.ru , by its’ own estimation, has helped to collect more than 589 million rubles (or more than 9.500.000 EUR) by March 2017 (the project started in June 2012). It is one of the earliest and most successful crowd funding platforms in Russia. The project now also provides PR, promotion and education services. Planeta.ru withholds from 10% to 15% of the successfully collected sum (except for charity projects when the fee is not taken).
• BoomStarter is the crowd funding platform which helps to attract investment for new projects. According to BoomStarter’s rules, the goal of the money collection should be clearly defined and fit one of the 15 set categories created by the platform founders. The fee for the use of the service constitutes 5% of collected sum and is only charged if the needed sum was gained. Apart from the fee, payment systems would withdraw another 5% of the sum and the tax would be collected.

Angel Investors:

• The National Business Angels Association unites Russian regional angels’ communities connecting startups with investors and helping to develop the venture investment industry in Russia.
• The Private Capital National Business Angel Network helps to find finance and to organize the presentation of the projects for potential investors withholding 5% of the successfully invested sum.

Venture Capital Investors:

• Internet Initiatives Development Fund selects best companies completing its accelerating program and provides an opportunity to get up to 25 million rubles (400.000 EUR) for project development.
• Altair Fund invests in projects at early stages in mobile and IT spheres.
• Moscow Seed Fund – a co-investment fund of Moscow, is providing additional finance for technology innovation projects in case they obtain support from other investors.
• Starta Capital was founded in 2011 in Moscow and now also has a department and an accelerating program in New York. The company provides investment for technological projects.
• The Untitled Ventures collaborate with cloud technology startups with an already elaborated product. The company has also created The Untitled club of private investors for co-financing projects.
• Bright Capital is a venture capital company with the main focus on CleanTech, BioTech, IT, and telecom projects. Bright Capital supports projects from all over the world and invests at any stage of a company’s development.
• Addventure Fund is the former holder of Delivery Club – a successful Russian startup project that introduced a platform for food delivery.

Other Investment Opportunities:

• The Russian Venture Company does not invest itself but unites many venture investment providers from different spheres. A special form will help projects to find a fund among investors of RVC depending on the project’s field, goals and needs.
• RusNano works as a co-investor, financing in high-tech production chains or technologies at early stages. The projects applying for support should be nanotech-related and Russia based.
• StartTrack is a platform that helps investors in finding startups and helps projects in finding investment. The platform was created with the support of Internet Initiatives Development Fund . Using StartTrack is beneficial for both investors and startups as each new member of the platform is carefully checked. Entering projects should provide business development indicators and update them each month.
• Pipeline is an online service of Rusbase that allows entering a network and finding an investor from the partners of Rusbase. The company also organizes meetings with investors in Speed Dating format which lets investors get to know several projects during one evening and gives startups a chance to be presented to many potential investors.
• ToWave is one more online platform for investors and startups with many successful venture funds on the list of investors.
• Start2Up is an advertising service bringing together those who need investment and those who look for a project or look for partners to start a new business. There are a lot of advertisements from different regions of Russia.

As one of Moscow startup founders said, “Despite the wide-spread prejudice, a project with a good idea would be able to find investment in Moscow”.

Seek Further Advice In Moscow

• MSU Science Park provides assistance and consulting at any stage and lends spaces for technology innovations companies.
• The Innovative Navigator around Moscow can help to find an incubator or learn about the support a new project can get from authorities.
• Moscow Small Business web-portal can be useful for checking tax regime, possibilities for getting subventions and working spaces in Moscow. Moreover, the organization provides advisory for entrepreneurs concerning starting and running a business in the city.

So be brave and join the community of people breaking stereotypes. Moscow is a city that challenges you to make the world better and, as you see, the chance of improving the world is real!

_______________________

The guides are like startup communities – they constantly change and grow. Make sure to check for updates and if you have something to add to one of them or want to publish one for your city, get in touch right away ! And don’t forget to enrich the startup ecosystem by creating your company profile at StartUs!

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Restaurant SIXTY

Ratings and reviews, location and contact.

