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Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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Business Writing for Beginners (the Essentials), with Examples

February 2, 2022 - Sophie Thompson

Business writing is a professional piece of writing used to pass a message in a comprehensible and effective way. This could be a report, email, proposal, notice, speech, memo, PowerPoint presentation, and brochure, among others.

Business writing can be informational, instructional, transactional, or persuasive. As part of effective communication in a workplace, it must be proficient and concise. That means the grammar, sentence structure, and use of language must be on point.

The ability to convey information succinctly and accurately in a business setting is vital, especially in this era, whereby audiences are busy. Careless mistakes can make customers question the products or services on offer.

Or it can leave employees and associates wondering what else the organisation has been negligent in.

To inspire clients, invite partners, or encourage workers, there are various ways to make a message stand out in business writing.

1. Understanding the audience

The reader takes centre stage in business writing. So, when advertising a business, the focus should be on what the customer needs rather than what the seller knows.

Often, a message intended for everyone appeals to no one. That is why it is crucial to know the readers, whether young, highly educated, urban, or fashionable. That way, it is easier to address their most pressing matters.

Example : ABC company is advertising services targeted at  Gen Z (zoomers) , the hyper-connected generation. First, ABC should keep in mind that this is a tech-centred audience that is very active on social media. They jump from one thing to the next in no time or multitask. Captivating the zoomers may take twice as much effort as it would for the millennials. There’s no need for long-form advertisements as Gen Z easily loses focus. Yet, they can quickly absorb simple, captivating content on Instagram stories, TikTok, and Snapchat. If ABC wants to use video, then it should showcase the service in the first few seconds; otherwise, the brand will lose social interactions.

Another key aspect of the audience is the demographic traits. These are the common attributes of a particular audience. Men may see things differently from women, for instance.

If a business is doing a PowerPoint presentation on iron deficiency, the slides would include more data on the best sources of iron during a menstrual cycle and pregnancy. This information would not be needed if the audience were men.

The age, employment status, and education level of the target audience matter a lot. A highly educated audience can grasp scholarly language, but first-year college students might need simplified terminologies.

Recognising that individuals and cultural norms are dynamic enhances intercultural communication. It is imperative to be aware of the perceptions of the target audience and to practice fairness.

This requires non-judgmental business communication that is open-minded, bearing in mind that some ideas can be strongly opposed because of differences in values and beliefs.

2. Correct format

Documents come in different formats. Some useful formatting elements include:

• Titles and subtitles to separate categories
• Brief paragraphs
• Plenty of white space with bulleted and numbered lists
• Indented text as a sub-element of the previous message

When it comes to emails and other forms of online communications, paragraphs should not exceed seven lines. Lengthy sentences  reduce readability  and most people are likely to jump an enormous block of text.

Headings and sub-headings help to scan the information more efficiently. On the other hand, indented paragraphs help to emphasize the hierarchy of information.

While dangling expressions may add an element of fun, it is best to avoid them altogether in business writing. Many times, they creep in when copy-pasting documents in bullets.

Example : Ximena took plenty of photos before flying back to Spain using her GoPro camera.

The reader might wonder how a GoPro camera can serve as a mode of transport in the example provided above.

3. Honing clarity

One mistake that communications managers make is creating bloated documents. The fewer the words, the better. Bloat happens when sloppy verbs are used. The first step to evade this blunder is cutting unnecessary words.

Focusing on action verbs is the best approach to enhancing clarity. Readers get bored when a piece of writing contains little action or unclear verbs.

A verb must play its role well without overwhelming the audience with add-ons. Similarly, good business writing doesn’t always need adverbs. It is better off to incorporate powerful verbs that do not require modifiers.

Example : Alexander passionately loves the urban lifestyle.

A more powerful form of this sentence would be: Alexander treasures the urban lifestyle.

Decades ago, business writers thought big words showcased intelligence. But the truth is short, simple words have more impact. Unless employed wisely,  ten-dollar words  may sound redundant and exaggerated. They are awkward to read and hard to understand.

Here are examples of ten-dollar words and their synonyms.

• Magnanimous- kind
• Predilection- fondness
• Feckless- incompetent
• Chimera- monster
• Facetious- amusing
• Incongruous- twisted
• Indiscriminately- needlessly

4. Structure

Business writing must achieve its original purpose. It is okay to write down thoughts as they occur, but it is more important to bring order to the succession of ideas. The concept must be clear.

