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What It Takes to Give a Great Presentation

  • Carmine Gallo

5 importance of oral presentation

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

5 importance of oral presentation

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to prepare and deliver an effective oral presentation

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  • Peer review
  • Lucia Hartigan , registrar 1 ,
  • Fionnuala Mone , fellow in maternal fetal medicine 1 ,
  • Mary Higgins , consultant obstetrician 2
  • 1 National Maternity Hospital, Dublin, Ireland
  • 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
  • luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

  • ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
  • ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
  • ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

5 importance of oral presentation

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Effective Oral Presentations

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Verbally (and as a general rule), do not write down and memorize or read your full text, because then your presentation will sound like what it is: a recited written text. Instead, memorize the outline of your presentation — that is, a tree structure of main points and subpoints — and speak ex tempore, reinventing the words as you go along. As you do, you will occasionally need to think about what to say next and find the most appropriate words to say it. Instead of using filler words ( um , er , you know , I mean , etc.), simply pause. If you say um , you get about half a second of thinking time and the audience is likely to notice the um and be irritated by it. If you keep silent, you can get up to two or three seconds of thinking time without the audience noticing anything. Even if attendees do notice the silence, they will simply think that you are choosing your words carefully — and there is nothing wrong with that.

Despite pointing often at the screen, Marie nicely faces the audience with her body at all times, keeps her hands down between gestures, and maintains eye contact with the attendees. Transcript Vocally, vary the tone, rate, and volume of your voice as a function of the meaning, complexity, and importance of what you are saying. You need not invent a new intonation pattern: You simply need to amplify your normal pattern.

Visually, control your body. Adopt a stable, confident position; move only when you have a positive reason to do so (for example, move closer to the audience for taking questions), not when your body seems to ask for it. When you make a gesture, make it large and deliberate; between gestures, bring your hands down and do not fidget. Establish eye contact: Engage the audience by looking them straight in the eyes.

At all times, make sure you address the audience. Even if you have slides, tell the audience your story in a stand-alone way; do not just explain your slides. In particular, anticipate your slides. You should know at all times what your next slide is about so you can insert an appropriate transition.

Delivering as a non-native speaker

To keep the audience engaged , Jean-luc emphasizes his points with facial expressions, purposeful gestures, and — especially — a high dynamic range in his vocal delivery. Transcript If you are a non-native speaker of English, you may find it more challenging to speak ex tempore in English than in your native language. Still, even imperfect extemporaneous English is more likely to engage the audience than reciting a more polished, less spontaneous written text. To improve your delivery and overall presentation as a non-native speaker, practice more, pace yourself, and support your spoken discourse with appropriate slides.

While all speakers benefit from practicing their presentations multiple times, consider investing more time in such practice if you are less familiar with the language. Practicing helps you identify missing vocabulary, including key technical terms (which are difficult to circumvent), and express your ideas more fluently. As you practice, you may want to prepare a list of difficult words (to review on the day of your presentation) or write down an occasional complex yet crucial sentence. Still, do not feel bound to what you write down. These notes should be a help, not a constraint.

Practicing in front of an audience (a few colleagues, for example) can help you correct or refine your pronunciation. If you are unsure how to pronounce some words or phrases, you can ask native speakers in advance or check online dictionaries that offer phonetic spelling or audio rendering. Still, you may be unaware of certain words you mispronounce; a practice audience can point these words out to you if you invite it to do so.

During your presentation, pace yourself. As a non-native speaker, you may feel you need to search for your words more often or for a longer time than in your native language, but the mechanism is the same. Do not let this challenge pressure you. Give yourself the time you need to express your ideas clearly. Silence is not your enemy; it is your friend.

Pacing yourself also means speaking more slowly than you otherwise might, especially if you have an accent in English. Accents are common among non-native speakers — and among specific groups of native speakers, too — and they are not a problem as long as they are mild. Often, they are experienced as charming. Still, they take some getting used to. Remember to slow down, especially at the beginning of a presentation, so your audience can get used to your accent, whether native or not.

Handling stage fright and mishaps

Most speakers, even experienced ones, are nervous before or during an oral presentation. Such stage fright is normal and even reassuring: It shows that you care, and you should care if you want to deliver an effective presentation. Accordingly, accept your stage fright rather than feeling guilty about it. Instead of trying to suppress nervousness, strive to focus your nervous energy in your voice, your gestures, and your eye contact. Do not let it dissipate into entropy, such as by using filler words or engaging in nervous mannerisms.

Among the many ways to keep your nerves under control, perhaps the most effective one is to focus constructively on your purpose at all times. Before your presentation, eliminate all the unknowns: Prepare your presentation well, identify (or even meet) your audience, and know the room. During the presentation, do what it takes to get your message across, even if it means doing something differently than you had planned. Have a positive attitude about the presentation at all times: Visualize what you want to achieve, not what you want to avoid.

Even with careful preparation, mishaps can occur. For example, technology may fail, you may forget what you wanted to say, or you may accidentally say the wrong thing. As a rule, do not apologize for what happens — neither in advance nor after the fact. Although well-meant, such apologies provide no benefit to the audience: They are noise. If you can do something about the problem, such as fix the technology or insert what you forgot later in the presentation, concentrate on doing so instead of apologizing. If the problem is out of your control, then there is no need to apologize for it. As a specific example, if you feel your command of English is poor, then do what you can in advance to improve it; in particular, practice your presentation thoroughly. Then, on the day of the presentation, do your best with the command you have, but do not apologize at the beginning of the presentation for what you think is poor English. This apology will not solve anything, and it gives the attendees a negative image of you. Rather, let the attendees judge for themselves whether your command of English is sufficient (perhaps it is, despite what you might think). In other words, focus on delivering results, not excuses.

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24 Oral Presentations

Many academic courses require students to present information to their peers and teachers in a classroom setting. This is usually in the form of a short talk, often, but not always, accompanied by visual aids such as a power point. Students often become nervous at the idea of speaking in front of a group.

This chapter is divided under five headings to establish a quick reference guide for oral presentations.

5 importance of oral presentation

A beginner, who may have little or no experience, should read each section in full.

5 importance of oral presentation

For the intermediate learner, who has some experience with oral presentations, review the sections you feel you need work on.

5 importance of oral presentation

The Purpose of an Oral Presentation

Generally, oral presentation is public speaking, either individually or as a group, the aim of which is to provide information, entertain, persuade the audience, or educate. In an academic setting, oral presentations are often assessable tasks with a marking criteria. Therefore, students are being evaluated on their capacity to speak and deliver relevant information within a set timeframe. An oral presentation differs from a speech in that it usually has visual aids and may involve audience interaction; ideas are both shown and explained . A speech, on the other hand, is a formal verbal discourse addressing an audience, without visual aids and audience participation.

Types of Oral Presentations

Individual presentation.