The food was okay and the service was pleasant however it was not as good or as memorable as the other restaurants that we dined at whilst visiting Moscow. The restaurant itself was beautiful and the view was still impressive despite it being a cloudy... day. It had a nice atmosphere but we were quite cold! It's not a place that I would return to in a hurry. More

This restaurant is NOT for couples on a romantic date. The music is too loud, the people watching is too distracting, the interiors are wowing, and the views command abandoning one's table in a rash to snap that one more perfect photo. The visit starts... with a lush lobby and a high speed lift that takes you up 62 floors in a swoosh. Ears still clogged, you are greeted by gorgeous welcome girls who escort you to your table in a huge hall cleverly divided into intimate cosy zones, all surrounded by floor to ceiling windows and a glass ceiling. Despite the sanctions imposed by Russia on foreign food imports, only 3 items were not available on the extensive menu: buffalo mozzarella, asparagus and foir gras. I am appalled by the reviewer who chose a burger from the menu. Seafood hot starters could be a meal in themselves: Wasabi grilled prawns, crab legs and other shell fish are superb in freshness, taste and presentation. Salads have fresh and crispy greens (where do they come from?) and delicate dressing. The mains include, just to name a few, all usual cuts of beef, rack of lamb, black cod, australian baramundi, halibut. The service was superb, one meal followed another seamlessly. The waitress had little English but menu contains English and we had no difficulties at all. The wine list has great choices served properly. People watching was fun. The restaurant had probably the highest concentration of gorgeous russian women under one roof, which proved a bit distracting to some of our party. Every half hour or so, the restaurant will turn up the music which is a sign that they are about to open the windows exposing the most spectacular views of Moscow. It's quite exciting and provides a welcome wave of fresh cool air. In conclusion, the food and service are superb, the atmosphere is fantastic, the views are spectacular - an absolute must in Moscow. More

Very good service and indeed having good food and atmosphere. The only thing I can criticize is the size of the raw oysters, just a bit disappointed. But overall, fantastic experience!

Don't go to Sixty. The reception was rude. When we got seated they said, we can only have the table for one and a half hours, the food is too expensive to be told that. Service is awful, we got served a little bit of... water in the beginning, and that was it. The waiter never came by and asked if we wanted more. Luckily I brought some water myself, so I survived my stay here. It was also not possible to book a table over the phone for lunch, which is weird. There was also a camera lady forcing us to take a picture. We said no, but she insisted on taking a photo and didn't tell us what she needed it for, we assumed it was for their Instagram. She even asked us to stand up and move more together while we just had received our food. We told her no, but she did not understand. After a while, she left, but she managed to take one picture of us while we were sitting down, and after lunch was over, she came back and asked if we wanted to buy a framed photo she had taken of us. We said no thanks. I'm happy I didn't go here in the evening because it would have completely ruined my evening. I don't recommend this place. More

There are a tables near the windows, but it's impossible to reserve these tables in advance. It's so strange, because if I book a table in advance I'd like to have a choice and garantee the table near the window with view to Moscow. Why... do I need a reservation at all? We booked a table and came to the restaraunt 30 min.later than the table was booked. Hostes said that our reservation was cancelled because of our late visit. They didn't call us and didn't ask us to confirm our visit. It's Moscow, a lot of traffic jams and it's impossible to be in time. And the last one- there is no table in non-smoking place. Many people smoke during the dinner and other guests have to smell this. The restaraunt should have tables for non-smoking people! There should be a choice! This restaraunt was much better when it was opened 2 years ago (I visited it in august 2011). Now it has become much worse! It seems like night club. not restaraunt. More

I went to this restaurant hoping for a nice Borsch with a good view of Moscow city, but was rather disappointed with the usher. Left me in the central area and there was no one who attended to me despite having been there for a... good 15 mins or so. I decided to leave the restaurant soon after. Food can be fantastic, view can be fantastic but bad service just drives your customer away! More

Crooked restaurant. Very bad. Forget it. Definitely. Noisy, impossible to have a conversation. Bad service. They even do not consider ladies, they are not served first... My dish was cold when served. At the end of your dinner they are asking you cash first for... paying the bill and then if you cannot pay with cash they are asking you for a black or gold credit card instead and if you cannot provide it they charge you 10% more... More

We've celebrated my wife's birthday there. I specifically mentioned this in the order and loudly declared this once more when we've arrived (it was Friday, 15.01.2016). No Birthday cake and/or song for us. I've specifically told the waiter once more before we've order the desert.... No result. Awful. Furthermore, we've being promised a discount on my premium (platinum) Mastercrad, but instead we've being over-charged for USD 50!!! Unfortunately we didn't keep the bill (check) - our mistake. And now we cannot even claim the fraud. Awful!!! More

