tourism in italy essay

Essay on the Analysis of the Tourism Strategy in Italy

Italy in the recent past has been one of the leading nations in tourism around the globe. It is considered a destination of tourists who seek a luxurious lifestyle and are looking for a nation rich in cultural heritage (Angeloni, 2017). Thus, these two reasons have made the country to be the most desired destination. Ideally, the destination competitiveness theory confirms that historical culture and artistic attractions are necessary when creating a unique tourist attraction. Italy has all these thus fit perfectly in the destination competitive theories. One thing that has made this country flourish in tourism is its tourism strategies. The country’s strategic national plan on tourism has its roots in 2013. Thus, this paper analyzes the tourism strategy of Italy.

Before looking at the plan, rather than the nation’s strategies, it is essential to look at the underlying problems that have hindered tourism in the nation. Ideally, these are the same problems that led to the formulation of tourism strategies. Some of these problems include governance issues, limited employment, and even insufficient infrastructure in the tourism sector (Angeloni, 2017). Thus, in analyzing the tourism strategy in Italy, it is essential to view if all these strategies have been met.

The national strategic plan of Italy came up as a response to the essentiality of the tourism sector in the country. As introduced above, the realization of this criticality came up in January 2013, which led to drawing the framework that the country would use to improve and safeguard tourists in the nation. It ought to be noted that this was the first time in the nation’s history that the Italian government had documented its plan for the nation concerning tourism. The document was to curb the loss of competitiveness in the tourist industry in the country. Notably, this strategic plan for the nation was named “Italian Tourism 2020” (IMF, 2017).

One of the strategies was to give back the stewardship to Italy in the tourism sector. In order to do so, the government has to create jobs in this industry and attract attention to the tourists that they would be satisfied and enjoy the services in Italy when they visit this destination as tourists. These plans are to be revised after every two years to incorporate the changes in the contemporary world as per the assessments done. The first phase, rather than the action, is to create more than 500 000 new jobs, which will raise the total GDP to be £30 billion (Ana, 2018). In a government audit, this will lead to procrastination that Italy will regain and even surpass its original market shares in the industry. Analytically, this plan has identified about nine domains that it terms as critical gaps. These gaps include the communication and promotion, governance, channels or sales, range of products, training and skills, transportation and infrastructure, investments, regional authorities, central government, decision-making fragmentation, and hospitality. Thus, it may be assertive from this data that this plan aims to give the tourism sector a holistic approach to the problems in the industry.

The plan proposes about 61 healing actions that ought to be done to the tourism sector. Of the 61 actions termed concrete, 7 schools of thought emerged, tackling these healing activities philosophically (Ana, 2018). While using other country’s flourishing tourism plans as a benchmark, Italy was able to come up with even better plans. For instance, the Italian hotels’ sizes were considered small when benchmarked with those in Spain and France. Moreover, the average bed capacity of hotels in Italy is small compared to those in France and Spain.

It should be noted that these two, Spain and France, are the direct competitors of Italy. Thus, using this data, Italy developed a better strategy that focused on more employments in this industry and regaining its leadership in tourism. Evaluative data points result from these strategies to yield the professionalism needed in producing high-quality tourism services.

The table below shows part of the actions that the government outlined to help revive the tourism industry.

In conclusion, Italy is considered a home of history and cultural attraction. However, an analysis of the tourism policies and strategy locate several problems on the modernization of the tourism facilities and poor governance. This led to the formulation of about 61 actions that ought to be followed and philosophically employed to help the country regain its original global market. With the proposal to employ more than 500 000 employees, the industry is set to expand and face the existing challenges. Moreover, the country’s plan to revise these plans every two years assures the industry to incorporate recent changes.

Ana, M. I. (2018). The tourism industry in the new member states. Key countries and destinations.  Management & Marketing. Challenges for the Knowledge Society ,  13 (1), 812-830.  https://sciendo.com/pdf/10.2478/mmcks-2018-0007

Angeloni, S. (2017). The Strategic Plan for tourism development in Italy.  https://air.unimi.it/handle/2434/812869

IMF. (2017) Italy: Core Statistical Indicators. https://www.elibrary.imf.org/view/journals/002/2005/044/article-A002-en.xml

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The revitalization of Italy as a tourist destination

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Tourism and Its Economic Impact in Italy: A Study of Industry Concentration and Quality of Life

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Tourism Situation Analysis in Italy

Introduction, introduction to the selected country, pestle analysis, tourism impacts, conclusion and recommendation, reference list.

Tourism is one of the important industries for the modern world. It implies travelling and staying in countries or places outside people’s usual environment (Cook et al. , 2017). These activities allow numerous countries to generate income and empower their economies (Bramwell, 2004). Moreover, the existing globalisation trends and the development of different means of transport create the basis for the further improvement of this sphere and its becoming more important. Thus, according to the relevant statistics, in 2019, tourism generated about $1.47 trillion, evidencing the critical importance of global tourism in the modern world (). For this reason, the following paper is devoted to analysing tourism in Italy, its general impacts on society and nature, and recommendations for entering the market because of particular benefits.

This report will revolve around the current situation in Italy, which is one of the popular choices for a family vacation. It includes a detailed PESTLE analysis of the industry in a selected region and the discussion of its impacts on the state, its society, and current trends. Using the acquired data, the paper also gives recommendations about working in the selected country and employing existing opportunities by tour operators. In general, it highlights the importance of tourism globally and in the area.

The offered report focuses on analysing Italy, its tourism industry and opportunities it provides to visitors and companies working in the sphere. The choice of this country is justified by several factors. First of all, it is a country with rich history and numerous famous places and cities that can be interesting for tourists. Second, Italy has a climate making it attractive for individuals looking for different types of vacation, such as rest at the beach or staying at ski resorts. Additionally, it has a unique culture and cuisine, meaning that people can enjoy these factors. Finally, it is a good place for a family vacation as it is safe for children and can offer them numerous entertainments.

The relevant information also proves the popularity of Italy among tourists. The statistics show that about 94 million people visit Italy yearly ( Italy tourism revenues , 2021). It means that the country is one of the most attractive destinations and places for vacation globally. Moreover, the Bank of Italy reports that the tourism sector generates about 5% of the national GDP (Banca D’Italia, 2020). Around 6% of the population in Italy works in the given industry, which proves its importance for the country (Banca D’Italia, 2020). The state has about 6,610 places of culture, such as museums, parks, monuments, and historical buildings (Banca D’Italia, 2020). Additionally, its coastal and ski resorts are popular among visitors from different areas. For this reason, Italy has multiple opportunities for developing this area and increasing outcomes.