  • Breathe and remember that everyone gets nervous when speaking in public. You are in control. You’ve got this!
  • Know your content. The number one way to have a smooth presentation is to know what you want to say and how you want to say it. Write it down and rehearse it until you feel relaxed and confident and do not have to rely heavily on notes while speaking.
  • Eliminate ‘umms’ and ‘ahhs’ from your oral presentation vocabulary. Speak slowly and clearly and pause when you need to. It is not a contest to see who can race through their presentation the fastest or fit the most content within the time limit. The average person speaks at a rate of 125 words per minute. Therefore, if you are required to speak for 10 minutes, you will need to write and practice 1250 words for speaking. Ensure you time yourself and get it right.
  • Ensure you meet the requirements of the marking criteria, including non-verbal communication skills. Make good eye contact with the audience; watch your posture; don’t fidget.
  • Know the language requirements. Check if you are permitted to use a more casual, conversational tone and first-person pronouns, or do you need to keep a more formal, academic tone?

Group Presentation

  • All of the above applies, however you are working as part of a group. So how should you approach group work?
  • Firstly, if you are not assigned to a group by your lecturer/tutor, choose people based on their availability and accessibility. If you cannot meet face-to-face you may schedule online meetings.
  • Get to know each other. It’s easier to work with friends than strangers.
  • Also consider everyone’s strengths and weaknesses. This will involve a discussion that will often lead to task or role allocations within the group, however, everyone should be carrying an equal level of the workload.
  • Some group members may be more focused on getting the script written, with a different section for each team member to say. Others may be more experienced with the presentation software and skilled in editing and refining power point slides so they are appropriate for the presentation. Use one visual aid (one set of power point slides) for the whole group. Take turns presenting information and ideas.
  • Be patient and tolerant with each other’s learning style and personality. Do not judge people in your group based on their personal appearance, sexual orientation, gender, age, or cultural background.
  • Rehearse as a group, more than once. Keep rehearsing until you have seamless transitions between speakers. Ensure you thank the previous speaker and introduce the one following you. If you are rehearsing online, but have to present in-person, try to schedule some face-to-face time that will allow you to physically practice using the technology and classroom space of the campus.
  • For further information on working as a group see:

Working as a group – my.UQ – University of Queensland

Writing Your Presentation

Approach the oral presentation task just as you would any other assignment. Review the available topics, do some background reading and research to ensure you can talk about the topic for the appropriate length of time and in an informed manner. Break the question down as demonstrated in Chapter 17 Breaking Down an Assignment. Where it differs from writing an essay is that the information in the written speech must align with the visual aid. Therefore, with each idea, concept or new information you write, think about how this might be visually displayed through minimal text and the occasional use of images. Proceed to write your ideas in full, but consider that not all information will end up on a power point slide. After all, it is you who are doing the presenting , not the power point. Your presentation skills are being evaluated; this may include a small percentage for the actual visual aid. This is also why it is important that EVERYONE has a turn at speaking during the presentation, as each person receives their own individual grade.

Using Visual Aids

A whole chapter could be written about the visual aids alone, therefore I will simply refer to the key points as noted by my.UQ

To keep your audience engaged and help them to remember what you have to say, you may want to use visual aids, such as slides.

When designing slides for your presentation, make sure:

  • any text is brief, grammatically correct and easy to read. Use dot points and space between lines, plus large font size (18-20 point).
  • Resist the temptation to use dark slides with a light-coloured font; it is hard on the eyes
  • if images and graphs are used to support your main points, they should be non-intrusive on the written work

Images and Graphs

  • Your audience will respond better to slides that deliver information quickly – images and graphs are a good way to do this. However, they are not always appropriate or necessary.

When choosing images, it’s important to find images that:

  • support your presentation and aren’t just decorative
  • are high quality, however, using large HD picture files can make the power point file too large overall for submission via Turnitin
  • you have permission to use (Creative Commons license, royalty-free, own images, or purchased)
  • suggested sites for free-to-use images: Openclipart – Clipping Culture ; Beautiful Free Images & Pictures | Unsplash ; Pxfuel – Royalty free stock photos free download ; When we share, everyone wins – Creative Commons

This is a general guide. The specific requirements for your course may be different. Make sure you read through any assignment requirements carefully and ask your lecturer or tutor if you’re unsure how to meet them.

Using Visual Aids Effectively

Too often, students make an impressive power point though do not understand how to use it effectively to enhance their presentation.

  • Rehearse with the power point.
  • Keep the slides synchronized with your presentation; change them at the appropriate time.
  • Refer to the information on the slides. Point out details; comment on images; note facts such as data.
  • Don’t let the power point just be something happening in the background while you speak.
  • Write notes in your script to indicate when to change slides or which slide number the information applies to.
  • Pace yourself so you are not spending a disproportionate amount of time on slides at the beginning of the presentation and racing through them at the end.
  • Practice, practice, practice.

Nonverbal Communication

It is clear by the name that nonverbal communication are the ways that we communicate without speaking. Many people are already aware of this, however here are a few tips that relate specifically to oral presentations.

Being confident and looking confident are two different things. Fake it until you make it.

  • Avoid slouching or leaning – standing up straight instantly gives you an air of confidence.
  • Move! When you’re glued to one spot as a presenter, you’re not perceived as either confident or dynamic. Use the available space effectively, though do not exaggerate your natural movements so you look ridiculous.
  • If you’re someone who “speaks with their hands”, resist the urge to constantly wave them around. They detract from your message. Occasional gestures are fine.
  • Be animated, but don’t fidget. Ask someone to watch you rehearse and identify if you have any nervous, repetitive habits you may be unaware of, for example, constantly touching or ‘finger-combing’ your hair, rubbing your face.
  • Avoid ‘voice fidgets’ also. If you needs to cough or clear your throat, do so once then take a drink of water.
  • Avoid distractions. No phone turned on. Water available but off to one side.
  • Keep your distance. Don’t hover over front-row audience members; this can be intimidating.
  • Have a cheerful demeaner. You do not need to grin like a Cheshire cat throughout the presentation, yet your facial expression should be relaxed and welcoming.
  • Maintain an engaging TONE in your voice. Sometimes it’s not what you’re saying that is putting your audience to sleep, it’s your monotonous tone. Vary your tone and pace.
  • Don’t read your presentation – PRESENT it! Internalize your script so you can speak with confidence and only occasionally refer to your notes if needed.
  • Lastly, make good eye contact with your audience members so they know you are talking with them, not at them. You’re having a conversation. Watch the link below for some great speaking tips, including eye contact.

Below is a video of some great tips about public speaking from Amy Wolff at TEDx Portland [1]

  • Wolff. A. [The Oregonion]. (2016, April 9). 5 public speaking tips from TEDxPortland speaker coach [Video]. YouTube. https://www.youtube.com/watch?v=JNOXZumCXNM&ab_channel=TheOregonian ↵

communication of thought by word

Academic Writing Skills Copyright © 2021 by Patricia Williamson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

5 importance of oral presentation

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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14.3: Importance of Oral Presentations

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  • Arley Cruthers
  • Kwantlen Polytechnic University

In the workplace, and during your university career, you will likely be asked to give oral presentations. An oral presentation is a key persuasive tool. If you work in marketing, for example, you will often be asked to “pitch” campaigns to clients. Even though these pitches could happen over email, the face-to-face element allows marketers to connect with the client, respond to questions, demonstrate their knowledge and bring their ideas to life through storytelling.

In this section, we’ll focus on public speaking. While this section focuses on public speaking advocacy, you can bring these tools to everything from a meeting where you’re telling your colleagues about the results of a project to a keynote speech at a conference.