My girlfriend and I decided to try out the "famous" sixty restaurants. Actually I could never complain about reatauranrs of the Ginza chain. Usually they would have friendly, more or less skilled and especially English speaking waiters. This general rule obviously does not apply on... Sixty. The restaurant itself is really beautiful, we liked the interior design, the view and just the overall setting. The waiters in there though are just worse than peasants. We had around 5 different waiters serving us, constantly switching and not knowing about what the other one is doing. Instead of sending an English speaking waiter to our table, we had someone not speaking a single word, just taking to my girlfriend in Russian, and not giving me the feeling of being involved in any way. There was not only a lack of language skills, but also a lack of any kind of education. This person was the worst waiter I have had for a while. I asked for extra wasabi when our sushi came and the wasabi arrived when the sushi was gone, the 2nd order of drinks arrived after we were done with dinner for a long time. He was not smiling, not charming, not good looking, not caring about his customers at all,b just overall the lowest performance of a waiter. I've been eating in a lot of high class restaurants all over the world and I am absolutely willing to pay a lot of money if I get a return on my investment. I feel myself capable to judge that sixty is just overrated and overpriced for what you get. The service is worth nothing at all. The food is just average with too high prices. The crowd visiting that place is almost as bad as the waiters. It is full of wannabe new rich thugs, who would not even be allowed to enter a restaurant in Paris the way they look and behave. So all in all I can only say it is a palace full of peasants More

Actually the dinner was fine. And we are normally good spenders. But: 1) the waiter tries to sell you the most expensive food and much much more than what you really can eat 2) we paid more than USD 240 per person and we asked... for a vodka after the bill and we had to pay again for it. 3) And, sincerely, Mr Novikov, is unacceptable to put a person who doesn’t speak english at the concierge. We had to use google translator to get a damned taxi after 30 minutes!!! I UNDERSTAND WHY IT WAS ALMOST EMPTY ON FRIDAY... More

Pre-booked a table by the window to enjoy the view from 60th floor. Upon arrival the staff impolitely denied having made such a reservation. Very bad start of the evening. This is disappointing, since the view is really the main attraction here. Food is decent,... service is medium, despite plenty plenty of staff, and hence a somewhat overpriced experience. One can see that a lot of attention is paid on presentation. Starters were nice, but portions are merely samples. Fish was overcooked, decently presented. The wine list is short and grossly overpriced, which is - unfortunately - not unusual in Moscow. Overall, Sixty was a somewhat disappointing experience! More

Worst restaurant ever!!! Service was terrible, no English spoken and food never arrived!!! They didn't care about us at all because they didn't understand. Moscow has better places!!!

The first we want to sorry about the “worst dinner”. We will immediately solve the problem with service and no English spoken waiters. Thank you for your review, we have to know all the problems to become better every day.

Bad and slow service, so so food, arrogant staffs. If you like a combination of these 3 qualities then step this way. To be considered only as a place to take photos and then leave immediately elsewhere. The staffs could not care less about quality... of services but are more than ready to check on the way you dress up for the occasion. My suggestion: order one drink, take photos and go elsewhere for real delicious dinner or lunch. Moscow has a lot more to offer than this place. More

Most of this has been said before on this site, but it's worth reiterating just how awful this place is. Yes, the view and the decor are great but the positives are far outweighed by the negatives. The door staff are spectacularly rude. It was... clear that even though we had a reservation they didn't think we were fabulous enough to eat there. Our waiter was totally inept. We waited 45 minutes for our drinks, our starters and mains all came together, and, after we sent out mains back because we wanted to eat our starters first, the same mains came back later on when we were ready for them, stone cold. They hadn't even bothered to reheat them. We sent them back again and complained to the manager. By way of an apology he brought us some free desserts - only we hadn't eaten our mains at that point. The whole evening was a total farce and not cheap either. This restaurant may not be extremely expensive by Moscow standards but for £100.00 a head the food simply isn't good enough and the service is unforgivable. AVOID! More

Nice location with perfect views to Moscow city and Moscow. What is bad you can not reserve by phone a table if want one to be close to windows. You have to reserve, visit them for deposit and then come again for dinner/lunch. The food... is average and Ginza has much simple locations with much more better food. So this is mainly a place to visit for views. More

Thanks for your comment! The opinion of our guests helps us to become better!