Italy also has a great diversity of tourist experiences offered to people who visit it. First of all, it has the biggest number of World Heritage Sites globally (Banca D’Italia, 2020). It means that individuals can benefit from visiting historical monuments, areas, parks, or buildings. Second, the country has a rich historical heritage contributing to the diversification of experiences Italy can offer to a tourist. Finally, its climate makes the area attractive for those who look for beach or ski resorts (Bernini and Cracolici, 2016). In such a way, this combination of unique activities and attractions make the country a good choice both for a potential visitor and for a tourist agency. The current trends prove it, as Italy has many hotel searches and bookings globally (Bernini and Cracolici, 2016). It means that Italy is one of the most important tourism centres globally.

The presented PESTEL analysis helps to understand the current state of the tourism industry in Italy and the factors affecting it. In general, the table shows the positive environment existing in the state, which is vital for attracting new visitors and further growth of the sector. Thus, the political factors do not introduce any restrictions that might influence tourism in Italy. The political stability and the legitimate government control the situation in the state and ensure its stable development following the existing laws (Mosedale, 2011). Moreover, correctly realising the importance of tourism for the state, the government supports the given industry by creating the legal field for the successful work of agencies.

The economic stability of Italy is another factor promoting the evolution of different types of tourism. It is one of the powerful European states with a diversified and robust economy and low unemployment rates (8%) (Banca D’Italia, 2020). It means the country can devote solid sums from the budget to invest in various incentives and projects aimed at developing the tourism industry and creating beneficial conditions for all people arriving in the country (Biagi et al ., 2016). Italy also generates a significant part of GDP due to the activities associated with tourism, meaning it is interested in supporting this sector. For this reason, economic factors can also be viewed as positive ones.

Italy also has a tolerant society consisting of individuals who support tourism and are friendly to foreigners. The significance of this industry is correctly realised by Italians, meaning they welcome people who come to their state and provide assistance (Provenzano and Volo, 2021). At the same time, there are no serious social, cultural, or religious conflicts in the state (Ribaudo and Figini, 2017). It shows that the society is united and individuals can tolerate different values, which is vital for tourists arriving in the state. It guarantees that they will not feel uncomfortable or suffer from a biased attitude.

The technological factors associated with Italy also promote the development of tourism. First, the state invests in developing its infrastructure and means of transport to provide visitors with increased convenience and the chance to reach various destination points with comfort (Provenzano and Volo, 2021). The growing number of trains, bus tours, and car rental services make tourism easier for individuals (Vergori and Arima, 2020). Additionally, Italy integrates technology into the tourism sector, making online bookings and 3D tours available for clients (Vergori and Arima, 2020). It leads to the continuously growing number of arrivals and helps to support the high level of interest in tourism products existing in the area.

As for the environmental factors, they remain one of the greatest attractions of Italy. The geographical location makes the country one of the popular choices for people from regions. Families with children can rest at the beach and enjoy a wide variety of resorts in this climate zone, such as Sardinia, or go to the mountains and have an active rest there. Additionally, Italy has a safe environment with no natural disasters or dangerous diseases threatening visitors. For this reason, this diversity of climate zones and locations for rest promotes the growth of tourism in the area.

Finally, there are no legal restrictions that might limit the future rise of this sector in Italy. It is a country recognised at the global level, meaning there are no sanctions or specific restrictions for visiting it. Additionally, the government of Italy welcomes all visitors who observe the state laws and are not in the international search. The police functions include the protection of tourists and assisting them in feeling safe and protected. Moreover, the county has laws offering support to the industry, as it plays a critical role in the national economy. In such a way, it is possible to conclude that legal factors also promote the future development of the tourist sector in the area. Altogether, the PESTEL analysis shows that Italy has multiple aspects that positively influence its tourism sector. The country has political stability helping it to remain attractive for tourists from different regions. Moreover, the environment, culture, and economics contribute to creating a positive image internationally. It means that Italy will remain a popular choice for numerous tourists.

The importance of the tourism sector for Italy also means that it influences its society and environment. Thus, the focus on this industry helps to generate additional benefits for the community. First of all, it helps to provide employment opportunities for people who need it. Statistics show that about 3,499 thousand jobs were created due to the developed tourism sector (Banca D’Italia (2020). It helps to revitalise the economy and improve the overall quality of people’s lives in the state (Bernini and Cracolici, 2016). Additionally, Italy is one of the most attractive places for vacation, meaning that multiple tourist agencies might struggle to enter the market and provide their services to clients (Wall and Mathieson, 2006). At the same time, tourism leads to increased attention to the natural world as Italy switches to green practices to reduce the harm done to nature by human activities. Additionally, some areas are protected by the law to preserve their current state and biodiversity (Ferrari, Hernández-Maskivker and Nicotera, 2021). For this reason, tourism impacts Italy in multiple ways and contributes to the enhancement of some aspects of its society and the natural world.

At the same time, Italy has several unique peculiarities that might influence the business expansion and companies working here. First, as stated previously, the stable attractiveness of the region for individuals means the severe rivalry between agencies offering services to clients. For this reason, the business expansion activities demand preliminary planning and effective strategy to consider the existing trends and introduce the most suitable offering to ensure clients will select it. Another impact is the inclusion of a significant number of individuals in the work of the sector. It means that periphery and distant regions are also becoming attractive for tourists, and this impact can introduce new opportunities for business expansion (Brown and Hall, 2000). Offering new directions, it is possible to interest a client and ensure his/her increased attention to it.

Italy’s example can also affect the tourism practices and partnership in the UK. First of all, Italy has always been one of the popular vacation choices for the British people. Today, with the focus on the further development of this sphere, this relationship can become more significant. It is possible to increase the number of travellers from the UK visiting Italy every year by adding new options, such as visiting previously unknown areas (Provenzano and Volo, 2021). Furthermore, the shift towards more environmentally friendly practices and protecting the natural world can affect agencies and policymakers in the UK, making them introduce appropriate changes in their approaches and methods. In general, the cooperation between the UK and Italy can have several positive effects on both states.

At the same time, some impacts should be given specific attention because of their mixed aftermath. First, the growing number of tourists annually might cause increased pressure on the state’s infrastructure and affect the lives of communities. The environmental impacts can also be significant because of the air and car traffic, emissions, and litter (Tribe, 2020). In such a way, it becomes vital to avoid such issues and create the basis for successful cooperation and the further development of the sphere. Thus, the strategies to eliminate such impacts include the corresponding development of infrastructure to avoid problems outlined above and promoting eco-friendly tourism, implying a reduction of the harm done to nature (Hall and Lew, 2009). It will help to avoid the possible adverse effects and improve the cooperation between the UK and Italic tourism agencies.