Imagine your favourite public speaker. When Meggie (one of the authors of this section) imagines a memorable speaker, she often thinks of her high school English teacher, Mrs. Permeswaran. You may be skeptical of her choice, but Mrs. Permeswaran captured the students’ attention daily. How? By providing information through stories and examples that felt relatable, reasonable, and relevant. Even with a room of students, Meggie often felt that the English teacher was just talking to her . Students worked hard, too, to listen, using note-taking and subtle nods (or confused eyebrows) to communicate that they cared about what was being said.

Now imagine your favourite public speaker. Who comes to mind? A famous comedian like Jen Kirkman? An ac

Laverne Cox speaking at the Missouri Theatre

tivist like Laverne Cox? Perhaps you picture Barack Obama. What makes them memorable for you? Were they funny? Relatable? Dynamic? Confident? Try to think beyond what they said to how they made you feel . What they said certainly matters, but we are often less inclined to remember the what without a powerful how — how they delivered their message; how their performance implicated us or called us in; how they made us feel or how they asked us to think or act differently.

In this chapter, we provide an introduction to public speaking by exploring what it is and why it’s impactful as a communication process. Specifically, we invite you to consider public speaking as a type of advocacy. When you select information to share with others, you are advocating for the necessity of that information to be heard. You are calling on the audience and calling them in to listen to your perspective. Even the English teacher above was advocating that sentence structure and proper writing were important ideas to integrate. She was a trusted speaker, too, given her credibility.

Before we continue our conversation around advocacy, let’s first start with a brief definition of public speaking.

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Importance of Oral Presentations

In the workplace, and during your university career, you will likely be asked to give oral presentations. An oral presentation is a key persuasive tool. If you work in marketing, for example, you will often be asked to “pitch” campaigns to clients. Even though these pitches could happen over email, the face-to-face element allows marketers to connect with the client, respond to questions, demonstrate their knowledge and bring their ideas to life through storytelling.

In this section, we’ll focus on public speaking. While this section focuses on public speaking advocacy, you can bring these tools to everything from a meeting where you’re telling your colleagues about the results of a project to a keynote speech at a conference.

Imagine your favourite public speaker. When Meggie (one of the authors of this section) imagines a memorable speaker, she often thinks of her high school English teacher, Mrs. Permeswaran. You may be skeptical of her choice, but Mrs. Permeswaran captured the students’ attention daily. How? By providing information through stories and examples that felt relatable, reasonable, and relevant. Even with a room of students, Meggie often felt that the English teacher was just talking to  her . Students worked hard, too, to listen, using note-taking and subtle nods (or confused eyebrows) to communicate that they cared about what was being said.

Now imagine your favourite public speaker. Who comes to mind? A famous comedian like Jen Kirkman? An ac

Laverne Cox speaking at the Missouri Theatre

tivist like Laverne Cox? Perhaps you picture Barack Obama. What makes them memorable for you? Were they funny? Relatable? Dynamic? Confident? Try to think beyond  what  they said to  how they made you feel . What they said certainly matters, but we are often less inclined to remember the  what  without a powerful  how — how they delivered their message; how their performance implicated us or called us in; how they made us feel or how they asked us to think or act differently.

In this chapter, we provide an introduction to public speaking by exploring what it is and why it’s impactful as a communication process. Specifically, we invite you to consider public speaking as a type of advocacy. When you select information to share with others, you are advocating for the necessity of that information to be heard. You are calling on the audience and calling them in to listen to your perspective. Even the English teacher above was advocating that sentence structure and proper writing were important ideas to integrate. She was a trusted speaker, too, given her credibility.

Before we continue our conversation around advocacy, let’s first start with a brief definition of public speaking.

Business Writing For Everyone Copyright © 2021 by Arley Cruthers is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Ten Steps to Preparing an Effective Oral Presentation

  • Determine the purpose of your presentation and identify your own objectives.
  • Know your audience and what it knows.
  • Define your topic.
  • Arrange your material in a way that makes sense for your objectives.
  • Compose your presentation.
  • Create visual aids.
  • Practice your presentation (don’t forget to time it!)
  • Make necessary adjustments.
  • Analyze the room where you’ll be giving your presentation (set-up, sight lines, equipment, etc.).
  • Practice again.
  • ← Answering Questions
  • Novice v. Expert Problem Solvers →

Organizing Your Social Sciences Research Assignments

  • Annotated Bibliography
  • Analyzing a Scholarly Journal Article
  • Group Presentations
  • Dealing with Nervousness
  • Using Visual Aids
  • Grading Someone Else's Paper
  • Types of Structured Group Activities
  • Group Project Survival Skills
  • Leading a Class Discussion
  • Multiple Book Review Essay
  • Reviewing Collected Works
  • Writing a Case Analysis Paper
  • Writing a Case Study
  • About Informed Consent
  • Writing Field Notes
  • Writing a Policy Memo
  • Writing a Reflective Paper
  • Writing a Research Proposal
  • Generative AI and Writing
  • Acknowledgments

In the social and behavioral sciences, an oral presentation assignment involves an individual student or group of students verbally addressing an audience on a specific research-based topic, often utilizing slides to help audience members understand and retain what they both see and hear. The purpose is to inform, report, and explain the significance of research findings, and your critical analysis of those findings, within a specific period of time, often in the form of a reasoned and persuasive argument. Oral presentations are assigned to assess a student’s ability to organize and communicate relevant information  effectively to a particular audience. Giving an oral presentation is considered an important learning skill because the ability to speak persuasively in front of an audience is transferable to most professional workplace settings.

Oral Presentations. Learning Co-Op. University of Wollongong, Australia; Oral Presentations. Undergraduate Research Office, Michigan State University; Oral Presentations. Presentations Research Guide, East Carolina University Libraries; Tsang, Art. “Enhancing Learners’ Awareness of Oral Presentation (Delivery) Skills in the Context of Self-regulated Learning.” Active Learning in Higher Education 21 (2020): 39-50.

Preparing for Your Oral Presentation

In some classes, writing the research paper is only part of what is required in reporting the results your work. Your professor may also require you to give an oral presentation about your study. Here are some things to think about before you are scheduled to give a presentation.

1.  What should I say?

If your professor hasn't explicitly stated what the content of your presentation should focus on, think about what you want to achieve and what you consider to be the most important things that members of the audience should know about your research. Think about the following: Do I want to inform my audience, inspire them to think about my research, or convince them of a particular point of view? These questions will help frame how to approach your presentation topic.

2.  Oral communication is different from written communication

Your audience has just one chance to hear your talk; they can't "re-read" your words if they get confused. Focus on being clear, particularly if the audience can't ask questions during the talk. There are two well-known ways to communicate your points effectively, often applied in combination. The first is the K.I.S.S. method [Keep It Simple Stupid]. Focus your presentation on getting two to three key points across. The second approach is to repeat key insights: tell them what you're going to tell them [forecast], tell them [explain], and then tell them what you just told them [summarize].

3.  Think about your audience

Yes, you want to demonstrate to your professor that you have conducted a good study. But professors often ask students to give an oral presentation to practice the art of communicating and to learn to speak clearly and audibly about yourself and your research. Questions to think about include: What background knowledge do they have about my topic? Does the audience have any particular interests? How am I going to involve them in my presentation?