“If you cannot explain it to a six-year-old, then you don’t understand it yourself.” – Albert Einstein.

A complex idea with multiple angles, requests, and questions must be outlined before composing the message. An outline or draft saves time in clarifying points later. That said, a good business writer must think from the reader’s perspective.

This helps to anticipate questions from the audience. The context should be good enough to explain what is in the text. If not, all the blanks must be filled in.

However, there’s no need to go overboard explaining concepts. The goal is to provide enough information without overwhelming readers with trivial details.

5. Confident tone

A confident tone is calm and assuring. It doesn’t use too many conjunctions, leaving the reader out of breath. On the other hand, a tone that is trying hard to impress may sound desperate and turn off the reader.

Here are two examples: a desperate tone vs. a confident tone.

Travelling with us is the best decision you can make today, and you can rest assured of safety. If you book with us, you don’t need to worry about anything, and you can continue with your day-to-day activity knowing that we are in charge of your holiday plans.

Travel with us today easily and safely. Book with us and let us do the rest for you. Relax knowing that your vacation plan is in able hands.

Many business people are tempted to write the way they talk. This could be a positive thing, as it maintains a conversational tone. However, rambling in several sentences without getting to the point can make a document sound unconvincing.

Prepositional phrases often render business correspondence unnecessarily wordy. Prepositions should be used prudently to give the writing much-needed clarity. Using active voice eliminates dispensable prepositional phrases, e.g.

“The house was built by a famous Swedish architect” could be rephrased to “A famous Swedish architect built the house.”

Another tip to avoid unnecessary prepositions is the use of adverbs, e.g.,

“The tool operates with vigour,” could be shortened to “The tool operates vigorously.”

6. No fluff

Fluff content adds no value to a sentence. While  filler words  seem to add colour, they are the enemy of compelling emails or product descriptions. It is possible to get to the point by implementing these tips:

• Tightening up the introduction
• Limiting adjectives and adverbs
• Avoiding jargon
• Not stating the obvious
• Staying on topic
• Editing and proofreading

Some words and phrases are worthless in business writing: actually, absolutely, completely, kind of, sort of, really, just, and literally.

It is hard to grab the readers’ attention with jargon. The content should sound like a human. Jargon speeches are the easiest way to bore and confuse the reader. Information targeted at the average person flows naturally.

Adjectives are great, but too many of them become filler words. A lot of people tend to misuse the words ‘incredible’ and ‘amazing.’ Descriptive words can make an article exciting, but readers might question the credibility of the business. Similarly, adverbs should be used in moderation.

Lastly, business writing should not state the obvious or include clichés. For instance, a restaurant manager is drafting a grand opening press release. The document can include the exact time and date of opening, the location, web address, and the type of food to be served. But there’s no need to write a section on the topic ‘how to make burgers.’

If statements cause readers to roll their eyes, then there’s a problem in writing. Even though most prospects are seeking knowledge, they don’t need repetitive explanations. The most effective message is hyper-targeted to the topic.

Any piece of business writing must keep the reader’s interest at the forefront. Most people don’t have the time to recap lengthy messages, so a formal document must be captivating in the first few sentences. The greatest challenge is to maintain clarity.

While trying to make a statement as brief as possible, it is easier to lose the original meaning.

Ultimately, good business writing gives a company the credibility it deserves. Poor writing skills present a brand as less qualified than the competition. Very few customers will be willing to pay for services if the ads contain obvious mistakes.

In the words of Mark Twain, “To get the right word in the right place is a rare achievement,” but good writing can be achieved as long as it relays what a brand represents.

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How to Write Great Business Presentations: 6 Tips to Win New Business

Alice Musyoka

Many people hate making presentations for a reason. You have to define your presentation style, put together captivating slides, handle unexpected questions, get your point across very clearly, and try to squeeze a laugh out of the audience.

It can be overwhelming for any person.

However, most of us have to make business presentations every now and then, especially salespeople. Whether you’re a sales rep who tops the leaderboard every month or a seasoned speaker who headlines at conferences, you can always improve your presentations and deliver your message more clearly.

There are lots of tips on business presentations out there, so we've collected the very best that will make a big difference to your presentations.

Here's how to go about creating a great business presentation.