Altogether, the development of the tourist industry has several critical impacts on Italy. It promotes the revitalisation of its economy by creating new jobs and providing populations with a chance to earn. Additionally, it leads to periphery development as the constantly growing demand means the necessity to introduce new directions for travelling. For this reason, distant regions also acquire the chance to benefit from this trend. At the same time, there is a need for additional support of infrastructure and increased attention to the environment to avoid negative effects and create the basis for future improvement.

Altogether, based on the information provided above, it is possible to offer some recommendations. First of all, it is possible to recommend focusing on entering this market because of multiple opportunities existing there at the moment. Italy is one of the popular vacation choices for various types of rest, including family one. There are no restrictions of factors that might limit further business expansion there. The second recommendation is to diversify products offered to clients. Italy has multiple opportunities for recreation, skiing, swimming, visiting historical places, learning ancient cultures, or enjoying its cuisine. For this reason, it is vital to provide clients with different tours to exploit this advantage. Finally, it is possible to discover less known regions of Italy as they might also offer various tourist products. In such a way, Italy remains one of the most popular places and choices for tourists. The analysis proves its attractiveness both for agencies and common people.

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Tourism In Italy

You would not know it from the English-language signs promising to serve passengers ”quckly”, but Naples’ Capodichino airport is British-owned. In August, 70% of it was bought by BAA, a company that also runs, among other things, London’s main airport, Heathrow. For the Italian south this is a symbol of hope. Finding an international firm of this calibre willing to invest there has greatly boosted its confidence. BAA, for its part, was attracted by the south’s tourist potential, but spent three years thinking hard about the $44m deal.

What clinched it in the end was the enthusiasm of Antonio Bassolino, the ayor of Naples since 1993. He won round BAA bosses with his clear commitment to privatisation, and fought off opposition at home to foreign ownership, branded as ”colonisation by the British”. A former communist fundamentalist, Mr Bassolino is an unlikely champion of privatisation. But the BAA deal is no one-off. Mr Bassolino boasts about selling the municipal dairy-”What was a city council doing selling milk? ”-and about pioneering, with Merrill Lynch, Italy’s first international municipal bond issue, which sold well in America.

The cash was used to renovate the city’s public transport system. He is promoting public-private partnerships; and he has just persuaded the Chinese commercial fleet to use Naples as its main container port for serving Europe. The city’s inefficient bureaucracy has been shaken up, with the mayor leading by example. His distinctly un-Neapolitan punctuality and long working hours have earned him the nickname ”the German”. Using money for hosting the G7 summit in 1994 as a catalyst, the city has cleaned and restored many of its vast number of tourist attractions.

It has also extended its opening hours and cleared the main piazzas f parked cars (though not, alas, of moving mopeds). Mr Bassolino talks with passion of re-born civic pride, of the need for Naples to solve its own problems. ”The south has been living on money from the government for too long,” he says; this has created a ”deadly dependence”. Mr Bassolino explains that he has been able to make these changes only thanks to a new system, introduced in 1993, for the direct election of mayors in cities throughout Italy.

This gave him a mandate for four years, allowed him to appoint his own senior officials, and made him directly accountable to the electorate rather han to party politicians on the city council-who cannot now remove him without also triggering new city-council elections. Past mayors, chosen by the ruling party on the council, did well to last a year. Direct election has produced a crop of impressive new city mayors all over the south (and some in the north, too), many of whom have followed Naples’ strategy of promoting cultural tourism and tackling inefficient bureaucracy.

Their first test will come later this month, when some of them are up for re-election. But there is still plenty of inefficient southern bureaucracy left. Consider, for example, the startling statistic that in 1996 Italy managed to spend only 30% of its entitlement to EU money to help disadvantaged regions such as the mezzogiorno. The country’s local and regional governments, it seems, are not even up to collecting hand-outs. The EU increasingly allocates money to specific projects instead of handing it over in a chunk.

That means local administrators have to prepare a project submission and translate it for officials in Brussels, for which many of them at present lack the skills. But things may be getting better, slowly. For instance, a ”Europe Office” with English-speaking staff has been set up in Palermo’s city hall. Bassolino’s new recipe for Naples Bureaucracy has also made it hard to do anything new. One big firm wanted to sink some wells so it could build a new plant in Sicily.

Enzo Bianco, the mayor of Catania, tells the story of how, after two years of waiting, the firm made its fourth phone call to the regional government, only to be told that ”if you call a fifth time, you will never get permission. ” Mr Bianco has made some improvements in his city, including etting up a ”one-stop shop” to help firms with permits. But much remains to be done, he says: over the years, the impact of bureaucracy on Sicily’s development has been ”no less than the impact of the Mafia”. Who is the boss now? The Mafia (along with similar criminal organisations, such as the Camorra in Naples) remains a huge problem for the south.

Even in areas where the influence of organised crime has been greatly reduced, the image of Mafia violence continues to worry outsiders. In Palermo, where two prominent anti-Mafia judges, Giovanni Falcone and Paolo Borsellino, were blown up in 1992, ‘The Mafia is now the cultural minority; it was the majority,” says the city’s mayor, Leoluca Orlando. ”The bureaucracy is now honest, which it was not ten years ago. ” Local experts on the Mafia say he may be exaggerating, but not much. Palermo is spending a fortune in establishing itself as a centre for cultural tourism, mounting hundreds of musical and theatrical events.

Many of its buildings have been beautifully restored. Those tourists who come say they feel safe. Yet it will be many years before the city sheds its worldwide reputation as the city ruled by the Corleone family. Naples, too, is more in control of its Camorra now. Tourists in the city centre are probably as safe at 3am as they would be at noon in midtown Manhattan. Yet when 500 soldiers were sent to the city last summer to support local police, newspaper headlines at home and abroad conjured up images of mob rule and tanks patrolling the streets.

In fact, the soldiers were used mostly to replace police guarding consulates and civic buildings while new police officers were being trained. Camorra killings still go on around Naples, but they arise from battles between rival gangs, away from the tourist areas. Both local and national government are anxious to reduce such activity to levels no worse than organised crime anywhere else. The authorities say the Sicilian Mafia over-reached itself by declaring war on the state with the murder in 1992 of the two judges and Salvatore Lima, a leading Sicilian politician.

The public turned against the ”men of honour”, and many pentiti, former mafiosi, gave evidence that led to hundreds of arrests. The command structure of the highly centralised Sicilian Mafia is thought to have been destroyed. The main concern of the police now is to identify anyone who may e trying to fill the void. Elsewhere in the south, organisations such as the Camorra tend to be fragmented, so it takes far more arrests to reduce their effectiveness than in Sicily, where a few key arrests had a huge impact.