4.  Create effective notes

If you don't have notes to refer to as you speak, you run the risk of forgetting something important. Also, having no notes increases the chance you'll lose your train of thought and begin relying on reading from the presentation slides. Think about the best ways to create notes that can be easily referred to as you speak. This is important! Nothing is more distracting to an audience than the speaker fumbling around with notes as they try to speak. It gives the impression of being disorganized and unprepared.

NOTE:   A good strategy is to have a page of notes for each slide so that the act of referring to a new page helps remind you to move to the next slide. This also creates a natural pause that allows your audience to contemplate what you just presented.

Strategies for creating effective notes for yourself include the following:

  • Choose a large, readable font [at least 18 point in Ariel ]; avoid using fancy text fonts or cursive text.
  • Use bold text, underlining, or different-colored text to highlight elements of your speech that you want to emphasize. Don't over do it, though. Only highlight the most important elements of your presentation.
  • Leave adequate space on your notes to jot down additional thoughts or observations before and during your presentation. This is also helpful when writing down your thoughts in response to a question or to remember a multi-part question [remember to have a pen with you when you give your presentation].
  • Place a cue in the text of your notes to indicate when to move to the next slide, to click on a link, or to take some other action, such as, linking to a video. If appropriate, include a cue in your notes if there is a point during your presentation when you want the audience to refer to a handout.
  • Spell out challenging words phonetically and practice saying them ahead of time. This is particularly important for accurately pronouncing people’s names, technical or scientific terminology, words in a foreign language, or any unfamiliar words.

Creating and Using Overheads. Writing@CSU. Colorado State University; Kelly, Christine. Mastering the Art of Presenting. Inside Higher Education Career Advice; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Organizing the Content

In the process of organizing the content of your presentation, begin by thinking about what you want to achieve and how are you going to involve your audience in the presentation.

  • Brainstorm your topic and write a rough outline. Don’t get carried away—remember you have a limited amount of time for your presentation.
  • Organize your material and draft what you want to say [see below].
  • Summarize your draft into key points to write on your presentation slides and/or note cards and/or handout.
  • Prepare your visual aids.
  • Rehearse your presentation and practice getting the presentation completed within the time limit given by your professor. Ask a friend to listen and time you.

GENERAL OUTLINE

I.  Introduction [may be written last]

  • Capture your listeners’ attention . Begin with a question, an amusing story, a provocative statement, a personal story, or anything that will engage your audience and make them think. For example, "As a first-gen student, my hardest adjustment to college was the amount of papers I had to write...."
  • State your purpose . For example, "I’m going to talk about..."; "This morning I want to explain…."
  • Present an outline of your talk . For example, “I will concentrate on the following points: First of all…Then…This will lead to…And finally…"

II.  The Body

  • Present your main points one by one in a logical order .
  • Pause at the end of each point . Give people time to take notes, or time to think about what you are saying.
  • Make it clear when you move to another point . For example, “The next point is that...”; “Of course, we must not forget that...”; “However, it's important to realize that....”
  • Use clear examples to illustrate your points and/or key findings .
  • If appropriate, consider using visual aids to make your presentation more interesting [e.g., a map, chart, picture, link to a video, etc.].

III.  The Conclusion

  • Leave your audience with a clear summary of everything that you have covered.
  • Summarize the main points again . For example, use phrases like: "So, in conclusion..."; "To recap the main issues...," "In summary, it is important to realize...."
  • Restate the purpose of your talk, and say that you have achieved your aim : "My intention was ..., and it should now be clear that...."
  • Don't let the talk just fizzle out . Make it obvious that you have reached the end of the presentation.
  • Thank the audience, and invite questions : "Thank you. Are there any questions?"

NOTE: When asking your audience if anyone has any questions, give people time to contemplate what you have said and to formulate a question. It may seem like an awkward pause to wait ten seconds or so for someone to raise their hand, but it's frustrating to have a question come to mind but be cutoff because the presenter rushed to end the talk.

ANOTHER NOTE: If your last slide includes any contact information or other important information, leave it up long enough to ensure audience members have time to write the information down. Nothing is more frustrating to an audience member than wanting to jot something down, but the presenter closes the slides immediately after finishing.

Creating and Using Overheads. Writing@CSU. Colorado State University; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Delivering Your Presentation

When delivering your presentation, keep in mind the following points to help you remain focused and ensure that everything goes as planned.

Pay Attention to Language!

  • Keep it simple . The aim is to communicate, not to show off your vocabulary. Using complex words or phrases increases the chance of stumbling over a word and losing your train of thought.
  • Emphasize the key points . Make sure people realize which are the key points of your study. Repeat them using different phrasing to help the audience remember them.
  • Check the pronunciation of difficult, unusual, or foreign words beforehand . Keep it simple, but if you have to use unfamiliar words, write them out phonetically in your notes and practice saying them. This is particularly important when pronouncing proper names. Give the definition of words that are unusual or are being used in a particular context [e.g., "By using the term affective response, I am referring to..."].

Use Your Voice to Communicate Clearly

  • Speak loud enough for everyone in the room to hear you . Projecting your voice may feel uncomfortably loud at first, but if people can't hear you, they won't try to listen. However, moderate your voice if you are talking in front of a microphone.
  • Speak slowly and clearly . Don’t rush! Speaking fast makes it harder for people to understand you and signals being nervous.
  • Avoid the use of "fillers." Linguists refer to utterances such as um, ah, you know, and like as fillers. They occur most often during transitions from one idea to another and, if expressed too much, are distracting to an audience. The better you know your presentation, the better you can control these verbal tics.
  • Vary your voice quality . If you always use the same volume and pitch [for example, all loud, or all soft, or in a monotone] during your presentation, your audience will stop listening. Use a higher pitch and volume in your voice when you begin a new point or when emphasizing the transition to a new point.
  • Speakers with accents need to slow down [so do most others]. Non-native speakers often speak English faster than we slow-mouthed native speakers, usually because most non-English languages flow more quickly than English. Slowing down helps the audience to comprehend what you are saying.
  • Slow down for key points . These are also moments in your presentation to consider using body language, such as hand gestures or leaving the podium to point to a slide, to help emphasize key points.
  • Use pauses . Don't be afraid of short periods of silence. They give you a chance to gather your thoughts, and your audience an opportunity to think about what you've just said.

Also Use Your Body Language to Communicate!

  • Stand straight and comfortably . Do not slouch or shuffle about. If you appear bored or uninterested in what your talking about, the audience will emulate this as well. Wear something comfortable. This is not the time to wear an itchy wool sweater or new high heel shoes for the first time.
  • Hold your head up . Look around and make eye contact with people in the audience [or at least pretend to]. Do not just look at your professor or your notes the whole time! Looking up at your your audience brings them into the conversation. If you don't include the audience, they won't listen to you.
  • When you are talking to your friends, you naturally use your hands, your facial expression, and your body to add to your communication . Do it in your presentation as well. It will make things far more interesting for the audience.
  • Don't turn your back on the audience and don't fidget! Neither moving around nor standing still is wrong. Practice either to make yourself comfortable. Even when pointing to a slide, don't turn your back; stand at the side and turn your head towards the audience as you speak.
  • Keep your hands out of your pocket . This is a natural habit when speaking. One hand in your pocket gives the impression of being relaxed, but both hands in pockets looks too casual and should be avoided.