RESTAURANT SIXTY, Moscow - Presnensky - Menu, Prices & Restaurant Reviews - Tripadvisor

• Atmosphere: 4.5

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Our approach

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RECOMMENDED READS

• 5 Steps to Getting Started with Llama 2
• The Llama Ecosystem: Past, Present, and Future
• Introducing Code Llama, a state-of-the-art large language model for coding
• Meta and Microsoft Introduce the Next Generation of Llama
• Today, we’re introducing Meta Llama 3, the next generation of our state-of-the-art open source large language model.
• Llama 3 models will soon be available on AWS, Databricks, Google Cloud, Hugging Face, Kaggle, IBM WatsonX, Microsoft Azure, NVIDIA NIM, and Snowflake, and with support from hardware platforms offered by AMD, AWS, Dell, Intel, NVIDIA, and Qualcomm.
• We’re dedicated to developing Llama 3 in a responsible way, and we’re offering various resources to help others use it responsibly as well. This includes introducing new trust and safety tools with Llama Guard 2, Code Shield, and CyberSec Eval 2.
• In the coming months, we expect to introduce new capabilities, longer context windows, additional model sizes, and enhanced performance, and we’ll share the Llama 3 research paper.
• Meta AI, built with Llama 3 technology, is now one of the world’s leading AI assistants that can boost your intelligence and lighten your load—helping you learn, get things done, create content, and connect to make the most out of every moment. You can try Meta AI here .

Today, we’re excited to share the first two models of the next generation of Llama, Meta Llama 3, available for broad use. This release features pretrained and instruction-fine-tuned language models with 8B and 70B parameters that can support a broad range of use cases. This next generation of Llama demonstrates state-of-the-art performance on a wide range of industry benchmarks and offers new capabilities, including improved reasoning. We believe these are the best open source models of their class, period. In support of our longstanding open approach, we’re putting Llama 3 in the hands of the community. We want to kickstart the next wave of innovation in AI across the stack—from applications to developer tools to evals to inference optimizations and more. We can’t wait to see what you build and look forward to your feedback.

Our goals for Llama 3

With Llama 3, we set out to build the best open models that are on par with the best proprietary models available today. We wanted to address developer feedback to increase the overall helpfulness of Llama 3 and are doing so while continuing to play a leading role on responsible use and deployment of LLMs. We are embracing the open source ethos of releasing early and often to enable the community to get access to these models while they are still in development. The text-based models we are releasing today are the first in the Llama 3 collection of models. Our goal in the near future is to make Llama 3 multilingual and multimodal, have longer context, and continue to improve overall performance across core LLM capabilities such as reasoning and coding.

State-of-the-art performance

Our new 8B and 70B parameter Llama 3 models are a major leap over Llama 2 and establish a new state-of-the-art for LLM models at those scales. Thanks to improvements in pretraining and post-training, our pretrained and instruction-fine-tuned models are the best models existing today at the 8B and 70B parameter scale. Improvements in our post-training procedures substantially reduced false refusal rates, improved alignment, and increased diversity in model responses. We also saw greatly improved capabilities like reasoning, code generation, and instruction following making Llama 3 more steerable.

*Please see evaluation details for setting and parameters with which these evaluations are calculated.

In the development of Llama 3, we looked at model performance on standard benchmarks and also sought to optimize for performance for real-world scenarios. To this end, we developed a new high-quality human evaluation set. This evaluation set contains 1,800 prompts that cover 12 key use cases: asking for advice, brainstorming, classification, closed question answering, coding, creative writing, extraction, inhabiting a character/persona, open question answering, reasoning, rewriting, and summarization. To prevent accidental overfitting of our models on this evaluation set, even our own modeling teams do not have access to it. The chart below shows aggregated results of our human evaluations across of these categories and prompts against Claude Sonnet, Mistral Medium, and GPT-3.5.

Preference rankings by human annotators based on this evaluation set highlight the strong performance of our 70B instruction-following model compared to competing models of comparable size in real-world scenarios.

Our pretrained model also establishes a new state-of-the-art for LLM models at those scales.

To develop a great language model, we believe it’s important to innovate, scale, and optimize for simplicity. We adopted this design philosophy throughout the Llama 3 project with a focus on four key ingredients: the model architecture, the pretraining data, scaling up pretraining, and instruction fine-tuning.

Model architecture

In line with our design philosophy, we opted for a relatively standard decoder-only transformer architecture in Llama 3. Compared to Llama 2, we made several key improvements. Llama 3 uses a tokenizer with a vocabulary of 128K tokens that encodes language much more efficiently, which leads to substantially improved model performance. To improve the inference efficiency of Llama 3 models, we’ve adopted grouped query attention (GQA) across both the 8B and 70B sizes. We trained the models on sequences of 8,192 tokens, using a mask to ensure self-attention does not cross document boundaries.