Even so, the state is winning out. According to Giorgio Napolitano, the minister of the interior, far more progress against organised crime has been made on the political front-by breaking the links between crime, government and the judiciary-than on the economic side, where the potential for drug-dealing and racketeering remains significant. A new strategy of ”investor protection” is o be put in place, coinciding with the establishment of special enterprise zones, which will offer companies tax breaks to attract them southwards.

In areas where significant investment is planned, the government will provide resources for policing and surveillance to keep organised crime at bay. If the authorities can show they are able to protect investors, many more international companies may follow in the footsteps of BAA. But before they do, there is another thing that the south will have to get right: infrastructure. It suffers not only from the problems afflicting Italy as a whole-such as inadequate roads nd rail services and insufficient integration between different kinds of transport-but also from its very own surfeit of white elephants.

Much of the corruption revealed in the tangentopoli scandal was concentrated in the south, where many public-works programmes became purely a means of distributing public money. Few people bothered to ask whether a particular project was needed, and many such projects never got finished. As one Neapolitan businessman put it, ”70% of the new roads around Naples cannot be used. Lousy infrastructure is a bigger problem for my company than the Camorra. ” Seeing orange The mezzogiorno annot afford any extravagant gestures. It is heavily exposed to international competition, explains Giovanni Pecci, an economist at Nomisma.

Its location on the periphery of European markets puts it at a disadvantage compared with Central and Eastern Europe, which also offer far cheaper labour. Agriculture in the south is under threat from North Africa as well as from the Middle and Far East. For instance, Sicily now imports oranges, of all things, from Israel because they are cheaper. (Encouragingly, the Sicilian grower who complained about this was on his way to Kuwait to try to sell his crop there. And until the recent crisis in Albania, small industrial firms in Apulia, in the south-east of the region, were increasingly moving parts of their production there.

With a GDP per head of only 70% the Italian average, the mezzogiorno is casting around for an economic winner. Its best hope seems to be tourism. It may be hard to believe, but the tourist industry in Italy, and especially the south, is seriously underdeveloped. In 1996, the country had only 33m visitors from abroad, compared with Spain’s 41m and France’s 62m, despite its unrivalled range of tourist attractions (see chart 5). Politicians and businessmen were slow to catch on, but are now making the promotion of tourism a top priority.

Tourism In Italy You would not know it from the English-language signs promising to serve passengers ”quckly”, but Naples’ Capodichino airport is British-owned. In August, 70% of it was bought by BAA, a company that also runs, among other things, London’s main airport, Heathrow. For the Italian south this is a symbol of hope. Finding an international firm of this calibre willing to invest there has greatly boosted its confidence. BAA, for its part, was attracted by the outh’s tourist potential, but spent three years thinking hard about the $44m deal.

What clinched it in the end was the enthusiasm of Antonio Bassolino, the mayor of Naples since 1993. He won round BAA bosses with his clear commitment to privatisation, and fought off opposition at home to foreign ownership, branded as ”colonisation by the British”. A former communist fundamentalist, Mr Bassolino is an unlikely champion of privatisation. But the BAA deal is no one-off. Mr Bassolino boasts about selling the municipal dairy-”What was a city council doing selling milk? ”-and about pioneering, with Merrill Lynch, Italy’s irst international municipal bond issue, which sold well in America.

The cash was used to renovate the city’s public transport system. He is promoting public-private partnerships; and he has just persuaded the Chinese commercial fleet to use Naples as its main container port for serving Europe. The city’s inefficient bureaucracy has been shaken up, with the mayor leading by example. His distinctly un-Neapolitan punctuality and long working hours have earned him the nickname ”the German”. Using money for hosting the G7 summit in 1994 as a catalyst, the city has cleaned and restored many of its vast number of tourist ttractions.

It has also extended its opening hours and cleared the main piazzas of parked cars (though not, alas, of moving mopeds). Mr Bassolino talks with passion of re-born civic pride, of the need for Naples to solve its own problems. ”The south has been living on money from the government for too long,” he says; this has created a ”deadly dependence”. Mr Bassolino explains that he has been able to make these changes only thanks to a new system, introduced in 1993, for the direct election of mayors in cities throughout Italy.

This gave him a mandate for four years, allowed him to appoint his own enior officials, and made him directly accountable to the electorate rather than to party politicians on the city council-who cannot now remove him without also triggering new city-council elections. Past mayors, chosen by the ruling party on the council, did well to last a year. Direct election has produced a crop of impressive new city mayors all over the south (and some in the north, too), many of whom have followed Naples’ strategy of promoting cultural tourism and tackling inefficient bureaucracy.

Many of its buildings have been beautifully restored. Those tourists who come say they feel safe. Yet it will be many years before the city sheds its worldwide reputation as the city ruled by the Corleone family. Naples, too, is more in ontrol of its Camorra now. Tourists in the city centre are probably as safe at 3am as they would be at noon in midtown Manhattan. Yet when 500 soldiers were sent to the city last summer to support local police, newspaper headlines at home and abroad conjured up images of mob rule and tanks patrolling the streets.

In fact, the soldiers were used mostly to replace police guarding consulates and civic buildings while new police officers were being trained. Camorra killings still go on around Naples, but they arise from battles between rival gangs, away from the tourist areas. Both local and national government are anxious to reduce uch activity to levels no worse than organised crime anywhere else. The authorities say the Sicilian Mafia over-reached itself by declaring war on the state with the murder in 1992 of the two judges and Salvatore Lima, a leading Sicilian politician.

The public turned against the ”men of honour”, and many pentiti, former mafiosi, gave evidence that led to hundreds of arrests. The command structure of the highly centralised Sicilian Mafia is thought to have been destroyed. The main concern of the police now is to identify anyone who may be trying to fill the void. Elsewhere in the south, organisations such as the Camorra tend to be fragmented, so it takes far more arrests to reduce their effectiveness than in Sicily, where a few key arrests had a huge impact.

Even so, the state is winning out. According to Giorgio Napolitano, the minister of the interior, far more progress against organised crime has been made on the political front-by breaking the links between crime, government and the judiciary-than on the economic side, where the potential for drug-dealing and racketeering remains significant. A new strategy of ”investor protection” is to be put in place, coinciding with the establishment of special enterprise ones, which will offer companies tax breaks to attract them southwards.

In areas where significant investment is planned, the government will provide resources for policing and surveillance to keep organised crime at bay. If the authorities can show they are able to protect investors, many more international companies may follow in the footsteps of BAA. But before they do, there is another thing that the south will have to get right: infrastructure. It suffers not only from the problems afflicting Italy as a whole-such as inadequate roads and rail services and insufficient integration between different kinds of ransport-but also from its very own surfeit of white elephants.