Interact with the Audience

  • Be aware of how your audience is reacting to your presentation . Are they interested or bored? If they look confused, stop and ask them [e.g., "Is anything I've covered so far unclear?"]. Stop and explain a point again if needed.
  • Check after highlighting key points to ask if the audience is still with you . "Does that make sense?"; "Is that clear?" Don't do this often during the presentation but, if the audience looks disengaged, interrupting your talk to ask a quick question can re-focus their attention even if no one answers.
  • Do not apologize for anything . If you believe something will be hard to read or understand, don't use it. If you apologize for feeling awkward and nervous, you'll only succeed in drawing attention to the fact you are feeling awkward and nervous and your audience will begin looking for this, rather than focusing on what you are saying.
  • Be open to questions . If someone asks a question in the middle of your talk, answer it. If it disrupts your train of thought momentarily, that's ok because your audience will understand. Questions show that the audience is listening with interest and, therefore, should not be regarded as an attack on you, but as a collaborative search for deeper understanding. However, don't engage in an extended conversation with an audience member or the rest of the audience will begin to feel left out. If an audience member persists, kindly tell them that the issue can be addressed after you've completed the rest of your presentation and note to them that their issue may be addressed later in your presentation [it may not be, but at least saying so allows you to move on].
  • Be ready to get the discussion going after your presentation . Professors often want a brief discussion to take place after a presentation. Just in case nobody has anything to say or no one asks any questions, be prepared to ask your audience some provocative questions or bring up key issues for discussion.

Amirian, Seyed Mohammad Reza and Elaheh Tavakoli. “Academic Oral Presentation Self-Efficacy: A Cross-Sectional Interdisciplinary Comparative Study.” Higher Education Research and Development 35 (December 2016): 1095-1110; Balistreri, William F. “Giving an Effective Presentation.” Journal of Pediatric Gastroenterology and Nutrition 35 (July 2002): 1-4; Creating and Using Overheads. Writing@CSU. Colorado State University; Enfield, N. J. How We Talk: The Inner Workings of Conversation . New York: Basic Books, 2017; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Speaking Tip

Your First Words are Your Most Important Words!

Your introduction should begin with something that grabs the attention of your audience, such as, an interesting statistic, a brief narrative or story, or a bold assertion, and then clearly tell the audience in a well-crafted sentence what you plan to accomplish in your presentation. Your introductory statement should be constructed so as to invite the audience to pay close attention to your message and to give the audience a clear sense of the direction in which you are about to take them.

Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015.

Another Speaking Tip

Talk to Your Audience, Don't Read to Them!

A presentation is not the same as reading a prepared speech or essay. If you read your presentation as if it were an essay, your audience will probably understand very little about what you say and will lose their concentration quickly. Use notes, cue cards, or presentation slides as prompts that highlight key points, and speak to your audience . Include everyone by looking at them and maintaining regular eye-contact [but don't stare or glare at people]. Limit reading text to quotes or to specific points you want to emphasize.

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Oral Presentations Purpose

An Oral Research Presentation is meant to showcase your research findings. A successful oral research presentation should: communicate the importance of your research; clearly state your findings and the analysis of those findings; prompt discussion between researcher and audience.  Below you will find information on how to create and give a successful oral presentation.  

Creating an Effective Presentation

Who has a harder job the speaker? Or, the audience?

Most people think speaker has the hardest job during an oral presentation, because they are having to stand up in a room full of people and give a presentation. However, if the speaker is not engaging and if the material is way outside of the audiences knowledge level, the audience can have a difficult job as well. Below you will find some tips on how to be an effective presenter and how to engage with your audience.

Organization of a Presentation  

Introduction/Beginning

How are you going to begin?  How are you going to get the attention of your audience? You need to take the time and think about how you are going to get started!

Here are some ways you could start:

  • Ask the audience a question
  • make a statement
  • show them something

No matter how you start your presentation it needs to relate to your research and capture the audiences attention.  

Preview what you are going to discuss .  Audiences do not like to be manipulated or tricked. Tell the audience exactly what you are going to discuss, this will help them follow along.  *Do not say you are going to cover three points and then try to cover 8 points.

At the end of your introduction, the audience should feel like they know exactly what you are going to  discuss and exactly how you are going to get there.  

Body/Middle

Conclusion/End

Delivery and Communication

Eye Contact

Making eye contact is a great way to engage with your audience.  Eye contact should be no longer than 2-3 seconds per person.  Eye contact for much longer than that can begin to make the audience member feel uncomfortable.

Smiling lets attendees know you are happy to be there and that you are excited to talk with them about your project.

We all know that body language says a lot, so here are some things you should remember when giving your presentation.

  • Stand with both feet on the floor, not with one foot crossed over the other. 
  • Do not stand with your hands in your pockets, or with your arms crossed.
  • Stand tall with confidence and own your space (remember you are the expert).  

Abbreviated Notes

Having a written set of notes or key points that you want to address can help prevent you from reading the poster. 

Speak Clearly

Sometimes when we get nervous we begin to talk fast and blur our words.  It is important that you make sure every word is distinct and clear. A great way to practice your speech is to say tongue twisters. 

Ten tiny tots tottered toward the shore

Literally literary. Literally literary.  Literally literary.

Sally soon saw that she should sew some sheets.

Avoid Fillers

Occasionally we pick up fillers that we are not aware of, such as um, like, well, etc. One way to get rid of fillers is to have a friend listen to your speech and every time you say a "filler" have that friend tap you on the arm or say your name.  This will bring the filler to light, then you can practice avoiding that filler.

Manage Anxiety

Many people get nervous when they are about to speak to a crowd of people.  Below are ways that you can manage your anxiety levels. 

  • Practice, Practice, Practice - the more prepared you are the less nervous you will be.
  • Recognize that anxiety is just a big shot of adrenalin.
  • Take deep breaths before your presentation to calm you down. 

Components of an Oral Research Presentation

Introduction

The introduction section of your oral presentation should consist of 3 main parts.  

Part 1: Existing facts

In order to give audience members the "full picture", you first need to provide them with information about past research.  What facts already exist? What is already known about your research area?

Part 2: Shortcomings

Once you have highlighted past research and existing facts. You now need to address what is left to be known, or what shortcomings exist within the current information.  This should set the groundwork for your experiment.  Keep in mind, how does your research fill these gaps or help address these questions? 

Part 3: Purpose or Hypothesis

After you have addressed past/current research and have identified shortcomings/gaps, it is now time to address your research.  During this portion of the introduction you need to tell viewers why you are conducting your research experiement/study, and what you hope to accomplish by doing so. 

In this section you should share with your audience how you went about collecting and analyzing your data

Should include:

  • Participants: Who or what was in the study?
  • Materials/ measurements: what did you measure?
  • Procedures: How did you do the study?
  • Data-analysis: What analysis were conducted? 