Training data

To train the best language model, the curation of a large, high-quality training dataset is paramount. In line with our design principles, we invested heavily in pretraining data. Llama 3 is pretrained on over 15T tokens that were all collected from publicly available sources. Our training dataset is seven times larger than that used for Llama 2, and it includes four times more code. To prepare for upcoming multilingual use cases, over 5% of the Llama 3 pretraining dataset consists of high-quality non-English data that covers over 30 languages. However, we do not expect the same level of performance in these languages as in English.

To ensure Llama 3 is trained on data of the highest quality, we developed a series of data-filtering pipelines. These pipelines include using heuristic filters, NSFW filters, semantic deduplication approaches, and text classifiers to predict data quality. We found that previous generations of Llama are surprisingly good at identifying high-quality data, hence we used Llama 2 to generate the training data for the text-quality classifiers that are powering Llama 3.

We also performed extensive experiments to evaluate the best ways of mixing data from different sources in our final pretraining dataset. These experiments enabled us to select a data mix that ensures that Llama 3 performs well across use cases including trivia questions, STEM, coding, historical knowledge, etc.

Scaling up pretraining

To effectively leverage our pretraining data in Llama 3 models, we put substantial effort into scaling up pretraining. Specifically, we have developed a series of detailed scaling laws for downstream benchmark evaluations. These scaling laws enable us to select an optimal data mix and to make informed decisions on how to best use our training compute. Importantly, scaling laws allow us to predict the performance of our largest models on key tasks (for example, code generation as evaluated on the HumanEval benchmark—see above) before we actually train the models. This helps us ensure strong performance of our final models across a variety of use cases and capabilities.

We made several new observations on scaling behavior during the development of Llama 3. For example, while the Chinchilla-optimal amount of training compute for an 8B parameter model corresponds to ~200B tokens, we found that model performance continues to improve even after the model is trained on two orders of magnitude more data. Both our 8B and 70B parameter models continued to improve log-linearly after we trained them on up to 15T tokens. Larger models can match the performance of these smaller models with less training compute, but smaller models are generally preferred because they are much more efficient during inference.

To train our largest Llama 3 models, we combined three types of parallelization: data parallelization, model parallelization, and pipeline parallelization. Our most efficient implementation achieves a compute utilization of over 400 TFLOPS per GPU when trained on 16K GPUs simultaneously. We performed training runs on two custom-built 24K GPU clusters . To maximize GPU uptime, we developed an advanced new training stack that automates error detection, handling, and maintenance. We also greatly improved our hardware reliability and detection mechanisms for silent data corruption, and we developed new scalable storage systems that reduce overheads of checkpointing and rollback. Those improvements resulted in an overall effective training time of more than 95%. Combined, these improvements increased the efficiency of Llama 3 training by ~three times compared to Llama 2.

Instruction fine-tuning

To fully unlock the potential of our pretrained models in chat use cases, we innovated on our approach to instruction-tuning as well. Our approach to post-training is a combination of supervised fine-tuning (SFT), rejection sampling, proximal policy optimization (PPO), and direct preference optimization (DPO). The quality of the prompts that are used in SFT and the preference rankings that are used in PPO and DPO has an outsized influence on the performance of aligned models. Some of our biggest improvements in model quality came from carefully curating this data and performing multiple rounds of quality assurance on annotations provided by human annotators.

Learning from preference rankings via PPO and DPO also greatly improved the performance of Llama 3 on reasoning and coding tasks. We found that if you ask a model a reasoning question that it struggles to answer, the model will sometimes produce the right reasoning trace: The model knows how to produce the right answer, but it does not know how to select it. Training on preference rankings enables the model to learn how to select it.

Building with Llama 3

Our vision is to enable developers to customize Llama 3 to support relevant use cases and to make it easier to adopt best practices and improve the open ecosystem. With this release, we’re providing new trust and safety tools including updated components with both Llama Guard 2 and Cybersec Eval 2, and the introduction of Code Shield—an inference time guardrail for filtering insecure code produced by LLMs.

We’ve also co-developed Llama 3 with torchtune , the new PyTorch-native library for easily authoring, fine-tuning, and experimenting with LLMs. torchtune provides memory efficient and hackable training recipes written entirely in PyTorch. The library is integrated with popular platforms such as Hugging Face, Weights & Biases, and EleutherAI and even supports Executorch for enabling efficient inference to be run on a wide variety of mobile and edge devices. For everything from prompt engineering to using Llama 3 with LangChain we have a comprehensive getting started guide and takes you from downloading Llama 3 all the way to deployment at scale within your generative AI application.