Much of the corruption revealed in the tangentopoli scandal was concentrated in the south, where many public-works programmes became purely a means of distributing public money. Few people bothered to ask whether a particular project was needed, and many such projects never got finished. As one Neapolitan businessman put it, ”70% of the new roads around Naples cannot be used. Lousy infrastructure is a bigger problem for my company than the Camorra. ” Seeing orange The mezzogiorno cannot afford any extravagant gestures. It is heavily exposed to international ompetition, explains Giovanni Pecci, an economist at Nomisma.

Its location on the periphery of European markets puts it at a disadvantage compared with Central and Eastern Europe, which also offer far cheaper labour. Agriculture in the south is under threat from North Africa as well as from the Middle and Far East. For instance, Sicily now imports oranges, of all things, from Israel because they are cheaper. (Encouragingly, the Sicilian grower who complained about this was on his way to Kuwait to try to sell his crop there. ) And until the recent crisis in Albania, small industrial firms in Apulia, in the outh-east of the region, were increasingly moving parts of their production there.

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Tourism In Italy Essays Example

Type of paper: Essay

Topic: Italy , Tourism , Beach , Infrastructure , Beaches , Ski , Tourists , Resort

Words: 1900

Published: 03/08/2023

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Introduction

At present, tourism is one of the most promising sectors of the world economy, ensuring the satisfaction of one of basic human needs - the need for rest. Many countries are rich in cultural and historical areas, but Italy should be highlighted among all of them, because of its unique architecture, history, culture, and mainly because of the great importance in tourist activity. The “face” of the country has changed dramatically over the last century. The fame of modern Italy is provided not only by producing automobiles, chemical products, fashionable clothes and shoes, popular worldwide films, but also by the beautiful Mediterranean landscapes, snow-white peaks of the Alps, the orange groves of Sicily, the Tuscan vineyards and Lazio, a gold mine of countless monuments of the centuries-old Italian culture.

The purpose of this essay is to reveal the tourist potential of the tours to Italy.

Body The topic of the essay is very important, because there are many reasons why the tourism in Italy is very popular. These reasons include: 1) The excellent climate and beautiful nature. Very few places on earth can compete with the beauty of landscapes of Italy. Italy is a strong competitor to such countries as Spain, Montenegro, France, Turkey and Egypt. An excellent service is here and a very well-developed beach infrastructure. If we add this to all the riches of Italian nature, it becomes obvious why millions of tourists every year choose Italy. Italy beaches worth to be visited at least once in a lifetime. 2) A large number of attractions that have come down to us from the ancient times. There are many historical sites and monuments, so the tours to Italy are very popular. More than 40 million tourists come to Italy every year to look at the remains of the former glory of the Roman Empire. Strict Rome, romantic Venice, funny Florence, night mysterious Naples and Arezzo - all these cities will give the tourist an unforgettable experience of a trip to Italy. The famous Colosseum, the Leaning Tower of Pisa, Venice Carnival – the attractions of Italy can be listed for a long time. Everyone knows that Italy is a country of great artists. There are many museums and art galleries where you can see the works of Da Vinci, Michelangelo, Raphael, Giotto, Titian or Altikero. 3) Italian food: risotto, ravioli, pasta, Chianti, pizza. Local cuisine is considered one of the most fashionable in the world, as the chefs often use a very original combination of ingredients. 4) The Alps and prestigious ski resorts. They have become popular in the last century, and today this tourism area includes well-equipped slopes, the great network of ski lifts and plenty of entertainment: from bars and restaurants to discos and nightclubs. Alps can rightly be called a paradise for skiers. The biggest success enjoyed San Martino di Castrozza, Araba, Val di Fassa, Alta Badia, Vale Isarco and Bormio. 5) The famous Italian shopping. The annual seasonal sales in Italy attract fashionistas from around the world. Best time to visit: if the purpose of the trip to Italy is the excursion programme, then it can be visited in any season. If you want to combine a beach holiday with excursions, it is preferable to visit in the period from May to September. Ski resorts in Italy are open to tourists all year round. Italy has an extensive network of hotel and hospitality companies.The hospitality services providing additional accommodations are campsites, private accommodation, tourist villages, alpine shelters, rest houses, etc.. The share of hotels is about two-thirds of all placements. The remaining one third is private apartments, camping sites, tourist villages and so on. Road traffic in Italy is right-handed (the wheel is from the left side) ("Driving in Italy | RAC", 2016). Italy has an extensive network of railways and roads. More than 90% of passengers and more than 80% of goods are transported by car. In the external transport, the maritime transport is dominating. In the inland transport of goods and passengers major role is played by road transport, the second place is the railway. In terms of railway electrification, the country takes one of the first places in the world. In Italy, there are about of ¼ of all European motorways (about 7 thousand km) are concentrated, including the world's oldest freeway Milano - Varese, built in 1924. The main transport artery of the country is the Motorway of the Sun, going through the whole of Italy, from Turin via Milan, Florence, Rome, Naples to Reggio Calabria. There are five international highways through the territory of Italy: London-Paris-Rome-Palermo, London-Lausanne-Milan-Bryn-Deasy, Rome-Berlin-Oslo-Stordan, Rome-Vienna-Warsaw and Amsterdam-Basel-Genoa. About a half of the roads is accounted for northern Italy, in the south of the country the density of the road network is much smaller. The development of road transport in general and, in particular, road construction was negatively affected by the fuel and energy crisis. Funding for the development of transport in Italy is growing every year. Particular attention is paid to the development of the Italian merchant fleet. In Italy, all kinds of tourism are developed. The first place should be allocated to ski touring, pilgrim tourism and beach holidays. The ski season is open from December to the end of March, in the mountain resort of Cervinia – to the end of May. The longest chain of the Alps is located in Italy. This is more than a thousand kilometers of mountain ranges, glaciers, alpine meadows and cozy valleys. Italian Alps are the highest peaks in Western Europe - Mont Blanc on the border with France (Courmayeur resort), Monte Rosa and the Matterhorn on the border with Switzerland (Cervinia resort). A unique area of ​​the Dolomites in the northeast Italy attracts with its beauty and cozy Alpine town with all the benefits of civilization ("ITALIA - Spotlight On - Winter Sports - Skiing In Italy", 2016). Italian ski resorts can be divided into two large territorial groups: western and eastern. Western Group is formed by Sestriere, La Thuile, Courmayeur, Aosta / Pila, Cervinia and Gressoney resorts. Being on the border with France and Switzerland, they absorbed all their best sides: the perfect modern system of lifts and a plenty of good ski slopes. There are about 200 km of major routes of any degree of difficulty, 37 lifts, 8 km of plain trail, a large number of restaurants, discos, shops, boutiques, cinemas, bowling, a variety of nightlife, gaming halls, swimming pools, sauna and gym. Eastern Group resorts is formed from the region of the Dolomites (Madonna di Campiglio Val di Sole, Val di Fiemme, Val Gardena, Val di Fassa, Cortina d 'Ampezzo and Kronplatz) and Alta Valtellina (Bormio, Santa Caterina, Livigno). Length of trails is 260 km with 103 lifts. This region is especially popular among young people, and thermal springs attract middle-aged people. Pilgrimage tours as the direction of tourism is a relatively new phenomenon in the tourism sector. Pilgrimage tour is a kind of tourism that includes a travel to the holy places of pilgrimage. The essence of such tours is worship such places. Many pilgrims believe that prayer is more effective in certain areas, which are in any way connected with their religion. Modern pilgrims use the services of travel agencies, which are specifically engaged in this direction. The purpose of the pilgrimage tour is to visit the places connected with historical events or a famous historical figure or a saint. Italy goes right after Israel by the number of Christian shrines. Today, thanks to the fact that these relics are carefully kept in Italy, there is the opportunity to come to venerate these holy places and pray in the immediate vicinity of them. Popular holy places of Italy include Padre Pio ("Shrine of Padre Pio - San Giovanni Rotondo, Italy", 2016), Pietrelchina, Large Mariana Sanctuary, Pompeii Sant'Anastasia, etc. Leisure at the sea, lakes and in the mountains is well developed from May to September, on the islands of Ischia and Sicily - till the end of October. The most popular resort area of ​​Italy is located on the Adriatic coast ("Spotlight on: Beaches of Italy", 2016). There is a mild climate, beautiful scenery, excellent sandy beaches and a good infrastructure. The main resorts of the Adriatic coast are Ravenna, Milano Marittima, Bellaria, Rimini, Riccione, Gabicce Mare and Gabicce Monte, Pesaro and the region of Abruzzo. One of the Ligurian coast's most famous resort is Genoa. In Genoa, tourists can combine a beach holiday with a rich excursion program. On the Tyrrhenian coast, the beaches are also sandy and very varied: from the little and intimate to the broad and spacious. On the Tyrrhenian coast, there are located the city of Rome, Naples, Salerno, Cosenza. In these cities, it is also possible to combine a beach holiday with excursions. All beaches in Italy are municipal. But they are divided into plots and leased to private entrepreneurs. Each site has a beach ranger who keeps order and charge a fee for the use of umbrellas and sunbeds (about 10 EUR) per set. The first five meters of the beach by the water's edge are free. Here you can sunbathe on a towel. The largest Italian island is Sicily. In Sicily, tourists are attracted to clean, calm and warm sea, delicious cuisine and a rich landscape of nature. In the south of the island, the beaches are sandy, in the north they with sand and shingle or stony. In Italy, there are a lot of places for divers. Tourists can dive almost everywhere. The sea in the area of Villasimius (resort on the island of Sardinia) is of great interest even for experienced divers ("Best Beaches in Italy", 2016). There are 4 wrecks and many reefs in this area.