This section contains FACTS – with no opinion, commentary or interpretation. Graphs, charts and images can be used to display data in a clear and organized way.  

Keep in mind when making figures:

  • Make sure axis, treatments, and data sets are clearly labeled
  • Strive for simplicity, especially in figure titles. 
  • Know when to use what kind of graph
  • Be careful with colors.

Interpretation and commentary takes place here. This section should give a clear summary of your findings. 

You should:

  • Address the positive and negative aspects of you research
  • Discuss how and if your research question was answered. 
  • Highlight the novel and important findings
  • Speculate on what could be occurring in your system 

Future Research

  • State your goals
  • Include information about why you believe research should go in the direction you are proposing
  • Discuss briefly how you plan to implement the research goals, if you chose to do so.  

Why include References?

  • It allows viewers to locate the material that you used, and can help viewers expand their knowledge of your research topic.  
  • Indicates that you have conducted a thorough review of the literature and conducted your research from an informed perspective.
  • Guards you against intellectual theft.  Ideas are considered intellectual property failure to cite someone's ideas can have serious consequences. 

Acknowledgements

This section is used to thank the people, programs and funding agencies that allowed you to perform your research.

Questions 

Allow for about 2-3 minutes at the end of your presentation for questions. 

It is important to be prepared. 

  • Know why you conducted the study
  • Be prepared to answer questions about why you chose a specific methodology

If you DO NOT know the answer to a question

Visual Aids

PowerPoints and other visual aids can be used to support what you are presenting about.

Power Point Slides and other visual aids can help support your presentation, however there are some things you should consider: 

  • Do not overdo it . One big mistake that presenters make is they have  a slide for every single item they want to say. One way you can avoid this is by writing your presentation in Word first, instead of making a Power Point Presentation. By doing this you can type exactly what you want to say, and once your presentation is complete, you can create Power Point slides that help support your presentation. ​

Formula for number of visual aids : Length of presentation divided by 2 plus 1

example: 12 minute presentation should have no more than 7 slides.

  • Does it add interest? 
  • Does it prove? 
  • Does it clarify?
  • Do not read the text . Most people can read, and if they have the option of reading material themselves versus listen to you read it, they are going to read it themselves and then your voice becomes an annoyance. Also, when you are reading the text you are probably not engaging with the audience. 
  • No more than 4-6 lines on a slide and no more than 4-6 words in a line.
  • People should be able to read your slide in 6 seconds.
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Oral presentation skill: what it is and how to develop it

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oral presentation skills

In each private and professional environment, effective communication is a fundamental skill. Among the various types of communication, oral shows stand out as an effective capability of conveying information, ideas, and opinions. Whether in academic, business, or social environments, the potential to deliver a compelling oral presentation can notably affect how your message is received. This article will discover what is oral presentation skills, the purpose of oral presentation, how to use them effectively, and when to use them in Presentation design services.

5 importance of oral presentation

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What are Oral Presentation Skills?

Oral presentation skills refer to the ability to convey information and ideas through spoken words, body language, and visual aids in a structured and engaging manner. It involves organizing thoughts, tailoring content to the audience, and delivering the message confidently and clearly.

These skills encompass verbal and non-verbal communication techniques, ensuring your message is understood, remembered, and impactful.

The Purpose of Oral Presentation

These are the main purpose of Oral presentation skills:

1-Inform and Educate:

Oral presentations are an advantageous tool for disseminating know-how and information. Whether it is a business proposal, research finding, or an academic seminar, the main purpose is to inform and instruct the target market about the subject matter.

2-Persuade and Influence:

In a professional context, oral presentations are frequently used to persuade and affect stakeholders, customers, or colleagues. It could be a sales pitch, a project proposal, or a motivational talk to inspire action or change.

3-Showcase Skills:

Presentations can also showcase your expertise and proficiency in a particular field. A well-delivered presentation can leave a lasting impression and enhance credibility and reputation.

purpose of oral presentation

The different types of oral presentations

Luckily, there are different types of oral presentations. The type you give will depend on what’s needed in the situation! For example, an informative speech is typically used to educate your audience about something specific while a persuasive one tries convincing people around them that they should do/believe so-and it doesn’t matter if this works because both have their own purposes behind them anyway.

How to Use Oral Presentation Skills Effectively?

Here are some tips to improve your oral presentation skills effectively:

Know Your Audience:

Tailor your presentation to your audience’s needs, interests, and knowledge level. Understand their expectations and adjust your content accordingly to ensure maximum engagement.

Structure Your Presentation:

Organize your content into a clear and logical structure. Typically, a presentation consists of an introduction, main points with supporting evidence, and a conclusion. Ensure smooth transitions between sections to maintain flow.

Engaging Visuals:

Utilize visuals such as slides, videos, or props to complement your verbal message. Visual aids can enhance understanding and retention but avoid overwhelming the audience with too much information.

Practice and Rehearse:

Practice your presentation multiple times to become familiar with the content and delivery. Rehearsing also helps reduce nervousness and build confidence in communicating effectively.

Eye Contact and Body Language:

Maintain eye contact with the audience and use positive body language to create a connection. Gestures, facial expressions, and posture can convey confidence and enthusiasm, enhancing the impact of your message.

How to develop your oral presentation skills

To improve your oral presentation skills, be prepared and know the material inside out. Additionally, practice makes perfect! It’s helpful to pay attention not just to what you’re saying but also to how YOU are sounding–that is assuming people will actually listen anyway (which they won’t).

Eye contact can help engage an audience as well by making them feel like their opinion matters or that this person truly wants input from every single individual present at any given time during a speech/presentation session…all while smiling confidently with pride because these techniques work wonders even on oneself.

When do you need to Use Oral Presentation Skills?

1-academic settings:.

Students often use oral presentations to share research findings, present projects, or defend their theses. Mastering these skills boosts grades and prepares students for future professional endeavors.

2-Public Speaking Engagements:

Speaking at conferences, seminars, workshops, or occasions allows sharing knowledge, network, and construct recognition as a professional in your field.

3-Social and Personal Life :

Strong oral presentation capabilities are precious in daily life, whether or not speaking at family gatherings, handing over a toast at a wedding, or sharing thoughts in a neighborhood meeting.

4-Social and Personal Life:

Strong oral presentation skills are valuable in everyday life, whether speaking at family gatherings, delivering a toast at a wedding, or sharing ideas in a community meeting.

5 importance of oral presentation

Tips for delivering an effective oral presentation

Here are a few tips to help you deliver an effective oral presentation. First, start off by grabbing your audience’s attention with an interesting opening sentence or phrase; keep them interested in what comes after that! And remember not everyone will understand all the jargon used during a technical conversation so try keeping things clear and simple – even if it means sacrificing some depth knowledge (which isn’t always bad!).

Practice makes perfect – the more you present, the better you’ll get!

Presentations are a common occurrence in today’s business world. Whether you’re giving an oral presentation to your team or pitching for investors, being able to communicate effectively and inspire lively will set clients’ minds at ease when they hear from YOU! Here is some advice on how best to approach this essential skill: Maintain eye contact with every person who speaks during yours as well as their own reactions; don’t get distracted by anything around them (including other people) because it can cause hesitation which makes someone else more comfortable speaking up instead – even if what was said wasn’t exactly relevant towards our current topic discussion., Use gestures often so everyone understands where certain points lie within the overall message.