A system-level approach to responsibility

We have designed Llama 3 models to be maximally helpful while ensuring an industry leading approach to responsibly deploying them. To achieve this, we have adopted a new, system-level approach to the responsible development and deployment of Llama. We envision Llama models as part of a broader system that puts the developer in the driver’s seat. Llama models will serve as a foundational piece of a system that developers design with their unique end goals in mind.

Instruction fine-tuning also plays a major role in ensuring the safety of our models. Our instruction-fine-tuned models have been red-teamed (tested) for safety through internal and external efforts. ​​Our red teaming approach leverages human experts and automation methods to generate adversarial prompts that try to elicit problematic responses. For instance, we apply comprehensive testing to assess risks of misuse related to Chemical, Biological, Cyber Security, and other risk areas. All of these efforts are iterative and used to inform safety fine-tuning of the models being released. You can read more about our efforts in the model card .

Llama Guard models are meant to be a foundation for prompt and response safety and can easily be fine-tuned to create a new taxonomy depending on application needs. As a starting point, the new Llama Guard 2 uses the recently announced MLCommons taxonomy, in an effort to support the emergence of industry standards in this important area. Additionally, CyberSecEval 2 expands on its predecessor by adding measures of an LLM’s propensity to allow for abuse of its code interpreter, offensive cybersecurity capabilities, and susceptibility to prompt injection attacks (learn more in our technical paper ). Finally, we’re introducing Code Shield which adds support for inference-time filtering of insecure code produced by LLMs. This offers mitigation of risks around insecure code suggestions, code interpreter abuse prevention, and secure command execution.

With the speed at which the generative AI space is moving, we believe an open approach is an important way to bring the ecosystem together and mitigate these potential harms. As part of that, we’re updating our Responsible Use Guide (RUG) that provides a comprehensive guide to responsible development with LLMs. As we outlined in the RUG, we recommend that all inputs and outputs be checked and filtered in accordance with content guidelines appropriate to the application. Additionally, many cloud service providers offer content moderation APIs and other tools for responsible deployment, and we encourage developers to also consider using these options.

Deploying Llama 3 at scale

Llama 3 will soon be available on all major platforms including cloud providers, model API providers, and much more. Llama 3 will be everywhere .

Our benchmarks show the tokenizer offers improved token efficiency, yielding up to 15% fewer tokens compared to Llama 2. Also, Group Query Attention (GQA) now has been added to Llama 3 8B as well. As a result, we observed that despite the model having 1B more parameters compared to Llama 2 7B, the improved tokenizer efficiency and GQA contribute to maintaining the inference efficiency on par with Llama 2 7B.

For examples of how to leverage all of these capabilities, check out Llama Recipes which contains all of our open source code that can be leveraged for everything from fine-tuning to deployment to model evaluation.

What’s next for Llama 3?

The Llama 3 8B and 70B models mark the beginning of what we plan to release for Llama 3. And there’s a lot more to come.

Our largest models are over 400B parameters and, while these models are still training, our team is excited about how they’re trending. Over the coming months, we’ll release multiple models with new capabilities including multimodality, the ability to converse in multiple languages, a much longer context window, and stronger overall capabilities. We will also publish a detailed research paper once we are done training Llama 3.

To give you a sneak preview for where these models are today as they continue training, we thought we could share some snapshots of how our largest LLM model is trending. Please note that this data is based on an early checkpoint of Llama 3 that is still training and these capabilities are not supported as part of the models released today.

We’re committed to the continued growth and development of an open AI ecosystem for releasing our models responsibly. We have long believed that openness leads to better, safer products, faster innovation, and a healthier overall market. This is good for Meta, and it is good for society. We’re taking a community-first approach with Llama 3, and starting today, these models are available on the leading cloud, hosting, and hardware platforms with many more to come.

Try Meta Llama 3 today

We’ve integrated our latest models into Meta AI, which we believe is the world’s leading AI assistant. It’s now built with Llama 3 technology and it’s available in more countries across our apps.

You can use Meta AI on Facebook, Instagram, WhatsApp, Messenger, and the web to get things done, learn, create, and connect with the things that matter to you. You can read more about the Meta AI experience here .

Visit the Llama 3 website to download the models and reference the Getting Started Guide for the latest list of all available platforms.

You’ll also soon be able to test multimodal Meta AI on our Ray-Ban Meta smart glasses.

As always, we look forward to seeing all the amazing products and experiences you will build with Meta Llama 3.

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