In this essay, I described Italy as an object of tourist resources. It is possible to say with confidence that this country is very attractive for tourists, it is relevant at the moment and does not stop growing in the tourism industry. There are cultural and historical objects (opportunity for excursion tourism) and many resort areas (development of a beach holiday tourism). In Italy, there is everything for a complete rest for various purposes: 1) The excellent climate and beautiful nature. 2) A large number of attractions that have come down to us from the ancient times. 3) Italian cuisine. 4) The Alps and prestigious ski resorts. 5) Italian shopping.

Best Beaches in Italy. (2016). Tuchmanbeachesguide.com. Retrieved 5 May 2016, from http://www.tuchmanbeachesguide.com/best-beaches-in-italy.html Driving in Italy | RAC. (2016). Rac.co.uk. Retrieved 5 May 2016, from http://www.rac.co.uk/driving-abroad/italy ITALIA - Spotlight On - Winter Sports - Skiing In Italy. (2016). Italiantourism.com. Retrieved 5 May 2016, from http://www.italiantourism.com/winter.html Shrine of Padre Pio - San Giovanni Rotondo, Italy. (2016). Sacred-destinations.com. Retrieved 5 May 2016, from http://www.sacred-destinations.com/italy/san-giovanni-rotondo-padre-pio-shrine Spotlight on: Beaches of Italy. (2016). Italiantourism.com. Retrieved 5 May 2016, from http://www.italiantourism.com/beaches4.html

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The Country I Would Like To Visit – Italy (Essay Sample)

Whenever you ask a person about what they want to do the most in life, the most obvious reply they will give you is they want to travel the world. Every one of us has a fantasy to travel and explore the whole world. When you think about top countries to visit, Italy can never be overlooked. Italy is a beautiful country located in the south-central Europe region. It is rich with ancient history, culture, Italian art, and countless cuisines. Italy is home to the most number of UNESCO world heritage sites (55) in Europe. It is certainly a tourist destination that doesn’t require any introduction that is why it tops my list of countries that I want to visit. In this essay, I will explain why I would like to visit Italy before going anywhere else.

Table of Contents

Italy – The Country I Would Like To Visit – 700 Word Long Essay

Italy is a top tourist destination that requires no introduction. It is quite difficult to find a better country to visit that is more diverse, multifaceted, and rich in culture and food like Italy. The amazing thing about this country is that every traveler will surely find something of interest in a country like Italy. This country is unbelievably rich in culture, ancient history, beautiful natural scenery, ancient ruins, majestic mountains, and amazing Italian cuisines to name a few. These are some of the reasons why Italy tops my list of countries that I would like to travel to. In this essay, I would try my best to make you fall in love with this country so that it becomes a top destination for you too.

Secondly, I would want to visit Italy because of the mouth-watering foods and delicious Italian cuisine. Italian cuisine is said to be the finest and rare delicacies when it comes to food. As a food lover, I would love to taste the wood-fired pizzas, Tuscan pasta, good house wine, Italian spaghetti, famous Italian tomato sauce, and all other Italian foods. It is no secret that Italy also has the best red wine in the world. People travel from all over the world to go and taste the fine red wine the country offers. The Chianti, Lombardy, and Piedmont vineyards are indeed some of the world’s best with unmatched consistency.

I would like to visit Italy because of the ancient art and culture the country has. Italy is home to the 55 UNESCO world heritage sites, which is more than any other country in Europe. 50 of these ancient landmarks are cultural and 5 of them are natural. When it comes to landmarks Italy is full of beautiful churches and wonderful museums that are just too good to be overlooked.  In fact, you can’t even move around Italy without bumping into one of the world’s heritage sites. The Papal kingdom, the Renaissance of noble families, and smaller cities like Florence are also very rich in ancient history and culture. These cities will take you on an ancient roller coaster and you will also start to feel like an archeologist.