Based on your current knowledge about what is Oral presentation skills, you are aware that they are valuable in today’s fast-paced and interconnected world. Mastering these skills allows you to communicate your ideas effectively, influence others positively, and showcase your expertise. You can become a confident and impactful communicator in any setting by understanding the purpose, honing the techniques, and recognizing when to employ oral presentation skills. So, embrace the challenge, practice, and watch as your ability to connect and inspire others soars to new heights.

What are the 5 Ps of oral presentation?

The 5Ps of Oral presentation are planning, preparation, practice, performance, and passion, which can guide you to a successful presentation.

What is the difference between public speaking and oral presentation?

The main factor of public speaking is the involvement with the live audience. However oral presentations can be carried out with or without a live audience.

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The Academic Medicine Handbook pp 301–305 Cite as

How to Prepare and Give a Scholarly Oral Presentation

  • Cheryl Gore-Felton Ph.D. 2  
  • First Online: 01 January 2013

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An important function of being an academic faculty member is building an academic reputation, and one of the best ways to build a reputation is by giving scholarly presentations, particularly those that are oral. Earning the reputation of someone who can give an excellent talk often results in being invited to give keynote addresses at regional and national conferences, which increases a faculty member’s visibility along with his or her area of research. Given the importance of oral presentations, it is surprising that few graduate or medical programs provide courses on how to give a talk. This is unfortunate because there are skills that can be learned and strategies that can be used to improve one’s ability to give an interesting, well-received oral presentation. To that end, the aim of this chapter is to provide faculty with best practices and tips on preparing and giving an academic oral presentation.

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Gore-Felton, C. (2013). How to Prepare and Give a Scholarly Oral Presentation. In: Roberts, L. (eds) The Academic Medicine Handbook. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5693-3_37

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5-Step Guide of How to Prepare for an Oral Presentation

Oral presentations provide an essential method of demonstrating the results of your learning or research process. In the social sciences, where communication with people is a central issue, oral speech is recognized as a necessary academic skill. The success of your oral presentation depends on how professionally and effectively you can narrate, organize, and demonstrate the material. In this guide, you will learn how to prepare for making a public address, organize your material, and deliver it in a manner that will help you achieve your goals.

Step 1. Preparation

Always consider your audience.

You are unlikely to gain any attention or credit for inappropriately addressing the needs of your target audience. For example, when presenting research results to college students or a group of professors, you will likely choose a different style, structure, and delivery depending on the audience. Thus, it is vital that from the start, you consider your audience, including age ranges, professional occupations, and the level of information your listeners have on the topic you intend to present.

Establish goals for your speech

Without a proper motivation or aim, your speech will probably meander through a collection of disorganized facts, leaving your audience unenlightened regarding your intentions. Therefore, next one to consider is the goal or goals for your speech. These may include but not be limited to informing, motivating, or convincing. Keep your goal in mind throughout the process of arranging the content and delivering it to the audience.

Create effective notes

While it is not usually acceptable to confine yourself to reading from your notes during an oral speech presentation, it is appropriate to use brief notes with key information or a structure to remember. If you rely solely on your memory and eschew written assistance, you may forget to address crucial topics due to nervousness or distractions. Thus, it is also an excellent practice to include important names and spellings of terms you will use, or leave blank spaces to be able to edit the note before the speech if it requires immediate changes.

Step 2. Content Arrangement

Write an outline.

An outline that has a clear structure including an introduction, body, and conclusion will, in most cases, become a solid framework for delivering your thoughts or results of your study. A speech that follows a clear structure will serve your aim better than a simple list of facts or items you would like your audience to know. As the outline stage is generally a continuous process, it may be necessary to include blank spaces or rearrange the content to achieve the best possible composition.

  • Introduction In the introduction section, similar to the introductory portion of an essay, you need to concisely present the background for your discussion topic, let your audience know why it is worth speaking about and researching, and explain the point of your presentation. It is also important to give your audience a preview of the structure of your speech and the topics included. Thus, the purpose of an introduction is to grab the listeners’ attention. After all, one of your goals should be to spark your audience’s interest in your material.
  • Body The body should present a logical order for your claims in defense of your main argument, supported by evidence. Using examples to illustrate various points can be helpful in informing or convincing an audience. Ensure that you present your material coherently, connecting each point to the next and employing clear transitions. This section should take up most of your presentation time in order to cover your topic sufficiently.
  • Conclusion In the conclusion section, sound academic practice suggests that a concise summary of all presented material can help the audience revisit the material they have just received for better retention. Thus, you should restate the purpose of the speech or research with reference to how it was achieved so that the oral presentation reaches a logical end. When wrapping up a speech, be aware of the use of transitional words or phrases to mark this section, such as “in conclusion.” If the format of the presentation permits, you may thank the audience for lending you their attention and welcome their questions.

Step 3. Summarize your ideas

In each section of your speech’s framework, you need to begin with a short synopsis of what you achieved or want to deliver. Oral presentations in an academic environment are allocated a limited amount of time, so there is a need to deliver your content and achieve your goal in a concise manner. In addition, lengthy thoughts can be difficult to follow, and you may risk losing your audience’s attention or creating confusion. However, it is also important not to shorten the ideas excessively and to always ensure the completeness of the message.

Step 4. Support your content with visual materials

As a majority of information is perceived and understood visually, you as a presenter may need to address this in your speech by including some material that the audience can see. This will help the audience follow your narration and perhaps discuss some of your points after you have finished the presentation. It may be tempting to place text on the presentation slides and read from them directly, but it is best to use bullet points, pictures, graphs, and other illustrative materials. The reason for this is that the audience may cease to pay attention to you, instead reading what you have written on the slide. To address that, you need to include only the key information in bullet points (if you include text at all) that you also explain in your speech. When using video or PowerPoint presentations to assist you in a speech, you must refer to and interact with it to truly utilize its potential. Otherwise, it will only serve as a distraction and will detract from your speech rather than assisting you.

Step 5. Delivery

Create text for a speech, not for reading.

The oral presentation format requires the speaker to deliver material intended to be listened to, as written text may be comprehended poorly within the limited presentation time. Given the differences between written and oral speech, you might need to use shorter sentences in order to be easily understood. Even if you are presenting research results to academics, there is no need for excessive use of terminology. However, you should avoid using colloquial language in order to remain within professional boundaries.

Highlight key ideas

To make sure the audience remembers the core parts, you may use memorable quotes, images, varied tone of voice, or language constructs. All of these techniques can help you emphasize the items the listeners need to remember. While the summary and restatement of goals in the conclusion section assists in this, using additional aspects of delivery for the most important points is rarely excessive. It ensures that the audience understands why these ideas are critical, without which you risk failing to achieve your presentation goals.

Demonstrate the mastery of oral communication

You should consider practicing delivery of the material to an audience beforehand, paying particular attention to the tone of voice, volume, speed, clarity, and other parameters. It is crucial to speak at a normal—or even slightly slower—pace to ensure everyone has the time to comprehend the information you relay. Here you need to accept the notion that not everyone might be equally knowledgeable of the topic you present, so by keeping an average pace of delivery, you will be considerate of their level of understanding. Pausing after key moments may also be appropriate in oral presentations, as it aids the audience’s comprehension.