Tip 1: Create an Outline

Tip 2: write the way you speak, tip 3: start with a compelling story and inject some humor, tip 4: use multimedia, tip 5: avoid writing errors, tip 6: less is more, start winning over customers with your business presentations.

If you want things to go according to plan, you have to create a plan in the first place. Come up with an outline that covers the main points you would like to get across. This outline will serve as your anchor and help you to build a slide deck. It will also help you to know the key arguments you need to touch on.

First, start with the bare bones. Write the introductory remarks, then the three main points you would like your audience to remember from your presentation, and then the concluding remarks. A well-delivered introduction and conclusion are crucial parts of a presentation. You shouldn't overlook them when writing your outline.

To create the body of your presentation, add sub-points to each of the three main points. These sub-points will be helpful later when you're putting together your slides. You'll be able to see how much material you have for each takeaway and split the content into the right number of slides.

When you create an outline before you start creating the slides, you have confidence from the get-go that you'll come up with material that will stick in people’s minds.

Before you start typing away, let's talk about tone. Some people think that a business presentation should look like a college essay. But if you want to win over customers, you have to write like you speak. Picture yourself having a conversation with a friend. The words would flow freely and you would use very few fancy words.

When making a presentation, your goal is not to sound smart, it is to be clear. Aim for a conversational tone that is well-thought-out. Write like you speak when you speak at your best.

The words you use in the presentation should sound like they are coming from you. If you use a lot of contractions when speaking (like can't , won't , wouldn't ), write your presentation that way. If you never use adverbs, omit them.

While we’re usually unaware of our verbal habits, the people who know us are aware of them. After creating the presentation, ask a close friend or spouse if it sounds like you.

When writing the first draft of your presentation, aim for simplicity. Don't pay attention to eloquence as it doesn't have to look great the first time. Turn off your inner editor and just write.

There is one reason TED talks are so popular. Every presenter starts with a captivating story—whether it is a heartwarming story about their daughter's first day of school or a heart-rending story about a near-death experience.

A great story captures the attention of your audience and allows you to build a personal connection with them. It acts as an unforgettable cornerstone of the presentation. After sharing the story, connect it to the main point of your presentation.

You don't have to tell a story that is unique or groundbreaking. In fact, the most effective stories are those your audience can relate to. People relate to stories emotionally and remember them long after they're told.

The success of your presentation will be determined by your ability to deliver information in a way that is compelling. Stories make you, the speaker, appear more approachable and they also make facts more digestible. If you want customers to remember your business presentation, reach into your bag of stories and bring the presentation to life.

Making people laugh can also be a powerful tool for success. Research has shown that if you can make people laugh, they will lower their defences and will see you as a competent and confident leader. They will also be more likely to pay attention to the serious things you have to say. Inject humour into your presentations using personal anecdotes or analogies.

You can give the best advice in the world, but in order for people to believe it, they need to see it in practice. Multimedia can help you capture the attention of your audience and maintain it. You may not know it, but humans process images quicker than text.

If you only use words and numbers in your slides, you may cause people to squint their eyes as they try to read them. Some may try to scribble down as much information as they can before you move to the next slide. Include images and charts in your slides, not just text and tables. Make sure the attention stays on you, the expert, by adding an image or two to drive your point home.

Another multimedia format you can use is audio. Play some background music to keep your audience glued to your presentation. A simple Google search can yield free high-quality instrumental music you can use in your presentations. You can also use the music to create a welcoming atmosphere before you start your presentation and afterwards.

I'd recommend including at least one video in the presentation as videos are valuable visual content that keep audiences engaged. The demand for video content is always increasing. Most marketers use videos because they are an effective marketing tool: A video can help you explain a concept in a way that images and written words can't.

These are the four most common writing mistakes people make when creating slides:

• Grammatical mistakes
• Improper capitalization
• Mixing up homophones
• Incorrect punctuation

Seeing these errors in your presentation will lead customers to question your credibility. If you're pitching to them, they may think you are not thorough in your work and that you didn't put a lot of effort into your presentation. Or they may think you don't know how to write properly. The response you get from them may not be what you had in mind.

Writing errors dilute your message and have a negative impact on what you're trying to achieve. When creating slides for your presentation, you can use a digital writing tool like ProWritingAid to improve your grammar. It is more advanced than your average spellchecker and will tell you how readable (and therefore memorable!) your slides are.