When it comes to beautiful natural scenery there is nothing that can beat Italy. The country is blessed with natural beauty all around with soaring mountains, great beaches, picturesque lakes, and off-course the longest coastline among all the European countries. The whole country is just magnificent with mesmerizing views. That is just one of the reasons why I would love to visit the country of Italy.

It is impossible to talk about Italian history without mentioning the poets and artists like Leonardo da Vinci, Michelangelo, and Donatello. Italy has the best crop of painters in the world. The pieces of art that Leonardo da Vinci and Michelangelo painted are currently worth millions of dollars. The ancient Roman ruins are also sites that I want to see. History is a big part of their culture and it played a key role in shaping Italy. It is also one of the reasons why I want to visit Italy before any other country

The Italian cities are also, for lack of a better word, legendary. The Italian cities boast modern as well as ancient looks which makes them unique and amazing at the same time. The beautiful cities of central Italy, southern Italy, and northern Italy add to the rich culture and traditions. Most popular Italian cities that include Venice, Rome, Cagliari, Siena, Florence, Naples, Genoa, Milan, and Palermo are all unique in their own way. Not to forget the beautiful yet small and independent Vatican city that is home to amazing architectural wonders like none other. As ancient as it sounds the city of Rome is home to the Colosseum that is one of the 7 wonders of the world. Rome is a city that is thousands of years older and is full of ancient history as well as archeological treasures. The roman empire is still known for the great roman army that ruled there for more than 1000 years. 

In conclusion, these are the reasons why I want to plan a visit to Italy before any other place in the world. It is truly a remarkable country filled with adventure, beautiful scenery, amazing restaurants, tasty cuisines, and ancient history that you don’t want to miss out on.

Short Essay About Why Visit Italy – 300 Word Short Custom Essay

When it comes to top tourist destinations in the world, no one can skip Italy as it is one of the most loved tourist countries in the world. Incredible natural beauty, amazing food, artistic cultural heritage, and history that dates back millennia are just some of the reasons everyone should visit Italy once. The country is full of archeological and cultural treasures. It’s one of a kind when it comes to beautiful beaches, ancient cities, legendary artists, and breathtaking architecture. Here are the reasons why everyone should visit Italy once in their lifetime.

Let’s start by talking about the diverse landscape of Italy. With over 8000 kilometers of coastline and more than 400 islands, you are never far from a beach. When it comes to landmarks Italy is home to 55 UNESCO recognized world heritage sites. It also has beautiful museums and breathtakingly amazing churches with unmatched architecture. Italy is so rich in history that you can’t even walk around without bumping into one of its archeological treasures.

Secondly, Italy is home to the best restaurants in the world making it nothing less than a food heaven for food lovers. The Italian cuisine, Italian red wine, Italian cheese, and the world-famous gelato along with other seafood are hard to say no to. The cities of Italy including Venice, Rome, and the Vatican City are also very rich in culture and traditions. It’s surprising how different these cities are from each other and visiting each one is a different experience.

In conclusion, Italy should be your first choice whenever you get a chance to travel around the world. The country is nothing less of a treat for all your senses and you will also agree with me once you visit Italy yourself.

Do you like these sample essays about Italy- The Country I Would Like to Visit? Reach out to Essay Basics to get a professionally written plagiarism-free and unique custom essay on any topic in less than 3 hours.

FAQ About Why I Want to Visit Italy

What’s so special about italy.

There are more than 55 UNESCO recognized heritage sites in Italy, which is more than any other European country in the world. Italy is also home to the Colosseum, ancient ruins, and other historical landmarks.

What Are Top 5 Places To Visit In Italy?

The Colosseum in Rome, canals in Venice, the Amalfi Coast, Lake Como, and the large island of Sicily are the top 5 places to visit in Italy.

Tourism in Italy: Development Program Report

Pest analysis, competitor analysis, stakeholder analysis, proposed new tourism development, reference list.

In Italy, the government’s regulations, taxation strategies, directives, norms of leadership, and employment regulations are highly flexible for business. Italy is one of the most promising business places with remarkable expansion in corporate world. The tourism sector, as a product, has taken advantage of the favourable Italia economic condition to expand its market niche. The stable economy of Italy has been a pull factor for the tourisms’ products since the purchasing power of many of its potential customers is high, especially for its leisure and entertainment ventures (Winchester 2006).

The legal system in Italy is very stable and functions on the pillars of serving the interest of every tourist equally. However, when carrying out business, the tourism products in Italy should be packaged within the needs to comply with all the business laws and federal laws as well. Being a tax compliant sector, tourism products in Italy have fulfilled its legal mandate as a business and have the freedom to do trade within the territories of Italy (Winchester 2006).

Economic environment

Despite the global economic meltdown in 2009, the economy of Italy has recovered from these effects and is currently one of the leading economic powerhouses in Europe. The recent economic boom in Italy has resulted into growth of many businesses due to increased demand for products and services. Being one of the most strategically located businesses, the tourism products positioned to benefit from the economies of scale and improved revenues since it has several brands within Italy (Winchester 2006).

Social environment

Many social issues affect any business sector or industry. However, the tourism industry in Italy has aligned its services with the target market needs by actively participating in series of corporate social responsibility initiatives. Besides, the products and media services provided by the firm are aligned with the socio-cultural needs of customers in Italy. Currently, the sector is investing in areas where socio-cultural factors promote its business such as mountain climbing, cable cars, group tour packages, and subsidized services (Yan, Myers, & Wang 2012).

Technological environment

The Italian tourism sector has successfully incorporated online activities within its operations. As one of the leading retailers of tourism services, the sector has launched the Italia tourism credit card, online booking portal, and live consumer support centre.

Since most of its operations rely on the availability and usability of information technology, the business has applied available technology to develop and maintain the market leader status as a destination within Europe. All aspects of the sector such as sales, purchases, marketing, management, and operations have been aligned to appropriate and sustainable technology (Winchester 2006). This is summarised in the table below.

In order to attract potential users who are tourists, the brand design strategy narrow down to tourism services and ideal destinations such as the eastern gorges and dotted sandy beaches. This ensures that accurate information is correctly reflected besides saving time which is of essence to different classes of tourists. The value proportion of this strategy is capable of tracking past records which have been fed in the computer system on tourists turn out and response on service quality and affordability.

In addition, the branding of tourism as a product created direct value for money spent (Sharp, Riebe, & Dawes 2002). As a matter of fact, players in the tourism industry of Italy have been given the opportunity to customize the application to fit into their system and fully control flow of information on tourists’ turn over.

Different models of brand exist from simple to complex models for larger international companies which aim to cut a niche in the competitive market. This has been made possible by technological revolution and inventions aimed at remodelling efficiency, reducing redundancy, and embracing systematic orientations in the Italian tourism products.