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The Art of Eloquence: The Importance of Oral Presentations

Last updated on March 26th, 2023

5 importance of oral presentation

In today’s fast-paced world, filled with digital communication, social media, and quick exchanges, the importance of oral presentations cannot be overstated. As presenters and public speaking experts, you all know the power of a captivating speech or an engaging story. But it’s time we bring that knowledge to the forefront, celebrating and emphasizing the significance of oral presentations in our society.

Human Connection: Rekindling the Lost Art

As digital communication continues to dominate our lives, it’s essential to remember the value of face-to-face interaction. Oral presentations allow us to connect with our audience on a personal level, fostering empathy, understanding, and a shared human experience. The art of public speaking is a celebration of our humanity, showcasing our ability to convey complex ideas, emotions, and experiences in a way that resonates deeply with others.

Persuasion and Influence: The Power of the Spoken Word

Oral presentations have the power to sway minds and drive action. A well-crafted speech can spark inspiration, ignite change, and move people to embrace new ideas. The key to persuasion lies in our ability to tell stories, make an emotional connection, and present a compelling argument. Great orators throughout history, from Cicero to Martin Luther King Jr., have demonstrated how the power of the spoken word can shape societies and lead us toward a brighter future.

Critical Thinking and Clarity: Refining Your Message

Oral presentations challenge us to refine our ideas and present them with clarity and precision. This process of distillation encourages critical thinking, as we are forced to analyze our arguments and present them in a clear and concise manner. As a result, we develop sharper, more focused ideas that can be better understood and appreciated by our audience.

Confidence and Leadership: The Ripple Effect

Mastering the art of public speaking can have a profound impact on your personal and professional life. A confident, articulate speaker is often perceived as a leader, inspiring trust and respect from colleagues and peers. By honing your presentation skills, you not only enhance your own career prospects but also empower those around you to excel.

Education and Learning: Sharing Knowledge

Oral presentations are a fundamental component of education and learning, allowing us to share our knowledge and insights with others. From classrooms to conference halls, speakers are entrusted with the responsibility of disseminating information that can shape minds, influence opinions, and drive innovation. By cultivating our ability to deliver effective presentations, we contribute to the collective wisdom and growth of our society.

Oral presentations are more than just a means of communication; they are an essential element of human connection, persuasion, and progress. As presenters and public speaking experts, we have a unique opportunity and responsibility to uphold the tradition of oratory excellence. Let us continue to refine our skills, inspire our audiences, and contribute to the evolution of this timeless art form. The power of the spoken word is in our hands; let’s use it to create a better, brighter future.

How to Prepare for an Oral Presentation?

A well-prepared oral presentation not only reflects your expertise but also increases your confidence and strengthens your connection with your audience. To ensure your speech is as compelling and engaging as possible, follow these key steps for preparation:

Research and Content Development

Begin by conducting thorough research on your chosen topic. Dive deep into the subject matter to ensure you have a solid understanding of the material. Once you’ve gathered the necessary information, organize it into a logical flow, balancing evidence, anecdotes, and explanations to craft a compelling narrative.

Define Your Objectives and Audience

Before you start writing your opening speech , identify your objectives and consider your target audience. What do you hope to achieve with your presentation? What kind of information or insights will resonate with your listeners? Tailoring your content to your audience’s interests and expectations will make your message more engaging and effective.

Write and Edit Your Script

With your content and audience in mind, write a draft of your presentation. Use clear, concise language in your presentation , and aim for a natural speaking style. Remember to include an engaging introduction, a well-structured body, and a strong conclusion. Edit and revise your script until you are satisfied with the clarity and flow of your message. Get help from modern AI tools to provide some insights about your script and how you can improve it. For example, ChatGPT GPT 4 can be a good starting point to pass the script and provide some feedback.

Design and Polish Visual Aids

Visual aids, such as slides or handouts, can enhance your presentation and make it more memorable. Ensure that your visual slides are clear, relevant, and visually appealing . Keep text to a minimum and use high-quality images or graphics to support your message. Remember, your visual aids should complement your speech, not detract from it.

Rehearse, Rehearse, Rehearse

Practice your presentation multiple times, preferably in front of a mirror or using a recording device. This will help you become more comfortable with your content and delivery. Pay attention to your pacing, tone, and body language, and make any necessary adjustments. Consider rehearsing in front of a trusted friend or colleague who can provide feedback and suggestions for improvement.

Prepare for Questions and Interactions

Anticipate the questions your audience may have and be prepared with well-thought-out answers. Engaging with your audience through questions and interactions can foster a deeper connection and make your presentation more dynamic. However, it’s essential to stay composed and maintain control over the conversation to ensure your message remains clear and focused.

By investing time and effort in preparing for your oral presentation, you’ll be well-equipped to captivate your audience, share valuable insights, and leave a lasting impression. The art of public speaking is a skill that requires dedication and practice, but the rewards are immeasurable for both you and your listeners.

8 Additional Tips on How to Prepare Better for your next Oral Presentation:

  • Use relevant images and infographics to maintain audience interest through visual content. If you use PowerPoint for your presentations, you can download free PowerPoint graphics and backgrounds .
  • Try to avoid overloading slides with an excess of information and numbers.
  • Be cautious while choosing the color of the text and background . It is also important for you to avoid using distractive background which can divert your audience’s focus.
  • Adequate font size should be used. 32 point for text and 36 point for the headings. If you use bullet points, change the font size of your bullet points here.
  • The trick to highlight important text with prominent colors has always proven to be of great success. This not only attracts quick user attention but also helps better text retention.
  • Add simple and easily understandable figures rather than using complicated ones.
  • Try to maintain a proper sequence of slides so your audience can easily grab the matterbeing discussed.

Practice is the key to success.  Practice makes a man perfect ; therefore, it is essential to rehearse the topic well prior to its presentation. Practice makes a man perfect is a proverb that tells about the importance of practicing in a continue way in any subject to learn anything and learn better.

People are adopting this technique due to the numerous benefits attached with it. Some of them are being discussed here.

  • Instant method of conveying as well as receiving information.
  • Provides better chance to the audience for understanding speaker’s context.
  • Presenter is able to acquire an instant feedback for his work and research by judging reactions as well as body language of audience.
  • High level of understanding and transparency
  • It imparts proper flexibility to audience so that they can take an appropriate decision on a particular topic.
  • Effective oral presentation helps in saving efforts, time and money for listeners as well as the speaker.
  • It can be used for conveying confidential information to a selected group of individuals which ultimately improves the level of communication & exchange of information.
  • Oral communication increases level of participation.

Sometimes, excess anxiety can ruin your entire presentation. Whether you are a first-time presenter or delivering a presentation for the tenth time, no matter the situation, try to include these points in your presentation and attain quick results.

Go on! Hit a successful PowerPoint presentation now with these oral presentation tips .

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5 importance of oral presentation

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

An external file that holds a picture, illustration, etc.
Object name is pcbi.1009554.g001.jpg

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

  • Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
  • Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
  • Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
  • In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

  • Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
  • In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
  • Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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