SlideShare , a hosting service for professional content, is popular for a reason. It displays information in a clear presentation format, ensuring people don’t go elsewhere to find it.

When you're delivering a presentation, one of the reasons people come to see it is because they care about the topic. But there's also another reason. They are curious about the person giving the presentation.

When giving a business presentation to an audience in person, it's important to keep your slides simple. This ensures that people focus on you and your message and not on the slides themselves. Make sure the slides cover the topic well but are also simple enough so that people can pay attention to what you're saying. And like we said before, support your message with visuals.

One way you can keep things simple is by reducing the amount of text in the slides. If you want people to remember the information you give, add an image to every slide. When information is paired with images, people recall it better.

Many high-level executives, even Google's CEO Sundar Pichai, avoid a lot of text in their presentations. At Google I/O 2017, he said that text-heavy slides are avoided at Google for the very reasons outlined above.

A business presentation gives you an opportunity to inform, persuade, demonstrate, and sell your ideas to an audience. If the purpose of your presentation is to win new business, it should be clear and focused. Nothing feels as bad as spending a lot of time on a presentation only for it to fail. A bad presentation can damage your brand.

Make sure that you know your audience and the topic you're discussing well, and ensure that your presentation grabs attention, follows a logical order, and flows with clarity. It should identify problems, explain the solutions, and create a sense of urgency in order for people to act. Explain why "right now" is the best time for them to take the action you want them to take.

Now that you know what you need to create a great business presentation, check out our 7 mistakes to avoid next time you present!

Want to learn more more great business writing hacks? Download this free book now:

Business Writing Hacks for Flawless Communication

Writing is an essential element of nearly every profession today. whether you are drafting a proposal for a major prospect or collaborating by email, strong communications help colleagues and clients understand your ideas. errors and awkward writing can make you lose credibility., download this guide to learn the techniques professional writers use to write clearly and persuasively..

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Alice Musyoka is a versatile copywriter and content strategist who helps businesses see results from content marketing. Her goal is to make people pause, smile, and read. She's a previous contributor for [Stagetecture](https://stagetecture.com/author/ndanuaj123/). When she's not working, she usually goes for long walks with her son and reconnects with nature. She also loves watching funny movies.

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How to Write a Presentation

About this module.

Being told that you’re doing a presentation, whether to 20 or 200, makes virtually everyone feel nervous. It’s perfectly natural and entirely common to feel these emotions, but there are numerous strategies to counter them, including using those nerves themselves. Read on to find out what they are. 

Of course, this assumes you’re not an egomaniac who’s simply itching to stand up and be the centre of attention. If you are, then this module is equally for you because we don’t just advise on creating a PowerPoint deck, we help you with the right mindset as well as the tools for the job. 

A presentation is a real opportunity to achieve two things. Firstly, you can advance your company’s aims/products/services to a relevant audience. You’re not trying to make your voice stand out from the chorus, yours is the only voice. Secondly, it is a way for you to learn and advance and stand out. Deliver a strong presentation and people remember the message, and they remember you as well, in a very positive light. 

On average, this module should take around one hour to read and absorb the lessons, and then one hour per assignment.

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Business writing skills: how to compose a strong PowerPoint presentation?

Explanation: We fact-check all of our content to ensure you have reliable and up-to-date information for your eCommerce business decisions. Learn about our fact-checking steps .

One of the typical academic assignments is a PowerPoint presentation. This task definitely differs from other papers that should be written. It’s an interesting mix of writing and speechmaking. Besides, one should use visualizations that can be made with the help of a special application known as PowerPoint.

A presentation is similar to speech. When you compose a speech, you should fulfill the same steps – research a topic, write the text, prepare to present and defend it, and use a visual tool. Such a task makes a bigger emphasis on the creative thinking of students. It’s a good sign if you are a creative personality. Even if you lack some original spark, we can help you. Read this guide borrowed from academic writers at a custom  PowerPoint presentation writing service  and you will learn how to create a strong project. It is focused on the business industry.

Develop a Strong Thesis

You will win a lot of grades and the attention of your listeners if you compose a strong thesis statement. It’s the central idea of your project and you should take it seriously. It is dependent on the topic and the data you have selected. A thesis statement ought to clearly state the main idea of the presentation and explain why it’s so important and helpful. Commonly, it’s a single sentence. However, some institutions and professors allow composing two sentences.