There is need to increase the scope of operations through strategic and innovative ideas of tourism service delivery to customers. There is also need to provide efficient, cost effective, and comprehensive tourism transport logistics services to customers (Shimp 2007). This is possible through incorporation of new features to the existing transportation service so as to cater to the changing demands and needs of the targeted customers.

This may be achieved through complete transport chain automation for different tour packages to different regions within the targeted location. In order to succeed with this plan, there is need for excellent marketing, advertisement and promotional strategies to win the confidence and loyalty of the customers in the proposed changes in the transport system (Robbins & Coulter 2012).

The success of the proposed plan will be dependent on soft artful skills which are part and parcel of the current system of management aimed at providing efficient, cost effective, and comprehensive transport logistics services to customers. For implementation of the strategy, the management is to balance both the short term and long term considerations towards decision making to ensure that the goal of increasing scope of operations through strategic and innovative ideas of transport service delivery to customers is achieved at the optimal operational and strategic model.

There is need to incorporate a quality operations management system to guarantee the interests of the stakeholders (Hakala, Svensson, & Vincze 2012). Moreover, balancing act between having to perform optimally at minimal operation and overhead costs is a component of quality in system modelling that must be remodelled to guarantee optimal returns for the stakeholders’ equity.

Besides improved transport system, there is need to introduce o improve the current green services. The notable green practices in the current lodging include paperless services, solar water heaters, natural air fans, underground floor heating system from natural solar, and energy saver bulbs. Besides, the bathrooms are fitted with water saver flashers and showers. The hotel rooms are well lit because of large windows. Thus, electricity for lighting is only used at night. However, the swimming pools in the hotels should be heated by a green energy source.

Hakala, U, Svensson, J, & Vincze, Z 2012, “ Consumer-based brand equity and top-of-mind awareness: a cross-country analysis,” Journal of Product & Brand Management, vol. 21 no. 6, pp.439-451.

Robbins, S, & Coulter, M 2012, Management , Prentice Hall, Upper Saddle River.

Sharp, B, Riebe, E, & Dawes, J 2002, “A Marketing Economy of Scale-Big Brands Lose less of their Customer Base than Small Brands,” Marketing Bulletin Journal , vol. 13 no. 1, pp. 1-8.

Shimp, T 2007, Advertising, promotion, and other aspects of integrated marketing communications , Thomson South-Western: Mason, Ohio.

Winchester, M 2006, “Positive and negative brand beliefs and brand defection/uptake,” European Journal of Marketing, vol. 42 no. 6, pp. 553-570.

Yan, R, Myers, A, & Wang, J 2012, “ Price strategy, information sharing, and firm performance in a market channel with a dominant retailer,” Journal of Product & Brand Management, vol. 21 no. 6, pp.475-485.

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Bibliography

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Welcome to Venice. That’ll Be 5 Euros.

Starting this month, tourists intending to visit the city on busy dates will be required to register on a website, and those coming for a single day will have to pay an entry fee.

By Elisabetta Povoledo

Reporting from Italy

On its busiest days, Venice swells with tourists who clog the city’s narrow streets, leave behind piles of garbage and often frustrate locals. So the canal-crossed city is fighting back.

Starting on April 25, and for another 29 days scattered mostly around national holidays and weekends through mid-July, day trippers to the historic part of Venice will have to pay 5 euros, about $5.40, a measure that city officials hope will encourage people to come during less busy times.

All visitors to Venice will also have to register their presence in the city on the specified days, filling out an online form that will help officials gauge how many visitors to expect and strategize about how to handle them.

“It’s not about making money — the costs of the operation are higher than what we’re going to make,” Mayor Luigi Brugnaro told reporters on Thursday as Venetian officials kicked off a global advertising campaign.

Instead, said Michele Zuin, the city official in charge of budgeting and economics, the aim is “to better manage the numbers of tourists and disincentivize mass tourism, which is what creates, let’s say, the difficulty of living in this city.”

Visitors staying overnight in Venice will not have to pay, nor will those traveling there to work, to visit relatives or to study. Anyone born in the city is also exempt , as are minors under 14. And Mr. Brugnaro said there would be no cap on the number of visitors allowed in.

Rising improbably from the waters of the Venetian lagoon, the city is as delicate as it is beautiful, and in recent decades it has struggled to protect a uniqueness that is threatened by climate change and rising seas, as well as by mass tourism .

To counter that figurative and literal erosion, the city has installed giant gates at four mouths of the lagoon to keep seawater out and pavements dry, and banned cruise ships from the inner canals. Those efforts helped keep Venice off UNESCO’s list of “World Heritage in Danger” even after experts at the agency raised concerns last year that Italy had not done enough to protect the city.

From 1976 until this year, Italy had allocated funds to help safeguard Venice, and on Thursday, Mr. Brugnaro chided the country’s central government for not renewing that funding. He said he had asked the government for €1.5 billion for the next 10 years to help preserve a city with a unique heritage that requires continuous maintenance.

“We need that financing,” he said.

Occasionally, days have been so busy with tourists that the city has had to limit some streets to one-way pedestrian traffic.

Simone Venturini, the city official in charge of tourism, said of the new measures, “We will be the first city in the world to know exactly how many tourists will come to Venice that day — whether exempt or paying, they have to register.”

After registering on the website, visitors will receive a QR code — valid from 8:30 a.m. to 4 p.m. — that they will be required to show when entering the city at points like the train station, Piazzale Roma, the municipal parking lot, some beachfront locations and St. Mark’s Square. There will also be spot checks throughout the city.

For now, anyone arriving in Venice without a QR code will be allowed to buy it at the last minute, either on a smartphone or at kiosks set up leading up to the access points, officials said.

Transgressors will face fines of €50 to €300 plus a €10 fee, Mr. Zuin said.

The initiative is being introduced on a trial basis so that city officials can see whether the system works and how it can be improved, he said. In the future, the entry fee could be calibrated — “a sliding scale of prices,” Mayor Brugnaro said — depending on the day.

“We’re asking for collaboration,” Mr. Brugnaro said, adding that the data accumulated during the 29 days would be made public. He said that officials from other cities around the world had contacted his administration to find out more about the access system.

So far, more than 50,000 people have registered through the website — about a third of them paying for one-day visits, officials said.

“The entire world wants to come to Venice,” Mr. Venturini said at the introduction of the advertising campaign, which included a video message of the mayor speaking in various languages using A.I.-generated speech translation.

In the video, Mayor Brugnaro apologizes for any inconvenience that the new system might create. But, he said, “the city has to be protected.”

Elisabetta Povoledo is a reporter based in Rome, covering Italy, the Vatican and the culture of the region. She has been a journalist for 35 years. More about Elisabetta Povoledo