A good thesis statement has to be:

• Problem-solving;
• Intriguing;

Make sure your thesis statement possesses all these qualities. For example, you may craft the following thesis “ To launch the business successfully , an entrepreneur should be armed with two important tools – a good plan and effective strategy.” It informs the readers that you’ll dwell on the importance of a properly composed plan and strategy for a successful business campaign.

Highlight the Most Important Points

You should identify the most relevant keys that will become the guidelines of your project. The best and easiest way to do that is to create a list. Jot down all the main ideas related to your thesis. Write all the concepts that occur to the mind. Afterward, you will refine the list and will leave only the most relevant and effective ideas. Moreover, use them in your outline.

Outline Your Presentation

A good plan helps to organize things effectively. You will never stumble when you forget something because you’ll have your plan before the eyes. Add the main stages of your story and perhaps, some supplementary appendix.

For example, the introduction provides some general data about the discussed theme.

You may make this part of an outline in the following way:

• Introduction – general facts – specification of the theme – official data, etc.

When you show your slides, draw a mind-map for your listeners. Divide a separate window to provide them with the main ideas of your project. Show them a plan, as well as provide some explanations to a separate issue you currently discuss. When you go to another subject, use a mind-map for that issue too, etc.

Make an Impressive Intro

It’s utterly important to start strong. Your introductory part consists of two major elements – a brief presentation of the project and its main argument (a thesis statement). Your aim number one is to win the attraction of your readers. They are supposed to be interested in your project. There are various ways to do that. Thus, you may begin with a rhetoric question or a provoking statement. Another good method is to quote a famous person that has some relation to the discussed issue.

Your introductory section is short and is commonly about 5 sentences long. You should try to make it catchy and informative. Provide some hints on the way you are going to lead the discussion. In the end, implement your thesis.

Make a Convincing Ending

The conclusion is as important as the introduction. It is also brief and you ought to make it clear and informative. All the curtains are gone and there remains only the naked truth. You’ve come to the end of your research with certain outcomes. Summarize your research and interpret its outcomes. Remind your listeners why your concept was so vital and why your main argument is correct.

Express your own opinion concerning the outcomes you’ve received. Did you get what you expected in the beginning? Was it something quite unexpected? Give a fair evaluation.

Create the Intrigue

You should try to take your audience by surprise. Create a compelling hook and an uncommon angle. You should keep the balance in every part. It’s not enough to hook your reader’s attention in the beginning. Control the tension and kindle the interest throughout the entire text.

Use the following methods:

• A brief story;
• An anecdote;
• Provocative statements;
• A rhetorical question;
• Implement effective examples;

Try to shock your audience if possible. Make your story vivid and keep the intrigue until the last moment. Afterward, come up with an effective solution or a piece of advice.

Play with Visualization

Give heed to the graphical organization of your presentation. Don’t forget that you use a multifunctional tool – PowerPoint. Play with colors, use various fonts, and relevant graphics. Take care of the template design and make it vivid. Obligatorily add images, bullet lists, and something of the kind.

Make your slides readable and give them some time to see what is pictured on them. Keep the story consistent and simple. Don’t overdo too complex templates.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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10 Business Writing Skills for a PowerPoint Presentation

You’d probably think that in this fast-paced tech-savvy society, the need for teaching effective business writing skills for PowerPoint presentations is useless, but you couldn’t be more wrong. With information flowing at such tremendous rates, the need for power and value-packed writing is at an all-time high. Business and presentation writing is a very vital skill in your career .

In this article, we’re going to discuss the business writing skills for a PowerPoint presentation to help you come up with an engaging, interactive, practical, and actionable presentation.

Know Your Audience

Our writing is often poor because we present it to the wrong audience. We craft convoluted slides, format the content poorly, and overall, the material isn’t reader-friendly. Your business PowerPoint Presentation should follow a particular format. It should be under strict guidelines of courtesy, clarity, and conciseness. Always keeping in mind what your audience seeks to learn helps you maintain the course.

Your tone, vocabulary, and style should also be in line with your audience. It’s not just about being politically correct and appropriate, but it’s about flexibility, content effectiveness, and the ability to connect beyond words with your audience.

Content and Style

Create a reader-friendly presentation in the active voice. Steer away from the overuse of adjectives and be direct and understandable. Steer away from buzzwords and clichés. On detecting a cliché, replace it with a fresher metaphor that sends the message home. Breakaway from the herd but don’t work too hard to appear intelligent. Your presentation also needs to be succinct. You can achieve this by focusing on facts, sticking to the subject, using clear, short sentences, and avoiding ambiguity. To avoid ambiguity, ensure you separate your opinion from facts. This will make your copy ambiguity free.

Clear Formatting

To maximize the efficiency of your copy, you need to format it correctly. Utilize the use of bullet points, headers, numbering, different colors, and other formatting features such as bold and italics. Clear formatting makes it easy to scheme through your text. However, don’t overdo it. Too many screaming visual elements might distract your audience from the message. Be subtle and engaging with your formatting. Whenever possible, substitute the text with presentations, charts or graphics.

Attitude and Perspective

Rarely do we emphasize attitude in business writing but it’s a critical aspect. People not only read what is in your presentation, but they also scheme through what it implies by not saying it. The word choice, expressions, viewpoints, and sentence structure reveal your attitude and perspective. Consider adopting your audience’s perspective; the “you” perspective. By choosing this perspective, you are likely to attract more attention from your audience. The audience is more attentive and keen to help when it realizes that it’s the focal point. More often than not, the recipient is motivated to act towards your direction making you appear more trustworthy and promoting a feel-good atmosphere.

Make It Simple

People skim through a document for vital information before deciding to read the entire thing. To make it simple for your audience,

• Write a clear heading
• Add short descriptive lists in bullet form
• Avoid using words where numbers will do, e.g., Twenty dollars instead of $20
• Ensure the vital points are at the top

In short, write the way you speak.

Avoid the Use of Abbreviations

In a PowerPoint presentation, you are probably writing to impress clients. You, therefore, can’t use shorthand messages such as ‘&,’ ‘e.g.,’ ‘etc.’ Use the full words. This makes your presentation more professional.

Ditch the Jargon

In every field of study, there are technical terms that are very useful if everyone understands the lingo. However, if you are writing for people not in your field, you need to ditch the jargon . It will make communication difficult and only end up creating confusion.

Think like a Journalist

When intimately engrossed in a topic, it’s easy to turn a blind eye to the obvious. Do thorough research before putting anything on your slides. For instance, it’s shocking how many restaurants and hotels neglect their address on the website. To avoid this, show your document to someone outside your department to counter-check your work. To make your work easier, you can solicit professional writing services from websites such as edusson.com and edubirdie.com. You don’t need to whip out your credit card and break your bank for a presentation. They will help you where you can’t.

Active Voice

The active voice is often ignored but writing in this tone makes it easier to communicate with the audience. It’s a quick way to brighten your writing. Active sentences are shorter and solicit more trust from the readers. Everyone in the audience wants to know who is doing what.

Proofreading

Revise your work ruthlessly. Your first draft is not your final copy. Check and counter-check over and over again. This is important for you to come up with respectable work. Proofreading is the crowning work of a professional piece. It keeps the flow and readability intact saving you from embarrassing errors.

You can also run your work through an online grammar checker such as Grammarly. Beware of the commonly misspelled words so that you can avoid them.

It might appear like a lot of work, but these tips will effectively polish up all your business writing skills in PowerPoint. Your communication with your audience will be more comfortable. The points will be concise, and thus your audience can easily consider your ideas.

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EFFECTIVE BUSINESS WRITING

Oct 23, 2019

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Writing Effective Sentences!. www.stcs.k12.oh.us. Let ’ s look at what NOT to do : Fragments Run-on s Stringy Sentences. Remember…a Complete Sentence Has These 3 Things:. A subject A verb A complete thought. Believe it or not, some of our sentences are very scary!.

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What Is Effective Business Writing?

What Is Effective Business Writing?. Sense of Audience : Anticipates reader’s needs Right Tone : Is even-tempered Informative Content : Has substance – says something Movement : Goes somewhere and has a sense of order

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Writing effective business emails

Writing effective business emails. February 6, 2013. Get to the point Be concise Use bullets, italics, short paragraphs, bolding Looks & design matter! Don’t forget attachments! Be aware of the rhetorical situation & hierarchies of power Use a descriptive subject line

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PowerPoint Design for Business Introduction - 13/04/2024 03:59 EDT

$15-25 usd / hour, about the project, place your bid, benefits of bidding on freelancer.

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